I can't help with a plagiarized version of the steps for Facebook ads. However, I can certainly provide you with an original, detailed guide on how to create Facebook ads, which you can then share on Reddit or any other platform. Here are the steps:
How to Create Facebook Ads

1. Set Up a Facebook Business Page
   
   • Ensure you have a Facebook Business Page. If not, create one by going to Facebook's business section and following the prompts.
2. Access Facebook Ads Manager
   
   • Go to Facebook Ads Manager through your Business Page or directly via the URL.
3. Create a New Campaign
   
   • Click on the green “Create” button to start a new campaign.
   • Choose your campaign objective (e.g., Brand Awareness, Traffic, Engagement, Leads, Conversions).
4. Set Up Your Ad Account
   
   • If it’s your first time, you’ll need to configure your ad account settings, such as currency, time zone, and payment method.
5. Define Your Audience
   
   • Specify your target audience based on demographics, interests, behaviors, and location. Utilize custom audiences for retargeting or lookalike audiences to find new potential customers similar to your existing ones.
6. Choose Ad Placements
   
   • Decide where you want your ads to appear. You can select automatic placements recommended by Facebook or manually choose placements such as Facebook News Feed, Instagram, Audience Network, and Messenger.
7. Set Your Budget and Schedule
   
   • Choose between a daily budget or a lifetime budget.
   • Set the start and end dates for your campaign or run it continuously.
8. Create Your Ad
   
   • Select the ad format that suits your objective (e.g., carousel, single image, video, slideshow, or collection).
   • Upload your media files (images, videos) or create new ones using Facebook’s tools.
   • Write compelling ad copy, including a headline, description, and call-to-action.
9. Review and Publish
   
   • Double-check all the details of your ad, including audience settings, budget, and creative content.
   • Once everything looks good, click on the “Publish” button to submit your ad for review.
10. Monitor and Optimize
    
    • After your ad is live, regularly monitor its performance using Ads Manager.
    • Analyze metrics such as reach, engagement, click-through rate (CTR), and conversions.
    • Make necessary adjustments to improve performance, like tweaking the ad copy, changing the audience, or adjusting the budget.

By following these steps, you can create effective Facebook ads that reach your target audience and help achieve your marketing goals

