This is a PSA
I made a post about my Star Man Chun-Li MS-008. Many people have seen a TikTok that has gone a bit viral of the Chun-Li figure. Poster doesn't show the nude body bit claims it has "all the details" commenter are claiming this as well. I believe this is a disinformation campaign as all figures produced in 2024 have been forced to censor all products. This involved altering all molds and removing anatomically correct features(nipples/vagina). My figure is completely censored, and I have confirmed with several others who have the figure. Due to this tiktok video, MANY people were asking me for photos, thinking that the figure has all the details despite my saying otherwise. I removed my post because it was just getting silly with the requests. Long story short, Chun-Li was meant to be anatomically correct, but Star Man/VeryCool were forced to censor it.
I did some research and found out why this happened. I believe this is why the Chunli figure was so delayed because it and every other figure produced this year had to have their molds censored...
"Thanks a lot for contacting us. Yeah, unfortunately, this is true.
So it started from a mom that caught [her] pupil son playing with a very sexy little figurine (not 1/6 action figures in realistic style, it's one of those small anime character statues, with very tempting body details and almost no clothes I suppose), and she got so concerned to have to call the journalists to expose this as a "scandal" of the toy industry trying to poison an innocent child. So, this went up on television and aroused some debates. Government visited lots of toy factories, and require them to make sure they future products comply with the policies related to children.
It does not really matter whether the product says "only for adults" on the packaging. As long as it could be exposed to a child as a "toy", it needs to meet the regulations. It's a grey area for some of the body products in 1/6 scale, but most factories might choose to play safe. It's not an easy decision to make for them I'm sure but as a big company they need to think in the long term.
Most of the bodies we stock now are the new version, btw." -source Giantoy
"The media previously exposed the sale of pirated adult pvc figures in some shops outside schools and then the government sent law enforcement officers to inspect all local toy factories in Dongguan. Chinese law doesn't allow the sale of pornographic products but allow the adult products. Now the problem is those adult figures/models that cannot be used to facilitate sexual pleasure are not clearly classified as adult products. So now they temporarily remove the 'private details' to avoid legal risks maybe. On the cootrary, the factories that produces adult pvc figures did not change the mold and their selling agents just temporarily no longer providing orders for pre-orders of audlt pvc figures in China. Anyway, it just a temporary solution during the special period I guess. Of course, you can send an email to consult them directly." -source BBICN forum

In this post I want to break down how I think about and how I build custom B2B lead gen eco-systems that are designed to engage a cold prospect, educate and help them to then turn into $XX,XXX deals.
I'll share the metrics and best practices from my own experiences from working with around 20 b2b companies with varying deal sizes, starting from $5k marketing packages, to $90k/yr fintech solutions and $200k software dev & IT deals. If you don't agree with my approach, that's fine, there's multiple ways to skin a cat.
Fundamentals are mostly the same and we can split it in 3 main parts.

1. Traffic acquisition
2. Nurture & education mechanism
3. Conversion mechanism.

Where most businesses go wrong is that they try to sell their expensive service to a cold prospect.
That might look like cold emailing and cold "linkedining" (new term) prospects an offer or asking if they're interested in this and that, on the spot.
This is not a good approach for one simple reason - no one want's to be sold to. Not to say that this direct approach doesn't work, for some it works good enough to stay afloat, but it's not something you can use to drive real, inbound interest in your services. Selling to prospects that you get on a sales call from 1 email or DM is extremely hard since you have to do the heavy lifting to educate them on the call and then you also have to sell them.
My goal is to turn this dynamic on it's head. Yes, we want to reach out to cold prospects. Yes, we want to run ads. But not to sell immediately. Rather, we're inviting and getting those prospects into our ecosystem where if they go through your educational materials like reports, case studies, how-to's AND have a real pain, they will come to you to solve it.
Let's break it down.
Traffic acquisition.
There's 2 channels I use to acquire traffic. Sometimes I use both, sometimes one or the other. For the most part that depends on the TAM and what we're selling.
1 - Paid ads (LI and META) are great if you need volume and your deal size varies between $5k - $20k. If you get it right, it's a system that scales easily so you can control demand and growth fairly easily too. It's also very quick and easy to troubleshoot since you can change a variable and see the result in next 3 days.
The ultimate goal of paid ads is to get as many people in your funnel as possible. The only logical way to do it is using lead magnets. Industry specific reports with unique insights that only your ICP would care about, easy-to-code tools that only your ICP would find useful (calculators work great for me), guides and courses made to solve a very specific problem, you get the picture.
We're giving away this free value in exchange for their email address. I can already hear people yelling "But giving away stuff for free only attracts freebie seekers" That's because you don't have a mechanism in place to convert that opt-in into a deal. (I'll go into in the next sections)
To make a great lead magnet I follow this mantra:

1. Has to be industry and role specific
2. Has to solve 1 painful problem for the lead
3. No surface-level, bait-and-switch teasing BS. (using lead magnet as a sales page is a big no-no)

Lead magnet is your chance to build rapport, show your competence and build good will by actually helping your prospects before you ever speak with them. USE IT WISELY. I see many businesses only tease the solution. My advice - give away all your secrets. If you're vague, your leads will think that your approach is basic and you won't capture the interest.
For us, around 20% of lead magnet leads opt-in into the next step of the funnel where we ask much more details. Company name, website, name, phone, etc, etc.
Do this step right and you'll get leads from your ICP opting into your funnel in droves, for cheap.
One little hack I do whenever I launch lead magnet campaigns is create 5-10 lead magnet ideas, create the ads and the landing pages, but don't create the lead magnet itself. Then run ads to those 5-10 lead magnets and see what your cost per lead is AND see what quality leads you attract. My baseline KPI's are sub $15 CPL on the initial launch and 3 out of 10 leads be real, actual companies that fit the ICP.
If you hit that initially, you can reiterate on the ads and the LP and get your CPL way lower.
2 - Cold outreach (LI and email) is great if you're after high ticket or enterprise level deals.
Cold outreach is great for huge target markets and/or very high value accounts. You won't reach Elon Mush through ads, but you could through cold outreach.
Instead of blanket-spamming 10k leads that might or might not need our service we do this.

1. Score companies based on fit (we use AI for this on scale by giving it bad fit examples, medium fit examples and great fit examples while also describing why each is bad, medium or great. Then we ask to output a score from 1-10)
2. For companies that score 7 or higher, look at buying signals. Recent hires, open positions, growth or decline, recent funding, featured in news (why featured in news?) and, of course, technographics.
3. Companies that display positive signals AND are a fit based on scoring, we send a personalized message automatically.

90% of this happens automatically at this point, but don't get confused - it's not AI copy that gets sent out. We have a general template and framework that we base our messages upon and AI fills in the blanks. All that is based on what information we find on the companies and what state they're currently in.
"Hey Adam, saw that Houberz is looking for an engineer with deep understanding of X. I know first hand how hard it is to fill such roles.
I have a case study on how we did Y using X technology, thought you might be interested in giving it a quick read before you pull someone onboard."
This is the general gist of it. Combine it with reaching out to leads that are likely in-market and you'll average 15% reply rates. Blast 10k emails to random list and you'll get 0.5% - 1% reply rates.
That is how we get qualified traffic on the front end.
This is how we convert it into deals.
1.1 - Paid
Once you have people claiming your lead magnet, the magic happens on the thank you page. I've seen many people just have a generic thank you page that does not prompt the next action.
Wasted digital real estate.
Instead of leaving it blank, we either have a call booking page where we pitch a non-sales call that would help fix the lead a specific problem or a signup page for a live workshop.
2nd has higher opt-in rate, but has longer time-to-deal, 1st gives you 1-1 time with high value prospects, but is more expensive..
Ideally, run both. Best of both worlds.
On top of that, when someone opts in and claims your lead magnets, you can then email them on a regular basis as part of your newsletter which gives you another channel to nurture leads and throw offers their way.
2.1 - Cold outreach
As soon as you receive a positive response to your lead magnet offer, you send it over, find that person on LI and connect (so you have another channel and they see that you're a real human) then ask if they're struggling with a specific problem that your service can fix.
If they do, great, share more case studies, share how they could solve the problem themselves and then soft-pitch a meeting in which you propose to "continue the conversation"
For cold, each convo will be different so you will have to come up with helpful and relevant email responses on the fly.
Remember speed-to-lead. The faster you answer, the higher the chance of you pushing the lead to the next step of your funnel.
So do you need both of these acquisition channels? Do you also need to post on Linkedin and dance on Tiktok?
Depends on your business. Generally, the more eyes you have on you, the more deals you'll close. These two channels are foundation for myself and any business I consult, but to supplement that and build credibility, we're also heavily investing in LI organic.
Why? People who watch your ads and engage with your emails will check out your LI eventually. If it's barren, you won't leave an impression. If it's packed with valuable, funny, insightful and humanizing posts, not only your leads will connect with you, but they'll feel compelled to engage.
So it's not one system or another - it's all of them working in cohesion.
Thanks for coming to my ted talk.

