Hi,
I'm looking for some awesome stories to read. I've been with Episode for over 7 years and have read almost all the popular stories. After taking a break for over a year, I've started reading again. Some of the stories I read recently and absolutely loved are: The Lonely Flame, Wrath of Austin Hayes, Maid for Xander Reed, It Has Always Been You, Filthy, etc. Now, I am in dire need of some good stories. Here is what I expect from a story:
One love interest Slow burn Engaging plot Preferably full character customization (CC) No mafia Please recommend some stories that fit these criteria.
Thanks!

Typical story: played a bit of golf as a kid through my dad. Never really got serious, just had a lot of time at the range, only really played a couple of rounds at the course then. I did play cricket at club level though.
Stopped playing as a teenager when chasing girls and going out became more interesting.
Played tennis a bit through my late 20s and early 30s.
Only revisited the game recently (20+ years later)... Now that I’m 36, and a new dad myself. Haven’t braved going to a course yet; still trying to build my swing up enough that I’m not loosing a full case of balls every time I go out. This is probably my 6th time at the range since picking up golf again.
I guess my background in bat & ball sports means I’m quite accustomed to analysing my swing… breaking down body positions and movements etc.
Is there anything you see here that sticks out as a bad habbit that I should sort out before it gets too set in?

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Total Revenue(6 months): $140,000
Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Ads Cost+ Website Optimization + Packaging: $60000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

Hi, good morning. So long story short I found their hidden bunker and their leader forced me to kill a NCR ranger called Dobson. After finding this guy I couldn't convince him to leave the area so I told him the truth about the BoS hidden there and suddenly we get jumped by 4 or 5 BoS soldiers. We killed them but now I'm vilified by the whole faction and I can't go back there without getting shot at by them... Is there a way to reverse this? Thanks btw.

I stopped talking to a guy a few months ago I was ‘taking things slow’ with. When I met him he told me he wanted a relationship in the short future and I believed him and agreed on working towards things slowly. He asked me to travel across the country to go see him so I did, not for him but because I genuinely wanted to go and the area seemed interesting, I still don’t regret going. The entire time he called me beautiful and pet names like ‘baby’ etc.
When I came home I told him I missed him and he THEN told me that I was moving too fast for him and he doesn’t want to hurt my feelings because he isn’t ready for relationship and that he actually just wants to be friends. I was a bit surprised and confused but I agreed to be friends but on the terms that we DON’T have sexual relations. When I said this he went absolutely nuts on me and stopped talking to me shortly after.
I moved on and not too long back he began stalking my social media by liking all my selfies and watching my stories after 2 months of silence.
Now I’m on the other side I’ve realised this guy basically lied to me to get what he wanted from me and go. I don’t feel used but I’m quite shocked how people can feel little shame or remorse for lying and gaslighting others. Isn’t it exhausting wasting not only your OWN but someone else’s time by keeping false promises that’s only inevitably going to back fire
Has anybody else been anything like this? Hearing your story would really help me

I love weird lit, and I want to include some good stuff on my syllabus for the first sequence of American lit (beginning-1865).
This is so much easier with the back half, and I’m set with it.
Outside of Poe, Hawthorne, and Irving essentials, ideas for the earlies? I’m primarily looking for cool suggestions for short stories.

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Total Revenue(6 months): $140,000
Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Ads Cost+ Website Optimization + Packaging: $60000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

I am starting new (my own) community Moonly about new business trends. I will post 8–10 new, interesting business trends per week and example you can see in my channel. Im from Kazakhstan and thinking about to focus on my own country (Kazakh language cannel) or make content in English and can get subscribers worldwide. Examples are below:

5Mins — micro-education for corporations

At first, YouTube took the work away from blogs, people stopped reading long texts. Now TikTok sets the trends of media consumption — people no longer want to watch long videos.
Then why do companies still hope that employees will take long and boring refresher courses? Now the average return on online courses is 3%, and this figure is falling every year.
Startup 5Mins decided to fix this problem using its own LMS platform based on short videos. The training takes place every day and does not require much stress — all lessons are gamified and last up to 5 minutes. They consolidate knowledge by interval repetition of past lessons and various interactive activities. At the end of 2022, the startup attracted $5.7M investments.
More examples. In 2021, DeepHow raised $9M of investment in an AI-based worker training service. The expert records once on video how to do the job correctly. A smart algorithm cuts the video into a step-by-step plan and translates it into any language.
Arist — interactive courses in messengers. Also, in 2022, $12M of investments were raised.
The French startup Revyze tried to become a "TikTok for education" and raised €2M of investment a couple of years ago. The service focuses on preparing high school students for their final exams.
Zigazoo — educational short videos for children. Recently, the startup raised $100M of investments.
How to apply it? To launch similar projects with us.

