https://archive.is/cP3Gl
An effort to replace a 35-year-old fire engine that has been carried by several of the town’s fire chiefs has finally borne fruit.
By just six votes, residents at Monday’s town election approved a ballot question for a $480,000 Proposition 2½ override to purchase a new fire engine. This amount will supplement a $200,000 transfer from the town’s stabilization fund. The engine will be purchased through a five-year loan, which will result in taxes being raised by $80 to $100 per year over that period.
Monday’s vote was 79-73. Fire Chief Joe Larson said the department is “in shock” since hearing the news.
“People want to go drive in the truck,” he said on Tuesday. “Overall, it helps with all the categories — morale, retention and recruitment.”
Larson said the older vehicle, a 1989 GMC E-One, has numerous mechanical problems, one of which being it struggled on hills. The vehicle also needed new brakes, a radiator and tires, Larson said. The truck has a manual transmission, which the chief said is one more thing to train his volunteer firefighters to do. He also mentioned the National Fire Protection Association recommends vehicles be replaced at 25 years.
Larson added that even the larger towns and cities have older fire engines.
“They’re big price tags to pay,” he said.
The new vehicle, which will have an E-One body on a Spartan chassis, will be built by Greenwood Emergency Vehicles of North Attleborough, and Larson said it will have more room for equipment.
“The truck’s been needed for a long time,” Larson said. “The taxpayers gave us the ability; this has been a dream of the department.”
The Warwick Fire Department has four vehicles — two engines, an all-purpose vehicle called a “squad” and a brush tanker that can maneuver through the forests. Larson said there is another engine that is 36 years old, but in better shape than the one being replaced, that he hopes to retire in the near future. He added that the town has a Capital Planning Committee, and the new fire engine is a pillar of the work it will do.
“Thank you to the taxpayers for supporting us,” Larson said.
Of the town’s 681 registered voters, 153 voters made it to the polls, making for a 22.5% turnout. There were no contested races in the election.
The results are as follows:
■Selectboard, three-year term — Alan Genovese, 125 votes.
■Assessor, three-year term — Keith Ross, 133 votes.
■Board of Health, three-year term — Ann Kendall, 135 votes.
■Constable, three-year term — Bruce Kilhart, 126 votes.
■Library trustee, two-year term — Jesse Lopes, 129 votes.
■Library trustees, two seats with three-year terms — Andrea Woods, 135 votes, and Cheri Robartes, 124 votes.
■Moderator, one-year term — Jim McRae, 129 votes.
■Tree warden, three-year term — Sharon Matthews, 117 votes.
■Transfer Station commissioner, three-year term — Mike Mankowsky, 139 votes.
■Highway commissioner, three-year term — Vern Bass, 131 votes.
■Cemetery commissioner, two-year term — Coco King, 132 votes.
■Cemetery Commissioner, three-year term — John Cassinari, 132 votes.
■School Committee member, one-year term — Janice Starmer, 130 votes.
■School Committee member, two-year term — Miranda Kingfisher, 124 votes.
■School Committee member, three-year term — Alan Genovese, 122 votes.

Please don't mistake this as a whine-post. I'm genuinely curious.
I really like the bike, despite the spongy feeling suspension, and would instantly buy one cash in hand as second bike, if I could justify the price for myself..
I've looked and asked around, and it's just that for less money I could get a much feature richer svartpilen 125 that even has smartphone integration on the dash.. better suspension, liquid cooling, longer service intervals, corner abs and traction control, anti hop clutch.. all for 3990€
Or a royal enfield hunter 350 which is already a "full size Motorcycle" with 10000km service intervals, and the dealer even offered to include a luggage rack for the price (offer for 4200€)
Best offer I could get from Honda is 4300€. Which isn't even full Skonto under mrsp..
My use case is mostly that I don't want to keep racking up that much mileage on my cruiser with everyday commutes.. and also have something to ride while the bigger bike gets serviced. I also have a car, but I hate driving it unless I really need the trunk, or there is snow...
Speed wise.. I'm perfectly happy with a top speed of 80kmh really. I avoid boring highways like the plague anyway.. and even those mostly have a speed limit of 80 or 100 around here.
Anyone got any arguments for the Honda? I can afford it, and I already got motorcycle gear, and ride for just over 10yrs without even a low side so far, so dw about that. I'm just not a fan of wasting money on a dumb whim and hating myself for it later.. Should I do the smart thing and just get some shitty scooter instead? Spoil myself with "but I want this", or just wait and hope a used monkey will turn up eventually?

Monday could have been awesome, but was on the wrong side of 4 major MLB meltdowns and blown leads in 8th or 9th. Some days it happens like that. On the wrong side but wrong result thanks to shitty bullpens and managers who leave pitchers in too long (Houston with Framber left in too long). Hit one of the umpire overs, lost the last one. 12-1 umpire overs now. Can't win em all. Hope everyone made some last night despite the BS at the end of these games.
At least NHL Came through for us. ughh
Thank you in advance to those who say thanks and tip when they hit.
MLB= 7-9 (Cash 4 Top plays)
NHL=1-0 (Cash 1 top play)
MLB=7-9 Mon/13-6 Sun/11-9 Sat/13-8 Sat (Cash#1/7 Top) Thurs/(Cash #1)/12-10 Wed (6-5 top)/11-10 Tues (Cash #1)/9-8 Mon/11-12 Sun (Cash #!)/11-11 Sat (Cash top 2)/12-11 Fri (7-4 Top)/4-7 Thurs/11-10 Wed/11-9 Tues (Cash Top 5)/12-5 Mon (7-1 Top)/10-12 Sun/13-8 Sat (7-3 Top)/5-14 Fri/5-4 Thurs/13-8 Wed (Cash top 6 straight/12-10 Tues (Cash #1)/8-8 Mon (6-3 Top)/7-12 Sun (6-4 Top)/13-9 Sat (6-4 Top)/9-9 Fri (5-4 Top)/7-5 Thurs/14-6 Wed (9-2 TOP)/15-8 Sun (9-3 Top plays)/
533-451 YTD/ (283-216 Top plays)
*All plays are standard bets unless adorned with a star. Those adorned with a star are TOP Plays.*Top plays are listed in order of strength.
⭐️Astros-1-134-L (Blew a 6-1 lead)
⭐️Braves-120 (GAME 1)-L (Blew a 5-1 lead)
⭐️Yankees-130- L (Blew a 4-1 lead in 9th)
⭐️Brewers-125-L (Blew lead in 9th and lost in extras)
⭐️Orioles+100-L
⭐️Guardians-120-W
⭐️Toronto-1-137-W
⭐️Braves-1.5-113 Game 2-W
⭐️Brewers/Marlins Over 7.5-125 (See writeup)-L
⭐️Tigers/Royals Over 8.5-115-W
Dodgers-1.5-114-W
Tampa-105-L
Twins-1-125-L
Tigers+106-L
San Dog/Atlanta Over 7.5-115-GAME 1 (See Writeup)-W
Baltimore/St Louis Over 7.5-120-W
NBA=1-2 Sun/0-2 Sat/2-0 Fri/0-3 Thurs/2-3 Wed/3-1 Tues (2-0 top plays)/1-3 Mon (1-1 Top)/2-2 Sun/2-3 Sat/1-4 Fri (1-1 Top)/1-2 Thurs/1-1 Wed/3-1 Tues (2-0 Top)/2-2mon (2-0 Top)/2-0 Sun/1-1 Sat(Cash #1 top)/3-0 Fri/3-1 Thurs/2-2 Wed/1-4 Tues/3-3 Mon (Cash #1)/5-3 Sun (4-1 Top)/5-2 Sat (3-0 Top)/4-2 Fri/5-0 Thurs/2-3 Wed/2-4 Tues/3-5 Mon/2-4 Sun/3-3 Sat (Cash top 2)/6-3 Wed/10-5 Tues (4-2 Top)/7-7 Sun (Cash top 2)/5-2 Sat (3-0 Top)/7-2 Mon (5-0 Top)/7-4 Sun (Cash 3/4 Top))/6-3 Sun (Cash 2 top)/6-5 Sat (Cash 3/4 Top)/7-3 Tues (Cash 3/4 Top)/9-4 Wed (Cash 3/4 Top)/7-3 Thurs (Cash 3/4 top)/10-2 Wed/6-2 Mon/7-1 mon/5-2 Wed (Cash 2/3 top plays)/4-1 Mon (cash 3/4 top plays)/796-714 YTD
NHL=1-0 Mon/1-0 Sat/2-1 Fri (2-0 Top)/2-2 (Cash #1)/0-1 Wed/1-3 Tues (1-1 Top)/0-3-1 Mon/0-2-1 Sun/1-2 Sat/2-1 Fri/1-2 Thurs (Cash #1)/2-1 Wed/1-2 Tues/0-1 Mon/2-1 Sun/1-0 Sat/0-3 Fri/0-1 Thurs/2-1 Wed/2-4 Tues/2-1 Mon/4-2 Sun (2-1 Top)/1-4 Sat (Cash #1)/3-3 Fri (2-1 Top)/4-1 Sun (Cash top 2)/3-0 Sat/4-3 Thurs/5-1 Sun/4-2 Friday (2-1 Top)/6-1 Fri/6-3 Thurs (3-1 Top)/4-2 Wed (2/3 Top)/5-3 Tues (Cash #1)/6-0 SUN/8-4 Sat/2-0 Fri/5-1 Sun (Cash 2/2 Top)/7-4 Sat (Cash 3 Top)/7-4 Thurs (Cash 3/4 Top plays)/4-1 Wed (3-0 Top)/6-3 Tues (Cash top 2 plays)/7-2 Sat/4-0 Fri/7-5 Sat/4-2 Friday/6-0 Sun/6-5 Sat/3-1 Fri/3-1 Wed/4-2 Tues/2-1 Sun/11-0 Sat/670-645 YTD
⭐️Edmonton Oil Cans-145-W
My picks/analysis/answering questions is and will remain free- but if you’ve been crushing the books with me, would you consider a tip for my time and effort? (and keep wife off back ha!)
As always Tips are NEVER expected but GREATLY appreciated to the newborn diaper fund/medical bills for wife.
Venmo=@ECU03 (LAST 4 DIGITS IF IT ASKS=5029)
PayPal=@superbae
Cashapp=$Alew1980

Monday could have been awesome, but was on the wrong side of 4 major MLB meltdowns and blown leads in 8th or 9th. Some days it happens like that. On the wrong side but wrong result thanks to shitty bullpens and managers who leave pitchers in too long (Houston with Framber left in too long). Hit one of the umpire overs, lost the last one. 12-1 umpire overs now. Can't win em all. Hope everyone made some last night despite the BS at the end of these games.
At least NHL Came through for us. ughh
Thank you in advance to those who say thanks and tip when they hit.
MLB= 7-9 (Cash 4 Top plays)
NHL=1-0 (Cash 1 top play)
MLB=7-9 Mon/13-6 Sun/11-9 Sat/13-8 Sat (Cash#1/7 Top) Thurs/(Cash #1)/12-10 Wed (6-5 top)/11-10 Tues (Cash #1)/9-8 Mon/11-12 Sun (Cash #!)/11-11 Sat (Cash top 2)/12-11 Fri (7-4 Top)/4-7 Thurs/11-10 Wed/11-9 Tues (Cash Top 5)/12-5 Mon (7-1 Top)/10-12 Sun/13-8 Sat (7-3 Top)/5-14 Fri/5-4 Thurs/13-8 Wed (Cash top 6 straight/12-10 Tues (Cash #1)/8-8 Mon (6-3 Top)/7-12 Sun (6-4 Top)/13-9 Sat (6-4 Top)/9-9 Fri (5-4 Top)/7-5 Thurs/14-6 Wed (9-2 TOP)/15-8 Sun (9-3 Top plays)/
533-451 YTD/ (283-216 Top plays)
*All plays are standard bets unless adorned with a star. Those adorned with a star are TOP Plays.*Top plays are listed in order of strength.
⭐️Astros-1-134-L (Blew a 6-1 lead)
⭐️Braves-120 (GAME 1)-L (Blew a 5-1 lead)
⭐️Yankees-130- L (Blew a 4-1 lead in 9th)
⭐️Brewers-125-L (Blew lead in 9th and lost in extras)
⭐️Orioles+100-L
⭐️Guardians-120-W
⭐️Toronto-1-137-W
⭐️Braves-1.5-113 Game 2-W
⭐️Brewers/Marlins Over 7.5-125 (See writeup)-L
⭐️Tigers/Royals Over 8.5-115-W
Dodgers-1.5-114-W
Tampa-105-L
Twins-1-125-L
Tigers+106-L
San Dog/Atlanta Over 7.5-115-GAME 1 (See Writeup)-W
Baltimore/St Louis Over 7.5-120-W
NBA=1-2 Sun/0-2 Sat/2-0 Fri/0-3 Thurs/2-3 Wed/3-1 Tues (2-0 top plays)/1-3 Mon (1-1 Top)/2-2 Sun/2-3 Sat/1-4 Fri (1-1 Top)/1-2 Thurs/1-1 Wed/3-1 Tues (2-0 Top)/2-2mon (2-0 Top)/2-0 Sun/1-1 Sat(Cash #1 top)/3-0 Fri/3-1 Thurs/2-2 Wed/1-4 Tues/3-3 Mon (Cash #1)/5-3 Sun (4-1 Top)/5-2 Sat (3-0 Top)/4-2 Fri/5-0 Thurs/2-3 Wed/2-4 Tues/3-5 Mon/2-4 Sun/3-3 Sat (Cash top 2)/6-3 Wed/10-5 Tues (4-2 Top)/7-7 Sun (Cash top 2)/5-2 Sat (3-0 Top)/7-2 Mon (5-0 Top)/7-4 Sun (Cash 3/4 Top))/6-3 Sun (Cash 2 top)/6-5 Sat (Cash 3/4 Top)/7-3 Tues (Cash 3/4 Top)/9-4 Wed (Cash 3/4 Top)/7-3 Thurs (Cash 3/4 top)/10-2 Wed/6-2 Mon/7-1 mon/5-2 Wed (Cash 2/3 top plays)/4-1 Mon (cash 3/4 top plays)/796-714 YTD
NHL=1-0 Mon/1-0 Sat/2-1 Fri (2-0 Top)/2-2 (Cash #1)/0-1 Wed/1-3 Tues (1-1 Top)/0-3-1 Mon/0-2-1 Sun/1-2 Sat/2-1 Fri/1-2 Thurs (Cash #1)/2-1 Wed/1-2 Tues/0-1 Mon/2-1 Sun/1-0 Sat/0-3 Fri/0-1 Thurs/2-1 Wed/2-4 Tues/2-1 Mon/4-2 Sun (2-1 Top)/1-4 Sat (Cash #1)/3-3 Fri (2-1 Top)/4-1 Sun (Cash top 2)/3-0 Sat/4-3 Thurs/5-1 Sun/4-2 Friday (2-1 Top)/6-1 Fri/6-3 Thurs (3-1 Top)/4-2 Wed (2/3 Top)/5-3 Tues (Cash #1)/6-0 SUN/8-4 Sat/2-0 Fri/5-1 Sun (Cash 2/2 Top)/7-4 Sat (Cash 3 Top)/7-4 Thurs (Cash 3/4 Top plays)/4-1 Wed (3-0 Top)/6-3 Tues (Cash top 2 plays)/7-2 Sat/4-0 Fri/7-5 Sat/4-2 Friday/6-0 Sun/6-5 Sat/3-1 Fri/3-1 Wed/4-2 Tues/2-1 Sun/11-0 Sat/670-645 YTD
⭐️Edmonton Oil Cans-145-W
My picks/analysis/answering questions is and will remain free- but if you’ve been crushing the books with me, would you consider a tip for my time and effort? (and keep wife off back ha!)
As always Tips are NEVER expected but GREATLY appreciated to the newborn diaper fund/medical bills for wife.
Venmo=@ECU03 (LAST 4 DIGITS IF IT ASKS=5029)
PayPal=@superbae
Cashapp=$Alew1980

ANALYSIS section will be posted separately on my sub Tradingedge
DATA LEDE:

• RBA minutes - Australia
• Said they will try not to excessively fine tune policy
• Future changes to cash rate are difficult to rule in or out
• CPI short term variation can be easily and reasonably overlooked
• Recent data does point to slightly increased inflation risks
• NEUTRAL/HAWKISH overall
• Australia consumer confidence numbers drop 0.3% MOM
• German PPI came 0.2% MOM vs 0.2% expected, in line with last months reading.
• YOY came in at -3.3% slightly below expected value of -3.2%. Came in light which is good for German inflation picture.
• Yellen Speech - no real meaningful comments
• EU balance of trade numbers hit a new yearly high. Points to improving world demand environment.
• Fed speakers include:
• Barkin, Waller, Williams, Bostic, Barr
• BoE’s Bailey to speak too

MARKETS:

• SPX: Maintained above 5300, now trading at 5311. Yesterday, touched 5325, before moving lower again. DJI: Trading at 39,813, just below 40k. Opened yesterday above 40k but moved lower on JPM weakness.
• Nasdaq: trading flat at 18,665. Support will now be at around 18,350.
• Ger40: Slightly lower today, at 18,600. Some slight profit taking near the highs.
• HKG50: Moving lower again for 2nd day in a row. Now at 19,240. Yesterday, was at 19,750 at one point. So down 2.7% across yesterday and today.
• Oil - hit 80 yesterday on WTI but was rejected off there. Lower today to 78, down by 1.5%. Back to range bound.
• Gold: Trading at 2418, Support at 2400.
• VIX: After getting crushed to 12 yesterday, bounced up off of there, now higher.

