My first post in this sub. I wanted to share this in case anyone else is looking up tips on fixing one as I had a hard time finding info myself. Apologize for the long post but I like to be thorough.
My friend is moving and gifted me his father’s old turntable. It looked pretty rough, with a dust cover completely snapped in half and missing a hinge, and it had all these scuffs and scratches. He suspected it need a new tone arm drive belt, but didn’t know much else about it. I took it home since I was looking for a vintage unit and I love vintage Japanese tech. It turned on, lit up, and the platter turned so that was a good start, but no sound came from the stylus and the tone arm wouldn’t move. So I cracked it open to take a look.
Inside, there is a small motor attached via a tiny belt to a gear. That belt was stretched out so I ordered a replacement. That gear attaches to a wheel that had a string loosely attached to it. That string then went into the “guts” of the turntable behind the tone arm assembly, but I noticed some other wheels around which the string may wrap. I then found this online manual, https://archive.org/details/manual_PSLX510_SM_SONY/page/3/mode/1up and restrung the string. The string and wheel translate the motor movement to move the tone arm. Once everything was in place the arm moved, but reluctantly. Some dielectric grease got things moving more smoothly.
The big issue was getting the arm to drop. There’s a magnetic counter-weight in the tone arm assembly that, when it drops, it releases the tone arm which should then also drop. That didn’t happen for me, and I spent weeks trying to figure it out. I could found no vids or pics to help, but then I figured out it was missing the stylus cartridge! I ordered a P-style cartridge (and a pre-amp), and the weight from the cartridge is what drops the arm. I hooked everything up and it sounds great! I’m super happy with it and it is now my primary turntable.
How it work: When the stylus is in contact with a record, it moves inward (left) while the assembly is stationary. At the other end of the stylus arm is a metal plate that rests between and light and a sensor. As the arm moves left, the metal plate at the other end moves right and blocks the sensor. When the light is blocked, it triggers the motor to turn, which drives the wheel and string, which then moves the tone arm assembly a few millimeters. This moves the tone arm to the right, which then unblocks the light sensor, which triggers the motor to stop turning. This process repeats to the end of the record. Then, another sensor determines the record has ended, and the assembly returns to the original position and stops the platter from turning. There are manual controls for lifting/dropping the tone arm and moving the assembly.
There is also a sensor beneath the platter then detects the size of the vinyl (e.g. LP vs 45”). This tells where the tone arm should drop for the respective sizes. However, it does not like any transparency in a vinyl and will not auto play those. But, you can move the rubber mat to block the sensor and it will default to an LP size.
Impressions: I was very impressed with how sturdy the components are. The metals and plastics are all super thick and strong. But this thing was made in Japan in the 70’s so I guess that’s how they did things. Also, it seems over-engineered to the point of absurdity. I’m not sure what problem this was trying to solve, but that’s what I love about it. Nearly 50 years old and I’ve never seen anything like it. And I love bringing old things back to life.

On a relatively new (3 weeks old) tenant, set up cleanly, with paid subscriptions and proper, correct licensing for Teams Calling, PSTN calling has been working fine since implementation.
But last night I received multiple emails stating "Skype for Business all users blocked for PSTN calling - We have detected what may be fraudulent calling activity for one or more of your Skype for Business users. In order to prevent financial risk to you and your business we have disabled calling and/or conferencing services for all users:"
I got an email for each user, AND an email stating that ALL users were blocked.
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This is a brand new tenant in Teams-only mode, SkypeForBusiness doesn't even show up in the tenant. There is no "Reports->Skype for Business->ANYTHING" option in the M365 Admin Center.
Entra Admin Center shows NO logins or unknown activity for any of the users (all of which are protected with 2FA and authenticators). The Teams Admin Center Usage Report shows only two calls made in the past 24 hours - both were test calls from me to my cell testing out call forwarding. The Teams Admin Center Blocked Users Report is broken and crashing.
I tried to test with the self-help diagnostics. Interestingly, the diagnostic fails saying there is no number assigned to the user:
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Except that there is. In the assigned numbers screen, everything shows up properly and correctly.
The emails state: "If you determine the call(s) were not fraudulent, please: Contact Microsoft Support. A customer support agent will assist you in unblocking the user’s calling and/or conferencing capabilities."
The problem is that the support engineers I'm getting are on the other side of the planet, with an accent very different than mine. They can barely understand me and I can barely hear them. Worse: they kept attempting to debug using Get-CsUser - which is a fully-deprecated and no-longer-working cmdlet, and then basically gave up, saying they would "escalate it to their back office."
I've had no updates since.
Does anyone know why this happened or how to fix it? No fraudulent logins, no compromised accounts, no strange calls, no nothing... and yet the entire tenant is blocked? I've gone through most of the PowerShell cmdlets I can think of, compared them against a working tenant, and they're all identical - yet both incoming and outgoing PSTN calling remains blocked.
Can anyone help me either fix this, or teach me how to get past the front-line support at Microsoft to someone who knows how to unblock this?
My users are already looking at Google Voice... ugh...

