I'm currently trying to setup a dedicated Valheim server for my friends, and the steps involved forwarding ports 2456-2458. I followed a guide online on how to do it on the Unifi platform, and this is how I have it set up:
https://preview.redd.it/ev6idgsucb1d1.png?width=643&format=png&auto=webp&s=4e793aab3d7893f9d3163fb2aaeb59cdb447e478
https://preview.redd.it/40spkudodb1d1.png?width=952&format=png&auto=webp&s=e7e7891773266d44057ea7c3ad69df79820dde04
Unfortunately, using websites like canyouseeme to check if the ports are open are still showing them as closed.
Topology: [House(USG => Upstream US-8 Switch)] => [Garage(Downstream US-8 Switch => Tenda Router set to AP mode > PC hosting the dedicated server).
Current troubleshooting I've done is to try checking again with the firewalls completely disabled. Same results. Ideally, I have the ports unblocked through my inbound firewall rules. Switching UPnP off and on didn't work for either.
Any suggestions on what else I can try? I'm a bit of an amateur at this and I'm still learning about setting this all up properly, but I was hoping I can at least get this server running in the meantime.

https://preview.redd.it/ad2tj4pku41d1.png?width=1920&format=png&auto=webp&s=ff5c3973dcc6ebb929c8ec59b20b06815f3200fa
Every month “plumbers near me” is searched up to 800,000 times globally (Google Keyword Planner. 2024).
Is your plumbing company a top result in your target location?
To thrive, your plumbing business needs to be visible where most potential customers are searching, Google.
This guide will provide you with top Plumber SEO tips to enhance your plumbing business’s online visibility.

First, what is Plumber SEO?

Plumber SEO (Search Engine Optimization) is the practice of affecting local search engine rankings for plumbers. Plumber SEO is a subspecialty of Local SEO, which is the practice of affecting local search engine rankings.

Understanding Why You Should Do Plumber SEO

Plumber SEO is crucial because it helps your plumbing service appear in search results when potential customers in your area look for the services you offer.
A cool 68.7% of all clicks go to the top three organic search results.
If you're not effective with SEO you're invisible (Unless you're paying to play).

Can You Do Plumber SEO Yourself?

Yes, you can certainly get started with the basics of Plumber SEO, but advanced SEO, like Technical SEO, will require a technical specialization.
The most accessible way to learn is through reputable sources like Barry Schwartz's Search Engine Roundtable and experienced Local SEO professionals like Joy Hawkins.
Let's get started with some basics.

1. Optimize Your Google Business Profile

https://preview.redd.it/n7u78h3yu41d1.png?width=1277&format=png&auto=webp&s=91fb5b4a5ffa946d75c4f582ca43904ca5233c10
To appear in Google’s local search results, including the Map Pack, start with your Google Business Profile (GBP). Here’s how to optimize it:
Claim and Set Up Your Google Profile
If you're not on the map already, add your business name and category. Choose a primary category such as "Plumber" and you can add more later for more specific services like Gas Installation Service, Drainage Service, or Bathroom Remodeler.
Complete Your Profile Details
Review Darren Shaw's Whitespark Local Search Ranking Factors to see how you should prioritize your time.
If you're here doing pre-research before you even start a plumbing business take advantage of the knowledge that the keywords in your business name and the proximity to the location you want to rank in are top-ranking factors.
Set up your service area and you can choose up to 20 locations, but the guideline is that it must be no longer than a 2-hour drive from where your business is based.

2. Local Citations and Reviews

https://preview.redd.it/yaphjtwzu41d1.png?width=1080&format=png&auto=webp&s=9a1368dfc95d8f370bd64adb18eb9de70fa43893
Most business directories list your business name, address, and phone number. These listings are known as NAP citations. Consistent NAP citations across various directories improve your Local SEO.
Here’s how to get started:
Get Listed with Top Local Directories
You can either use a data aggregator service to list you on multiple directories or take care of some of the free ones first.
Once you're verified for Google Business Profile you can import your business onto Bing as well with a few clicks.
Don't forget to get listed on Yelp as well since Apple Map searches rely on data from Yelp. Facebook and Instagram also allow you to put your address which helps your Local SEO.
YellowPages, Better Business Bureau, and Manta are some free ones to get as well.

3. Boost Your Reviews

Reviews not only enhance your credibility but also improve your SEO rankings. Here are some effective ways to gather more reviews:

• Use Google’s Business Profile Manager
• Get a QR Code that uses a link from GBP to request a review and a Business Card to leave for customers.
• Follow-Up Call or Email Requesting Feedback
• Email Signature with your website link and a link to leave a review.

