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Discuss RuneScape botting, scripting, and everything in-between!
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It's like /Socialism but better because we don't have any real socialists.
2024.05.14 13:23 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to SideProject [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 13:22 lazymentors Marketing & Social Media News you should care about today!
Top 6 Updates of last Week:
- Meta launches AI tools for ad creative creation and paid subscription tiers.
- TikTok sues US Government over divest-or-sell law.
- Pinterest launches Media Buyer Certification Course.
- X will soon allow advertisers to use AI for audience creation.
- Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
- Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.
Trending
- Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
- Google’s CEO responds to Search Quality Issues.
- Constellation Brands launches creative review for Corona Extra.
- Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
- Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
- Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
- Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
- Apple apologies for iPad Pro ‘Crush’ ad campaign.
- Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
- OpenAI’s pitch deck for publisher partnerships gets leaked.
- Hubspot posts $617.4 million revenue for the first quarter of the year.
- Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
- Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
- Sony and Apollo are in talks to acquire paramount.
TikTok 🎶
- TikTok is working on a collaboration feature similar to IG.
- TikTok shares new insights about brand and search experience on platform.
- TikTok to start auto-labeling AI-generated content to combat misinformation.
- TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
Instagram & Threads 🗂️
- Instagram continues to gamify content creation experience, to make people publish more.
- Threads adds view counts on posts.
- Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
- Influencers see more Instagram engagement with still images than Reels.
- Instagram is teasing a new creator revenue program ‘Spring Bonus’.
- Threads is testing cross-posting from Instagram globally.
- Instagram is testing an new UI for Carousels, with no dots.
- Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
Meta 😅
- Meta’s newly launched AI creative tools for advantage+ campaigns.
- The feature to create reels from existing content is coming to Meta Business Suite.
- Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
- Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
- Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
- WhatsApp launches new UI elements, giving the platform a new look.
- WhatsApp makes it easier to find new channels with categories.
X (Twitter) 🕹️
- X working on Analytics for X communities.
- Nintendo ends their X integration for Switch.
- X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
- Chat History is now live for Gork AI on web.
- X is adding a ‘cast’ button to the iOS app.
Youtube 🕹️
- YouTube outlines its measures to ensure EU Election Integrity.
- Youtube expands testing of ‘Jump Ahead’ premium AI feature.
- MrBeast is parting ways with Night Media, Talent Management Company.
- Youtube testing a new shopping feed in Youtube Shorts.
Google 🔦
- Google launches new ‘Saved Comparisons’ feature for Analytics.
- Google Shopping Ads get conversion annotations.
- Google Search results without SGE jump to 65%, up from 25%.
- Google hides search results count under tools section.
- Google shares Disavow link tool will go away at some point.
- Google is defending lack of communication around Search Updates.
- Google’s site reputation abuse policy enforcement started on Monday May 6th.
Agency News
- Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
- Omnicom is shuttering Honey & Sparks and the talent is being distributed.
- Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
- GE Lighting, a Savant company appoints Bakery as Social AOR.
- Rocket Cos. Puts its media account in review.
- We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
- Virgin Active appoints We Are Pi for global brand transformation.
- Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
- Warner Bros appoints BigSmall to launch streaming service Max.
- Lovesac appoints Hearts & Science as media AOR.
- BUNTIN appoints Trex as Media Agency of record.
- IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
- THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
- Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.
Brands & Ads 🏓
My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.- New Balance’s seven-minute film shares seven stories of its influence in subcultures.
- Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
- The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
- Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
- Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
- PG Tips launches their first campaign in eight years, starring Ashley Walters.
- Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
- Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
- Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
- Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
- Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
- EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
- Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
- McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.
AI 🤨
- OpenAI increase AI content transparency with launch of new detection tools.
- Etsy’s plan to improve delivery tracking using new ML model.
- Absolut & Copy Lab launch copyright-free diverse images for fashion content.
- OpenAI and Stack Overflow announced an API partnership.
- OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
- Eleven labs preview their music AI model.
Reddit & Pinterest
- Reddit announces new Public Content Policy, setting new parameters for data usage.
- Pinterest hires Former Levi’s CEO to Board of Directors.
Microsoft & LinkedIn
- Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
- Bing tests clear distinction between free and paid search results.
- LinkedIn shares new insights on measuring B2B marketing campaigns.
Marketing & AdTech
- Bluesky adds new features; DMs, Improved custom feeds, Video and more.
- Shopsense launches retail media platform for second-screen shopping.
- GAP names Fabiola Torres new global CMO.
- Ocean Outdoor becomes official OOH supplier to London Fashion Week.
- Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
- Constant Contact launches new AI feature for Brandkit and Campaign Builder.
- 160over90 launches Integrated Creator Commerce service with Lumanu.
- Omnicom announces major expansion in India.
- Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
- Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.
2024.05.14 13:20 lazymentors Marketing News you should care about today!
Top 6 Updates of last Week:
- Meta launches AI tools for ad creative creation and paid subscription tiers.
- TikTok sues US Government over divest-or-sell law.
- Pinterest launches Media Buyer Certification Course.
- X will soon allow advertisers to use AI for audience creation.
- Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
- Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.
Trending
- Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
- Google’s CEO responds to Search Quality Issues.
- Constellation Brands launches creative review for Corona Extra.
- Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
- Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
- Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
- Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
- Apple apologies for iPad Pro ‘Crush’ ad campaign.
- Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
- OpenAI’s pitch deck for publisher partnerships gets leaked.
- Hubspot posts $617.4 million revenue for the first quarter of the year.
- Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
- Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
- Sony and Apollo are in talks to acquire paramount.
TikTok 🎶
- TikTok is working on a collaboration feature similar to IG.
- TikTok shares new insights about brand and search experience on platform.
- TikTok to start auto-labeling AI-generated content to combat misinformation.
- TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
Instagram & Threads 🗂️
- Instagram continues to gamify content creation experience, to make people publish more.
- Threads adds view counts on posts.
- Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
- Influencers see more Instagram engagement with still images than Reels.
- Instagram is teasing a new creator revenue program ‘Spring Bonus’.
- Threads is testing cross-posting from Instagram globally.
- Instagram is testing an new UI for Carousels, with no dots.
- Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
Meta 😅
- Meta’s newly launched AI creative tools for advantage+ campaigns.
- The feature to create reels from existing content is coming to Meta Business Suite.
- Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
- Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
- Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
- WhatsApp launches new UI elements, giving the platform a new look.
- WhatsApp makes it easier to find new channels with categories.
X (Twitter) 🕹️
- X working on Analytics for X communities.
- Nintendo ends their X integration for Switch.
- X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
- Chat History is now live for Gork AI on web.
- X is adding a ‘cast’ button to the iOS app.
Youtube 🕹️
- YouTube outlines its measures to ensure EU Election Integrity.
- Youtube expands testing of ‘Jump Ahead’ premium AI feature.
- MrBeast is parting ways with Night Media, Talent Management Company.
- Youtube testing a new shopping feed in Youtube Shorts.
Google 🔦
- Google launches new ‘Saved Comparisons’ feature for Analytics.
- Google Shopping Ads get conversion annotations.
- Google Search results without SGE jump to 65%, up from 25%.
- Google hides search results count under tools section.
- Google shares Disavow link tool will go away at some point.
- Google is defending lack of communication around Search Updates.
- Google’s site reputation abuse policy enforcement started on Monday May 6th.
Agency News
- Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
- Omnicom is shuttering Honey & Sparks and the talent is being distributed.
- Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
- GE Lighting, a Savant company appoints Bakery as Social AOR.
- Rocket Cos. Puts its media account in review.
- We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
- Virgin Active appoints We Are Pi for global brand transformation.
- Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
- Warner Bros appoints BigSmall to launch streaming service Max.
- Lovesac appoints Hearts & Science as media AOR.
- BUNTIN appoints Trex as Media Agency of record.
- IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
- THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
- Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.
Brands & Ads 🏓
My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.- New Balance’s seven-minute film shares seven stories of its influence in subcultures.
- Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
- The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
- Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
- Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
- PG Tips launches their first campaign in eight years, starring Ashley Walters.
- Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
- Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
- Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
- Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
- Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
- EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
- Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
- McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.
AI 🤨
- OpenAI increase AI content transparency with launch of new detection tools.
- Etsy’s plan to improve delivery tracking using new ML model.
- Absolut & Copy Lab launch copyright-free diverse images for fashion content.
- OpenAI and Stack Overflow announced an API partnership.
- OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
- Eleven labs preview their music AI model.
Reddit & Pinterest
- Reddit announces new Public Content Policy, setting new parameters for data usage.
- Pinterest hires Former Levi’s CEO to Board of Directors.
Microsoft & LinkedIn
- Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
- Bing tests clear distinction between free and paid search results.
- LinkedIn shares new insights on measuring B2B marketing campaigns.
Marketing & AdTech
- Bluesky adds new features; DMs, Improved custom feeds, Video and more.
- Shopsense launches retail media platform for second-screen shopping.
- GAP names Fabiola Torres new global CMO.
- Ocean Outdoor becomes official OOH supplier to London Fashion Week.
- Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
- Constant Contact launches new AI feature for Brandkit and Campaign Builder.
- 160over90 launches Integrated Creator Commerce service with Lumanu.
- Omnicom announces major expansion in India.
- Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
- Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.
2024.05.14 13:16 lazymentors Advertising & Agency News you should care about today!
Top 6 Updates of last Week:
- Meta launches AI tools for ad creative creation and paid subscription tiers.
- TikTok sues US Government over divest-or-sell law.
- Pinterest launches Media Buyer Certification Course.
- X will soon allow advertisers to use AI for audience creation.
- Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
- Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.
Trending
- Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
- Google’s CEO responds to Search Quality Issues.
- Constellation Brands launches creative review for Corona Extra.
- Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
- Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
- Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
- Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
- Apple apologies for iPad Pro ‘Crush’ ad campaign.
- Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
- OpenAI’s pitch deck for publisher partnerships gets leaked.
- Hubspot posts $617.4 million revenue for the first quarter of the year.
- Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
- Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
- Sony and Apollo are in talks to acquire paramount.
TikTok 🎶
- TikTok is working on a collaboration feature similar to IG.
- TikTok shares new insights about brand and search experience on platform.
- TikTok to start auto-labeling AI-generated content to combat misinformation.
- TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
Instagram & Threads 🗂️
- Instagram continues to gamify content creation experience, to make people publish more.
- Threads adds view counts on posts.
- Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
- Influencers see more Instagram engagement with still images than Reels.
- Instagram is teasing a new creator revenue program ‘Spring Bonus’.
- Threads is testing cross-posting from Instagram globally.
- Instagram is testing an new UI for Carousels, with no dots.
- Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
Meta 😅
- Meta’s newly launched AI creative tools for advantage+ campaigns.
- The feature to create reels from existing content is coming to Meta Business Suite.
- Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
- Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
- Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
- WhatsApp launches new UI elements, giving the platform a new look.
- WhatsApp makes it easier to find new channels with categories.
X (Twitter) 🕹️
- X working on Analytics for X communities.
- Nintendo ends their X integration for Switch.
- X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
- Chat History is now live for Gork AI on web.
- X is adding a ‘cast’ button to the iOS app.
Youtube 🕹️
- YouTube outlines its measures to ensure EU Election Integrity.
- Youtube expands testing of ‘Jump Ahead’ premium AI feature.
- MrBeast is parting ways with Night Media, Talent Management Company.
- Youtube testing a new shopping feed in Youtube Shorts.
Google 🔦
- Google launches new ‘Saved Comparisons’ feature for Analytics.
- Google Shopping Ads get conversion annotations.
- Google Search results without SGE jump to 65%, up from 25%.
- Google hides search results count under tools section.
- Google shares Disavow link tool will go away at some point.
- Google is defending lack of communication around Search Updates.
- Google’s site reputation abuse policy enforcement started on Monday May 6th.
Agency News
- Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
- Omnicom is shuttering Honey & Sparks and the talent is being distributed.
- Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
- GE Lighting, a Savant company appoints Bakery as Social AOR.
- Rocket Cos. Puts its media account in review.
- We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
- Virgin Active appoints We Are Pi for global brand transformation.
- Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
- Warner Bros appoints BigSmall to launch streaming service Max.
- Lovesac appoints Hearts & Science as media AOR.
- BUNTIN appoints Trex as Media Agency of record.
- IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
- THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
- Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.
Brands & Ads 🏓
My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.- New Balance’s seven-minute film shares seven stories of its influence in subcultures.
- Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
- The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
- Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
- Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
- PG Tips launches their first campaign in eight years, starring Ashley Walters.
- Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
- Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
- Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
- Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
- Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
- EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
- Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
- McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.
AI 🤨
- OpenAI increase AI content transparency with launch of new detection tools.
- Etsy’s plan to improve delivery tracking using new ML model.
- Absolut & Copy Lab launch copyright-free diverse images for fashion content.
- OpenAI and Stack Overflow announced an API partnership.
- OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
- Eleven labs preview their music AI model.
Reddit & Pinterest
- Reddit announces new Public Content Policy, setting new parameters for data usage.
- Pinterest hires Former Levi’s CEO to Board of Directors.
Microsoft & LinkedIn
- Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
- Bing tests clear distinction between free and paid search results.
- LinkedIn shares new insights on measuring B2B marketing campaigns.
Marketing & AdTech
- Bluesky adds new features; DMs, Improved custom feeds, Video and more.
- Shopsense launches retail media platform for second-screen shopping.
- GAP names Fabiola Torres new global CMO.
- Ocean Outdoor becomes official OOH supplier to London Fashion Week.
- Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
- Constant Contact launches new AI feature for Brandkit and Campaign Builder.
- 160over90 launches Integrated Creator Commerce service with Lumanu.
- Omnicom announces major expansion in India.
- Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
- Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.
2024.05.14 13:15 lazymentors Marketing News you should care about today!
Top 6 Updates of last Week:
- Meta launches AI tools for ad creative creation and paid subscription tiers.
- TikTok sues US Government over divest-or-sell law.
- Pinterest launches Media Buyer Certification Course.
- X will soon allow advertisers to use AI for audience creation.
- Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
- Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.
Trending
- Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
- Google’s CEO responds to Search Quality Issues.
- Constellation Brands launches creative review for Corona Extra.
- Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
- Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
- Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
- Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
- Apple apologies for iPad Pro ‘Crush’ ad campaign.
- Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
- OpenAI’s pitch deck for publisher partnerships gets leaked.
- Hubspot posts $617.4 million revenue for the first quarter of the year.
- Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
- Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
- Sony and Apollo are in talks to acquire paramount.
TikTok 🎶
- TikTok is working on a collaboration feature similar to IG.
- TikTok shares new insights about brand and search experience on platform.
- TikTok to start auto-labeling AI-generated content to combat misinformation.
- TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
Instagram & Threads 🗂️
- Instagram continues to gamify content creation experience, to make people publish more.
- Threads adds view counts on posts.
- Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
- Influencers see more Instagram engagement with still images than Reels.
- Instagram is teasing a new creator revenue program ‘Spring Bonus’.
