1. Define your goals and objectives for the website.
2. Choose a suitable domain name for your WordPress site.
3. Select a reliable web hosting provider that meets your needs.
4. Install WordPress on your hosting server.
5. Choose a theme that aligns with your brand and design preferences.
6. Customize the theme settings and appearance to match your desired look and feel.
7. Create essential pages such as Home, About, Contact, and Services.
8. Install and configure necessary plugins for added functionality.
9. Set up user roles and permissions as per your requirements.
10. Develop a content strategy and plan for creating and organizing your website content.

Step-by-Step Guideline Develop a Custom WordPress Website

• Homepage
• About Us/About Me
• Contact Page
• Products/Services Page
• Blog
• Privacy Policy
• Terms of Service
• Legal Pages (Disclaimer, Copyright Notice, etc.)

1. Identify Needs: Determine the specific functionality you require for your site.
2. Research: Look for plugins that offer the features you need.
3. Ratings and Reviews: Check plugin ratings and read user reviews to gauge reliability and performance.
4. Compatibility: Ensure the plugin is compatible with your WordPress version and other installed plugins.
5. Active Installations: Choose plugins with a high number of active installations for reliability and community support.

• Yoast SEO (for search engine optimization)
• Contact Form 7 (for creating contact forms)
• WooCommerce (for e-commerce functionality)
• Jetpack (for security, performance, and site management)
• WP Super Cache (for caching to improve site speed

1. Install a Security Plugin: Use plugins like Wordfence or Sucuri. They offer features like malware scanning and firewall protection.
2. Use Strong Passwords: Make sure all users have strong, unique passwords. A good password includes letters, numbers, and symbols.
3. Enable Two-Factor Authentication (2FA): This adds an extra layer of security. Users will need to enter a code from their phone in addition to their password.
4. Keep WordPress Updated: Always update WordPress to the latest version. Updates fix security vulnerabilities.
5. Limit Login Attempts: Use a plugin like Limit Login Attempts Reloaded to prevent brute-force attacks.
6. Change the Default "admin" Username: Don’t use "admin" as your username. Choose something unique to make it harder for hackers to guess.
7. Use HTTPS: Get an SSL certificate to encrypt data between your website and visitors. Most hosting providers offer this for free.
8. Backup Your Site Regularly: Use plugins like UpdraftPlus to create regular backups. If your site gets hacked, you can restore it.

1. Pick a Responsive Theme: Start with a theme known for being responsive, such as Astra or GeneratePress.
2. Use a Mobile-Friendly Plugin: Install plugins like WP Touch, which help make your site mobile-friendly.
3. Apply Media Queries: Add CSS media queries to adjust your layout for different screen sizes. For example:

1. Flexible Images and Videos: Ensure images and videos resize properly with:

1. Mobile Menu: Use a plugin like Responsive Menu to create a user-friendly mobile menu.
2. Optimize for Speed: Compress images using a plugin like Smush and enable caching with a plugin like W3 Total Cache.
3. Testing: Regularly test your site on different devices and browsers. Tools like Google’s Mobile-Friendly Test and BrowserStack can help.

1. White Screen of Death (WSOD): This issue often occurs due to PHP errors, plugin conflicts, or exhausted memory limits. Solution: Enable WordPress debugging by adding define('WP_DEBUG', true); to your wp-config.php file to display error messages. Check the error log for specific issues.
2. Plugin Conflicts: Plugins can conflict with each other or with the theme, causing functionality problems.Solution: Deactivate all plugins and reactivate them one by one to identify the conflicting plugin. Check for updates or consider alternative plugins.
3. Theme Issues: Custom themes might have coding errors or compatibility issues with WordPress updates. Solution: Use a child theme for customizations to avoid losing changes during updates. Validate your theme code using tools like Theme Check.
4. Database Errors: Corrupt or misconfigured databases can lead to errors or data loss. Solution: Use phpMyAdmin to check and repair database tables. Ensure regular backups are in place to restore data if needed.
5. Broken Links and 404 Errors: Incorrect URLs or deleted pages can lead to 404 errors, affecting user experience and SEO. Solution: Use a plugin like Redirection to manage and fix broken links. Regularly check for 404 errors using tools like Google Search Console.
6. Slow Performance: Poor performance can result from unoptimized images, bulky plugins, or inefficient code. Solution: Optimize images, use caching plugins like W3 Total Cache, and minimize CSS and JavaScript files. Profile your site using tools like Query Monitor to identify slow queries.
7. JavaScript Errors: JavaScript errors can break site functionality, especially interactive features. Solution: Use the browser’s developer tools (F12) to inspect the console for JavaScript errors. Fix issues by debugging the scripts or checking for library conflicts.
8. Security Vulnerabilities: Sites can be vulnerable to attacks if not properly secured. Solution: Regularly update WordPress, themes, and plugins. Use security plugins like Wordfence, and implement strong passwords and two-factor authentication.
9. Responsive Design Issues: Ensuring the site looks good on all devices can be challenging. Solution: Use responsive design techniques and test the site on various devices and screen sizes. Tools like BrowserStack can help simulate different environments.
10. User Role and Permission Problems: Incorrect configuration of user roles and permissions can lead to security and functionality issues. Solution: Use the User Role Editor plugin to manage and troubleshoot roles and capabilities. Ensure that users have appropriate access levels.

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

Evaluating the Plan for Fat Loss

Adjustments for Optimal Fat Loss

1. Increase Protein:
   
   • Add a second scoop of plant-based protein powder to your smoothies or oatmeal.
   • Incorporate more high-protein snacks, like an additional serving of edamame or a handful of nuts.
2. Reduce Carbs:
   
   • Substitute some grains (like quinoa) with more vegetables (like leafy greens) to reduce overall carb intake.
   • Limit starchy vegetables (e.g., sweet potatoes) on some days and replace them with lower-carb options (e.g., cauliflower or zucchini).
3. Portion Control:
   
   • Adjust portion sizes to ensure a caloric deficit. For example, you can have half a cup of quinoa instead of a full cup, or reduce the amount of fruit in your smoothies.

