Muzika online

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KOLE ANGELOVSKI, Ambassador of the MEGJASHI Children's Embassy: “I am proud that there is a little bit of my contribution this hugely successful story!”
*Your story about little Ana, which is also part of this book, written in the early nineties, is a chilling story, there is nothing fictitious about it, not a single word, not a single comma, not a single exclamation mark and with which, I think, the work of the First Children’s Embassy in the World begins. From then until now, you have been one of the first supporters and constant ambassadors, which is a long-standing, extensive engagement and, above all, great volunteering work that we must take our hats off for. We can assume that this incident motivated you and brought you into the world of fighting for unburdened childhood?
- I spent a large part of my professional life in Sarajevo and I worked on several films there, and I also worked on several plays in the Youth Theater where Ana's father was one of the actors with whom we we got along quite well on several lines, among other things we were both mushroom pickers and mountaineers, so I was very emotionally attached to Sarajevo and to Bosnia and Herzegovina in general. And when the war broke out, followed by the siege of Sarajevo and the destruction of the people took place, it really affected me a lot, so when Dragi and Gorde called me to participate in their incredible work, at least in those first years when everything was on a volunteer basis, I was really glad I wholeheartedly accepted to be in that position.
*As a well-known and established director, you decided to influence not only with moral support, but also with very concrete support. What are your memories of the most intense period of volunteering?
- In the first years, when the first refugees from Bosnia and Herzegovina started to arrive, we were very involved and saved many people and human destinies, by taking care to accommodate the refugees, to provide them with food. A large convoy of three huge planes arrived from Spain, with medications and various necessities for the refugees. Meanwhile, we sent about 500 - 600 people from here, most likely to better living conditions in Spain. It was really an incredible success, three huge airplanes from the Spanish airline Iberia did all that for free, the Government of the Republic of Macedonia ensured that the planes landed at the airport for free. It was a really big undertaking. And, in an action at the Bunec Children's Resort in Mavrovo, the mayor of a city in France, Vaux-en-Wallin, personally came several times with his people. they brought school supplies to that children's resort, where there were mothers with children and a teacher who was teaching them. Among other things, I asked the mayor for a school bus that will be used for teaching in nature. They brought a very nice bus for 60 children, fully equipped, with two TVs and a video for the children to watch, from France as a gift. Then, it was my initiative to professionalize the Embassy, because such an organization, which at that time meant a lot in these areas, cannot be run exclusively on a volunteer basis. Also, during the period when Ljubomir Frchkovski was the Minister of the Interior, we managed to get more than a hundred diplomatic passports, which we distributed to various important people from Europe and the world to represent us everywhere and open some opportunities to us. Then, later on, after the military confict had ended, those major humanitarian actions no longer made sense, and the organization started advocating for children’s rights and it may be the only NGO that has advocated for children’s rights in continuity for such a lon time.
*Among other things, the Embassy has its own symbol - Bushavko, that child really exists and is not a fictional mascot.
- I don't know how that child arrived to Macedonia from Brchko, because he had learned that his mother was here. He came to us at the Embassy and we managed to find his mother and reunite them.
*Changing public awareness is the first step towards achieving a goal, and public figures can do that with their work. Did you appeal to your other colleagues to get involved, to lend a helping hand where needed?
- Well, among other things, I invited Blagoja Chorevski-Chore, who is really incredibly active as a volunteer. Even though he was the director of the Drama Theater, back in the nineties, he took it upon himself to be with them and completed many things. And for the first anniversary of the Children's Embassy, we made a very nice play for children, it was called “Clowns”, in which Vladimir Angelovski Dadi (the interviewee’s brother, an actor) and Dragan Spasov-Dac worked as volunteers, without any compensation. It was not in the program of the Drama Theater, but we added it to the repertoire.
