Hello!
I'm currently working on a project with an uno R4 and It's not working. It's currently connected to 2 motors and I'm trying to make the code work so that i can control it through a dashboard and Arduino IOT. The code is suppose to make the motors go forward or backwards with a controllable speed through sliders with a value between 0 and 255 (each motor has a slider) and a switch to control a boolean which determines if it goes forward or backwards.
Can you PLEASE tell me what's wrong with the code?
/*
Sketch generated by the Arduino IoT Cloud Thing "Untitled"
https://create.arduino.cc/cloud/things/b7ca2cfc-cbdf-4571-a46a-96bf47f95d4e
Arduino IoT Cloud Variables description
The following variables are automatically generated and updated when changes are made to the Thing
int motor_left;
int motor_right;
bool motor_direction;
Variables which are marked as READ/WRITE in the Cloud Thing will also have functions
which are called when their values are changed from the Dashboard.
These functions are generated with the Thing and added at the end of this sketch.
*/

include "thingProperties.h"

void setup() {
// Initialize serial and wait for port to open:
Serial.begin(9600);
// This delay gives the chance to wait for a Serial Monitor without blocking if none is found
delay(1500);
pinMode(6, OUTPUT);
pinMode(7, OUTPUT);
pinMode(8, OUTPUT);
pinMode(9, OUTPUT);
pinMode(10, OUTPUT);
pinMode(11, OUTPUT);
// Defined in thingProperties.h
initProperties();
// Connect to Arduino IoT Cloud
ArduinoCloud.begin(ArduinoIoTPreferredConnection);
/*
The following function allows you to obtain more information
related to the state of network and IoT Cloud connection and errors
the higher number the more granular information you’ll get.
The default is 0 (only errors).
Maximum is 4
*/
setDebugMessageLevel(2);
ArduinoCloud.printDebugInfo();
}
void loop() {
ArduinoCloud.update();
// Your code here
}
/*
Since MotorLeft is READ_WRITE variable, onMotorLeftChange() is
executed every time a new value is received from IoT Cloud.
*/
void onMotorLeftChange() {
// Add your code here to act upon MotorLeft change
analogWrite(6, motor_left);
/*digitalWrite(6, motor_left);*/
}
/*
Since MotorRight is READ_WRITE variable, onMotorRightChange() is
executed every time a new value is received from IoT Cloud.
*/
void onMotorRightChange() {
// Add your code here to act upon MotorRight change
analogWrite(9, motor_right);
/*digitalWrite(9, motor_right);*/
}
/*
Since MotorDirection is READ_WRITE variable, onMotorDirectionChange() is
executed every time a new value is received from IoT Cloud.
*/
void onMotorDirectionChange() {
// Add your code here to act upon MotorDirection change
if (motor_direction == true)
analogWrite(7, HIGH);
analogWrite(8, LOW);
if (motor_direction == false)
analogWrite(7, LOW);
analogWrite(8, HIGH);
/*if(motor_direction == true)
digitalWrite(7,HIGH);
digitalWrite(8,LOW);
if(motor_direction == false)
digitalWrite(7,LOW);
digitalWrite(8,HIGH);*/
}

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Cubs @ Braves - 07:20 PM EDT

Game Status: Scheduled

Links & Info

• Venue: Truist Park
• TV: Cubs: Marquee Sports Network, Braves: Bally Sports South
• Radio: Cubs: 670 The Score, Braves: La Mejor 1600/1460/1130 AM (es), 680 AM/93.7 FM The Fan
• MLB Gameday
• Statcast Game Preview

	Probable Pitcher (Season Stats)	Report
Cubs	Jameson Taillon (3-0, 1.13 ERA, 24.0 IP)	No report posted.
Braves	Chris Sale (5-1, 2.95 ERA, 42.2 IP)	No report posted.

