The situation:
Me and my ex-fiance broke up a month before she gave birth to our child. Initially we agreed that I was going to be at the birth. However, after we broke up, she did not want me there. I came to terms with this and was okay with it as this was her right/choice. We were still in communication during this time (after we broke up), and we were civil, even flirtatious. Leading up to the birth she got paranoid that I was cheating on her or sleeping with other women as my location was not at my house but on the street behind me, i explained to her that iPhone geolocation isn't always accurate, and i even offered to face time her to prove that I am where I am but she did not respond to my requsts. My ex's phone stopped working so i had no contact with her for 1 weeks straight out of concern i called her mother to see if she was okay as they live together, and her mother started slandering me saying that i got her pregnant and now ive left her a month before she was due, the breakup was mutual and agreed on both sides, and for our child we planned on co parenting effectivly.She started calling me a bitch and slandering my religon (islam) and became racist even though her daughter is half white and half indian, she also threatened me with force and threatend the police on me even though i hadnt done anything. I let the abuse slide as i didnt want to winde up any tension or make the sitatuion/breakup worse. My friends advised me to apologise for the hurt the breakup caused which i did.
1 week later, My ex texted me the night before at like 1am she was induced into labour that she was going to be induced and i asked her if she needs anything or wants me there, she said there isnt anything she needs and she said not to come and said it can take days until our son is born. 4 hours after this text she had given birth, but i had not been told this, and i had missed my sons birth. I recieve a text from bitter mother the next day that "he is here now come and see him". I was the last person to be contacted, her friends and family were all notifed immediatley, but they willingly contacted me late knowing that i wanted to be there (not in delivery room but in the hospital). The friends and family all saw my son before me and i knew this because of social media posts. I travelled from birmingham to london imediatly to see our son. When i arrived at the hospital, I was bitter because i was notifed last so i decided not to speak to her family and friends and see my son as the nurses allowed me. Upon picking up my son, My exs grandmother, my sons great grand mother, said "he will not be raised muslim, this is england not india, we dont do that here", her mother then proceedes to say he will eat what his grandmother feeds him, knowing i want my son to be muslim and eat halal food. She says why werent you here earlier, why are you here hours later making out to seem that i was some neglectful father who didnt care, her grand mother then policed me on how to pick up my child, how to hold him and how to change nappies, and threatend to kick me out, the nurse overheard this and said to her that i have a right to be here and i have 24hrs viewing access. then there was silence.
. They kept sayiing you should have been in london already we told you to book an airbnb in london, but i planned on booking it the day she was going into labour as that is when my paternity leave was due to start, i could not afford to pay a 300-400 so i can be there a week early.
I couldnt speak to my ex when I was at the hospital as they were in seperate wards, my son was in a special care unit and she was in her ward. So i spent a few hours with him. After the day had finished, it was too late and she had gone to sleep so i didnt want to disturb her so i went to my the hotel i booked.
I sent my ex a nice text saying thank you for delivering our son .etc and send gifts and flowers. I told her that my friends and family are coming down the next day from birmingham to see him. I walk into the hospital, and my exs mother started swearing at me saying im so horrible for not speaking to my ex after she had just given birth, and kept portaying me to be a cunt, she said that the messages and gifts dont mean anything even though my intentions in my text were me being grateful and thankful for the delivery of our son. She said your family and friends arent allowed to come, they have no right to be here, and said that she is going to get me banned from seeing my son if they come. I didnt believe or take serious what she said so ignored her and went to see my ex who was now with our son. my ex didnt speak to me once even though i tried to speak. A few hours later i went to grab lunch, and my family had already set of at this time. I told my ex that they are coming down to see him, and she said no, they dont have her permission to our son, eventhough no one from her side asked for my permission to vist and take photos. I couldnt believe what she was saying, she said that I couldnt see him at this point. Her mother overheard this, and said they she will ban them from coming but i laughed saying how and why are they doing this? I then get told that they will raise a safeguarding claim so im not allowed in the hospital. after my lunch i call the the head nurse to see if he is okay and if i can come down, and i am told that there is a safe guarding claim, and i cannot see my son, and they cannot dicuss anything about him to me as i am not on the birth certficate/i am not married. Eventhough this safeguarding claim is absolutely fictiuous. My family arrive and i had to turn them away. Since that day (2nd day of son being born), I have not seen him or heard of him. My ex has gone no contact and is not replying to any of my texts even though has read them. Throughout this entire situation my friends advised me to "bite my tongue and keep a level head" and ignore the abuse as it isnt the time or the place to have such discussions.
In navigating this challenging situation, my main concern is ensuring my son's well-being and maintaining a meaningful presence in his life. Despite my efforts to communicate and explore mediation options, my ex-partner's lack of response has added to the complexity of the situation.
Given the circumstances, I'm seriously considering seeking either full custody of my son, shared custody if that is a thing in the UK. I don't have access to the birth certificate but I know that they have no disclosed me on it. I've gathered compelling evidence regarding my ex-partner's living situation and behaviors, including substance abuse and instability within her household. It's clear that my son's best interests are at stake, and I'm committed to providing him with a safe and nurturing environment.
In terms of my own situation, I'm fortunate to have stable housing, financial stability, and flexibility in my schedule due to being a full-time student with part-time work (1 year left until i am a full time teacher, she isnt working and does not plan to and live on social welfare for the foreseeable future). I'm prepared to provide the stability and support that my son needs.
As I weigh my options, I'm considering pursuing shared custody initially, with the possibility of addressing schooling arrangements in court later on. Alternatively, I'm contemplating seeking full custody from the outset, given the concerns about my ex-partner's ability to provide a suitable environment for our son's upbringing. I do not want to take my child away completely from his mother as this is not right/islamic at all, I want us to coparent effectively so our son is raised with both parents. but this no contact thing makes it seem impossible. she has rejected to showing me the birth certificate and refused medations, (the mediator called her)
Ultimately, my chances of winning full custody will depend on various factors, including the strength of the evidence I've gathered and the court's assessment of what is in my son's best interests. Seeking guidance from a legal expert who specialises in family law will be crucial as I navigate this process.
My primary focus remains on ensuring that my son receives the love, care, and stability he deserves, regardless of the legal complexities involved.
Update: I have also contacted the police about the abusive behaviours from the my ex's mother. Id like to also mention that my son has a serious heart defect, and my exs mother is a habitual smoker regularly smoking cannabis and cigarettes, which is not ideal and can worsen his heart. he is due for an operation but I don't know when this is but I know its within the coming months. but I do not want him in a household that will hurt his health due to innapproiate care.

