Sadlier oxford review answers level e
r/OverwatchUniversity: Discussion, Help and Guides
2016.05.10 17:11 r/OverwatchUniversity: Discussion, Help and Guides
/OverwatchUniversity is a subreddit for learning about the game Overwatch. Featuring VOD reviews, guides, answers for all your questions, and more!
2011.08.28 00:51 xtc46 A subreddit for general treadmill enthusiasm
A subreddit for general weight training discussion, focused on intermediate level and above in experience and strength, for those ranging from strength sport competitors, sports that benefit from weight training, or weight training enthusiasts. Or for people to tell WeaponizedSleep to eat more.
2009.06.06 16:41 Plasmie DOOM
Welcome to the Doom universe on Reddit!
2024.05.14 13:14 Soninetz VIVAHR Pricing: Cost Comparison and Value Analysis
 | Looking for a seamless solution to streamline your recruitment process without breaking the bank? Curious about how Vivahr's pricing can revolutionize your hiring strategy? Imagine maximizing efficiency while minimizing costs. With Vivahr's competitive pricing plans, you can access top-notch recruitment tools without compromising quality or budget. Ready to elevate your hiring game and attract top talent effortlessly? Dive into Vivahr's pricing options and unlock the gateway to unparalleled recruitment success. submitted by Soninetz to NutraVestaProVen [link] [comments] Useful Links: Key Takeaways
Understanding VIVAHR's Pricing StructureVIVAHR offers four main pricing plans: Starter, Essential, Grow, and Pro. Each plan comes with a range of features designed to streamline your recruitment process and attract top talent to your organization. Let's delve into each plan to understand its offerings better.1. Starter Plan: $89/mo.The Starter plan is ideal for small businesses and startups looking to kickstart their recruitment efforts. Priced at $89 per month, this plan offers the following features:
2. Essential Plan: $119/mo.The Essential plan offers more flexibility and features for growing businesses. Priced at $119 per month, this plan includes:
Most Popular 3. Grow Plan: $179/mo.The Grow plan is perfect for businesses looking to expand their recruitment efforts across multiple locations. Priced at $179 per month, this plan offers:
4. Pro Plan: $279/mo.The Pro plan is VIVAHR's most comprehensive offering, designed for businesses with advanced recruitment needs. Priced at $279 per month, this plan includes all the features of the Grow plan, plus additional functionalities such as:
Choosing the Right Plan for Your BusinessNow that you're familiar with VIVAHR's pricing plans and their respective features, how do you choose the right plan for your business? Here are some factors to consider:
Starting with a Free TrialBenefitsUsers can kickstart their Vivahr experience by signing up for the free plan, which offers a risk-free way to test all the platform's features. This opportunity enables companies to explore how Vivahr can streamline their recruitment process without any financial commitment.DurationThe free trial period lasts for 30 days, providing ample time for organizations to delve into Vivahr's functionalities and assess its compatibility with their hiring needs. During this period, users can navigate through the platform, create job postings, manage applications, and explore the careers page feature.Useful Links: Ease of AccessSigning up for the free trial is simple and straightforward. Users can easily register on the Vivahr website and gain instant access to the platform's tools and resources. This seamless onboarding process ensures that companies can swiftly integrate Vivahr into their recruitment workflow.FlexibilityOne of the key advantages of the free trial is the flexibility it offers. Companies have the freedom to experiment with different features, customize settings, and evaluate how Vivahr aligns with their specific hiring requirements. This hands-on experience empowers organizations to make informed decisions about upgrading to a paid plan in the future.Advantages of Choosing VivahrFull Customer SupportVivahr stands out for its commitment to full customer support, ensuring that users receive assistance every step of the way. Whether it's navigating the platform or troubleshooting issues, help is readily available.The automatic job syndication feature offered by Vivahr simplifies the process of reaching a wider pool of candidates. By automatically sharing job postings across various platforms, companies can attract more qualified applicants effortlessly. Unlimited Culture ProfilesOne significant benefit of using Vivahr is access to unlimited culture profiles. This feature enables businesses to create detailed profiles that reflect their company culture accurately. These profiles play a crucial role in making informed hiring decisions and finding candidates who align with the organization's values.
Final RemarksYou've gained a comprehensive understanding of Vivahr and its pricing options. Starting with a free trial allows you to experience the advantages firsthand, leading you to make an informed decision. Whether you're a small business or a large corporation, Vivahr offers tailored solutions that can elevate your recruitment process. Embrace the efficiency and effectiveness of Vivahr to streamline your hiring efforts and find the best talent for your team.Take action now and sign up for Vivahr's free trial to revolutionize your recruitment strategy. Elevate your hiring process, save time, and make confident decisions in selecting the right candidates. Don't miss out on this opportunity to transform the way you hire! Frequently Asked QuestionsWhat is Vivahr and how can it benefit my business?Vivahr is a comprehensive hiring software that streamlines recruitment processes. It offers features like candidate tracking, interview scheduling, and job posting to save time and improve hiring efficiency for your business.What are the pricing options available for Vivahr?Vivahr provides flexible pricing plans tailored to businesses of all sizes. From affordable monthly subscriptions to customizable enterprise solutions, there are options to suit your budget and specific hiring needs.Is there a free trial available for Vivahr?Yes, Vivahr offers a free trial period for you to explore its features and see how it can enhance your recruitment process. Sign up for the trial to experience firsthand the benefits of using Vivahr for your hiring needs.What advantages does choosing Vivahr offer over other hiring software?By selecting Vivahr, you gain access to a user-friendly platform with advanced tools that simplify candidate evaluation and streamline communication. The intuitive interface, robust features, and excellent customer support set Vivahr apart from other options in the market.How can I make an informed decision about using Vivahr for my recruitment needs?To make the best decision regarding Vivahr, consider factors such as your budget, company size, and specific hiring requirements. Take advantage of the free trial, explore pricing options, and assess how Vivahr aligns with your goals before committing to the software.Useful Links: |
2024.05.14 13:12 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to advancedentrepreneur [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 13:05 Soninetz Surveysparrow Pricing: Subscription Plans & Cost
 | Did you know that 72% of businesses overspend on survey software due to hidden costs? When it comes to pricing transparency, Surveysparrow stands out. Offering a straightforward and affordable pricing structure, Surveysparrow ensures no unexpected fees or surprises. With customizable plans tailored to suit different business needs, users can enjoy features like unlimited surveys, responses, and seamless integrations without breaking the bank. Say goodbye to budgeting woes and hello to cost-effective survey solutions with Surveysparrow's transparent pricing model. submitted by Soninetz to NutraVestaProVen [link] [comments] Useful Links: Key Takeaways
Choosing the Right PlanFeatures ComparisonWhen deciding on a Surveysparrow pricing plan, it's crucial to compare the features offered in each tier. Look at aspects like survey customization options, response quotas, and reporting capabilities. Consider your specific needs to ensure you select a plan that aligns with your requirements.https://preview.redd.it/3fca78gkjd0d1.png?width=688&format=png&auto=webp&s=1e38132ce38b232cf74a581b6f95f6d852c731a9 Level up your customer experience game! Get started with SurveySparrow's free trial today and watch your business flourish! 🌟 Scalability OptionsEvaluate the scalability options provided by different Surveysparrow pricing plans. Determine whether the plans allow for easy upgrades or downgrades based on your evolving survey needs. Flexibility in scaling up or down can be essential as your survey projects grow or change over time.Budget ConsiderationTake into account your budget constraints when selecting a Surveysparrow pricing plan. Compare the costs of various plans against the features they offer to find the best value for your money. Ensure that you are not paying for features that you won't use while still having access to all the functionalities you require.Features Across PlansPlan VarietiesSurveysparrow offers multiple plans tailored to different needs, including Basic, Premium, and Enterprise options. Each plan comes with distinct features and pricing structures.The Basic plan is perfect for individuals or small teams starting with online surveys. It offers essential features like unlimited surveys and questions, customizable themes, and basic reporting tools. Moving up to the Premium plan unlocks advanced functionalities such as logic branching, white-labeling options, integrations with popular apps like Zapier and Salesforce, and in-depth analytics. For larger organizations with complex survey requirements, the Enterprise plan provides top-tier features like priority support, dedicated account managers, advanced security protocols, and custom solutions tailored to specific business needs. Add-OnsIn addition to the core features of each plan, Surveysparrow also offers various add-ons for further customization. These include additional user seats for team collaboration, extra storage space for data-intensive projects, and premium support packages.Users can enhance their survey experience by incorporating add-ons that align with their unique requirements. Whether it's scaling up team collaboration or ensuring top-notch customer support, Surveysparrow's add-ons cater to diverse needs. Plan ComparisonFeatures OverviewSurveysparrow offers various pricing plans tailored to different needs. Basic plan is ideal for small businesses with limited features but affordable pricing. Premium plan includes advanced features like customization and branding options. Enterprise plan caters to large organizations with extensive survey requirements.Useful Links: Pricing DetailsThe Basic plan starts at $19 per month, offering essential features such as unlimited surveys and responses. The Premium plan is priced at $49 monthly, providing additional customization options and white-labeling capabilities. For the Enterprise plan, pricing is available upon request and includes advanced features like priority support and dedicated account management.Key DifferencesThe main variations among the plans lie in the number of surveys allowed, customization options, and support levels. While the Basic plan is suitable for simple surveys, the Premium and Enterprise plans offer more flexibility and branding opportunities.Choosing the Right PlanWhen selecting a plan, consider factors like your budget, survey complexity, and branding needs. Evaluate how many surveys you anticipate conducting monthly and whether you require advanced customization features.Add-ons and ExtrasCustomization OptionsSurveysparrow offers various customization options to enhance the user experience. Users can personalize surveys with branding elements, such as logos and colors. This feature helps in creating professional-looking surveys that resonate with the brand identity.Users can also take advantage of advanced question types like image choices, rating scales, and NPS questions. These options enable users to gather more detailed feedback from respondents. conditional logic allows for a more tailored survey experience based on respondents' answers. IntegrationsOne of Surveysparrow's strengths lies in its wide range of integrations with popular tools and platforms. Users can seamlessly connect Surveysparrow with applications like Slack, Google Sheets, and Zapier. This integration capability streamlines workflows by automatically syncing survey data with other systems.Security FeaturesFor users concerned about data security, Surveysparrow provides robust measures to ensure secure data handling. The platform adheres to GDPR compliance, safeguarding sensitive information provided by respondents. Features like SSL encryption protect data during transmission, maintaining confidentiality.FAQs AddressedCustomization OptionsSurveysparrow pricing offers various customization options, allowing users to tailor their plans to suit specific needs. Customers can choose from a range of features such as white-labeling, custom domains, and personalized branding, enhancing the overall user experience.Billing Cycle FlexibilityUsers have the flexibility to select their preferred billing cycle with Surveysparrow pricing, whether it's monthly or annually. This feature enables customers to manage their expenses effectively and choose a payment schedule that aligns with their budget requirements.Scalability and UpgradesSurveysparrow pricing provides scalability options for businesses of all sizes. Users can easily upgrade or downgrade their plans based on changing needs, ensuring they have access to the right features at all times. This scalability feature allows companies to adapt to growth without any hassle.Support and TrainingCustomers using Surveysparrow pricing benefit from dedicated support and training resources. The platform offers comprehensive guides, tutorials, and customer service assistance, ensuring that users can maximize the value of their investment in the software.SummaryYou've now gained a comprehensive understanding of SurveySparrow's pricing structure, plan features, comparisons, add-ons, and frequently asked questions. This knowledge equips you to make an informed decision tailored to your specific needs. Remember to leverage the detailed insights provided in each section to select the most suitable plan that aligns with your requirements and budget.Make sure to revisit this guide whenever you need clarity on SurveySparrow's pricing options or additional features. By utilizing this information effectively, you can optimize your survey creation process and maximize the value you derive from SurveySparrow's offerings. Stay informed, choose wisely, and make the most out of SurveySparrow's versatile solutions. Turn your customers into loyal fans! Try SurveySparrow for free and see the magic happen! 🎩✨ Frequently Asked QuestionsHow can I choose the right plan for my needs?To choose the right plan on Surveysparrow, assess your requirements like the number of surveys, respondents, and advanced features needed. Start with a free trial to test functionality before committing.What are the key features available across different plans?Surveysparrow offers essential features like customizable templates, real-time analytics, and multiple question types across all plans. Advanced features such as white-labeling, API access, and integrations are available in higher-tier plans.How does Surveysparrow pricing compare across different plans?Surveysparrow's pricing varies based on the features and customization options each plan offers. Higher-tier plans provide more advanced functionalities and greater customization options compared to basic plans.Are there any add-ons or extras available for Surveysparrow users?Surveysparrow offers add-ons like additional responses or custom branding beyond the standard plan features. These add-ons allow users to tailor their survey experience further to meet specific requirements.How are common FAQs addressed by Surveysparrow support?Surveysparrow provides comprehensive support through FAQs, tutorials, and a dedicated customer support team. Users can find solutions to common queries related to account setup, survey creation, data analysis, and more through these resources.Useful Links: |
2024.05.14 13:04 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to SEO_Digital_Marketing [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 13:01 Chemical-Fennel3577 NORTH AMERICA ANTI-OBESITY DRUGS MARKET SIZE, SHARE, TRENDS 2024-2032
This section should present a concise overview, capturing the essence of the report. Highlight the expected market growth at a CAGR of 9.30% from 2024 to 2032. Emphasize the key findings such as the major growth drivers, including an alarming rise in obesity rates and an increasing demand for new and effective anti-obesity medications with minimal side effects. Summarize the anticipated challenges and the strategic responses by key market players to these challenges.
submitted by Chemical-Fennel3577 to MarketingResearch [link] [comments]
Introduction
Define anti-obesity drugs as medications designed to help individuals lose weight or prevent weight gain. These drugs act through various mechanisms, such as appetite suppression, increased satiety, or reduced fat absorption. Clarify the scope of the report, which encompasses the analysis of market trends, regulatory environments, competitive landscape, and technological innovations across North America from 2024 to 2032. The objectives should be to provide stakeholders with comprehensive insights into the market dynamics, investment opportunities, and future trends. Methodologically, rely on a combination of primary and secondary research, including interviews with industry experts, analysis of company reports, and review of relevant medical and business journals.Market Overview
Provide a snapshot of the market’s current size, incorporating data from the past five years to show growth trends. Discuss how the obesity epidemic in North America has spurred demand for pharmaceutical interventions. Explore the psychological and sociological factors contributing to the market’s expansion, such as increasing public awareness of obesity-related health risks and the growing acceptance of pharmacological treatment over traditional weight-loss methods.Market Dynamics
Detail the dynamics of the market:- Drivers: Include the rising healthcare expenditure on obesity-related diseases, government initiatives like public health campaigns, and innovation in drug development leading to more effective treatment options with fewer side effects.
- Restraints: Discuss the high cost of new drug development and market entry, the rigorous and lengthy regulatory approval processes, and the public skepticism regarding the efficacy and safety of anti-obesity drugs.
- Opportunities: Highlight opportunities such as personalized medicine approaches to obesity treatment, expansion into emerging markets, and potential for lifestyle integration with digital health technologies.
- Challenges: Address issues like the competitive pressure from alternative non-pharmacological therapies (e.g., bariatric surgery), patent cliffs, and the ethical concerns over the medicalization of obesity.
