The level exchange is an opportunity for users to share and play each others levels. If you want other people to play your levels and take an interest in what you are doing, the best thing to do is show an interest in other peoples creations and play their levels as part of an exchange.
What is proposed is that you take this post and sort it by "new" and try to play and leave comments on reddit for 2-4 levels that other people have posted. You don't have to star it if you don't want to, but there really is no reason to be stingy if you like the level. Once you've done that, post your own level and a brief description of it. Preferably include what the theme of the level is, what style of Mario game you used, and about how difficult you think it is!
A new exchange thread is created every few days
Use the exchange as an opportunity to get to know other makers and have fun.
Automoderator is watching this thread and will remove excesssive numbers of level codes, excessive level posting without offering feedback on reddit and it will be also stopping attention grabbing gimmicks like title formatting text.
Please note that due to a limitation of automoderator, posting levels on this thread will remove your picture flair that is visible on old.reddit.com. This does not affect the flair text. You can add it back from the sidebar . This should not affect award flairs like LOTW
NB: The original wii u Super mario maker has a separate level exchange thread found here

For example, when they talk about how paternity works legally and the susposed acceptance of cheating
Legal Paternity
It's usually the case around the world that if a wife has a child during their marriage, the husband is legally assumed to be the father. Even if everyone involves knows he isn't, and all want to change this, they may still have to go to court.
This is somehow blamed on feminism. Never mind that depending on a guy who resents being a father for child support can be worse than just relying on welfare. And nevermind that all the women who fled their abusive husbands would love to not give him custody rights (because, many abusers see getting custody of their kids as a way to hurt their mother).
So why did it come from?
Firstly, law codes were mostly developed before paternity tests were a thing. This is just a guess, but at least in the West, where it was usually men who controlled the couple's money, lawmakers likely didn't want their sisters and daughters left destitute by false claims of infidelity.
And at least partially it comes from the fact that the state doesn't want to pay benefits it can get a way with. Which also explains why almost no politicians will advocate against the assumption of paternity for the husband. Just paying for a few weeks of welfare until paternity tests came back for every man, and then hoping the men will all pay the state back, would increase the cost of the social welfare budget for little, if any, community gain. And social welfare is often a large part of a state's budget.
And of course, modern DNA tests have their own problems, like the ethics around the use of DNA given for other purposes to catch criminals. And who would pay for them, and some others.
Cheating
Literally no popular feminist work advocates this. You could argue works like the Scarlet Letter are trying to cast sympathy on women seen as cheaters, but even those are asking why women are being punished much more harshly than men. And if cheating should be a purely social wrong, rather than a legal one. Some thing goes for the Handmaid's tale, particularly the series rather than the novel, where June is the other woman, rather than dating an already divorced man as she does in the novel.
You'll see cheating accepted in some film and TV shows, but I don't think feminist films are more guilty of this than any other genre. Those that do usually protray the women as a victim of abuse by her spouse, however Hollywood does like to sometimes show affairs as romantic simply because the other partner is kind of annoying and the main couple belong together. However, these nearly always have a man willingly a part of the affair. Hollywood is very happy to show men cheating too and protray it as a good or kinda bad thing when it wants too (eg. Oppenheimer).
Thinking about the major feminists I've heard of, I think their responses to having constant affairs would vary.

• Most common would be the third/fourth wave monogamous feminists who would say all marriages should equal and affairs are bad
  
• You also have the "free love"/polyamorous crowd who insist on honesty, not cheating
  
• In the past, there was the 60-70s Lesbian separtists who wouldn't understand why you'd want to sleep with more men anyway
  
• And early suffragists who often argued that women were different to men in that they were more caring and nurturing, so they probably wouldn't have approved cheating.
  

So yeah, feminism does not equal screwing over men. But AITA-land likes to insist it does

(Repost from HousingUK)
TLDR: I own a share if freehold flat and the other freeholder lives abroad, is incapacitated and has no next of kin, just a legal representative appointed by a government organisation in the country she lives in. I need to sell my flat and extend the lease but two years in I have got nowhere in getting the deeds signed. What can I do?
Hi Housing UK readers,
I wanted to see if you had any fresh ideas on how to approach this situation I find myself in.
I purchased a flat in 2011. The flat is one of two in a Victorian conversion. Both flats are self-contained.
I am the sole registered leasehold proprietor of flat B and have been living in the flat since 2011.
Miss X is the sole registered leasehold proprietor of flat A, and has owned the flat since 2001. The flat is being rented as Miss X retired abroad in 2006.
Miss X and I also both own a share of the freehold, which is split 50/50.
I’m in contact with Miss X for a few years after I buy, but all admin relating to building management is dealt with by her estate agents and she defers any discussions to them.
Fast forward to September 2022. I need to sell my flat as I want to move to a different city, and have some debt I need to pay off. The flat is listed for sale in late October 2022.
There are 84 years left on the lease for both myself and Miss X. I reach out to Miss X to inform her of my plans and that I will need her signature for the various deeds, and that we should extend the lease. The email bounces back and her phone line is disconnected.
I contact the estate agents who manage flat A. They have also not heard from Miss X for a while, I can tell they know more, but they are unwilling to share any details. In a tactical move, I list my flat for sale with them too, to try and get their help with Miss X (a whole other hilarious side story). I am repeatedly assured by them that the situation with Miss X will not hinder the sale of the flat (a huge lie).
March 2023 I finally find some buyers (with another agent) and start the conveyancing process, including extending the lease and transferring the freehold.
May 2023. After chasing Miss X’s estate agents for weeks, I discover that Miss X is now incapacitated and hospitalised with dementia. Miss X has no partner or children, no next of kin and no legal representation in the UK. She is under the care of a government agency in the European country she resides in. A lawyer employed by the agency, let’s call him SP, has been appointed as her legal representative and is in contact with the UK estate agents. SP sends documents to verify his status to the agents, who confirm legitimacy via their lawyers. SP is very hard to reach, rarely answers emails or his phone.
I find a solicitor specialised in property law to help me navigate this situation. As Miss X is not deemed “absent”, the solicitor suggests that it’s best to try and resolve this with the appointed legal representative (SP), as any other legal routes available for absentee freeholders through UK courts wouldn’t apply (as we know where Miss X is). I explain the situation to SP, he talks to a judge and informs me he lacks capacity to make decisions about the leasehold and freehold matters without court / judicial approval in his country.
SP also asks for help with gaining access to Miss X’s UK bank account. All rental income from her flat in the UK is being transferred to a UK bank account via the estate agents. I share information on obtaining power of attorney in the UK and suggest it would be best to appoint a lawyer in the UK to help with all matters.
November 2023. After several months of backwards and forwards with SP to try and find out exactly what legal documents the judge wants to see in court, under his guidance my solicitor produces papers, documents and evidence, we get them translated, postilled and posted. SP is confident the judge will be happy and grant permission for signatures.
The documents make it clear that the authority being sought for SP to sign the leasehold extension and transfer of freehold are in no way prejudicial to Miss X and in fact extending the lease would add value to her property should she decide to sell in future.
A court date is set 3 months later. Sigh. More waiting.
I lose my buyers (understandably).
February 2024. The court date arrives. The judge rejects the request for permission for SP to sign papers on behalf of Miss X. It’s not fully clear why this is rejected. After speaking to SP it seems that the judge now wants SP to obtain access to Miss X’s bank account before moving forward. I am surprised that no progress has been made with that.
I go back to my solicitor. Now that we can show that steps have been taken to locate Miss X and get the deeds signed by her legal deputy without recourse, they suggest that we can apply to court in the UK to have another trustee appointed to sign the transfer and deed, and suggests appointing counsel to make the application to UK courts, which should be “run of the mill”. We choose a barrister, the situation is explained, documents shared, and I’m given a 3 week timeframe for papers to be produced for court.
In the meantime we connect SP to a solicitor in the UK who can help with obtaining PoA, as no progress has been made with that yet.
A few days later the barrister gets in touch, more bad news.
Under TLATA, there would be a breach of trust if all required consent from the current trustees was not obtained, so it is not sufficient to just add another trustee, Miss X would need to be replaced as outlined in the Trustee Act 36(1). However under the Trustee Act 36(9), where a trustee lacks the ability to perform their function, no new trustee can be appointed without consent from the Court of Protection. I am informed that making this application to the CoP is lengthy, costly and risky. The barrister says it would be faster and safer to wait for SP to obtain the relevant permissions.
We reach out to SP again to see what progress has been made. None. Some documents need to be translated and he is unwilling to pay for the translations (it seems their organisation has no money). We offer to pay now and be reimbursed once access to Miss X’s money is granted.
We are now almost half way through 2024 and coming up to 2 years into this situation.
Is it really possible that legally these are my only two options?