- Threads is testing cross-posting from Instagram globally.
- Instagram is testing an new UI for Carousels, with no dots.
- Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
Meta 😅
- Meta’s newly launched AI creative tools for advantage+ campaigns.
- The feature to create reels from existing content is coming to Meta Business Suite.
- Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
- Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
- Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
- WhatsApp launches new UI elements, giving the platform a new look.
- WhatsApp makes it easier to find new channels with categories.
X (Twitter) 🕹️
- X working on Analytics for X communities.
- Nintendo ends their X integration for Switch.
- X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
- Chat History is now live for Gork AI on web.
- X is adding a ‘cast’ button to the iOS app.
Youtube 🕹️
- YouTube outlines its measures to ensure EU Election Integrity.
- Youtube expands testing of ‘Jump Ahead’ premium AI feature.
- MrBeast is parting ways with Night Media, Talent Management Company.
- Youtube testing a new shopping feed in Youtube Shorts.
Google 🔦
- Google launches new ‘Saved Comparisons’ feature for Analytics.
- Google Shopping Ads get conversion annotations.
- Google Search results without SGE jump to 65%, up from 25%.
- Google hides search results count under tools section.
- Google shares Disavow link tool will go away at some point.
- Google is defending lack of communication around Search Updates.
- Google’s site reputation abuse policy enforcement started on Monday May 6th.
Agency News
- Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
- Omnicom is shuttering Honey & Sparks and the talent is being distributed.
- Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
- GE Lighting, a Savant company appoints Bakery as Social AOR.
- Rocket Cos. Puts its media account in review.
- We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
- Virgin Active appoints We Are Pi for global brand transformation.
- Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
- Warner Bros appoints BigSmall to launch streaming service Max.
- Lovesac appoints Hearts & Science as media AOR.
- BUNTIN appoints Trex as Media Agency of record.
- IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
- THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
- Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.
Brands & Ads 🏓
My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.- New Balance’s seven-minute film shares seven stories of its influence in subcultures.
- Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
- The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
- Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
- Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
- PG Tips launches their first campaign in eight years, starring Ashley Walters.
- Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
- Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
- Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
- Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
- Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
- EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
- Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
- McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.
AI 🤨
- OpenAI increase AI content transparency with launch of new detection tools.
- Etsy’s plan to improve delivery tracking using new ML model.
- Absolut & Copy Lab launch copyright-free diverse images for fashion content.
- OpenAI and Stack Overflow announced an API partnership.
- OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
- Eleven labs preview their music AI model.
Reddit & Pinterest
- Reddit announces new Public Content Policy, setting new parameters for data usage.
- Pinterest hires Former Levi’s CEO to Board of Directors.
Microsoft & LinkedIn
- Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
- Bing tests clear distinction between free and paid search results.
- LinkedIn shares new insights on measuring B2B marketing campaigns.
Marketing & AdTech
- Bluesky adds new features; DMs, Improved custom feeds, Video and more.
- Shopsense launches retail media platform for second-screen shopping.
- GAP names Fabiola Torres new global CMO.
- Ocean Outdoor becomes official OOH supplier to London Fashion Week.
- Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
- Constant Contact launches new AI feature for Brandkit and Campaign Builder.
- 160over90 launches Integrated Creator Commerce service with Lumanu.
- Omnicom announces major expansion in India.
- Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
- Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.
2024.05.14 13:12 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to advancedentrepreneur [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 13:09 aiasthetall New old lawyer, no idea how to restart my career.
Hello,
I graduated in the recession, did doc review for a couple years and then completely stopped any kind of legal practice (apart from the odd employment contract review) to be a stay at home dad. I regret nothing. However, we moved from the state capitol to a small rustbelt town. The little professional network I generated is gone. I am looking to return to work but I have no idea how. I would also like to be able to still be the primary care parent if the kids need anything, so my hours are limited to 830-230. Am I stuck with doc review?
Is it copacetic to approach an older attorney if my intention is to learn the practice and take over when they retire/start my own practice? Am I selling myself short of I offer to work for free for a few months?
The local bar has quarterly meetings and cles, but so far I haven't made any fruitful connections. (An offer to visit the public defenders office and to take overflow family law cases).
I feel like my entire life has always had a logical next step with some kind of guideline and now I'm floundering. Any help/direction would be greatly appreciated.
submitted by aiasthetall to Lawyertalk [link] [comments]
I graduated in the recession, did doc review for a couple years and then completely stopped any kind of legal practice (apart from the odd employment contract review) to be a stay at home dad. I regret nothing. However, we moved from the state capitol to a small rustbelt town. The little professional network I generated is gone. I am looking to return to work but I have no idea how. I would also like to be able to still be the primary care parent if the kids need anything, so my hours are limited to 830-230. Am I stuck with doc review?
Is it copacetic to approach an older attorney if my intention is to learn the practice and take over when they retire/start my own practice? Am I selling myself short of I offer to work for free for a few months?
The local bar has quarterly meetings and cles, but so far I haven't made any fruitful connections. (An offer to visit the public defenders office and to take overflow family law cases).
I feel like my entire life has always had a logical next step with some kind of guideline and now I'm floundering. Any help/direction would be greatly appreciated.
2024.05.14 13:04 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to SEO_Digital_Marketing [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 13:03 Pineapple_Dealer Thorium reactors SUCK
No, sincerely, this thing generates barely more electricity than a steam generator. Impact reactors outclass it in every possible way. RTG generators are better if you want to kickstart the impact reactors and have the bennefit of not blowing up when the eclipse inevitably attacks you. And it's entirely feeseable to unlock the impact reators before thorium reactors.
I am speaking from a new campaign player so feel free to disregard my post in case of multiplayer.
submitted by Pineapple_Dealer to Mindustry [link] [comments]
I am speaking from a new campaign player so feel free to disregard my post in case of multiplayer.
2024.05.14 13:02 cybersuccess23 Embrace the Python Revolution with Premier Python Course in Pune!
 | The Best IT Training Institute in Pune submitted by cybersuccess23 to u/cybersuccess23 [link] [comments] In today's tech world, Python programming’s versatility and readability have made it one of the most popular programming languages nowadays. Python programming is used to develop various applications. Whether you're a seasoned developer or simply starting, getting to know superior tips and hints can take your Python coding abilities to the next degree. In this article, we will explore some superior techniques that assist you in writing greater efficient and elegant Python code. Additionally, we will highlight how Cyber Success IT Training Institute's Python course in Pune can further enhance your Python skills ability. Introduction:Python Programming is a high-stage, interpreted programming language known for its simplicity and readability. It turned into Python, created by Guido van Rossum and first released in 1991. Python Programming supports multiple programming paradigms, along with procedural, item-oriented, and useful programming. It is widely used in diverse fields such as Web Development, Data Science, Machine Learning, and Software Computing. Python is a versatile and powerful programming language that is utilized by builders around the world for a huge range of programs. In today’s fast-paced tech world, Python Programming is sort of the basis for constructing software, together with websites, mobile apps, and huge business structures.Python programming has various features,
In Pune which is also known as “Oxford Of The East”, The Cyber Success IT Training Institute in Pune is known as the best IT institute for software training. At Cyber Success, Whether you’re a seasoned software pro, new to coding, or just getting started in the IT field, our Python Course in Pune can open doors to exciting opportunities in this tech industry. If you’re thinking about taking a Python training Class in Punе, choose Cybеr Success for a strong start in your Python Classes in Pune. Python Programming is easy to learn and widely used, and our Python Classes in Cyber Success Pune will set you up for success. Python Course in Pune with Placement Python Version: There are major versions in Python in use today: Python 2 and Python 3. Python 2 is no longer in use nowadays, and Python 3 is the most up-to-date version of the language and the destiny of Usually recommended use of Python 3 for all new projects. Installing Python: Python can be easily installed on Windows, macOS, and Linux. You can download the current Python model from the official Python website (python.Org) and follow the installation instructions on your work machine. The installation process is straightforward and usually involves running the installer to set the PATH environment variable. To Get Started With Python: To get started coding in Python, you can use a text editor or integrated development environment (IDE) including PyCharm, Visual Studio Code, or Jupyter Notebook. Python code is normally stored with a .Py extension and can be executed in a terminal or command message using the "python filename.Py command". Conclusion: Cyber Success has a team of experienced faculty members who are experts in their fields. Our trainers provide our students with valuable insights and practical knowledge that can only be gained through years of work experience. We understand that success in the tech industry requires more than just theoretical skills. That’s why our training programs are designed to be practical, hands-on, and industry-relevant. We look to make you feel confident with our knowledge of all the details, both theoretically and practically. Join the best IT institute in Pune and unlock all your potential in the world of software testing and development with Cyber Success Institute’s Python Course In Pune. Dream of having a successful career and make that a reality with Cyber Success. Attend 2 free demo sessions! Register now to secure your future: https://www.cybersuccess.biz/contact-us/ 📍 Our Visit: Cyber Success, Asmani Plaza, 1248 A, opp. Cafe Goodluck, Pulachi Wadi, Deccan Gymkhana, Pune, Maharashtra 411004 📞 For more information, call: 9226913502, 9168665644. “ YOUR WAY TO SUCCESS - CYBER SUCCESS 👍” |
2024.05.14 13:01 FelicitySmoak_ On This Day in Michael Jackson HIStory - May 14th
 | 1975 - Michael had a private meeting with Berry Gordy to discuss the Jackson Five's future & after being denied creative freedom once again, the brothers started shopping for a new record deal. The Jackson Five had begun to ask to produce, write and record their own material in the previous year but all their requests for creative control had been denied. submitted by FelicitySmoak_ to WhereWasMJToday [link] [comments] 1985 - Michael met Ronald & Nancy Reagan at White House for the launch of a campaign against driving under the influence of alcohol. In the spring of 1984, Michael's team received a call from the Secretary of Transportation, Elizabeth Dole, asking for Michael to give "BEAT IT" as background music for a television commercial and a 35 second radio spot on the dangers of driving a car under the influence of alcohol. Even though the initiative was initially rejected by Michael, once he meditated a bit, he explained to his representative, John Branca "You know what? If I can get some kind of prize from the White House then I will give them the song. How about?".Branca was given the task of obtaining a positive response in the shortest time possible, which was not entirely difficult due to the fascination of the Reagans with show business. And so, the meeting was scheduled for the morning of 5/14/84 For such an important occasion, President Reagan dressed in a navy blue suit, a gray and navy blue striped tie & a white shirt. Nancy,on the other hand, chose a white suit, Adolfo brand, adorned with buttons and gold stripes. Nothing too spectacular to overshadow Michael's attire: an electric blue sequined jacket, adorned with sequined laces, a band of golden sequins, and epaulettes with golden sequins. He also wore his famous white sequined glove. https://preview.redd.it/nn68194tj80d1.jpg?width=406&format=pjpg&auto=webp&s=710f061825c711906a69bd169dbeb02f8c8c0b51 Two thousand people in total, including officials, admirers and security met in the central garden to see Michael. Once everyone was up on stage, the Republican president pointed out that: "Michael Jackson is proof of what a person can accomplish through a lifestyle free of alcohol or drug abuse. People young and old can respect that. And if Americans follow his example, then we can face up to the problem of drinking and driving, and we can, in Michael's words, beat it."- a brief speech of just 5 and a half minutes. Then he handed a plaque to Michael, a gesture that he thanked before the microphone with an even more brief intervention, saying a mere 13 words: "I'm very, very honored. Thank you very much, Mr. President and Mrs. Reagan."https://reddit.com/link/1crpctu/video/r07t0142k80d1/player https://preview.redd.it/educ10awj80d1.jpg?width=612&format=pjpg&auto=webp&s=60f980e7749f52943df3a56972887cbe3731dbdf During his tour of the halls of the presidential residence, he showed his fascination with a portrait of Andrew Jackson, dressed in a military suit very similar to the blue sequins he wore that day. Until Michael's visit, only Elvis Presley, received this distinction, in 1970, when President Richard Nixon opened the doors of the Oval Office. Michael would return to the White House twice more during the terms of George W. Bush, Sr & Bill Clinton https://reddit.com/link/1crpctu/video/o2x9r4cyj80d1/player 1985 - Michael Jackson received a royalty check from Epic Records for $53 Million for sales from his Thriller album. 1988- Michael is on the cover of Fresh! magazine https://preview.redd.it/eii45a57k80d1.jpg?width=1600&format=pjpg&auto=webp&s=771d58c37d792dbc52221fc861f8f58e34cc8100 1996- Michael visits Chateau de Pierrefonds in Northern France, rumors were he wanted to purchase a French chateau. The Château de Pierrefonds, classified as a historic monument and managed by the Center des monuments nationaux, was not for sale. Michael was aware of this so his visit was simply a pleasure visit. https://preview.redd.it/j8gz337bk80d1.jpg?width=281&format=pjpg&auto=webp&s=5163fff4c29fb985acf401c2933c7dde4af8a672 https://preview.redd.it/54lp837bk80d1.jpg?width=320&format=pjpg&auto=webp&s=97e7a8931a213c4bc1247332b95d9bb3fcd5a3b6 The guides at the Château de Pierrefonds keep the memory of this arrival, completely unexpected, on 5/14/96. They speak with pleasure of this moment when the King of Pop arrived, surrounded by his bodyguards, to discover this castle worthy of fairy tales. According to one of the guides, he arrived in a limousine which he parked in front of the village pharmacy. Michael, in fact, came in a station wagon type car which parked as close as possible to the entrance to the castle. Wearing a red jacket and his mask, Michael arrived late in the morning when there were not too many people. However, it was school field trip time and a group of children were present. One of the guides explains that he then hid in a corner, near the stairs where the visit to the castle begins, so as not to be seen and disturbed Michael paused for a long time in front of the model of the castle, located at the end of the guard room. Made in 1878 for the Universal Exhibition, this stone model built at 1/50 scale remains impressive (height: 145cm, width: 250 cm, length: 350 cm). Michael's bodyguards reportedly took a lot of photos and it is said that Michael asked for the plans of the model. What is certain is that Michael had a model of the castle made for his Neverland ranch. It measured 269cm x 335cm x365 cm. A little larger than the model present at the castle. Michael's model sat in the middle of his living room, with, for a time, a framed photo of the castle on the wall. https://preview.redd.it/xo80inzdk80d1.jpg?width=768&format=pjpg&auto=webp&s=3aed3bef7fb02ecd40e0d243da43dbdc7e0c4ac0 The model was one of the objects that Julien's Auctions wanted to sell at auction in 2009, before Michael prevented this sale. https://preview.redd.it/1gyyvzlfk80d1.jpg?width=465&format=pjpg&auto=webp&s=1a9058ccf99ded3d7f6c290163dfb33578fb68bd Although shy and discreet, Michael did not hesitate to pose for photos with the employees, who were quickly aware of his presence Michael also leaves a strong memory of his visit with employees through his visit to the site's souvenir shop. He spent a large sum on history books, an amount which, according to the guide, “is not seen every day here” . 2004 - The Defense team, headed up by Thomas Mesereau, have decided to agree with the DA's Office of Santa Barbara to uphold the gag order in the case against Michael. Mesereau wrote that he and his client support the gag order and withdrew any objections to it made by Jackson's prior counsel. In court documents filed , Attorney Theodore Boutrous, who represents the news organizations, criticized Santa Barbara County DA Thomas Sneddon's condemnation of the intense media coverage. "Eliminating the gag order will ensure that more accurate information will be disseminated, and will reduce the amount of rumors, speculation and gossip about which the District Attorney complains," Boutrous wrote.The news organizations have been annoyed by Sneddon's clampdown on information about the case. They have asked the California Supreme Court to overturn the gag order on the grounds that it violates the freedom of speech guaranteed by the U.S. Constitution. Thomas Sneddon and Gerald Franklin, filed a motion earlier in the week, to the California Supreme Court to uphold the gag order in this case. He argued that the media was hoping to profit by pandering to a "gossip-hungry readership." He proceeded to write in his letter, "Despite the perhaps inevitable leaks, the public knows little more about the facts of this case than that Michael Jackson has been indicted on serious charges and that a jury will be asked to consider the evidence that may be presented to determine his guilt or innocence based on that evidence. And that's the way it should be." Mr. Sneddon's letter was a response to the media's attorneys that wanted the gag order lifted which was imposed by the sitting judge in the case, Superior Court Judge Rodney Melville. The gag order prohibits participants involved in the case to discuss any particulars about the case to the media. Sneddon argued in his letter that the news organizations have no standing to challenge the gag order because it applies only to case participants, not the media. He also said that such an order is required in a case that has drawn sensational worldwide attention. "What is reported as fact becomes the nucleus of intense speculation, conjecture and discussion among commentators, particularly in the tabloid media and the audience they appeal to," Sneddon wrote. "Gossip -- and the 'news' tidbits that are gossip's grist -- translate into income."2009 - In the last Family gathering Michael, Prince, Paris & Blanket attend Katherine & Joe's 60th wedding anniversary at the Indian Restaurant, Chakra in Beverly Hills with the whole family including all the grandchildren. Randy is the only one not in attendance. This is when most of Jackson siblings saw Michael for the first time since the 2005 Trial.This is also the last time Michael will see most of his family, including Janet & LaToya https://preview.redd.it/yyw70rljk80d1.jpg?width=750&format=pjpg&auto=webp&s=13c64c13471bde6c759ef250917f23766cccb0c2 https://preview.redd.it/3me9vj0mk80d1.jpg?width=1080&format=pjpg&auto=webp&s=d4b1e035ea10d1a0a7b2872c14ef2cf6f86b586f https://preview.redd.it/2tri5abqk80d1.jpg?width=735&format=pjpg&auto=webp&s=4849e4072e91965e16498a8b6bd32356c1e1a25d 2009 - AEG sent a 2nd email to Conrad Murray https://preview.redd.it/5ulbvu3xk80d1.jpg?width=516&format=pjpg&auto=webp&s=9db53b68d8f441482e6350635a576acaeecac0f2 2012 - Katherine Jackson & Brett Livingstone Strong give an interview on Piers Morgan Tonight. They show some of Michael's artwork Brett Livingstone Strong is the artist responsible for "The Book", the only portrait that Michael ever posed for https://preview.redd.it/gglbctazk80d1.jpg?width=480&format=pjpg&auto=webp&s=9e83dfc6cf3f6d505bb31a59f7c494cd269f62e2 2013- Day 11 of the Jackson vs Aeg Live trial |
2024.05.14 13:01 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to DigitalMarketing [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 13:00 digital_wiz How We Scaled a Hair Extension Brand using Facebook Ads and SEO to give $80,000 ROI in 6 Months (Detailed Breakdown)
Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
Thankyou For Reading!
