Pharmasim 2021 - Free Winning Guide and Tips - Part 1

FREE WINNING GUIDE AND TIPS

Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.comBlog)
Blog: https://pharmasim2020.blogspot.com/
​
------
PharmaSim
The Marketing Management Simulation
Free Winning Guide and Tips
​
If you are doing PharmaSim simulation for MBA students, this guide with help to win the game of ten rounds and save time (may be a few days of reading) and do the right things from start (and avoid doing the wrong things in early rounds) and get the understanding of all decisions you have to make during the simulation.
Enjoy your learning!
Good Health and Success!
​
It will require half an hour to read, then get ready.
If you complete reading, you win the game 60% already.
If you still need free support for rounds 1-2 after reading, email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.com)
You will manage a company: Allstar.
Your company, Allstar, competes with four other firms in the OTC cold and allergy market.
These five firms offer a total of 10 brands in five different product categories (cold liquid, cough liquid, allergy capsule, cold capsule, and nasal spray).
​
https://preview.redd.it/7u0usr8utaa71.jpg?width=640&format=pjpg&auto=webp&s=2630d14cf4ea67476240608800a322f33437807d
You will have to make about 30 decisions for each round. Then run the simulation to compete with other companies and brands to gain top sales, profit, and stock prices.
Note: There are five companies, with 10 brands, you are having the 2nd top sales with one brand, Allround - in the cold liquid segment. Other competitors are coming very close with strong brands.
​
https://preview.redd.it/wt54punvtaa71.jpg?width=640&format=pjpg&auto=webp&s=dd2f349f93be7e1a59287a473286e338a592eaab
Your company start with sales of $355 million, net income of $67 million and stock price $38.35
After ten years of the simulation (ten rounds), you can increase sales and profit, stock prices to top level, winning the four competing companies is one thing, gaining the top sales and profit, and top stock prices compares with the companies running by your class friend is more important to gain the top results of the course.
​
https://preview.redd.it/r0tnkzmwtaa71.jpg?width=640&format=pjpg&auto=webp&s=44897be75fbca54cc69b7a192b5962c7539349b5
This is sample results after ten rounds, you can increase sales to $1.130 million, net income to $260 million, and stock prices higher than $230. This is top results in your simulation (compete with four computer control companies)
And, your results should also higher than your class friend in their simulation to get the top results for the course. So, this guide bring the wining tips to get the top sales and profit, and stock prices in both competitions.
​
https://preview.redd.it/lqi0psixtaa71.jpg?width=640&format=pjpg&auto=webp&s=ba4514a5e7bbeba8ede92c745269edd0b63edfac
Note: Your brand Allround is good product, can generate good sales and profit.
It is multi-purpose liquid, for cold, cough, allergy and also nasal.
The issue is that, other brands are more focus in one or two symptoms and are getting higher market share in that market segments.
It is your decision to make, to modify product and add new product to win the competition.
​
https://preview.redd.it/i1dy9pdytaa71.jpg?width=640&format=pjpg&auto=webp&s=5d1e52bfa03a50d8542f5dd11b6eb45fcc61ac16
The good thing is your brand Allround is selling well in Cold segment, with 40% market share
The bad thing is it is not selling at all in other three segments, Cough, Allergy and Nasal.
TIP: add new product in Cough
Total market share is the 2nd top, 23.8%, just after Ethik with 3 brands, total market share of 26.5%
Again, it is your decision to update product to expand to other categories or segments and R&D new products for new market segments.
If you do not action fast, other competitors will dominate and control other segments.
And you can notice that, total sales of other three segments, cough, allergy and nasal is about 40% total market share, with also similar growth rate of Cold segment.
​
https://preview.redd.it/gar4xa5ztaa71.jpg?width=640&format=pjpg&auto=webp&s=b14e6869af30983b0e40980ba2e1a521deafc6b8
Your company advantage is having good brand, Allround, with high brand awareness and good frequent purchase, high conversion and retention ratio.
Tip: Keep focus on Allround, can modify to add more function, eg. Cough (higher sales than allergy and nasal) and consider R&D new products in nasal in later rounds.
​
https://preview.redd.it/myrfn2wztaa71.jpg?width=640&format=pjpg&auto=webp&s=49d8f37db2aace98389ca11126f17ab8078bf707
One of the key to win competition is setting Price for each product.Price and also discount level will affect sold units of each round.
Tip: Check the sales to decide which order size should have higher discount.
Do not make mistake here.
upport should be spent more for higher sales order (not lower sales, not trying to increase lower sales order.
Again, this is important, support high sales order, in this case, the second and the fourth).
Also, spend good discount for the other two order sizes.
​
https://preview.redd.it/diofrit0uaa71.jpg?width=640&format=pjpg&auto=webp&s=10305bed280267d22c0ad8c30acd3fc9d53e5cf3
Sales Force decision is the key to win.
Total number of sales force.
How many to allocate into Direct and Indirect.
What are the basis for this allocation.
I often use sales of each channel to decide number of sales staff to allocate The reason is simple, sales will decide how much to pay for that team of sales force.
Therefore, we need to check reports to identify sales of each channel, and then do some excel calculation to allocate sales staff for each channel.
Note to increase total number by checking competitors' sales forces.
​
https://preview.redd.it/695ralm1uaa71.jpg?width=640&format=pjpg&auto=webp&s=5c395c201876f70f64a175dd3134f08673aa9349
In this Pharmacy industry, R&D is also the key to win.In rounds 1-2 will reform AllroundIn rounds 3-4 will expand Allround to form a new product Allround PLUS (add new function, eg, Cough)In rounds 5-6 will launch a new product Alright (for other segment, eg. Nasal)In rounds 7-8 will reform Allround to add more functions or increase benefits (eg Allergy)
​
https://preview.redd.it/vllr80x2uaa71.jpg?width=640&format=pjpg&auto=webp&s=19f362ad95f21c2fa22063056c8e4b76d7614c2f
The key is to gain high sales and net income.
Keep balance between allowance and cost of goods sold.
Keep balance among promotion, advertising, digital marketing and sales force.
​
https://preview.redd.it/zpfoe9j3uaa71.jpg?width=640&format=pjpg&auto=webp&s=ac7f711033831fd355e3b0768dd44370a9313242
In rounds 1-2-3-4 keep Promotion + Sales force about 50% and Advertising/digital marketing about 50%In rounds 5-10, can use 40%-45% for Advertising/Digital Marketing and 55%-60% for Promotion and Sales Force.
If you read to this part, you get 50% of winning the game.
If you spend time reading the key reports from the game, about 20 reports, you can get 10% more winning the game.
GOOD HEALTH AND SUCCESS !
END OF PART 1
​
Continue reading PART 2 to find KEY REPORTS
Continue reading PART 3 to find TOP 30 Tips and Step by Step Guide for ROUND 1 and ROUND 2 to make decisions right decisions from start for each round.
​
Pharmasim Simulations - FREE WINNING GUIDE AND TIPS
The Marketing Management Simulation
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.comBlog)
Blog: pharmasim2020.blogspot.com

