Quotes from the article of the same name from Bob Cousy’s Magazine, 1963
SCHAYES ON HIMSELF
”My ambition has always been to walk down the street and hear someone say ‘There goes the greatest basketball player there is.’”
…
“I feel like I’m cheating when I hit [shots] from outside. Shooting from a distance is just a trick, like figure skating or fancy diving. With practice, anyone can perfect it, and I prefer to earn points on drives set up by passes and blocking. Any person who can’t drive isn’t a basketball player.
”A team that keeps shooting from the outside will get fewer rebounds, And this can be fatal, because it means they’ll score less. When I use my set shot, it’s to keep the defense honest by forcing it to send out a man to cover me. That opens up the zone around the basket for my drives.”
…
”That season [of 1952] I broke my right wrist and had to work more with my left hand. Before then, when I tried the set, I gave it to much push with my right hand. The fracture equalized the hands — and it actually turned out to be the turning point for me. The left-handed shot I had to develop has made me twice as effective.”
OTHERS ON SCHAYES
Vince Boryla: ”Schayes is certainly *one** of the all-time greats. He’s always been underated, he can lick you in more ways than anyone I’ve ever seen.”* … ”Schayes has improved so much that it is hard to believe he is the same fellow I pushed around while playing against him in college.“
Howard Cann: ”Dolph is unquestionably the best player ever turned out at NYU, but I picked the [top men who played for me] on what they have done in college, and Dolph wasn’t particularly outstanding while he was here. I didn’t think he was aggressive enough.”
Ned Irish: ”Our [Knicks’] failure to win a championship can be traced back to our not getting Dolph. We’ve always missed because we’ve never had a man who could average 20 points a game, season after season. I once offered three first-stringers for him, but the Nats turned down the trade. I don’t blame them. Schayes has been holding them together for years.”
Anonymous official: ”More valuable than those 20 points a game is the tremendous desire Dolph has. That desire is contagious, and in years when the Nats weren’t as strong as usual, Dolph has inspired them to playing over their heads, winning games they had no right to win. He’s a team player in the greatest sense of the phrase.“
Anonymous childhood friend: ”He was clumsy and a bit self-conscious about his height.“
Carl Schayes, father: ”I was disappointed that my son didn’t go out for football. I thought basketball was a sissy game.”
Dr. Max Rifkin, physician for the Nationals: ”Schayes carries fatigue better than a lot of other players because his heart does the same work with less effort. As exertion accelerates his pulse, he actually gets stronger.“
Dan Biasone: ”I’ll fight to keep Syracuse in the NBA as long as my money and Schayes hold up.”
SCHAYES ON OTHERS
On Bobby McDermott: ”If you didn’t retaliate, he worked you over like a butcher cutting up a slab of meat. Al Cervi, my coach then, told me to go into every game as if the other guy was taking food out of my mouth.”
On Mikan: ”The type of player I never admired. I’ve always resented strong-arm guys who are effective just because of their size. To me, basketball is a game of movement and finesse. The emphasis should be on teamwork and skill, not on size as it is today.
On Chamberlain’s free-throws: “[He shoots] like a high-school player.”

Update #3 appears at the bottom.
Due to numerous disparaging comments by multiple individuals, I have reposted my article.
Heckling does not change what occurred. People need to know these truths, especially those who have experienced the same. They need to know they are sane, that such things are indeed being perpetrated, and the perpetrators use shame to silence them and protect their activities.
I write to encourage them not to listen to disparaging people who speak without knowledge.
February 10, 2024
I am Joseph Cafariello, a Canadian citizen and ex-member of the Canadian military. Of sound mind, not on medication, not a drug user, not a marijuana smoker, not an alcohol drinker, with no mental disorders.
I recently posted to this Liberty subreddit experiences of harassment by Vancouver's police and fire departments (Vancouver, BC, Canada). I’m the fellow who was repeatedly ordered by police to stay out of Vancouver’s Stanley Park, and was continually harassed whenever I visited the park (which I do every second day on my early morning walks).
Immediately following that post, they changed some of the techniques they use in my case. They were either informed of my post or found it themselves, seeing as my internet activity, and phone activity for that matter, are under continuous surveillance (plenty of proof which I will not include here to avoid running off-topic).
In this post, I would like to shed some light on other harassment which is still ongoing, since it occurs in private, away from potential observers. It involves the Canadian and US militaries.
Havana Syndrome
In 2016, numerous employees of the Canadian and US embassies in Havana, Cuba, started experiencing head injuries ranging from mild headaches to concussions. It happened in their sleep, and came to be called Havana Syndrome.
Wikipedia explains (https://en.wikipedia.org/wiki/Havana\_syndrome):
“Havana syndrome is a cluster of idiopathic symptoms experienced mostly abroad by U.S. government officials and military personnel. The symptoms range in severity from pain and ringing in the ears to cognitive dysfunction and were first reported in 2016 by U.S. and Canadian embassy staff in Havana, Cuba. Beginning in 2017, more people, including U.S. intelligence and military personnel and their families, reported having these symptoms in other places, such as China, India, Europe, and Washington, D.C. The U.S. Department of State, Department of Defense, and other federal entities have called the events "Anomalous Health Incidents" (AHI). Of over a thousand purported cases, the majority of US investigative bodies found only a few dozen cases to be suspicious.”
Ladies and gentlemen, I can tell you exactly what happens, because I have been experiencing this since I first joined the Canadian military back in 2002, and am still experiencing these “torments” (as I call them) to this day, already 3 years after leaving the military.
I go to bed. In about 15 minutes, just as I am on the cusp of falling asleep, a hear and feel a heavy thud reverberate and ultimately strike my skull. My body releases a sharp burst of adrenalin, my heart starts racing, and my blood’s circulation speeds up significantly. Depending on the severity of the blow, it can take me anywhere from 30 minutes to an hour to fall asleep again. Though there have been times I could not return to sleep for more than 2 hours.
A strong headache is felt immediately, and lasts for hours. There have been times when my heart felt like it was going to burst, having been startled as such.
The pulse to the head sometimes reverberates through the wall and my bed’s headboard. I distinctly feel as though I have been hit on the top of my skull. At other times, it feels as though the pulse has come through the air, striking the side of my skull.
This is not a sleep disorder, for it does not occur regularly. At times, my sleep is disturbed in this manner 3 or 4 days in a row. At other times, there is no disturbance for up to a week. But they never let me go more than a week without such interruptions to my sleep.
Neither is it sleep apnea, as I do not awaken gasping for breath. The pounding headaches, sudden release of adrenaline, and heart palpitations I experience are caused by external impacts of sound waves or air bursts.
Sonic Weapons
How these pulses are produced is not easy to identify. As Wikipedia explains:
“Once the story became public, various U.S. government representatives attributed the incidents to attacks by unidentified foreign actors, and various U.S. officials blamed the reported symptoms on a variety of unidentified and unknown technologies, including ultrasound and microwave weapons.”
Sonic weapons have been in use for many years by militaries, and by police in crowd control. As Wikipedia explains (https://en.wikipedia.org/wiki/Sonic\_weapon):
“Some sonic weapons make a focused beam of sound or of ultrasound; others produce an area field of sound. As of 2023 military and police forces make some limited use of sonic weapons.”
(Do not believe the 2023 timeline. The Canadian military has been using these weapons since the early 2000’s at the latest.)
Wikipedia continues:
“Extremely high-power sound waves can disrupt or destroy the eardrums of a target and cause severe pain or disorientation. This is usually sufficient to incapacitate a person. Less powerful sound waves can cause humans to experience nausea or discomfort.”
The users of these technologies must also be using thermal detection equipment to monitor the target’s sleep. As I mentioned, I most often feel these blows the moment I am falling asleep. Body temperature drops when we sleep, and brain activity slows. Heat-detection equipment is likely being used to identify the point at which the target is falling asleep.
Why they prefer to strike at the start of someone’s sleep as opposed to the middle of their sleep, I do not know. Perhaps their intent is to deprive the body of early sleep, limiting the amount of deep sleep available to the person before their alarm rings in the morning.
Ordinary Hammers
Not all such “torments” (as I call them) are caused by high-tech equipment. I have heard and felt distinct hammer strikes running along the 2x4 beams inside my walls. These strikes can be a single hard strike, or several strikes in a row. It is definitely caused by a person with a hammer because the intervals between strikes are equidistant in time; that is, the time spacing between strikes is not random and does not change from strike to strike, but is constant between strikes, exactly as when someone is hammering. And no, it is not someone hanging pictures at 1:30 am, multiple times a week, for years.
On one occasion, when I was standing at my kitchen sink, I felt the floor-board directly under my feet pulse so sharply it felt like a brick had struck the soles of my feet. In this case, my military neighbour likely used a hammer to strike the floorboard on his side of the wall. It is the only plausible explanation.
Surveillance
This leads to surveillance of one’s activities at home. I have plenty of proofs of that. They seem insignificant on an individual basis. But when you put them all together, they present a clear picture of home surveillance.
My laptop computer’s lid cracked one night, at the bottom left corner of the screen. The next day at work, I heard my military supervisor relate to another co-worker that the night before, his laptop computer’s lid cracked at the bottom left corner. I swear to the Lord in Heaven, I am being truthful.
I tested my suspicion of being surveilled. At home one night, I blurted out-loud, “VW Passat. What an ugly sounding word, ‘Passat’”, I said. A few days later, my military colleagues at work started playing a card game at lunch, invented by one of them. The name he gave his game was “Passat”, and when he spoke it, he looked at me for a reaction. If you ever contact the Halifax military base, ask for the Claims Department and ask them if they are still playing Passat.
On another occasion, at a time when I frequented the gym every second day for a few years, I suspected my van had been fitted with a listening device. I suspected so because a number of things I had spoken with people about on my phone while in my van (nothing illegal) were repeated by people at the gym in conversations among themselves. Too many times, parts of other people's conversations matched parts of conversations I had had with others while I was in my van.
I already knew my phone was being tapped, but I also suspected my van was bugged. So one evening while driving in my van, I blurted out-loud a number of things I said I hated. "I hate (this or that)"; "I hate it when...". One of them was, "I hate when people chew gum with their mouths open." I then vocalized an exaggerated gnawing sound, "Gnaw. Gnaw. Gnaw."
The very next time I went to the gym, 2 days later, while I was at an exercise, a fellow sat at an exercise directly behind me. And sure enough, he started chewing with his mouth open, vocalizing that gnawing sound, "Gnaw. Gnaw. Gnaw." I didn't look behind at him, because I knew what was going on, and I wanted to avoid playing into his hand. So he repeated himself again and again until I was done and moved to a different station. Now, honestly, who chews gum at the gym? You can't. Or you run the risk of choking for the heavy breathing, not to mention when laying down on benches. And with precisely the same exaggerated vocalized gnawing sound I had made in my van just 2 days prior.
Their whole intent is to let you know you are being surveilled. They want you to know, as both a warning and a provocation. They want you to say something, to launch accusations, which they would readily deny, making you look paranoid. If you react too strongly, they could even have you diagnosed with some kind of disorder, and put you on medication, which further plays into their hand. (More regarding medications in the last section of this post.)
This is why, as I mentioned in my previous post, they would park their cars shining their high beams on me as I walked past them during my morning walk. And why on some occasions, a group of 3 or 4 would exit their cars and stand on my path just as I approached, forcing me to go around them. They would then remain standing on the path until my return trip through, and after I had passed by the second time, then would then return to their cars - making it absolutely clear I was their interest.
Their intent is not only to make me aware, but also to present themselves in close proximity to me, within easy reach, in the hope I would confront them, resulting in an altercation that could land me in a lot of hot water - 4 witnesses against me, all pleading innocence.
Again, it is all designed to make you look bad, and to warrant some kind of legal measure against you - preferably a medical diagnosis, discrediting you in everything you say about them. If they can't refute your claims, their only remaining option is to discredit you. That's what all of these tricks are designed to accomplish. Who would believe anything you say, once you have been diagnosed with a disorder?
There are plenty more examples. But who would really believe them? I’ll save them for the future.
Home Invasion
Both during and after my military service, I have had my apartments entered without any signs of break-ins. How? Lock-picking and duplicate keys. Indications? Missing objects; ie: money, phone adaptor, etc. Nothing major. Just something to make us understand we are being watched, and to make us understand what they can do.
But it is always something small, something for which you would be ridiculed for divulging.
Two more examples: I found my razor, which I always lay-down razor-end to the wall, turned around, razor-end toward me. Also, in one of my house slippers I found a small shoe sticker on the up-side of the heel. I had those slipper for years, and never had any shoe stickers on them. Yet there it was, clearly visible on the top surface of my slipper, not the bottom. Could I have stepped on a shoe sticker when barefoot in my apartment, only to have the sticker transfer itself to my slipper when I wore it? How many shoe stickers do you have laying around your apartment that you can accidentally step onto?
If I had stepped onto a sticker in my apartment and had it stick to my heel, that means the sticky side was up against my skin. This means the sticker would have had to flip upside down such that the sticky side would then be down, allowing the sticker to stick to the slipper. Do you really think that happened? That sticker was not there when I left my apartment, but it was there when I returned. And it was the wrong sticker, wrong brand, wrong size.
Again, what is their intent? To make someone look ridiculous so no one will believe them should they speak of other more sensitive things.
Staged Incidents
The above incidents clearly point to coordinated and staged events (at my work, my home, on my walks, etc). This is so frequently met with incredulity. "But that would require coordination on the part of so many people," the public dismisses. "They wouldn't do that."
Oh yes they would, and they have, as explained in https://fightgangstalking.com/. Note the documented cases involving the Canadian Security Intelligence Service (CSIS, Canada's equivalent to the US' CIA) and the Royal Canadian Mounted Police (RCMP, Canada's national police force) in the second quote, which were reported in national newspapers.
From https://fightgangstalking.com/:
“Disruption operations often involve tactics which are illegal, but difficult to prove. These tactics include – but are not limited to – overt surveillance (stalking), slander, blacklisting, “mobbing” (intense, organized harassment in the workplace), “black bag jobs” [home invasions], abusive phone calls, computer hacking, framing, threats, blackmail, vandalism, “street theater” (staged physical and verbal interactions with minions of the people who orchestrate the stalking), harassment by noises, and other forms of bullying. Many of these tactics were used by the FBI during its illegal COINTELPRO operations, as documented by stolen official documents and subsequent Congressional investigations.
"Although the general public is mostly unfamiliar with the practice, references to “disruption” operations – described as such – do occasionally appear in the news media, even though that fact would apparently be news to the editors of The New York Times. In May 2006, for example, an article in The Globe and Mail, a Canadian national newspaper, reported that the Canadian Security Intelligence Service (CSIS) and the Royal Canadian Mounted Police (RCMP) used “Diffuse and Disrupt” tactics against suspects for whom they lacked sufficient evidence to prosecute. A criminal defense attorney stated that many of her clients complained of harassment by authorities, although they were never arrested."
She can add me to that list too.
For the Benefit of Others
The experiences I have recounted here seem so trivial, so insignificant, they make you look ridiculous if you talk about them. But if we don’t talk about such things, no one will ever know about them. Other people have experienced the same, and are forced to endure such torments in silence. They need encouragement to talk about their own experiences, and so I write about mine in the hope they will talk about theirs, even if I do look ridiculous. The perpetrators are more ridiculous for doing them.
I remember a military colleague being hauled away by military police one morning, as she was struggling and having a violent fit. A fellow on her floor told me she was throwing chairs at her walls screaming, “Stop it! Stop it! Stop it!”. When he mentioned that, I knew exactly what they had done to her. She was considered unruly, and was being watched intently. They wanted her out, and that is how they accomplished it. Through wall tapping and sleep deprivation, they push you to the breaking point. And when you finally lose control and do something rash, they pounce on you, and you’re out. Now she has a criminal record, considered a criminal when in reality she was a victim. Welcome to the Canadian military, and other militaries besides, I am sure.
There are dozens upon dozens of experiences I could present. But who will really read them? Worse still, who will really believe them? I overheard my military supervisor in Halifax whisper to another, “Do you think he knows?”, after I had mentioned one of the many “coincidences” I experienced, but with a tone of my being aware it was not a mere coincidence. As I turned my face to my computer screen, I whispered under my breath, but still loud enough for him to hear, “Yes, (rank) (name), I know.” A few minutes later, as he walked past my desk, he leaned in by my ear and whispered, “We’re just trying to help you.” I should have pressed him for answers right then and there, but you just don’t know how much trouble you can get into when making such accusations in the military. So I let it go. But I will never forget.
Should anyone reading this ever decide to launch some kind of inquiry, I can mention names of over 100 people to contact, including military personnel, family members, neighbours, building managers, and others who have been contacted by military personnel with false narratives about me. They flash their ID’s and other credentials, and people believe anything they say. They turn family, friends, co-workers and neighbours against you, even recruiting their participation. Your acquaintances not only participate, but actually feel justified and emboldened playing tricks on you. It isn't their fault, though; they have been misled. I would reference them solely for corroboration.
As a final thought, here are explanations of two military programs in which certain persons (sometimes military, sometimes civilian) are kept under constant surveillance, and are in some cases subjected to conditioning in an attempt to turn them into what is called a “sleeper agent”. Almost all of the tactics presented below have been experience by me, including constant surveillance (ie: my previous post here regarding being harassed on my morning walks) and sleep deprivation (as per the top portion of this post, which other military members in Cuba and elsewhere around the world have also experienced).
Pentagon’s Signature Reduction Program
See Newsweek’s article: https://www.newsweek.com/exclusive-inside-militarys-secret-undercover-army-1591881
Some excerpts from that Newsweek article, plus more background information on the Pentagon’s Signature Reduction Program, can be found here: https://fightgangstalking.com/
“The largest undercover force the world has ever known is the one created by the Pentagon over the past decade. Some 60,000 people now belong to this secret army, many working under masked identities and in low profile, all part of a broad program called “signature reduction.” The force, more than ten times the size of the clandestine elements of the CIA, carries out domestic and foreign assignments, both in military uniforms and under civilian cover, in real life and online, sometimes hiding in private businesses and consultancies, some of them household name companies.
“…a little-known sector of the American military, but also a completely unregulated practice. No one knows the program’s total size, and the explosion of signature reduction has never been examined for its impact on military policies and culture. Congress has never held a hearing on the subject. And yet the military developing this gigantic clandestine force challenges U.S. laws, the Geneva Conventions, the code of military conduct and basic accountability.
“…The signature reduction effort engages some 130 private companies to administer the new clandestine world. Dozens of little known and secret government organizations support the program, doling out classified contracts and overseeing publicly unacknowledged operations.
"Federal spy agencies are using Americans to spy on their fellow citizens – the same approach to governance famously employed by communist East Germany."
How to Develop a Hypnotic Sleeper Agent
By Dantalion Jones / Masters of Mind Control
The following “was” on the web, but has been removed. Surprise, surprise. But I saved its web files to my computer years ago, knowing that sooner or later it would be removed. I made a jpeg image of the web page as it once appeared, attached here.
Note that I have experienced almost all of the tactics described below, including the stalking I mentioned in my previous post here (regular walks in the park), the sleep deprivation noted at the top of this post, and the surveillance and intrusions described here as well.
Quoting the now-removed webpage: “How to Develop a Hypnotic Sleeper Agent” (from here to end of post):
Amid all the conspiracy theories one of the most feared is that there exist "sleeper agents" in our society who are programmed to come into service when they are triggered by a phone call or key word.
These alleged sleeper agents don't even know they are programmed to become saboteurs, soldiers, suicide bomber, etc because of the thoroughness of their programming. They are the feared "Manchurian Candidate" that the movies portray.
The question is "Are they real?"
If they are true sleeper agents there is no way of telling until they are activated. One can however theorize exactly how they are made.
Indoctrination
Using indoctrination a person can be made to embrace a religious or philosophical belief that would make becoming a sleeper agent possible.
This would be a person so committed to an ideal they would be willing to wait patiently as a member of society until they are called into action. These people would know their mission and consciously hold it secret while interacting with the rest of society.
Conditioning
Conditioning is a repetitive process where the desired responses are enforced and rewarded and unwanted responses are punished. This can be done consciously as part of training drill and it can be done subconsciously using hypnosis or drugs to create amnesia.
Hypnosis
It has been demonstrated that hypnosis can create "amnesia walls" in which the subject has no conscious memory of what happened in the hypnosis session. It has further been demonstrated that hypnosis can give post hypnotic instruction to be carried out automatically in the waking state without the subject knowing it or questioning the behavior.
What follows is conjecture and theory based on testimonials of people who were alleged to be sleeper agents and soldiers.
Continuous Supervisions
Continuous supervision doesn't mean that the subject is cut off completely from society. It means that they are constantly overseen and every aspect of their lives are managed (without their knowledge or consent) to support their hypnotic programming.
This would include:
• Repeated reinforcement of all hypnotic conditioning.
• Handlers. Handlers are people who help maintain the subjects environment to maintain all the programming. They can play the role of family, friends, lovers, psychologists, coaches or any roll the subject perceives as supportive. The truth is the handlers are their to support the successful fulfillment of the programming and not the subject as a person.
• Minimal sleep so that the mind/brain does not process all the sleeper conditioning during sleep.
• Creating constant environmental challenges like unemployment or poverty. This gives the subject something other than their programming to focus on.
• Frequent hospitalization. This gives overt opportunity to sedate the subject for conditioning. If the subject has a history of hospitalizations for mental disturbances all the better. No one will take them seriously.
Joseph Cafariello
PS... Today is the second day after this post (February 12, 2024). A garbage truck just slammed into my parked car.
PPS... I finish writing this post because I am satisfied with its shape and content; not because of what happened to my car.
It is similar to when you are reaching for your coat, and someone tells you, "Take your coat." Since you have to take your coat, your brain tells you it's ok to obey them, and you comply. They just created an instance where they led you, and you followed them. And your brain accepted it.
It's a technique the military uses all the time. It trains you to accept instructions from that person or group. Done enough times, you become comfortable obeying them.
I just say, "I take my coat because I choose to, not because you tell me to." It's important to make that clear, to block the conditioning and affirm our self-governance; not just to them, but to ourselves as well. Now our brain realizes we took our coat by our own choice; we are still in command.
So too, I say regarding today's event. "Thanks for the warning, but I had already finished writing my post. I finished by my own choosing."
UPDATES 1 & 2: February 26 & March 07, 2024:
My apartment was once again entered while I was out. Either a key was used or the lock was picked. This may or may not have included assistance from building staff. Home invasions are included in the list of their techniques noted above, referred to as "black bag jobs".
All tenants on my floor received new fridges a couple of weeks ago. I removed the tape securing the bins inside my new fridge, and also removed all styrofoam pads from the corners of the glass shelves when I repositioned them.
The person(s) who have been invading my living space on a regular basis have struck again. As you can see in the photo below, the styrofoam pads on the corners of my fridge's shelves were restored when I was out of my apartment. I had removed all pads when I repositioned the shelves. Yet now they are back.
It is a tactic used to undermine our observational awareness in an attempt to make us second-guess and doubt ourselves. The aim is to cause people to feel less sure not only of the things we have done, but also feel less sure of the things others have done. They want us to question the accuracy of our observations and memory.
The idea is to train you to dismiss any anomalies you may observe as being your own misperception of things. Once they convince you not to trust your own judgement, they are free to do whatever they want to you, and you will simply accept it without questioning.
UPDATE 3: May 18, 2024:
Confrontations with individuals keep occurring, at times potentially violent. Following are just 3 such encounters as of late.
1 - Kick-boxer in the park:
As I parked my car in one of the parking lots in Vancouver's Stanley Park one night, another vehicle drove up behind me and parked several spots away. A tall man exited that vehicle, and walked hastily along the path I always walk, down some steps to the water's sea wall path. I took my time and followed my usual walk, also down the steps down to the sea wall. The man knew my routine, and was in a hurry to get ahead of me.
As I walked along the sea wall, I saw the same man sitting on a bench, playing a loud religious sermon in a foreign language on a device I did not clearly see. As I walked past him, he called out to me to stop and chat. I ignored him and continued walking past. He rose and started walking behind me.
I opened my umbrella, turned, and walked past him the other way, returning to the stairs back to the parking lot. He also turned and continued following me. I started running. He also started running. I ran up the steps, as did he.
Being taller than I am, his legs are longer than mine, and he quickly caught up to me on a grassy patch at the top of the steps. I turned to him and asked, "Why are you following me?" He did not reply, but stood profile to me, the same stance a kick-boxer uses when ready to kick someone. He was tall, thin, and in excellent physical shape as you would see in a kick-boxer.
He did not speak at all, but was just waiting for me to make a move. I turned, entered my vehicle and left. The encounter continued with a chase through the park in our cars. Yes, that is correct. He chased me out of the park in his car.
2 - Told to keep quiet:
The perpetrators need to operate with as little detection as possible, and they repeatedly warn their subjects to keep their mouths shut about their experiences.
On another of my recent nightly walks, a man stood on the sidewalk ahead of me about half a block away, looked at me, and shouted into the sky at nobody, giving the appearance of being a homeless person shouting for no reason. He then started walking in my direction. I continued walking straight. As he passed me, he leaned into my face and shouted into my ear, "Shut the f_ck up!" I continued walking in my direction, and he resumed walking in his.
The idea is to make it seem as though he is just a deranged man wandering the streets at night, shouting at nothing, so that when he shouts at me, any observer would simply dismiss his actions. But in reality, he was sent to send me a message to stop publishing posts like this, which I had done many times on many sites, and continue to. They don't like it when we reveal their methods. But the truth must be known.
3 - You'll be sorry:
On another occasion, while returning from grocery shopping one afternoon, I walked past a man sitting by a storefront. He was clean-cut, wearing clean clothes, without any carts or wagons or any belongings of any kind. As I passed him, he asked me for some spare change. I replied, "I'm sorry," and continued walking past. He replied, "You will be."
There are numerous other experiences, like two seemingly unassociated men standing on the sea wall about 100 meters away from each other, each of them spitting just as I walked past each one.
There are too many experiences to mention. Looking at each experience individually, one would easily dismiss them as being unrelated and simply coincidental. But put them all together and a picture starts to form, like putting together the pieces of a puzzle.
As I hand you each piece of the puzzle one by one, you dismiss each piece, saying, "This could be anything." And you discard it. You keep discarding each piece as I hand it to you. By the end of it, you look down at the table and say, "You have nothing." That's because you looked at each piece as a separate item and threw it away. But if you leave the pieces on the table as I hand them to you and do not hastily discard them, you will see they form a clear picture when put all together.
We must look at all these events as a whole. Individually, each one could be anything. But when all of these experiences are put together and considered as a whole, they form an undeniable picture. Do not be quick to dismiss each piece. Leave the pieces on the table and look at the whole. The picture I present is sound. Remember, I have all the pieces; you do not. I see the picture more clearly than you do.
https://preview.redd.it/we31ymcsm91d1.jpg?width=966&format=pjpg&auto=webp&s=3d56ac3dd3558a60d477ba9315104d1b66b139f8