The situation:
Me and my ex-fiance broke up a month before she gave birth to our child. Initially we agreed that I was going to be at the birth. However, after we broke up, she did not want me there. I came to terms with this and was okay with it as this was her right/choice. We were still in communication during this time (after we broke up), and we were civil, even flirtatious. Leading up to the birth she got paranoid that I was cheating on her or sleeping with other women as my location was not at my house but on the street behind me, i explained to her that iPhone geolocation isn't always accurate, and i even offered to face time her to prove that I am where I am but she did not respond to my requsts. My ex's phone stopped working so i had no contact with her for 1 weeks straight out of concern i called her mother to see if she was okay as they live together, and her mother started slandering me saying that i got her pregnant and now ive left her a month before she was due, the breakup was mutual and agreed on both sides, and for our child we planned on co parenting effectivly.She started calling me a bitch and slandering my religon (islam) and became racist even though her daughter is half white and half indian, she also threatened me with force and threatend the police on me even though i hadnt done anything. I let the abuse slide as i didnt want to winde up any tension or make the sitatuion/breakup worse. My friends advised me to apologise for the hurt the breakup caused which i did.
1 week later, My ex texted me the night before at like 1am she was induced into labour that she was going to be induced and i asked her if she needs anything or wants me there, she said there isnt anything she needs and she said not to come and said it can take days until our son is born. 4 hours after this text she had given birth, but i had not been told this, and i had missed my sons birth. I recieve a text from bitter mother the next day that "he is here now come and see him". I was the last person to be contacted, her friends and family were all notifed immediatley, but they willingly contacted me late knowing that i wanted to be there (not in delivery room but in the hospital). The friends and family all saw my son before me and i knew this because of social media posts. I travelled from birmingham to london imediatly to see our son. When i arrived at the hospital, I was bitter because i was notifed last so i decided not to speak to her family and friends and see my son as the nurses allowed me. Upon picking up my son, My exs grandmother, my sons great grand mother, said "he will not be raised muslim, this is england not india, we dont do that here", her mother then proceedes to say he will eat what his grandmother feeds him, knowing i want my son to be muslim and eat halal food. She says why werent you here earlier, why are you here hours later making out to seem that i was some neglectful father who didnt care, her grand mother then policed me on how to pick up my child, how to hold him and how to change nappies, and threatend to kick me out, the nurse overheard this and said to her that i have a right to be here and i have 24hrs viewing access. then there was silence.
. They kept sayiing you should have been in london already we told you to book an airbnb in london, but i planned on booking it the day she was going into labour as that is when my paternity leave was due to start, i could not afford to pay a 300-400 so i can be there a week early.
I couldnt speak to my ex when I was at the hospital as they were in seperate wards, my son was in a special care unit and she was in her ward. So i spent a few hours with him. After the day had finished, it was too late and she had gone to sleep so i didnt want to disturb her so i went to my the hotel i booked.
I sent my ex a nice text saying thank you for delivering our son .etc and send gifts and flowers. I told her that my friends and family are coming down the next day from birmingham to see him. I walk into the hospital, and my exs mother started swearing at me saying im so horrible for not speaking to my ex after she had just given birth, and kept portaying me to be a Horrible personnt, she said that the messages and gifts dont mean anything even though my intentions in my text were me being grateful and thankful for the delivery of our son. She said your family and friends arent allowed to come, they have no right to be here, and said that she is going to get me banned from seeing my son if they come. I didnt believe or take serious what she said so ignored her and went to see my ex who was now with our son. my ex didnt speak to me once even though i tried to speak. A few hours later i went to grab lunch, and my family had already set of at this time. I told my ex that they are coming down to see him, and she said no, they dont have her permission to our son, eventhough no one from her side asked for my permission to vist and take photos. I couldnt believe what she was saying, she said that I couldnt see him at this point. Her mother overheard this, and said they she will ban them from coming but i laughed saying how and why are they doing this? I then get told that they will raise a safeguarding claim so im not allowed in the hospital. after my lunch i call the the head nurse to see if he is okay and if i can come down, and i am told that there is a safe guarding claim, and i cannot see my son, and they cannot dicuss anything about him to me as i am not on the birth certficate/i am not married. Eventhough this safeguarding claim is absolutely fictiuous. My family arrive and i had to turn them away. Since that day (2nd day of son being born), I have not seen him or heard of him. My ex has gone no contact and is not replying to any of my texts even though has read them. Throughout this entire situation my friends advised me to "bite my tongue and keep a level head" and ignore the abuse as it isnt the time or the place to have such discussions.
In navigating this challenging situation, my main concern is ensuring my son's well-being and maintaining a meaningful presence in his life. Despite my efforts to communicate and explore mediation options, my ex-partner's lack of response has added to the complexity of the situation.
Given the circumstances, I'm seriously considering seeking either full custody of my son, shared custody if that is a thing in the UK. I don't have access to the birth certificate but I know that they have no disclosed me on it. I've gathered compelling evidence regarding my ex-partner's living situation and behaviors, including substance abuse and instability within her household. It's clear that my son's best interests are at stake, and I'm committed to providing him with a safe and nurturing environment.
In terms of my own situation, I'm fortunate to have stable housing, financial stability, and flexibility in my schedule due to being a full-time student with part-time work (1 year left until i am a full time teacher, she isnt working and does not plan to and live on social welfare for the foreseeable future). I'm prepared to provide the stability and support that my son needs.
As I weigh my options, I'm considering pursuing shared custody initially, with the possibility of addressing schooling arrangements in court later on. Alternatively, I'm contemplating seeking full custody from the outset, given the concerns about my ex-partner's ability to provide a suitable environment for our son's upbringing. I do not want to take my child away completely from his mother as this is not right/islamic at all, I want us to coparent effectively so our son is raised with both parents. but this no contact thing makes it seem impossible. she has rejected to showing me the birth certificate and refused medations, (the mediator called her)
Ultimately, my chances of winning full custody will depend on various factors, including the strength of the evidence I've gathered and the court's assessment of what is in my son's best interests. Seeking guidance from a legal expert who specialises in family law will be crucial as I navigate this process.
My primary focus remains on ensuring that my son receives the love, care, and stability he deserves, regardless of the legal complexities involved.
Update: I have also contacted the police about the abusive behaviours from the my ex's mother. Id like to also mention that my son has a serious heart defect, and my exs mother is a habitual smoker regularly smoking cannabis and cigarettes, which is not ideal and can worsen his heart. he is due for an operation but I don't know when this is but I know its within the coming months. but I do not want him in a household that will hurt his health due to innapproiate care.

The situation:
Me and my ex-fiance broke up a month before she gave birth to our child. Initially we agreed that I was going to be at the birth. However, after we broke up, she did not want me there. I came to terms with this and was okay with it as this was her right/choice. We were still in communication during this time (after we broke up), and we were civil, even flirtatious. Leading up to the birth she got paranoid that I was cheating on her or sleeping with other women as my location was not at my house but on the street behind me, i explained to her that iPhone geolocation isn't always accurate, and i even offered to face time her to prove that I am where I am but she did not respond to my requsts. My ex's phone stopped working so i had no contact with her for 1 weeks straight out of concern i called her mother to see if she was okay as they live together, and her mother started slandering me saying that i got her pregnant and now ive left her a month before she was due, the breakup was mutual and agreed on both sides, and for our child we planned on co parenting effectivly.She started calling me a bitch and slandering my religon (islam) and became racist even though her daughter is half white and half indian, she also threatened me with force and threatend the police on me even though i hadnt done anything. I let the abuse slide as i didnt want to winde up any tension or make the sitatuion/breakup worse. My friends advised me to apologise for the hurt the breakup caused which i did.
1 week later, My ex texted me the night before at like 1am she was induced into labour that she was going to be induced and i asked her if she needs anything or wants me there, she said there isnt anything she needs and she said not to come and said it can take days until our son is born. 4 hours after this text she had given birth, but i had not been told this, and i had missed my sons birth. I recieve a text from bitter mother the next day that "he is here now come and see him". I was the last person to be contacted, her friends and family were all notifed immediatley, but they willingly contacted me late knowing that i wanted to be there (not in delivery room but in the hospital). The friends and family all saw my son before me and i knew this because of social media posts. I travelled from birmingham to london imediatly to see our son. When i arrived at the hospital, I was bitter because i was notifed last so i decided not to speak to her family and friends and see my son as the nurses allowed me. Upon picking up my son, My exs grandmother, my sons great grand mother, said "he will not be raised muslim, this is england not india, we dont do that here", her mother then proceedes to say he will eat what his grandmother feeds him, knowing i want my son to be muslim and eat halal food. She says why werent you here earlier, why are you here hours later making out to seem that i was some neglectful father who didnt care, her grand mother then policed me on how to pick up my child, how to hold him and how to change nappies, and threatend to kick me out, the nurse overheard this and said to her that i have a right to be here and i have 24hrs viewing access. then there was silence.
. They kept sayiing you should have been in london already we told you to book an airbnb in london, but i planned on booking it the day she was going into labour as that is when my paternity leave was due to start, i could not afford to pay a 300-400 so i can be there a week early.
I couldnt speak to my ex when I was at the hospital as they were in seperate wards, my son was in a special care unit and she was in her ward. So i spent a few hours with him. After the day had finished, it was too late and she had gone to sleep so i didnt want to disturb her so i went to my the hotel i booked.
I sent my ex a nice text saying thank you for delivering our son .etc and send gifts and flowers. I told her that my friends and family are coming down the next day from birmingham to see him. I walk into the hospital, and my exs mother started swearing at me saying im so horrible for not speaking to my ex after she had just given birth, and kept portaying me to be a Horrible, she said that the messages and gifts dont mean anything even though my intentions in my text were me being grateful and thankful for the delivery of our son. She said your family and friends arent allowed to come, they have no right to be here, and said that she is going to get me banned from seeing my son if they come. I didnt believe or take serious what she said so ignored her and went to see my ex who was now with our son. my ex didnt speak to me once even though i tried to speak. A few hours later i went to grab lunch, and my family had already set of at this time. I told my ex that they are coming down to see him, and she said no, they dont have her permission to our son, eventhough no one from her side asked for my permission to vist and take photos. I couldnt believe what she was saying, she said that I couldnt see him at this point. Her mother overheard this, and said they she will ban them from coming but i laughed saying how and why are they doing this? I then get told that they will raise a safeguarding claim so im not allowed in the hospital. after my lunch i call the the head nurse to see if he is okay and if i can come down, and i am told that there is a safe guarding claim, and i cannot see my son, and they cannot dicuss anything about him to me as i am not on the birth certficate/i am not married. Eventhough this safeguarding claim is absolutely fictiuous. My family arrive and i had to turn them away. Since that day (2nd day of son being born), I have not seen him or heard of him. My ex has gone no contact and is not replying to any of my texts even though has read them. Throughout this entire situation my friends advised me to "bite my tongue and keep a level head" and ignore the abuse as it isnt the time or the place to have such discussions.
In navigating this challenging situation, my main concern is ensuring my son's well-being and maintaining a meaningful presence in his life. Despite my efforts to communicate and explore mediation options, my ex-partner's lack of response has added to the complexity of the situation.
Given the circumstances, I'm seriously considering seeking either full custody of my son, shared custody if that is a thing in the UK. I don't have access to the birth certificate but I know that they have no disclosed me on it. I've gathered compelling evidence regarding my ex-partner's living situation and behaviors, including substance abuse and instability within her household. It's clear that my son's best interests are at stake, and I'm committed to providing him with a safe and nurturing environment.
In terms of my own situation, I'm fortunate to have stable housing, financial stability, and flexibility in my schedule due to being a full-time student with part-time work (1 year left until i am a full time teacher, she isnt working and does not plan to and live on social welfare for the foreseeable future). I'm prepared to provide the stability and support that my son needs.
As I weigh my options, I'm considering pursuing shared custody initially, with the possibility of addressing schooling arrangements in court later on. Alternatively, I'm contemplating seeking full custody from the outset, given the concerns about my ex-partner's ability to provide a suitable environment for our son's upbringing. I do not want to take my child away completely from his mother as this is not right/islamic at all, I want us to coparent effectively so our son is raised with both parents. but this no contact thing makes it seem impossible. she has rejected to showing me the birth certificate and refused medations, (the mediator called her)
Ultimately, my chances of winning full custody will depend on various factors, including the strength of the evidence I've gathered and the court's assessment of what is in my son's best interests. Seeking guidance from a legal expert who specialises in family law will be crucial as I navigate this process.
My primary focus remains on ensuring that my son receives the love, care, and stability he deserves, regardless of the legal complexities involved.
Update: I have also contacted the police about the abusive behaviours from the my ex's mother. Id like to also mention that my son has a serious heart defect, and my exs mother is a habitual smoker regularly smoking cannabis and cigarettes, which is not ideal and can worsen his heart. he is due for an operation but I don't know when this is but I know its within the coming months. but I do not want him in a household that will hurt his health due to innapproiate care.

