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night, nine, no, nobody, nod, noise, nomination, nominee, none, nonetheless, nor, normal, normally, north, northern, nose, not, note, nothing, notice, notion, novel, now, nowhere, nuclear, number, numerous, nurse, nut, object, objective, obligation, observation, observe, observer, obtain, obvious, obviously, occasion, occasionally, occupation, occupy, occur, ocean, odd, odds, of, off, offense, offensive, offer, office, officer, official, often, oh, oil, okay, old, Olympic, on, once, one, ongoing, onion, online, only, onto, open, opening, operate, operating, operation, operator, opinion, opponent, opportunity, oppose, opposed, opposite, opposition, option, or, orange, order, ordinary, organic, organization, organize, orientation, origin, original, originally, other, others, otherwise, ought, our, ours, ourselves, out, outcome, outside, oven, over, overall, overcome, overlook, owe, own, owner, pace, pack, package, page, pain, painful, paint, painter, painting, pair, pale, Palestinian, palm, pan, panel, panic, pant, paper, paragraph, parent, park, parking, part, participant, participate, participation, particle, particular, particularly, partly, partner, partnership, party, pass, passage, passenger, passion, past, patch, path, patient, pattern, pause, pay, payment, PC, peace, peak, peer, pen, penalty, people, pepper, per, perceive, percentage, perception, perfect, perfectly, perform, performance, perhaps, period, permanent, permission, permit, person, personal, personality, personally, personnel, perspective, persuade, pet, phase, phenomenon, philosophy, phone, photo, photographer, phrase, physical, physically, physician, piano, pick, picture, pie, piece, pile, pilot, pine, pink, pipe, pitch, place, plan, plane, planet, planning, plant, plastic, plate, platform, play, player, please, pleasure, plenty, plot, plus, PM, pocket, poem, poet, poetry, point, police, policy, political, politically, politician, politics, poll, pollution, pool, poor, pop, popular, population, porch, port, portion, portrait, portray, pose, position, positive, possess, possession, possibility, possible, possibly, post, pot, potato, potential, potentially, pound, pour, poverty, powder, power, powerful, practical, practice, prayer, preach, precisely, predict, prediction, prefer, preference, pregnancy, pregnant, preparation, prepare, prescription, presence, present, presentation, preserve, president, presidential, press, pressure, pretend, pretty, prevent, previous, previously, price, pride, priest, primarily, primary, prime, principal, principle, print, prior, priority, prison, prisoner, privacy, private, probably, problem, procedure, proceed, process, processing, processor, proclaim, produce, producer, product, production, profession, professional, professor, profile, profit, program, progress, progressive, project, prominent, promise, promote, prompt, proof, proper, properly, property, proportion, proposal, propose, prosecutor, prospect, protect, protection, protein, protest, proud, prove, provide, provider, province, provision, psychological, psychology, public, publication, publicity, publish, publisher, pull, punishment, purchase, pure, purpose, pursue, push, put, qualify, quality, quarter, quarterback, quarterly, queen, quest, question, quick, quickly, quiet, quietly, quit, quite, quote, race, racial, radiation, radical, radio, rail, rain, raise, range, rank, rapid, rapidly, rare, rarely, rate, rather, rating, ratio, raw, reach, react, reaction, reader, reading, ready, real, reality, realize, really, reason, reasonable, recall, receive, recent, recently, reception, recipe, recipient, recognition, recognize, recommend, recommendation, record, recording, recover, recovery, recruit, red, reduce, reduction, refer, reference, reflect, reflection, reform, refugee, refuse, regard, regarding, regardless, regime, region, regional, register, regular, regularly, regulate, regulation, regulator, reinforce, reject, relate, relation, relationship, relative, relatively, relax, release, relevant, relief, religion, religious, rely, remain, remaining, remarkable, remember, remind, remote, remove, repeat, repeatedly, replace, replacement, reply, report, reporter, represent, representation, representative, Republican, reputation, request, require, requirement, research, researcher, resemble, reservation, resident, residential, resign, resist, resistance, resolution, resolve, resort, resource, respect, respond, response, responsibility, responsible, rest, restaurant, restore, restriction, result, retain, retire, retirement, return, reveal, revenue, review, revolution, rhythm, rice, rich, rid, ride, rifle, right, ring, rise, risk, river, road, rock, role, roll, romantic, roof, room, root, rope, rose, rough, roughly, round, route, routine, row, rub, rubber, rude, ruin, rule, run, running, rural, rush, Russian, sacred, sad, safe, safety, sake, salad, salary, sale, sales, salt, same, sample, sanction, sand, satellite, satisfaction, satisfied, satisfy, sauce, save, saving, say, scale, scandal, scare, scatter, scenario, scene, schedule, scheme, scholar, scholarship, school, science, scientific, scientist, scope, score, scream, screen, script, sea, search, season, seat, second, secondary, secret, secretary, section, sector, secure, security, see, seed, seek, seem, segment, seize, select, selection, self, sell, Senate, senator, send, senior, sense, sensitive, sentence, separate, sequence, series, serious, seriously, servant, serve, service, session, set, setting, settle, settlement, seven, several, severe, sex, sexual, shade, shadow, shake, shall, shallow, shape, share, sharp, she, sheet, shelf, shell, shelter, shift, shine, ship, shirt, shock, shoe, shoot, shooting, shop, shopping, short, shortly, shot, should, shoulder, shout, show, shower, shrug, shut, shy, sibling, sick, side, sigh, sight, sign, signal, significant, significantly, silence, silent, silver, similar, similarly, simple, simply, sin, since, sing, singer, single, sink, sir, sister, sit, site, situation, six, size, ski, skill, skin, skirt, sky, slave, sleep, slice, slide, slight, slightly, slip, slow, slowly, small, smart, smell, smile, smoke, smooth, snap, snow, so, so-called, soccer, social, society, soft, software, soil, solar, soldier, sole, solid, solution, solve, some, somebody, somehow, someone, something, sometimes, somewhat, somewhere, son, song, soon, sophisticated, sorry, sort, soul, sound, soup, source, south, southern, Soviet, space, Spanish, speak, speaker, special, specialist, species, specific, specifically, specify, speech, speed, spend, spending, spin, spirit, spiritual, split, spoil, sponsor, sport, spot, spray, spread, spring, square, squeeze, stability, stable, staff, stage, stain, stair, stake, stand, standard, standing, star, stare, start, state, statement, station, statistical, status, stay, steady, steal, steel, steep, stem, step, stick, still, stimulate, stimulus, stir, stock, stomach, stone, stop, storage, store, storm, story, straight, strange, stranger, strategic, strategy, stream, street, strength, strengthen, stress, stretch, strike, string, strip, stroke, strong, strongly, structural, structure, struggle, student, studio, study, stuff, stupid, style, subject, submit, subsequent, substance, substantial, substitute, succeed, success, successful, successfully, such, sudden, suddenly, sue, suffer, sufficient, sugar, suggest, suggestion, suicide, suit, summer, summit, sun, super, supply, support, supporter, suppose, supposed, Supreme, sure, surely, surface, surgery, surprise, surprised, surprising, surprisingly, surround, survey, survival, survive, survivor, suspect, sustain, swear, sweep, sweet, swim, swing, switch, symbol, symptom, system, table, tactic, tail, take, tale, talent, talk, tall, tank, tap, tape, target, task, taste, tax, taxi, tea, teach, teacher, teaching, team, tear, technical, technique, technology, teen, teenager, telephone, telescope, television, tell, temperature, temporary, ten, tend, tendency, tennis, tension, tent, term, terms, terrible, territory, terror, terrorist, test, testimony, testing, text, than, thank, thanks, that, the, theater, their, them, theme, themselves, then, theory, therapy, there, therefore, these, they, thick, thin, thing, think, thinking, third, thirty, this, those, though, thought, thousand, threat, threaten, three, throat, through, throughout, throw, thus, ticket, tie, tight, time, tiny, tip, tire, tissue, title, to, tobacco, today, toe, together, toilet, token, tolerate, tomato, tomorrow, tone, tongue, tonight, too, tool, tooth, top, topic, toss, total, totally, touch, tough, tour, tourist, tournament, toward, towards, tower, town, toy, trace, track, trade, tradition, traditional, traffic, tragedy, trail, train, training, transfer, transform, transformation, transition, translate, translation, transmission, transmit, transport, transportation, travel, treat, treatment, treaty, tree, tremendous, trend, trial, tribe, trick, trip, troop, trouble, truck, true, truly, trust, truth, try, tube, tunnel, turn, TV, twelve, twenty, twice, twin, two, type, typical, typically, ugly, ultimate, ultimately, unable, uncle, undergo, understand, understanding, unfortunately, uniform, union, unique, unit, United, universal, universe, university, unknown, unless, unlike, until, unusual, up, upon, upper, urban, urge, us, use, used, useful, user, usual, usually, utility, utilize, vacation, valley, valuable, value, variable, variation, variety, various, vary, vast, vegetable, vehicle, venture, version, versus, very, vessel, veteran, via, victim, victory, video, view, viewer, village, violate, violation, violence, violent, virtually, virtue, virus, visibility, visible, vision, visit, visitor, visual, vital, voice, volume, voluntary, volunteer, vote, voter, voting, wage, wait, wake, walk, wall, wander, want, war, warm, warn, warning, wash, waste, watch, water, wave, way, we, weak, weakness, wealth, wealthy, weapon, wear, weather, web, website, wedding, week, weekend, weekly, weigh, weight, welcome, welfare, well, west, western, wet, what, whatever, wheel, when, whenever, where, whereas, whether, which, while, whisper, white, who, whole, whom, whose, why, wide, widely, widespread, wife, wild, wildlife, will, willing, win, wind, window, wine, wing, winner, winter, wipe, wire, wisdom, wise, wish, with, withdraw, within, without, witness, woman, wonder, wonderful, wood, wooden, word, work, worker, working, workout, workplace, works, workshop, world, worried, worry, worth, would, wound, wrap, write, writer, writing, wrong, yard, yeah, year, yell, yellow, yes, yesterday, yet, yield, you, young, your, yours, yourself, youth, zone.