Company Information

Corporate Site
MERCURY REALTECH INNOVATOR Inc. engages in the real estate information platform business in Japan. It provides Realnet, a software as a service type real estate information platform, which include apartment summary and search service, macro summary marketing system, property pamphlet and brochure download service, web marketing solutions, segment DM marketing research, data API, and human resource matching service, as well as Town Mansion Plus, a posting service that enables a detailed condominium segment by utilizing the real estate database. The company also offers Mansion Value, an owner's platform based on the concept of Japan's condominium owners club that provides various functions, such as management of assets and various contacts, viewing pamphlets, and drawings for construction sale; Mansion score, a standard service that quantitatively and objectively evaluates condominiums using data; condominium market price information by area, including average present value, rate of change, and number of units supplied posted for each city, line, and station; and DX support platform for the transformation of business models and associated contributions to business.
Probably a useful company to do business with if you are interested in real estate or own a condo.

Stock Perks

Rights day

End of February, end of August

Details

Membership to the Realnet Mansion Search service, normally 2,000 yen a month. You can use the website and app for this. This service lets you find information for Japanese mansion-style apartment condos, those which are on the market and which have been sold through various types of search filters. You can also do your own research on the properties and take photos and write notes directly into the app for the relevant property. They claim to have over 40,000 properties listed, and the information is entered into a database by their staff and updated daily.

Requirements

100 shares gets you a 6 month voucher to use the service. Since the rights date is every 6 months, you can continue to use the service as long as you keep holding onto the stock.

Comment

Obviously this is an incredibly niche product that only people who are involved in real estate will have any value in, and I'm kind of surprised that what's mostly a B2B platform is being given away as a perk. I suppose that individuals may find the tools interesting to see what properties are available and how the real estate market is doing for certain areas, and if you are in the market to buy a mansion then the data could be valuable.

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Hi there! It's been a while since I posted directly about The Nexus Compendium, but given that we're closing in on the site being active for 6 years (in 2 weeks, in fact: May 28, 2018), I felt that I needed to get real with you folks.

The Elekk in the Room: Lack of Updates

To get the obvious things out of the way first: Yes, I've more or less burned out of developing the Nexus Compendium further. It's not likely to get any significant additions, depending on what the future of Heroes of the Storm is.
... that is, with a few exceptions.

Free-to-Play Rotations: Predictions

Those that check the site knows that I keep adding the new Free-to-Play Rotations, as close to the updates on the 1st, 8th, 15th and 22nd of every month as life allows of me - and have been doing that since before the site was started. It's a task that I've taken very seriously, as a way to show my dedication to the game and it's community: You guys.
However, what I wanted to share is that I've actually been tracking if there was a system in regards to repeating rotations. And, while there has been a lot of repetition going on in 2023, 2024 has hammered in the point with 10 inch nails: The Rotations are completely the same as the same dates for 2023. That is, the Rotation for tomorrow - May 15, 2024 - will 100% be the same as May 15, 2023.
As such, a thing I'd love to sneak into the site is to retire the current Predictions-page, as it really doesn't make any sense anymore, given that the Sales aren't updating anymore. Instead, I'd like to try and open for the ability to see into the next full year of expected Rotations, by going off the logic that it'll keep repeating. Naturally, these will have a very visible disclaimer of NOT yet being confirmed, which is primarily important, if I'm delayed with adding a new cycle's Rotation.
For more information about the idea, I recently did a post, based on the research of Elitesparkle and myself:

The Collection: Adding the idea of Sets

The idea about Collection Sets has existed, and been underway, for... well, ages. But, I have the data, I just need to get it shown. Something that just took way longer than I expected, and something that I intend to get done. Eventually.
The point being: If you have ideas about a good matching Set of items (Skins, Mounts and/or Banners), let me hear it. Previous post with details can be found here: https://www.reddit.com/heroesofthestorm/comments/wgqsi2/nexus_compendium_preparing_for_collection_sets/
That said, I've still been updating the site, whenever a new patch revealed changes to existing Skins and Mounts, and I'll keep doing that as well.