• going to the UK courts at great expense in a process that has been called “risky and lengthy” by the barrister.
• Waiting for SP to sort out PoA with no guarantee that the judge will even grant permission for the deeds to be signed (again risky and lengthy)

I know I can try and sell my flat without the share if freehold and with a short lease, but this will affect its value and the short lease especially will be a problem with mortgage applications.
Any different ideas on how to approach this? Seems so absurd that currently I can’t sell something that is mine, due to a situation I didn’t create!
There are many more twists and turns to this story but I have left them out as this is long enough. Also I do not have a legal background or am a housing expert so apologies if some of the language I use is incorrect.
Thanks for reading!

I'm 21 now, about to graduate with a BA in Media Studies. Not really knowing what I want to do later in life, I never sought out any practical experiences related to film during my studies, like working together with others for a student film, which is a huge opportunity I missed out on the past 3 years and I deeply regret it. I did do an internship at a film company in Korea once where I was able to visit the set of a recent Netflix series and get to know the positions, and I was absolutely delighted to be on set, even if it was just for a short time and in -15 degree weather in the middle of the night. After that however, I still didn't consider any film-related careers simply because I felt that since my life hadn't been leading up to the industry, it couldn't be "meant for me".
However starting this year, I suddenly gained very enthusiastic passion for filmmaking. I spend my days looking up related courses and workshops, internships and jobs. While I have no experience, I definitely do have the enthusiasm to put in the work to somehow enter the industry, there's nothing else on my mind currently. I'd love to work my way up to becoming an AD one day, so I know that until I reach that point, I'll have to do my fair share of constant set-running and PA-ing for minimal pay, but I'm okay with that.
I've been granted the opportunity to study film at grad school in Korea with a fully-funded scholarship, which, even though film school is mostly just for connections and doesn't really help outside of that, I hoped it would at least help me get up to speed with others in the industry knowledge-wise and start building a portfolio as well. I also would like to visit Korea for a while again before I close off that chapter and focus fully on building my film career. However, a professor of mine is currently working on a show, and they'll be filming it starting in September, which is exactly when I would start my studies. To me, this is a one-time chance to possibly get my first set-runner position, as it's the one connection I have in the industry right now, and I don't want to let it go.
So now, I'm torn between two options:
1. Going to film school in a country I miss and would love to visit for a while, while building a portfolio from scratch. Then, at age 23 I'd return to my home country with some knowledge gained, but no connections (I assume the professor wouldn't even remember me by then) and no student-status to get any entry-level positions or internships, so it might be hard to get my foot in the industry.
2. Giving up on studying abroad and the scholarship and trying to gain some experience here. If my professor lets me be a set runner, I'd gain my first practical experience and maintain some connections, which could be somewhat of a head start, and I'd probably enroll in a graduate program here to keep my student-status (I live in Europe, it's cheap) while I seek out more practical opportunities BUT! finding other jobs& internships might end up being really difficult, because I have 0 experience. I also don't have a drivers license yet (again, Europe, not needed here) and I know that it's crucial to have one in the industry so I'd have to do that as well first, which also takes time.
Both options are not ideal, and I'm just so torn. It's a shame I found my enthusiasm for this industry so late and now I'm confronted with a big decision that can make or break me. No matter what, it won't be easy, and I know it would've been better if I started much earlier. I really do want to try out this career and I am very much prepared to work like a dog, but the fact that it took me so long to realise this is crushing my confidence.

My C line Electric Battery shows error code that indicates Battery error, the last and the third light are Flashing. Strange: the Battery works fine on another Bike and the other Battery also shows the same error code on my Bike. Does anybody know this behavior or have a clue what to do? I called my Brompton Dealer and he has now Idea :s

I think this community requires post text in order to share a post, so I'll start of with some. Thank you guys in advance for any advice and insight shared
Howdy, y'all. I am writing to share a case.
I am a business
I have ho choice bit to live where they are
I may be able to seize some of the properties that they have taken by way of the policy. If they cannot pay. I am interested in
My records show a consistent work history as well as investment records showing my goals in preserving my financial status through investing. I can establish that they I had to go without steady income because(!!!) of their actions and that I had to sell off my investments thanks to them.
Most importantly, I wish to establish damages for health and distress reasons ( intentional AND Negligent Infliction of Distress) by demonstrating their theft/conversion of health equipment I've bought, and of interference and negl
The defendants have caused me hardship for the past 3 years.
I want to hold them accountable and get as many remedies as neccessary to heal the financial harm and hardship that they have caused me ( loss of income, credit rating, extra travels) , including any/all punitive damages applicable.
I already have a case filed awaiting a new date since they refused to show up to an earlier court date ( err

I am office administrator, one of the top performers on our floor.
I notice I am treated differently by others, I know they have reported me to the team leader.
I am quite into a certain fandom. And I often wear clothes that advertise this, and yes some of these clothes include tails and furry ears. If there was a dress code, I wouldn’t wear them.
People find this odd, I don’t see how it’s any different to those who wear a sports jersey or a band t shirt (for instance , The Rabitohs or The Animals)
I am doing nothing wrong but get a lot of grief, it all started the day I decided to crawl around the office and purr. HR pulled me up on it but I printed off my contract and company policy before meeting and asked them to show me where it says I cannot do this. They rolled their eyes. I growled. Meeting adjourned.
Yes, I know this is slightly weird but I am breaking the rules ?