FX:

• DXY moving flat today and yesterday, around 104.5
• Had fallen to 100d moving average after CPI then moved higher, bouncing from there.
• EURUSD positioning still bullish, flat, slightly higher at 1.087
• GBPUSD moving higher again, trading at 1.272
• AUDUSD at 0.667,
• Has broken out of the long term downtrend.

EARNINGS:

• PANW Current Quarter:
• Revenues of 1.985B beat by 0.8%. Revenues rose 15% YOY
• Products revenue beat by 1.2%
• Subscriptions and support revenue beat by 0.3%
• EPS of 1.32 Beat expectations of 1.25 - beat by 5.6%
• Operating income was 508M, beat by 3.5%
• Operating margin was 25.6% , beat by 69 bps
• Billings came more or less in line
• Deferred revenue basically in line, slight miss.
• NEXT QUARTER GUIDANCE:
• EPS of 1.41 v slightly missed expectations of 1.42
• Revenue came in line with consensus at 2.16B
• Billings guidance beat consensus v slightly.
• FULL YEAR GUIDANCE:
• EPS of 5.56-5.58 beat estimates of 5.51
• Revenue of 8B beat estimates of 7.98B
• Billings of 10.15.5B was up 10-11% YoY
• CEO Nikesh Arora: Enthusiastic response to pjatformization and AI infused security outcomes.
• In conference call said that billings isn’t the only important measure, hence investors should overlook the slight softness in billings.
• Said cybersecurity demand will continue to grow for next several quarters, and PANW will benefit.
• Cyberattacks are scaling and aren’t going away. AI will increase these threats. So the tailwinds for PANW are very strong.

XPEV

• EPS of -0.75 was much better than the -2.06 expected
• Revenue of 6.55B beat estimates of 6.19B. Up 63% YOY, but down 50% QOQ
• Vehicle margin was 5.5%, which was up from 4.1% last quarter, and up form -2.5% last year SO VEHICLE MARGIN IMPROVED
• Vehicle sales came in at 5.54B yuan, up 50% YOY but down 50% QOQ
• Gross margin was 12.9%, up from 1.7% last year and 6.2% last quarter
• SO MARGINS IMPROVED, SALES WERE WORSE THAN LAST QUARTER
• In April saw 9,393 vehicles delivered
• Partnership with Volkswagen group on E/E architecture
• Release of AI powered functions
• GROSS MARGIN IMPROVEMENT DESPITE COMPETITION AND OTHERS CUTTING PRICES WAS A KEY BENEFIT.

NEXT QUARTER GUDIANCE:

• Revenue 7.5-8.3B miss by 15%
• Delivered of 29-32K. Up 30% YOY

MACYS:

• Current quarter:
• ADJ EPS $0.27 vs. $0.56 y/y, EST $0.14. BEAT
• EPS $0.22 vs. $0.56 y/y
• Net sales $4.8B, -3.7% y/y, EST $4.81B. IN LINE
• Gross margin 39.2% vs. 40% y/y, EST 39.6%. MISS
• SG&A expense $1.9B, -2.6% y/y, EST $1.98B. MISS
• GUIDANCE:
• Raised guidance from 2.45-2.85 to 2.55-2.9.
• Raised by 4%
• Beat estimates by 4%, although is a wide guidance
• Sees Net sales at 22.3-22.9B, raising bottom end up slightly from 22.2B.
• More or less in line with guidance.
• Merchandise margins down 100bps due to additional discounting
• Merchandise inventories are well positioned for upcoming summer season
• Credit card revenues down slightly due to higher delinquency rates
• Turnaround plan showing signs of progress as they beat and raise guidance.

LOWES:

• Current quarter:
• EPS of 3.67 beat estimates of 2.95
• Revenue of 21.4B was down YOY by 4%, but beat estimates by 1.3%
• Comparables sales were down 4%
• Reaffirms FY guidance:
• EPS of 12-12.3 vs estimate of 12.19. So miss slightly by 0.4%
• Revenue of 84-85B, basically in line.
• EXPECTS COMPARABLE SALES TO BE DOWN 2-3% vs estimates of 2.43% down.

MAG 7:

• MSFT yesterday, said that Copilot Plus PCs will be based on Qualcomm’s snapdragon X Elite chips, and will offer 15 hours of web browsing and 20 hours of video battery life. MSFT says it’ll outperform MacBook Air.
• On Copilot Plus, Neural processor enables new AI features such as recall for a searchable PC memory.
• MSFT estimates 50 million AI PCs will be sold over the next year. Said its rearchitectured Windows 11 is 58% faster than Apple’s MacBook Air.
• MSFT - restructures Windows 11 for better ARM hardware support and AI integration. Introduces prism emulator, launched to improve compatibility with older x86 and x64 apps. MSFT says Prism emulator is 20% faster than previous versions.
• AAPL - Files law suit to overturn $1.8B EU antitrust fine over App Store rules. AAPL is challenging a 1.8B fine.
• MSFT - OpenAI will be sued by Scarlett Johansson for basically copying her voice against her explicit instruction not to.
• TSLA - Tesla shareholder group still not happy with Elon Musk’s $56B pay package. Urged other investors to reject a $56B pay package.

OTHER COMPANIES:

• XPEV higher on their strong earnings
• MACYS higher on improving picture
• LOW - higher on earnings
• Crypto stocks higher on strong Bitcoin performance
• LRCX 10-1 stock split
• PANW lower on eanrings, seems harsh to me. Other crypto names down in sentiment.
• Chinese stocks lower as Hong Kong MARKET down 1.5% today.
• NOVA - Piper Sandler downgrades Sunnova Energy to neutral from overweight, lowered price target to 4.50 from 9. Analyst had upgraded sun nova in December on expectation of lower rates, but rates have stayed high.
• Li - postpones the launch of its all electric SUVs to the first half of 2025, citing inadequate charging stations and other constraints. CEO emphasised the need for sufficient branded charging stations and more display spots.
• DOWN 4% AGAIN TODAY ON THIS.
• BABA - Alibaba cloud slashes prices for its latest LLM model, Tongyi Qianwen, by up to 97%
• BIDU - in response to Alibaba’s move, BIDU made its ENITRE Speed and ENIRE lite models entirely free to use.
• So we are seeing price wars in AI market.
• JPM says that they will not be increasing buybacks of JPM stock at these prices. Will just continue with previously outlined buyback pace.
• Jamie Dimon also hinted at retirement in the speech, hence JPM lower yesterday
• DELL - Citi raises dell price target to 170 from 125. Optimistic they can gain market share more in AI.
• JD - announces a proposed offering of $1.5B in convertible senior notes, due 2029. Will use proceeds to repurchase shares and expand overseas business.
• PTON - plans global refinancing to address debt. Secured nearly $1.4B in new credit facilities.
• ASML and TSM said they have measures in place to remotely disable advanced EUV chip making machines if China was to invade Taiwan.
• QCOM - shares were higher yesterday after Several big companies including Dell and MSFT announced AI laptops using Qualcomm’s snapdragon X elite chip. MSFT says these devices will outperform apple MacBook Air M3.
• ARM - MSFT will announce Arm powered laptops
• WEN - launches a $3 breakfast deal, including small seasoned potatoes, choice of bacon, eggs and cheese or sausage, eggs and cheese muffin. Rivals Mcdonalds $5value meal
• DASH - expanded its partnership with ULTA beauty to offer on demand delivery in under an hour from 1350 stores across all 50 states.
• VFS - US regulators are probing a vin fast VF 8 Crash, that killed 4 in California.
• LLY - secures china approval for diabetes drug, Tirzepatide. Received approval in China for its diabetes drug.
• BA - one killed on Singapore Airlines Boeing 777 due to severe turbulence.
• DIS - Redburn upgrades to neutral from Sell. Price target 100.
• Samsung - appoints new chief for its chip business, amid competition.

OThER NEWS:

• BTC higher to 72K.
• ETH popped 20% yesterday on renewed optimism for ETF, that SEC might green light spot ether ETFs ahead of first deadline later this week.
• Yardeni research sees Dow Jones DJI at 60k and SPX at 8k by 2030
• Mester’s comments yesterday:
• 3 rate cuts this year is no longer appropriate.
• April CPI was good, but too soon to say what path inflation is on. She said she doesnt think about rate cuts in terms of when. We can raise rates but its not base case. That’s bearish, but also unrealistic. I think there’s less risk now that we are too restrictive, and inflation risks are to upside.
• BEARISH COMMENTS FROM MESTER OVERALL
• Jefferson’s Comments yesterday:
• April inflation was encouraging. Labour market coming into better balance. Inflation decline isn’t as fast as we had liked. Policy is restrictive. - NEUTRAL comments, I’d say.
• Following these comments, Bank of America said that whilst the bar for rate hikes is still v high, rate cuts are still far off. Said Services inflation still running way above target.
• Bank of America believes markets got excited at the print, said markets pricing 50bps of cuts are likely to get disappointed.
• Did push back on stagflation narrative.
• SPACEX Q1 launch report shows that SpaceX is now launching 87% of all payload to orbit, a new record high.
• New Yorkers on average earned $89K last year, meaning that without spending more than 30% of annual income on rent, they can afford $2,216 on housing. That’s only enough to afford 4.4% of rentals.
• Marko Kolanovic held his bearish outlook on stocks, urging clients not to buy. So not all bears are capitulating.
• Fidelity ethereal fund says that the trust’s Ether will not be staked.
• IMF official expects next stage for BOE is to ease rates, says UK monetary policy is at inflection point. Actions by UK authorities are paying off.
• Said BoE should cut rates by 50-75bps in 2024.
• Upgraded UK growth forecast to 0.7% this year from 0.5% previously
• Dubai Airport expects record passenger traffic this year, set to top 100M by 2027.

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DATA LEDE:

• RBA minutes - Australia
• Said they will try not to excessively fine tune policy
• Future changes to cash rate are difficult to rule in or out
• CPI short term variation can be easily and reasonably overlooked
• Recent data does point to slightly increased inflation risks
• NEUTRAL/HAWKISH overall
• Australia consumer confidence numbers drop 0.3% MOM
• German PPI came 0.2% MOM vs 0.2% expected, in line with last months reading.
• YOY came in at -3.3% slightly below expected value of -3.2%. Came in light which is good for German inflation picture.
• Yellen Speech - no real meaningful comments
• EU balance of trade numbers hit a new yearly high. Points to improving world demand environment.
• Fed speakers include:
• Barkin, Waller, Williams, Bostic, Barr
• BoE’s Bailey to speak too

MARKETS:

• SPX: Maintained above 5300, now trading at 5311. Yesterday, touched 5325, before moving lower again. DJI: Trading at 39,813, just below 40k. Opened yesterday above 40k but moved lower on JPM weakness.
• Nasdaq: trading flat at 18,665. Support will now be at around 18,350.
• Ger40: Slightly lower today, at 18,600. Some slight profit taking near the highs.
• HKG50: Moving lower again for 2nd day in a row. Now at 19,240. Yesterday, was at 19,750 at one point. So down 2.7% across yesterday and today.
• Oil - hit 80 yesterday on WTI but was rejected off there. Lower today to 78, down by 1.5%. Back to range bound.
• Gold: Trading at 2418, Support at 2400.
• VIX: After getting crushed to 12 yesterday, bounced up off of there, now higher.

FX:

• DXY moving flat today and yesterday, around 104.5
• Had fallen to 100d moving average after CPI then moved higher, bouncing from there.
• EURUSD positioning still bullish, flat, slightly higher at 1.087
• GBPUSD moving higher again, trading at 1.272
• AUDUSD at 0.667,
• Has broken out of the long term downtrend.

EARNINGS:

• PANW Current Quarter:
• Revenues of 1.985B beat by 0.8%. Revenues rose 15% YOY
• Products revenue beat by 1.2%
• Subscriptions and support revenue beat by 0.3%
• EPS of 1.32 Beat expectations of 1.25 - beat by 5.6%
• Operating income was 508M, beat by 3.5%
• Operating margin was 25.6% , beat by 69 bps
• Billings came more or less in line
• Deferred revenue basically in line, slight miss.
• NEXT QUARTER GUIDANCE:
• EPS of 1.41 v slightly missed expectations of 1.42
• Revenue came in line with consensus at 2.16B
• Billings guidance beat consensus v slightly.
• FULL YEAR GUIDANCE:
• EPS of 5.56-5.58 beat estimates of 5.51
• Revenue of 8B beat estimates of 7.98B
• Billings of 10.15.5B was up 10-11% YoY
• CEO Nikesh Arora: Enthusiastic response to pjatformization and AI infused security outcomes.
• In conference call said that billings isn’t the only important measure, hence investors should overlook the slight softness in billings.
• Said cybersecurity demand will continue to grow for next several quarters, and PANW will benefit.
• Cyberattacks are scaling and aren’t going away. AI will increase these threats. So the tailwinds for PANW are very strong.

XPEV

• EPS of -0.75 was much better than the -2.06 expected
• Revenue of 6.55B beat estimates of 6.19B. Up 63% YOY, but down 50% QOQ
• Vehicle margin was 5.5%, which was up from 4.1% last quarter, and up form -2.5% last year SO VEHICLE MARGIN IMPROVED
• Vehicle sales came in at 5.54B yuan, up 50% YOY but down 50% QOQ
• Gross margin was 12.9%, up from 1.7% last year and 6.2% last quarter
• SO MARGINS IMPROVED, SALES WERE WORSE THAN LAST QUARTER
• In April saw 9,393 vehicles delivered
• Partnership with Volkswagen group on E/E architecture
• Release of AI powered functions
• GROSS MARGIN IMPROVEMENT DESPITE COMPETITION AND OTHERS CUTTING PRICES WAS A KEY BENEFIT.

