There's Not Enough Power for America's High-Tech Ambitions; Georgia is a magnet for data centers and other cutting-edge industries, but vast electricity demands are clashing with the newcomers' green-energy goals
Uberti, David. Wall Street Journal (Online); New York, N.Y.. 12 May 2024.
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ATLANTA—Bill Thomson needs power fast. The problem is that many of the other businesspeople racing into Georgia do too.
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Thomson heads marketing and product management at DC Blox, which in recent years built a string of data centers in midsize cities across the fast-growing Southeast. The company more recently set its sights on Atlanta—the would-be capital of the region—joining a slew of tech and industrial firms piling into the state.
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Vying for a piece of one of America's hottest markets, those businesses tend to have two things in common. One is that they represent a U.S. economy increasingly driven by advanced manufacturing, cloud computing and artificial intelligence. The other is that they promise to hoover up huge amounts of electricity.
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That combination means Georgia's success in luring this development comes with a side effect: Power is a big source of tension. The clean-energy goals of companies and governments are running up against the need for projects to break ground fast. So far, climate advocates fear the imperatives of growth mean more fossil fuels.
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Georgia's main utility, Georgia Power, has boosted its demand projections sixteen-fold and is pushing ahead on a hotly contested plan to burn more natural gas. Critics warn it will yield higher bills and unnecessary carbon emissions for decades. Some companies are scrambling to secure bespoke renewable-energy deals to power their development.
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One major source of disruption is data centers. The facilities are ballooning in size as people spend more of their waking hours online and companies digitize everything from factory processes to fast-food drive-throughs. All that computing requires power—and for firms like DC Blox to lock it in as quickly as possible.
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"Generally," Thomson said, "we find the guys with the fastest power win."
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Similar quandaries are rippling through other hubs of the new American economy, with utilities in Tennessee and the Carolinas forecasting their own unexpected surges in load growth. U.S. power usage is projected to expand by 4.7% over the next five years, according to a review of federal fillings by the consulting firm Grid Strategies. That is up from a previous estimate of 2.6%.
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The projections come after efficiency gains kept electricity demand roughly flat over the past 15 years, allowing the power sector to limit emissions in large part through coal-plant closures.
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"We haven't seen this in a generation," said Arne Olson, a senior partner at consulting firm Energy and Environmental Economics. "As an industry, we've almost forgotten how to deal with load growth of this magnitude."
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For states like Georgia, the fear is missing out on what could be once-in-a-generation investments. Wall Street is salivating over an artificial-intelligence-fueled tech bonanza, while Washington is throwing billions of dollars into domestic manufacturing.
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The added wrinkle is that it is all happening as many parts of America—corporate America included—are trying to wean themselves off fossil fuels.
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"These companies all have clean-energy goals," said Patty Durand, a Georgia Power critic who is campaigning to be a utility regulator in the state. "Those goals are at risk if Georgia Power gets what it wants."
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The Peach State's energy quandary stems from the type of economic dynamism that many counterparts would envy. Its growth has consistently outpaced the nation's. A smaller portion of Georgians are jobless than the U.S. average, while their incomes tend to be rising faster.
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State and local economic-development teams have courted large businesses to set up shop with sales pitches that have included generous financial incentives. Rail lines, ports and America's largest air hub also provide access to faraway customers.
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Pat Wilson, commissioner of the Georgia Department of Economic Development, said energy is increasingly part of those discussions with newcomers. Officials tout the newly expanded Plant Vogtle, America's largest nuclear power plant , as a sign the state is ready for long-term growth.
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"We have a utility partner to make sure you can meet your energy needs on day one," Wilson said.
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Those needs include affordability, reliability and sustainability for firms like Aurubis, a German metals giant building a recycling plant in the outskirts of Augusta.
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U.S. energy prices are far lower than those in Europe. That is a boon for Aurubis, which uses mammoth equipment to shred old circuit boards and electrical wiring, melt the scraps, and separate copper from other materials.
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David Schultheis is in charge of a new recycling plant being built by German metals giant Aurubis in the outskirts of Augusta. PHOTO: Kendrick Brinson for The Wall Street Journal
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The company also boasts aggressive emissions-reductions targets for its power-intensive smelters. At its roughly $820 million Georgia plant, Aurubis will use up to 31 megawatts of electricity, enough to power thousands of homes.