I've spotted the launch of a new version of ScalikeJDBC on twitter that I think it's worth mentioning here https://twitter.com/ScalikeJDBC/status/1789282123800772789

📢 We are excited to announce ScalikeJDBC 4.3, introducing a new OR mapper named scalikejdbc-orm!
If you're a fan of ActiveRecord from Rails, this will surely appeal to you!
Check the document now: https://scalikejdbc.org/documentation/orm.html #Scala #Database #ActiveRecord

The release notes https://github.com/scalikejdbc/scalikejdbc/blob/mastenotes/4.3.0.markdown

ScalikeJDBC 4.3.0 is now available for Scala 2.12, 2.13, and Scala 3 application development!
The notable feature enhancement is scalikejdbc-orm module addition! This extension is an O/R mapper built on top of the ScalikeJDBC core library, drawing significant inspiration from Ruby on Rails' ActiveRecord library. For instance, you can run the following query just with simple CRUDMapper class/object definition: ... Thank you to all the contributors for this release! 👍
* u/jchyb helped u/seratch resolve Scala 3 compilation errors for scalikejdbc-orm module (#1249)
* u/kardapoltsev resolved missing tags in one-to-x queries (#2163)
* u/xuwei-k did a substantial amount of work for refactoring and dependency management

What is ScalikeJDBC ?

This library seamlessly wraps JDBC APIs, offering intuitive and highly flexible functionalities. With QueryDSL, your code becomes inherently type-safe and reusable.
ScalikeJDBC is not just practical; it’s production-ready. Utilize this library confidently in your real-world projects.

Congratulations to the ScalalikeJDBC author and all other contributors for the new release ! 👏

These past few editions have proved that Eurovision can play a vital role in an artists career, either by boosting it on a massive level (Måneskin) or at least securing them a hit (Rosa Linn).
Last year it's clear that Loreen and Käärijä got the most appreciation and the biggest boost in their careers. Tattoo became a hit across Europe and even in non-Europeans countries like Malaysia, while Käärijä has become a household name in Finland and has expanded his fanbase.
This year is very promising because we have many artists who seem eager to expand their careers. Angelina Mango has been announced for some festivals across Europe and will release her album this month, Baby Lasagna is on his way to break his way into the Balkan music industry...But the question is who will have a breakthrough year?
I can definitely see Angelina becoming bigger outside of Italy. She will already perform in various festivals in Spain, Croatia or UK and I think that she won't settle to a career in Italy only. Baby Lasagna could expand his fanbase too, although it'll be harder to break into UK, Germany or other bigger countries, the Balkans will definitely have his back and he could become a very famous artist and performer (especially since he has said that he has 7 songs ready to be released).
Joost is literally winning right now with Europapa's streams increasing and the disqualification hasn't hurt his reputation at all (quite the opposite actually). Joost is also a marketing genius, I genuinely believe that if he sees that there is an opportunity to expand his fame, he will take it and capitalise it. Of course I don't expect him to do it just yet, I am sure that he must feel exhausted and sad after all of this drama but who knows what other tricks he has under his sleeve?
Nemo is an interesting case. I definitely see them becoming big among LGBT fans but I am not sure if they'll have a big breakthrough. Who knows? Right now, The Code is doing just fine so only time will show if Nemo will become bigger.
Marina will release her EP and I can definitely see her enjoying small but secure success in European countries.
The following months will be interesting for sure.

I posted here a while back (since deleted) asking if I should warn his new fiancé. Everyone told me it wouldn’t matter and somewhere deep down I now that’s true. But I feel terrible about it.
After we were married we got into a huge fight, and I nearly left but didn’t. Lo and behold I was pregnant shortly after that. I was on the pill but its not reliable for me, I dont know if its a weight thing or what but I would be spotty nearly 3 weeks out of the month, and we used condoms because of this. We also had a honeymoon planned to Puerto Vallarta (with friends, so it was an excuse for my ex to show off his “wealth”) he called it off saying we needed to save for the baby and I couldn’t be drinking or anything anyway. He always has loved showing off but it’s always been a façade. Driving a BMW but the mortgage was late, sometimes the water would get shut off, I had to budget for groceries, all the while he was convincing people we were well off.
So now, his fiancé is pregnant and they’ve called off the wedding (in Cancun where he would be paying for her family to go)
The thing is, she’s a “sugar baby” (their words) so she thinks he’s rich. She’s going to find out eventually that he’s one paycheck away from losing everything. She’s a content creator and all her content is about their relationship and her sugar baby status.
When we split up my attorney told me I should run. He told me that my ex was going to try to kill me. My ex threatened to kill me, but when people found out he was broke, not paying taxes and arrested for DV he left town. He keeps a house here in my neighborhood so he has somewhere to stay when he visits the kids.
He is now so far over extended that he is selling his house here. He’s put his relationships with the kids on the back burner and puts no effort into spending time with them even when he is here. They go to his house and sit in their rooms, but my youngest has had enough and hardly sees or speaks to him at all.
I’m so scared for her because he has sacrificed so much for that relationship. He’s made himself look like a complete clown on the internet, he’s paying off her family with gifts and parties, he’s taken her on the company’s private plane so she’s met his boss (the plane only flies with him in it), he has no relationship with his kids and once the house is gone he will probably never be back. This house is his only asset, the cars are all 10+ years old and the house he’s living in is rented.
I’m scared when she finds out she’ll try to leave and he’ll kill her. It’s 4am here and I can’t sleep because it just keeps playing out in my mind. I don’t think he would kill his fiancés other kids, but I think if he was going to kill her or himself then he would kill the infant too because he couldn’t imagine the baby being ok without him. It’s a baby boy.
I predicted him selling this house. I predicted him alienating the kids. I predicted the pregnancy and I predicted the wedding being canceled.
Now I know there’s nothing I can do but hope she never questions his web of lies.

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In this post I want to break down how I think about and how I build custom B2B lead gen eco-systems that are designed to engage a cold prospect, educate and help them to then turn into $XX,XXX deals.
I'll share the metrics and best practices from my own experiences from working with around 20 b2b companies with varying deal sizes, starting from $5k marketing packages, to $90k/yr fintech solutions and $200k software dev & IT deals. If you don't agree with my approach, that's fine, there's multiple ways to skin a cat.
Fundamentals are mostly the same and we can split it in 3 main parts.

1. Traffic acquisition
2. Nurture & education mechanism
3. Conversion mechanism.

Where most businesses go wrong is that they try to sell their expensive service to a cold prospect.
That might look like cold emailing and cold "linkedining" (new term) prospects an offer or asking if they're interested in this and that, on the spot.
This is not a good approach for one simple reason - no one want's to be sold to. Not to say that this direct approach doesn't work, for some it works good enough to stay afloat, but it's not something you can use to drive real, inbound interest in your services. Selling to prospects that you get on a sales call from 1 email or DM is extremely hard since you have to do the heavy lifting to educate them on the call and then you also have to sell them.
My goal is to turn this dynamic on it's head. Yes, we want to reach out to cold prospects. Yes, we want to run ads. But not to sell immediately. Rather, we're inviting and getting those prospects into our ecosystem where if they go through your educational materials like reports, case studies, how-to's AND have a real pain, they will come to you to solve it.
Let's break it down.
Traffic acquisition.
There's 2 channels I use to acquire traffic. Sometimes I use both, sometimes one or the other. For the most part that depends on the TAM and what we're selling.
1 - Paid ads (LI and META) are great if you need volume and your deal size varies between $5k - $20k. If you get it right, it's a system that scales easily so you can control demand and growth fairly easily too. It's also very quick and easy to troubleshoot since you can change a variable and see the result in next 3 days.
The ultimate goal of paid ads is to get as many people in your funnel as possible. The only logical way to do it is using lead magnets. Industry specific reports with unique insights that only your ICP would care about, easy-to-code tools that only your ICP would find useful (calculators work great for me), guides and courses made to solve a very specific problem, you get the picture.
We're giving away this free value in exchange for their email address. I can already hear people yelling "But giving away stuff for free only attracts freebie seekers" That's because you don't have a mechanism in place to convert that opt-in into a deal. (I'll go into in the next sections)
To make a great lead magnet I follow this mantra:

1. Has to be industry and role specific
2. Has to solve 1 painful problem for the lead
3. No surface-level, bait-and-switch teasing BS. (using lead magnet as a sales page is a big no-no)

Lead magnet is your chance to build rapport, show your competence and build good will by actually helping your prospects before you ever speak with them. USE IT WISELY. I see many businesses only tease the solution. My advice - give away all your secrets. If you're vague, your leads will think that your approach is basic and you won't capture the interest.
For us, around 20% of lead magnet leads opt-in into the next step of the funnel where we ask much more details. Company name, website, name, phone, etc, etc.
Do this step right and you'll get leads from your ICP opting into your funnel in droves, for cheap.
One little hack I do whenever I launch lead magnet campaigns is create 5-10 lead magnet ideas, create the ads and the landing pages, but don't create the lead magnet itself. Then run ads to those 5-10 lead magnets and see what your cost per lead is AND see what quality leads you attract. My baseline KPI's are sub $15 CPL on the initial launch and 3 out of 10 leads be real, actual companies that fit the ICP.
If you hit that initially, you can reiterate on the ads and the LP and get your CPL way lower.
2 - Cold outreach (LI and email) is great if you're after high ticket or enterprise level deals.
Cold outreach is great for huge target markets and/or very high value accounts. You won't reach Elon Mush through ads, but you could through cold outreach.
Instead of blanket-spamming 10k leads that might or might not need our service we do this.

1. Score companies based on fit (we use AI for this on scale by giving it bad fit examples, medium fit examples and great fit examples while also describing why each is bad, medium or great. Then we ask to output a score from 1-10)
2. For companies that score 7 or higher, look at buying signals. Recent hires, open positions, growth or decline, recent funding, featured in news (why featured in news?) and, of course, technographics.
3. Companies that display positive signals AND are a fit based on scoring, we send a personalized message automatically.

90% of this happens automatically at this point, but don't get confused - it's not AI copy that gets sent out. We have a general template and framework that we base our messages upon and AI fills in the blanks. All that is based on what information we find on the companies and what state they're currently in.
"Hey Adam, saw that Houberz is looking for an engineer with deep understanding of X. I know first hand how hard it is to fill such roles.
I have a case study on how we did Y using X technology, thought you might be interested in giving it a quick read before you pull someone onboard."
This is the general gist of it. Combine it with reaching out to leads that are likely in-market and you'll average 15% reply rates. Blast 10k emails to random list and you'll get 0.5% - 1% reply rates.
That is how we get qualified traffic on the front end.
This is how we convert it into deals.
1.1 - Paid
Once you have people claiming your lead magnet, the magic happens on the thank you page. I've seen many people just have a generic thank you page that does not prompt the next action.
Wasted digital real estate.
Instead of leaving it blank, we either have a call booking page where we pitch a non-sales call that would help fix the lead a specific problem or a signup page for a live workshop.
2nd has higher opt-in rate, but has longer time-to-deal, 1st gives you 1-1 time with high value prospects, but is more expensive..
Ideally, run both. Best of both worlds.
On top of that, when someone opts in and claims your lead magnets, you can then email them on a regular basis as part of your newsletter which gives you another channel to nurture leads and throw offers their way.
2.1 - Cold outreach
As soon as you receive a positive response to your lead magnet offer, you send it over, find that person on LI and connect (so you have another channel and they see that you're a real human) then ask if they're struggling with a specific problem that your service can fix.
If they do, great, share more case studies, share how they could solve the problem themselves and then soft-pitch a meeting in which you propose to "continue the conversation"
For cold, each convo will be different so you will have to come up with helpful and relevant email responses on the fly.
Remember speed-to-lead. The faster you answer, the higher the chance of you pushing the lead to the next step of your funnel.
So do you need both of these acquisition channels? Do you also need to post on Linkedin and dance on Tiktok?
Depends on your business. Generally, the more eyes you have on you, the more deals you'll close. These two channels are foundation for myself and any business I consult, but to supplement that and build credibility, we're also heavily investing in LI organic.
Why? People who watch your ads and engage with your emails will check out your LI eventually. If it's barren, you won't leave an impression. If it's packed with valuable, funny, insightful and humanizing posts, not only your leads will connect with you, but they'll feel compelled to engage.
So it's not one system or another - it's all of them working in cohesion.
Thanks for coming to my ted talk.

I am working with a huge volume dataset around 10k rows. Let’s say it’s an employee masterlist. Now i don’t normally encounter this issue if my lookup value is using employee code but i have a process where my only lookup value is employee name. It wouldn’t be an issue when employee is only hired once but when it’s a re-hire it fetches the inactive code.
I cannot delete the inactive employees/rows every-time, that would be a hassle. I just want my lookup to fetch the actual active employee code based on a status column. How should i do this?

I'm going to (what I think) is the final show of the tour in Sydney, Australia. Curious what people predict will happen setlist wise? I like Dark Matter but to be honest, I only need a few songs off that at most. I'm also one of those freaks who doesn't love Ten as much as No Code, Yield, Vs...even Binaural and Riot Act.
I'll be happy with whatever, but curious to how people see the setlist progressing in 6 months time.

I got an Mainboard Pro WS WRX80E-SAGE SE WIFI from ASUS. When booting the machine yellow/orange status indicator LED keeps on which indicates a memory problem.
Additionally the following Codes are shown in on the error indicator (looping)
1.) Ad 2.) dF 3.) 36 4.) 03 5.) 95 6.) dE
I used all 8 RAM slots. I also removed the RAM elements one by one and installed just a single slot.
The machine has already ran last week, but after installing all 4 GPUs the problem occured. We built back the system to the previous state (only CPU, RAM, no GPU)
Any ideas?