facebookads # campaign #marketing #facebookcampaign

Link to part one for those who haven't seen it: https://www.reddit.com/SMG4/s/gX6dRctOxm
Now before I begin part two of this theory, I'd like to disclose something. You see, one of the major goals in this theory is setting up a foundation for future theories to build off of, meaning that while some parts of this theory might be shaky, just know that it's partially due to this point as some things currently don't have answers due to the limited amount of info on the MK News Media at the tine of writing this. However, this theory is still incredibly solid as a whole, so don't let this one point ruin the theory as a whole for you. Alright, with that out of the way, let's begin.
Now in order to understand the role of the MK News Media we need to go back quite a bit in the smg4 timeline, specifically to late 2018. You see, at this point in the timeline, a news company in the mushroom kingdom, fittingly called the MK News Media has been struggling to stay in business after the decline in viewers caused by both the Waluigi and Rapper Bob arcs. You see, they didn't achieve all that much success during these arcs due to the infamous T-pose apocalypse (top left of image 2) and Rapper Bob's immense fame (left upper middle of image 2). This would lead to them declaring bankruptcy and nearly going under around a month or two prior to the anime arc. However, their near bankruptcy would attract a group of entities that mysteriously came from another universe (note: it's possible that the entities in question potentially came the great beyond, and could be the in-universe equivalent of the show's writers. However there is also evidence against this possibility, despite there being genuine evidence for it, so this could go either way). Now, you're probably wondering what this group of entities from another universe actually is. However, my answer for this is quite vague because I'm currently a bit unsure where they came from.
However, Despite my vague description of where they came from, I'm actually pretty certain that this group of entities is HIGHLY dangerous because they have the ability to influence future events in the smg4 timeline itself (even more than mr.puzzles) through things like yellow journalism and misinformation. Now a few potential examples of them using this ability (after taking over MK News) are causing smg4 to directly go after smg3 in "Mario's Spicy Day," after a bit of static plays when he starts smg3's spicy ones video (bottom left of image 2), making peach ban anime by discussing that anime is destroying the mushroom kingdom (top right of image 2), and causing lawyer kong go after smg4 after giving him info about smg4's origins (bottom right of image 2). Now while those are just a few examples, there are way more of these that I didn't mention, but we'd be here all day if I went over all of these examples, so let's continue from where we left off.
Now, this group of entities would tell the original heads of MK News that they are interested in buying out their dying news company, telling them that they'll make sure that MK News is successful in the long run, and that all they have to do is let the entities buy them out, even offering to give the original company heads a HEFTY sum of cash in the process. Unfortunately, the heads of the company would accept this deal because the only other option they had would be to go out of business. However, they would eventually come to regret this decision. You see, the mysterious group of entities from a different universe would fire ALL of the current staff and replace them with brand new employees that have similar mindsets as the new heads of the MK News Media, this mindset in particular being that of yellow journalism. Now, for those of you wondering what yellow journalism is: yellow journalism is removing or editing certain parts of information in a news story in order to sell a great story to the masses, and THIS is massively important when regarding the MK News Media, because the idea of yellow journalism would result in them causing certain events in the smg4 timeline (as mentioned earlier), and potentially even changing certain parts of smg4 canon, like the origins of Axol Jr and the Toast Guy (image 3) (Note: this ability is currently speculative due to the lack of evidence towards this being the case. However, considering that the MK News Media seems to take a lot of inspiration from the concept of yellow journalism, it would be a genuine possibility to consider). This would, in-turn, strengthen the story that the MK News Media wants smg4 to tell.
Now, They would also use yellow journalism to cause the events of IMWTLMOE (by creating a series of events started by through getting mario drunk with milk containing alcohol, and this would result in Mario's friends leaving him (top left of image 4)), and Clown Fever (by introducing the depresso's "girlfriend" to the biggest clown in town, aka, us (bottom left of image 4)) before scrapping these potential news stories/smg4 arcs because they thought the stories weren't good enough, as well as the negative fan reception to the start of said stories (image 5). However, they still had a use for clown fever, because one of the heads in the company mentioned the idea of a puppet master villain manipulating the smg4 cast, and considering they knew that an individual known as mr.puzzles had recently taken an interest in the smg4 show around this time through a local newspaper featuring his logo (which meggy would see around this time, as shown in the upper top left of image 6) (upper bottom right of image 4), they would go with this idea and start the preparations for it.
Now, their preparations for this storyline would begin by causing the carnival in the showgrounds to be abandoned through the use of fake news and yellow journalism (lower top right of image 4), as well as using said yellow journalism to close down the circus that depresso was a part of (upper top right of image 4) (evidence for this is shown in the lower bottom right of image 4, where we can see that depresso is acting like he's genuinely homeless while in the showgrounds). Next, they created a series of events that would cause the grand door to be opened (lower top left of image 6). From there, they'd trap the cosmic horror from the grand door inside a sealing keyboard (upper bottom left of image 6) (note: mr.puzzles may not have been the one responsible for trapping the cosmic horror in his keyboard due to his lack of power outside of the digital realm, as well as him running away from mario in the puzzlevision movie (lower bottom left of image 6). However, he was able to trap the smg4 crew in his head, so it's still at least somewhat possible that he trapped the cosmic horror in the eldritch keyboard.) and set smg4 into his pursuit of the perfect video by using mr.yeast to make smg4 obsessed with making far more content with way lower quality (upper top right of image 6), and helping smg3 cancel smg4 without realizing it later on in the episode (lower top right of image 6). Afterwards, they'd make sure mr.puzzles would get the demonic keyboard, which would set the events of the puppet master storyline in motion. Meanwhile, The MK News Media would start the first phase of their plan, that being, disposing of Princess Peach.
You see, one of the major goals of the current MK News Media is to have COMPLETE control over the spread of information in the smg4 universe, so they could continue making yellow journalism esc. stories without having to worry about governmental figures like Princess Peach (upper bottom right of image 6) (note:while there isn't any evidence for this at the moment, there is the possibility that Peach could have gotten suspicious of the MK News Media around this point in the timeline, which would make this plan feel more logical in the long run), so disposing of Peach would be essential to this plan. Hell, the destruction of peach's castle would also make for a great headline with great character development for the smg4 cast (lower bottom right of image 6), as well as a massive change in the smg4 universe. Now, unfortunately for the smg4 cast, the MK News Media would succeed in getting rid of princess peach through using the demonic keyboard and mr.puzzles, which would lead into phase two of their plan, making sure the smg4 crew doesn't learn about the true intentions of the MK News Media, or in other words, making sure they aren't a threat. You see, phase two of this plan would involve mr.puzzles and the showgrounds, with mr.puzzles serving as a distraction for the smg4 cast. This is because despite not being all that powerful outside of his domain, he was still the mastermind behind the events of western spaghetti and wotfi 2023 (top left of image 7). Now, aside from serving as a distraction, mr.puzzles would also sell the smg4 crew the showgrounds (upper bottom left of image 7), a place that would be ABSOLUTELY ESSENTIAL TOWARDS THE PLAN OF THE MK NEWS MEDIA.
You see, in the showgrounds, the smg4 cast would begin construction on a new castle, and this castle would have a boarded-up room (lower bottom left of image 7) that potentially contains an object that gives The MK News Media NEAR COMPLETE control over EVERYONE AND EVERYTHING in the smg4 universe. Except for two characters, those being Tari and Mr.Puzzles (my reasoning as to why Tari wouldn't be affected by the MK News Media at this time is mainly due to what I believe the role of clench is in the greater story, which I'll be discussing shortly. As for my reasoning regarding mr.puzzles not being affected, it mainly has to do with his reactions at the start of the puzzlevision movie, as well as his actions throughout the adware saga, because him being under the MK News Media's control throughout the entire saga wouldn't make that much sense). Now, when the Smg4 Castle was finished being built, The MK News Media would start affecting both the characters and even the very writing of the smg4 universe itself by giving the background characters specific roles in mr.puzzles's shows (like wotfi 2023 (upper top right of image 7)), and causing certain characters like Mario to behave VERY OUT OF CHARACTER, with a few examples of this being shown during the events of both Mario goes coo-coo crazy (lower top right of image 7), and Wotfi 2023 (upper bottom right of image 7). Now in these episodes, Mario would act in a controlled and somewhat malicious manner in the former episode, and in a completely malicious manner in the latter episode, with these behaviors being caused by The MK News Media controlling him like a puppet on strings, while mario is no longer in control of his own actions.
Now, while everything was going perfectly for the MK News Media at this point in their plan, one of their employees ABSOLUTELY DESPISED what they were doing, and would hack into Tari's arm one day, calling himself "Clench" (lower bottom right of image 7). You see, through this persona, he would start his plan to take down the MK News Media by helping Tari while keeping a low profile so that MK News Media doesn't figure out who he is (evidence for this point is clearly shown when we see clench turn himself off twice in "No TV Makes Mario No Okie Dokie" when mr.puzzles makes himself known near the start of the episode (upper top left of image 8), and when the rest of the smg4 cast is running away from mario while heading towards the basement near the episode's end (lower top left of image 8)). Later on in his plan, he would try to convince Tari to go through the boarded-up door and destroy the object behind it, so that all of this insanity can FINALLY come to an end. However, the second half of clench's plan hasn't happened just yet, BUT we can look at all of the events that lead up to where we are now at the time of writing this, so with this in mind, let's begin by going over the 5-part puzzlevision event.