Anybody know what that knocking noise is when i turn my car on and off? Idling high rn and check engine light is on. Just got a fuckton of rain and it came in my unblocked hood scoop which drops directly on the head of the motor. B18b1 for anyone wondering. Any advice appreciated. Thanks

Disclaimer: I’m relatively new to Slay the Spire, currently on Ascension Level 5 with each character. However, I wanted to share a compilation of my earlier games (Ascension Levels 3-4). These aren't jaw-dropping performances, but they're plays I'm truly proud of and had a blast achieving! :)
I’ve excluded the Watcher because my decks felt too chaotic (the Watcher can be quite the wild card, and I still don't know if I love or hate this character). So this post will only cover Ironclad, Silent, and Defect.
Ironclad Deck
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1. Block and Barricade: Barricade+ allows your block to carry over between turns, which is critical for building a formidable defense. You can use Shrug It Off, Ghostly Armor, and Flame Barrier to accumulate block. This is especially potent because you can build up a huge amount of block without losing it at the end of your turn.
2. Corruption and Skills: Corruption+ makes all Skills cost zero energy at the cost of exhausting them when used. This is incredibly synergistic with Barricade+, as you can use multiple block skills in one turn without worrying about energy costs. This can allow you to set up an impenetrable defense quickly. Be mindful, though, as skills will exhaust, so timing and strategic use of Corruption are important.
3. Attack Synergies: Cards like Rampage, which increases its damage every time it's played during a combat, can become deadly over long fights. Headbutt can be used to put important cards like Rampage back on top of your draw pile, ensuring you can use them frequently. Dropkick becomes free and can be a recurring card if the enemy is Vulnerable, which synergizes well with Bash.
4. Energy and Card Draw Management: Battle Trance is a fantastic draw engine that allows you to dig deeper into your deck to find the cards you need quickly. Remember, while Battle Trance prevents further drawing, it pairs well with zero-cost skills from Corruption. Pommel Strike+ also offers both damage and card draw, keeping your options open.
5. Enhanced Attacks: Inflame+ and Metallicize+ are excellent power-ups. Inflame+ boosts your strength, enhancing the damage of all attacks, while Metallicize+ adds passive block at the end of your turn, further leveraging your defensive strategy with Barricade+.
6. Use of Relics: If you have relics that synergize with either drawing cards, generating energy, or improving block and attack strategies, these can significantly enhance your game. Relics that allow you to retain cards or manipulate your draw pile can be especially useful to ensure you always have the right card when you need it.

My strategy was to quickly establish a high amount of block while gradually building up attack power through strength and repeated hits. Use zero-cost skills to their maximum effect once Corruption is played, and always be on the lookout to maintain a balance between attacking and defending as your skills will be exhausted after use. This approach can make the Ironclad nearly untouchable in prolonged fights.
Silent Deck
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1. Poison Synergy: Cards like Envenom+, Deadly Poison, Catalyst, and Crippling Cloud can create a potent poison stack on your enemies. Envenom+ adds poison every time you deal unblocked attack damage, synergizing well with multi-hit and fast attack cards. Catalyst can then be used to multiply these poison stacks, rapidly increasing the damage per turn.
2. Shiv Play: You have several cards that generate shivs, like Blade Dance+ and Infinite Blades+. Shivs are zero-cost attack cards that benefit greatly from Envenom+. With the Accuracy+ card, the damage of shivs is significantly increased, making this combo very lethal.
3. Defense and Utility: You have a fair amount of defensive and utility cards like Dodge and Roll, Leg Sweep+, and Piercing Wail. These can help mitigate incoming damage while you build up your poison stacks or deal direct damage with shivs. Footwork+ enhances your Dexterity, further boosting the effectiveness of your block cards.
4. Relics: Your relics can complement your strategy. For example, if you have relics that reduce the cost of cards or allow you to draw more cards, you can play more shivs or poison cards in a single turn. Relics that deal damage when you play a card or when an enemy dies can also augment your damage output.
5. Combo Potential: Use Adrenaline for an extra burst of energy and card draw, helping you play more cards in a crucial turn. Calculated Gamble can be used for cycling through your deck faster to get to your key cards more quickly, especially useful if you need to find Catalyst or a crucial defensive card promptly.