4. Keyword Research for Targeted Visibility

Understanding what potential customers search for helps tailor your website content to meet their needs. Effective keyword research is the foundation of successful SEO.
Identify Service-Related Keywords
Identifying the right keywords is the first step in creating content that attracts potential customers. Here’s how to get started:
List Your Services
Start by making a comprehensive list of all the plumbing services you offer. Think about every specific service you provide, no matter how niche. A detailed list might include: Drain unblocking, Burst pipe repair, Drain Cleaning, Toilet installation, Water heater repair, Sewer line inspection and repair
Listing these services helps you understand the scope of your business and provides a basis for keyword research. Make sure to include all services, even those you might consider minor, as they can attract targeted searches from potential customers looking for specific help.
Use Keyword Tools
Once you have your list of services, the next step is to use keyword research tools to find relevant keywords that potential customers are searching for. Here’s how to leverage these tools:
Google Keyword Planner
Google's Keyword Planner is a free tool that helps you find keywords related to your services. Here’s how to use it effectively:
Enter Your Services
Input the list of services you created into the tool. For example, if you offer "drain cleaning," enter this term into the Keyword Planner.
Analyze Keyword Suggestions
The tool will generate a list of related keywords, showing their search volumes and competition levels. Look for keywords with a high search volume and low to medium competition. These are the sweet spots that can drive significant traffic to your site.
Include Local Modifiers
Add local modifiers to your keywords to target searches in your service area. For example, “drain cleaning near me” or “emergency plumber in [your city].” This helps attract customers who are looking for services in specific locations.
Develop individual pages for each service, optimized with relevant keywords. Each page should include the following elements:
Create Service-Specific Pages
By creating dedicated, optimized pages for each service, you can attract more targeted traffic and convert visitors into customers. These pages not only improve your SEO but also provide valuable information to potential clients, helping them choose your services with confidence.
Once you have identified the right keywords, the next step is to create dedicated pages for each service you offer. Here’s how to optimize these pages:
Service Areas
Clearly list the areas you serve for each service. This helps with local SEO and lets potential customers know if you can assist them in their location. For example:
"We proudly offer our drain cleaning services to residents in [Your City] and surrounding areas, including [Nearby City 1], [Nearby City 2], and [Nearby City 3]."
Unique Selling Points
Highlight what makes your service unique. This could be your experience, certifications, special equipment, or customer satisfaction guarantees. For example:
"With over 20 years of experience and state-of-the-art equipment, we provide unparalleled drain cleaning services. Our certified technicians ensure the job is done right the first time, giving you peace of mind."
Customer Reviews and Testimonials
Include positive reviews and testimonials from satisfied customers. This builds trust and credibility with potential clients. For example:
What Our Customers Have to Say
"Professional and courteous. The best drain cleaning service I’ve used." -Mark S.
Contact Information
Make it easy for visitors to get in touch with you. Provide your phone number, email address, and a web form for inquiries. Including a call-to-action (CTA) encourages potential customers to take the next step. For example:
"Contact us today for expert drain cleaning services. Call us at [Phone Number] or fill out our online form for a free quote. We’re here to help 24/7."

5. Website Content & Optimization

https://preview.redd.it/ytjgfll1v41d1.png?width=1080&format=png&auto=webp&s=941a55816f174cf4162d7212be048011e2639fe0
Craft Compelling Content
Each service page should clearly describe the service, its benefits, and why customers should choose you. Include certifications, unique selling points, and customer testimonials to build trust. Additionally, create engaging and informative content such as blog posts, FAQs, and plumbing tips to attract and retain visitors.
Optimize Title Tags and Meta Descriptions
Ensure these elements are compelling and informative as they appear in search results and can influence click-through rates. Here are some tips:
Title Tags
Your title tag should accurately describe the content of your page. Include specific details that make your page stand out. For example, instead of a generic title like "Plumbing Services," use something more specific like "Expert Drain Cleaning Services in [City]."
Meta Descriptions
Clearly summarize what the page is about. Include the most important points that users should know before clicking. For example, for a drain cleaning service page, you might write: "Get expert drain cleaning services in [City]. Our plumbers are available 24/7 to handle any blockage. Call [number] for a free quote."
Google typically displays the first 150-160 characters of a meta description. Aim to keep your meta descriptions concise and within this limit to ensure the full text is visible.
Include your phone number in the meta description as this is clickable on mobile.
Create Mobile-Friendly Pages
With most local searches being conducted on smartphones, it’s essential to ensure your website is mobile-friendly. Here’s how:
Responsive Design
Responsive design refers to a web design approach that makes web pages render well on a variety of devices and window or screen sizes. It ensures that your website looks and functions correctly on desktops, tablets, and smartphones.
Optimize Images
Large images can slow down your website, leading to a poor user experience, especially on mobile devices with slower internet connections. Optimizing images ensures faster loading times, which can improve both user experience and SEO.
Use a site like TinyJPG to compress images for free.
Simple Layout
A simple, uncluttered layout improves user experience by making it easier for visitors to navigate your site and find the information they need. It also ensures that your site loads faster, as there are fewer elements to load.
Click-to-Call Buttons
Click-to-call buttons are crucial for mobile users, allowing them to contact your business with a single tap. This convenience can increase conversion rates and improve customer satisfaction.

