In this post I want to break down how I think about and how I build custom B2B lead gen eco-systems that are designed to engage a cold prospect, educate and help them to then turn into $XX,XXX deals.
I'll share the metrics and best practices from my own experiences from working with around 20 b2b companies with varying deal sizes, starting from $5k marketing packages, to $90k/yr fintech solutions and $200k software dev & IT deals. If you don't agree with my approach, that's fine, there's multiple ways to skin a cat.
Fundamentals are mostly the same and we can split it in 3 main parts.

1. Traffic acquisition
2. Nurture & education mechanism
3. Conversion mechanism.

Where most businesses go wrong is that they try to sell their expensive service to a cold prospect.
That might look like cold emailing and cold "linkedining" (new term) prospects an offer or asking if they're interested in this and that, on the spot.
This is not a good approach for one simple reason - no one want's to be sold to. Not to say that this direct approach doesn't work, for some it works good enough to stay afloat, but it's not something you can use to drive real, inbound interest in your services. Selling to prospects that you get on a sales call from 1 email or DM is extremely hard since you have to do the heavy lifting to educate them on the call and then you also have to sell them.
My goal is to turn this dynamic on it's head. Yes, we want to reach out to cold prospects. Yes, we want to run ads. But not to sell immediately. Rather, we're inviting and getting those prospects into our ecosystem where if they go through your educational materials like reports, case studies, how-to's AND have a real pain, they will come to you to solve it.
Let's break it down.
Traffic acquisition.
There's 2 channels I use to acquire traffic. Sometimes I use both, sometimes one or the other. For the most part that depends on the TAM and what we're selling.
1 - Paid ads (LI and META) are great if you need volume and your deal size varies between $5k - $20k. If you get it right, it's a system that scales easily so you can control demand and growth fairly easily too. It's also very quick and easy to troubleshoot since you can change a variable and see the result in next 3 days.
The ultimate goal of paid ads is to get as many people in your funnel as possible. The only logical way to do it is using lead magnets. Industry specific reports with unique insights that only your ICP would care about, easy-to-code tools that only your ICP would find useful (calculators work great for me), guides and courses made to solve a very specific problem, you get the picture.
We're giving away this free value in exchange for their email address. I can already hear people yelling "But giving away stuff for free only attracts freebie seekers" That's because you don't have a mechanism in place to convert that opt-in into a deal. (I'll go into in the next sections)
To make a great lead magnet I follow this mantra:

1. Has to be industry and role specific
2. Has to solve 1 painful problem for the lead
3. No surface-level, bait-and-switch teasing BS. (using lead magnet as a sales page is a big no-no)

Lead magnet is your chance to build rapport, show your competence and build good will by actually helping your prospects before you ever speak with them. USE IT WISELY. I see many businesses only tease the solution. My advice - give away all your secrets. If you're vague, your leads will think that your approach is basic and you won't capture the interest.
For us, around 20% of lead magnet leads opt-in into the next step of the funnel where we ask much more details. Company name, website, name, phone, etc, etc.
Do this step right and you'll get leads from your ICP opting into your funnel in droves, for cheap.
One little hack I do whenever I launch lead magnet campaigns is create 5-10 lead magnet ideas, create the ads and the landing pages, but don't create the lead magnet itself. Then run ads to those 5-10 lead magnets and see what your cost per lead is AND see what quality leads you attract. My baseline KPI's are sub $15 CPL on the initial launch and 3 out of 10 leads be real, actual companies that fit the ICP.
If you hit that initially, you can reiterate on the ads and the LP and get your CPL way lower.
2 - Cold outreach (LI and email) is great if you're after high ticket or enterprise level deals.
Cold outreach is great for huge target markets and/or very high value accounts. You won't reach Elon Mush through ads, but you could through cold outreach.
Instead of blanket-spamming 10k leads that might or might not need our service we do this.

1. Score companies based on fit (we use AI for this on scale by giving it bad fit examples, medium fit examples and great fit examples while also describing why each is bad, medium or great. Then we ask to output a score from 1-10)
2. For companies that score 7 or higher, look at buying signals. Recent hires, open positions, growth or decline, recent funding, featured in news (why featured in news?) and, of course, technographics.
3. Companies that display positive signals AND are a fit based on scoring, we send a personalized message automatically.

90% of this happens automatically at this point, but don't get confused - it's not AI copy that gets sent out. We have a general template and framework that we base our messages upon and AI fills in the blanks. All that is based on what information we find on the companies and what state they're currently in.
"Hey Adam, saw that Houberz is looking for an engineer with deep understanding of X. I know first hand how hard it is to fill such roles.
I have a case study on how we did Y using X technology, thought you might be interested in giving it a quick read before you pull someone onboard."
This is the general gist of it. Combine it with reaching out to leads that are likely in-market and you'll average 15% reply rates. Blast 10k emails to random list and you'll get 0.5% - 1% reply rates.
That is how we get qualified traffic on the front end.
This is how we convert it into deals.
1.1 - Paid
Once you have people claiming your lead magnet, the magic happens on the thank you page. I've seen many people just have a generic thank you page that does not prompt the next action.
Wasted digital real estate.
Instead of leaving it blank, we either have a call booking page where we pitch a non-sales call that would help fix the lead a specific problem or a signup page for a live workshop.
2nd has higher opt-in rate, but has longer time-to-deal, 1st gives you 1-1 time with high value prospects, but is more expensive..
Ideally, run both. Best of both worlds.
On top of that, when someone opts in and claims your lead magnets, you can then email them on a regular basis as part of your newsletter which gives you another channel to nurture leads and throw offers their way.
2.1 - Cold outreach
As soon as you receive a positive response to your lead magnet offer, you send it over, find that person on LI and connect (so you have another channel and they see that you're a real human) then ask if they're struggling with a specific problem that your service can fix.
If they do, great, share more case studies, share how they could solve the problem themselves and then soft-pitch a meeting in which you propose to "continue the conversation"
For cold, each convo will be different so you will have to come up with helpful and relevant email responses on the fly.
Remember speed-to-lead. The faster you answer, the higher the chance of you pushing the lead to the next step of your funnel.
So do you need both of these acquisition channels? Do you also need to post on Linkedin and dance on Tiktok?
Depends on your business. Generally, the more eyes you have on you, the more deals you'll close. These two channels are foundation for myself and any business I consult, but to supplement that and build credibility, we're also heavily investing in LI organic.
Why? People who watch your ads and engage with your emails will check out your LI eventually. If it's barren, you won't leave an impression. If it's packed with valuable, funny, insightful and humanizing posts, not only your leads will connect with you, but they'll feel compelled to engage.
So it's not one system or another - it's all of them working in cohesion.
Thanks for coming to my ted talk.

Greetings, Angel Investors!
I'm the founder of Gold List a forward-thinking proptech startup revolutionizing real estate services in developing markets. Our mission is to provide a unified source of truth for property transactions, offering comprehensive title and escrow services alongside user-centric advertising.
Here's why Gold List stands out:
Our platform is a one-stop solution for real estate, designed to eliminate risk and enhance transparency by centralizing the real estate market. We guide renters, shoppers, buyers, and sellers through every step of their journey, from identifying the ideal home to completing the transaction. Our aim is to make the real estate process as transparent and risk-free as possible, by allowing for the tracking, reporting, and verification of properties, prices, conditions, and reputations of all involved.
Customers: Our customers will be anyone involved in real estate transactions - from property buyers and sellers to real estate agents and independent representatives. We aim to serve a broad spectrum of users, catering to various property needs.
Owners: The owners are a dedicated team of innovators and entrepreneurs who are enthusiastic about revolutionizing the real estate industry. We bring a wealth of experience and a user-centric approach to our operations.
Outlook: We believe the future is bright for our business and the industry. With our aggressive marketing strategies, user-centric design, and commitment to transparency, we aim to become the go-to platform for real estate transactions. As the digital revolution continues to transform the real estate industry, we are excited to be at the forefront, leading the way with our innovative platform.
We are confident that with our robust platform and strategic approach, we will make buying, selling, and renting properties as easy, efficient, and transparent as possible.
We're currently in the capital-raising phase and are keen to connect with visionary investors who understand the potential of proptech in emerging markets. Your investment will not only fuel our growth but also contribute to the economic development of the regions we serve.
Interested in learning more?
Let's discuss!
Please comment or DM to learn more.