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"Not every project itself has to reduce carbon emissions," said David Schultheis, president of the Georgia facility. "But the overall set of projects has to guide us there."
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The firm has made strides to that end in Europe by bolstering its usage of wind or solar power in a portfolio stretching from Belgium to Bulgaria. In Georgia, Schultheis pointed to Plant Vogtle, visible just 12 miles away, as a symbol of reliable energy.
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Companies prize nuclear power plants, since they produce carbon-free energy and—unlike wind or solar power—don't depend on the weather. But the projected power needs of new businesses in the state far exceed the expected output of the plant's recently added reactors, the second of which went online last month.
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Despite Aurubis' proximity to Vogtle, which is co-owned by Georgia Power, it is also difficult to trace the source of electricity that reaches the substation on the German company's property nearby. Schultheis instead relies on the utility's overall power production for his carbon accounting, meaning the Georgia site will add more to Aurubis' carbon footprint.
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"We get the full grid—the mix of the grid—of what they produce," he said.
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Many of the battles over that energy mix have been fought in a windowless room in one of the imposing government buildings crammed into Atlanta's South Downtown area. That is home to meetings of the Georgia Public Service Commission, which oversees utilities including Georgia Power.
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The investor-owned utility last fall made an unusual update to its periodic resource proposal to regulators. Citing a boom in new business customers, Georgia Power boosted its projected demand growth over the next seven years from less than 400 megawatts to 6,600 megawatts, or about a third more than the utility's total capacity at the beginning of 2023.
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To make up the gap, the company put forward a plan that includes adding battery storage, buying power from fossil-fuel-burning plants in Mississippi and Florida, and building three new gas-fired turbines in Georgia.
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The Southern Co.subsidiary has since sparred with renewable-energy-minded organizations as divergent as local municipal governments, the Sierra Club and the Pentagon.
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Opponents argued the utility should accelerate demand-side responses, such as allowing customers to dial down energy usage depending on costs. Others proposed more-aggressive use of solar power and batteries, or so-called "virtual power plants" that allow consumers with solar panels to sell energy back to the grid.
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In Georgia Power's view, adding gas is key to providing stable power and quickly ramping up electricity for moments of peak usage on the hottest days of summer and coldest days of winter. That is especially crucial given the utility's gradual retirement of coal-fired plants.
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The state is attracting so many power users, Georgia Power contends, that new investments will actually suppress ratepayers' bills.
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"We anticipate that we will not need to increase rates to cover the costs of these resources that we're adding," said Aaron Mitchell, the company's vice president of pricing and planning.
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A view of the Aurubis recycling plant. PHOTO: Kendrick Brinson for The Wall Street Journal
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Some Georgians are skeptical, noting utilities' previous overestimates of demand growth. Power companies have a financial incentive to pursue capital projects, critics say, and overbuilding now would risk saddling ratepayers with assets that have decadeslong shelf lives.
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The recent history of energy development in the state has also been rocky. The Georgia Power-led project to expand Plant Vogtle, the first U.S. nuclear development in decades, ran up more than $30 billion in costs and lagged years behind schedule.
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Since the project's early stages in 2007, the 12-month moving average of residential power costs for the utility's customers has surged 68%, according to the Georgia Center for Energy Solutions. That outpaced inflation, as well as cost increases for industrial and commercial customers.
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Price pressures and climate fears have pushed communities such as suburban Atlanta's DeKalb County, which has pledged to slash emissions, to lobby regulators for more aggressive oversight of the investor-owned utility. Ted Terry, a DeKalb County commissioner, warned that the state is using a 20th-century energy playbook while trying to attract 21st-century industries.
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The state's energy market "is not working for all of us," Terry said. Regulators approved much of Georgia Power's plan on April 16.
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'Essential to our economy'
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The tension hasn't slowed businesses' rush to the state.
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Alphabet's Google has operated data centers in Georgia for more than two decades, gradually expanding its footprint. In 2021, Microsoft established a new U.S. data-center region emanating from greater Atlanta. An Amazon Web Services spokesman said the firm recently bought land in the Peach State and is evaluating possible server-farm locations.
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All three firms purchase massive amounts of renewable energy to help power their facilities around the world. All three are also members of the Clean Energy Buyers Association, a trade group pushing utilities, including Georgia Power, to go green.