Part 1
Judaism: a Retreat from Biblical Monotheism
The history of the Jewish people is clearly divided into two periods: before and after the expiatory death of Jesus Christ. As the Sacrifice for the sins of the world had not yet been carried out, Old Testament history continued, the entire meaning of which consisted in waiting and preparation to meet the coming Savior. Messianic expectations were particularly pronounced during the last decades before the arrival of the Savior into the world. People not only in Jerusalem, but also in other cities and villages of Palestine, waited for the Messiah foretold in the Holy Scripture.
Christ and the Pharisees
Time was fulfilled. The Messiah came, but Jewish leaders, Pharisees, and Sadducees condemned him to death. But why were the Pharisees, Sadducees, and scribes offended? Why was it enough for the Samaritan woman to reveal the secret side of her life for her to gladly believe that the traveler standing beside her, weary from the road and asking her for water, was Christ (see John 4:42)? Why did the Pharisees and scribes, who were witnesses to the magnificent miracles performed by Jesus and knew the Scriptures better than anyone else, stubbornly refuse to recognize Christ? Finally, one more question: why did they hate Him, despite the fact that he delivered many people from terrible disease and suffering?
The answer must be sought in the peculiarities and character of the spiritual life of the leaders of Israel. Religious life demands of a person self-attentiveness, moral sensitivity, humility, and pure intentions. Without this, the heart gradually hardens. A change inevitably occurs, the consequences of which are spiritual death.

Already before the beginning of our Savior’s Gospel of the Heavenly Kingdom, the Jews had begun to imagine the Messiah as a powerful earthly king, who would exalt them above all nations and make them wealthy and powerful. This concept of the Messiah corresponded to their spiritual and moral condition.
For a proper understanding of the prophecy inspired by the Holy Spirit, not doctrinal erudition, but pure, uncorrupted faith was necessary.
The consciousness of lawyers and scribes, corrupted by sin, did not notice the parts of the Old Testament in which the spiritual qualities of the promised Messiah are given: "behold, thy King cometh unto thee: he is just, and having salvation; lowly, and riding upon an ass, and upon a colt the foal of an ass" (Zech. 9:9); " Behold my servant, whom I uphold; mine elect, in whom my soul delighteth; I have put my spirit upon him: he shall bring forth judgment to the Gentiles. He shall not cry, nor lift up, nor cause his voice to be heard in the street. A bruised reed shall he not break, and the smoking flax shall he not quench: he shall bring forth judgment unto truth" (Isa. 42:1-3; cf.: Matt. 12:20).
Despite all the seemingly multifaceted events preceding the trial of the Savior of the world, there is only one reason for such a grave sin to have been committed—the people were rooted in sin and loved it. They seethed with anger at He who had come to the world to conquer and destroy sin.
After Christ the Messiah, who came to save the world, was slandered, profaned, and put to death, the spiritual death of the chosen people began. The Lord Jesus Christ spoke to the Hebrews directly, "He that hateth me hateth my Father also" (John 15:23). This means that the monotheism of the Hebrew leaders became entirely formalistic.

In literature, Old Testament religion, which ends with the conclusion of the New Testament, and Judaism, are often confused. This association is completely wrong. The expectation of the Messiah, which permeated the centuries-long history of the religion of the descendants of the Prophet Moses, ended. The goals and aspirations of the Hebrews, led by the Pharisees and Sadducees, stayed on Earth. Earthly well-being, wealth, success, and power became core values. In keeping with these, they imagined the anticipated Messiah.
However, the prophets foretold the coming of another Messiah—the Suffering Messiah. The Prophet Isaiah, who is called the "Old Testament Evangelist" (see Saint Jerome, Letter to Paulinus) because of his many prophesies and the precision of their fulfillment in Jesus Christ, speaks about this with impressive clarity and precision.
What then is the true Messiah? "He was oppressed, and he was afflicted, yet he opened not his mouth: he is brought as a lamb to the slaughter, and as a sheep before her shearers is dumb, so he openeth not his mouth… for the transgression of my people was he stricken. And he made his grave with the wicked, and with the rich in his death; because he had done no violence, neither was any deceit in his mouth. Yet it pleased the Lord to bruise him; he hath put him to grief: when thou shalt make his soul an offering for sin, he shall see his seed, he shall prolong his days, and the pleasure of the Lord shall prosper in his hand" (Isa. 53:7-10).

Were the Jews familiar with this chapter of the great prophet? Not all of them. Usually during weekly readings at the synagogue this chapter is omitted. Here is an excerpt from the memoirs of Rosa Price, who survived the horrors of several Nazi concentration camps and accepted Jesus Christ. Her daughter became a follower of the Savior Jesus, but she adhered to old misconceptions. "I ran to the rabbi. He would tell me different Scriptures with which to challenge my family. In response, they would give me five more. At the urging of my family, I asked the rabbi about Isaiah 53. He said, “No Jew reads that, especially not a Jewish woman.” So I couldn’t read it. The same for Psalm 22. There are 328 prophecies of the coming of the suffering servant Messiah. I asked the rabbi about almost all of them. Finally, the rabbi told me not to come to the synagogue anymore because I had read him Isaiah 53" (Rosa Price. The Survivor // Sid Roth. They Thought for Themselves. WWP, 2007).

How did the lawyers, who knew many parts of the Old Testament Bible by heart, explain the chapter? In the period of the Talmud's formation, the scribes recognized that the 53rd chapter was a prophecy of the Messiah's coming. However, beginning with the famed Hebrew exegete Rashi (Rabbi Shlomo Yitzchaki; 1040 - 1105), rabbis assert that the 53rd chapter speaks of the Jewish people. A simple reference to the text can refute this belief.

• "Surely he hath borne our griefs, and carried our sorrows" (Isa. 53:4). Whose grief did the Jewish people take on and whose sorrows did they carry?
• "With his stripes we are healed" (Isa. 53:5). Who has been healed by the wounds of the Jewish people?
• "For the transgression of my people was he stricken" (Isa. 53:8). If it is speaking of the Jewish people, then who suffered punishment for the transgressions of the Jewish people?
• "And he made his grave with the wicked, and with the rich in his death" (Isa. 53:9). When and in which grave are the Jewish people buried?

In the holy Old Testament books there are signs of the appearance of Christ (the Messiah) and in it are described his chief characteristics. Of the prophecies on the coming of Christ into the world in the Old Testament, before all else it is necessary to note the vision of the prophet Daniel, foretelling even the year of the Savior's death. “Seventy weeks are determined upon thy people and upon thy holy city, to finish the transgression, and to make an end of sins, and to make reconciliation for iniquity, and to bring in everlasting righteousness, and to seal up the vision and prophecy, and to anoint the most Holy. Know therefore and understand, that from the going forth of the commandment to restore and to build Jerusalem unto the Messiah the Prince shall be seven weeks, and threescore and two weeks: the street shall be built again, and the wall, even in troublous times. And after threescore and two weeks shall Messiah be cut off, but not for himself: and the people of the prince that shall come shall destroy the city and the sanctuary; and the end thereof shall be with a flood, and unto the end of the war desolations are determined" (Dan. 9:24-26). Week (seven) is understood as 7 years, and 70 sevens consists of 490 years. It is the timeframe for the "end of sin." Here, we are talking about Christ the Savior's atonement for people who have violated the will of God and fallen from grace. In the prophecy, the Messiah is directly indicated ("to anoint the most Holy"). To calculate the amount of time given here, one must turn to historical sources, noting the reconstruction of the city of Jerusalem, which fell as a result of the Babylonian destruction in 586. The count of seventy sevens begins from the date of the reconstruction of Jerusalem. The decree for the restoration was given by Artaxerxes Longimanus in the 20th year of his reign. He came to the throne between December 18, 465 and December 18, 464 BC. The seventh year of his reign, from which the countdown of weeks begins, comes in 458 or 457. From this time period to the time of the appearance of Christ our Lord, 69 weeks (483 years) should pass.
The Forerunner of the coming of the Messiah is also mentioned in the Old Testament. "Behold, I will send my messenger, and he shall prepare the way before me: and the Lord, whom ye seek, shall suddenly come to his temple, even the messenger of the covenant, whom ye delight in: behold, he shall come, saith the Lord of hosts" (Mal. 3:1). Dwellers in Palestine knew the Holy Scripture and saw in John, who preached repentance, the Angel of the Covenant predicted by the prophets. Thus, people from all of Jerusalem and all the outskirts of the Jordan came to him (see Mark 1:5).
In the holy books of the Old Testament, there are prophecies of all of the main events in the life of Jesus the Messiah. The prophet Micah identified the place of birth: "But thou, Bethlehem Ephratah, though thou be little among the thousands of Judah, yet out of thee shall he come forth unto me that is to be ruler in Israel; whose goings forth have been from of old, from everlasting" (Mic. 5:2).
The Word of God demonstrated the great spiritual gifts of the future Anointed One. "And there shall come forth a rod out of the stem of Jesse, and a Branch shall grow out of his roots: And the spirit of the Lord shall rest upon him, the spirit of wisdom and understanding, the spirit of counsel and might, the spirit of knowledge and of the fear of the Lord" (Isa. 11:1-2). All of this was fulfilled by Jesus: "... the people were astonished at his doctrine: For he taught them as one having authority, and not as the scribes" (Matt. 7:28-29).
Through the prophets, the Holy Spirit indicated a special distinguishing feature of the Messiah, the extraordinary power of wonderworking: "He will come and save you. Then the eyes of the blind shall be opened, and the ears of the deaf shall be unstopped.
Then shall the lame man leap as an hart, and the tongue of the dumb sing: for in the wilderness shall waters break out, and streams in the desert" (Isa. 35:4-6). When the two men came to Jesus from John the Baptist to ask, "Art thou he that should come? or look we for another?" (Luke 7:20), the Lord before all else points to the miracles he has performed: "The blind see, the lame walk, the lepers are cleansed, the deaf hear, the dead are raised, to the poor the gospel is preached. And blessed is he, whosoever shall not be offended in me" (Luke 7:22-23). The people knew that the Messiah would be characterized by the miracles he performed. "Then was brought unto him one possessed with a devil, blind, and dumb: and he healed him, insomuch that the blind and dumb both spake and saw. And all the people were amazed, and said, Is not this the son of David?” (Matt. 12:22-23).
A mind corrupted by sin could not notice the parts of the Old Testament in which the spiritual qualities of the promised Messiah are given: "Behold, thy King cometh unto thee: he is just, and having salvation; lowly, and riding upon an ass, and upon a colt the foal of an ass" (Zech. 9:9).

1. The Jews, having rejected the Messiah as the incarnate Son of God, could not remain in the scope of the Revelation given in the Old Testament. Gradually, to the Law given by God, the Pharisees and scribes added 613 commandments: 365 positive commandments and 248 negative commandments.

The Lord rebukes the Hebrew teachers of the law. "For laying aside the commandment of God, ye hold the tradition of men" (Mark 7:8). Faith in God as a real, absolute Person—this is monotheism—is replaced by ritualism. In Judaism, the authority of the Talmud is greater than the Torah (Pentateuch). The famed rabbi Adin Steinsaltz writes, "If the Torah is the foundation of Judaism, then the Talmud is the central pillar supporting the entire spiritual and philosophical edifice. In many ways, the Talmud is the most important book in Jewish culture, the backbone of creativity and of national life. No other work has had a comparable influence on the theory and practice of Jewish life. The Jews always recognized that as a people, their preservation and development depends on the study of the Talmud" ("What is the Talmud?").
What is this "central pillar" of Judaism? I will introduce an excerpt from the Tract Sabbath, with commentary from Rabbi Pinchas Kehati: "The cripple may go out with his wooden leg; such is the decree of Rabbi Meir, but Rabbi Jose prohibits it. If the wooden leg has a receptacle for pads, it is subject to defilement. Crutches are subject to defilement by being sat or trodden upon; but one may go out with them on Sabbath and enter the outer court (of the Temple). The chair and crutches of a paralytic are subject to defilement, and one must not go out with them on the Sabbath nor enter the outer court (of the Temple). Stilts are not subject to defilement, but nevertheless one must not go out with them on Sabbath."
Commentary: "The cripple, a man with one amputated leg, may go out on the Sabbath on his wooden leg, an artificial leg, made according to the size of his shin. Such is the decree of Rabbi Meir, who believes that an artificial leg corresponds to footwear, while Rabbi Jose forbids the cripple from going out with his wooden leg on the Sabbath. According to him, it does not correspond to footwear because the cripple stands primarily with his hands on a cane, while the artificial leg is only for appearance's sake so that his physical handicap would go unnoticed. Thus, the artificial leg on Sabbath is seen as an unnecessary load, and it is prohibited to enter with it. According to the other point of view, Rabbi Jose agrees that the artificial leg equates to footwear, however he is afraid that the man will detach it and will carry over 4 cubits into the public domain, but Rabbi Meir does not have this fear.”
I risk fatiguing the reader, but I will introduce one more place from the Talmud to fully portray the spiritual deadness of ritualism. “There are two acts constituting the transfer (of things which are prohibited) on the Sabbath, which are in turn subdivided into four for a man who finds himself inside a private domain (reshut hayachid). The two acts are, however, increased to four for a man who finds himself outside in the public domain (reshut harabim). How so? For example, a mendicant stands outside (in reshut harabim) and the master of a house inside (in reshut hayachid). The mendicant passes his hand into the house (through for example a window) and puts something into the hand of the master (let's say a basket, so that he might give him a piece of bread), or (another variation) the mendicant reaches out and takes something from the master's hand (a piece of bread). In these two cases, the mendicant is breaking the law of the Sabbath, but the host is not. Or, if the master of the house (being inside) passes his hand through a window and puts, say, a piece of bread, into the hand of the mendicant, or, having put out his hand, he takes an object (a basket) from the hands of the mendicant, who is standing outside on the street, and brings it into the house, the master of the house would have broken the law of the Sabbath, but not the mendicant. This is the first part of the Mishna, which has demonstrated to us what the “two acts” of transferring objects mean, from the position of one who is inside, and from the position of one who finds himself outside. Carrying out any of these acts on the Sabbath is prohibited" (Tract Sabbath).[1]
Instead of a living faith in a merciful God and love towards one’s fellow man, entire volumes of the Talmud are filled with the sophistic disputes of various rabbinical schools over what to do with an egg laid by a chicken on the Sabbath, or about a host giving bread to a beggar, so that he does not break the Sabbath.
What a huge spiritual distance there was between the prophets and the scribes! The first to shine in the faith were those who participated in the source of heavenly wisdom, while others directed their extraordinary erudition to "solving" questions irrelevant to life. The lawyers occasionally thrashed out whether one may move a ladder from one dovecote to another on feast days.
It is obvious that religious life, in which ritualism is the determining principle, will become formalistic. "Wherefore the Lord said, Forasmuch as this people draw near me with their mouth, and with their lips do honour me, but have removed their heart far from me, and their fear toward me is taught by the precept of men" (Isa. 29:13).
Falling away from the living source of Truth will inevitably lead to dissolution and barrenness. In medieval European church art, the contrast between Christianity and Judaism was allegorically represented in the form of two female figures: the Church and the Synagogue. The south portal of the transept (cross aisle) of the cathedral in Strasbourg (approx. 1230) is decorated with such sculptures. The woman representing the Church, clearly and confidently carries a cross in her right hand as if resting on it. The straight folds of her cloak, flowing down to the ground, make her figure solid and firm. Her head is crowned. Her gaze is cast into the distance. The figure of the synagogue holds to her body a spear broken in several places. The bend of the figure repeats the broken line. Scrolls fall out of her left hand. Her head is downcast. Her eyes are blindfolded, a symbol of spiritual darkness.