The allure of summer vacations and festive holidays undeniably boosts the hospitality industry. But what about the off-season? Does it have to be a time of empty rooms and dwindling bookings? Absolutely not! With a strategic and creative hotel marketing plan, the off-season can be an opportunity to attract new guests, generate revenue, and strengthen your brand reputation.
Here at Grow My Bookings, a leading hotel marketing agency, we understand the challenges and opportunities unique to off-season marketing. This blog equips you with a comprehensive plan to transform your off-season from sluggish to successful.
Understanding Your Off-Season:
The first step is to clearly define your hotel's off-season. While some locations have distinct off-seasons (think beach resorts during winter), others might experience a dip in bookings during specific weekdays or shoulder seasons.

• Analyze Past Data: Review past booking trends to identify periods with lower occupancy rates.
• Consider Location & Weather: Factor in your location's weather patterns and typical tourist seasons.
• Benchmark Competitors: Research how your competitors approach off-season marketing.

Crafting a Winning Off-Season Marketing Plan:
Once you've defined your off-season, it's time to craft a targeted marketing plan. Here are key strategies to consider:
1. Target the Right Audience:
During peak season, you likely cater to a broader range of guests. But for the off-season, focus on attracting specific guest segments with interests that align with your hotel's offerings and the off-season experience. Here are some potential off-season target audiences:

• Business Travelers: Attract business travelers with competitive corporate rates, special packages with workspace amenities, and convenient weekday booking options.
• Local Residents: Offer staycation packages for local residents seeking a relaxing getaway close to home. Partner with local businesses for discounts at restaurants or attractions to create a well-rounded staycation experience.
• Weekend Warriors: Entice weekend getaways with romantic packages, family-friendly deals, or themed weekend events (think fall foliage tours or cozy winter retreats).
• Digital Nomads: Cater to the growing trend of remote work by offering attractive long-term stay packages with discounted rates, co-working space access, and high-speed internet.

2. Leverage the Power of Content Marketing:
Create engaging content that showcases the unique appeal of your hotel and surrounding area during the off-season. Here are some content ideas:

• Blog Posts: Write informative blog posts highlighting the advantages of visiting your location during the off-season. Feature articles on local events, hidden gems, and seasonal activities guests can enjoy.
• Social Media Marketing: Share captivating photos and videos showcasing the beauty of your hotel and surrounding area during the off-season. Utilize targeted social media advertising to reach your chosen audience segments.
• Email Marketing: Develop targeted email campaigns promoting off-season packages and highlighting the unique benefits of visiting during this time. Segment your email list to ensure your message reaches the most relevant audience.

3. Create Enticing Off-Season Packages:
Develop irresistible off-season packages that incentivize bookings and highlight the value proposition of your hotel. Consider these components:

• Competitive Rates: Offer discounted room rates to attract guests price-sensitive during the off-season. Bundle room rates with value-added amenities, such as free breakfast or spa treatments, to heighten the package appeal.
• Themed Experiences: Create themed packages that cater to specific interests, such as "Wine & Dine Weekends" partnering with local wineries, or "Fall Foliage Escape Packages" including guided hikes or scenic drives.
• Local Partnerships: Collaborate with local businesses to offer bundled packages that include activities or experiences relevant to the off-season. This showcases your hotel's integration with the local community and creates a more immersive guest experience.

4. Optimize Your Hotel Website & Online Presence:
Ensure your hotel website is optimized for off-season marketing. Here's what to consider:

• Highlight Off-Season Activities & Amenities: Showcase the activities and amenities your hotel offers that are particularly appealing during the off-season.
• Update Your Website Content: Modify your website content to emphasize the benefits of visiting during the off-season. Include clear information on off-season packages and promotions.
• Optimize Your Hotel Listing: Ensure your hotel listing on online travel agencies (OTAs) and travel booking platforms is updated with accurate information about off-season rates and packages.

5. Embrace the Power of Public Relations (PR):
Reach a wider audience by generating positive press coverage about your hotel and the off-season experience. Here are some strategies:

• Press Releases: Issue press releases announcing exciting off-season packages, themed events, or partnerships with local businesses.
• Media Outreach: Proactively reach out to travel journalists and bloggers specializing in your region or target audience. Highlight the unique off-season offerings and experiences your hotel provides.
• Social Media Contests & Giveaways: Run engaging social media contests or giveaways that encourage user-generated content and promote your off-season offerings.

Grow My Bookings: Your Partner in Off-Season Success
Navigating the complexities of off-season marketing can be challenging. Partnering with Grow My Bookings offers several advantages:

• Data-Driven Strategies: Our team utilizes data and analytics to identify underperforming periods and develop targeted marketing campaigns to maximize off-season bookings.
• Content Creation Expertise: Our content creators craft compelling website content, social media posts, and email marketing campaigns that effectively reach your target audience and entice off-season bookings.
• Package Development & Promotion: We assist in creating attractive off-season packages and implementing effective online and offline promotional strategies.
• Search Engine Optimization (SEO) Expertise: We optimize your hotel website and online listings to ensure your hotel appears prominently in search engine results for relevant off-season travel queries.
• Public Relations & Media Outreach: Our team has established relationships with travel media outlets and can help generate positive press coverage about your hotel and off-season offerings.

Transform Your Off-Season from Slow to Sold Out
By implementing these comprehensive strategies and partnering with Grow My Bookings, you can transform your off-season from a period of sluggish bookings to a time of increased revenue and guest engagement. Remember, the off-season presents a valuable opportunity to attract new guest segments, showcase your hotel's unique offerings, and strengthen your brand reputation.
Contact Grow My Bookings today for a free consultation. Let's discuss your hotel's unique needs and create a customized off-season marketing plan that drives bookings and propels your business towards year-round success.
Together, let's turn your off-season into a season of opportunity!

Introduction
Agrochemical Additives Market is a rapidly growing industry that offers lucrative opportunities for businesses. This press release aims to provide an overview of the market, including its segmentation, regional analysis, and key players. The key points and objectives of this press release are as follows:
​

• Highlight the growth and potential of Agrochemical Additives Market
• Provide insights into the market segmentation
• Present regional analysis and market trends
• Showcase the key players and their contributions to the market

By the end of this press release, readers will have a comprehensive understanding of Agrochemical Additives Market and its significance in the industry.
Request Free Sample Copy of this Report @ https://www.researchnester.com/sample-request-6012

Form: Analysis and Insights

· There is a significant opportunity to expand the product line to cater to the specific preferences of Form.
· Form is highly competitive, with several established players in the market.
· Differentiation through product innovation and superior customer service is crucial.
Type: Analysis and Insights
· Type represents a significant portion of the Agrochemical Additives Market, accounting for substantial growth of the total market.
· The segment has shown steady growth over the past few years.
· The segment is highly competitive, with several key players vying for market share.
Crop Type: Analysis and Insights
· Crop Type consists of five main categories: Oilseeds & Pulses, Cereals & Grains, Fruits & Vegetables, Plantation Crops Hydroponics.
· Cereals & Grains has the highest representation in Crop Type, accounting for 34% of the market.
· Plantation Crops Hydroponics has the lowest representation in Crop Type.
Key Regions
· North America: The Agrochemical Additives Market in North America is experiencing steady growth due to the increasing adoption of Agrochemical Additives Market products in various industries.
· Europe: Europe is a prominent market for Agrochemical Additives Market, with countries like Germany, France, and the UK driving the market growth.
· Asia Pacific: The Asia Pacific region is expected to witness significant growth in the Agrochemical Additives Market, driven by the booming industrial sector in countries like China, India, and Japan.
· Latin America: Latin America is emerging as a lucrative market for Agrochemical Additives Market, with countries like Brazil and Mexico showing promising growth potential.
· Middle East and Africa: The Agrochemical Additives Market in the Middle East and Africa is growing steadily, fueled by the increasing investments in infrastructure development.

Request for customization @ https://www.researchnester.com/customized-reports-6012

Key Players in the Market

Syngenta Crop Protection, LLC

· Competitive Advantage: Strong distribution network and established brand reputation.