Sample Day Adjusted for Lower Carbs and Higher Protein

import pandas as pd from sklearn.model_selection import train_test_split from sklearn.utils import resample from transformers import AutoTokenizer, AutoModelForSequenceClassification, Trainer, TrainingArguments import torch from torch.utils.data import Dataset import os import glob def load_data(file_path): # Read the CSV file into a DataFrame df = pd.read_csv(file_path) # Encode the classification column into binary labels df['label'] = df['classification'].apply(lambda x: 1 if x == "external_rd" else 0) # Debug: Print the initial class distribution print("Class distribution before up-sampling:") print(df['label'].value_counts()) return df def balance_data(df): # Separate majority and minority classes df_majority = df[df.label == 0] df_minority = df[df.label == 1] # Debug: Print the sizes of the majority and minority classes print(f"Number of majority class samples: {len(df_majority)}") print(f"Number of minority class samples: {len(df_minority)}") # Check if there are any minority samples if len(df_minority) == 0: raise ValueError("No minority class samples found. Check the input data.") # Up-sample minority class df_minority_upsampled = resample( df_minority, replace=True, # Sample with replacement n_samples=len(df_majority), # Match number of majority class random_state=42 # Reproducible results ) # Combine majority class with upsampled minority class df_upsampled = pd.concat([df_majority, df_minority_upsampled]) # Debug: Print the new class distribution print("Class distribution after up-sampling:") print(df_upsampled['label'].value_counts()) return df_upsampled def prepare_datasets(df_upsampled): # Split the data into training and validation sets train_df, val_df = train_test_split(df_upsampled, test_size=0.2, random_state=42) print(f"Training set: {len(train_df)} samples") print(f"Validation set: {len(val_df)} samples") return train_df, val_df def clean_text(text): if isinstance(text, str): return text else: return "" def tokenize_data(df, tokenizer, max_length=512): # Clean the text column df['text'] = df['text'].apply(clean_text) texts = df['text'].tolist() # Debug: Print a few examples of texts print(f"Sample texts: {texts[:3]}") return tokenizer( texts, padding=True, truncation=True, max_length=max_length, return_tensors='pt' ) class TextDataset(Dataset): def __init__(self, encodings, labels): self.encodings = encodings self.labels = labels def __len__(self): return len(self.labels) def __getitem__(self, idx): item = {key: val[idx] for key, val in self.encodings.items()} item['labels'] = torch.tensor(self.labels[idx]) return item def main(): # Specify the path to your CSV file csv_file_path = 'myfile.csv' # Load and balance the data df = load_data(csv_file_path) df_upsampled = balance_data(df) train_df, val_df = prepare_datasets(df_upsampled) # Load the SciBERT tokenizer tokenizer = AutoTokenizer.from_pretrained('allenai/scibert_scivocab_uncased') # Tokenize the text train_encodings = tokenize_data(train_df, tokenizer) val_encodings = tokenize_data(val_df, tokenizer) # Create PyTorch Datasets train_dataset = TextDataset(train_encodings, train_df['label'].tolist()) val_dataset = TextDataset(val_encodings, val_df['label'].tolist()) # Load the SciBERT model model = AutoModelForSequenceClassification.from_pretrained('allenai/scibert_scivocab_uncased', num_labels=2) # Check if a GPU is available and move the model to the GPU device = torch.device("cuda" if torch.cuda.is_available() else "cpu") model.to(device) # Define training arguments training_args = TrainingArguments( output_dir='./results_gpu', # Output directory overwrite_output_dir=False, # Don't overwrite output directory num_train_epochs=3, # Number of training epochs per_device_train_batch_size=8, # Batch size for training per_device_eval_batch_size=8, # Batch size for evaluation warmup_steps=500, # Number of warmup steps for learning rate scheduler weight_decay=0.01, # Strength of weight decay logging_dir='./logs_gpu', # Directory for storing logs logging_steps=10, # Enable GPU training fp16=torch.cuda.is_available(), # Use 16-bit (mixed) precision if a GPU is available ) # Create Trainer instance trainer = Trainer( model=model, args=training_args, train_dataset=train_dataset, eval_dataset=val_dataset, ) # Train the model trainer.train() # Evaluate the model results = trainer.evaluate() print(f"Validation loss: {results['eval_loss']}") # Save the trained model model.save_pretrained('./trained_model') tokenizer.save_pretrained('./trained_model') if __name__ == "__main__": main() 

What is Total ACOS?

Calculation of Total ACOS

Importance of Total ACOS

• Comprehensive Performance Metric: Unlike ACOS (Advertising Cost of Sales), which only considers sales directly attributed to ads, Total ACOS includes all sales, providing a complete picture of your advertising efficiency. This helps in understanding the broader impact of your ad spend on overall revenue.
• Better Budget Allocation: By analyzing Total ACOS, you can make informed decisions about budget allocation across different campaigns and products, ensuring that your ad spend is optimized for maximum return on investment.
• Monitoring Organic Growth: A lower Total ACOS often indicates strong organic sales performance. This can help you identify successful organic strategies and understand the balance between paid and organic efforts.

Example Scenario

Strategic Insights

• Performance Benchmarking: Total ACOS can serve as a benchmark for evaluating the performance of different advertising strategies over time. By regularly monitoring this metric, you can identify trends, measure the impact of changes in ad spend, and adjust your strategies accordingly.
• Holistic View of Efficiency: Total ACOS encompasses all sales channels, offering a holistic view of how well your advertising efforts are translating into revenue. This broader perspective is essential for long-term strategic planning and growth.

Setting and Contextualizing Total ACOS Goals

Recommended Targets

Interpreting Total ACOS Levels

• Total ACOS Below 5%: A Total ACOS below 5% often indicates robust organic performance, meaning a significant portion of your sales is generated without heavy reliance on paid advertising. While this is positive in terms of organic reach and cost efficiency, it may also signal potential risks:
  • Market Share Loss: Competitors investing more in advertising may capture a larger market share, potentially affecting your long-term growth. It is crucial to monitor competitive activities and adjust your ad spend to maintain a competitive edge.
  • Growth Opportunities: A very low Total ACOS might suggest under-investment in advertising, indicating missed opportunities for scaling up and reaching new customers through paid channels.
• Total ACOS Between 5% and 10%: This range is considered ideal for a balanced and effective Amazon advertising strategy. Key benefits include:
  • Balanced Growth: A Total ACOS within this range suggests a healthy mix of organic and paid sales, promoting sustainable business growth.
  • Efficient Use of Ad Spend: It indicates that your ad spend is effectively contributing to overall sales without excessive reliance on paid ads, ensuring a good return on investment.
• Total ACOS Above 10%: A higher Total ACOS might indicate over-reliance on paid advertising, which could have several implications:
  • High Dependency on Ads: Excessive ad spend relative to total sales suggests that your business heavily depends on paid ads for revenue. This can be risky if ad costs increase or if you face budget constraints.
  • Need for Optimization: A high Total ACOS often signals the need for optimizing ad campaigns, improving product listings, and enhancing organic search rankings to reduce dependency on ads and lower overall costs.