6. Build a Strong Link Profile

Backlinks are one of Google’s strongest ranking factors. Here’s how to build a robust link profile for your plumbing business:
Guest Blogging and Community Participation
Guest blogging and engaging in community participation are effective ways to build high-quality backlinks and establish your authority in the plumbing industry.
Identify Target Blogs
Find blogs in the plumbing, home improvement, and DIY niches that accept guest posts. Look for blogs with a good reputation and engaged audiences. Use search queries like “plumbing blogs accepting guest posts” or “home improvement write for us.”
Reach out to the blog owners with well-crafted pitches. Propose topics that are relevant to their audience and showcase your expertise. Ensure your pitch is concise and highlights the value you can provide to their readers.
Write well-researched, informative, and engaging articles. Focus on providing valuable insights and practical advice. Include relevant keywords naturally and ensure the content aligns with the blog’s style and tone.
In your author bio, include a brief description of yourself and your plumbing business, along with a link back to your website. Some blogs may also allow you to include a link within the content itself. Ensure these links are relevant and add value to the article.
Join Relevant Communities
Participate in forums and online communities related to plumbing, home improvement, and DIY. Websites like Reddit, Quora, and specialized plumbing forums are great places to start. Join groups where homeowners seek advice on plumbing issues.
Offer helpful and knowledgeable answers to questions. Avoid blatant self-promotion; instead, focus on providing genuine value. Share your expertise and build a reputation as a helpful professional.
When appropriate, include links to your blog posts or service pages that provide additional information. Make sure these links are relevant to the discussion and genuinely help the reader.
HARO (Help A Reporter Out)
HARO connects sources with journalists looking for expert quotes. This can lead to high-quality backlinks from reputable sites.
Sign up for a free HARO account as a source. You will receive daily emails with journalist requests categorized by industry. Plumbing-related requests might fall under Home & Garden or Business & Finance.
Monitor the HARO emails for requests related to plumbing, home maintenance, or small business operations. Respond promptly with concise, informative answers. Highlight your expertise and provide useful insights.
When responding, be detailed and professional. Include your full name, title, business name, and a link to your website. Journalists are more likely to use your quotes if they are well-articulated and relevant to their article.
Replicate Competitors’ Links
Analyzing your competitors’ backlinks can help you discover new link-building opportunities.
Identify your top competitors by searching for your target keywords in Google. Note the websites that consistently appear at the top of the search results.
Use tools like Ahrefs, SEMrush, or Moz to analyze your competitors’ backlink profiles. Enter their domain into the tool to see a list of websites linking to them.
Assess the quality of these backlinks by looking at metrics like organic traffic. Focus on high-quality backlinks from reputable sites.
Look for backlinks that you can replicate. These might include guest posts, directory listings, or mentions in articles. Reach out to these websites with a similar pitch to get your site linked as well.
Reclaim Lost Links
Reclaiming lost links involves identifying and fixing broken or redirected links pointing to your site.
Use tools like Ahrefs or Google Search Console to identify broken links pointing to your website. These tools can help you find 404 errors and other issues.
Identify links that are redirected to other pages or domains. Ensure that the redirects are still relevant and pointing to the correct pages.
Reach out to the webmasters of the sites linking to your broken URLs. Politely ask them to update the link to the correct page. Provide the exact URL to make it easier for them.
If you have moved content to a new URL, set up 301 redirects from the old URLs to the new ones. This ensures that any backlinks pointing to the old URL still pass on link equity to the new page.

7. Technical SEO

Technical SEO ensures that search engines can find and index your pages. Here’s how to set your site up for technical success:
Plan Your Site Structure
A well-organized site structure helps visitors navigate your website and allows Google to find all your pages. Here’s a good starting point for your site structure:
Home Page -> Service Pages -> Blogs to Informational and How-To Pages
Use HTTPS
HTTPS is a secure way for visitors to access web pages. It’s important for SEO because it’s been a ranking factor since 2014. Check if your website uses HTTPS by looking for a lock icon in the browser’s search bar.
Monitor Your SEO Health
Regularly monitor your website’s SEO health using tools like Google Search Console. These tools can help you identify and fix common SEO issues. Key metrics to track include organic traffic, keyword performance, and site health score.