BASF SE

· Competitive Advantage: Innovative product offerings and focus on customer experience.

Bayer AG

· Competitive Advantage: Cutting-edge technology and strong research and development capabilities.

UPL LTD

· Competitive Advantage: Extensive global presence and strong supply chain management.

Future Prospects

The future of Agrochemical Additives Market looks promising, with continued growth expected in the coming years. Technological advancements and innovation will play a crucial role in driving market expansion and meeting evolving consumer needs. Key players in the market, including companies Syngenta Crop Protection ltd., BASF SE, Bayer AG, UPL LTD, FMC Corporation are well-positioned to capitalize on these opportunities and maintain their competitive edge. Overall, Agrochemical Additives Market is poised for further success and is set to become a leading player in the industry.
Access our detailed report at: https://www.researchnester.com/reports/agrochemical-additives-market/6012
Research Nester is a leading service provider for strategic market research and consulting. We aim to provide unbiased, unparalleled market insights and industry analysis to help industries, conglomerates and executives to take wise decisions for their future marketing strategy, expansion and investment etc. We believe every business can expand to its new horizon, provided a right guidance at a right time is available through strategic minds. Our out of box thinking helps our clients to take wise decision in order to avoid future uncertainties.
Contact for more Info:
AJ Daniel
Email: [info@researchnester.com](mailto:info@researchnester.com)
U.S. Phone: +1 646 586 9123
U.K. Phone: +44 203 608 5919

The game will undergo scheduled maintenance on 2024/5/16.
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Secure Household & Furniture Storage: Safeguarding Your Belongings with Peace of Mind
While our busy lifestyles usually force us to give storage consideration for our household items and furniture, there occur situations when we need to find room for that and those. Whether you want to downsize, renovate, or merely de-clutter your home, security is a priority any good reliable storage facility focusing on providing the desired level of security services. When it comes to the Secure Household & Furniture Storage, we know how much value you put on safety and easiness. This is why we developed the system that gives you an opportunity to store your beloved belongings but even more – it provides you with the sense of feeling confident about your valuables.
Why Choose Secure Household & Furniture Storage?
Unparalleled Security Measures: Take storage of valuable things, zero tolerance for security is crucial!! Our facility is bidentate with state-of-the-art security system such Alert monitor, movement sensors and heavily secured entrances. Rest assured that absolute protection of your belongings 24 hours a day will provide you with the required confidence for medium- and long-term storage with us.
Flexible Storage Options: You can use our storage options for either a short-term period during the move or long-term storage until you identify a place to put your stuff. We can customize solutions that fit your specific needs. Select from units of different sizes in order to store the smallest objects that fit in single individual unit sizes all the way up to extra-large furniture pieces that cannot be accommodated in a single regular unit size, thus putting charge on a unit size which you exclusively require.
Convenient Location: Convenience is to be reckoned with when you attempt to make a personal entry into these stored items. Our company bases itself strategically so that each delivery is easier and less time-consuming to complete, only using main highways for that purpose. Overtime, your item will be available for you to collect 24-7, enabling you to do that whenever suits you the most, making you completely comfortable and flexible.
Exceptional Customer Service: At Secure Household & Furniture Storage, customer satisfaction ultimately comes before any other concern of ours. Our knowledgeable staff would be glad to render any assistance or answer any questions you, our customers, might have. One item we’d like to mention is our expertise and readiness to help you choose the right size of the storage unit and provide tips concerning packing – these are the stuff that makes your storage experience easy and worry-free.

Reliable, New Provider Your partner, in either case, Secure Household & Furniture Storage is just in time either during short-term storage period or a long-term solution for your household items and furniture. Steadfast in our focus on the safety, simplicity, and top-notch customer care, we ensure that each of your possessions is protected as we protect ours. We have all the measures in place to protect your valuables. Schedule us now to find out about some of the alternatives at our current disposition and start living every day in an organized and clear space.

Introduction:

In the Metropolitan area of Bangalore, where only the space is dear and we had a ride, it was a hassle to ensure we have the convenient ~Warehouse Storage Solutions Near Me~. SafeStorage will be a secret pal who is ready to get on with providing you with the rapidly accessible and facilitated warehouse storage facilities near me for you. As a business or a home occupier, The same SafeStorage facility ensures a perfect space form for customized to your requirements.

Warehouse Storages Near Me:

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SafeStorage Warehouse Storage Services:

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In the bustling metropolis of Delhi, where every minute counts and every task demands efficiency, the concept of doorstep bike service emerges as a beacon of convenience for the city's two-wheeler riders. With traffic snarls being a daily ordeal and time slipping away like sand through fingers, the need for a hassle-free solution to maintain one's bike becomes paramount. Enter doorstep bike service – a revolutionary concept that is reshaping the way Delhiites maintain their beloved rides.
**The Genesis of Doorstep Bike Service:**
Traditionally, getting your bike serviced in Delhi involved navigating through congested roads, enduring long waits at service centers, and then making the return journey amidst the chaos of the city traffic. Recognizing the inconvenience and time constraints faced by bike owners, doorstep bike service providers stepped in to bridge the gap between demand and convenience.
**How Does it Work?**
The modus operandi of doorstep bike service is refreshingly simple. Customers can book a service appointment through the provider's website or mobile app, specifying their location and the nature of service required. Once the booking is confirmed, a skilled technician arrives at the customer's doorstep at the scheduled time, equipped with all the necessary tools and spares to carry out the service or repair. This eliminates the need for the customer to visit a service center physically, saving them precious time and effort.
**Benefits Galore:**
The allure of doorstep bike service lies in its myriad benefits:

1. **Time-saving:** In a city where time is of the essence, doorstep bike service frees up valuable hours that would otherwise be spent commuting to and waiting at service centers.
   
2. **Convenience:** The convenience of having your bike serviced at your doorstep cannot be overstated. Whether you're a busy professional or a student with a hectic schedule, doorstep service ensures that bike maintenance fits seamlessly into your routine.
   
3. **Expertise on Wheels:** With doorstep service, experienced technicians come to you, armed with their expertise and the necessary tools. This ensures that your bike is in capable hands, and you can rest assured of quality service.
   
4. **Transparent Pricing:** Doorstep bike service providers often follow transparent pricing models, with no hidden charges. This clarity in pricing instills trust and confidence among customers.
   
5. **Safety Measures:** In the wake of the COVID-19 pandemic, doorstep bike service has gained further traction due to its adherence to safety protocols. Customers can avail of service without exposing themselves to unnecessary risks.
   

**The Road Ahead:**
As the demand for convenience continues to soar, doorstep bike service is poised for exponential growth in Delhi and beyond. With advancements in technology, such as real-time tracking of service requests and online payment options, the customer experience is only set to improve.
In conclusion, doorstep bike service epitomizes the fusion of innovation and practicality, catering to the needs of modern-day commuters in Delhi. As more and more bike owners embrace this hassle-free alternative, the days of queuing up at service centers may soon become a thing of the past. After all, in a city where every second counts, why not let convenience come knocking at your doorstep?

As the title suggests. I was left alone on CSD on Friday in one the busiest extra store. Usually we count the scratchcards around 9 and get the reports around that time. But it was so ridiculously overwhelming on that day with customers, on top of that I had a bad leg still I tried my best but I had no help. I sent the numbers around 9:50 and it took me around 25 mins more to close everything because I literally hit my knees on a chair where I have a very nasty wound. Which broke me down because they've been doing this so many times. Only one person on desk during closing time. And the area is so dodgy. So many customers are just very very rude. They demand to call the manager if we dont serve them if they come at 9:59.
Now with the our new checkout manager there's this new rule that even if you clock in on time if you dont clock out on time even for absolute valid reason (customers) you still won't get paid for extra because they won't manually change it. Reason behind it?? They don't have budget for overtime so they are fucking with the existing people who are working on the shift.
I'm still gonna fight it on my next shift because no way in hell I'm going to give free labour to tesco.
This was more of a rant I guess lol

Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn

• Definition of Marketing
• Market Research, Competitor Analysis and Defining Your Target Market
• Brand Identity and How to Create Your Branding
• Go-to-Market Strategy and Defining Your Marketing Strategy
• Inbound and Outbound Marketing Channels
• Marketing Plan Template
• FAQs

Definition of Marketing

American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source
What do you see here?