*In the seventies, you were the first to create the children's play “Shakespeare in Stories”, then with your play “The Monsters from Our City” the Theater for Children and Youth officially started its work, you were also the programmer at the Children's Festival in Shibenik... Although you were completely devoted to children, did the work at the Embassy deepen those feelings for you, which for you are obviously also a self-initiated obligation, since they have been prevalent in your directorial work for quite a long time?
- My life as a director began with a series of children's plays in the Drama Theater, later I made some truly extraordinary children's plays, which at that time toured the entire Yugoslavia, and this sentence might be a cliché, but truly “children are the most sincere audience”. Working on a show for children is a great pleasure, because the feedback that the children give you as viewers, as sincere recipients of what you give them, is an indescribable pleasure and it is something that is rarely experienced with an adult audience. So, it's really nice to work for children.
*Dramas have always touched the soul of humans, and have shaped the consciousness of people, something that could touch the soul throughout the ages still touches it today. The dramas deals with values and MEGJASHI also deal with values, however, also with a concrete struggle...
- I would divide my work in MEGJASHI into two periods - the first period when it was voluntary and when we were all somehow affected by that war that was happening in Yugoslavia, pouring all our hard work and strength into it, trying to help people, children. The second period is the professional work of this non-governmental organization, which is called the First Children’s Embassy in the World - Megjashi, where the people working there became professionals and when there was already a team that professionally dealt with the problems of the children in our country in Macedonia and where I, shall we say, stepped aside a little. They were so skillful, so well organized, that they work flawlessly. Of course, there are people out there who still work as volunteers, but there is a group who work full-time, and sometimes even overtime, depending on the situation. Not only in Macedonia, but also more broadly, I don't believe that there is another organization that cares for children the same way as MEGJASHI do. What they do is really flawless, and at full throttle. They always have problems with finances, but they know how to make programs to get some financial support and survive. Here, for 30 years, MEGJASHI has existed with a single cause - children's rights! Not only are they one of the few non-governmental organizations that advocates for children, but they are always ranked hightest when it comes to trust among the population, among the citizens.
*Even though myself, and all of us, have been children, to this day I still haven't found an answer to my eternal question - why do children show their joy uncompromisingly, but never show their sadness, they know how to hide it so deeply inside themselves, and I just wonder how they manage to act so well, that most of the time we can't find out what exactly is bothering them.
- (Laughing) To tell you honestly, I myself don't know why it is like that, but I know that when I made plays for children, I knew exactly how to attract children to love that play. Of course, I have never made a play in which there is violence, no matter how trendy and fashionable such plays were, I really wanted to tell fairy tales to children. Because, nowadays, children are non-stop on mobile phones and on those phones they can see many things, unpleasant and pleasant and beautiful and ugly. However, when I made my children's plays, I always tried to give them a fairy tale, because in our families we no longer have grandmothers who would sit down with the grandchildren and tell them stories. Children bonded through them.
*There is a lack of dramas that describe the suffering of children that we don't see, children who are victims, neglected, those who are left like pigeons to fend for themselves in the world.
- It's a general problem on our televisions, still the best shows for children are still “Bushava azbuka” and the ones that I made “Monsters From Our Town”, “Clowns”, show that no matter how much time passes, will still be classics. It's good that the Macedonian Television started with the production of “Dajte muzika” again, it's a very beautiful, very positive, very quirky show, but it's a shame that there are so many televisions in Macedonia and none of the owners and directors showed any ambition to any other shows. Earlier in the Macedonian Television there was a special Editorial Office for children's programs, then there was an Editorial Office for school programs, now there is literally nothing of that. As if children do not exist, they either import children's shows, or play the ones that we recorded 30, 40, 50 years ago. When I think of all the former editors and heads of those children's editorial offices, top personalities, top writers, Olivera Nikolova, Vasil Pujovski, they were the editors of those shows and then when you have that kind of people backing you, they strategize “this year we will record a show like this which will be positive, then another one that will deal with the problem of...” Now that is gone, politicians and news are the most important things now.