8. SEO Content Marketing

Creating valuable content can attract traffic and customers from organic search. Here’s how to create and promote content that ranks:
Keyword Research Topics
Finding the right topics to write about is crucial for attracting organic traffic. Here’s how to identify proven topics:
Begin with broad keywords related to plumbing, such as “leak repair,” “drain cleaning,” or “water heater maintenance.” Enter these into keyword research tools like Ahrefs Keywords Explorer, Google Keyword Planner, or SEMrush.
Use these tools to find related keywords and phrases that people are searching for. Look for questions and long-tail keywords (phrases with three or more words) that indicate specific user intents. For example, instead of just “drain cleaning,” look for “how to clean a clogged drain” or “best drain cleaning services in [city].”
Evaluate the search volume and competition level for each keyword. Ideally, target keywords with high search volume but low to medium competition. This increases the chances of ranking well without facing too much competition.
Analyze the search engine results pages (SERPs) for your target keywords to see what type of content is ranking. Look for featured snippets, people also ask boxes, and top-ranking articles to understand the type of content Google favors.
Use Questions and Informational Keywords
Focus on questions and informational keywords, such as “how-to” guides, tutorials, and tips. These types of content tend to attract more engagement and backlinks, boosting your SEO.
Publish Optimized Blog Posts
Once you have identified the right topics, it’s time to create optimized blog posts that rank well and attract traffic.
Analyze the top-ranking pages for your target keywords to understand the user intent behind the searches. Are people looking for how-to guides, detailed articles, or quick answers? Align your content with what users expect to find.
Ensure your content fully addresses the search query. If users are looking for a guide on fixing a leaky faucet, provide a step-by-step tutorial with images, videos, and troubleshooting tips.
Use Clear Headings and Subheadings
Organize your content with clear headings (H1, H2, H3) and subheadings. This not only improves readability but also helps search engines understand the structure of your content.
Break down information into bullet points and numbered lists where appropriate. This makes your content more scannable and user-friendly.
Include Images and Videos
Use relevant images, infographics, and videos to enhance your content. Visual elements can help explain complex topics and keep readers engaged.
Write Compelling Titles
Your titles should be engaging and accurately describe the content. Use power words and numbers to make your titles more compelling. For example, “10 Easy Tips for Fixing a Leaky Faucet” or “How to Unclog Any Drain in 5 Simple Steps.”
Keep It Under 60 Characters
Aim to keep your titles under 60 characters to ensure they are fully displayed in SERPs and not cut off.
For a blog post on drain cleaning, a compelling title could be: “How to Clean a Clogged Drain: 7 Effective Methods”
9. Promote Your Content
Creating great content is only the first step. You also need to promote it to ensure it reaches your target audience and attracts backlinks.
Share your blog posts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Tailor your posts to each platform’s audience and use engaging visuals and descriptions to attract attention.
Join Relevant Groups and Communities
Participate in relevant Facebook groups, LinkedIn groups, and online communities related to plumbing and home improvement. Share your content when appropriate, providing value to the community.
Engage with Your Audience
Respond to comments and questions on your social media posts. Engaging with your audience can increase your content’s reach and build relationships with potential customers.

10. Tracking SEO Progress

Tracking your SEO efforts is essential to understand what’s working and what needs improvement. Here’s how to do it:
Google Business Profile Performance
Monitoring your Google Business Profile (GBP) performance is crucial for understanding how well your business is performing in local search results.
Check Profile Performance
Log into your Google account and search for your business name. This should bring up your Google Business Profile. Click on the “See profile performance” button to access detailed metrics about how your profile is performing.
Key Metrics to Monitor
Views: The number of times your business profile has been viewed. This gives you an idea of how visible your business is in local searches.
Search Queries: The specific queries that led users to your business profile. This helps you understand what terms potential customers are using to find your business.
Customer Actions: This includes actions like visits to your website, requests for directions, calls to your business, and bookings. Tracking these actions helps you understand how effective your profile is at converting views into interactions.
Photo Views: The number of times your business photos have been viewed. High-quality photos can attract more attention and engagement.
Optimize Based on Insights
Use the insights from your profile performance to optimize your GBP. For example, if you notice that certain photos are getting more views, consider adding more similar photos. If specific queries are leading to your profile, ensure those keywords are prominently featured in your profile description and posts.
Google Search Console (GSC) is a powerful tool that provides valuable insights into your website’s performance in organic search results.
Key Metrics to Monitor
Performance Report: This report provides an overview of your site’s performance in Google Search. Key metrics include:
Total Clicks: The number of times users clicked on your site in search results.
Total Impressions: The number of times your site appeared in search results.
Average Click-Through Rate (CTR): The ratio of clicks to impressions, showing how effective your site is at attracting clicks.
Average Position: Your site’s average ranking position for the tracked queries.
Search Queries: This section shows the specific queries that users are entering to find your site. Analyze which keywords are driving the most traffic and consider creating more content around those terms.
Pages: Identify which pages on your site are performing best in search. This can help you understand what type of content resonates most with your audience.
Devices: Understand how users are accessing your site (desktop, mobile, tablet). This helps you ensure your site is optimized for all devices, particularly mobile.
Optimize Based on Insights
Use the data from GSC to optimize your site’s SEO strategy. For example, if you notice that certain pages have a high number of impressions but a low CTR, consider updating the meta descriptions and title tags to be more compelling. If specific keywords are performing well, create more content around those topics to capture additional traffic.
Set up Google Analytics on your website to analyze and gain even more valuable insights.
Hope this helps!
Credits: Original Source