Now, sometime after clench would start the first part of his plan, mr.puzzles would begin to finish executing his own plan by sucking the smg4 cast into his head so he can make his puzzlevision tv shows. During which, he would ask for great reviews for his shows (upper bottom left of image 8), and while he'd get really good reviews, it wasn't the 5 star rating he wanted, and the MK News Media wasn't helping matters whatsoever, because their news headlines and control over the smg4 universe would slowly cause mr.puzzles to hit his limit at the time of MPIGSS. You see, we're made to believe that we are the ones slowly lowering mr.puzzles's ratings throughout the episode (lower bottom left of image 8). However, we are unable to rate puzzlevision episodes until AFTER they come out (upper top right of image 8), so it's more than likely that the MK News Media is rating mr.puzzles's show here, and considering that it's likely them rating MPIGSS, it wouldn't surprise me in the slightest if mr.puzzles made a deal with them in order to continue making entertainment after the smg4 crew would defeat him, and this potential deal is something we can see being hinted towards in the puzzlevision movie.
You see, while the movie starts out with him going crazy while hearing the review by the MK News Media, he somehow maintains his composure to an eerie degree throughout the puzzlevision movie (bottom right of image 8), and strangely, mario spends most of the film not really doing all that much (lower top right of image 8), almost as if a higher power won't let him defeat mr.puzzles. Hell, Mr. Puzzles LITERALLY makes Luigi into a meat mallet despite him intending to kill the cast (top left of image 9), which potentially hints towards him playing a bigger role than we thought with the MK News Media, and there's more still going with these two entities potentially working together, but for now, let's head into the role that MK News Media had in the events of "SMG4 doesn't meme for one second", a seemingly innocent smg4 episode that hides a lot of potential evidence beneath the surface.
You see, in this episode we see multiple instances of things in this episode that don't just feel off, they feel, VERY off. You see, this episode starts out with the episode's opening showing a horror movie esc sequence (bottom left of image 9) right before we see smg4 coming across a meme of a spinning fish that causes him to go completely bonkers (top right of image 9). All the while, glitching and static briefly appear and dissappear on screen (bottom right of image 9). Now I shouldn't have to explain why this instance of both glitching and static is important at this point, because we all now that it's an indicator of mr.puzzl- WAIT A DAMN SECOND..... Mr.Puzzles is inactive at the time of this episode, meaning that this couldn't have been him, which also means that.... OH.... OH GOD! Mr.puzzles wasn't the only entity behind the static and glitching in the smg4 universe, and considering that the MK News Media is STILL ACTIVE at this point, then it means that the MK News Media is more than likely responsible for the glitching and static here as well as some other instances of it in the smg4 universe, which is valid evidence towards my earlier point regarding IMWTLMOE and the static at the start of the youtube arc. Now with this in mind, we can head into the next off feeling moment in the episode, which is the behavior of the smg4 cast towards smg4 in the episode's first half (upper top left of image 10). You see, the smg4 cast treats smg4 in a pretty similar way to how mario was treated in IMWTLMOE (as shown in the scene at the lower top left of image 10), and considering just how many times I've talked about this episode before, I seriously don't think I have to go over it again, so let's head into the next off instance in the episode. Now the third off instance in this episode occurs when meggy is showing smg4 some rorschach tests, and when she shows smg4 one of them, we see the subtitles show the extra words "crowd clap" between the words remind and of (upper bottom left of image 10), which is bizarre to say the least, even by smg4 standards, and I already know that some of you are saying that this is just an error on smg4's end, but here’s the thing my dear reader, I know errors in entertainment VERY well. In-fact, I have personal experience as an animator myself, and I can CONFIDENTLY say that I've never seen an "error" like this before in any sort of media I've seen or made, and believe it or not, the closest thing I've seen to an error like this is usually a translation error (examples at the lower bottom left of image 10), or someone typing out a story in English after using their first learned language (that isn't English), but there's a difference between a translation error and the supposed error we're seeing here. You see, translation errors and second language english versions of media tend to have more than one spelling or grammar error throughout its sentences or paragraphs, meaning that this supposed error has nothing to do with translation. Now this leaves another question, "if this isn't that kind of error, then what about it potentially being an auto-correct/auto-fill or dictation error (examples of dictation errors at the upper top right of image 10)? Well that would've potentially been the case if it wasn't for the fact that not only are the words crowd and clap way more different than remind and of, but also due to the fact that THERE ISN'T A SPACE AFTER THE WORD CLAP, meaning that it likely isn't a dictation or autocorrect/auto-fill error either. Meaning that this MUST be completely intentional on smg4's part (aside from the missing space between clap and of, for obvious reasons), but here’s the thing, aside from potentially asking us to clap (for some reason), I'm completely unsure as to what the significance of this is, but I'll definitely be keeping it for future use if needed.
Anyways, the final off instance in this episode is that the plot of the episode contradicts itself in the final act as boopkins says that his grandma had died (lower bottom right of image 10), and not his aunt as stated earlier on in this episode (upper bottom right of image 10), which, like the supposed error mentioned earlier, is bizarre, even by smg4 standards. However, I have a slightly crazy, yet plausible explanation for this. You see, I believe that this scene, and by extension, the episode itself are a sort of hidden warning as to what the quality of smg4 episodes will end up being like with the MK News Media in control, with the quality in particular being very bad with plot contradictions, unnecessary "fan service" (as shown with smg4 being abused (upper top left of image 11) (keep in mind that smg4 is now the most hated smg4 character in the fandom (evidence for smg4 being hated is shown at the lower bottom right of image 10)) instead of mario (lower top left of image 11)), and bad humor (upper bottom left of image 11) while still featuring new ideas, which is definitely a horrifying concept if you ask me. Anyways, that should cover the role that MK News Media had in that episode, meaning that we can now discuss the other episode that would cause me to get off of my break early to begin with, "Mario The Exploro."
Now this episode surprisingly only has two major points of note, the first of which being at the very start of the episode itself. During which, we see mario suddenly bring in the puzzlevision TV (lower bottom left of image 11) DESPITE EVERYTHING THAT HAPPENED IN THE SAGA'S 4TH ACT! Now I'm pretty sure I REALLY don't need to explain why this is a MASSIVE PLOT CONTRADICTION, so I'll go ahead and explain why mario was behaving like this at the start of the video. You see, I believe the reason as to why mario was behaving like this at the start of the episode mainly involves not only the boarded-up door, but also the deal between mr.puzzles and the MK News Media. Now, as I discussed earlier, the object of power behind the boarded-up door allows the MK News Media to control almost every single element in the smg4 universe, including mario, and the deal that mr.puzzles and the MK News Media made would let mr.puzzles continue to make entertainment after the events of the puzzlevision movie. This means that the MK News Media used mario to grab mr.puzzles's TV head after the events of the puzzlevision movie, which finished the deal that the two entities agreed on, but there's something else I should mention before getting onto the other point of interest in this episode, this being that mr.puzzles is still interested in taking over smg4's channel (upper top right of image 11). Now with this in mind I have two equally plausible predictions as for what this could lead into. You see, explanation/prediction one is that the MK News Media knew that this would happen, meaning that mr.puzzles would be nothing but a distraction for the smg4 cast so that they don't learn what's truly going on from behind the scenes. Now, explanation/prediction number 2 is far more interesting because it suggests that mr.puzzles could be trying to takeover the smg4 channel this time around, so he can destroy the MK News Media out of revenge for the ratings that MK News gave his shows. This would give mr.puzzles a kind of semi-redemption arc where despite being a reoccurring antagonist, he would not only get potential closure over his past (if foul play was involved in his past), but it would also prove to the smg4 cast that he isn't 100% evil, giving a great ending to a fan favorite smg4 character. Now currently, I'm unsure about which explanation is more likely, but I'll hopefully bring up one of these ideas again in a future theory once more evidence is available. Speaking of which, I should move onto the other major point of note in this episode, that being mr.puzzles's character feeling off, almost as if he's a different character altogether. You see, when we see mr.puzzles, he acts far less malicious than he ever was during the adware saga, and instead of being a complete control-freak like how he was before (lower top right of image 11), he is now obsessive over smg4 and wants to give him ideas (upper bottom right of image 11) instead of forcing smg4 to do these ideas against his will, which is a complete 180 from what we saw in the adware saga. Now, this could potentially mean that mr.puzzles MIGHT have been replaced by somebody else entirely. However I believe that this is too much of a stretch, even by my standards, so I'll be leaving this point up for discussion later on if it EVER becomes relevant in the future. Anyways, with that one last point of discussion finished in what I believe the role of the MK News Media has been in the smg4 timeline, we can move onto the evidence for everything that I've discussed in this section of the theory, so let's begin.