Regulatory Landscape
Examine the specific regulations affecting the development and marketing of anti-obesity drugs in the U.S. and Canada. Discuss key FDA and Health Canada guidelines for clinical trials, drug approvals, and marketing. Analyze recent regulatory approvals and the impact of these on the market, including any controversies or recalls that have shaped regulatory strategies.Patent Analysis
Delve into the patent landscape, identifying key patents that have recently expired and those that are due to expire. Discuss the strategies companies might use to extend patent lifecycles. Analyze new patents filed, focusing on their potential market impact and the technologies they cover.Investment and Funding Analysis
Offer a deeper look at financial investments in the anti-obesity drugs sector, identifying major funding rounds and the investors involved. Discuss trends in venture capital investments and government or non-profit funding initiatives aimed at combating obesity.Partnerships and Collaborations
Examine recent strategic partnerships, their goals, and outcomes. Focus on collaborations aimed at research and development, cross-marketing agreements, or geographic expansion. Evaluate how these collaborations have affected market positions of the companies involved.Competitive Landscape
Provide a more detailed analysis of each key player mentioned. Discuss their strategic initiatives, such as mergers, acquisitions, and new product developments. Evaluate their financial performance, market share, and R&D investments. Analyze the strengths, weaknesses, opportunities, and threats (SWOT) for each player to give a rounded picture of the competitive environment.Market Segmentation
Further segment the market by patient demographics, such as age and gender, alongside the previous segments by drug type and distribution channel. This can provide insights into target marketing strategies and product development.Geographic Analysis
Deepen the geographic analysis by including not only the U.S. and Canada but also specific regions within these countries that may exhibit unique market dynamics due to local regulatory policies or health trends.Future Trends and Market Outlook
Speculate on future technological advancements, such as the integration of machine learning and AI in predicting treatment outcomes or personalized medicine. Discuss the impact of potential market entrants and predict how changes in consumer behavior could reshape the market.FAQ
1. What are anti-obesity drugs?
Answer: Anti-obesity drugs are pharmaceuticals designed to help individuals lose weight or prevent weight gain. They can work through various mechanisms, such as suppressing appetite, increasing feelings of fullness, or inhibiting fat absorption in the body.2. What is driving the growth of the anti-obesity drugs market in North America?
Answer: The primary drivers include the increasing prevalence of obesity, rising public health awareness, advancements in drug development, and growing demand for effective treatment options with minimal side effects. Government initiatives and increased healthcare spending on obesity-related conditions also contribute significantly to market growth.3. What are the major challenges facing the anti-obesity drugs market?
Answer: Key challenges include the high cost and complexity of new drug development, stringent regulatory requirements, competition from non-pharmaceutical treatments like bariatric surgery, and public skepticism about the effectiveness and safety of these drugs.4. How do regulatory agencies impact the anti-obesity drugs market?
Answer: Regulatory agencies like the FDA in the U.S. and Health Canada play a crucial role in approving new drugs, setting guidelines for clinical trials, and monitoring the safety of anti-obesity medications. Their decisions directly affect which drugs are available on the market and influence public trust in these treatments.5. What recent developments have there been in the field of anti-obesity drugs?
Answer: Recent developments include the approval of new drugs with novel mechanisms of action, significant investments in research and development by major pharmaceutical companies, and the introduction of personalized medicine approaches to treat obesity. Innovations in drug delivery systems and the integration of digital health solutions are also notable trends.2024.05.14 13:01 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to DigitalMarketing [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 13:00 AskScienceModerator AskScience AMA Series: I am a computer scientist at the University of Maryland. My research focus is on trustworthy machine learning, AI for sequential decision-making and generative AI. Ask me all your questions about artificial intelligence!
Hi Reddit! I am a computer scientist from the University of Maryland here to answer your questions about artificial intelligence.
Furong Huang is an Assistant Professor in the Department of Computer Science at the University of Maryland. She specializes in trustworthy machine learning, AI for sequential decision-making, and generative AI and focuses on applying foundational principles to solve practical challenges in contemporary computing.
Dr. Huang develops efficient, robust, scalable, sustainable, ethical and responsible machine learning algorithms that operate effectively in real-world settings. She has also made significant strides in sequential decision-making, aiming to develop algorithms that not only optimize performance but also adhere to ethical and safety standards. She is recognized for her contributions with awards including best paper awards, the MIT Technology Review Innovators Under 35 Asia Pacific, the MLconf Industry Impact Research Award, the NSF CRII Award, the Microsoft Accelerate Foundation Models Research award, the Adobe Faculty Research Award, three JP Morgan Faculty Research Awards and Finalist of AI in Research - AI researcher of the year for Women in AI Awards North America.
Souradip Chakraborty is a third-year computer science Ph.D. student at the University of Maryland advised by Dr. Furong Huang. He works on the foundations of trustworthy reinforcement learning with a focus on developing safe, reliable, deployable and provable RL methods for real-world applications. He has co-authored top-tier publications and U.S. patents in artificial intelligence and machine learning. Recently he received an Outstanding Paper Award (TSRML workshop at Neurips 2022) and Outstanding Reviewer Awards at Neurips 2022, Neurips 2023 and AISTATS 2023.
Mucong Ding is a fifth-year Ph.D. student in computer science at the University of Maryland, advised by Dr. Furong Huang. His work broadly encompasses data efficiency, learning efficiency, graph and geometric machine learning and generative modeling. His recent research focuses on designing a more unified and efficient framework for AI alignment and improving their generalizability to solve human-level challenging problems. He has published in top-tier conferences, and some of his work has been recognized for oral presentations and spotlight papers.
We'll be on from 2 to 4 p.m. ET (18-20 UT) - ask us anything!
Other links:
submitted by AskScienceModerator to askscience [link] [comments]
Furong Huang is an Assistant Professor in the Department of Computer Science at the University of Maryland. She specializes in trustworthy machine learning, AI for sequential decision-making, and generative AI and focuses on applying foundational principles to solve practical challenges in contemporary computing.
Dr. Huang develops efficient, robust, scalable, sustainable, ethical and responsible machine learning algorithms that operate effectively in real-world settings. She has also made significant strides in sequential decision-making, aiming to develop algorithms that not only optimize performance but also adhere to ethical and safety standards. She is recognized for her contributions with awards including best paper awards, the MIT Technology Review Innovators Under 35 Asia Pacific, the MLconf Industry Impact Research Award, the NSF CRII Award, the Microsoft Accelerate Foundation Models Research award, the Adobe Faculty Research Award, three JP Morgan Faculty Research Awards and Finalist of AI in Research - AI researcher of the year for Women in AI Awards North America.
Souradip Chakraborty is a third-year computer science Ph.D. student at the University of Maryland advised by Dr. Furong Huang. He works on the foundations of trustworthy reinforcement learning with a focus on developing safe, reliable, deployable and provable RL methods for real-world applications. He has co-authored top-tier publications and U.S. patents in artificial intelligence and machine learning. Recently he received an Outstanding Paper Award (TSRML workshop at Neurips 2022) and Outstanding Reviewer Awards at Neurips 2022, Neurips 2023 and AISTATS 2023.
Mucong Ding is a fifth-year Ph.D. student in computer science at the University of Maryland, advised by Dr. Furong Huang. His work broadly encompasses data efficiency, learning efficiency, graph and geometric machine learning and generative modeling. His recent research focuses on designing a more unified and efficient framework for AI alignment and improving their generalizability to solve human-level challenging problems. He has published in top-tier conferences, and some of his work has been recognized for oral presentations and spotlight papers.
We'll be on from 2 to 4 p.m. ET (18-20 UT) - ask us anything!
Other links:
- Website: https://furong-huang.com/
- Google Scholar page: https://scholar.google.com/citations?user=13yyuCcAAAAJ&hl=en
- Q&A on whether AI-generated content is detectable: https://cmns.umd.edu/news-events/news/ai-generated-content-actually-detectable
2024.05.14 13:00 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to ecommercemarketing [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 12:49 Soninetz Visual Quiz Builder Reviews: Features & User Experience
 | Looking for honest visual quiz builder reviews? Dive into our comprehensive guide where we contrast the top contenders in the market. Uncover the pros and cons of each platform to make an informed decision that suits your needs. Whether you prioritize customization options, user-friendly interfaces, or robust analytics, we've got you covered. submitted by Soninetz to NutraVestaProVen [link] [comments] Discover which visual quiz builder aligns best with your goals and budget. Say goodbye to endless searches and conflicting information - streamline your selection process with our expert insights. Make the right choice effortlessly and start creating engaging quizzes today! Useful Links: Key Takeaways
Exploring Visual Quiz BuilderKey FunctionalitiesCreate engaging quizzes quickly with drag-and-drop features. Customize quiz designs to match your brand's aesthetics. Incorporate various question types like multiple choice, true/false, and more.Visual Quiz Builder simplifies the quiz creation process with its user-friendly interface, allowing users to design interactive quizzes effortlessly. https://preview.redd.it/uogqw4vngd0d1.png?width=772&format=png&auto=webp&s=3bd555811e1f4a67a83a2973b9239a2d2e38ffa6 Captivate your audience and drive conversions like never before! Experience the power of Visual Quiz Builder with our Free Trial. 🌟 Standout FeaturesInteractive elements like images, videos, and GIFs enhance user engagement. Real-time analytics provide insights into participant responses.Compared to traditional quiz-building tools, Visual Quiz Builder offers a more dynamic and visually appealing experience for both creators and participants. Business BenefitsBoost audience interaction and retention through visually stimulating quizzes. Collect valuable data on customer preferences and knowledge gaps for targeted marketing strategies.Using Visual Quiz Builder can elevate your business's online presence by creating interactive content that resonates with your target audience. Deep Dive into Features and FunctionalityAdvanced FeaturesVisual Quiz Builder offers a range of advanced features that elevate the quiz creation experience. Users can incorporate multimedia elements like images, videos, and audio to make quizzes visually engaging. The platform supports various question types such as multiple-choice, true/false, and fill-in-the-blank for diverse quiz formats.Customization OptionsCustomization options play a crucial role in enhancing user engagement. With Visual Quiz Builder, users can personalize quizzes by selecting different themes, colors, and fonts to align with their brand identity. Furthermore, the tool allows for custom feedback messages based on quiz performance, adding a personalized touch to the user experience.Simplified Creation ProcessesVisual Quiz Builder streamlines complex quiz creation processes through intuitive design and user-friendly interfaces. The drag-and-drop functionality enables seamless arrangement of quiz elements, making it easy for users to build interactive quizzes without extensive technical knowledge. Moreover, the platform provides pre-designed templates for quick quiz setup, saving time and effort.Useful Links: Analyzing User ExperienceUser InteractionMerchants find Visual Quiz Builder intuitive, enabling them to create engaging quizzes effortlessly. The drag-and-drop interface simplifies quiz creation.Integration with E-commerce Platforms Visual Quiz Builder seamlessly integrates with popular platforms like Shopify and WooCommerce. This allows merchants to embed quizzes directly on their websites. Enhanced Data Collection By utilizing Visual Quiz Builder, merchants can gather valuable customer data through quiz responses. This data aids in understanding customer preferences and behavior patterns. Benefits of Enhanced Analysis
Merchant Opinions and SatisfactionPositive ExperiencesMerchants praise Visual Quiz Builder for its seamless integration and intuitive design. They appreciate the simplicity in creating engaging quizzes that resonate with their target audience.The app's ability to boost conversion rates and lead generation has left merchants thoroughly impressed. By leveraging the interactive nature of quizzes, they have seen a significant uptick in customer engagement and sales. User-Friendly InterfaceMerchants value the user-friendly interface of Visual Quiz Builder, which allows them to effortlessly navigate through the platform. The drag-and-drop features make it easy to customize quizzes according to their branding needs.Customization options offered by Visual Quiz Builder enable merchants to create unique and tailored experiences for their customers. This flexibility plays a crucial role in enhancing brand loyalty and driving repeat business. Understanding Pricing and SubscriptionsPricing StructureVisual Quiz Builder offers a transparent pricing structure, enabling users to select plans based on their needs. The basic plan provides essential features, while the premium plan includes advanced functionalities.The pricing is flexible, allowing businesses to scale up or down based on their requirements. Users can choose between monthly or annual billing cycles, providing flexibility in budget management. Subscription PlansVisual Quiz Builder offers various subscription plans tailored to different user needs. They range from individual plans for small businesses to enterprise solutions for larger organizations.Each subscription plan comes with a set of features and benefits designed to cater to specific user requirements. Users can easily upgrade or downgrade their plans as needed, ensuring scalability and cost-effectiveness. Cost-Effective NatureVisual Quiz Builder's cost-effective nature makes it an attractive option for businesses of all sizes. The platform's pricing is competitive compared to other similar tools in the market.Businesses can leverage Visual Quiz Builder's affordable pricing to create engaging quizzes without breaking the bank. This makes it a viable option for startups, SMEs, and large enterprises looking to enhance their audience engagement strategies. Final RemarksYou've now gained valuable insights into the world of visual quiz builders. From exploring features to understanding user experiences and pricing, you're equipped to make informed decisions. Remember, your choice should align with your specific needs and goals. Take your time to assess what matters most to you and your business before diving in.As you continue your journey in finding the perfect visual quiz builder, keep in mind the importance of user satisfaction, functionality, and pricing. Your decision holds the potential to enhance engagement and drive success. Stay curious, explore further if needed, and trust your judgment when selecting the ideal tool for your quiz creation endeavors. Say goodbye to guesswork and hello to personalized recommendations! Try our Visual Quiz Builder for free and see the magic happen. ✨ Frequently Asked QuestionsWhat makes Visual Quiz Builder stand out from other quiz tools?Visual Quiz Builder offers a user-friendly interface with customizable templates, multimedia support, and interactive features, making it engaging for both creators and participants. Its intuitive design sets it apart for hassle-free quiz creation.How can Visual Quiz Builder benefit content creators?Visual Quiz Builder streamlines the quiz creation process with its drag-and-drop interface, saving time and effort. The tool's visual elements enhance engagement, leading to higher participation rates and increased user interaction.Is Visual Quiz Builder suitable for beginners in quiz creation?Yes, Visual Quiz Builder is beginner-friendly with its easy-to-use features and intuitive design. Creators without technical expertise can quickly navigate the platform to create visually appealing quizzes that captivate their audience.Can users expect reliable customer support from Visual Quiz Builder?Visual Quiz Builder prides itself on offering responsive customer support to address any queries or concerns promptly. Users can rely on the dedicated support team for assistance with using the platform effectively and resolving any issues that may arise.How does Visual Quiz Builder ensure data security for users?Visual Quiz Builder prioritizes data security by implementing robust encryption protocols and secure storage measures. Users can trust that their information, including quiz content and participant data, is safeguarded against unauthorized access or breaches.Useful Links: |
2024.05.14 12:45 Errora403 PUBG MOBILE VERSION 3.2 UPDATE ANNOUNCEMENT
 | Report bugs here and earn rewards: https://pubgmobile.live/supportPUBG MOBILE will begin pushing out the update on 5/13 at 2:00 (UTC+0). Service will not be interrupted. To ensure a quick and smooth update, please be in a good network environment and make sure you have enough available storage on your device. Update Reward: Update the game between 5/13–5/27 (UTC+0) to get 3,000 BP, 100 AG, and a Mecha Warship Theme (3d). Key Updates
New Themed Mode: Mecha FusionAvailable: 2024/5/13 at 2:00 (UTC+0)–2024/7/9 at 20:59 (UTC+0)Supported Maps: Erangel, Livik, and Miramar (Ranked and Unranked) https://preview.redd.it/6m82y04sfd0d1.png?width=1384&format=png&auto=webp&s=a0ce25f8079e2fabcfe43c9bb5b98fb3d648170e New Mecha Vehicles
Brand New Environments
New Items
New Legendary Pilot ChallengeGet themed items, special vehicle cosmetics, Armamech dance emotes, special Elimination Broadcasts, and more by completing this difficult themed mode challenge.World of WonderAvailable: Releases with the versionhttps://preview.redd.it/p1fd1vgtfd0d1.png?width=1384&format=png&auto=webp&s=e85c32e7ca039909f454cf08cf359f0df7137de5 World of Wonder Updates
New Gameplay Devices
Gameplay Device Improvements
New Interactive Objects
Interactive Object Improvements