NEXT QUARTER GUDIANCE:

• Revenue 7.5-8.3B miss by 15%
• Delivered of 29-32K. Up 30% YOY

MACYS:

• Current quarter:
• ADJ EPS $0.27 vs. $0.56 y/y, EST $0.14. BEAT
• EPS $0.22 vs. $0.56 y/y
• Net sales $4.8B, -3.7% y/y, EST $4.81B. IN LINE
• Gross margin 39.2% vs. 40% y/y, EST 39.6%. MISS
• SG&A expense $1.9B, -2.6% y/y, EST $1.98B. MISS
• GUIDANCE:
• Raised guidance from 2.45-2.85 to 2.55-2.9.
• Raised by 4%
• Beat estimates by 4%, although is a wide guidance
• Sees Net sales at 22.3-22.9B, raising bottom end up slightly from 22.2B.
• More or less in line with guidance.
• Merchandise margins down 100bps due to additional discounting
• Merchandise inventories are well positioned for upcoming summer season
• Credit card revenues down slightly due to higher delinquency rates
• Turnaround plan showing signs of progress as they beat and raise guidance.

LOWES:

• Current quarter:
• EPS of 3.67 beat estimates of 2.95
• Revenue of 21.4B was down YOY by 4%, but beat estimates by 1.3%
• Comparables sales were down 4%
• Reaffirms FY guidance:
• EPS of 12-12.3 vs estimate of 12.19. So miss slightly by 0.4%
• Revenue of 84-85B, basically in line.
• EXPECTS COMPARABLE SALES TO BE DOWN 2-3% vs estimates of 2.43% down.

MAG 7:

• MSFT yesterday, said that Copilot Plus PCs will be based on Qualcomm’s snapdragon X Elite chips, and will offer 15 hours of web browsing and 20 hours of video battery life. MSFT says it’ll outperform MacBook Air.
• On Copilot Plus, Neural processor enables new AI features such as recall for a searchable PC memory.
• MSFT estimates 50 million AI PCs will be sold over the next year. Said its rearchitectured Windows 11 is 58% faster than Apple’s MacBook Air.
• MSFT - restructures Windows 11 for better ARM hardware support and AI integration. Introduces prism emulator, launched to improve compatibility with older x86 and x64 apps. MSFT says Prism emulator is 20% faster than previous versions.
• AAPL - Files law suit to overturn $1.8B EU antitrust fine over App Store rules. AAPL is challenging a 1.8B fine.
• MSFT - OpenAI will be sued by Scarlett Johansson for basically copying her voice against her explicit instruction not to.
• TSLA - Tesla shareholder group still not happy with Elon Musk’s $56B pay package. Urged other investors to reject a $56B pay package.

OTHER COMPANIES:

• XPEV higher on their strong earnings
• MACYS higher on improving picture
• LOW - higher on earnings
• Crypto stocks higher on strong Bitcoin performance
• LRCX 10-1 stock split
• PANW lower on eanrings, seems harsh to me. Other crypto names down in sentiment.
• Chinese stocks lower as Hong Kong MARKET down 1.5% today.
• NOVA - Piper Sandler downgrades Sunnova Energy to neutral from overweight, lowered price target to 4.50 from 9. Analyst had upgraded sun nova in December on expectation of lower rates, but rates have stayed high.
• Li - postpones the launch of its all electric SUVs to the first half of 2025, citing inadequate charging stations and other constraints. CEO emphasised the need for sufficient branded charging stations and more display spots.
• DOWN 4% AGAIN TODAY ON THIS.
• BABA - Alibaba cloud slashes prices for its latest LLM model, Tongyi Qianwen, by up to 97%
• BIDU - in response to Alibaba’s move, BIDU made its ENITRE Speed and ENIRE lite models entirely free to use.
• So we are seeing price wars in AI market.
• JPM says that they will not be increasing buybacks of JPM stock at these prices. Will just continue with previously outlined buyback pace.
• Jamie Dimon also hinted at retirement in the speech, hence JPM lower yesterday
• DELL - Citi raises dell price target to 170 from 125. Optimistic they can gain market share more in AI.
• JD - announces a proposed offering of $1.5B in convertible senior notes, due 2029. Will use proceeds to repurchase shares and expand overseas business.
• PTON - plans global refinancing to address debt. Secured nearly $1.4B in new credit facilities.
• ASML and TSM said they have measures in place to remotely disable advanced EUV chip making machines if China was to invade Taiwan.
• QCOM - shares were higher yesterday after Several big companies including Dell and MSFT announced AI laptops using Qualcomm’s snapdragon X elite chip. MSFT says these devices will outperform apple MacBook Air M3.
• ARM - MSFT will announce Arm powered laptops
• WEN - launches a $3 breakfast deal, including small seasoned potatoes, choice of bacon, eggs and cheese or sausage, eggs and cheese muffin. Rivals Mcdonalds $5value meal
• DASH - expanded its partnership with ULTA beauty to offer on demand delivery in under an hour from 1350 stores across all 50 states.
• VFS - US regulators are probing a vin fast VF 8 Crash, that killed 4 in California.
• LLY - secures china approval for diabetes drug, Tirzepatide. Received approval in China for its diabetes drug.
• BA - one killed on Singapore Airlines Boeing 777 due to severe turbulence.
• DIS - Redburn upgrades to neutral from Sell. Price target 100.
• Samsung - appoints new chief for its chip business, amid competition.

OThER NEWS:

• BTC higher to 72K.
• ETH popped 20% yesterday on renewed optimism for ETF, that SEC might green light spot ether ETFs ahead of first deadline later this week.
• Yardeni research sees Dow Jones DJI at 60k and SPX at 8k by 2030
• Mester’s comments yesterday:
• 3 rate cuts this year is no longer appropriate.
• April CPI was good, but too soon to say what path inflation is on. She said she doesnt think about rate cuts in terms of when. We can raise rates but its not base case. That’s bearish, but also unrealistic. I think there’s less risk now that we are too restrictive, and inflation risks are to upside.
• BEARISH COMMENTS FROM MESTER OVERALL
• Jefferson’s Comments yesterday:
• April inflation was encouraging. Labour market coming into better balance. Inflation decline isn’t as fast as we had liked. Policy is restrictive. - NEUTRAL comments, I’d say.
• Following these comments, Bank of America said that whilst the bar for rate hikes is still v high, rate cuts are still far off. Said Services inflation still running way above target.
• Bank of America believes markets got excited at the print, said markets pricing 50bps of cuts are likely to get disappointed.
• Did push back on stagflation narrative.
• SPACEX Q1 launch report shows that SpaceX is now launching 87% of all payload to orbit, a new record high.
• New Yorkers on average earned $89K last year, meaning that without spending more than 30% of annual income on rent, they can afford $2,216 on housing. That’s only enough to afford 4.4% of rentals.
• Marko Kolanovic held his bearish outlook on stocks, urging clients not to buy. So not all bears are capitulating.
• Fidelity ethereal fund says that the trust’s Ether will not be staked.
• IMF official expects next stage for BOE is to ease rates, says UK monetary policy is at inflection point. Actions by UK authorities are paying off.
• Said BoE should cut rates by 50-75bps in 2024.
• Upgraded UK growth forecast to 0.7% this year from 0.5% previously
• Dubai Airport expects record passenger traffic this year, set to top 100M by 2027.

ANALYSIS section will be posted separately on my sub Tradingedge
DATA LEDE:

• RBA minutes - Australia
• Said they will try not to excessively fine tune policy
• Future changes to cash rate are difficult to rule in or out
• CPI short term variation can be easily and reasonably overlooked
• Recent data does point to slightly increased inflation risks
• NEUTRAL/HAWKISH overall
• Australia consumer confidence numbers drop 0.3% MOM
• German PPI came 0.2% MOM vs 0.2% expected, in line with last months reading.
• YOY came in at -3.3% slightly below expected value of -3.2%. Came in light which is good for German inflation picture.
• Yellen Speech - no real meaningful comments
• EU balance of trade numbers hit a new yearly high. Points to improving world demand environment.
• Fed speakers include:
• Barkin, Waller, Williams, Bostic, Barr
• BoE’s Bailey to speak too

MARKETS:

• SPX: Maintained above 5300, now trading at 5311. Yesterday, touched 5325, before moving lower again. DJI: Trading at 39,813, just below 40k. Opened yesterday above 40k but moved lower on JPM weakness.
• Nasdaq: trading flat at 18,665. Support will now be at around 18,350.
• Ger40: Slightly lower today, at 18,600. Some slight profit taking near the highs.
• HKG50: Moving lower again for 2nd day in a row. Now at 19,240. Yesterday, was at 19,750 at one point. So down 2.7% across yesterday and today.
• Oil - hit 80 yesterday on WTI but was rejected off there. Lower today to 78, down by 1.5%. Back to range bound.
• Gold: Trading at 2418, Support at 2400.
• VIX: After getting crushed to 12 yesterday, bounced up off of there, now higher.

FX:

• DXY moving flat today and yesterday, around 104.5
• Had fallen to 100d moving average after CPI then moved higher, bouncing from there.
• EURUSD positioning still bullish, flat, slightly higher at 1.087
• GBPUSD moving higher again, trading at 1.272
• AUDUSD at 0.667,
• Has broken out of the long term downtrend.

EARNINGS:

• PANW Current Quarter:
• Revenues of 1.985B beat by 0.8%. Revenues rose 15% YOY
• Products revenue beat by 1.2%
• Subscriptions and support revenue beat by 0.3%
• EPS of 1.32 Beat expectations of 1.25 - beat by 5.6%
• Operating income was 508M, beat by 3.5%
• Operating margin was 25.6% , beat by 69 bps
• Billings came more or less in line
• Deferred revenue basically in line, slight miss.
• NEXT QUARTER GUIDANCE:
• EPS of 1.41 v slightly missed expectations of 1.42
• Revenue came in line with consensus at 2.16B
• Billings guidance beat consensus v slightly.
• FULL YEAR GUIDANCE:
• EPS of 5.56-5.58 beat estimates of 5.51
• Revenue of 8B beat estimates of 7.98B
• Billings of 10.15.5B was up 10-11% YoY
• CEO Nikesh Arora: Enthusiastic response to pjatformization and AI infused security outcomes.
• In conference call said that billings isn’t the only important measure, hence investors should overlook the slight softness in billings.
• Said cybersecurity demand will continue to grow for next several quarters, and PANW will benefit.
• Cyberattacks are scaling and aren’t going away. AI will increase these threats. So the tailwinds for PANW are very strong.

XPEV

• EPS of -0.75 was much better than the -2.06 expected
• Revenue of 6.55B beat estimates of 6.19B. Up 63% YOY, but down 50% QOQ
• Vehicle margin was 5.5%, which was up from 4.1% last quarter, and up form -2.5% last year SO VEHICLE MARGIN IMPROVED
• Vehicle sales came in at 5.54B yuan, up 50% YOY but down 50% QOQ
• Gross margin was 12.9%, up from 1.7% last year and 6.2% last quarter
• SO MARGINS IMPROVED, SALES WERE WORSE THAN LAST QUARTER
• In April saw 9,393 vehicles delivered
• Partnership with Volkswagen group on E/E architecture
• Release of AI powered functions
• GROSS MARGIN IMPROVEMENT DESPITE COMPETITION AND OTHERS CUTTING PRICES WAS A KEY BENEFIT.

NEXT QUARTER GUDIANCE:

• Revenue 7.5-8.3B miss by 15%
• Delivered of 29-32K. Up 30% YOY

MACYS:

• Current quarter:
• ADJ EPS $0.27 vs. $0.56 y/y, EST $0.14. BEAT
• EPS $0.22 vs. $0.56 y/y
• Net sales $4.8B, -3.7% y/y, EST $4.81B. IN LINE
• Gross margin 39.2% vs. 40% y/y, EST 39.6%. MISS
• SG&A expense $1.9B, -2.6% y/y, EST $1.98B. MISS
• GUIDANCE:
• Raised guidance from 2.45-2.85 to 2.55-2.9.
• Raised by 4%
• Beat estimates by 4%, although is a wide guidance
• Sees Net sales at 22.3-22.9B, raising bottom end up slightly from 22.2B.
• More or less in line with guidance.
• Merchandise margins down 100bps due to additional discounting
• Merchandise inventories are well positioned for upcoming summer season
• Credit card revenues down slightly due to higher delinquency rates
• Turnaround plan showing signs of progress as they beat and raise guidance.

LOWES:

• Current quarter:
• EPS of 3.67 beat estimates of 2.95
• Revenue of 21.4B was down YOY by 4%, but beat estimates by 1.3%
• Comparables sales were down 4%
• Reaffirms FY guidance:
• EPS of 12-12.3 vs estimate of 12.19. So miss slightly by 0.4%
• Revenue of 84-85B, basically in line.
• EXPECTS COMPARABLE SALES TO BE DOWN 2-3% vs estimates of 2.43% down.

MAG 7:

• MSFT yesterday, said that Copilot Plus PCs will be based on Qualcomm’s snapdragon X Elite chips, and will offer 15 hours of web browsing and 20 hours of video battery life. MSFT says it’ll outperform MacBook Air.
• On Copilot Plus, Neural processor enables new AI features such as recall for a searchable PC memory.
• MSFT estimates 50 million AI PCs will be sold over the next year. Said its rearchitectured Windows 11 is 58% faster than Apple’s MacBook Air.
• MSFT - restructures Windows 11 for better ARM hardware support and AI integration. Introduces prism emulator, launched to improve compatibility with older x86 and x64 apps. MSFT says Prism emulator is 20% faster than previous versions.
• AAPL - Files law suit to overturn $1.8B EU antitrust fine over App Store rules. AAPL is challenging a 1.8B fine.
• MSFT - OpenAI will be sued by Scarlett Johansson for basically copying her voice against her explicit instruction not to.
• TSLA - Tesla shareholder group still not happy with Elon Musk’s $56B pay package. Urged other investors to reject a $56B pay package.

OTHER COMPANIES:

• XPEV higher on their strong earnings
• MACYS higher on improving picture
• LOW - higher on earnings
• Crypto stocks higher on strong Bitcoin performance
• LRCX 10-1 stock split
• PANW lower on eanrings, seems harsh to me. Other crypto names down in sentiment.
• Chinese stocks lower as Hong Kong MARKET down 1.5% today.
• NOVA - Piper Sandler downgrades Sunnova Energy to neutral from overweight, lowered price target to 4.50 from 9. Analyst had upgraded sun nova in December on expectation of lower rates, but rates have stayed high.
• Li - postpones the launch of its all electric SUVs to the first half of 2025, citing inadequate charging stations and other constraints. CEO emphasised the need for sufficient branded charging stations and more display spots.
• DOWN 4% AGAIN TODAY ON THIS.
• BABA - Alibaba cloud slashes prices for its latest LLM model, Tongyi Qianwen, by up to 97%
• BIDU - in response to Alibaba’s move, BIDU made its ENITRE Speed and ENIRE lite models entirely free to use.
• So we are seeing price wars in AI market.
• JPM says that they will not be increasing buybacks of JPM stock at these prices. Will just continue with previously outlined buyback pace.
• Jamie Dimon also hinted at retirement in the speech, hence JPM lower yesterday
• DELL - Citi raises dell price target to 170 from 125. Optimistic they can gain market share more in AI.
• JD - announces a proposed offering of $1.5B in convertible senior notes, due 2029. Will use proceeds to repurchase shares and expand overseas business.
• PTON - plans global refinancing to address debt. Secured nearly $1.4B in new credit facilities.
• ASML and TSM said they have measures in place to remotely disable advanced EUV chip making machines if China was to invade Taiwan.
• QCOM - shares were higher yesterday after Several big companies including Dell and MSFT announced AI laptops using Qualcomm’s snapdragon X elite chip. MSFT says these devices will outperform apple MacBook Air M3.
• ARM - MSFT will announce Arm powered laptops
• WEN - launches a $3 breakfast deal, including small seasoned potatoes, choice of bacon, eggs and cheese or sausage, eggs and cheese muffin. Rivals Mcdonalds $5value meal
• DASH - expanded its partnership with ULTA beauty to offer on demand delivery in under an hour from 1350 stores across all 50 states.
• VFS - US regulators are probing a vin fast VF 8 Crash, that killed 4 in California.
• LLY - secures china approval for diabetes drug, Tirzepatide. Received approval in China for its diabetes drug.
• BA - one killed on Singapore Airlines Boeing 777 due to severe turbulence.
• DIS - Redburn upgrades to neutral from Sell. Price target 100.
• Samsung - appoints new chief for its chip business, amid competition.