Pharmasim Simulation games [2023 - 2024]

The Marketing Management Simulation
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.com)
Blog: pharmasim2020.blogspot.com
​
ROUND BY ROUND DECISIONS GUIDE AND TIPS
ROUND 1
​
https://preview.redd.it/yf53kimh9w971.jpg?width=640&format=pjpg&auto=webp&s=a43b48486a1c310ccd8213d4575a2c196f977dd4
For Sales Force Distribution
Increase total number of sales force
Allocate into each channel based on sales of last round
​
https://preview.redd.it/zowijcci9w971.jpg?width=640&format=pjpg&auto=webp&s=99b574fab4023bfeff98aff4d108ef2e2f53edd3
For Brand Reformulation
- You can change formulation for Allround in round 1 (improve product by remove Alcolhol)
- Later, in round three can add Allround Plus (line extension), add more functions
- Later, in round five can add a new product Alright (for nasal)
- And in round seven can reformulate Allround again (get to max benefits or max functions)
​
https://preview.redd.it/zcfy9pcj9w971.jpg?width=640&format=pjpg&auto=webp&s=1ca787846d8731777ef2e77c2f5cfc3d91325621
Pricing
Increase price based on Inflation rate (or use 3%)
Set decisions for Volume discount
Higher support for higher sales volume order, to sell more
and also higher support for higher size order to encourage customers by with larger order size.
​
https://preview.redd.it/7hy76x4k9w971.jpg?width=640&format=pjpg&auto=webp&s=1e930adde0f3a82f613f6c19e58991309cf2b8d6
Setting decisions for advertising
Select targets for Allround - Cold
Select key benefits and all set ads messages
​
https://preview.redd.it/4t8343ul9w971.jpg?width=640&format=pjpg&auto=webp&s=dfbdd2486913a35c9518cd2f29f37d3933aba4d1
Set decisions for Promotion
Focus more in higher sales channels
​
​
ROUND 2
​
https://preview.redd.it/tu4q4s6n9w971.jpg?width=640&format=pjpg&auto=webp&s=fa77156db09390425fa75e10ca542084e3adf295
Set decisions for Ads for Round 2
Note to set targets, benefits and ad messages (adjust if needed)
Also can increase budget for ads, early rounds need more advertising budget.
​
https://preview.redd.it/k998rnun9w971.jpg?width=640&format=pjpg&auto=webp&s=64781406737c19588da5ae4fe889fefe21de0b73
For Brands, adjust formulation if needed
Can drop alcohol to meet customer demands better
​
https://preview.redd.it/vqoa7ego9w971.jpg?width=640&format=pjpg&auto=webp&s=c7f52ef834a881c18f942fc1db06129b4becc05d
For Pricing, increase prices to maintain profit, keep track of inflation (3%-4%)
Discount volume also need adjusted each round, increase more for higher sales order sizes.
​
https://preview.redd.it/mch1824p9w971.jpg?width=640&format=pjpg&auto=webp&s=c4dcfd020b6a7ccb4aab06e3b06fffa64d1d3923
Set decisions for Promotion, early rounds require high promotion and samples.
Coupon is also needed to increase sales.
​
https://preview.redd.it/j3xgjikp9w971.jpg?width=640&format=pjpg&auto=webp&s=75191d149835f1b34b548e333dd888cb3ed48b0a
Set decisions for Sales force.
This is key to increase sales
But also need control to balance cost and profit.
Increase sales force to higher than top competitors
Allocate sales force based on sales of each channel.
KEEP MOVING FORWARD TO WIN THE NEXT ROUNDS WITH TOP SALES, PROFIT AND STOCK PRICES.
GOOD HEALTH AND SUCCESS !
​
------
Pharmasim 2021
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.com)
Blog: pharmasim2012.blogspot.com
------
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------
Pharmasim Simulation games
The Marketing Management Simulation
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.com)
Blog: pharmasim2020.blogspot.com
​