This combination of cards and relics suggests a play style that balances between aggressively applying poison and quickly dishing out attacks with shivs, while maintaining a good defense. The strategy is to control the pace of the battle, steadily weakening enemies with poison while blocking or reducing their attacks, and finishing them off with amplified shiv attacks.
Defect Deck
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Defect Deck

1. Power Card Synergies: Echo Form+ is a standout card here. The first card you play each turn is played twice, which is incredibly powerful for doubling the effects of key cards like Biased Cognition+, Defragment, or even an attack or skill card at a crucial moment. Make sure to get Echo Form out early in the battle to benefit from it throughout.
2. Focus and Orbs: You have Defragment to increase your Focus, which boosts the effectiveness of your orbs. Combined with Biased Cognition+, which significantly increases Focus at the cost of reducing it each turn, you can deal massive damage or generate substantial block in the short term. Loop+ can also enhance the passive effect of your orbs, making your lightning and frost orbs even more effective.
3. Energy Management: Cards like Charge Battery+ and Turbo help you manage energy efficiently. With Echo Form potentially doubling these cards, you can gain a significant energy advantage in critical turns. Hologram can be used to retrieve key cards from your discard pile, allowing you to adapt to the situation by picking exactly what you need, such as pulling back a Charge Battery for more energy or a powerful attack like Ritual Dagger.
4. Damage and Defense Combo: Static Discharge+ is great for a reactive damage strategy, especially against enemies that attack multiple times. Every time you receive unblocked attack damage, it channels lightning orbs, which can then be empowered by your increased Focus. Cards like Boot Sequence+ and Equilibrium provide excellent defense, helping you set up your plays without taking too much damage.
5. Utilizing Madness: The inclusion of Madness can reduce the cost of a key card to zero for the rest of combat. With Echo Form, you can potentially reduce the cost of two cards if played at the right time. This works well with high-cost cards or simply to make your energy management even more efficient.
6. Dealing with Curses: You have Doubt as a curse, which you'll need to manage since it applies Weak. Use your deck's flexibility and the card Streamline (reduced cost upon reuse) to maintain offensive pressure even when weakened.

The deck's primary strategy should revolve around setting up Echo Form early and using your power cards to enhance your orbs’ damage and defensive capabilities. Managing energy effectively with Charge Battery+ and Turbo, and utilizing Hologram to recycle important cards will be key to mastering tough battles. Focus on building up your orbs, increasing Focus, and preparing for massive turns with doubled effects from Echo Form.
Okay, that's a very lengthy post. Again, I know these aren't top-tier expert plays and I have lots to learn, but these were some of my most enjoyable and satisfying game plays so far! :)
Feel free to leave comments! 😄

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Why Choose Professional Plumbing Services?

Plumbing systems are complex and integral to the functionality of any building. Professional plumbers bring expertise, advanced tools, and a thorough understanding of Dubai's unique building codes and standards. Here’s why opting for professional plumbing services is a smart choice:
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1. Expertise and Experience: Professional plumbers have the training and experience to handle a wide range of plumbing issues, from simple repairs to intricate installations. They can quickly diagnose problems and implement effective solutions.
2. Safety: Plumbing tasks can be hazardous. Professionals adhere to safety standards, ensuring that repairs and installations are conducted safely and efficiently, minimizing risks such as water damage, gas leaks, or electrical hazards.
3. Advanced Tools and Technology: Modern plumbing services employ state-of-the-art tools and technology. From high-tech diagnostic equipment to advanced repair tools, professionals are equipped to handle any situation.
4. Compliance with Local Regulations: Dubai has specific building codes and regulations. Professional plumbers are familiar with these rules and ensure that all work is compliant, avoiding potential legal issues.
5. Long-Term Solutions: Rather than offering temporary fixes, professional plumbers aim to provide long-lasting solutions. This approach helps prevent recurring problems and saves you money in the long run.