Influencing Factors and Strategic Adjustments

Reducing Ad Spend

• Efficient Budget Allocation: Distribute your ad budget across various campaigns and products to ensure that funds are used effectively.
• Bid Management: Regularly adjust bids to maintain competitiveness while minimizing unnecessary spending. This helps in achieving a lower cost per click (CPC) and improving ad efficiency.
• Negative Keywords: Utilize negative keywords to prevent your ads from showing on irrelevant searches, reducing wasted spend.

Increasing Sales

• Optimizing Listings: Enhance product listings with high-quality images, detailed descriptions, and relevant keywords to improve visibility and conversion rates.
• Promotional Strategies: Implement promotional tactics such as discounts, coupons, and deals to boost sales and attract more customers.
• Cross-Selling and Upselling: Leverage cross-selling and upselling techniques to increase the average order value and overall sales.

Monitoring and Adjusting Goals

• Regular Performance Reviews: Conduct regular reviews of your Total ACOS to track performance trends and make data-driven adjustments to your strategies.
• Adapt to Market Dynamics: Stay responsive to changes in market conditions, competitor actions, and customer behavior. Flexibility in your Total ACOS goals is essential for adapting to evolving circumstances.
• Experimentation and Testing: Continuously test different ad strategies, campaign structures, and budget allocations to identify the most effective approaches for your business.

Budget Optimization Tips

Balanced Bids

• Bid Adjustments: Regularly review and adjust your bids based on performance data. Lower bids on keywords with high spend but low conversion rates, and increase bids on keywords that are driving profitable sales.
• Automated Bidding Strategies: Utilize Amazon's automated bidding strategies such as dynamic bids or rule-based bidding to optimize for specific goals like maximizing conversions or targeting a specific ACOS.
• Competitor Analysis: Monitor competitor bidding behavior to ensure your bids remain competitive without overspending. Use tools that provide insights into competitor ad strategies and adjust your bids accordingly.

Efficiency Audits

• Performance Metrics Review: Analyze key performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify underperforming ads.
• Negative Keyword Implementation: Add negative keywords to prevent ads from showing for irrelevant searches, reducing wasted ad spend.
• Campaign Segmentation: Segment campaigns by performance, product category, or audience to better manage and optimize budget allocation. Focus more resources on high-performing segments.
• A/B Testing: Conduct A/B tests on ad creatives, keywords, and landing pages to determine the most effective combinations and eliminate underperforming elements.

Additional Budget Optimization Tactics

1. Seasonal Budget Adjustments

• Seasonal Trends: Allocate more budget to peak seasons when demand is high and reduce spend during off-peak periods. This ensures you are investing in advertising when it is most likely to drive sales.
• Promotional Periods: Increase budgets during promotional events like Prime Day, Black Friday, and Cyber Monday to capitalize on increased traffic and sales potential.

2. Ad Placement Optimization

• Product Display Ads: Utilize product display ads to target shoppers who have viewed similar products or categories, increasing the likelihood of conversion.
• Sponsored Brands and Videos: Invest in Sponsored Brands and Sponsored Videos to enhance brand visibility and capture a broader audience, potentially leading to higher sales at a lower ACOS.

3. Enhanced Targeting

• Refined Audience Targeting: Use Amazon's audience targeting options to focus on specific customer segments based on interests, shopping behaviors, and demographics.
• Geographic Targeting: Optimize ads for geographic locations where your products perform best, reducing spend in less profitable regions.

4. Ad Scheduling

• Dayparting: Implement ad scheduling (dayparting) to show ads during peak shopping hours, ensuring your budget is spent when customers are most likely to convert.
• Pause Low-Performing Times: Identify and pause ads during low-performing times to prevent budget wastage.

Conclusion

1. The Fool:
   
   • Mythical Reference: The Fool is reminiscent of the archetypal "wise fool" found in various mythologies, symbolizing innocence, spontaneity, and the journey into the unknown.
   • Connection: Similar to the trickster figures in mythology, The Fool embodies the idea of embracing unconventional paths and unexpected adventures.
2. The High Priestess:
   
   • Mythical Reference: The High Priestess reflects the archetype of the mysterious and wise female figure found in many ancient myths and religious traditions, such as the Greek goddess Persephone or the Egyptian goddess Isis.
   • Connection: Like these mythical figures, The High Priestess embodies intuition, hidden knowledge, and the link between the conscious and unconscious realms.
3. The Emperor:
   
   • Mythical Reference: The Emperor draws on the archetype of powerful rulers in myths, like King Arthur or Zeus, symbolizing authority, structure, and leadership.
   • Connection: Reflects the mythic theme of order and governance, emphasizing the need for structure and discipline in achieving goals.
4. The Lovers:
   
   • Mythical Reference: The Lovers card resonates with mythical love stories such as the tales of Eros and Psyche or Tristan and Isolde, symbolizing profound connections, choices, and the merging of opposites.
   • Connection: Like these myths, The Lovers card explores the transformative power of love and the decisions that shape one's relationships.
5. The Wheel of Fortune:
   
   • Mythical Reference: The concept of the wheel of fate or fortune is rooted in ancient mythology, such as the Moirai or Fates in Greek mythology, who spin the thread of destiny.
   • Connection: The Wheel of Fortune embodies the cyclical nature of life, the inevitability of change, and the interconnectedness of events.
6. The Tower:
   
   • Mythical Reference: The Tower's destructive force echoes myths of divine punishment, like the story of the Tower of Babel or the fall of Icarus, highlighting the consequences of hubris.
   • Connection: Represents the mythic theme of downfall and rebirth, emphasizing the transformative power of destruction and rebuilding.

