https://preview.redd.it/gijvhhqudi0d1.jpg?width=768&format=pjpg&auto=webp&s=bc5d98b693d94e22295ec62a43bd5acb9f7211fa
It’s 2024. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking the campaigns or crafted 1% lookalike audiences….
It’s the creative process.
Meta was quite literally quoted in their last conference saying “56% of all auction outcomes can be attributed to creative” -Meta
Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.
We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.
It’s simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers 🚀🚀🚀
Designed for fellow creative strategists, media buyers, and other marketing roles.
In this course I’ll being going DEEP into the following: ✅ Creative Strategy 101 ✅ Foundational Learning & Resources ✅ Roles & Responsibilities ✅ Master Creative Strategist Tool Kit ✅ The 9 Pillars of Creative Strategy (the bulk of this course)
I cover each of these sections IN DEPTH: 1. Alignment 2. Research 3. Avatar Development 4. Ideation 5. Briefs, Script Writing & Strategy 6. Content Production 7. Launch & Creative Testing (Media Buying) 8. Creative Reporting, Creative Analysis & Ad Iterations 9. Organization & Practical Creative Operations
And yes, you will also learn how to bring it all together!
🌟 BONUS 1: 🌟 Chat GPT prompts for each of the 9 Pillars, how to grade UGC creators, how to conduct a creative evaluation & More 😉
🌟 BONUS 2:🌟 You’ll get a complimentary Q&A style 30 mins call with me directly to fill in any gaps, answer questions and help you with your Creative Strategy! ($125 value!)
This course will NOT: ❌ Show you how to design ads in photoshop/Canva ❌ Go in depth on media buying account structures
With this Master course you and your team will be able to generate new innovative ad creatives that will help you scale your ad accounts, build new ad angles and reach your target audience.
The goal is to take you from A to Z in all steps of Creative Strategy.
Let’s goooo!
https://coursesup.co/download/get-nicole-crowell-creative-strategy-master-course-download/