*A child - a message! A child can paint the entire picture of the century that he/she which lives in. A child can also be a global message. We all know the story of the little orphan Oliver Twist... A single character paints the picture, the broad picture. That's your story about Ana, it's rooted in the war, but it's also a story whose truth continues to hurt, even though things have now changed. Have you ever felt the drive from within to turn it into a drama, for the theater stage?
- That is very difficult. Isn't there a novel “The Diary of Anne Frank”, in fact, a diary, which is world-famous and which talks exactly about the suffering of a girl during the Second World War, when she hides in the attic for years, in the end they are still caught and sent to a camp where they end tragically. Surely today there are many such stories, especially with the wars in Syria, in Lebanon, in Iran, Iraq where millions of children die, millions of children are displaced, where millions of children have lost their childhood, where they do not know what joy is, where they are faced with Kalashnikovs, and that’s a huge problem, it's unfortunate. Children are perhaps the biggest victims of the powerful countries, of the very powerful people that, for profit, or personal interests, destroy entire generations of children, destroy their childhood.
*Over these thirty years, what has been the biggest challenge and beauty of working with MJEGASHI?
- In the beginning, it was the emotional connection that was predominant, not only mine, but of all the people who participated in the creation of that organization, the emotional connection first with the country of Yugoslavia, and secondly with the fate of those people who suffered. Innocent people suffer, because of various interests, political, geopolitical, geostrategic, where so many people died, so many children died... That emotional connection with people with whom we were otherwise friends, comrades, lived together, is always very strong, such connections give you motivation and desire to participate and help as much as you can. And that was the main motive that drove us to action, together with Gordana and Dragi. There were many other people who participated in the work, in the relief, people worked for 24 hours. Another thing I'm proud of is that, thanks to them above all, is that we have become an organization that is independent of any government. It is certain that all governments so far have provided some sort of financial support, but we have never tied ourselves to politics, to any particular party, but we have always tried to be objective and fight for what the Children's Embassy stands and was founded for, which is: children's rights to be represented in the everyday life in Macedonia!
*Do you feel particularly proud of having done something of higher value?
- Sure, sure... I can't say that I'm the one who deserves the most, but I have had my own share in that broad range of everything that MEGJASHI has done, in general, for our country and for the children in the world, and for children of the war, I am proud that there is a little bit of my contribution to it.
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MONOGRAPH
The First Children's Embassy in the World MEGJASHI 1992-2022
30 years A fairer world for every child
http://childrensembassy.org.mk/content/pdf/MONOGRAPH%20%20First%20Childrens%20Embassy%20in%20the%20World%20MEGJASHI%201992-2022%20,%2030%20years.pdf
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Verovatno ste već više puta čuli da mnogo toga što ode na internet, nikada više sa njega ne može da nestane, tj. bar ne u potpunosti. Naravno, postoje priče ili slike koje nestaju posle određenog vremena poput onih na Instagramu, ali sadržaj koji želite da postavite na svoj sajt, treba da bude kvalitetan i da deluje postojano.
Ako je vaša firma bila prisutna na internetu više od nekoliko godina, verovatno ste na svojoj stranici objavili članke koji sežu isto toliko unazad. A ono što čini razliku između dobrog i odličnog sadržaja nekih stranica je tzv. evergreen sadržaj. Kao i kada je muzika u pitanju, pod evergreen sadržajem podrazumevamo teme koje nikada ne izlaze iz mode, tako da su aktuelne i ako ste ih objavili pre četiri, pet ili više godina. One i dalje obezbeđuju promet vašem sajtu. Upravo zbog toga, ovaj sadržaj se zove evergreen-om, zbog čega je potreban svakoj stranici, pa tako i vašoj.
Inače, sama reč evergreen, za one koji ne znaju, označava nešto što je zimzeleno, poput zimzelenog drveća, koje zadržava zelenu krošnju tokom svih godišnjih doba. Korišćenje ovog načina pisanja, pomoći će vam da izvučete još više vrednosti iz objavljenog sadržaja, ali naravno, samo ako je SEO optimizovan, jer ako nije, teško će doći do izražaja pored onolike konkurencije na Google.