submitted by digital_wiz to ecommercemarketing [link] [comments]
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:
- Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
- We ran occasional promotions like "Buy x get x free" to boost AOV.
- Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:
- Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
- Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
- Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.
Thankyou For Reading!
2024.05.14 12:55 Hot_Bandicoot_3839 How to Convert RAW to NTFS Format Without Losing Data?
 | https://preview.redd.it/eks0x6cjgd0d1.png?width=1920&format=png&auto=webp&s=1308983c2fa17502e258f3f11a75aaf0fe71a6b7 submitted by Hot_Bandicoot_3839 to datarevivalsquad [link] [comments] When you try to copy or view a file from a memory card you put into your computer, have you ever discovered it's unreadable? Any file system on memory cards, USB drives, external HDD drives, storage devices, and even internal drives might experience this regrettable circumstance. Your circumstances may make this inability to obtain that info disastrous. When a partition becomes RAW, for whatever reason, you cannot access the data on your drive and it won't be useful until you format it. For you to obtain that data, you must therefore act. Using a data recovery program on Windows or macOS is one such way to succeed. RAW partitionIt's critical to know what a RAW partition is before we discuss recovering lost data. Said another way, a RAW partition is one that has not been formatted using the file system that the computer is using.It's never really out of the box with removable USB devices and memory cards. If you put an SD card into one computer and it reads it correctly, the next computer may not be able to comprehend the file system structure and may destroy the partition layout, making that device inaccessible. Almost always, you've just taken out that USB device or memory card without first letting the operating system securely remove it. “ The file systems most Windows computers use, for instance, are FAT12, FAT16, FAT32, NTFS, or NTFS5. Conversely, macOS supports NTFS solely in read-only mode and uses APFS, HFS+, FAT32, and exFAT. Linux systems use XFS, BTRFS, reiser, ext3, ext4, and more. Sometimes the file system type of a device formatted in one platform can be read by another. Regretfully, there is no assurance here. You will therefore likely be told the disk was unreadable by the computer when you try to read, say, an SD card formatted with the ext4 file system on a MacBook Pro. The important thing is that Initialize option. It is telling us, in other words, that the card is not formatted so that the computer can read it. While clicking Initialize will undoubtedly remove all of the data on the device, it is still an option. Can I Get My Data Back from a RAW Partition?The excellent news is that data lost or unavailable from a RAW partition can be recovered. Occasionally all that has to be done is plug the disk (or SD card) in issue into the computer that was originally used to generate the files and folders on the device. After that, you can format the card to a file system the target computer can read, copy the data back, and insert the card into the target machine.You will have to fix the damage and retrieve the data on the disk if you can no longer access the original machine (or one with a comparable file system) or if the reason isn't incompatibility between your operating system and the current file system. What Use Is Converting RAW to NTFS?Said another way, if your data is kept on a RAW partition, you cannot access it. NTFS and other file systems serve the purpose of logically storing your data for simple retrieval when needed. Your data without a file system is just a disjointed mess that is almost impossible to discover anything.Computers locate and access your data through file systems, hence a RAW disk will not be accessible. Its contents might still be there, but without a functional file system, it will be unusable. Converting RAW to NTFS Without Data LossConverting a RAW partition to NTFS without losing the data on it is possible in just one way. You need CheckDisk for that.The Windows utility CheckDisk looks for logical and physical problems in the volumes of your drive. If you need to convert RAW to NTFS without losing data, it can even fix any issues it finds with extra settings. Because CheckDisk might be able to identify and fix the damage keeping the volume from reading properly, we're utilizing it. Using CheckDisk's Command Prompt, convert a RAW drive to NTFS as follows:
Recovery of Data from a RAW PartitionSometimes the RAW partition cannot be fixed by CheckDisk or Disk Utility without causing data loss. Before manually converting the RAW partition back to NTFS, you should recover your data in such a situation.You can recover your data using the following techniques before fixing the malfunctioning drive. Method 1 :- Recover With BLR ToolsA few fast clicks using BLR BitLocker Partition Data Recovery Tool can allow you to recover data from a RAW partition. And you can find the files you need fast with BLR Tools's useful features like file filters. Furthermore, something the command line cannot achieve, BLR Tools adds Guaranteed Recovery and Recovery Vault data protection techniques to the mix.Proceed as follows to recover files from a RAW partition:
Method 2 :- Try TestDisk to RecoverUse TestDisk to recover the whole partition. Restoring missing or lost partitions is the goal of the open-source recovery program TestDisk. Not to mention totally free. Its absence of a graphical user interface makes it difficult for novices to utilize. Still, you may quickly recover your lost partition by following the detailed methods.This is a little video demonstrating how TestDisk can recover a lost partition:
Method 3 :- Recovering with a Data Recovery CentreSometimes data recovery is still not possible with even sophisticated recovery software. Alternatively, you could merely feel uneasy trying to retrieve the info on your own. Still, there is the choice to use a data recovery facility.To complete the task, a data recovery center hires data recovery experts with sophisticated knowledge of file recovery and equipment of the highest calibre. The most successful approach to recovery is frequently to use a data recovery facility, but it is also the most expensive. What to anticipate generally if you decide to use a data recovery service to recover your data is as follows:
Techniques for NTFS Conversion of RAWIt is now time to consider drive repair after data recovery. Generally speaking, once you are not concerned about losing your data, repairing a RAW partition is really simple. It only means replacing the broken or incompatible file system with a fresh one during formatting.These solutions will walk you through configuring a disk and converting a RAW hard drive to NTFS. Method 1:- Method with File ExplorerOne of the simplest methods, formatting a drive with File Explorer just requires a few clicks. As you are ready to complete the format, just click Restore device defaults if you are not sure what values to use.
Method 2:- Format using Disk ManagementA Windows program called Disk Management lets you examine and modify the storage disks on your computer. It provides an overview of the data allocations and general health of your disks. One can format their drives with it as well.
Method 3:- Presentation with DiskPartThough it manages the storage drives on your computer through a command-line interface, DiskPart is a potent command interpreter. Should File Explorer and Disk Management prove ineffective for you, this is a helpful alternative.
By now you're undoubtedly thinking, "How can I keep a partition from going RAW?" That raises a really interesting issue. Ultimately, you want to avoid having to perform RAW partition recovery each time you plug in an external HDD, USB flash drive, or SD card into your computer. Thankfully, you have a few options to lessen the likelihood of this happening. Never take out a USB drive or SD card without first "Safely removing" it with the built-in feature on your computer. A RAW partition is likely if you just remove the drive without letting your operating system safely unmount or eject the device. As widely used a file system as you can, format your drives with. Almost all operating systems can read the file systems FAT32 and NTFS, hence those are excellent options. NTFS is read-only on macOS, which is one issue; FAT32 is always your better choice. Choosing one of these file systems should leave you with no issues with your platform of choice needing to start a drive or just not being able to read it. Put your machine to a proper shutdown. Processes on your computer may be interrupted by sudden power outage. The corruption of your file system may follow from this. Avoid forcing a shutdown of your computer whenever possible. See how your disk is doing. You can get early warning of any possible problems your drive may run into by using a disk monitoring program that can read the SMART data on your drive. You can stop additional damage by acting right away as problems arise. Naturally, a drive can still turn RAW at any time even with all of this done. Thus, you should regularly backup your data so that a secure duplicate is always accessible if you want to really protect it from such an occurrence. Easy to configure and maintain snapshot copies of your data so you can even restore to a prior version if necessary, built-in Windows backup solutions like File History are a fantastic option. ConclusionA RAW partition or drive can be avoided really easily. Know, nevertheless, that you have the resources to handle the situation if it should come up. Data recovery from RAW drive or partition is highly likely with BLR Tools. If in doubt, run BLR Tools's free Basic edition through your RAW drive or partition. Get the Pro license and safely restore your inaccessible data if BLR Tools can locate it. |
2024.05.14 12:54 Nexgen_composites How Multilayer Composite Pipe Technology is Reshaping Industries
 | https://preview.redd.it/xol6u21ehd0d1.jpg?width=1224&format=pjpg&auto=webp&s=fb3564f7d635c2c365cc4becc67869640bb3bf8d submitted by Nexgen_composites to u/Nexgen_composites [link] [comments] IntroductionMultilayer composite pipe technology, a novel technology is a driver of the revolution in industrial processes and transportation of water and fluids via pipelines around the world. Nexgen Composite Services, a leading company manufacturing Multilayer Composite Pipe Manufacturers Company in India, is spearheading this revolution in the field.The undisputed player in innovation and quality, Nexgen is on a mission to revolutionize industries and enhance workability by producing some of the most advanced pipes in the world, which are specially designed to suit the unique needs of the different sectors. By concentrating on being the first to implement new technologies, Nexgen’s devotion implies that enterprises have best-of-class products that help improve endurance and productivity. Serving as an integrated partner, Nexgen Composite Services recreates, remaps, and reimagines the internal landscape of the oil and gas, water, pulp, and paper industry to a sustainable, robust, and prosperous future. The Evolution of Multilayer Composite PipesThe two-layer composite pipe structure signifies a major advancement in the piping system as the components are not only inherently durable but also, more flexible than many other existing pipes.These pipes show up in different sections, with each serving its own operational need as part of the composite whole. The inside layer, which is normally made of protein cross-linked (PEX), provides friction-free flow of the fluid; the outer layers, however, give the tube strength and protection from damage. Developing cutting-edge design, multilayer composite pipes can cater to high pressure and temperature fluctuation, thus this makes them among the best products to be used in diverse fields. Advantages of Multilayer Composite Pipe Manufacturers Company in IndiaSwitching from the currently used multiple piping methods to composite multi-layer piping technology creates a huge number of advantages for industries. Another advantage of this is improved resilience since pipes reduce corrosion, abrasion, and chemical wear.Besides, their lightness and easy installation are the factors that make their installation simple and low cost concerning both time and labor. Composite-layer pipelines also have high thermal insulation intrinsic to their structures, meaning that they can dispel the heat they are generating well and are electricity-efficient. Offering the benefit that they will surpass the lifespan of the piping materials of the past, this takes care of cost savings and overall sustainability. https://preview.redd.it/t3h4m42hhd0d1.jpg?width=1224&format=pjpg&auto=webp&s=06adf43e67043c99e48a65a22806cd9a8760cc47 Applications across IndustriesMultilayer composite pipes are best known as very punctual and effective pipes with a wide range of applications both in industries and beyond. The pipes for residential constructions especially for plumbing systems are a sort of preference since they can withstand corrosion better and flex easily in case of the need.Since they are capable of tolerating many adverse conditions, their use in residential areas should be promoted for long-term dependability outcomes are needed. In commercial buildings or industrial facilities, multilayer composite pipes play a fundamental role in heating, ventilation, and air conditioning (HVAC) systems compressed air lines, or process piping. Their bulky designs allow them to cope with high pressures and temperature varying, and they cannot be replaced by any other devices in an extremely regulated environment. Businesses for example, oil and gas, chemical processing, or marine engineering fields widely benefit from these multiply layered pipeline approaches because they offer efficiency and sturdiness of the materials. For whatever purpose, multilayer composite pipes can always be mixed with the versatility and performance features of the pipe systems which can frequently be found in residential, commercial, and industrial settings as well as other fields of application. Environmental Impact and SustainabilityBeing environmentally friendly has become an essential that has made the use of multilayer the material pipes as eco-friendly substitutes to conventional materials. A notable eco-friendly and carbon-reducing feature of the structure is its lightweight construction.Transport and installation processes emit less carbon, which has a positive effect on the environment and eventually lowers the overall carbon footprint of the project. In addition, because of the durability and life service of multilayer composite pipes, there will be fewer replacements and as a result waste production has been reduced. The use of recyclable materials and reduction of waste through this may thus put the fluid conveyance systems on the ‘sustainable’ foot. With the help of resource conservation and energy savings, the multilayer composite pipes are seeing the day of the day in achieving a green tomorrow. Factories that value sustainability may show extensive gains via piping application, which can be seen not only in the realization of environmental goals but also a long-term cost savings and operational efficiency. Nexgen Composite ServicesNexgen Composite Services is the pioneer in setting in motion the Multilayer