1. The Hermit:
   
   • Mythical Reference: The archetype of the wise hermit is seen in myths like the journey of Odysseus or the quest for enlightenment in Eastern philosophies.
   • Connection: The Hermit reflects the introspective journey of self-discovery, seeking wisdom through solitude and inner reflection, much like mythical hermits on spiritual quests.
2. The Chariot:
   
   • Mythical Reference: Draws inspiration from heroic charioteers in myths, such as the sun god Apollo driving his chariot across the sky or heroic figures like Achilles in battle chariots.
   • Connection: Symbolizes the triumphant journey, willpower, and the harnessing of opposing forces to achieve victory, akin to mythical heroes overcoming challenges.
3. The Star:
   
   • Mythical Reference: The Star card echoes the concept of guiding celestial lights found in myths, like the North Star guiding sailors or the myth of the Star of Bethlehem.
   • Connection: Represents hope, inspiration, and divine guidance, mirroring the mythic idea of celestial symbols leading the way through darkness.
4. The Moon:
   
   • Mythical Reference: The Moon card reflects lunar symbolism found in myths, such as the various lunar deities like Selene in Greek mythology or the werewolf tales associated with lunar cycles.
   • Connection: Symbolizes the subconscious, intuition, and the mysterious aspects of the psyche, akin to the mystical and transformative elements linked to lunar myths.
5. The Sun:
   
   • Mythical Reference: The Sun card embodies solar deities in myths, like the Egyptian god Ra or the Greek god Apollo, symbolizing vitality, enlightenment, and life force.
   • Connection: Represents the joyous, life-affirming energy associated with solar myths, bringing clarity, positivity, and the promise of a new day.
6. Judgement:
   
   • Mythical Reference: The theme of judgment and resurrection is prevalent in various religious and mythological narratives, such as the concept of divine judgment in Christianity or the Egyptian myth of Osiris being judged in the afterlife.
   • Connection: Signifies a spiritual awakening, self-evaluation, and the potential for rebirth, aligning with the transformative judgments seen in mythic tales.

1. The Devil:
   
   • Mythical Reference: The Devil card draws inspiration from various depictions of demonic figures in religious and mythological traditions, representing temptation, bondage, and the shadow aspects of human nature.
   • Connection: Reflects the mythic idea of confronting inner demons, acknowledging desires, and breaking free from self-imposed limitations.
2. The Empress and The Emperor (Pair):
   
   • Mythical Reference: These cards can be linked to archetypal figures in mythology, such as Earth Mother goddesses like Demeter or nurturing kings like Gilgamesh, symbolizing fertility, abundance, and earthly authority.
   • Connection: Together, they represent the balance of masculine and feminine energies, highlighting the harmonious interplay between creative and structured forces in the universe.
3. The Magician:
   
   • Mythical Reference: The Magician card echoes the archetype of the alchemist or sorcerer in myths, embodying the transformative power of magic and the manipulation of elements.
   • Connection: Symbolizes personal empowerment, manifestation, and the ability to channel one's inner resources to create change, akin to mythical figures wielding magical abilities.
4. Death:
   
   • Mythical Reference: The Death card is reminiscent of transformative figures in myths, like the phoenix rising from its ashes or the Hindu god Shiva, symbolizing destruction as a precursor to renewal.
   • Connection: Represents profound change, letting go of the old, and embracing transformation, aligning with the cyclical nature of death and rebirth in mythical narratives.
5. Justice:
   
   • Mythical Reference: Justice is often associated with mythic representations of divine or cosmic balance, such as the Greek goddess Themis or the concept of Ma'at in Egyptian mythology.
   • Connection: Symbolizes fairness, accountability, and the cosmic order, reflecting the mythic theme of moral equilibrium and the consequences of actions.
6. Strength:
   
   • Mythical Reference: Strength draws from mythical tales of heroes demonstrating inner strength and courage, like Hercules or the Norse god Thor.
   • Connection: Symbolizes resilience, fortitude, and the ability to overcome challenges through inner strength, akin to the heroic feats in mythical stories.

1. The Hierophant:
   
   • Mythical Reference: The Hierophant can be associated with mythic figures representing wisdom and spiritual guidance, such as the ancient Greek philosopher-sage Pythagoras or the biblical high priest Melchizedek.
   • Connection: Symbolizes spiritual teachings, tradition, and the transmission of sacred knowledge, aligning with the mythical archetype of wise mentors who pass on profound wisdom.
2. The Hanged Man:
   
   • Mythical Reference: The Hanged Man card reflects the concept of voluntary sacrifice found in various myths, such as the Norse god Odin hanging from the World Tree Yggdrasil to gain wisdom.
   • Connection: Signifies surrender, letting go, and gaining new perspectives through sacrifice, mirroring the transformative nature of voluntary sacrifice in mythic narratives.
3. The World:
   
   • Mythical Reference: The World card draws from cosmological myths, representing the completion of a cycle and the attainment of enlightenment, similar to the Hindu concept of Moksha or the Norse myth of the World Tree Yggdrasil.
   • Connection: Symbolizes cosmic harmony, integration, and the culmination of a journey, resonating with the mythical themes of cosmic order and spiritual fulfillment.
4. The Fool's Journey:
   
   • Mythical Reference: The Fool's Journey through the tarot deck can be compared to the archetypal hero's journey found in mythologies worldwide, where the hero undergoes trials, encounters mentors, and ultimately achieves personal transformation.
   • Connection: Mirrors the universal mythic narrative of self-discovery, challenges, and growth, illustrating that each individual's journey aligns with the archetypal hero's quest seen in myths across cultures.

1. The Suit of Cups:
   
   • Mythical Reference: The Suit of Cups, representing emotions and relationships, echoes the theme of sacred vessels or grails in mythology, such as the Holy Grail in Arthurian legends or the Cup of Jamshid in Persian mythology.
   • Connection: Reflects the idea of emotional fulfillment, spiritual connection, and the quest for inner nourishment akin to the mythical pursuit of sacred vessels symbolizing divine presence.
2. The Suit of Swords:
   
   • Mythical Reference: The Suit of Swords, associated with intellect and challenges, can be likened to mythic tales of powerful swords like Excalibur in Arthurian legend or the celestial sword Kusanagi in Japanese mythology.
   • Connection: Symbolizes the power of thought, truth, and the ability to cut through illusions, aligning with the mythical theme of legendary swords representing clarity and decisive action.
3. The Suit of Wands:
   
   • Mythical Reference: The Suit of Wands, embodying creativity and passion, resonates with mythical symbols of magical staffs or wands, like the staff of Hermes or the Celtic druid's wand.
   • Connection: Represents the creative spark, inspiration, and the transformative power of passion, akin to mythical symbols of magical wands as conduits for creative energy.
4. The Suit of Pentacles:
   
   • Mythical Reference: The Suit of Pentacles, associated with material aspects and prosperity, draws inspiration from mythical symbols of earthly treasures, such as the legendary city of El Dorado or the philosopher's stone in alchemical myths.
   • Connection: Symbolizes material stability, abundance, and the tangible rewards of one's efforts, mirroring the mythical pursuit of wealth and the alchemical quest for transformative treasures.
5. Tarot and Alchemy:
   
   • Mythical Reference: The connection between tarot and alchemy reflects the mythical pursuit of the philosopher's stone—an elusive substance believed to transform base metals into gold and grant immortality.
   • Connection: Mirrors the transformative journey within tarot, where users seek self-discovery, personal growth, and the alchemical process of inner refinement.