State of the consumer Are U.S. consumers finally tightening the purse strings? That's the main question on the minds of investors as major retailers kick off their quarterly earnings reports this week, starting with Home Depot (HD). The home improvement chain's Q1 results came in below Street expectations, hurt by a delayed start to spring, continued softness in certain larger discretionary projects, and higher mortgage rates.
Dig deeper: Retailer earnings come at a time when consumer sentiment is weakening, amid expectations of stickier inflation for some time to come and a tempered outlook for income growth. Investing Group Leader Bret Jensen believes stagflation is an increasingly likely economic scenario. "Right now, I believe the average American consumer has a better handle on the U.S. economy than the average investor and a better take on the true level of inflation than governmental statistics."
Scott Feiler, consumer sector specialist at Goldman Sachs, said the consumer spending concerns have been driven by updates by bellwethers in the sector, and the notable slowdown seen in April - one of the worst months of the retail quarter. Companies like Wayfair (W) and Whirlpool (WHR) have already warned that consumers are cutting back spending on big-ticket items, while fast-food chains such as McDonald's (MCD) and Starbucks (SBUX) have observed pickier and more value-minded customers. "Consumer cracks are emerging," especially among lower incomes, warned Bank of America analyst Savita Subramanian.
Earnings watch: Walmart (WMT), which will report Q1 results on Thursday, is expected to report modest upside to the consensus U.S. comparable sales estimates, driven by bargain-hunting shoppers. Also keep an eye on other retailers scheduled to report results next week: Lowe's (LOW), Target (TGT), TJX (TJX), and Ross Stores (ROST).
Sustained weight loss Patients who are taking Novo Nordisk's (NVO) blockbuster obesity drug Wegovy have reportedly maintained an average of 10% weight loss four years after starting the treatment. "We see that once the majority of the weight loss is accrued, you don't go back and start to increase weight if you stay on the drug," said Martin Holst Lange, Novo's head of development. The data could help Novo in its efforts to convince insurers and governments to provide coverage for the treatment. The U.K.'s National Health Service provides only two years of Wegovy coverage, while Medicare does not cover the drug. A recent poll showed that many people believe Medicare should cover weight loss drugs. (2 comments)
Resisting takeover Anglo American (OTCQX:AAUKF) has unveiled a major shakeup of the company - which includes divesting its steelmaking coal and nickel businesses - as the British miner aims to stave off BHP's (BHP) takeover bid. Anglo American will demerge Anglo American Platinum (OTCPK:ANGPY), while its diamond business De Beers will either be divested or demerged "to improve strategic flexibility." The overhaul is aimed at sharpening Anglo American's focus on its mainstay assets - copper and premium iron ore. "These actions represent the most radical changes to Anglo American in decades," its CEO Duncan Wanblad said. The plan was announced just a day after the firm rejected BHP's (BHP) new £34B proposal.
Power grid boost The Federal Energy Regulatory Commission approved two new rules Monday that are expected to make it easier to expand the construction of big power lines and bring more renewable energy to U.S. homes and businesses. One rule will require companies that produce and transmit electricity to weigh factors such as supply and demand over at least 20 years; the other addresses the permitting of critical projects in areas that lack adequate transmission capacity. The rule requiring long-term planning is "the biggest single action by the federal government to advance transmission," according to Rob Gramlich, president of power consulting firm Grid Strategies. (46 comments)
Today's Markets
In Asia, Japan +0.5%. Hong Kong -0.2%. China -0.1%. India +0.5%. In Europe, at midday, London +0.1%. Paris -0.1%. Frankfurt -0.2%. Futures at 7:00, Dow flat. S&P -0.1%. Nasdaq -0.1%. Crude flat at $79.10. Gold +0.3% to $2,349.10. Bitcoin -1.5% to $61,690. Ten-year Treasury Yield unchanged at 4.48%.
Today's Economic Calendar
6:00 NFIB Small Business Optimism Index 8:30 Producer Price Index 9:10 Fed’s Cook Speech 10:00 Jerome Powell Speech 8:15 PM Fed's Schmid Speech
Companies reporting earnings today »
What else is happening...
WSB survey results: Derisking and diversifying is still the way to go.
Biden administration raises tariffs steeply on Chinese EVs, chips.
Uber (UBER), Lyft (LYFT) face landmark trial on rideshare drivers.
BYD (OTCPK:BYDDF) sends shockwaves across auto with Seagull.
Biden faces mounting calls to take on grocery price-fixing issue.
HubSpot (HUBS) rises on report of 'compelling' offer from Alphabet.
Wedbush: Apple (AAPL)-OpenAI pact appears to be done deal.
OpenAI unveils new flagship model GPT-4o, available for free to all.
OPEC risks losing market share if it does not start raising output.
ZIM (ZIM) surges as container shipping stocks' momentum continues.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. All the sources can be found in the newsletter archive post.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