Common Plumbing Services Offered

Reliable plumbing services in Dubai cover a broad spectrum of needs. Here are some of the common services you can expect:

• Emergency Plumbing Repairs: Plumbing emergencies can occur at any time. Reliable services offer 24/7 emergency repairs to address urgent issues such as burst pipes, severe leaks, and clogged drains.
• Leak Detection and Repair: Undetected leaks can cause significant damage over time. Professional plumbers use advanced leak detection methods to locate and fix leaks quickly.
• Drain Cleaning and Unblocking: Blocked drains can lead to unpleasant odors and water damage. Plumbers use techniques like hydro-jetting and drain snaking to clear blockages and restore proper flow.
• Water Heater Services: Whether you need a new water heater installation, repairs, or routine maintenance, professional plumbers ensure your system operates efficiently and reliably.
• Pipe Installation and Repair: From installing new pipes during construction to repairing existing ones, professional plumbers handle all aspects of pipework with precision.
• Bathroom and Kitchen Plumbing: Renovating your bathroom or kitchen? Professional plumbers can install fixtures, connect appliances, and ensure your plumbing system meets the latest standards.
• Maintenance Services: Regular maintenance is crucial for preventing major plumbing issues. Reliable plumbing services offer scheduled maintenance to keep your system in top condition.

Choosing the Right Plumbing Service in Dubai

With numerous plumbing services available, selecting the right one can be daunting. Here are key factors to consider when choosing a reliable plumbing service near you:

1. Reputation and Reviews: Look for plumbing services with a solid reputation. Read online reviews and testimonials to gauge customer satisfaction and service quality.
2. Licensing and Insurance: Ensure the plumbing service is licensed and insured. This protects you from liability in case of accidents or damage during the repair or installation process.
3. Experience: Opt for a service with a proven track record. Experienced plumbers are more likely to provide efficient and reliable solutions.
4. Availability and Response Time: Plumbing issues often require prompt attention. Choose a service that offers quick response times and is available 24/7 for emergencies.
5. Transparent Pricing: Reliable plumbing services provide transparent pricing with no hidden charges. Get detailed quotes before any work begins to avoid surprises.
6. Warranty and Guarantees: A reputable plumbing service stands behind its work with warranties and guarantees, giving you peace of mind.

The Importance of Preventive Maintenance

Preventive maintenance is vital in avoiding costly repairs and prolonging the life of your plumbing system. Regular inspections and maintenance can identify potential problems before they escalate. Here’s how preventive maintenance can benefit you:

• Early Detection of Issues: Regular inspections can spot leaks, corrosion, and other issues early, allowing for timely repairs.
• Improved Efficiency: Well-maintained plumbing systems operate more efficiently, reducing water and energy consumption.
• Extended Lifespan of Fixtures and Appliances: Routine maintenance helps extend the life of your plumbing fixtures and appliances, saving you money on replacements.
• Cost Savings: Preventive maintenance can save you from expensive emergency repairs by addressing minor issues before they become major problems.

Finding Reliable Plumbing Services Near You

Finding a reliable plumbing service in Dubai is easier than ever with the availability of online resources and recommendations. Here are steps to help you find the best service near you:

1. Ask for Recommendations: Start by asking friends, family, or colleagues for recommendations. Personal experiences can provide valuable insights.
2. Search Online: Use search engines and online directories to find plumbing services in your area. Look for services with positive reviews and high ratings.
3. Check Social Media: Many businesses have social media profiles where they showcase their work and interact with customers. Check these platforms for reviews and feedback.
4. Contact Multiple Services: Reach out to several plumbing services to compare their offerings, pricing, and availability. This helps you make an informed decision.
5. Request References: Don’t hesitate to ask for references from past clients. Speaking with previous customers can give you a clearer picture of the service’s reliability and quality.

Conclusion

Reliable plumbing services are indispensable in maintaining the comfort and functionality of your home or business in Dubai. By choosing professional plumbers, you ensure that your plumbing issues are addressed efficiently and safely. Remember to consider factors such as reputation, experience, and responsiveness when selecting a plumbing service. Additionally, invest in preventive maintenance to keep your plumbing system in optimal condition. With the right approach, you can enjoy peace of mind knowing that your plumbing needs are in capable hands.

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Plumber SEO Too Long Didn't Read Version

• TLDR; Optimize your plumbing business online by setting up a detailed Google Business Profile and collecting reviews. Ensure your business is listed consistently across major directories like Bing Places, Yelp, and Facebook. Create specific pages for each service and location, using tools like Google’s Search Console to monitor and optimize performance. Use Google’s Keyword Planner for targeted content creation. Enhance your site’s ranking by earning quality backlinks and doing technical SEO improvements.

Intro
Every month “plumbers near me” is searched up to 850,000 times globally.
To thrive, your plumbing business needs to be visible where most potential customers are searching, Google.
Benefits
A cool 54% of all clicks go to the top three organic search results.
If you’re not effective with SEO you’re invisible organically.