https://preview.redd.it/1shzb3ov541d1.png?width=1920&format=png&auto=webp&s=95ea6f2823224f56986ee0f53fb9e6d65e740c46
Every month “plumbers near me” is searched up to 800,000 times globally (Google Keyword Planner. 2024).
Is your plumbing company a top result in your target location?
To thrive, your plumbing business needs to be visible where most potential customers are searching, Google.
This guide will provide you with top Plumber SEO tips to enhance your plumbing business’s online visibility.

First, what is Plumber SEO?

Plumber SEO (Search Engine Optimization) is the practice of affecting local search engine rankings for plumbers. Plumber SEO is a subspecialty of Local SEO, which is the practice of affecting local search engine rankings.

Understanding Why You Should Do Plumber SEO

Plumber SEO is crucial because it helps your plumbing service appear in search results when potential customers in your area look for the services you offer.
A cool 68.7% of all clicks go to the top three organic search results.
If you're not effective with SEO you're invisible (Unless you're paying to play).

Can You Do Plumber SEO Yourself?

Yes, you can certainly get started with the basics of Plumber SEO, but advanced SEO, like Technical SEO, will require a technical specialization.
The most accessible way to learn is through reputable sources like Barry Schwartz's Search Engine Roundtable and experienced Local SEO professionals like Joy Hawkins.
Let's get started with some basics.

1. Optimize Your Google Business Profile

https://preview.redd.it/flmgg13e641d1.png?width=1277&format=png&auto=webp&s=262a86e4fa578c3cba939d4d83ece4125a76f9ea
To appear in Google’s local search results, including the Map Pack, start with your Google Business Profile (GBP). Here’s how to optimize it:
Claim and Set Up Your Google Profile
If you're not on the map already, add your business name and category. Choose a primary category such as "Plumber" and you can add more later for more specific services like Gas Installation Service, Drainage Service, or Bathroom Remodeler.
Complete Your Profile Details
Review Darren Shaw's Whitespark Local Search Ranking Factors to see how you should prioritize your time.
If you're here doing pre-research before you even start a plumbing business take advantage of the knowledge that the keywords in your business name and the proximity to the location you want to rank in are top-ranking factors.
Set up your service area and you can choose up to 20 locations, but the guideline is that it must be no longer than a 2-hour drive from where your business is based.

2. Local Citations and Reviews

https://preview.redd.it/nu4jmc8j641d1.png?width=1080&format=png&auto=webp&s=46befefb7b8ad525a5b6d1e51d937291841701ae
Most business directories list your business name, address, and phone number. These listings are known as NAP citations. Consistent NAP citations across various directories improve your Local SEO.
Here’s how to get started:
Get Listed with Top Local Directories
You can either use a data aggregator service to list you on multiple directories or take care of some of the free ones first.
Once you're verified for Google Business Profile you can import your business onto Bing as well with a few clicks.
Don't forget to get listed on Yelp as well since Apple Map searches rely on data from Yelp. Facebook and Instagram also allow you to put your address which helps your Local SEO.
YellowPages, Better Business Bureau, and Manta are some free ones to get as well.

3. Boost Your Reviews

Reviews not only enhance your credibility but also improve your SEO rankings. Here are some effective ways to gather more reviews:

• Use Google’s Business Profile Manager
• Get a QR Code that uses a link from GBP to request a review and a Business Card to leave for customers.
• Follow-Up Call or Email Requesting Feedback
• Email Signature with your website link and a link to leave a review.