OThER NEWS:

• BTC higher to 72K.
• ETH popped 20% yesterday on renewed optimism for ETF, that SEC might green light spot ether ETFs ahead of first deadline later this week.
• Yardeni research sees Dow Jones DJI at 60k and SPX at 8k by 2030
• Mester’s comments yesterday:
• 3 rate cuts this year is no longer appropriate.
• April CPI was good, but too soon to say what path inflation is on. She said she doesnt think about rate cuts in terms of when. We can raise rates but its not base case. That’s bearish, but also unrealistic. I think there’s less risk now that we are too restrictive, and inflation risks are to upside.
• BEARISH COMMENTS FROM MESTER OVERALL
• Jefferson’s Comments yesterday:
• April inflation was encouraging. Labour market coming into better balance. Inflation decline isn’t as fast as we had liked. Policy is restrictive. - NEUTRAL comments, I’d say.
• Following these comments, Bank of America said that whilst the bar for rate hikes is still v high, rate cuts are still far off. Said Services inflation still running way above target.
• Bank of America believes markets got excited at the print, said markets pricing 50bps of cuts are likely to get disappointed.
• Did push back on stagflation narrative.
• SPACEX Q1 launch report shows that SpaceX is now launching 87% of all payload to orbit, a new record high.
• New Yorkers on average earned $89K last year, meaning that without spending more than 30% of annual income on rent, they can afford $2,216 on housing. That’s only enough to afford 4.4% of rentals.
• Marko Kolanovic held his bearish outlook on stocks, urging clients not to buy. So not all bears are capitulating.
• Fidelity ethereal fund says that the trust’s Ether will not be staked.
• IMF official expects next stage for BOE is to ease rates, says UK monetary policy is at inflection point. Actions by UK authorities are paying off.
• Said BoE should cut rates by 50-75bps in 2024.
• Upgraded UK growth forecast to 0.7% this year from 0.5% previously
• Dubai Airport expects record passenger traffic this year, set to top 100M by 2027.

For more of my content, please join Tradingedge

ANALYSIS section will be posted separately on my sub Tradingedge
DATA LEDE:

• RBA minutes - Australia
• Said they will try not to excessively fine tune policy
• Future changes to cash rate are difficult to rule in or out
• CPI short term variation can be easily and reasonably overlooked
• Recent data does point to slightly increased inflation risks
• NEUTRAL/HAWKISH overall
• Australia consumer confidence numbers drop 0.3% MOM
• German PPI came 0.2% MOM vs 0.2% expected, in line with last months reading.
• YOY came in at -3.3% slightly below expected value of -3.2%. Came in light which is good for German inflation picture.
• Yellen Speech - no real meaningful comments
• EU balance of trade numbers hit a new yearly high. Points to improving world demand environment.
• Fed speakers include:
• Barkin, Waller, Williams, Bostic, Barr
• BoE’s Bailey to speak too

MARKETS:

• SPX: Maintained above 5300, now trading at 5311. Yesterday, touched 5325, before moving lower again. DJI: Trading at 39,813, just below 40k. Opened yesterday above 40k but moved lower on JPM weakness.
• Nasdaq: trading flat at 18,665. Support will now be at around 18,350.
• Ger40: Slightly lower today, at 18,600. Some slight profit taking near the highs.
• HKG50: Moving lower again for 2nd day in a row. Now at 19,240. Yesterday, was at 19,750 at one point. So down 2.7% across yesterday and today.
• Oil - hit 80 yesterday on WTI but was rejected off there. Lower today to 78, down by 1.5%. Back to range bound.
• Gold: Trading at 2418, Support at 2400.
• VIX: After getting crushed to 12 yesterday, bounced up off of there, now higher.

FX:

• DXY moving flat today and yesterday, around 104.5
• Had fallen to 100d moving average after CPI then moved higher, bouncing from there.
• EURUSD positioning still bullish, flat, slightly higher at 1.087
• GBPUSD moving higher again, trading at 1.272
• AUDUSD at 0.667,
• Has broken out of the long term downtrend.

EARNINGS:

• PANW Current Quarter:
• Revenues of 1.985B beat by 0.8%. Revenues rose 15% YOY
• Products revenue beat by 1.2%
• Subscriptions and support revenue beat by 0.3%
• EPS of 1.32 Beat expectations of 1.25 - beat by 5.6%
• Operating income was 508M, beat by 3.5%
• Operating margin was 25.6% , beat by 69 bps
• Billings came more or less in line
• Deferred revenue basically in line, slight miss.
• NEXT QUARTER GUIDANCE:
• EPS of 1.41 v slightly missed expectations of 1.42
• Revenue came in line with consensus at 2.16B
• Billings guidance beat consensus v slightly.
• FULL YEAR GUIDANCE:
• EPS of 5.56-5.58 beat estimates of 5.51
• Revenue of 8B beat estimates of 7.98B
• Billings of 10.15.5B was up 10-11% YoY
• CEO Nikesh Arora: Enthusiastic response to pjatformization and AI infused security outcomes.
• In conference call said that billings isn’t the only important measure, hence investors should overlook the slight softness in billings.
• Said cybersecurity demand will continue to grow for next several quarters, and PANW will benefit.
• Cyberattacks are scaling and aren’t going away. AI will increase these threats. So the tailwinds for PANW are very strong.

XPEV

• EPS of -0.75 was much better than the -2.06 expected
• Revenue of 6.55B beat estimates of 6.19B. Up 63% YOY, but down 50% QOQ
• Vehicle margin was 5.5%, which was up from 4.1% last quarter, and up form -2.5% last year SO VEHICLE MARGIN IMPROVED
• Vehicle sales came in at 5.54B yuan, up 50% YOY but down 50% QOQ
• Gross margin was 12.9%, up from 1.7% last year and 6.2% last quarter
• SO MARGINS IMPROVED, SALES WERE WORSE THAN LAST QUARTER
• In April saw 9,393 vehicles delivered
• Partnership with Volkswagen group on E/E architecture
• Release of AI powered functions
• GROSS MARGIN IMPROVEMENT DESPITE COMPETITION AND OTHERS CUTTING PRICES WAS A KEY BENEFIT.

NEXT QUARTER GUDIANCE:

• Revenue 7.5-8.3B miss by 15%
• Delivered of 29-32K. Up 30% YOY

MACYS:

• Current quarter:
• ADJ EPS $0.27 vs. $0.56 y/y, EST $0.14. BEAT
• EPS $0.22 vs. $0.56 y/y
• Net sales $4.8B, -3.7% y/y, EST $4.81B. IN LINE
• Gross margin 39.2% vs. 40% y/y, EST 39.6%. MISS
• SG&A expense $1.9B, -2.6% y/y, EST $1.98B. MISS
• GUIDANCE:
• Raised guidance from 2.45-2.85 to 2.55-2.9.
• Raised by 4%
• Beat estimates by 4%, although is a wide guidance
• Sees Net sales at 22.3-22.9B, raising bottom end up slightly from 22.2B.
• More or less in line with guidance.
• Merchandise margins down 100bps due to additional discounting
• Merchandise inventories are well positioned for upcoming summer season
• Credit card revenues down slightly due to higher delinquency rates
• Turnaround plan showing signs of progress as they beat and raise guidance.

LOWES:

• Current quarter:
• EPS of 3.67 beat estimates of 2.95
• Revenue of 21.4B was down YOY by 4%, but beat estimates by 1.3%
• Comparables sales were down 4%
• Reaffirms FY guidance:
• EPS of 12-12.3 vs estimate of 12.19. So miss slightly by 0.4%
• Revenue of 84-85B, basically in line.
• EXPECTS COMPARABLE SALES TO BE DOWN 2-3% vs estimates of 2.43% down.

MAG 7:

• MSFT yesterday, said that Copilot Plus PCs will be based on Qualcomm’s snapdragon X Elite chips, and will offer 15 hours of web browsing and 20 hours of video battery life. MSFT says it’ll outperform MacBook Air.
• On Copilot Plus, Neural processor enables new AI features such as recall for a searchable PC memory.
• MSFT estimates 50 million AI PCs will be sold over the next year. Said its rearchitectured Windows 11 is 58% faster than Apple’s MacBook Air.
• MSFT - restructures Windows 11 for better ARM hardware support and AI integration. Introduces prism emulator, launched to improve compatibility with older x86 and x64 apps. MSFT says Prism emulator is 20% faster than previous versions.
• AAPL - Files law suit to overturn $1.8B EU antitrust fine over App Store rules. AAPL is challenging a 1.8B fine.
• MSFT - OpenAI will be sued by Scarlett Johansson for basically copying her voice against her explicit instruction not to.
• TSLA - Tesla shareholder group still not happy with Elon Musk’s $56B pay package. Urged other investors to reject a $56B pay package.

OTHER COMPANIES:

• XPEV higher on their strong earnings
• MACYS higher on improving picture
• LOW - higher on earnings
• Crypto stocks higher on strong Bitcoin performance
• LRCX 10-1 stock split
• PANW lower on eanrings, seems harsh to me. Other crypto names down in sentiment.
• Chinese stocks lower as Hong Kong MARKET down 1.5% today.
• NOVA - Piper Sandler downgrades Sunnova Energy to neutral from overweight, lowered price target to 4.50 from 9. Analyst had upgraded sun nova in December on expectation of lower rates, but rates have stayed high.
• Li - postpones the launch of its all electric SUVs to the first half of 2025, citing inadequate charging stations and other constraints. CEO emphasised the need for sufficient branded charging stations and more display spots.
• DOWN 4% AGAIN TODAY ON THIS.
• BABA - Alibaba cloud slashes prices for its latest LLM model, Tongyi Qianwen, by up to 97%
• BIDU - in response to Alibaba’s move, BIDU made its ENITRE Speed and ENIRE lite models entirely free to use.
• So we are seeing price wars in AI market.
• JPM says that they will not be increasing buybacks of JPM stock at these prices. Will just continue with previously outlined buyback pace.
• Jamie Dimon also hinted at retirement in the speech, hence JPM lower yesterday
• DELL - Citi raises dell price target to 170 from 125. Optimistic they can gain market share more in AI.
• JD - announces a proposed offering of $1.5B in convertible senior notes, due 2029. Will use proceeds to repurchase shares and expand overseas business.
• PTON - plans global refinancing to address debt. Secured nearly $1.4B in new credit facilities.
• ASML and TSM said they have measures in place to remotely disable advanced EUV chip making machines if China was to invade Taiwan.
• QCOM - shares were higher yesterday after Several big companies including Dell and MSFT announced AI laptops using Qualcomm’s snapdragon X elite chip. MSFT says these devices will outperform apple MacBook Air M3.
• ARM - MSFT will announce Arm powered laptops
• WEN - launches a $3 breakfast deal, including small seasoned potatoes, choice of bacon, eggs and cheese or sausage, eggs and cheese muffin. Rivals Mcdonalds $5value meal
• DASH - expanded its partnership with ULTA beauty to offer on demand delivery in under an hour from 1350 stores across all 50 states.
• VFS - US regulators are probing a vin fast VF 8 Crash, that killed 4 in California.
• LLY - secures china approval for diabetes drug, Tirzepatide. Received approval in China for its diabetes drug.
• BA - one killed on Singapore Airlines Boeing 777 due to severe turbulence.
• DIS - Redburn upgrades to neutral from Sell. Price target 100.
• Samsung - appoints new chief for its chip business, amid competition.

OThER NEWS:

• BTC higher to 72K.
• ETH popped 20% yesterday on renewed optimism for ETF, that SEC might green light spot ether ETFs ahead of first deadline later this week.
• Yardeni research sees Dow Jones DJI at 60k and SPX at 8k by 2030
• Mester’s comments yesterday:
• 3 rate cuts this year is no longer appropriate.
• April CPI was good, but too soon to say what path inflation is on. She said she doesnt think about rate cuts in terms of when. We can raise rates but its not base case. That’s bearish, but also unrealistic. I think there’s less risk now that we are too restrictive, and inflation risks are to upside.
• BEARISH COMMENTS FROM MESTER OVERALL
• Jefferson’s Comments yesterday:
• April inflation was encouraging. Labour market coming into better balance. Inflation decline isn’t as fast as we had liked. Policy is restrictive. - NEUTRAL comments, I’d say.
• Following these comments, Bank of America said that whilst the bar for rate hikes is still v high, rate cuts are still far off. Said Services inflation still running way above target.
• Bank of America believes markets got excited at the print, said markets pricing 50bps of cuts are likely to get disappointed.
• Did push back on stagflation narrative.
• SPACEX Q1 launch report shows that SpaceX is now launching 87% of all payload to orbit, a new record high.
• New Yorkers on average earned $89K last year, meaning that without spending more than 30% of annual income on rent, they can afford $2,216 on housing. That’s only enough to afford 4.4% of rentals.
• Marko Kolanovic held his bearish outlook on stocks, urging clients not to buy. So not all bears are capitulating.
• Fidelity ethereal fund says that the trust’s Ether will not be staked.
• IMF official expects next stage for BOE is to ease rates, says UK monetary policy is at inflection point. Actions by UK authorities are paying off.
• Said BoE should cut rates by 50-75bps in 2024.
• Upgraded UK growth forecast to 0.7% this year from 0.5% previously
• Dubai Airport expects record passenger traffic this year, set to top 100M by 2027.

For more of my content, please join Tradingedge

https://www.halowaypoint.com/news/quadrant2024
Header Image ^[Imgur]
Next weekend, Halo esports is taking over London!
Team Quadrant will be hosting the first-ever Halo Infinite EU Major at the Twickenham Stadium from May 31st to June 2nd. Join us as the world's best teams throw down for their share of $250,000 and a paid trip to the HCS Atlanta Major this summer!
The action kicks off Friday May 31st at 7a ET / 12p BST - Watch live on Twitch and YouTube!

Contents

• Key Info
• Tickets
• Pool Play
• $5K FFA
• Side Events
• Travel
• FAQ

Halo Championship Series Major London 2024, hosted by team Quadrant. ^[Imgur]

Key Info

Date: May 31 - June 2 Location: London UK Venue: Twickenham Stadium	Tickets: Available Now! Team Pass: Available Now! Watch: Twitch + YouTube	4v4 Prize Pool: $250,000 FFA Prize Pool: $5,000 Side Events: $5,000

Tickets & Team Pass

Join us live from London - Grab your tickets now!

GA 3-Day Tickets

Buy Tickets

- Price: £30.00 - Entry into the venue for the entirety of the event. - Free Access to compete in FFA and Side Tournaments. - GA will receive a Halo Waypoint token that unlocks all in-game Twitch Drops offered during the event.

Discount Codes

In order to provide extra value to fans and also allow fans to support their favorite teams directly, you can use any of the codes below at check out to receive a 10% discount on your tickets. When you save 10%, the Teams receive 10%!