From this interview here (at 14:37).
So I've been reading some Jung trying to get a handle my place in Christianity and the idea of faith. I came across this chapter in one of Jung's Works "Collected Works - 18 The Symbolic Life" in the section "XII Psychology and Religion: Why Am I Not A Catholic."
Jung writes:

Firstly: Because I am a practical Christian to whom love and justice to his brother mean more than dogmatic speculations about whose ultimate truth or untruth no human being can ever have certain knowledge. The relation to my brother and the unity of the true “catholic” Christendom is to me infinitely more important than “justification by fide sola.” As a Christian I have to share the burden of my brother’s wrongness, and that is most heavy when I do not know whether in the end he is not more right than I. I hold it to be immoral, in any case entirely unchristian, to put my brother in the wrong (i.e., to call him fool, ass, spiteful, obdurate, etc.) simply because I suppose myself to be in possession of the absolute truth. Every totalitarian claim gradually isolates itself because it excludes so many people as “defectors, lost, fallen, apostate, heretic,” and so forth. The totalitarian maneuvers himself into a corner, no matter how large his original following. I hold all confessionalism to be completely unchristian.
Secondly: Because I am a doctor. If I possessed the absolute truth I could do nothing further than to press into my patient’s hand a book of devotion or confessional guidance, just what is no longer of any help to him. When, on the other hand, I discover in his untruth a truth, in his confusion an order, in his lostness something that has been found, then I have helped him. This requires an incomparably greater self-abnegation and self-surrender for my brother’s sake than if I assessed, correctly from the standpoint of one confession, the motivations of another.
You underestimate the immense number of those of goodwill, but to whom confessionalism blocks the doors. A Christian has to concern himself, especially if he is a physician of souls, with the spirituality of the reputedly unspiritual (spirit = confessionalism!) and he can do this only if he speaks their language and certainly not if, in the deterrent way of confessionalism, he sounds the kerygmatic trumpet, hoarse with age. Whoever talks in today’s world of an absolute and single truth is speaking in an obsolete dialect and not in any way in the language of mankind. Christianity possesses a , good tidings from God, but no textbook of a dogma with claim to totality. Therefore it is hard to understand why God should never have sent more than one message. Christian modesty in any case strictly forbids assuming that God did not send in other languages, not just in Greek, to other nations. If we think otherwise our thinking is in the deepest sense unchristian. The Christian—my idea of Christian—knows no curse formulas; indeed he does not even sanction the curse put on the innocent fig-tree by the rabbi Jesus, nor does he lend his ear to the missionary Paul of Tarsus when he forbids cursing to the Christian and then he himself curses the next moment.
Thirdly: Because I am a man of science. The Catholic doctrine, as you present it to me so splendidly, is familiar to me to that extent. I am convinced of its “truth” in so far as it formulates determinable psychological facts, and thus far I accept this truth without further ado. But where I lack such empirical psychological foundations it does not help me in the least to believe in anything beyond them, for that would not compensate for my missing knowledge; nor could I ever surrender to the self-delusion of knowing something where I merely believe. I am now nearly seventy years old, but the charisma of belief has never arisen in me. Perhaps I am too overweening, too conceited; perhaps you are right in thinking that the cosmos circles around the God Jung. But in any case I have never succeeded in thinking that what I believe, feel, think, and understand is the only and final truth and that I enjoy the unspeakable privilege of God-likeness by being the possessor of the sole truth. You see that, although I can estimate the charisma of faith and its blessedness, the acceptance of “faith” is impossible for me because it says nothing to me.
You will naturally remonstrate that, after all, I talk about “God.” I do this with the same right as humanity has from the beginning equated the numinous effects of certain psychological facts with an unknown primal cause called God. This cause is beyond my understanding, and therefore I can say nothing further about it except that I am convinced of the existence of such a cause, and indeed with the same logic by which one may conclude from the disturbance of a planet’s course the existence of a yet unknown heavenly body. To be sure, I do not believe in the absolute validity of the law of causality, which is why I guard against “positing” God as cause, for by this I would have given him a precise definition. Such restraint is surely an offense to confessors of the Faith. But according to the fundamental Christian commandment I must not only bear with and understand my schismatic Protestant brother, but also my brothers in Arabia and India. They, too, have received strange but no less notable tidings which it is my obligation to understand. As a European, I am burdened most heavily by my unexpectedly dark brother, who confronts me with his antichristian Neo-Paganism. This extends far beyond the borders of Germany as the most pernicious schism that has ever beset Christianity. And though I deny it a thousand times, it is also in me. One cannot come to terms with this conflict by imputing wrong to someone else and the undoubted right to onself. This conflict I can solve first of all only within myself and not in another.

Was about to take my flight and had to stop at new Chennai airport's departure customs to receive my item which was kept in hold, No issues in there, Infact I was treated very nicely by the same officers.
But while waiting to receive my belongings, It was not hard to notice a few people already there. A group of 5 friends travelling for vacation, I had a quick chat with the group and they were stood up because of carrying excess cash and were asked to pay directly to the head officer instead of a fine. They missed their flight but still were asked to pay to proceed.
The other guy was actually caught up for carrying more cash while comming back to India after finishing his job in Middle east. He was treated so bad that he was took inside a room adjacent to the security check and could literally hear him getting beaten up and made to sit on the floor without shoes like an accused in a police station in front of everyother traveller until he submitted and accepted to pay the share.
These officers were not donning any uniforms nor speaking any Tamil. I was literally terrified to see those officers for what was happening there and the number of people getting dragged into the room to secretly doing unfair deals.
Im not supporting the travellers breaking the law, but against the way they are treated openly in an international airport and should have acted more lawfully. Not blaming the entire department as I know there are a couple of honest officers present, but the majority of them are just purely working out of greed.
Has anyone faced similar situation and what's your view on this?