Disclaimer: Please excuse any awkward English it’s not my first language. I will be summarizing my experience in a 7 month LDR.
We met on a dating app last fall and we instantly clicked. He lived in a city 3 hours from mine and was just there to visit his siblings. On his last day in my city he asked for us to be exclusive and to try doing LDR. I was very hesitant on this because he has a demanding schedule (med student) so I thought it would be difficult to maintain one. But he reassured me it could work out and I really liked him so I gave it a shot.
3 months in and the relationship was perfect. He came to visit me every 2 weeks and we would spend the weekend together. He would take me on a shopping spree and we would eat at all these lovely restaurants. It honestly felt like we weren’t in an LDR.
Once we reached 4 months (end of the honeymoon phase haha) I started to notice some things that began to bother me:

1. his communication drastically began to decline. We use to talk on the phone for hours once a week while also texting throughout the days but then it just became exclusively texting and no more calls. When I confronted him about this he told me it was because his schedule changed and school became more demanding. He warned me about this before we became exclusive but I had became so attached to him and use to our old routine it was hard on me to adjust.
2. He forgot to wish me a happy birthday. I had reminded him 2 weeks prior and he had said he had it saved on his calendar. He doesn’t care for birthdays but I communicated with him that I cared and would appreciate the acknowledgement no gifts or anything like that just a message. He apologized 2 days later and told me he had an exam that same week so he wasn’t on his phone at the time.

This is when I began to realize he isn’t able to prioritize me and med school at the same time anymore. I assumed he had lost interest and when we met up afterwards he began to look more and more stressed / worn out.

1. 5 months in is when I began to identify the bread crumbing. Bread crumbing means he began to show inconsistent interest in me aka emotional abuse. He was taking longer and longer to respond to my texts. I noticed he was also more active on Snapchat while he left me waiting on delivered. I was being ignored and it honestly hurt. I never confronted him on this because I didn’t want to look crazy for essentially monitoring his snap score lol please do not do that it’s not healthy.
2. Whenever he did respond to my texts they would be lengthy and of course med school was always the reason for the delays. I do believe it’s a valid reason but at the same time it’s an easy excuse to get away with not having to answer me.
3. 6 months in I mentally began to mourn the loss of the relationship before the break up officially happened. We talked about our future together and moving in together so it was a very hard time for me. I didn’t want to be with anyone else but him but I felt like I was the only one that cared enough to keep trying to make the relationship last and work.
4. During month 6 I became more distant. I use to reply almost instantly to his texts so when he noticed the change he began to increase his efforts in communicating with me (aka more bread crumbing).

Note: I did communicate with him twice on my expectations when it came to our communication and the relationship as a whole. I felt like I was very vocal on my needs and he simply refused to meet them despite saying he will try multiple times.

1. With bread crumbing you do not know where you stand in the relationship and that was my current issue. Month 7, I asked him if I could come to his city for a day and speak with him face to face. I wanted to end the relationship in person out of respect. He told me he would let me know when he was free. I gave him a timeline and I told him I must see him by the end of the month or this wouldn’t work out. I didn’t want to drag it out anymore than necessary.

Well, he never told me when he was free in time so I took that as a sign that he was unwilling to try to rebuild our relationship and texted him that it would not work out and thanked him for the memories we shared.
I will say he did show signs of depression but was in denial about having any mental issues. I do believe med school started taking a toll on him because a lot of the hobbies he loved to do he stopped doing them and he began to lose weight. He didn’t seem like he cared about much of anything anymore including me of course.
I wanted to share my story to let people know if you ever feel unsure about your relationship please trust your gut. I was in denial about it for a long time despite the signs being right in front of me. Your time is precious and the worst thing you could do is waste it on someone who doesn’t give you the bare minimum. Thanks for reading and good luck to you all.

Full Story → https://PiQSuite.com/reuters/dominican-republics-abinader-looks-set-for-first-round-election-win
The Dominican Republic's Luis Abinader, an anti-corruption crusader who helped catapult the island nation's economy from pandemic lows to one of the fastest growing in Latin America, looks set for a first round victory in presidential elections on Sunday.