Embark on Your Amazon Reselling Adventure

Understanding Reselling

1. Research Product Demand:
   • Market Analysis: Dive deep into current market trends and consumer preferences. Use tools like Jungle Scout, Helium 10, and Google Trends to identify products with high demand and low competition.
   • Competitor Analysis: Study your competitors to understand their pricing strategies, customer reviews, and sales volumes. This will help you identify gaps in the market and potential opportunities.
   • Seasonal Trends: Keep an eye on seasonal trends and upcoming events that could boost demand for specific products.
2. Procure the Products:
   • Reliable Suppliers: Establish relationships with reputable suppliers and wholesalers. Websites like Alibaba, SaleHoo, and local trade shows can be excellent sources.
   • Quality Control: Always inspect the quality of the products before purchasing in bulk. Request samples if possible to ensure they meet your standards.
   • Negotiation: Don't hesitate to negotiate prices and terms with suppliers to maximize your profit margins.
3. List the Products Online:
   • Product Listings: Create detailed and compelling product listings. Use high-quality images, thorough descriptions, and relevant keywords to improve your visibility on Amazon.
   • Competitive Pricing: Research the pricing strategies of similar products and set competitive prices. Consider using dynamic pricing tools to adjust your prices based on market conditions.
   • SEO Optimization: Optimize your product listings for search engines by incorporating relevant keywords, bullet points, and customer reviews.
4. Handle Shipping and Fulfillment:
   • Self-Fulfillment: If you choose to handle shipping yourself, ensure you have a reliable system in place for packaging, labeling, and dispatching orders promptly.
   • Fulfillment by Amazon (FBA): Alternatively, you can use Amazon’s FBA service, where Amazon handles storage, packing, and shipping. This can save you time and provide faster delivery options to your customers, but consider the costs involved.
5. Manage Inventory and Customer Service:
   • Inventory Management: Keep track of your stock levels to avoid overselling or stockouts. Use inventory management software to automate the process and forecast future needs.
   • Customer Service: Provide exceptional customer service by responding to inquiries promptly, addressing issues efficiently, and ensuring customer satisfaction. Positive reviews and ratings can significantly impact your sales.
   • Returns and Refunds: Have a clear policy for returns and refunds. Handle returns professionally to maintain a good reputation and build trust with your customers.

Decoding Profit Margin

1. Understanding Profit Margin:
   • Gross Profit Margin: This is the difference between the selling price and the cost of goods sold (COGS), expressed as a percentage. It reflects the profitability of your products before accounting for other expenses.
   • Net Profit Margin: This includes all expenses, such as shipping, fulfillment fees, advertising, and other operational costs. It's the true measure of your business’s profitability.
2. Calculating Your Profit Margin:
   • Formula:
     • Gross Profit Margin = [(Selling Price - COGS) / Selling Price] x 100
     • Net Profit Margin = [(Selling Price - Total Expenses) / Selling Price] x 100
   • Example: If you sell a product for $100, and the COGS is $60, your gross profit margin is 40%. After including $20 for other expenses, your net profit margin would be 20%.
3. Balancing Pricing and Profit:
   • Competitive Pricing: Research your competitors to set a price that is attractive to customers while still allowing you to make a profit. Avoid the temptation to underprice your products significantly, as this can erode your profit margins.
   • Value Proposition: Justify higher prices by emphasizing the unique value your products offer, such as superior quality, better customer service, or additional features.
4. Reducing Costs:
   • Bulk Purchasing: Buying in larger quantities can lower your COGS due to discounts from suppliers.
   • Streamlined Operations: Use efficient inventory management and fulfillment processes to reduce operational costs.
   • Shipping Options: Explore various shipping methods to find cost-effective solutions that do not compromise delivery speed.
5. Monitoring and Adjusting:
   • Regular Reviews: Frequently review your profit margins to identify trends and make adjustments as needed. This could involve tweaking prices, negotiating better deals with suppliers, or finding ways to cut operational costs.
   • Dynamic Pricing: Consider using dynamic pricing strategies that adjust based on market demand, competition, and inventory levels.

Is Reselling Your Calling?

1. Limited-Availability Items:
   • Scarcity Power: Capitalize on the limited availability of certain products. When demand outstrips supply, prices can soar, allowing you to turn a tidy profit.
   • Examples: Limited-edition sneakers, concert tickets, or special collaboration items.
2. Exclusive or Rare Items:
   • Rare Collectibles: Seek out and sell rare collectibles, vintage treasures, and unique artworks. These items often attract discerning buyers willing to pay a premium.
   • Examples: Antique furniture, rare coins, vintage clothing, and limited-edition art prints.
3. Seasonal Products:
   • Seasonal Waves: Leverage the high demand for seasonal items, such as holiday decorations, outdoor gear, and summer accessories. Timing is crucial to maximize sales during peak seasons.
   • Examples: Christmas lights, Halloween costumes, summer camping gear, and winter sports equipment.
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Setting Sail with an Amazon Seller Account

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Choosing the Right Plan

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Utilize Amazon’s Tools

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Launching Your Reselling Business: 6 Steps

1. Gauge Product Demand

Stay Ahead of Trends

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Market Research Tools

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2. Competitive Analysis

Study Top Sellers

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3. Source Products to Sell

Vet Manufacturers and Suppliers

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Wholesale Suppliers

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Liquidation Sales

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Online Marketplaces

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4. List Products for Sale Online

Utilize Amazon’s Tools

• Amazon’s Resources: Take advantage of Amazon’s robust suite of tools designed to help sellers enhance their listings, manage pricing, and improve visibility.

Product Listings

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Pricing Tools

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5. Handle Shipping and Fulfillment

Choose Fulfillment Method

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  • Scalability: FBA can easily scale with your business, handling large volumes of orders efficiently.
• Considerations:
  • Fees: FBA comes with storage and fulfillment fees, which can add up, especially for low-margin items.
  • Less Control: You have less control over the packaging and shipping process, which might affect how your brand is presented.

6. Drive Sales

Differentiate Yourself

• Know Your Audience: Take the time to understand who your customers are, what they want, and how they shop. Use this knowledge to tailor your product offerings and marketing efforts.
• Stand Out: Use advanced ecommerce tools and unique selling propositions (USPs) to set your business apart from the competition. Whether it’s exceptional customer service, unique product features, or a compelling brand story, make sure your business has something special to offer.