1. The next phase of Judaism's retreat from Biblical monotheism was the rise and expansion among the Jews of Kabbalah (in Hebrew qabbalah means acceptance or tradition) of mystical teachings and practices. This esoteric theosophical teaching is in spirit and letter absolutely foreign to the Holy Scripture. Two books initiate an exposition of Kabbalah: Sefer Yetzirah (the Book of Creation) and Zohar (Splendor of Radiance). The former was likely written in the sixth and seventh centuries B.C. Confirmation by the Kabbalists themselves of the existence of Sefer Yetzirah already during the time of patriarch Abraham is absolutely mythical and has no evidence. On the contrary, the presence in these books of philosophical ideas of late antiquity, such as Gnosticism, Neoplatonism, and others, completely refutes this view. The author of Zohar is believed to be the Spanish Kabbalist Moshe (Moses) de Leon. It was written in approximately 1300 A.D. The desire of modern Kabbalists to make the author of Zohar the disciple of rabbi Akiva Shimon Bar Yochai (Laitman, M. The Book of Zohar. M., 2003. p. 185)[2] , who lived in the second century A.D., contradicts the view of experts. "The Aramaic language of all eighteen of these sections is throughout the same, and throughout it displays the same individual peculiarities. This is all the more important because it is not in any sense a living language which Simeon ben Yohai and his colleagues in the first half of the second century A.D. in Palestine might have conceivably spoken. The Aramaic of the Zohar is a purely artificial affair, a literary language employed by a writer who obviously knew no other Aramaic than that of certain Jewish literary documents, and who fashioned his own style in accordance with definite subjective criteria. The expectation expressed by some scholars that philological investigation would reveal the older strata of the Zohar has not been borne out by actual research. Throughout these writings, the spirit of mediaeval Hebrew, specifically the Hebrew of the thirteenth century, is transparent behind the Aramaic facade" (Scholem, G. (1954). Major Trends in Jewish Mysticism. p. 163).[3]

Kabbalah is divided into the contemplative (Kabbalah Iyunit) and practical (Kabbalah Maasit). The central aspect of the Kabbalah is Ein Sof (The Infinite). In contrast to the God of the Holy Scriptures, Ein Sof has no name because he is without person, unknowable, and incomprehensible. No attributes can be ascribed to him. Ein Sof makes himself known in his manifestations (not to all, but to Jewish mystics). Ein Sof's chief manifestation is the original man, Adam Kadmon. Through his emanations (flows) the ten sefirot come into being, which are the attributes of God. Ten sefirot represent the mystical body of Adam Kadmon (heavenly Adam). He appears as a result of emanation and has no image or form. The earthly Adam was created in the image of heavenly Adam. The tenth sefirot is called "the Kingdom" or Malkuth. It unites all ten sefirot. In Zohar, Malkuth—or Kingdom—denotes how the Knesset (assembly) of Israel is a mystical prototype of the House of Israel (Shekhinah). In The Dialectics of Myth (XIV. 3), Aleksei Losev writes, “As a very well-educated Jew and great expert of Kabbalistic and Talmudic literature (from which I, with the nasty habits of a European observer, sought to learn exclusively about the Neoplatonic influences in Kabbalah) told me, the essence of all Kabbalah does not at all consist in pantheism, as liberal scholars think, who compare the doctrine of Ein Sof and the Sephirot with Neo-Platonism, but rather with pan-Israelitism: the Kabbalistic God needs Israel for His own salvation, He was incarnated in Israel and became it. Therefore the myth of the world domination by a deified Israel, which is forever contained in God.”
Kabbalists have established a correspondence among the different sefirot with parts of the human body. Becoming familiar with this primitive mythological arrangement of the structure of the universe, it becomes difficult to ignore the question that Kabbalists themselves do not ask: What is the source of this "knowledge"? How does one manage to conclude that the sefirot of the Crown (Keter) is the brow, the Tiferet is the chest, Victory (Netzach) and Majesty (Hod) is man's hip?
The esoteric teachings of Sefer Yetzirah and the Zohar are fundamentally incompatible with the biblical teaching on God, the world, man, and humanity's path to salvation. Contemplative Kabbalah represents a combination of elements of Gnosticism of the second and third centuries A.D. and Neo-Platonism. From the Gnostics, it borrows the teaching of the 10 eons, which comprise the pleroma (universal fullness). Dualism is the link between Gnostics and Kabbalists; the idea of eternal enmity began with good (light) and evil (darkness). Kabbalah's dualistic world view finds a direct expression in Sefer Yetzirah: "Also Elohim made every object, one opposite the other: good opposite evil, evil opposite good, good from good, evil from evil, the good delineates the evil and the evil delineates the good, good is kept for the good and evil is kept for the evil.” It is evident that the teaching, which ascribes evil an ontological status, leads to the justification of evil. In contrast, according to the Holy Scripture, evil was not created by God, but arose as a result of the abuse of the gift of freedom given by God to his creatures, Angels and mankind.
Kabbalistic teaching is an obvious expression of pantheism, a complete retreat from monotheism. God and the world are understood as one complete whole. The world is only a manifestation of God. Pantheism is fraught with internal contradictions. Its logical consequence is inevitably first the derogation of God, and next, denial of him, because all of the world's imperfections are attributed to him.
Kabbalists divide the world into male and female elements. The right and left spheres are respectively male and female. The world is presented as a loving union, as the unification of male and female elements. The relationship between the spheres is interpreted with the help of gender symbolism.
Kabbalah presents itself as a fantastical mix of esoteric occultism, blended with pagan religious and philosophical ideas. It attests to a complete regression from the great and saving teachings of the Bible with its deep and sustained monotheism.
Hieromonk Job (Gumerov)
[1] This appears not to be a direct quote from Tract Sabbath, but commentary based on Tract Sabbath: http://www.evrey.com/sitep/talm/index.php3?trkt=shabbat&menu=19. —Trans.
[2] This cite may not be accurate to the English version. —Trans.
[3] Page number may not be accurate to English version.—Trans.

“Seeing is Believing & Believing is Seeing”
The Consciousness Connection and the Virtual Experience Model
Joseph Burkes MD 2019 edited 2023

A similar chopper, but with a bizarre paint job, buzzed me on the 405 Freeway/
INTRODUCTION

This article is based on my chapter in Volume 2 of the 2022 book “A Greater Reality.” This compendium published and edited by Rey Hernandez can now be viewed without charge on the CCRI, Consciousness and Contact Research Institute’s web site, links provided at the end of this narrative.

A familiar statement by members of the public is, “I’ll believe in flying saucers when I see one.” As the saying goes, “Seeing is believing.” During my many years of contact activism, I have learned that “believing” can also lead to “seeing.” The aim of this report is to describe two important features of the contact experience. The first concerns how UAP intelligences shape encounters depending on the existing beliefs and expectations of contact experiencers. The second theme is that intelligences responsible for flying saucers employ what from a physicalist perspective is “illusion” as a mechanism of contact. I present a case in which both mechanisms were likely employed.

Readers of this blog please note the following: This narrative was originally conceived when I was writing about UFOs from within what can be called a “physicalist” or philosophical materialist’s perspective. This paradigm makes the metaphysical assumption that mass/energy is the wellspring of creation, and that mind/consciousness is merely a product of brain activity.

More recently with the assistance of my friend and publisher Rey Hernandez, I have increasingly viewed this physicalist assumption as flawed. If Consciousness is primary, not mass/energy then the psi mediated mechanisms of contact might be viewed as being closer to the wellspring of creation (and therefore perhaps more “real”) than the construct of our senses that we call “physical reality.”

My changing metaphysical views have been propelled in part by the “simulation hypothesis” that has gained some popularity within professional scientific circles. My growing acceptance of Consciousness being primary, and that the physical world is an illusion therefore compels me to view technologically based psi technology as creating “illusions” within the physical realm that could very well be an illusory simulated reality as well. In Eastern mystical traditions, the illusory nature of the physical world is called “Maya.”

THE CONSCIOUSNESS CONNECTION

It has been said that UAP intelligences are able to access experiencers’ consciousness as readily as you and I access light by turning on a wall switch. Among contact experiencers it is common knowledge that the so-called “aliens” are totally telepathic. In my opinion, such awesome power also allows them to readily access our entire storehouse of memories. This capability, when combined with their ability to create psi mediated “illusions”, enables them to co-create with us any kind of encounter that you and they can “co-imagine.”

THE PHENOMENON IS “REFLECTIVE”: THE RADICAL CONCEPTS INTRODUCED BY JOHN KEEL

John Keel,(1930- 2008) was a legendary UFO and paranormal researcher and author. He published over a dozen books. These include the “The Mothman Prophecies” (1975), that was made into a successful film starring Richard Gere. In 1966, Keel entered into an intense investigation of the flying saucer phenomenon. As part of this study, he read thousands of local newspaper articles on UFO sightings provided by clipping services. He travelled across the United States interviewing hundreds of witnesses. Keel coined the term MIB (Men In Black).

In 1967, after just one year of his intense field investigations, he abandoned the extraterrestrial hypothesis. He did so because of, “an astonishing overlap between psychic phenomena and UFOs...” Famous investigators like Dr. J. Allen Hynek and Dr. Jacques Vallee eventually came to similar conclusions. John Keel was one of ufology’s most controversial writers and his work still influences current debates about the nature of the flying saucer phenomenon.

Keel, in his classic book, “The Mothman Prophecies” discusses how flying saucer intelligence manipulated his own investigations in ways that reinforced his beliefs about what was going on. On page 111 he states,

“I was being led to people and cases to support whatever theory I was working on at the time. I tested this by inventing some rather outlandish ideas. Within days I would receive phone calls, reports, and mail describing elements of those ideas. This was the feedback or reflective effect. Other investigators concerned with solving problems such as how flying saucers are propelled have automatically been fed, or led into, cases in which the witnesses supposedly viewed the interiors of the objects and saw things which confirmed the investigators' theories. If the phenomenon can produce any effect through hallucination, it can easily support any theory.”

As a physician I prefer the term illusion rather than “hallucination” to describe the mechanisms involved in Close Encounters. Hallucinations, from the medical point of view, are manifestation of disease states and should not be applied to encounters with non-human intelligences in which the witnesses are generally not ill.

According to my analysis, psi-mediated technologically induced illusions are being presented to human subjects. This noted, I cannot over emphasize the importance of Keel’s above quote from “The Mothman Prophecies.” In addition, it is important to note that the reflective nature of the contact experience exists on both a societal as well as an individual level. Researchers John Keel, Dr. Jacques Vallee and others have aptly observed that the appearance of the UAPs reflect the cultural expectations of each historic period in which they have manifested.
Thus, to the ancient Chinese, they appeared as “dragons.” During the 1890s airship wave in the USA, they took on the appearance of Zeppelins that would be built a few years later. For the last sixty years, as we have gotten out into space, they are now thought of as “extraterrestrial.”

The following narrative is an example of an encounter that is both “illusory” as well as reflective of one’s own beliefs about what the phenomenon is “supposed to be.”

Mystery Helicopters in the Sepulveda Pass

During the mid 1990s, I was a Working Group Coordinator in Los Angeles for the CE-5 Initiative. This involved staging what I now call Human Initiated Contact Events (HICE). My contact team regularly travelled to remote locations in the high desert. There we used consciousness techniques such as meditation and thought projection to stage limited interactions with UAPs. To our surprise UFOs appeared not only during our fieldwork but also during everyday types of activities. These multiple data points helped me understand the psychic mechanisms used to engineer Close Encounters.

During the five years that I was a contact team leader, my sightings occurred, not only during fieldwork, but also in my West Los Angeles neighborhood. Some of the sightings demonstrated a flat two-dimensional quality. This made me suspect that they were not physical objects at all. Instead they appeared to be visual displays that were being produced by some kind of holographic technology. As the result of these encounters, I developed a new model incorporating the role of illusion as a mechanism of contact. I call this theory, The Virtual Experience Model.

The Virtual Experience Hypothesis

Virtual Experiences of the First Kind (VE-1) are illusory visual displays of structured objects or “alien” beings that typically convince witnesses that they are physical “craft” or “extraterrestrials” beings respectively.

Other categories include the psychic creation of a kind of virtual reality that produces a full sensory illusion that is convincingly real to the human subject. I designate this type as a VE-2.

The final major category is Virtual Experience of the Third Kind (VE-3). In this setting, artificial memories are implanted into the consciousness of the contact experiencer. Although the witness recalls seeing a non-human being or remembers going on-board an ET craft, according to this scenario no such event has actually transpired. The false memory does the job of convincing the witness that was happened was “real”, i.e., a physical event.

A HIGH LEVEL CONTACTEE JOINS THE TEAM

One member of our HICE/CE5 Los Angeles group was a high level contactee from the former Soviet Union. I refer to him as “Misha Goldman”, a pseudonym. He worked as an EKG tech in the Kaiser Hospital where I was employed. He was what you might describe as a “human UFO magnet.” As soon as he joined the group our level of contact, as measured by the appearances of UAPs, increased dramatically. I deemed it highly likely that he had direct telepathic communications with what contactees might call “friends in high places.”

Living just a few miles from Hollywood, “the entertainment capital of the world,” I thought that perhaps Misha’s boost to our contact efforts was analogous to how Hollywood describes climbing the ladder of success. “It’s not what you know, but who you know” that facilitates getting the next job as an actor, director or producer.

MISHA’S PROBLEMATIC SIGHTING OF A FLYING SAUCER & MYSTERY HELICOPTERS IN THE SEPULVEDA PASS

One Tuesday morning during Easter Week in 1994, Misha called me at home to describe a sighting that he had the previous evening. While driving on the 101 Freeway in the San Fernando Valley he reportedly saw a typical disc shaped UAP flying overhead. It was about 1000 feet up and approximately thirty feet across. Misha was not the only member of the team that was having sightings while driving, but what made this sighting highly unusual was that this saucer according to Misha was being chased by several military helicopters.

Based on my growing suspicion that some UFO sightings are illusory in nature, I told Misha that there were features of his sighting that were problematic. It is important to point out that the San Fernando Valley had a population in 1994 of about one million people. In addition, there are no major US military facilities located nearby. I told him that his assessment that the military helicopters were chasing an “alien craft” didn’t make much sense. The flight characteristics of some UAPs include their ability to fly circles around top performance military aircraft. Slow moving helicopters in pursuit mode would never be able to keep up with a “real flying saucer.” So, then what was going on?

Reverse Engineered Craft was not a likely Explanation

I suggested to Misha another possibility. What if the flying disc were a top-secret prototype military device? Then, perhaps the helicopters were escorting it rather than chasing it. This notion was reminiscent of the famous Cash-Landrum Incident in which supposedly a reverse engineered radioactive craft accompanied by US military helicopters injured several witnesses on the ground. However, there was a problem with this possible explanation. The densely populated San Fernando Valley was the least likely place for the authorities to test such a craft. Just imagine the uproar with thousands of witnesses if the saucer had to stage an emergency landing in a community of a million people. Prized government/corporate assets were better kept secure, way out in the desert where they might be secretly developed, and test flown.

I told Misha that the entire sighting might have been a kind of “theater of the mind production.” (This conversation occurred years before I coined the term Virtual Experience describing the role of illusion as a mechanism of contact.) Instead, I told Misha that the disc he had seen over the 101 might be the product of some kind of advanced alien “mind control” technology.

“Helicopters” vs Bizarre Visual Displays

After making this sweeping speculative analysis of Misha’s encounter on the phone, and feeling quite proud of myself at that, I said good-bye to my contact team buddy. I set off to work, driving on the 405 Freeway. I didn’t want to be late for the noon doctors’ meeting. Back in 1994 my department was still offering fresh donuts at conference and I didn’t want to miss my share.

So, there I was, driving through a sea of cars, on what seemed like a normal Tuesday afternoon. Or was it? As I reached the middle portion of the Sepulveda Pass, I noticed something a bit strange. Above the eastern rim of the canyon, I saw two military helicopters. This in and of itself was strange. There are no major military bases located near the City of Los Angeles. What was even more bizarre was that both choppers were vintage aircraft. One was an old Sikorsky, the kind first used in the Korean War. I recognized its typical large rounded nose with the cockpit located high up above the main cabin. The other was a Huey, a Bell UH 205, the standard workhorse helicopter of the Vietnam War.

I was immediately struck by the wild colors on both craft. The Sikorsky, instead of the standard military dark green was a brilliant candy color green. It looked like something out of a circus. The Huey appeared a bit more respectable. It was painted a darker olive color, but the bright green circle surrounded the US star insignia on the side of the craft just didn’t look right. Both helicopters were slowly moving back and forth above the over the canyon. They appeared to be no more than 200 feet above the rim. This was several hundred feet below the minimum altitude required by government regulations when flying over densely populated areas.

A Coincidence or an Example of what John Keel Would call the “Reflective Factor.”

I thought to myself, “This is very strange.” I have a conversation with Misha about his sighting possibly being a simulated visual display and then I am witness to craft that were fit for a carnival. I had specifically mentioned to Misha the notion that helicopters might be used as props in his sighting. Now I was witness to not one, but two bizarre “identified flying objects.”

Was this just an amazing coincidence, or was I being given a rather theatrical visual display similar to Misha’s? The sequence of events in retrospect suggests that the “reflective” aspect of UFO intelligence as described by John Keel was in effect. I had formulated a “belief” that the craft and helicopters from the previous night were illusory in nature, and as if to confirm my “pet theory” bizarre helicopters were flying overhead. Things got even stranger however. I wondered if Misha’s sighting was a kind of a test as to whether I would choose to attempt to interact with UFO intelligence.

On the chance that the choppers were psi mediated visual displays and not “physically real” and were produced by a telepathic non-human intelligence that might be able to communicate with me, I decided to “send out” a mental message of welcome. This, after all, was part of the contact protocols that I was employing during fieldwork. As my vehicle approached the top of the Sepulveda Pass, I was doing about 55 miles per hour. I watched the helicopters located now above me and to the right. They were still moving back and forth perpendicular to the freeway.

Human Initiated Contact Event: Was a Consciousness Connection Evident?

Not actually expecting a response from the craft overhead, I sent out a mental message of welcome. My 1983 Toyota Camry reached the crest of the Sepulveda Pass. The San Fernando Valley stretched out before me. As always, I took pleasure in the spectacular panoramic view. I accelerated as I headed down the hill into the Valley. To my surprise, I noticed that the Huey had broken away from the Sikorsky. It was headed my way! Just another coincidence?

The Huey was now above my vehicle, and I noticed that it was descending rapidly. It kept pace with me, flying just a few dozen yards out front. I had a perfect view of its underbelly through my windshield. The chopper leveled out at less than 100 feet above the roadway. I could hear the chopper’s engines, but they seemed quite muffled. The roar should have been deafening, but it wasn’t. My heart pounding, I continued to silently chant welcoming thoughts.

For about one mile, we traveled together. As we passed the Sepulveda Basin Dam, the Huey moved off to the west. I looked towards the walls of the reservoir, (a favorite “shoot site” for film crews.) The large concrete plaza in front the dam was totally deserted. Apparently, the choppers were not part of a Hollywood action movie being filmed on the spillway of the reservoir.

After the medical conference, I worked an evening shift in the ER. I then called Misha and told him about the helicopters in the Sepulveda Pass. Was the appearance of the helicopters an example of the “reflective aspect” as described by John Keel? Did I really have a contact experience while driving through the Sepulveda Pass? I suppose skeptics would reject any positive interpretation of the events as nothing more than “UFO fan club wishful thinking.” Coincidence might explain all. I should point out however that prior to this experience, I had never been buzzed by a helicopter while driving, never before and never since for that matter. It all might have occurred by chance. But I don’t think so!

Addendum: A much expanded, footnoted version of this article appears in the anthology “A Greater Reality” edited by Reinerio Hernandez. This multivolume work is published by the newly formed The Consciousness and Contact Research Institute (CCRI) and supports the concept that consciousness rather than mass/energy is the wellspring of creation.
My chapter titled “Report from the Contact Underground: The Consciousness Connection and the Virtual Experience Model” can be accessed at:
https://agreaterreality.com/downloads/articles/Burkes%20-%20Report%20from%20the%20Contact%20Underground.pdf

Other chapters published by CCRI may be viewed at the organization’s web site at:
https://agreaterreality.com

Form additional articles on the Virtual Experience Model, the following links are provided:
This is an overview of the Virtual Experience Model (VEM) with a brief explanation of categories one, two and three.
https://contactunderground.wordpress.com/2022/01/03/the-virtual-experience-model-an-overview/

I further develop the VEM by discussing the traditional Tibetan belief in “tulpas.” These are thought to be more than holographic projects, but rather physical objects and beings.
https://contactunderground.wordpress.com/2022/05/20/the-interdimensional-vs-et-hypothesis-virtual-experiences-and-ufo-sightings-as-thought-forms/

American physician Andrija Puharich’s work with psychic Uri Geller gives a striking example of “virtual memory” a Virtual Experience of the Third Kind.
https://contactunderground.wordpress.com/2022/02/23/andrija-puharich-mds-work-with-uri-geller-supports-the-virtual-experience-model/

I describe field observations of anomalous shooting star visual displays that played an important role in the development of the VEM.
https://contactunderground.wordpress.com/2022/01/20/why-might-ufo-intelligence-hoax-shooting-star-displays-reflections-on-the-virtual-experience-model/

Virtual Experience of the Third Kind: “Virtual Memory” is a concept explored here considering advances in memory science.
https://contactunderground.wordpress.com/2022/02/22/virtual-memory-a-virtual-experience-of-the-third-kind-ve-3/

“Seeing is Believing & Believing is Seeing”
The Consciousness Connection and the Virtual Experience Model
Joseph Burkes MD 2019 edited 2023

INTRODUCTION

This article is based on my chapter in Volume 2 of the 2022 book “A Greater Reality.” This compendium published and edited by Rey Hernandez can now be viewed without charge on the CCRI, Consciousness and Contact Research Institute’s web site, links provided at the end of this narrative.

A familiar statement by members of the public is, “I’ll believe in flying saucers when I see one.” As the saying goes, “Seeing is believing.” During my many years of contact activism, I have learned that “believing” can also lead to “seeing.” The aim of this report is to describe two important features of the contact experience. The first concerns how UAP intelligences shape encounters depending on the existing beliefs and expectations of contact experiencers. The second theme is that intelligences responsible for flying saucers employ what from a physicalist perspective is “illusion” as a mechanism of contact. I present a case in which both mechanisms were likely employed.

Readers of this blog please note the following: This narrative was originally conceived when I was writing about UFOs from within what can be called a “physicalist” or philosophical materialist’s perspective. This paradigm makes the metaphysical assumption that mass/energy is the wellspring of creation, and that mind/consciousness is merely a product of brain activity.

More recently with the assistance of my friend and publisher Rey Hernandez, I have increasingly viewed this physicalist assumption as flawed. If Consciousness is primary, not mass/energy then the psi mediated mechanisms of contact might be viewed as being closer to the wellspring of creation (and therefore perhaps more “real”) than the construct of our senses that we call “physical reality.”

My changing metaphysical views have been propelled in part by the “simulation hypothesis” that has gained some popularity within professional scientific circles. My growing acceptance of Consciousness being primary, and that the physical world is an illusion therefore compels me to view technologically based psi technology as creating “illusions” within the physical realm that could very well be an illusory simulated reality as well. In Eastern mystical traditions, the illusory nature of the physical world is called “Maya.”

THE CONSCIOUSNESS CONNECTION

It has been said that UAP intelligences are able to access experiencers’ consciousness as readily as you and I access light by turning on a wall switch. Among contact experiencers it is common knowledge that the so-called “aliens” are totally telepathic. In my opinion, such awesome power also allows them to readily access our entire storehouse of memories. This capability, when combined with their ability to create psi mediated “illusions”, enables them to co-create with us any kind of encounter that you and they can “co-imagine.”