Pharmasim 2021 - Free Winning Guide and Tips - Part 2

FREE WINNING GUIDE AND TIPS

Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.comBlog)
Blog: https://pharmasim2020.blogspot.com/
------
PharmaSim - The Marketing Management Simulation
------
PART 2 - KEY REPORTS TO READ FOR EACH ROUND
You can find that each round there are over 30 reports to read.
It is important to know what information is the key in each report, and what decisions you can make based on the report.
This part will show top key report you should look at to make decisions for each round.
​
https://preview.redd.it/xqbb8xo22w971.jpg?width=640&format=pjpg&auto=webp&s=c80f60ac5163a45a0c71da7a715cc72a48f1a704
Check Company Dash board to find out Inflation, then you can increase PRICES for the round based on inflation rate.
​
https://preview.redd.it/h80yu3l32w971.jpg?width=640&format=pjpg&auto=webp&s=19af4efdf5697dae209631f1c61237ce29ac3e6a
Check the Income statement, Gross Margin about 45-50% is OK
Contribution after marketing around 35% is OK
Net income around 20-25% is OK
​
https://preview.redd.it/zr0qbr842w971.jpg?width=640&format=pjpg&auto=webp&s=a0f69641a7692b081c1b252d678601c5904a50f4
Company Sales Report is important
Can use the details to calculate Sales Force numbers for next round.
Based on the sales of each channel to allocate sales force for each channel.
​
https://preview.redd.it/bssp8kv42w971.jpg?width=640&format=pjpg&auto=webp&s=312f8b22fa2a550e9781a064a55ee4e25c0765fc
Market - Manufacturer Sales report is the key to check competition sales in each segment
To find out top competitors, in each segment.
Then can decide Ad to compare with top competitors
Then can check their prices, sales force to set better decisions
​
https://preview.redd.it/dy9sgoi52w971.jpg?width=640&format=pjpg&auto=webp&s=23a6f091c6129dce06d82ed2ac0a9fbb6d4f6abd
Market Sales Force is important to keep track of total number of sales force, and compare with competitors.
The key to win higher sales is higher sales force, and also promotion strategy.
​
https://preview.redd.it/iyl17k862w971.jpg?width=640&format=pjpg&auto=webp&s=d9d4646ef41c256d39dd2e0491135c095460dcc5
This Market Channel report is the key to identify sales of each Brand in each channel
Then you can calculate sales force for each channel based on sales
If you have less time, please review above reports for each round. Then you can get quite enough information to make decisions for each round, and can win the competition.
If you have more time, read other reports to get more details and understanding of the game.
------
Pharmasim 2021
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.com)
Blog: pharmasim2012.blogspot.com
------
pharmasim,
pharmasim 2020,
Free Guide,
Free Tips,
Winning Guide,
Winning Tips,
pharmasim guide,
pharmasim tips,
tricks,
marketing plan,
strategies,
buy report,
marketing budget,
physicians,
pharmacists,
recommend,
mass merchants,
detailer,
drugstore,
salesforce,
reformula,
new product,
​
​
​
​
young,
mature,
families,
cold market,
cough market,
young singles,
empty nesters,
retirees,
nasal market,
cold,
cough,
nasal,
allergy,
spray,
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allright,
sales force,
discount,
growth,
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retail sales,
​
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​
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Marketing plan,
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​
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------
​
Pharmasim - The Marketing Management Simulation