NLE Rank	Team	W	L	GB (E#)	WC Rank	WC GB (E#)
1	Philadelphia Phillies	29	13	- (-)	-	- (-)
2	Atlanta Braves	25	13	2.0 (121)	1	+6.0 (-)
3	Washington Nationals	19	20	8.5 (114)	4	0.5 (121)
4	New York Mets	19	21	9.0 (113)	6	1.0 (120)
5	Miami Marlins	11	32	18.5 (102)	12	10.5 (109)

Division Scoreboard

PHI @ NYM 01:10 PM EDT
WSH @ CWS 04:40 PM EDT
WSH @ CWS 07:40 PM EDT
MIA @ DET 06:40 PM EDT
^{Last Updated: 05/14/2024 08:05:05 AM EDT, Update Interval: 5 Minutes}

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What will you be doing with this PC? Be as specific as possible, and include specific games or programs you will be using.
Primarily gaming (at max settings if able) and I'd also like to get into streaming some point soon too. I'm a software engineer too so if it could work for that also it'd be great however if it's at a loss for gaming performance then prioritise that
What is your maximum budget before rebates/shipping/taxes?
Anything around £2500 up or down if it makes sense.
When do you plan on building/buying the PC? Note: beyond a week or two from today means any build you receive will be out of date when you want to buy.
In the next couple of weeks
What, exactly, do you need included in the budget? (ToweOS/monitokeyboard/mouse/etc)
Tower, windows OS, monitor (would prefer a 30inch + 4K one since I'm used to gaming on a 4K Tv but. I currently have a 1440P monitor from work listed below but it's low refresh rate may not make the most of the build. So either a new 1440p monitor or a new 4k one
Which country (and state/province) will you be purchasing the parts in? If you're in US, do you have access to a Microcenter location?
UK
If reusing any parts (including monitor(s)/keyboard/mouse/etc), what parts will you be reusing? Brands and models are appreciated.
Currently have a LG 29WN600 from work
Will you be overclocking? If yes, are you interested in overclocking right away, or down the line? CPU and/or GPU?
Not something I've thought of
Are there any specific features or items you want/need in the build? (ex: SSD, large amount of storage or a RAID setup, CUDA or OpenCL support, etc)
Not at all as long as it's able to game / stream / program
What type of network connectivity do you need? (Wired and/or WiFi) If WiFi is needed and you would like to find the fastest match for your wireless router, please list any specifics.
Wired
Do you have any specific case preferences (Size like ITX/microATX/mid-towefull-tower, styles, colors, window or not, LED lighting, etc), or a particular color theme preference for the components?
Not something I mind too much as long as it looks nice-ish
Do you need a copy of Windows included in the budget? If you do need one included, do you have a preference?
Would need windows but I've heard keys are relatively cheap / easy to get
Extra info or particulars:

I'm trying to setup a certificate based authenticated network using FreeRADIUS as my RADIUS software. However im not sure this is the best way forward in this day and age. Most of the guides i can find is for windows 7 or very early 10, practicly no documentation, and problems at every step. Ive manageds to peice things together as ive been going, however I havent been able to get certificate auth working, which is the entire reason ive been making this switch. Ive used the default config files so as not to change anything important, but upon trying to join the network im given this error in FreeRADIUS
(18) eap: Expiring EAP session with state 0x1128b0630007bd4f
(18) eap: Finished EAP session with state 0x1128b0630007bd4f
(18) eap: Previous EAP request found for state 0x1128b0630007bd4f, released from the list
(18) eap: Peer sent packet with method EAP TLS (13)
(18) eap: Calling submodule eap_tls to process data
(18) eap_tls: (TLS) EAP Peer says that the final record size will be 1412 bytes
(18) eap_tls: (TLS) EAP Got all data (1412 bytes)
(18) eap_tls: (TLS) Handshake state - Server SSLv3/TLS write server done
(18) eap_tls: (TLS) recv TLS 1.2 Handshake, Certificate
(18) eap_tls: (TLS) Creating attributes from client certificate
(18) eap_tls: TLS-Client-Cert-Serial := "02"
(18) eap_tls: TLS-Client-Cert-Expiration := "240713083754Z"
(18) eap_tls: TLS-Client-Cert-Valid-Since := "240514083754Z"
(18) eap_tls: TLS-Client-Cert-Subject := "/C=FST=Radius/O=Example Inc./CN=user@example.org/emailAddress=user@example.org"
(18) eap_tls: TLS-Client-Cert-Issuer := "/C=FST=Radius/L=Somewhere/O=Example Inc./emailAddress=admin@example.org/CN=Example Certificate Authority"
(18) eap_tls: TLS-Client-Cert-Common-Name := "user@example.org"
(18) eap_tls: ERROR: (TLS) OpenSSL says error 20 : unable to get local issuer certificate
(18) eap_tls: (TLS) send TLS 1.2 Alert, fatal unknown_ca
(18) eap_tls: ERROR: (TLS) Alert write:fatal:unknown CA
(18) eap_tls: ERROR: (TLS) Server : Error in error
(18) eap_tls: ERROR: (TLS) Failed reading from OpenSSL: error:0A000086:SSL routines::certificate verify failed
(18) eap_tls: ERROR: (TLS) System call (I/O) error (-1)
(18) eap_tls: ERROR: (TLS) EAP Receive handshake failed during operation
(18) eap_tls: ERROR: [eaptls process] = fail
(18) eap: ERROR: Failed continuing EAP TLS (13) session. EAP sub-module failed
(18) eap: Sending EAP Failure (code 4) ID 47 length 4
(18) eap: Failed in EAP select
(18) [eap] = invalid
(18) } # authenticate = invalid
(18) Failed to authenticate the user
I havent found anything online with this error cropping up in FreeRADIUS, just openssl discussions. I did copy the ca.pem that FreeRADIUS generated to /uslib/ssl/certs which is the directory openssl pointed to me where its ca certs were kept. I've completly hit a roadblock, if anyone knows how to fix this, or any other RADIUS server that is in any way better than this garbage to setup can you please let me know.

As above only have one sat LNB and wanted to know whats the best way to tackle this.
1: how do i organize the feeds so they can be displayed and navigated on a smart tv / phone
2:Do i keep everything on it own separate network?
3:How do i keep it LAN access only?

Hey fellow Insignia TV owners! 📺 I just came across this incredibly helpful guide on locating and using your TV's model number to access a ton of benefits. The model number is like a secret code that can help you:

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Check out the full guide here: https://techjunctions.com/insignia-tv-model-numbe
I hope this helps some of you unlock the full potential of your Insignia TVs. Let me know if you have any other tips or experiences to share!

The world of web hosting is vast and varied, with numerous providers vying for your attention. Two names that consistently rise to the top are Hostinger and SiteGround. Both have garnered a reputation for excellence, but they cater to different needs and budgets. In this comprehensive comparison, we'll delve into the intricacies of Hostinger and SiteGround, dissecting their features, performance, pricing, and overall value to help you make an informed decision.
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Introduction

Choosing the right web hosting provider is crucial for the success of your website. Your host will be responsible for the speed, security, and reliability of your site, so it's important to select a provider that can meet your specific needs. Hostinger and SiteGround are both popular options, each with its own strengths and weaknesses.
Overview of Hostinger
Hostinger is a Lithuanian web hosting company founded in 2004. It has quickly become one of the largest web hosting providers in the world, thanks to its affordable prices and wide range of features. Hostinger offers shared hosting, cloud hosting, VPS hosting, and WordPress hosting plans. It also has a website builder and a domain registrar.
Overview of SiteGround
SiteGround is a Bulgarian web hosting company founded in 2004. It is known for its high-quality hosting services and excellent customer support. SiteGround offers shared hosting, cloud hosting, and WordPress hosting plans. It also has a website builder and a domain registrar.