THE PHENOMENON IS “REFLECTIVE”: THE RADICAL CONCEPTS INTRODUCED BY JOHN KEEL

John Keel,(1930- 2008) was a legendary UFO and paranormal researcher and author. He published over a dozen books. These include the “The Mothman Prophecies” (1975), that was made into a successful film starring Richard Gere. In 1966, Keel entered into an intense investigation of the flying saucer phenomenon. As part of this study, he read thousands of local newspaper articles on UFO sightings provided by clipping services. He travelled across the United States interviewing hundreds of witnesses. Keel coined the term MIB (Men In Black).

In 1967, after just one year of his intense field investigations, he abandoned the extraterrestrial hypothesis. He did so because of, “an astonishing overlap between psychic phenomena and UFOs...” Famous investigators like Dr. J. Allen Hynek and Dr. Jacques Vallee eventually came to similar conclusions. John Keel was one of ufology’s most controversial writers and his work still influences current debates about the nature of the flying saucer phenomenon.

Keel, in his classic book, “The Mothman Prophecies” discusses how flying saucer intelligence manipulated his own investigations in ways that reinforced his beliefs about what was going on. On page 111 he states,

“I was being led to people and cases to support whatever theory I was working on at the time. I tested this by inventing some rather outlandish ideas. Within days I would receive phone calls, reports, and mail describing elements of those ideas. This was the feedback or reflective effect. Other investigators concerned with solving problems such as how flying saucers are propelled have automatically been fed, or led into, cases in which the witnesses supposedly viewed the interiors of the objects and saw things which confirmed the investigators' theories. If the phenomenon can produce any effect through hallucination, it can easily support any theory.”

As a physician I prefer the term illusion rather than “hallucination” to describe the mechanisms involved in Close Encounters. Hallucinations, from the medical point of view, are manifestation of disease states and should not be applied to encounters with non-human intelligences in which the witnesses are generally not ill.

According to my analysis, psi-mediated technologically induced illusions are being presented to human subjects. This noted, I cannot over emphasize the importance of Keel’s above quote from “The Mothman Prophecies.” In addition, it is important to note that the reflective nature of the contact experience exists on both a societal as well as an individual level. Researchers John Keel, Dr. Jacques Vallee and others have aptly observed that the appearance of the UAPs reflect the cultural expectations of each historic period in which they have manifested.
Thus, to the ancient Chinese, they appeared as “dragons.” During the 1890s airship wave in the USA, they took on the appearance of Zeppelins that would be built a few years later. For the last sixty years, as we have gotten out into space, they are now thought of as “extraterrestrial.”

The following narrative is an example of an encounter that is both “illusory” as well as reflective of one’s own beliefs about what the phenomenon is “supposed to be.”

A similar chopper, but with a bizarre paint job buzzed me on the 405 Freeway
Mystery Helicopters in the Sepulveda Pass

During the mid 1990s, I was a Working Group Coordinator in Los Angeles for the CE-5 Initiative. This involved staging what I now call Human Initiated Contact Events (HICE). My contact team regularly travelled to remote locations in the high desert. There we used consciousness techniques such as meditation and thought projection to stage limited interactions with UAPs. To our surprise UFOs appeared not only during our fieldwork but also during everyday types of activities. These multiple data points helped me understand the psychic mechanisms used to engineer Close Encounters.

During the five years that I was a contact team leader, my sightings occurred, not only during fieldwork, but also in my West Los Angeles neighborhood. Some of the sightings demonstrated a flat two-dimensional quality. This made me suspect that they were not physical objects at all. Instead they appeared to be visual displays that were being produced by some kind of holographic technology. As the result of these encounters, I developed a new model incorporating the role of illusion as a mechanism of contact. I call this theory, The Virtual Experience Model.

The Virtual Experience Hypothesis

Virtual Experiences of the First Kind (VE-1) are illusory visual displays of structured objects or “alien” beings that typically convince witnesses that they are physical “craft” or “extraterrestrials” beings respectively.

Other categories include the psychic creation of a kind of virtual reality that produces a full sensory illusion that is convincingly real to the human subject. I designate this type as a VE-2.

The final major category is Virtual Experience of the Third Kind (VE-3). In this setting, artificial memories are implanted into the consciousness of the contact experiencer. Although the witness recalls seeing a non-human being or remembers going on-board an ET craft, according to this scenario no such event has actually transpired. The false memory does the job of convincing the witness that was happened was “real”, i.e., a physical event.

A HIGH LEVEL CONTACTEE JOINS THE TEAM

One member of our HICE/CE5 Los Angeles group was a high level contactee from the former Soviet Union. I refer to him as “Misha Goldman”, a pseudonym. He worked as an EKG tech in the Kaiser Hospital where I was employed. He was what you might describe as a “human UFO magnet.” As soon as he joined the group our level of contact, as measured by the appearances of UAPs, increased dramatically. I deemed it highly likely that he had direct telepathic communications with what contactees might call “friends in high places.”

Living just a few miles from Hollywood, “the entertainment capital of the world,” I thought that perhaps Misha’s boost to our contact efforts was analogous to how Hollywood describes climbing the ladder of success. “It’s not what you know, but who you know” that facilitates getting the next job as an actor, director or producer.

MISHA’S PROBLEMATIC SIGHTING OF A FLYING SAUCER & MYSTERY HELICOPTERS IN THE SEPULVEDA PASS

One Tuesday morning during Easter Week in 1994, Misha called me at home to describe a sighting that he had the previous evening. While driving on the 101 Freeway in the San Fernando Valley he reportedly saw a typical disc shaped UAP flying overhead. It was about 1000 feet up and approximately thirty feet across. Misha was not the only member of the team that was having sightings while driving, but what made this sighting highly unusual was that this saucer according to Misha was being chased by several military helicopters.

Based on my growing suspicion that some UFO sightings are illusory in nature, I told Misha that there were features of his sighting that were problematic. It is important to point out that the San Fernando Valley had a population in 1994 of about one million people. In addition, there are no major US military facilities located nearby. I told him that his assessment that the military helicopters were chasing an “alien craft” didn’t make much sense. The flight characteristics of some UAPs include their ability to fly circles around top performance military aircraft. Slow moving helicopters in pursuit mode would never be able to keep up with a “real flying saucer.” So, then what was going on?

Reverse Engineered Craft was not a likely Explanation

I suggested to Misha another possibility. What if the flying disc were a top-secret prototype military device? Then, perhaps the helicopters were escorting it rather than chasing it. This notion was reminiscent of the famous Cash-Landrum Incident in which supposedly a reverse engineered radioactive craft accompanied by US military helicopters injured several witnesses on the ground. However, there was a problem with this possible explanation. The densely populated San Fernando Valley was the least likely place for the authorities to test such a craft. Just imagine the uproar with thousands of witnesses if the saucer had to stage an emergency landing in a community of a million people. Prized government/corporate assets were better kept secure, way out in the desert where they might be secretly developed, and test flown.

I told Misha that the entire sighting might have been a kind of “theater of the mind production.” (This conversation occurred years before I coined the term Virtual Experience describing the role of illusion as a mechanism of contact.) Instead, I told Misha that the disc he had seen over the 101 might be the product of some kind of advanced alien “mind control” technology.

“Helicopters” vs Bizarre Visual Displays

After making this sweeping speculative analysis of Misha’s encounter on the phone, and feeling quite proud of myself at that, I said good-bye to my contact team buddy. I set off to work, driving on the 405 Freeway. I didn’t want to be late for the noon doctors’ meeting. Back in 1994 my department was still offering fresh donuts at conference and I didn’t want to miss my share.

So, there I was, driving through a sea of cars, on what seemed like a normal Tuesday afternoon. Or was it? As I reached the middle portion of the Sepulveda Pass, I noticed something a bit strange. Above the eastern rim of the canyon, I saw two military helicopters. This in and of itself was strange. There are no major military bases located near the City of Los Angeles. What was even more bizarre was that both choppers were vintage aircraft. One was an old Sikorsky, the kind first used in the Korean War. I recognized its typical large rounded nose with the cockpit located high up above the main cabin. The other was a Huey, a Bell UH 205, the standard workhorse helicopter of the Vietnam War.

I was immediately struck by the wild colors on both craft. The Sikorsky, instead of the standard military dark green was a brilliant candy color green. It looked like something out of a circus. The Huey appeared a bit more respectable. It was painted a darker olive color, but the bright green circle surrounded the US star insignia on the side of the craft just didn’t look right. Both helicopters were slowly moving back and forth above the over the canyon. They appeared to be no more than 200 feet above the rim. This was several hundred feet below the minimum altitude required by government regulations when flying over densely populated areas.

A Coincidence or an Example of what John Keel Would call the “Reflective Factor.”

I thought to myself, “This is very strange.” I have a conversation with Misha about his sighting possibly being a simulated visual display and then I am witness to craft that were fit for a carnival. I had specifically mentioned to Misha the notion that helicopters might be used as props in his sighting. Now I was witness to not one, but two bizarre “identified flying objects.”

Was this just an amazing coincidence, or was I being given a rather theatrical visual display similar to Misha’s? The sequence of events in retrospect suggests that the “reflective” aspect of UFO intelligence as described by John Keel was in effect. I had formulated a “belief” that the craft and helicopters from the previous night were illusory in nature, and as if to confirm my “pet theory” bizarre helicopters were flying overhead. Things got even stranger however. I wondered if Misha’s sighting was a kind of a test as to whether I would choose to attempt to interact with UFO intelligence.

On the chance that the choppers were psi mediated visual displays and not “physically real” and were produced by a telepathic non-human intelligence that might be able to communicate with me, I decided to “send out” a mental message of welcome. This, after all, was part of the contact protocols that I was employing during fieldwork. As my vehicle approached the top of the Sepulveda Pass, I was doing about 55 miles per hour. I watched the helicopters located now above me and to the right. They were still moving back and forth perpendicular to the freeway.

Human Initiated Contact Event: Was a Consciousness Connection Evident?

Not actually expecting a response from the craft overhead, I sent out a mental message of welcome. My 1983 Toyota Camry reached the crest of the Sepulveda Pass. The San Fernando Valley stretched out before me. As always, I took pleasure in the spectacular panoramic view. I accelerated as I headed down the hill into the Valley. To my surprise, I noticed that the Huey had broken away from the Sikorsky. It was headed my way! Just another coincidence?

The Huey was now above my vehicle, and I noticed that it was descending rapidly. It kept pace with me, flying just a few dozen yards out front. I had a perfect view of its underbelly through my windshield. The chopper leveled out at less than 100 feet above the roadway. I could hear the chopper’s engines, but they seemed quite muffled. The roar should have been deafening, but it wasn’t. My heart pounding, I continued to silently chant welcoming thoughts.

For about one mile, we traveled together. As we passed the Sepulveda Basin Dam, the Huey moved off to the west. I looked towards the walls of the reservoir, (a favorite “shoot site” for film crews.) The large concrete plaza in front the dam was totally deserted. Apparently, the choppers were not part of a Hollywood action movie being filmed on the spillway of the reservoir.

After the medical conference, I worked an evening shift in the ER. I then called Misha and told him about the helicopters in the Sepulveda Pass. Was the appearance of the helicopters an example of the “reflective aspect” as described by John Keel? Did I really have a contact experience while driving through the Sepulveda Pass? I suppose skeptics would reject any positive interpretation of the events as nothing more than “UFO fan club wishful thinking.” Coincidence might explain all. I should point out however that prior to this experience, I had never been buzzed by a helicopter while driving, never before and never since for that matter. It all might have occurred by chance. But I don’t think so!

Addendum: A much expanded, footnoted version of this article appears in the anthology “A Greater Reality” edited by Reinerio Hernandez. This multivolume work is published by the newly formed The Consciousness and Contact Research Institute (CCRI) and supports the concept that consciousness rather than mass/energy is the wellspring of creation.
My chapter titled “Report from the Contact Underground: The Consciousness Connection and the Virtual Experience Model” can be accessed at:
https://agreaterreality.com/downloads/articles/Burkes%20-%20Report%20from%20the%20Contact%20Underground.pdf

Other chapters published by CCRI may be viewed at the organization’s web site at:
https://agreaterreality.com

Form additional articles on the Virtual Experience Model, the following links are provided:
This is an overview of the Virtual Experience Model (VEM) with a brief explanation of categories one, two and three.
https://contactunderground.wordpress.com/2022/01/03/the-virtual-experience-model-an-overview/

I further develop the VEM by discussing the traditional Tibetan belief in “tulpas.” These are thought to be more than holographic projects, but rather physical objects and beings.
https://contactunderground.wordpress.com/2022/05/20/the-interdimensional-vs-et-hypothesis-virtual-experiences-and-ufo-sightings-as-thought-forms/

American physician Andrija Puharich’s work with psychic Uri Geller gives a striking example of “virtual memory” a Virtual Experience of the Third Kind.
https://contactunderground.wordpress.com/2022/02/23/andrija-puharich-mds-work-with-uri-geller-supports-the-virtual-experience-model/

I describe field observations of anomalous shooting star visual displays that played an important role in the development of the VEM.
https://contactunderground.wordpress.com/2022/01/20/why-might-ufo-intelligence-hoax-shooting-star-displays-reflections-on-the-virtual-experience-model/

Virtual Experience of the Third Kind: “Virtual Memory” is a concept explored here considering advances in memory science.
https://contactunderground.wordpress.com/2022/02/22/virtual-memory-a-virtual-experience-of-the-third-kind-ve-3/

“Seeing is Believing & Believing is Seeing”
The Consciousness Connection and the Virtual Experience Model
Joseph Burkes MD 2019 edited 2023

A Similar chopper, but with a bizarre paint job, buzzed me on the 405 Freeway.
INTRODUCTION

This article is based on my chapter in Volume 2 of the 2022 book “A Greater Reality.” This compendium published and edited by Rey Hernandez can now be viewed without charge on the CCRI, Consciousness and Contact Research Institute’s web site, links provided at the end of this narrative.

A familiar statement by members of the public is, “I’ll believe in flying saucers when I see one.” As the saying goes, “Seeing is believing.” During my many years of contact activism, I have learned that “believing” can also lead to “seeing.” The aim of this report is to describe two important features of the contact experience. The first concerns how UAP intelligences shape encounters depending on the existing beliefs and expectations of contact experiencers. The second theme is that intelligences responsible for flying saucers employ what from a physicalist perspective is “illusion” as a mechanism of contact. I present a case in which both mechanisms were likely employed.

Readers of this blog please note the following: This narrative was originally conceived when I was writing about UFOs from within what can be called a “physicalist” or philosophical materialist’s perspective. This paradigm makes the metaphysical assumption that mass/energy is the wellspring of creation, and that mind/consciousness is merely a product of brain activity.

More recently with the assistance of my friend and publisher Rey Hernandez, I have increasingly viewed this physicalist assumption as flawed. If Consciousness is primary, not mass/energy then the psi mediated mechanisms of contact might be viewed as being closer to the wellspring of creation (and therefore perhaps more “real”) than the construct of our senses that we call “physical reality.”

My changing metaphysical views have been propelled in part by the “simulation hypothesis” that has gained some popularity within professional scientific circles. My growing acceptance of Consciousness being primary, and that the physical world is an illusion therefore compels me to view technologically based psi technology as creating “illusions” within the physical realm that could very well be an illusory simulated reality as well. In Eastern mystical traditions, the illusory nature of the physical world is called “Maya.”

THE CONSCIOUSNESS CONNECTION

It has been said that UAP intelligences are able to access experiencers’ consciousness as readily as you and I access light by turning on a wall switch. Among contact experiencers it is common knowledge that the so-called “aliens” are totally telepathic. In my opinion, such awesome power also allows them to readily access our entire storehouse of memories. This capability, when combined with their ability to create psi mediated “illusions”, enables them to co-create with us any kind of encounter that you and they can “co-imagine.”

THE PHENOMENON IS “REFLECTIVE”: THE RADICAL CONCEPTS INTRODUCED BY JOHN KEEL

John Keel,(1930- 2008) was a legendary UFO and paranormal researcher and author. He published over a dozen books. These include the “The Mothman Prophecies” (1975), that was made into a successful film starring Richard Gere. In 1966, Keel entered into an intense investigation of the flying saucer phenomenon. As part of this study, he read thousands of local newspaper articles on UFO sightings provided by clipping services. He travelled across the United States interviewing hundreds of witnesses. Keel coined the term MIB (Men In Black).

In 1967, after just one year of his intense field investigations, he abandoned the extraterrestrial hypothesis. He did so because of, “an astonishing overlap between psychic phenomena and UFOs...” Famous investigators like Dr. J. Allen Hynek and Dr. Jacques Vallee eventually came to similar conclusions. John Keel was one of ufology’s most controversial writers and his work still influences current debates about the nature of the flying saucer phenomenon.

Keel, in his classic book, “The Mothman Prophecies” discusses how flying saucer intelligence manipulated his own investigations in ways that reinforced his beliefs about what was going on. On page 111 he states,

“I was being led to people and cases to support whatever theory I was working on at the time. I tested this by inventing some rather outlandish ideas. Within days I would receive phone calls, reports, and mail describing elements of those ideas. This was the feedback or reflective effect. Other investigators concerned with solving problems such as how flying saucers are propelled have automatically been fed, or led into, cases in which the witnesses supposedly viewed the interiors of the objects and saw things which confirmed the investigators' theories. If the phenomenon can produce any effect through hallucination, it can easily support any theory.”

As a physician I prefer the term illusion rather than “hallucination” to describe the mechanisms involved in Close Encounters. Hallucinations, from the medical point of view, are manifestation of disease states and should not be applied to encounters with non-human intelligences in which the witnesses are generally not ill.

According to my analysis, psi-mediated technologically induced illusions are being presented to human subjects. This noted, I cannot over emphasize the importance of Keel’s above quote from “The Mothman Prophecies.” In addition, it is important to note that the reflective nature of the contact experience exists on both a societal as well as an individual level. Researchers John Keel, Dr. Jacques Vallee and others have aptly observed that the appearance of the UAPs reflect the cultural expectations of each historic period in which they have manifested.
Thus, to the ancient Chinese, they appeared as “dragons.” During the 1890s airship wave in the USA, they took on the appearance of Zeppelins that would be built a few years later. For the last sixty years, as we have gotten out into space, they are now thought of as “extraterrestrial.”

The following narrative is an example of an encounter that is both “illusory” as well as reflective of one’s own beliefs about what the phenomenon is “supposed to be.”

Mystery Helicopters in the Sepulveda Pass

During the mid 1990s, I was a Working Group Coordinator in Los Angeles for the CE-5 Initiative. This involved staging what I now call Human Initiated Contact Events (HICE). My contact team regularly travelled to remote locations in the high desert. There we used consciousness techniques such as meditation and thought projection to stage limited interactions with UAPs. To our surprise UFOs appeared not only during our fieldwork but also during everyday types of activities. These multiple data points helped me understand the psychic mechanisms used to engineer Close Encounters.

During the five years that I was a contact team leader, my sightings occurred, not only during fieldwork, but also in my West Los Angeles neighborhood. Some of the sightings demonstrated a flat two-dimensional quality. This made me suspect that they were not physical objects at all. Instead they appeared to be visual displays that were being produced by some kind of holographic technology. As the result of these encounters, I developed a new model incorporating the role of illusion as a mechanism of contact. I call this theory, The Virtual Experience Model.

The Virtual Experience Hypothesis

Virtual Experiences of the First Kind (VE-1) are illusory visual displays of structured objects or “alien” beings that typically convince witnesses that they are physical “craft” or “extraterrestrials” beings respectively.

Other categories include the psychic creation of a kind of virtual reality that produces a full sensory illusion that is convincingly real to the human subject. I designate this type as a VE-2.

The final major category is Virtual Experience of the Third Kind (VE-3). In this setting, artificial memories are implanted into the consciousness of the contact experiencer. Although the witness recalls seeing a non-human being or remembers going on-board an ET craft, according to this scenario no such event has actually transpired. The false memory does the job of convincing the witness that was happened was “real”, i.e., a physical event.

A HIGH LEVEL CONTACTEE JOINS THE TEAM

One member of our HICE/CE5 Los Angeles group was a high level contactee from the former Soviet Union. I refer to him as “Misha Goldman”, a pseudonym. He worked as an EKG tech in the Kaiser Hospital where I was employed. He was what you might describe as a “human UFO magnet.” As soon as he joined the group our level of contact, as measured by the appearances of UAPs, increased dramatically. I deemed it highly likely that he had direct telepathic communications with what contactees might call “friends in high places.”

Living just a few miles from Hollywood, “the entertainment capital of the world,” I thought that perhaps Misha’s boost to our contact efforts was analogous to how Hollywood describes climbing the ladder of success. “It’s not what you know, but who you know” that facilitates getting the next job as an actor, director or producer.

MISHA’S PROBLEMATIC SIGHTING OF A FLYING SAUCER & MYSTERY HELICOPTERS IN THE SEPULVEDA PASS

One Tuesday morning during Easter Week in 1994, Misha called me at home to describe a sighting that he had the previous evening. While driving on the 101 Freeway in the San Fernando Valley he reportedly saw a typical disc shaped UAP flying overhead. It was about 1000 feet up and approximately thirty feet across. Misha was not the only member of the team that was having sightings while driving, but what made this sighting highly unusual was that this saucer according to Misha was being chased by several military helicopters.

Based on my growing suspicion that some UFO sightings are illusory in nature, I told Misha that there were features of his sighting that were problematic. It is important to point out that the San Fernando Valley had a population in 1994 of about one million people. In addition, there are no major US military facilities located nearby. I told him that his assessment that the military helicopters were chasing an “alien craft” didn’t make much sense. The flight characteristics of some UAPs include their ability to fly circles around top performance military aircraft. Slow moving helicopters in pursuit mode would never be able to keep up with a “real flying saucer.” So, then what was going on?

Reverse Engineered Craft was not a likely Explanation

I suggested to Misha another possibility. What if the flying disc were a top-secret prototype military device? Then, perhaps the helicopters were escorting it rather than chasing it. This notion was reminiscent of the famous Cash-Landrum Incident in which supposedly a reverse engineered radioactive craft accompanied by US military helicopters injured several witnesses on the ground. However, there was a problem with this possible explanation. The densely populated San Fernando Valley was the least likely place for the authorities to test such a craft. Just imagine the uproar with thousands of witnesses if the saucer had to stage an emergency landing in a community of a million people. Prized government/corporate assets were better kept secure, way out in the desert where they might be secretly developed, and test flown.