10 Steps to Plumbers to Optimize for SEO

This guide will provide you with top Plumber SEO steps to enhance your plumbing business’s local online visibility.

1. Optimize Your Google Business Profile

Google Local Map Pack
To appear in Google’s local search results, including the Map Pack, start with your Google Business Profile (GBP).
Claim and Set Up Your Google Profile. If you’re not on the map already, add your business name and category. Choose a primary category such as “Plumber” and you can add more later for more specific services like Gas Installation Service, Drainage Service, or Bathroom Remodeler.

Complete Your Profile Details

Review Darren Shaw’s Whitespark Local Search Ranking Factors to see how you should prioritize your time.
If you’re here doing pre-research before you even start a plumbing business take advantage of the knowledge that the keywords in your business name and the proximity to the location you want to rank in are top-ranking factors.
Set up your service area and you can choose up to 20 locations, but the guideline is that it must be no longer than a 2-hour drive from where your business is based.

2. Local NAP Citations

Most business directories list your business name, address, and phone number. These listings are known as NAP citations.

Local Data Aggregators

You can either use a data aggregator service like Data Axle and Foursquare to list you on multiple directories.
There’s also Whitespark who offer customizable citations and connections to large data aggregators.

Get Listed with Free Local Directories

You can also take care of some of the free ones first.
Once you’re verified for Google Business Profile you can import your business onto Bing as well with a few clicks.
Don’t forget to get listed on Yelp as well since Apple Map searches rely on data from Yelp. Facebook, X (Formerly Twitter), LinkedIn Business and Instagram also allow you to put your address.
YellowPages, Better Business Bureau, Nextdoor and Manta are some free ones to get listed on as well.

Paid Plumber Directories

Consider paid services for citations such as Angi’s List, HomeAdvisor, and your local Chamber of Commerce.

Put Your Address on Your Site

Place your address at the bottom of your footer exactly how it’s shown on Google and embed the map to help customers easily access leaving you a review.

3. Boost Your Reviews

Reviews not only enhance your credibility but also improve your SEO rankings. Here are some effective ways to gather more reviews:

• Use Google’s Business Profile Manager to manage and respond to reviews.
• Get a QR Code that uses a link from GBP to request a review and a Business Card or Fridge Magnet to leave for customers with your website on it.
• Follow-Up Contact Requesting Feedback. Tip: Focus on asking people who seemed to have a positive experience.
• Email Signature with your website link and a link to leave a review.

4. Keyword Research

Understanding what potential customers search for helps tailor your website content to meet their needs. Effective keyword research is the foundation of successful SEO.

List Your Services

Start by making a comprehensive list of all the plumbing services you offer. Think about every specific service you provide, no matter how niche.
A detailed list might include: Drain unblocking, Burst pipe repair, Drain Cleaning, Toilet installation, Water heater repair, Sewer line inspection and repair.

Use Keyword Tools

Once you have your list of services, the next step is to use keyword research tools to find relevant keywords that potential customers are searching for.
Google Keyword Planner
Google’s Keyword Planner is an ultimate keyword research tool that’s free and can help you find keywords, helpful insights, and discover new keywords.

Enter Your Services

Discover New Keywords Google Keyword Planner
Input the list of services you created into the tool. For example, if you offer “drain cleaning” enter this term into the Keyword Planner Discover New Keywords followed by your target city.

Analyze Keyword Suggestions

The tool will generate a list of related keywords, showing their search volumes and competition levels. Look for keywords with a high search volume and low to medium competition. These are the sweet spots that can drive significant traffic to your site.

Include Local Geographic Modifiers

Add local modifiers to your keywords to target searches in your service area. For example, “drain cleaning near me” or “emergency plumber [your city],[abbreviation of your state].” This helps attract customers who are looking for services in specific locations.
Now I’ve found a low competition keyword that’s a longtail keyword (keyword phrase with 3+ words) “24 hour emergency plumber Atlanta”.
Check out Keyword Surfer from Matt Diggity to get even more keyword data for free. You can also see the estimated monthly traffic a website domain gets.

5. Website Content & Optimization

Plumber Website Example

Create Service Specific Pages

By creating dedicated, optimized pages for each service, you can attract more targeted traffic and convert visitors into customers. These pages not only improve your SEO but also provide valuable information to potential clients, helping them choose your services with confidence.

Unique Selling Points

Highlight what makes your service unique. This could be your experience, certifications, or customer satisfaction guarantees like guaranteed parts & labor and workmanship guarantee.
Include positive reviews and testimonials from satisfied customers. This builds trust and credibility with potential clients.