FREE WINNING GUIDE AND TIPS

Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.comBlog)
Blog: https://pharmasim2020.blogspot.com/
​

Pharmasim 2020 2021 - Free Winning Guide and Tips - Part 1

FREE WINNING GUIDE AND TIPS

Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.comBlog)
[Blog](mailto:pharmasim2012@gmail.comBlog): pharmasim2012.blogspot.com
------
PharmaSim
The Marketing Management Simulation
Free Winning Guide and Tips
​
If you are doing PharmaSim simulation for MBA students, this guide with help to win the game of ten rounds and save time (may be a few days of reading) and do the right things from start (and avoid doing the wrong things in early rounds) and get the understanding of all decisions you have to make during the simulation.
Enjoy your learning!
Good Health and Success!
It will require half an hour to read, then get ready.
If you complete reading, you win the game 60% already.
If you still need free support for rounds 1-2 after reading, email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.com)
You will manage a company: Allstar.
Your company, Allstar, competes with four other firms in the OTC cold and allergy market.
These five firms offer a total of 10 brands in five different product categories (cold liquid, cough liquid, allergy capsule, cold capsule, and nasal spray).
​
https://preview.redd.it/k6etvmbwzv971.jpg?width=640&format=pjpg&auto=webp&s=2a50a10c7aa4989f68f62b5fdcd856cd91987c4c
You will have to make about 30 decisions for each round. Then run the simulation to compete with other companies and brands to gain top sales, profit, and stock prices.
Note: There are five companies, with 10 brands, you are having the 2nd top sales with one brand, Allround - in the cold liquid segment. Other competitors are coming very close with strong brands.
​
https://preview.redd.it/euwc9s900w971.jpg?width=640&format=pjpg&auto=webp&s=84776e00bbbd0639749923738664080a687209d5
Your company start with sales of $355 million, net income of $67 million and stock price $38.35
After ten years of the simulation (ten rounds), you can increase sales and profit, stock prices to top level, winning the four competing companies is one thing, gaining the top sales and profit, and top stock prices compares with the companies running by your class friend is more important to gain the top results of the course.
​
https://preview.redd.it/2jhvbn340w971.jpg?width=640&format=pjpg&auto=webp&s=ba61b444d3ebe278e1ef9c29c3198b49a6ea3e4d
This is sample results after ten rounds, you can increase sales to $1.130 million, net income to $260 million, and stock prices higher than $230. This is top results in your simulation (compete with four computer control companies)
And, your results should also higher than your class friend in their simulation to get the top results for the course. So, this guide bring the wining tips to get the top sales and profit, and stock prices in both competitions.
​
https://preview.redd.it/15okw3t60w971.jpg?width=640&format=pjpg&auto=webp&s=035c49729c97b432c9691848413eead4433b5129
Note: Your brand Allround is good product, can generate good sales and profit.
It is multi-purpose liquid, for cold, cough, allergy and also nasal.
The issue is that, other brands are more focus in one or two symptoms and are getting higher market share in that market segments.
It is your decision to make, to modify product and add new product to win the competition.
​
https://preview.redd.it/aiv7a26b0w971.jpg?width=640&format=pjpg&auto=webp&s=e3344956e7773d4730ed026efc1f326a5821f09c
The good thing is your brand Allround is selling well in Cold segment, with 40% market share
The bad thing is it is not selling at all in other three segments, Cough, Allergy and Nasal.
TIP: add new product in Cough