4. Keyword Research for Targeted Visibility

Understanding what potential customers search for helps tailor your website content to meet their needs. Effective keyword research is the foundation of successful SEO.
Identify Service-Related Keywords
Identifying the right keywords is the first step in creating content that attracts potential customers. Here’s how to get started:
List Your Services
Start by making a comprehensive list of all the plumbing services you offer. Think about every specific service you provide, no matter how niche. A detailed list might include: Drain unblocking, Burst pipe repair, Drain Cleaning, Toilet installation, Water heater repair, Sewer line inspection and repair
Listing these services helps you understand the scope of your business and provides a basis for keyword research. Make sure to include all services, even those you might consider minor, as they can attract targeted searches from potential customers looking for specific help.
Use Keyword Tools
Once you have your list of services, the next step is to use keyword research tools to find relevant keywords that potential customers are searching for. Here’s how to leverage these tools:
Google Keyword Planner
Google's Keyword Planner is a free tool that helps you find keywords related to your services. Here’s how to use it effectively:
Enter Your Services
Input the list of services you created into the tool. For example, if you offer "drain cleaning," enter this term into the Keyword Planner.
Analyze Keyword Suggestions
The tool will generate a list of related keywords, showing their search volumes and competition levels. Look for keywords with a high search volume and low to medium competition. These are the sweet spots that can drive significant traffic to your site.
Include Local Modifiers
Add local modifiers to your keywords to target searches in your service area. For example, “drain cleaning near me” or “emergency plumber in [your city].” This helps attract customers who are looking for services in specific locations.
Develop individual pages for each service, optimized with relevant keywords. Each page should include the following elements:
Create Service-Specific Pages
By creating dedicated, optimized pages for each service, you can attract more targeted traffic and convert visitors into customers. These pages not only improve your SEO but also provide valuable information to potential clients, helping them choose your services with confidence.
Once you have identified the right keywords, the next step is to create dedicated pages for each service you offer. Here’s how to optimize these pages:
Service Areas
Clearly list the areas you serve for each service. This helps with local SEO and lets potential customers know if you can assist them in their location. For example:
"We proudly offer our drain cleaning services to residents in [Your City] and surrounding areas, including [Nearby City 1], [Nearby City 2], and [Nearby City 3]."
Unique Selling Points
Highlight what makes your service unique. This could be your experience, certifications, special equipment, or customer satisfaction guarantees. For example:
"With over 20 years of experience and state-of-the-art equipment, we provide unparalleled drain cleaning services. Our certified technicians ensure the job is done right the first time, giving you peace of mind."
Customer Reviews and Testimonials
Include positive reviews and testimonials from satisfied customers. This builds trust and credibility with potential clients. For example:
What Our Customers Have to Say
"Professional and courteous. The best drain cleaning service I’ve used." -Mark S.
Contact Information
Make it easy for visitors to get in touch with you. Provide your phone number, email address, and a web form for inquiries. Including a call-to-action (CTA) encourages potential customers to take the next step. For example:
"Contact us today for expert drain cleaning services. Call us at [Phone Number] or fill out our online form for a free quote. We’re here to help 24/7."

5. Website Content & Optimization

https://preview.redd.it/j6ium1c0741d1.png?width=1080&format=png&auto=webp&s=efaa4073122592e847bd0b476d4e1b37d104709c
Craft Compelling Content
Each service page should clearly describe the service, its benefits, and why customers should choose you. Include certifications, unique selling points, and customer testimonials to build trust. Additionally, create engaging and informative content such as blog posts, FAQs, and plumbing tips to attract and retain visitors.
Optimize Title Tags and Meta Descriptions
Ensure these elements are compelling and informative as they appear in search results and can influence click-through rates. Here are some tips:
Title Tags
Your title tag should accurately describe the content of your page. Include specific details that make your page stand out. For example, instead of a generic title like "Plumbing Services," use something more specific like "Expert Drain Cleaning Services in [City]."
Meta Descriptions
Clearly summarize what the page is about. Include the most important points that users should know before clicking. For example, for a drain cleaning service page, you might write: "Get expert drain cleaning services in [City]. Our plumbers are available 24/7 to handle any blockage. Call [number] for a free quote."
Google typically displays the first 150-160 characters of a meta description. Aim to keep your meta descriptions concise and within this limit to ensure the full text is visible.
Include your phone number in the meta description as this is clickable on mobile.
Create Mobile-Friendly Pages
With most local searches being conducted on smartphones, it’s essential to ensure your website is mobile-friendly. Here’s how:
Responsive Design
Responsive design refers to a web design approach that makes web pages render well on a variety of devices and window or screen sizes. It ensures that your website looks and functions correctly on desktops, tablets, and smartphones.
Optimize Images
Large images can slow down your website, leading to a poor user experience, especially on mobile devices with slower internet connections. Optimizing images ensures faster loading times, which can improve both user experience and SEO.
Use a site like TinyJPG to compress images for free.
Simple Layout
A simple, uncluttered layout improves user experience by making it easier for visitors to navigate your site and find the information they need. It also ensures that your site loads faster, as there are fewer elements to load.
Click-to-Call Buttons
Click-to-call buttons are crucial for mobile users, allowing them to contact your business with a single tap. This convenience can increase conversion rates and improve customer satisfaction.