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Priya Barua, the organization's senior director of market and policy innovation, said the added difficulty in much of the Southeast is that traditionally regulated power markets sometimes give firms fewer opportunities to shop around for wholesale electricity.
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"They're more limited in how they can get clean energy," she said.
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Some analysts believe that could change as companies exert more pressure on regulators and developers strike deals with independent power producers. As part of Georgia Power's recent planning update, the utility said it would work with trade groups like Barua's to explore how commercial and industrial customers might build or contract their own clean-energy projects in the future.
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Those setups have been confined in recent years to nonprofit electricity cooperatives that tend to serve rural areas. Instagram-owner Meta, for example, joined with a Georgia co-op and solar developer Silicon Ranch as part of a broader deal to power data centers.
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But even in a more-competitive market, those deals may remain out of reach for most companies, such as DC Blox, the data-center operator building two facilities on opposing outskirts of Atlanta.
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Founded in 2014, the firm constructed its first data center in an old paper plant in Chattanooga. Power usage: one megawatt. DC Blox has since built out a network from Myrtle Beach, S.C., to Huntsville, Ala., leasing space to municipalities, universities and manufacturers.
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Aurubis uses mammoth equipment to shred old circuit boards and electrical wiring, melt the scraps, and separate copper from other materials. PHOTO: Kendrick Brinson for The Wall Street Journal
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Now, the company is big-game hunting for big-tech customers. The larger of its two Atlanta-area sites could reach up to 300 megawatts.
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"The smart states and smart utility commissions are going to figure out how to do this because this isn't going to stop," said Thomson, the DC Blox executive. "AI is coming next."
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DC Blox executives see themselves as part of Atlanta's evolution from logistics center to the digital hub of the Southeast. Nowhere is that more apparent than west of the city in Douglas County, the most sought-after corner of the region's data-center market.
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Local officials including Chris Pumphrey, president of the public-private Elevate Douglas Economic Partnership, began seeking out data centers about a decade ago. While the facilities employ few full-time employees, operators and tenants pour property and sales taxes into public coffers. Another benefit to Douglas County was that the new industry reduced truck traffic to warehouses peppering the area.
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"At that period of time," Pumphrey said, "there wasn't this significant concern about energy."
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These days, Douglas County is home to current or forthcoming data centers by companies including Google, Microsoft, DC Blox, Flexential and Switch. As hundreds of construction workers etch the concrete structures into sides of hills like fortresses, Pumphrey is eagerly awaiting the payoff.
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"They're essential to our economy," Pumphrey said. As for the energy concerns, he added, "We have to figure something out."
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Cooling towers at Plant Vogtle, a nuclear power station, are visible behind the new Aurubis facility. PHOTO: Kendrick Brinson for The Wall Street Journal
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Write to David Uberti at [david.uberti@wsj.com](mailto:david.uberti@wsj.com)
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Credit: By David Uberti

Good evening. I just got home from a fun day of a baby shower that turned into a cook out. Its been an action packed week with a rewarding weekend that I will NEVER forget, even if the lights only visited me one night but no graphs or imagery tonight. I have pondered the events of the last 10 days and as I look back, it was a dream come true. Not just seeing something I have always wanted to see in the AB, but meeting all of you, and sharing this experience. Building the foundations of a community here on Reddit where we can share, learn, discuss, and explore free from any restraint or encumbrance in an inclusive setting where there are only two rules. Respect one other along the lines of the golden rule, treat as you would like to be treated and no politics. Remember the sun gives light and warmth to all regardless of what party you are with or what church or place of worship you attend or dont attend. I will emulate that and I encourage you to as well.
With all of that being said, I took my own advice today, and I went about my day, kept my eyes on things, and had zero expectations. I wanted to see the lights tonight and I was with a group of people who would have loved to as well. It has not happened as of yet, and to be clear, while the chances are shrinking, but they are not dead, at least for those more northerly. I personally will not be staying up tonight, but would it surprise me if we had a brief stretch of more intense activity than we are seeing? Not at all, but at the same time we have to go back to the night of the X5.98 before any models had run. If you recall, I was concerned about the NW trajectory of the last CME owing to its location and LASCO coronagraphs, but I was swayed by the SWPC going G5 in their warning and the possibility of cannibalization. Gosh I wanted it to be true, but I just could not commit. I thought it would be more intense than it is but I never wavered in my uncertainty. Uncertainty can be a cop out, but truly I was uncertain and I tried to manage all of your expectations appropriately.