Composite Pipe Manufacturers Company in India revolution and comes up as the first-ever Multilayer Composite Pipe Manufacturers Company in India.The company achieves this by integrating advanced production methods with best-in-class materials creating a resultant pipe that not only meets the strictest quality and performance standards but also exceeds them. Their broad range of products has different industries such as construction, plumbing, HVAC, and utilities, a characteristic which shows product adaptability and versatility in meeting different needs because of their client’s requirements in various sectors. Nexgen is unique from other competitors in that it has a forever big ambition in the index of customer satisfaction and technology innovation. With client needs first in priority and the piping technology always at the front, Nexgen is a go-to and trusted partner of all businesses forged to supply their dependable piping needs. In a world where industrial practices continue to adapt and improve, Nexgen Composite Services itself will remain the reliable and innovative pilot that will steer multilayer composite pipes toward becoming the most advanced technical solution for pipe-related systems in the industry. https://preview.redd.it/xii3gmdkhd0d1.jpg?width=1224&format=pjpg&auto=webp&s=41176acaf50f5f35636a9f16991be3e164fe5b51 FAQs about Multilayer Composite Pipe Manufacturers Company in IndiaQ1. How does Nexgen Composite Services ensure product quality and reliability? Nexgen Composite Services ensures that there is no detour from the normal quality standards throughout production; thereby the quality control is constant. Compliance with industry standards and protocols is ensured by their selection of first-grade material, starting from raw material selection to the final product inspection process. They guarantee that every Multilayer Composite Pipe Manufacturers Company in India is manufactured according to the highest quality criteria as a result. Q2. How do multilayer composite pipes beat the traditional piping materials? Plastic composites, particularly multilayer pipe, possess properties like corrosion resistance, flexibility, and thermal insulation, unlike monolayer pipe made out of metal materials. In contrast to single-layer materials of a conventional type such as metal or PVC, Multilayer Composite Pipe Manufacturers Company in India systems not only give the best performance but also the most durable, which makes them suitable for industrial use that is more complex and demanding. Q3. Multilayer composite pipes advancement impacts industries in these ways: What benefits do industries get from multilayer technology adoption? Industries are set to benefit from several advantages by embracing Multilayer Composite Pipe Manufacturers Company in India technology such as reduced cost, greater improvement in the durability aspects, and enhanced sustainability consideration. Through the application of Nexgen Composite Services’ innovative piping systems, companies will get the best efficiency and will keep their leadership position in a competitive market. ConclusionThere are no doubts left that the emergence of Multilayer Composite Pipe Manufacturers Company in India technology brings about implementation in different industries and leads the conveyance systems of fluids to innovative phases.The Nexgen Composites Services with a reputation for excellence in the field of Nigeria holds a front seat in this transformation-inclined journey. In pursuit of perfection and by using constant innovation, Nexgen becomes a driving force in all industries leading to overcoming difficulties and embracing new horizons. With the rise of people’s awareness about efficiency and environmental sustainability, the demand for multilayer composite pipes will be always high. As a result, these pipes will remain among the essential infrastructure elements that will lead the world to a more resilient and connected environment. |
2024.05.14 12:45 Errora403 PUBG MOBILE VERSION 3.2 UPDATE ANNOUNCEMENT
 | Report bugs here and earn rewards: https://pubgmobile.live/supportPUBG MOBILE will begin pushing out the update on 5/13 at 2:00 (UTC+0). Service will not be interrupted. To ensure a quick and smooth update, please be in a good network environment and make sure you have enough available storage on your device. Update Reward: Update the game between 5/13–5/27 (UTC+0) to get 3,000 BP, 100 AG, and a Mecha Warship Theme (3d). Key Updates
New Themed Mode: Mecha FusionAvailable: 2024/5/13 at 2:00 (UTC+0)–2024/7/9 at 20:59 (UTC+0)Supported Maps: Erangel, Livik, and Miramar (Ranked and Unranked) https://preview.redd.it/6m82y04sfd0d1.png?width=1384&format=png&auto=webp&s=a0ce25f8079e2fabcfe43c9bb5b98fb3d648170e New Mecha Vehicles
Brand New Environments
New Items
New Legendary Pilot ChallengeGet themed items, special vehicle cosmetics, Armamech dance emotes, special Elimination Broadcasts, and more by completing this difficult themed mode challenge.World of WonderAvailable: Releases with the versionhttps://preview.redd.it/p1fd1vgtfd0d1.png?width=1384&format=png&auto=webp&s=e85c32e7ca039909f454cf08cf359f0df7137de5 World of Wonder Updates
New Gameplay Devices
Gameplay Device Improvements
New Interactive Objects
Interactive Object Improvements
Controls & Interaction
Game Parameters
Other Updates
Classic UpdatesLivik Map Updates
Erangel Map Updates
Home UpdatesThe Home System is permanently available, and will be updated each version with interesting gameplay and building cosmetics.Home CompetitionSubmission Period: 2024/5/13 at 00:00–2024/6/1 at 8:59 (UTC+0)Selection Period: 2024/6/1 at 9:00–2024/7/1 at 9:00 (UTC+0)
Home Events
Home Building Updates
Home Resource & Content Updates
Metro Royale UpdatesAvailable: 2024/5/15 at 1:00 (UTC+0)Matchmaking: 2024/5/15 at 2:00 (UTC+0)
Firearm & Vehicle Improvements
General Improvements
System Improvements
New Season: Cycle 6 Season 18Available: 2024/5/18 at 2:00 (UTC+0)–2024/7/15 at 23:59 (UTC+0)https://preview.redd.it/4125d8rwfd0d1.png?width=1384&format=png&auto=webp&s=a74a0f8340ef11eecf1c7d4c0e9f9104b22ad806
All-Talent Championship S19Available: 2024/5/20–2024/7/4 (UTC+0)
Popularity Gift EventsNew Redemption Shop
Popularity Battle EventRegistration Period: 2024/5/14 at 00:00–2024/5/19 at 8:59 (UTC+0)Battle Period: 2024/5/19 at 9:00–2024/6/18 at 9:00 (UTC+0)
Team Popularity Battle EventRegistration Period: 2024/6/17 at 00:00–2024/6/23 at 8:59 (UTC+0)Battle Period: 2024/6/23 at 9:00–2024/7/9 at 9:30 (UTC+0)
Security & Game Environment ImprovementsAccount Security
Security Strategy Improvements
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2024.05.14 12:42 experts_on_demand 10 Best AI Apps for iPhone and Android in 2024
Artificial intelligence (AI) is no longer limited to science fiction movies. It's woven into the fabric of our daily lives, quietly working behind the scenes to enhance our smartphone experience. From streamlining communication to fueling creative expression, AI-powered apps determine the mannerisms through which we interact with our mobile devices.
In this article, we will look at the ten best apps for iPhone and Android. Alongside this, we will weigh their pros and cons for optimal transparency. Make better data-driven decisions with AI and big data by the end of this article. Here are our top ten picks.
Focus on the present moment during meetings, interviews, or classes, knowing Otter.ai captures every word. Search through the transcribed text later to pinpoint key points, revisit specific moments, and ensure you never miss a crucial detail again.
Pros: Ditch notes, capture every word, easy search later
Cons: Less clarity, limited free storage, freemium account
Whether crafting an email, composing a social media post, or tackling a report, Grammarly ensures your message shines.
It can even suggest synonyms to enhance your vocabulary and recommend different sentence structures for smoother flow. With Grammarly by your side, you can confidently write, knowing your communication is clear, concise, and polished.
Pros: Flawless writing, improves clarity, boosts vocabulary
Cons: Limited free features, over-reliance, lack of human editorship
Pros: Create Karaoke tracks, isolate instruments for remixes, a treasure trove for music lovers
Cons: Mandatory subscription, may require high-quality audio, limited editing features
Lensa.ai utilizes AI to blend your features with these artistic styles, thereby creating unique and personalized digital masterpieces.
What’s more? You can even experiment with various filters, find your perfect artistic doppelganger, and share your creations on social media to impress your followers. Whether you crave a touch of artistic grandeur or a playful cartoon makeover, Lensa.ai offers a fun and creative way to see yourself in a whole new light.
Pros: AI art makeover, explore art styles, fun social media fodder
Cons: In-app purchases, subjective taste in art, privacy concerns
ELSA Speak goes beyond simple corrections. It offers interactive lessons and exercises to help you master specific sounds and improve your fluency.
With regular practice and ELSA Speak's guidance, you can gain the confidence to speak English clearly and effectively in any situation.
Pros: Personalized feedback, improves pronunciation, gains speaking fluency
Cons: Limited languages, requires commitment, subscription format
Describe a "mystical underwater city" or a "portrait of a courageous astronaut" to the app. WOMBO Dream uses its artistic intelligence to translate your words into stunning visuals. Explore a variety of artistic styles, from dreamlike landscapes to classic oil paintings.
With this app, anyone can become an art director, generating conversation-starting masterpieces in seconds.
Pros: AI art generator, explore creative prompts, instant artwork
Cons: Limited control, subscription for extensive styles, lack of artistic interpretation
Overwhelmed with AI? Here’s a step-by-step guide to AI basics and platforms.
Pros: Short video clips, caption comprehension, target language learning
Cons: Lacks broader understanding of the topic, requires internet connectivity, does not emphasize speaking or writing
Socratic uses its AI smarts to analyze the content and provide you with step-by-step explanations, relevant videos, and alternative solution methods.
It even tackles multiple subjects, making it a versatile tool for various academic challenges. While Socratic can't solve every problem for you, it acts as a powerful guide, helping you understand concepts and develop problem-solving skills for future success.
Pros: Step-by-step solutions, multiple subjects supported, explanatory videos
Cons: Limited problem-solving types, limited solving capabilities, best for understanding concepts
You can also use Premiere Rush to adjust the color and lighting of your videos and to add special effects.
Pros: Easy to use, mobile-friendly editing, rich asset library
Cons: Limited features, cloud dependence, export restrictions
Pros: Engaging video clips, interactive learning experience, multilingual options
Cons: Limited context, Excessive comprehension, needs web connectivity
Read more: Take Your First Step With an AI Basics Course For Beginners
submitted by experts_on_demand to u/experts_on_demand [link] [comments]
In this article, we will look at the ten best apps for iPhone and Android. Alongside this, we will weigh their pros and cons for optimal transparency. Make better data-driven decisions with AI and big data by the end of this article. Here are our top ten picks.
1. Otter.ai
Drowning in sticky notes and illegible handwriting? Otter.ai is your AI-powered solution for effortless note-taking. This app uses real-time speech recognition to transcribe conversations and lectures as they happen.Focus on the present moment during meetings, interviews, or classes, knowing Otter.ai captures every word. Search through the transcribed text later to pinpoint key points, revisit specific moments, and ensure you never miss a crucial detail again.
Pros: Ditch notes, capture every word, easy search later
Cons: Less clarity, limited free storage, freemium account
2. Grammarly
Grammarly is one of the top ten Android apps for users. Its AI-powered app analyzes your text, identifying grammatical errors, typos, and awkward phrasing. It doesn't just point out mistakes but also suggests corrections and improvements.Whether crafting an email, composing a social media post, or tackling a report, Grammarly ensures your message shines.
It can even suggest synonyms to enhance your vocabulary and recommend different sentence structures for smoother flow. With Grammarly by your side, you can confidently write, knowing your communication is clear, concise, and polished.
Pros: Flawless writing, improves clarity, boosts vocabulary
Cons: Limited free features, over-reliance, lack of human editorship
3. Moises App
Moises uses AI to separate audio tracks, allowing you to remove vocals from a song to create karaoke tracks or isolate specific instruments for musical experimentation. This app is a treasure trove for musicians, music lovers, and anyone who wants to get creative with audio manipulation.Pros: Create Karaoke tracks, isolate instruments for remixes, a treasure trove for music lovers
Cons: Mandatory subscription, may require high-quality audio, limited editing features
4. Lensa
Lensa takes your selfies and transforms them into captivating works of art. Explore a library of artistic styles, from classic oil paintings and Renaissance portraits to whimsical cartoon filters and edgy pop art.Lensa.ai utilizes AI to blend your features with these artistic styles, thereby creating unique and personalized digital masterpieces.
What’s more? You can even experiment with various filters, find your perfect artistic doppelganger, and share your creations on social media to impress your followers. Whether you crave a touch of artistic grandeur or a playful cartoon makeover, Lensa.ai offers a fun and creative way to see yourself in a whole new light.
Pros: AI art makeover, explore art styles, fun social media fodder
Cons: In-app purchases, subjective taste in art, privacy concerns
5. ELSA Speak
Regarded as one of the top ten apps for iPhone, Elsa is a pioneer in language development. Struggling with English pronunciation? Look no further than ELSA Speak, your AI-powered English coach. This app utilizes AI to analyze your spoken English, identifying areas for improvement. It provides personalized feedback on your pronunciation, highlighting sounds and words that need work.ELSA Speak goes beyond simple corrections. It offers interactive lessons and exercises to help you master specific sounds and improve your fluency.
With regular practice and ELSA Speak's guidance, you can gain the confidence to speak English clearly and effectively in any situation.
Pros: Personalized feedback, improves pronunciation, gains speaking fluency
Cons: Limited languages, requires commitment, subscription format
6. WOMBO Dream
Ever feel creatively blocked or simply yearn for your inner artist? Look no further than WOMBO Dream. This art generator takes the reins, transforming your simple text prompts into unique and captivating paintings.Describe a "mystical underwater city" or a "portrait of a courageous astronaut" to the app. WOMBO Dream uses its artistic intelligence to translate your words into stunning visuals. Explore a variety of artistic styles, from dreamlike landscapes to classic oil paintings.
With this app, anyone can become an art director, generating conversation-starting masterpieces in seconds.