In today's fast-paced world, financial emergencies can strike unexpectedly, leaving individuals in need of immediate cash solutions. For many Texans, title loans have emerged as a dependable resource during times of financial strain. Speedway Loans stands out as a trusted provider of title loans, offering quick and convenient access to cash for individuals facing temporary financial setbacks. Let's dive into the realm of title loans and discover how Speedway Loans can offer the financial assistance you require.
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This is a mega-thread for people who want to discuss before, during, and/or after the Kinda Tour 2024 at Hayden Homes Amphitheater. Please keep all comments relevant to this specific show. We will update the general info as more info comes through the wire.
Enjoy the show!
VENUE : Hayden Homes Amphitheater
WHERE : Bend, OR
WEATHER : 71°F and sunny
TIME :

• Doors: 5:30 PM
• Show Starts: 7:00 PM

VENUE DETAILS :

• Official Venue Info and FAQs
• Venue Map

TICKETS :

• LIVENATION. All tickets for the show are mobile.
• TICKET MEGA-THREAD. Feel free to post ticket exchanges here as well. Please abide by rules posted in the ticket mega-thread!

MERCHANDISE : TBA for this tour but here's a pic of hoodies, shirts, sweaters, beanies from the NYE show to give you an idea of what might be available.
PLEASE keep all conversations related to this particular show.
This thread serves 3 purposes :

1. Invite people to talk about anything related to the show taking place in their city, such as the merch, the venue, the show itself, etc.
2. Allow people to organize a pre/post-show meetup.
3. Share any and all media and footage from the show.

This thread will continue to be stickied 6 hours after the show ends. Once unstickied, this thread will be placed on the sidebar for the duration of the residency -- each GDT will replace the corresponding ticketing website :)

Have fun and dance yrself clean!

COMMENTS ARE SORTED BY NEW
Please be advised that all subsequent posts regarding tonight's show, including buying/selling/trading tickets for tonight's show, will be locked and subsequently deleted.

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Looking to upgrade your home security with a smart door lock? Here's a rundown of some of the best options for 2024. Each lock has its own strengths, so you can choose the one that best fits your needs.

Best Smart Door Lock

1. August Wi-Fi Smart Lock (Best Overall)
2. Schlage Encode Smart WiFi Deadbolt (Best High-Security)
3. Wyze Lock (Best Budget)
4. Level Lock - Touch Edition (Best Design)
5. Yale Assure Lock SL (Best for Versatility)
6. Nuki Smart Lock 2.0 (Best Simplicity)

1. August Wi-Fi Smart Lock

The August Wi-Fi Smart Lock is a top choice for many homeowners. It integrates with your existing deadbolt, making it super easy to install without needing to change your keys. It supports Apple HomeKit, Amazon Alexa, Google Assistant, and Z-Wave.
Key Features:

• Installation: Quick and straightforward, works with your current keys.
• Smart Features: Geofencing for auto-unlock, remote access through the August app, customizable access codes.
• Security: ANSI Grade 1 rating, ensuring top-notch security.