Contact Page

Make it easy for visitors to get in touch with you. Throughout your site link to a contact page. Provide your phone number, email address, and a web form for inquiries with your address shown and your service area. Including a call-to-action (CTA) encourages potential customers to take the next step.

Add Convenience

Create a page for free quotes and let users attach pictures of the damages to help you give them an online quote if possible.
Consider getting a schedule service plugin to your site.

Craft Compelling Content

Each service page should clearly describe the service, its benefits, and why customers should choose you. Include certifications, unique selling points, and customer testimonials to build trust.
Create engaging and informative content such as blog posts, FAQs, and plumbing tips to attract and retain visitors. Demonstrate your expertise and authority with pictures from job sites and speak from first-hand knowledge.

6. Build a Strong Link Profile

Guest blogging and engaging in community participation are free ways to build high-quality backlinks and establish your authority in the plumbing industry.

Identify Target Blogs

Find blogs in the plumbing, home improvement, and DIY niches that accept guest posts. Look for blogs with a good reputation and engaged audiences. Use search queries like “plumbing blogs accepting guest posts” or “home improvement write for us.”
Reach out to the blog owners with well-crafted pitches. Propose topics that are relevant to their audience and showcase your expertise. Ensure your pitch is concise and highlights the value you can provide to their readers.
Write well-researched, informative, and engaging articles. Focus on providing valuable insights and practical advice. Include relevant keywords naturally and ensure the content aligns with the blog’s style and tone.
In your author bio, include a brief description of yourself and your plumbing business, along with a link back to your website. Some blogs may also allow you to include a link within the content itself. Ensure these links are relevant and add value to the article.

Join Relevant Communities

Participate in forums and online communities related to plumbing, home improvement, and DIY. Websites like Reddit, Quora, and specialized plumbing forums like PlumbingForums.com are great places to start.
Offer helpful and knowledgeable answers to questions. Avoid blatant self-promotion and focus on providing genuine value. Share your expertise and build a reputation as a helpful professional.

HARO (Help A Reporter Out)

HARO connects sources with journalists looking for expert quotes. This can lead to high-quality backlinks from reputable sites.
Sign up for a free HARO account as a source. You will receive daily emails with journalist requests categorized by industry. Plumbing-related requests might fall under Home & Garden.
Monitor the HARO emails for requests related to plumbing, home maintenance, or small business operations. Respond promptly with concise, informative answers. Highlight your expertise and provide useful insights.
When responding, be detailed and professional. Include your full name, title, business name, and a link to your website. Journalists are more likely to use your quotes if they are well-articulated and relevant to their article.

Replicate Competitors’ Links

Analyzing your competitors’ backlinks can help you discover new link-building opportunities.
Identify your top competitors by searching for your target keywords in Google. Note the websites that consistently appear at the top of the search results.
Use tools like SEMrush or SpyFu to analyze your competitors’ backlink profiles. Enter their domain into the tool to see a list of websites linking to them.
Assess the quality of these backlinks by looking at metrics like organic traffic. Focus on high-quality backlinks from reputable sites.
Look for backlinks that you can replicate. These might include mentions in articles. Reach out to these websites with a similar pitch to get your site linked as well.

Reclaim Lost Links

Reclaiming lost links involves identifying and fixing broken or redirected links pointing to your site.
Use tools like Ahrefs or Google Search Console to identify broken links pointing to your website. These tools can help you find 404 errors and other issues.
Identify links that are redirected to other pages or domains. Ensure that the redirects are still relevant and pointing to the correct pages.
Reach out to the webmasters of the sites linking to your broken URLs. Politely ask them to update the link to the correct page. Provide the exact URL to make it easier for them.
If you have moved content to a new URL, set up 301 redirects from the old URLs to the new ones. This ensures that any backlinks pointing to the old URL still pass on link equity to the new page.

7. Technical SEO & Website Performance

Technical SEO ensures that search engines can find, understand, and index your pages.

Plan Your Site Structure

Plumber SEO Site Structure Example
A well-organized site structure helps visitors navigate your website and allows Google to find all your pages.

Internal Links

Include relevant internal links (links on one page to another on your site) throughout pages to help users easily navigate to important pages.