Controls & Interaction
Game Parameters
Other Updates
Classic UpdatesLivik Map Updates
Erangel Map Updates
Home UpdatesThe Home System is permanently available, and will be updated each version with interesting gameplay and building cosmetics.Home CompetitionSubmission Period: 2024/5/13 at 00:00–2024/6/1 at 8:59 (UTC+0)Selection Period: 2024/6/1 at 9:00–2024/7/1 at 9:00 (UTC+0)
Home Events
Home Building Updates
Home Resource & Content Updates
Metro Royale UpdatesAvailable: 2024/5/15 at 1:00 (UTC+0)Matchmaking: 2024/5/15 at 2:00 (UTC+0)
Firearm & Vehicle Improvements
General Improvements
System Improvements
New Season: Cycle 6 Season 18Available: 2024/5/18 at 2:00 (UTC+0)–2024/7/15 at 23:59 (UTC+0)https://preview.redd.it/4125d8rwfd0d1.png?width=1384&format=png&auto=webp&s=a74a0f8340ef11eecf1c7d4c0e9f9104b22ad806
All-Talent Championship S19Available: 2024/5/20–2024/7/4 (UTC+0)
Popularity Gift EventsNew Redemption Shop
Popularity Battle EventRegistration Period: 2024/5/14 at 00:00–2024/5/19 at 8:59 (UTC+0)Battle Period: 2024/5/19 at 9:00–2024/6/18 at 9:00 (UTC+0)
Team Popularity Battle EventRegistration Period: 2024/6/17 at 00:00–2024/6/23 at 8:59 (UTC+0)Battle Period: 2024/6/23 at 9:00–2024/7/9 at 9:30 (UTC+0)
Security & Game Environment ImprovementsAccount Security
Security Strategy Improvements
|
2024.05.14 12:42 Soninetz Supportbench Reviews: Ratings Breakdown, Pros & Cons
 | Looking for honest and insightful SupportBench reviews? Want to make informed decisions about customer support solutions? Dive into our comprehensive analysis of SupportBench desk to discover its features, benefits, drawbacks, and performance metrics. Get the inside scoop on this platform's performance, usability, and value for your business. Ready to uncover if SupportBench, with its tools, is the right fit for your customer service desk? Let's explore together! submitted by Soninetz to NutraVestaProVen [link] [comments] Useful Links: Key Takeaways
Overview of Supportbench ReviewsKey FeaturesSupportbench offers a comprehensive support process solution that streamlines support operations with a system. Its user-friendly interface simplifies desk management, enhancing efficiency. The platform integrates seamlessly with various tools, supportbench, system, pros, and customers for enhanced internal support.Revolutionizing Customer ServiceSupportbench has revolutionized customer service by providing real-time communication channels and automated workflows. It enables personalized interactions, boosting customer engagement and satisfaction levels.https://preview.redd.it/a1ucm6ldfd0d1.png?width=977&format=png&auto=webp&s=0ff93ab3b49c6ef8db0f32b4e2bda86b6a3e8215 Elevate your customer service game with Supportbench - Sign up for a free trial today! 🛠️ Impact on Businesses and Customer SatisfactionBusinesses leveraging Supportbench witness improved response times, better issue resolution rates, and increased productivity. The platform's analytics provide valuable insights for optimizing support strategies, leading to enhanced overall customer satisfaction.Analyzing Ratings and FeedbackUser SentimentSupportbench garners positive reviews for its customer satisfaction, response times, and user-friendly interface. Customers appreciate the platform's health scoring feature, which enhances their overall experience.Performance MetricsUsers highlight Supportbench's efficient ticketing system and analytics reporting, enabling businesses to track performance effectively. The platform's pricing structure is also commended for being transparent and competitive.Comparison with Competitors
Pros and Cons of SupportbenchAdvantagesSupportbench offers streamlined ticket management, ensuring efficient handling of customer queries and issues.Users benefit from customizable workflows that can be tailored to suit specific business needs, enhancing productivity. Useful Links: The platform provides real-time analytics and reporting tools, enabling businesses to track performance metrics effectively. With Supportbench, companies can integrate multiple communication channels like email, chat, and social media for seamless customer interactions. DisadvantagesOne limitation of Supportbench is the complexity of its setup process, which may require training for new users.e users find the interface slightly overwhelming initially due to the abundance of features available. Another drawback is the cost, as certain pricing plans may not be feasible for small businesses with limited budgets. Balancing Pros and ConsDespite its drawbacks, Supportbench's advantages such as streamlined ticket management and real-time analytics significantly enhance overall customer service efficiency. The customizable workflows and multi-channel integration further contribute to improved customer satisfaction levels. While there are challenges like setup complexity and costs, the platform's robust features ultimately outweigh these limitations, making it a valuable asset for businesses seeking enhanced customer support capabilities.Real User Experiences and TransformationsSuccess StoriesBusinesses utilizing Supportbench have reported remarkable improvements in efficiency and customer satisfaction. One such company, a leading e-commerce retailer, saw a 30% increase in response speed by leveraging the platform's real-time capabilities.Operational TransformationThe seamless user interface of Supportbench enabled another organization to streamline their support operations. By providing full visibility into service requests and workflows, they achieved a significant reduction in resolution times.Enhanced Customer SatisfactionThrough tailored customization options, Supportbench empowered a tech startup to enhance client interactions. This resulted in a notable boost in customer satisfaction scores and improved overall user experience.
Final RemarksIn wrapping up, you've delved into the world of Supportbench reviews, uncovering insights on ratings, feedback, pros, and cons. Real user experiences have shed light on the platform's transformative power. Now equipped with this knowledge, you can make informed decisions tailored to your specific needs and goals.As you navigate the realm of customer support solutions, remember that your unique requirements should guide your choices. Consider the aspects that matter most to you and align them with what Supportbench offers. Your journey towards enhancing customer interactions and streamlining support processes starts with understanding how this platform can elevate your operations. Dive in, explore further, and empower your support endeavors. Boost efficiency, delight customers! Test drive Supportbench today for smoother support operations 🌟 Frequently Asked QuestionsWhat is the general sentiment towards Supportbench based on reviews?Supportbench reviews generally express satisfaction with its features and usability. Users appreciate its efficiency in managing support tickets and providing a seamless customer service experience.How reliable are the ratings and feedback for Supportbench?The ratings and feedback for Supportbench are reliable as they come from real users who have experienced the platform's capabilities firsthand. The analysis of these ratings provides valuable insights into the strengths and areas for improvement of Supportbench.What are some advantages and disadvantages of using Supportbench?Pros of using Supportbench include its user-friendly interface, efficient ticket management, and customizable features. On the other hand, some users may find limitations in terms of advanced reporting functionalities or integration options.Can you provide examples of real user experiences with Supportbench?Real user experiences with Supportbench showcase how businesses have transformed their customer support operations. From streamlining workflows to improving response times, users highlight the positive impact of using Supportbench on their support teams.How does Supportbench contribute to transforming customer service experiences?Supportbench enables businesses to enhance their customer service experiences by centralizing support operations, improving response times, and fostering better communication between support agents and customers. The platform empowers teams to deliver efficient and personalized support services.Useful Links: |
2024.05.14 12:40 Specialist_Bake6514 Vapiano P3: Italian Food Made in Germany
 | The kitchen is on fire. Welcome to the final part of the Vapiano story where the tables are turning. In the first two episodes we followed Mark Korzilius' journey from setbacks to founding Vapiano, a groundbreaking restaurant concept, highlighting its fresh ingredients, dynamic atmosphere, and data-driven operations that drove rapid success. While achieving initial profitability and garnering attention from industry giants like McDonald's, Vapiano's global expansion has led to stellar revenue growth. However, it has also resulted in the emergence of numerous side projects (or distractions), operational challenges, increased costs, significant investments, and a notable accumulation of debt. This underscores the prioritization of top-line growth over profitable growth. We will continue on this thread and see how the story ends, but I would encourage you to read part one and two for better context. Vapiano P1: Italian Food Made in Germany (substack.com). Let's dig in. submitted by Specialist_Bake6514 to unpackbusinesses [link] [comments] Before Going Public We are now in 2015 and the year is a disaster for Vapiano's PR department. Employee time stamps are being manipulated, endless overtime for employees and high turnover in managerial roles are reported; mice in the kitchen and even rotten food allegedly found. The company is confronted with allegations of exceeding working hours among trainees in an article published by Welt am Sonntag, while the same outlet accuses Vapiano of manipulating punch times. The auditing firm PwC is commissioned to investigate the allegations and finds that there is no systematic approach but rather misconduct by individual employees, a mistake that’s being corrected. Internal however, investigations into stamp times are carried out regularly now and beyond its obvious reputational impact, this sucks up valuable management time and attention. In the summer of 2015 CEO, co-founder and investor Gregor Gerlach, who has been running the group since 2011 is stepping down and Jochen Halfmann is taking over. A new Vapiano People Program with an App is being developed with the aim to better interact with customers that will incorporate innovate features such as mobile pay. The German website sees a launch of new magazine to further promote the brand and there is now a full inhouse blogger and Instagram team being installed. In October the company buys seven restaurants from original co-founder, former co-investor and ex-president previously responsible for internation expansion Kent Hahne (2x Bonn, 3x Cologne, 1x Koblenz and one in Cologne that’s under construction). This package of Vapiano restaurants is very successful and generates net sales of more than 20 million euros in 2014. Hahne opened his first Vapiano restaurant in Cologne in August 2006 and in 2015 with his company apeiron AG, Hahne operates six L'Osteria franchise restaurants, a direct Vapiano competitor, and two self-owned restaurants GinYuu. Then in November of 2015, the next public relations bomb goes off with allegations regarding the company's quality standards. The company immediately investigates the issue through internal and external specialists but finds no evidence of any quality issues. Nevertheless, knowing that the group is now being closely watched, the company’s already in place hygiene standards are being reinforced. Additional audits and inspections are performed nationally. Further, all Vapianos worldwide are being audited twice by the partners SGS Institut Fresenius and SAI Global. Auditing software is purchased to simplify the implementation of the audits and the resulting measures. Apart from the external examinations, there is a food sampling plan in place being performed continuously. Again, all of this sucks up costs, management time and attention. With all these tumultuous developments the company’s growth engine is undeterred. Revenue grows by a whopping 50 million euros to 202 million euros, an increase of 33%. Impressive. While average spent per customer increases in all countries, the number of customers per day in Germany decreases by 3.3% partially due to the negative press towards the end of the year. Five own, four JV and 19 new franchise restaurants are added that year to the group, the total number of own managed restaurants grows to 51, there are 31 JVs and 84 franchises which bringing the total to 166 Vapiano restaurants. Global restaurant sales are now above 400 million euros. But while revenue grows by an astronomical 50 million euros, operating profits, alarmingly, shrink again. Gross margins are staying perfectly healthy above 75% but operating costs keep growing disproportionately fast. The Company’s outstanding debt jumps by almost 30 million, close to 85 million euros by the end of the year. With operating profits at 9.5 million euros, alarm bells should be going off right now. In Q4 of 2015, new CEO Jochen Halfmann introduces Strategy 2020. The new strategy includes five essential points. One, profitable growth in the newly defined core markets of Germany and Austria as well as in the UK, Netherlands, France and USA. Two, operational excellence through strict “best practice” management. Three, further development and digitalization of the concept considering guest feedback. Four, greater focus on long-term employee retention and five, building a modern and sustainable IT landscape. Sound’s good on paper but let’s see how things pan out. Vapiano's investments (capital expenditures) that year are primarily directed towards new restaurant openings, renovations of existing establishments, and share acquisitions in other Vapiano restaurants from franchisees or JV partners. A significant portion of funds is allocated to the digitalization of the guest experience, including the development of a new app scheduled for market release in 2016 and the implementation of a time recording system across all group restaurants. The world's first standalone Vapiano restaurant with a delivery service that year is built in Fürth, Germany. The company keeps expanding its presence in both inner-city locations and international markets, such as Shanghai, China. To finance all of this, the group has its own operating cash flow which comes in at 18 million while capital expenditures are 26 million euros plus 14 million for acquisitions. The funding gab is filled with 26 million euros of new debt and a seven-million-euro equity raise. At that end of the year and after the equity raise Gregor Gerlach (through his AP Leipzig GmbH & Co. KG entity) holds 30.1%, Hans-Joachim and Gisa Sander through their Exchange Bio GmbH hold 25.5% and the Tchibo heirs, Herz through their Mayfair Beteiligungsfonds II GmbH & Co. KG hold 44,4%. But for the first time the restaurant’s concept that was so successful to date is being questioned. Some customers are starting to mislike the operational flow of the concept itself. If you want pasta, you must queue for pasta. If you want pizza you stand in a different queue. A small side salad, yet another queue. "You spend more time carrying trays than an actress in Berlin-Mitte. The audience in the pasta limbo can only consist of people who have worked for an insurance company for a long time and, like Stockholm syndrome, they can no longer get away from the industrial canteen feeling," writes TV host Beisenherz provocatively. While overly harsh in his assessment he's not entirely wrong judging by customers venting their frustrations in forums and social media channels. It isn’t uncommon for those who ordered pizza to have already finished eating while there is little movement in the pasta queue. Long term that doesn't go down well, QSRs competitors like L’Osteria are handling this process differently, with much success. https://preview.redd.it/6cas01oked0d1.png?width=1200&format=png&auto=webp&s=2da6e0b4bc0e07dbee558de412feb414cd598d4a Tipping PointWhere are now in the year 2016 and things start to deteriorate visibility. Perhaps not for the leman’s eye but any business minded observer can see that there are problems under the hood. Yes, revenue grows yet another whopping 50 million to almost 250 million euros but half of that growth, comes from acquisitions of restaurants that the group didn’t already own 100%, which is now being fully consolidated within the group’s accounts. Here is a concrete example. In the past, Vapiano SE, the group’s top holding company held an indirect 50% stake in a French subgroup via the subsidiary VAP Restaurants SA, based in Luxembourg, and included this as an associated company in the Vapiano SE consolidated financial statements using the equity method. Due to the acquisition of additional shares in September of 2016, Vapiano SE's indirect share in the French subgroup increased to 75%. This means that Vapiano SE takes control of the French subgroup, which is therefore included in the group’s financial statements as part of the full consolidation. The revenue from the acquired subsidiary now recorded in the consolidated income statement amounts to 12.8 million euros. While that’s great for the top line, the loss of the fully consolidated entity equates to 0.2 million euros. Yes, you are buying revenue, but there are losses attached to them, not profits. A similar case is the Swedish entity that runs eight restaurants with revenue of 11.5 million euros but has losses of 235 thousand euros. So much for Strategy 2020 and “profitable” growth.That year the group’s operating profits are absolutely tanking, halving to 3.5 million euros. Operating profits are now a mere 1,4% of revenue. Remember original founder Mark Korzilius who talked about operating margins of 25% to 28% at the restaurant level? Yes, there are overhead costs for the organization that sits above the chain of restaurants, but operating margins that low indicates a course correction is needed. What’s telling is that in the annual report, in the management discussion section, the company starts talking about EBITDA as a proxy measure of profitability, rather than operating profit or net income. This wasn’t the case in the years before. Is this window dressing for an upcoming IPO? EBITDA is short for earnings before interest, tax, depreciation, and amortization. How can you measure profitability of a restaurant chain that absolutely and unequivocally needs capital investment to maintain its restaurant operations, the very source of cash generation, by simply excluding this maintenance charge (depreciation in the income statement)? Vapiano’s own annual report talks about the fact that existing restaurants must be rejuvenated from time to time and that new interior designs have to be implemented every few years. These things wear and tear, they go out of style, kitchen equipment breaks and needs replacement. This business absolutely needs maintenance capital expenditure, why anyone talks of profits before these maintenance costs is beyond me. Fun fact: in the previous annual report EBITDA is mentioned seven times, mostly around restaurant acquisitions and financing, not however as a profit indication for the group. In the new annual report, EBITDA is mentioned 28 times. Maybe it’s just me but belated Charlie Munger liked to call EBITDA: bullsh*t earnings. When in doubt I stick with Charlie. Interestingly, EBITDA for Vapiano keeps growing while operating and net profits keep falling. Operating cashflow for the group that year is about 21 million euros, but capital expenditure is 30 million and acquisitions for subsidiaries another 20 million. To finance these expenditures another 28 million euros of debt and 16 million of equity is raised. Net debt rises above 130 million euro. The operating cashflow of the group before any capital expenditures is 21 million euros. I am not sure free cash flow would be significantly positive after maintenance capex is paid out; it’s not broken out so we can’t be sure. Granted, I am not on the ground during this time, and I am not in the board room, I am simply reading what’s in front of me, but to me this is starting to look like a distressed situation. Regardless, the following year the company goes public. IPOWhere are now in the year 2017 and its Vapiano’s first year as public company. The company’s annual report reads the following “Sales revenue, like-for-like growth (LfL) and the earnings figures EBITDA and adjusted EBITDA are used as the most important financial performance indicators for controlling operational business activities.” The very same report however also says: “The majority of the group's investments regularly go towards opening new restaurant locations and modernizing existing restaurants. The latter are differentiated into regular replacement investments that occur during ongoing operations (Maintenance CAPEX) and fundamental investments in the renovation of a restaurant (Remodeling CAPEX). On average, a restaurant remodeling takes place nine years after opening.” It says it right there in their own report; every nine years a remodeling is taking place. Remodeling and updating is not cost free, so why exclude depreciation charges which reflect capital expenditures? I understand that perhaps you would want to strip out one-off opening costs, that’s fine and fair, but don’t go overboard.The number of restaurants increases by 26 (previous year: 13) to a total of 205. The increase consists of 27 new openings and one closure. Group revenue grows to an astonishing 325 million euros but here comes the shocker, operating profits turn negative to 25 million. Fine, strip out foreign exchange losses of 3 million, IPO costs of 5.8 million and new opening costs of 6.1 million and you still have 10 million euros of operational losses. All the while the debt load of almost 130 million hasn’t materially changed, so those operating losses are before a six-million-euro interest payment. 