Preface for the purposes of intellectual honesty: I am not an economist. I did not make this to be some bulletproof scientific study and I only have access to the data that I can find on Google. I did not spend years creating this, I spent about an hour doing it. As a result I'm sure there are fair criticisms that could be levelled at the graph I'll present. But I was just hoping this would give people some vague idea of how much average workers in the U.S. are being screwed.
Anyway, that out of the way... I spent the last hour or so researching and making a little graph to get across inequality in America.
This graph contains various measures: Worker productivity, CEO pay, median housing price, average big mac price (as a shorthand for the price of food), median yearly income and the minimum wage in the United States from 1970 to 2020.
This graph measures growth so all of these are compared each time to what they were in 1970. So for each of them 1970 is 1 and the other numbers are how much that value has risen compared to 1970.
For example, median housing prices in the U.S. were 63.700 dollars in Q1 of 1980 and 23.900 in Q1 of 1970. This means 63.700/23.900 which is about 2.67, meaning the median house price in 1980 was about 2.67 times as much as in 1970. This is the information conveyed on the graph. And I do the same kind of calculation for everything included. This is so they can all be displayed easily on the same graph.
In effect, I am showing you the growth of each of them compared to each other.
None of these numbers (except CEO pay, I'll get back to that) are adjusted for inflation. This is intentional because inflation doesn't matter here since we're compared non-inflation adjusted numbers to other non-inflation adjusted numbers. And the important thing about this graph isn't the absolute numbers, it is the distance between those numbers.
If inflation was the only factor, for example, then all of the lines on the graph would perfectly overlap. In other words, if the minimum wage grew at the exact same rate that CEO pay did (due to inflation), then these two lines would overlap each other. On the other hand, if the minimum wage grew faster than CEO pay did, then the line for the minimum wage would move up more quickly than the CEO pay line and the gap would get larger. And if CEO pay grew faster than the minimum wage did, then it would climb higher faster and the gap between the two would grow in its favour.
In other words, the important thing about this graph is always the gap between two lines.
To simplify it: The bigger the gap between two lines grows, the more the lower line is getting screwed compared to the higher line. That's not taking into account any "screwage" that was already going on in 1970. Just how much harder you're being screwed now than people in the 1970s were.
So what are the results?
https://preview.redd.it/xg244skyzh0d1.jpg?width=573&format=pjpg&auto=webp&s=5d0116c15f977b7a059e4509bfd28dd0e3f4dc7c
As you can see the gap between CEO pay and both median yearly income and minimum wage grows quite a lot from 1970 to 2020, especially between 1990 and 2020. The gap is temporarily reduced in 2010 (I assume due to the stock market crash) but is well on its way to reaching a new high by 2020.
It's also worth mentioning here that because CEO pay is the one thing that IS inflation-adjusted, so far as I'm aware, because I couldn't find a non-inflation adjusted version, this is actually an underestimate of the degree of "screwage" going on.
We can also look at the median housing price which, compared to both median yearly income and minimum wage, has completely skyrocketed. Hence the growing gap between them.
The cost of a big mac doesn't fare as badly as housing, yet it is still more expensive compared to the median yearly wage than it was in 1970. This means your yearly income will buy few big macs today than it did back in 1970. This is extra true if you make the federal minimum wage, because the gap there is even larger.
All of this, including workers being able to buy fewer houses and big macs with your wage, is happening as worker productivity continues to rise.
And, as you can see, the gap between worker productivity and your yearly income continues to grow. Meaning that while you are producing more value per hour, you are actually taking home a smaller percentage of that value than before. And, in fact, it's worse than that because (as shown by housing prices and the big mac's price) you are even taking home less value in absolute terms as well, at least when it comes to housing and food.
So you are producing, inflation adjusted, more than 2.5 times as much value as in 1970 these days, but you find it harder to afford food and housing than back then.
By contrast, CEO pay compared to the productivity of U.S. workers has climbed a lot more. Outpaced it by quite a bit, in fact, as the gap there (though reaching a zenith in 2000 before the crash) is much, much bigger in 2020 than in the 70s, 80s and 90s. So the CEOs are actually taking home more of the value you generate.
As you can see the gap between their pay and housing prices and big mac prices has also climbed quite a lot. Meaning that in absolute terms too they can buy a lot more of those these days than they could in the 1970s. And, again, this is an underestimate.
But just in case you weren't convinced you're getting screwed, let's put a cherry on top of this inequality cake. Because I've created a second graph. This one includes the net worth (non-inflation adjusted this time) of the richest person in the U.S. for every year.
https://preview.redd.it/dmlxr83y3i0d1.jpg?width=572&format=pjpg&auto=webp&s=8b5cb4fd9374fb57c346be03a60e4471d38c7324
As you can see, this graph is almost comical.
When it starts off, due to how I calculated the numbers, there is no gap between the wealthiest person's net worth and the median yearly income (cuz we're measuring growth here). Yet by 2020 that gap has grown so large that it becomes hard to make out some of the other gaps. Even the CEO pay vs. median yearly income gap pales in comparison.
By 2020 the federal minimum wage is about 4.5 times what it was in 1970, the median yearly income is about 6.1 times what it was in 1970 and the wealthiest person's net worth is about 75 times what it was in 1970. Yes, 75 times compared to 4.5 and 6.1.
This is inexcusable. This is not a working system. This is a dark comedy.
It must be fixed.