2. Schlage Encode Smart WiFi Deadbolt

The Schlage Encode is known for its high security, boasting an ANSI Grade 1 rating and built-in alarm technology. It connects directly to your Wi-Fi, so no additional hub is needed.
Key Features:

• Installation: Easy and straightforward.
• Smart Features: Compatible with Amazon Alexa and Google Assistant.
• Security: High security with built-in alarm features.

3. Wyze Lock

The Wyze Lock is an affordable option that includes its own hub. It integrates with Alexa and Google Nest but has limited compatibility with other systems.
Key Features:

• Installation: Replaces only the interior part of your deadbolt.
• Smart Features: Activity log, remote access, key sharing via the Wyze app.
• Security: ANSI Grade 3 rating.

4. Yale Assure Lock SL

This lock features a key-free design with a touchscreen keypad and supports multiple smart home systems like Alexa, Google Assistant, Apple HomeKit, and Z-Wave.
Key Features:

• Installation: Simple setup, supports various smart home integrations.
• Smart Features: Keyless entry, one-touch locking, remote access.
• Security: ANSI Grade 2 rating.

5. Level Lock - Touch Edition

The Level Lock - Touch Edition fits inside your existing deadbolt, maintaining the aesthetic of your door. It supports touch, key card, and app controls.
Key Features:

• Installation: Fits within your current deadbolt, invisible design.
• Smart Features: Touch-to-lock/unlock, key card access, app control.
• Security: ANSI Grade 1 rating.

6. Nuki Smart Lock 2.0

The Nuki Smart Lock 2.0 is easy to install and versatile, supporting Bluetooth, button, and manual unlocking methods.
Key Features:

• Installation: Simple, using screws or adhesive pads.
• Smart Features: Auto-locking/unlocking, remote access with Nuki Bridge.
• Security: Requires specific euro cylinder for best performance.