184 million euros are raised through the IPO of which 85 million go to the company. This money is earmarked for further expansion as the group has ambitions to almost double the footprint to 330 restaurants by the end of 2020. The company is currently not profitable on an operating basis, and still wants to expand aggressively? I don’t get it. The remaining 100 million euros of the IPO money raised is distributed to co-founder Gregor Gerlach and Wella heirs Hans-Joachim and Gisa Sander. The family office of the former Tchibo owners Günter and Daniela Herz with a 44% stake, don’t sell a single share. After the IPO, 32% of all the company’s shares are now in free float. One year later, in 2018, things get even worse. Revenue grows to 371 million, but operating losses mount to 85 million euros, that’s before interest expenses of 9 million. Even the beloved EBITDA figure turns negative, meaning the operating business before any expansionary or even maintenance capital expenditures is loss making. All regions are experiencing significant deterioration in their earnings profiles. Like for like sales are down 1% across the board. That’s revenue, not profitability. The question naturally arises: is the Group approaching its natural saturation point here or this operational by nature? The operating cash flow is now 9 million while financing cost are close to 7 million. That leaves 2 million for maintenance capital for 74 own restaurants and 76 joint ventures ones. Describing this as financially tight, would be an understatement. Things are not looking good at this point. Yet the company still grows restaurants by 26 new sites. 64 million euros are spent on acquisitions, new openings, and maintenance costs, financed through a 20 million-euro equity raise and 72 million of new debt. The Company now has net debt outstanding of over 160 million euros. After the equity raise and by the end of the year 2018, Mayfair owns 47.4%, VAP Leipzig, Gregor Gerlach’s entity owns 18.9% and the Sander couple own 15.5% of the company. Yes, the Sanders and Gerlach may have taken 100 million euros off the table, but they still have substantial skin in the game. Plus, Mayfair hasn’t sold a single share and instead injects more money into the company through the equity round. The stock has now fallen from its IPO price of 23 euros per share to under 6 euros by the end of 2018. Something must be done here. And indeed, there is pivot in strategy and a hard push for change. At last, the management team abandons its aggressive growth plan and curtails new openings significantly. Additionally, the team wants to run a thorough analysis of weak locations to then either discontinue or sell sites. In Europe, the operating focus will be put on corporate restaurants and joint ventures in major cities to ensure the ideal size and location to match the respective demographic target group. Outside of Europe, the franchising business is being expanded and at the same time a consolidation of the existing corporate and joint venture markets is being sought. All future investments will be reviewed to achieve higher rates of returns on new openings. Investments are also being made in the renovation of older restaurants. The goal in the future is to also open smaller formats, like Mini-Vapianos (less than 400 square meters) or Freestander at prominent transportation hubs outside city centers (currently in Fürth and Toulouse) to cater to individual location requirements, and to enter new partnerships. I am not sure why management hasn’t stopped all expansion altogether, bringing the ship in order first, getting profitable, clean up, all hands-on deck before considering any further expansions whatsoever. But again, it’s easy to comment from the sidelines; maybe they saw white spaces that would be covered by competing concepts if they weren’t moving fast and aggressively enough. Although pushing internationally means competing with local players such as Jamie's Italian, Prezzo, Pizza Express, Wagamama, Nando's and many more which brings in its own dynamic. Management also aims to enhance guest satisfaction. This involves refining operational processes, reorganizing the support center, and refocusing on the core offering: providing fresh and high-quality Italian food at affordable prices for a broad audience. The group also aims to reduce waiting times, especially during lunch, while also improving the evening atmosphere. There is even what I would call an evolution, away from Vapiano’s original concept, reorientating the customer journey. The ordering flow is being changed, offering guests synchronized preparations of all dishes while eliminating wait times at the cooking stations. The open show kitchen remains, staying true to original mantra of freshness and transparency but now guests can choose their preferred method of ordering through a mobile app, using a digital order point (kiosk), or by personally placing an order with a waiter. Guests can still freely choose their table and are then informed about the complete preparation of their order through a pager or their smartphone. This is a substantial deviation from the original concept, but a needed one. The group is also exploring and implementing the expansion of take-away and home delivery services but only at suitable locations, not universally across new openings. I am not sure why home delivery is even a priority here; it adds operational complexity. It’s better to clean up shop first and get back to the basics before adding new complexities. To be fair management does try to simplify. There are 49 different permanent dishes on the menu and additional 10 seasonal ones. Customers can choose from eleven different types of pasta. There is simply too much choice, and it makes orders complicated. The company announced to slim the menu down to its most popular and typical Vapiano dishes. There’s no need for an Asian salad at an Italian restaurant. "We have to go back to the roots, i.e. classic, honest Italian cuisine" says COO Everke. Regardless, in November of 2018, the supervisory board pulls the plug on CEO Jochen Halfmann and replaces him with Cornelius Everke. Everke himself has just become COO five months ago. Since 2017 he was responsible for international expansion. From 2011 to 2017 that role was filled by Mario Bauer – put a pin in that name, he’ll play a key role in the groups fate later. Then nine months later, in the middle of 2019, Cornelius Everke quits. He essentially concludes that his skillset and experience in the areas of internation expansion is no longer needed in the foreseeable future. To put it differently: Vapiano has moved from a growth story and has become a restructuring case, and other skills are required for that job. In June of 2019 Everke says the following “(we’ve) made a bit of a mistake when it came to foreign expansion”. No sh#t. Vapiano postpones the presentation of the 2018 annual financial statements three times in the spring of 2019, citing negotiations over an urgently needed loan of 30 million euros. It’s not until the end of May that a binding loan commitment comes through from the financing banks and major shareholders. We are now in August of 2019 and the corona pandemic is just around the corner. Supervisory board chief Vanessa Hall takes over as interim-CEO and things are unravelling. Visitor numbers are declining; originally, it was planned to sell the US business but halfway through the year the buyer cannot come up with the money. But not all restaurants are performing poorly. The group's poor figures contrast starkly as an example with the experiences of the Swiss-German franchisee, who runs six restaurants. The Sodano family in Switzerland pays Vapiano a royalty of 6% of sales for the use of the brand. Enrico Sodano explains in an interview that they operate largely autonomously from the licensor. If an “accident” were to occur, he could immediately replace the Vapiano sign with Sodano, he says. The family concluded the rents and contracts with employees and suppliers independently. The Sodano family have six locations in Bern, Basel and Zurich, around one million guests every year and 350 employees. Things are going well on the ground. The delivery service they’ve built is offering them a second income stream. Expansion into Winterthur, St. Gallen and Lucerne are being planned; small locations with 150 to 250 square meters and an attached delivery service. Originally, Vapiano restaurants used to be huge but for such a large restaurant to be profitable, 800 to 1,000 guests per day are needed. That’s possible in medium-sized cities, but not in smaller towns which is why the Vapiano group now also supports smaller formats. Back to our corporate drama. The 2019 annual report would be the last report the group files. By the end 2019 the outstanding debt of the company is at an astronomical 450 million euros. Revenue has grown by another 7%, produced by four net new openings through two JVs and two franchise restaurants but operating losses come in at 317 million euros. That sound like an absolute shocker at first but depreciation and amortization charges are 345 million, so that operating cash flow is actually positive but unfortunately capital expenditures and interest payments are so large that they are eating up all of the company’s operating cash flow. Then in the beginning of 2020 Corona hits with full force and the world shuts down. As a result of the measures to prevent further spreading of the virus, the group is forced to cease all global business operations (except in Sweden). While all these shutdowns are happening, the group is the middle of negotiating with its lending banks and main shareholders. There are additional financing needs for restructuring measures, even without a pandemic happening in the background. The situation is so dire that the company starts pleading to the German government to roll out the package of financial help more quickly. Unfortunately, it’s to no end. The rapid closure of restaurants and the resulting lack of operating cash inflows in conjunction with the additional financing requirements, lead to the company’s final knockout punch. In April of 2020, the Vapiano group officially files for insolvency proceedings. The end of an era. New BeginningsBecause of the pandemic, the majority of the group's subsidiaries in Austria, the Netherlands, Denmark, the United States, Sweden, and China also file for insolvency or seek liquidation. The US business never gets sold in the end and is wound down. In the summer of 2020, significant group divestments occur, including the sale of 75% shares in the group's French subsidiaries, shares in franchisor companies, Australian subsidiaries, German subsidiaries, associated companies, self-managed restaurants in Germany, and insolvency-related sales in the Netherlands, Great Britain, and Sweden. The buyer of the Vapiano brand and one of these bundles of Vapiano restaurants is company named Love & Food Restaurant Holding, a consortium led by Mario C. Bauer – a name I told you to remember. Bauer was a former Vapiano board member and led the national and international expansion, opening 200 sites in 33 countries from 2011 to 2017 until he was succeeded by Cornelius Everke. Bauer didn’t feel comfortable with the IPO at the time but clearly has a lot of managerial and entrepreneurial talent.The buyer consortium is an absolute A-Team comprised of European QSR top league hitters, including the founder of the Pret A Manger chain Sinclair Beecham; Henry McGovern, the founder and Ex-CEO of the giant international restaurant and foodservice operator AmRest; the Van der Valk Family that runs hotels and Vapiano restaurants in the Netherlands, and co-founder and ex-CEO Gregor Gerlach. The acquisition value is 15 million euros and entails 30 Vapiano restaurants in Germany, albeit that’s just the purchase price which comes on top of any capital investment needed to refresh and return the sites to its former glory. Nevertheless, just as a thought experiment, if you can get each site to 2 million euros of revenue and 400,000 euros in operating profit on average, which wouldn’t be an overly aggressively assumption given the company’s history, you’ve got yourself a package that can deliver restaurant-level operating profits of 12 million euros or more. It’s not disclosed how much capex was needed to refresh the operations, just that fact that the overall investment plus purchase price was a middle double-digit million-euro figure. Stil, it probably was a decent purchase. The same consortium buys Vapiano’s French business for 25 million euros just two weeks prior. After the transaction concludes, the master franchise is given to Delf Neumann and his Gastro & Soul GmbH. Neumann is an experienced operator, and he is ambitious to revitalise the brand with new services and products. For example, instead of pizza, the restaurants will be serving pinsa - a flatbread made from sourdough, wheat and rice flour, topped similarly to a pizza. It targets a more health-oriented customer base looking for a less calory heavy option. The menu overall is expanded by including a variety of vegan and vegetarian dishes. https://preview.redd.it/kpt7ea6red0d1.png?width=1242&format=png&auto=webp&s=c9930ced85ee364e9df414547cae06b47a03fc19 Today Neumann’s Gastro & Soul GmbH operates 18 Vapianos on its own account and has 29 franchise sites, amongst other brands. By the year 2021, Vapiano operates 191 restaurants in 34 countries. This is around 50 fewer sites than before the bankruptcy. The number of branches is particularly thinned out in Germany – from 80 to 55. Nevertheless, Vapiano's home country remains by far the largest market, followed by France with 35 restaurants and Austria with 15 locations. “We have shrunk ourselves to health,” says Bauer in the aftermath and there is no further shrinking planned. Quite the opposite, the smell of expansion is in the air again – pun intended. Not as aggressively as before and with a new menu and ordering process. Overall, the team around Bauer is filled with industry experts with knowledge and networks gained over decades who have a great track record, a long-term view, and the staying power to let Vapiano breath and finds its way back to success. The pressure of being a public company with all the associated quarterly, half-year and yearly disincentives have been removed. The menu is changed and extended with new types of pasta and sauces with significantly more vegetarian and vegan dishes available. Guests can order with restaurant staff, at terminals or on their phones and there are barcodes attached to the tables identify the respective seat. The food is brought to your table, all at the same time if you are in a group, no more annoyances with waiting in line. There is a plan for smaller, 350 square meter locations, with half the number of guests and significantly fewer staff and less set-up costs required to make the economics work. Locations that capitalize on remote work and increased demand for local lunch options, higher population density with shorter delivery routes and therefore cost-effective in house delivery services are targeted. And Bauer is testing the concept of ghost kitchens, which operate without a dining room or service staff, focusing solely on preparing food for delivery services, which for obvious reasons have a very different operational set up and footprint. Original founder Mark Korzilius however is not entirely convinced. He is not a fan of the pinsa for instance and he considers Vapiano's pizza as its cash cow, flagship product and believes that the core Vapiano proposition of Pizza, Pasta, Bar that has given the company its original success is being diluted. He instead admires the competitor L'Osteria, saying they’ve done a better job by focusing on Italian classics, especially the impressively large pizzas that sticks out beyond the plate is leaving every customer in awe. The guys who run L’Osteria are the same guys who have built Vapiano with him in the first place. Bauer on the other hand, like a true business leader, remains undeterred, stating that he is frequently asked whether Vapiano's restart was bold or foolish. He believes in entrepreneurship, franchising, in his experienced fellow partners and importantly the Vapiano concept. By the year 2024 you can find over 140 Vapiano branded restaurant in 27 countries across the globe, including locations far away from its birthplace like Australia, USA, Columbia, Chile, Bahrain, and Saudi Arabia. And why not? Italian food is, and will remain to be, incredibly popular. Vapiano offers fresh and tasty food at affordable prices in a good atmosphere. This combination of attributes should attract a lot of customers. It certainly has in the past. For more stories: WIP Thomas Weitzendoerfer Substack |
2024.05.14 12:01 AutoModerator Weekly book club by marmalada.org
This week's book club list is as follows (enjoy reading and comment which your favourite is below):
Love, marmalada
submitted by AutoModerator to bodychemistry [link] [comments]
- "Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More" by Vitale J., Len I.H. - If it seems like you work hard but never get anywhere, maybe the problem is something within you. Maybe the limitations holding you back come from inside you, not from the outside world. Zero Limits presents a proven way to break through those self-imposed limitations to achieve more in life than you ever dreamed.