Primeri evergreen sadržaja

U redu, može se reći da u ovom tekstu pevamo hvalospev evergreen sadržaju, ali to ne mora da se odnosi na sav sadržaj vaše stranice. Itekako su vredni i oni članci koji se oslanjaju na čitanje u ovom trenutku, jer govore o nekoj aktuelnoj temi. Kažu da “šibica koja gori upola kraće, verovatno gori duplo jače”. A uspeh je negde između, u balansu između evergreen i ne-evergreen sadržaja, što će zadovoljiti većinu posetilaca vaše stranice.
Najlakši način da saznate da li je sadržaj koji je trenutno na vašem blogu evergreen ili nije, jeste da se jednostavno zapitate da li biste neki članak želeli ponovo da pročitate za jedno tri godine. Ako je odgovor potvrdan, sasvim sigurno je u pitanju neka “bezvremenska” tema, što će reći – evergreen.
Na primer, evo nekoliko evergreen ideja koje će uvek biti relevantne, bez obzira na godinu, godišnje doba ili dan:
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• Kako se prave palačinke?
• Ko je bio Mahatma Gandi?
• Zašto blog na sajtu?

To su, recimo, teme koje ne moraju da se ažuriraju da bi ostale relevantne, i koje neće imati vrhunac prometa samo nedelju dana, a zatim nestati. I za tri, pa i više godina, nekome će zatrebati takve informacije, pa će ih ponovo potražiti.
Nasuprot njima, teme poput: “Đoković neće učestvovati na turniru u Sidneju”, već za nekoliko dana ili nedelja neće biti važne, bez obzira na to koliki ste Noletov fan. A tek za tri godine, toga se više niko neće sećati, niti će to bilo koga zanimati. Ta vest će stajati negde u arhivi, ali daleko od toga da će u tom trenutku imati bilo kakvu vrednost.

Zašto je evergreen sadržaj tako dobar

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Aktuelne teme uvek mogu da obezbede pristojan porast saobraćaja u roku od nekoliko dana od objavljivanja, tako da ne možemo potceniti njihovu vrednost. One mogu da udare dok je gvožđe još vruće, na određenu temu. Međutim, one pružaju malu ili nikakvu pasivnu vrednost.
Sa evergreen postom na blogu, možete da nastavite da se rangirate za ključne reči koje aktivno dobijaju pretrage, pa čak i da gradite povratne linkove do tih tema bez da mrdnete prstom. To znači da bi dodatni sat ili dva rada na evergreen spinu za vaš sadržaj, mogao da vam uštedi mnogo više radnih sati u budućnosti.
Povratne veze ka vašoj stranici i pojavanje visoko u pretragama koje donose saobraćaj, mogu pomoći u pasivnom generisanju lidova, dok vas takođe uspostavljaju i kao relevantnog vođu po pitanju nekih tema.
Fokusirajući se na evergreen ideje, takođe ćete se na kraju fokusirati i na glavna pitanja koja ljudi možda postavljaju ili probleme sa kojima se čitaoci možda suočavaju. Dobar sadržaj odgovara na pitanja koja čitalac ima (čak i ako to ni sam nije znao), pa se zapitajte koji od ova odgovora ima veću vrednost:
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• Odgovor na pitanje koje ljudi postavljaju dva dana, ili
• Odgovor na pitanje koje ljudi postavljaju dve godine.

U principu, i jedno i drugo ima svoju vrednost, ali ono drugo će doneti najviše pasivnih benefita, kao što su dodatni saobraćaj i linkovi. Na kraju krajeva, takvi tekstovi su najčešće razlog da se čitaoci duže zadrže na vašoj stranici.

Kako ući u evergreen način razmišljanja

U nastavku ćemo pokušati da vam pomognemo da razmislite o stvaranju evergreen sadržaja, i o tome kako da to iskoristite, da biste isporučili nešto što ostaje relevantno. I naravno, nešto što će vas izdvojiti od konkurencije.

Istražujte ključne reči

Postoji mnogo besplatnih alata za istraživanje ključnih reči, koje možete iskoristiti da vidite koliko pretraga dobija određeni termin, kao što je Generator ključnih reči Ahrefs-a ili ekstenzija Keywords Everywhere. Međutim, da bismo procenili interesovanje tokom dužeg vremenskog perioda, možda je najbolje koristiti Google Trends.
S obzirom da pripada Google-u, možete verovati podacima, a interfejs je jednostavan za korišćenje, tako da ćete lako naučiti da ga koristite.