Features

Both Hostinger and SiteGround offer a wide range of features, but there are some key differences to be aware of.
Hostinger

• hPanel: Hostinger's custom control panel is designed to be user-friendly and easy to navigate.
• LiteSpeed Web Server: Hostinger uses LiteSpeed, a high-performance web server known for its speed and efficiency.
• Free Domain: Most Hostinger plans come with a free domain name for the first year.
• Website Builder: Hostinger's website builder is a drag-and-drop tool that makes it easy to create a website without any coding knowledge.
• WordPress Optimization: Hostinger offers several WordPress-specific features, such as automatic updates and staging environments.

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SiteGround

• Site Tools: SiteGround's custom control panel is also designed to be user-friendly and easy to navigate.
• SuperCacher: SiteGround's caching technology helps to speed up website loading times.
• Free SSL Certificate: All SiteGround plans come with a free SSL certificate to protect your website's data.
• Daily Backups: SiteGround automatically backs up your website every day, so you can rest assured that your data is safe.
• Staging Environments: SiteGround offers staging environments, which allow you to test changes to your website before making them live.

Performance

Performance is a critical factor to consider when choosing a web hosting provider. Your website's speed and uptime will impact your user experience and your search engine rankings.
Hostinger
Hostinger is known for its fast loading times. It uses LiteSpeed Web Server and has a global network of data centers, which helps to ensure that your website is always accessible. Hostinger also has a 99.9% uptime guarantee.
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SiteGround
SiteGround also has fast loading times. It uses Google Cloud Platform and has a global network of data centers. SiteGround also has a 99.9% uptime guarantee.

Pricing

Pricing is another important factor to consider when choosing a web hosting provider. Hostinger and SiteGround offer a variety of plans at different price points.
Hostinger
Hostinger is one of the most affordable web hosting providers on the market. Its shared hosting plans start at just $2.99 per month.
SiteGround
SiteGround is more expensive than Hostinger. Its shared hosting plans start at $6.99 per month.
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Ease of Use

Both Hostinger and SiteGround are designed to be user-friendly. Their control panels are easy to navigate, and they offer a variety of tools and resources to help you get started with your website.
Hostinger
Hostinger's hPanel is a custom control panel that is designed to be intuitive and easy to use. It includes all of the features you need to manage your website, such as domain management, email accounts, and databases.
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SiteGround
SiteGround's Site Tools is another custom control panel that is designed to be user-friendly. It includes all of the features you need to manage your website, such as domain management, email accounts, and databases. SiteGround also offers a variety of tutorials and guides to help you get started with your website.

Customer Support

Customer support is an important consideration when choosing a web hosting provider. You want to be sure that you can get help if you need it.
Hostinger
Hostinger offers 24/7 customer support via live chat and email. It also has a knowledge base with a variety of articles and tutorials.
SiteGround
SiteGround also offers 24/7 customer support via live chat, phone, and email. It also has a knowledge base with a variety of articles and tutorials. SiteGround's customer support is generally considered to be better than Hostinger's.

Security

Security is a top priority for any website owner. You want to be sure that your website is protected from hackers and malware.
Hostinger
Hostinger offers a variety of security features, such as free SSL certificates, daily backups, and malware scanning.
SiteGround
SiteGround also offers a variety of security features, such as free SSL certificates, daily backups, and malware scanning. SiteGround also offers a web application firewall (WAF) to protect your website from attacks.

Pros and Cons

Hostinger
Pros:

• Affordable prices
• Fast loading times
• User-friendly interface
• Wide range of features
• 99.9% uptime guarantee

Cons:

• Customer support could be better
• Some features are not available on all plans

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SiteGround
Pros:

• High-quality hosting services
• Excellent customer support
• Fast loading times
• Wide range of features
• 99.9% uptime guarantee

Cons:

• More expensive than Hostinger
• Some features are not available on all plans

Who Should Choose Hostinger?
Hostinger is a great option for beginners and budget-minded users. It offers affordable prices, fast loading times, and a wide range of features. However, its customer support could be better.
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Who Should Choose SiteGround?
SiteGround is a great option for users who need high-quality hosting services and excellent customer support. It is more expensive than Hostinger, but it offers a wider range of features and better customer support.