6. Build a Strong Link Profile

Backlinks are one of Google’s strongest ranking factors. Here’s how to build a robust link profile for your plumbing business:
Guest Blogging and Community Participation
Guest blogging and engaging in community participation are effective ways to build high-quality backlinks and establish your authority in the plumbing industry.
Identify Target Blogs
Find blogs in the plumbing, home improvement, and DIY niches that accept guest posts. Look for blogs with a good reputation and engaged audiences. Use search queries like “plumbing blogs accepting guest posts” or “home improvement write for us.”
Reach out to the blog owners with well-crafted pitches. Propose topics that are relevant to their audience and showcase your expertise. Ensure your pitch is concise and highlights the value you can provide to their readers.
Write well-researched, informative, and engaging articles. Focus on providing valuable insights and practical advice. Include relevant keywords naturally and ensure the content aligns with the blog’s style and tone.
In your author bio, include a brief description of yourself and your plumbing business, along with a link back to your website. Some blogs may also allow you to include a link within the content itself. Ensure these links are relevant and add value to the article.
Join Relevant Communities
Participate in forums and online communities related to plumbing, home improvement, and DIY. Websites like Reddit, Quora, and specialized plumbing forums are great places to start. Join groups where homeowners seek advice on plumbing issues.
Offer helpful and knowledgeable answers to questions. Avoid blatant self-promotion; instead, focus on providing genuine value. Share your expertise and build a reputation as a helpful professional.
When appropriate, include links to your blog posts or service pages that provide additional information. Make sure these links are relevant to the discussion and genuinely help the reader.
HARO (Help A Reporter Out)
HARO connects sources with journalists looking for expert quotes. This can lead to high-quality backlinks from reputable sites.
Sign up for a free HARO account as a source. You will receive daily emails with journalist requests categorized by industry. Plumbing-related requests might fall under Home & Garden or Business & Finance.
Monitor the HARO emails for requests related to plumbing, home maintenance, or small business operations. Respond promptly with concise, informative answers. Highlight your expertise and provide useful insights.
When responding, be detailed and professional. Include your full name, title, business name, and a link to your website. Journalists are more likely to use your quotes if they are well-articulated and relevant to their article.
Replicate Competitors’ Links
Analyzing your competitors’ backlinks can help you discover new link-building opportunities.
Identify your top competitors by searching for your target keywords in Google. Note the websites that consistently appear at the top of the search results.
Use tools like Ahrefs, SEMrush, or Moz to analyze your competitors’ backlink profiles. Enter their domain into the tool to see a list of websites linking to them.
Assess the quality of these backlinks by looking at metrics like organic traffic. Focus on high-quality backlinks from reputable sites.
Look for backlinks that you can replicate. These might include guest posts, directory listings, or mentions in articles. Reach out to these websites with a similar pitch to get your site linked as well.
Reclaim Lost Links
Reclaiming lost links involves identifying and fixing broken or redirected links pointing to your site.
Use tools like Ahrefs or Google Search Console to identify broken links pointing to your website. These tools can help you find 404 errors and other issues.
Identify links that are redirected to other pages or domains. Ensure that the redirects are still relevant and pointing to the correct pages.
Reach out to the webmasters of the sites linking to your broken URLs. Politely ask them to update the link to the correct page. Provide the exact URL to make it easier for them.
If you have moved content to a new URL, set up 301 redirects from the old URLs to the new ones. This ensures that any backlinks pointing to the old URL still pass on link equity to the new page.

7. Technical SEO

Technical SEO ensures that search engines can find and index your pages. Here’s how to set your site up for technical success:
Plan Your Site Structure
A well-organized site structure helps visitors navigate your website and allows Google to find all your pages. Here’s a good starting point for your site structure:
Home Page -> Service Pages -> Blogs to Informational and How-To Pages
Use HTTPS
HTTPS is a secure way for visitors to access web pages. It’s important for SEO because it’s been a ranking factor since 2014. Check if your website uses HTTPS by looking for a lock icon in the browser’s search bar.
Monitor Your SEO Health
Regularly monitor your website’s SEO health using tools like Google Search Console. These tools can help you identify and fix common SEO issues. Key metrics to track include organic traffic, keyword performance, and site health score.