CLOUD9 COMPLEXITY *FAZE * *OPTIC * SENTINELS SPACESTATION QUADRANT

Support your favorite team and get a discount on spectator tickets. If you use a team's code, be sure to share on Twitter and tag the teams so they know you've supported them!
Halo players competing in the Open Bracket at the H C S Arlington Major 2024 ^[Imgur]

Team Pass

Team passes are available now - Assemble your squad and throw down live in London!
Buy Team Pass
If you plan on competing at any HCS events, be sure to check out the links below!

- 2024 HCS Major Event Rules - 2024 HCS Player HandBook - 2024 HCS Code of Conduct

Tournament Format

HCS Major tournament structure for 2024 will be similar to the tried-and-true format we used in Year 2.

- 64-Team Open Bracket - 16-Team Pool Play - 12-Team Champ Bracket

Open Bracket

It wouldn't be a proper HCS Major without a bustling passion pit.

- Open Bracket will start and end on Friday May 31st - Top 4 teams will advance to Pool Play

Congratulations to the following teams on earning Travel Coverage to compete through the London Major Open Bracket!

NA Native Gaming - aPG - Barcode - Gilkey - Mikwen	EU Mamma Mia - i7948 - Mqse - Phlux - Shad	MX SWAT Esports - Acid - Drift - Noblc - Tapping Buttons	ANZ MindFreak - Plasma - Scoobmeistr - Swayz - Wryce

Pool Play

Pool Play at the London Major will feature 12 Auto-Qualified teams and 4 teams from the Open Bracket.

- 4 Pools of 4 - Single Round Robin - 1st/2nd in Pools go to Winners Round 1 - 3rd in Pools go to Lower Round 1 - 4th in Pools is eliminated

Pool Play Qualified Teams
HCS London Major - Pool Play Teams ^[Imgur]

CHAMPIONSHIP BRACKET

The Championship Bracket is where the best of the best will clash for their share of $250,000 and a paid trip to the HCS Atlanta Major!

- 12-Team Double Elimination - Top 6 teams will lock in those seeds at the HCS Atlanta Major

$250K 4V4 PRIZE BREAKDOWN

1st: $100,000 2nd: $60,000 3rd: $30,000 4th: $17,500 5-6: $8,000 7-8: $5,000 9-12: $2,500 13-16: $1,625

Team Quadrant celebrating with a fist bump on the H C S mainstage ^[Imgur]

$5,000 FFA Tournament

As with every Major, HCS London will feature a $5,000 FFA tournament open to all event attendees!
Registration will take place on site!
FFA PRIZE BREAKDOWN

1st: $2,000 2nd: $1,200 3rd: $800 4th: $425 5th: $200 6th: $150 7th: $125 8th: $100

HCS Side Events

Attendees will have the chance to compete in side tournaments featuring various Halo titles! Registration will take place on site and will be first come, first served - see the schedule below!
HCS London Major - Side Events ^[Imgur]

FRIDAY, MAY 31 MCC Halo 3 2v2 - Prize: 1st. $600 / 2nd. $250 - Capacity: 16 Teams - Sign-ups: 3:45p BST - Start: 5:15p BST Halo 5 2v2 - Prize: 1st. $600 / 2nd. $250 - Capacity: 16 Teams - Sign-ups: 4:45p BST - Start: 6:15p BST	SATURDAY, JUNE 1 Halo Infinite 2v2 - Prize: 1st. $1,200 / 2nd. $500 - Capacity: 64 Teams - Sign-ups: 12:00p BST - Start: 2:15p BST MCC Halo 3 4v4 - Prize: 1st. $1,200 / 2nd. $400 - Capacity: 16 Teams - Sign-ups: 4:30p BST - Start: 5:45p BST

Spartan Cosplayer enjoying Halo Infinite matches in the crowd at an HCS event ^[Imgur]

Where To Watch

Catch all the action live May 31 - June 2.

A Stream: ** Twitch.tv/Halo *B Stream: * Twitch.tv/HCS **C Stream: Twitch.tv/HCS_Red D Stream: Twitch.tv/HCS_Blue All Streams: YouTube.com/@HCS Co-Streamers: Halo Infinite Live Streams

Twitch Drops

Tune into the HCS London Major all weekend and you will unlock exclusive Twitch Drops!
Stay tuned to @HCS on socials for more info on which Drops will be available!

Travel

Airport: London Heathrow (LHR) Ground Transportation : Uber Hotels: Click here for a list of nearby hotels.

Image ^[Imgur]

FAQ

Event FAQ

When will the HCS Major London 2024 take place?	The HCS Major London 2024 will take place May 31-June 2, 2024.
Where is the event taking place?	The HCS Major London 2024 will take place at the Twickenham Stadium. Twickenham Stadium, 200 Whitton Rd, Twickenham TW2 7BA, United Kingdom
Where can I purchase tickets?	You can purchase Spectator passes here.
I am with the press and would like to cover the event. Who should I reach out to for information?	Please contact events@quadrant.gg and xboxpress@assemblyinc.com.
I can't attend the event, but want to watch online. Where can I tune in?	You can tune into these links to watch the action: Twitch A stream - twitch.tv/halo B stream - twitch.tv/hcs C stream - twitch.tv/hcs_red D stream - twitch.tv/hcs_blue YouTube All Streams - YouTube.com/@HCS
Is there an age limit?	All 4v4 and FFA Players must be 13 years of age or older to compete at HCS Major London. Players 13 years of age or older require a signed parental consent form if under the age of 18. Spectators 13 years of age or older require a signed parental consent form if under the age of 18. Spectators under 13 years of age will need to be accompanied by guardian. Children ages 3 and under will not require a ticket, but will require a completed parental consent form and be accompanied by a guardian at all times. Download the Parental Consent Form. Please bring the completed form to the event and have ready to hand in at the ticketing desk.
What if I am under the age limit at the time of qualification but meet the age requirements by the event date? Can I still participate?	Players will need to be of age by May 22, 2024 to compete.
What time do the doors open?	Doors open at 10:00 AM BST
Where should I park and is parking free?	Please refer to the Twickenham Website for Parking Info. https://www.twickenhamstadium.com/getting-here
Do you have appropriate seating and parking for individuals with medical conditions?	The event is ADA compliant and accessible.
Are pets allowed?	Only service animals are allowed at the event.
What is your bag policy?	Spectators: All Bags must be clear and under 12in x 12in x 6in to be allowed in the venue, and are subject to wanding and searches as needed. Wallets and wristlets no larger than 5in x 8in x 1in are permitted - Anything larger must follow the clear bag guidelines.
Are there any prohibited items?	Halo Championship Series Prohibited Items ACCEPTABLE: - Cosplay and other costumes determined to be safe by security - Prop/Replica weapons as part of cosplay or other costumes: Must be submitted to security for review. Cannot contain a functioning bolt mechanism or fire a projectile of any kind. Any bow-type weapons must be unstrung or strung with a low-tensile thread. All prop arrows must have soft, non-metal, blunted tips made out of foam or cardboard only. Cannot be pointed at any individual in such a way to cause fear of harm or distress. Cosplay firearms must have brightly colored safety tips. Must be visibly tagged and visually identified as “safe” or “peace bonded”. - Cell Phones - Action cameras, such as GoPro’s - Prescription medication (you must have the prescription/label in your name with you) PROHIBITED ITEMS* (below list is a guide, not all inclusive): - Illegal or illicit substances, drugs, or drug paraphernalia - Weapons of any kind including, but not limited to, guns, ammo, pocket knives, sharp-edge blades, self-defense sprays, or any item deemed as unsafe by security staff. - Flammable items or liquids including aerosols and fireworks - Bags lager than 12″ x 12″ x 6″ max - Coolers, sleeping bags, tents, and chairs: An exception will be made for medically necessary items after thorough inspection. - Outside alcohol - Outside food and beverage - Bicycles, skateboards, hover-boards, scooters, or personal motorized vehicles - Drones or unmanned aerial vehicles - Animals except for service animals assisting an individual with a disability. “Comfort,” “therapy” or “emotional support” animals do not meet the ADA definition of a service animal. Security may permit working dogs or other animals as required. - Laser pens, laser pointers, or similar focused light devices - Noisemakers such as megaphones, air horns, sirens, whistles, or other devices which may interfere with others’ experience - Any item that is not lawfully permitted to be carried in the locality or City of Seattle - Additional items may be prohibited at the discretion of Microsoft staff or security *Note: Prohibited items and items determined to not be appropriate for entry into Halo Championship Series will be the responsibility of the attendee and cannot be accepted, stored, or checked by Microsoft or Convention Center.
What are the closest hotels to the event venue?	Please use this link to find nearby hotels options and rates.
I have other questions – where’s the best place to ask them?	For London specific questions, email us at events@quadrant.gg For HCS program and eligibility questions, email us at HCS@ee.gg

Player FAQ

Where can I find the Event Rules?	Click Here: HCS London Major 2024 Rules
Where can I find the Handbook & Code of Conduct?	Click Below: - HCS Handbook **** - Code of Conduct
Will there be a Free-For-All (FFA) competition at this event?	Yes! The event will feature a free-to-enter Halo Infinite FFA tournament, which will be open for up to 512 players and spectators. Best of luck to those competing for their share of $5,000! Must have a Spectator ticket to participate. Registration will take place on site!
I don't live in the UK. Can I still compete in this tournament?	To check your specific country’s eligibility, please see the list of eligible countries as listed in the Handbook here.
Is there a limit to the number of teams eligible to compete in this tournament?	Yes. The 4v4 tournament open bracket has a max capacity of 48 teams.
When do rosters lock?	For Pool Play and Travel Coverage teams: 6:00 PM EST on Monday, May 13th. If teams earned travel coverage via the Major #2 Online Qualifier they must retain that same roster. For all other teams, roster lock is Monday, May 27th at 10:00a EST / 3:00p BST.
What equipment should I bring if I'm competing?	All players competing must bring: - Your preferred wired peripheral (Xbox wired Controller or Mouse and Keyboard) - USB cord required for your preferred peripheral - Headset with no power outlet and a 3.5 mm plug - Wired Earbuds (needed for Feature Station and Main Stage play) - If you plan on competing with Keyboard & Mouse, you must submit your model number for each device to hcs@ee.gg ahead of the event. Mixamps will be provided. Bringing backup equipment is recommended.
Which monitors will be used for the tournament?	All tournament and warmup monitors will be the Zowie XL2540K model.
How do I earn travel coverage?	Lodging and travel coverage will be offered to 12 pool play teams based on previous Major placement, placement in the Major #2 Qualifier, and HCS Points. Additionally, 1 NA team& 1 EU team will be granted travel coverage based on aggregate points after the Major #2 Qualifier. 1 ANZ team & 1 MX team will be granted travel coverage based on placing 1st in their respective Open Championships. NA Players may qualify through: Top two (2) placement in the Major #2 Online Qualifier. Top two (2) in HCS points after the Major #2 Online Qualifier EU Players may qualify through: 1st place in the Major #2 Online Qualifier. Highest team aggregate HCS points after the Major #2 Online Qualifier MX Players may qualify through: 1st place in the Major #1 Open Championship. ANZ Players may qualify through: 1st place in the Major #1 Open Championship. For further information including complete tournament format and seeding , please review the Event Rules. Note: Teams who earn travel coverage for the HCS London Major 2024 via the Major #2 Online Qualifier must compete with the same roster.
How does travel coverage work?	More information on how to use earned travel coverage will be delivered to qualified teams after the completion of the Major #2 Online Qualifier.
What is the Prizing Breakdown?	HCS Major 4v4 - $250,000 prize pool 1st: $100,000 2nd: $60,000 3rd: $30,000 4th: $17,500 5th/6th: $8,000 7th/8th: $5,000 9th - 12th: $2,500 13th - 16th: $1,625 HCS Major Free-For-All - $5,000 prize pool 1st: $2,000 2nd: $1,200 3rd: $800 4th: $425 5th: $200 6th: $150 7th: $125 8th: $100
What is the Pro Point Breakdown?	Pro Points Breakdown - HCS Major 4v4 (Team Total) 1st - 25,000 2nd - 15,000 3rd - 11,000 4th - 9,000 5th - 6th 8,000 7th - 8th 7,000 9th - 12th 5,500 13th - 16th 4,500 17th - 20th 3,000 21st - 24th 2,000 25th - 32nd 1,800 33rd - 40th 1,600 41st - 56th 1,400 57th - 72nd 1,000 Pro Points Breakdown - HCS Major Free-For-All 1st: 15,000 2nd: 13,500 3rd: 12,750 4th: 12,000 5th: 11,250 6th: 10,500 7th: 9,750 8th: 9,000 9th - 10th: 6,000 11th - 12th: 5,250 13th - 14th: 4,500 15th - 16th: 3,750 17th - 20th: 2,800 21st - 24th: 2,450 25th - 28th: 2,000 29th - 32nd: 1,650 33rd - 40th: 1,300 41st - 48th: 1,125 49th - 56th: 950 57th - 64th: 750 65th - 128th: 375
I have other questions – where’s the best place to ask them?	For London specific questions, email us at events@quadrant.gg For HCS program and eligibility questions, email us at HCS@ee.gg

Ticket FAQ

What types of payment do you accept? Online and onsite?	All major credit cards are accepted. Cash payments will not be accepted at the event.
How will I get my tickets if I buy them online?	You will receive a confirmation email from Eventbrite with a QR code and printable tickets. Digital or print tickets will be accepted and scanned at the door at the event.
What if my tickets are lost or stolen?	Please contact events@quadrant.gg for more info.
Do you offer refunds?	We offer refunds up till 7 days before the event. Note: Eventbrite's fee is nonrefundable.
What if the event is cancelled?	If the event is cancelled all tickets purchased will be refunded in full.
Can I show my tickets on my phone at the door or do I need to have the physical tickets with me?	Digital or print tickets will be accepted and QR codes scanned upon entry. You must have all members of the parties accounted for with multiple tickets present to check in at the same time. Tickets are only scanned once. Fans will receive a wristband that corresponds with their ticket type.
Do you offer military or senior citizen discounts?	If you are purchasing a ticket online - please use the code MILITARY or SENIOR to receive 10% off your ticket. For the Military discount, please be prepared to present your Military ID. For a senior discount, you must be 55+ years of age. Any questions about codes or eligibility please email HCSeventsNA@ee.gg.
What does general admission mean?	General Admission (GA) refers to seating or standing areas that are not assigned or reserved.
Will my seats be together?	Seating or standing areas are occupied on a first-come, first-served basis.
What should I do if I don't receive my tickets?	Please contact events@quadrant.gg for more info.
Is my multi-day ticket good for either or both days?	3 Day GA tickets are acceptable for all days of the event. You will receive a wristband or credentials that you must keep with you for all of the days to re-enter.
The name on the ticket doesn't match the attendee’s name. Is that okay?	This is allowed, however you must have all members of the parties accounted for with multiple tickets present to check in at the same time. Tickets are only scanned once.

This post was made by a script written and maintained by the Halo mod team to automatically post blogs from Halo Waypoint. If you notice any issues with the text output or think this was posted by mistake, please message the mods.