I told Misha that the entire sighting might have been a kind of “theater of the mind production.” (This conversation occurred years before I coined the term Virtual Experience describing the role of illusion as a mechanism of contact.) Instead, I told Misha that the disc he had seen over the 101 might be the product of some kind of advanced alien “mind control” technology.

“Helicopters” vs Bizarre Visual Displays

After making this sweeping speculative analysis of Misha’s encounter on the phone, and feeling quite proud of myself at that, I said good-bye to my contact team buddy. I set off to work, driving on the 405 Freeway. I didn’t want to be late for the noon doctors’ meeting. Back in 1994 my department was still offering fresh donuts at conference and I didn’t want to miss my share.

So, there I was, driving through a sea of cars, on what seemed like a normal Tuesday afternoon. Or was it? As I reached the middle portion of the Sepulveda Pass, I noticed something a bit strange. Above the eastern rim of the canyon, I saw two military helicopters. This in and of itself was strange. There are no major military bases located near the City of Los Angeles. What was even more bizarre was that both choppers were vintage aircraft. One was an old Sikorsky, the kind first used in the Korean War. I recognized its typical large rounded nose with the cockpit located high up above the main cabin. The other was a Huey, a Bell UH 205, the standard workhorse helicopter of the Vietnam War.

I was immediately struck by the wild colors on both craft. The Sikorsky, instead of the standard military dark green was a brilliant candy color green. It looked like something out of a circus. The Huey appeared a bit more respectable. It was painted a darker olive color, but the bright green circle surrounded the US star insignia on the side of the craft just didn’t look right. Both helicopters were slowly moving back and forth above the over the canyon. They appeared to be no more than 200 feet above the rim. This was several hundred feet below the minimum altitude required by government regulations when flying over densely populated areas.

A Coincidence or an Example of what John Keel Would call the “Reflective Factor.”

I thought to myself, “This is very strange.” I have a conversation with Misha about his sighting possibly being a simulated visual display and then I am witness to craft that were fit for a carnival. I had specifically mentioned to Misha the notion that helicopters might be used as props in his sighting. Now I was witness to not one, but two bizarre “identified flying objects.”

Was this just an amazing coincidence, or was I being given a rather theatrical visual display similar to Misha’s? The sequence of events in retrospect suggests that the “reflective” aspect of UFO intelligence as described by John Keel was in effect. I had formulated a “belief” that the craft and helicopters from the previous night were illusory in nature, and as if to confirm my “pet theory” bizarre helicopters were flying overhead. Things got even stranger however. I wondered if Misha’s sighting was a kind of a test as to whether I would choose to attempt to interact with UFO intelligence.

On the chance that the choppers were psi mediated visual displays and not “physically real” and were produced by a telepathic non-human intelligence that might be able to communicate with me, I decided to “send out” a mental message of welcome. This, after all, was part of the contact protocols that I was employing during fieldwork. As my vehicle approached the top of the Sepulveda Pass, I was doing about 55 miles per hour. I watched the helicopters located now above me and to the right. They were still moving back and forth perpendicular to the freeway.

Human Initiated Contact Event: Was a Consciousness Connection Evident?

Not actually expecting a response from the craft overhead, I sent out a mental message of welcome. My 1983 Toyota Camry reached the crest of the Sepulveda Pass. The San Fernando Valley stretched out before me. As always, I took pleasure in the spectacular panoramic view. I accelerated as I headed down the hill into the Valley. To my surprise, I noticed that the Huey had broken away from the Sikorsky. It was headed my way! Just another coincidence?

The Huey was now above my vehicle, and I noticed that it was descending rapidly. It kept pace with me, flying just a few dozen yards out front. I had a perfect view of its underbelly through my windshield. The chopper leveled out at less than 100 feet above the roadway. I could hear the chopper’s engines, but they seemed quite muffled. The roar should have been deafening, but it wasn’t. My heart pounding, I continued to silently chant welcoming thoughts.

For about one mile, we traveled together. As we passed the Sepulveda Basin Dam, the Huey moved off to the west. I looked towards the walls of the reservoir, (a favorite “shoot site” for film crews.) The large concrete plaza in front the dam was totally deserted. Apparently, the choppers were not part of a Hollywood action movie being filmed on the spillway of the reservoir.

After the medical conference, I worked an evening shift in the ER. I then called Misha and told him about the helicopters in the Sepulveda Pass. Was the appearance of the helicopters an example of the “reflective aspect” as described by John Keel? Did I really have a contact experience while driving through the Sepulveda Pass? I suppose skeptics would reject any positive interpretation of the events as nothing more than “UFO fan club wishful thinking.” Coincidence might explain all. I should point out however that prior to this experience, I had never been buzzed by a helicopter while driving, never before and never since for that matter. It all might have occurred by chance. But I don’t think so!

Addendum: A much expanded, footnoted version of this article appears in the anthology “A Greater Reality” edited by Reinerio Hernandez. This multivolume work is published by the newly formed The Consciousness and Contact Research Institute (CCRI) and supports the concept that consciousness rather than mass/energy is the wellspring of creation.
My chapter titled “Report from the Contact Underground: The Consciousness Connection and the Virtual Experience Model” can be accessed at:
https://agreaterreality.com/downloads/articles/Burkes%20-%20Report%20from%20the%20Contact%20Underground.pdf

Other chapters published by CCRI may be viewed at the organization’s web site at:
https://agreaterreality.com

Form additional articles on the Virtual Experience Model, the following links are provided:
This is an overview of the Virtual Experience Model (VEM) with a brief explanation of categories one, two and three.
https://contactunderground.wordpress.com/2022/01/03/the-virtual-experience-model-an-overview/

I further develop the VEM by discussing the traditional Tibetan belief in “tulpas.” These are thought to be more than holographic projects, but rather physical objects and beings.
https://contactunderground.wordpress.com/2022/05/20/the-interdimensional-vs-et-hypothesis-virtual-experiences-and-ufo-sightings-as-thought-forms/

American physician Andrija Puharich’s work with psychic Uri Geller gives a striking example of “virtual memory” a Virtual Experience of the Third Kind.
https://contactunderground.wordpress.com/2022/02/23/andrija-puharich-mds-work-with-uri-geller-supports-the-virtual-experience-model/

I describe field observations of anomalous shooting star visual displays that played an important role in the development of the VEM.
https://contactunderground.wordpress.com/2022/01/20/why-might-ufo-intelligence-hoax-shooting-star-displays-reflections-on-the-virtual-experience-model/

Virtual Experience of the Third Kind: “Virtual Memory” is a concept explored here considering advances in memory science.
https://contactunderground.wordpress.com/2022/02/22/virtual-memory-a-virtual-experience-of-the-third-kind-ve-3/

“Seeing is Believing & Believing is Seeing”
The Consciousness Connection and the Virtual Experience Model
Joseph Burkes MD 2019 edited 2023

A similar chopper, but with a bizarre paint job, buzzed me on the 405 Freeway
IINTRODUCTION

This article is based on my chapter in Volume 2 of the 2022 book “A Greater Reality.” This compendium published and edited by Rey Hernandez can now be viewed without charge on the CCRI, Consciousness and Contact Research Institute’s web site, links provided at the end of this narrative.

A familiar statement by members of the public is, “I’ll believe in flying saucers when I see one.” As the saying goes, “Seeing is believing.” During my many years of contact activism, I have learned that “believing” can also lead to “seeing.” The aim of this report is to describe two important features of the contact experience. The first concerns how UAP intelligences shape encounters depending on the existing beliefs and expectations of contact experiencers. The second theme is that intelligences responsible for flying saucers employ what from a physicalist perspective is “illusion” as a mechanism of contact. I present a case in which both mechanisms were likely employed.

Readers of this blog please note the following: This narrative was originally conceived when I was writing about UFOs from within what can be called a “physicalist” or philosophical materialist’s perspective. This paradigm makes the metaphysical assumption that mass/energy is the wellspring of creation, and that mind/consciousness is merely a product of brain activity.

More recently with the assistance of my friend and publisher Rey Hernandez, I have increasingly viewed this physicalist assumption as flawed. If Consciousness is primary, not mass/energy then the psi mediated mechanisms of contact might be viewed as being closer to the wellspring of creation (and therefore perhaps more “real”) than the construct of our senses that we call “physical reality.”

My changing metaphysical views have been propelled in part by the “simulation hypothesis” that has gained some popularity within professional scientific circles. My growing acceptance of Consciousness being primary, and that the physical world is an illusion therefore compels me to view technologically based psi technology as creating “illusions” within the physical realm that could very well be an illusory simulated reality as well. In Eastern mystical traditions, the illusory nature of the physical world is called “Maya.”

THE CONSCIOUSNESS CONNECTION

It has been said that UAP intelligences are able to access experiencers’ consciousness as readily as you and I access light by turning on a wall switch. Among contact experiencers it is common knowledge that the so-called “aliens” are totally telepathic. In my opinion, such awesome power also allows them to readily access our entire storehouse of memories. This capability, when combined with their ability to create psi mediated “illusions”, enables them to co-create with us any kind of encounter that you and they can “co-imagine.”

THE PHENOMENON IS “REFLECTIVE”: THE RADICAL CONCEPTS INTRODUCED BY JOHN KEEL

John Keel,(1930- 2008) was a legendary UFO and paranormal researcher and author. He published over a dozen books. These include the “The Mothman Prophecies” (1975), that was made into a successful film starring Richard Gere. In 1966, Keel entered into an intense investigation of the flying saucer phenomenon. As part of this study, he read thousands of local newspaper articles on UFO sightings provided by clipping services. He travelled across the United States interviewing hundreds of witnesses. Keel coined the term MIB (Men In Black).

In 1967, after just one year of his intense field investigations, he abandoned the extraterrestrial hypothesis. He did so because of, “an astonishing overlap between psychic phenomena and UFOs...” Famous investigators like Dr. J. Allen Hynek and Dr. Jacques Vallee eventually came to similar conclusions. John Keel was one of ufology’s most controversial writers and his work still influences current debates about the nature of the flying saucer phenomenon.

Keel, in his classic book, “The Mothman Prophecies” discusses how flying saucer intelligence manipulated his own investigations in ways that reinforced his beliefs about what was going on. On page 111 he states,

“I was being led to people and cases to support whatever theory I was working on at the time. I tested this by inventing some rather outlandish ideas. Within days I would receive phone calls, reports, and mail describing elements of those ideas. This was the feedback or reflective effect. Other investigators concerned with solving problems such as how flying saucers are propelled have automatically been fed, or led into, cases in which the witnesses supposedly viewed the interiors of the objects and saw things which confirmed the investigators' theories. If the phenomenon can produce any effect through hallucination, it can easily support any theory.”

As a physician I prefer the term illusion rather than “hallucination” to describe the mechanisms involved in Close Encounters. Hallucinations, from the medical point of view, are manifestation of disease states and should not be applied to encounters with non-human intelligences in which the witnesses are generally not ill.

According to my analysis, psi-mediated technologically induced illusions are being presented to human subjects. This noted, I cannot over emphasize the importance of Keel’s above quote from “The Mothman Prophecies.” In addition, it is important to note that the reflective nature of the contact experience exists on both a societal as well as an individual level. Researchers John Keel, Dr. Jacques Vallee and others have aptly observed that the appearance of the UAPs reflect the cultural expectations of each historic period in which they have manifested.
Thus, to the ancient Chinese, they appeared as “dragons.” During the 1890s airship wave in the USA, they took on the appearance of Zeppelins that would be built a few years later. For the last sixty years, as we have gotten out into space, they are now thought of as “extraterrestrial.”

The following narrative is an example of an encounter that is both “illusory” as well as reflective of one’s own beliefs about what the phenomenon is “supposed to be.”

Mystery Helicopters in the Sepulveda Pass

During the mid 1990s, I was a Working Group Coordinator in Los Angeles for the CE-5 Initiative. This involved staging what I now call Human Initiated Contact Events (HICE). My contact team regularly travelled to remote locations in the high desert. There we used consciousness techniques such as meditation and thought projection to stage limited interactions with UAPs. To our surprise UFOs appeared not only during our fieldwork but also during everyday types of activities. These multiple data points helped me understand the psychic mechanisms used to engineer Close Encounters.

During the five years that I was a contact team leader, my sightings occurred, not only during fieldwork, but also in my West Los Angeles neighborhood. Some of the sightings demonstrated a flat two-dimensional quality. This made me suspect that they were not physical objects at all. Instead they appeared to be visual displays that were being produced by some kind of holographic technology. As the result of these encounters, I developed a new model incorporating the role of illusion as a mechanism of contact. I call this theory, The Virtual Experience Model.

The Virtual Experience Hypothesis

Virtual Experiences of the First Kind (VE-1) are illusory visual displays of structured objects or “alien” beings that typically convince witnesses that they are physical “craft” or “extraterrestrials” beings respectively.

Other categories include the psychic creation of a kind of virtual reality that produces a full sensory illusion that is convincingly real to the human subject. I designate this type as a VE-2.

The final major category is Virtual Experience of the Third Kind (VE-3). In this setting, artificial memories are implanted into the consciousness of the contact experiencer. Although the witness recalls seeing a non-human being or remembers going on-board an ET craft, according to this scenario no such event has actually transpired. The false memory does the job of convincing the witness that was happened was “real”, i.e., a physical event.

A HIGH LEVEL CONTACTEE JOINS THE TEAM

One member of our HICE/CE5 Los Angeles group was a high level contactee from the former Soviet Union. I refer to him as “Misha Goldman”, a pseudonym. He worked as an EKG tech in the Kaiser Hospital where I was employed. He was what you might describe as a “human UFO magnet.” As soon as he joined the group our level of contact, as measured by the appearances of UAPs, increased dramatically. I deemed it highly likely that he had direct telepathic communications with what contactees might call “friends in high places.”

Living just a few miles from Hollywood, “the entertainment capital of the world,” I thought that perhaps Misha’s boost to our contact efforts was analogous to how Hollywood describes climbing the ladder of success. “It’s not what you know, but who you know” that facilitates getting the next job as an actor, director or producer.

MISHA’S PROBLEMATIC SIGHTING OF A FLYING SAUCER & MYSTERY HELICOPTERS IN THE SEPULVEDA PASS

One Tuesday morning during Easter Week in 1994, Misha called me at home to describe a sighting that he had the previous evening. While driving on the 101 Freeway in the San Fernando Valley he reportedly saw a typical disc shaped UAP flying overhead. It was about 1000 feet up and approximately thirty feet across. Misha was not the only member of the team that was having sightings while driving, but what made this sighting highly unusual was that this saucer according to Misha was being chased by several military helicopters.

Based on my growing suspicion that some UFO sightings are illusory in nature, I told Misha that there were features of his sighting that were problematic. It is important to point out that the San Fernando Valley had a population in 1994 of about one million people. In addition, there are no major US military facilities located nearby. I told him that his assessment that the military helicopters were chasing an “alien craft” didn’t make much sense. The flight characteristics of some UAPs include their ability to fly circles around top performance military aircraft. Slow moving helicopters in pursuit mode would never be able to keep up with a “real flying saucer.” So, then what was going on?

Reverse Engineered Craft was not a likely Explanation

I suggested to Misha another possibility. What if the flying disc were a top-secret prototype military device? Then, perhaps the helicopters were escorting it rather than chasing it. This notion was reminiscent of the famous Cash-Landrum Incident in which supposedly a reverse engineered radioactive craft accompanied by US military helicopters injured several witnesses on the ground. However, there was a problem with this possible explanation. The densely populated San Fernando Valley was the least likely place for the authorities to test such a craft. Just imagine the uproar with thousands of witnesses if the saucer had to stage an emergency landing in a community of a million people. Prized government/corporate assets were better kept secure, way out in the desert where they might be secretly developed, and test flown.

I told Misha that the entire sighting might have been a kind of “theater of the mind production.” (This conversation occurred years before I coined the term Virtual Experience describing the role of illusion as a mechanism of contact.) Instead, I told Misha that the disc he had seen over the 101 might be the product of some kind of advanced alien “mind control” technology.

“Helicopters” vs Bizarre Visual Displays

After making this sweeping speculative analysis of Misha’s encounter on the phone, and feeling quite proud of myself at that, I said good-bye to my contact team buddy. I set off to work, driving on the 405 Freeway. I didn’t want to be late for the noon doctors’ meeting. Back in 1994 my department was still offering fresh donuts at conference and I didn’t want to miss my share.

So, there I was, driving through a sea of cars, on what seemed like a normal Tuesday afternoon. Or was it? As I reached the middle portion of the Sepulveda Pass, I noticed something a bit strange. Above the eastern rim of the canyon, I saw two military helicopters. This in and of itself was strange. There are no major military bases located near the City of Los Angeles. What was even more bizarre was that both choppers were vintage aircraft. One was an old Sikorsky, the kind first used in the Korean War. I recognized its typical large rounded nose with the cockpit located high up above the main cabin. The other was a Huey, a Bell UH 205, the standard workhorse helicopter of the Vietnam War.

I was immediately struck by the wild colors on both craft. The Sikorsky, instead of the standard military dark green was a brilliant candy color green. It looked like something out of a circus. The Huey appeared a bit more respectable. It was painted a darker olive color, but the bright green circle surrounded the US star insignia on the side of the craft just didn’t look right. Both helicopters were slowly moving back and forth above the over the canyon. They appeared to be no more than 200 feet above the rim. This was several hundred feet below the minimum altitude required by government regulations when flying over densely populated areas.

A Coincidence or an Example of what John Keel Would call the “Reflective Factor.”

I thought to myself, “This is very strange.” I have a conversation with Misha about his sighting possibly being a simulated visual display and then I am witness to craft that were fit for a carnival. I had specifically mentioned to Misha the notion that helicopters might be used as props in his sighting. Now I was witness to not one, but two bizarre “identified flying objects.”

Was this just an amazing coincidence, or was I being given a rather theatrical visual display similar to Misha’s? The sequence of events in retrospect suggests that the “reflective” aspect of UFO intelligence as described by John Keel was in effect. I had formulated a “belief” that the craft and helicopters from the previous night were illusory in nature, and as if to confirm my “pet theory” bizarre helicopters were flying overhead. Things got even stranger however. I wondered if Misha’s sighting was a kind of a test as to whether I would choose to attempt to interact with UFO intelligence.

On the chance that the choppers were psi mediated visual displays and not “physically real” and were produced by a telepathic non-human intelligence that might be able to communicate with me, I decided to “send out” a mental message of welcome. This, after all, was part of the contact protocols that I was employing during fieldwork. As my vehicle approached the top of the Sepulveda Pass, I was doing about 55 miles per hour. I watched the helicopters located now above me and to the right. They were still moving back and forth perpendicular to the freeway.

Human Initiated Contact Event: Was a Consciousness Connection Evident?

Not actually expecting a response from the craft overhead, I sent out a mental message of welcome. My 1983 Toyota Camry reached the crest of the Sepulveda Pass. The San Fernando Valley stretched out before me. As always, I took pleasure in the spectacular panoramic view. I accelerated as I headed down the hill into the Valley. To my surprise, I noticed that the Huey had broken away from the Sikorsky. It was headed my way! Just another coincidence?

The Huey was now above my vehicle, and I noticed that it was descending rapidly. It kept pace with me, flying just a few dozen yards out front. I had a perfect view of its underbelly through my windshield. The chopper leveled out at less than 100 feet above the roadway. I could hear the chopper’s engines, but they seemed quite muffled. The roar should have been deafening, but it wasn’t. My heart pounding, I continued to silently chant welcoming thoughts.

For about one mile, we traveled together. As we passed the Sepulveda Basin Dam, the Huey moved off to the west. I looked towards the walls of the reservoir, (a favorite “shoot site” for film crews.) The large concrete plaza in front the dam was totally deserted. Apparently, the choppers were not part of a Hollywood action movie being filmed on the spillway of the reservoir.

After the medical conference, I worked an evening shift in the ER. I then called Misha and told him about the helicopters in the Sepulveda Pass. Was the appearance of the helicopters an example of the “reflective aspect” as described by John Keel? Did I really have a contact experience while driving through the Sepulveda Pass? I suppose skeptics would reject any positive interpretation of the events as nothing more than “UFO fan club wishful thinking.” Coincidence might explain all. I should point out however that prior to this experience, I had never been buzzed by a helicopter while driving, never before and never since for that matter. It all might have occurred by chance. But I don’t think so!

Addendum: A much expanded, footnoted version of this article appears in the anthology “A Greater Reality” edited by Reinerio Hernandez. This multivolume work is published by the newly formed The Consciousness and Contact Research Institute (CCRI) and supports the concept that consciousness rather than mass/energy is the wellspring of creation.
My chapter titled “Report from the Contact Underground: The Consciousness Connection and the Virtual Experience Model” can be accessed at:
https://agreaterreality.com/downloads/articles/Burkes%20-%20Report%20from%20the%20Contact%20Underground.pdf

Other chapters published by CCRI may be viewed at the organization’s web site at:
https://agreaterreality.com

Form additional articles on the Virtual Experience Model, the following links are provided:
This is an overview of the Virtual Experience Model (VEM) with a brief explanation of categories one, two and three.
https://contactunderground.wordpress.com/2022/01/03/the-virtual-experience-model-an-overview/

I further develop the VEM by discussing the traditional Tibetan belief in “tulpas.” These are thought to be more than holographic projects, but rather physical objects and beings.
https://contactunderground.wordpress.com/2022/05/20/the-interdimensional-vs-et-hypothesis-virtual-experiences-and-ufo-sightings-as-thought-forms/

American physician Andrija Puharich’s work with psychic Uri Geller gives a striking example of “virtual memory” a Virtual Experience of the Third Kind.
https://contactunderground.wordpress.com/2022/02/23/andrija-puharich-mds-work-with-uri-geller-supports-the-virtual-experience-model/

I describe field observations of anomalous shooting star visual displays that played an important role in the development of the VEM.
https://contactunderground.wordpress.com/2022/01/20/why-might-ufo-intelligence-hoax-shooting-star-displays-reflections-on-the-virtual-experience-model/

Virtual Experience of the Third Kind: “Virtual Memory” is a concept explored here considering advances in memory science.
https://contactunderground.wordpress.com/2022/02/22/virtual-memory-a-virtual-experience-of-the-third-kind-ve-3/

“Seeing is Believing & Believing is Seeing”
The Consciousness Connection and the Virtual Experience Model
Joseph Burkes MD 2019 edited 2023

A similar chopper, but with a bizarre paint job, buzzed me on the 405 Freeway
INTRODUCTION

This article is based on my chapter in Volume 2 of the 2022 book “A Greater Reality.” This compendium published and edited by Rey Hernandez can now be viewed without charge on the CCRI, Consciousness and Contact Research Institute’s web site, links provided at the end of this narrative.