Pros: AI art generator, explore creative prompts, instant artwork
Cons: Limited control, subscription for extensive styles, lack of artistic interpretation
Overwhelmed with AI? Here’s a step-by-step guide to AI basics and platforms.
7. Color by Number
This app takes the classic coloring-by-number concept and injects a dose of AI. It utilizes AI to generate unique pixel art coloring pages based on various themes and styles. While coloring is a relaxing and therapeutic activity, the AI-generated aspect adds a touch of novelty and keeps things interesting for creative minds.Pros: Short video clips, caption comprehension, target language learning
Cons: Lacks broader understanding of the topic, requires internet connectivity, does not emphasize speaking or writing
8. Socratic by Google
Stuck on a homework problem and traditional methods aren't cutting it? Look no further than Socratic by Google! This learning app is your virtual study buddy. Simply snap a picture of your math problem, science question, or even a historical passage you're struggling with.Socratic uses its AI smarts to analyze the content and provide you with step-by-step explanations, relevant videos, and alternative solution methods.
It even tackles multiple subjects, making it a versatile tool for various academic challenges. While Socratic can't solve every problem for you, it acts as a powerful guide, helping you understand concepts and develop problem-solving skills for future success.
Pros: Step-by-step solutions, multiple subjects supported, explanatory videos
Cons: Limited problem-solving types, limited solving capabilities, best for understanding concepts
9. Adobe Premiere Rush
This is a great option for anyone who wants to create and edit professional-looking videos on their phone. It has a simple and intuitive interface, but it also offers a wide range of features, including the ability to add multiple video clips, music, and titles.You can also use Premiere Rush to adjust the color and lighting of your videos and to add special effects.
Pros: Easy to use, mobile-friendly editing, rich asset library
Cons: Limited features, cloud dependence, export restrictions
10. PlayPhrase
This app combines AI and language learning to create a fun and interactive experience. PlayPhrase uses AI to analyze short videos and generate captions in multiple languages. You can choose a video clip, and select the target language you're learning, and the app will transcribe the audio with captions.Pros: Engaging video clips, interactive learning experience, multilingual options
Cons: Limited context, Excessive comprehension, needs web connectivity
Read more: Take Your First Step With an AI Basics Course For Beginners
2024.05.14 12:40 Specialist_Bake6514 Vapiano P3: Italian Food Made in Germany
 | The kitchen is on fire. Welcome to the final part of the Vapiano story where the tables are turning. In the first two episodes we followed Mark Korzilius' journey from setbacks to founding Vapiano, a groundbreaking restaurant concept, highlighting its fresh ingredients, dynamic atmosphere, and data-driven operations that drove rapid success. While achieving initial profitability and garnering attention from industry giants like McDonald's, Vapiano's global expansion has led to stellar revenue growth. However, it has also resulted in the emergence of numerous side projects (or distractions), operational challenges, increased costs, significant investments, and a notable accumulation of debt. This underscores the prioritization of top-line growth over profitable growth. We will continue on this thread and see how the story ends, but I would encourage you to read part one and two for better context. Vapiano P1: Italian Food Made in Germany (substack.com). Let's dig in. submitted by Specialist_Bake6514 to unpackbusinesses [link] [comments] Before Going Public We are now in 2015 and the year is a disaster for Vapiano's PR department. Employee time stamps are being manipulated, endless overtime for employees and high turnover in managerial roles are reported; mice in the kitchen and even rotten food allegedly found. The company is confronted with allegations of exceeding working hours among trainees in an article published by Welt am Sonntag, while the same outlet accuses Vapiano of manipulating punch times. The auditing firm PwC is commissioned to investigate the allegations and finds that there is no systematic approach but rather misconduct by individual employees, a mistake that’s being corrected. Internal however, investigations into stamp times are carried out regularly now and beyond its obvious reputational impact, this sucks up valuable management time and attention. In the summer of 2015 CEO, co-founder and investor Gregor Gerlach, who has been running the group since 2011 is stepping down and Jochen Halfmann is taking over. A new Vapiano People Program with an App is being developed with the aim to better interact with customers that will incorporate innovate features such as mobile pay. The German website sees a launch of new magazine to further promote the brand and there is now a full inhouse blogger and Instagram team being installed. In October the company buys seven restaurants from original co-founder, former co-investor and ex-president previously responsible for internation expansion Kent Hahne (2x Bonn, 3x Cologne, 1x Koblenz and one in Cologne that’s under construction). This package of Vapiano restaurants is very successful and generates net sales of more than 20 million euros in 2014. Hahne opened his first Vapiano restaurant in Cologne in August 2006 and in 2015 with his company apeiron AG, Hahne operates six L'Osteria franchise restaurants, a direct Vapiano competitor, and two self-owned restaurants GinYuu. Then in November of 2015, the next public relations bomb goes off with allegations regarding the company's quality standards. The company immediately investigates the issue through internal and external specialists but finds no evidence of any quality issues. Nevertheless, knowing that the group is now being closely watched, the company’s already in place hygiene standards are being reinforced. Additional audits and inspections are performed nationally. Further, all Vapianos worldwide are being audited twice by the partners SGS Institut Fresenius and SAI Global. Auditing software is purchased to simplify the implementation of the audits and the resulting measures. Apart from the external examinations, there is a food sampling plan in place being performed continuously. Again, all of this sucks up costs, management time and attention. With all these tumultuous developments the company’s growth engine is undeterred. Revenue grows by a whopping 50 million euros to 202 million euros, an increase of 33%. Impressive. While average spent per customer increases in all countries, the number of customers per day in Germany decreases by 3.3% partially due to the negative press towards the end of the year. Five own, four JV and 19 new franchise restaurants are added that year to the group, the total number of own managed restaurants grows to 51, there are 31 JVs and 84 franchises which bringing the total to 166 Vapiano restaurants. Global restaurant sales are now above 400 million euros. But while revenue grows by an astronomical 50 million euros, operating profits, alarmingly, shrink again. Gross margins are staying perfectly healthy above 75% but operating costs keep growing disproportionately fast. The Company’s outstanding debt jumps by almost 30 million, close to 85 million euros by the end of the year. With operating profits at 9.5 million euros, alarm bells should be going off right now. In Q4 of 2015, new CEO Jochen Halfmann introduces Strategy 2020. The new strategy includes five essential points. One, profitable growth in the newly defined core markets of Germany and Austria as well as in the UK, Netherlands, France and USA. Two, operational excellence through strict “best practice” management. Three, further development and digitalization of the concept considering guest feedback. Four, greater focus on long-term employee retention and five, building a modern and sustainable IT landscape. Sound’s good on paper but let’s see how things pan out. Vapiano's investments (capital expenditures) that year are primarily directed towards new restaurant openings, renovations of existing establishments, and share acquisitions in other Vapiano restaurants from franchisees or JV partners. A significant portion of funds is allocated to the digitalization of the guest experience, including the development of a new app scheduled for market release in 2016 and the implementation of a time recording system across all group restaurants. The world's first standalone Vapiano restaurant with a delivery service that year is built in Fürth, Germany. The company keeps expanding its presence in both inner-city locations and international markets, such as Shanghai, China. To finance all of this, the group has its own operating cash flow which comes in at 18 million while capital expenditures are 26 million euros plus 14 million for acquisitions. The funding gab is filled with 26 million euros of new debt and a seven-million-euro equity raise. At that end of the year and after the equity raise Gregor Gerlach (through his AP Leipzig GmbH & Co. KG entity) holds 30.1%, Hans-Joachim and Gisa Sander through their Exchange Bio GmbH hold 25.5% and the Tchibo heirs, Herz through their Mayfair Beteiligungsfonds II GmbH & Co. KG hold 44,4%. But for the first time the restaurant’s concept that was so successful to date is being questioned. Some customers are starting to mislike the operational flow of the concept itself. If you want pasta, you must queue for pasta. If you want pizza you stand in a different queue. A small side salad, yet another queue. "You spend more time carrying trays than an actress in Berlin-Mitte. The audience in the pasta limbo can only consist of people who have worked for an insurance company for a long time and, like Stockholm syndrome, they can no longer get away from the industrial canteen feeling," writes TV host Beisenherz provocatively. While overly harsh in his assessment he's not entirely wrong judging by customers venting their frustrations in forums and social media channels. It isn’t uncommon for those who ordered pizza to have already finished eating while there is little movement in the pasta queue. Long term that doesn't go down well, QSRs competitors like L’Osteria are handling this process differently, with much success. https://preview.redd.it/6cas01oked0d1.png?width=1200&format=png&auto=webp&s=2da6e0b4bc0e07dbee558de412feb414cd598d4a Tipping PointWhere are now in the year 2016 and things start to deteriorate visibility. Perhaps not for the leman’s eye but any business minded observer can see that there are problems under the hood. Yes, revenue grows yet another whopping 50 million to almost 250 million euros but half of that growth, comes from acquisitions of restaurants that the group didn’t already own 100%, which is now being fully consolidated within the group’s accounts. Here is a concrete example. In the past, Vapiano SE, the group’s top holding company held an indirect 50% stake in a French subgroup via the subsidiary VAP Restaurants SA, based in Luxembourg, and included this as an associated company in the Vapiano SE consolidated financial statements using the equity method. Due to the acquisition of additional shares in September of 2016, Vapiano SE's indirect share in the French subgroup increased to 75%. This means that Vapiano SE takes control of the French subgroup, which is therefore included in the group’s financial statements as part of the full consolidation. The revenue from the acquired subsidiary now recorded in the consolidated income statement amounts to 12.8 million euros. While that’s great for the top line, the loss of the fully consolidated entity equates to 0.2 million euros. Yes, you are buying revenue, but there are losses attached to them, not profits. A similar case is the Swedish entity that runs eight restaurants with revenue of 11.5 million euros but has losses of 235 thousand euros. So much for Strategy 2020 and “profitable” growth.That year the group’s operating profits are absolutely tanking, halving to 3.5 million euros. Operating profits are now a mere 1,4% of revenue. Remember original founder Mark Korzilius who talked about operating margins of 25% to 28% at the restaurant level? Yes, there are overhead costs for the organization that sits above the chain of restaurants, but operating margins that low indicates a course correction is needed. What’s telling is that in the annual report, in the management discussion section, the company starts talking about EBITDA as a proxy measure of profitability, rather than operating profit or net income. This wasn’t the case in the years before. Is this window dressing for an upcoming IPO? EBITDA is short for earnings before interest, tax, depreciation, and amortization. How can you measure profitability of a restaurant chain that absolutely and unequivocally needs capital investment to maintain its restaurant operations, the very source of cash generation, by simply excluding this maintenance charge (depreciation in the income statement)? Vapiano’s own annual report talks about the fact that existing restaurants must be rejuvenated from time to time and that new interior designs have to be implemented every few years. These things wear and tear, they go out of style, kitchen equipment breaks and needs replacement. This business absolutely needs maintenance capital expenditure, why anyone talks of profits before these maintenance costs is beyond me. Fun fact: in the previous annual report EBITDA is mentioned seven times, mostly around restaurant acquisitions and financing, not however as a profit indication for the group. In the new annual report, EBITDA is mentioned 28 times. Maybe it’s just me but belated Charlie Munger liked to call EBITDA: bullsh*t earnings. When in doubt I stick with Charlie. Interestingly, EBITDA for Vapiano keeps growing while operating and net profits keep falling. Operating cashflow for the group that year is about 21 million euros, but capital expenditure is 30 million and acquisitions for subsidiaries another 20 million. To finance these expenditures another 28 million euros of debt and 16 million of equity is raised. Net debt rises above 130 million euro. The operating cashflow of the group before any capital expenditures is 21 million euros. I am not sure free cash flow would be significantly positive after maintenance capex is paid out; it’s not broken out so we can’t be sure. Granted, I am not on the ground during this time, and I am not in the board room, I am simply reading what’s in front of me, but to me this is starting to look like a distressed situation. Regardless, the following year the company goes public. IPOWhere are now in the year 2017 and its Vapiano’s first year as public company. The company’s annual report reads the following “Sales revenue, like-for-like growth (LfL) and the earnings figures EBITDA and adjusted EBITDA are used as the most important financial performance indicators for controlling operational business activities.” The very same report however also says: “The majority of the group's investments regularly go towards opening new restaurant locations and modernizing existing restaurants. The latter are differentiated into regular replacement investments that occur during ongoing operations (Maintenance CAPEX) and fundamental investments in the renovation of a restaurant (Remodeling CAPEX). On average, a restaurant remodeling takes place nine years after opening.” It says it right there in their own report; every nine years a remodeling is taking place. Remodeling and updating is not cost free, so why exclude depreciation charges which reflect capital expenditures? I understand that perhaps you would want to strip out one-off opening costs, that’s fine and fair, but don’t go overboard.The number of restaurants increases by 26 (previous year: 13) to a total of 205. The increase consists of 27 new openings and one closure. Group revenue grows to an astonishing 325 million euros but here comes the shocker, operating profits turn negative to 25 million. Fine, strip out foreign exchange losses of 3 million, IPO costs of 5.8 million and new opening costs of 6.1 million and you still have 10 million euros of operational losses. All the while the debt load of almost 130 million hasn’t materially changed, so those operating losses are before a six-million-euro interest payment. 184 million euros are raised through the IPO of which 85 million go to the company. This money is earmarked for further expansion as the group has ambitions to almost double the footprint to 330 restaurants by the end of 2020. The company is currently not profitable on an operating basis, and still wants to expand aggressively? I don’t get it. The remaining 100 million euros of the IPO money raised is distributed to co-founder Gregor Gerlach and Wella heirs Hans-Joachim and Gisa Sander. The family office of the former Tchibo owners Günter and Daniela Herz with a 44% stake, don’t sell a single share. After the IPO, 32% of all the company’s shares are now in free float. One year later, in 2018, things get even worse. Revenue grows to 371 million, but operating losses mount to 85 million euros, that’s before interest expenses of 9 million. Even the beloved EBITDA figure turns negative, meaning the operating business before any expansionary or even maintenance capital expenditures is loss making. All regions are experiencing significant deterioration in their earnings profiles. Like for like sales are down 1% across the board. That’s revenue, not profitability. The question naturally arises: is the Group approaching its natural saturation point here or this operational by nature? The operating cash flow is now 9 million while financing cost are close to 7 million. That leaves 2 million for maintenance capital for 74 own restaurants and 76 joint ventures ones. Describing this as financially tight, would be an understatement. Things are not looking good at this point. Yet the company still grows restaurants by 26 new sites. 