- "The Probiotic Solution: Nature's Best-Kept Secret for Radiant Health" by Mark A., Dr Brudnak - In The Probiotic Solution, Dr. Mark Brudnak states a greater truth: "Disease begins from an imbalance in the body." Good health is a dance on the tightrope of balance. Lose your balance for long enough-and you plunge toward crisis-if not death. Find and maintain balance-and you can enjoy the fruits of a happy, healthy life. It's the law of nature.Whatever causes imbalance, causes ill health-be it cancer, heart disease, autism, diabetes or obesity.
- "The Bible secret of divine health" by Gordon Lindsay - In this book is revealed one of the greatest secrets of practical living found in the Bible. It recognizes Divine healing as God’s promise for the believer but—and this is important—it goes further. Much teaching on Divine healing misses the profound truth that God intends that his children should not be sick at all—that they should prosper and be in health even as their soul prospers.
- "The Low Carb Myth: Free Yourself from Carb Myths, and Discover the Secret Keys That Really Determine Your Health and Fat Loss Destiny " by Whitten, Ari; Smith, Dr Wade; D, M - Do Carbs Make You Fat, Hungry, and Lazy? Read to find out.
- "The Secret Language of Your Body: The Essential Guide to Health and Wellness" by Segal, Inna - The Secret Language of your Body is a comprehensive guide to healing. In this long-awaited book, Inna Segal unveils the secrets to understanding the messages of the body and reveals the underlying energetic causes of over 200 symptoms and medical conditions. This powerful handbook explores almost every conceivable part of the human body, delving deeply into the possible reasons for problems in any given area of the body and offering a unique, step-by-step method to assist in returning the body to its natural state of health.
- "Ikigai Diet: The Secret of Japanese Diet to Health and Longevity" by Sachiaki Takamiya - Are you interested in natural food, organic lifestyle, or macrobiotic diet? If so, this is a book for you. It has the most recent information on traditional Japanese dietary culture. If you want to be healthy, the optimal way is to model the best of the best in the field. Who are the healthiest people on the planet then? Well, Japan is considered to be the country with the longest life expectancy, and it is featured in many books including The Blue Zones and Ikigai.
- "Dumping Iron: How to Ditch This Secret Killer and Reclaim Your Health" by P. D. Mangan - How to Ditch This Secret Killer and Reclaim Your Health is a game-changer in health and fitness. The accumulation of excess iron in the body, a condition that affects perhaps the majority of adults, leads to much higher risk of heart disease, cancer, diabetes, obesity, brain diseases such as Alzheimer’s and Parkinson’s, and shorter lifespan. Dumping Iron shows how to measure your iron levels, what the test numbers mean, and how to go about lowering iron if necessary.
- "Breathe Smart: The Secret to Happiness, Health and Long Life" by Aaron Hoopes - Learn the secret Yoga and Tai Chi masters have known for centuries and discover one of the most fundamental dimensions of good health: proper breathing. Breathe Smart shows us how, through deep, conscious breathing we can raise the level of oxygen in the body and reap the benefits of increased energy, better health, and a stronger sense of well-being.
- "Ancient Secret of the Fountain of Youth Cookbook (Simple, Delicious Recipes for Health & Longevity)" by Devanando Otfried Weise - This book is excellent for those who wish to embrace Food Combining i.e. what has become known as the Hay Diet. It is where one avoids mixing starch-based foods and protein-based foods in the same meal.
- "The Calcium Factor: The Scientific Secret of Health and Youth" by Robert R. Barefoot; Carl J. Reich - Did you know that scientists have found that cancer thrives in an acidic medium, but cannot survive in an alkaline medium? Did you know that with vitamin and mineral supplements, you can lower the acidity of your body fluids and become healthy? Here's a challenge: If the answer to any or all of these questions is "No", then you owe it to yourself to read The Calcium Factor, not only for the sake of your own health, but for the sake of your family and friends.
Love, marmalada
2024.05.14 11:58 Alive_Kangaroo_9939 I am about to CCT - and have not gained anything from rotational training
I have been working in the NHS for 9 years now - 2 years foundation training, 2 years core training and 5 years of specialty training.
I am about to CCT and haven't gained anything from rotational training.
I have rotated in 7 different hospitals since I started. It took me at least 4 months to get used to the IT system, local policies and the more I progressed in my speciality training the more difficult it was to work around these changes as I was expected to make senior level decisions. Decisions which could have resulted in an adverse outcome. It scared me. I spoke to my TPD and got the answer we all get: " I did the same so can you "
I have school going children and had to settle and bought a house. I still had to drive upto an hour after on calls. I spoke to everyone I could and got the same answer - " I did the same so can you "
I fell asleep at the wheel post nights. I stopped over to sleep immediately. I wanted to come home. I wanted to see my children and spouse, even if they were asleep. It was the pandemic at that time and I was told " stay in the hospital accomodation if you are too tired to drive". I wanted to spend time with my family as I never knew I would make it home ( colleagues were dying life right and centre initially ) The trust local to my house was within walking distance and I wasn't rotated there till 3 years later.
I feel its time we all join forces and raise hell. The BMA is doing a lot of good work around MAPs and doctors pay. Let's get another survey out showing how rotational training affects doctors well being and patient safety.
Here is my solution 1. Trainees have to work in one teaching hospital. Fair enough. But that should be paired with only ONE DGH. 2. Speciality like resp need some speciality stuff which is available in one trust in the region - the TPDs can help establish the centres they must rotate in and allow Trainees to choose one district hospital local to them 3. This way trusts will work more to improve Trainees well being and ensure they remain popular among Trainees otherwise they will loose Trainees from the following year. In order for the TPD to be able to get an accurate review , they should have anonymous surveys which their Trainees fill out and are discussed in their speciality training committee meeting.
Why I think the BMA is better doing this. They're already overwhelmed but they're getting more and more popular among doctors. Non medics listen to their opinions ( MAPs survey results and PA in certain GP surgeries for example)
TDLR Rotational training is shit. It's not good for us. It's not good for patient care. Can the BMA possibly do a survey on this and publish the findings ?
submitted by Alive_Kangaroo_9939 to doctorsUK [link] [comments]
I am about to CCT and haven't gained anything from rotational training.
I have rotated in 7 different hospitals since I started. It took me at least 4 months to get used to the IT system, local policies and the more I progressed in my speciality training the more difficult it was to work around these changes as I was expected to make senior level decisions. Decisions which could have resulted in an adverse outcome. It scared me. I spoke to my TPD and got the answer we all get: " I did the same so can you "
I have school going children and had to settle and bought a house. I still had to drive upto an hour after on calls. I spoke to everyone I could and got the same answer - " I did the same so can you "
I fell asleep at the wheel post nights. I stopped over to sleep immediately. I wanted to come home. I wanted to see my children and spouse, even if they were asleep. It was the pandemic at that time and I was told " stay in the hospital accomodation if you are too tired to drive". I wanted to spend time with my family as I never knew I would make it home ( colleagues were dying life right and centre initially ) The trust local to my house was within walking distance and I wasn't rotated there till 3 years later.
I feel its time we all join forces and raise hell. The BMA is doing a lot of good work around MAPs and doctors pay. Let's get another survey out showing how rotational training affects doctors well being and patient safety.
Here is my solution 1. Trainees have to work in one teaching hospital. Fair enough. But that should be paired with only ONE DGH. 2. Speciality like resp need some speciality stuff which is available in one trust in the region - the TPDs can help establish the centres they must rotate in and allow Trainees to choose one district hospital local to them 3. This way trusts will work more to improve Trainees well being and ensure they remain popular among Trainees otherwise they will loose Trainees from the following year. In order for the TPD to be able to get an accurate review , they should have anonymous surveys which their Trainees fill out and are discussed in their speciality training committee meeting.
Why I think the BMA is better doing this. They're already overwhelmed but they're getting more and more popular among doctors. Non medics listen to their opinions ( MAPs survey results and PA in certain GP surgeries for example)
TDLR Rotational training is shit. It's not good for us. It's not good for patient care. Can the BMA possibly do a survey on this and publish the findings ?
2024.05.14 11:17 EndersGame_Reviewer Thoughts on The Truman Show (1998) directed by Peter Weir
After watching a good and thoughtful film, I enjoy doing some reading, thinking, and writing about it. The 1998 film The Truman Show (directed by Peter Weir) is the kind of film that I found myself watching twice in succession, and I've watched it several times since, because it is so intriguing. But is it a spiritual allegory, or is it just a good story, or perhaps something else?
This movie narrates the life of Truman Banks (Jim Carrey), who is unaware that his entire life on the island of Seahaven is completely constructed by a TV crew, and is part of a constantly running reality television program called The Truman Show, watched by millions 24/7 world-wide. But when Truman comes to realize that something is strange about his world, he makes plans to escape his artificially manipulated universe.
The premise is a clever one, and the film succeeds on the level of story alone. But what's particularly of interest to me are the profound philosophical and religious questions that the movie seems to ask. It raises age-old philosophical questions common in the field of epistemology, concerning what we can know about reality e.g. could I be deceived about what my senses and experiences are telling me about reality? But it also appears to explore many deep religious questions by means of allusions to Christian themes. Consider how the TV producer Christof (= Christ of) is the "creator" of Truman (= True Man), and functions as a god who controls his world.
This symbolism seems too strong to ignore. As a result there is considerable debate about the worldview behind the film, and whether it is intended to portray an atheistic or Christian worldview. I've found that reviewers who pick up on the Christian symbolism typically fall into one of two camps which come to opposite conclusions about the point of the film:
Certainly the rich symbolism in the film lends itself to an interpretation which gives the Christological imagery throughout the film a more important meaning than mere allusion. But neither of the above explanations is entirely satisfactory or consistent. Because how can Truman be a rebel who rejects God, and at the same time a Christ-like figure (he is depicted as crucified in the boat, and at the end walks on water and ascends into a stairway of heaven)? And how can Christoff be representative of a deterministic creator, and at the same time an anti-Christ? A consistent allegorical interpretation fails in its application, and should already be a hint that one is not intended.
Personally I think that the best solution is one which is neither overly critical nor overly charitable with respect to the Biblical imagery. Instead it is better to see the imagery as subordinate to other themes about the media and television.
Director Peter Weir has gone on record in more than one interview that the film is about television. Weir is of this conviction: "My attitude to television, personally, is too much of it is a bad thing." According to Weir: "And that's really at the heart of what the film looks at in a major way - this disturbance to our perception of reality, as a result of the immense entertainment and actuality coming at us, to the point where you can't differentiate anymore. News programs that are entertaining; video everywhere." Given Weir's remarks, I believe that the Truman Show is essentially a sharp criticism of the dangers of a false reality cultivated by the media, and a warning against losing our sense of reality.
Clearly Weir has chosen to portray the director Christoff as a creator figure very deliberately. But he does not use this image to push a religious agenda, but to give a social commentary about problems created by the modern media, which blurs the lines between appearance and reality.
In that regard, his analysis of television speaks to our time: to what extent is our perception of the world the result of manipulation by the media? And do we need to be liberated from the artificial reality of a TV world and return to the real world? I see this explanation as more plausible than one which sees the film as a simple spiritual allegory, or which interprets it as an indictment on reality television. It's also worth noting that the release of the movie predates much of the contemporary fascination with reality TV shows.
In short, I don't think the Truman Show is defending an atheist worldview or a Christian one. Instead it is merely employing Biblical themes and allusions as servants to its real theme and social commentary about the media and television. It has to be conceded that both Christoff's and Truman's characters have clear Christological symbolism. But the film is ambiguous about which of the two is to be identified as the Christ figure simply because it doesn't want us making a choice between them. Although the religious symbolism is too strong to ignore, in the end it is subordinate to the more central theme about the role of television and media in our culture, and is a means to an end rather than an end in itself.
So in my view, it's a mistake to see the film either as an attack on Christianity, or as a tool for Christian evangelism. That's not to say that the film doesn't raise interesting parallels on a religious levels, because it can spark interesting discussions about how a creator might watch over humanity, or how a Satan figure might deceive.
Ironically, the Truman Show has created its own deception: while appearances suggest it is a spiritual allegory, a closer look reveals that this perception is merely an illusion. It's first and foremost just a good story. But at the same time it is using spiritual imagery to raise important questions about the use of TV and the media.
submitted by EndersGame_Reviewer to TrueFilm [link] [comments]
This movie narrates the life of Truman Banks (Jim Carrey), who is unaware that his entire life on the island of Seahaven is completely constructed by a TV crew, and is part of a constantly running reality television program called The Truman Show, watched by millions 24/7 world-wide. But when Truman comes to realize that something is strange about his world, he makes plans to escape his artificially manipulated universe.
The premise is a clever one, and the film succeeds on the level of story alone. But what's particularly of interest to me are the profound philosophical and religious questions that the movie seems to ask. It raises age-old philosophical questions common in the field of epistemology, concerning what we can know about reality e.g. could I be deceived about what my senses and experiences are telling me about reality? But it also appears to explore many deep religious questions by means of allusions to Christian themes. Consider how the TV producer Christof (= Christ of) is the "creator" of Truman (= True Man), and functions as a god who controls his world.
This symbolism seems too strong to ignore. As a result there is considerable debate about the worldview behind the film, and whether it is intended to portray an atheistic or Christian worldview. I've found that reviewers who pick up on the Christian symbolism typically fall into one of two camps which come to opposite conclusions about the point of the film:
- Those who see it as a secular film, by portraying the Christian God as a cruel and harsh dictator who operates a deterministic universe from which we need to escape by rejecting God. According to this view, Truman's liberation is a depiction of the Fall, and promotes an atheistic lifestyle of rebellion against the Creator and an escape from Eden. Others have tried to be more charitable by interpreting it in line with Calvinistic theology, suggesting that the film depicts the tragedy rather than the triumph of sin, but this is implausible in view of how the Creator is portrayed negatively and how the final liberation is presented so positively.
- Those who see it as a criticism of secularism, by suggesting that Satan creates an artificial world for us, from which we need to escape by converting to the truth. According to this view, Truman's liberation promotes the need to escape the deception of Satan (the anti-Christ), and exchange it for a life lived in service to the true God. Some have even seen it as giving a positive message about Christianity, for if Seahaven represents an illusionary man-made Paradise, then Truman's decision to leave this old world behind is symbolic of a conversion experience, and he represents a Christ-like figure who models the way of salvation.
Certainly the rich symbolism in the film lends itself to an interpretation which gives the Christological imagery throughout the film a more important meaning than mere allusion. But neither of the above explanations is entirely satisfactory or consistent. Because how can Truman be a rebel who rejects God, and at the same time a Christ-like figure (he is depicted as crucified in the boat, and at the end walks on water and ascends into a stairway of heaven)? And how can Christoff be representative of a deterministic creator, and at the same time an anti-Christ? A consistent allegorical interpretation fails in its application, and should already be a hint that one is not intended.
Personally I think that the best solution is one which is neither overly critical nor overly charitable with respect to the Biblical imagery. Instead it is better to see the imagery as subordinate to other themes about the media and television.