Now when discussing the evidence for this section of the theory, I want to start by continuing a kind of tradition in my theories, that being similarities between some of the points of discussion, the predictions for them, and certain well known pieces of media, and yes, we're going over The Truman Show yet again, but for different reasons than you may expect. You see, one of the main reasons why I made this theory the way I did actually involves a certain element of The Truman Show, this being the media shown on the set of The Truman Show itself. Now, there's quite a bit of media in The Truman Show, which ranges from things that are very common nowadays like news segments on tv (Note: APPARENTLY, some nutcase at youtube made it so you can't screenshot certain moments from the film, meaning that I'm unable to supply images for some of these points), or things as old as newspapers (lower bottom right of image 11), BUT they all served the same purpose, MAKING SURE THAT TRUMAN DOESN'T FIGURE OUT WHAT'S TRULY GOING ON. Now, normally I'd bring up how the MK News Media is doing something similar by making sure that the smg4 cast doesn't figure out what's truly going on. HOWEVER, in order to better line it up with the stronger details shown in and after the adware saga, I have decided that instead, I'm going to compare it to the intentions of the MK News Media when regarding the ratings that mr.puzzles recieves throughout the 5-part finale to the adware saga. You see, as I've explained earlier, at the time of the 5-part adware saga finale, the MK News Media was trying to push mr.puzzles into acting the way he does at the time of the puzzlevision movie through the use of news, other media and ratings, which is very similar if not, near identical to what I was explaining earlier when regarding the truman show, which further strengthens my prediction regarding how the MK News Media is using their control over information to cause certain events in the smg4 universe, but this isn't the only similarity that the evidence and my predictions have to The Truman Show. You see, the other major similarity to the truman show that I'd like to discuss is how similar mr.puzzles's return is to that of the return of Truman's "father." You see, in the latter half of the Truman Show's second act, we see Truman's "father", re-appear out of nowhere for ratings (upper top left of image 12) despite the fact that TRUMAN LITERALLY SAW HIM "DIE" WHEN HE WAS A KID (lower top left of image 12), as well as his return genuinely not making that much sense when you consider that truman saw his supposed "father" earlier on in the film (upper bottom left of image 12). Now, you're probably wondering why I'm bringing up this VERY specific scene of the truman show up in my evidence for this theory, and my answer to this is that the return of Truman's "father" is pretty similar to how mr.puzzles returned in the episode "Mario The Exploro." You see, when mr.puzzles returned in Mario The Exploro, his return didn't make all that much sense when you begin to think about it, because not only did mr.puzzles return through the use of mario, a character who actively antagonized him in his shows and wanted to beat the snot out of him during the events of the puzzlevision movie (upper top right of image 12), but also because of the fact that he returned A SINGLE MONTH AFTER THE PUZZLEVISION MOVIE (lower top right of image 12) with barely any build-up towards his return outside of a few community posts (which I'm sure you've seen), which makes his return feel forced, but considering that mr.puzzles's return is pretty similar to what I described earlier regarding the return of Truman's "father," then what if it being forced was the ENTIRE point. After all, if mr.puzzles was just meant to be a distraction for the smg4 cast in order to make sure that they don't figure out that The MK News Media is truly responsible for the events of the adware saga, then mr.puzzles's return a mere month after the adware saga would make perfect sense, strengthening my prediction regarding mr.puzzles's true role in the The MK News Media's grand plan. Anyways, that should cover all the similarities to The Truman Show, so let's head into the rest of the evidence for my predictions in this theory.
Now, you might be wondering why I chose VERY SPECIFIC dates when discussing the fall of the original MK News Media, and believe it or not, I specifically chose the dates in-question (the anime, Rapper Bob, and waluigi arc) because of not only the amount of presence the mushroom kingdom news media had at these times, but also due to some other lesser details that go with it as well. You see, The MK News Media had a decent presence in the waluigi arc, as shown in the waluigi apocalypse, where we see a news reporter discussing the waluigi apocalypse at the start of the episode (upper bottom right of image 12). Now, when it comes to the Rapper Bob arc, we actually don't see the MK news media show up at any point during the arc. Which hints towards them potentially being at risk of bankruptcy at this point in time, which would make a whole lot of sense considering that Rapper Bob was quite literally, the most famous person in the mushroom kingdom during that arc. Now, the anime arc is definitely the most interesting when it comes to the evidence for this theory. This is because we not only see the MK News Media going over how anime is destroying the mushroom kingdom right before peach makes anime illegal, but also because of a small yet very important detail being shown here: THE NEWS REPORTER IS COMPLETELY DIFFERENT THAN THE LAST ONE! (Lower bottom of image 12) The fact that the old news reporter is completely absent during the news discussing anime is a massive red flag for me personally, because if the original employees weren't replaced, then why is KERMIT THE FLIPPING FROG DOING THE NEWS?! It almost seems intentional on smg4's part, which could be the case given that the genesis arc would happen a year or two later, where we'd learn what happened to the multicolored marios. However, the news reporter no longer being there still does strengthen my theory, meaning that it can be used as genuine evidence. Alright, that should finish off the evidence for the dates discussing the fall of the MK News Media, so let's get into the next category of evidence in this section.
Now, when it comes to my evidence as to why the MK News Media would be responsible for mr.puzzles's origins (as mentioned in part one), it mainly involves two inconsistencies with his backstory. You see, mr.puzzles stated that he got his tv head because he apparently decapitated himself before putting a TV where his head used to be (top left of image 13), but there's one major problem with this. You see, when someone is decapitated, they aren't able to control their body (upper bottom left of image 13) (note: it's also implied in the film that mr.puzzles came from a reality like ours, which is makes this inconsistency STAND OUT EVEN MORE (lower bottom left of image 13)), meaning that mr.puzzles wouldn't have been able to put a tv where his head once was, which also means that it's pretty unlikely that he was the person who put the tv in the place of his decapitated head. However, if the MK News Media was somehow able to put the tv where his head used to be, instead of mr.puzzles himself, then mr.puzzles surviving his decapitation would make way more sense in the long run. Now, this brings me into the other inconsistency with mr.puzzles's backstory: If mr.puzzles's tv head was just an average tv that he managed to hook up to where his head used to be, then why does it have ELDRITCH POWERS?! (upper top right of image 13) My answer for this question is that I believe it's HIGHLY likely that The MK News Media gave mr.puzzles his eldritch head to begin with, because it not only would line up perfectly with what I was describing earlier on in this theory regarding the MK News Media, but also because it would explain why the word "Puzzlevision" is on his head to begin with (lower top right of image 13), because it wouldn't make that much sense for mr.puzzles to name his streaming service after the word on his head (uppwd bottom of image 13). Further proving that mr.puzzles's head came from the MK News Media, as well as strengthening my theory.
Now when it comes to my evidence regarding the involvement the MK News Media had in prior events, it mainly lies with how the specific events in question play out. You see, in the first example I mentioned, "Mario's Spicy day," smg4 doesn't try to stop smg3 until he sees smg3's spicy ones video. Now, normally, this wouldn't be all that suspicious. HOWEVER, smg3's video was the only video in his feed (aside from the video he was watching beforehand), which is insanely suspicious, because it subtly implies potential foul play by another entity, which is further strengthened by the glitch that shows up on his computer right before the video plays. Originally, I thought that the static in this scene was caused by mr.puzzles. However, considering that there's evidence towards the MK News Media also being a culprit of the glitches, then it's highly likely that they were the ones responsible for the glitching shown in this scene. Now I've already explained the example with peach and the anime ban, so let's discuss how the MK News Media was responsible for lawyer kong's knowledge of smg4's origins. You see, as I discussed in one of my last theories before I went on break, we NEVER truly learn how lawyer kong obtained his knowledge of smg4's past, or why he didn't decide to go after the meme guardian until after the genesis arc. However, there's a subtle hint towards how he gained his knowledge when we see him show Miyamoto a video while explaining to him what smg4's arrival in the mushroom kingdom caused. You see, right before the video plays we can catch a brief instance of static on lawyer kong's smart device (lower bottom right of image 13), which hints towards another entity potentially giving lawyer kong this information, and like the previous example, I originally thought that mr.puzzles was responsible for this instance, but with the MK News Media also being responsible for some of the static instances in the smg4 timeline, then it's likely that they are responsible for this one as well. Now, when it comes to the last 2 prior events that I connected to the MK News Media earlier on in this theory (IMWTLMOE, and Clown Fever), I actually don't want to discuss how the MK News Media would be responsible for these events because I've gone over these two episodes many times before (especially the former). However, I do want to discuss why the MK News Media would eventually choose to scrap these potential storylines because it actually involves us, aka the viewers. You see, the viewers or in other words, us, seem to be the strongest entities in the smg4 universe because our negative reactions to the lawsuit arc and character redesigns (top of image 14) would end up changing the smg4 universe forever by setting the events of IGBP, and the adware saga in motion (bottom of image 14), and considering that we caused IGBP to happen in the first place, then it's highly likely that our negative reactions to IMWTLMOE and Clown Fever would cause their potential arcs to be scrapped. After all, IMWTLMOE is literally the second lowest rated (on IMDB) smg4 episode ever made, and clown fever was criticized because the clown fever in the episode was too similar to the T-Pose Virus, so it would genuinely make a ton of sense that our negative reactions would cause these storylines to be scrapped. Now, that should cover all of the other pieces of evidence that I have for this theory, but I do want to mention some final predictions that I have for the next major arc/saga in the greater current storyline that we're in.
You see, I believe that the next major part in the current greater storyline is going to be an arc and not a saga. You see, if I'm right about what I mentioned earlier on in this theory, then the story that's going to be told will be too short for it to be a saga, due to it likely being somewhat similar to how the revelations arc played out. In other words, the story will be shorter, building upon what came before in the adware saga, will close up any remaining loose ends from the adware saga, introduce a threat greater than that of the original antagonist, and end the storyline on a very satisfying note. Now, I also believe that this arc is likely going to be 7 episodes long, mainly because it feels like the right amount of episodes needed for this final chapter of the greater storyline, which would give ample time to close off the remaining loose ends while also building off of what we already have from the adware saga. Finally, I believe that the true finale of this storyline will probably be a movie instead of meme games or wotfi 2024. This is because the meme games happens in July, and considering that it's late may as I'm currently writing this, then it's pretty unlikely that the greater storyline will conclude with meme games 2024. As for wotfi 2024, it'd likely be too far off for it to be the saga's finale due to Wotfi usually happening in October, and considering that mr.puzzles has returned already, then it'd be pretty unlikely for the finale to be wotfi 2024, meaning that the finale being a movie is the most likely option. And that should be everything that I wanted to cover, thank you for reading.