Conclusion

Both Hostinger and SiteGround are excellent web hosting providers. The best choice for you will depend on your specific needs and budget. If you are looking for an affordable option with fast loading times, Hostinger is a great choice. If you are looking for high-quality hosting services and excellent customer support, SiteGround is a better option.
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Does anyone know if it’ll be on DAZN, Sky, or another network in Germany on tv?
I’ve been looking around and trying to find details/info on it but nothing appears on my search.
If anyone knows how to watch it over here, let me know!

Hello!
I would like to ask if anyone has any tips to share about looking for job offers in AU/NZ? I've been tryin to find employers who are willing to provide job offers and/or visa sponsorships for over a year now. I've been applying almost everyday for a year now using Seek and LinkedIn for both AU & NZ but I'm not having any luck. For context, I am a Network & Security Engineer with 5+ years of experience in PH.
I am wondering if those who were able to secure job offers and/or visa sponsorships can impart some tips on their approach on how to search, inquire and/or apply? And if there are any other job boards aside from Seek and LinkedIn that they can recommend? Recommended agencies in PH? Referrals would also be very much appreciated if anyone's willing lol.
For AU, I have lodged EOIs last September 2023 for subclass 189 (65 pts), 190 (70 pts), and 491 (80 pts) with ANZSCO CODE: 263111 (Computer Network and Systems Engineer) but have not yet received a pre-invite. That's why I am trying my luck to find an employer that is willing to hire me and provide me a job offer for subclass 482. Is this feasible with AU right now? I know the Working Holiday scheme was announced for AU/PH but I haven't seen any new updates to when this will be implemented.
As for NZ, a job offer from an accredited employer is required to proceed with their SMC, work to residence, and straight to residence visas so there is no way around it but to find a job offer. No luck applying thru Seek, LinkedIn, and on company websites. Also had no luck with the WHV been trying for 5 years now.
I am also thinking about networking and getting referrals but I don't have anyone in my circle that is currently in AU/NZ let alone in my same field. Are there anyone here in the same IT field that can recommend companies that are more willing to hire offshore candidates?
Any tips and recommendations to approach working/migrating to AU/NZ is very much appreciated. Thank you in advance!

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BRAVO

• Scheana Shay's Sister Cortney Is Her Twin in Stunning New (and Old!) Photos (Bravo)
• Lala Kent Reveals the Real Reason She Moved to the Valley: "Let Me Be Very Clear..." (Bravo)
• VPR’s Tom Sandoval Shuts Down Split Rumors by Posting NSFW Photo With Girlfriend Victoria Lee Robinson (US Weekly)
• Jax Taylor Says ‘Vanderpump Rules’ Stars Coming Over to ‘The Valley’ Is a ‘Hard No’: ‘It Isn’t Fair’ (US Weekly)
• Jax Taylor Gives His Honest Take on the Toms’ New Girlfriends: “She Could Be My Daughter” (Bravo)
• Kristen Doute clarifies her ‘The Valley’ reunion remarks: ‘We haven’t been told’ anything (NY Post exclusive)
• Kristen Doute Compares Jesse Lally to 'Vanderpump Rules' Jax Taylor (Collider)
• Lisa Vanderpump Says Gordon Ramsay Has ‘Met His Match’ in Her! (Extra exclusive)
• Summer House’s Jesse Solomon Says He ‘Doesn’t Regret’ Flirting With Paige DeSorbo (Life & Style exclusive)
• 'Summer House' Season Finale Watch Party Hosted By The Boro In Tysons (Patch)
• How Summer House: Martha's Vineyard's Jasmine Cooper Found Support as a New Mom (E! exclusive)
• Vanderpump Rules snubbed from NBC Upfronts as Seth Meyers slams Tom Sandoval in harsh diss after cancellation rumors (The Sun U.S. exclusive)