TL;DR

The Nexus Compendium is in a kind of hiatus, but is still being updated with Free-to-Play Rotations and changes to the Collection. A few other updates will be added, at some point in the unknown future.
I'm still here, lurking - and posting a bit, every once in a while, when I sniff up something, that fits the objectives that The Nexus Compendium was meant to fulfill.

3 bed end terrace house for sale in Barnfield, Nash Mills, Hemel Hempstead, Hertfordshire HP3, £400,000 - Zoopla
I have put an offer in for £390k and the vendor has accepted ? Is that a red flag should I offer lower?

Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn

• Definition of Marketing
• Market Research, Competitor Analysis and Defining Your Target Market
• Brand Identity and How to Create Your Branding
• Go-to-Market Strategy and Defining Your Marketing Strategy
• Inbound and Outbound Marketing Channels
• Marketing Plan Template
• FAQs

Definition of Marketing

American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source
What do you see here?

1. Marketing is not about activities, it contains activities, set of institutions and process.
2. Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
3. In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.

Let’s summarize what marketing definition for a Shopify store. Marketing will create, communicate, deliver and exchange offers that have value for customers. As you can see main subject in here is customers. Because of this, I’ll put customers as the center of this guide. Everything we’ll do has to something with them.

Market Research, Competitor Analysis and Defining Your Target Market

This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.

Market Research

How can we do the market research?
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.

Competitor Analysis

When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.
Now it’s time to analyze them.

1. Checkout their branding strategy.
2. What are their value propositions?
3. What is hot about them? Return guarantee, free shipping etc.
4. What is not hot about them? Poor product or store design, low UX on the website, etc.
5. What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
6. Are there any partnership or influencer program they’re running?
7. What is their Google/YouTube campaign strategy? Check it here.
8. What is their Facebook/Instagram campaign strategy? Check it here.

Create a spreadsheet with all of this information. We’ll use this when working on positioning and marketing strategy.

Define Your Target Market

What do you say about our target market? Can all of new parents be our target market?
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics

• Age: 25-45 years old
• Gender: Primarily women, but also some men
• Education: College degree or higher
• Income: $75,000+ per household
• Location: Urban areas
• Occupation: Professionals, entrepreneurs, stay-at-home parents

Psychographics

• Values: Health, wellness, sustainability, social responsibility
• Lifestyle: Active, eco-conscious, family-oriented
• Interests: Organic food, natural products, children’s activities
• Media consumption: Social media, parenting blogs, magazines
• Shopping habits: Researches purchases thoroughly, values quality over price

Pain Points

• Concerns about harmful chemicals in baby clothes
• Difficulty finding stylish and affordable organic baby clothes
• Wants to make sustainable choices for their children

Needs

• High-quality, organic baby clothes that are safe and healthy for their children
• Unique and stylish designs that make their children look and feel good
• A brand that shares their values and commitment to sustainability

Buying Behaviors

• Researches products online before making a purchase
• Reads reviews and testimonials from other parents
• Shops at specialty stores and online retailers
• Willing to pay a premium for quality and sustainability

After creating ICP, it’s important to spend some time on empathy map. Don’t forget to check it, too.
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.

Brand Identity and How to Create Your Branding

I’ll follow the American Marketing Association (AMA) in here too.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.

1. Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
2. Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
3. Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
4. Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.

Go-to-Market Strategy and Defining Your Marketing Strategy

So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.

Go-to-Market Strategy

Let’s say you recently launched your Shopify store or add a new line of products.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;

• Free shipping until X date.
• 5 different boy and girl bundle with 40% OFF to try our products.

Marketing Strategy

This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
AIDA Sales Funnel Framework
Now we can continue with our hypothetical store example. We’re selling high-end, organic baby clothes on our store. We crafted our ICP, empathy map, work on branding and created our story.