Update: Discovered I can't edit the headline, but ...

1. There was no ambulance in the brief video or photos in the tweets that appear to be the source of the supposed Dec. 28 incident involving Kate, despite countless media references to an incident possibly involving Kate and an ambulance on that date.

There was a police vehicle, a dark sedan, a Range Rover and two policemen on motorcycles. No sirens or Emergency lights, no great speed of the vehicles in the brief video, driving, supposedly somewhere in Marylebone in London.

1. There is nothing we've found but supposition in that single tweet to connect the vehicles in any way to the royal family who were reportedly two hours away at Sandringham.
   
2. There's nothing to indicate the vehicles were going to King Edward VII hospital where the royals are often treated or any hospital at all. The tweet said they were traveling in the vicinity, but they were in Central London, traveling within the vicinity of everything in Marylebone and near it.
   
3. The man who posted the tweet has nothing in his bio or the tweet to indicate he has any more knowledge of the royal family than anyone else in England. He seems to post positive things about Charles, Camilla, William and Kate, but that doesn't make him unique.
   
4. The Spanish TV reporter Concha Calleja mentions a Dec. 28 incident and Kate, but doesn't say anything about her source. No idea to know if it was the tweet.
   
5. The only thing I see that lends any importance to the Dec. 28 tweet is that it seems to be the source cited over and over again in rumors in the media it might involve Kate.
   
6. The whole Dec. 28 thing seems nothing but an extraordinarily flimsy supposition, and that seems to have started a lot of the speculation that Kate had a secret medical emergency before her Jan. 11 surgery and that it might involve her and William in a fight where she was hurt.
   

And if that's much of the source of supposition that whatever happened to her was not an illness but her being injured, then ... so much of what came after seems to have little basis in fact.
We have no idea if anything suspicious or criminal happened before her Jan. 11 surgery except how oddly someone tried to prove she was alive and well with the Mother's Day photos and the green screen video where she said she had surgery and was having chemo, but claimed she didn't have cancer.
I truly did not expect to find so little about the Dec. 28 non-ambulance ride. I'm skeptical about much that's reported in the press these days, even rumors. Decades ago, I worked as a newspaper reporter, in the US, no connections to anyone in England or the royals, but as someone who knows how important factual reporting is, this is truly embarrassing if there are no underlying sources to explain why this incident is mentioned so often in the media.
****************
I thought together we might do some internet sleuthing/fact finding.
I started last night with the mysterious thing reported as an ambulance ride. First, I have to say I'm greatly disappointed in what I found. Any link to this involving Kate is very flimsy. It doesn't even show an ambulance! Just a vehicle marked police. So the idea that it's even going to a hospital is total supposition.
Maybe you guys can find more.
The rumor seems to have started with this very short video of a nice black car and a Range Rover traveling slowly and with no sirens on a dark night through the streets of London.
You can see the video here: https://x.com/RVdajdynCrclemN/status/1740443152606196096 which only shows two cars. I tried to imbed it and couldn't. If anyone can, please do so in the comments.
The tweet with video includes the text:

I hope all is well at Sandringham. My spy in Marylebone just saw this convoy heading in the general direction of King Edward VII's Hospital at eight thirty this evening...

followed by one with the three photos, one where you can see the two motorcycle policemen and a police car saying it happened at 8:30 that evening.
I see no other previous source about this.Please post below if you find anything. Other references I saw simply referred back to this tweet as the source.
So, Kate, William and the kids last sighting is widely reported walking into a Christmas church service, published Dec. 25, 2023 and credited to UK Press photographer Mark Cuthbert.
Photo info noted this wasChurch of St. Mary Magdalene in Norfolk. The holiday outing takes place each year — just one of the royal family's Christmas traditions, and that they were joined by Charles, Camilla & other royals.
Odd things about the tweet:
The poster, Brian Moran -- more about him later -- said Sandringham, which is the family estate where they traditionally send Christmas.
But the convoy, as he calls it, is seen only very briefly in the streets in London said to be heading in the general direction of King Edward VII Hospital.
And Sandringham is about a two hour drive from King Edward VII hospital, if that's even where the ambulance is going.
Moran argues that only the royals and the Prime Minister travel in a convoy of vehicles like this one. Other people responding to the tweet say that's not true. (Anyone want to fact find this?)
And I can't figure out any other reason why he saw this convoy on this night heading in this direction and decided it had anything to do with the royal family who was reportedly all at Sandringham.
Honestly, that's it. Could the connection possibly be that flimsy? I was sure there had to be more. The only reason it even seems plausible to link this to Kate having a medical emergency that night is because it's mentioned so frequently and persistently in published media accounts.
So, extremely poor reporting? By everyone who cited it? Or do they have reason to believe or know it was Kate in the ambulance?
Regardless, if you had a medical emergency, would you travel two hours by ambulance to get to this specific hospital? Seems like you wouldn't if it was urgent.
The hospital is known for treating the royals. It's a royal patronage of King Charles, very small, only 56 beds, so good for privacy, and also among the four specialties noted on the its homepage (https://www.kingedwardvii.co.uk) are women's health including gynecology and digestive system health, two possible health problems Kate is facing.
So, she may have had an emergency, but not dire, and decided privacy was a bigger concern and she'd endure the two hour ambulance ride to get to King Edward Hospital. She may have been treated for her current problem there before and wanted that hospital.
But she didn't have her announced January 2024 surgery there. It was at The London Clinic (https://www.thelondonclinic.co.uk), widely reported, not disputed and named often in stories about the breach of Kate's private medical records. FYI: specialties listed on their homepage are breast, urology and gynecology, which would fit Kate's surgery being related to her reproductive organs.
It's described as a luxury hospital also known for expert diagnostics and must treat a lot of patients from overseas, because also on the homepage it mentions being ready to help overseas patients decide about being treated there, so very posh.
It may not have an emergency room. I just thought to check. A search of its website doesn't say anything about an emergency room, so that may be why the tweet mentions the ambulance is heading toward King Edward VII.
Although we don't even know the ambulance was going to King Edward Hospital. It's in the middle of a medical district in the London very posh neighborhood of Marylebone.
I did a search for other hospitals within six blocks of King Edward, and Chat GPT said St. Mary's Hospital, Princess Grace Hospital, Wellington Hospital and Cromwell Hospital.
So, again, royals supposedly were two hours away, nothing to indicate it was Kate or that ambulance came from Sandringham or that it was going to King Edward VII which is known for treating royals.
Again, could it be that flimsy supposition just repeated over and over?
I go back to who is the guy who made the original tweet and does he have any serious credibility. Brian Moran. Here is a screenshot of his twitter page:
https://preview.redd.it/jf1nuyhrnu2d1.png?width=2560&format=png&auto=webp&s=4a1d9117b774ff4282bfa2d65566e659a1ae6c13
Not many followers, not following many people, but a long-standing account. Practically no biographical information. I glanced at who he follows, some media people, some people who cover or talk about liking the royals, a few British politicians, nothing that jumped out at me as noteworthy.
I looked through his posts. He seems to be a supporter of William and Kate, posts things criticizing or mocking Harry and Meghan, posts a bit about British politics, some British sports, some silly stuff.
I tried a search on his name and London and his twitter handle, nothing. Not specific enough or anyone of note with just his name and London.
There's a Brian Moran who's had a long career in finance and is currently a partner andHead of Investor Relations at Rehoboth Property Group. His bio says he oversees all communications with existing investors and onboarding new clients.
There's a Brian Moran who's a long time real estate agent near London. Another who's CEO of a property group.
Oh, the guy who owns the website BrianMoran.com calls himself an entrepreneur and seems to wants to sell you on his course in how you can be an entrepreneur. I looked quickly and saw no indication of where he lives.
Honestly, I have no idea who this guy is or why so many media sources were willing to reference his tweet about the ambulance in stories about Kate.
I truly can't believe all this speculation came from this tweet with such a flimsy tie to the royals as one guy claiming the convoy probably has a senior royal or the prime minister, that it could have possibly come from Sandringham and been possibly been headed for King Edward VII.
We don't know Kate actually was hospitalized anywhere then.
Please tell me one of you can find some other information about why we've kept hearing about this ambulance ride.
EDITED to ADD: should have included, the tweet info says it has 1.3 million views and was retweeted 416 times. He left it up to be retweeted and viewed that many times and referenced in the media for months with no other real information linking it to Kate or the royals?

As discussed in my most recent post, I’m continuing my journey of revisiting Taylor’s past. I think it is one of the keys to understanding the story Taylor tried to tell before and the story she is telling today.
Also, in the words of the Manuscript:

And the years passed
Like scenes of a show
The Professor said to write what you know
Lookin' backwards
Might be the only way to move forward

Before I get to the speech, a reminder on some events that took place before the Woman of the Decade award was given to Taylor.
Speech context
Taylor announced her plan to rerecord her first six albums on August 21, 2109 - ✌🏻days before Lover was released.
The Billboard Woman of the Decade ceremony took place on December 12, 2109. AKA, the night before Taylor turned 30. I mentioned in my AMA post that I’m not sure when these types of awards are decided, but I can’t help thinking about what could have been if this award was given to Taylor post coming out. And what that might have looked like.
In the lead up to the AMAs, Taylor had a public battle with both SBs because they wouldn’t grant her permission to sing any songs from her first six albums when she performed at the awards show.
On November 14th, Taylor tweeted about the fight and then, rightly or wrongly, Taylor asked her fans to let the SBs know how they felt about that decision. Swifties definitely answered that call.
Four days later, Big Machine granted her permission to perform any song she wanted - at least for that one night. How lucky for her 🙄
Speech Analysis
In the spirit of full disclosure, what first caught my eye about Taylor’s speech is her outfit. While yes, I do think she looks amazing lol, I thought her outfit was purple which would have pointed to my theory that “Speak Now connects to everything”, but my research tells me the outfit is a dark blue.
(Unhinged 🤡 theory: maybe the outfit really is purple, and this is the origin of the Taylor trying to convince us that her blood in the Anti-Hero video is midnight blue instead of glittery purple, hahahaha)
That being said, even though the outfit isn’t purple, I want to note that her hair is in a braid. There have been a lot of theories about what braids can mean, or what Taylor is trying to signal when she wears one. Braids have been showing up for a while. For the purposes of this look back, I want to point a recent post from u/Kit10phish.
Specifically this part of what they wrote:

I subscribe to the braid theory Braded-Lyrics: Each song has many different strands woven together: Muse, music industry, fans, sometimes historical events or mythology.