A familiar statement by members of the public is, “I’ll believe in flying saucers when I see one.” As the saying goes, “Seeing is believing.” During my many years of contact activism, I have learned that “believing” can also lead to “seeing.” The aim of this report is to describe two important features of the contact experience. The first concerns how UAP intelligences shape encounters depending on the existing beliefs and expectations of contact experiencers. The second theme is that intelligences responsible for flying saucers employ what from a physicalist perspective is “illusion” as a mechanism of contact. I present a case in which both mechanisms were likely employed.

Readers of this blog please note the following: This narrative was originally conceived when I was writing about UFOs from within what can be called a “physicalist” or philosophical materialist’s perspective. This paradigm makes the metaphysical assumption that mass/energy is the wellspring of creation, and that mind/consciousness is merely a product of brain activity.

More recently with the assistance of my friend and publisher Rey Hernandez, I have increasingly viewed this physicalist assumption as flawed. If Consciousness is primary, not mass/energy then the psi mediated mechanisms of contact might be viewed as being closer to the wellspring of creation (and therefore perhaps more “real”) than the construct of our senses that we call “physical reality.”

My changing metaphysical views have been propelled in part by the “simulation hypothesis” that has gained some popularity within professional scientific circles. My growing acceptance of Consciousness being primary, and that the physical world is an illusion therefore compels me to view technologically based psi technology as creating “illusions” within the physical realm that could very well be an illusory simulated reality as well. In Eastern mystical traditions, the illusory nature of the physical world is called “Maya.”

THE CONSCIOUSNESS CONNECTION

It has been said that UAP intelligences are able to access experiencers’ consciousness as readily as you and I access light by turning on a wall switch. Among contact experiencers it is common knowledge that the so-called “aliens” are totally telepathic. In my opinion, such awesome power also allows them to readily access our entire storehouse of memories. This capability, when combined with their ability to create psi mediated “illusions”, enables them to co-create with us any kind of encounter that you and they can “co-imagine.”

THE PHENOMENON IS “REFLECTIVE”: THE RADICAL CONCEPTS INTRODUCED BY JOHN KEEL

John Keel,(1930- 2008) was a legendary UFO and paranormal researcher and author. He published over a dozen books. These include the “The Mothman Prophecies” (1975), that was made into a successful film starring Richard Gere. In 1966, Keel entered into an intense investigation of the flying saucer phenomenon. As part of this study, he read thousands of local newspaper articles on UFO sightings provided by clipping services. He travelled across the United States interviewing hundreds of witnesses. Keel coined the term MIB (Men In Black).

In 1967, after just one year of his intense field investigations, he abandoned the extraterrestrial hypothesis. He did so because of, “an astonishing overlap between psychic phenomena and UFOs...” Famous investigators like Dr. J. Allen Hynek and Dr. Jacques Vallee eventually came to similar conclusions. John Keel was one of ufology’s most controversial writers and his work still influences current debates about the nature of the flying saucer phenomenon.

Keel, in his classic book, “The Mothman Prophecies” discusses how flying saucer intelligence manipulated his own investigations in ways that reinforced his beliefs about what was going on. On page 111 he states,

“I was being led to people and cases to support whatever theory I was working on at the time. I tested this by inventing some rather outlandish ideas. Within days I would receive phone calls, reports, and mail describing elements of those ideas. This was the feedback or reflective effect. Other investigators concerned with solving problems such as how flying saucers are propelled have automatically been fed, or led into, cases in which the witnesses supposedly viewed the interiors of the objects and saw things which confirmed the investigators' theories. If the phenomenon can produce any effect through hallucination, it can easily support any theory.”

As a physician I prefer the term illusion rather than “hallucination” to describe the mechanisms involved in Close Encounters. Hallucinations, from the medical point of view, are manifestation of disease states and should not be applied to encounters with non-human intelligences in which the witnesses are generally not ill.

According to my analysis, psi-mediated technologically induced illusions are being presented to human subjects. This noted, I cannot over emphasize the importance of Keel’s above quote from “The Mothman Prophecies.” In addition, it is important to note that the reflective nature of the contact experience exists on both a societal as well as an individual level. Researchers John Keel, Dr. Jacques Vallee and others have aptly observed that the appearance of the UAPs reflect the cultural expectations of each historic period in which they have manifested.
Thus, to the ancient Chinese, they appeared as “dragons.” During the 1890s airship wave in the USA, they took on the appearance of Zeppelins that would be built a few years later. For the last sixty years, as we have gotten out into space, they are now thought of as “extraterrestrial.”

The following narrative is an example of an encounter that is both “illusory” as well as reflective of one’s own beliefs about what the phenomenon is “supposed to be.”

Mystery Helicopters in the Sepulveda Pass

During the mid 1990s, I was a Working Group Coordinator in Los Angeles for the CE-5 Initiative. This involved staging what I now call Human Initiated Contact Events (HICE). My contact team regularly travelled to remote locations in the high desert. There we used consciousness techniques such as meditation and thought projection to stage limited interactions with UAPs. To our surprise UFOs appeared not only during our fieldwork but also during everyday types of activities. These multiple data points helped me understand the psychic mechanisms used to engineer Close Encounters.

During the five years that I was a contact team leader, my sightings occurred, not only during fieldwork, but also in my West Los Angeles neighborhood. Some of the sightings demonstrated a flat two-dimensional quality. This made me suspect that they were not physical objects at all. Instead they appeared to be visual displays that were being produced by some kind of holographic technology. As the result of these encounters, I developed a new model incorporating the role of illusion as a mechanism of contact. I call this theory, The Virtual Experience Model.

The Virtual Experience Hypothesis

Virtual Experiences of the First Kind (VE-1) are illusory visual displays of structured objects or “alien” beings that typically convince witnesses that they are physical “craft” or “extraterrestrials” beings respectively.

Other categories include the psychic creation of a kind of virtual reality that produces a full sensory illusion that is convincingly real to the human subject. I designate this type as a VE-2.

The final major category is Virtual Experience of the Third Kind (VE-3). In this setting, artificial memories are implanted into the consciousness of the contact experiencer. Although the witness recalls seeing a non-human being or remembers going on-board an ET craft, according to this scenario no such event has actually transpired. The false memory does the job of convincing the witness that was happened was “real”, i.e., a physical event.

A HIGH LEVEL CONTACTEE JOINS THE TEAM

One member of our HICE/CE5 Los Angeles group was a high level contactee from the former Soviet Union. I refer to him as “Misha Goldman”, a pseudonym. He worked as an EKG tech in the Kaiser Hospital where I was employed. He was what you might describe as a “human UFO magnet.” As soon as he joined the group our level of contact, as measured by the appearances of UAPs, increased dramatically. I deemed it highly likely that he had direct telepathic communications with what contactees might call “friends in high places.”

Living just a few miles from Hollywood, “the entertainment capital of the world,” I thought that perhaps Misha’s boost to our contact efforts was analogous to how Hollywood describes climbing the ladder of success. “It’s not what you know, but who you know” that facilitates getting the next job as an actor, director or producer.

MISHA’S PROBLEMATIC SIGHTING OF A FLYING SAUCER & MYSTERY HELICOPTERS IN THE SEPULVEDA PASS

One Tuesday morning during Easter Week in 1994, Misha called me at home to describe a sighting that he had the previous evening. While driving on the 101 Freeway in the San Fernando Valley he reportedly saw a typical disc shaped UAP flying overhead. It was about 1000 feet up and approximately thirty feet across. Misha was not the only member of the team that was having sightings while driving, but what made this sighting highly unusual was that this saucer according to Misha was being chased by several military helicopters.

Based on my growing suspicion that some UFO sightings are illusory in nature, I told Misha that there were features of his sighting that were problematic. It is important to point out that the San Fernando Valley had a population in 1994 of about one million people. In addition, there are no major US military facilities located nearby. I told him that his assessment that the military helicopters were chasing an “alien craft” didn’t make much sense. The flight characteristics of some UAPs include their ability to fly circles around top performance military aircraft. Slow moving helicopters in pursuit mode would never be able to keep up with a “real flying saucer.” So, then what was going on?

Reverse Engineered Craft was not a likely Explanation

I suggested to Misha another possibility. What if the flying disc were a top-secret prototype military device? Then, perhaps the helicopters were escorting it rather than chasing it. This notion was reminiscent of the famous Cash-Landrum Incident in which supposedly a reverse engineered radioactive craft accompanied by US military helicopters injured several witnesses on the ground. However, there was a problem with this possible explanation. The densely populated San Fernando Valley was the least likely place for the authorities to test such a craft. Just imagine the uproar with thousands of witnesses if the saucer had to stage an emergency landing in a community of a million people. Prized government/corporate assets were better kept secure, way out in the desert where they might be secretly developed, and test flown.

I told Misha that the entire sighting might have been a kind of “theater of the mind production.” (This conversation occurred years before I coined the term Virtual Experience describing the role of illusion as a mechanism of contact.) Instead, I told Misha that the disc he had seen over the 101 might be the product of some kind of advanced alien “mind control” technology.

“Helicopters” vs Bizarre Visual Displays

After making this sweeping speculative analysis of Misha’s encounter on the phone, and feeling quite proud of myself at that, I said good-bye to my contact team buddy. I set off to work, driving on the 405 Freeway. I didn’t want to be late for the noon doctors’ meeting. Back in 1994 my department was still offering fresh donuts at conference and I didn’t want to miss my share.

So, there I was, driving through a sea of cars, on what seemed like a normal Tuesday afternoon. Or was it? As I reached the middle portion of the Sepulveda Pass, I noticed something a bit strange. Above the eastern rim of the canyon, I saw two military helicopters. This in and of itself was strange. There are no major military bases located near the City of Los Angeles. What was even more bizarre was that both choppers were vintage aircraft. One was an old Sikorsky, the kind first used in the Korean War. I recognized its typical large rounded nose with the cockpit located high up above the main cabin. The other was a Huey, a Bell UH 205, the standard workhorse helicopter of the Vietnam War.

I was immediately struck by the wild colors on both craft. The Sikorsky, instead of the standard military dark green was a brilliant candy color green. It looked like something out of a circus. The Huey appeared a bit more respectable. It was painted a darker olive color, but the bright green circle surrounded the US star insignia on the side of the craft just didn’t look right. Both helicopters were slowly moving back and forth above the over the canyon. They appeared to be no more than 200 feet above the rim. This was several hundred feet below the minimum altitude required by government regulations when flying over densely populated areas.

A Coincidence or an Example of what John Keel Would call the “Reflective Factor.”

I thought to myself, “This is very strange.” I have a conversation with Misha about his sighting possibly being a simulated visual display and then I am witness to craft that were fit for a carnival. I had specifically mentioned to Misha the notion that helicopters might be used as props in his sighting. Now I was witness to not one, but two bizarre “identified flying objects.”

Was this just an amazing coincidence, or was I being given a rather theatrical visual display similar to Misha’s? The sequence of events in retrospect suggests that the “reflective” aspect of UFO intelligence as described by John Keel was in effect. I had formulated a “belief” that the craft and helicopters from the previous night were illusory in nature, and as if to confirm my “pet theory” bizarre helicopters were flying overhead. Things got even stranger however. I wondered if Misha’s sighting was a kind of a test as to whether I would choose to attempt to interact with UFO intelligence.

On the chance that the choppers were psi mediated visual displays and not “physically real” and were produced by a telepathic non-human intelligence that might be able to communicate with me, I decided to “send out” a mental message of welcome. This, after all, was part of the contact protocols that I was employing during fieldwork. As my vehicle approached the top of the Sepulveda Pass, I was doing about 55 miles per hour. I watched the helicopters located now above me and to the right. They were still moving back and forth perpendicular to the freeway.

Human Initiated Contact Event: Was a Consciousness Connection Evident?

Not actually expecting a response from the craft overhead, I sent out a mental message of welcome. My 1983 Toyota Camry reached the crest of the Sepulveda Pass. The San Fernando Valley stretched out before me. As always, I took pleasure in the spectacular panoramic view. I accelerated as I headed down the hill into the Valley. To my surprise, I noticed that the Huey had broken away from the Sikorsky. It was headed my way! Just another coincidence?

The Huey was now above my vehicle, and I noticed that it was descending rapidly. It kept pace with me, flying just a few dozen yards out front. I had a perfect view of its underbelly through my windshield. The chopper leveled out at less than 100 feet above the roadway. I could hear the chopper’s engines, but they seemed quite muffled. The roar should have been deafening, but it wasn’t. My heart pounding, I continued to silently chant welcoming thoughts.

For about one mile, we traveled together. As we passed the Sepulveda Basin Dam, the Huey moved off to the west. I looked towards the walls of the reservoir, (a favorite “shoot site” for film crews.) The large concrete plaza in front the dam was totally deserted. Apparently, the choppers were not part of a Hollywood action movie being filmed on the spillway of the reservoir.

After the medical conference, I worked an evening shift in the ER. I then called Misha and told him about the helicopters in the Sepulveda Pass. Was the appearance of the helicopters an example of the “reflective aspect” as described by John Keel? Did I really have a contact experience while driving through the Sepulveda Pass? I suppose skeptics would reject any positive interpretation of the events as nothing more than “UFO fan club wishful thinking.” Coincidence might explain all. I should point out however that prior to this experience, I had never been buzzed by a helicopter while driving, never before and never since for that matter. It all might have occurred by chance. But I don’t think so!

Addendum: A much expanded, footnoted version of this article appears in the anthology “A Greater Reality” edited by Reinerio Hernandez. This multivolume work is published by the newly formed The Consciousness and Contact Research Institute (CCRI) and supports the concept that consciousness rather than mass/energy is the wellspring of creation.
My chapter titled “Report from the Contact Underground: The Consciousness Connection and the Virtual Experience Model” can be accessed at:
https://agreaterreality.com/downloads/articles/Burkes%20-%20Report%20from%20the%20Contact%20Underground.pdf

Other chapters published by CCRI may be viewed at the organization’s web site at:
https://agreaterreality.com

Form additional articles on the Virtual Experience Model, the following links are provided:
This is an overview of the Virtual Experience Model (VEM) with a brief explanation of categories one, two and three.
https://contactunderground.wordpress.com/2022/01/03/the-virtual-experience-model-an-overview/

I further develop the VEM by discussing the traditional Tibetan belief in “tulpas.” These are thought to be more than holographic projects, but rather physical objects and beings.
https://contactunderground.wordpress.com/2022/05/20/the-interdimensional-vs-et-hypothesis-virtual-experiences-and-ufo-sightings-as-thought-forms/

American physician Andrija Puharich’s work with psychic Uri Geller gives a striking example of “virtual memory” a Virtual Experience of the Third Kind.
https://contactunderground.wordpress.com/2022/02/23/andrija-puharich-mds-work-with-uri-geller-supports-the-virtual-experience-model/

I describe field observations of anomalous shooting star visual displays that played an important role in the development of the VEM.
https://contactunderground.wordpress.com/2022/01/20/why-might-ufo-intelligence-hoax-shooting-star-displays-reflections-on-the-virtual-experience-model/

Virtual Experience of the Third Kind: “Virtual Memory” is a concept explored here considering advances in memory science.
https://contactunderground.wordpress.com/2022/02/22/virtual-memory-a-virtual-experience-of-the-third-kind-ve-3/

“Seeing is Believing & Believing is Seeing”
The Consciousness Connection and the Virtual Experience Model
Joseph Burkes MD 2019 edited 2023

A similar chopper, but with a bizarre paint job buzzed me on the 405 Freeway .
INTRODUCTION

This article is based on my chapter in Volume 2 of the 2022 book “A Greater Reality.” This compendium published and edited by Rey Hernandez can now be viewed without charge on the CCRI, Consciousness and Contact Research Institute’s web site, links provided at the end of this narrative.

A familiar statement by members of the public is, “I’ll believe in flying saucers when I see one.” As the saying goes, “Seeing is believing.” During my many years of contact activism, I have learned that “believing” can also lead to “seeing.” The aim of this report is to describe two important features of the contact experience. The first concerns how UAP intelligences shape encounters depending on the existing beliefs and expectations of contact experiencers. The second theme is that intelligences responsible for flying saucers employ what from a physicalist perspective is “illusion” as a mechanism of contact. I present a case in which both mechanisms were likely employed.

Readers of this blog please note the following: This narrative was originally conceived when I was writing about UFOs from within what can be called a “physicalist” or philosophical materialist’s perspective. This paradigm makes the metaphysical assumption that mass/energy is the wellspring of creation, and that mind/consciousness is merely a product of brain activity.

More recently with the assistance of my friend and publisher Rey Hernandez, I have increasingly viewed this physicalist assumption as flawed. If Consciousness is primary, not mass/energy then the psi mediated mechanisms of contact might be viewed as being closer to the wellspring of creation (and therefore perhaps more “real”) than the construct of our senses that we call “physical reality.”

My changing metaphysical views have been propelled in part by the “simulation hypothesis” that has gained some popularity within professional scientific circles. My growing acceptance of Consciousness being primary, and that the physical world is an illusion therefore compels me to view technologically based psi technology as creating “illusions” within the physical realm that could very well be an illusory simulated reality as well. In Eastern mystical traditions, the illusory nature of the physical world is called “Maya.”

THE CONSCIOUSNESS CONNECTION

It has been said that UAP intelligences are able to access experiencers’ consciousness as readily as you and I access light by turning on a wall switch. Among contact experiencers it is common knowledge that the so-called “aliens” are totally telepathic. In my opinion, such awesome power also allows them to readily access our entire storehouse of memories. This capability, when combined with their ability to create psi mediated “illusions”, enables them to co-create with us any kind of encounter that you and they can “co-imagine.”

THE PHENOMENON IS “REFLECTIVE”: THE RADICAL CONCEPTS INTRODUCED BY JOHN KEEL

John Keel,(1930- 2008) was a legendary UFO and paranormal researcher and author. He published over a dozen books. These include the “The Mothman Prophecies” (1975), that was made into a successful film starring Richard Gere. In 1966, Keel entered into an intense investigation of the flying saucer phenomenon. As part of this study, he read thousands of local newspaper articles on UFO sightings provided by clipping services. He travelled across the United States interviewing hundreds of witnesses. Keel coined the term MIB (Men In Black).

In 1967, after just one year of his intense field investigations, he abandoned the extraterrestrial hypothesis. He did so because of, “an astonishing overlap between psychic phenomena and UFOs...” Famous investigators like Dr. J. Allen Hynek and Dr. Jacques Vallee eventually came to similar conclusions. John Keel was one of ufology’s most controversial writers and his work still influences current debates about the nature of the flying saucer phenomenon.

Keel, in his classic book, “The Mothman Prophecies” discusses how flying saucer intelligence manipulated his own investigations in ways that reinforced his beliefs about what was going on. On page 111 he states,

“I was being led to people and cases to support whatever theory I was working on at the time. I tested this by inventing some rather outlandish ideas. Within days I would receive phone calls, reports, and mail describing elements of those ideas. This was the feedback or reflective effect. Other investigators concerned with solving problems such as how flying saucers are propelled have automatically been fed, or led into, cases in which the witnesses supposedly viewed the interiors of the objects and saw things which confirmed the investigators' theories. If the phenomenon can produce any effect through hallucination, it can easily support any theory.”

As a physician I prefer the term illusion rather than “hallucination” to describe the mechanisms involved in Close Encounters. Hallucinations, from the medical point of view, are manifestation of disease states and should not be applied to encounters with non-human intelligences in which the witnesses are generally not ill.

According to my analysis, psi-mediated technologically induced illusions are being presented to human subjects. This noted, I cannot over emphasize the importance of Keel’s above quote from “The Mothman Prophecies.” In addition, it is important to note that the reflective nature of the contact experience exists on both a societal as well as an individual level. Researchers John Keel, Dr. Jacques Vallee and others have aptly observed that the appearance of the UAPs reflect the cultural expectations of each historic period in which they have manifested.
Thus, to the ancient Chinese, they appeared as “dragons.” During the 1890s airship wave in the USA, they took on the appearance of Zeppelins that would be built a few years later. For the last sixty years, as we have gotten out into space, they are now thought of as “extraterrestrial.”

The following narrative is an example of an encounter that is both “illusory” as well as reflective of one’s own beliefs about what the phenomenon is “supposed to be.”

Mystery Helicopters in the Sepulveda Pass

During the mid 1990s, I was a Working Group Coordinator in Los Angeles for the CE-5 Initiative. This involved staging what I now call Human Initiated Contact Events (HICE). My contact team regularly travelled to remote locations in the high desert. There we used consciousness techniques such as meditation and thought projection to stage limited interactions with UAPs. To our surprise UFOs appeared not only during our fieldwork but also during everyday types of activities. These multiple data points helped me understand the psychic mechanisms used to engineer Close Encounters.

During the five years that I was a contact team leader, my sightings occurred, not only during fieldwork, but also in my West Los Angeles neighborhood. Some of the sightings demonstrated a flat two-dimensional quality. This made me suspect that they were not physical objects at all. Instead they appeared to be visual displays that were being produced by some kind of holographic technology. As the result of these encounters, I developed a new model incorporating the role of illusion as a mechanism of contact. I call this theory, The Virtual Experience Model.

The Virtual Experience Hypothesis

Virtual Experiences of the First Kind (VE-1) are illusory visual displays of structured objects or “alien” beings that typically convince witnesses that they are physical “craft” or “extraterrestrials” beings respectively.

Other categories include the psychic creation of a kind of virtual reality that produces a full sensory illusion that is convincingly real to the human subject. I designate this type as a VE-2.