Example Marketing Strategy

First step we’ll work on attention step. Our focus is getting attention of our target market attention.
We can create a educative e-book like “7 Harmful Chemicals Commonly Used in Baby Clothes and How to Avoid Them” and run some campaigns targeted new parents on social network (Facebook, Instagram or YouTube)
This ads will land on a landing page that gives brief information about why we should pay attention to chemicals in baby clothes for our little ones and make a promise like “I spend my last 5 years about researching chemicals on baby clothes and prepare this book for you and your little one”. Also there can be a quick video about our story explaining our expertise in this field and why we’re building this brand.
We can ask for their email address to share the book with them. When they enter their email address, we’ll send them this ebook.
After first email with the ebook, we can send a few more emails with easy to digest information about chemicals.
This will create an expertise image on our target customers and start to create a bond with them. Not a bad start, right?
At the same time we can use this content on our social media, right? Quick videos, infographics and posts about the chemicals in the baby clothes.
After getting a few thousands subscribers we can organize a webinar to answer questions. This will also a great content for re-used social media content and creating trust and expert image.
Then we can share a time-limited promotion with this people for a bundle. Like we’re running a campaign and these 5 chemical free baby clothes bundles 10% discounted until next week!
We can send emails about it and use this campaign for remarketing for only people who show interest in our e-book and webinar.
This is a very brief template of marketing plan.
Now let’s take a look at more common one.

• Post product photos on social media with lot’s of hashtags
• Run a Meta campaign without any targeting, land people on product detail page
• Give them WELCOME10 discount if they enter their email address
• Send them 15 emails in the next 5 days to maximize your sales.

It’s time for you. Which one do you want to choose? All of the experts recommending this without even asking who are your customers. Can you believe it?
Don’t forget that marketing strategy is not a hope. It’s a well documented plan of actions designed for turning strangers into customers.

Inbound and Outbound Marketing Channels

Inside the marketing strategy, channels plays a vital role. There are lot’s of ways to group channels. I’ll use most basic one.
Inbound Marketing Channels: With the inbound marketing your customers will find you and start the interaction. Most common channel for inbound marketing is organic search engine optimization.
After creating high quality content, when customers search something online, they can see your articles and first interaction happens.
Outbound Marketing Channels: With the outbound marketing you reach out to customers. Facebook/Instagram/YouTube ads, influencer marketing, display ads, podcast ads can be count in this category.
As you can imagine inbound marketing channels takes lot’s of efforts and time however over the time you’ll have organic marketing channel and it brings you customer without needing any budget.
Outbound marketing channels generally works with advertisement models and you need budgets to run these channels.
Most of time I recommend to start with outbound marketing channels and then invest inbound marketing channels overtime. Don’t forget to check Mastering Paid Ads For Shopify post.
Succesful marketing plans should be supported by high converting growth and conversion plans. Don’t forget to check Growth Guide For Shopify and Conversion Optimization Guide For Shopify too.
to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn

• Definition of Marketing
• Market Research, Competitor Analysis and Defining Your Target Market
• Brand Identity and How to Create Your Branding
• Go-to-Market Strategy and Defining Your Marketing Strategy
• Inbound and Outbound Marketing Channels
• Marketing Plan Template
• FAQs

Definition of Marketing

American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source
What do you see here?

1. Marketing is not about activities, it contains activities, set of institutions and process.
2. Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
3. In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.

Let’s summarize what marketing definition for a Shopify store. Marketing will create, communicate, deliver and exchange offers that have value for customers. As you can see main subject in here is customers. Because of this, I’ll put customers as the center of this guide. Everything we’ll do has to something with them.

Market Research, Competitor Analysis and Defining Your Target Market

This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.

Market Research

How can we do the market research?
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.

Competitor Analysis

When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.
Now it’s time to analyze them.

1. Checkout their branding strategy.
2. What are their value propositions?
3. What is hot about them? Return guarantee, free shipping etc.
4. What is not hot about them? Poor product or store design, low UX on the website, etc.
5. What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
6. Are there any partnership or influencer program they’re running?
7. What is their Google/YouTube campaign strategy? Check it here.
8. What is their Facebook/Instagram campaign strategy? Check it here.

Create a spreadsheet with all of this information. We’ll use this when working on positioning and marketing strategy.