Intro

It’s not much of a stretch to say that violence is the primary form of interaction in video games. With a handful of exceptions, most video games involve guys whacking other guys, with varying degrees of brutality. Even chill games fall into this - Stardew Valley has sections with combat in them! Considering the pervasiveness of violence in video games, there has been a ton of amateur and academic commentary on the topic. However, while this is a well-established school of thought, I haven’t seen people try to apply this to Fire Emblem specifically.
So, let’s do that now! In this post, I’ll be exploring how violence in Fire Emblem is implemented - what limitations are placed on violence, how it warps wider game and narrative design, and what it implicitly says and does not say. I hope this post doesn’t come off as too early-2010s “makes you think”-y, but I do think there are multiple interesting things worth talking about here!
Despite the length of this post, "a brief discussion" is an appropriate title, as we won't be able to go into depth on everything. After all, video games are holistic works, so the attitude towards violence is relevant to every aspect of their design. However, I have managed to wrangle some of these threads into the following structure: first a discussion on the fundamental mode of interaction in Fire Emblem, then how stories are constructed with regards to violence, and ending with the aesthetics of violence and how they relate to characters. Also, as FE is a huge series, be aware that I am gonna be making some broad statements which may not apply to each individual plot point of every game. I actually planned to write 3 case studies around Thracia 776, Fates, and Three Houses (which have the most interesting attitudes to violence in the series IMO) which point out these deviations, but this post is way too long and full of tangents already. If people are interested, I’ll make a followup to this post which goes into them in more detail. Also also, because of the nature of this post, I’ll actually give a useful TL;DR for once:
TL;DR: Nintendo games must be fun mechanically, and they can’t be too uncomfortable narratively. If you try to provide a counterpoint by saying “oh this Kirby final boss is super dark it eats 100 morbillion galaxies”, you do not deserve rights. IntSys has to keep to this as a 2nd party publisher, but they also have to deal with the fact that their games are at least nominally about ‘war’ (or at least they put their toes into that particular thematic pool). This conflict between making a fun video game for children/teens and the wider framing of the narrative leads to interesting narrative and aesthetic tensions. also fun is cringe, misery is based

“Do you like hurting other people?” (or The Fundamental Mode of Interaction)

OK LISTEN I KNOW I LITERALLY JUST SAID THAT I DIDN’T WANT TO COME ACROSS AS A EARLY 2010s “VIOLENCE IN VIDYA BAD :O????” PERSON BUT I SWEAR I’M GOING SOMEWHERE WITH THIS
The best place to start when talking about violence in video games is to think about the primary form of interaction in said game. In the case of Fire Emblem, this is in the in-chapter gameplay. Sure, in objective terms the player moves arbitrary objects across a 2D grid which perform subtraction on arbitrary objects controlled by the computer, but this is always framed as controlling a squad of soldiers to engage in (typically lethal) combat with enemies (who are normally also soldiers). When you’re not doing this in-chapter gameplay, you are preparing for the next chapter of combat. This involves surveying the area of combat, preparing weapon loadouts, etc, however more recent entries also include light life-sim-esque elements. To summarize, Fire Emblem’s interactivity involves ordering violence as well as the preparations to order said violence.
For players, this strategic thinking is extremely fun and is the primary draw of the series! You have all these tier lists of who’s better at killing, discussion of the maps where you do the killing, complaints about the length of gameplay sections where you don’t do killing, etc. This is by design, as while I don’t know the core brand tenets of Nintendo, I imagine the Reggie quote “If it isn’t fun, why bother?” is carved into a solid gold statue of Mario in the office lobby. This then is enforced on all associated studios, including IntSys and so Fire Emblem. While I would disagree with that Reggie quote (especially the bit where he says “If it’s not a battle, where’s the fun?” which is a wild statement to make about an entire medium), this approach to making games is ultimately fine, and so IntSys tailored the strategic gameplay to be satisfying to your dopamine receptors. You could analyse what the normalisation of violence even in ‘just for fun’ games says about wider gaming culture, but I won’t get into that here. In any case, let’s dig into a few specifics of FE’s interactivity.
One thing that’s interesting with regard to strategy games is the detached perspective of the player. You order units and observe the resulting violence, but it’s not tactile, you don’t directly swing the sword or shoot the bow or cast the spell like with action games. This adds a layer of separation between the player and what fundamentally happens, at least within the framing that the game provides. It’s not like Call of Duty, where your relationship to the violence is very visceral, where you view everything down the barrel of a gun. OK, I probably shouldn’t use a series that I have very little personal experience with (I only listen to the supplementary lore material, so let’s talk about Sekiro: Shadows Die Twice. While you’re not directly in the driver’s seat, John Sekiro reacts to your every input with extreme responsiveness, so overcoming the game’s challenges i.e. stabbing people is incredibly visceral and satisfying. While this violence is fantastical in nature, there is sufficient blood and explicit sword-action to clearly say “oh yeah you are violently killing all of those bozos with a katana”. Coming back to FE, not only are you far more detached from the violence, it is presented in an extremely cartoony manner… but let’s not get ahead of ourselves here, we’ll get to the aesthetics later. Point is, Fire Emblem gives the viewpoint of a stoic commander, who Does What Needs To Be Done™, and not the viewpoint of an actual soldier who has to do the actual killing.
Now let’s view the player’s perspective on violence from a different angle. Fire Emblem intends for its combat to be relatively relaxed on the player side of things - the turn-based nature allows the player to calmly think through all of their moves, and you typically have perfect information on the enemies. The only exceptions to this are Fog of WaSame Turn Reinforcements, which are rare and typically unpopular amongst the fanbase. This leans into ‘combat as sport’, where (going back to the Reggie quote) you have a fun time picking apart a puzzle with the tools you have, and we all collectively enjoy this! This is a valid way of designing strategy games, and I like what IntSys has done. However, it’s not the only way of making these games - for example, in Total War you have to juggle all your battalions in real time whilst the enemy is bearing down on you, and the XCOM games always have Fog of War and limited information on the enemies, with you never knowing what kind of awful new monster is going to suddenly charge at you. Don’t get me wrong, neither of these follow ‘combat as war’, the principle that violence should properly mimic the stress, tension and unfairness of actual conflict. Hell, neither of them are particularly mature either - Total War is the strategy game equivalent of smashing action figures together, and XCOM emulates a pulp sci-fi alien invasion story. However, the additional pressures these games have make them hew slightly closer to actual conflict, putting you more in that mindset in a way that the clean fun Fire Emblem doesn’t really do. Again, I want to say FE’s approach to violence in in-map gameplay is fine, but when all three of these franchises have an explicit narrative framing of ‘warfare’, it does make Fire Emblem’s narrative a little more… stretched.
Finally, I want to briefly mention the maps. To steal from a brilliant Jacob Geller video, these are Worlds Designed For Violence. At least outside of the Kaga games, the maps you fight on are primarily designed around how the player interacts with them, i.e. fights on them. While I imagine the narrative designers and artists at IntSys are involved throughout the map design process, the gameplay flow probably takes precedence most of the time. Maps are not designed to resemble realistic places that you have to fight through, they are instead designed primarily to provide fun gameplay experiences before being dressed up by the artists to look realistic/fit the specific story beat. This is a more consistently entertaining approach to map design - heaven knows we have a lot of Kaga castle assault maps which are as fun as actually assaulting an entrenched position IRL - but this lack of friction could potentially take the bite out of the intended vibe, neuter any commentary on violence throughout the story.
You may have noticed that we’ve only talked about the “in-map” gameplay for now, when there’s an entire second half of these games, i.e. all the gameplay between the maps. Don’t worry, we’ll get to all of that, but this may fit better in:

Something something “ludonarrative” something something (or Narrative Implications)