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Hey everyone, I’m typing this on my phone so I apologize if there is weird formatting. Anyways, to get to the point, there’s something really off with some people on my campus. I have come seeking answers.I noticed it first walking home from my 7pm class last Wednesday.
To set the scene, most of the campus is tucked back into the woods a little, and my 7pm class is in the farthest building from the parking lot (further into the woods). I get out from that 7pm class around 9pm, so on cloudy nights like last Wednesday, the only lights on that long sidewalk are the lights radiating from the other buildings. Usually, there’s roughly 30 feet where it’s pitch black because the foliage is pretty dense. I usually walk back to my apartment with some classmates that live in the same complex as me, but I told them to go ahead of me while I finished the rest of the project.
After packing my laptop away, I started heading back home. It was roughly 9:30 at this point, and my brain was slowly shutting down preparing for the deep sleep that has yet to come.Walking down the sidewalk, I heard somebody not too far into the woods laughing like they’ve just heard the funniest joke ever. I immediately thought, “probably some Freshman walking the trails with their friends smoking weed”. Chuckling to myself, I put in my AirPods and picked a playlist for my journey back home.
When I looked up from my phone, there was the silhouette of somebody walking towards me. I have no idea how I missed them before, but honestly, it’s very possible they were just in a spot where the light wasn’t quite reaching them. A little unnerved, I shifted over to the left side of the sidewalk.
(Now I’m usually fine walking alone at night; I’m a 6’2 man who’s dabbled in the world of MMA. But something about this person gave me a primal feeling of unrest.)
When they shifted over to the left mirroring me, I felt my blood run cold. But alas, I had to keep walking because this was my only way back home. As I neared closer to the figure, I almost laughed at myself when I realized it was just some harmless girl walking towards the Murphy building. If anything, I’m the intimidating one to her.
This is where it really gets weird. She stopped as I was passing her and turned to me. Thinking she needed to ask me something, I took an AirPod out and asked “what’s up?”. After staring at me for an uncomfortable amount of time, she opened her mouth, and I kid you not, mimicked the laugh I heard moments before perfectly. Before I could chalk it up to it just being her in the trails earlier, I noticed something. Her mouth wasn’t moving at all. If I had left my AirPods in, it would just look like she was just opening her mouth and staring at me. She then shifted into a deep raspy laugh. She did all of this without moving her mouth at all; I couldn’t even see her throat moving as you would expect if someone was laughing. It was almost like she was some fucked up human-shaped gramophone. The feeling of absolute horror that came over me is something I’ve only experienced in my imagination. Before I could think to do anything next, My body began to run off some sort of primal instinct. With my legs burning, it took me about 10 minutes to get all the way back to my apartment and lock myself in relative safety.
I’m coming on here now to ask if anybody knows what I experienced? I have been hearing that same laughter outside my window every night since that night, I am too terrified to sleep well and have refused to go to any of my classes. Please I just want answers, I don’t want to keep living in fear.
Part 2:
Hey everyone, I’ve gotten some DMs telling me what it may be. I’ve heard everything from banshee to skinwalker. After further research I pray to god it was neither of them. I’m praying it was just some girl with a speaker playing some sort of cruel joke. I mean yes there are people who don’t like me on campus, I’ve made some enemies over the past 4 years. But, I just don’t understand what could’ve brought it to this point. I had to stop hiding in fear and go to my classes before my grades plummet, I’m almost done with my degree and only have a few more weeks. If I let some sort of stupid prank ruin my career, It would be everything I swore against to my parents.
A lot of you guys in the DMs were also asking what college I go to and what my name is. First I want to say sorry for not providing that information in the first post, I’m sure you can understand where my head was at typing that. So let me introduce myself, my name is Nick and In order to keep my privacy, I will only provide that I go to a midwest university.
I’m sure you may be wondering, “so did it just stop?”. I would love to say yes, but really things have just gotten weirder. Though, I am pleased to say that there is no longer laughing out my window every night.
Ever since that night, I’ve been noticing more things off with the people on campus. Now you may just think it’s paranoia, but just be patient and listen.
Yesterday, I decided to muster up all of my courage and go to class. Luckily my first class is at 10AM, when the sun is well in the sky, so walking across campus seemed much less threatening. When I sat down in my first class, I noticed something off with the girl that sits in front of me. Usually she’s chatty and excited to be in class, but today she just stared blankly ahead. I tried to say good morning and ask about her weekend, as we do every Monday, but she continued to have that blank stare. She did turn her head towards be, but her eyes read “lights on, but nobody is home”.
Thinking to myself, she may just be hungover, or going through the bout of college student depression. I decided to shrug it off and turn to the front of the class and get my notes ready. But the moment I turned around, I could feel it. Her eyes burrowing deep into the back of my head. When I flipped around to see if I was just being irrational, I quickly learned I wasn’t. Her eyes went from the blank glare, to the most enthusiastic face I’ve seen on her. It was horrible, it almost seemed like she was trying so hard to pretend she was thrilled to be in class and to speak to me. It was inhuman.
I’ve been on the internet long enough to catch on to the term “Uncanny valley”, and what I witnessed In my first hour gives me that same gut feeling I got when I saw that girl last Wednesday.
I was right to be uncomfortable though, I texted her after class to make sure she was doing alright. But her response only reignited the flames of deep fear burning in my soul.
I’ll copy and paste the messages here:
Me: Hey Is everything good? You seemed off in class today.
Steph SCI 101: Uh yeah, I’m fine. but I was not in class today, I’m severely hungover from Tanner’s party last night.
Me: Haha, good one.
Steph SCI 101: No I’m so Fr, are you okay?
Steph SCI 101: Are you trying to fuck with me or something?
Me: Nevermind, I’m sorry to bother you.
(End Of Texts)
Okay so I’m sure that this gives you all the same feeling of dread that it gave me but I’m sure scaled down a bit. This is where I have started to doubt that it’s a prank, because me and Stephanie are cool. There’s no level of hate for either of us, and even if it was some joke, we don’t know each other on that type of level.
Not only did this seem to happen in my first class, but in between classes while I was walking across campus as well. I walk past hundreds of faces in my many treks across campus, and I swear to you, at least 1/4th of the people I walked past had that same dead stare look. And the way they walked, god I hate even thinking of it. It was like they were an alien trying out their new body suits for the first time. The steps and the bends of their legs just seem so meticulous, dramaticized, and puppeteered.
I’m going to try to investigate further, because at this point my fear for my life is more of a reason to try and figure out what it is so I can try to stop it.
I’m no hero, and I’m sure as hell nothing special, but If I can know what to expect for another encounter, maybe I can avoid meeting the demise I have imagined.
Part 3

First off I would like to apologize for my 20-day hiatus. For those who were worried that curiosity killed the cat so to speak, I appreciate your concern. On top of my investigation, I have also had to go through finals and work for a boss who didn't believe in life outside of work. So let's start where we left off. I had a feeling that this task was left for me to solve. it may sound stupid, but let me explain why. That night, after my last post, I had a dream that further solidified my need to solve the mystery. I tried to write all that I remembered down the morning after so here is what I wrote. 