Director Peter Weir has gone on record in more than one interview that the film is about television. Weir is of this conviction: "My attitude to television, personally, is too much of it is a bad thing." According to Weir: "And that's really at the heart of what the film looks at in a major way - this disturbance to our perception of reality, as a result of the immense entertainment and actuality coming at us, to the point where you can't differentiate anymore. News programs that are entertaining; video everywhere." Given Weir's remarks, I believe that the Truman Show is essentially a sharp criticism of the dangers of a false reality cultivated by the media, and a warning against losing our sense of reality.
Clearly Weir has chosen to portray the director Christoff as a creator figure very deliberately. But he does not use this image to push a religious agenda, but to give a social commentary about problems created by the modern media, which blurs the lines between appearance and reality.
In that regard, his analysis of television speaks to our time: to what extent is our perception of the world the result of manipulation by the media? And do we need to be liberated from the artificial reality of a TV world and return to the real world? I see this explanation as more plausible than one which sees the film as a simple spiritual allegory, or which interprets it as an indictment on reality television. It's also worth noting that the release of the movie predates much of the contemporary fascination with reality TV shows.
In short, I don't think the Truman Show is defending an atheist worldview or a Christian one. Instead it is merely employing Biblical themes and allusions as servants to its real theme and social commentary about the media and television. It has to be conceded that both Christoff's and Truman's characters have clear Christological symbolism. But the film is ambiguous about which of the two is to be identified as the Christ figure simply because it doesn't want us making a choice between them. Although the religious symbolism is too strong to ignore, in the end it is subordinate to the more central theme about the role of television and media in our culture, and is a means to an end rather than an end in itself.
So in my view, it's a mistake to see the film either as an attack on Christianity, or as a tool for Christian evangelism. That's not to say that the film doesn't raise interesting parallels on a religious levels, because it can spark interesting discussions about how a creator might watch over humanity, or how a Satan figure might deceive.
Ironically, the Truman Show has created its own deception: while appearances suggest it is a spiritual allegory, a closer look reveals that this perception is merely an illusion. It's first and foremost just a good story. But at the same time it is using spiritual imagery to raise important questions about the use of TV and the media.
2024.05.14 11:02 SaskiaKim Move to SharePoint Online: Key Reasons for Enhancing Business Operations in London SMBs
 | In today's dynamic digital realm, London's small and medium-sized enterprises (SMBs) consistently search for inventive measures to streamline operations and elevate productivity. One such solution that is gaining traction is SharePoint Online, a cloud-based platform Microsoft offers. Designed to enhance collaboration, communication, and data management, SharePoint Online presents a compelling proposition for London SMBs looking to stay ahead in the competitive market. SharePoint Online is a cloud-based platform Microsoft offers. Designed to enhance collaboration, communication, and data management, SharePoint Online presents a compelling proposition for London SMBs looking to stay ahead in the competitive market. submitted by SaskiaKim to u/SaskiaKim [link] [comments] Move to SharePoint Online Overview of SharePoint Online:
Enhanced Collaboration and Communication with SharePoint Online SharePoint Online presents an invaluable opportunity for London SMBs to revolutionise their collaboration and communication practices. Here is how making the move to SharePoint Online can facilitate teamwork and seamless communication within your organisation: Facilitation of Teamwork:
Seamless Integration with Microsoft 365: Enhancing Workflow with the Move to SharePoint Online In the digital landscape of today's London SMBs, the move to SharePoint Online represents more than just a shift in document management—it is a strategic leap towards a fully integrated and streamlined workflow. Highlighting Compatibility with Microsoft 365:
Secure Data Management and Compliance: Safeguarding Your Business with SharePoint Online Data security and compliance are paramount concerns for London SMBs in today's digital age. With the move to SharePoint Online, businesses can bolster their security posture and ensure compliance with industry regulations. Robust Security Features:
Scalability and Flexibility: Empowering Growth with SharePoint Online As London SMBs navigate the ever-changing business landscape, the ability to scale and adapt to evolving needs is essential for sustained success. SharePoint Online offers a scalable, flexible solution that empowers businesses to thrive in dynamic environments. Let us explore how making the move to SharePoint Online can accommodate growth and changing requirements: Catering to Evolving Business Needs:
Cost-Efficiency and Simplified IT Management: Unlocking Savings and Streamlining Operations with SharePoint Online In today's competitive business landscape, London SMBs constantly seek ways to optimise their operations while minimising costs. The move to SharePoint Online presents a compelling opportunity to achieve both objectives, offering cost efficiency and simplified IT management. Analysis of Cost-Saving Benefits:
Enhanced Mobile Accessibility and Productivity: Empowering Business Anytime, Anywhere London SMBs need solutions that enable flexibility and productivity in today's fast-paced business environment, regardless of location. SharePoint Online offers enhanced mobile accessibility, empowering businesses to access critical data and collaborate. Let us explore how making the move to SharePoint Online can revolutionise mobile productivity for London SMBs: Let us explore how making the move to SharePoint Online can revolutionise mobile productivity for London SMBs: Explanation of Mobile Accessibility:
Conclusion: Making the Move to SharePoint Online – A Strategic Imperative for London SMBs As we end, it is evident that the decision to move to SharePoint Online is not just a technological upgrade but a strategic imperative for London SMBs. Let us recap the six compelling reasons why making the move to SharePoint Online can transform your business, followed by an encouragement for businesses to consider the benefits of SharePoint Online and a call to action to explore this solution further with MSPs (Managed Service Providers) like Server Consultancy: Recap of the Six Reasons to Move to SharePoint Online:
Call to Action: If you are ready to explore SharePoint Online's possibilities for your business, we invite you to contact MSPs like Server Consultancy. Our team of experts can help you navigate the transition to SharePoint Online, ensuring a smooth and successful implementation that maximises your organisation's benefits. In closing, embracing SharePoint Online presents London SMBs with a strategic avenue to propel growth, foster innovation, and succeed in the digital era. Do not overlook SharePoint Online's transformative potential—seize the opportunity today with comprehensive IT support services and unlock boundless possibilities for your business. |
2024.05.14 10:51 mtufekyapan Marketing Guide For Shopify
Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn
What do you see here?
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.
Now it’s time to analyze them.
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
AIDA Sales Funnel Framework
Now we can continue with our hypothetical store example. We’re selling high-end, organic baby clothes on our store. We crafted our ICP, empathy map, work on branding and created our story.
We can create a educative e-book like “7 Harmful Chemicals Commonly Used in Baby Clothes and How to Avoid Them” and run some campaigns targeted new parents on social network (Facebook, Instagram or YouTube)
This ads will land on a landing page that gives brief information about why we should pay attention to chemicals in baby clothes for our little ones and make a promise like “I spend my last 5 years about researching chemicals on baby clothes and prepare this book for you and your little one”. Also there can be a quick video about our story explaining our expertise in this field and why we’re building this brand.
We can ask for their email address to share the book with them. When they enter their email address, we’ll send them this ebook.
After first email with the ebook, we can send a few more emails with easy to digest information about chemicals.
This will create an expertise image on our target customers and start to create a bond with them. Not a bad start, right?
At the same time we can use this content on our social media, right? Quick videos, infographics and posts about the chemicals in the baby clothes.
After getting a few thousands subscribers we can organize a webinar to answer questions. This will also a great content for re-used social media content and creating trust and expert image.
Then we can share a time-limited promotion with this people for a bundle. Like we’re running a campaign and these 5 chemical free baby clothes bundles 10% discounted until next week!
We can send emails about it and use this campaign for remarketing for only people who show interest in our e-book and webinar.
This is a very brief template of marketing plan.
Now let’s take a look at more common one.
Don’t forget that marketing strategy is not a hope. It’s a well documented plan of actions designed for turning strangers into customers.
Inbound Marketing Channels: With the inbound marketing your customers will find you and start the interaction. Most common channel for inbound marketing is organic search engine optimization.
After creating high quality content, when customers search something online, they can see your articles and first interaction happens.
Outbound Marketing Channels: With the outbound marketing you reach out to customers. Facebook/Instagram/YouTube ads, influencer marketing, display ads, podcast ads can be count in this category.
As you can imagine inbound marketing channels takes lot’s of efforts and time however over the time you’ll have organic marketing channel and it brings you customer without needing any budget.
Outbound marketing channels generally works with advertisement models and you need budgets to run these channels.
Most of time I recommend to start with outbound marketing channels and then invest inbound marketing channels overtime. Don’t forget to check Mastering Paid Ads For Shopify post.
Succesful marketing plans should be supported by high converting growth and conversion plans. Don’t forget to check Growth Guide For Shopify and Conversion Optimization Guide For Shopify too.
to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn
What do you see here?
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.
Now it’s time to analyze them.
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
This article first published at MarketingLib.
Don't forget to check Growth Suite on Shopify App Store.
submitted by mtufekyapan to GrowthSuite [link] [comments]
- Definition of Marketing
- Market Research, Competitor Analysis and Defining Your Target Market
- Brand Identity and How to Create Your Branding
- Go-to-Market Strategy and Defining Your Marketing Strategy
- Inbound and Outbound Marketing Channels
- Marketing Plan Template
- FAQs
Definition of Marketing
American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. SourceWhat do you see here?
- Marketing is not about activities, it contains activities, set of institutions and process.
- Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
- In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.
Market Research, Competitor Analysis and Defining Your Target Market
This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.
Market Research
How can we do the market research?Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.
Competitor Analysis
When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.Now it’s time to analyze them.
- Checkout their branding strategy.
- What are their value propositions?
- What is hot about them? Return guarantee, free shipping etc.
- What is not hot about them? Poor product or store design, low UX on the website, etc.
- What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
- Are there any partnership or influencer program they’re running?
- What is their Google/YouTube campaign strategy? Check it here.
- What is their Facebook/Instagram campaign strategy? Check it here.
Define Your Target Market
What do you say about our target market? Can all of new parents be our target market?Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics
- Age: 25-45 years old
- Gender: Primarily women, but also some men
- Education: College degree or higher
- Income: $75,000+ per household
- Location: Urban areas
- Occupation: Professionals, entrepreneurs, stay-at-home parents
- Values: Health, wellness, sustainability, social responsibility
- Lifestyle: Active, eco-conscious, family-oriented
- Interests: Organic food, natural products, children’s activities
- Media consumption: Social media, parenting blogs, magazines
- Shopping habits: Researches purchases thoroughly, values quality over price
- Concerns about harmful chemicals in baby clothes
- Difficulty finding stylish and affordable organic baby clothes
- Wants to make sustainable choices for their children
- High-quality, organic baby clothes that are safe and healthy for their children
- Unique and stylish designs that make their children look and feel good
- A brand that shares their values and commitment to sustainability
- Researches products online before making a purchase
- Reads reviews and testimonials from other parents
- Shops at specialty stores and online retailers
- Willing to pay a premium for quality and sustainability
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.
Brand Identity and How to Create Your Branding
I’ll follow the American Marketing Association (AMA) in here too.First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.
- Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
- Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
- Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
- Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.
Go-to-Market Strategy and Defining Your Marketing Strategy
So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.Now it’s time to work on go-to-market strategy and crafting our marketing strategy.
Go-to-Market Strategy
Let’s say you recently launched your Shopify store or add a new line of products.You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;
- Free shipping until X date.
- 5 different boy and girl bundle with 40% OFF to try our products.
Marketing Strategy
This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
AIDA Sales Funnel Framework
Now we can continue with our hypothetical store example. We’re selling high-end, organic baby clothes on our store. We crafted our ICP, empathy map, work on branding and created our story.
Example Marketing Strategy
First step we’ll work on attention step. Our focus is getting attention of our target market attention.We can create a educative e-book like “7 Harmful Chemicals Commonly Used in Baby Clothes and How to Avoid Them” and run some campaigns targeted new parents on social network (Facebook, Instagram or YouTube)
This ads will land on a landing page that gives brief information about why we should pay attention to chemicals in baby clothes for our little ones and make a promise like “I spend my last 5 years about researching chemicals on baby clothes and prepare this book for you and your little one”. Also there can be a quick video about our story explaining our expertise in this field and why we’re building this brand.
We can ask for their email address to share the book with them. When they enter their email address, we’ll send them this ebook.
After first email with the ebook, we can send a few more emails with easy to digest information about chemicals.
This will create an expertise image on our target customers and start to create a bond with them. Not a bad start, right?
At the same time we can use this content on our social media, right? Quick videos, infographics and posts about the chemicals in the baby clothes.
After getting a few thousands subscribers we can organize a webinar to answer questions. This will also a great content for re-used social media content and creating trust and expert image.
Then we can share a time-limited promotion with this people for a bundle. Like we’re running a campaign and these 5 chemical free baby clothes bundles 10% discounted until next week!
We can send emails about it and use this campaign for remarketing for only people who show interest in our e-book and webinar.
This is a very brief template of marketing plan.
Now let’s take a look at more common one.
- Post product photos on social media with lot’s of hashtags
- Run a Meta campaign without any targeting, land people on product detail page
- Give them WELCOME10 discount if they enter their email address
- Send them 15 emails in the next 5 days to maximize your sales.
Don’t forget that marketing strategy is not a hope. It’s a well documented plan of actions designed for turning strangers into customers.
Inbound and Outbound Marketing Channels
Inside the marketing strategy, channels plays a vital role. There are lot’s of ways to group channels. I’ll use most basic one.Inbound Marketing Channels: With the inbound marketing your customers will find you and start the interaction. Most common channel for inbound marketing is organic search engine optimization.
After creating high quality content, when customers search something online, they can see your articles and first interaction happens.
Outbound Marketing Channels: With the outbound marketing you reach out to customers. Facebook/Instagram/YouTube ads, influencer marketing, display ads, podcast ads can be count in this category.
As you can imagine inbound marketing channels takes lot’s of efforts and time however over the time you’ll have organic marketing channel and it brings you customer without needing any budget.
Outbound marketing channels generally works with advertisement models and you need budgets to run these channels.
Most of time I recommend to start with outbound marketing channels and then invest inbound marketing channels overtime. Don’t forget to check Mastering Paid Ads For Shopify post.
Succesful marketing plans should be supported by high converting growth and conversion plans. Don’t forget to check Growth Guide For Shopify and Conversion Optimization Guide For Shopify too.
to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn
- Definition of Marketing
- Market Research, Competitor Analysis and Defining Your Target Market
- Brand Identity and How to Create Your Branding
- Go-to-Market Strategy and Defining Your Marketing Strategy
- Inbound and Outbound Marketing Channels
- Marketing Plan Template
- FAQs
Definition of Marketing
American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. SourceWhat do you see here?
- Marketing is not about activities, it contains activities, set of institutions and process.
- Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
- In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.
Market Research, Competitor Analysis and Defining Your Target Market
This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.
Market Research
How can we do the market research?Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.
Competitor Analysis
When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.Now it’s time to analyze them.
- Checkout their branding strategy.
- What are their value propositions?
- What is hot about them? Return guarantee, free shipping etc.
- What is not hot about them? Poor product or store design, low UX on the website, etc.
- What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
- Are there any partnership or influencer program they’re running?
- What is their Google/YouTube campaign strategy? Check it here.
- What is their Facebook/Instagram campaign strategy? Check it here.
Define Your Target Market
What do you say about our target market? Can all of new parents be our target market?Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics
- Age: 25-45 years old
- Gender: Primarily women, but also some men
- Education: College degree or higher
- Income: $75,000+ per household
- Location: Urban areas
- Occupation: Professionals, entrepreneurs, stay-at-home parents
- Values: Health, wellness, sustainability, social responsibility
- Lifestyle: Active, eco-conscious, family-oriented
- Interests: Organic food, natural products, children’s activities
- Media consumption: Social media, parenting blogs, magazines
- Shopping habits: Researches purchases thoroughly, values quality over price
- Concerns about harmful chemicals in baby clothes
- Difficulty finding stylish and affordable organic baby clothes
- Wants to make sustainable choices for their children
- High-quality, organic baby clothes that are safe and healthy for their children
- Unique and stylish designs that make their children look and feel good
- A brand that shares their values and commitment to sustainability
- Researches products online before making a purchase
- Reads reviews and testimonials from other parents
- Shops at specialty stores and online retailers
- Willing to pay a premium for quality and sustainability
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.