1. Marketing is not about activities, it contains activities, set of institutions and process.
2. Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
3. In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.

Let’s summarize what marketing definition for a Shopify store. Marketing will create, communicate, deliver and exchange offers that have value for customers. As you can see main subject in here is customers. Because of this, I’ll put customers as the center of this guide. Everything we’ll do has to something with them.

Market Research, Competitor Analysis and Defining Your Target Market

This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.

Market Research

How can we do the market research?
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.

Competitor Analysis

When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.
Now it’s time to analyze them.

1. Checkout their branding strategy.
2. What are their value propositions?
3. What is hot about them? Return guarantee, free shipping etc.
4. What is not hot about them? Poor product or store design, low UX on the website, etc.
5. What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
6. Are there any partnership or influencer program they’re running?
7. What is their Google/YouTube campaign strategy? Check it here.
8. What is their Facebook/Instagram campaign strategy? Check it here.

Create a spreadsheet with all of this information. We’ll use this when working on positioning and marketing strategy.

Define Your Target Market

What do you say about our target market? Can all of new parents be our target market?
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics

• Age: 25-45 years old
• Gender: Primarily women, but also some men
• Education: College degree or higher
• Income: $75,000+ per household
• Location: Urban areas
• Occupation: Professionals, entrepreneurs, stay-at-home parents

Psychographics

• Values: Health, wellness, sustainability, social responsibility
• Lifestyle: Active, eco-conscious, family-oriented
• Interests: Organic food, natural products, children’s activities
• Media consumption: Social media, parenting blogs, magazines
• Shopping habits: Researches purchases thoroughly, values quality over price

Pain Points

• Concerns about harmful chemicals in baby clothes
• Difficulty finding stylish and affordable organic baby clothes
• Wants to make sustainable choices for their children

Needs

• High-quality, organic baby clothes that are safe and healthy for their children
• Unique and stylish designs that make their children look and feel good
• A brand that shares their values and commitment to sustainability

Buying Behaviors

• Researches products online before making a purchase
• Reads reviews and testimonials from other parents
• Shops at specialty stores and online retailers
• Willing to pay a premium for quality and sustainability

After creating ICP, it’s important to spend some time on empathy map. Don’t forget to check it, too.
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.

Brand Identity and How to Create Your Branding

I’ll follow the American Marketing Association (AMA) in here too.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.

1. Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
2. Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
3. Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
4. Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.

Go-to-Market Strategy and Defining Your Marketing Strategy

So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.

Go-to-Market Strategy

Let’s say you recently launched your Shopify store or add a new line of products.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;

• Free shipping until X date.
• 5 different boy and girl bundle with 40% OFF to try our products.

Marketing Strategy

This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
AIDA Sales Funnel Framework
Now we can continue with our hypothetical store example. We’re selling high-end, organic baby clothes on our store. We crafted our ICP, empathy map, work on branding and created our story.

Example Marketing Strategy

First step we’ll work on attention step. Our focus is getting attention of our target market attention.
We can create a educative e-book like “7 Harmful Chemicals Commonly Used in Baby Clothes and How to Avoid Them” and run some campaigns targeted new parents on social network (Facebook, Instagram or YouTube)
This ads will land on a landing page that gives brief information about why we should pay attention to chemicals in baby clothes for our little ones and make a promise like “I spend my last 5 years about researching chemicals on baby clothes and prepare this book for you and your little one”. Also there can be a quick video about our story explaining our expertise in this field and why we’re building this brand.
We can ask for their email address to share the book with them. When they enter their email address, we’ll send them this ebook.
After first email with the ebook, we can send a few more emails with easy to digest information about chemicals.
This will create an expertise image on our target customers and start to create a bond with them. Not a bad start, right?
At the same time we can use this content on our social media, right? Quick videos, infographics and posts about the chemicals in the baby clothes.
After getting a few thousands subscribers we can organize a webinar to answer questions. This will also a great content for re-used social media content and creating trust and expert image.
Then we can share a time-limited promotion with this people for a bundle. Like we’re running a campaign and these 5 chemical free baby clothes bundles 10% discounted until next week!
We can send emails about it and use this campaign for remarketing for only people who show interest in our e-book and webinar.
This is a very brief template of marketing plan.
Now let’s take a look at more common one.

• Post product photos on social media with lot’s of hashtags
• Run a Meta campaign without any targeting, land people on product detail page
• Give them WELCOME10 discount if they enter their email address
• Send them 15 emails in the next 5 days to maximize your sales.

It’s time for you. Which one do you want to choose? All of the experts recommending this without even asking who are your customers. Can you believe it?
Don’t forget that marketing strategy is not a hope. It’s a well documented plan of actions designed for turning strangers into customers.

Inbound and Outbound Marketing Channels

Inside the marketing strategy, channels plays a vital role. There are lot’s of ways to group channels. I’ll use most basic one.
Inbound Marketing Channels: With the inbound marketing your customers will find you and start the interaction. Most common channel for inbound marketing is organic search engine optimization.
After creating high quality content, when customers search something online, they can see your articles and first interaction happens.
Outbound Marketing Channels: With the outbound marketing you reach out to customers. Facebook/Instagram/YouTube ads, influencer marketing, display ads, podcast ads can be count in this category.
As you can imagine inbound marketing channels takes lot’s of efforts and time however over the time you’ll have organic marketing channel and it brings you customer without needing any budget.
Outbound marketing channels generally works with advertisement models and you need budgets to run these channels.
Most of time I recommend to start with outbound marketing channels and then invest inbound marketing channels overtime. Don’t forget to check Mastering Paid Ads For Shopify post.
Succesful marketing plans should be supported by high converting growth and conversion plans. Don’t forget to check Growth Guide For Shopify and Conversion Optimization Guide For Shopify too.
to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn

• Definition of Marketing
• Market Research, Competitor Analysis and Defining Your Target Market
• Brand Identity and How to Create Your Branding
• Go-to-Market Strategy and Defining Your Marketing Strategy
• Inbound and Outbound Marketing Channels
• Marketing Plan Template
• FAQs

Definition of Marketing

American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source
What do you see here?

1. Marketing is not about activities, it contains activities, set of institutions and process.
2. Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
3. In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.

Let’s summarize what marketing definition for a Shopify store. Marketing will create, communicate, deliver and exchange offers that have value for customers. As you can see main subject in here is customers. Because of this, I’ll put customers as the center of this guide. Everything we’ll do has to something with them.

Market Research, Competitor Analysis and Defining Your Target Market

This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.

Market Research

How can we do the market research?
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.

Competitor Analysis

When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.
Now it’s time to analyze them.

1. Checkout their branding strategy.
2. What are their value propositions?
3. What is hot about them? Return guarantee, free shipping etc.
4. What is not hot about them? Poor product or store design, low UX on the website, etc.
5. What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
6. Are there any partnership or influencer program they’re running?
7. What is their Google/YouTube campaign strategy? Check it here.
8. What is their Facebook/Instagram campaign strategy? Check it here.

Create a spreadsheet with all of this information. We’ll use this when working on positioning and marketing strategy.

Define Your Target Market

What do you say about our target market? Can all of new parents be our target market?
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics

• Age: 25-45 years old
• Gender: Primarily women, but also some men
• Education: College degree or higher
• Income: $75,000+ per household
• Location: Urban areas
• Occupation: Professionals, entrepreneurs, stay-at-home parents

Psychographics

• Values: Health, wellness, sustainability, social responsibility
• Lifestyle: Active, eco-conscious, family-oriented
• Interests: Organic food, natural products, children’s activities
• Media consumption: Social media, parenting blogs, magazines
• Shopping habits: Researches purchases thoroughly, values quality over price

Pain Points

• Concerns about harmful chemicals in baby clothes
• Difficulty finding stylish and affordable organic baby clothes
• Wants to make sustainable choices for their children

Needs

• High-quality, organic baby clothes that are safe and healthy for their children
• Unique and stylish designs that make their children look and feel good
• A brand that shares their values and commitment to sustainability

Buying Behaviors

• Researches products online before making a purchase
• Reads reviews and testimonials from other parents
• Shops at specialty stores and online retailers
• Willing to pay a premium for quality and sustainability

After creating ICP, it’s important to spend some time on empathy map. Don’t forget to check it, too.
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.