Syria – After the fall of Germany, 9th January 1946 protests erupted in Syria calling for independence, reaching its peak 18th January. France answered by force, eventually killing over a thousand Syrians by January. Shukri al-Quwatli escaped French arrest and contacted Winston Churchill. As the Conference of Foreign Ministers was held in Paris, Syria became a point of discussion also, French military action was condemned by all and by diplomatic means France was forced to retreat from Syria and Lebanon and recognise their independence (15.2.1946). Britain used the crisis to strengthen its influence, however unlike OTL did to directly occupy Syria as events in Syria are at the same time as the Conference in Paris. The British promised the French they would withdraw as well. Syrian independence was officially declared on 14 June 1946.
In 1947 Syria held its first parliamentary election, and a year later Shukri al-Quwatli was re-elected president. Syria had a rocky relationship with neighbouring Hashemite monarchies. Nationalist Quwatli manoeuvred in more and more hostile relations between powers and its interests (US, UK, USSR). Syria opposed the partition of Palestine and co-founded “Arab Liberation Army''. Defeat in Palestine heavily damaged the popularity of Quwatli, he regained some of it by refusing singing of Armistice with Israel (unlike others) and voicing support to anti-American riots (Summer 1949 due to Taft’s recognition of Israel). 28 September 1949 Quwatli demoted army chief Husni al-Za'im and replaced him by Sami al-Hinnawi. Major is shift is that due to American non-intervention the US backed 1949 coup never occurs. Under international pressure an armistice was eventually signed between Syria and Israel in November 1949. No demilitarised zone in Golan Heights as OTL. Syria adopted a neutralist policy, seeking relations both with the British, USSR, India, USA and Yugoslavia, but was most seen as a pro-British state. Syria became close to Egypt after the Egyptian Revolution. In 1952 parliamentary elections brought victory for the oppositional People’s Party and the rise of Ba’ath and SSNP. April 1953 presidential election, as Syrian constitution limited president to two terms, Quwatli handpicked Sabri Al-Asali as his successor.
Egypt – 2-3 November 1945 anti-Jewish riots in Egypt, since it was still during the war, riots were violently put down by the British forces. Since 1946 large anti-British demonstrations and riots. During 1947 negotiations about British withdrawal were held, however collapsed after Winston Churchill’s opposition to withdraw troops as response massive violent anti-British riots erupted (June 1947), forcing Churchill to agree to withdrawal to Suez Canal but keeping there large force, Churchill attempted to sign treaty that would guarantee British presence in Suez, but Egyptians rejected it. By end of 1948, British presence was limited to the Suez area. May to 20 July 1949 (signing of armistice) war in Palestine. After the war anti-British sentiments grew. 3 January 1950 victory of conservative and nationalist Wafd party, Mostafa el-Nahas became the new prime minister. His government refused to push any important reforms and was also very corrupt, further strengthening resentment amongst Egyptian people. Unlike OTL CIA is not attempting to persuade Farouk into reforms (it was codenamed “Fat Fucker” LMAO) 17 November 1951 Nahas unilaterally abrogated the 1936 Anglo-Egyptian treaty, wave of nationalism, Britian refused to leave Suez, tensions escalated into Battle of Ismailia (25 February 1952) – a violent clash between Egyptian militias and British forces. 26 January 1952 news resulted in massive anti-British protests that set Cairo on fire and greatly damaged support of the king and government. Country fell into instability, the government was dismissed and several different ones followed, as in our reality.
The Free Officers Movement (formed already in the 1940s) successfully orchestrated the Egyptian Revolution (23 August 1952). Power was transferred to nine-member Revolution Command Council (RCC), king Farouk abdicated, went into exile and was replaced with regency. RCC launched large scale reforms: land, tax, reducing privileges of government officials. First post-revolutionary prime minister Aly Maher Pasha resigned due to disagreements with the military coming from his traditional political background. He was succeeded by Abd El-Razzak El-Sanhuri, legal scholar promoting transition to civilian rule (10 October). Political parties were purged, however due to Sanhuri’s influence not banned. During spring 1953, conflict between Sanhuri and Naguib escalated. Camps began to develop, one was represented by Naguib and his loyalists who aligned themselves with Muslim Brotherhood, and other headed by Nasser and Sanhuri, aligned with HADITU and Wafd.
Newly created Provisional National Assembly, approved a new secular constitution, Nasser was named president (18 July 1953) with support of Wafd and HADITU. In summer 1953 Muslim Brotherhood started large riots and demonstrations against the new constitution, they gained outside CIA support, as they were sceptical of Nasser’s alliance with HADITU. Power struggle between Naguib, who still had key positions in RCC continued.
Lebanon – 7 June 1946 withdrawal of French forces, independence declared already in 1943. Around 100,000 Palestinians came to Lebanon after the war. In 1951 prime minister Riad Al Solh survived assassination attempt and remained prime minister until 1952, when he was replaced by Chamoun with Saeb Salam. 18 September 1952 first president Bechara El Khoury forced to step down after anti-corruption protests, 23 September Camille Chamoun became president, under his leadership country experience growth and stability. Chamoun also secured the majority of power in his hands.
(Trans)Jordan– Achieved independence 25 November 1946, as in our reality a large number of Palestinian refugees and annexation of the West Bank. 20 July 1951 king Abdullah was assassinated by Palestinian radical. Prior to his assassination Britain unlike OTL supported Abdullah in promoting his other son Naif to become new heir (due to Britain being more anxious about losing influence, rather favouring openly pro-British monarch) Naif is unpopular amongst people due to being seen just as a British puppet. 1 January 1952 new constitution – Hashemite Kingdom of Jordan.
Iraq – Britain wants to maintain military presence in Iraq and Nuri al-Said his power, since 1946 large left-wing protests and strikes, that resulted in massacre of workers. Government instituted severe repression, banning Communist party and arresting many communists, including leadership. 29 March 1947 Salih Jabr became prime minister, under his rule 15 January 1948 Anglo-Iraqi treaty was signed, making Iraq de-facto British protectorate, Iraqi oil controlled by Iraq Petroleum Company. To protest this treaty massive protests erupted – Al-Wathbah uprising – all Iraqi opposition joined – Communist, Independence parties, Liberal and National Democrats. Salih’s government fell, and the prime minister escaped to London, the new government under Nuri responded with martial law and massive crackdowns, numerous massacres. This timeline demonstrations got so intense that in February British troops entered Iraq to “pacify” them. Parties involved unlike OTL were formally banned after 1948 uprising and Nuri consolidated his power and firm support of Britain. In 1948 Constitutional Union Party was formed by Nuri and it became dominant ruling party. Unlike OTL Nuri remained in position of prime minister since 1948 to 1952. After Palestine war, Nuri expelled all Jews from Iraq (1950). Since 1951 terms of treaty were changed with the new Labour government and Iraq got 50% of its oil revenue.
23 September - 23 December 1952 another major protests inspired by Egyptian revolution and Iranian protests erupted – Iraqi Intifada. Nuri was dismissed by regent Abd al-Ilah and replaced by reformist general Taha al-Hashimi (30 September), who negotiated with protestors. However, under British pressure Taha was ousted and replaced by general Nureddin Mahmud (3 December), who instead rejected negotiated terms, started harsh repressions and crushed the uprising. Power was transferred into civilian leadership after the 29 March 1953 unfree election, independent Mustafa Mahmud al-Umari became the new prime minister, while Nuri still controlled the country from the shadows. In May 1953 Faisal II assumed power as king. Since 1952 the idea of unification of Jordan with Iraq was often discussed.
Saudi Arabia – Nothing to change, post-war rise due to finding of oil revenues, US keeps close relations even under Taft. 9 November 1953 reign of king Saud began.
Oman&Muscat – Nothing significant in this period.
Kingdom of Yemen –failed al-Waziri coup attempt, Iman Yahia was killed (17 February 1948), however Ahmad bin Yahya ascended to the throne instead. Autocratic rule. He was opposed to the British.
British Arab Colonies – 1952 Trucial States Council formed, British supervised body.
Iran
Long Iranian Crisis
Occupied by Allied powers in 1943. Western powers are less keen to withdraw from Iran, due to the stronger Soviet Union (and also due to Churchill). According to treaty all troops shall withdraw after 6 months after the war’s end (10 November 1946). This was approved by the Hamburg conference in May 1946. By November thanks to rising suspicions nobody starts doing that (Soviets would stay anyway as they did in our reality, major change is that West stays too). The Iranian Crisis became a key event showing those deep tensions in the early cold war and it was a great mistake to overlook it. Truman doctrine is also connected to Iran.
United Nations Resolutions pushed by Iran tried to deal with the situation (Autumn 1946), however without success. Another point that almost solved this crisis was Ahmad Qavam’s proposal to give Soviet Union oil rights in Northern Iran and official Iranian proclamation wishing withdrawal of all powers, this was approved by Stalin, but rejected by Pahlavi and the West (November 1946), Qavam was dismissed in January 1948 after election, replaced by Ebrahim Hakimi. With that crisis escalated to the creation of the Azerbaijan People's Government (20 February 1947) and Republic of Mahabad (18 March 1947).
Through 1947 Kurdish and Azerbaijan states in Northern Iran started to emancipate and establish popular support. Situation seemed to develop along the lines of Austria, talks stalled after the US occupation of Greenland. With hostile relations between powers in 1948, Iran continued to be a hotspot of tensions. The Pahlavi regime and separatists both obtained military aid.
In March 1949 US troops withdrew from Iran, during the Geneva Conference (September 1949 to May 1950), states agreed to finally withdraw all troops (Soviets agreed presumably to secure their interests in Germany during negotiations), so Soviets and British finally left in March-June 1950. In 1949 also an unsuccessful assassination attempt on Shah took place (4 February 1949), it was blamed on communists and Tudeh Party was banned and communists persecuted.
Beginning of the North Iran War and British-Iranian Treaty
As Soviets finally withdrew, Shah and prime minister Haj Ali Razmara started offensive operations towards the North (31 August 1950), however separatist states were better equipped, because they received Soviet aid in previous years and thus managed to repeal the first offensive. While fighting against what was presented as continuous Soviet occupation, utilizing nationalist wave as redirection of attention of Iranians from it, Razmara signed the AIOC-Iran agreement, which institutionalised British control over Iranian oil (7 March 1951). However, it still created massive resentment, riots and protests that led to violence. During spring 1951 massive opposition against Razmara, who sought to become a strongman leader, emerged, encompassing everyone from Islamists to liberals and communists. The National Front led by Mohammad Mosaddegh became the main opposition platform.
In April Majlis rejected Razmara’s decree granting him de-facto limited dictatorial powers, which he sought to obtain to “restore order”, so it was dissolved by Shah in response (20 April) and Razmara secured power with declaration of martial law, it was met with Ayatollah Kashani calling for holy war against Razmara and the British, leading to another massive wave of upheaval in April-May 1951, that was brutally repressed with many deaths. 9 June 1951 Razmara was assassinated and killed by radical Islamist member of Fadaiyan e-Islam, Hossein Ala was installed by Shah. Pahlavi used this crisis to boost his own power. National Front was banned in July. These events left great resentments in Iranian society against ruling regime. Tudeh started armed insurgency, it was however between 1952-1953 completely crushed. Mosaddegh escaped to France. In late 1952 to early 1953 an election was held to elect new Majlis, it was rigged and all elected were “independents”.
Through 1951 the front moved in favour of Iran, however separatists with Soviet support continued to hold on. After the Iranian-British Treaty, Stalin began to see Iranian re-conquest of the North as danger for the USSR and provided significant aid, leading to stalemate in 1952.
Afghanistan – Nothing significant in this period, tribal revolts in the 1940s.
Libya – Occupied by the UK and France. 1949 UN resolution about its independence, it was achieved 24 December 1951, it became a constitutional monarchy under king Idris I.
Morocco, Tunisia, Algeria – After the Paris Conference of 1952, voices calling for independence are stronger. Tunisian Habib Bourguiba and Farhat Hached entered negotiations with the Thorez government in June 1952, after which France agreed to immediate widespread autonomy Tunisian and pledging to give it full independence before 1954. The same agreement was reached with Moroccan sultan Mohammed V. More difficult situation was in Algeria. Political party calling for independence National Liberation Front was formed 23 April 1952 led by Ferhat Abbas. Negotiations about Algerian status started, in the next month. This topic was too sensitive in France, so agreement was limited to giving Algeria autonomy as part of France for now with further negotiations about independence being open. Algerians were unhappy, as neighbours got a much better deal. Algeria was still de-facto part of metropolitan France, more power was given to the Algerian Assembly, to which a free election was promised to be held in spring 1953.
Cyprus – After the fall of the mainland, the Kingdom of Greece advocated for union. In 1952 an unofficial referendum about unification with Greece, led by Orthodox Church was held, over 80% voted for union. Unlike OTL Britain was supportive of the idea of union (to strengthen the Greek state), but as it was a viable military base, they did not want to retreat.
British India
On 10-20 November 1945 British and Indian leaders met during Simla Conference; these talks stalled due to question of Muslims. Wavell Plan proposed to Churchill by viceroy Wavell, promoted Indianisation and postwar independence, however, was rejected by Churchill (December 1945). During 1946 elections to central administration were held. After Churchill’s victory, the British prime minister (May 1946) replaced Wavell with Louis Mountbatten (5 August 1946). Summer of 1946 was marked by massive protests for independence, mutinies and violence. In Autumn 1946 Cabinet Mission was sent to discuss granting more autonomy and dominion status. Eventually they planned to create one federal state, however it was strongly opposed by the Indian Muslim League. Hindu-Muslim tensions were escalating with 16 January 1947 “Direct Action Day'' massive Muslim riots and violence. In early 1947 provincial elections were held that resulted in victory of INC or IML according to ethnic and religious lines. Results of the provincial elections clearly show opposition towards British rule.
Inspired by events in Burma and Vietnam, Communist Party of India initiated nationwide anti-British “Indian People’s Liberation Uprising” (May 1947 to 1951), its estimated over 150,000 peasants joining it. Its strength shocked Britain, attempting to crush it; the British relied on local militants and Indian forces. In May 1947 Churchill officially announced that British Raj would be transformed into two dominions. Britain established the Radcliffe Commission that established the borders of two dominions (April to August); the demarcation line was published 18 August 1947. Population transfer in Punjab was organised by Britain from August, however mass migration (that started even before partition itself happened) in other provinces shocked British officials, however Britain quickly took over migration and regulated it (thus it is lesser humanitarian catastrophe, but still it is a huge humanitarian catastrophe, estimated from 100 000 deaths to half million), migration lasted from August 1947 to 1950.
1 January 1948 – two British dominions – India and Pakistan came to existence. British forces remained present here, and the British monarch remained its head of state. British officials spoke about “autonomy within the Empire'' while Indians spoke about Independence. The Kashmir deal proposed by India is also pushed by the UK and is successful (in real life Pakistan rejected it) – All of Kashmir is Pakistani, while Pakistan stops claiming Hyderabad, this nullifies the existence of Sino-Indian War.
Dominion of India – Mountbatten remained a powerful governor-general, and the first Indian prime minister became Jawaharlal Nehru. Radical Hindu nationalist assassinated Gandhi as in our reality (30 January 1948) during the first month of creation of divided dominions. 1948-1949 integration of princely states, in some cases with help of communist rebels. Communist rebellion continues as Dominion of India is considered by them just another British colonial state. Nehru successfully passed the Constitution of India (26 January 1951) and expelled British troops. In April 1951 an agreement was reached with communists to end (already weak) uprising and to participate in political life in democratic independent India. 25 June– 21 October 1952 democratic general election was held, victory of INC, compared to our reality CPN get more support. Neutral foreign policy.
Dominion of Pakistan – First Pakistani prime minister Muhammad Ali Jinnah (position of governor-general, that was much more powerful compared to Canada for example, remained in British hands, was held by Cyril Radcliffe) died 11 September 1948, he was succeeded by Liaquat Ali Khan. Pakistan became pro-British oriented, but also established relations with socialist states. Ali Khan wanted Pakistan to become a parliamentary democracy. Muslim League faced major leftist opposition, in March 1951 socialist attempted coup (Rawalpindi conspiracy), which was exposed and failed. He was assassinated 16 October 1951. The British governor general named Malik Ghulam Muhammad as new prime minister. In August 1951 first elections in Pakistan were held, communists and socialists were not allowed to participate, victory of the United Front (East Bengal). Urdu was the only official language, while all eastern part spoke Bengal. In March 1952 Bengali protesters were massacred by police and military. From February to March 1953 large (in reality anti-Ahmadis, this timeline against British rule) riots in Lahore, ended in bloody military crackdown. In the aftermath of riots Cyril Radcliffe was recalled by Attlee and replaced by Frank Messervy.
Burma – After the surrender of the Japanese in April 1946, military rule was reinstated in Burma. On 27 January 1947 British governor Reginald Dorman-Smith ordered the arrest of Aung San, this led into a massive rebellion of the AFPFL (Anti-Fascist People's Freedom League) and its armed wing People's Volunteer Organization with membership over 100,000 which started the Burmese Emergency. Moderates advocated for the governor to release Aung San and start negotiations, however this was shut down by Churchill, who preferred to use force. British forces failed to deal with the uprising and in 1947 large parts of Burma were controlled by AFPFL. During this uprising period and the arrest of Aung San, communist gained substantial influence. Churchill responded with increasing military presence, however after the eruption of another major anti-colonial rebellion in Malaya, British forces were with priority sent there. In 1950 AFPFL defeated colonial forces in several major engagements. Attlee decided to abandon Burma in favour of Malaya, Aung San was released (7 April 1951) and entered negotiations with Attlee, together with other leaders of the war of independence (June-September) and later negotiations between AFPFL and minorities (12 October, Panglong Agreement). Ceasefire and election on 9 March 1952, that resulted in the victory of AFPFL, Aung San became prime minister and officially declared independence of the Union of Burma (10 March 1952).
Aung San became the first prime minister, while Kyaw Nyein the first president. CPB left AFPFL and became the main opposition (Unlike OTL there is no communist insurgency against Burmese government or split in the communist party). Burma focused on social reforms, welfare state and industrialisation. Burma adopted a neutral foreign policy, however inclining more towards socialist bloc, closer relations with Yugoslavia and surprisingly Israel. Burma still has to deal with KMT remnants in the North and Karen insurgency.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