Brand Identity and How to Create Your Branding
I’ll follow the American Marketing Association (AMA) in here too.First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.
- Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
- Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
- Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
- Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.
Go-to-Market Strategy and Defining Your Marketing Strategy
So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.Now it’s time to work on go-to-market strategy and crafting our marketing strategy.
Go-to-Market Strategy
Let’s say you recently launched your Shopify store or add a new line of products.You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;
- Free shipping until X date.
- 5 different boy and girl bundle with 40% OFF to try our products.
Marketing Strategy
This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
This article first published at MarketingLib.
Don't forget to check Growth Suite on Shopify App Store.
2024.05.14 10:45 katelovesmeiu Professional Challenger Coach Verified Metafy & Coachify Partner Eight Years of Coaching Experience Over 7.000 Sessions Held Over 4.000 Students US Collegiate Coach Guaranteed Improvement & Personalized Plans Available Coaching Subscriptions & Individual Sessions Discord > shelbion👑
Book Your Free Consultation Today! > Discord @ shelbion
Some of my notable achievements as a player include:
I've studied the techniques of renowned coaches, such as LS, MagiFelix, and others, and I've developed my unique coaching approach. So far, my approach has helped countless individuals, and over 20 teams advance their competitive play, across 5 different continents, including members of various College and University eSport Teams.
Some of my notable achievements include:
We hold various events on a weekly basis, including 1v1 & 5v5 tournaments, meme contests, and more. There are plenty of rewards to be won, including free coaching sessions with me. To join our community, visit https://discord.gg/RHW9BMxRd5 and message me upon joining to receive your role.
The First Session is designed to assess your current level of gameplay and identify areas for improvement. After conducting an analysis, I will create a Personalized Coaching Plan tailored to your specific needs. This plan will outline a series of sessions designed to maximize your improvement.
The Coaching Plan may include various session types, such as:
Payments are usually done through PayPal, however other forms of Payment such as Direct Transfer can be discussed.
Feel free to message me either on Discord or through a Direct Message on Reddit and I will come back to you as quickly as possible.
submitted by katelovesmeiu to LeagueMarket [link] [comments]
About Me
My name is Shelbion and I've been an avid League of Legends player for over a decade. In Season 4, I reached Challenger for the first time and even considered pursuing a professional career. However, after much reflection, I decided to pursue other challenges within the game.Some of my notable achievements as a player include:
- Reaching Challenger on multiple positions.
- Participating and winning in numerous SR and 1v1 tournaments.
- Playing for various teams(Amateur and Semi-Professional).
Coaching
With over 7.000 hours of coaching experience, I fall into the category of one of the most experienced individuals in the field. My experience, passion, and ability to identify your flaws and tailor each session to your needs make me stand out as a Coach.I've studied the techniques of renowned coaches, such as LS, MagiFelix, and others, and I've developed my unique coaching approach. So far, my approach has helped countless individuals, and over 20 teams advance their competitive play, across 5 different continents, including members of various College and University eSport Teams.
Some of my notable achievements include:
- Assisting a Diamond 2 player reach Challenger in just five weeks.
- Helping a Silver 2 player climb to Platinum in three weeks.
- Guiding a Diamond 3 player to Grandmaster in six weeks.
Subscription Based Coaching
- One Individual Session (Monthly)
- Group Sessions (Weekly) x2
- Priority Coaching - Price: 99.99 > 49.99$.
Verifications & Certifications
- Certified IFOEC (International Federation of eSport Coaches) Educator & Coach.
- Certified EHPI (eSports Health & Performance) Professional.
- University of Irvine eSport Specialization
- Verified Coachify & Metafy Partner.
Community
In addition to my experience as a Player, I am also the Founder of Noxus Coaching - a rapidly growing, educational community on Discord. Our community is a great place to find new friends to play with, have a good time, and most importantly, improve your skills.We hold various events on a weekly basis, including 1v1 & 5v5 tournaments, meme contests, and more. There are plenty of rewards to be won, including free coaching sessions with me. To join our community, visit https://discord.gg/RHW9BMxRd5 and message me upon joining to receive your role.
Podcast
- Podcast Appearance > https://youtu.be/4jn4FXOaOlE?si=98POLUJdJeSNnbiW
How Does it Work?
We will schedule an initial Interview during which we can discuss your goals and I can provide a more detailed explanation of my coaching services. This interview will typically last for 3-5 minutes.The First Session is designed to assess your current level of gameplay and identify areas for improvement. After conducting an analysis, I will create a Personalized Coaching Plan tailored to your specific needs. This plan will outline a series of sessions designed to maximize your improvement.
The Coaching Plan may include various session types, such as:
- Theory sessions: These sessions will cover key concepts such as wave management, vision, decision making, and more.
- Practical sessions: These sessions will either be VOD reviews or live games, and will be used to put theoretical knowledge into practice and analyze gameplay.
- Reviews: These sessions will occur periodically and will be used as checkpoints to track your progress and identify any additional areas for improvement.
Personalized Support (Available 24/7)
In addition to the structured coaching sessions, I offer personalized support to my clients on a 24/7 basis. Whether you have a specific question or just want to debrief after a tough game, I am always available to help. Simply message me and I will respond as quickly as possible.AvailabilityPricesPayments
I am able to cover any server and any timezone! Rates for both Private and Team coaching are negotiable. We will easily get the sessions to fit your budget and your needs.Payments are usually done through PayPal, however other forms of Payment such as Direct Transfer can be discussed.
Contact
Main form of contact is Discord on which you can find me at shelbion (Or Shelbion#8832)Feel free to message me either on Discord or through a Direct Message on Reddit and I will come back to you as quickly as possible.
2024.05.14 10:44 katelovesmeiu Professional Challenger Coach Verified Metafy & Coachify Partner Eight Years of Coaching Experience Over 7.000 Sessions Held Over 4.000 Students US Collegiate Coach Guaranteed Improvement & Personalized Plans Available Coaching Subscriptions & Individual Sessions Discord > shelbion👑
Book Your Free Consultation Today! > Discord @ shelbion
Some of my notable achievements as a player include:
I've studied the techniques of renowned coaches, such as LS, MagiFelix, and others, and I've developed my unique coaching approach. So far, my approach has helped countless individuals, and over 20 teams advance their competitive play, across 5 different continents, including members of various College and University eSport Teams.
Some of my notable achievements include:
We hold various events on a weekly basis, including 1v1 & 5v5 tournaments, meme contests, and more. There are plenty of rewards to be won, including free coaching sessions with me. To join our community, visit https://discord.gg/RHW9BMxRd5 and message me upon joining to receive your role.
The First Session is designed to assess your current level of gameplay and identify areas for improvement. After conducting an analysis, I will create a Personalized Coaching Plan tailored to your specific needs. This plan will outline a series of sessions designed to maximize your improvement.
The Coaching Plan may include various session types, such as:
Payments are usually done through PayPal, however other forms of Payment such as Direct Transfer can be discussed.
Feel free to message me either on Discord or through a Direct Message on Reddit and I will come back to you as quickly as possible.
submitted by katelovesmeiu to LeagueCoachingGrounds [link] [comments]
About Me
My name is Shelbion and I've been an avid League of Legends player for over a decade. In Season 4, I reached Challenger for the first time and even considered pursuing a professional career. However, after much reflection, I decided to pursue other challenges within the game.Some of my notable achievements as a player include:
- Reaching Challenger on multiple positions.
- Participating and winning in numerous SR and 1v1 tournaments.
- Playing for various teams(Amateur and Semi-Professional).
Coaching
With over 7.000 hours of coaching experience, I fall into the category of one of the most experienced individuals in the field. My experience, passion, and ability to identify your flaws and tailor each session to your needs make me stand out as a Coach.I've studied the techniques of renowned coaches, such as LS, MagiFelix, and others, and I've developed my unique coaching approach. So far, my approach has helped countless individuals, and over 20 teams advance their competitive play, across 5 different continents, including members of various College and University eSport Teams.
Some of my notable achievements include:
- Assisting a Diamond 2 player reach Challenger in just five weeks.
- Helping a Silver 2 player climb to Platinum in three weeks.
- Guiding a Diamond 3 player to Grandmaster in six weeks.
Subscription Based Coaching
- One Individual Session (Monthly)
- Group Sessions (Weekly) x2
- Priority Coaching - Price:
99.99> 49.99$.
Verifications & Certifications
- Certified IFOEC (International Federation of eSport Coaches) Educator & Coach.
- Certified EHPI (eSports Health & Performance) Professional.
- University of Irvine eSport Specialization
- Verified Coachify & Metafy Partner.
Community
In addition to my experience as a Player, I am also the Founder of Noxus Coaching - a rapidly growing, educational community on Discord. Our community is a great place to find new friends to play with, have a good time, and most importantly, improve your skills.We hold various events on a weekly basis, including 1v1 & 5v5 tournaments, meme contests, and more. There are plenty of rewards to be won, including free coaching sessions with me. To join our community, visit https://discord.gg/RHW9BMxRd5 and message me upon joining to receive your role.
Podcast
- Podcast Appearance > https://youtu.be/4jn4FXOaOlE?si=98POLUJdJeSNnbiW
How Does it Work?
We will schedule an initial Interview during which we can discuss your goals and I can provide a more detailed explanation of my coaching services. This interview will typically last for 3-5 minutes.The First Session is designed to assess your current level of gameplay and identify areas for improvement. After conducting an analysis, I will create a Personalized Coaching Plan tailored to your specific needs. This plan will outline a series of sessions designed to maximize your improvement.
The Coaching Plan may include various session types, such as:
- Theory sessions: These sessions will cover key concepts such as wave management, vision, decision making, and more.
- Practical sessions: These sessions will either be VOD reviews or live games, and will be used to put theoretical knowledge into practice and analyze gameplay.
- Reviews: These sessions will occur periodically and will be used as checkpoints to track your progress and identify any additional areas for improvement.
Personalized Support (Available 24/7)
In addition to the structured coaching sessions, I offer personalized support to my clients on a 24/7 basis. Whether you have a specific question or just want to debrief after a tough game, I am always available to help. Simply message me and I will respond as quickly as possible.AvailabilityPricesPayments
I am able to cover any server and any timezone! Rates for both Private and Team coaching are negotiable. We will easily get the sessions to fit your budget and your needs.Payments are usually done through PayPal, however other forms of Payment such as Direct Transfer can be discussed.
Contact
Main form of contact is Discord on which you can find me at shelbion (Or Shelbion#8832)Feel free to message me either on Discord or through a Direct Message on Reddit and I will come back to you as quickly as possible.
2024.05.14 10:44 katelovesmeiu Professional Challenger Coach Verified Metafy & Coachify Partner Eight Years of Coaching Experience Over 7.000 Sessions Held Over 4.000 Students US Collegiate Coach Guaranteed Improvement & Personalized Plans Available Coaching Subscriptions & Individual Sessions Discord > shelbion👑
Book Your Free Consultation Today! > Discord @ shelbion
Some of my notable achievements as a player include:
I've studied the techniques of renowned coaches, such as LS, MagiFelix, and others, and I've developed my unique coaching approach. So far, my approach has helped countless individuals, and over 20 teams advance their competitive play, across 5 different continents, including members of various College and University eSport Teams.
Some of my notable achievements include:
We hold various events on a weekly basis, including 1v1 & 5v5 tournaments, meme contests, and more. There are plenty of rewards to be won, including free coaching sessions with me. To join our community, visit https://discord.gg/RHW9BMxRd5 and message me upon joining to receive your role.
The First Session is designed to assess your current level of gameplay and identify areas for improvement. After conducting an analysis, I will create a Personalized Coaching Plan tailored to your specific needs. This plan will outline a series of sessions designed to maximize your improvement.
The Coaching Plan may include various session types, such as:
Payments are usually done through PayPal, however other forms of Payment such as Direct Transfer can be discussed.
Feel free to message me either on Discord or through a Direct Message on Reddit and I will come back to you as quickly as possible.
submitted by katelovesmeiu to LeagueCoaching [link] [comments]
About Me
My name is Shelbion and I've been an avid League of Legends player for over a decade. In Season 4, I reached Challenger for the first time and even considered pursuing a professional career. However, after much reflection, I decided to pursue other challenges within the game.Some of my notable achievements as a player include:
- Reaching Challenger on multiple positions.
- Participating and winning in numerous SR and 1v1 tournaments.
- Playing for various teams(Amateur and Semi-Professional).
Coaching
With over 7.000 hours of coaching experience, I fall into the category of one of the most experienced individuals in the field. My experience, passion, and ability to identify your flaws and tailor each session to your needs make me stand out as a Coach.I've studied the techniques of renowned coaches, such as LS, MagiFelix, and others, and I've developed my unique coaching approach. So far, my approach has helped countless individuals, and over 20 teams advance their competitive play, across 5 different continents, including members of various College and University eSport Teams.
Some of my notable achievements include:
- Assisting a Diamond 2 player reach Challenger in just five weeks.
- Helping a Silver 2 player climb to Platinum in three weeks.
- Guiding a Diamond 3 player to Grandmaster in six weeks.
Subscription Based Coaching
- One Individual Session (Monthly)
- Group Sessions (Weekly) x2
- Priority Coaching - Price:
99.99> 49.99$.
Verifications & Certifications
- Certified IFOEC (International Federation of eSport Coaches) Educator & Coach.
- Certified EHPI (eSports Health & Performance) Professional.
- University of Irvine eSport Specialization
- Verified Coachify & Metafy Partner.
Community
In addition to my experience as a Player, I am also the Founder of Noxus Coaching - a rapidly growing, educational community on Discord. Our community is a great place to find new friends to play with, have a good time, and most importantly, improve your skills.We hold various events on a weekly basis, including 1v1 & 5v5 tournaments, meme contests, and more. There are plenty of rewards to be won, including free coaching sessions with me. To join our community, visit https://discord.gg/RHW9BMxRd5 and message me upon joining to receive your role.
Podcast
- Podcast Appearance > https://youtu.be/4jn4FXOaOlE?si=98POLUJdJeSNnbiW
How Does it Work?
We will schedule an initial Interview during which we can discuss your goals and I can provide a more detailed explanation of my coaching services. This interview will typically last for 3-5 minutes.The First Session is designed to assess your current level of gameplay and identify areas for improvement. After conducting an analysis, I will create a Personalized Coaching Plan tailored to your specific needs. This plan will outline a series of sessions designed to maximize your improvement.
The Coaching Plan may include various session types, such as:
- Theory sessions: These sessions will cover key concepts such as wave management, vision, decision making, and more.
- Practical sessions: These sessions will either be VOD reviews or live games, and will be used to put theoretical knowledge into practice and analyze gameplay.
- Reviews: These sessions will occur periodically and will be used as checkpoints to track your progress and identify any additional areas for improvement.
Personalized Support (Available 24/7)
In addition to the structured coaching sessions, I offer personalized support to my clients on a 24/7 basis. Whether you have a specific question or just want to debrief after a tough game, I am always available to help. Simply message me and I will respond as quickly as possible.AvailabilityPricesPayments
I am able to cover any server and any timezone! Rates for both Private and Team coaching are negotiable. We will easily get the sessions to fit your budget and your needs.Payments are usually done through PayPal, however other forms of Payment such as Direct Transfer can be discussed.
Contact
Main form of contact is Discord on which you can find me at shelbion (Or Shelbion#8832)Feel free to message me either on Discord or through a Direct Message on Reddit and I will come back to you as quickly as possible.