A spike or two cannot be ruled out and the Kp index forecast is elevated for the next several days, but I think we can all safely conclude that another Friday night is not in the cards here in the lower 48. Unfortunately alot of folks in Canada who would still be able to get a glimpse or two are dealing with wildfire smoke which not only makes viewing difficult, but makes breathing difficult. Here is hoping that gets better soon. If you decide to be a die hard tonight against the odds, I wish you luck, and you are not exactly crazy for trying, but the odds are long at this point. If there was a big CME in the pipe moving faster than the others, it would have likely been here by now but some fluctuation is expected at lower or even moderate levels for the next few days. All in all, I got some things right this week and I got some things wrong. The one thing I did not get wrong, is this stuff is difficult to predict, and the models struggled with timing and severity. I was impressed with DONKI Scorecard though, I think it is a heck of a tool. I love how it takes all of the models into consideration and will be consulting it always going forward. It was definitely the most accurate of the model systems in my view, but you may feel differently. This can get subjective and with so many readings from so many places, locations, levels, etc, its a data mess right now and I see the high end numbers quoted quite a bit but its important we wait for all of the data to be parsed and analyzed. I expect some revisions and we will see what it looks like when the smoke clears on this storm.
As far as any and all tools go, I will never hold them back from you. I am not here to gatekeep or play man behind the curtain. I have no degrees. I am a self proclaimed armchair analyst and while I take the moniker seriously and credibility is important to me as silly as that may sound, I want you to know that I am very much a student still. Several years ago, I was right where most of you are. My appetite for knowledge of all things has always been voracious and I have had various passions at times, but never one that I just had to share with somebody, anybody. My 9 year old loves this stuff, and I am working on my wife, but YOU are who shared my passion the most, and that is what it is all about to me. Sharing. Learning. Teaching. Growing. I feel good that I do not have to make any significant retractions or revisions and that I gave you the best advice I could and I am happy with the result. And you know what, even though there were no aurora overhead tonight at the get together I was at, it still ended up with the group marveling at the stars and objects in our sky, as we went through and identified each one and its characteristics. Saw a shooting star and starlink go by. My sister who lives in Tampa called me very excited and said that she saw a meteor overhead in the area around 830 EST. Like everyone, she is awed by beautiful and rare occurences, but is not what I would consider an enthusiast, but boy there sure was enthusiam in her voice when she called. I just smiled to myself, and thought about how grateful I am for how this all played out and I think we have set a pretty high bar here, but I will try my best to meet it for you each and every time. This sub is called SolarMax and that is our primary focus, but as my day 1's are aware, we get into alot more than just the sun. There are more spectacles yet to come this year, dare I say the chances exist for something just as special and just as rare, maybe more. Topic for another day.
I have just a few more housekeeping items to discuss and then I will be signing off for the night. I have alot to catch up on this week in my real job. I neglected it this past week with no regrets, but its time to pay the piper and get caught up. I do my best work back against the wall anyway and am no stranger to pressure. As a result though, I may not be as engaged or engaging, but I will keep you apprised. Whatever I know, you will know.
SHOULD I BE WORRIED?
No. Not just about the storm we had, but the next storm, or the mag field. I need to make something abundantly and unequivocally clear. We are in NO immediate danger, nor are we in danger in the forseeable future. We have new sunspots coming around and the growth curve on them may be ramping up. Again, I am excited. Its solar maximum. This is a natural process. Could a CE happen? NOAA just told you this weekend there is a 2 to 10% chance in the decades to come. You dont need me to tell you that its possible, but again, all manner of things are possible and COULD happen. You can't get yourself worked up about something that COULD happen, when there is no signs it is imminent. Look, there is some confusion about the mag field and its ramifications. Its a complicated topic, truly it is, but the concerns are not immediate. Our mag field has been weakening for over 150 years, yet here we are. You probably did not even know that, yet life has gone on still.