April 4th, 2024
I had a strange dream last night, stranger than usual at least. I awoke in the woods, laying face down in the grass with someone looming over me. I heard their footsteps flee rapidly before I flipped over. I found myself just off the trail where the “incident” happened, on the trail laid a girl, bloodied and motionless. When I got up to approach her, she was quickly dragged into the parallel section of the woods. Seeing this I turned and ran into the section of woods I was in. When my legs gave out I found myself near an old supply shed, worn and long abandoned. Searching for cover, I tried the door, which luckily gave after a quick pull. There I found a trapdoor which emanated a blue hue through the cracks. The only thought on my mind, survival brought me to throw it open and climb down. I clattered down the ladder and right before my feet touched the ground, I was pulled backwards by my shirt. That’s where I woke up.
I have always trusted my gut and having a dream that vivid gave me a sense of courage I did not previously have. I know where to start my search now. I have decided my best course of action will be to record my findings on a tape recorder app. After I finish each entry it will be uploaded to a cloud that will ensure if anything happens to me, the story will get out. I am packing my backpack now with a flashlight, glow sticks to mark my trail, and a machete I was gifted by a local in Mexico. All of my recordings will be uploaded below and auto posted after 10 days. Wish me luck everyone, I’m going to need it.
Entry 1: I have started at the only place that makes sense, the trail. It is currently 1:45 PM and I have plenty of sun left in the sky. I just needed to find exactly where to start my journey into the woods. Strangely it was very easy to find. I recall one of the trees having a funky twist near the middle of the trunk. Probably just some two lovebirds trying to carve their name into the tree and realizing there were softer trees to carve into. Anyways hiking further into the woods I believe I can see the shape of the shed through the branches. I wish you guys could see how dense these trees are so you can understand my struggle.
Entry 2: I made it to the shed, but unfortunately the floor in here is concrete. This really sucks for me because I have absolutely no idea where to go from here. It’s identical on the outside but I just don’t understand. Maybe I’m just delusional, which in that case what a waste of time and energy. I’m going to head back home and just start packing for summer. Maybe it’ll be best if I just forget about all of this and leave it behind me. I am graduating after all. Wait hold on what is this?? there’s a button behind one of these shelves. I am going to press it, but idk how it would work because this floor is seamless. I’m just going to leave this recording so if anything does happen I don’t have to worry about holding the phone the whole time. Holy shit, the entire floor is lowering. It’s a fucking elevator.
Entry 3: Okay so I’ve been going down this elevator for like 30 seconds, how far down am I going?.. Oh wait hold on, Im stopped… There’s a metal door with a padlock. Ig since I have the machete there’s only one thing to do, break it. Im going to use the blunt side so I don’t ruin this thing, I like it too much. the lock clatters to the ground after 3 solid hits. Well ig there’s only one way to go now, there’s no button to get back up so I pray there’s another way up. The metal door creaks loudly. Fuck I regret this, It’s dark and I can tell it’s a big area because it’s so echoey in here. I’m currently praising my past self for thinking about the flashlight and glow sticks. I need to find out what in the hell this place is and most importantly, if there’s a damn light switch.
Entry 4: God this place is terrifying I’ve been walking around the sterile white halls of this place for like 10 minutes and have found nothing, no doors, no light switch. I feel like a rat in a maze. Also scratch what I said about being glad I packed glow sticks, because my stupid ass only brought like 20 of these things and I’m already down to 5. Also I feel like I’m not alone, every now and then I’ll turn a corner and the glow from the previous glow stick quickly vanishes. I feel like it might just be because the darkness seems to envelop everything like a blanket. But I have that feeling that I’m being followed. You know the one, where you know somethings wrong you just can’t pin point what it is. Oh shit no way, there’s light, I think there’s a door or something up ahead.
Entry 5: Holy shit… It’s a lab, and worse, there’s people strapped too tables, completely naked and unconscious. I know they are alive because each of them are hooked up with a million different cords, and one of those are plugged into a heart monitor. This place is huge, there has to be at least 50 people on these tables.
“Hey you, you’re not supposed to be in here” yelled a man adorned in a lab coat.
“What are you doing to these kids you sick fucks.” I yelled back at the man across the lab.