Define Your Target Market

What do you say about our target market? Can all of new parents be our target market?
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics

• Age: 25-45 years old
• Gender: Primarily women, but also some men
• Education: College degree or higher
• Income: $75,000+ per household
• Location: Urban areas
• Occupation: Professionals, entrepreneurs, stay-at-home parents

Psychographics

• Values: Health, wellness, sustainability, social responsibility
• Lifestyle: Active, eco-conscious, family-oriented
• Interests: Organic food, natural products, children’s activities
• Media consumption: Social media, parenting blogs, magazines
• Shopping habits: Researches purchases thoroughly, values quality over price

Pain Points

• Concerns about harmful chemicals in baby clothes
• Difficulty finding stylish and affordable organic baby clothes
• Wants to make sustainable choices for their children

Needs

• High-quality, organic baby clothes that are safe and healthy for their children
• Unique and stylish designs that make their children look and feel good
• A brand that shares their values and commitment to sustainability

Buying Behaviors

• Researches products online before making a purchase
• Reads reviews and testimonials from other parents
• Shops at specialty stores and online retailers
• Willing to pay a premium for quality and sustainability

After creating ICP, it’s important to spend some time on empathy map. Don’t forget to check it, too.
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.

Brand Identity and How to Create Your Branding

I’ll follow the American Marketing Association (AMA) in here too.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.

1. Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
2. Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
3. Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
4. Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.

Go-to-Market Strategy and Defining Your Marketing Strategy

So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.

Go-to-Market Strategy

Let’s say you recently launched your Shopify store or add a new line of products.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;

• Free shipping until X date.
• 5 different boy and girl bundle with 40% OFF to try our products.

Marketing Strategy

This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
This article first published at MarketingLib.
Don't forget to check Growth Suite on Shopify App Store.

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1. Apple Inc. (AAPL) - Concerns about slowing iPhone sales and supply chain disruptions.
2. Tesla Inc. (TSLA) - Shortfall in analysts' expectations and conservative guidance for vehicle deliveries.
3. Amazon.com Inc. (AMZN) - Conservative guidance and increased spending on infrastructure and logistics.
4. Alphabet Inc. (GOOGL) - Slowing revenue growth and increased regulatory scrutiny.
5. Facebook, Inc. (FB) - Slowing user growth and challenges in digital advertising.
6. Microsoft Corporation (MSFT) - Slowing growth and increased competition in cloud computing.
7. Netflix, Inc. (NFLX) - Missed subscriber growth expectations and increased competition in streaming.
8. Walmart Inc. (WMT) - Slowing e-commerce growth and increased competition from online retailers.
9. Johnson & Johnson (JNJ) - Lower-than-expected profits and increased competition in healthcare.
10. Exxon Mobil Corporation (XOM) - Missed earnings expectations and challenges in the energy sector.

While each stock's performance should be assessed based on individual circumstances and investment goals, these earnings reports highlight factors that investors may want to consider when deciding whether to sell their shares.

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Job Overview
This position audits concession sales reporting to ensure sales procedures and controls are adequate, operating properly, and in compliance with policies and regulatory standards.
Duties and Responsibilities include, but are not limited, to the following:
Conducts cash register sales audits, cash register tapes audits, and field audits to review sales data and detect errors and inaccuracies. Audits concession sales daily POS transactions ensuring accurate record of sales, tender types, and other related activity. Validates daily cash deposits and monitors variances. Collects data to detect deficient controls, duplicate effort, fraud, or non-compliance with policies and procedures. Assists in problem solving, researching, investigating, and resolving discrepancies or issues. Prepares detailed reports of audit findings. Ensures policies, mechanisms, and guidelines around sales and revenue comply with industry practice and regulatory standards. Performs other related duties as assigned or requested when needed. Qualifications Excellent customer service, communication, and problem-solving skills. Detail-oriented and quick learner. Ability to work cooperatively with members and others. Accounting and/or auditing experience or related educational courses. Retail sales or food/beverage sale experience. Working Conditions Work environment is indoor and outdoors. Ability to walk/move for extended periods. Works a flexible schedule including night, weekends, and holidays when necessary.