64 million euros are spent on acquisitions, new openings, and maintenance costs, financed through a 20 million-euro equity raise and 72 million of new debt. The Company now has net debt outstanding of over 160 million euros. After the equity raise and by the end of the year 2018, Mayfair owns 47.4%, VAP Leipzig, Gregor Gerlach’s entity owns 18.9% and the Sander couple own 15.5% of the company. Yes, the Sanders and Gerlach may have taken 100 million euros off the table, but they still have substantial skin in the game. Plus, Mayfair hasn’t sold a single share and instead injects more money into the company through the equity round. The stock has now fallen from its IPO price of 23 euros per share to under 6 euros by the end of 2018. Something must be done here. And indeed, there is pivot in strategy and a hard push for change. At last, the management team abandons its aggressive growth plan and curtails new openings significantly. Additionally, the team wants to run a thorough analysis of weak locations to then either discontinue or sell sites. In Europe, the operating focus will be put on corporate restaurants and joint ventures in major cities to ensure the ideal size and location to match the respective demographic target group. Outside of Europe, the franchising business is being expanded and at the same time a consolidation of the existing corporate and joint venture markets is being sought. All future investments will be reviewed to achieve higher rates of returns on new openings. Investments are also being made in the renovation of older restaurants. The goal in the future is to also open smaller formats, like Mini-Vapianos (less than 400 square meters) or Freestander at prominent transportation hubs outside city centers (currently in Fürth and Toulouse) to cater to individual location requirements, and to enter new partnerships. I am not sure why management hasn’t stopped all expansion altogether, bringing the ship in order first, getting profitable, clean up, all hands-on deck before considering any further expansions whatsoever. But again, it’s easy to comment from the sidelines; maybe they saw white spaces that would be covered by competing concepts if they weren’t moving fast and aggressively enough. Although pushing internationally means competing with local players such as Jamie's Italian, Prezzo, Pizza Express, Wagamama, Nando's and many more which brings in its own dynamic. Management also aims to enhance guest satisfaction. This involves refining operational processes, reorganizing the support center, and refocusing on the core offering: providing fresh and high-quality Italian food at affordable prices for a broad audience. The group also aims to reduce waiting times, especially during lunch, while also improving the evening atmosphere. There is even what I would call an evolution, away from Vapiano’s original concept, reorientating the customer journey. The ordering flow is being changed, offering guests synchronized preparations of all dishes while eliminating wait times at the cooking stations. The open show kitchen remains, staying true to original mantra of freshness and transparency but now guests can choose their preferred method of ordering through a mobile app, using a digital order point (kiosk), or by personally placing an order with a waiter. Guests can still freely choose their table and are then informed about the complete preparation of their order through a pager or their smartphone. This is a substantial deviation from the original concept, but a needed one. The group is also exploring and implementing the expansion of take-away and home delivery services but only at suitable locations, not universally across new openings. I am not sure why home delivery is even a priority here; it adds operational complexity. It’s better to clean up shop first and get back to the basics before adding new complexities. To be fair management does try to simplify. There are 49 different permanent dishes on the menu and additional 10 seasonal ones. Customers can choose from eleven different types of pasta. There is simply too much choice, and it makes orders complicated. The company announced to slim the menu down to its most popular and typical Vapiano dishes. There’s no need for an Asian salad at an Italian restaurant. "We have to go back to the roots, i.e. classic, honest Italian cuisine" says COO Everke. Regardless, in November of 2018, the supervisory board pulls the plug on CEO Jochen Halfmann and replaces him with Cornelius Everke. Everke himself has just become COO five months ago. Since 2017 he was responsible for international expansion. From 2011 to 2017 that role was filled by Mario Bauer – put a pin in that name, he’ll play a key role in the groups fate later. Then nine months later, in the middle of 2019, Cornelius Everke quits. He essentially concludes that his skillset and experience in the areas of internation expansion is no longer needed in the foreseeable future. To put it differently: Vapiano has moved from a growth story and has become a restructuring case, and other skills are required for that job. In June of 2019 Everke says the following “(we’ve) made a bit of a mistake when it came to foreign expansion”. No sh#t. Vapiano postpones the presentation of the 2018 annual financial statements three times in the spring of 2019, citing negotiations over an urgently needed loan of 30 million euros. It’s not until the end of May that a binding loan commitment comes through from the financing banks and major shareholders. We are now in August of 2019 and the corona pandemic is just around the corner. Supervisory board chief Vanessa Hall takes over as interim-CEO and things are unravelling. Visitor numbers are declining; originally, it was planned to sell the US business but halfway through the year the buyer cannot come up with the money. But not all restaurants are performing poorly. The group's poor figures contrast starkly as an example with the experiences of the Swiss-German franchisee, who runs six restaurants. The Sodano family in Switzerland pays Vapiano a royalty of 6% of sales for the use of the brand. Enrico Sodano explains in an interview that they operate largely autonomously from the licensor. If an “accident” were to occur, he could immediately replace the Vapiano sign with Sodano, he says. The family concluded the rents and contracts with employees and suppliers independently. The Sodano family have six locations in Bern, Basel and Zurich, around one million guests every year and 350 employees. Things are going well on the ground. The delivery service they’ve built is offering them a second income stream. Expansion into Winterthur, St. Gallen and Lucerne are being planned; small locations with 150 to 250 square meters and an attached delivery service. Originally, Vapiano restaurants used to be huge but for such a large restaurant to be profitable, 800 to 1,000 guests per day are needed. That’s possible in medium-sized cities, but not in smaller towns which is why the Vapiano group now also supports smaller formats. Back to our corporate drama. The 2019 annual report would be the last report the group files. By the end 2019 the outstanding debt of the company is at an astronomical 450 million euros. Revenue has grown by another 7%, produced by four net new openings through two JVs and two franchise restaurants but operating losses come in at 317 million euros. That sound like an absolute shocker at first but depreciation and amortization charges are 345 million, so that operating cash flow is actually positive but unfortunately capital expenditures and interest payments are so large that they are eating up all of the company’s operating cash flow. Then in the beginning of 2020 Corona hits with full force and the world shuts down. As a result of the measures to prevent further spreading of the virus, the group is forced to cease all global business operations (except in Sweden). While all these shutdowns are happening, the group is the middle of negotiating with its lending banks and main shareholders. There are additional financing needs for restructuring measures, even without a pandemic happening in the background. The situation is so dire that the company starts pleading to the German government to roll out the package of financial help more quickly. Unfortunately, it’s to no end. The rapid closure of restaurants and the resulting lack of operating cash inflows in conjunction with the additional financing requirements, lead to the company’s final knockout punch. In April of 2020, the Vapiano group officially files for insolvency proceedings. The end of an era. New BeginningsBecause of the pandemic, the majority of the group's subsidiaries in Austria, the Netherlands, Denmark, the United States, Sweden, and China also file for insolvency or seek liquidation. The US business never gets sold in the end and is wound down. In the summer of 2020, significant group divestments occur, including the sale of 75% shares in the group's French subsidiaries, shares in franchisor companies, Australian subsidiaries, German subsidiaries, associated companies, self-managed restaurants in Germany, and insolvency-related sales in the Netherlands, Great Britain, and Sweden. The buyer of the Vapiano brand and one of these bundles of Vapiano restaurants is company named Love & Food Restaurant Holding, a consortium led by Mario C. Bauer – a name I told you to remember. Bauer was a former Vapiano board member and led the national and international expansion, opening 200 sites in 33 countries from 2011 to 2017 until he was succeeded by Cornelius Everke. Bauer didn’t feel comfortable with the IPO at the time but clearly has a lot of managerial and entrepreneurial talent.The buyer consortium is an absolute A-Team comprised of European QSR top league hitters, including the founder of the Pret A Manger chain Sinclair Beecham; Henry McGovern, the founder and Ex-CEO of the giant international restaurant and foodservice operator AmRest; the Van der Valk Family that runs hotels and Vapiano restaurants in the Netherlands, and co-founder and ex-CEO Gregor Gerlach. The acquisition value is 15 million euros and entails 30 Vapiano restaurants in Germany, albeit that’s just the purchase price which comes on top of any capital investment needed to refresh and return the sites to its former glory. Nevertheless, just as a thought experiment, if you can get each site to 2 million euros of revenue and 400,000 euros in operating profit on average, which wouldn’t be an overly aggressively assumption given the company’s history, you’ve got yourself a package that can deliver restaurant-level operating profits of 12 million euros or more. It’s not disclosed how much capex was needed to refresh the operations, just that fact that the overall investment plus purchase price was a middle double-digit million-euro figure. Stil, it probably was a decent purchase. The same consortium buys Vapiano’s French business for 25 million euros just two weeks prior. After the transaction concludes, the master franchise is given to Delf Neumann and his Gastro & Soul GmbH. Neumann is an experienced operator, and he is ambitious to revitalise the brand with new services and products. For example, instead of pizza, the restaurants will be serving pinsa - a flatbread made from sourdough, wheat and rice flour, topped similarly to a pizza. It targets a more health-oriented customer base looking for a less calory heavy option. The menu overall is expanded by including a variety of vegan and vegetarian dishes. https://preview.redd.it/kpt7ea6red0d1.png?width=1242&format=png&auto=webp&s=c9930ced85ee364e9df414547cae06b47a03fc19 Today Neumann’s Gastro & Soul GmbH operates 18 Vapianos on its own account and has 29 franchise sites, amongst other brands. By the year 2021, Vapiano operates 191 restaurants in 34 countries. This is around 50 fewer sites than before the bankruptcy. The number of branches is particularly thinned out in Germany – from 80 to 55. Nevertheless, Vapiano's home country remains by far the largest market, followed by France with 35 restaurants and Austria with 15 locations. “We have shrunk ourselves to health,” says Bauer in the aftermath and there is no further shrinking planned. Quite the opposite, the smell of expansion is in the air again – pun intended. Not as aggressively as before and with a new menu and ordering process. Overall, the team around Bauer is filled with industry experts with knowledge and networks gained over decades who have a great track record, a long-term view, and the staying power to let Vapiano breath and finds its way back to success. The pressure of being a public company with all the associated quarterly, half-year and yearly disincentives have been removed. The menu is changed and extended with new types of pasta and sauces with significantly more vegetarian and vegan dishes available. Guests can order with restaurant staff, at terminals or on their phones and there are barcodes attached to the tables identify the respective seat. The food is brought to your table, all at the same time if you are in a group, no more annoyances with waiting in line. There is a plan for smaller, 350 square meter locations, with half the number of guests and significantly fewer staff and less set-up costs required to make the economics work. Locations that capitalize on remote work and increased demand for local lunch options, higher population density with shorter delivery routes and therefore cost-effective in house delivery services are targeted. And Bauer is testing the concept of ghost kitchens, which operate without a dining room or service staff, focusing solely on preparing food for delivery services, which for obvious reasons have a very different operational set up and footprint. Original founder Mark Korzilius however is not entirely convinced. He is not a fan of the pinsa for instance and he considers Vapiano's pizza as its cash cow, flagship product and believes that the core Vapiano proposition of Pizza, Pasta, Bar that has given the company its original success is being diluted. He instead admires the competitor L'Osteria, saying they’ve done a better job by focusing on Italian classics, especially the impressively large pizzas that sticks out beyond the plate is leaving every customer in awe. The guys who run L’Osteria are the same guys who have built Vapiano with him in the first place. Bauer on the other hand, like a true business leader, remains undeterred, stating that he is frequently asked whether Vapiano's restart was bold or foolish. He believes in entrepreneurship, franchising, in his experienced fellow partners and importantly the Vapiano concept. By the year 2024 you can find over 140 Vapiano branded restaurant in 27 countries across the globe, including locations far away from its birthplace like Australia, USA, Columbia, Chile, Bahrain, and Saudi Arabia. And why not? Italian food is, and will remain to be, incredibly popular. Vapiano offers fresh and tasty food at affordable prices in a good atmosphere. This combination of attributes should attract a lot of customers. It certainly has in the past. For more stories: WIP Thomas Weitzendoerfer Substack |
2024.05.14 12:32 shaneka69 Get A Tarot Reading Today! ALL READINGS SENT SAME DAY THEY ARE BOOKED
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2024.05.14 12:31 Due_Butterscotch960 Vivianne Miedema 🐐
The greatest player in WSL history is leaving the club. On a free. At the age of 27. The GOAT. Vivianne Miedema.
Over the next few months we will hear and see the stats over and over. 172 appearances, 125 goals, 50 assists. Over a goal or assist a game. Incredible. But the true pleasure was just watching her play, something we’ve all been robbed of over the last few years. That may have been nobodies fault, but I could certainly name whose fault it is that we will be robbed of watching the rest of her career.
For such pioneers of women’s football, Arsenal have handled Vivianne Miedema’s departure horrifically. Women’s football is not the same as Men’s and should not be run in the same way. In women’s football relationships are built between fans and players as quickly as lesbians fall in love. The accessibility is there and encouraged. Rightly or wrongly, winning isn’t always everything, the priority is growing the game and inspiring the next generations.
Make no mistake, not offering Viv a contract at 27 years of age is the same as Barcelona turning around to Alexia Putellas and not offering her a contract. It is the same as letting Thierry Henry leave on a free. In no world is it a sensible decision. In no world does it make sense for team aiming to win trophy’s. And in no world is any true Arsenal fan going to allow this to be swept under the rug. Could there really not have been a conversation about a contract even if the club felt it was a risk? Could that conversation not have been had? This is Vivienne Miedema, with all due respect, there is nobody better.
This is a huge disrespect and something that the club, specifically Jonas and Edu need to address publicly. Especially if the plan is for Jonas to continue. Not only that it brings into question the ambition of the club, within minutes Man City are sniffing and being vocal about it.
But as difficult as it is for us fans, and as baffling, the real victim is Viv.
To Viv, thank you, thank you, thank you. Not just for what you have done for the club on the pitch, for who you are off it. For being unapologetically yourself, and showing us the most important thing is you and your wellbeing regardless of what directions you are being pulled in. We will always be holding out hope that there will be a U-turn and you end up staying, but the reality is even if the club were too they don’t deserve your forgiveness for this. I hope wherever you end up you don’t just confirm what everyone except the club knows, but make Arsenal have to re-evaluate every persons position who helped come to this conclusion. Because it’s the wrong one, and I’ll die on that sword. But who knows, maybe one day you’ll be winning the WSL with us as manager. I’ll be wishing it in every shooting star I see.
I know we will have to let it go, just as you will have had too, but we aren’t ready yet.
So whilst we may not be ready to say So Long Viv just yet, we will never be able to listen to that song without thinking of you.
submitted by Due_Butterscotch960 to FAWSL [link] [comments]
Over the next few months we will hear and see the stats over and over. 172 appearances, 125 goals, 50 assists. Over a goal or assist a game. Incredible. But the true pleasure was just watching her play, something we’ve all been robbed of over the last few years. That may have been nobodies fault, but I could certainly name whose fault it is that we will be robbed of watching the rest of her career.
For such pioneers of women’s football, Arsenal have handled Vivianne Miedema’s departure horrifically. Women’s football is not the same as Men’s and should not be run in the same way. In women’s football relationships are built between fans and players as quickly as lesbians fall in love. The accessibility is there and encouraged. Rightly or wrongly, winning isn’t always everything, the priority is growing the game and inspiring the next generations.
