State of the consumer Are U.S. consumers finally tightening the purse strings? That's the main question on the minds of investors as major retailers kick off their quarterly earnings reports this week, starting with Home Depot (HD). The home improvement chain's Q1 results came in below Street expectations, hurt by a delayed start to spring, continued softness in certain larger discretionary projects, and higher mortgage rates.
Dig deeper: Retailer earnings come at a time when consumer sentiment is weakening, amid expectations of stickier inflation for some time to come and a tempered outlook for income growth. Investing Group Leader Bret Jensen believes stagflation is an increasingly likely economic scenario. "Right now, I believe the average American consumer has a better handle on the U.S. economy than the average investor and a better take on the true level of inflation than governmental statistics."
Scott Feiler, consumer sector specialist at Goldman Sachs, said the consumer spending concerns have been driven by updates by bellwethers in the sector, and the notable slowdown seen in April - one of the worst months of the retail quarter. Companies like Wayfair (W) and Whirlpool (WHR) have already warned that consumers are cutting back spending on big-ticket items, while fast-food chains such as McDonald's (MCD) and Starbucks (SBUX) have observed pickier and more value-minded customers. "Consumer cracks are emerging," especially among lower incomes, warned Bank of America analyst Savita Subramanian.
Earnings watch: Walmart (WMT), which will report Q1 results on Thursday, is expected to report modest upside to the consensus U.S. comparable sales estimates, driven by bargain-hunting shoppers. Also keep an eye on other retailers scheduled to report results next week: Lowe's (LOW), Target (TGT), TJX (TJX), and Ross Stores (ROST).
Sustained weight loss Patients who are taking Novo Nordisk's (NVO) blockbuster obesity drug Wegovy have reportedly maintained an average of 10% weight loss four years after starting the treatment. "We see that once the majority of the weight loss is accrued, you don't go back and start to increase weight if you stay on the drug," said Martin Holst Lange, Novo's head of development. The data could help Novo in its efforts to convince insurers and governments to provide coverage for the treatment. The U.K.'s National Health Service provides only two years of Wegovy coverage, while Medicare does not cover the drug. A recent poll showed that many people believe Medicare should cover weight loss drugs. (2 comments)
Resisting takeover Anglo American (OTCQX:AAUKF) has unveiled a major shakeup of the company - which includes divesting its steelmaking coal and nickel businesses - as the British miner aims to stave off BHP's (BHP) takeover bid. Anglo American will demerge Anglo American Platinum (OTCPK:ANGPY), while its diamond business De Beers will either be divested or demerged "to improve strategic flexibility." The overhaul is aimed at sharpening Anglo American's focus on its mainstay assets - copper and premium iron ore. "These actions represent the most radical changes to Anglo American in decades," its CEO Duncan Wanblad said. The plan was announced just a day after the firm rejected BHP's (BHP) new £34B proposal.
Power grid boost The Federal Energy Regulatory Commission approved two new rules Monday that are expected to make it easier to expand the construction of big power lines and bring more renewable energy to U.S. homes and businesses. One rule will require companies that produce and transmit electricity to weigh factors such as supply and demand over at least 20 years; the other addresses the permitting of critical projects in areas that lack adequate transmission capacity. The rule requiring long-term planning is "the biggest single action by the federal government to advance transmission," according to Rob Gramlich, president of power consulting firm Grid Strategies. (46 comments)
Today's Markets
In Asia, Japan +0.5%. Hong Kong -0.2%. China -0.1%. India +0.5%. In Europe, at midday, London +0.1%. Paris -0.1%. Frankfurt -0.2%. Futures at 7:00, Dow flat. S&P -0.1%. Nasdaq -0.1%. Crude flat at $79.10. Gold +0.3% to $2,349.10. Bitcoin -1.5% to $61,690. Ten-year Treasury Yield unchanged at 4.48%.
Today's Economic Calendar
6:00 NFIB Small Business Optimism Index 8:30 Producer Price Index 9:10 Fed’s Cook Speech 10:00 Jerome Powell Speech 8:15 PM Fed's Schmid Speech
Companies reporting earnings today »
What else is happening...
WSB survey results: Derisking and diversifying is still the way to go.
Biden administration raises tariffs steeply on Chinese EVs, chips.
Uber (UBER), Lyft (LYFT) face landmark trial on rideshare drivers.
BYD (OTCPK:BYDDF) sends shockwaves across auto with Seagull.
Biden faces mounting calls to take on grocery price-fixing issue.
HubSpot (HUBS) rises on report of 'compelling' offer from Alphabet.
Wedbush: Apple (AAPL)-OpenAI pact appears to be done deal.
OpenAI unveils new flagship model GPT-4o, available for free to all.
OPEC risks losing market share if it does not start raising output.
ZIM (ZIM) surges as container shipping stocks' momentum continues.