(To clarify, here I’m going to talk about the wider plots and narrative structure as opposed to characterisation, as that fits more into the aesthetics of the series)
It’s not bold to say that the narratives of games have to warp around the core gameplay structure. Especially in AAA video game production, the narrative designers usually have to take a back seat to the systems and level designers, at least outside of the initial rough outline they provide in the original game pitch. In this case, the job of the writer is to form vaguely coherent connective tissue between individual levels, setpieces and expensive pre-rendered cutscenes. This must be a very difficult job, and is probably the reason why most video game stories are the way they are. I am not privy to IntSys internal meetings, but I imagine they abide by this paradigm, trying to give a reason for why you fight 20 battles which roughly align with plot beats that were decided years ago.
Put another way, the writers of Fire Emblem must contrive a reason why the characters fight a vast number of violent battles in a strategic manner. This has a pretty easy solution - war! We have found something it’s good for, as whenever the gameplay designers decide that an extra map is required, the writers can just insert “oh no there’s a blockade of enemy soldiers in the way, guess you gotta kill them all”. This is the case for almost all the games and is a fair enough narrative choice, as it’s frankly one of the few scenarios where you could reasonably contrive so many battles, but it’s worth examining this in a bit more detail.
Even in the framing of warfare, there are still a lot of skirmishes, which sometimes the narrative or tone fails to support - or at least, their presence means that violence isn’t taken that seriously. Let’s take an example from early in Awakening: Emmeryn sends the Shepherds to negotiate an alliance with Regna Ferox. On the way, they are ambushed by Risen on the Northroad (1), have to fight the border guards who think Chrom is a bandit I think??? (2), and then after arriving they need to take part in Regna Ferox’s ritual combat to secure their alliance (3). These beats aren’t necessarily bad, and I actually think Awakening uses these opportunities quite well: the Risen are established as a constant threat to the world (except not really in the main story but that’s a whole other thing), “Marth'' gets more development, we set up Regna Ferox as fighty people who like to fight, and while the middle encounter is very tenuous it does set up a funny joke in Cynthia’s paralogue. However, I want to communicate that if the map/encounter designers need X maps between plot points A and B - in this case, needing low-stakes trials in the tutorial period - then there’s gonna be a fair bit of narrative filler. That is to say, there must be multiple combat encounters that kinda just happen, which makes violence a lot more casual in the narrative. See also the myriad examples of “oh shit random bandits attack!”, used to have a lower stakes map, with bandits appearing and vanishing as needed. This works fine enough in the context of ‘combat as sport’, allowing your favourite scrunglo to build up a triple-digit body count, but this casual attitude circumvents potentially interesting ideas with regards violence. Taking the example further, banditry and its causes are never seriously explored, as bandits are just treated as a filler enemy (except in Based As Hell Thracia 776).
Another narrative consequence of needing so many fights is that… you need to fight. That is to say, any anti-war sentiment or appeal to diplomacy in the series is fundamentally undercut by a) strategic combat being a core appeal of the series and b) narrative beats needing to be structured around fighting enemies. It’s a struggle to have moments of diplomacy and reconciliation when you had a fight within 3 minutes of said moment, lest some people start screaming that things are getting boring. This also makes any appeals to pacifism kinda moot. Xander’s quote about “war bad” in Conquest is utter bullshit, as a huge part of the marketing around that route focuses on the coolness of the tactical combat and its challenge. Eirika and Ephraim can never be equal, because Ephraim’s “fighting is fucken awesome” is encouraged by the gameplay, and Eirika can NEVER save 11037 because we need a final boss and no-one else fits the bill.
Speaking of, in video games it’s best practice to have a big bad guy you fight at the end of the story, the toughest mechanical challenge coinciding with the narrative climax. In Fire Emblem, you have one grand final battle which decides the fate of the war and/or world, before cutting to a brief wrap-up and then credits. This is an attempt to make these games satisfying, which is fine, but this is at odds with an anti-war message (which FE often gestures towards) - that is, actual wars tend to be deeply unsatisfying in a narrative sense! Oftentimes, after a decisive battle, things just kinda keep going for a little while afterwards with casualties continuing to pile up until peace terms are agreed. In the few cases where there is a final battle, it’s more of a formality as the decisive moment occurred months ago. See World War 1 and… World War 2 for examples of each, not to mention a whole host of war-related books and films. The problem with doing this in a video game is that it would require having multiple one-sided fights past the most climatic fight, which would be unfun, and we return to that fucking Reggie quote again. While video games can effectively explore this anti-war narrative space - This War of Mine is a fantastic example - it just doesn’t gel with the fun games that IntSys wants to make. I bring this up in the context of FE because Fire Emblem has such an aesthetic focus on warfare compared to other video games, so it sticks out even further. Even in FE6/FE9 where the war is effectively over in the final few maps, the enemies still remain extremely challenging, because if they didn’t things would be boring.
A few minor things that didn’t fit in above before we wrap up this section. First of all, in making an action packed story, Fire Emblem neglects an important aspect of army life in warfare - the “hurrying up and waiting”. In the majority of cases, the breaks between fights is under 10 minutes, it’s just glossed over. Fire Emblem Three Houses is the exception to this, but there it’s more framed as school life. Some people may say “what’s the point in having large amounts of timewasting where nothing happens in my game about war” and to that I would say fuck you, I want to play Jarhead Emblem. Next, Fire Emblem involves fighting people AND monsters, but these targets are typically given equal narrative weight, outside of maybe a funny line of dialogue about someone being afraid of monsters. In 99% of cases, enemy soldiers you fight have no more humanity than literal monsters. The death of any of your beloved soldiers is a tragedy with big sad death quotes, the death of those poor fuckers is quite literally a statistic which is proudly used to rank how well your guys have done at the end of the game. Finally, the limited scope of the violence the series can show limits the potential impact of scenes. In some cases, this is good as the implication is enough, e.g. the ‘Monica’ scene in Sacred Stones is wonderfully grim and would be weakened by anything explicit. However, a number of other scenes are neutered by the limitations on violence. This fundamentally relates to the aesthetics of the series:

insert prozd tweet/skit here (or Aesthetics, Tone, and Characters)