Brand Identity and How to Create Your Branding

I’ll follow the American Marketing Association (AMA) in here too.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.

1. Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
2. Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
3. Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
4. Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.

Go-to-Market Strategy and Defining Your Marketing Strategy

So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.

Go-to-Market Strategy

Let’s say you recently launched your Shopify store or add a new line of products.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;

• Free shipping until X date.
• 5 different boy and girl bundle with 40% OFF to try our products.

Marketing Strategy

This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
This article first published at MarketingLib.
Don't forget to check Growth Suite on Shopify App Store.

The Purpose of Life for Man

One of the most direct verses on the subject of "the meaning (or purpose) of (human) life" in the Bible can be found in Revelation:

"Thou art worthy, O Lord, to receive glory and honour and power: for thou hast created all things, and for thy pleasure they are and were created."-Revelation 4:11

This, of course, should prompt us to ask what exactly does God take pleasure in?
Conversely, what doesn't He take pleasure in?

"Wherewith shall I come before the Lord, and bow myself before the high God? shall I come before him with burnt offerings, with calves of a year old? Will the Lord be pleased with thousands of rams, or with ten thousands of rivers of oil? shall I give my firstborn for my transgression, the fruit of my body for the sin of my soul? He hath shewed thee, O man, what is good; and what doth the Lord require of thee, but to do justly, and to love mercy, and to walk humbly with thy God?"-Micah 6:6-8

God does not take pleasure in mere outward religiosity and ritual, but rather finds honest acts of love towards Him and others as more important when pertaining to our fulfillment of what God expects from us as His creation. God takes great pleasure in us doing justice, loving mercy, and walking humbly with Him. This is what He requires of us. In other words...

"Let us hear the conclusion of the whole matter: Fear God, and keep his commandments: for this is the whole duty of man. For God shall bring every work into judgment, with every secret thing, whether it be good, or whether it be evil."-Ecclesiastes 12:13-14

The Book of Ecclesiastes is an existential treatise on the futility of finding any meaning or fulfillment in life apart from God. In it, "the Preacher" (or "Teacher" in some translations) explores the limits of human experiences which may provide meaning or fulfillment in this life before the author of the book inevitably concludes that the only thing we can do that has any kind of meaning or permanence in the end is fearing God and keeping His commandments. The reason for this is because the march of time and our own mortality effectively make most human endeavors hevel. The Hebrew word "hevel" is translated as vanity in the King James.
The following is taken from BibleProject:

In Hebrew, hevel literally refers to “vapor” or “smoke.” The teacher uses this word 38 times throughout the book of Ecclesiastes as a metaphor to describe how life is temporary and fleeting, like a wisp of smoke, but also how life is an enigma or paradox. Smoke appears solid, but when you try to grab it, it’s like nothing is there.

[...]

The author’s basic goal is to target all of the ways we try to build meaning and purpose in life apart from God and then let the teacher deconstruct them. The author thinks that people spend most of their time investing energy and emotion in things that ultimately have no lasting meaning or significance. And so he allows the teacher to give us a reality check.

The Preacher gives us a "reality check" by demonstrating how time and death effectively make things like scientific and artistic discovery (1:10-11), mirth (2:1), alcohol (2:3), architecture (2:4), amassing property (2:7-8), and luxury (2:8) all hevel. Materialism and hedonism fail to fulfill, and though wisdom and righteousness are acknowledged by the preacher to be advantageous, the righteous and wise are still often victims of injustice and unfairness in the world while the wicked get to prosper and have longevity at times (1:13-18). Generally, your life will probably be better by living in the wisdom given in Proverbs (Ecc. 7:11-12; 9:13-18), but it's no guarantee that you will have a good life as bad things still happen to good people, and good things still happen to bad people. This isn't entirely "hevel" but it's confusing and disorienting because things don't always work out the way we think they should in this life.
Again, from BibleProject:

So what’s the way forward in the midst of all this hevel? Paradoxically, the teacher discovers that the key to truly enjoying life is accepting hevel, acknowledging that everything in your life is totally out of your control. About six different times, at the bleakest moments in his dialogue, the teacher suddenly talks about “the gift of God,” which is the enjoyment of the simple, good things in life such as friendship, family, a good meal, or a sunny day.
You and I can’t control the most important things in our lives. Nothing is guaranteed, and, strangely, that’s the beauty of it. When I adopt a posture of complete trust in God, it frees me to simply enjoy life as I actually experience it and not as I think it ought to be. In the end, even my expectations about life, my hopes and dreams, are all “hevel, hevel. Everything under the sun is hevel.”
The teacher’s words come to an end, and the author takes over, bringing the book to a close. He says that it is very important to hear what the teacher has to say. He likens the teacher’s words to a shepherd’s staff with a goad, a pointy end that will hurt when it pokes you. But that pain can ultimately steer you in the right direction towards greater wisdom.
The author warns us not to take the teacher’s words too far. You can spend your entire life buried in books trying to answer the existential puzzles of human life. Don’t exhaust yourself, he says. You’ll never get there. Instead, the author offers his own conclusion that we should “fear God and keep his commands; this is the whole duty of humans. For God will bring every deed into judgment, every hidden thing, whether good or evil” (Ec. 12:13-14).

Fearing the Lord doesn’t guarantee success in this life, but it is the right thing to do, and ultimately God will clear the "hevel" and bring His justice on all we have done. Therefore, we ought to keep God's commandments.
Through Jesus, we see the Bible clearing the confusion many have, and still have, about God's commandments and what exactly they are (in essence, at least):

"Jesus said unto him, Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind. This is the first and great commandment. And the second is like unto it, Thou shalt love thy neighbour as thyself. On these two commandments hang all the law and the prophets."-Matthew 22:37-40

The apostle Paul puts it like this:

"For all the law is fulfilled in one word, even in this; Thou shalt love thy neighbour as thyself."-Galatians 5:14

The apostle John, like this:

"And we have known and believed the love that God hath to us. God is love; and he that dwelleth in love dwelleth in God, and God in him."-1 John 4:16

In other words, the first and second greatest commandments can be seen as inextricably intertwined, as one cannot truly love God without loving their fellow man, and vice versa.
So, to put it bluntly, the meaning, or purpose, of (human) life according to the Bible is simply love.

"What Does It Mean to Love Biblically?"

But, what exactly is love anyway? We know that, according to the apostle John, God is love. But, what does that mean exactly?
The ancient Greeks had anywhere between four and eight different words for love (depending on the source):

• Storge: affection
  
• Philia or Phileo: friendship
  
• Eros: sexual, erotic
  
• Agape: unconditional, divine, selfless
  
• Ludus: flirtatious, playful, casual, uncommitted
  
• Pragma: committed, long-standing
  
• Philautia: self-love
  
• Mania: obsessive, possessive, addictive, dependent
  

The word translated as "charity" in the KJV's rendering of 1st Corinthians 13 is agape. A more accurate translation of the word would be "love," more specifically, the love of God. In this passage, Paul talks about the importance of having this kind of love for others compared to all the things we might typically obsess over concerning the things of God. Even things like charity to the poor itself, if not motivated by agape, does not impress God! Our motivations and heart matter to God just as much, if not more, than our actions themselves.
This is what the Bible defines as true love, or at least, is the kind of love it's most concerned about.
In order to demonstrate to another that we love them, we sacrifice something. For God, He sent His only begotten Son to die for our sins (John 3:16). For Jesus, he sacrificed himself to save us from our sins:

"Greater love hath no man than this, that a man lay down his life for his friends."-John 15:13

In essence, true love is self-sacrifice. Putting others before ourselves is the greatest kind of sacrifice.
God didn't have to send His Son, but He did. Jesus didn't have to accept the mission, but he did.
God loves you, and Jesus loves you.
We demonstrate to others that we love them by sacrificing our wants and desires for them. These sacrifices can range from really small, to really big. Loving others is a daily practice of making greater and greater sacrifices.