Amazon Advertising

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Social Media Marketing

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Customer Reviews

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• The Thrill of Discovery: There’s nothing quite like the excitement of finding that perfect product at a great price and knowing you can sell it for a profit. Every day brings new opportunities to uncover hidden gems, from rare collectibles to trending items.
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• Build Your Own Brand: Think about the long-term benefits of creating your own brand. It’s not just about selling products; it’s about:
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1. ill just copy and paste.. your auto mod is standing up for filth like Cameron or backing paywall research.. wow thats not admirable.

PSYCHIC DRIVING: DYNAMIC IMPLANT BY D. EWEN CAMERON
In an earlier communication, the procedure of psychic driving has been described in some detail.** Briefly, it is the exposure of the patient to continued replaying, under controlled conditions, of a cue communication derived from one of the original areas from which his current difficulties arise. A major consequence of such exposure is to activate and bring progressively into his awareness more recollections and responses generally from this area. The ultimate result is the accelerating of therapeutic re- organization.
It was early noted that continued replaying of a cue communi- cation sets up a persistent tendency in the patient to act in a way which can be predetenaained with respect to its general characteristics. In other words, by driving a cue statement one can, without exception, set up in the patient a persisting tendency for the cue statement and other components of the relevant "com- nmnity of action tendencies" to return to his awareness. This tendency has been termed the dynamic implant. By "community of action tendencies," a group of related activities and attitudes is meant--such as, for instance, those existing between the patient and his mother, or those related to his feelings of inadequacy.
Since, clearly, this continuing result of psychic driving might greatly enhance its effects, considerable study has been directed to the conditions controlling the setting up of the dynamic implant and to the effects of the implant. The findings are reported here- with.
PROCEDURE
The dynamic implant may be set up either by autopsychic or heteropsychic driving. The first procedure consists in the repeated playing of a cue communication made by the patient. The second is the replaying of a communication devised by the therapist from his knowledge of the patient's dynamics.
*From the Allan ~emorial Institute of Psychiatry, Montreal, Canada. This paper was read at the l l l t h annual meeting 'of the American PSychiatric Association in Atlantic City, M~y 11, 1955.
*'*Cameron, D. Ewen: Psychic driving. Am. J. Psychiat., 112:7, 502-509, January 1956.
704 PSYCI-IIC DRIVING: DYNAMIC IMI'LAlX:T
Since autopsyehic driving is more easily carried out, this re- port has been based upon that type, with implants set up by means of periods of 10 to 30 minutes' driving--repeated, if neees- sary, once a week.
Preferably, the communication should deal with one topic only and should not be longer than about 20 seeonds. In practice, the material is derived from a psychotherapeutie hour whieh has been recorded on magnetic tape. It has been found useful to transfer these communications to 14-inch records and to reproduce them through a high fidelity phonograph adjusted for continuous playing.
The communication should be derived from a community of action tendencies which are of basic signifieanee to the patient. Moreover, it is most effeetive if taken from the time of origin of this eomlnunieation. It may, for instance, be selected as ex- pressive of one of the great formative relationships of the earlier part of the patient's life, as in the following eommunieation, in which the patient is reliving her early relationships with her mother :
"Everything about me was wrong--the way I acted, the way I spoke, the way I dressed.., everything, everything I did. Many times she [the patient's mother] would just talk and talk and talk, and . . . well, I ean't go thinking up these things."
Or it may be drawn from a long-eontinuing elimate of rejection, insecurity, or hostility whieh prevailed during a critical early period in the patient's personality growth:
"Now that I think about it, seems to me that my parents had me just to even up the family . . . not because they wanted me 9 . . because of eourse their attitude towards me . . . Gee, I don't remember the boys getting as much hell as I did.., or my sister." The signifieanee of the eue eommunieation must be assessed, not only in terms of the therapist's conception, but also in terms of the patient's response. The two do not neeessarily eoineide.
The second is the more realistic guide. The following is an example of the patient's immediate response
to the implanting of a eae eommunieation. For the purposes of presentation, a response at the upper level of intensity has been seleeted. The ease is that of a woman suffering from anxiety
D. E W E N CAMERON~ IVi.D. 705
hysteria with many conversion symptoms. The cue communica- tion ran as follows:
"I stayed home all the time when my mother lived. I stayed with her.., didn't want to leave her. I was always left staying home with her and... I didn't have any life like all.., the other girls."
On the first implanting on January 4, 1955, the patient, who had come in that day and rather gaily said that she had nothing on her mind and nothing to talk about, was silent. At the end of five sdnutes she said, "It makes me nervous, you'd better stop it... it makes me feel bad." She was now restless and anxious and very different from the gay person she had been when she came at the beginning of the hour. At eigl~t minutes: "Doctor doctor, I've had enough, please stop it." Holds head. Nine min- ut,es: "That's enough. It makes me nervous to hear that." Ten minut,es: "Why don't you stop it, doctor. I've heard enough. It is always the same."
At the end of 10 minutes, the patient was asked: "What did you think about it?" Answer : "It made me nervous all over again. Everything hurt me all over as it did before. My voice sounds like I am going to die." She then went on to bring out a great deal of new material, saying: ")~iy mother almost might not have had me, I was so quiet as a child." And again: "After my mother died, my father gave up his music and began to drink. I tried to take her place for him. I wanted so badly to please him and I cried every night and I tried to carry on. i kept everything very much to myself. My father was like a child. I had no friends by the time my mother died, I had stayed at home so much."
If the cue communication evokes too great a response from the patient, it will, in a measure, defeat its own purpose, since defenses will be erected which may take a considerable time to reduce.
The writer would like to state here clearly an answer to a question which he is sure will arise in everybody's mind. In two years of exploration into this new field, covering more than 100 cases, in only one has there been seen a possible persisting trauma resulting from the implant; and even here, current events ---such as the breakdown of a love affair and threatened deporta-
706 PSYCHIC DRIVING: DY~A~IIC IMPLA~:T
tion--undoubtedly contributed to, if they did not cause, the panic state through which the patient passed.