GPS Tracking For Shipping Containers: Preventing Cargo Theft

Are you concerned about the safety of your valuable cargo shipments in the face of the alarming rise in cargo theft? You're not the only one grappling with this challenge. Shockingly, the FBI reports that cargo theft amounts to nearly $30 billion annually in the United States alone. The question then arises: how can you safeguard your shipments effectively? The answer lies in the innovative use of GPS tracking for shipping containers.
This cutting-edge technology stands as a game-changer in the shipping industry, offering real-time, comprehensive tracking of your cargo. By reading this article, you will gain insights into how GPS tracking not only acts as a deterrent against theft but also significantly boosts operational efficiency. Get ready to explore the multifaceted advantages of GPS tracking and why it's becoming an indispensable tool for protecting your cargo shipments.
https://konnectgps.com/
https://i.redd.it/9d2vcuzb2i0d1.gif

GPS Tracking For Shipping Containers - The Easy 5-Step Process

GPS tracking for shipping containers employs satellites to relay precise location data. Containers are equipped with GPS devices, constantly transmitting their whereabouts. This real-time monitoring is key for deterring theft and ensuring cargo safety. The system uses cellular and satellite networks for data transfer. Users access this information through secure online platforms. Instant alerts are sent for unexpected container movements. Geofencing technology establishes virtual perimeters for additional security. This setup also aids in optimizing routes, reducing delays, and improving delivery schedules. Essentially, GPS tracking is a comprehensive solution for safeguarding shipping containers.

1. Device Setup and Activation. Install GPS devices on shipping containers and activate them for satellite communication.
2. Continuous Tracking and Data Transmission. These devices continuously track container locations and transmit this data via cellular and satellite networks.
3. Access and Monitoring. Users access real-time location data through a secure online platform, enabling constant monitoring of the containers.
4. Alerts and Geofencing. Receive instant alerts for any unauthorized movement or geofence breaches, enhancing security measures.
5. Route Optimization and Operational Improvement. Utilize GPS data for efficient route planning, reducing delays, and improving overall operational efficiency in shipping.

Best GPS Tracking Device For Shipping Containers

https://preview.redd.it/xh5r41fi2i0d1.jpg?width=1792&format=pjpg&auto=webp&s=3ae38ffcbe4b03778dad8d09be034d95fa58d898
The Oyster GPS tracking device is a location monitoring tool specifically designed for tracking shipping containers and valuable cargo assets. When considering this device over alternatives, especially those at a lower price point, it's important to assess its distinctive features and specifications.
Key Features:

• Long Battery Life: Powered by three AA Energizer Ultimate Lithium batteries, offering up to five years of operation with one daily location update.
• Versatile Tracking: Capable of updating location every five minutes when in motion and once a day when stationary.
• Recovery Mode: Provides more frequent updates, useful for tracking in critical situations.
• Instant Alerts: Sends notifications via text or email when cargo moves or enters/exits a geofenced area.
• Wide Coverage: Supports 4G and 5G Cat-M1 Towers, ensuring connectivity in the US, Canada, and Mexico.
• Rugged Design: Comes in a waterproof casing with an IP67 rating, making it suitable for harsh environmental conditions.

Specifications:

• Size and Weight: Compact and lightweight, easy to install on various cargo assets.
• Network Compatibility: Operates on both 4G and 5G networks for broader coverage.
• Durability: Waterproof and dustproof with an IP67 rating.

When buying a GPS tracker or shipping containers, consider these features alongside your specific tracking needs, budget constraints, and the potential long-term benefits of investing in a reliable tracking solution. The price of the Oyster GPS tracking device, while potentially higher than some alternatives, reflects its extended battery life, robust build, and comprehensive coverage capabilities.

How Bad Is Cargo Theft - A Look Into The Stats

Navigating the world of cargo shipping involves understanding the risks associated with cargo theft. These quick facts shine a light on the extent of this problem, revealing what is most commonly stolen, where thefts tend to occur, and just how significant these losses can be. Get informed and stay ahead with these crucial statistics:

• According to the FBI, the average value of goods stolen per cargo theft incident in the U.S. is approximately $214,000.
• Food and beverages are the most targeted goods, accounting for nearly 20% of all cargo thefts.
• Electronics make up the second most stolen goods, constituting around 15% of total cargo thefts.
• The states most targeted for cargo theft are California, Texas, and Florida, which together account for over 60% of all reported incidents in the U.S.
• Warehouses and truck stops are the most common places for cargo theft, with around 50% of thefts occurring at these locations.
• Approximately $15-30 billion is lost annually in the U.S. due to cargo theft, according to the National Insurance Crime Bureau.
• Less than 20% of stolen cargo is ever recovered, making prevention crucial in cargo management.
• Thefts tend to spike around holidays, with notable increases around Thanksgiving and the 4th of July.
• Global losses from cargo theft reached a staggering $22 billion in 2021, according to BSI's annual Global Supply Chain Intelligence report.