Make no mistake, not offering Viv a contract at 27 years of age is the same as Barcelona turning around to Alexia Putellas and not offering her a contract. It is the same as letting Thierry Henry leave on a free. In no world is it a sensible decision. In no world does it make sense for team aiming to win trophy’s. And in no world is any true Arsenal fan going to allow this to be swept under the rug. Could there really not have been a conversation about a contract even if the club felt it was a risk? Could that conversation not have been had? This is Vivienne Miedema, with all due respect, there is nobody better.
This is a huge disrespect and something that the club, specifically Jonas and Edu need to address publicly. Especially if the plan is for Jonas to continue. Not only that it brings into question the ambition of the club, within minutes Man City are sniffing and being vocal about it.
But as difficult as it is for us fans, and as baffling, the real victim is Viv.
To Viv, thank you, thank you, thank you. Not just for what you have done for the club on the pitch, for who you are off it. For being unapologetically yourself, and showing us the most important thing is you and your wellbeing regardless of what directions you are being pulled in. We will always be holding out hope that there will be a U-turn and you end up staying, but the reality is even if the club were too they don’t deserve your forgiveness for this. I hope wherever you end up you don’t just confirm what everyone except the club knows, but make Arsenal have to re-evaluate every persons position who helped come to this conclusion. Because it’s the wrong one, and I’ll die on that sword. But who knows, maybe one day you’ll be winning the WSL with us as manager. I’ll be wishing it in every shooting star I see.
I know we will have to let it go, just as you will have had too, but we aren’t ready yet.
So whilst we may not be ready to say So Long Viv just yet, we will never be able to listen to that song without thinking of you.
2024.05.14 12:30 FappidyDat [H] TF2 Keys & PayPal [W] Humble Bundle Games (Also Games From Past Bundles), Bad Rats
Notes:
I pay with the following:
TF2 & PayPal
IGS Rep Page:
https://www.reddit.com/IGSRep/comments/ggsaik/fappidydats_igs_rep_page/
SteamTrades Rep Page (1000+):
https://www.steamtrades.com/use76561198097671494
GameTrade Rep Page:
https://www.reddit.com/GameTradeRep/comments/ggrz1y/fappidydats_gametrade_rep_page/?
SGSFlair Rep Page:
https://www.reddit.com/sgsflaicomments/ggag04/flair_profile_ufappidydat/
submitted by FappidyDat to indiegameswap [link] [comments]
- I am EXTREMELY busy. I try to check my messages at least once per day, but sometimes it could take up to 3-4 days. Please be patient if I don't get back to you immediately. Thank you!
- I buy only in Unrevealed Key Link Format or Plain Steam Keys. No gift links.
- For PayPal, I am in the US region and I only send via G&S. Please note there will be PayPal fees (including international/conversion and purchasing fees) to consider.
- All games that you sell to me should ideally be REGION-FREE. Please ensure the games are not region-locked/bound to a specific country.
- You must be willing to fill a spreadsheet with steam keys.
I pay with the following:
TF2 & PayPal
| I BUY HB Games | with TF2 | with PayPal | Currently Active Humble Bundle? |
|---|---|---|---|
| 7 Days to Die | 0.8 TF2 | $1.56 PP | - |
| A Little To The Left | 2.1 TF2 | $3.98 PP | - |
| Alien: Isolation | 1.5 TF2 | $2.93 PP | - |
| Aliens: Fireteam Elite | 1.4 TF2 | $2.69 PP | - |
| Arma 3 | 4.2 TF2 | $7.95 PP | - |
| Assetto Corsa Ultimate Edition | 1.9 TF2 | $3.56 PP | - |
| Automobilista 2 | 1.6 TF2 | $3.03 PP | - |
| BIOMUTANT | 1.4 TF2 | $2.75 PP | - |
| BROFORCE | 0.8 TF2 | $1.46 PP | - |
| Baldur's Gate II: Enhanced Edition | 0.8 TF2 | $1.43 PP | - |
| Baldur's Gate: Enhanced Edition | 0.8 TF2 | $1.44 PP | - |
| Barony | 2.6 TF2 | $4.9 PP | - |
| Barotrauma | 3.8 TF2 | $7.26 PP | - |
| Batman - The Telltale Series | 1.3 TF2 | $2.43 PP | - |
| Batman Arkham Collection | 1.1 TF2 | $2.08 PP | - |
| Batman: Arkham Origins | 0.6 TF2 | $1.21 PP | - |
| Batman™: Arkham Knight Premium Edition | 1.0 TF2 | $1.83 PP | - |
| Bayonetta | 0.7 TF2 | $1.34 PP | - |
| Beyond Two Souls | 1.7 TF2 | $3.31 PP | - |
| Blasphemous | 1.4 TF2 | $2.69 PP | - |
| Bloodstained: Ritual of the Night | 0.5 TF2 | $0.91 PP | - |
| Borderlands 3 Super Deluxe Edition | 4.9 TF2 | $9.36 PP | - |
| Borderlands 3 | 3.1 TF2 | $5.88 PP | - |
| Borderlands: The Handsome Collection | 3.0 TF2 | $5.73 PP | - |
| Builder Simulator | 0.4 TF2 | $0.78 PP | - |
| Celeste | 0.8 TF2 | $1.57 PP | - |
| Chernobylite Enhanced Edition | 0.9 TF2 | $1.78 PP | - |
| Cities: Skylines | 2.2 TF2 | $4.18 PP | - |
| Code Vein | 1.2 TF2 | $2.26 PP | - |
| Conan Exiles | 2.5 TF2 | $4.79 PP | - |
| Contractors | 2.9 TF2 | $5.56 PP | - |
| Control Ultimate Edition | 2.6 TF2 | $4.85 PP | - |
| Crusader Kings III | 4.4 TF2 | $8.38 PP | - |
| DARK SOULS™ II: Scholar of the First Sin | 4.8 TF2 | $9.15 PP | - |
| DEATH STRANDING DIRECTOR'S CUT | 4.4 TF2 | $8.34 PP | - |
| DRAGON BALL XENOVERSE 2 | 2.3 TF2 | $4.44 PP | - |
| Dark Souls III | 7.2 TF2 | $13.74 PP | - |
| Dark Souls III: Deluxe Edition | 9.9 TF2 | $18.86 PP | - |
| DayZ | 10.6 TF2 | $20.07 PP | - |
| Dead Island - Definitive Edition | 0.8 TF2 | $1.52 PP | - |
| Dead Island Definitive Collection | 0.9 TF2 | $1.72 PP | - |
| Dead Island Riptide Definitive Edition | 0.7 TF2 | $1.24 PP | - |
| Dead by Daylight | 3.1 TF2 | $5.97 PP | - |
| Deep Rock Galactic | 3.0 TF2 | $5.62 PP | - |
| Destiny 2: Beyond Light | 1.0 TF2 | $1.85 PP | - |
| Destiny 2: Bungie 30th Anniversary Pack | 1.3 TF2 | $2.47 PP | - |
| Destiny 2: Forsaken Pack | 1.0 TF2 | $1.9 PP | - |
| Destiny 2: Lightfall | 4.0 TF2 | $7.55 PP | - |
| Destiny 2: Shadowkeep | 1.0 TF2 | $1.93 PP | - |
| Destiny 2: The Witch Queen | 2.0 TF2 | $3.85 PP | - |
| Destroy All Humans! 2 - Reprobed | 0.7 TF2 | $1.4 PP | - |
| Devil May Cry HD Collection | 1.8 TF2 | $3.45 PP | - |
| Devil May Cry® 4 Special Edition | 1.4 TF2 | $2.74 PP | - |
| DiRT Rally | 0.8 TF2 | $1.51 PP | - |
| Disco Elysium - The Final Cut | 1.6 TF2 | $2.95 PP | - |
| Doom Eternal | 2.2 TF2 | $4.17 PP | - |
| Dragon Ball FighterZ | 2.0 TF2 | $3.79 PP | - |
| Dragons Dogma - Dark Arisen | 0.9 TF2 | $1.77 PP | - |
| Dungeon Defenders | 3.0 TF2 | $5.78 PP | - |
| EARTH DEFENSE FORCE 5 | 4.3 TF2 | $8.2 PP | - |
| ELEX II | 0.8 TF2 | $1.57 PP | - |
| Europa Universalis IV | 3.2 TF2 | $6.16 PP | - |
| Expeditions: Rome | 0.5 TF2 | $0.89 PP | - |
| FTL: Faster Than Light | 0.7 TF2 | $1.41 PP | - |
| Fallout: A Post Nuclear Role Playing Game | 0.4 TF2 | $0.81 PP | - |
| Farming Simulator 19 | 2.2 TF2 | $4.23 PP | - |
| For The King | 0.5 TF2 | $0.92 PP | - |
| Forager | 0.8 TF2 | $1.58 PP | - |
| Frostpunk | 0.8 TF2 | $1.51 PP | - |
| GRID 2 | 1.9 TF2 | $3.66 PP | - |
| Gang Beasts | 2.6 TF2 | $4.97 PP | - |
| Gas Station Simulator | 3.1 TF2 | $5.8 PP | - |
| Generation Zero® | 0.7 TF2 | $1.36 PP | - |
| Ghostwire Tokyo | 1.4 TF2 | $2.69 PP | - |
| Goat Simulator | 0.4 TF2 | $0.8 PP | - |
| Golf It! | 1.8 TF2 | $3.42 PP | - |
| Gotham Knights | 1.5 TF2 | $2.83 PP | - |
| Graveyard Keeper | 0.5 TF2 | $0.9 PP | - |
| Grim Dawn | 2.5 TF2 | $4.66 PP | - |
| Hell Let Loose | 7.1 TF2 | $13.47 PP | - |
| Hellblade: Senua's Sacrifice | 1.4 TF2 | $2.69 PP | - |
| Hitman Absolution | 0.4 TF2 | $0.79 PP | - |
| Hollow Knight | 3.4 TF2 | $6.43 PP | - |
| Homeworld Remastered Collection | 0.4 TF2 | $0.78 PP | - |
| Hotline Miami | 0.5 TF2 | $0.87 PP | - |
| House Flipper | 2.0 TF2 | $3.89 PP | - |
| Injustice 2 Legendary Edition | 0.6 TF2 | $1.2 PP | - |
| Into the Radius VR | 2.9 TF2 | $5.5 PP | - |
| Jurassic World Evolution 2 | 2.7 TF2 | $5.19 PP | - |
| Just Cause 3 XXL Edition | 1.4 TF2 | $2.63 PP | - |
| Keep Talking and Nobody Explodes | 1.7 TF2 | $3.16 PP | - |
| Kerbal Space Program | 1.1 TF2 | $2.07 PP | - |
| Killing Floor 2 | 0.6 TF2 | $1.14 PP | - |
| Kingdom: Two Crowns | 1.5 TF2 | $2.94 PP | - |
| LEGO Marvel Super Heroes 2 - Deluxe Edition | 0.9 TF2 | $1.77 PP | - |
| LEGO Star Wars : The Complete Saga | 0.6 TF2 | $1.17 PP | - |
| LEGO Star Wars III: The Clone Wars | 0.6 TF2 | $1.22 PP | - |
| LEGO® City Undercover | 0.7 TF2 | $1.3 PP | - |
| LEGO® Jurassic World™ | 0.8 TF2 | $1.57 PP | - |
| Lethal League Blaze | 1.8 TF2 | $3.44 PP | - |
| Life is Strange 2 Complete Season | 1.4 TF2 | $2.72 PP | - |
| Life is Strange: True Colors | 1.5 TF2 | $2.82 PP | - |
| Little Nightmares | 1.1 TF2 | $2.06 PP | - |
| Loop Hero | 0.8 TF2 | $1.44 PP | - |
| METAL GEAR SOLID V: THE PHANTOM PAIN | 3.3 TF2 | $6.31 PP | - |
| METAL GEAR SOLID V: The Definitive Experience | 3.5 TF2 | $6.61 PP | - |
| Mad Max | 0.7 TF2 | $1.3 PP | - |
| Mafia: Definitive Edition | 2.4 TF2 | $4.56 PP | - |
| Mass Effect™ Legendary Edition | 4.7 TF2 | $8.87 PP | - |
| MechWarrior 5: Mercenaries | 2.6 TF2 | $4.89 PP | - |
| Men of War: Assault Squad 2 Deluxe Edition | 1.3 TF2 | $2.4 PP | - |
| Metro 2033 Redux | 0.5 TF2 | $0.92 PP | - |
| Metro Exodus | 1.3 TF2 | $2.47 PP | - |
| Metro Redux Bundle | 0.7 TF2 | $1.25 PP | - |
| Middle-earth™: Shadow of War™ Definitive Edition | 0.9 TF2 | $1.65 PP | - |
| Midnight Ghost Hunt | 0.8 TF2 | $1.45 PP | - |
| Monster Hunter: World | 2.0 TF2 | $3.87 PP | - |
| Mordhau | 1.9 TF2 | $3.6 PP | - |
| Mortal Kombat XL | 0.6 TF2 | $1.13 PP | - |
| Mortal Shell | 0.5 TF2 | $0.97 PP | - |
| NASCAR Heat 5 - Ultimate Edition | 0.4 TF2 | $0.75 PP | - |
| NBA 2K23 | 5.3 TF2 | $10.16 PP | - |
| Naruto Shippuden: Ultimate Ninja Storm 4 | 2.2 TF2 | $4.18 PP | - |
| Naruto to Boruto Shinobi Striker | 0.9 TF2 | $1.76 PP | - |
| Nioh 2 - The Complete Edition | 2.7 TF2 | $5.18 PP | - |
| Nobody Saves the World | 0.5 TF2 | $0.95 PP | - |
| Northgard | 2.4 TF2 | $4.5 PP | - |
| Orcs Must Die! 3 | 1.6 TF2 | $3.01 PP | - |
| Outlast 2 | 0.9 TF2 | $1.68 PP | - |
| Overcooked! 2 | 1.2 TF2 | $2.3 PP | - |
| PC Building Simulator | 0.6 TF2 | $1.14 PP | - |
| PGA TOUR 2K21 | 0.9 TF2 | $1.8 PP | - |
| Plague Inc: Evolved | 1.9 TF2 | $3.56 PP | - |
| Planet Coaster | 2.4 TF2 | $4.59 PP | - |
| Planet Zoo | 2.5 TF2 | $4.75 PP | - |
| PlateUp! | 1.0 TF2 | $1.85 PP | - |
| Prison Architect | 2.7 TF2 | $5.14 PP | - |
| Project Wingman | 1.5 TF2 | $2.94 PP | - |
| RESIDENT EVIL 3 | 2.0 TF2 | $3.76 PP | - |
| Rain World | 0.9 TF2 | $1.78 PP | - |
| Remnant: From the Ashes - Complete Edition | 2.5 TF2 | $4.69 PP | - |
| Resident Evil 4 Ultimate HD Edition | 1.0 TF2 | $1.83 PP | - |
| Resident Evil 5 GOLD Edition | 1.1 TF2 | $2.04 PP | - |
| Resident Evil 6 | 1.3 TF2 | $2.46 PP | - |
| Resident Evil® 5 | 1.7 TF2 | $3.18 PP | - |
| Rising Storm 2: Vietnam | 0.5 TF2 | $0.9 PP | - |
| Road 96 | 0.5 TF2 | $1.02 PP | - |
| SCUM | 4.7 TF2 | $8.86 PP | - |
| STAR WARS® THE FORCE UNLEASHED II | 0.6 TF2 | $1.11 PP | - |
| STAR WARS™ Knights of the Old Republic™ II - The Sith Lords™ | 0.5 TF2 | $0.91 PP | - |
| Satisfactory | 5.0 TF2 | $9.55 PP | - |
| Scorn | 0.8 TF2 | $1.49 PP | - |
| Sid Meier's Civilization VI | 1.2 TF2 | $2.33 PP | - |
| Slay the Spire | 2.5 TF2 | $4.79 PP | - |
| Sleeping Dogs™ Definitive Edition | 1.0 TF2 | $1.95 PP | - |
| Slime Rancher | 1.1 TF2 | $2.11 PP | - |
| Sniper Elite 4 | 1.0 TF2 | $1.96 PP | - |
| Space Engineers | 2.6 TF2 | $4.91 PP | - |
| Spec Ops: The Line | 4.3 TF2 | $8.21 PP | - |
| SpeedRunners | 0.4 TF2 | $0.82 PP | - |
| Spintires: MudRunner | 1.0 TF2 | $1.85 PP | - |
| Squad | 6.7 TF2 | $12.77 PP | - |
| Star Wars Republic Commando™ | 0.4 TF2 | $0.82 PP | - |
| Star Wars: Jedi Knight: Jedi Academy | 0.4 TF2 | $0.71 PP | - |
| Star Wars® Empire at War™: Gold Pack | 0.6 TF2 | $1.09 PP | - |
| State of Decay 2: Juggernaut Edition | 4.9 TF2 | $9.37 PP | - |
| Stellaris | 3.3 TF2 | $6.25 PP | - |
| Stellaris: Federations | 2.7 TF2 | $5.11 PP | - |
| Streets of Rogue | 0.5 TF2 | $0.91 PP | - |
| Subnautica | 5.3 TF2 | $10.08 PP | - |
| Sunset Overdrive | 0.8 TF2 | $1.52 PP | - |
| TEKKEN 7 | 1.9 TF2 | $3.56 PP | - |
| The Ascent | 0.6 TF2 | $1.18 PP | - |
| The Dark Pictures Anthology: House of Ashes | 1.3 TF2 | $2.42 PP | - |
| The Dark Pictures Anthology: Man of Medan | 2.2 TF2 | $4.21 PP | - |
| The Escapists 2 | Team17: From Gold Greens to Battle Scenes Bundle | ||
| The Jackbox Party Pack 3 | 2.3 TF2 | $4.45 PP | - |
| The Jackbox Party Pack 5 | 2.3 TF2 | $4.33 PP | - |
| The Jackbox Party Pack 7 | 3.6 TF2 | $6.81 PP | - |
| The LEGO® Movie Videogame | 0.4 TF2 | $0.73 PP | - |
| The Mortuary Assistant | 3.9 TF2 | $7.41 PP | - |
| The Outer Worlds: Spacer's Choice Edition | 2.7 TF2 | $5.1 PP | - |
| The Quarry Deluxe Edition | 2.7 TF2 | $5.21 PP | - |