The final major category is Virtual Experience of the Third Kind (VE-3). In this setting, artificial memories are implanted into the consciousness of the contact experiencer. Although the witness recalls seeing a non-human being or remembers going on-board an ET craft, according to this scenario no such event has actually transpired. The false memory does the job of convincing the witness that was happened was “real”, i.e., a physical event.

A HIGH LEVEL CONTACTEE JOINS THE TEAM

One member of our HICE/CE5 Los Angeles group was a high level contactee from the former Soviet Union. I refer to him as “Misha Goldman”, a pseudonym. He worked as an EKG tech in the Kaiser Hospital where I was employed. He was what you might describe as a “human UFO magnet.” As soon as he joined the group our level of contact, as measured by the appearances of UAPs, increased dramatically. I deemed it highly likely that he had direct telepathic communications with what contactees might call “friends in high places.”

Living just a few miles from Hollywood, “the entertainment capital of the world,” I thought that perhaps Misha’s boost to our contact efforts was analogous to how Hollywood describes climbing the ladder of success. “It’s not what you know, but who you know” that facilitates getting the next job as an actor, director or producer.

MISHA’S PROBLEMATIC SIGHTING OF A FLYING SAUCER & MYSTERY HELICOPTERS IN THE SEPULVEDA PASS

One Tuesday morning during Easter Week in 1994, Misha called me at home to describe a sighting that he had the previous evening. While driving on the 101 Freeway in the San Fernando Valley he reportedly saw a typical disc shaped UAP flying overhead. It was about 1000 feet up and approximately thirty feet across. Misha was not the only member of the team that was having sightings while driving, but what made this sighting highly unusual was that this saucer according to Misha was being chased by several military helicopters.

Based on my growing suspicion that some UFO sightings are illusory in nature, I told Misha that there were features of his sighting that were problematic. It is important to point out that the San Fernando Valley had a population in 1994 of about one million people. In addition, there are no major US military facilities located nearby. I told him that his assessment that the military helicopters were chasing an “alien craft” didn’t make much sense. The flight characteristics of some UAPs include their ability to fly circles around top performance military aircraft. Slow moving helicopters in pursuit mode would never be able to keep up with a “real flying saucer.” So, then what was going on?

Reverse Engineered Craft was not a likely Explanation

I suggested to Misha another possibility. What if the flying disc were a top-secret prototype military device? Then, perhaps the helicopters were escorting it rather than chasing it. This notion was reminiscent of the famous Cash-Landrum Incident in which supposedly a reverse engineered radioactive craft accompanied by US military helicopters injured several witnesses on the ground. However, there was a problem with this possible explanation. The densely populated San Fernando Valley was the least likely place for the authorities to test such a craft. Just imagine the uproar with thousands of witnesses if the saucer had to stage an emergency landing in a community of a million people. Prized government/corporate assets were better kept secure, way out in the desert where they might be secretly developed, and test flown.

I told Misha that the entire sighting might have been a kind of “theater of the mind production.” (This conversation occurred years before I coined the term Virtual Experience describing the role of illusion as a mechanism of contact.) Instead, I told Misha that the disc he had seen over the 101 might be the product of some kind of advanced alien “mind control” technology.

“Helicopters” vs Bizarre Visual Displays

After making this sweeping speculative analysis of Misha’s encounter on the phone, and feeling quite proud of myself at that, I said good-bye to my contact team buddy. I set off to work, driving on the 405 Freeway. I didn’t want to be late for the noon doctors’ meeting. Back in 1994 my department was still offering fresh donuts at conference and I didn’t want to miss my share.

So, there I was, driving through a sea of cars, on what seemed like a normal Tuesday afternoon. Or was it? As I reached the middle portion of the Sepulveda Pass, I noticed something a bit strange. Above the eastern rim of the canyon, I saw two military helicopters. This in and of itself was strange. There are no major military bases located near the City of Los Angeles. What was even more bizarre was that both choppers were vintage aircraft. One was an old Sikorsky, the kind first used in the Korean War. I recognized its typical large rounded nose with the cockpit located high up above the main cabin. The other was a Huey, a Bell UH 205, the standard workhorse helicopter of the Vietnam War.

I was immediately struck by the wild colors on both craft. The Sikorsky, instead of the standard military dark green was a brilliant candy color green. It looked like something out of a circus. The Huey appeared a bit more respectable. It was painted a darker olive color, but the bright green circle surrounded the US star insignia on the side of the craft just didn’t look right. Both helicopters were slowly moving back and forth above the over the canyon. They appeared to be no more than 200 feet above the rim. This was several hundred feet below the minimum altitude required by government regulations when flying over densely populated areas.

A Coincidence or an Example of what John Keel Would call the “Reflective Factor.”

I thought to myself, “This is very strange.” I have a conversation with Misha about his sighting possibly being a simulated visual display and then I am witness to craft that were fit for a carnival. I had specifically mentioned to Misha the notion that helicopters might be used as props in his sighting. Now I was witness to not one, but two bizarre “identified flying objects.”

Was this just an amazing coincidence, or was I being given a rather theatrical visual display similar to Misha’s? The sequence of events in retrospect suggests that the “reflective” aspect of UFO intelligence as described by John Keel was in effect. I had formulated a “belief” that the craft and helicopters from the previous night were illusory in nature, and as if to confirm my “pet theory” bizarre helicopters were flying overhead. Things got even stranger however. I wondered if Misha’s sighting was a kind of a test as to whether I would choose to attempt to interact with UFO intelligence.

On the chance that the choppers were psi mediated visual displays and not “physically real” and were produced by a telepathic non-human intelligence that might be able to communicate with me, I decided to “send out” a mental message of welcome. This, after all, was part of the contact protocols that I was employing during fieldwork. As my vehicle approached the top of the Sepulveda Pass, I was doing about 55 miles per hour. I watched the helicopters located now above me and to the right. They were still moving back and forth perpendicular to the freeway.

Human Initiated Contact Event: Was a Consciousness Connection Evident?

Not actually expecting a response from the craft overhead, I sent out a mental message of welcome. My 1983 Toyota Camry reached the crest of the Sepulveda Pass. The San Fernando Valley stretched out before me. As always, I took pleasure in the spectacular panoramic view. I accelerated as I headed down the hill into the Valley. To my surprise, I noticed that the Huey had broken away from the Sikorsky. It was headed my way! Just another coincidence?

The Huey was now above my vehicle, and I noticed that it was descending rapidly. It kept pace with me, flying just a few dozen yards out front. I had a perfect view of its underbelly through my windshield. The chopper leveled out at less than 100 feet above the roadway. I could hear the chopper’s engines, but they seemed quite muffled. The roar should have been deafening, but it wasn’t. My heart pounding, I continued to silently chant welcoming thoughts.

For about one mile, we traveled together. As we passed the Sepulveda Basin Dam, the Huey moved off to the west. I looked towards the walls of the reservoir, (a favorite “shoot site” for film crews.) The large concrete plaza in front the dam was totally deserted. Apparently, the choppers were not part of a Hollywood action movie being filmed on the spillway of the reservoir.

After the medical conference, I worked an evening shift in the ER. I then called Misha and told him about the helicopters in the Sepulveda Pass. Was the appearance of the helicopters an example of the “reflective aspect” as described by John Keel? Did I really have a contact experience while driving through the Sepulveda Pass? I suppose skeptics would reject any positive interpretation of the events as nothing more than “UFO fan club wishful thinking.” Coincidence might explain all. I should point out however that prior to this experience, I had never been buzzed by a helicopter while driving, never before and never since for that matter. It all might have occurred by chance. But I don’t think so!

Addendum: A much expanded, footnoted version of this article appears in the anthology “A Greater Reality” edited by Reinerio Hernandez. This multivolume work is published by the newly formed The Consciousness and Contact Research Institute (CCRI) and supports the concept that consciousness rather than mass/energy is the wellspring of creation.
My chapter titled “Report from the Contact Underground: The Consciousness Connection and the Virtual Experience Model” can be accessed at:
https://agreaterreality.com/downloads/articles/Burkes%20-%20Report%20from%20the%20Contact%20Underground.pdf

Other chapters published by CCRI may be viewed at the organization’s web site at:
https://agreaterreality.com

Form additional articles on the Virtual Experience Model, the following links are provided:
This is an overview of the Virtual Experience Model (VEM) with a brief explanation of categories one, two and three.
https://contactunderground.wordpress.com/2022/01/03/the-virtual-experience-model-an-overview/

I further develop the VEM by discussing the traditional Tibetan belief in “tulpas.” These are thought to be more than holographic projects, but rather physical objects and beings.
https://contactunderground.wordpress.com/2022/05/20/the-interdimensional-vs-et-hypothesis-virtual-experiences-and-ufo-sightings-as-thought-forms/

American physician Andrija Puharich’s work with psychic Uri Geller gives a striking example of “virtual memory” a Virtual Experience of the Third Kind.
https://contactunderground.wordpress.com/2022/02/23/andrija-puharich-mds-work-with-uri-geller-supports-the-virtual-experience-model/

I describe field observations of anomalous shooting star visual displays that played an important role in the development of the VEM.
https://contactunderground.wordpress.com/2022/01/20/why-might-ufo-intelligence-hoax-shooting-star-displays-reflections-on-the-virtual-experience-model/

Virtual Experience of the Third Kind: “Virtual Memory” is a concept explored here considering advances in memory science.
https://contactunderground.wordpress.com/2022/02/22/virtual-memory-a-virtual-experience-of-the-third-kind-ve-3/

https://preview.redd.it/ad2tj4pku41d1.png?width=1920&format=png&auto=webp&s=ff5c3973dcc6ebb929c8ec59b20b06815f3200fa
Every month “plumbers near me” is searched up to 800,000 times globally (Google Keyword Planner. 2024).
Is your plumbing company a top result in your target location?
To thrive, your plumbing business needs to be visible where most potential customers are searching, Google.
This guide will provide you with top Plumber SEO tips to enhance your plumbing business’s online visibility.

First, what is Plumber SEO?

Plumber SEO (Search Engine Optimization) is the practice of affecting local search engine rankings for plumbers. Plumber SEO is a subspecialty of Local SEO, which is the practice of affecting local search engine rankings.

Understanding Why You Should Do Plumber SEO

Plumber SEO is crucial because it helps your plumbing service appear in search results when potential customers in your area look for the services you offer.
A cool 68.7% of all clicks go to the top three organic search results.
If you're not effective with SEO you're invisible (Unless you're paying to play).

Can You Do Plumber SEO Yourself?

Yes, you can certainly get started with the basics of Plumber SEO, but advanced SEO, like Technical SEO, will require a technical specialization.
The most accessible way to learn is through reputable sources like Barry Schwartz's Search Engine Roundtable and experienced Local SEO professionals like Joy Hawkins.
Let's get started with some basics.

1. Optimize Your Google Business Profile

https://preview.redd.it/n7u78h3yu41d1.png?width=1277&format=png&auto=webp&s=91fb5b4a5ffa946d75c4f582ca43904ca5233c10
To appear in Google’s local search results, including the Map Pack, start with your Google Business Profile (GBP). Here’s how to optimize it:
Claim and Set Up Your Google Profile
If you're not on the map already, add your business name and category. Choose a primary category such as "Plumber" and you can add more later for more specific services like Gas Installation Service, Drainage Service, or Bathroom Remodeler.
Complete Your Profile Details
Review Darren Shaw's Whitespark Local Search Ranking Factors to see how you should prioritize your time.
If you're here doing pre-research before you even start a plumbing business take advantage of the knowledge that the keywords in your business name and the proximity to the location you want to rank in are top-ranking factors.
Set up your service area and you can choose up to 20 locations, but the guideline is that it must be no longer than a 2-hour drive from where your business is based.

2. Local Citations and Reviews

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Most business directories list your business name, address, and phone number. These listings are known as NAP citations. Consistent NAP citations across various directories improve your Local SEO.
Here’s how to get started:
Get Listed with Top Local Directories
You can either use a data aggregator service to list you on multiple directories or take care of some of the free ones first.
Once you're verified for Google Business Profile you can import your business onto Bing as well with a few clicks.
Don't forget to get listed on Yelp as well since Apple Map searches rely on data from Yelp. Facebook and Instagram also allow you to put your address which helps your Local SEO.
YellowPages, Better Business Bureau, and Manta are some free ones to get as well.

3. Boost Your Reviews

Reviews not only enhance your credibility but also improve your SEO rankings. Here are some effective ways to gather more reviews:

• Use Google’s Business Profile Manager
• Get a QR Code that uses a link from GBP to request a review and a Business Card to leave for customers.
• Follow-Up Call or Email Requesting Feedback
• Email Signature with your website link and a link to leave a review.

4. Keyword Research for Targeted Visibility

Understanding what potential customers search for helps tailor your website content to meet their needs. Effective keyword research is the foundation of successful SEO.
Identify Service-Related Keywords
Identifying the right keywords is the first step in creating content that attracts potential customers. Here’s how to get started:
List Your Services
Start by making a comprehensive list of all the plumbing services you offer. Think about every specific service you provide, no matter how niche. A detailed list might include: Drain unblocking, Burst pipe repair, Drain Cleaning, Toilet installation, Water heater repair, Sewer line inspection and repair
Listing these services helps you understand the scope of your business and provides a basis for keyword research. Make sure to include all services, even those you might consider minor, as they can attract targeted searches from potential customers looking for specific help.
Use Keyword Tools
Once you have your list of services, the next step is to use keyword research tools to find relevant keywords that potential customers are searching for. Here’s how to leverage these tools:
Google Keyword Planner
Google's Keyword Planner is a free tool that helps you find keywords related to your services. Here’s how to use it effectively:
Enter Your Services
Input the list of services you created into the tool. For example, if you offer "drain cleaning," enter this term into the Keyword Planner.
Analyze Keyword Suggestions
The tool will generate a list of related keywords, showing their search volumes and competition levels. Look for keywords with a high search volume and low to medium competition. These are the sweet spots that can drive significant traffic to your site.
Include Local Modifiers
Add local modifiers to your keywords to target searches in your service area. For example, “drain cleaning near me” or “emergency plumber in [your city].” This helps attract customers who are looking for services in specific locations.
Develop individual pages for each service, optimized with relevant keywords. Each page should include the following elements:
Create Service-Specific Pages
By creating dedicated, optimized pages for each service, you can attract more targeted traffic and convert visitors into customers. These pages not only improve your SEO but also provide valuable information to potential clients, helping them choose your services with confidence.
Once you have identified the right keywords, the next step is to create dedicated pages for each service you offer. Here’s how to optimize these pages:
Service Areas
Clearly list the areas you serve for each service. This helps with local SEO and lets potential customers know if you can assist them in their location. For example:
"We proudly offer our drain cleaning services to residents in [Your City] and surrounding areas, including [Nearby City 1], [Nearby City 2], and [Nearby City 3]."
Unique Selling Points
Highlight what makes your service unique. This could be your experience, certifications, special equipment, or customer satisfaction guarantees. For example:
"With over 20 years of experience and state-of-the-art equipment, we provide unparalleled drain cleaning services. Our certified technicians ensure the job is done right the first time, giving you peace of mind."
Customer Reviews and Testimonials
Include positive reviews and testimonials from satisfied customers. This builds trust and credibility with potential clients. For example:
What Our Customers Have to Say
"Professional and courteous. The best drain cleaning service I’ve used." -Mark S.
Contact Information
Make it easy for visitors to get in touch with you. Provide your phone number, email address, and a web form for inquiries. Including a call-to-action (CTA) encourages potential customers to take the next step. For example:
"Contact us today for expert drain cleaning services. Call us at [Phone Number] or fill out our online form for a free quote. We’re here to help 24/7."

5. Website Content & Optimization

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Craft Compelling Content
Each service page should clearly describe the service, its benefits, and why customers should choose you. Include certifications, unique selling points, and customer testimonials to build trust. Additionally, create engaging and informative content such as blog posts, FAQs, and plumbing tips to attract and retain visitors.
Optimize Title Tags and Meta Descriptions
Ensure these elements are compelling and informative as they appear in search results and can influence click-through rates. Here are some tips:
Title Tags
Your title tag should accurately describe the content of your page. Include specific details that make your page stand out. For example, instead of a generic title like "Plumbing Services," use something more specific like "Expert Drain Cleaning Services in [City]."
Meta Descriptions
Clearly summarize what the page is about. Include the most important points that users should know before clicking. For example, for a drain cleaning service page, you might write: "Get expert drain cleaning services in [City]. Our plumbers are available 24/7 to handle any blockage. Call [number] for a free quote."
Google typically displays the first 150-160 characters of a meta description. Aim to keep your meta descriptions concise and within this limit to ensure the full text is visible.
Include your phone number in the meta description as this is clickable on mobile.
Create Mobile-Friendly Pages
With most local searches being conducted on smartphones, it’s essential to ensure your website is mobile-friendly. Here’s how:
Responsive Design
Responsive design refers to a web design approach that makes web pages render well on a variety of devices and window or screen sizes. It ensures that your website looks and functions correctly on desktops, tablets, and smartphones.
Optimize Images
Large images can slow down your website, leading to a poor user experience, especially on mobile devices with slower internet connections. Optimizing images ensures faster loading times, which can improve both user experience and SEO.
Use a site like TinyJPG to compress images for free.
Simple Layout
A simple, uncluttered layout improves user experience by making it easier for visitors to navigate your site and find the information they need. It also ensures that your site loads faster, as there are fewer elements to load.
Click-to-Call Buttons
Click-to-call buttons are crucial for mobile users, allowing them to contact your business with a single tap. This convenience can increase conversion rates and improve customer satisfaction.

6. Build a Strong Link Profile

Backlinks are one of Google’s strongest ranking factors. Here’s how to build a robust link profile for your plumbing business:
Guest Blogging and Community Participation
Guest blogging and engaging in community participation are effective ways to build high-quality backlinks and establish your authority in the plumbing industry.
Identify Target Blogs
Find blogs in the plumbing, home improvement, and DIY niches that accept guest posts. Look for blogs with a good reputation and engaged audiences. Use search queries like “plumbing blogs accepting guest posts” or “home improvement write for us.”
Reach out to the blog owners with well-crafted pitches. Propose topics that are relevant to their audience and showcase your expertise. Ensure your pitch is concise and highlights the value you can provide to their readers.
Write well-researched, informative, and engaging articles. Focus on providing valuable insights and practical advice. Include relevant keywords naturally and ensure the content aligns with the blog’s style and tone.
In your author bio, include a brief description of yourself and your plumbing business, along with a link back to your website. Some blogs may also allow you to include a link within the content itself. Ensure these links are relevant and add value to the article.
Join Relevant Communities
Participate in forums and online communities related to plumbing, home improvement, and DIY. Websites like Reddit, Quora, and specialized plumbing forums are great places to start. Join groups where homeowners seek advice on plumbing issues.
Offer helpful and knowledgeable answers to questions. Avoid blatant self-promotion; instead, focus on providing genuine value. Share your expertise and build a reputation as a helpful professional.
When appropriate, include links to your blog posts or service pages that provide additional information. Make sure these links are relevant to the discussion and genuinely help the reader.
HARO (Help A Reporter Out)
HARO connects sources with journalists looking for expert quotes. This can lead to high-quality backlinks from reputable sites.
Sign up for a free HARO account as a source. You will receive daily emails with journalist requests categorized by industry. Plumbing-related requests might fall under Home & Garden or Business & Finance.
Monitor the HARO emails for requests related to plumbing, home maintenance, or small business operations. Respond promptly with concise, informative answers. Highlight your expertise and provide useful insights.
When responding, be detailed and professional. Include your full name, title, business name, and a link to your website. Journalists are more likely to use your quotes if they are well-articulated and relevant to their article.
Replicate Competitors’ Links
Analyzing your competitors’ backlinks can help you discover new link-building opportunities.
Identify your top competitors by searching for your target keywords in Google. Note the websites that consistently appear at the top of the search results.
Use tools like Ahrefs, SEMrush, or Moz to analyze your competitors’ backlink profiles. Enter their domain into the tool to see a list of websites linking to them.
Assess the quality of these backlinks by looking at metrics like organic traffic. Focus on high-quality backlinks from reputable sites.
Look for backlinks that you can replicate. These might include guest posts, directory listings, or mentions in articles. Reach out to these websites with a similar pitch to get your site linked as well.
Reclaim Lost Links
Reclaiming lost links involves identifying and fixing broken or redirected links pointing to your site.
Use tools like Ahrefs or Google Search Console to identify broken links pointing to your website. These tools can help you find 404 errors and other issues.
Identify links that are redirected to other pages or domains. Ensure that the redirects are still relevant and pointing to the correct pages.
Reach out to the webmasters of the sites linking to your broken URLs. Politely ask them to update the link to the correct page. Provide the exact URL to make it easier for them.
If you have moved content to a new URL, set up 301 redirects from the old URLs to the new ones. This ensures that any backlinks pointing to the old URL still pass on link equity to the new page.

7. Technical SEO

Technical SEO ensures that search engines can find and index your pages. Here’s how to set your site up for technical success:
Plan Your Site Structure
A well-organized site structure helps visitors navigate your website and allows Google to find all your pages. Here’s a good starting point for your site structure:
Home Page -> Service Pages -> Blogs to Informational and How-To Pages
Use HTTPS
HTTPS is a secure way for visitors to access web pages. It’s important for SEO because it’s been a ranking factor since 2014. Check if your website uses HTTPS by looking for a lock icon in the browser’s search bar.
Monitor Your SEO Health
Regularly monitor your website’s SEO health using tools like Google Search Console. These tools can help you identify and fix common SEO issues. Key metrics to track include organic traffic, keyword performance, and site health score.