I have been living outside India (in the US) for the past ten years now and look forward to going back home every year for vacation. Every year, my return is plagued with the same drama surrounding my NRE/NRO bank account in multiple banks. Nobody realizes how difficult it is for NRIs to maintain a bank account within the country. Most work needs to be done in person, in the home branch where your account is located. The banking mobile apps for each bank are sub par at best, especially when I compare them to the apps in the US. getting a debit or credit card takes weeks instead of just 1-2 business days. With the arrival of UPI, it’s become even more difficult to have any kind of autonomy in making simple payments. Most transactions can be done very easily with a local bank account. However, NRIs by law aren’t supposed to have local bank accounts - just NRE or NRO accounts. UPI doesn’t work for NRE accounts. Many NRE/NRO accounts are registered to foreign mobile numbers too which don’t allow for UPI transactions. We have read news on UPI enabled for certain foreign countries (US) included, however it’s not really true and most bank officials tell us we cannot enable it for a foreign number. The UPI framework is great for citizens living within the country. However for citizens living abroad, it isn’t inclusive in any way. Moreover, even tourists from other countries have issues with paying for basic things here because everyone uses UPI and nobody really has POS systems in their stores anymore, unless it’s a global brand. But why would I want to shop at a global brand when I can shop local especially as a tourist? Recently, I wanted to buy medicines at a pharmacy and I spent hours trying to find change as they didn’t have a POS system to use my local credit/debit card and I didn’t have UPI enabled because of my NRE bank account . Inclusivity isn’t really one of the pillars of this new infrastructure and that really hurts especially when you look forward to your trips back home to meet family and friends. And let’s not forget about the taxes we file without fail every year.