Incredible Sunday in MLB hitting the top 2 plays and more Umpire Over plays now 11-0. NBA was a letdown thanks to Denver's collapse. I hope everyone cashed in yesterday in the MLB! Let me know!
Thank you in advance to those who say thanks and tip when they hit.
MLB= 13-6 (Cash #1/6 Top plays/8-4 top plays).
NBA=1-2
MLB=13-6 Sun/11-9 Sat/13-8 Sat (Cash#1/7 Top) Thurs/(Cash #1)/12-10 Wed (6-5 top)/11-10 Tues (Cash #1)/9-8 Mon/11-12 Sun (Cash #!)/11-11 Sat (Cash top 2)/12-11 Fri (7-4 Top)/4-7 Thurs/11-10 Wed/11-9 Tues (Cash Top 5)/12-5 Mon (7-1 Top)/10-12 Sun/13-8 Sat (7-3 Top)/5-14 Fri/5-4 Thurs/13-8 Wed (Cash top 6 straight/12-10 Tues (Cash #1)/8-8 Mon (6-3 Top)/7-12 Sun (6-4 Top)/13-9 Sat (6-4 Top)/9-9 Fri (5-4 Top)/7-5 Thurs/14-6 Wed (9-2 TOP)/15-8 Sun (9-3 Top plays)/
526-442 YTD/ (279-210 Top plays)
*All plays are standard bets unless adorned with a star. Those adorned with a star are TOP Plays.*Top plays are listed in order of strength.
⭐️Astros-1-134
⭐️Braves-120 (GAME 1)
⭐️Yankees-130
⭐️Brewers-125
⭐️Orioles+100
⭐️Guardians-120
⭐️Toronto-1-137
⭐️Braves-1.5-113 Game 2
⭐️Brewers/Marlins Over 7.5-125 (See writeup)
⭐️Tigers/Royals Over 8.5-115
Dodgers-1.5-114
Tampa-105
Twins-1-125
Tigers+106
San Dog/Atlanta Over 7.5-115-GAME 1 (See Writeup)
Baltimore/St Louis Over 7.5-120
NBA=1-2 Sun/0-2 Sat/2-0 Fri/0-3 Thurs/2-3 Wed/3-1 Tues (2-0 top plays)/1-3 Mon (1-1 Top)/2-2 Sun/2-3 Sat/1-4 Fri (1-1 Top)/1-2 Thurs/1-1 Wed/3-1 Tues (2-0 Top)/2-2mon (2-0 Top)/2-0 Sun/1-1 Sat(Cash #1 top)/3-0 Fri/3-1 Thurs/2-2 Wed/1-4 Tues/3-3 Mon (Cash #1)/5-3 Sun (4-1 Top)/5-2 Sat (3-0 Top)/4-2 Fri/5-0 Thurs/2-3 Wed/2-4 Tues/3-5 Mon/2-4 Sun/3-3 Sat (Cash top 2)/6-3 Wed/10-5 Tues (4-2 Top)/7-7 Sun (Cash top 2)/5-2 Sat (3-0 Top)/7-2 Mon (5-0 Top)/7-4 Sun (Cash 3/4 Top))/6-3 Sun (Cash 2 top)/6-5 Sat (Cash 3/4 Top)/7-3 Tues (Cash 3/4 Top)/9-4 Wed (Cash 3/4 Top)/7-3 Thurs (Cash 3/4 top)/10-2 Wed/6-2 Mon/7-1 mon/5-2 Wed (Cash 2/3 top plays)/4-1 Mon (cash 3/4 top plays)/796-714 YTD
NHL=1-0 Sat/2-1 Fri (2-0 Top)/2-2 (Cash #1)/0-1 Wed/1-3 Tues (1-1 Top)/0-3-1 Mon/0-2-1 Sun/1-2 Sat/2-1 Fri/1-2 Thurs (Cash #1)/2-1 Wed/1-2 Tues/0-1 Mon/2-1 Sun/1-0 Sat/0-3 Fri/0-1 Thurs/2-1 Wed/2-4 Tues/2-1 Mon/4-2 Sun (2-1 Top)/1-4 Sat (Cash #1)/3-3 Fri (2-1 Top)/4-1 Sun (Cash top 2)/3-0 Sat/4-3 Thurs/5-1 Sun/4-2 Friday (2-1 Top)/6-1 Fri/6-3 Thurs (3-1 Top)/4-2 Wed (2/3 Top)/5-3 Tues (Cash #1)/6-0 SUN/8-4 Sat/2-0 Fri/5-1 Sun (Cash 2/2 Top)/7-4 Sat (Cash 3 Top)/7-4 Thurs (Cash 3/4 Top plays)/4-1 Wed (3-0 Top)/6-3 Tues (Cash top 2 plays)/7-2 Sat/4-0 Fri/7-5 Sat/4-2 Friday/6-0 Sun/6-5 Sat/3-1 Fri/3-1 Wed/4-2 Tues/2-1 Sun/11-0 Sat/669-645 YTD
⭐️Edmonton Oil Cans-145
My picks/analysis/answering questions is and will remain free- but if you’ve been crushing the books with me, would you consider a tip for my time and effort? (and keep wife off back ha!)
As always Tips are NEVER expected but GREATLY appreciated to the newborn diaper fund/medical bills for wife.
Venmo=@ECU03 (LAST 4 DIGITS IF IT ASKS=5029)
PayPal=@superbae
Cashapp=$Alew1980

Incredible Sunday in MLB hitting the top 2 plays and more Umpire Over plays now 11-0. NBA was a letdown thanks to Denver's collapse. I hope everyone cashed in yesterday in the MLB! Let me know!
Thank you in advance to those who say thanks and tip when they hit.
MLB= 13-6 (Cash #1/6 Top plays/8-4 top plays).
NBA=1-2
MLB=13-6 Sun/11-9 Sat/13-8 Sat (Cash#1/7 Top) Thurs/(Cash #1)/12-10 Wed (6-5 top)/11-10 Tues (Cash #1)/9-8 Mon/11-12 Sun (Cash #!)/11-11 Sat (Cash top 2)/12-11 Fri (7-4 Top)/4-7 Thurs/11-10 Wed/11-9 Tues (Cash Top 5)/12-5 Mon (7-1 Top)/10-12 Sun/13-8 Sat (7-3 Top)/5-14 Fri/5-4 Thurs/13-8 Wed (Cash top 6 straight/12-10 Tues (Cash #1)/8-8 Mon (6-3 Top)/7-12 Sun (6-4 Top)/13-9 Sat (6-4 Top)/9-9 Fri (5-4 Top)/7-5 Thurs/14-6 Wed (9-2 TOP)/15-8 Sun (9-3 Top plays)/
526-442 YTD/ (279-210 Top plays)
*All plays are standard bets unless adorned with a star. Those adorned with a star are TOP Plays.*Top plays are listed in order of strength.
⭐️Astros-1-134
⭐️Braves-120 (GAME 1)
⭐️Yankees-130
⭐️Brewers-125
⭐️Orioles+100
⭐️Guardians-120
⭐️Toronto-1-137
⭐️Braves-1.5-113 Game 2
⭐️Brewers/Marlins Over 7.5-125 (See writeup)
⭐️Tigers/Royals Over 8.5-115
Dodgers-1.5-114
Tampa-105
Twins-1-125
Tigers+106
San Dog/Atlanta Over 7.5-115-GAME 1 (See Writeup)
Baltimore/St Louis Over 7.5-120
NBA=1-2 Sun/0-2 Sat/2-0 Fri/0-3 Thurs/2-3 Wed/3-1 Tues (2-0 top plays)/1-3 Mon (1-1 Top)/2-2 Sun/2-3 Sat/1-4 Fri (1-1 Top)/1-2 Thurs/1-1 Wed/3-1 Tues (2-0 Top)/2-2mon (2-0 Top)/2-0 Sun/1-1 Sat(Cash #1 top)/3-0 Fri/3-1 Thurs/2-2 Wed/1-4 Tues/3-3 Mon (Cash #1)/5-3 Sun (4-1 Top)/5-2 Sat (3-0 Top)/4-2 Fri/5-0 Thurs/2-3 Wed/2-4 Tues/3-5 Mon/2-4 Sun/3-3 Sat (Cash top 2)/6-3 Wed/10-5 Tues (4-2 Top)/7-7 Sun (Cash top 2)/5-2 Sat (3-0 Top)/7-2 Mon (5-0 Top)/7-4 Sun (Cash 3/4 Top))/6-3 Sun (Cash 2 top)/6-5 Sat (Cash 3/4 Top)/7-3 Tues (Cash 3/4 Top)/9-4 Wed (Cash 3/4 Top)/7-3 Thurs (Cash 3/4 top)/10-2 Wed/6-2 Mon/7-1 mon/5-2 Wed (Cash 2/3 top plays)/4-1 Mon (cash 3/4 top plays)/796-714 YTD
NHL=1-0 Sat/2-1 Fri (2-0 Top)/2-2 (Cash #1)/0-1 Wed/1-3 Tues (1-1 Top)/0-3-1 Mon/0-2-1 Sun/1-2 Sat/2-1 Fri/1-2 Thurs (Cash #1)/2-1 Wed/1-2 Tues/0-1 Mon/2-1 Sun/1-0 Sat/0-3 Fri/0-1 Thurs/2-1 Wed/2-4 Tues/2-1 Mon/4-2 Sun (2-1 Top)/1-4 Sat (Cash #1)/3-3 Fri (2-1 Top)/4-1 Sun (Cash top 2)/3-0 Sat/4-3 Thurs/5-1 Sun/4-2 Friday (2-1 Top)/6-1 Fri/6-3 Thurs (3-1 Top)/4-2 Wed (2/3 Top)/5-3 Tues (Cash #1)/6-0 SUN/8-4 Sat/2-0 Fri/5-1 Sun (Cash 2/2 Top)/7-4 Sat (Cash 3 Top)/7-4 Thurs (Cash 3/4 Top plays)/4-1 Wed (3-0 Top)/6-3 Tues (Cash top 2 plays)/7-2 Sat/4-0 Fri/7-5 Sat/4-2 Friday/6-0 Sun/6-5 Sat/3-1 Fri/3-1 Wed/4-2 Tues/2-1 Sun/11-0 Sat/669-645 YTD
⭐️Edmonton Oil Cans-145
My picks/analysis/answering questions is and will remain free- but if you’ve been crushing the books with me, would you consider a tip for my time and effort? (and keep wife off back ha!)
As always Tips are NEVER expected but GREATLY appreciated to the newborn diaper fund/medical bills for wife.
Venmo=@ECU03 (LAST 4 DIGITS IF IT ASKS=5029)
PayPal=@superbae
Cashapp=$Alew1980

Not the main thing above the register. On our Self Checkouts, the bit where you put cash into has 4 arrows. Most of the time, those arrows flash green, but I've noticed on occasion they flash red for seemingly no reason. Now, what sparked my curiosity is I just saw one flashing purple. Does anyone know what the colors mean, does the location of the arrow matter, etc? I tried googling for a manual but they all seemed outdated, I dunno the exact model of our SCOs

(20F) on Friday I started feeling sick and then on Saturday I woke up gasping for air and I could only sleep for an hour. Walking and getting up or even moving an inch renders me gasping for air. I spent the last of my digital money in my bank account which was $40 (I only have cash in a piggy bank now) to uber myself back and forth from the ER and they did tests on me and I came back for pneumonia. They gave me antibiotics.
It hurts to breath, I cant sleep, my chest, back, throat, and head hurt and my chest is so tight that I'm afraid to sleep because I'm breathing “manually” and it hurts to much to breathe to sleep and I'm afraid I'll stop breathing in my sleep. I can't eat and I've been throwing up and every time I move AN INCH my heart rate shoots over 200 and I'm gasping for air. Doctor just told me to take ibuprofen and they just told me basically I just have to deal with it even if I can't sleep. I've been using my moms inhaler, sudafed, mucinex, ibuprofen, Tylenol, and vaporub and nothing really helps.
Anyway I have been throwing up and heavily panting every time I walk and my dad keeps coming into my room to scream at me. “I'm so sick and tired of your shit you need to get out.” “I can't sleep because of you” and he's been drinking and now he's not going to work today because of me.
If I make any noise he will come into my room to cuss me out to which I apologized for being sick, and he laughs at me every time he walks by my room and if my door is open he scoffs at me.
This is top 3 of the worst pain I've ever felt before I used to get beat and bruised on the head.
I feel so disgusting and like a worthless pos because I know I am, I asked my sister if I could come stay in her back room but she said no because she doesn't want to get sick. Or if I ask for any help she ignores me. I don't have anywhere else to go and I don't want to go to a shelter until I get better because then I will make others sick!
I tried going back to the ER but I don't have a ride so I was about to call an ambulance but my mom doesn't want me to.
I have another sister that I was texting but she was asleep whenever I messaged but I don't want to go there and make them sick again or be a burden. I don't have any doctor or nurse I can contact because its the weekend.
What do I do??? Nothing helps the tight feeling in my chest! I can't breathe!!!!

(20F) on Friday I started feeling sick and then on Saturday I woke up gasping for air and I could only sleep for an hour. Walking and getting up or even moving an inch renders me gasping for air. I spent the last of my digital money in my bank account which was $40 (I only have cash in a piggy bank now) to uber myself back and forth from the ER and they did tests on me and I came back for pneumonia. They gave me antibiotics.
It hurts to breath, I cant sleep, my chest, back, throat, and head hurt and my chest is so tight that I'm afraid to sleep because I'm breathing “manually” and it hurts to much to breathe to sleep and I'm afraid I'll stop breathing in my sleep. I can't eat and I've been throwing up and every time I move AN INCH my heart rate shoots over 200 and I'm gasping for air. Doctor just told me to take ibuprofen and they just told me basically I just have to deal with it even if I can't sleep. I've been using my moms inhaler, sudafed, mucinex, ibuprofen, Tylenol, and vaporub and nothing really helps.
Anyway I have been throwing up and heavily panting every time I walk and my dad keeps coming into my room to scream at me. “I'm so sick and tired of your shit you need to get out.” “I can't sleep because of you” and he's been drinking and now he's not going to work today because of me.
If I make any noise he will come into my room to cuss me out to which I apologized for being sick, and he laughs at me every time he walks by my room and if my door is open he scoffs at me.
This is top 3 of the worst pain I've ever felt before I used to get beat and bruised on the head.
I feel so disgusting and like a worthless pos because I know I am, I asked my sister if I could come stay in her back room but she said no because she doesn't want to get sick. Or if I ask for any help she ignores me. I don't have anywhere else to go and I don't want to go to a shelter until I get better because then I will make others sick!
I tried going back to the ER but I don't have a ride so I was about to call an ambulance but my mom doesn't want me to.
I have another sister that I was texting but she was asleep whenever I messaged but I don't want to go there and make them sick again or be a burden. I don't have any doctor or nurse I can contact because its the weekend.
What do I do??? Nothing helps the tight feeling in my chest! I can't breathe!!!!

(20F) on Friday I started feeling sick and then on Saturday I woke up gasping for air and I could only sleep for an hour. Walking and getting up or even moving an inch renders me gasping for air. I spent the last of my digital money in my bank account which was $40 (I only have cash in a piggy bank now) to uber myself back and forth from the ER and they did tests on me and I came back for pneumonia. They gave me antibiotics.
It hurts to breath, I cant sleep, my chest, back, throat, and head hurt and my chest is so tight that I'm afraid to sleep because I'm breathing “manually” and it hurts to much to breathe to sleep and I'm afraid I'll stop breathing in my sleep. I can't eat and I've been throwing up and every time I move AN INCH my heart rate shoots over 200 and I'm gasping for air. Doctor just told me to take ibuprofen and they just told me basically I just have to deal with it even if I can't sleep. I've been using my moms inhaler, sudafed, mucinex, ibuprofen, Tylenol, and vaporub and nothing really helps.
Anyway I have been throwing up and heavily panting every time I walk and my dad keeps coming into my room to scream at me. “I'm so sick and tired of your shit you need to get out.” “I can't sleep because of you” and he's been drinking and now he's not going to work today because of me.
If I make any noise he will come into my room to cuss me out to which I apologized for being sick, and he laughs at me every time he walks by my room and if my door is open he scoffs at me.
This is top 3 of the worst pain I've ever felt before I used to get beat and bruised on the head.
I feel so disgusting and like a worthless pos because I know I am, I asked my sister if I could come stay in her back room but she said no because she doesn't want to get sick. Or if I ask for any help she ignores me. I don't have anywhere else to go and I don't want to go to a shelter until I get better because then I will make others sick!
I tried going back to the ER but I don't have a ride so I was about to call an ambulance but my mom doesn't want me to.
I have another sister that I was texting but she was asleep whenever I messaged but I don't want to go there and make them sick again or be a burden. I don't have any doctor or nurse I can contact because its the weekend.
What do I do??? Nothing helps the tight feeling in my chest! I can't breathe!!!!