The Demon and the Puppeteer is about a boy, who after losing family in a brutal civil war, learns through embracing his family's art of puppetmaking, how to grieve for the ones he lost. However a Demon lurks in the shadows, and offers the young boy a chance to bring everyone he lost back to life, and in return the boy must make for him a puppet body that would allow him to attatch himself to the mortal plane. it's USD$2.99 on amazon
https://www.amazon.com/Demon-Puppeteer-Foster-Deming-ebook/dp/B0D485MZJT/ref=sr_1_1?crid=3H0DJ4ZPEIJAZ&dib=eyJ2IjoiMSJ9.XCIPNOKCSjmbpFOi0i7pWBGx0yQqU0INCLpOafcWId-0GfDADyeZ4tTlhh5YFQQk2HwtRNiq9T6xqgylw-7G0Q.Bf0lEapMMCaSlzAB8T0lDcnyRj6eP22DHZiVBdL3h3k&dib_tag=se&keywords=The+Demon+and+The+puppeteer&qid=1715943766&sprefix=the+demon+and+the+puppetee%2Caps%2C163&sr=8-1
Furthermore I would like to add that if anyone wishes to review it, I would be happy to give yall a free copy. please chat me up for any questions, ideas, or really anything.

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Total Revenue(6 months): $140,000
Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Ads Cost+ Website Optimization + Packaging: $60000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

Hello all,
After lurking for some time I have finally joined the club and got my first IEM about a month ago.
These were KZ-Castor in Silver (non bass), I loved them so much I now use my Airpods Pro only for convenience (riding a bike, using noise cancelling, phone calls), and KZ's for listening to music.
Shortly after, under the excitement I ordered different ones to try out and these were Tangzu WAN ER Jade.
Testing these both out, I prefer the KZ-Castor as they appear to have better build quality, sound clarity and they also have switches which allow me to fine tune the sound as I wish.
The only thing I have found is that KZ's are quieter than Tangzu (I believe it could be due to the fact that KZ's have 2 drivers).
So, long story short, I am looking to get another pair, which has got similar sound to KZ-Castor Silver (non bass), preferably with similar switches, but must be louder as they are basically not loud enough in a plane or train, perfect for working in the office, but not for louder environments.
Can you guys suggest some options for me to consider?

NETWORK PLANNING UPDATE

Making their return: Emirates is resuming flights to Nigeria, two years after a cash dispute caused the airline to suspend flights to the Lagos. In late 2022, Emirates claimed it had tens of millions of dollars in revenue that it could not get out of the country. At its peak, Emirates says more than $85 million was trapped in the country.

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Jockeying for position: The FAA Reauthorization Act which was passed by both houses of Congress this week, created an additional 5 perimeter-exempt slots at DCA. Even though President Biden has yet to sign the bill, airlines are lining up to propose new routes. American wants to fly to San Antonio while Alaska wants to fly to San Diego. Slots like these rarely come open, so it's no surprise to see airlines already expressing interest.

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🔌Pulling the plug: United will stop operating seasonal flights from LAX to Brisbane and Auckland. While many airlines have tried to pull ahead of the pack in LAX, none have yet to succeed for the most part.

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FLEET UPDATE

🤞 Keeping faith: Singapore Airlines’ CEO said the airline still expects to take delivery of the 777-9 in late 2025 despite some in the industry anticipating further delays to the 777X program. The airline was originally supposed to take delivery of the aircraft in the 2021-22 fiscal year.

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⛔ No more blame game: Qatar Airways’ CEO said Airbus and Boeing need to put more pressure on their suppliers in order to cut down on production delays both manufacturers are currently experiencing. This is not the first case of an airline CEO calling out these companies, and is unlikely to be the last.

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LOOSE ENDS

🐕 Out of the doghouse: In March the FAA increased their oversight of United following several incidents and limited the airline from launching new routes and taking delivery of new aircraft. Most of those restrictions have now been lifted and the airline can now take delivery of new aircraft. It's not entirely clear what the nature of the FAA's oversight into United was, but evidently the airline managed to resolve the FAA's concerns in just a couple of short months.

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Overcoming adversity: Copa reported Q1 2024 revenues of $893.5 million, a 3% increase YoY, driven by a rise in passenger traffic. The airline posted a net profit of $176 million, up $18 million from the previous year despite a $44 million negative impact from grounding 21 Boeing 737 MAX 9 aircraft in the wake of the Alaska Airlines' mid-air blowout.