Optimizujte za ključne reči koje pronađete

Kao jedna od osnovnih lekcija optimizacije ključnih reči, dobro rangiranje odgovora na pretrage u kojima želite da se vaša stranica pojavi, svodi se na relevantnost.
Kada pretraživač poput Google-a pretražuje vašu web lokaciju, želite da zna da ste relevantni za temu na koju se fokusirate i polje u kome radite.
To možete postići tako što ćete uključiti ključne reči koje pronađete u Google Trends-u, kao i druge, relevantne za tu temu.
Ipak, pazite da upotreba ključnih reči bude organska. Google je pametan i sabijanje pet ključnih u rečenicu od svega desetak reči može samo da izazove alarm da ono što pišete pokušava da prevari pretraživač. E to je ono što neki zovu “crni SEO”. Zato, sve što napišete pročitajte prvo sebi. Ako ne zvuči organski, verovatno se previše trudite, a to za Google može da bude sumnjivo.

Izbegavajte pozivanje na aktuelne vesti

Iako ovo verovatno neće biti problem za nekoga ko čita, ovo može biti zaista efikasan savet, koji treba imati na umu dok pišete. Tema može biti evergreen, ali možete je veoma lako datirati ako se pozovete na nešto što ste, na primer, pročitali ovih dana u vestima.
Zapamtite, ako pravite evergreen sadržaj kako treba, ljudi će te stranice čitati godinama u budućnosti. Zbog toga je upućivanje na nešto poput napada na influensera na društvenim mrežama, koje se odigralo u poslednjih nekoliko dana pogrešno, jer će tada već odavno biti zastarelo. Samim tim, može se desiti da se vaši čitalaoci toga i ne sećaju, što onda neće doneti ni ono dodatno pojašnjenje koje je bilo razlog upotrebe takvog podatka.

Pišite za laike

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U principu, to je pravilo koje važi u novinarstvu, ali je važno i za sve nas. Malo je tema koje većim delom čitaju stručnjaci, nego početnici. Imajući to na umu, sigurno ne želite da izolujete svoju publiku smatrajući da se znanje čitalaca o datoj oblasti podrazumeva. Zato izbegavajte komplikovan, tehnički jezik koji bi mogao da odvrati ljude koji su novi u ovoj temi.
Na kraju krajeva, stručnjaci verovatno već znaju odgovor na pitanje o kome pišete, tako da je mala verovatnoća da su oni vaša publika. Zato pišite za laike, žedne znanja, koji takve tekstove najviše i čitaju. Pogotovo danas, u eri pametnih telefona, kada smo online 24h dnevno.

I za kraj…

Nadamo se da vam je ovaj tekst pomogao da shvatite vrednost evergreen sadržaja, koja je vrlo često neiskorišćena. Koristeći ove savete, možda ćete otkriti da pisanje sadržaja koji će biti relevantan i u nadolazećim godinama, u stvari stvara okosnicu svakog sjajnog bloga, tj. njegovu pasivnu vrednost. Samim tim što ove teme nikada ne zastarevaju, one uvek donose neki saobraćaj, što definitivno nije za zanemarivanje.
A šta vi mislite o evergreen sadržaju? Da li mislite da i ovaj tekst spada u evergreen? Podelite svoje mišljenje sa nama u komentarima.
Autorski tekst: Jelena Todorović
Izvor: TeshaDesign

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Kupovina novog stana predstavlja važan događaj u životu svakog čoveka, a sam proces selidbe i kupovine ume da bude naporan, te se neretko dešava da i nakon grubih radova i unošenja nameštaja ne osećate prijatnost i sigurnost koju dom treba da vam nudi.
Ne kaže se bez razloga “Dome slatki dome”, a mi ćemo vam u narednim redovima predstaviti nekoliko načina pomoću kojih ćete u vaš novi stan uneti toplinu i pretvoriti ga u najsigurnije i najtoplije mesto - vaš dom.