1. Amazon Store Rent
First, let's talk about the monthly rent for an Amazon store. Registering an Amazon store is free, but using a company registration instead of a personal one is recommended. This approach is safer and has a higher approval rate. After registering, you can choose between an Individual account and a Professional account.
Individual Account: This account has no monthly fee, but you'll pay Amazon $0.99 for each item you sell. It’s suitable for sellers who are just starting out and have lower sales volumes.
Professional Account: This account costs $39.99 per month, but you won’t pay a fee per sale. This option is more cost-effective if you sell more than 40 items per month.
Recommendation: If you’re just starting and your sales are low, opt for the Individual account. As your sales increase and you consistently sell more than 40 items per month, switch to the Professional account to save on per-item fees.

1. Product Selection Tools

Choosing the right products to sell is crucial for the success of your e-commerce business. Fortunately, there are several tools available to assist with this process, each offering unique features to help you make informed decisions.
Popular Paid Tools: JungleScout and Helium10
JungleScout: Priced at $49/month, JungleScout is widely recognized for its comprehensive suite of tools designed to help sellers identify profitable products, estimate sales, and analyze competition. Its features include:
Product Database: Allows you to filter products based on various criteria like price, sales, and competition.
Product Tracker: Helps track the performance of potential products over time.
Keyword Scout: Provides keyword research and optimization suggestions to enhance product listings.
Sales Analytics: Offers insights into sales trends and revenue estimates.
Helium10: At $79/month, Helium10 is another powerful tool that provides a wide range of functionalities for Amazon sellers. Key features include:
Black Box: A product research tool that allows you to find profitable niches.
Xray: A Chrome extension that gives you a quick overview of product performance metrics directly on Amazon.
Keyword Research: Tools like Cerebro and Magnet help you discover and optimize for high-ranking keywords.
Listing Optimization: Features like Scribbles and Index Checker ensure your product listings are optimized for maximum visibility.
Free Tool: 4SELLER
4SELLER: For those who are looking for a budget-friendly option, 4SELLER is a free tool that offers a robust set of features to aid in product selection and management. It includes:
Product Selection: Assists in identifying profitable products by analyzing market trends and competition.
Inventory Management: Helps track inventory levels, forecast demand, and manage stock efficiently to prevent overstocking or stockouts.
Supplier Finder: Aids in locating reliable suppliers, which is essential for maintaining product quality and consistency.
Why Product Selection Tools are Essential
Using product selection tools is vital because they provide data-driven insights that help you make informed decisions. These tools can save you time and reduce the risk of choosing products that may not sell well. They offer features that allow you to:
Identify Trends: By analyzing market data, these tools help you stay ahead of trends and capitalize on emerging opportunities.
Evaluate Competition: Understanding your competition is crucial. These tools provide detailed analysis of competitors' products, pricing strategies, and sales performance.
Optimize Listings: Well-optimized product listings are more likely to attract buyers. These tools offer keyword research and listing optimization features that improve your product's visibility on e-commerce platforms.
Manage Inventory: Efficient inventory management ensures you have the right products available at the right time, which is crucial for maintaining customer satisfaction and maximizing sales.
Whether you opt for a paid tool like JungleScout or Helium10, or a free option like 4SELLER, leveraging these tools can significantly enhance your ability to select profitable products, manage inventory effectively, and optimize your listings for better performance.
3. Initial Stock Costs
Purchasing your first batch of products involves a significant initial investment, and the amount required can vary widely depending on the type of products you choose to sell. Here’s a detailed breakdown of what to consider when estimating your initial stock costs:
Factors Influencing Initial Stock Costs
Product Type and Price: The nature of the products you choose to sell will greatly influence your initial costs. Higher-priced items tend to have less competition but require a larger upfront investment. Conversely, cheaper products are more budget-friendly but often come with higher competition.
Quantity: The number of units you decide to purchase initially is another major factor. A common recommendation for new sellers is to start with 200-500 units. This range allows you to test the market demand without overcommitting financially.
Calculating Initial Costs
To estimate your initial stock costs, you need to multiply the quantity of units by the purchase price per unit. Here’s a simplified formula:
Initial Stock Cost=Quantity×Purchase Price per UnitInitial Stock Cost=Quantity×Purchase Price per Unit
For instance, if you decide to buy 300 units of a product that costs $5 per unit, your initial stock cost would be:
300 units×$5/unit=$1,500300 units×$5/unit=$1,500
Typical Budget Ranges for New Sellers
Low Budget: If you’re starting with a tighter budget, you might opt for products with a lower purchase price. For example, if you choose items costing around $2 per unit and purchase 200 units, your initial cost would be $400.
Moderate Budget: A more common range for new sellers is between $1,000 and $3,000. This allows for a balance between purchasing a reasonable quantity of units and managing the risk of unsold inventory. For example, buying 400 units at $5 per unit would total $2,000.
Higher Budget: With a larger budget, you can consider higher-priced items that might have less competition. For instance, purchasing 300 units at $10 per unit would result in an initial cost of $3,000.
Why Initial Stock Costs are Important
Understanding and planning for initial stock costs is critical because it ensures you are adequately prepared for the financial outlay required to launch your business. Here are a few reasons why this is essential:
Market Testing: Buying an appropriate number of units allows you to test market demand without over-investing. This way, you can gauge the product's popularity and adjust future orders accordingly.
Cash Flow Management: Proper planning helps manage your cash flow effectively. Ensuring you have enough funds to cover initial stock costs, along with other expenses like marketing and shipping, is crucial for maintaining business operations.
Risk Mitigation: Starting with a moderate quantity of units helps minimize the risk of unsold inventory, which can tie up capital and lead to losses. It’s better to start small, analyze performance, and scale up gradually.
Carefully estimating and planning for your initial stock costs is a vital step in setting up your e-commerce business. By understanding the factors that influence these costs and budgeting accordingly, you can make informed decisions that set the foundation for a successful venture. Whether you have a limited budget or can invest more significantly, strategic planning will help you manage risks and maximize your chances of success.
4. UPC Codes
UPC stands for Universal Product Code, a standardized barcode used by retailers, including Amazon, to track products. Obtaining UPC codes is a critical step in setting up your products for sale. Here’s a detailed explanation of why you need them, where to get them, and the associated costs.
What are UPC Codes?
Definition: UPC codes are unique identifiers assigned to products. Each code consists of a series of black bars and a corresponding 12-digit number that can be scanned by barcode readers.
Purpose: These codes help retailers manage inventory, streamline the checkout process, and track sales. For e-commerce platforms like Amazon, UPC codes ensure each product is uniquely identifiable, reducing errors and simplifying logistics.
Where to Buy UPC Codes
Official Source: GS1: The Global Standards 1 (GS1) organization is the official provider of UPC codes. Purchasing from GS1 ensures the authenticity and uniqueness of your codes, which is crucial for compliance with Amazon’s policies.
Why GS1?: While there are third-party sellers offering UPC codes at lower prices, these codes might not always be unique or compliant with GS1 standards. Using GS1 guarantees that your UPCs are globally recognized and legitimate, preventing potential issues with listing products on Amazon.
Cost of UPC Codes
Initial Purchase: GS1 sells UPC codes in packs. A pack of 10 UPCs costs $250 initially. This upfront cost covers the registration and issuance of the codes.
Annual Renewal Fee: In addition to the initial purchase cost, there is a $50 annual renewal fee. This fee ensures your codes remain active and your registration with GS1 stays current.
Breakdown of Costs
Initial Cost: For a pack of 10 UPC codes, the initial cost is $250.
Annual Renewal: The $50 annual renewal fee applies every year to maintain your codes.
Example Calculation:
If you purchase a pack of 10 UPCs, your total cost for the first year would be:
$250 (initial cost)+$50 (annual renewal fee)=$300$250 (initial cost)+$50 (annual renewal fee)=$300
In subsequent years, you will only pay the $50 renewal fee to keep your UPCs active.
Why UPC Codes are Important
Inventory Management: UPC codes play a crucial role in inventory management, allowing you to track stock levels accurately. This helps prevent stockouts and overstock situations.
Product Identification: Each UPC code is unique to a specific product, ensuring that Amazon and other retailers can correctly identify and catalog your items. This reduces the risk of listing errors and mix-ups.
Compliance and Credibility: Using GS1-issued UPC codes ensures compliance with Amazon’s listing requirements. This adds credibility to your listings and prevents potential issues that might arise from using unauthorized codes.
Efficiency and Automation: UPC codes facilitate the automation of various processes, including checkout, shipping, and inventory updates. This enhances operational efficiency and reduces manual workload.
Investing in UPC codes from GS1 is an essential step for any e-commerce business aiming to sell on platforms like Amazon. The initial cost of $250 for a pack of 10 UPCs, along with the $50 annual renewal fee, ensures that your products are uniquely identifiable and compliant with global standards. This investment not only helps in effective inventory management but also enhances the credibility and efficiency of your business operations.
5. Shipping and Distribution Costs
Shipping and distribution costs are critical components of your overall budget when selling on Amazon. These costs encompass various fees and charges that ensure your products reach Amazon’s warehouses and, ultimately, your customers. Here’s a detailed breakdown of what to consider and how these costs can impact your business.
Components of Shipping and Distribution Costs
Shipping to Amazon’s Warehouse: This involves the costs of transporting your products from your supplier to Amazon’s fulfillment centers. Factors influencing these costs include the size and weight of your products, the shipping method, and the distance between the supplier and the warehouse.
Packaging: Proper packaging is essential to protect your products during transit. This includes boxes, cushioning materials, and labeling.
Inspection Fees: To ensure quality and compliance with Amazon’s standards, you might need to pay for product inspections before they are shipped.
Import Duties and Taxes: If you are importing products from another country, customs duties and taxes will apply. These costs vary based on the product category and the country of origin.
Estimated Shipping Costs by Product Size
Small Items: For smaller products, shipping costs are generally lower. On average, you can expect to pay around $4 per unit for shipping.
Mid-sized Products: For larger or heavier items, shipping costs increase. These costs can range from $8 to $12 per unit, depending on the specific dimensions and weight of the products.
Amazon FBA Fees
Fulfillment by Amazon (FBA) Fees: Once your products are in Amazon’s warehouse, the company handles storage, packaging, and shipping to customers. Amazon charges FBA fees for these services, which are based on the size and weight of the product.
Small and Light Items: FBA fees for smaller items typically range from $2.92 to $6.13 per unit.
Larger Items: For bigger or heavier products, FBA fees can be higher, reflecting the additional handling and shipping costs.
Breakdown of Costs
Shipping Costs to Amazon’s Warehouse:
Small items: $4 per unit
Mid-sized items: $8-$12 per unit
Amazon FBA Fees:
Small items: $2.92-$6.13 per unit
Larger items: Higher fees depending on size and weight
Example Calculation
If you are shipping 300 small items to Amazon’s warehouse, with each unit costing $4 to ship and an average FBA fee of $4.50, your total costs would be:
Shipping to Warehouse: 300 units×$4/unit=$1,200300 units×$4/unit=$1,200
FBA Fees: 300 units×$4.50/unit=$1,350300 units×$4.50/unit=$1,350
Total Shipping and Distribution Costs:
$1,200 (shipping)+$1,350 (FBA fees)=$2,550$1,200 (shipping)+$1,350 (FBA fees)=$2,550
Why Shipping and Distribution Costs are Important
Budget Planning: Understanding and accurately estimating these costs is crucial for budgeting and financial planning. Unexpected expenses can significantly impact your profitability.
Pricing Strategy: These costs need to be factored into your pricing strategy to ensure you maintain healthy profit margins. Underestimating shipping and distribution costs can erode your margins and affect your competitiveness.
Customer Satisfaction: Efficient shipping and distribution are key to timely delivery and customer satisfaction. Using Amazon FBA ensures reliable and fast shipping, which can enhance your seller ratings and lead to repeat business.
Operational Efficiency: Managing these costs effectively can streamline your operations and improve cash flow. By optimizing packaging, negotiating better shipping rates, and accurately forecasting demand, you can reduce expenses and improve efficiency.
Shipping and distribution costs are a significant part of your overall expenses when selling on Amazon. By carefully estimating these costs, including packaging, inspection fees, import duties, and Amazon FBA fees, you can better manage your budget and pricing strategy. Understanding these costs helps ensure smooth operations, enhances customer satisfaction, and supports your business's profitability and growth.
6. Inventory Storage Costs
Inventory storage costs are a critical consideration when using Amazon’s Fulfillment by Amazon (FBA) service. These fees are based on the size and quantity of your inventory stored in Amazon’s warehouses and vary throughout the year. Here’s a detailed breakdown of these costs and their implications for your business.
Amazon’s Storage Fees
Amazon charges monthly storage fees that depend on the size category of your products (standard-size or oversized) and the time of year. The fees are higher during the holiday season (October to December) due to increased demand for warehouse space.
Standard-Size Storage Fees
January to September: $0.83 per cubic foot
October to December: $2.40 per cubic foot
Oversized Storage Fees
January to September: $0.53 per cubic foot
October to December: $1.20 per cubic foot
Calculating Storage Costs
To estimate your storage costs, you need to know the cubic footage of your inventory. Here’s how you can calculate it:
Cubic Footage=Length×Width×HeightCubic Footage=Length×Width×Height
Once you have the cubic footage, multiply it by the applicable storage fee rate.
Example Calculation for Standard-Size Products
Let’s say you have 500 units of a product, each measuring 1 cubic foot. Your storage costs would be:
January to September: 500 cubic feet×$0.83/cubic foot=$415500 cubic feet×$0.83/cubic foot=$415
October to December: 500 cubic feet×$2.40/cubic foot=$1,200500 cubic feet×$2.40/cubic foot=$1,200
Example Calculation for Oversized Products
If you have 200 units of an oversized product, each measuring 3 cubic feet, your storage costs would be:
January to September: 600 cubic feet×$0.53/cubic foot=$318600 cubic feet×$0.53/cubic foot=$318
October to December: 600 cubic feet×$1.20/cubic foot=$720600 cubic feet×$1.20/cubic foot=$720
Why Inventory Storage Costs Matter
Budget Management: Accurately estimating storage costs is crucial for budgeting and financial planning. These costs can add up, especially during peak seasons, impacting your overall profitability.
Inventory Turnover: High storage costs can incentivize better inventory management practices, such as maintaining optimal stock levels and ensuring a higher inventory turnover rate. This helps in reducing long-term storage fees and minimizing the risk of overstocking.
Seasonal Planning: Knowing that storage fees increase during the holiday season can help you plan your inventory levels more effectively. You might choose to stock up on faster-moving items or reduce slower-moving inventory before the fees increase.
Cost Control: By understanding these fees, you can implement strategies to minimize them, such as reducing the size of your packaging, negotiating better storage terms, or using other fulfillment centers if necessary.
Strategies to Manage Storage Costs
Optimize Inventory Levels: Maintain a balance between having enough stock to meet demand and avoiding excess inventory that incurs high storage costs.
Seasonal Adjustments: Plan your inventory levels based on seasonal fluctuations in storage fees, ensuring you minimize costs during peak periods.
Efficient Packaging: Use packaging that minimizes space without compromising product safety. Smaller packaging reduces the cubic footage and, consequently, storage fees.
FBA Inventory Management: Use Amazon’s inventory management tools to monitor and adjust your stock levels based on sales data and forecasts.
Inventory storage costs are an important aspect of selling on Amazon using FBA. These costs, varying by product size and season, can significantly impact your business’s profitability. By accurately estimating these fees and implementing strategies to manage and reduce them, you can optimize your inventory management and control expenses effectively. Understanding and planning for these costs will help ensure a smoother and more profitable operation.