8. SEO Content Marketing

Creating valuable content can attract traffic and customers from organic search. Here’s how to create and promote content that ranks:
Keyword Research Topics
Finding the right topics to write about is crucial for attracting organic traffic. Here’s how to identify proven topics:
Begin with broad keywords related to plumbing, such as “leak repair,” “drain cleaning,” or “water heater maintenance.” Enter these into keyword research tools like Ahrefs Keywords Explorer, Google Keyword Planner, or SEMrush.
Use these tools to find related keywords and phrases that people are searching for. Look for questions and long-tail keywords (phrases with three or more words) that indicate specific user intents. For example, instead of just “drain cleaning,” look for “how to clean a clogged drain” or “best drain cleaning services in [city].”
Evaluate the search volume and competition level for each keyword. Ideally, target keywords with high search volume but low to medium competition. This increases the chances of ranking well without facing too much competition.
Analyze the search engine results pages (SERPs) for your target keywords to see what type of content is ranking. Look for featured snippets, people also ask boxes, and top-ranking articles to understand the type of content Google favors.
Use Questions and Informational Keywords
Focus on questions and informational keywords, such as “how-to” guides, tutorials, and tips. These types of content tend to attract more engagement and backlinks, boosting your SEO.
Publish Optimized Blog Posts
Once you have identified the right topics, it’s time to create optimized blog posts that rank well and attract traffic.
Analyze the top-ranking pages for your target keywords to understand the user intent behind the searches. Are people looking for how-to guides, detailed articles, or quick answers? Align your content with what users expect to find.
Ensure your content fully addresses the search query. If users are looking for a guide on fixing a leaky faucet, provide a step-by-step tutorial with images, videos, and troubleshooting tips.
Use Clear Headings and Subheadings
Organize your content with clear headings (H1, H2, H3) and subheadings. This not only improves readability but also helps search engines understand the structure of your content.
Break down information into bullet points and numbered lists where appropriate. This makes your content more scannable and user-friendly.
Include Images and Videos
Use relevant images, infographics, and videos to enhance your content. Visual elements can help explain complex topics and keep readers engaged.
Write Compelling Titles
Your titles should be engaging and accurately describe the content. Use power words and numbers to make your titles more compelling. For example, “10 Easy Tips for Fixing a Leaky Faucet” or “How to Unclog Any Drain in 5 Simple Steps.”
Keep It Under 60 Characters
Aim to keep your titles under 60 characters to ensure they are fully displayed in SERPs and not cut off.
For a blog post on drain cleaning, a compelling title could be: “How to Clean a Clogged Drain: 7 Effective Methods”
9. Promote Your Content
Creating great content is only the first step. You also need to promote it to ensure it reaches your target audience and attracts backlinks.
Share your blog posts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Tailor your posts to each platform’s audience and use engaging visuals and descriptions to attract attention.
Join Relevant Groups and Communities
Participate in relevant Facebook groups, LinkedIn groups, and online communities related to plumbing and home improvement. Share your content when appropriate, providing value to the community.
Engage with Your Audience
Respond to comments and questions on your social media posts. Engaging with your audience can increase your content’s reach and build relationships with potential customers.

10. Tracking SEO Progress

https://preview.redd.it/arej4v26841d1.jpg?width=1024&format=pjpg&auto=webp&s=b9d0dd295f91e56cfc542386a4f4d2ff1a0a54c3
Tracking your SEO efforts is essential to understand what’s working and what needs improvement. Here’s how to do it:
Google Business Profile Performance
Monitoring your Google Business Profile (GBP) performance is crucial for understanding how well your business is performing in local search results.
Check Profile Performance
Log into your Google account and search for your business name. This should bring up your Google Business Profile. Click on the “See profile performance” button to access detailed metrics about how your profile is performing.
Key Metrics to Monitor
Views: The number of times your business profile has been viewed. This gives you an idea of how visible your business is in local searches.
Search Queries: The specific queries that led users to your business profile. This helps you understand what terms potential customers are using to find your business.
Customer Actions: This includes actions like visits to your website, requests for directions, calls to your business, and bookings. Tracking these actions helps you understand how effective your profile is at converting views into interactions.
Photo Views: The number of times your business photos have been viewed. High-quality photos can attract more attention and engagement.
Optimize Based on Insights
Use the insights from your profile performance to optimize your GBP. For example, if you notice that certain photos are getting more views, consider adding more similar photos. If specific queries are leading to your profile, ensure those keywords are prominently featured in your profile description and posts.
Google Search Console (GSC) is a powerful tool that provides valuable insights into your website’s performance in organic search results.
Key Metrics to Monitor
Performance Report: This report provides an overview of your site’s performance in Google Search. Key metrics include:
Total Clicks: The number of times users clicked on your site in search results.
Total Impressions: The number of times your site appeared in search results.
Average Click-Through Rate (CTR): The ratio of clicks to impressions, showing how effective your site is at attracting clicks.
Average Position: Your site’s average ranking position for the tracked queries.
Search Queries: This section shows the specific queries that users are entering to find your site. Analyze which keywords are driving the most traffic and consider creating more content around those terms.
Pages: Identify which pages on your site are performing best in search. This can help you understand what type of content resonates most with your audience.
Devices: Understand how users are accessing your site (desktop, mobile, tablet). This helps you ensure your site is optimized for all devices, particularly mobile.
Optimize Based on Insights
Use the data from GSC to optimize your site’s SEO strategy. For example, if you notice that certain pages have a high number of impressions but a low CTR, consider updating the meta descriptions and title tags to be more compelling. If specific keywords are performing well, create more content around those topics to capture additional traffic.
Set up Google Analytics on your website to analyze and gain even more valuable insights.
Hope this helps!
Original Source: Canonical Link