NEW JERSEY

• Margaret Josephs Dishes on Teresa Giudice Fallout: "She's Obsessed with Me" (Bravo)
• Margaret Josephs Calls RHONJ Star Jackie Goldschneider ‘a Disappointment’ (Heavy)
• Joe Gorga Claims RHONJ Cast is Getting “Punished” Amid Leak Allegations Involving Teresa and Jen, as Melissa Shades Teresa and Jennifer’s Behavior as “Gross” (Reality Blurb)

ORANGE COUNTY

• ‘Real Housewives of Orange County’ Resumes Filming After Jennifer Pedranti’s Fiance Enters MLB Drama (US Weekly exclusive)

NEW YORK

• ‘RHONY’ star Erin Lichy is ‘obsessed’ with this under-$12 beauty buy (Page Six)

BEVERLY HILLS

• Crystal Kung Minkoff Is ‘Really Excited’ for Her Next Chapter After ‘RHOBH’ Exit (US Weekly exclusive)
• Jamie Lee Curtis “Excited” For Friend Amanda De Cadenet Joining ‘RHOBH’ Season 14 Cast & Teases “Maybe I’ll Be Back” (Deadline)
• Teddi Mellencamp covers up in a long sleeve shirt and pink pants as she supports her sons in equestrian competitions in Los Angeles (Daily Mail)
• Annemarie Wiley Discusses Best Part of RHOBH, What She Would’ve Shown on Season 14, and Favorite Franchise, Plus What’s Next and Why She Became a Nurse (Reality Blurb)

ATLANTA

• Go Inside Riley Burruss' Next-Level College Graduation Party (Pics) (Bravo)

AFRICAN FRANCHISES

• LaConco on The Real Housewives Ultimate Girls Trip – South Africa (Showmax)

Links to this week's episode discussion posts:

• RHONJ S14E2 🍝
• Summer House S8E12 ☀️

If you have questions feel free to ask 😊
So I'll preface this with I don't want to engage in political debates about Taiwan, mainland China and Hong Kong/Macau. I am treating them as seperate only because they have different visa requirements. I have my own views on the matter but my opinion doesn't matter.
So I am a 27M white european and this was my experience. 5th time solo.
Taiwan (14days) Taipei - north coast - Puli/sun moons lake - Tianan - kaohsiung - Yuli - hualien (taroko gorge)
Opinion Taiwan is incredibly beautiful, the level of English in the north especially is very high. Most people will be able to speak a few words which makes travel around easy. The highlights for me were Taipei/sun moon lake/taroko gorge.
You'll want to get an easy card for general travel. This can be picked up at the airport and reloaded at any station.
The food, like the rest is quite limited in either being big American brands like McDonald's or local noodle shops. If you have dietary requirements please have these translated and saved on your phone beforehand. As a vegetarian I found that people would often just give me fish regardless of how persistent I was. This was common throughout.
The people are very respectful and friendly, but unless you get someone who wants to have a conversation you're interaction will be very surface level. They are happy to just let foreigners be alone.
I would highly recommend anyone who wants to try this culture to go via Taiwan as it is a much more gentle introduction.
Things to be wary of Getting around by walking is quite frankly a nightmare. Every pavement outside of Taipei is covered in bikes and if you are disabled this will be a serious issue without a car.
Everything is ticketed so be sure to carry cash. You can use the easy card but cash is just much simpler for attractions.
There are multiple different train types and they enforce ticketing strictly. The local train can use the easy card as well as the metro. Regional trains are more fancy and require a purchased ticket. Highspeed is treated similarly to flying and you should show up 30minutes before to ensure you get there in time.
Hong Kong/Macau (4days)
Hong Kong city - main island - Macau
Opinion Honestly I was disappointed, Hong Kong just felt very boring in comparison to Taipei. It's very multicultural and due to this I found it hard to see a unique identity for Hong Kong. Macau felt unique but just a bit irrelevant.
The highlight was certainly the hike up Victoria peak and watching the city move in seclusion. When I got to the top people were camping there I had never been so jealous. It's truly an amazing view. Be sure to go past the mall and take the small mountain path. It's well lit and fairly easy incline if you are in relatively good fitness.
Mainland china (48 days) Guangzhou - hengyang - Changsha - Zhangjiajie - Chongqing - Emei Shan - Chengdu - Xian - huashan - luoyang - pingyao - Datong - erlian (visa reset) - Nanjing - Qingdao - Jinan - Beijing
The main part to my trip, there's no pretending. China is difficult. Mostly because of the restrictions and the unwillingness of china to accommodate for foreigners. You need WeChat, you need trip.com and you need to use A map. The people do not speak English. I would go days or weeks without haveing a real conversation. I was often cut off from the outside world due to my VPN struggling to get past the firewall. (Surfshark)
If the above scares you avoid china for any long trips. If like me you see a challenge then you will adore china. It's frustrating, but I've never been in a country that gave me the same kind of highs. The mountains of Huashan rival the dolomites and they are much more accessable for everyone.
This is a large bonus for China, once you adapt everything is very easy to do. And nothing feels off limits. Except that sectioned off my armed police. China is so safe I never once felt in danger of theft or being attacked which I can't say about my own home. There is a reason for this. Anyone who breaks the law will be delt with due to the survalance.
The negatives Be prepared to take a lot of screenshots to translate via WeChat. Menus, metro stations, hotel check in. Anytime you need information you need to translate it yourself. This gets exhausting.
People will stare at you, I always took this as curiosity. Especially in the west and south as there are very few foreigners. Many of the people are very racist however. The things said to me about black people, Japanese and Koreans genuinely upset me. But I want to experience and understand so I would listen. If you speak up in defence you are often ignored. It's ingrained sadly. And it makes me question how many felt similarly towards me.
Banned websites, pretty much all our sites are blocked. It makes it hard as your only option for a search engine is Bing. And who wants to use bing. A VPN is an option but can be spotty and it is illegal so becareful where you use this.
As someone from a country with 8million. There's just so many Chinese people for me to be comfortable with. Everything is packed. All the tourist sites are full. Metro full. Bus full. The worst case for me was the terracotta army which I visited on a normal day and it was hard to just walk around.
Getting searched going into any metro or trainstation. You basically have to go through airport security everytime. It's a real pain when you have a 15kg backpack.
The spitting, it's gross.
The pros China is so cheap, my hotel in Zhangjiajie for example was only 5€ a night. And it was a decent little double bed and bathroom, tv and toiletries supplied. Easy 70€ back home.
Food (for me when I got it) was incredible and very cheap. Average was about 15 yuan or 2€ a meal. Drinks are also very cheap 3yuan for a bottle of coke and 2yuan for a water.
The trains, man did the chinese build an excellent train network. You need to use WeChat or tripmcom to book these. But they are well priced and very efficient.
The apps, there's an app for everything. Want to read a menu? It's a WeChat app, metro line app! Book tickets for the summer palace app! Sometimes you'll need to look up the qr code in advance, especially around high tourist season.
Cashless, you can totally use cash. But you don't need to. If you have wifi or data which is cheap and easy to get (30days unlimited 150yuan China mobile) you just scan your WeChat Code and pay. Similar to contactless but not as convenient.
Overview China is a real solo travelers challenge I think, it's a great way to test how good you are at making split decisions. For short trips I recommend Nanjing, Chengdu, huashan, Chongqing and Zhangjiajie.
Conclusion. (Tldr) I will be going back to both Taiwan and mainland china. Both have got a hold on me. I'm hooked and I'm hoping to get you all hooked too. Taiwan is better if you want a chill holiday to explore Chinese culture. I recommend the north. Mainland is best for the experienced traveler as they will be able to get so much love from this unappreciated country. And my fellow Europeans take advantage of those visa free 15 days.
If you have any questions feel free to ask 😊

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. All the sources can be found in the newsletter archive post.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

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