I definitely agree with this take, and I also think the theory extends to more than lyrics. I think there is a lot the Billboard’s Woman of the Decade speech that (either planned or not), foreshadows and ties together things we’ve seen play out over the last 5 years.
We know at this point that Taylor had decided to rerecord her first six albums. I also think Ms. Mastermind had a plan for how she thought it would play out and also had a plan to make sure she felt she could come out at the end ,or, within the rerecording process. Obviously COVID threw a wrench into those plans - I don’t think folklore and evermore were planned. I don’t even necessarily believe that she had Midnights or TTPD fully formed at this point, but I do think she had some idea of what she wanted to do.
With all of that in mind, let’s get to the speech. If you want to read a transcript of it, you can here.
I’m not going to go through everything, instead I will highlight what I think is relevant. If you think I’ve missed anything, feel free to let me know! When sharing quotes, I will be bolding certain parts for emphasis.
I was going to go chronologically at first, but I want discuss at the top what I think is a big elephant in the room given TK’s response to the shitty comments his teammate made.
Here is what TK said:

“I call him Harry, I might be the only person who calls him Harry,” he said. “That just tells you, I mean, I’ve known him for seven-plus, eight-plus years and I cherish him as a teammate… He’s treated friends and family that I’ve introduced to him with nothing but respect and kindness and that’s how he treats everyone.”
He acknowledged that when it came to what Butker said at the commencement, those were the football kicker’s “views”. Travis also clarified that while he didn’t have the same beliefs as Butker, he wouldn’t scrutinize his friend for his views.
“I can’t say I agree with the majority of it, or just about any of it, outside of just him loving his family or his kids,” he continued. “And I don’t think I should judge him by his views, especially his religious views of how he goes about life. That’s just not who I am.”

And here is what Taylor said about Scooter Braun during her Woman of the Decade speech

I’m fairly certain he knew exactly how I would feel about it though. And let me just say that the definition of the toxic male privilege in our industry is people saying, ‘But he’s always been nice to me,’ when I’m raising valid concerns about artists and their rights to own their music. And of course he’s nice to you. If you’re in this room, you have something he needs.

I don’t expect Taylor to have a response to what TK said - and I don’t even believe she should be held accountable for what he said, a stance I’ve maintained since the MH era. Men need to be held accountable for what they say, not the women in their life - buuuuuuuuuuuuut, with all that in mind, I hope Taylor remembers making this speech because her boy is doing exactly what she called out.
Almost word for word.
I think Taylor would do well to remember what she said when she stood on a stage calling out the people in her life who said that about SB. And I hope she is taking TK to task for his lack of courage.
I don’t think the controversy with TK’s teammate is manufactured to play into Taylor’s narrative, but I do think if Taylor does distance herself from him because of this, I would be OK with that. In fact, in some ways I think she needs to, otherwise she should rightfully get called out for being a hypocrite.
Let’s address the second elephant in the room, Billie Eilish.
If you aren’t caught up, there seems to be some shade coming from Billie/her camp about Taylor. I very much dislike when female artists are pitted against each other (something Taylor has called the media out for in the past) because when say, Kendrick and Drake are “feuding” the language around what is happening is very different when women are having a public disagreement.
That all being said, nothing seems to be coming from Taylor’s camp and from what I’ve seen, the comments Billie made about three hour concerts was taken out of context. I also think Billie’s manager (who liked a twitter thread calling out Taylor for blocking other artists), could be making a point that Billie herself doesn’t believe. Much like the rebuttal for the NYT’s Gaylor piece seemed to come from people in Taylor’s camp, not necessarily from Taylor herself.
Before Taylor discuss Billie in her speech, she names a number of newer female artists in the music industry that she is a fan of and Billie is included on that list

And I see that fire in the newer faces in our music industry whose work I absolutely love. I see it in Lizzo, Rosalia, Tayla Parx, Hayley Kiyoko, King Princess, Camila Cabello, Halsey, Megan Thee Stallion, Princess Nokia, Nina Nesbitt, Sigrid, Normani, H.E.R., Maggie Rogers, Becky G, Dua Lipa, Ella Mai, Billie Eilish. And so many other amazing women who are making music right now.

This is what she had to say about Billie specifically

This speech I’m referring to was on my 25th birthday. I’m about to turn 30 tonight, woo! But my exact quote during the speech was, ‘I really just feel like we need to continue to try to offer something to a younger generation of musicians, because somewhere right now your future Woman of the Year is probably sitting in a piano lesson or in a girls’ choir “and today right now we need to take care of her.’
I’ve since learned that at that exact moment, an 11-year-old girl in California really was taking piano lessons and really was in a girls’ choir. And this year she has been named Woman of the Year at the age of 17. Her name is Billie.

Sure, a lot of things could have happened in the last 5 years, and maybe Taylor and Billie do have “beef”, or, it could be that the music/tabloid industry is trying to create bad blood where none exists.
With those two points out of the way, let me get to the other parts of the speech that caught my attention.
Let’s start with the cringe. Oh, the cringe. I am doing my best to embrace my own cringe because I have a lot of it, but hoo boy, the speech has some very cringey moments. I think her points are valid of course, but I also think she is performing. I think she is still processing what happened to her with the masters sale/failed coming out attempt, but she doesn’t want people to know the pain she was in and potentially what she has planned. So instead, she comes across as over the top.
Some of her posturing reminds me of the meme that Better than Revenge/SN Taylor was/is scary. Specifically I’d see people point to her reaction at around the one minute mark of this video
Which further reminds me of the quote from Taylor’s Time Person of the Year interview

“Ultimately, we can convolute it all we want, or try to overcomplicate it, but there’s only one question." Here, she adopts a booming voice. “Are you not entertained?”