As an example of a cue communication which is not well chosen, the following is presented. It was selected earlier in the writer's experience and, as can be seen, is drawn from a period when the patient's personMity structure was already well developed; it is representative of current stress and is not expressive of those forces which brought about a formation of the early neurotic traits which have got the patient into continual dif~.culties through her insatiable seeking for affection and endless understanding:
"Well... because... I%obert doesn't care.., and I have always thought I would have it in time [a house] . . . and I have been very patient . . . and I don't know whether it has just suddenly 9 . . I realize now it is all so hopeless, thinking about it."
After considerable experimentation, two additional procedures which facilitate the establishment of the implant have been found. The first is tha~ the sound should be conducted to the patient's ears through headphones. This causes the patient to experience the driving with much greater impact, the more particularly since he frequently describes it as being like a voice within his head. For instance, one patient said: "I've heard enough. It goes right through my head." Another reported: "It's too close; it's horrible; I hear all the stuttering."
A second procedure is to produce a filtered record: that is, having a recording made of the cue communication with the emphasis first upon treble notes and then upon bass; or, again, with the emphasis upon a low volume or a high volume; or with spacing or repetition of key phrases; or with the introduction of an echo-back into the communication. All these variations serve to keep the patient continuously oriented toward each repe- tition and, hence, serve to diminish the most common defense-- not listening.
On November 9, 1954, the first attempt was made, using an ordinary record to implant the following communication:
"I was afraid of them all the time. I mean I didn't dare... talk anything over with them whenever I went out on a date or something like that . . . I mean a lot of kids . . . you know . . . they'd come home and tell everything they did and everything .,. I never.. 9I always felt as if I would be scolded, I mean if
D. E W E N CAMEIION~ M[.D. 707
I ever did mention what I had done and then I wouldn't do it." At the end of 10 minutes, the patient, who had shown no re- sponse, said, "Is that a record, doetorf' Asked what she felt, she said: "I had no feeling at all as I listened; I was thinking
of something else." The same communication was then set up in filtered form. To
this the patient's response was at once different. ,She eommented that she felt extremely tired after listening to it, that the voice sounded as though it were inside her head; and she said: "It brought back a lot of memories of my childhood days." A few weeks later, when it was used again, the patient said: "When I listen to that voice now, I feel like screaming and putting on a tantrum. The voice seems to scream at me all the time. It is like the voice of a stranger, though I know it is my own. It seems to say, 'I was afraid of being scolded.' It says it over and over again. It makes me think that even with my husband and my father and my father-in-law I have to hide things from them. I feel trapped. I feel I can't talk to anyone."
Experience shows that the implant can most readily be set up if the driving is carried out during the last 10 minutes of the psychotherapeutic period, the reason for this apparently being that best results are obtained if nothing is done to interrupt the ongoing response of the patient to the fresh implant--as would be the ease if one continued therapy afterward. It is some- times useful, however, to spend some five minutes asking the patient what fresh recollections the implant has brought up. This inm~ediately widens the area of the patient's response and probably tends to stabilize the implant.
A question which must be met at this juncture is: Why is it that statements which the patients have already made, had for- mulated in their own minds, and had listened to themselves utter- ing, should be so potentially disturbing when replayed to t h e m - f a r more so than when they first made them, never more than a week before and sometimes only 10 minutes before. This question has been explored in some detail and reported earlier. Discussion will be limited to three brief statements: (1) The work involved in listening is far less than the work involved in speaking; hence the patient, when listening, is much freer to respond to what he hears. (2) The law of the summation of subliminal stimuli
708 PSYCI-IIC DRIVI~rG : DYNA~[IC I~iPLANT
seems to be operative: The longer one listens to a statement, the more response it evokes. (3) In all of us, a defense is set up against responding to all the implications of what we say. This defense appears to be with respect to a synthesis of air- conducted and tissue-conducted sound. The recorder, making use as it does of air-conducted sound only, evades this defense.
A. Findings R,el;ative to Process of Setting up of Implant
Several factors governing the establishment of an implant have been identified:
Intensity of Response. The intensity of the response of the individual to the driving period tends to increase the dynamic character of the implant which is thus set up. This is true whether t h e response takes the form of tension, anxiety, hostility, un- happiness or any other facet of the intensification response. This statement must be qualified in that, as the area involved becomes progressively activated by the patient and worked through by him, the intensity of the response will, after having risen to its maximum intensity, graduMly decline. Factors limiting the in- tensity of the response are: the patient's defense, his stress toler- ance, and his capacity for desensitization. These will be discussed la~er.
Amount and R.epet#i:on of Driving. Repetition of the driving of the cue communication on subsequent days will reinforce the dynamic aspects of the implant. Less clear is what the optimum amount should be, either of the driving on any given day, or the frequency of the driving within a series of .days. The practice has been to limit driving to 10 or 15 minutes on any given day, as it is found that thereafter the patient usually succeeds in establishing defenses or becomes so disturbed as to be unwilling to continue. The repetition of the driving thus far has been limited to a maximum of once a week and a. minimum o~[ about once a month.
Defenses. The defenses against the setting up of an implant are essentially the defenses against psychic driving itself.* The chief of these defenses are: (a) inhibitory reaction to implanting by thinking of other things; (b) suppression of emotional reaction to the material; (e) denial of responsibility for the statement,
'~Cameron, D. Ewea: Ibid.
D. E W E N CAI~IEIIONj I~.D. 709
as where the patient states, "I listen to it as though it were a stranger talking"; and (d) misinterpretation; this is much less frequent, but on occasion patients succeed in completely reversing the sense of a statement, even when repeated 30 or 40 times, by changing it from an affirmative to a negation.
Methods of penetrating the defense which have been most successful are: (1) continued repetition; (2) the use of the ear- phones; and (3) the use of the filtered record, as indicated earlier in this paper. This last procedure, by its continuous shift in pitch, in volume, in spacing, and by other devices, penetrates the patient's defenses by repeated evoking of what Pavlov has termed in the animal the "orientation reflex." Other methods, such as psychic driving carried out during mild sodium amytal narcosis or during continuous sleep or during the induction phase of ni- trous oxide, have not been nearly so successful. In practice, the penetration of defenses has not been found to be a serious prob- lem.