Concise URL-friendly Slug

SEO Unfriendly URL Slug Example
When making slugs for URLs (characters at the end of the URL, shown above) make sure they’re short and to the point. It’s recommended to be under 70 characters total, that’s including the entire URL. However, it’s important to note that Google is known to truncate URLs depending on devices.
For instance, notice the cut-offs in the below image.
SEO Unfriendly URL Slug Example
With Yoast or Rankmath you’ll be able to see how your page will appear in SERPs (Search Engine Results Pages).

Write Compelling Titles

Your titles should be engaging and accurately describe the content. Use power words and numbers to make your titles more compelling. For example, “10 Easy Tips for Fixing a Leaky Faucet” or “How to Unclog Any Drain in 5 Simple Steps.”
Aim to keep your titles 50 to 55 characters (580px length to be exact, which free meta length checkers can help you with) to ensure they are fully displayed in SERPs and not cut off.
For a blog post on drain cleaning, a compelling title could be: “How to Clean a Clogged Drain: 7 Effective Methods”
Google is known to automatically change the title of your page in search results if it doesn’t match relevance. Follow best title practices to influence the result.

Keep the Meta Descriptions Concise

Clearly summarize what the page is about. Include the most important points that users should know before clicking. For a drain cleaning service page, you might write: “Get expert drain cleaning services in [City]. Our plumbers are available 24/7 to handle any blockage. Call [number] for a free quote.”
Try to keep your meta descriptions concise and within the 160-character limit (920 pixels to be precise) to ensure the full text is visible.
Include your phone number in the meta description as this is clickable on mobile.

Use Clear Headings and Subheadings

Heading Tag Structure Example
Organize your content with clear headings (H1, H2, H3) and subheadings. This not only improves readability but also helps search engines understand the structure of your content.
Break down information into bullet points and numbered lists where appropriate. This makes your content more scannable and user-friendly.

Key Pages to Make

Home Page, About Us, Contact Us
Service Pages
Service Locations (Be careful on this one and follow Google’s guidelines on Doorways)
Service Location City Page
Free Estimate Page (Optional page to allow people to attach pictures)
Schedule Service Page (Optional)
Blogs for Informational Articles and How-To’s

Create and Upload Your Sitemap

Install a Plugin like Yoast or Rankmath to give you some useful SEO tools and create a sitemap to submit to Google and Bing.

Use HTTPS

HTTPS is a secure way for visitors to access web pages. Check if your website uses HTTPS by looking for a lock icon in the browser’s search bar.

Monitor Your SEO Health

Regularly monitor your website’s SEO health using tools like Google Search Console. These tools can help you identify and fix common SEO issues. Key metrics to track include organic traffic, keyword performance, and site health score.

Responsive Design

Responsive design refers to a web design approach that makes web pages render well on a variety of devices and window or screen sizes. It ensures that your website looks and functions correctly on desktops, tablets, and smartphones.

Optimize Images

Large images can slow down your website, leading to a poor user experience, especially on mobile devices with slower internet connections. Optimizing images ensures faster loading times, which can improve both user experience and SEO.
Use a site like TinyJPG to compress images for free.

Simple Website Layout

A simple, uncluttered layout improves user experience by making it easier for visitors to navigate your site and find the information they need. It also ensures that your site loads faster, as there are fewer elements to load. You can find highly optimized plumber templates that you can use with WordPress.

Click-to-Call Buttons

Click-to-call buttons are crucial for mobile users, allowing them to contact your business with a single tap. This convenience can increase conversion rates and improve customer satisfaction. Create a call button or add the hyperlink tel:[your number] to phone numbers.

Advanced Technical SEO

If you’re savvy on the technical side you can use free diagnostic tools like webpagetest and Google’s PageSpeed Insights to get more details on how to improve your loading speed and other technical optimizations.
Another step is installing and configuring a free caching plugin like WP Super Cache.

Breadcrumbs

You can use breadcrumbs to help Google understand the hierarchy of your site and may help users on their journey through your site.
Breadcrumbs appear as the navigation links at the top of the page that look like this:
Home >> Residential Plumbing >> Drain Cleaning Services

Local SEO Schema

Add Plumber schema to important pages like the home page, contact, and service pages. You can use Schemantra to create the code to place on your site for free.

8. SEO Content Marketing

Creating valuable content can attract traffic and customers from organic search.