The other thing you need to take away from that is this other than its not an immediate concern you should suffer anxiety from, its a long term issue, just like climate, that is of course assuming that they are not sort of one in the same. If you are not losing sleep and fretting about our oceans literally trying to boil right now, then you are practicing some cognitive dissonance around the topic of existential dread. One fear is not greater than the other, and all fear is the enemy. We are just fine. We are safe. Our magnetic field does its job. It IS weakening, but its weakening slowly. Official estimates are at 5% per decade currently. That is not overnight. Its not next week. Its not even certain we should be concerned about it, there are two sides to the coin after all. For all of these reasons, you cannot get yourself worked up about it. Besides you know what else above all? Worrying your ass off about the world ending will not buy you a single minute more of time living your life and doing what you love with the people you love, so get busy living, or you'll stay busy dying from being eaten alive from stress and worry. Should you be prepared? Yes. Whether its a tornado, flood, EQ, war, hurricane, mega super duper extreme solar storm, its never a bad idea to have some supplies and most importantly a plan. This will calm you, and if you ever have to need it, youll be glad of it, and youll have something to anchor to when your anxiety and shock make it difficult to just get to the next moment. More than that, build a community, because in a really tough situation, a community gets through. Certainly some of you remember GoT. In the long night, the lone wolf dies but the pack survives. If you really are so worried about something so big and so totally out of your control, do that.
So people, take care of your mental health. If this stuff stresses you out, take a step back because it aint worth it. Can you imagine how silly the people on X who thought the world was ending this weekend feel right now? Most of them will never mention they were scared, or that they were panicking about nothing, they will never speak of it, and they will look for the next scare. I just hope they at least got to see the lights. Look, I will be real with you. When all of this started unfolding in earnest, and I knew the chances were there for a big storm, I posted my work in 2 places. Here and prepperintel. I met many of you from there. I posted it there because I respect the hell out of the suns power and I know that in the very very very rare event a CE or something of that nature unfolds, a few precious hours may mean everything. I am true to what I say. I do understand the risks, and I treat them appropriately, but I can only do so from a place of understanding and that takes time. Right now, what you NEED to know, is that we are safe, this was a great experience, the next sunspots may be more active, less active, the same as the departing regions, but there is a reason why the auroras have not dipped that far south in 20 years. So many things have to line up juuuust right for what we saw on Friday let alone a grid frying event. You would need a HUGE flare, and I do mean huge, no X5.98 or a twin peaked X1/M9 will suffice. Not only do you need a rediculously large flare, you need it to produce an earth directed CME, and while AR3664 seemingly did it at will, its not usually the case, but the times when its most likely to happen are during solar maximum. So many solar max have came and went and you never even knew it and you are still here on your tech.
I would like to think I know my stuff pretty well for an armchair expert, but I understand my limitations. There are people who are much more experienced, educated, and knowledgeable about the finer finer details and components of the space weather game that I am just barely beginning to grasp. Do you know that when I was first learning space weather that I used to get caught up in the same hype? I see that we had an X-Class flare, and Newsweek tells me that they can destroy powergrids, which is technically true, but damn if it doesnt leave out alot of nuance and fine details which are absolutely critical to understand in depth. So I get on Prepperintel and I make a post about it and I am ran off the damn sub because the people in there who knew more than I did knew it was nothing to be scared of. I was that person guys. If you felt that way this weekend, just know that I am you. But here we are, and now if I post something in there, those folks know its at least worth knowing about. Its a process. Its a complicated and nuanced topic, but its not inaccessible. I bet many of you had no idea that you could be a space weather observer like the folks at the alphabet agencies looking at the same data they do, but I hope you do now.
When I sat down to write this "small" update and goodnight, I did not expect to fill a page. I will tell you one thing about me. I have been called many many things in my life, but inarticulate is NOT one of them. I have more than a few video or YT live requests and maybe we get there eventually because I do think it will be cool and interactive. I may still cherish the written word but I am no dummy, I realize that is analog thinking in a digital world. However, here we are and I like the readers, because they are careful and considerate. They usually ave the attention span to get into complex subjects and are able to orchestrate exquisite theater of the mind.