GPS Tracking Device For Shipments

Imagine how simple it becomes to monitor shipping containers and prevent cargo theft with GPS tracking devices. Picture this - you run a shipping business, and you want to keep a close eye on your containers. You attach a real-time GPS tracker to each container you wish to monitor.
This tracking system consistently beams back the container's location data. You can access this real-time GPS tracking data online, anytime you want. It's as if you're in constant communication with your cargo containers.
Every time one of your GPS-equipped containers moves, you receive a notification. Imagine the peace of mind this brings. Asset theft? That's a concern of the past.
Think about the precision and efficiency GPS tracking units add to your operations. You're able to calculate estimated delivery dates with a new level of accuracy.
But let's face it. Some criminals see cargo theft as a low-risk, high-reward endeavor. When a single container can contain a million-dollar payout in electronics or tobacco, the temptation for black market crooks is hard to ignore. Here are additional benefits of how real-time GPS tracking technology can be your solution for theft prevention and asset management:

• Enhanced Asset Management: GPS asset trackers provide real-time location information for both powered and unpowered assets. This visibility enhances your ability to monitor specific containers and manage your fleet effectively.
• Advanced Features: Incorporating technologies such as a Bluetooth gateway, temperature sensors, and IoT systems, these tracking devices offer more than just basic functions. They bring smart container capabilities, improving shipment tracking and ensuring the safety of the cargo.
• User-Friendly Interface: With developer API and API integration, you can easily incorporate GPS tracking into your current operations. The tracking dashboard and container tracking software provide a user-friendly interface for quick access to data.
• Adaptable to Increased Demand: As your business grows, these GPS container tracking solutions scale with your needs. They support additional features like trailer tracking, vehicle tracking, and chassis tracking to meet the increased demand in your operations

Learn more about trackers that work internationally!
https://preview.redd.it/lh65w89n2i0d1.jpg?width=1792&format=pjpg&auto=webp&s=ffb87a917ad1ad1e42601ce495ff685b6735472c

GPS Tracking Shipping Containers - Frequently Asked Questions

Do GPS Container Tracking Systems Work Anywhere In The World?

Yes, most GPS container tracking systems utilize a cellular network to transmit location data, ensuring global coverage. In some cases, the container GPS can record location data, but can't transmit it until the ship is in cellular coverage. However, it's essential to confirm that your specific tracking solution offers both global coverage and satellite tracking.

Can GPS Tracking Devices Help Reduce Costs In The Shipping Industry?

Absolutely! GPS tracking devices for shipping containers contribute to operational efficiency, enabling route optimization and better utilization of resources. This helps reduce costs associated with fuel consumption, insurance premiums, and asset recovery.

Are There Any IoT Sensors Available For Shipping Container Tracking?

Yes, IoT sensors are increasingly popular in the shipping industry. These sensors, such as temperature and humidity sensors, provide real-time environmental monitoring. Why is this important? Because it can help ensure cargo security and allow for better decision-making to protect sensitive goods!

How Can GPS Tracking Shipping Containers Improve Customer Experience?

With asset tracking systems, customers receive accurate information about the location and status of their shipments. This transparency allows them to make better-informed decisions and provides an enhanced customer experience with your service.

Can Container Tracking Technologies Offer More Than Just Location Tracking?