“You can will to love people. Love is not a feeling. Love is a willing, and the Lord says to love people. He did not mean [to merely] feel love for them” — A.W. Tozer

A stumbling block for many in their walk with God is the inability to love one's enemies and to love unlovable people as Jesus did. It’s difficult for us to show love to people we don’t feel love for; to people we despise or dislike. We also tend to struggle with extending grace and mercy to those who’ve hurt us. I myself often wonder whether I am even capable of loving everyone the way Jesus does.
As I grow in my faith, I realize it’s not that I’m incapable of loving like Jesus; I’m just not always willing to. My unwillingness to love indicates that I am unwittingly adopting the worldly view of love, which is based on feelings and merit. I am choosing not to love people I feel are underserving of my love. The more I study Scripture, though, the more I realize Biblical love is not a feeling or an emotion; it’s a decision. It is an action, and it’s sacrificial. It’s not something you feel; it is, again, something you practice.

“Biblical love is a choice to do good for another person regardless of what we feel. It is a decision to compassionately and righteously pursue the betterment of another person. This is why you can even love your enemies according to Christ’s command.” — Tony Evans

Jesus commands us to love the Lord our God with all our heart, soul, mind and strength (Mark 12:30). He also said, “A new commandment I give unto you, That ye love one another; as I have loved you, that ye also love one another” (John 13:34). Since the Lord commands us to love, that means it is within our power to do so; therefore, love is a decision we make. Although feelings will accompany love, it’s not an emotion; it’s the decision to love regardless of how we feel.
As believers, we’re taught to love our enemies, and do good to those who hate us, and if anyone slaps you on the right cheek, "turn to him the other also" (Matt. 5:39). It’s not easy to do; hating our enemies comes naturally to us because of our evil nature. It is impossible to love our enemies on our own strength; we need the help of the Spirit of God.
The decision to love your enemies arises from the decision to obey the will of God and the desire to be Christlike. We choose to love our enemies because God said so and loved us first. Jesus said we are to love as he loved us.

“But God commendeth his love toward us, in that, while we were yet sinners, Christ died for us.”-Romans 5:8

So Biblical love is sacrificial love. It is not a feeling but an act of will; the desire to put the welfare of others above your own. This type of love is not a love based on affection or emotion. Instead, it’s agape love, a love that is not concerned with self but is concerned more with the good of others.
We are not going to like everyone, nor are we called to; we are called to love everyone regardless of how we feel about them. It’s possible to love someone without feeling love for them when we decide to love everyone the way God loves us. The more we love through our actions, the decision to love will become a choice the heart is more willing to make.
Again, this doesn’t mean you will like or feel love for everyone, but when you put your trust in the Lord and pursue wisdom and holiness through prayer and Scripture, you will naturally develop a love for others.
To put it succinctly: Biblical love seeks the best interests of others, even our enemies, often to the detriment of ourselves. "Best interests" here doesn't necessarily mean what the other person thinks are their own best interests. It just means we do for them what we know or believe is best for them, and what we know or believe is best for them should be informed by an active participation with the Spirit of God and by His Word (the Bible) itself. Feelings may or may not accompany this, but how we feel towards the other is not what determines whether or not we're exhibiting the love of God, in the view of Jesus and the apostles. In their view, it's about whether or not we can still decide to seek the best interests of those who might harm us, or who we might not even like.

What the Real Heavenly Treasure Is

Now, this all brings us to an important question that needs to be answered: Is it wrong to love God and others while making a reward the objective for doing so?
We must ask this question, because all throughout Scripture we are told that the faithful followers of God will be "rewarded" some day for everything they've done to merit this. Giving an exhaustive list of passages that proves this point would be endless, but here are some examples of just a few:

"Then said he also to him that bade him, When thou makest a dinner or a supper, call not thy friends, nor thy brethren, neither thy kinsmen, nor thy rich neighbours; lest they also bid thee again, and a recompence be made thee. But when thou makest a feast, call the poor, the maimed, the lame, the blind: And thou shalt be blessed; for they cannot recompense thee: for thou shalt be recompensed at the resurrection of the just."-Luke 14:12-14
"I have shewed you all things, how that so labouring ye ought to support the weak, and to remember the words of the Lord Jesus, how he said, It is more blessed to give than to receive."-Acts 20:35
"But love ye your enemies, and do good, and lend, hoping for nothing again; and your reward shall be great, and ye shall be the children of the Highest: for he is kind unto the unthankful and to the evil."-Luke 6:35

The answer to this question depends on what we define as "rewards." Most will typically adopt some vague idea of material possesions that await the believer when they get to heaven as one's reward for faithfulness towards God, or that the reward is simply an escape from punishment for one's own sins, or perhaps even some combination of these things both.
However, none of these are the "rewards" the Lord is promising to those who obey the first and second commandments. If they were, our motivation to love God and others would ultimately be selfish. Think about it. Our motivation for rewards would inherently be me-centered, and not other-centered.
In the Sermon on the Mount, Christ gives the following command:

"Lay not up for yourselves treasures upon earth, where moth and rust doth corrupt, and where thieves break through and steal: But lay up for yourselves treasures in heaven, where neither moth nor rust doth corrupt, and where thieves do not break through nor steal: For where your treasure is, there will your heart be also."-Matthew 6:19-21

We know there are heavenly treasures, because Jesus says so, but what are they? The issue of heavenly treasures or eternal rewards is riddled with question marks. It’s a subject that has been abused by some (“Store up treasure by giving to my ministry”) and left in the too-hard basket by others.
But the answer here is simple, and two-fold. One of our rewards are God Himself:

"After these things the word of the Lord came unto Abram in a vision, saying, Fear not, Abram: I am thy shield, and thy exceeding great reward."-Genesis 15:1
"But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him."-Hevrews 11:6

What is the reward of the seeker but to find that which is sought? If you are searching for God, you will find Him and He will be your very great reward.
Now, if you are the newest believer or the eleventh-hour worker, you will be as richly blessed as the oldest, most faithful saint. Eternity will not be divided into the haves and have-nots, for we are all one in the New Jerusalem.
But we can distinguish God our reward from the heavenly treasure that Jesus said can be stored up. You cannot "store up" more of God, after all.
So what are heavenly treasures? The answer may surprise you, but it’s people.

"Lo, children are an heritage of the Lord: and the fruit of the womb is his reward."-Psalm 127:3

What is the only thing you can take with you? People, a.k.a. eternal friends, a.k.a. spiritual offspring. This Psalm is not just talking about biological children. God has bigger plans for you and they involve spiritual children. Lots of them. Dozens. Hundreds. Thousands. Millions. Don’t limit God.
So much time and effort is spent debating heavenly treasures as though they were some great mystery. What are they? Jesus makes it plain: it's people.

• Just as Abraham was called to be the father of many nations, so are you.
  
• Jesus said those who followed him would be fishers of men. What is a fisherman’s reward? It’s fish, or people in this case.
  
• What is the reward of the one who sows and waters the good seed? It’s a harvest of people.
  
• What is treasure that never wears out and cannot be stolen? It’s people.
  