This has been one of the most exciting and gratifying weeks of my life. I tried my best to keep up with the comments but I know I failed. Esp last night and today, I had to stop and smell the roses and its always family first in my world. Even if I had all day, I could not have kept up. These are human limitations of course, but I want you to know that I saw 99% of the comments, the posts, the messages, the pictures. I am deeply moved and I really appreciate everyone who took the time just to tell me their story, their experience, how this experience touched them, how they learned something new, how they werent scared anymore, who just appreciated the fact that Reddit now has a thriving dedicated solarmax community. I wish there was a way I could let you all know just exactly how much it all means, but these words will have to do. Thank you friends. We are only getting started. If you find yourself needing a fix though, check out the rest of the sub. Solarmax blew up this weekend, but we have been trying to get established for a bit and I say we, because it is not just me. Others have contributed, even when it was just a handful of people. I just can't say it enough, thank you thank you thank you. Every writer just wants someone to read their stuff. That is why they do it. If you can make a living at it, cool, but every writer started for free, and just wanted an audience, any audience, let alone one as awesome as you all.
And one final shoutout to Mrs AA for putting up with me absolutely glued to my phone, computer, and keyboard for the last 14 days and yes 14 days, because before AR3664 stole the show, lil ol AR3663 was trying so hard to make a name for itself, but just did not have the juice, but did depart with an X4.5 IIRC offhand. Solar max continues everyone, we got new sunspot groups to analyze, a few more mild impacts to come, and a ton of stuff to break down on the May 2024 Storms as well as the other topics I promised we would get into. We are only getting started and I look forward to sharing all of it with you.
For all of you who asked about whether you should chase your dream of astronomy or something space related, I have one final piece of advice this weekend. It does not matter if its space related, it just matters that you have a dream. If you have the ability and circumstance to chase or still chase your dream, you need to do it, whatever it is. The lucky(wise) people are not the ones who make millions on millions in a 80 hr work week where seeing their kids ball game is not even possible. The wise people are the ones who never work a day in their life because they love what they do and make a living that suits them and their family.
Good night everyone, and may you have clear skies.
AA

Ok so funny little backstory, I am from Russia and I used to know Spanish fluently like 15+ years ago, because I had a lot of internet + gaming friends, and even an e-girlfriend all from Mexico, but I never actually spoke, or listened to Spanish ever in my life. Except for the despacito song, but I don't understand a word of it lol. I eventually moved on from gaming/chatting on the internet 24/7 and got on with real life, so I haven't even used Spanish at all for over 15 years, (and I don't really see any point in re-learning it, I had my fun with it already)
But I still somehow vaguely, barely remember a little bit of Spanish, like enough to understand any random Spanish youtube comments that I happen to come across. I can still actually understand about 90-95% of it, but I can't really make any of my own sentences, or use correct grammar anymore. But today I tried to make a little song in Spanish with Suno AI (if you don't know what that is, it's an AI website where you can make any music you want, just by writing a prompt. it's really cool) I tried to do some kind of Russian-Spanish music style mix
This is the song -
https://suno.com/song/e8a0c19e-65d7-480b-b404-87c2dbc49687
I made the lyrics rhyme using the little amount of words that I can still remember. And I wrote the Spanish words using russian cyrillic alphabet so that he says it in the same way how I imagine those words sound like in my head. The AI singer guy has pretty much the exact same voice as me, and he says the words exactly how I think they should sound.
So my question is, does he have a russian accent? Can you understand what he's saying? Does it sound normal to you, or really weird?
For me, he has the most normal, regular voice ever, and I can't see any accent or anything wrong with it. But that's probably because I made it in such a way so that it's an exact copy of what's in my head. And also I don't know how the "correct" way is. I'm just really curious to find out about this. I mean I know about accents, I can speak English with a British, Australian, Jamaican or whatever accent I want. But when I first learned English, I remember thinking how I was talking normally without an accent, but everyone told me I had a weird accent. And then I really deeply analysed it and understood why they said that, and then I learned how to correct it. Even in Russia when I went to another city they told me I have an accent in russian and I was like whaaat do you meeean, how is that even possible, I don't have an accent, it's my native language bro, I speak the same like everyone else... But then you find out that you actually have an accent... I just find it really interesting, how the brain works, how everyone perceives things very differently. Like for you, something sounds perfectly normal, and for someone else it's really weird and not normal at all. You know what I mean? And you'll never really be able to know why for someone else it seems weird, unless they tell you in-depth about every detail. And only then, you'll be able to see. Like you need someone else's eyes/ears in order to perceive something which you can't. Anyway sorry for the random rambling. I'd appreciate what you think of the song and that's all :)