Topic Keyword Research

Finding the right topics to write about is crucial for attracting organic traffic.
Begin with broad keywords related to plumbing, such as “leak repair,” “drain cleaning,” or “water heater maintenance.” Enter these into keyword research tools like Ahrefs Keywords Explorer, Google Keyword Planner, or SEMrush.
Use these tools to find related keywords and phrases that people are searching for. Look for questions and long-tail keywords (phrases with three or more words) that indicate specific user intents.
Instead of just “drain cleaning,” look for “how to clean a clogged drain” or “best drain cleaning services in [city].”
Evaluate the search volume and competition level for each keyword. Ideally, seek keywords with high search volume but low to medium competition. This increases the chances of ranking well without facing too much competition.
When reviewing these keywords go after transactional keywords as these will typically bring you more conversions. “Emergency plumber near me” is a transactional keyword because it has a higher likelihood of the potential customer seeking service. Compare this to an information keyword such as, “What’s the history of plumbing?”.
Analyze the search engine results pages (SERPs) for your target keywords to see what type of content is ranking.
Look for featured snippets, people also ask boxes, and top-ranking articles to understand the type of content Google favors. Keep in mind that when using standard browser settings you’ll see personalized results.
You can use tools like AnswerThePublic for free to find more of what people are asking about a given topic.

For Blogs Use Questions and Informational Keywords

Blogs focus on questions and informational keywords, such as “how-to” guides, tutorials, and tips. Good content written on this tends to attract more engagement and backlinks.

Publish Optimized Blog Posts

Analyze the top-ranking pages for your target keywords to understand the user intent behind the searches. Are people looking for how-to guides, detailed articles, or quick answers? Align your content with what users intend to find.
Ensure your content fully addresses the search query. If users are looking for a guide on fixing a leaky faucet, provide a step-by-step tutorial with images, videos, and troubleshooting tips.
Include Images and Videos
Use relevant images, infographics, and videos to enhance your content. Visual elements can help explain complex topics and keep readers engaged.
Having an embedded YouTube video with a person speaking on the topic or pointing out common plumbing parts can set you apart from many competitors.

9. Promote Your Content

Share your blog posts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Tailor your posts to each platform’s audience and use engaging visuals and descriptions to attract attention.
Participate in relevant Facebook groups, LinkedIn groups, and online communities related to plumbing and home improvement. Share your content when appropriate if it adds value to the discussion.

10. Tracking SEO Progress

Tracking your SEO efforts is essential to understanding what’s working and what needs improvement.

Google Business Profile Performance

Monitoring your Google Business Profile (GBP) performance is crucial for understanding how well your business is performing in local search results.

Check Profile Performance

Log into your Google account and search for your business name. This should bring up your Google Business Profile. Click on the “See profile performance” button to access detailed metrics about how your profile is performing.

GBP Metrics

Views: The number of times your business profile has been viewed. This gives you an idea of how visible your business is in local searches.
Search Queries: The specific queries that led users to your business profile. This helps you understand what terms potential customers are using to find your business.
Customer Actions: This includes actions like visits to your website, requests for directions, calls to your business, and bookings. Tracking these actions helps you understand how effective your profile is at converting views into interactions.
Photo Views: The number of times your business photos have been viewed. High-quality photos can attract more attention and engagement.

Search Console Metrics

This report provides an overview of your site’s performance in Google Search.
Total Clicks: The number of times users clicked on your site in search results.
Total Impressions: The number of times your site appeared in search results.
Average Click-Through Rate (CTR): The ratio of clicks to impressions, showing how effective your site is at attracting clicks.
Average Position: Your site’s average ranking position for the tracked queries.
Search Queries: This section shows the specific queries that users are entering to find your site. Analyze which keywords are driving the most traffic and consider creating more content around those terms.
Pages: Identify which pages on your site are performing best in search. This can help you understand what type of content resonates most with your audience.
Devices: Understand how users are accessing your site (desktop, mobile, tablet). This helps you ensure your site is optimized for all devices, most importantly mobile.

Optimize Based on Insights

Use the data from GSC to optimize your site’s SEO strategy. If you notice that certain pages have a high number of impressions but a low CTR, consider updating the meta descriptions and title tags to be more compelling.
If specific keywords are performing well, create supplemental content around those topics to capture additional traffic.

FAQ

What is Plumber SEO?
Plumber SEO (Search Engine Optimization) is the practice of affecting local search engine rankings for plumbers.
Why You Should Do Plumber SEO
Plumber SEO is crucial because it helps your plumbing service appear in search results when potential customers in your target area look for the services you offer.
Can You Do it Yourself?
Yes, you can certainly get started with the basics of Plumber SEO, but advanced SEO, with some elements of Technical SEO, may require a specialist.
The most accessible way to stay abreast of updates is through reputable sources like Barry Schwartz and Lily Ray.
Learn useful techniques by following experienced Local SEO professionals like Joy Hawkins and Darren Shaw.