2024.05.14 10:34 ExternalFollowing I watched all 22 demos of OpenAI’s new GPT-4o. Here are the key takeaways we all should know.
GPT-4o was announced a few hours ago by OpenAI, and although the announcement livestream is great, the real gold nuggets are in the 22 demo videos they posted on their channel.
I watched all of them, and here are the key takeaways and use cases we all should know. 👍🏻
Why should you care? Imagine when you can hook up GPT-4o to something like the Meta Rayban glasses: then you can always have it teach you about whatever you are looking at. That can be a math problem, an object you want translated, a painting you want the history of, or a product that you want get the reviews of online. This single feature alone has incredibly many use-cases!
🔗 Video 7, Video 8
Why should you care? Their demo didn’t expound on the possibilities yet, but some of them can be…
Why should you care? What’s changed is that the AI can now “see” you. So instead of just giving feedback on what you say, it can also give feedback on how you say it. Layer this on top of an AI avatar and maybe you can simulate the interview itself in the future?
🔗 Video 11
Why should you care? Because of how conversational GPT-4o has become, the AI now helps not just with translating the words, but also the intonation of what you’re intending to say. Now pair this with GPT-enabled earphones in a few years, and you pretty much can understand any language (AirPods x ChatGPT, anyone?)
🔗 Video 3
Why should you care? Now this is definitely something that will happen pretty soon. Being able to “share screen” to your AI assistant can help not just with coding, but even with other non-programmer tasks such as work in excel, powerpoint, etc.
🔗 Video 20
Why should you care? Well there’s a couple of use cases:
Why should you care? Given GPT-4o’s access to vision, can you now have AI personal trainers for your pets? Imagine being able to have it connect to a smart dog-treat dispenser, and have the AI use that to teach your dog new tricks!
🔗 Video 12
Why should you care? The demo video is centered around harmonizing singing for some reason, but I think the real use case is being able to brainstorm with two specific AI personalities at once:
Why should you care? Imagine sending it the visual feed from something like the Meta Rayban glasses, and your AI assistant can literally describe what you’re seeing, and help you navigate your surroundings like never before (e.g. “is what I’m holding a jar of peanut butter, or a jar of vegemite?”). This will definitely be a game-changer for how the visually impaired lives their daily lives.
submitted by ExternalFollowing to ArtificialInteligence [link] [comments]
I watched all of them, and here are the key takeaways and use cases we all should know. 👍🏻
A. The Ultimate Learning Partner
What is it? Give GPT-4o a view of the math problem you’re working on, or the objects you want to learn the language translation of, and it can teach you like no other tool can.Why should you care? Imagine when you can hook up GPT-4o to something like the Meta Rayban glasses: then you can always have it teach you about whatever you are looking at. That can be a math problem, an object you want translated, a painting you want the history of, or a product that you want get the reviews of online. This single feature alone has incredibly many use-cases!
🔗 Video 7, Video 8
B. The Perfect Teams Meeting Assistant
What is it? Having an AI assistant during Teams meetings, whom you can talk to the same way you talk to your colleagues.Why should you care? Their demo didn’t expound on the possibilities yet, but some of them can be…
- having the AI summarise the minutes and next steps from the meeting
- having the AI look up info in your company data and documentation pages (e.g. “what’s the sales from this month last year?”)
- having the AI work on data analysis problems with you (e.g. “create a chart showing sales over the past 5 years and report on trends”)
C. Prepare for Interviews like Never Before
What is it? Have GPT-4o act like the company you’re interviewing for.Why should you care? What’s changed is that the AI can now “see” you. So instead of just giving feedback on what you say, it can also give feedback on how you say it. Layer this on top of an AI avatar and maybe you can simulate the interview itself in the future?
🔗 Video 11
D. Your Personal Language Translator, wherever you go
What is it? Ask ChatGPT to translate between languages, and then speak normally.Why should you care? Because of how conversational GPT-4o has become, the AI now helps not just with translating the words, but also the intonation of what you’re intending to say. Now pair this with GPT-enabled earphones in a few years, and you pretty much can understand any language (AirPods x ChatGPT, anyone?)
🔗 Video 3
E. Share Screen with your AI Coding Assistant
What is it? Share screen with your AI partner, and have them guide you through your work.Why should you care? Now this is definitely something that will happen pretty soon. Being able to “share screen” to your AI assistant can help not just with coding, but even with other non-programmer tasks such as work in excel, powerpoint, etc.
🔗 Video 20
F. A future where AIs interact with each other
What is it? Two GPT-4o’s interacting with each other, that sounds indistinguishable from two people talking. (They even sang a song together!)Why should you care? Well there’s a couple of use cases:
- can you imagine AI influencers talking to each other live on Tiktok? Layer this conversation with AI avatars and this will be a step beyond the artificial influencers you have today (e.g. the next level of lilmiquela maybe?)
- can this be how “walled” AIs can work together in the future? example: Meta’s AI would only have access to facebook’s data, while Google’s AI would only have access to google’s - will the two AIs be able interact in a similar fashion to the demo, albeit behind-the-scenes?
G. AI Caretaking?
What is it? Asking GPT-4o to "train” your petsWhy should you care? Given GPT-4o’s access to vision, can you now have AI personal trainers for your pets? Imagine being able to have it connect to a smart dog-treat dispenser, and have the AI use that to teach your dog new tricks!
🔗 Video 12
H. Brainstorm with two GPTs
What is it? The demo shows how you can talk to two GPT-4o’s at onceWhy should you care? The demo video is centered around harmonizing singing for some reason, but I think the real use case is being able to brainstorm with two specific AI personalities at once:
- one’s a Devil’s Advocate, the other’s the Angel’s advocate?
- one provides the Pros (the Optimist), the other gives the Cons (the Pessimist)?
- maybe Disney can even give a future experience where you can talk to Joy and Sadness from the movie Inside Out? - that would be interesting!
I. Accessibility for the Blind
What is it? Have GPT-4o look at your surroundings and describe it for youWhy should you care? Imagine sending it the visual feed from something like the Meta Rayban glasses, and your AI assistant can literally describe what you’re seeing, and help you navigate your surroundings like never before (e.g. “is what I’m holding a jar of peanut butter, or a jar of vegemite?”). This will definitely be a game-changer for how the visually impaired lives their daily lives.
🔗 Video 13
If this has been in any way useful, I hope you can check out RoboNuggets where I originally shared this and other AI-related practical knowledge! (The links to the video demos are also there). My goal is not "AI daily news", as there's already too many of those, but instead share useful knowledge for everyone to take full advantage of the new AI normal. Cheers! 🥚2024.05.14 10:28 softtechhubus How To Protect Your SEO Progress During a Website Redesign
 | https://preview.redd.it/5rggnvj9rc0d1.png?width=1920&format=png&auto=webp&s=99f979ea23c4ee1130aa6f5567008a11fd4e1d10 submitted by softtechhubus to u/softtechhubus [link] [comments] How To Protect Your SEO Progress During a Website RedesignI. IntroductionSearch Engine Optimization (SEO) is a critical aspect of any successful online business or website. It helps to increase visibility, drive organic traffic, and improve overall online presence. However, when it comes to a website redesign, there is a risk of losing hard-earned SEO progress if the process is not handled properly. A website redesign can involve changing the structure, content, and technical components, which can negatively impact your search engine rankings and organic traffic if not managed carefully.To protect your SEO progress during a website redesign, it's essential to follow a strategic approach that involves preparation, implementation, and monitoring. This article will guide you through the key steps to ensure that your website maintains its search engine visibility and continues to attract valuable organic traffic after the redesign. PreparationA. Conduct a thorough SEO auditBefore embarking on a website redesign, it's crucial to understand the current SEO performance of your existing website. Conducting a comprehensive SEO audit will help you identify the strengths, weaknesses, and opportunities for improvement. Here are some key steps to take:
B. Plan your redesign with SEO in mindOnce you have a clear understanding of your website's current SEO performance, it's time to plan your redesign strategy with SEO as a top priority. Here are some key steps to take:
C. Back up your websiteBefore proceeding with the redesign, it's essential to create a complete backup of your existing website. This backup should include all website data, content, images, databases, and any other relevant files. Having a backup will serve as a safety net in case any issues arise during the redesign process, allowing you to revert to the previous version if necessary.Backing up your website is a crucial step that should not be overlooked. It provides peace of mind and ensures that your valuable data and content are secure throughout the redesign process. ImplementationA. Work on a staging environmentWhen implementing the website redesign, it's recommended to work on a staging environment or a development server separate from your live website. This approach allows you to test and troubleshoot any potential issues without affecting your live website's performance or user experience.Working on a staging environment provides several benefits:
B. Match the structures of the old and new websitesOne of the most critical aspects of protecting your SEO progress during a website redesign is maintaining the existing URL structure as much as possible. Changing URLs can lead to broken links, lost link equity, and potential ranking declines if not handled correctly.To mitigate these risks, try to match the URL structure of your new website with the old one. If any URL changes are unavoidable, implement proper 301 redirects to ensure that search engines and users are seamlessly redirected to the new URLs. Implementing 301 redirects is crucial for preserving your existing link equity and preventing any potential ranking drops due to broken links or lost pages. Search engines will recognize the redirects and transfer the authority from the old URLs to the new ones. C. Optimize your content for target keywordsDuring the redesign process, it's essential to ensure that your content remains optimized for your target keywords. Search engines rely heavily on content relevance and quality when determining rankings, and neglecting content optimization can negatively impact your SEO performance.Here are some key steps to take:
D. Improve website speed and mobile-friendlinessIn today's digital landscape, website speed and mobile-friendliness are crucial factors that impact both user experience and search engine rankings. During a website redesign, it's an excellent opportunity to address these aspects and optimize your site for better performance.
E. Submit your new website to search enginesOnce the redesign is complete and you're satisfied with the new website's performance, it's time to submit it to search engines like Google, Bing, and others. This step helps search engines discover and index your new website more quickly, ensuring that your pages are properly crawled and ranked.Here are some steps to follow:
Monitoring and MaintenanceA. Monitor your SEO performanceAfter launching your redesigned website, it's crucial to monitor its SEO performance closely. Regular monitoring will help you identify any potential issues or declines in rankings, traffic, or other key metrics, allowing you to take corrective action promptly.Here are some key performance indicators (KPIs) to monitor:
Claude-3-Sonnet Poe B. Maintain and improve your backlink profileBacklinks are a crucial factor in search engine rankings, as they represent the authority and credibility of your website in the eyes of search engines. During a website redesign, it's essential to maintain and improve your backlink profile to protect and potentially enhance your SEO progress.
ConclusionProtecting your SEO progress during a website redesign is crucial to ensure that your online presence and visibility remain intact. By following the steps outlined in this article, you can navigate the redesign process while minimizing the risk of losing valuable SEO progress.To summarize, the key steps to protect your SEO progress during a website redesign include:
Remember, the world of SEO is constantly evolving, and it's essential to stay up-to-date with the latest best practices and guidelines. Regularly consult authoritative sources, attend industry events, and seek advice from experienced SEO professionals to ensure that your website remains competitive and visible in the ever-changing digital landscape. How To Protect Your SEO Progress During a Website RedesignI. IntroductionSearch Engine Optimization (SEO) is a critical aspect of any successful online business or website. It helps to increase visibility, drive organic traffic, and improve overall online presence. However, when it comes to a website redesign, there is a risk of losing hard-earned SEO progress if the process is not handled properly. A website redesign can involve changing the structure, content, and technical components, which can negatively impact your search engine rankings and organic traffic if not managed carefully.To protect your SEO progress during a website redesign, it's essential to follow a strategic approach that involves preparation, implementation, and monitoring. This article will guide you through the key steps to ensure that your website maintains its search engine visibility and continues to attract valuable organic traffic after the redesign. PreparationA. Conduct a thorough SEO auditBefore embarking on a website redesign, it's crucial to understand the current SEO performance of your existing website. Conducting a comprehensive SEO audit will help you identify the strengths, weaknesses, and opportunities for improvement. Here are some key steps to take:
B. Plan your redesign with SEO in mindOnce you have a clear understanding of your website's current SEO performance, it's time to plan your redesign strategy with SEO as a top priority. Here are some key steps to take:
C. Back up your websiteBefore proceeding with the redesign, it's essential to create a complete backup of your existing website. This backup should include all website data, content, images, databases, and any other relevant files. Having a backup will serve as a safety net in case any issues arise during the redesign process, allowing you to revert to the previous version if necessary.Backing up your website is a crucial step that should not be overlooked. It provides peace of mind and ensures that your valuable data and content are secure throughout the redesign process. ImplementationA. Work on a staging environmentWhen implementing the website redesign, it's recommended to work on a staging environment or a development server separate from your live website. This approach allows you to test and troubleshoot any potential issues without affecting your live website's performance or user experience.Working on a staging environment provides several benefits:
B. Match the structures of the old and new websitesOne of the most critical aspects of protecting your SEO progress during a website redesign is maintaining the existing URL structure as much as possible. Changing URLs can lead to broken links, lost link equity, and potential ranking declines if not handled correctly.To mitigate these risks, try to match the URL structure of your new website with the old one. If any URL changes are unavoidable, implement proper 301 redirects to ensure that search engines and users are seamlessly redirected to the new URLs. Implementing 301 redirects is crucial for preserving your existing link equity and preventing any potential ranking drops due to broken links or lost pages. Search engines will recognize the redirects and transfer the authority from the old URLs to the new ones. C. Optimize your content for target keywordsDuring the redesign process, it's essential to ensure that your content remains optimized for your target keywords. Search engines rely heavily on content relevance and quality when determining rankings, and neglecting content optimization can negatively impact your SEO performance.Here are some key steps to take:
D. Improve website speed and mobile-friendlinessIn today's digital landscape, website speed and mobile-friendliness are crucial factors that impact both user experience and search engine rankings. During a website redesign, it's an excellent opportunity to address these aspects and optimize your site for better performance.
E. Submit your new website to search enginesOnce the redesign is complete and you're satisfied with the new website's performance, it's time to submit it to search engines like Google, Bing, and others. This step helps search engines discover and index your new website more quickly, ensuring that your pages are properly crawled and ranked.Here are some steps to follow:
Monitoring and MaintenanceA. Monitor your SEO performanceAfter launching your redesigned website, it's crucial to monitor its SEO performance closely. Regular monitoring will help you identify any potential issues or declines in rankings, traffic, or other key metrics, allowing you to take corrective action promptly.Here are some key performance indicators (KPIs) to monitor:
Claude-3-Sonnet Poe B. Maintain and improve your backlink profileBacklinks are a crucial factor in search engine rankings, as they represent the authority and credibility of your website in the eyes of search engines. During a website redesign, it's essential to maintain and improve your backlink profile to protect and potentially enhance your SEO progress.
ConclusionProtecting your SEO progress during a website redesign is crucial to ensure that your online presence and visibility remain intact. By following the steps outlined in this article, you can navigate the redesign process while minimizing the risk of losing valuable SEO progress.To summarize, the key steps to protect your SEO progress during a website redesign include:
Remember, the world of SEO is constantly evolving, and it's essential to stay up-to-date with the latest best practices and guidelines. Regularly consult authoritative sources, attend industry events, and seek advice from experienced SEO professionals to ensure that your website remains competitive and visible in the ever-changing digital landscape. Recommended Course: Learn how to use SEO and WordPress to attract free traffic from Google in this free online course.Affiliate Disclaimer: Some of the links in this article may be affiliate links, which means that if you make a purchase through these links, I may earn a commission at no extra cost to you. I only recommend products or services that I have personally used and genuinely believe will add value to my readers. Your support through these affiliate links helps to keep this website running and allows me to continue providing valuable content. Thank you for your support! |