I’ve been talking a lot about ‘the violence committed’, and this might have seemed a bit weird to you. It’s a true statement, but because the violence is mostly cartoony and abstracted - bad guys disappear into nothingness, there’s no blood, etc - it’s hard to think of it in that way. It’s basically impossible to place Fire Emblem in the same artistic sphere as, say, All Quiet on the Western Front. This aesthetic sense was partially tech-limited in the early NES and SNES games, which was grandfathered into the more graphically complex titles, but it’s also related to how the aesthetics unavoidably warp the tone of the work. IntSys needs their games to be relatively lighthearted and unconcerned with the consequences of its violence, as one of the core appeals of these games is the charming cast of characters. As you would expect, it would be a lot harder to appreciate your goofy blorbos and their lighthearted chats about nothing if you could see the brutal consequences of their triple digit body counts. If violence was more realistic, there would be a lot less “ooh I like training and/or this one hyperspecific food” or “I like peace, but I guess violence may be possibly needed sometimes” and there would have to be a lot more trauma and dourness. There are also age rating concerns, as you can’t exactly sell Come And See Emblem to pre-teens. And once more, to clarify: Fire Emblem as it exists now is fine! I like the lighthearted tone of this series, and I like the characters that reside within it. However, a few problems do arise from IntSys’s approach to violence, as occasionally they brush up against darker ideas but (due to similar reasons to the above) they can never commit to them, which neuters their potential impact. This is especially troublesome with regards to characterisation, as the little dudes are a core appeal, so if something is off that could cause problems. In a sense, at points we have severe aesthetic tension.
A fairly useful case study to see how this affects characterisation is with Mozu in Fire Emblem Fates. Mozu is a charming character, a genial country bumpkin with a bit of an edge at times, who has fond memories of her hometown. This lines up with the lighthearted tone of her recruitment paralogue, where (checks notes) her entire village gets massacred by inhuman monsters, with her mother literally being murdered right in front of her, and she joins up with Corrin’s party because there is literally nothing left of her old life. I understand that people who experience extreme trauma do still manage to live meaningful lives, and that IntSys wouldn’t want to have a character who is a barely functional traumatised mess for 90% of the campaign. However, this doesn’t explain the sheer dissonance between the relatively normal and well-adjusted Mozu who quietly remembers her lost loved ones, and the fact that her village got My Lai’d a handful of weeks ago in the game’s timeline. IMO this would work a lot better if there were a few survivors (instead of literally everyone else dying), with Mozu actively choosing to leave her old life to help others instead of being forced to leave by circumstance. This reduction in scope would mitigate the dissonance between the character and what actually happens to her. This is by far the most extreme example in the series, however I’m sure you can think of others. My issue here is not with having ‘normal’ characters, or with them suffering tragedies, my issue is the dissonance between the two when viewing the scope of said tragedies. This is just one way the series wants to get into darker territory, then swiftly backing off instead of delving into the consequences.
This aesthetic restriction also affects the potential impact of dramatic scenes in the main story, limiting what the focus of these scenes can actually be. This little bit will involve heavy spoilers for Genealogy of the Holy War and Spec Ops: The Line (I KNOW THESE GAMES ARE VERY DIFFERENT WITH VERY DIFFERENT INTENDED DEMOGRAPHICS IN VERY DIFFERENT CULTURAL CONTEXTS, SHUT UP). Both have a very important narrative moment around their midpoints, involving fire magic/white phosphorus respectively. In each game, the deaths that occur are utterly horrific when you think about them. In FE4 the focus is on the drama of the plot twist and effects on the characters, with the actual effects of the violence being left to implication. We don’t know if this was the original intent of Kaga and the team, or if this was enforced by various tech- and publisher-related restrictions, but in either case we do not see anything explicit. In any case, in Spec Ops: The Line, the horror and graphic nature of the violence is completely inescapable, and therefore forms the core of the turning point of the story. The specifics of the violence itself are crucial - the game does not work if you don’t see the consequences of the white phosphorus - and it leads beautifully to the complete descent of its endgame. You may be saying “of course you couldn’t show that violence in FE, it’s a kids game” which is true, and in any case the scene in Genealogy is very good, even without showing the violence. I imagine if we get a remake in the year 202X we wouldn’t see anything explicit anyway, partially due to the publisher but also because the scene doesn’t necessarily need it. The point I am trying to make is that the aesthetics form a limitation on what Fire Emblem can explore, narrative space that the series fundamentally cannot reach.
One more thing, and this isn’t really about the games themselves but the impressions leading into them, and how the aesthetics can affect that. Do you guys remember when the intro cutscene of Three Houses was released a few weeks before release? I do, and I also remember the collective shock of the community when seeing the early previews. It was so drastically different to everything that had come before, and consequently was really intriguing - you can see a lot of speculation in the above comments. To clarify, I don’t want to pretend that 3H is some kind of super mature ultra gritty war story, or that blood = good game, but that beginning cutscene gave one hell of a first impression. Even though the game isn’t that much darker than any other FE game, the sheer unexpectedness put people off-kilter in a kinda awesome way. Does the game actually deliver? YMMV, but I think this (and some of the later cutscenes, such as the mid-game Dimitri one) work quite well. Sometimes, a little injection of harsher violence can go a long way.

Conclusion

Frankly I don’t really have a conclusion, sorry. As you can see, there are so many disparate strands, I can’t possibly make one grand thesis statement. Maybe the inherent contradictions of having warfare in a family friendly video game weakens the potential end result? I guess, but I don’t want to imply that what we have now is bad, as it is pretty good tbh. So, uhh…
…
OK, if I had to say something, it’s more about the process of making this. Having to try and think about how violence intersects with a video game you like takes you in a number of different directions. Ultimately, this process was really fulfilling for me, and I would recommend that you do the same (for FE or anything else)! Trying to analyse something you enjoy from a perspective not usually applied is pretty neat. If you guys have any thoughts (on the points above or your own), I’d be very interested to hear them!
Also, if people are interested, I’ll try to make a few case studies. I would focus on Thracia 776, Fates, and Three Houses, as (when thinking on this topic) I found that these games were consistently the most intriguing, with the most interesting relationships to violence. This would probably take a while though, as I am gonna be very busy in June, and I probably won’t have time this month either.

I got an Mainboard Pro WS WRX80E-SAGE SE WIFI from ASUS. When booting the machine yellow/orange status indicator LED keeps on which indicates a memory problem.
Additionally the following Codes are shown in on the error indicator (looping)
1.) Ad 2.) dF 3.) 36 4.) 03 5.) 95 6.) dE
I used all 8 RAM slots. I also removed the RAM elements one by one and installed just a single slot.
The machine has already ran last week, but after installing all 4 GPUs the problem occured. We built back the system to the previous state (only CPU, RAM, no GPU)
Any ideas?

Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn

• Definition of Marketing
• Market Research, Competitor Analysis and Defining Your Target Market
• Brand Identity and How to Create Your Branding
• Go-to-Market Strategy and Defining Your Marketing Strategy
• Inbound and Outbound Marketing Channels
• Marketing Plan Template
• FAQs

Definition of Marketing

American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source
What do you see here?

1. Marketing is not about activities, it contains activities, set of institutions and process.
2. Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
3. In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.

Let’s summarize what marketing definition for a Shopify store. Marketing will create, communicate, deliver and exchange offers that have value for customers. As you can see main subject in here is customers. Because of this, I’ll put customers as the center of this guide. Everything we’ll do has to something with them.

Market Research, Competitor Analysis and Defining Your Target Market

This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.

Market Research

How can we do the market research?
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.

Competitor Analysis

When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.
Now it’s time to analyze them.

1. Checkout their branding strategy.
2. What are their value propositions?
3. What is hot about them? Return guarantee, free shipping etc.
4. What is not hot about them? Poor product or store design, low UX on the website, etc.
5. What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
6. Are there any partnership or influencer program they’re running?
7. What is their Google/YouTube campaign strategy? Check it here.
8. What is their Facebook/Instagram campaign strategy? Check it here.

Create a spreadsheet with all of this information. We’ll use this when working on positioning and marketing strategy.