TLDR: I own a share if freehold flat and the other freeholder lives abroad, is incapacitated and has no next of kin, just a legal representative appointed by a government organisation in the country she lives in. I need to sell my flat and extend the lease but two years in I have got nowhere in getting the deeds signed. What can I do?
Hi Housing UK readers,
I wanted to see if you had any fresh ideas on how to approach this situation I find myself in.
I purchased a flat in 2011. The flat is one of two in a Victorian conversion. Both flats are self-contained.
I am the sole registered leasehold proprietor of flat B and have been living in the flat since 2011.
Miss X is the sole registered leasehold proprietor of flat A, and has owned the flat since 2001. The flat is being rented as Miss X retired abroad in 2006.
Miss X and I also both own a share of the freehold, which is split 50/50.
I’m in contact with Miss X for a few years after I buy, but all admin relating to building management is dealt with by her estate agents and she defers any discussions to them.
Fast forward to September 2022. I need to sell my flat as I want to move to a different city, and have some debt I need to pay off. The flat is listed for sale in late October 2022.
There are 84 years left on the lease for both myself and Miss X. I reach out to Miss X to inform her of my plans and that I will need her signature for the various deeds, and that we should extend the lease. The email bounces back and her phone line is disconnected.
I contact the estate agents who manage flat A. They have also not heard from Miss X for a while, I can tell they know more, but they are unwilling to share any details. In a tactical move, I list my flat for sale with them too, to try and get their help with Miss X (a whole other hilarious side story). I am repeatedly assured by them that the situation with Miss X will not hinder the sale of the flat (a huge lie).
March 2023 I finally find some buyers (with another agent) and start the conveyancing process, including extending the lease and transferring the freehold.
May 2023. After chasing Miss X’s estate agents for weeks, I discover that Miss X is now incapacitated and hospitalised with dementia. Miss X has no partner or children, no next of kin and no legal representation in the UK. She is under the care of a government agency in the European country she resides in. A lawyer employed by the agency, let’s call him SP, has been appointed as her legal representative and is in contact with the UK estate agents. SP sends documents to verify his status to the agents, who confirm legitimacy via their lawyers. SP is very hard to reach, rarely answers emails or his phone.
I find a solicitor specialised in property law to help me navigate this situation. As Miss X is not deemed “absent”, the solicitor suggests that it’s best to try and resolve this with the appointed legal representative (SP), as any other legal routes available for absentee freeholders through UK courts wouldn’t apply (as we know where Miss X is). I explain the situation to SP, he talks to a judge and informs me he lacks capacity to make decisions about the leasehold and freehold matters without court / judicial approval in his country.
SP also asks for help with gaining access to Miss X’s UK bank account. All rental income from her flat in the UK is being transferred to a UK bank account via the estate agents. I share information on obtaining power of attorney in the UK and suggest it would be best to appoint a lawyer in the UK to help with all matters.
November 2023. After several months of backwards and forwards with SP to try and find out exactly what legal documents the judge wants to see in court, under his guidance my solicitor produces papers, documents and evidence, we get them translated, postilled and posted. SP is confident the judge will be happy and grant permission for signatures.
The documents make it clear that the authority being sought for SP to sign the leasehold extension and transfer of freehold are in no way prejudicial to Miss X and in fact extending the lease would add value to her property should she decide to sell in future.
A court date is set 3 months later. Sigh. More waiting.
I lose my buyers (understandably).
February 2024. The court date arrives. The judge rejects the request for permission for SP to sign papers on behalf of Miss X. It’s not fully clear why this is rejected. After speaking to SP it seems that the judge now wants SP to obtain access to Miss X’s bank account before moving forward. I am surprised that no progress has been made with that.
I go back to my solicitor. Now that we can show that steps have been taken to locate Miss X and get the deeds signed by her legal deputy without recourse, they suggest that we can apply to court in the UK to have another trustee appointed to sign the transfer and deed, and suggests appointing counsel to make the application to UK courts, which should be “run of the mill”. We choose a barrister, the situation is explained, documents shared, and I’m given a 3 week timeframe for papers to be produced for court.
In the meantime we connect SP to a solicitor in the UK who can help with obtaining PoA, as no progress has been made with that yet.
A few days later the barrister gets in touch, more bad news.
Under TLATA, there would be a breach of trust if all required consent from the current trustees was not obtained, so it is not sufficient to just add another trustee, Miss X would need to be replaced as outlined in the Trustee Act 36(1). However under the Trustee Act 36(9), where a trustee lacks the ability to perform their function, no new trustee can be appointed without consent from the Court of Protection. I am informed that making this application to the CoP is lengthy, costly and risky. The barrister says it would be faster and safer to wait for SP to obtain the relevant permissions.
We reach out to SP again to see what progress has been made. None. Some documents need to be translated and he is unwilling to pay for the translations (it seems their organisation has no money). We offer to pay now and be reimbursed once access to Miss X’s money is granted.
We are now almost half way through 2024 and coming up to 2 years into this situation.
Is it really possible that legally these are my only two options?