1. Stress Tolerence. Knowledge concerning this is rather limited; but it would appear, from preliminary observations, that patients vary considerably in their ability to bear stress. Those who can tolerate stress well will, in general, show less tendency to react to psychic driving by the setting up of a lasting implant. On the other hand, those who tolerate stress very poorly are likely to respond, either by withdrawal from the driving situation alto- gether or by the setting up of powerful defenses.
   
2. Capacity for Desensitization. Concerning this phenomenon, there is still less information. But~ from experience in other fields, it would appear that here, again, patients vary considerably in their ability to desensitize themselves; and those who cannot de- sensitize themselves readily will show a persistence of the implant for longer periods.
   

B. Findings ReLativ:e to the Effects of the Dynamic Implan.t
Mobi:li.zation of Action Tendencies and Progressive Problem Identificc~tion. The dynamic implant, especially when reinforced by repeated driving, tends to mobilize more and more of the com- ponents of the community of action tendencies from which it was taken. These components tend to appear in the patient's awaxe- ness. This fact, in turn, facilitates problem identification by the
710 PSYCHIC DI~IVING : DYNAIViIC II~PLANT
patient and the therapist. This progress may be assessed in the following ways: (a) by the extent to which the patient thinks about the cue communication in the period between his treat- ments, and the extent to which his ruminating over the cue com- munication evokes new material; (b) by the new material which is evoked at the time of reinforcement of the implant--namely, by playing the material back again on a subsequent occasion; (c) possibly by general shifts in the behavior of ~he individual subsequent to implantation; for instance, it may be possible to demonstrate that the fact that the patient is now sleeping better is related tooreorganization brought about by the implant; (d) dreams and psyehologieM testing may also reveal the reorganiz- ing force being exerted by the hnplant.
The first two methods of assessment are obviously the most direct and scientifically satisfying.
Illustrative of the progressive problem identification brought about by the dynamic implant, is the case of a girl who had come to therapy suffering from long-term feelings of inadequacy, marked dependency and a highly ambivalent attitude toward the male figure. The cue statement was:
"... and there's . . . uh... there's still that tendency to idolize or despise.., that tendency still exists.., uh... I perhaps don't do either quite as strongly now.., or feel either, I should say... But...uh... there still is that feeling, that one is a king and the other is a piece of dirt. Well...I mean...uh.., as you very well know.., you know exactly the type of feltow that I go for, and.., uh... all others I just seem to have no use for."
Immediately after the first implanting, the patient stated: "I sound bitter and dissatisfied ; I sound as though I am reaching for something I can't have." A change in behavior took place follow- ing this first implanting. After reinforcement, a further change took pla~e, the patient saying that her boss whom she had hitherto found extremely attractive to her because of his ability and business drive was now no longer so;she did not think of him any more as being a tyeoon, and a love affair with him ter- minated. A third period of driving brought about no change at the time; but a week afterward the implant had most considerable consequences: She gave up, she sMd, the whole idea of a "king"; she had now fMlen in love with a man of her own age. Asked how
D. EWEN CAMERON~ 1Vf.D. 711
this came about, she said: "I simply made up my mind that since I can't get a 'king,' I would give myself a chance to like John. I don't put people on a pedestal like I used to.; I don't feel the same way I used to about the boss. I used to have a bitter grudge against my father for my troubles; now I see him as a weak person I don't admire."

1. Durability of Implant. The writer's experience has shown that the implant, if not reinforced, declines in its activity fairly rapidly after two weeks; although, on occasion, it can be found operative as long as two or three months after the first implant- ing. As indicated earlier in this paper, the intensity of the implant can actually be progressively increased by a suitable reinforce- ment at rates of once a week to once a month.
   
2. Shift.ing At~itud,es Towa.rd Cu.e Comm~nication. The writer has frequently encountered the interesting phenomenon of the according of negative values to the pattern of behavior repre- sented in the cue communication: "I hate my whining voice"; or: "I don't have to please people all the time; I'm not like that any more." This imparting of negative values is particularly likely to occur either after repeated implanting or with the progress of psychotherapy in general. A working premise concerning it is that, since the patient comes more clearly to identify the neurotic components in the cue communication and to organize more efficient behavioral patterns, he tends to reject the neurotic patterns and to express negative feelings toward them.
   
3. Mobilization of Action Tenc~e~c~es. An interesting question which arises is whether an implant can mobilize action tendencies laid down before the event embodied in the implant. Experience indicates that, while this does occur, it is much less usual than the mobilization of action tendencies laid down subsequent to the implant and derived from the basic situation outlined in the cue communication used in implanting.
   

By continued replaying of a cue communication, a persistent tendency to act in a way which can be predetermined in its general characteristics can be established. In other words~ by driving a cue communication, one can, without exception, set up in the patient a persisting tendency for that cue statement, and other
712 PSYCI-IIC DRIVING
components of the "community of action tendencies" from which it was drawn, to return to his awareness.

1. The dynamic implant thus established, and especially if re- inforced by repeated driving, tends to activate more and more of the components of the relevant community of action tend- encies. These components tend to appear in the patient's aware- heSS.
   
2. This materia]]y contributes to problem identification by the patient and the therapist, and, hence, facilitates the processes of therapeutic reorganization.
   
3. The dynamic qualities of the implant are functions of: (a) the amount and repetition of driving; (b) the intensity of the response; (c) defenses; (d) stress tolerance; (e) capacity for desensitization.
   

(5) The major continuing effects of the dynamic implant are: (a) progressive problem identification; (b) resulting reorganiza- tion of behavioral patterns; (c) negative evaluation of the neu- rotic patterns present in the cue communication used in driving.
Allan Memorial Institute of Psychiatry 1025 Pine Avenue, West Montreal 2, Canada

• Focus using your stamina on leveling characters, Lightcones and traces
• Look around for chests. They give gear that can be used before you start relic farming
• Do sidequests. They tend to give various rewards that help build characters
• Save (some) fuel for relic farming. This is up for preference, but having fuel when you start seriously relic farming will be helpful.
• You can start farming some relics at lvl 60. It is a little less efficient, but still good

• We both did dumb messy things as a kid, our bedrooms were a nightmarish disaster, our backpacks had stacks of paper from weeks earlier, permission slips went missing, etc.
  
  • His mom loved him, got him evaluated, and he started meds at 6 years old.
  • My parents called me a slob, punished me constantly, and my dad nicknamed me “the hero of destruction” (sounds better in Arabic)
• We both had behavior problems in school, not listening to the teacher, and not aware that we weren’t listening, cracking jokes, and seeming unmotivated to do schoolwork.
  
  • His mom encouraged him, and paid for tutors and test prep to make sure he got into a specialized high school
  • My parents punished me, and in my home country, teachers love to use public humiliation and corporal punishment to chip away at the bad kids' self esteem.
• We both were ruthlessly picked on by other students for seeming different. Got called names like the r slur and “sped” (special ed). Got pushed around and excluded from the other kids groups.
  
  • His mom marched into the principal's office, yelled at every teacher who didn’t stand up for her son, then moved him to a different school.
  • My parents didn't care. Before I knew the term “masking”, I started teaching myself how to do it. It didn’t work very well, so instead I started cutting :)