8. SEO Content Marketing

Creating valuable content can attract traffic and customers from organic search. Here’s how to create and promote content that ranks:
Keyword Research Topics
Finding the right topics to write about is crucial for attracting organic traffic. Here’s how to identify proven topics:
Begin with broad keywords related to plumbing, such as “leak repair,” “drain cleaning,” or “water heater maintenance.” Enter these into keyword research tools like Ahrefs Keywords Explorer, Google Keyword Planner, or SEMrush.
Use these tools to find related keywords and phrases that people are searching for. Look for questions and long-tail keywords (phrases with three or more words) that indicate specific user intents. For example, instead of just “drain cleaning,” look for “how to clean a clogged drain” or “best drain cleaning services in [city].”
Evaluate the search volume and competition level for each keyword. Ideally, target keywords with high search volume but low to medium competition. This increases the chances of ranking well without facing too much competition.
Analyze the search engine results pages (SERPs) for your target keywords to see what type of content is ranking. Look for featured snippets, people also ask boxes, and top-ranking articles to understand the type of content Google favors.
Use Questions and Informational Keywords
Focus on questions and informational keywords, such as “how-to” guides, tutorials, and tips. These types of content tend to attract more engagement and backlinks, boosting your SEO.
Publish Optimized Blog Posts
Once you have identified the right topics, it’s time to create optimized blog posts that rank well and attract traffic.
Analyze the top-ranking pages for your target keywords to understand the user intent behind the searches. Are people looking for how-to guides, detailed articles, or quick answers? Align your content with what users expect to find.
Ensure your content fully addresses the search query. If users are looking for a guide on fixing a leaky faucet, provide a step-by-step tutorial with images, videos, and troubleshooting tips.
Use Clear Headings and Subheadings
Organize your content with clear headings (H1, H2, H3) and subheadings. This not only improves readability but also helps search engines understand the structure of your content.
Break down information into bullet points and numbered lists where appropriate. This makes your content more scannable and user-friendly.
Include Images and Videos
Use relevant images, infographics, and videos to enhance your content. Visual elements can help explain complex topics and keep readers engaged.
Write Compelling Titles
Your titles should be engaging and accurately describe the content. Use power words and numbers to make your titles more compelling. For example, “10 Easy Tips for Fixing a Leaky Faucet” or “How to Unclog Any Drain in 5 Simple Steps.”
Keep It Under 60 Characters
Aim to keep your titles under 60 characters to ensure they are fully displayed in SERPs and not cut off.
For a blog post on drain cleaning, a compelling title could be: “How to Clean a Clogged Drain: 7 Effective Methods”
9. Promote Your Content
Creating great content is only the first step. You also need to promote it to ensure it reaches your target audience and attracts backlinks.
Share your blog posts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Tailor your posts to each platform’s audience and use engaging visuals and descriptions to attract attention.
Join Relevant Groups and Communities
Participate in relevant Facebook groups, LinkedIn groups, and online communities related to plumbing and home improvement. Share your content when appropriate, providing value to the community.
Engage with Your Audience
Respond to comments and questions on your social media posts. Engaging with your audience can increase your content’s reach and build relationships with potential customers.

10. Tracking SEO Progress

Tracking your SEO efforts is essential to understand what’s working and what needs improvement. Here’s how to do it:
Google Business Profile Performance
Monitoring your Google Business Profile (GBP) performance is crucial for understanding how well your business is performing in local search results.
Check Profile Performance
Log into your Google account and search for your business name. This should bring up your Google Business Profile. Click on the “See profile performance” button to access detailed metrics about how your profile is performing.
Key Metrics to Monitor
Views: The number of times your business profile has been viewed. This gives you an idea of how visible your business is in local searches.
Search Queries: The specific queries that led users to your business profile. This helps you understand what terms potential customers are using to find your business.
Customer Actions: This includes actions like visits to your website, requests for directions, calls to your business, and bookings. Tracking these actions helps you understand how effective your profile is at converting views into interactions.
Photo Views: The number of times your business photos have been viewed. High-quality photos can attract more attention and engagement.
Optimize Based on Insights
Use the insights from your profile performance to optimize your GBP. For example, if you notice that certain photos are getting more views, consider adding more similar photos. If specific queries are leading to your profile, ensure those keywords are prominently featured in your profile description and posts.
Google Search Console (GSC) is a powerful tool that provides valuable insights into your website’s performance in organic search results.
Key Metrics to Monitor
Performance Report: This report provides an overview of your site’s performance in Google Search. Key metrics include:
Total Clicks: The number of times users clicked on your site in search results.
Total Impressions: The number of times your site appeared in search results.
Average Click-Through Rate (CTR): The ratio of clicks to impressions, showing how effective your site is at attracting clicks.
Average Position: Your site’s average ranking position for the tracked queries.
Search Queries: This section shows the specific queries that users are entering to find your site. Analyze which keywords are driving the most traffic and consider creating more content around those terms.
Pages: Identify which pages on your site are performing best in search. This can help you understand what type of content resonates most with your audience.
Devices: Understand how users are accessing your site (desktop, mobile, tablet). This helps you ensure your site is optimized for all devices, particularly mobile.
Optimize Based on Insights
Use the data from GSC to optimize your site’s SEO strategy. For example, if you notice that certain pages have a high number of impressions but a low CTR, consider updating the meta descriptions and title tags to be more compelling. If specific keywords are performing well, create more content around those topics to capture additional traffic.
Set up Google Analytics on your website to analyze and gain even more valuable insights.
Hope this helps!
Credits: Original Source

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Every month “plumbers near me” is searched up to 800,000 times globally (Google Keyword Planner. 2024).
Is your plumbing company a top result in your target location?
To thrive, your plumbing business needs to be visible where most potential customers are searching, Google.
This guide will provide you with top Plumber SEO tips to enhance your plumbing business’s online visibility.

First, what is Plumber SEO?

Plumber SEO (Search Engine Optimization) is the practice of affecting local search engine rankings for plumbers. Plumber SEO is a subspecialty of Local SEO, which is the practice of affecting local search engine rankings.

Understanding Why You Should Do Plumber SEO

Plumber SEO is crucial because it helps your plumbing service appear in search results when potential customers in your area look for the services you offer.
A cool 68.7% of all clicks go to the top three organic search results.
If you're not effective with SEO you're invisible (Unless you're paying to play).

Can You Do Plumber SEO Yourself?

Yes, you can certainly get started with the basics of Plumber SEO, but advanced SEO, like Technical SEO, will require a technical specialization.
The most accessible way to learn is through reputable sources like Barry Schwartz's Search Engine Roundtable and experienced Local SEO professionals like Joy Hawkins.
Let's get started with some basics.

1. Optimize Your Google Business Profile

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To appear in Google’s local search results, including the Map Pack, start with your Google Business Profile (GBP). Here’s how to optimize it:
Claim and Set Up Your Google Profile
If you're not on the map already, add your business name and category. Choose a primary category such as "Plumber" and you can add more later for more specific services like Gas Installation Service, Drainage Service, or Bathroom Remodeler.
Complete Your Profile Details
Review Darren Shaw's Whitespark Local Search Ranking Factors to see how you should prioritize your time.
If you're here doing pre-research before you even start a plumbing business take advantage of the knowledge that the keywords in your business name and the proximity to the location you want to rank in are top-ranking factors.
Set up your service area and you can choose up to 20 locations, but the guideline is that it must be no longer than a 2-hour drive from where your business is based.

2. Local Citations and Reviews

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Most business directories list your business name, address, and phone number. These listings are known as NAP citations. Consistent NAP citations across various directories improve your Local SEO.
Here’s how to get started:
Get Listed with Top Local Directories
You can either use a data aggregator service to list you on multiple directories or take care of some of the free ones first.
Once you're verified for Google Business Profile you can import your business onto Bing as well with a few clicks.
Don't forget to get listed on Yelp as well since Apple Map searches rely on data from Yelp. Facebook and Instagram also allow you to put your address which helps your Local SEO.
YellowPages, Better Business Bureau, and Manta are some free ones to get as well.

3. Boost Your Reviews

Reviews not only enhance your credibility but also improve your SEO rankings. Here are some effective ways to gather more reviews:

• Use Google’s Business Profile Manager
• Get a QR Code that uses a link from GBP to request a review and a Business Card to leave for customers.
• Follow-Up Call or Email Requesting Feedback
• Email Signature with your website link and a link to leave a review.

4. Keyword Research for Targeted Visibility

Understanding what potential customers search for helps tailor your website content to meet their needs. Effective keyword research is the foundation of successful SEO.
Identify Service-Related Keywords
Identifying the right keywords is the first step in creating content that attracts potential customers. Here’s how to get started:
List Your Services
Start by making a comprehensive list of all the plumbing services you offer. Think about every specific service you provide, no matter how niche. A detailed list might include: Drain unblocking, Burst pipe repair, Drain Cleaning, Toilet installation, Water heater repair, Sewer line inspection and repair
Listing these services helps you understand the scope of your business and provides a basis for keyword research. Make sure to include all services, even those you might consider minor, as they can attract targeted searches from potential customers looking for specific help.
Use Keyword Tools
Once you have your list of services, the next step is to use keyword research tools to find relevant keywords that potential customers are searching for. Here’s how to leverage these tools:
Google Keyword Planner
Google's Keyword Planner is a free tool that helps you find keywords related to your services. Here’s how to use it effectively:
Enter Your Services
Input the list of services you created into the tool. For example, if you offer "drain cleaning," enter this term into the Keyword Planner.
Analyze Keyword Suggestions
The tool will generate a list of related keywords, showing their search volumes and competition levels. Look for keywords with a high search volume and low to medium competition. These are the sweet spots that can drive significant traffic to your site.
Include Local Modifiers
Add local modifiers to your keywords to target searches in your service area. For example, “drain cleaning near me” or “emergency plumber in [your city].” This helps attract customers who are looking for services in specific locations.
Develop individual pages for each service, optimized with relevant keywords. Each page should include the following elements:
Create Service-Specific Pages
By creating dedicated, optimized pages for each service, you can attract more targeted traffic and convert visitors into customers. These pages not only improve your SEO but also provide valuable information to potential clients, helping them choose your services with confidence.
Once you have identified the right keywords, the next step is to create dedicated pages for each service you offer. Here’s how to optimize these pages:
Service Areas
Clearly list the areas you serve for each service. This helps with local SEO and lets potential customers know if you can assist them in their location. For example:
"We proudly offer our drain cleaning services to residents in [Your City] and surrounding areas, including [Nearby City 1], [Nearby City 2], and [Nearby City 3]."
Unique Selling Points
Highlight what makes your service unique. This could be your experience, certifications, special equipment, or customer satisfaction guarantees. For example:
"With over 20 years of experience and state-of-the-art equipment, we provide unparalleled drain cleaning services. Our certified technicians ensure the job is done right the first time, giving you peace of mind."
Customer Reviews and Testimonials
Include positive reviews and testimonials from satisfied customers. This builds trust and credibility with potential clients. For example:
What Our Customers Have to Say
"Professional and courteous. The best drain cleaning service I’ve used." -Mark S.
Contact Information
Make it easy for visitors to get in touch with you. Provide your phone number, email address, and a web form for inquiries. Including a call-to-action (CTA) encourages potential customers to take the next step. For example:
"Contact us today for expert drain cleaning services. Call us at [Phone Number] or fill out our online form for a free quote. We’re here to help 24/7."

5. Website Content & Optimization

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Craft Compelling Content
Each service page should clearly describe the service, its benefits, and why customers should choose you. Include certifications, unique selling points, and customer testimonials to build trust. Additionally, create engaging and informative content such as blog posts, FAQs, and plumbing tips to attract and retain visitors.
Optimize Title Tags and Meta Descriptions
Ensure these elements are compelling and informative as they appear in search results and can influence click-through rates. Here are some tips:
Title Tags
Your title tag should accurately describe the content of your page. Include specific details that make your page stand out. For example, instead of a generic title like "Plumbing Services," use something more specific like "Expert Drain Cleaning Services in [City]."
Meta Descriptions
Clearly summarize what the page is about. Include the most important points that users should know before clicking. For example, for a drain cleaning service page, you might write: "Get expert drain cleaning services in [City]. Our plumbers are available 24/7 to handle any blockage. Call [number] for a free quote."
Google typically displays the first 150-160 characters of a meta description. Aim to keep your meta descriptions concise and within this limit to ensure the full text is visible.
Include your phone number in the meta description as this is clickable on mobile.
Create Mobile-Friendly Pages
With most local searches being conducted on smartphones, it’s essential to ensure your website is mobile-friendly. Here’s how:
Responsive Design
Responsive design refers to a web design approach that makes web pages render well on a variety of devices and window or screen sizes. It ensures that your website looks and functions correctly on desktops, tablets, and smartphones.
Optimize Images
Large images can slow down your website, leading to a poor user experience, especially on mobile devices with slower internet connections. Optimizing images ensures faster loading times, which can improve both user experience and SEO.
Use a site like TinyJPG to compress images for free.
Simple Layout
A simple, uncluttered layout improves user experience by making it easier for visitors to navigate your site and find the information they need. It also ensures that your site loads faster, as there are fewer elements to load.
Click-to-Call Buttons
Click-to-call buttons are crucial for mobile users, allowing them to contact your business with a single tap. This convenience can increase conversion rates and improve customer satisfaction.

6. Build a Strong Link Profile

Backlinks are one of Google’s strongest ranking factors. Here’s how to build a robust link profile for your plumbing business:
Guest Blogging and Community Participation
Guest blogging and engaging in community participation are effective ways to build high-quality backlinks and establish your authority in the plumbing industry.
Identify Target Blogs
Find blogs in the plumbing, home improvement, and DIY niches that accept guest posts. Look for blogs with a good reputation and engaged audiences. Use search queries like “plumbing blogs accepting guest posts” or “home improvement write for us.”
Reach out to the blog owners with well-crafted pitches. Propose topics that are relevant to their audience and showcase your expertise. Ensure your pitch is concise and highlights the value you can provide to their readers.
Write well-researched, informative, and engaging articles. Focus on providing valuable insights and practical advice. Include relevant keywords naturally and ensure the content aligns with the blog’s style and tone.
In your author bio, include a brief description of yourself and your plumbing business, along with a link back to your website. Some blogs may also allow you to include a link within the content itself. Ensure these links are relevant and add value to the article.
Join Relevant Communities
Participate in forums and online communities related to plumbing, home improvement, and DIY. Websites like Reddit, Quora, and specialized plumbing forums are great places to start. Join groups where homeowners seek advice on plumbing issues.
Offer helpful and knowledgeable answers to questions. Avoid blatant self-promotion; instead, focus on providing genuine value. Share your expertise and build a reputation as a helpful professional.
When appropriate, include links to your blog posts or service pages that provide additional information. Make sure these links are relevant to the discussion and genuinely help the reader.
HARO (Help A Reporter Out)
HARO connects sources with journalists looking for expert quotes. This can lead to high-quality backlinks from reputable sites.
Sign up for a free HARO account as a source. You will receive daily emails with journalist requests categorized by industry. Plumbing-related requests might fall under Home & Garden or Business & Finance.
Monitor the HARO emails for requests related to plumbing, home maintenance, or small business operations. Respond promptly with concise, informative answers. Highlight your expertise and provide useful insights.
When responding, be detailed and professional. Include your full name, title, business name, and a link to your website. Journalists are more likely to use your quotes if they are well-articulated and relevant to their article.
Replicate Competitors’ Links
Analyzing your competitors’ backlinks can help you discover new link-building opportunities.
Identify your top competitors by searching for your target keywords in Google. Note the websites that consistently appear at the top of the search results.
Use tools like Ahrefs, SEMrush, or Moz to analyze your competitors’ backlink profiles. Enter their domain into the tool to see a list of websites linking to them.
Assess the quality of these backlinks by looking at metrics like organic traffic. Focus on high-quality backlinks from reputable sites.
Look for backlinks that you can replicate. These might include guest posts, directory listings, or mentions in articles. Reach out to these websites with a similar pitch to get your site linked as well.
Reclaim Lost Links
Reclaiming lost links involves identifying and fixing broken or redirected links pointing to your site.
Use tools like Ahrefs or Google Search Console to identify broken links pointing to your website. These tools can help you find 404 errors and other issues.
Identify links that are redirected to other pages or domains. Ensure that the redirects are still relevant and pointing to the correct pages.
Reach out to the webmasters of the sites linking to your broken URLs. Politely ask them to update the link to the correct page. Provide the exact URL to make it easier for them.
If you have moved content to a new URL, set up 301 redirects from the old URLs to the new ones. This ensures that any backlinks pointing to the old URL still pass on link equity to the new page.

7. Technical SEO

Technical SEO ensures that search engines can find and index your pages. Here’s how to set your site up for technical success:
Plan Your Site Structure
A well-organized site structure helps visitors navigate your website and allows Google to find all your pages. Here’s a good starting point for your site structure:
Home Page -> Service Pages -> Blogs to Informational and How-To Pages
Use HTTPS
HTTPS is a secure way for visitors to access web pages. It’s important for SEO because it’s been a ranking factor since 2014. Check if your website uses HTTPS by looking for a lock icon in the browser’s search bar.
Monitor Your SEO Health
Regularly monitor your website’s SEO health using tools like Google Search Console. These tools can help you identify and fix common SEO issues. Key metrics to track include organic traffic, keyword performance, and site health score.

8. SEO Content Marketing

Creating valuable content can attract traffic and customers from organic search. Here’s how to create and promote content that ranks:
Keyword Research Topics
Finding the right topics to write about is crucial for attracting organic traffic. Here’s how to identify proven topics:
Begin with broad keywords related to plumbing, such as “leak repair,” “drain cleaning,” or “water heater maintenance.” Enter these into keyword research tools like Ahrefs Keywords Explorer, Google Keyword Planner, or SEMrush.
Use these tools to find related keywords and phrases that people are searching for. Look for questions and long-tail keywords (phrases with three or more words) that indicate specific user intents. For example, instead of just “drain cleaning,” look for “how to clean a clogged drain” or “best drain cleaning services in [city].”
Evaluate the search volume and competition level for each keyword. Ideally, target keywords with high search volume but low to medium competition. This increases the chances of ranking well without facing too much competition.
Analyze the search engine results pages (SERPs) for your target keywords to see what type of content is ranking. Look for featured snippets, people also ask boxes, and top-ranking articles to understand the type of content Google favors.
Use Questions and Informational Keywords
Focus on questions and informational keywords, such as “how-to” guides, tutorials, and tips. These types of content tend to attract more engagement and backlinks, boosting your SEO.
Publish Optimized Blog Posts
Once you have identified the right topics, it’s time to create optimized blog posts that rank well and attract traffic.
Analyze the top-ranking pages for your target keywords to understand the user intent behind the searches. Are people looking for how-to guides, detailed articles, or quick answers? Align your content with what users expect to find.
Ensure your content fully addresses the search query. If users are looking for a guide on fixing a leaky faucet, provide a step-by-step tutorial with images, videos, and troubleshooting tips.
Use Clear Headings and Subheadings
Organize your content with clear headings (H1, H2, H3) and subheadings. This not only improves readability but also helps search engines understand the structure of your content.
Break down information into bullet points and numbered lists where appropriate. This makes your content more scannable and user-friendly.
Include Images and Videos
Use relevant images, infographics, and videos to enhance your content. Visual elements can help explain complex topics and keep readers engaged.
Write Compelling Titles
Your titles should be engaging and accurately describe the content. Use power words and numbers to make your titles more compelling. For example, “10 Easy Tips for Fixing a Leaky Faucet” or “How to Unclog Any Drain in 5 Simple Steps.”
Keep It Under 60 Characters
Aim to keep your titles under 60 characters to ensure they are fully displayed in SERPs and not cut off.
For a blog post on drain cleaning, a compelling title could be: “How to Clean a Clogged Drain: 7 Effective Methods”
9. Promote Your Content
Creating great content is only the first step. You also need to promote it to ensure it reaches your target audience and attracts backlinks.
Share your blog posts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Tailor your posts to each platform’s audience and use engaging visuals and descriptions to attract attention.
Join Relevant Groups and Communities
Participate in relevant Facebook groups, LinkedIn groups, and online communities related to plumbing and home improvement. Share your content when appropriate, providing value to the community.
Engage with Your Audience
Respond to comments and questions on your social media posts. Engaging with your audience can increase your content’s reach and build relationships with potential customers.

10. Tracking SEO Progress

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Tracking your SEO efforts is essential to understand what’s working and what needs improvement. Here’s how to do it:
Google Business Profile Performance
Monitoring your Google Business Profile (GBP) performance is crucial for understanding how well your business is performing in local search results.
Check Profile Performance
Log into your Google account and search for your business name. This should bring up your Google Business Profile. Click on the “See profile performance” button to access detailed metrics about how your profile is performing.
Key Metrics to Monitor
Views: The number of times your business profile has been viewed. This gives you an idea of how visible your business is in local searches.
Search Queries: The specific queries that led users to your business profile. This helps you understand what terms potential customers are using to find your business.
Customer Actions: This includes actions like visits to your website, requests for directions, calls to your business, and bookings. Tracking these actions helps you understand how effective your profile is at converting views into interactions.
Photo Views: The number of times your business photos have been viewed. High-quality photos can attract more attention and engagement.
Optimize Based on Insights
Use the insights from your profile performance to optimize your GBP. For example, if you notice that certain photos are getting more views, consider adding more similar photos. If specific queries are leading to your profile, ensure those keywords are prominently featured in your profile description and posts.
Google Search Console (GSC) is a powerful tool that provides valuable insights into your website’s performance in organic search results.
Key Metrics to Monitor
Performance Report: This report provides an overview of your site’s performance in Google Search. Key metrics include:
Total Clicks: The number of times users clicked on your site in search results.
Total Impressions: The number of times your site appeared in search results.
Average Click-Through Rate (CTR): The ratio of clicks to impressions, showing how effective your site is at attracting clicks.
Average Position: Your site’s average ranking position for the tracked queries.
Search Queries: This section shows the specific queries that users are entering to find your site. Analyze which keywords are driving the most traffic and consider creating more content around those terms.
Pages: Identify which pages on your site are performing best in search. This can help you understand what type of content resonates most with your audience.
Devices: Understand how users are accessing your site (desktop, mobile, tablet). This helps you ensure your site is optimized for all devices, particularly mobile.
Optimize Based on Insights
Use the data from GSC to optimize your site’s SEO strategy. For example, if you notice that certain pages have a high number of impressions but a low CTR, consider updating the meta descriptions and title tags to be more compelling. If specific keywords are performing well, create more content around those topics to capture additional traffic.
Set up Google Analytics on your website to analyze and gain even more valuable insights.
Hope this helps!
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