| The Universim | 3.0 TF2 | $5.78 PP | - |
| The Walking Dead: A New Frontier | 0.7 TF2 | $1.42 PP | - |
| The Walking Dead: Season Two | 0.4 TF2 | $0.79 PP | - |
| The Walking Dead: The Final Season | 1.2 TF2 | $2.25 PP | - |
| The Walking Dead: The Telltale Definitive Series | 3.4 TF2 | $6.41 PP | - |
| The Witness | 0.8 TF2 | $1.58 PP | - |
| The Wolf Among Us | 1.3 TF2 | $2.53 PP | - |
| Total War SHOGUN 2 Collection | 1.8 TF2 | $3.48 PP | - |
| Total War: Attila | 1.6 TF2 | $3.12 PP | - |
| Total War: Napoleon - Definitive Edition | 1.6 TF2 | $3.05 PP | - |
| Total War: ROME II - Emperor Edition | 2.5 TF2 | $4.68 PP | - |
| Total War™: WARHAMMER® | 3.1 TF2 | $5.96 PP | - |
| Totally Accurate Battle Simulator | 1.7 TF2 | $3.23 PP | - |
| Trailmakers | 0.7 TF2 | $1.37 PP | - |
| Tropico 6 | 1.6 TF2 | $3.03 PP | - |
| Two Point Campus | 1.0 TF2 | $1.83 PP | - |
| Ultimate Chicken Horse | 1.6 TF2 | $2.96 PP | - |
| Unpacking | 0.9 TF2 | $1.8 PP | - |
| Unrailed! | 0.9 TF2 | $1.74 PP | - |
| VTOL VR | 4.6 TF2 | $8.76 PP | - |
| Victoria 3 | 1.4 TF2 | $2.72 PP | - |
| Viscera Cleanup Detail | 1.4 TF2 | $2.74 PP | - |
| WRATH: Aeon of Ruin | 0.7 TF2 | $1.33 PP | - |
| WWE 2K23 | 6.7 TF2 | $12.75 PP | - |
| Warhammer 40,000 Dawn of War III | 2.2 TF2 | $4.17 PP | - |
| Warhammer 40,000: Chaos Gate - Daemonhunters | 1.9 TF2 | $3.6 PP | - |
| Warhammer 40,000: Dawn of War - Master Collection | 1.7 TF2 | $3.28 PP | - |
| Warhammer: Vermintide 2 | 0.7 TF2 | $1.41 PP | - |
| Wasteland 3 | 1.8 TF2 | $3.46 PP | - |
| Witch It | 1.4 TF2 | $2.65 PP | - |
| Worms Armageddon | 0.4 TF2 | $0.84 PP | - |
| Yakuza 0 | 3.1 TF2 | $5.82 PP | - |
| Yakuza 4 Remastered | 0.5 TF2 | $0.86 PP | - |
| Zombie Army 4: Dead War | 1.1 TF2 | $2.02 PP | - |
| rFactor 2 | 0.6 TF2 | $1.11 PP | - |
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2024.05.14 12:27 Flamewakerr To EA and whom it may concern, sincerely, from one of us
Hey everyone, amidst the thousands of rants, in light of Nick's movement, I think it's time for me to say something, maybe no one cares, I don't have a major platform to get my word out, but I still think that it's good to get these things out here and perhaps the best thing all of this can do is change the way we perceive the game as a player base. This will be long, so those of you willing to, bear with me.
Let me tell you something from a point of view of someone who loved the game for a long time. We're a bunch of very versatile people from all over the place and maybe it can also teach us a lesson or two. On one hand, you have kids who play it for the same reason I played it some good 15 years ago, and you've got us, the older players, who loved the game for what it was growing up because it was the best football themed game out there in many aspects, although FIFA entries weren't the only good thing about that era (shoutout to PES 2006 and 2010). It's a game that I used to enjoy because I love football as a sport, I used to play it basically on a professional level, this is the best "active" form for me to engage with the game. I'm probably too stupid for Football Manager though I believe it's only a matter of watchin a few videos to get into it and understand the in-depth mechanics. I always tried playing it and got lost in the menus within 5 minutes. But for what it's worth, I understood FIFA, I understood FUT and the shell of what it once was, the grind was fun to me, using players from past and present that I like, well, until it all got burned to the fucking ground within a year. I was never an Elite div or Rank 1 or even Rank 2 player. But I had certain results, I would get 9 to 11 wins most of the time and with enough free time I could always climb to atleast div 2 in Rivals. Sure, many of you are better and I realize that, but it's not about that. To me it was always about getting better at the game for myself, on my own terms, there would be some progression to it and getting better throughout the years always made me happy. Adult life is adult life and it's very individual, some of us have more free time on our hands, others don't. In my case, I barely have time to do my daily play matches, some SBCs and play Champs on the weekend because of work.
But the question is - how can I consistently enjoy the game if:
Sorry for the long post, I guess I just felt like I needed to tell someone.
submitted by Flamewakerr to fut [link] [comments]
Let me tell you something from a point of view of someone who loved the game for a long time. We're a bunch of very versatile people from all over the place and maybe it can also teach us a lesson or two. On one hand, you have kids who play it for the same reason I played it some good 15 years ago, and you've got us, the older players, who loved the game for what it was growing up because it was the best football themed game out there in many aspects, although FIFA entries weren't the only good thing about that era (shoutout to PES 2006 and 2010). It's a game that I used to enjoy because I love football as a sport, I used to play it basically on a professional level, this is the best "active" form for me to engage with the game. I'm probably too stupid for Football Manager though I believe it's only a matter of watchin a few videos to get into it and understand the in-depth mechanics. I always tried playing it and got lost in the menus within 5 minutes. But for what it's worth, I understood FIFA, I understood FUT and the shell of what it once was, the grind was fun to me, using players from past and present that I like, well, until it all got burned to the fucking ground within a year. I was never an Elite div or Rank 1 or even Rank 2 player. But I had certain results, I would get 9 to 11 wins most of the time and with enough free time I could always climb to atleast div 2 in Rivals. Sure, many of you are better and I realize that, but it's not about that. To me it was always about getting better at the game for myself, on my own terms, there would be some progression to it and getting better throughout the years always made me happy. Adult life is adult life and it's very individual, some of us have more free time on our hands, others don't. In my case, I barely have time to do my daily play matches, some SBCs and play Champs on the weekend because of work.
But the question is - how can I consistently enjoy the game if:
- a) every single thing and tactic that I figure out, gets nerfed within a few months - and I'm not talking about ratty shit, I'm talking things like finesse shots, trivelas, some useful passes, just gameplay stuff
- b) they don't do shit to fix broken things in-game, like OP cutbacks, I came to peace with them, but still, it's too OP, or doing things to somehow nerf or balance situations when people pass between the GK and CB from the 70th minute onwards. Idk how many of you were around when they banned Kurt, but they pulled up a whole statement about policies regarding in-game toxicity for building towards a fun experience for everyone, yet they don't do shit with the game itself.
- c) the game itself wants you to feel bad about your gameplay and even tries to pass off DDA as skill issue. Of course, at times it really comes down to your skills, but how often do you hear the commentators praise you? At times even when you're leading, they keep repeating how it's a matter of time until you concede an equalizer. You know those graphics on the pitch itself? The win probability stuff. It shows up only when you're losing, even if you are let's say one goal behind and it's the 65th minute, they'll show you a whole statistic all over the fucking pitch, telling you that you have a 2% chance to win the game. To demoralize you. To make you feel like you need to keep upgrading and upgrading and upgrading and once you run out of fodder and luck, to go dump your money into store packs. And even that doesn't help you, the pack weight is shit, you just get quick fodder for unreasonable money, and the theories that spending money on the game improves your gameplay, it's all bogus. To put it simple, if you achieve something, you will not see anything positive. No congratulations screen, just infographics, but when you do something bad, God forbid, you will get fact-bombed about how shit you are. From a psychological point of view, this game is toxic to it's core and it's very, very, very unhealthy for one's mental health. If you're an adult, trying to relax after tons of stressful shit in your daily life, this is not the place for proverbial relaxation. If you're a kid who's going through your teen years, those years are stressful for many reasons and once again, this cannot possibly help you. I hold no grudge towards many players as I am aware that many players are very young (less than 18) and perhaps that generation is simply like that and there's nothing we can do about it. I'm talking only about FUT, I believe that Pro Clubs are probably way more lighthearted and fun and I treat Career Mode which has been abandoned, as a separate game basically.
- d) Obvious gambling issues. Enough has been said. I am one of the minority in thinking that there is nothing wrong with buying a pack here or there if you're an adult and if it doesn't impact serious aspects of your life. If you earn money, it's entirely up to you how you spend it. Some people like fine dining and dump money on food. Some people collect stuff and dump money on collectibles. Some people overspend to impress their s/o. So, in theory, there is nothing wrong with spending money on or within a game as a concept. But what is wrong is how it works in this game in particular. You get new packs over and over again, the store is full of things to spend money on, but the core game itself is neglected gameplay-wise. Content is okay, SBCs are okay, with exchanges and stuff, it's really good actually. I am one of those who actually enjoy both the menus and the gameplay itself, equally. All of it is a part of the experience. But you have really bad things going on with your games and the only thing that you do as a dev is dump packs? And even those packs, the pack weight is absolute shit, it's turned into a casino, a slot machine, because it's all rigged towards you ending on a loss, thus having the psychological effect of you not getting your dopamine shot of packing something nice, often you're not in a situation to buy another one, so this will linger in the back of your head, that you didn't complete the process and you need to see if next time you'll finally get something good. Or, you bought it with coins and now you lost a good amount of coins, so you think of buying the next one with FP, or even worse, you can afford it and you just successfully gave them twice the intended amount of money. This is a serious, self-destructive behavioral pattern, take it from someone who has some education in a field very close to all of that. Teach children that and you can legitimately ruin their lives. Say, if you knew what you're getting, exactly what, or atleast if you knew that there is a smaller pool of what you can pack, or guaranteed something for a symbolic amount of money, I'd say it is what it is, since we truly do live in an era full of microtransactions and that's just something that's a part of online gaming nowadays. The bad part is overspending on something that will just not reward you anyhow or grant you any sort of benefit. Even games with battle passes have better options in this regard. You're getting better progression in exchange for a symbolic amount of money.
- e) The game itself doesn't work properly! You're getting DNFs left and right, you can't even navigate through SBCs and your club without the game freezing multiple times. EA keeps fucking up with "unintended rewards" first it was Messi, I did the SBC, got nothing, life goes on. Several times I had issues where objectives didn't count, whatever, life goes on, it's a game. Or some rewards got bugged and fucked me over multiple times, whatever, life goes on. This most recent L1 red pick stuff, that was honestly the last straw, not even the fact that I didn't get them simply because I have a life and don't camp in front of my console each Friday to sweat my ass off for the very start of the Champs Finals, but because they finally spilled the beans, told us we were never supposed to get good cards out of it with a decent percentage and on top of that, they ruined the small amount of fun I had playing with Paletools between meetings at work (by that I mean killing the droprate and nerfing pack weight).
Sorry for the long post, I guess I just felt like I needed to tell someone.