God's heart cries, “I treasure children. The more, the better!” In Matthew chapter 5, Jesus introduces God as our heavenly Father. In Matthew chapter 6, Jesus says God is a Father who rewards us. And what is a father’s reward?
It is children.
“Sounds great, but I am no evangelist.” You don’t need to be an evangelist to win eternal friends. Believers can live such godly lives that unbelievers will be won to the kingdom (1 Pet. 2:12; Matt. 5:16).
God's desire is to grow the world’s largest family and He treats people like treasure. This is obvious once you see it. Indeed, it’s a theme that runs throughout Scripture:

"For thou art an holy people unto the Lord thy God: the Lord thy God hath chosen thee to be a special people unto himself, above all people that are upon the face of the earth."-Deuteronomy 7:6
"For thou art an holy people unto the Lord thy God, and the Lord hath chosen thee to be a peculiar people unto himself, above all the nations that are upon the earth."-Deuteronomy 14:2
"And the Lord hath avouched thee this day to be his peculiar people, as he hath promised thee, and that thou shouldest keep all his commandments;"-Deuteronomy 26:18
"To whom coming, as unto a living stone, disallowed indeed of men, but chosen of God, and precious, Ye also, as lively stones, are built up a spiritual house, an holy priesthood, to offer up spiritual sacrifices, acceptable to God by Jesus Christ. Wherefore also it is contained in the scripture, Behold, I lay in Sion a chief corner stone, elect, precious: and he that believeth on him shall not be confounded. Unto you therefore which believe he is precious: but unto them which be disobedient, the stone which the builders disallowed, the same is made the head of the corner, And a stone of stumbling, and a rock of offence, even to them which stumble at the word, being disobedient: whereunto also they were appointed. But ye are a chosen generation, a royal priesthood, an holy nation, a peculiar people; that ye should shew forth the praises of him who hath called you out of darkness into his marvellous light;"-1 Peter 2:4-9

Like Jesus, Paul eagerly gave to the poor (Gal. 2:10). He did not give out of religious duty or to put a shine on his reputation. He did it because he loved people and wanted to share the love of God with as many as possible (1 Cor. 13:3).
Life is a gift that is easily wasted. We can waste it running after inferior rewards that rust, or we can do what Jesus and Paul did and invest ourselves in the only reward that lasts: people.

God Is Faithful

Someone once asked me, "Why would God be concerned as to whether or not we 'have trust and confidence in him' when He's judging us and when He determines what our fate will be?"
Having trust and confidence in God, according to the Biblical authors, is required for us to fulfill His commandment that we love Him, and thus also love others. (See Hebrews 11.)
As with a spouse, you cannot truly love them if you do not have some level of trust or confidence in them, and vice versa. All relationships require trust, from both parties. God wants us to trust Him that He will keep His promises towards those of us who love and follow Him. He also wants to trust us that we will enter the kingdom of heaven with a righteous and loving character. He doesn't want another rebellion in paradise, so He's trying to see if we truly love righteousness for righteousness' sake. A truly righteous person wouldn't want to rebel against Him when the time comes that they enter the kingdom of God themselves, because a person with a righteous character wouldn't ever do such a thing.
As Open Theists, we believe we're being consistent in our belief that God, at times, puts trials before us to test whether or not we will remain trustworthy enough in our character to be deemed worthy of entrance into His kingdom. The Classical Theist doesn't have the luxury of being consistent if they have this same belief.
In the Book of Job, Satan makes an accusation towards someone God has deemed as truly righteous: Job.
Satan assails God’s wisdom and character in running the world by alleging that people only serve Him because of what they get out of it. God protects them from disaster and blesses them in other ways. Their obedience, he is suggesting, isn’t really a free choice. "There is no genuine virtue in the world," Satan is claiming. "There are only self-serving bargains, and obedience for the sake of being protected and blessed is one of them. Hence, true holiness and virtuous obedience are an illusion." "Take away a person’s protection," Satan insists, "and let me have my way with people, and they will stop living for God" (Job 1:9-11; 2:4-5).
God has so much faith in Job that he will not succumb to proving the false accusations being levied towards him and God's way of running things in general that He ends up accepting the challenge. For God, this is as much a test of His faith towards His servant as it is for Job for his Lord. The adversary, we see, was assailing God’s integrity and wisdom in overseeing the creation. Satan was, in effect, accusing God of being a Machiavellian ruler. In the context of this narrative, it was an assault that could only be refuted by being put to the test.
Had God simply forced Satan into silence, without proving him wrong, it would have simply confirmed the accuracy of Satan’s charge. It would have shown that there is no integrity or wisdom in how God runs the world after all. "There is only the exercise of power, used to manipulate beings into obeying Him. People serve God only as a bargain, not out of genuine love."
No, the challenge had to be answered by having it put to the test. The most righteous man on the earth was thus chosen to be tested. If Job failed, the narrative suggests, then Satan will have made his point. If he succeeded, however, then God’s wisdom and integrity in running the cosmos will have been vindicated. Hence, the protective fence around Job is removed and Satan is allowed to afflict him.
In the end, Job proves faithful to God and is even referenced in the New Testament as an example of the kind of faithfulness He expected of first century believers facing persecution and trials:

"Behold, we count them happy which endure. Ye have heard of the patience of Job, and have seen the end of the Lord; that the Lord is very pitiful, and of tender mercy."-James 5:11

While most of us aren't dealing with the life-threatening kind of persecution that believers faced in the first century, for the very fact that the eschatological end of physical Israel and the Old Covenant system was fastly approaching for them (and already has approached), we still each face our own trials that God puts in our lives as individuals to see if we truly love Him. Job is simply the ultimate example of one who loved God because they chose to, not because God forced them to.
After all, you never know if your love is pure if it isn't tested...

The global COVID-19 pandemic sent shockwaves through every facet of our lives, and immigration policies were no exception. At Adric Immigration Consultants in Bangalore, we understand the uncertainty and challenges this has caused for individuals and families with international aspirations. This blog post delves into the impact of COVID-19 on immigration policies around the world, offering insights into the current landscape and potential future trends.
A Global Disruption: Border Closures and Travel Restrictions
The initial response to the pandemic involved a widespread closure of borders and implementation of strict travel restrictions. Many countries, including the United States, Canada, Australia, and India, suspended visa processing
for certain categories or altogether. This sudden halt significantly impacted individuals seeking work visas, student visas, and family reunification opportunities.
While some restrictions have eased as the pandemic progressed, the pace of recovery for immigration processes varies significantly by country. Understanding the current situation in your target country is crucial for making informed decisions about your immigration journey.
Reliable Resources for Updated Information:
Here are some resources where you can find the latest information on travel restrictions and immigration policies for specific countries:

• U.S. Department of State Travel.gov: https://travel.state.gov/content/travel/en/us-visas.html
• Canadian Government Immigration Website: https://www.canada.ca/en/immigration-refugees-citizenship/services/immigrate-canada.html
• Australian Government Immigration Website: https://immi.homeaffairs.gov.au/
• UK Government Immigration Website: https://www.gov.uk/browse/visas-immigration
• Official Website of the Government of India (Ministry of External Affairs): https://mea.gov.in/

Shifting Priorities: Focus on Essential Workers and Healthcare Professionals
As the pandemic unfolded, the need for essential workers in various sectors became evident. Many countries introduced temporary visa programs or streamlined processing for healthcare professionals, agricultural workers, and other critical personnel. This shift in focus reflects the need for skilled labor to maintain vital services during a global crisis.
Impact on Specific Visa Categories:

• Work visas: Processing for certain work visa categories, particularly those in essential sectors, might have experienced an acceleration in some countries.
• Student visas: Restrictions on international travel and potential disruptions to online learning models created uncertainties for student visa applications.
• Family reunification: Delays and backlogs in processing family reunification visas caused significant hardship for families separated due to the pandemic.

The Evolving Landscape for Essential Workers:
While the initial focus on essential workers provided a temporary reprieve, it’s crucial to stay updated on current policies and potential changes for these visa categories.
Embracing Technology: Virtual Interviews and Online Applications
The pandemic accelerated the use of technology in immigration processes. Several countries adopted virtual interviews for visa applications, reducing reliance on in-person interactions and expediting certain aspects of the process. Additionally, online application portals became more widely used, offering a more convenient and streamlined experience for applicants.
The Future of Technology in Immigration:
The pandemic’s impact on technology adoption in immigration processes is likely to have lasting effects. We can expect to see continued use of online applications, virtual interviews, and potentially even AI-powered tools for document screening in the future.
Navigating Uncertainty: The Importance of Expert Guidance
The COVID-19 pandemic has undeniably created a dynamic environment for immigration policies. Keeping track of ever-evolving regulations and procedures can be overwhelming. Partnering with a reputable immigration consultant like Adric Immigration Consultants in Bangalore can provide invaluable support during these uncertain times.
How We Can Help:

• Stay Updated: We stay abreast of the latest changes in immigration policies around the world and advise you accordingly.
• Eligibility Assessment: We can assess your eligibility for various visa options, considering your background and the current situation in your target country.
• Application Assistance: We provide guidance and support throughout the application process, ensuring your documentation is complete and accurate.
• Communication and Advocacy: We can help navigate communication with immigration authorities and advocate for your case if necessary.