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🎧 Weekend Listening

The guys over at The Air Show Podcast discuss what’s next for Embraer. Definitely one of the best airline podcasts out there.

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FIRST off let me say it was his idea to share locations to begin with. We’ve been having a lot of issues lately regarding not spending time together. He is always working 4 am- 10 am then 10 am-5pm & lately he’s spending a lot of times at his moms house. I work a full time Job and never have any time to myself I’m always taking care of the kids I do 95 percent of everything for them. While cleaning the house. He does the cooking or he buys the food if we eat out. I feel like we spend no time together on top of feeling like I have no life. The other night he left work early and our dog had to get a rabies vaccine. He had time to stop home before tending to his grandma but I still had to take an extra long lunch break to take the dog to get it done. Even though technically it’s his dog I told him I didn’t want a dog but I take more care of it then he does. So anyway besides the point. The other night he was at his moms I could see his location and he said he wouldn’t be long. He ended up running errands for her at 11 o’clock at night . And I could see it from his location. I was pissed and confronted him about why why never spend time together and he could do that for her but can’t help me out with HIS dog or spend time with me. He turned it off that night and hasn’t turned it back on since. I finally decided to ask him what’s up. We’ve shared it for 5 years and you just turn it off now. Saturday night he spent the whole night out and didn’t come home. I did confirm where he was but I was up all night and couldn’t sleep. And that’s not something he typically does. It would’ve saved me a nights sleep if I had the location since he stopped communicating with me. I asked him about the location and this is how the convo went. I really need input and another perspective about this.
I called him on the phone to ask him then his phone died so he text me back
Him : Babe do as you please. My location settings is off which means I can’t see your location anyhow. When I turn it back on you can see mine.
Me : I know that babe but why do you turn it off ? You either want to share or you don’t. That’s what I’m asking babe. You never used to just shut it off so I am confused as to the random ons and offs.
Him: Cause I’m not worried about it. I feel like shit though babe
Me: I am worried about it though. So do you want to just turn it off and be done with it ? Cause it would’ve came in handy when I was wondering where you were on Saturday night all night. Would’ve saved me some anxiety.
Him: Do what you want babe. Thank you babe. What time y’all leaving?
Me: I don’t know but I’m asking you collectively. It was your idea to share the locations to begin with and I’m telling you something is bothering me. It’s literally as simple as pressing a button to fix it. If you don’t want to do that babe let me know.
Him: I’ll press the button when it’s important babe. It’s not like I can see yours. That’s all I have to say about it. Are yall going to the aquarium or the boys being bad.
Me: We’ve done it for 5 years I don’t understand why it’s suddenly different now though suddenly you aren’t worried about it ? Right when we’re going through hard times. We are about to go I’ve got to get myself together.
Him: Why are you pressing it so bad like I go so many damn places? Like damn it’s not that serious especially when I’m a call or FaceTime away. Because I don’t care to turn it on unless I’m in an unfamiliar place where you got to worry about me. As of now I don’t do shit I only go to family house so I’ll turn it on when I need to.
Me: Then what was the point of all this time having it on constantly ?
Him: Why is this even a debate? We shouldn’t even be going back and forth over this. It’s not even that serious Smfh. Let’s just spark more problems
Me: I just figured turning it back on would be a simple fix but I’ll just be quiet. My reasoning is that I’m used to it so I wanna know what’s different now. Clearly there was a change of heart for some reason. But it’s ok. Do what you think is best.
Him: Why do you go through these phases? Drilling shit in your head so that you put yourself in a bad place
Me: If your spouse does something for years then suddenly changes it puts you in a weird mindset. Especially when there’s no compromising or reason behind it.
Am I wrong ? Am I overreacting or acting controlling ? I just feel there was no explanation as to why especially when we’re not going through the best time in our marriage why wouldn’t you just want to put your wife’s mind at ease ??
his location was off before the Saturday night thing.. about a week before when he was at his moms he turned it off when he was home
Also I was typing this in an emotional state Saturday night he said he was drunk I told him just stay the night. I’ve told him that before and he never has he always said he would always find a way home to me even if that meant sobering up. After a few texts I didn’t hear from him for the rest of the night . Idk if that changes anything I just thought it was important information that may need to be added….