• going to the UK courts at great expense in a process that has been called “risky and lengthy” by the barrister.
• Waiting for SP to sort out PoA with no guarantee that the judge will even grant permission for the deeds to be signed (again risky and lengthy)

I know I can try and sell my flat without the share if freehold and with a short lease, but this will affect its value and the short lease especially will be a problem with mortgage applications.
Any different ideas on how to approach this? Seems so absurd to me that currently I can’t sell something that is mine, due to a situation I didn’t create!
There are many more twists and turns to this story but I have left them out as this is long enough. Also I do not have a legal background or am a housing expert so apologies if some of the language I use is incorrect.
Reddit, help!

It should be the 9th attempt and this time is special because the season should start today!
Im part of this sub for a long time now and it feels so refreshing finding people that love games and likes to share they're hobby with others, both who can afford a game or gifts and who can't. The community its amazing and im gratefull to be part of it :D .
Today im here asking for help on getting Diablo IV! but lets deep-dive into the request a bit...shall we?
What is Diablo IV?:
Well, even if you're not an RPG or in this case, ARPG fan, you probably heard in your life about Diablo! it's probably the most famous ARPG of all times, it's been out for more than 20 years now and even with the latest up's and down's of the title in the past years, it's probably one of the best in its genre. For this reason i won't really make a wall of text about it, because im gonna be real, im a new player of ARPG's (beside playing some diablo 2/3 and path of exile years ago), the first one i took seriously was Last Epoch 1 month and half ago (amazing title, i suggest it to everyone that loves this type of games) so i don't really know a lot about Diablo IV lore, story, campaign etc. I kept spoilers away from me, because i think beauty of this genre, sometimes is to explore it by yourself without people telling you what to do and how to do at first.
Why i am requesting it now?:
As i said im a big fan of RPG's, MMORPG's and now recently ARPG's made space into my list of games that im loving and im starting to appreciate any one of them (beside Path of Exile where its still a bit hard for me, one day...one day).
I recently reached the "end" of the current Last Epoch "Season / Cycle" for the characters i made and i was looking deep into the genre, Diablo is game that i already played in the past (with diablo 2 maybe 3 even, years ago when i was a young boy) and i always had a great time playing it, also it's currently one of the two games on the market that's pretty new player friendly (like Last Epoch) and i heard/readed that they're improving the game a lot with the next seasons coming up in the next months, so this is probably the best time to jump in and learn the mechanics of this title and have fun with my friends or solo eventually, so to be prepared to the next big major content update for the game.
Im looking forward to play Barbarian class and then...we'll see heheh (im addicted to big muscle and big weapons characters ahah). I love the graphic, the enviroments, the aesthetic and the whole settings of the campaign (from what i saw on the steam trailer between last year and this week), it gives me a lot of old school rpg's vibes, also the character customization and combat seems amazing, really good to see.
Why im asking for your help currently?:
As you can imagine, right now, i don't have enough money to buy a copy of the game, even when it goes on sale still a price that i can't really afford. My job is not stable and every income i have goes towards my family, the bills and the GeForce Now subscription (cloud gaming platform that i use to play games on my old laptop, since my main computer died during the covid era and i couldn't buy a new one). Unfortunately i never had the opportunity to get the game even at launch or during 2023/early this year and it went out on sale always when i was short on money for gaming.
For this reason im asking for your help and for your generosity once again, since i met a lot of good people around here and all of them were great.
If you can or want to help me i will leave below my steam profile and the page of the game, i wish you really the best and thank you again for reading me <3 .
My Steam Profile: https://steamcommunity.com/profiles/76561198259313755/ Diablo IV Steam page
​

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