1. Platform Commission

When selling on Amazon, it’s essential to account for the platform commission, known as the referral fee. This fee is a percentage of each sale and varies by product category. Understanding these fees is crucial for pricing your products and calculating your profit margins.
Amazon’s Referral Fees
Amazon charges a referral fee on each sale made through its platform. The percentage varies depending on the product category. Here are some common examples:
Electronics: 8%
Beauty Products: 15%
Books: 15%
Clothing and Accessories: 17%
Home and Kitchen: 15%
How Referral Fees Are Calculated
The referral fee is calculated as a percentage of the total sales price, which includes the item price and any shipping or gift wrap charges.
Referral Fee=Sales Price×Referral Fee PercentageReferral Fee=Sales Price×Referral Fee Percentage
Example Calculations
Electronics: If you sell a gadget for $100, the referral fee would be: $100×8%=$8$100×8%=$8
Beauty Products: If you sell a skincare product for $50, the referral fee would be: $50×15%=$7.50$50×15%=$7.50
Why Platform Commission is Important
Pricing Strategy: Knowing the referral fee helps you set your product prices appropriately to ensure you cover costs and achieve desired profit margins.
Profit Margin Calculation: Understanding the commission allows you to accurately calculate your net profit after deducting all fees.
Category Selection: The commission rate can influence your decision on which product categories to focus on. Lower commission rates in certain categories might lead to higher profitability.
Competitive Pricing: Factoring in the referral fee ensures your prices remain competitive while still being profitable.
Impact on Different Product Categories
High-Commission Categories: Categories like beauty products and clothing with higher referral fees require careful pricing to maintain profitability. High fees can significantly impact margins, especially for low-cost items.
Low-Commission Categories: Categories like electronics with lower referral fees can offer better profit margins, but these categories might also have higher competition.
Strategies to Manage Referral Fees
Optimize Pricing: Adjust your pricing to ensure it covers all costs, including the referral fee, while remaining attractive to customers.
Product Selection: Consider the referral fee when selecting products to sell. Products in categories with lower fees might be more profitable.
Bundle Products: Creating product bundles can help increase the average sales price, potentially offsetting the impact of the referral fee.
Platform commission is a significant cost factor when selling on Amazon. By understanding the referral fee structure and calculating these fees accurately, you can make informed decisions about pricing, product selection, and profitability. Properly managing and accounting for these fees ensures your business remains competitive and financially sustainable on the Amazon platform.
8. Advertising Costs
Advertising is a crucial component of your e-commerce strategy, driving visibility and sales for your products on Amazon. Effective advertising can help you reach potential customers quickly, but it requires a financial investment. Here’s a detailed breakdown of advertising costs, strategies, and their impact on your business.
Types of Advertising
Amazon Advertising: The primary form of advertising on Amazon is Pay-Per-Click (PPC) ads. These ads appear in search results and on product detail pages, allowing you to target specific keywords and audiences.
Sponsored Products: These ads promote individual product listings and appear in search results and product pages.
Sponsored Brands: These ads feature your brand logo, a custom headline, and multiple products.
Sponsored Display: These ads target audiences both on and off Amazon, helping to re-engage shoppers who have viewed your products.
Off-Amazon Advertising: To broaden your reach, you can also advertise on social media platforms like Facebook and Instagram. These platforms allow for targeted advertising based on demographics, interests, and behaviors.
Budgeting for Advertising
A typical budget for new sellers on Amazon ranges from $700 to $1,000. This budget should cover various advertising strategies, including PPC campaigns and social media ads.
Cost Breakdown
Amazon PPC Ads:
Sponsored Products: These are the most common and can cost anywhere from $0.10 to $2.00 per click, depending on the competitiveness of your keywords.
Sponsored Brands: These ads generally cost more per click due to their higher visibility and brand promotion capabilities.
Sponsored Display: Costs vary but can be effective for retargeting potential customers.
Social Media Advertising:
Facebook Ads: Costs typically range from $0.50 to $2.00 per click, depending on targeting options and competition.
Instagram Ads: Similar to Facebook, Instagram ad costs range from $0.50 to $2.00 per click, with the advantage of visual storytelling through images and videos.
Example Budget Allocation
Let’s allocate a $1,000 advertising budget across different platforms:
Amazon PPC Ads: $600
Sponsored Products: $400
Sponsored Brands: $150
Sponsored Display: $50
Social Media Ads: $400
Facebook Ads: $200
Instagram Ads: $200
Why Advertising is Important
Increased Visibility: Advertising ensures your products appear in front of potential buyers, increasing the likelihood of sales.
Competitive Edge: With many sellers on Amazon, advertising helps you stand out and reach customers who might otherwise not find your products.
Sales Velocity: Effective advertising can boost your sales velocity, improving your product rankings and increasing organic visibility over time.
Strategies for Effective Advertising
Keyword Research: Use tools like Amazon’s Keyword Planner or third-party tools to identify high-performing keywords for your PPC campaigns.
A/B Testing: Continuously test different ad creatives, headlines, and targeting options to find the most effective combinations.
Monitor and Optimize: Regularly review your ad performance data to optimize your campaigns. Adjust bids, pause underperforming keywords, and allocate more budget to high-performing ads.
Leverage Social Media: Use Facebook and Instagram to build brand awareness and drive traffic to your Amazon listings. Engaging content, such as videos and customer testimonials, can enhance ad performance.
Advertising is a vital part of your e-commerce strategy on Amazon and beyond. Allocating a budget of $700 to $1,000 for advertising can significantly enhance your product visibility and drive sales. By utilizing Amazon PPC ads and leveraging social media platforms like Facebook and Instagram, you can reach a broader audience and increase your chances of success. Effective advertising requires continuous monitoring and optimization, but the investment can lead to substantial returns in terms of sales growth and brand recognition.
9. Returns and Refunds
Managing returns and refunds is an inevitable part of selling on Amazon. While they can impact your profitability, understanding the associated costs and implementing effective management strategies can help mitigate their effects. Here’s a detailed breakdown of the costs and considerations involved in handling returns and refunds.
Amazon Return Processing Fees
Amazon charges a return processing fee that varies depending on the product’s size and weight. This fee is applied when a customer returns a product, and it covers the cost of handling and processing the return.
Standard-Size Products: Fees for standard-size products are typically lower due to their smaller dimensions and weight.
Oversized Products: Fees for oversized products are higher because of the additional handling and storage space required.
Example Fee Structure
Standard-Size Product Return Fee: Approximately $2 to $5 per unit, depending on the specific dimensions and weight.
Oversized Product Return Fee: Approximately $5 to $20 per unit, depending on the specific dimensions and weight.
Additional Costs of Returns and Refunds
Restocking Fees: Amazon may charge a restocking fee for certain returned items. This fee is deducted from the refund amount and can range from 10% to 20% of the item’s price.
Return Shipping Costs: In some cases, you may be responsible for covering the cost of return shipping, especially if the return is due to a defect or error on your part.
Product Condition: Returned items that are not in resellable condition may need to be disposed of or liquidated, leading to additional losses.
Why Returns and Refunds Matter
Customer Satisfaction: Efficient handling of returns and refunds is crucial for maintaining high levels of customer satisfaction and positive reviews. Poor management can lead to negative feedback and damage your seller reputation.
Cost Management: Understanding and anticipating the costs associated with returns can help you better manage your budget and pricing strategy, ensuring you account for these potential expenses.
Inventory Control: Effective return management helps maintain accurate inventory levels and reduces the risk of overstocking or stockouts.
Strategies to Manage Returns and Refunds
Clear Product Descriptions: Provide detailed and accurate product descriptions to reduce the likelihood of returns due to customer dissatisfaction or misunderstandings.
Quality Control: Implement rigorous quality control measures to minimize defects and errors that could lead to returns.
Customer Service: Offer excellent customer service to address issues promptly and potentially resolve problems without necessitating a return.
Return Policies: Establish clear and fair return policies that balance customer satisfaction with protecting your business from excessive costs.
Example Calculation
Let’s consider you sell 100 units of a product, with an average return rate of 5%. Here’s how you can calculate the potential costs:
Product Price: $50 per unit
Return Rate: 5% (5 units)
Return Processing Fee: $3 per unit
Restocking Fee: 15% of the product price ($7.50 per unit)
Return Shipping Cost: $5 per unit
Total Return and Refund Costs:
Return Processing Fee=5 units×$3=$15Return Processing Fee=5 units×$3=$15 Restocking Fee=5 units×$7.50=$37.50Restocking Fee=5 units×$7.50=$37.50 Return Shipping Cost=5 units×$5=$25Return Shipping Cost=5 units×$5=$25
Total Costs:
$15+$37.50+$25=$77.50$15+$37.50+$25=$77.50
Handling returns and refunds is a necessary aspect of selling on Amazon, and the associated costs can add up quickly. By understanding the fees and implementing strategies to manage returns effectively, you can minimize their impact on your profitability. Clear product descriptions, stringent quality control, excellent customer service, and well-defined return policies can all contribute to reducing return rates and associated costs. Efficient return management not only helps maintain customer satisfaction but also supports better cost control and inventory management.

1. Miscellaneous Expenses

In addition to the primary costs associated with setting up and running your Amazon business, there are several miscellaneous expenses that can significantly impact your budget. These costs, while often overlooked, are crucial for creating a professional and efficient operation. Here’s a detailed breakdown of these potential expenses and their importance.
Graphic Design for Product Listings
Importance: High-quality graphics and well-designed product listings are essential for attracting customers and conveying professionalism. Poorly designed listings can deter potential buyers.
Costs: Hiring a freelance graphic designer can cost between $50 and $200 per listing, depending on the complexity and the designer's experience.
Services: Graphic design services might include creating product images, infographics, and enhanced brand content (EBC) that highlights your product's features and benefits.
Professional Photography
Importance: Professional photos can make a significant difference in how your product is perceived. High-quality images help build trust with customers and increase conversion rates.
Costs: Professional product photography can range from $100 to $500 per product, depending on the number of images and the photographer’s expertise.
Services: This may include standard product shots, lifestyle images showing the product in use, and detailed close-ups of key features.
Virtual Assistant (VA) Services
Importance: Hiring a virtual assistant can help manage various tasks, such as customer service, inventory management, and order processing. This can free up your time to focus on strategic growth.
Costs: VAs typically charge between $10 and $30 per hour, depending on their skill level and the tasks they perform.
Services: Tasks handled by VAs can include responding to customer inquiries, updating product listings, managing social media accounts, and handling administrative duties.
Other Potential Miscellaneous Expenses
Subscription Services: Tools and software subscriptions for keyword research, inventory management, and sales analytics can cost anywhere from $20 to $200 per month.
Legal and Accounting Services: Professional advice for legal and tax matters is crucial. This can include incorporating your business, trademark registration, and tax preparation, costing several hundred dollars annually.
Packaging Design: Custom packaging design can enhance your brand image and customer experience. Costs can range from $100 to $500, depending on the complexity of the design.
Marketing and Promotional Materials: Additional marketing efforts, such as email campaigns, social media ads, and promotional giveaways, can also add to your expenses.
Example Budget Allocation
Let’s break down a potential budget for these miscellaneous expenses:
Graphic Design: $150 per listing for 5 listings = $750
Professional Photography: $300 per product for 3 products = $900
Virtual Assistant: $20 per hour for 10 hours per month = $200 per month
Subscription Services: $100 per month
Legal and Accounting Services: $500 annually
Packaging Design: $300
Marketing and Promotional Materials: $200 per month
Annual Costs:
Graphic Design=$750Graphic Design=$750 Professional Photography=$900Professional Photography=$900 Virtual Assistant=$200×12=$2,400Virtual Assistant=$200×12=$2,400 Subscription Services=$100×12=$1,200Subscription Services=$100×12=$1,200 Legal and Accounting Services=$500Legal and Accounting Services=$500 Packaging Design=$300Packaging Design=$300 Marketing and Promotional Materials=$200×12=$2,400Marketing and Promotional Materials=$200×12=$2,400
Total Annual Miscellaneous Expenses:
$750+$900+$2,400+$1,200+$500+$300+$2,400=$8,450$750+$900+$2,400+$1,200+$500+$300+$2,400=$8,450
Why Miscellaneous Expenses Matter
Professionalism and Trust: Investing in professional services like graphic design and photography enhances your product listings and builds trust with potential customers.
Efficiency and Focus: Hiring a virtual assistant allows you to delegate time-consuming tasks, enabling you to focus on growing your business.
Operational Smoothness: Subscriptions to essential tools and professional legal and accounting services ensure your business operates smoothly and compliantly.
Brand Building: Custom packaging and marketing materials contribute to a strong brand identity, which can lead to increased customer loyalty and repeat business.
Miscellaneous expenses, while sometimes overlooked, play a vital role in the success of your Amazon business. By budgeting for high-quality graphic design, professional photography, virtual assistant services, and other essential tools and services, you can create a professional and efficient operation. These investments not only enhance your product listings and customer experience but also free up your time to focus on strategic growth, ultimately contributing to your business's long-term success.
Summary
Setting up and running an Amazon business involves various costs that need careful consideration to ensure profitability and efficiency. Here’s a summary of the key cost components:
Product Selection Tools: Essential for choosing profitable products, with popular tools like JungleScout ($49/month) and Helium10 ($79/month). Free alternatives like 4SELLER also provide valuable features for product selection and inventory management.
Initial Stock Costs: Depending on the product type and quantity, initial stock costs can range from $1,000 to $3,000. Starting with 200-500 units is recommended to test the market without overcommitting financially.
UPC Codes: Necessary for product tracking, these should be purchased from GS1. A pack of 10 UPC codes costs $250 initially, plus a $50 annual renewal fee.
Shipping and Distribution Costs: Includes fees for shipping products to Amazon’s warehouse and Amazon’s Fulfillment by Amazon (FBA) fees, which range from $2.92 to $6.13 per unit. Shipping small items might cost around $4 per unit, while mid-sized products could cost $8-$12 per unit.
Inventory Storage Costs: Monthly fees for storing products in Amazon’s warehouse vary by size and season. Standard-size storage costs $0.83 per cubic foot from January to September and $2.40 per cubic foot from October to December. Oversized storage costs $0.53 per cubic foot and $1.20 per cubic foot during these periods, respectively.
Platform Commission: Amazon takes a commission on each sale, typically between 8% and 15%, depending on the product category. For instance, electronics have a referral fee of 8%, while beauty products have a fee of 15%.
Advertising Costs: To drive visibility and sales, set aside $700-$1,000 for advertising. This includes Amazon PPC ads and potentially social media ads on platforms like Facebook and Instagram.
Returns and Refunds: Handling returns incurs costs, including Amazon’s return processing fee, restocking fees, and return shipping costs. These fees vary based on product size and weight.
Miscellaneous Expenses: Other costs include graphic design for product listings ($50-$200 per listing), professional photography ($100-$500 per product), and virtual assistant services ($10-$30 per hour). Additional expenses may include subscription services, legal and accounting services, packaging design, and marketing materials.
In total, you'll need at least $5,000 to start an Amazon FBA business today. Plus, you'll need to spend a lot of time managing your store and optimizing your product listings. This includes continuously monitoring your sales performance, tweaking your advertising strategies, and keeping an eye on competitors to stay ahead in the market.
By understanding and planning for these costs, you can effectively manage your Amazon business, ensuring it remains profitable and efficient while maintaining high levels of customer satisfaction.