Here are my favourites: 1. Tamil Nadu: Compulsory rooftop rainwater harvesting for all public and private buildings. The ordinance was brought in under the rule of CM J Jayalalitha in August 2003, after facing drought from 2001-2003.

1. Bihar: Under the Medal Lao Naukri Pao Yojna, sportspersons who have secured medals in national and international games will be given government jobs. It is a great initiative to promote sports as a career option.
   
2. Sikkim: India's first organic state passed a Regulatory Act in 2014 prohibiting the use of inorganic agricultural and horticultural inputs. The law also bans the use of genetically engineered seeds, pollen, trans-gene plants, or plant material for cultivation. Inorganic farming comes with potential health risks to farmers as well as consumers, hence, making it a great step towards a healthier society. However, this cannot be adopted nation-wide as it will lead to lack of food, states can provide incentives to promote organic farming (Eg: Jharkhand, Kerala).
   

What are your favourite policies passed by Indian state governments, that other states can adopt?

Hi everyone,
I am planning to travel to Iceland in near future. I would like to know if there is a law in Iceland which prohibits an individual to carry a ceremonial dagger in their checked-in luggage while coming into Iceland and also while leaving. I am an initiated Sikh and we carry a ceremonial dagger on us at all times. This is legal in a lot of countries including US, UK, India etc., but the google search says that blades are usually not allowed. So. I want to know:

1. If I would be questioned regarding the said item in my baggage once it is checked-in or during the check-in process ?
2. Is there a limit on size/length for carrying on-person ?
3. Is there any kind of exception for blades/knives that are required to be carried with religious reasons ?

Thank you in advance.

I have always been fascinated by a lawyer's/attorney's job and I my friends and teachers frequently tell me that I could make a splendid lawyer because I love debating and writing things and I am the first one to catch on a particular phrase which could insinuate something else and I pay great attention to detail.
And... I could have a warped view on law because all I have seen in movies is the lawyer arguing in the court (which I would LOVE to do) so could anyone explain what does it actually mean to be a lawyer? Like what do you do and do you meet new people? Is the job over glamourized and what different lawyers deal with?
Because while I believe I can be successful in this field all of the people on the internet swear that it is a horrible job and that you should probably just shift careers. And I don't want to make castles in the air so any assistance would be appreciated
Thank you :)
"Qualifications"

Pick any religious text , high-light the words look similar to any modern country name.
Don't bother researching , how the country get it's name ? or what is the culture of country?
just start claiming how that country is part of AKHAND BHARAT. also pick up any caste or sub caste name similar to the name of the majority religion in that country (it's easy as we have have more than 3000 castes/sub-castes).
try to find any buddhist carving. if you can,
BOOOOM!!!
buddhism ==hinduism .
why??? because hinuds , shikhs and jains have the same personal laws in inida and same personal laws means same religions.
don't even bother to read buddhist text and buddhist culture, if some one argue buddhist are atheist, ask them if they are atheist why they have temples??
if you even can't find buddhism find any tribal carving with animal like GOD. prove how they are originally your god's animal avatar.
if you find christianity , claim jesus came to India for study for 20 years or something.
if you find jews claim YAHUDI HI YADAV HAI!!!
if you find MUSLIMS claim they are descendants of ravan. (still don't know how this is not illegal but it is what it is!!!)
by this few logic you can explain how whole world and even whole universe is hindu and part of AKHAND-BHARAT.

We all saw what happened with just an hour of rains and storms at the railway stations. Now, why doesn't the government really do something about it? I have been travelling by Mumbai locals all my life, my father has been travelling for 20+ years and the situation has not changed and will never change. Unless, we all demand the change.
Overpopulation is one of the reasons for the overcrowded trains. Our lack of civic sense is also one of them. Look at China and Japan, they are overpopulated as well and yet manages public transport really well, including support from the citizens.
Now, what can be done to make sure that safety is number one priority while traveling in Mumbai locals? How can we manage overcrowding?
AC trains are fine but it will create huge havoc when the AC fails or stuck during monsoons/accidents. While non-AC trains will be open, so that will give some space to breathe, and people already get down and start walking when trains are stuck anyway. So, my issue with non-AC trains is, congestion and no oxygen in case of failure.
Some thoughts:

1. Are double decker trains possible in Mumbai?
2. Why aren't we using solar power to run locals? (This question because most of the times escalators and lifts are shut down. We can use solar power for fan, lights, lifts, escalators, etc if not trains)
3. Shouldn't automatic doors be the norm by now in non-AC locals? At least people will stop hanging outside.
4. Immediately working on expanding the current metro lines to Thane-Borivali-Vasai-Virar-Palghar-Dahanu area. This will ease the travel.
5. Underground rail?

Another thing, shifting companies/offices to the Borivali - Palghar - Dahanu areas as it will ease the travel. Work for home is a dream in India as most of the companies don't offer that. Otherwise, yes, work for home also to those who come from far away. (Hell, companies don't even give Saturdays off, they demand people to come even if it's a half day) We need better labour laws for this.
I think it's high time, we, Mumbai citizens, demand better public transport from the government. We know how bad our roads are so no point even to discuss if buses and rickshaws can come to the rescue, they are already doing great, can do better obviously. We need to speak up. Bas bahut ho gaya ab.
What do you think?
~ Frustrated, Exhausted, Hopeless regular Mumbaikar.