#1 Unesite uspomene u vaš novi dom

Najbolji način da novi životni prostor dekorišete sitnicama i kreirate prijatnu atmosferu jesu uspomene koje čuvate iz detinjstva, suveniri sa putovanja, pokloni od dragih osoba i slično. Ovim sitnicama ispunite police, komode i oplemenite određeni kutak svog doma.
Jednobojni zidovi mogu izgledati monotono i učiniti prostor dosadnim i praznim, te ukoliko u novi stan sa sobom ne unosite uramljene fotografije, predlažemo vam da što pre počnete da listate galeriju i odaberete fotografije koje ćete izraditi.
Kada su u pitanju ramovi za slike prodaja se vrši online i u prodavnicama dekorativnih sitnica, a prioritet je svakako da odaberete kvalitetne okvire i imate profesionalno urađene i uramljene fotografije. S obzirom na to da je izrada fotografija značajno uznapredovala, imate mogućnost da iz udobnosti svoga doma poručite fotografije koje vam stižu na kućnu adresu izrađene i uramljene.
Pored uramljenih fotografija, predlažemo vam da zidove dekorišete različitim umetničkim delima na kojima će se sa sigurnošću zadržavati pogled vaših gostiju, a umetnički stil, odnosno sliku treba da odaberete po sopstvenim željama i preferencijama.
Prilikom odabira se vodite ličnim osećajem i posmatrajte slike koje vas inspirišu, umiruju i deluju pozitivno na vas, jer će upravo takav efekat imati i na vaš životni prostor.

#2 Oplemenite prostor biljkama

Gotovo da ne postoji prostor koji neće izgledati bolje kada se u njega ubaci zelenilo, a izuzev dekorativne funkcije, biljke imaju i druge značajne uloge. Pre svega, tu mislimo na pojedine sobne biljke koje eliminišu zračenje i toksine, te vašu sredinu čine zdravijom.
Neke od takvih biljaka su filadendron, dracena, aloje vera, hedera, fikus i još mnogo njih. Zanimljiv detalj tokođe predstavljaju i saksije u koje smeštate sobne biljke, a možete odabrati interesantno oslikane keramičke saksije ili svedene jednobojne saksije koje će krasiti prostor vašeg novog stana.
Prilikom odabira zelenila za vašu baštu u stanu vodite računa o uslovima koje treba da obezbedite kao i o načinu nege određenih sobnih biljaka.

#3 Detalji kojima postižete osećaj udobnosti i sigurnosti

Jedan od poslednjih koraka prilikom opremanja doma jeste unošenje odeće kojom ispunjavate ormar, a to je vreme kada unosite posteljinu, ćebad, jastuke za spavanje i dekorativne jastuke, te vam savetujemo da dnevnu sobu ispunite interesantnim dekorativnim jastucima koji će uneti boje u prostor.
Izuzev jastuka koji su spoj lepog i korisnog, predlažemo vam da u dnevnoj sobi uvek stoji jedno mekano ćebe koje će biti idealno za utopljavanje kada organizujete filmsko veče, čitate omiljenu knjigu ili odmarate.
Ovde je važno pomenuti i tzv. “hygge” koncept koji potiče iz Danske, a podrazumeva prijatnost i emotivnu toplinu, opuštanje i oslobađanje od stresa koji se postižu na različite načine.
“Hygge” može biti bilo šta što vas smiruje, a između ostalog opisuje se i kao čitanje dobre knjige i ispijanje toplog kakaa ispod mekanog ćebeta. Stoga je naš savet da unesete hygge koncept u vaš dom, te učinite ambijent prijatnim i sigurnim.

#4 Pozovite prijatelje - zabavno veče sa najdražim ljudima predstavlja dobar novi početak

Kada vaš dom bude kompletno opremljen sitnicama, vreme je da ugostite prijatelje i pripremite ukusnu večeru, a uživanje upotpunite kvalitetnim vinom ili pićem po izboru. Dobra zabava, grupa dragih ljudi, obilje hrane i pića i omiljena muzika predstavljaju dobar način da obeležite novi početak i otvorite jedno poglavlje u vašem životu.
Vaš novi stan vremenom će poprimiti sve karakteristike doma, bilo da živite sami, sa partnerom ili porodicom. Dom čine mali rituali, mirisi, ukusi i uspomene koje kreirate između svojih zidova. To su miris tek skuvanog ručka, miris jutarnje kafe, zvuci otvaranja vrata, prvi zraci sunca, ali i pogled na omiljenu fotografiju na zidu.
Stoga vam savetujemo da stvarate rituale i uspomene, smejete se i uživate u svim onim malim stvarima sa ukućanima na koje često zaboravimo preokupirani svakodnevnim obavezama.
Izvor: http://www.nekretninebre.com/blog/Zavrsni-radovi---sitnice-kojima-cete-od-novog-stana-napraviti-dom-1427.html