In a haste the scientist rushes towards a red button, setting off a loud alarm, turning the lights to a flashing red. With no exit behind me, I could only do one thing... Rush towards him. My training kicked in as I launched into a flurry of calculated strikes. My first hit connected, a right overhand clean under his eye. The doctor stumbled back, but I didn't give him a chance to recover. I pressed the attack, keeping him off balance with a relentless barrage of punches and kicks. He fought back ferociously, but I was one step ahead, anticipating his moves and countering with swift, efficient strikes. We wrestled, the room around us becoming a blur of pain and adrenaline. I used the environment to my advantage, improvising weapons from the scattered medical equipment and turning the empty tables on my opponent. Pinning him to the ground, I laid down a harsh barrage of final blows. His face was a bloody pulp, unrecognizable. But I didn’t walk away unscathed, somewhere in the tussle, the scientist buried a scalpel deep into my stomach. With my adrenaline wearing off, the pain overtook me, sending me into darkness as I fainted from the blood loss and adrenaline dump. I awoke with my arms and legs strapped to the cold metal operating table. Before I could try to struggle, a face overtook my field of vision.
“Quite a fight you put up, you turned poor Dr.Samson into a soup” the looming face said with a chuckle. “You are the first person to put the pieces together and for that I am thoroughly impressed Mr. Hayes”
“Who are you?!” I said fighting at my binds. “Let me go!”
“I’m afraid I can’t do that Mr.Hayes. You have seen far too much, and I definitely can’t have you running around telling the world what you saw here. Although nobody would believe you.” “And to answer your other question, I’m surprised you don’t recognize me… really take a moment and look at me” He said pulling down his face mask.
“Dr.Blackwood?” I said as I looked back on my freshman year biology class.
“Ding ding ding ding. We have a winner!” He said in a maniac joy.
“What are you going to do to me?” I asked.
“Well Mr.Hayes, first I’m going to sew you up from your little tussle you had with my late assistant and then I will put you under and cut into that skull of yours and take out a small piece of what we call in the science world your hippocampus. Then I will draw from that all of the necessary memories to create the perfect clone of you.” He responded.
“Why? Why would you need a clone of any of us. Why can’t you just clone someone willing to be apart of this?” I asked
“Because that’s no fun Mr.Hayes, the hunt excites me. Actually you’re lucky I didn’t get you the first night. Unfortunately my creation had a little bit of a malfunction and formed a wee bit of an attachment to you. I’m sure you remember the ruckus outside your window? Anyways I digress, I do this because everyone of you lowly students will go onto do mediocre jobs where you waste away at a desk. I must also add that with having a clone of you under my control, I can do anything and get away with clean hands. My plan with you originally was to have you go into the admissions office and steal every last cent all for me. On top of that I like the power, because one day I will have a clone of every student on this campus and eventually I will cause a revolt against our comedy of a government. Who will stop me, when I won’t even be on the front lines?” Dr.Blackwood explained.
“I will” I said freeing my last hand from the binds.
What he didn’t realize is that with all of this monologue and the questions I had been feeding him, I was slowly loosening my binds with each wiggle and movement in retaliation.
Lurching forward I grab onto his collar, pulling him into a vicious headbutt. The impact sent Dr. Blackwood reeling backward, his grip on consciousness loosening as he staggered. Seizing the moment, I lunged off the table, adrenaline coursing through my veins despite the searing pain in my abdomen. With a swift motion, I grabbed a nearby surgical instrument, holding it in a defensive stance as I faced my adversary. Dr. Blackwood, recovering from the blow, snarled with rage, his once calm demeanor now replaced by a feral intensity. The room seemed to shrink around us, the tension thickening with each passing second. This was my chance to stop Blackwood's twisted plans. As he lunged forward, I met his attack head-on, the clang of metal reverberating through the room. Blow after blow, we fought with an intensity born of desperation and determination. Despite my injuries, I refused to yield, driven by a fire burnt under me to protect myself and others from Blackwood's actions . In a final, swift move, I delivered a powerful front kick, sending Blackwood crashing to the ground. The room fell silent, the echoes of our struggle fading into the darkness. Coughing he sat in the corner laughing with blood spilling down his face. “You know that it’s too late to save any of these one lying on the tables. I would’ve released you, you know that right? I would’ve simply taken your memory from today out of your brain and leaving you in your bed to wake up thinking you had a fun night” he said with final resolve as he watched me grab the scalpel from the ground taking slow steps near him.
Looking down over him, It was my turn to laugh. Kneeling down to eye level with him I grabbed him by his hair and delivered a final message to him “Fuck you and your little science experiment” as I sliced deep into his throat watching the life fade from his eyes.
I eventually found an exit door, which lead me to a storm drain deep in the woods far from my campus. It took me 2 hours to limp my way onto a main road and flag down a passing car. Pulling over I was rushed to the hospital and later interrogated by some men in suits, my guess is CIA. Here I am now, writing my final entrance. I think I heard them say something about trying a new medical process on me to help me heal quicker.