Candidates can take a customized course called “CS Executive Coaching” to assist them in preparing for Company Secretary (CS) Executive exams. These examinations are required to become a qualified company secretary, and are conducted by the Institute of Company Secretaries of India (ICSI).Dreaming of becoming a Company Secretary (CS) Executive? CS Executive Coaching can help you reach your destination! It is a specialized education service that prepares you to crack CS executive exams. Coaching institutes or individual teachers who are experts in CS exams provide these coaching programs.The entire CS Executive curriculum including legal, corporate and financial topics is covered. It aims to equip candidates with the knowledge, skills and strategies required to succeed in the examination.

Coaching is important for CS Executive exams:

1. Systematic Guidance: CS Executive Coaching provides a systematic course as per the exam syllabus, which guarantees thorough treatment of every topic.
2. Expert Faculty: Students can avail the benefit of skilled faculty members of the coaching schools who have a comprehensive understanding of the CS Executive exam pattern.
3. Exam-oriented preparation: Coaching programs are specifically created to focus on exam-oriented preparation. These include practice questions and revision sessions to help candidates become more comfortable with the exam format and boost their performance. Practice tests are also available here.
4. Clarification of concepts: Coaching classes provide a platform for students to clarify doubts, discuss complex topics and gain a deeper understanding of key concepts through interactive sessions and personal attention.
5. Time Management Skills: CS Executive Coaching develops effective time management skills in the candidates, enabling them to allocate their study time efficiently and prioritize the topics based on their importance and difficulty level.
6. Motivation and Support: Coaching institutes provide a supportive learning environment where students can interact with peers, share experiences and receive inspiration from mentors, which fosters an environment conducive to learning and growth.

Benefits of CS Executive Coaching:

1. Systematic study plan: Coaching institutes provide a well-made study plan that helps to comprehensively cover the CS Executive syllabus within a given time frame.
2. Professional Guidance: Knowledgeable teachers guide students through the complexities of the subject matter, and focus exclusively on preparing them for the CS Executive exam. They provide useful advice, knowledge, and techniques to help students understand difficult concepts and find solutions to difficult problems.
3. Exam-centric approach: CS Executive Coaching is created expressly to accommodate the requirements and structure of the test.Coaching centers continuously provide assessments, practice tests and mock exams to students to maximize their performance on the exam day and familiarize them with the exam format.
4. Individual Attention: Coaching classes often have small batches, allowing individual attention to be given to each student. This allows teachers to meet individual learning needs, clear doubts and provide additional support as needed.
5. Time Management Skills: CS Executive Coaching develops effective time management skills in candidates, teaching them to prioritize tasks, allocate study time efficiently and meet deadlines.These qualifications are very beneficial for both the exam and the job of Company Secretary.
6. Inspiration and Support: Enrolling in a coaching institute provides students with a safe environment where they can interact with fellow students, share personal stories and look to peers and mentors for inspiration. Such a positive environment creates an environment conducive to learning and motivates candidates to achieve their goals
7. Greater Success Rate: Compared to students who study independently, students who enroll in CS executive coaching have a better success rate on their tests. Success is far more likely when a methodical approach, effective coaching, and diligent practice are provided by coaching centers. These credentials are quite advantageous for the Company Secretary position as well as the test.
8. Inspiration and Support: Students who enroll in a coaching institute get access to a secure setting where they can engage with other students, exchange personal narratives, and seek guidance from mentors and peers. Such a positive environment creates an environment conducive to learning and motivates candidates to achieve their goals.
9. Higher Success Rate: Students who take CS executive coaching have a higher success rate in the exam compared to students who prepare independently. The systematic approach, efficient guidance and rigorous practice given by coaching institutes significantly increases the chances of success.

CS Executive Coaching in laxmi nagar : Anoop jain CS Classes

In today's competitive corporate world, having a strong foundation in business secretarial procedures is essential for career success. Aspiring corporate secretaries seek for comprehensive training that will equip them with practical knowledge and skills in addition to helping them pass the test. Located in Laxmi Nagar, Delhi, Anoop Jain CS Executive Classes is an ideal institute that provides the best available education to CS executive students. Let's learn more about what sets Anoop Jain CS Executive classes apart from others and how you can use them to become the best company secretary in the future.

• The legacy of Anoop Jain's computer science classes: The goal of giving CS candidates top-notch training and direction led to the founding of Anup Jain CS Classes. For more than ten years, the business has been a household name in the corporate secretary coaching industry.The institute was founded by Mr. Anoop Jain, an accomplished specialist with a wealth of knowledge in this area. These days, this institute is renowned for its brilliance and ethics.
• Comprehensive Course: Anoop Jain CS Classes' curriculum has been meticulously crafted to encompass all the topics included in the Institute of Company Secretaries of India's (ICSI) recommended CS Executive curriculum.Each module aims to provide students with a comprehensive understanding of corporate governance, taxes, and company law, among other relevant topics.From basic to more complex themes, it advances.
• Expert Instructor: Anoop Jain's team of experienced teachers is a major asset to his computer science lectures.The faculty, which includes prominent academicians, working corporate secretaries, and professionals from the business, offers a plethora of information and practical experience to the classroom. They are dedicated to each student's academic success and promise that each one will receive personalized attention and coaching.CS classes taught by Anoop Jain go beyond traditional lecture styles. In the interactive learning environment of the institute, students are encouraged to actively participate in debates, case studies, and practical exercises.Frequent Q&A and review sessions improve conceptual understanding and memory even more.
• Emphasize practical skills:Although academic knowledge is essential, Anup Jain CS Classes believes that practical abilities are equally important in the professional field. The institute incorporates case studies, mock exams and practical training in the curriculum to help students acquire the critical thinking, problem-solving and analytical skills required to become a successful Company Secretary.
• Contemporary Infrastructure: Anoop Jain CS classrooms are equipped with contemporary equipment and state-of-the-art facilities to aid learning. A well-stocked library, large classrooms and designated study spaces all contribute to an ideal setting for focused learning.

Conclusion

In short, prospective company secretaries can greatly benefit from CS executive coaching in Laxmi Nagar. Enrolling in a course like Anoop Jain CS Classes will give you a friendly learning environment, a well-structured study program and professional supervision from knowledgeable professors.Anoop Jain CS classes are unique in that they emphasize on developing practical skills, exam-oriented studies and individual attention. These attributes will help you succeed in your CS Executive tests and your future profession as a Company Secretary.Cs Executive Coaching in Laxmi nagar