Looking Ahead: A Potential Resurgence of Immigration
While the pandemic presented significant challenges for immigration, some experts predict a potential resurgence of immigration activity in the post-pandemic era. Countries recovering from the economic effects of the pandemic might seek skilled labor to rebuild their economies. Additionally, a renewed focus on global collaboration and innovation could lead to increased demand for international talent exchange.
Potential Areas of Growth:

• Skilled Worker Immigration: Countries facing labor shortages might prioritize attracting skilled workers in specific sectors.
• Global Talent Programs: We might see an expansion of programs designed to attract highly skilled professionals and entrepreneurs.
• Focus on Innovation: Immigration policies could incentivize the immigration of individuals with expertise in science, technology, engineering, and other innovation-driven fields.

The Importance of Adaptability:
Regardless of the specific direction immigration policies take, the key takeaway is the need for adaptability. Partnering with an experienced immigration consultant can equip you with the knowledge and guidance required to navigate the evolving landscape and pursue your immigration goals effectively.
Conclusion: Embracing the Journey with Confidence
The COVID-19 pandemic has undoubtedly reshaped the world of immigration. However, it’s important to remember that the desire for international exchange and opportunity remains strong. At Adric Immigration Consultants in Bangalore, we believe that with the right knowledge, preparation, and expert support, you can successfully navigate the immigration process, even in these times of change.
Contact us today for a free consultation and let our experienced team guide you on your immigration journey. Together, we can transform your international aspirations into a reality.

So the day before Mother's Day, my husband (M34) tells me (F35) we are going to do a day trip with our toddler (age 4) to local city and I am so excited but I realize I am also so behind in house chores due to my stressful job and lack of consistent help from my husband.
So I tell him thank you but no trip and that we need to stay home and clean. He says he needs to leave that morning which I already know means he is going to go get flowers. So I offer to make breakfast because I woke up in a great mood.
He comes home with flowers in okay condition, some are wilted and gives me a sweater that he says I asked him to buy me for Mother's Day which I do love the sweater.
So I make pancakes for the family, pancakes with bananas, peanut butter drizzle and whipped cream and I don't have any due to dieting.
My husband asks me what the plans are today and I said I would love for us to get some things done around the house, he has had the ladder out for a couple days so I asked him to take down the Christmas decorations and pick up and also put ladder away and watch our toddler because I would be upstairs with the power tools dismantling our shelves to add in some different shelving and organizing the closet.
All the while I am talking he is working on a 3d print for his friends birthday in a few days.
I go upstairs and 30 minutes in, my toddler is climbing on me and I wait for my husband to collect him and... nothing
So I figure maybe he sent him because ladder plus toddler is not the best combo so I put the power tool away and just organize clothes and he never comes back up to get him, so I call him and he goes "oh yeah just send him down" and I ask if he can just come and get him and he does.
So two hours pass and I go downstairs to check on them and ask about lunch for them and they are watching TV and nothing is done, no dishes from this morning cleaned, no Xmas decorations taken down and I make my toddler a snack and go back upstairs to calm down before calling my husband and asked him why he hasn't cleaned. He said because he thought we stayed home so I could clean and not him. And alI I am doing is working on a room, we don't even use (It's a walk in closet in our bedroom)
I reminded him I said we and asked him to do several things this morning which he said "Oh, I thought that was something you asked me to do a couple weeks ago"
At this point I am just disappointed with the day and over it.
He does do the dishes, takes down the Xmas decorations and cleaned up and now we have to go see my family for dinner which I do not want to because they are very blunt and will want to know why I am such a sad state.
Luckily the toddler falls asleep in the car, so I have the great idea after we find out he is asleep to just give gifts since we are already hour late for dinner and leave and pick up food for the toddler after.
So I drop off the gifts, we leave to go another place to order food and I asked my husband if he can go in and get food and he says no and I ask him he wants anything and he says "No just go just go " I told him I rather not because it's very rude for him to rush me to leave and he says he was only doing that because he had to sneeze....okay....so I said "Just go home please, we can make something there"
So now he is pissy and accuses me of using him as a taxi driver and I just go off...
"This is supposed to be Mother's Day, the one day you treat me special and loved and show me you appreciate me. You got me some wilted flowers and a sweater. Thank you but it's Day, not two gifts Mother stuff"
Now he is pissed and saying I am ungrateful and he shouldn't have gotten me shit and I am the problem and I don't do shit for him. All day he watched our son and cleaned. He also said he didn't know how to make me feel special.
He normally does not curse at me so I said this not you talking. This your dad talking to your mother. (Not my best moment and I will admit it)
Welp that got him all riled up and we didn't talk the rest of the night or next day.
When I finally said I was still upset about yesterday, he goes "Of course, you are." and walks away.
When we finally do talk, he says that he was offended I would rather stay home then do his idea of a day trip to local city and I said the flowers were wilted and he got me a sweater and he cleaned after I told him too. He also said he felt ignored and like I didn't wanna hang out with him because I was organizing the closet. He said he felt unloved.
So am I the asshole?
Quick Q&A
Married for 12 years and together for 15 years
We have had issues with all holidays but even more since our son was born so couple years ago I gave him a list of my likes, links to things to do for your wife for birthday,and things you can do for free to make your spouse happy (he makes six figures but I think gifts can be acts of service as well) but he still says he doesn't know how
We are currently in couples therapy but he seems to try to manipulate the sessions?
Example, he wanted to go on a trip to buy video games stuff and we had already gone out of town the day before to buy video games stuff so I said Our grass at both houses need to be mowed, I think that needs our attention and if he isn't something he can do the he needs to hire help to which he replied That why can't I help him and I don't do anything to help him ever but to the therapist he goes oh I just didn't wanna do the lawn because it had rain the day before and the grass was wet and it was early. I asked him why he wasn't able to tell me that in the moment or revisit for the whole week and half after because I didn't know that and he was still able to mow later that day but only one house. He said he didn't know why he didn't tell me and it was dumb to argue about the lawn but I said the lawn is just a symptom of the greater issue which is lack of communication on both of our parts
Fathers Day and Birthday I used to go all out but I realized I wasn't getting the same energy so I stopped 1st Father Day I asked him what he wanted to do and he said spend the day together I got him and our son matching shirts, classic car pint glasses, socks with our son's face on them, a photo book of them of the photos during the year of them I had taken and I made this favorite foods all day 2nd Father's Day I asked him what he wanted to do and he was spend the day together but he had to work so when he got home from work, I had his favorite pizza, favorite pop, matching shirts with our son, pizza cutter and pizza pan because he had mentioned we didn't have one and photo album of pictures from the last year of him and our son
When I had another disappointing Mothers Day ( I had asked to have 3 hours alone and sent him a link to some earrings and I got no time alone and no earrings but he did get me beautiful flowers and chocolate covered strawberries. We went to the lunch with my family and I asked him to only pay for us and my mom and he ended up dropping like $275 on my whole family for brunch very nice but we had conversations about how he was able to do that but get me no gifts) I think his heart is the right place because he is a good guy
3rd Father's Day I got him a card, beer and a some jerky and he said he didn't feel loved because it wasn't as nice all the other Father's Days he had in the past and he doesn't know how to make sure I have a nice Mother's Day and I asked him he could use the list I gave him or just mimic what I do and customize it to fit his style. He said he would try and that led us to this Mother's Day.

hi yall! I recently got facemoji because its similar to an old custom keybord that I had that I liked well, but unfortunately lost when I got my new phone.
I love the new keyboard! however the AI bar above the keyboard is an annoyance to say the least, and Id like to remove it. ive looked everywhere and it says to go into the keyboard settings by hitting the leftmost button on the top of the keyboard and hitting the AI option to disable it, however I dont see the AI option! the only buttons are as follows:
Community, themes, Text Editing, Clipboard, Text storm, Cool Fonts, Translate, Languages, Emoji, Sticker popup, Number row, Height, Sounds and Vibration, Game move, Toolbar, Font Size, Search, More, And share
if someone could explain what im doing wrong or if Im just in the wrong section entirely Id greatly appreciate it