Define Your Target Market

What do you say about our target market? Can all of new parents be our target market?
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics

• Age: 25-45 years old
• Gender: Primarily women, but also some men
• Education: College degree or higher
• Income: $75,000+ per household
• Location: Urban areas
• Occupation: Professionals, entrepreneurs, stay-at-home parents

Psychographics

• Values: Health, wellness, sustainability, social responsibility
• Lifestyle: Active, eco-conscious, family-oriented
• Interests: Organic food, natural products, children’s activities
• Media consumption: Social media, parenting blogs, magazines
• Shopping habits: Researches purchases thoroughly, values quality over price

Pain Points

• Concerns about harmful chemicals in baby clothes
• Difficulty finding stylish and affordable organic baby clothes
• Wants to make sustainable choices for their children

Needs

• High-quality, organic baby clothes that are safe and healthy for their children
• Unique and stylish designs that make their children look and feel good
• A brand that shares their values and commitment to sustainability

Buying Behaviors

• Researches products online before making a purchase
• Reads reviews and testimonials from other parents
• Shops at specialty stores and online retailers
• Willing to pay a premium for quality and sustainability

After creating ICP, it’s important to spend some time on empathy map. Don’t forget to check it, too.
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.

Brand Identity and How to Create Your Branding

I’ll follow the American Marketing Association (AMA) in here too.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.

1. Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
2. Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
3. Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
4. Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.

Go-to-Market Strategy and Defining Your Marketing Strategy

So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.

Go-to-Market Strategy

Let’s say you recently launched your Shopify store or add a new line of products.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;

• Free shipping until X date.
• 5 different boy and girl bundle with 40% OFF to try our products.

Marketing Strategy

This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
AIDA Sales Funnel Framework
Now we can continue with our hypothetical store example. We’re selling high-end, organic baby clothes on our store. We crafted our ICP, empathy map, work on branding and created our story.

Example Marketing Strategy

First step we’ll work on attention step. Our focus is getting attention of our target market attention.
We can create a educative e-book like “7 Harmful Chemicals Commonly Used in Baby Clothes and How to Avoid Them” and run some campaigns targeted new parents on social network (Facebook, Instagram or YouTube)
This ads will land on a landing page that gives brief information about why we should pay attention to chemicals in baby clothes for our little ones and make a promise like “I spend my last 5 years about researching chemicals on baby clothes and prepare this book for you and your little one”. Also there can be a quick video about our story explaining our expertise in this field and why we’re building this brand.
We can ask for their email address to share the book with them. When they enter their email address, we’ll send them this ebook.
After first email with the ebook, we can send a few more emails with easy to digest information about chemicals.
This will create an expertise image on our target customers and start to create a bond with them. Not a bad start, right?
At the same time we can use this content on our social media, right? Quick videos, infographics and posts about the chemicals in the baby clothes.
After getting a few thousands subscribers we can organize a webinar to answer questions. This will also a great content for re-used social media content and creating trust and expert image.
Then we can share a time-limited promotion with this people for a bundle. Like we’re running a campaign and these 5 chemical free baby clothes bundles 10% discounted until next week!
We can send emails about it and use this campaign for remarketing for only people who show interest in our e-book and webinar.
This is a very brief template of marketing plan.
Now let’s take a look at more common one.

• Post product photos on social media with lot’s of hashtags
• Run a Meta campaign without any targeting, land people on product detail page
• Give them WELCOME10 discount if they enter their email address
• Send them 15 emails in the next 5 days to maximize your sales.

It’s time for you. Which one do you want to choose? All of the experts recommending this without even asking who are your customers. Can you believe it?
Don’t forget that marketing strategy is not a hope. It’s a well documented plan of actions designed for turning strangers into customers.

Inbound and Outbound Marketing Channels

Inside the marketing strategy, channels plays a vital role. There are lot’s of ways to group channels. I’ll use most basic one.
Inbound Marketing Channels: With the inbound marketing your customers will find you and start the interaction. Most common channel for inbound marketing is organic search engine optimization.
After creating high quality content, when customers search something online, they can see your articles and first interaction happens.
Outbound Marketing Channels: With the outbound marketing you reach out to customers. Facebook/Instagram/YouTube ads, influencer marketing, display ads, podcast ads can be count in this category.
As you can imagine inbound marketing channels takes lot’s of efforts and time however over the time you’ll have organic marketing channel and it brings you customer without needing any budget.
Outbound marketing channels generally works with advertisement models and you need budgets to run these channels.
Most of time I recommend to start with outbound marketing channels and then invest inbound marketing channels overtime. Don’t forget to check Mastering Paid Ads For Shopify post.
Succesful marketing plans should be supported by high converting growth and conversion plans. Don’t forget to check Growth Guide For Shopify and Conversion Optimization Guide For Shopify too.
to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn

• Definition of Marketing
• Market Research, Competitor Analysis and Defining Your Target Market
• Brand Identity and How to Create Your Branding
• Go-to-Market Strategy and Defining Your Marketing Strategy
• Inbound and Outbound Marketing Channels
• Marketing Plan Template
• FAQs

Definition of Marketing

American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source
What do you see here?

1. Marketing is not about activities, it contains activities, set of institutions and process.
2. Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
3. In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.

Let’s summarize what marketing definition for a Shopify store. Marketing will create, communicate, deliver and exchange offers that have value for customers. As you can see main subject in here is customers. Because of this, I’ll put customers as the center of this guide. Everything we’ll do has to something with them.

Market Research, Competitor Analysis and Defining Your Target Market

This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.

Market Research

How can we do the market research?
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.

Competitor Analysis

When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.
Now it’s time to analyze them.

1. Checkout their branding strategy.
2. What are their value propositions?
3. What is hot about them? Return guarantee, free shipping etc.
4. What is not hot about them? Poor product or store design, low UX on the website, etc.
5. What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
6. Are there any partnership or influencer program they’re running?
7. What is their Google/YouTube campaign strategy? Check it here.
8. What is their Facebook/Instagram campaign strategy? Check it here.

Create a spreadsheet with all of this information. We’ll use this when working on positioning and marketing strategy.

Define Your Target Market

What do you say about our target market? Can all of new parents be our target market?
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics

• Age: 25-45 years old
• Gender: Primarily women, but also some men
• Education: College degree or higher
• Income: $75,000+ per household
• Location: Urban areas
• Occupation: Professionals, entrepreneurs, stay-at-home parents

Psychographics

• Values: Health, wellness, sustainability, social responsibility
• Lifestyle: Active, eco-conscious, family-oriented
• Interests: Organic food, natural products, children’s activities
• Media consumption: Social media, parenting blogs, magazines
• Shopping habits: Researches purchases thoroughly, values quality over price

Pain Points

• Concerns about harmful chemicals in baby clothes
• Difficulty finding stylish and affordable organic baby clothes
• Wants to make sustainable choices for their children

Needs

• High-quality, organic baby clothes that are safe and healthy for their children
• Unique and stylish designs that make their children look and feel good
• A brand that shares their values and commitment to sustainability

Buying Behaviors

• Researches products online before making a purchase
• Reads reviews and testimonials from other parents
• Shops at specialty stores and online retailers
• Willing to pay a premium for quality and sustainability

After creating ICP, it’s important to spend some time on empathy map. Don’t forget to check it, too.
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.

Brand Identity and How to Create Your Branding

I’ll follow the American Marketing Association (AMA) in here too.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.

1. Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
2. Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
3. Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
4. Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.

Go-to-Market Strategy and Defining Your Marketing Strategy

So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.

Go-to-Market Strategy

Let’s say you recently launched your Shopify store or add a new line of products.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;

• Free shipping until X date.
• 5 different boy and girl bundle with 40% OFF to try our products.

Marketing Strategy

This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
This article first published at MarketingLib.
Don't forget to check Growth Suite on Shopify App Store.