Total market share is the 2nd top, 23.8%, just after Ethik with 3 brands, total market share of 26.5%
Again, it is your decision to update product to expand to other categories or segments and R&D new products for new market segments.
If you do not action fast, other competitors will dominate and control other segments.
And you can notice that, total sales of other three segments, cough, allergy and nasal is about 40% total market share, with also similar growth rate of Cold segment.
​
https://preview.redd.it/bfgezn2i0w971.jpg?width=640&format=pjpg&auto=webp&s=83f835c36c48208bee09fe318e2a75790bda3539
Your company advantage is having good brand, Allround, with high brand awareness and good frequent purchase, high conversion and retention ratio.
Tip: Keep focus on Allround, can modify to add more function, eg. Cough (higher sales than allergy and nasal) and consider R&D new products in nasal in later rounds.
​
https://preview.redd.it/nf04pank0w971.jpg?width=640&format=pjpg&auto=webp&s=a0c6a02444275f5579c05ce816529dae24b2bb4b
One of the key to win competition is setting Price for each product.Price and also discount level will affect sold units of each round.
Tip: Check the sales to decide which order size should have higher discount.
Do not make mistake here.
upport should be spent more for higher sales order (not lower sales, not trying to increase lower sales order.
Again, this is important, support high sales order, in this case, the second and the fourth).
Also, spend good discount for the other two order sizes.
​
https://preview.redd.it/hcwpp69n0w971.jpg?width=640&format=pjpg&auto=webp&s=cf2ee5be696925da2d5ad52fb8983bdc096be164
Sales Force decision is the key to win.
Total number of sales force.
How many to allocate into Direct and Indirect.
What are the basis for this allocation.
I often use sales of each channel to decide number of sales staff to allocate The reason is simple, sales will decide how much to pay for that team of sales force.
Therefore, we need to check reports to identify sales of each channel, and then do some excel calculation to allocate sales staff for each channel.
Note to increase total number by checking competitors' sales forces.
​
https://preview.redd.it/p95acu9r0w971.jpg?width=640&format=pjpg&auto=webp&s=831b7a77cc3f744987fbd1b9071254621a5d6512
In this Pharmacy industry, R&D is also the key to win.In rounds 1-2 will reform AllroundIn rounds 3-4 will expand Allround to form a new product Allround PLUS (add new function, eg, Cough)In rounds 5-6 will launch a new product Alright (for other segment, eg. Nasal)In rounds 7-8 will reform Allround to add more functions or increase benefits (eg Allergy)
​
https://preview.redd.it/yn5i7w3s0w971.jpg?width=640&format=pjpg&auto=webp&s=93847515cd15eec5a4e3bbde4bb18232ddab7728
The key is to gain high sales and net income.
Keep balance between allowance and cost of goods sold.
Keep balance among promotion, advertising, digital marketing and sales force.
​
In rounds 1-2-3-4 keep Promotion + Sales force about 50% and Advertising/digital marketing about 50%In rounds 5-10, can use 40%-45% for Advertising/Digital Marketing and 55%-60% for Promotion and Sales Force.
If you read to this part, you get 50% of winning the game.
If you spend time reading the key reports from the game, about 20 reports, you can get 10% more winning the game.
GOOD HEALTH AND SUCCESS !
END OF PART 1
​
Continue reading PART 2 to find KEY REPORTS
Continue reading PART 3 to find TOP 30 Tips and Step by Step Guide for ROUND 1 and ROUND 2 to make decisions right decisions from start for each round.
​
Pharmasim Simulations - FREE WINNING GUIDE AND TIPS
The Marketing Management Simulation
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: [pharmasim2012@gmail.com](mailto:pharmasim2012@gmail.comBlog)
Blog: pharmasim2020.blogspot.com
​