Some of you will already know about this method and must have abused it to the ground, but for those who don't, here's a simple way to make all single battles incredibly easier.
Setting up the strategy
As soon as you unlock North Obsidia Ward, enter the nightclub and get the TM for Protect. The nightclub is open from 8 pm to 4 am, so wait or change your system clock accordingly. While Protect is generally good overall, it becomes even better when we will be done.
Before the Blacksteam Factory raid, tell Ace your favourite nature is Jolly. It's one of the two ways to obtain a Jolly Mint early if you don't have the mint package from the start of the game, obtainable with the passwords "mintyfresh" or "agiftfromace". You can also declare Timid, Naive or Hasty as we won't really need any other stat, but Jolly lowers the one stat Durant doesn't really need anyway.
Progress through the game normally until you reach Tanzan Mountain. The game will eventually require you to raid a Meteor base, which will unlock Depths halfway through. However, make sure to have the following ready BEFORE entering the final room in the hideout:

• a decent supply of Pokéballs, of any kind (I'd suggest 10 across the board at minimum)
• at least 1 Ability Capsule (the game will give you a couple of them before this point)
• the Jolly Mint you should have acquired before
• the Macho Brace item
• any mon with a setup move.
• (optional but highly recommended) a mon infected with Pokérus in your PC.

The reason why you should prepare all of this beforehand is that you will be locked within the Depths until you beat a level 75 Steelix, which is particularly dangerous and can catch you off guard. Save your game before entering the final room and don't save again until you see this next symbol in the guide: (*)
As soon as you enter the Depths, look for any Durant and capture it, then add it to your party (very important) and check its Speed IVs. Optimally, we want a Durant with 31 Speed IVs, and there is no other way to manipulate this number. If that value isn't 31, reload your save, mash through the dialogue and try again, in order not to waste resources. It can be a bit tedious, but I couldn't make it any easier.
When you find a Durant with 31 Speed IVs, check its Nature and ability. If its nature increases Speed, leave it as is, otherwise, use the Jolly Mint. If its ability isn't Truant, use the Capsule and make sure it has Truant. At the level you encounter them, they should also know the move Entrainment: whatever you do, make sure Durant knows that move at ALL times, as it's required for the strategy to work.
(*) With your newfound Durant, make your way out of the Depths. If you want to train up Durant, make sure that, whatever you do, the total EVs acquired in all stats other than Speed does NOT exceed 258 for any reason. This may look very specific, but there's a reason for this and we'll see it in a moment.
Whenever you have access to the overworld again, get back to Beryl Ward. Head up to the northern grass and equip the Macho Brace to Durant. If you have access to Pokérus, set your Pokérus mon on the second slot of the team with Durant on the first, then enter and run away from wild battles until Durant is infected as well.
We now want to knock out Spearow, Fearow and Fletchling until Durant reaches the cap of 252 Speed EVs. This explains the number I mentioned before: if your total amount of EVs in all stats other than Speed is 259 or above, Durant won't be able to acquire 252 Speed EVs, as they cap at 510. If you have access to EV-reducing berries from the Department Store, you can also use them to free space if needed, but if you don't because you didn't get the stickers, pay attention.
Spearow and Fletchling give 1 Speed EV each, while Fearow gives 2. Don't worry, it's not as bad as it looks: the Macho Brace was buffed to give you 8x the normal amount of EVs after a battle, meaning it will take you far less battles to reach the cap than in a vanilla game. Moreover, if you have the Pokérus, you can stack another 5x multiplier for a total of 32x the normal amount of EVs, meaning you can max out your Speed after 4 Fearow fights.
When all of this is done, get any mon with a setup move and slap Protect onto it, and we can move on to explaining how the cheese works.
Battle strategy
You may wonder, why did we go through all of this to end up with a lazy ant? Here's your explanation. Remember, this strategy will NOT work in double battles.
Reborn's CPU is more advanced than the regular games' CPU, as it performs certain action you would normally not see in the main series. One of these is switching out if you lock them with Encore into a move that doesn't deal any damage, which the vanilla CPU doesn't do. However, there is an edge case that wasn't taken into account and that we are going to fully exploit and take advantage of.
With its super-high Speed, Durant is able to use Entrainment and give the ability Truant to any mon whose ability can be overwritten. Notably, this cuts out a few selected mons like Mimikyu, Aegislash, Minior or Wishiwashi. If you do manage to give Truant to the opponent, however, this won't count as one of those instances that make the CPU force a switch. And this will be their downfall.
After you click Entrainment, assuming Durant moves first (which is very likely), there are two possible outcomes: Durant survives, or Durant faints.
If Durant survives: Switch in your setup sweeper. You are guaranteed to have a safe switch as the opponent will loaf around on that turn. On the following turn, click Protect to neutralize whatever move they will go for, then click your setup move once, then Protect again. Keep this loop going until you are fully set up. Now you can immediately attack if you don't fear to be knocked out or wait for the next loafing turn.
If Durant faints: Switch in your setup sweeper, click your setup move, then Protect, then setup, rinse and repeat. The only difference between this instance and the previous one is the Protect timing, which is simple to remember but ruins the entire strategy if you get it wrong.
Note that you are not strictly required to give Truant to their lead mon. You can pinpoint any single mon that respects all the following requisites: - does not have a move that switches out the user like U-turn, Baton Pass or Volt Switch - does not outspeed and OHKO Durant, unless you have a Focus Sash available - does not end up in a position where the CPU will switch it out (make sure whatever you give Truant to ALWAYS has a way to damage your setup sweeper, otherwise the CPU will switch!).
As a final note, every setup sweeper has its weaknesses. If your setup sweeper is frail and your opponent has a priority move or Focus Sash/Sturdy, consider knocking that mon out before going for the Truant strategy on a safer target. Always consider what you opponent is bringing in order to pick the mon that suits best for the job.
And that's all! Let me know if I made any glaring omission or if you have other tips or questions.

I had horrible acne starting in the seventh grade. I experienced bullying in middle school and felt uncomfortable my entire time in high school. I was aware of how severe and obvious my acne was even in college. Men have made remarks about my complexion, and one of them even told my friends how disgusting my skin was behind my back. He even "encouraged" me to see a dermatologist, which I never did since I couldn't afford it.
I went to a well-known chain makeup store yesterday to get makeup for my wedding. I don't typically like it when others look at my skin too closely, so I wasn't particularly looking forward to this.
The staff member inquired about my needs. "It looks like you have good, healthy skin," she added nonchalantly as she turned to find the right product. I was taken aback. When I later discussed it with my sister, she remarked, "Well, that's because you do!"
I don't know when my skin transformed, but I now see myself differently! My skin is far from flawless even though I do skincare which includes trets and azelaic acids from highstreetpharma, Cetaphil and LRP, cerave moisturisers and la roche posay spf., but hearing that it is nice and healthy felt so amazing after years of crying and feeling self-conscious about my appearance.
Guys, it does get better eventually. I was the girl who, in a desperate attempt to save face, burned her face with chemicals, dried up her skin with medicated moisturisers, and even went vegan for two years. Although I don't think my acne journey is finished, I believe I have made progress since now, 75% of the time, my face is clear, and I don't punish myself when I do break out!

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

I’m going to New York soon and my friend and I would like to know if there are any stores that sell alternative clothing or even second hand clothing (thrift store) in Woodbury outlet

In the fast-evolving chemical industry landscape, comprehensive insights into production costs and processes are crucial for informed decision-making. Today, a leading provider of industry intelligence, announces the release of its latest report: "Trimellitic Anhydride Production Cost Analysis Report." This meticulously crafted analysis offers in-depth scrutiny of production cost processes, providing stakeholders with invaluable insights into the Trimellitic Anhydride market.
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In defining the product, our report elucidates the various grades and specifications of Trimellitic Anhydride available in the market. Understanding the nuances of product quality and specifications is vital for businesses aiming to meet the diverse needs of their clientele. Whether it's high-purity Trimellitic Anhydride for pharmaceutical applications or industrial-grade variants for manufacturing, our report offers clarity on product definitions to aid strategic decision-making.

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Raw materials are the lifeblood of any production process, and our report provides a detailed breakdown of the raw materials required for Trimellitic Anhydride production. From precursors such as trimellitic acid to catalysts and solvents, we analyze the availability, pricing dynamics, and sourcing strategies for these critical inputs. By gaining insights into raw materials requirements, businesses can optimize procurement strategies and enhance supply chain resilience.

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Who needs extra cash? Im willing to pay someone who can do 1 simple task :) If youre in SM north edsa or going to. I need a picture of the Iqos store/kiosk in 2 angles. Thats it. Please pm me. Thank you!

Hello!
I'm in Perth, hoping to create a lovely garden on my mostly West to North facing balcony. I get a lot of sun. I would like a range of tall green leafy plants/tree/shrubs to create a sort of wall (they'll all be in their separate pot) then I plan on having pretty colourful flowers in smaller pots in front of them.
I'm brainstorming, but to give an idea of the sort of flowers I'd like would be:
Lavender Peonies African Daisies Lantanas Dowdeswell Delphinium Agastache is really pretty
As you can see, I'm after a cottagey feel.
Could I please have suggestions on tall leafy green beauties that will tolerate harsh sun to create the atmosphere/background I'm after.
My balcony will have a shade around the glass balustrade, so it will be sun mostly coming from above. I'm second floor. Thanks!
Look forward to any advice you can offer :)

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

Buy zomato and swiggy membership If you frequently order of eat out. Even you order 2-3 times a week it's worth it. Pav Bhaji - You can visit Thorat Misal for unlimited pav bhaji and Misal for 120 rs per person.
Shreeji pure vage on Zomato sells 1 kg bhaji for somewhat 280-340 and with coupon you can get it for 250 rs or below. Select bhaji only from their menue and purchase pav separately from local bakery. 1kg pav bhaji is more than enough for 2 heavy eaters and 3-4 normal peoples for one time.
Vigheshwara Pure veg has nice south Indian food. Vaishali cheese dosa is also good but horrible sambar and somewhat overpriced.
Biryani If you live near Muslim area or masjid you can get really tasty starters like kebabs, leg piece, tandoor for really cheap for 100-150 rs with ample quantity. PK has best biryani in Pune. 319 rs biryani is enough for 2 heavy eaters.
Aroma Hyderabadi is also really good option for biryani. Aroma's fried rice is also good specially simple non Schezwan one. Chicken lollypop is good but quite overpriced in my opinion.
Persian darbar's Arebian cabsa rice is also good option. Full cabsa rice comes with 8 tandoor leg piece. Enough for 2-3 people.
Barbeque nations Damsafar Biryani is also decent but comes with seekh kebabs. If you don't like texture or taste of kebabs don't order it.
Behrouz biryani did not live up to hype in my opinion.
Also never ever purchase Biryani from SP. Extremely overrated and overpriced. We waited for 1 hour in line and biryani was so basic that it felt like slap on the face. Plus we paid 1800 rs for 3 peoples.
Chinese Dilkhush Chinese center has some good Chinese.
Fast food Wendy's have some really good burgers for reasonable price. McDonald's 610 rs Chicken Maharaja MC combo is good for 2 people. Chicken popcorn from kfc are also really good Mcdee has best French fries and burger King has worst. Burger King's fries are literally Bamboo. Whopper and Mexican burger in burger King are somewhat decent.
You can buy 20 rs 1/2 litter pepsi separately. Cold drink form the fast food store is really overpriced. Always ask for 2 litter water bottle if available because it cost 28 rs while 2 water bottle of 1 liter each cost 40 rs.
You can buy 1/2 kg cake from cake shop for 200 rs.
I've no expertise in pizza and ice creams. Perhaps you can suggest me some

This section should present a concise overview, capturing the essence of the report. Highlight the expected market growth at a CAGR of 9.30% from 2024 to 2032. Emphasize the key findings such as the major growth drivers, including an alarming rise in obesity rates and an increasing demand for new and effective anti-obesity medications with minimal side effects. Summarize the anticipated challenges and the strategic responses by key market players to these challenges.

Introduction

Define anti-obesity drugs as medications designed to help individuals lose weight or prevent weight gain. These drugs act through various mechanisms, such as appetite suppression, increased satiety, or reduced fat absorption. Clarify the scope of the report, which encompasses the analysis of market trends, regulatory environments, competitive landscape, and technological innovations across North America from 2024 to 2032. The objectives should be to provide stakeholders with comprehensive insights into the market dynamics, investment opportunities, and future trends. Methodologically, rely on a combination of primary and secondary research, including interviews with industry experts, analysis of company reports, and review of relevant medical and business journals.

Market Overview

Provide a snapshot of the market’s current size, incorporating data from the past five years to show growth trends. Discuss how the obesity epidemic in North America has spurred demand for pharmaceutical interventions. Explore the psychological and sociological factors contributing to the market’s expansion, such as increasing public awareness of obesity-related health risks and the growing acceptance of pharmacological treatment over traditional weight-loss methods.

Market Dynamics

Detail the dynamics of the market:

• Drivers: Include the rising healthcare expenditure on obesity-related diseases, government initiatives like public health campaigns, and innovation in drug development leading to more effective treatment options with fewer side effects.
• Restraints: Discuss the high cost of new drug development and market entry, the rigorous and lengthy regulatory approval processes, and the public skepticism regarding the efficacy and safety of anti-obesity drugs.
• Opportunities: Highlight opportunities such as personalized medicine approaches to obesity treatment, expansion into emerging markets, and potential for lifestyle integration with digital health technologies.
• Challenges: Address issues like the competitive pressure from alternative non-pharmacological therapies (e.g., bariatric surgery), patent cliffs, and the ethical concerns over the medicalization of obesity.

Regulatory Landscape

Examine the specific regulations affecting the development and marketing of anti-obesity drugs in the U.S. and Canada. Discuss key FDA and Health Canada guidelines for clinical trials, drug approvals, and marketing. Analyze recent regulatory approvals and the impact of these on the market, including any controversies or recalls that have shaped regulatory strategies.

Patent Analysis

Delve into the patent landscape, identifying key patents that have recently expired and those that are due to expire. Discuss the strategies companies might use to extend patent lifecycles. Analyze new patents filed, focusing on their potential market impact and the technologies they cover.

Investment and Funding Analysis

Offer a deeper look at financial investments in the anti-obesity drugs sector, identifying major funding rounds and the investors involved. Discuss trends in venture capital investments and government or non-profit funding initiatives aimed at combating obesity.

Partnerships and Collaborations

Examine recent strategic partnerships, their goals, and outcomes. Focus on collaborations aimed at research and development, cross-marketing agreements, or geographic expansion. Evaluate how these collaborations have affected market positions of the companies involved.

Competitive Landscape

Provide a more detailed analysis of each key player mentioned. Discuss their strategic initiatives, such as mergers, acquisitions, and new product developments. Evaluate their financial performance, market share, and R&D investments. Analyze the strengths, weaknesses, opportunities, and threats (SWOT) for each player to give a rounded picture of the competitive environment.

Market Segmentation

Further segment the market by patient demographics, such as age and gender, alongside the previous segments by drug type and distribution channel. This can provide insights into target marketing strategies and product development.

Geographic Analysis

Deepen the geographic analysis by including not only the U.S. and Canada but also specific regions within these countries that may exhibit unique market dynamics due to local regulatory policies or health trends.

Future Trends and Market Outlook

Speculate on future technological advancements, such as the integration of machine learning and AI in predicting treatment outcomes or personalized medicine. Discuss the impact of potential market entrants and predict how changes in consumer behavior could reshape the market.

FAQ

1. What are anti-obesity drugs?

Answer: Anti-obesity drugs are pharmaceuticals designed to help individuals lose weight or prevent weight gain. They can work through various mechanisms, such as suppressing appetite, increasing feelings of fullness, or inhibiting fat absorption in the body.

2. What is driving the growth of the anti-obesity drugs market in North America?

Answer: The primary drivers include the increasing prevalence of obesity, rising public health awareness, advancements in drug development, and growing demand for effective treatment options with minimal side effects. Government initiatives and increased healthcare spending on obesity-related conditions also contribute significantly to market growth.

3. What are the major challenges facing the anti-obesity drugs market?

Answer: Key challenges include the high cost and complexity of new drug development, stringent regulatory requirements, competition from non-pharmaceutical treatments like bariatric surgery, and public skepticism about the effectiveness and safety of these drugs.

4. How do regulatory agencies impact the anti-obesity drugs market?

Answer: Regulatory agencies like the FDA in the U.S. and Health Canada play a crucial role in approving new drugs, setting guidelines for clinical trials, and monitoring the safety of anti-obesity medications. Their decisions directly affect which drugs are available on the market and influence public trust in these treatments.

5. What recent developments have there been in the field of anti-obesity drugs?

Answer: Recent developments include the approval of new drugs with novel mechanisms of action, significant investments in research and development by major pharmaceutical companies, and the introduction of personalized medicine approaches to treat obesity. Innovations in drug delivery systems and the integration of digital health solutions are also notable trends.

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

We have an e-commerce store in the health & wellness niche with 6 products (supplements, skincare, DNA test & face masks) + 2 accessories. We have an email list of 270K of which we can message 190k. We send 2 newsletters a week + campaigns on the spot here and there. We have every possible flow imaginable set up to automate specific customer behaviour (abandoned cart, browsed product, etc...).
My problem is that we sell very little and cannot figure out how to change this. Our open rates are on average above 50% and click rates about 1-2%. We cannot convert the last bit it seems. Do you have any recommendations? Is it because there is no novelty or..?