Like, what was the reason for that? lol
Again, these examples seem to point to Taylor performing and/or hiding the true intent of what she’s talking about.
Now, let’s discuss this possible “aha” moment I had

When this decade began I was 20 years old

Which made me think of Daylight

I've been sleeping so long in a 20-year dark night
And now I see daylight, I only see daylight

I wonder if that reference in Daylight isn’t about a timespan, but a reference to Taylor at 20 years old.
That is the age she finished writing Speak Now. Also, the age when I think she decided to stay closeted instead of writing songs about girls, like she wanted.
Daylight already breaks my heart because it was the original name for TS7 and what many people (myself included) believe was her coming out song. She thought when Daylight was released she’d finally be out of the closeting darkness she’d been in since she was 20 years old. And then, she wasn’t.
As a quick side note, there are at least two other references to 20 years in Taylor’s music that I think could be a reference to Taylor deciding to closet at that age
https://preview.redd.it/oynjd0z4ut2d1.png?width=1266&format=png&auto=webp&s=dbcf43e89988784527f7071faef30aa6a05f2340
Moving on to what I think is a prelude to folklore

I saw that people love to explain away a woman’s success in the music industry, and I saw something in me change due to this realization. This was the decade when I became a mirror for my detractors. Whatever they decided I couldn’t do is exactly what I did

This is like the thesis statement for mirrorball. Not only that though, in the following sentence she tells us that if someone tells her she can’t do something (like stopping her multiple times from coming out as an example for no reason whatsoever), she is going to take that as a challenge and do it anyway.
It could also be a reference to a lot of the mirrors/mirror imagery/coming back around vibes that have been all over Midnights, TTPD, recent music videos, and the Eras tour.
This quote I believe is referenced in the Bejeweled mv

At that time I couldn’t understand why this wave of harsh criticism had hit me so hard. I believe a popular headline back then was, ‘A Swift Backlash,’ which is clever, you gotta give it to ’em

Laura Dern as the stepmother in the mv: “He tired of her quite quickly or should I say swiftly?”
Taylor’s response: “There it is. That joke never gets old. Thank you, thank you so much.”
Taylor directly references Speak Now in her speech

So then I decided that I would be the only songwriter on my third album, Speak Now, and that I would tour constantly, work on my vocals every day, and perfect my stamina in a live show. I decided I would be what they said I couldn’t be. I didn’t know then that soon enough people would decide on something else I wasn’t quite doing right, and then the circle would keep going on and on and rolling along and I would keep accommodating, over-correcting, in an effort to appease my critics.

And what prey tell, Taylor, are you referencing here? 👀🌈
This part gave me a chuckle

They’re saying I’m dating too much in my 20s? Okay, I’ll stop, I’ll just be single. For years.

For years you say? When exactly? lol There was about a two year gap between her publicly dating Harry Styles and Calvin Harris, but the way Taylor says it implies something longer than two years. Maybe this was her planting seeds for the public to start questioning her public narrative? 🤷🏻‍♀️
Here’s another head scratcher for me

Now it’s that I’m showing you too many pictures of me with my friends, okay, I can stop doing that too. Now I’m actually a calculated manipulator rather than a smart businesswoman? Okay, I’ll disappear from public view for years. Now I’m being cast a villain to you? Okay, here’s an album called Reputation and there are lots of snakes everywhere.

I find it very interesting she is saying that disappearing from the public eye was a calculated move as opposed to a decision she made with Joe to keep their relationship private. Again, in contradiction to her public narrative - especially post Toe breakup.
She has amazing things to say about Lana del Ray, who we now know she worked with for Midnights.

I’ve watched as one of my favorite artists of this decade, Lana Del Rey, was ruthly criticized…in her early career and then slowly but surely she turned into, in my opinion, the most influential artist in pop. Her vocal stylings, her lyrics, her aesthetics, they’ve been echoed and repurposed in every corner of music, and this year her incredible album is nominated for Album of the Year at the Grammys because she just kept making art. And that example should inspire all of us, that the only way forward is forward motion. That we shouldn’t let obstacles like criticism slow down the creative forces that drive us.

The highlighted line is the opposite of what she says in the Manuscript, which I referenced at the beginning of this post. I think her mindset has changed since she started rerecording her first six albums and since she recorded the new albums she released since this speech. I think Taylor has realized that she can’t move forward without addressing the past and she can’t move on until she’s corrected the past, which I think she is doing now.
This quote certainly hits different now

Lately there’s been a new shift that has affected me personally and that I feel is a potentially harmful force in our industry, and as your resident loud person, I feel the need to bring it up.

Hahahahaha. Sorry, Tay, I love you and I’ve defended you for not being outspoken, but this is objectively funny. And does feed into the narrative that Taylor is only loud on something that affects her.
In the gay way though, that line is 👀🌈
To Taylor’s credit, for this speech, she has no issues calling out, by name, those who she feels have benefitted from the sale of her masers and how they have taken her art from her, art that she had her hand in creating.
For me, this quote foreshadows the use of You Don’t Own Me before the Eras concert starts. The added context of Lesley Gore being a closeted lesbian has always felt very on point as well.

The fact is that private equity is what enabled this man to think, according to his own social media post, that he could buy me. But I’m obviously not going willingly. Yet the most amazing thing was to discover that it would be the women in our industry who would have my back and show me the most vocal support at one of the most difficult times, and I will never, ever forget it. Like, ever.

Taylor wanting to change the music industry is another reason I think she will come out. I know how wronged she feels by it, never mind the stories we’ve heard from other musicians, and even scarier, the stories we never hear.

And those are the stories we need to think about every day as we do our jobs within this industry. The ones where people’s dreams come true and they get to create music and play it for people. The ones where fans feel a connection to music that makes their day easier, makes their night more fun, makes their love feel more sacred, or their heartache feel less isolating. The ones where all of you in this room stand as an example for someone else in the next generation who loves the same thing that we love. Music. And no matter what else enters the conversation, we will always bring it back to music.

Finally let’s get to the last bit of seed planting that i think Taylor did this night.
During her Eras show in Melbourne on February 18th, Taylor announced a change to the acoustic set

I’ve been thinking, I want to be as creative as possible with the acoustic set moving forward. I don’t wanna limit anything and say, ‘Oh, if I’ve played a song before I can’t play it again.’ So from now on, I don’t wanna take any paint colors out of the paint box of colors … I want to be able to play songs more than once if I feel like it, and I wanna be able to make changes to songs

The bolded part makes me 👀🌈 lol
Since Paris N1, she has made a point when discussing the acoustic set to say rules aren’t for her anymore 👀🌈
This is the last line of her Woman of the Decade speech

And as for me, lately I’ve been focusing less on doing what they say I can’t do and more on doing whatever the hell I want.

If that line is foreshadowing, then I think we are all in for one hell of a ride.
Starting with Pride this month and June 13th in particular 🌈🤡