Definitely! Advanced container tracking technologies can provide valuable insights, such as dwell times and ETA predictions. This GPS data helps improve scheduling and overall efficiency in the shipping process!
Some photos in this article, "GPS Tracking Shipping Containers" were generated using AI

https://preview.redd.it/2wh7g9bw9h0d1.png?width=606&format=png&auto=webp&s=b237f07cb4cf5e2e9bff2fbf362ccc1e9175f955
I posted this image on this sub earlier saying that it was obviously AI Generated, and was downvoted to oblivion because it's just "age old digital painting techniques" and that this "doesn't look like AI."
I posted this because the original artist was claiming that they didn't use AI and used that reasoning to scam people out of commissions and Kofi donations. They used this stance to gain a ton of followers (a couple thousand) in a single day, whom were coming to their defense as they claimed that everything was hand drawn and explicitly that AI was not used at all. This is important to highlight, because they used the benefit of the doubt and the growing discourse to gain from it all. The lying about it was the whole point.
I use AI, I love using it, but I'm open about it. I understand that people don't want to be sold anything that uses AI generation and I support their decision to do so - I think being transparent about its use is good for everyone. This person was hypocritically using AI to do the bulk of their work but publicly denouncing it, going so far as acting like the accusations were utterly unthinkable. So that artist gained thousands of followers illegitimately who took their side, most-to-all of them followers that hate AI and couldn't believe that so many people were dogpiling on this artist and that it was "clearly painted by them".
So this person gained a large following by using AI, lying about it, and then used that growing following to take commissions from people and gained Kofi donations, all under the pretense that they were not using AI generation whilst doing so.
So a bunch of users found their SeaArt account along with the base AI generated images that were then (crudely) painted over, they crumbled and admitted to using AI. They have since deleted their account completely. The artist' name was si12o2 on Twitter before deletion. You can search the name and follow the previous discourse there.
I'm posting about this for a couple reasons:
The first is that sometimes it feels fucking GOOD to be right all along. Vindication is a good feeling, and I'm not going to apologise for that, but there's a more important reason that I'll go into at the end.
Here's the thing: this work is so obviously AI Generated and yet a whole bunch of people on this subreddit couldn't tell:

We are also getting a lot of people seeing digital art tricks and crying AI when it isn't.
This is what makes me laugh. You've got people here even saying this, that, and the other, are all "clearly AI" when it's just age old digital art techniques. Not that AI doesn't happen of course. But people become a "experts" on the AI side but clearly have no experience with digital art.
There's nothing obviously AI generated about this to me. It's not good art imo but that doesn't mean it's AI, there's tons of bad art out there.

Here's the most important thing - whether we love or hate AI (and I am firmly in the "love it" camp), it isn't good enough that people in this sub can't identify whatever THIS IS as being AI generated, let alone some regular ludd on Facebook who believes whatever junk they see without question:
https://preview.redd.it/b5jicybmbh0d1.png?width=178&format=png&auto=webp&s=af33665fe84c147f29f961606565f887d00c552b
AI Generated content is just going to get harder and harder to parse as we go, and if we can't figure out that even this super easy to spot stuff is AI, how are we going to have any hope of questioning more sinister content when Text2Vid takes off for consumers, is being used by foreign political powers to spread misinformation and undermine trust in image and video content?
We need to do better - If you can't spot that the very obvious AI mottling pattern on an anime girl's tights is made with AI generative tech, you could be lead to believe anything. Thousands of people today were fooled into thinking that an AI artist was purely traditional and being witchhunted just because they insisted that they didn't use AI, and then coming here to highlight this I was also downvoted for pointing out how crazy it is that people were fooled, and got the SAME benefit of the doubt.
I'll say it one more time - I LOVE AI IMAGE GEN, but for goodness sake we need to do better at questioning things, especially when we are enthusiasts of the tech, use it regularly and should be able to spot it when it's used and can use that to let others know that they're being mislead.
Please, for the love of God, do better. If your parents are liking fake, dirisive and polarising AI generated content on social media, tell them. If your friends are falling for obviously faked content, tell them. If you aren't sure if something is AI generated or not, look closely at it. If you really can't tell, ask for second opinions, because you could be like one of these people looking at something falsified by admission and shrugging your shoulders and saying "nah, looks real to me."
Please.