It was a winter morning, and I was standing on the railway station of Adityapur, one of Asia’s largest industrial hubs in the outskirts of Jamshedpur, formally known as TATANAGAR, the city known for TATAs & their steel. I updated my current whereabouts to my mother just before boarding the Tata-Gua passenger train, sounding her on my expected time to reach home. I was visiting home after 2 months, the longest interval in the 3.5 years at NIT Jamshedpur due to my business around hosting the first alumni meet of NIT Jamshedpur and a 15-day train travel across India through Jagriti Yatra. I was just carrying my laptop bag as it was a usual 2/3-day trip and I just had my Compaq laptop, a change of clothes & charger to be precise beside my small blue denim wallet & a Samsung smart phone. In 2012, smart phones were just stepping in and my brother-in law was generous enough to lend it to me to take pictures of the places I visit & the events I attend during Jagriti Yatra. Jagriti Yatra is a train ride across India with 600 yatris from different countries, different walks of life who embark on this journey to learn about various social & business enterprise. In that day’s train journey, I was travelling with a batchmate who would get down 2 stations before mine. We’d travel together many times during the four years, and we’d always take the morning train instead of the evening one. It was a passenger train which was always very crowded, and it passed through many small stations in that belt which were dimly lit, these stations were primarily existing to connect industries to the mining towns of Noamundi, Barbil, Jhinkpani and had goods trains plying with iron ore, limestone, cement, so evening trains seemed unsafe for girls travelling alone. Jhinkpani was a small town in that belt with a cement factory, ACC Cements, and a residential township for it. My dad had booked the station trip which was a Maruti Van to ply the resident of the colony from station to the colony which was around 3 kms away & there was no public transport available in this route. I was waiting to board the train all excited to show my parents the pictures of the Yatra clicked on the borrowed smart phone, I’d also met my sister and niece at Visakhapatnam while we visited Akshaya Patra mega kitchen and I remember getting clicked a cute photo of me holding my niece at the station but my excitement was short lived as soon as I kept the phone in the small zipper pocket of my laptop bag. I was modestly dressed in a kurta and leggings, without pockets of-course, pockets are a recent phenomenon in women’s Indian clothing. So, my phone and wallet were always kept in the bag.
As I boarded the train along with around 20 other people from that gate, I felt a sudden force pulling me back, but I managed to steer my way inside but with an eerie feeling, I quickly reached out to check the tiny pocket immediately only to find that both the wallet & the borrowed phone were gone. A shiver ran up my spine and I started to feel numb. There was Rs 200 in cash in that wallet which was a month of pocket money, my SBI ATM card and college i-card. Now, having zero cash, no phone I went about near the gate to see if I can find it, I spoke to couple of people but barely anyone knew Hindi, and it struck me real hard that reaching home was my single motto now. Although scared that I would be scolded by parents for being reckless, I had a sinking feeling as to how would I break this news to my sister & my brother-in-law whose smart phone I’d lost, what would I do about all the lost contacts that I’d woven so meticulously while organizing the alumni meet, what of the memories that I’d captured during the Yatra. My brain started to fizzle with all these entrapping thoughts when my friend shook me to bring me back to the dreaded train which was my reality then and I started planning my next course of action. I first called my mother from my friend’s phone to tell her about the loss, she comforted me and then she informed my dad to arrange a vehicle from the station, the trip was booked but it’d sometimes leave passengers if there are more people than capacity or not turn up due to technical glitch in the age old van that was used. My friend got down at Chaibasa and my heart started racing more as people around me in the train knew my situation and vulnerability and I tried to pose a strong and confident front. The train took more than 20 minutes to travel 17 kms but for me it seemed like ages, the sight of Jhinkpani station never made me so relieved. I quickly deboarded the train, holding on to my bag tightly this time and found a friend waiting there in his Maruti 800. He happened to have met my dad while coming to the station for a personal work and my dad asked him to pick me as well. I finally reached home travelling without a phone and a penny in pocket, my mom was so glad to see me safe and sound. I was taken aback a little to see her overtly calm demeanor at the face of such an adversary and having no concern whatsoever for my lost phone or the wallet. She prayed and thanked God for my safe return and narrated about her dream which she saw about me the previous night. She was very disturbed by it, and she’d been praying from dawn that day for my well-being as the dream was a very bad omen for me. She felt relieved that it was only few items that were lost, and I was completely unharmed. Mother’s love manifests in mysterious ways I thought while gobbling on my favorite sambar, rice that afternoon. Meanwhile, my dad deactivated my ATM card and arranged an old makeshift phone for me to be used in the remaining two months of college. When I sit back to think, I always think about my mother’s reaction and feel relieved that it happened, may be a way to appease myself of the guilt of not thinking through that somebody must have noticed me putting the phone in the small pocket and chanced upon it in the crowd while boarding. To compensate for the loss of phone, I gifted my sister with a digital camera after I started earning 4 months down from this incident. From then on, I never kept anything valuable in such obvious places in public while I maneuvered my ways in Delhi’s metro or the local trains of Mumbai, in the buses of Visakhapatnam or in the streets of Paris. I hold my wallet tight and my phone close.

It was a winter morning, and I was standing on the railway station of Adityapur, one of Asia’s largest industrial hubs in the outskirts of Jamshedpur, formally known as TATANAGAR, the city known for TATAs & their steel. I updated my current whereabouts to my mother just before boarding the Tata-Gua passenger train, sounding her on my expected time to reach home. I was visiting home after 2 months, the longest interval in the 3.5 years at NIT Jamshedpur due to my business around hosting the first alumni meet of NIT Jamshedpur and a 15-day train travel across India through Jagriti Yatra. I was just carrying my laptop bag as it was a usual 2/3-day trip and I just had my Compaq laptop, a change of clothes & charger to be precise beside my small blue denim wallet & a Samsung smart phone. In 2012, smart phones were just stepping in and my brother-in law was generous enough to lend it to me to take pictures of the places I visit & the events I attend during Jagriti Yatra. Jagriti Yatra is a train ride across India with 600 yatris from different countries, different walks of life who embark on this journey to learn about various social & business enterprise. In that day’s train journey, I was travelling with a batchmate who would get down 2 stations before mine. We’d travel together many times during the four years, and we’d always take the morning train instead of the evening one. It was a passenger train which was always very crowded, and it passed through many small stations in that belt which were dimly lit, these stations were primarily existing to connect industries to the mining towns of Noamundi, Barbil, Jhinkpani and had goods trains plying with iron ore, limestone, cement, so evening trains seemed unsafe for girls travelling alone. Jhinkpani was a small town in that belt with a cement factory, ACC Cements, and a residential township for it. My dad had booked the station trip which was a Maruti Van to ply the resident of the colony from station to the colony which was around 3 kms away & there was no public transport available in this route. I was waiting to board the train all excited to show my parents the pictures of the Yatra clicked on the borrowed smart phone, I’d also met my sister and niece at Visakhapatnam while we visited Akshaya Patra mega kitchen and I remember getting clicked a cute photo of me holding my niece at the station but my excitement was short lived as soon as I kept the phone in the small zipper pocket of my laptop bag. I was modestly dressed in a kurta and leggings, without pockets of-course, pockets are a recent phenomenon in women’s Indian clothing. So, my phone and wallet were always kept in the bag.
As I boarded the train along with around 20 other people from that gate, I felt a sudden force pulling me back, but I managed to steer my way inside but with an eerie feeling, I quickly reached out to check the tiny pocket immediately only to find that both the wallet & the borrowed phone were gone. A shiver ran up my spine and I started to feel numb. There was Rs 200 in cash in that wallet which was a month of pocket money, my SBI ATM card and college i-card. Now, having zero cash, no phone I went about near the gate to see if I can find it, I spoke to couple of people but barely anyone knew Hindi, and it struck me real hard that reaching home was my single motto now. Although scared that I would be scolded by parents for being reckless, I had a sinking feeling as to how would I break this news to my sister & my brother-in-law whose smart phone I’d lost, what would I do about all the lost contacts that I’d woven so meticulously while organizing the alumni meet, what of the memories that I’d captured during the Yatra. My brain started to fizzle with all these entrapping thoughts when my friend shook me to bring me back to the dreaded train which was my reality then and I started planning my next course of action. I first called my mother from my friend’s phone to tell her about the loss, she comforted me and then she informed my dad to arrange a vehicle from the station, the trip was booked but it’d sometimes leave passengers if there are more people than capacity or not turn up due to technical glitch in the age old van that was used. My friend got down at Chaibasa and my heart started racing more as people around me in the train knew my situation and vulnerability and I tried to pose a strong and confident front. The train took more than 20 minutes to travel 17 kms but for me it seemed like ages, the sight of Jhinkpani station never made me so relieved. I quickly deboarded the train, holding on to my bag tightly this time and found a friend waiting there in his Maruti 800. He happened to have met my dad while coming to the station for a personal work and my dad asked him to pick me as well. I finally reached home travelling without a phone and a penny in pocket, my mom was so glad to see me safe and sound. I was taken aback a little to see her overtly calm demeanor at the face of such an adversary and having no concern whatsoever for my lost phone or the wallet. She prayed and thanked God for my safe return and narrated about her dream which she saw about me the previous night. She was very disturbed by it, and she’d been praying from dawn that day for my well-being as the dream was a very bad omen for me. She felt relieved that it was only few items that were lost, and I was completely unharmed. Mother’s love manifests in mysterious ways I thought while gobbling on my favorite sambar, rice that afternoon. Meanwhile, my dad deactivated my ATM card and arranged an old makeshift phone for me to be used in the remaining two months of college. When I sit back to think, I always think about my mother’s reaction and feel relieved that it happened, may be a way to appease myself of the guilt of not thinking through that somebody must have noticed me putting the phone in the small pocket and chanced upon it in the crowd while boarding. To compensate for the loss of phone, I gifted my sister with a digital camera after I started earning 4 months down from this incident. From then on, I never kept anything valuable in such obvious places in public while I maneuvered my ways in Delhi’s metro or the local trains of Mumbai, in the buses of Visakhapatnam or in the streets of Paris. I hold my wallet tight and my phone close.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. All the sources can be found in the newsletter archive post.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

About me : I am from Delhi, India. I like to read non fiction. I like to learn about technology stuff, and I recently started learning about Law of attraction. I am searching for a friend from anywhere in the world, time difference doesn’t matter to me.
Send me a message if you are looking for same and would like to talk. Have a great day/night.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead.