Yes.. Yess.. Alright there Daddy, I mean Danny. Yeah shut the fuck up.
Verse on Danny: Dear Tank I wrote you a letter. See my daddy wasnt there so now I crave attention. See I would do anything I can to ride your wave for mentions. Even pretended you dissed me just to create dissention. I dug through all you and Pop's songs just to find some ammunition, now im all out of lotion. So my dick burns and my hand is itching. I posted that Pop said some racist shit on Facebook, but changed the title cause I couldnt get your friends to listen. I cant do numbers and I need the advice. I paid my mom for her to advertise me, I need the hype. I hope you see this dog it eases me to sleep at night. Whats it like to actually be dope and have a buzz? I paid Gnat, but I still cant break 20 friends. I wear this crown but my throne is really full of malus. I cant picture me without the drugs.
Verse on John: Dear Tank, I kept tagging you 6 months ago you wouldn't respond. You owe me dog dont leave me here for long. While your out living life and doing things I wish I could, I spend all day on the internet trying to get some looks. I know I said I was straight but yet played victim hook, cause I aint killed nobody. Im not built like that I lived in hoods. Got too much hate up on my diss so I deleted it. I tryna bait me but I miss. So much for clicks and dislikes. I really hate that im a bitch. I cant do shit but diss right? I cant create a single hit. So I take hits from this pipe. Miss shells in the nozzle, got hit with the nasal spay. The Boogeyman of this Bu cocky shit. The only shots are on my face, Im prolly sick, its prolly jizz, I prolly need some molly shit to take this pain away. I just delay it shit. Eyes red, I feel my hood in your hoodie man. Im tryna weather days but im not Boogie Man. Critiqued you for your mental health cause I dont get complexities. Im a simple man with simple bars. I kill a man, Jarrott. it makes sense right? But when you kill a man get jarred hoe. Get sentenced for life. Im just a lonely man with no friends or bodies to show. And if I end it all tomorrow? Shit nobody would know.
Oh we just having fun now.. Let me show yall how to make a diss..
Verse on Gnat: Im waiting, im patient, you baited. You made a grenade on this paper, pull the pen ive been waiting. How you gonna claim wins from your moms basement, you aint got no Ems on your plate list. The crown you been claiming? It aint raining! 5 months Gnat still no reply. John asked about me when his own squad going poltergeist. Dont throw the fight. John started his rap rhyming rap shit 4 times. But you wanna claim im the one whoes lazy? Shit im bored of you poor rhymes. Gnat's masculine hardcore? When he the one clapping back with insults about Star Wars. Outrap me. Come on Gnat roll up. Its Ironic that im Emo. The fuck you killing yourself for? Zareem already murdered you, Stan aint nobody heard of you. Only time you fucks catching bodies in the morgue, you murdered who? Shit the first 48 hours. I know whoes missing. Pop already covered you, exposed you for your googling. Your bars dont connect, dont hide that phone when you spitting no? You need more practice. Unlike LLR this is real life. You claim I run but yet I still fight, outrapped you on your own rhyme scheme, Gnat just got killed twice.
Verse on all 3: Hold up change it up, something yall dont know how to do with that same old boring ass style. Lotta Danny, Got no time for your problems. The shit you spit is nonsense. Begged Ren to do a song with you then he robbed you. How many of us you paying money to gaslight you with fake praise and fake opinions. Gnat calls himself a king? Well thank the lord for me. Got a buzz off my name? now im claiming your royalties. John upset that it took me 1 month, dog it took you 5 months to clap back, you brag about that? 24 hours im back on the track. Get your fat ass back on the track and move quicker. Or maybe not cause your movements sus. And now your mad attacking me cause your raps all suck. Acting like these are lies? Bitch grow up. How about you switch that flow up. Coming with the same cadence dog? We be bored of your shit. You an obsessed little ex whoring for clicks. I feel bad man, Dont be mad stan. Heres a trash can.. For your diss. I stay living in your head without rent. Gnat, better learn your history.. Kings they get beheaded. "The the Boogeyman cause everybody scared of me". What a dope bar, your such a rarity. Talking like you next up. You been here since 2017 where's the check huh? Your best disses got my name in them, Im a Free copy right? Let me put my claim on it. Every time you tag me ill be monetizing you while you advertise me. And fantasize about my friends. Just know I got here without you. So keep on moving, you just a lame whoes pretending. Use my name for the ascension, but my reigns are too extensive. Stay in your lane, got no engine. You start clenching and your plugged in the rear, with no luck and no career. Whoes scared of this dude. Your times up..
Honestly I wasnt even gonna go after you. But theres certain lines you just dont cross. Tryna target my legitimacy? Going after my friends? Calling out anyone you can to diss me and paying them? Danny theres ways to move in this industry properly. You put your hand out and its gonna get slapped. Get back in your fucking lane.
Free's note: Tank is known for having a pen, hes known for his pen and his bars. Like if your gonna say that he doesnt have it cause it went over your fucking head.. You need to look in the mirror. John I did do a speech with you in 2022. That was before you became a big bitch. Bitch ass fuck with nothing better to do than diss. Go back to dissing your mom, cause thats your only good diss John.

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weather, web, website, wedding, week, weekend, weekly, weigh, weight, welcome, welfare, well, west, western, wet, what, whatever, wheel, when, whenever, where, whereas, whether, which, while, whisper, white, who, whole, whom, whose, why, wide, widely, widespread, wife, wild, wildlife, will, willing, win, wind, window, wine, wing, winner, winter, wipe, wire, wisdom, wise, wish, with, withdraw, within, without, witness, woman, wonder, wonderful, wood, wooden, word, work, worker, working, workout, workplace, works, workshop, world, worried, worry, worth, would, wound, wrap, write, writer, writing, wrong, yard, yeah, year, yell, yellow, yes, yesterday, yet, yield, you, young, your, yours, yourself, youth, zone.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. All the sources can be found in the newsletter archive post.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

There should be a collection called “The Complete Looney Tunes” released on 4K home media.
It would contain 15 discs.
Each disc would start with a context set up, much like in the Golden Collection, and Walt Disney Treasures. Explaining why hiding shorts with taboo subject matter is bad, and it’s a benefit to see these films.
Discs 1-10 would have all the classic shorts, 100 per disc. Each short would be fully restored from the original prints, and each would contain either an introduction to the short given by an animation historian, and/or a bonus audio commentary to accompany.
Disc 11 would contain all of the material that isn’t considered classic era, but was produced during its run (snafu, live action shorts, propaganda pieces, some pink panther shorts, etc.)
Disc 12 would consist of all of the feature films, including the compilation films. From “The Bugs Bunny-Road Runner Movie”, to “Space Jam: A New Legacy” (assuming any more movies get scrapped).
Disc 13 would be compiled of modern Looney Tunes material. Definite inclusions would be all the actual shorts produced after the golden age up to the 2010’s. As far as television material, this could be full series or selected episodes, but it would be more of a supplementary disc to show how the characters have evolved since the end of the classic era. The 3D animated shorts using the voice of Mel Blanc would also be included herein.
Disc 14 would be a collection of miscellaneous material like advertisements, cameos in other media, classic TV material, pencil tests, storyboards, and a selection of side by side comparisons of the recolored versions of original black and white shorts. There would also be an emphasis on finding archival footage from the vaults and restoring it to the best of their ability.
Disc 15 would be a full length documentary about the history of Looney Tunes. Something like The Merrie History Of Looney Tunes, but upscaled to Hollywood quality. It would also include the Documentary specifically about Mel Blanc, “The Man of 1000 Voices”.
Included in the box set would be a collection of rare art replicas, and a hardcover book listing everything included in the set. As a bonus, there would be a CD of famous musical cues from Carl Stalling, and songs from Mel Blanc as the characters.
I know this is probably just a pipe dream, but with the way the brass at Warner Brothers has been treating this franchise recently, especially with how much of the library has been removed from MAX, it’s really time that we get a full collection of these shorts be them amazing or terrible, just so they actually have a place that they can’t be tampered with.

Hello all,
I've thought about this for a little while now and I think that, unfortunately, I need to rehome my little guy. I really don't want to, but my mental health is not where I want it to be, and it's affecting how I take care of my gecko. I don't want to end up being one of those crappy owners that neglects their pet simply out of stubbornness. I really did the best I could and I had hoped that having a little critter to take care of might help me out, but it seems as though it's having the opposite affect.
The gecko is still very shy and timid, and he hides a lot. I've never been able to hold him, and I've hardly touched him. He's skittish as well. I don't think he would be good for kids, but an adult owner. I'm really hoping to find someone on the more experienced side to take him.
Along with the gecko, you'll get all of the stuff I've got for him - tank, hides and clutter, bug grub, shelving unit for the tank, lighting, etc. Literally all of it. I would ask for some money back since I have spent a lot, but I dunno, that seems kind of weird. We can talk about it though.
So, if you or anyone you know is in the Sacramento area and is looking for a new friend, please let me know! I'd be more than happy to talk. Also, if anyone has any good recommendations for other places to advertise rehoming my lil guy, that would be great.

Compromise
First Prev
“Alright, so uh...” Alex picked the last larva out of the bowl and ate it. A burst of umami and the unexpected taste of alcohol. Now that it had soaked up some of the spice from the broth, it was pretty good. Not particularly flavorful, but a better eating experience than he would expect from a grub. “Why did Eleya put two towns into a warship?”
“I do not know.” Carbon was less fussy about the variety of ingredients presented, eating without playing favorites. It was what she’d picked out when pressed to recommend something for him, and the speed of the devastation she was enacting on what had been a bowl nearly filled to the brim said that it was actually a personal favorite. “I had heard some suggesting converting retired Naval ships into housing, using a decommissioned carrier as a space station once it could be towed into a proper location. Swapping out launch bays for community towers is not a long bridge.”
“That seems...” It seemed desperate. But given what he’d seen, desperate was where they had been in the weeks following the disaster. Where they still were, even if things were improving.
Were things improving?
“Born out of desperation, yes.” She closed her eyes for a moment. “We did not have many colonies, we had not built so many stations. We only kept old ships for parts as another means of efficiency in our fleets. There had been hundreds of thousands in transit all over the Empire at the time. On their way home, on their way to relieve others who now no longer had a home to return to.”
“Yeah, that-” He shifted some of the shredded cabbage-potato around his bowl, trying to figure out what to say. The ‘that sucks’ he had stopped himself from blurting out felt offensively inadequate. “That does present a huge challenge. Did they end up bringing ships online for that?”
“Oh, we did everything. Any idea that was not completely untenable got the blue light. Repurposing ships, building sealed micro-arcologies on less habitable planets, mining out sufficiently large asteroids, asking the Confederation for help. I saw one proposal that suggested an inflatable space station. I thought it was a completely deranged idea.” She paused and picked up the bowl, slurping out some of the broth. “Then Humans arrive to bring aid, and do you know what the first structure they brought with them was?”
“An inflatable space station.” He saw that coming. Everyone - well, everyone who was sufficiently interested in space ships - would recognize the Redoubt class from that description alone. The very definition of form following function, each ship was little more than a central cylinder with hard points for a dozen habitat modules, and engines bolted to one end. Light, fast, cheap. Once deployed, you had a small space station that could be packed up when you were done. Old technology, sure, but they were everywhere, and the configuration options were extensive.
“Exactly. Forgive me, but I laughed. I knew the intent was to help, but having seen that proposal just weeks before...” She smiled and laughed despite having just apologized for such a thing.
“No I get it, it’s a goofy looking ship.” He could see the humor in the situation as well. Having gone from ‘this is too dangerous’ to ‘of course the Humans brought one’ was pretty funny. It put a smirk on his face and got him close to laughing along with her. “Probably used it as a command post until something heavier arrived. Kind of the primary use case for those in Search and Rescue, which is what I think the aid mission was first considered.”
“I was not involved with that aspect of recovery operations, but it stands to reason.” She set her utensils aside in a very specific way, sliding the bowl towards the end of the table. “I cannot tell you why they put all these people here. My first guess would be that it was a somewhat straightforward swap. The bays are very securely attached to the structure, but they are intended to be removed and replaced. It would be important that Eleya use her ship as a proof of concept.”
“Royals lead?” Seemed the logical jump.
Carbon nodded. “The Sword is recognized as her flagship. It is named after her. The Stronghold is based heavily on the Imperial Palace in Ama’o - may it rest. Taking in civilians, thousands of them, is hard proof that she is not simply hiding in here. Having the senate on board also brings with it the need for support staff, creating a symbiotic relationship. It is... a good compromise.”
“Okay, wait. How is The Sword of the Morning Light named after Eleya?” That legitimately confused him. “All I know is the -ya suffix is feminine.”
“Another name mauled by your automatic translation, though this time it is a portion of the Empress’ full formal titles.” She gave him a pointed look, a little smirk hiding on the side of her muzzle. “The strictest translation would be ‘the sword that is used to cut back the night,’ but that is even worse. If I were doing translations and feeling poetic, perhaps I would call it Dawnsword. It would convey the meaning of the name well enough, I think, without being verbose.”
“Then why do you call it the Sword like we do?” He figured just using the actual Tsla name would be easy enough if Dawnsword was a better translation.
“When in Rome.” Carbon snickered. “The Confederate systems I was working with before leaving for the Haultain were not set up to handle Tsla, and none of the Humans I spoke to recognized the name when I said it, so it became a force of habit.”
“Ah, that’d do it.” He’d ask about the actual name another time - it being one of Eleya’s titles felt like a natural transition to learning the rest of her titles, and he didn’t give a single damn about doing that right now.
“Alright, Eleya needs places to put people, and a place to put a temporary capital until the new location can be properly sorted. Two birds with one stone, I suppose. Wouldn’t staying at Schoen be more of the... leader thing to do?”
“If she were to stay here beyond the end of this endeavor, perhaps so. For now, having this ship - and its civilians - as a base of operations, in what even we consider to be one of the most secure solar systems, is reasonable. Most governing at that level has been done remotely since before the disaster, so it doesn’t impede anything.” She paused to sip her tea. “No one needs a senator to be on site anyway. Their presence traditionally just interferes with real work.”
That did get a laugh out of Alex. “The more things change.”
“The more they stay the same, yes?” She said with a grin.
“It is so. All right, mystery of the Dawnsword’s surprise towns is put to rest.” He stopped talking as Haraya came out of the woodwork to remove Carbon’s dishes, bustling away with even less stiffness than before. Why did he feel like he was forgetting something? “Heck. Did... Did anyone tell you we have an appointment to see a designer about our uh, our insignia?”
“No, but my communicator has been going off like I am being told something like that.” Carbon laughed and leaned back into her chair, fishing the slim black device from her jacket, the screen coming on.
Alex was not intentionally staring at his wife’s abdomen as he pushed the bowl away and set his chopsticks out like she had done. “Zenshen said it was this afternoon.”
“Mmh, afternoon. Another curious translation.” She teased him gently, flicking items off her screen one by one. “Neya says it is with Aetena Lyshen, at three. He has stated that his schedule is open today, and we may come in earlier if we so desire. Oh. How unexpected.”
Three o'clock, Tsla’o time, was probably like a solid five or six hours away. Plenty of time to have a deeply personal conversation about what Neya had told him. Or, perhaps, just go talk to the guy sooner. It wasn’t like he was putting it off... but he was putting it off for now. “What’s up?”
“Neya contacted the Colonel to make sure that Zenshen was attached to your detail properly - it turns out she was. You are both already on the artifact project, so it was just a slight shift of duties. The Empress went through appropriate channels, and Lehnan agrees with her decision.” She glanced up at him as she processed that. “I did not expect it to be so proper.”
“She is trying to turn over a new leaf, at least as far as you are concerned. Ensuring I have the help to not fuck things up, and doing it properly, could be a part of that.” He managed to make it sound like a statement, even though it was very much a question. Did his insistence that Eleya needed to start following through on her words actually sink in?
“It is possible. She will need to do more than fill out a little paperwork to prove herself.”
“Yeah, obviously. It’s just that you seemed surprised, so I was left with the impression that was unusual.”
Carbon stared down at the phone in her hands. “I do not know. From what I have seen, she will normally adhere to formal channels. But in the past, when it has come to dealings with me, she has not. Relied on her word being law to make things happen.”
Like making it legal to marry a Human. Changed who knows how much legal history with a stroke of a pen, to unfold some new machinations. “Zenshen made it sound like she was mostly there to act as a buffer between me and the military, keep me from offending anyone. Which strikes me as Eleya looking after her investment.”
“That is a reasonable assumption. I fear she has more intent sunk into you than we can see, so...” She also stopped talking when their waitress returned for Alex’s dishes, giving the young woman a warm smile. “Perhaps it really is.”
Alex, being privy to at least one plan that Carbon was unaware of, instantly did not want to comment on that. “Like you say, it lies with her to prove... herself good.”
“So it does.” Carbon smiled at his butchering of their turn of phrase before glancing down at her communicator again. “All right. Do you have any further plans for this morning?”
“Not a one. Want to push up the meeting with Lyshen? For that matter, do we have any plans tonight?”
“I do want to get that done. Designers can be particular. Best to get started sooner, and also have a meal that we can excuse ourselves for without appearing rude.” She smirked, displaying a little bit of the knowledge she had accumulated growing up in an elevated class, and started tapping away at the screen with both thumbs. “As for this evening, nothing that Neya has made me aware of.”
“Sounds good to me.” Left the evening open to actually have a sit down with Neya, perfect. “Oh shit, that reminds me. Neya wants us to bring her breakfast.”
“Does she. Very upset about not being able to come along?” The tone she had said that Carbon was familiar with Neya pretending to be put out by that, as did the barely hidden smile and tiny little snort of a laugh.
“Absolutely heartbroken.” He played along. “I had to promise that we’d get her something this morning and that you’d make breakfast again tomorrow.”
“Mh. We will see who is making breakfast when the time comes, but I will have something sent to her and we will proceed to our appointment.” She flipped through the applications on her phone and started typing something else out. “There.”
Carbon slipped the slim black screen back into her jacket and stood, stretching a little bit before walking over to the end of the bar, Haraya hustling out to meet them with a small device like the one Carbon had used to pay in the other little restaurant. She set her palm down on it, it processed for a moment and played a happy little tune.
“Thank you both, it was an honor to serve you.” Haraya bowed again now that the transaction was done.
“You did well, thank you.” Carbon said it in Tsla as she returned the bow, glancing over at Alex to ensure he was doing the same thing.
“Sa meha.” He was. Paying attention to what Carbon was doing was getting him pretty far, as was having memorized how to say ‘thank you’ in Tsla.
They turned to leave, but Haraya spoke again before they could take a step. Quiet, and very timid. “May I ask you a question?”
Carbon didn’t even think about it as she looked back. “Of course.”
“I was mostly asking the prince, I am very sorry.” She looked just this side of terrified to be correcting a Royal.
“Oh yeah, shoot.” Alex caught himself speaking in English way too late. He pursed his lips and inhaled, just barely preventing himself from rolling his eyes at that little faux pas. Based on what Carbon had said about Haraya getting her information about how nobles work from movies, she would have interpreted that as aimed at her. He queued up a very quick reply. “Please do.”
“After you left, last night.” She glanced over at the bartender, who was not paying them any attention at all. “Adana kept saying a strange word, I assume it to be Human - untranslatable.”
The irony of the translator not being able to digest something in English was not lost on Alex. What had he said to the kid?
Carbon, meanwhile, thought it was hilarious. “It is actually two words, a phrase. Oh, busted. In this case I believe it means that he got caught doing something he should not have been doing.” She laughed, looking up at Alex with a grin.
Haraya’s relief at how this turned out was immediately visible. She was still tense, but didn’t look like she might have just caught an execution. “Adana likes to play with the door controls. They beep and flash, and he can activate the viewscreen... And open the door. That is what he was doing when he found the prince in the hallway, when he should have been in bed. It is not an offensive term?”
“Et.” Alex shook his head no. Score another point for knowing the basics.
“It is as he says. A harmless statement.” Carbon picked up the slack from Alex trying not to advertise that he spoke their language yet. She looked over to him again. “Perhaps used to tease a friend when they get caught out?”
He nodded as sagely as he could, a smirk barely suppressed as he caught that shade she was directing at him.
“His mother will be so glad. She has been concerned it was some kind of swearing, or something worse. I told her that the prince had been kind in my interaction with him, but she was-” Haraya exhaled sharply, wide brown eyes darting between them with a hint of that fear creeping back in. “She was afraid despite that.”
“Ah. If that does not settle her, please get in contact with me.” She pulled her communicator out, swiping along the screen for a moment and holding it out to the young woman. “We can arrange a meeting to clear anything up.”
She looked down at a swirling orange circle on Carbon’s phone, “I am not allowed to carry my- May I get it?”
“Of course.” Carbon smiled.
Alex lowered his voice as Haraya hustled away. “You sure giving her your number is a good idea?”
“No. But she is earnest and correct in her assessment of you.” She shook her head, her words quiet and sharp. “That boy learned a simple phrase, and his mother thinks it is a curse? I know why she did. I have met my own people. I think a gentle nudge may be in order to prevent it from being passed along.”
“When you say gentle nudge...”
She held a hand out to ease his concern. “I was thinking tea.”
Haraya returned, phone in hand and followed by an older, grumpy looking male dressed in the same natural fiber clothes save for a vibrant red scarf around his neck, voice raised as he tried to keep up with the excited teen. “You may not use your-”
“Akai.” Alex gave what he assumed was a manager a needlessly cheery greeting with a little wave of his fingers. Oh man, he had loved being a shit to managers when he was younger, particularly if they were on a power trip. The opportunity hadn’t presented itself recently, and the urge to abuse the power that he allegedly had now was so tempting.
“Floor boss!” Carbon was a step ahead of him, greeting the gray male in their own language loud enough to draw his attention away from their waitress. “What is it that I may not use?”
Alex’s translator sat unused for several seconds as the sounds that guy made never made it past shocked guttural noises, the realization of who he’d been yelling in the general direction of sinking in. Haraya was too busy getting Carbon’s contact information to notice, or might have just been ignoring this exchange as hard as the bartender was.
“It was- My words- Did not for you.” He held up his hands and backed away.
“Ah, a simple misunderstanding?” Carbon offered him as the phone dinged complete, and she slipped it back into her jacket.
“Yes, of course.” Couldn’t get out of there fast enough.
Haraya bowed again as she hid her communicator, the same black rectangle that Carbon and Alex appeared to have. “Thank you. I hope I will not have to contact you, but that you have offered...”
“The prince has shown me who he is, what is in his heart... It will not do to have anyone doubting his character.” Carbon smiled and returned the bow.
Alex followed suit.
The fear in her eyes was gone, and if anything there was a little bit of admiration in there now as she thanked them again, quietly, before running off to whatever her next duty was.
They left the same way they had come in, through the main dining area. The crowd had shifted, some groups gone, new ones in their place. Conversations to fill boredom, meals he didn’t recognize being consumed at every pace conceivable. Once again, he was pretty sure this was his kind of joint.
It only took the gentlest of questions to get Carbon talking about what she’d been doing all morning as they walked back to the tram, riding all the way to the stop closest to the bow this time. Alex was only slightly familiar about what she was talking about - had something to do with preventative maintenance checks on one of the shuttles. It was interesting to find out they had developed a very similar system to what he was used to, checking in on functionality after so many hours of use.
He didn’t understand the majority of what she was describing, but he enjoyed listening to her talk about things with such enthusiasm.
Lyshen’s office was easily the furthest forward he had been on the ship yet. Took the elevator up to deck 20 and then just walked towards the bow for another five minutes. He must have been as close as one could get to the plate armor and whatever buffer they put between it and the habitable areas. It seemed almost entirely unused - he was sure some of the bulkheads had dust on them.
For Alex, there were two potential reasons for this. Aetena Lyshen preferred the solitude of the area. It was actually very quiet, even compared to the hall in front of their cabin. Or, he had pissed someone off and gotten banished to a spot as far away as possible.
Whichever option, Lyshen had put some work into his workspace. The door was ringed in a delicate gold filigree, a lacework of glittering geometric shapes with his name and title contained in a small banner above the door. They were meeting with a Royal Artisan.
Carbon tapped the door controls and it slides open almost instantly. The young woman with light red fur inside is dressed nearly as formally as they had been last night, though in muted grays. She bows. Not too deep. “Welcome, the Chief Artisan is preparing for your arrival. It should be just a few minutes.”
Chief Artisan. Well. Alex shot Carbon a sidelong glance as the receptionist turned and they followed her through a waiting room. A simple rectangular area, with a few upholstered chairs and benches scattered around. It was the most Human looking area he’d been in so far.
The far wall caught his eye as they walked through, windows looking into a workshop. Alex walked over, the large floor beyond housing a dozen or so Tsla’o, all seated at desks or workbenches, engrossed in whatever they were working on. Almost to the last, they were using hand tools.
Alex had never really seen craftsmen up close, doing their thing. In movies, or videos, sure. But not right here a few steps away, carefully engraving some sort of... Breastplate? Cuirass? Big chunk of metal that looked like it went over the chest.
“I believe that is yours.” Carbon stepped up next to him, a smirk in her voice as she leaned against his shoulder. “To go with your gauntlets, and the rest of the armor that is no doubt being fabricated.”
“What makes you say that?” How could she pick that up from looking at it for, what, three or four seconds?
“Consider the size.” She nodded at it, the artist working on it laying out a star near the shoulder. “Who else would wear such a piece?”
“Huh.” Compared to the guy who was doing the work, it wasn’t exactly massive, but he would need a lot of padding to wear that. This raised a few questions for him about the ethics of receiving such gifts. But he wasn’t a politician... Not as far as the Confederation was concerned. “I guess it is.”
They stood in silence and watched work progress. A woman in the back was carving something, perhaps a chair leg. One guy in the corner making hinges with an induction forge and a tiny, specialized anvil.
Before long, the secretary approached them again. “The Chief Artisan is prepared for you now. Please.” She gestured to the only door that went somewhere other than the corridor.
The Chief Artisan was sitting behind his desk, wearing an outfit similar to his receptionist, pale green eyes switching back and forth between two screens. The primary one was built into the desk, and had been jury rigged to a Human made laptop that sat on top of it, a rat’s nest of cables connecting the two. There was a holoprojector built into the desk, a jumble of images floating over it. He waved them in and gestured to the chairs across from him, “Please, sit.”
Alex was quick to oblige, glad to be just some guy for the moment. Carbon didn’t seem to mind either, taking the seat beside him without a word. Aetena was the first green Tsla’o Alex had seen, sort of a dark forest green with jade stripes visible on his neck. Apparently a bit of a rarity given how often he saw the other colors on the ship.
“I am sorry to keep you waiting, the connection to your Solanet has gone down. Despite that, I believe I have enough saved locally to begin the process.” Lyshen trailed off, lost between the two displays before closing a dozen images from the holo. He picked a pen up from the table and arranged the remaining pictures neatly, four different coats of arms that claimed to belong to a Sorenson. The red enamel barrel blurred into an arc as he spun the pen in his fingers, voice picking up speed as he locked on to Alex. “There is a large amount of heraldry available for your surname, do you know which coat of arms belongs to your particular family?”
There was a deer, a deer head, a rearing horse and a weird shaped star. Maybe it was a flower, or a drip of paint. They were all surrounded by leaves and the occasional knight’s helmet. Alex wasn’t sure what any of it meant and up until now, he’d never even thought about it. Knights and damsels in distress had never really been his thing. “Uh, can’t say that I do, no.”
“Mmh. What geographic region does your lineage trace back to? I could find no significant references to the Berkley Soresons on your Solanet.” He leaned back and the pen continued to trace crimson circles in his hand.
“The name comes from Europe, but the last couple of generations have lived in California, and America before that for who knows how long... We’re from a little bit of everywhere.” It was an inside joke with the family, which had ties back into nearly every corner of the globe at this point. Now they had a relative from somewhere way off the globe as well.
That puzzled Aetena, ears flicking as he turned back to the Human screen and picked over the keyboard slowly. He didn’t like what he found. “All of these originate from the continent of Europe. Do you happen to know which country?”
“No, I’m not sure. Had an uncle do the family tree thing once, but between the civil wars and The Collapse, the lineage got spotty about a hundred years ago.” Alex wasn’t really into the whole ancestry thing once you got outside of living relatives. It was novel, sure, but right now all he really wanted to do was ask if he could borrow that Solanet access when it came back up. The rest of the ship had access to the Confed’s milnet, which tightly restricted what he could be sending across it - he just wanted to download a couple of movies and some music, but milnet barely overlapped with the wider public network.
Lyshen set his hand down and the pen switched back and forth like a metronome, clicking on his desk at the end of each arc. He closed his eyes for a moment, jaw working silently before he closed the images and started pulling up new ones. “Perhaps we should move on to other aspects of this endeavor. As I have been told that you wish to integrate Tsla’o and Human cultures in your marriage, I had intended to blend the existing Tshalan sigil with some of the Sorenson family heraldry. I thought it would be best to use the gear-star surround from the Princess’ family crest as a base to build from. Something that is immediately familiar to Tsla’o, to put the viewer at ease. As it is indicative of starship commands, exploration and the outer colonies, it will solidly represent both of you and the way you met.”
Alex raised an eyebrow at Carbon, “sound reasonable?” He had no idea if it was or not, but it did sound like it. Also, if they were serious about integrating parts of Tsla’o and Human cultures, they needed to actually get on that.
“Yes. I agree, that would be a good place to start.”
“Thank you.” He busied himself bringing up a few more pictures, rough combinations of the ten point gear-star and the various items from the Sorenson crests, bits of decoration and detail work.
The door chimed behind them and Lyshen stopped with a sharp glare. He eyed the clock and sighed, a whispered curse under his breath before he set his pen down and straightened up. “Come.”
There was a soldier partially concealed behind the door, the rank plate on his uniform loaded with details, not that Alex could read them yet. He swept the room with a rifle as he entered, the short barrel ending up pointed just a hair under Alex’s sternum. A pair of soldiers took up positions on either side of the door and covered him, a few more lined up in the waiting room.
When he spoke, it was crisp and authoritative. “Please back away from the Human.”
 
First Prev
*****
Never a dull moment on that ship.
Art pile: Carbon reference sheet. Art by Tyo_Dem

From an anonymous notebook:
They do not look well upon us keeping written accounts of the goings on in their ranks, it is not a matter of distrust, of course, for all members are trusted absolutely, even myself for all that I am quite new. Though no one will search for this tome, and it will near certainly never be found, I still wish to hide my name in case of the most unlikely of chance should come to pass. I have seen what they do to those they see as having betrayed them.
A person who they see as having betrayed them is considered to be weak of heart and they are destroyed. And no I do not mean killed, though perhaps that may be a better fate. No, instead he or she is seized by a group of them and taken away to a secret place, the location of which I do not know, though I have my suspicions. They will be gone for a day and then they will return without so much as a single mark upon their bodies or visible damage of any kind. But I would far prefer a broken arm to sharing their fates, I tell you. You see it is not their bodies which are broken, but their minds. All who experience this fate, have a dull and vacant appearance as if they were asleep with their eyes open. It is like why were once shining diamonds, but returned tarnished and lacking shine of any kind.
Such people they have taken to calling serfs, an archaic term used to describe a laborer bound under a feudal lord, though I am told that the “scientific term” though science may be the wrong word, is “splintered.” And yes there is a reason for this, and I shall explain it later on. Suffice it to say that for my own sake, I will keep my name, along with all actions specific enough to incriminate me, outside of this tome and as you can well see, I have my reasons.
Now that I have explained myself, I should imagine that you, my nonexistent reader, have queries. Perhaps the largest of which is “Who are “they?””
This is a subject which is surprisingly difficult to answer, so I suppose I shall start with the most simple part of it all: their name. They, like most organizations of great size and influence, have many names, but are mostly known by one, The Coven.
And now that I have told you that, I admit I struggle even to put into writing where I should continue. Their scale perhaps? As far as my knowledge on the subject extends, The Coven is a vast and silent spider with its legs spread across all continents and its web ensnaring a great many people.
I am still unsure of many things about it myself as I have not been a member as long as most. What I do not know is perhaps more important that what I do, and I have stayed awake long nights in my bunk and simply questioned. Perhaps is was those long hours of thought alone in my bunk which compelled me to begin this journal. But in any case, I do not know their purpose, or who leads them, or aside from certain surface-level criteria, why they choose certain people to become members.
And yes, people are chosen to join, rather than joining themselves. There have actually ben. a few cases of people joining on purpose, though every such case still had its own measure of accidentalism. The Coven is and always has been silent and secret and so people simple cannot apply and join on their own. In my own imagination The Coven has some hidden criteria or switches out there in the world and when a person reaches that criteria or hits that switch he or she is watched and evaluated to see if he or she could become a member.

By simple deductive reasoning, I have thought of some of the more simple methods my potential trackers would use to decide if one is a worthy Coven member. Obviously, such a person could not have close family or friends who would notice him missing, and would need to be of a certain mind, though I do not know exactly what traits the Coven desires. And of course there is the question of how to integrate a person into the coven. You see, I theorize that it is quite a difficult process. In order to integrate, a person must be able to explain his disappearance to all those he knows, for all but hermits and homeless men know someone. And to suddenly disappear also seems like it requires a degree of intelligence, confidence and ability to lie. Of course, such resources as a car, money, connections, ect. would be valued as well.
But perhaps I ramble, and perhaps I write this journal too much like the essays I am used to. This journal is mine and so I will write what I want. So, for the sake of catharsis I think I shall write about my integration.
And if anyone ever does read this and thinks to object, note that my particular integration was not notable enough that my identity could be pieced together through the details I reveal. And, furthermore, I shall keep things vague.
As for myself, I was, though I pity using the word, something of scholar, (a common trait among the coven.) I too was a teacher and though well received by my peers and students, I never had much interest in the social side. I attempted to walk the path of the relationship, so to speak, but I always found myself bored and off track. Of course, I am human and I suppose I did enjoy the sexual aspect, but the relationship always dried up, like a plant which did not receive enough water. And so I would always end up living by myself, devoting myself to research in various fields of interest.
Looking back, I believe my devotion to this research was likely a large reason for my failure as a partner and a friend, though the roots of the issue, as in most, likely ran deeper. In any case, at one point in my wandering career of research I found myself searching for conspiracies, connections, and odd coincidences in the larger world of firms, politics, and men in business suits. And though I truthfully expected the endeavor to be yet another distracting and largely meaningless rabbit hole, I did discover one conspiracy that I found particularly interesting.
I shall be vague, but the gist of the conspiracy was that of an utterly bizarre meeting and joint effort of two large companies, which I shall simply call company A, and company B. Of course, it is not unusual for two companies to work together on some business endeavor or another, but it was that nature of the endeavor, and more importantly, the relationship between the companies which made the meeting into a conspiracy.
You may envision company A and company B’s relationship as your run-of-the-mill Macy’s and Gimble’s scenario. Each produced similar products and were run by similar sorts of people, but they were fiercely competitive to the point that they had been known to defame each other’s products in advertisements. It reached the point that the world as a whole made fun it. For example, you might see a picture of two heavily muscles arms in a strained arm wrestle, one with the label of company A and the other, Company B. It is possible, that even now, my nonexistent reader, you picture the two companies in your mind, though there are many such companies out there.
Based on this information, I hope you can Imagine my shock, not to mention my interest upon learning that the two companies had pooled resources, and co-bought an enormous city building. The entire affair was done entirely in secret and my finding out was largely a process of decades worth of experience in digging around pointless and hidden crooks and crannies of the internet.
And I must be clear on one thing, the following events were not malicious, nor did they carry the intent to discover any secret deep enough and dark enough that It could blind even me.
It was simply that upon learning about this utterly inexplicable purchase, my research fuse was lit, and I would do whatever it took to find the answer.
The problem was to me that I could find absolutely no reason why either such a successful company would want to but such a place, let alone both. Examining the evidence, I discovered that neither company seemed in need of more office room for their employees and what other use could the building be for? (Especially considering office jobs at A and B require few staff members.) production then? But of course, I knew that was silly considering it was an office building. It all you drew to me, you see? The mystery of the purpose of the building, the secret purchase, the union of such two completely hateful and rival companies. It was the exact sort of enticing mystery that really drove me.
And so for weeks I would spend my off time searching media, records, articles, anything that I could find about this inexplicable purchase.
And I found nothing.
Yes, nothing.
It was truly strange. Even a mundane purchase, so long as it involves enough money and is done by large enough company, will be reported by some news station, or mentioned by someone on social media. At there very least, there will be some small trace of it lying around, like breadcrumbs pecked up by the swarming pigeons that are the internet.
I soon realized that my initial discovery of the purchase was a fluke, and a lucky one at that. Because my source had been deleted when I returned to check it. And it was at this point that I began to doubt myself. My first thought was ironically the most irrational; that my discovery of the purchase had been a dream. After all, it had been late and it was not unusual for me to fall asleep by my computer. Perhaps that transition from consciousness to unconsciousness had been clouded by the fog of memory and, in fact, my discovery of that impossible transaction had merely been a dream spawned my search of an interesting conspiracy.
And so, as the weeks passed fruitlessly by, I found myself flagging, my interest waning. I occasionally would realize that I was scrolling through articles and social media posts and not looking for information about the purchase, but about some new venture to focus on.
It would have been better if I had given up just slightly sooner, if my wandering scholarly interest had landed on a new shore, before the tempest struck.
But, in proper storybook fashion, right before I gave in, I found something. It was simply a social media post, by a person such as myself who had found out about the purchase, and wanted more information. I too had requested information on social medias but they never seemed to get much attention, as if whatever algorithm ran the media put a low priority on my posts.
It was not a comprehensive report on the suspicious and unusual transaction, complete with the names, histories, and intentions of all involved, but it served an essential purpose. It told me that what I was searching for was real.
And furthermore, it confirmed something that I had been suspecting in the back of my mind, but had not really acknowledged as possible.
You see, I was right when I said that it was odd for there to be no trace of such a large, multimillion-dollar purchase, especially given the situation. If you think of my breadcrumb analogy, where a more normal purchase would leave crumbs, such a purchase as this one would not leave crumbs, but entire slices. The internet should have leapt upon it in a feeding frenzy. And yet there was nothing. Where there should have been chunks and chunks of information and a frenzy of articles and media posts, there was nothing but a lone crumb sitting here and there, with a few straggling pigeons.
This brings to mind a very obvious and very workable analogy. If you see a mess, what do you do? You sweep it up, of course! And more and more, it seemed that something was sweeping up this mess. And the only pigeons that went after the few crumbs left, were the incredibly persistent ones like me.
And, as I am sure you wonder right now, my nonexistent reader, who would have the ability to sweep away something like this? In this age where a video of a man using a racial slur can race across the internet like an unstoppable wildfire, who could hide something so large and so successfully?
And so, I made a decision; I would go to the building myself to see what I could discover. I rarely involved myself in so-called field research, but I was so alight with interest. Oddly, the research which had yielded the fewest concrete answers had grown in me the strongest of interests.
So, I whittled away the remainder of the school year researching piddling little things of no true interest, watching the calendar for the first day summer vacation.
Summer vacation when I would have the time to take a plane ride to that mysterious building.
Eventually summer did come, though waiting had felt like an awfully long and monotonous task where I did not enjoy my research and I was filled with restless and unfulfilled energy like unreleased libido.
It took me less that three days to be on a plane and away to what I will call City C. I told the few people that new me well enough to be worried if they saw my car missing from the driveway for too long, that I was taking a trip to City C and did not know quite how long I would be gone. And then I was on a plane and on my way to see the object of my obsession.
The time between my departure and my arrival at the building was largely mundane and quite irrelevant to write about. It was just a lot of waiting in airport seats, booking hotel rooms, eating fast food, and saying, “thank you,” and, “excuse me.” That sort of thing.
Here is the important part, the part that led me to where I am today.
I pulled up the building in some rented black SUV, it was something like a Chevvy or a Subaru, though I don’t remember exactly and it does not matter, I suppose.
I got out and I just stood there for a moment and looked up at it. It was tall and made of glass and was near a parking garage. The type of building you might see in any city and that was only unique because of its address and the people who worked there, and in this case, that part most of all.
I walked through the sliding doors and saw an empty communal sort of space with a man at a desk, as you might see in any other building like it. Once again, I found myself frozen and I discovered that I was not sure what exactly to say. I had been so single mindedly focused on reaching this point, that I had not planned for such a basic detail. So, what on earth did I say?
“Sir, I have been frantically researching your building for almost half a year and have developed and intense curiosity about its purpose and the intent of those who bought it. Furthermore, I believe information about it is being covered up by hidden and powerful figures. Please tell me about this, and if you are not able to contact me with someone who can.”
I have never been particularly social. As my nonexistent reader has doubtlessly realized, I prefer solitude and research to socialization. However, that does not mean that I lack basic social instincts, and I realized that such a direct approach would be rejected, and if my luck was poor, would result in me being escorted out by security as some obsessed madman.
“Excuse me, sir.”
My thoughts were interrupted promptly though, as the man at the desk spoke. He was pale and had dark gelled hair, and his face had an appearance of scholarly genuineness, which appealed strongly to me.
“How can I help you today sir? I notice that you do not work here so you might be in the wrong building.”
The man smiled and his cheeks dimpled in an extremely charming way.
“Ah, yes, I do not work here, but I did come on purpose. Well, you see, I have somewhat of a scholarly interest in this building, and I was hoping you could answer some questions. If you don’t mind.”
This was not what I or he actually said, but it approximates my memories closely enough, as, obviously was nervous, and so I may have stuttered a bit and sounded rather foolish.
“A reporter, then? I regret to inform you that I am not permitted to speak about this facility’s private matters to anyone except those with clearance, please excuse me.
The man, whose desk had a plaque with the name, Damien Role, inscribed upon it, spoke with a professional and blandly artificial tone that was laced with the perfect amount of annoyance to made it quite clear that he was not in the mood to deal with nosey reporters. But I persisted.
“Actually, I have a personal interest in this building, and am not related to any news station. I merely stumbled upon some mentions of it on the internet and found some details about it intriguing. I am a bit of a scholar, you see, and I enjoy investigating the unexplained. I am sure that most of what I want to learn is public knowledge that is available somewhere on the internet and it would not be in violation of clearance to tell me a bit about it.”
After finishing this verbal barrage, and while feeling slightly out of breath, I realized that I had perhaps been to pushy, and quite suspicious. I felt very sure that this Damien Role knew as well as I that this information was very much, not, available publicly on the internet, and that my being here was likely a last-ditch attempt to find any scrap of information.
And yet, Damien did not immediately reject me, instead he reached under his desk, seeming to rummage around in some papers, before looking back up to me. His brown eyes gleamed under the even artificial light.
“Not a reporter, you say, and you simply have a personal interest in this information?”
“Yes,” I replied with concealed excitement.
“Well,” Damien sighed, “I suppose I can make an exception, but only if the boss allows me to, and of course, you do seem very genuine.
He smiled that dimpled smile again, and then began dialing on a black wired phone, which I had not noticed sitting on the corner of his desk.
“Hello?”
“There is a fellow here who has some questions about the facility.”
“I know sir, but he says he merely has a personal interest based on research, and he seems very genuine.”
“Sounds good, thank you sir.”
“Goodbye.”
Damien continued his charming smile, and said, “The boss will be down in a few minutes, he would like to speak with you himself. But in the meantime, I would be delighted to hear more about you.
It was at this point that I began to feel that something strange was happening; Damien agreeing so easily after our short conversation, this boss coming down for something as menial as a walk in, and some other intangible feeling like that creeping unearthly feeling you experience when someone is watching you. I did not entirely realize or recognize the feeling for what it was, and today, I deeply regret that.
And so, despite my irrational unease, I took a seat in a line of black leather chairs which lined the wall and asked, “well what do you want to know?”
So I spoke to Damien about a few meaningless details like my name, and that I was visiting from City D and the fact that I found it so hard to find details about the transaction. And then I heard the faint mechanical sound of an elevator door opening, and out walked a man. He was tall and thin, with a milky look to his skin, but he still managed to be handsome.
“You must be Mr. John Smith, (a fake name of course), my name is Geralt Fens,” the tall man said to me. And extended a hand for a shake.
The tall man’s shake was perfectly firm and his palms were neither rough from callous nor smooth from an easy life. It was, I thought, an utterly flawless handshake.
“Yes, sir,” Damien said, “Mr. Smith came here on a trip all the way from city D, and his interest is entirely from his own research. Very unique, don’t you say?”
“Very unique, Mr. Role. And you say he seems genuine, too?”
“He certainly is, sir.”
For some reason, Mr. Fens’s eyes looked predatory to me in that moment: the black pit-like eyes of a shark bearing down on a fat, unknowing trout. But then they returned to friendly professionalism in a blink.
“Well, Mr. Smith, I would like to speak with you about this in my office. It is more comfortable for me up there, and I don’t want to be away too long. You know how it is, always working.”
He laughed.
And I finally realized that I did not want to be here.
“You would not mind if took notes, would you?” I asked with all the innocence I could muster. “You see, I know it seems silly, but I have quite the vested interest in this building.”
Geralt Fens’s eyes flickered, but he answered with the same joviality.
“Why of course not, take out your notebook and take all the notes you like, I don’t mind at all.”
“Thank you so much, Mr. Fens, I will be right back. I left my notebook in the car. You see, I did not want to seem like a reporter by bringing in a notebook with me.”
I had turned around and began walking toward the sliding glass doors, when I heard the voice of Damien.
“Mr. Smith, that certainly does not seem genuine.”
I felt a horrible chill crawl up my spine, and I slowly turned around. Damien Role and Geralt Fen both seemed to hulk like dark mountains behind me.
I began to run.

Please tell me what you think.

Note..(driving me insane is bad term for showing the man is not in good mood but I used it in all emotions so wants your understanding)
*My beloved oppressor... it's have most rare Think of manhwas.... Common sense.....fl is exhausted from all so she did what normal human will did She did not try fighting in stupid ways with the opponent she can't win like other fl's and even some company's used the manhwa as advertisement (woman help center)over all it's real life quoto too never marry without confirming other party
Selena..Ahem I don't think I have to say it *You know or you know why we and eiser mind goes driving insane
A child who looks like me....normal who's story we already know and that's the reason we just want to see it picture clear also it I really look forward to it for week and when I see it feels warming and sad at the same time
How to reject my obsessive ex-husband...... that's the opposite of👆 it have so much thinks and I have so much question's why ml neglected fl why he is saying things that feels that ml is just obsessed with fl and don't love her also the story's side plot about fl being saint and about how ml&fl reunite
My lovers personality is little strange.....for this I have just curse's ml is really human trash has he described but the real problem is I/we know the whole story what's going to happen and that's it's driving me crazy
Also some shit* from my opinion How to hide the emperor's child(ending) Named Player Elais: The Emperor’s Lady(plot is 🗑️) A Con Artist But That’s Okay(plot goes on vacation) The Maid No Longer Desires her Master(gotta see Cry, Even Better If You Beg2.0 I Became the Master of the Devil(roxana2 0)got updated there's 25ch available eng translation

While opposites attract each other, they say, like captivates like, and the sprawling messy lives of Ayonna and Jamahl are like a streaming overflowing creek bed with water bouncing off, regrouping, changing course and flowing over the stony landscapes of their lives filled with haphazard children, arrests and family members who've seen and heard so much by now they can now only mutely stand by and nod to each other. Is it genetic? Ayonna's brother, Jaleel, did 4 years himself, and as he drives her to meet her-mother-in-law to be she hopes, Christine, and her daughters, one day before her sentencing, there is already a knotty history with how they first met. "They're about to put the steak on the grill," laughs Ayonna nervously to Jamahl on the phone, but he erases any nerves by mentioning that he really wants to wait 2 years before getting married. News to Ayonna who doesn't have much time to answer as they approach the park and, Christine, a poor man's Whoopie Goldberg, smiles revealing checkerboard teeth that have shamelessly adopted the stand-your-ground defense. Christine and her daughters know their Jamahl who suffers from a major case of the Herschel Squirts having fathered 6 children with 4 different mothers with whom he presumably co-parents. His first marriage, like Ayonna's arrest, wasn't his fault; it was Islam's fault that not only made him get married - for only 6 months, but forbid him to date, and this is all too piddlingly insignificant to mention even though he's "an open book." "You have nothing to worry about; don't be tripping," he soothes placatingly - like The Killer who promises his Victim he will let her go and when he aims, she cries, "You lied! You promised me mercy." "And you shall have it," he responds as he shoots her in the head quickly ending it - for him that is mercy.
Rick is that kind of guy who attends his high school reunions. All of them. But this 40th, this time, he will be sober and act responsibly and even remember it. Still, Samantha is concerned that Rick isn't a human walking billboard advertising their engagement so these lonely single women and di​vor​cées who always show up drinking too much and talking too loud looking for a second and third chance for love won't bedazzle him away from her. She likes marriage so much she's tried it a couple of times and she'd be happy to try it again even before she's released. He, on the other hand, doesn't want to upstage the event with any announcement, but she wants to plant her flag like Cook or Peary discovering the North Pole. Well, Rick is no professional hitman like John Cusack in "Grosse Point Blank, but he is grappling with a mid-life crisis, slightly torn between his present and past as Sandy, a forward-looking blonde, and Carol, "C.D.," a younger version of "90 Day Fiancé's" Claire, Sophie's hyperbolic mother, who fondly remembers a past hookup in the Westwood parking lot, swarm over him like bees to honey. C.D. has loved Rick since 7th grade and has completely missed the irony that his recent sobriety has tempered his phone calls to her. Of course, Sammy, who "don't trust them bitches" calls Rick while her high school buddy, Sandy, is standing nearby, and who has enough aplomb to not bat an eyelash and offer her congratulations as she then flits like a butterfly to disperse the news to the other attendees. Rick who loves Sammy, a multiple DUI and possible resisting/obstructing an officer and disorderly conduct offender, and his confidence builder, is contemplating his set pension and the fluid amount of cash required to move out-of-state to meet Sammy's non-negotiable demand to be with her children where he will default serve as a live-in stepfather and grandfather. And that's only the beginning.
It's 3 weeks until True's release and Shonta receives all her filtered photos (looking at you Mo'nique) back from prison. The explanation the prison spokesperson gives her is that explicit photos/nudity or contraband will be rejected as well as when the prisoner is in solitary confinement. She unsurprisingly takes her daughter, Monae, into her confidence and Monae is unsurprised at her mother's desperate attempts to find love and to give her all without getting anything back. True acts clueless as to why the pictures were rejected and blames the eponymously named Two Braids - whose "females bad and they dimes" relaying his photos to True for just checking them out. Shonta believes him as much as Drake loves Lamar and Trump will stop being openly contemptuous of court, and as much as we believe that even though True prefers white females, he's physically attracted to Shonta. He says this crouched over a table, thumb moving ploddingly towards his mouth as a reassuring pacifier, eyeballs straining to heaven as he cannot say this lie full fronal and arms crossed defensively. And still she'll give him another chance.
Candice is rightfully behind bars for burglary because she is stealing Andrew's money as this poor schlub is driving to Vegas to furnish a decent apartment with the help of her friend and mothementor figure, Denise, who looks a little "Misery's" Annie Wilkes, with a seemingly innocent smile hiding a terrifying switch between fanatical devotion and violent aggression. She could out her friend, but she stays mum as Andrew enumerates his expenses: $1360 rent per month, 36 hours driving and a minimum of $1600 gas, 15K spent on eight 2-hour contact visits, unspecified amounts for furniture, whether bought or rented, and the incalculable countless hours of lonely nights which will propel him to propose immediately. It's there or a well-care center that might go unoccupied and gather dust and rental monies until the prison decides on a parole address. MC Hammer is sort of a case in point. At the peak of his success he earned a reported $33 million in 1991, but over-the-top spending on luxury cars, a record company, airplanes and a $30 million home that he built from the ground up, which eventually sold for less than $7 million, ate into his fortune, so he filed for bankruptcy continuing to owe the IRS thousands in back taxes for the next 20 years. Andrew isn't exactly a one-hit wonder nor has he earned any serious bank, but he is about to lose it all because as soon as Candice is released, she will grab what she can and then announce, “U Can’t Touch This.”

TL;DR my party spends 2 IRL months preparing for a big boss fight then decides to run away while I get frustrated trying to convince them to take the fight.
I'm a player in a campaign that was advertised as having challenging fights and requiring for us to be highly tactical. We've had a couple of boss fights before and each of these were nail biters where there was always the risk of PC death, with us being 1-2 rounds of bad luck away from TPK. They feel amazing to me because you really feel the stakes of each decision. For our latest boss fight, we knew that a group would be coming to siege the town we were tasked to protect. We had no real info on the boss or lieutenants, other than that they would be leading fey. Over a bit more than 2 months of IRL planning time (we had a break and there were some cancellations due to scheduling), we had the great idea of repurposing a plow to loosen some earth and a caster with mold earth to dig trenches. Paired with trenches, we also set up pit and log traps. Up to then, this was about a 7-8 month campaign, so 2 months amounted to a very significant part of the game, with it being the second last big fight of the campaign as the semester wrapped up.
The enemy army arrived and the battle field was split into multiple "theaters", where the PCs would be in one theatre, and different groups of our allies held other theaters. The enemy came in strong, but we dealt with them effectively. After our theatre wrapped out, we went to help out another theatre. Due to our preparation of the battlefield and seeking out of allies (good call from our rogue to utilize their criminal connections to bolster our troops, giving us an extra party). In the middle of helping out this theatre, the boss swooped down for about 2 turns to scare us a bit with essentially a permanently-on spirit guardians. What's important is that this let us know how much damage they could do and a rough idea of how dangerous they are. We wrap up this theatre and regroup with our allies, and head to the last theatre.
Our allies lost the last theatre and the fey have instead setup their own headquarters in one of their buildings. The boss is looming in the air, seemingly waiting for us. We approach and their humanoid leader offers for us to leave. We bluster diplomatically and manage to convince them for a case fire until after a short rest. Them allowing us to leave when they initially wanted us to submit to them, them agreeing to a short rest (their leader presumably was a warlock capable that could cast wall of fire, but he had used up all his spell slots burning random things), as well as their troops on the rooftop carefully counting our numbers as if they were unsure they could take us, gave me strong signals from the DM that this is a doable fight. Additional details about the situation:

• we had 7 level 4 PCs, each somewhat optimized, along with an elephant
• we had 12 NPC allies, including a level 5 zealot barbarian
• we had the element of surprise, knowing about a tunnel system underneath the buildings they holed up in
• we had more than half our spell slots left (3 full casters, 2 half casters)
• there were buildings to hide in against the boss
• they had a warlock that could at least cast level 4 spells
• they had around 4 satyr archers on rooftops that we could see
• we checked some buildings and found them empty that we could hide in / launch surprise attacks from

I was trying to convince the party to take the fight by surprising them through the tunnels, but there were 3 other players who strongly opposed this and wanted to escape. I wanted the fight because 1. we spent 2 months setting it up, 2. it's the only big fight before the campaign ending fight, and 3. it's one of the only ways the casters were going to get gear, since our campaign is very low magic and you either have to craft it yourself or take it from the enemies. Our previous boss battles gave amazing martial magical items, including a rare homebrewed STR item, while for casters only my character had something. But we ended up leaving, and for some reason the flying boss didn't give chase.
It was extremely anti-climatic, and seems somewhat illogical that the boss didn't chase us when they had centaurs that were faster than us and the boss itself could fly. Instead, we leveled up as soon as we left, which felt like undeserved salt in the wound. I also couldn't convince the party to go back after we got to level 5. Their reticence is from the seeming high chance of PC death, and almost guaranteed some of our allies would die. Things got heated in the discussion and we did not leave the session happy. The DM later DM'd me that he wished I could have convinced them to fight, because my reading of signals of them being hesitant to fight was correct - we had killed off more than half of them. The DM then later publicly said that most likely every PC would live, and that he didn't design encounters with a very high chance of PC death.
This left me pretty disillusioned with the campaign and the table as a whole. We used to discuss the game outside of our weekly session daily, and I would always be excited for it. I really like playing with this DM, but don't really enjoy playing with 3 of the other players. They are friends outside of our campaign and so have a tighter bond. This does lead to them having their own conversation while things are happening in game or when the DM is speaking to other players. They are loud while most other players are quiet and don't speak up unless spoken to. The misalignment of risk tolerance and their often annoying antics made me want to drop the campaign. However, it was wrapping up anyways so I didn't leave in the end.
I'm now about to DM a game of my own, and am pretty concerned about this happening to my group. I've had a session 0 where I've let them know that the combats will be challenging and they'd have to be tactical. As a player who went through this, I know how much it sucks. What can you do as a player in this situation, and what can you do as a DM to prevent it?

TL;DR my party spends 2 IRL months preparing for a big boss fight then decides to run away while I get frustrated trying to convince them to take the fight.
I'm a player in a campaign that was advertised as having challenging fights and requiring for us to be highly tactical. We've had a couple of boss fights before and each of these were nail biters where there was always the risk of PC death, with us being 1-2 rounds of bad luck away from TPK. They feel amazing to me because you really feel the stakes of each decision. For our latest boss fight, we knew that a group would be coming to siege the town we were tasked to protect. We had no real info on the boss or lieutenants, other than that they would be leading fey. Over a bit more than 2 months of IRL planning time (we had a break and there were some cancellations due to scheduling), we had the great idea of repurposing a plow to loosen some earth and a caster with mold earth to dig trenches. Paired with trenches, we also set up pit and log traps. Up to then, this was about a 7-8 month campaign, so 2 months amounted to a very significant part of the game, with it being the second last big fight of the campaign as the semester wrapped up.
The enemy army arrived and the battle field was split into multiple "theaters", where the PCs would be in one theatre, and different groups of our allies held other theaters. The enemy came in strong, but we dealt with them effectively. After our theatre wrapped out, we went to help out another theatre. Due to our preparation of the battlefield and seeking out of allies (good call from our rogue to utilize their criminal connections to bolster our troops, giving us an extra party). In the middle of helping out this theatre, the boss swooped down for about 2 turns to scare us a bit with essentially a permanently-on spirit guardians. What's important is that this let us know how much damage they could do and a rough idea of how dangerous they are. We wrap up this theatre and regroup with our allies, and head to the last theatre.
Our allies lost the last theatre and the fey have instead setup their own headquarters in one of their buildings. The boss is looming in the air, seemingly waiting for us. We approach and their humanoid leader offers for us to leave. We bluster diplomatically and manage to convince them for a case fire until after a short rest. Them allowing us to leave when they initially wanted us to submit to them, them agreeing to a short rest (their leader presumably was a warlock capable that could cast wall of fire, but he had used up all his spell slots burning random things), as well as their troops on the rooftop carefully counting our numbers as if they were unsure they could take us, gave me strong signals from the DM that this is a doable fight. Additional details about the situation:

• we had 7 level 4 PCs, each somewhat optimized, along with an elephant
• we had 12 NPC allies, including a level 5 zealot barbarian
• we had the element of surprise, knowing about a tunnel system underneath the buildings they holed up in
• we had more than half our spell slots left (3 full casters, 2 half casters)
• there were buildings to hide in against the boss
• they had a warlock that could at least cast level 4 spells
• they had around 4 satyr archers on rooftops that we could see
• we checked some buildings and found them empty that we could hide in / launch surprise attacks from

I was trying to convince the party to take the fight by surprising them through the tunnels, but there were 3 other players who strongly opposed this and wanted to escape. I wanted the fight because 1. we spent 2 months setting it up, 2. it's the only big fight before the campaign ending fight, and 3. it's one of the only ways the casters were going to get gear, since our campaign is very low magic and you either have to craft it yourself or take it from the enemies. Our previous boss battles gave amazing martial magical items, including a rare homebrewed STR item, while for casters only my character had something. But we ended up leaving, and for some reason the flying boss didn't give chase.
It was extremely anti-climatic, and seems somewhat illogical that the boss didn't chase us when they had centaurs that were faster than us and the boss itself could fly. Instead, we leveled up as soon as we left, which felt like undeserved salt in the wound. I also couldn't convince the party to go back after we got to level 5. Their reticence is from the seeming high chance of PC death, and almost guaranteed some of our allies would die. Things got heated in the discussion and we did not leave the session happy. The DM later DM'd me that he wished I could have convinced them to fight, because my reading of signals of them being hesitant to fight was correct - we had killed off more than half of them. The DM then later publicly said that most likely every PC would live, and that he didn't design encounters with a very high chance of PC death.
This left me pretty disillusioned with the campaign and the table as a whole. We used to discuss the game outside of our weekly session daily, and I would always be excited for it. I really like playing with this DM, but don't really enjoy playing with 3 of the other players. They are friends outside of our campaign and so have a tighter bond. This does lead to them having their own conversation while things are happening in game or when the DM is speaking to other players. They are loud while most other players are quiet and don't speak up unless spoken to. The misalignment of risk tolerance and their often annoying antics made me want to drop the campaign. However, it was wrapping up anyways so I didn't leave in the end.
I'm now about to DM a game of my own, and am pretty concerned about this happening to my group. I've had a session 0 where I've let them know that the combats will be challenging and they'd have to be tactical. As a player who went through this, I know how much it sucks. What can you do as a player in this situation, and what can you do as a DM to prevent it?

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I’m 33yo gay male- I’ve been out for 10 years but still struggle with issues related to shame and trauma around my sexual orientation. I grew up in the south (90s and early 2000s were my formative years). I was bullied mercilessly from age 5 to 16 (when I “Masc-ed up” and got a pretty girlfriend, which reinforced my belief that I was inherently broken and needed to hide).
I moved to a very liberal large urban city with Queer people living out loud everywhere from age 24-33. Six months ago I had to move back to Charlotte, North Carolina. Im STRUGGLING massively with the move. Isolated, lonely (had tons of friends and was involved in service work in LA), need to find a support system here (and queer focused volunteer opportunities) and fighting like hell to find a high quality local therapist or psychologist.
A lot advertise as “queer-allied” and then I consult with them and it’s some straight dude that’s like “your sexuality is of no importance to me I just see you as a man trying to work through some issues” which to me is like a white parent saying “I don’t see color” to their adopted child of color - I took a whole course in queer theory on how antiquated and harmful that ideology is.
This is a long shot but does anyone live in Charlotte/know of any LGBT-focused/specialized mental health practices that accept PPO insurance in Charlotte?
Any other resources/community/networking opportunities or even local lgbt subreddits I could be unaware of? Even online support/process groups? I’m at a low point - very social and not coping well. Working a fully remote job and my world has gotten so small so quickly. Dealing with severe depression as a result. Sending out an 🆘

🪞 “It's much easier to get in that it is to get out,” Emilie Autumn used to say. Part 1 Part 2 Part 3 Part 4.1 - Part 4.2
She was not wrong. Welcome back to the Asylum write-up!
In this installment, we're finally getting down to the nitty-gritty of the enmity between EA and her fans.
It's time for war. It's time for blood. It's time... for tea. 🎵

THE PRESENT DAY: “ASK ME ANYTHING (WELL, NOT QUITE)”

​

"Ask me anything" titles are catchy, and that’s why I’m using one. But, obviously, don’t ask me anything, by which I mean that, if you think I wouldn’t answer it, you’re probably right. Ask me something really good. I’d love to answer you. I’d love to have comments on these posts, in fact, so that I could answer questions there regularly and ask you things as well, but insanity is doing the same thing over and over and expecting different results, or so Einstein is supposed to have said, and attempting to create yet another interactive online venue after every previous attempt has ended in heartbreak—forums, facebook groups, social media accounts—it would indeed be insanity to think that this time would be any different. So there are no comments. This too is heartbreaking in the sense that, and you may not realize this, but I desperately want to connect more completely with you—to be able to intelligently converse and share and exchange. We can do that in person, of course, because the wrong people never show up in person. Isn’t that funny… So, perhaps we’ll have to arrange that;). I’ll start you off with an example question I’d want to know if I were you (I can almost guarantee that you do not want to know this). Q. Hey EA, how do you keep your wireless bodypack transmitter secure when you are leaping about in skimpy costumes and doing frequent costume changes? Also, dye your roots. A. Fantastic question, EA, and I just dyed my roots thank you very much. ... (Deleted blog post followed by a year of radio silence, 2022 📝)

Sooo. For the past five-ish years, the vibe in the Asylum has been that of a protracted Christmas dinner where everyone is tensely moving their food around in their plate, bracing themselves for whatever will trigger the screaming match. Wondering what it's going to be this time. Weary old-timers make small talk about the food because no other topic feels safe. Every glance, every forced smile, is fraught with eons-old grudges and unspoken regrets; every nervous pleasantry sounds like a thinly-veiled accusation. Aunt Emilie always insists on hosting, but not-so-secretly hates having people over. Sooner or later, she finds a way to get all of these assholes out of her house. Most of the adult children are daydreaming about going no-contact.
Everyone ready for some dysfunctional family history?
CW for discussion of bullying, online harassment, mental illness stigma.

YE OLDEN DAYS: CUCKOOS OF A FEATHER NEST TOGETHER

In the beginning, it was beautiful.
EA had the excellent instinct to start banking on her online presence📝 long before MySpace was even a thing. She had a website, several online stores, an active LiveJournal and a ProBoards forum right from the turn of the millennium.
In 2004, she attached an official forum to her website; the earliest archive shows 74 registered users. By the time Opheliac came out in 2006, that number had grown tenfold. And it was, by most accounts, a pretty dope place to be! (I should specify that this write-up focuses on the anglophone side of the fandom: there were also thriving fan-run communities in at least German, French, and Spanish. Because EA doesn't speak any of those languages, the lucky bastards were mostly left alone.)
Forum users enjoyed interacting with some of EA's closest IRL friends and associates – and with the mistress of the house herself (user flair: PsychoFiddler), when she occasionally responded to comments under her own posts. But that wasn't even the main appeal for many. For a long time, on top of all EA-related topics, the official forum had very active “Off-Topic” subforums, with lively and friendly conversation on a variety of subjects. (There was even a “Filthy Libertines (18+)” sub for a while, which was closed due to preemptive concerns about minors.) Swear words (not slurs) were allowed and encouraged, and moderation was overall pretty loose beyond basic enforcement of civility. There was a lot of mutual support, creativity, and solid banter going around.

It wasn't just about Emilie on the forums. People could chat about almost anything with near free reign, making connections and lifelong friends. ... This community mattered SO MUCH to people. They felt included, accepted, and understood within the walls of the Asylum. People invested their time and creative energy into keeping the forums a vibrant, active community, and made sure that carried over into the real world. ... I've never seen anything like it in a fan space. I doubt I ever will again. (@Asylum_Oracle - “Fandom History” Instagram highlight 🔍📝, which contains most of the sources for this segment.)

And it did, indeed, carry over into the real world. There were numerous meet-ups – a few organized by EA, many more spontaneous. People who didn't know any other EA fans in real life, or were just excited to add new Plague Rats to their friend group, would regularly connect with other forum users from their area to meet up and hang out before EA shows. “Who else is dressing up??”
In 2008, for instance, EA held an afternoon meet-up at Lincoln Park in Chicago. 📺 The event was free to attend; it featured live acoustic music and a reading from EA's upcoming book, the intriguingly-titled Asylum for Wayward Victorian Girls.
On the appointed day, EA rolled up in a fabulously tousled red wig, bedazzled white corset and steampunk-altered wedding dress. She had brought friends alongs. Sporting blue hair and a pink bustle and corset was her Chicago bestie, the main forum admin. Rocking a guitar and a top hat was EA's sound engineer, the soft-spoken wizard behind the Victoriandustrial sound, who was also a forum mod. The photographer from the original Opheliac cover art was there as well; he was formally introduced by EA and got his own round of applause.

People who would never normally be involved in an artist's fanbase were in EA's world. And not only were they known – they were respected and incredibly active with the fanbase. These people who managed an online message board were willing to engage in real-world meet-ups (with no security??) because of how tight-knit the community they had built was. People turned out to this event. People traveled to go to this event. It was a short reading of a book that hadn't been released yet, and wouldn't be for some time. Why? Because not only was it a chance to meet Emilie and listen to parts of the new book, but it was also a chance to hang out with their friends from the Asylum. ... The fandom really was a family for a lot of people. (@Asylum_Oracle)

“SERIOUSLY, GET THE FUCK OUT OF MY HOUSE.”

It all started with The End.
The End Records, that is! Quick refresher: in 2009, after three years or so with Trisol, EA split from the label over allegations that the owner was embezzling money from ticket sales. A few months later, she signed with The End Records. Understandably, EA still wanted to sell the album that had made her famous, and to which she had smartly retained the rights – which meant a brand new, “Deluxe” release of Opheliac. (Remember, from part 3? The one you could pre-order as a bundle with the book? Some projects are just cursed, I guess.)
At that point, Opheliac had been released three times already, as recently as the year before, with only slight variations in format and tracklist. (Yes, that is a theme in this story.) The End Records version would feature new cover art and a handful of new tracks, but overall, it was... you know... the same album.
(The following paragraphs are largely sourced from this excellent recap 🔍📝, which also provides potato screenshots for all quotes.)
One fateful day of August 2009, a user started a thread entitled “Opheliac US edition deluxe re-release??” in the “EA News” subforum. In the thread, some people were kind of balking at the re-do, pondering whether to buy the “new” Opheliac or sit this one out. Some expressed that after three years, they were jonesing for a new album. Others shared what B-sides or dream covers they would have liked to see included on the bonus disc. Just... fans being fans, in a fan discussion space.
And then EA jumped out from behind the curtains.

Fan: Okay. Before I start, I just want you to know that I think it's very good that EA is getting more popularity, and that she can release lots of albums, but - are 5 editions of the same album really needed? You may say now “ah, it's not the same, it has 2 bonus tracks” or whatever, but I mean: it's not new material. Now don't get me wrong. I'm happy for it, maybe I'll even buy it, but I'm just wondering if she shouldn't keep herself busy with other (maybe more important) stuff? * hides * EA: Nobody's forcing you to buy it. Thanks.

Record scratch.

Fan 1: is this Opheliac release version number 4? lol If she's recording NEW tracks, then surely they deserve to be sold by themselves, otherwise people are going to have to buy an album that they may have already bought twice (like me!). But... alas, I am a fool and adore everything this woman does... im buying it lol Fan 2: exactly – if it was just reissuing the last version of Opheliac to tap into new markets that would be fine (...) but if they start adding extra bits of material to albums people already have then the true muffins are going to feel obliged to buy new copies (...) EA: How exactly are you obliged to buy anything? Nobody is forcing you to spend a fucking penny, my dears. I suppose it would make more sense to you to simply not have my records available any more as the old label I just escaped from will no longer be distributing them? Forgive me for adding extra tracks. No obligation necessary.

...Okay, so I'm pretty sure that we can see both sides of the argument here. Fans are annoyed at the idea of spending money on barely-anything-new, because they love EA and buy every single CD she releases. EA is exasperated by fans acting like she's twisting their arm and somehow resenting the inclusion of new material, when she was just ensuring that her album would remain available for purchase and trying to keep things interesting.
But maybe we can also agree that those replies should have been screamed into a pillow rather than typed out on a keyboard.
EA was getting increasingly (and, I'll just say it: disproportionately) sarcastic and defensive in her replies. Enter poor FantineDormouse.
FantineDormouse meant well, I think. Maybe she thought, she's spiraling. Maybe she thought, friends don't let friends go down that road. Granted, FantineDormouse probably should have known better than to phrase it the way she did. Or to assume that EA perceived her as a friend.
Either way, at some point, FantineDormouse jumped in and posted the comment that finally made EA lose it. THE comment which, overnight, ended the honeymoon period of the Asylum, triggering a doomsday domino effect from which the fandom would never truly recover. Are you comfortably seated?

FantineDormouse: Uhm, Emilie, love, I don't mean to sound rude or anything... but maybe you should have a cup of tea and relax a little.

...
* sound of archduke getting shot *

EA: Excuse me? You can throw this onslaught of absolute cruel bullshit at me and those I work with in my own space that I own, and I can't say anything back? How fucking patronizing. Relax? Are you fucking kidding me? Who the fuck do you think you're talking to? FD: I'm not trying to piss you off even more, Emilie. And trust me, I have to deal with it myself, and as much as I would really love to punch the cunts I have to deal with in the face, I don't. You're pissed off, I get it. You're bipolar, which makes it 10x worse, I get that. I'm just not the person to stand around and do nothing when a fight where I'm pretty sure there will be a lot of regret is going on.

Famous last words. Literally! Immediately after EA delivered her irate closing statement – which includes one of my all-time favorite EA zingers, bolded...

EA: I cannot believe this... You just don't stop, do you? So just because I've shared the personal information with you all that I happen to be bipolar, I can't get pissed off at all of you being perfectly awful in the very space that I pay fuckloads a month to have up (has it ever occurred to you all that I pay dearly for this space you play around in?) Why not just tell me that I must be upset because it's my time of the month? Seriously, get the fuck out of my house. You are unbelievable, and your level of patronization is almost criminal. Don't make me write another book. With muffins like you, who needs enemies? Nothing I say or feel is legitimate, not ever ever ever because I'm bipolar... discredited before I begin... unbelievable...

...FantineDormouse got permabanned.
Jaws dropped. After days of infighting between white knights, detractors, and crossfire negotiators, several mod resignations, and general mayhem surrounding the ban, EA made a post entitled “In Which: I Invite You to Make a Fucking Choice.” 📝 For brevity's sake (cue laugh track), I can't reproduce it in all of its righteous splendor, but it's quite a read. It runs the gamut from fair and articulate points about how mental illness shouldn't be used to discredit someone's legitimate anger... to histrionic commands that “deserters to the cause” should “turn in their weapons” if they can't handle her way of doing things.

To those of you who appear not to understand why said posts, most especially those of the banned party, were offensive to me, I give you the option to either educate yourselves on your own time and in your own space (because please never forget that this is my space that I share with all of you at my own expense, and in which I generally give you all the freedom I would wish for myself), or to resign your posts in the Asylum Army – this is not the place for you, and I humbly suggest that you turn your attention and support towards other artists of a more placid, non-controversial, and less opinionated nature; there are more than enough of them out there, and I’m sure they all have forums of their own.

Some fans did leave. Most stuck around, whiplashed. Soon, the storm quieted down, and business as usual resumed on the forum. But something had been damaged beyond repair. The FantineDormouse fiasco had erected walls and drawn lines in the sand, both around EA and among her fans; its sad specter would haunt every Asylum crisis that spiked up forever after. “Fucking Patronizing Fucking” or “FPF” 🔍 became memetic shorthand in the fandom for overreaction and self-righteousness. 🐀
...And now you understand why, in the following years, some fans were so delicate and diplomatic in voicing their very legitimate complaints about messed-up orders, unsigned books, and puzzling lies... while unofficial platforms like Tumblr flourished with pent-up resentment and snark. 🦠

A NOTE ON HARASSMENT: “MAD GIRL, CAN YOU BELIEVE WHAT THEY'VE DONE TO YOU?”

Wouldn't they stop When you asked them to leave you alone? (“Mad Girl”, 2008 🎵)

Now, let's be clear, because it should not be minimized: EA has also been the target of genuine online harassment. Based on the simple fact that she is a woman with a public presence on the internet, I have zero doubt that EA has received (and perhaps continues to receive) more than her share of truly vile, bigoted, creepy and threatening messages – and, knowing what I know about the darker recesses of the Asylum, a terrifying amount of emotional blackmail and obsessive projection from people who hold her to punitively high standards. I'm also inclined to believe that it started way before she ever did anything that warranted any backlash. And that fucking sucks. It's repulsive and inexcusable, and the people who harass her should crawl into a hole and live among the worms.
Notwithstanding. In my decade-plus of following EA drama, the public comments on EA's own platforms (where people knew she was likely to be reading) have been, for the most part... civil and nuanced, and relatively mindful of the human? Even very confrontational comments (some clearly written from a place of anger and desire to shame) rarely resorted to outright name-calling or cruelty. When abusive or bigoted language did crop up, it was often promptly shut down by other fans as gross and uncalled for. In short: I have, with mine own two eyes, in real time, read some of the comment sections that EA described as cesspools of blind rage and odious attacks, and... I just couldn't see it.
If anything, for a long time, a lot of the angry comments directed at EA during any given controversy read more like break-up letters to an ex-best friend: harsh, curt and targeted in a way that cuts deep.... but also kind of screams how much love you still have for this person, against your better judgement.
Not that it wouldn't mess a person up to get hundred of those in a matter of hours, even if they don't individually qualify as “abusive”.
It's worth noting that prior to becoming semi-famous and regretting it, EA was also (by her own account and among other forms of abuse) a victim of intense childhood bullying. It feels like the two situations are closely connected in her mind when her focus seamlessly transitions from one to the other. 📺 I don't think that tremor in her voice is put on.
Based on her writings, I get the feeling that over the years, EA has developed a very black-and-white view of two monolithic groups of people. There's (an idealized vision of) her “real audience”, well-dressed, well-read, kind-hearted, and Asylum-savvy, who she fully trusts to “get it” – and buy it, and love it, unquestioningly, whatever “it” may be at any given time – because that is the true measure of love and loyalty. These are the people she makes art and merch for, the people she writes heart-emoji-filled newsletters to, and desperately longs to see in person again.
And then there's the lynch mob, those who really don't “get it”: the trolls, the faceless creeps, the basement-dwelling mouthbreathers, the ones who stalk her every move obsessively, waiting for any chance to spam her with vicious abuse and slander and obscenities. The latter only exist online (they are manifested into arbitrary existence by the internet itself, not by anything EA said or did), and there is zero overlap between the two sets of people. That seems to be the official narrative.

The "public eye" isn't an [enviable] place to be, and the closer I've come to it, the more horrified I've been. Because, for starters, who is "the public?" Is "the public" my audience? Hell no. My audience is special. They are not the general public. If they were the general public I would be a lot wealthier. The "public eye" means getting stalked, harassed, viscously judged, and put in danger. If I do things in the future that gain notoriety, I will do them in spite of fame, not because of it. I am out for world domination, but not fame. (Interview for The Moaning Times, 2014 📝)

In real life (well, mostly online, but I mean: on this shared plane of existence), things play out slightly differently. The Venn diagram of “true blue fans” and “people who criticize EA" and "people who know way too much about EA” is a circle. The call is 100% coming from inside the Asylum, and I think EA rationally knows that. But here's the thing: no matter how many shows and meet-and-greets you've dressed up for, how many loving and supportive comments you've left, or how many family heirlooms you once pawned to purchase a copy of the not-for-sale 2003 DJ pressing of Enchant... the instant EA feels attacked, everyone is a saboteur and a bully until proven otherwise, and suspected treason is dealt with on the spot. One strike, you're out. Unfortunately for everyone involved, her threshold for bullying seems to be “any remotely thoughtless opinion from any stranger on the internet”.
It makes for outstanding human-interest entertainment... but it also sounds an awful lot like the unhealthy patterns of a person suffering from all sorts of PTSD. 🔍 So, please bear that in mind as you read through this write-up. It's easy to make EA out to be the sole villain, a paranoid and delusional drama queen, based on her extreme reactions to things that often “weren't that bad”. Anything can, in fact, be “that bad” when you're thrown back into the very worst moments of your existence every time your brain decides that the situation is even remotely similar.
PTSD takes over your rational mind and actively distorts your perception of reality. That can be how a person ends up impulse-reacting to “a few people expressing an unfavorable opinion” as if the entire internet had just ganged up on them with knives. Which makes their audience feel unjustly accused, which makes them hostile, which gives the person actual good reason to feel attacked... and so the cycle of hurt continues.

You know the games I play And the words I say When I want my own way You know the lies I tell When you've gone through hell And I say I can't stay You know how hard it can be To keep believing in me When everything and everyone Becomes my enemy, and when There's nothing more you can do I'm gonna blame it on you – It's not the way I wanna be I only hope that in the end You will see: It's the Opheliac in me... (“Opheliac”, 2006 🎵)

And YES, it is extremely regrettable to have this as a trigger, when you're a public figure and you're bound to receive more negative feedback than the average citizen. “It's what she signed up for”, “it comes with the territory” and all that jazz. I really don't think EA was unaware of that fact when she decided to become a musician, share her personal life, and form an intense parasocial bond with her audience. But maybe she underestimated how hard it would be to process and recover from.
Just because you expect something unpleasant to happen, doesn't mean your psyche will be ready to handle it when it does – or that you'll pick the best and most effective strategy to deal with it.

A MADHOUSE UNDER MARTIAL LAW: MARCHING INTO THE FORUM WARS

There are two sides to every story... except for this one! (“If I Burn”, 2012 🎵)

You may have noted the military imagery in EA's “Make a Fucking Choice” response post – “resign your post in the Asylum Army”! What do psychiatry and the military have in common? They're both institutions of top-down social control. 🔍 EA's mixed metaphor may be a bit clunky, but it did foreshadow the evolution of the Asylum – in terms of aesthetics and power dynamics – in the years that followed the FantineDormouse incident and the release of The Book.
EA's next big release after the Asylum book came in 2012. It was a new album, an outline of the soon-to-be Asylum musical, called Fight Like a Girl (FLAG for short). As the name suggests, the main mood was bellicose. Incidentally, in the interim years, EA's communication style generally became noticeably more combative, incendiary, and (within her own spaces) controlling.📝 You remember those quirky word filters on the forum, that would change “fan” to “muffin” and “bra” to “teacup holder”? They kind of took on a Nineteen-Eighty-Four-burlesque flavor when you realized that one filter automatically changed “Fischkopf” to “Liddell” - and that circumventing the rule to address her totally real last name would get you banned, as would any discussion of her family. (“Wikipedia, random internet sites and heresay are not credible sources.” - Mod reminder of forum rules, 2010.)
Also, you try sustaining a serious, grown-up conversation among concerned fans about how Emilie Autumn should “take ratsponsibility for her mistakes out of ratspect for her muffins”. Thus, the official Asylum forum kept a tight grip on overt criticism of EA's claims and actions.

The Emilie Autumn forum is a dystopian hell. Truth be told, when I decided to leave you could not do anything but gush about Emilie. Otherwise all of her extremist arse kissing fans will be down your throat, ripping you apart in seconds, if you so much as questioned her behaviour. So much for freedom of opinion, let alone the idea of creating a harmonious community for ‘outcasts’. Hahaha. (2014 🐀)

The word filter thing really wasn't a big deal – I'm just pointing it out as one goofy expression of EA's need to control the narrative and rhetoric, which became especially noticeable in those post-book, pre-FLAG years. By that point, EA's fuse had been shortened by near on half a decade of non-stop touring / recording / writing / promoting / adjusting to the pressure and demands of an ever-growing fanbase, while also dealing with a horrorshow of personal turmoil and health issues behind the scenes. In other words: she was done taking any shit, in any form, or humoring anyone's ridiculous feedback regarding anything.
To be fair, it was never her forte to begin with. Will it come as a shock if I tell you that EA doesn't have the greatest track record for successful collaborative work? Let's do a quick-cut montage!
EA's very first corporate sponsor was her mother's “Enchant Clothing & Costume” online store 🔍; she went on to claim that her mother was dead. She sessioned for Billy Corgan, that went super well. 🎵 She liked Courtney Love for a minute, but that didn't work out because she felt that Courtney only valued her for her pee. 📝 (It probably didn't help that in early 2006, while EA was recording her post-break-up-tell-all album about Corgan, C-Love was recording her post-rehab-redemption album with Corgan. 🔍 Either way, EA didn't seem to like Courtney anymore after that. Courtney likes her, though! 📝) The one artist EA has ever approached for a duet (and by approached, I mean she recorded a demo and threw the CD on stage when he played Chicago in 2004) was, of all people, Morrissey. That never came to pass, thank mercy 🔍 – this fandom has suffered enough. In 2005, EA recorded some haunting vocals and violins for a potential collab with the frontman of Attrition. When, three years later, they were used on one track 🎵 of Attrition's All Mine Enemies Whisper, she alleged 📝 that the recordings had been obtained from her under the false pretense of a different project, then hideously altered to sound “out of tune”, and used without her permission. She enlisted her fans to boycott the album and the band, and threatened legal action. Meanwhile, on LiveJournal and Attrition's message boards, band associates were appalled: according to them, EA had been aware of the project's nature from the start... and had been completely unreachable, even through her label, during the months of its development. (Besides, Attrition is a semi-obscure English darkwave band from the 80s, whose micro-distributed albums don't even have their own Wikipedia pages... so I wonder what EA was hoping to get out of that theoretical lawsuit. These people own nothing but vintage gain pedals!) The song “Cold Hard Cash” 🎤 by Angelspit (who contributed a remix to one of her EPs in 2008) may or may not be an EA diss track. 🐀 Back when indie jewelry brand RockLove (which now has licensing deals with Disney, Marvel, and DC) was still someone's bedroom project, their first drop was an EA-inspired collection 🔍, which appears in many early Opheliac photoshoots. The partnership was terminated on bad terms, for unclear reasons; the RockLove owner shared in a statement that EA had “drunk the cool-aid” of Trisol Guy's shady business practices, and that the two of them had been spamming her with “crazed angry message[s]” for days.
Why am I talking about this? Because it was precisely one such ill-fated business partnership that triggered the Great Asylum Secession.
One fine day of spring 2010, the owner of vegan make-up brand Aromaleigh popped onto the Asylum forum to announce that they were cutting ties with EA, with damning receipts of copy-pasted emails (lost to time). Basically, the brand had been sponsoring her for half a decade, and while Aromaleigh had been actively promoting her music and tours, EA hadn't exactly been returning the favor. (Indeed, the extent of EA's sponcon seemed to have been a banner link to their website on her front page, and a single “random drunken endorsement” LiveJournal post that kind of reads like satire📝, from 2005.)
EA responded by banning the owner's account, deleting the thread, and posting this flippant statement a few days later:

Dearest Plague Rats, To be honest, I have no idea of what the hell happened with Aromaleigh, and I don't care to find out – the whole drama is a complete mystery to me, as I've been away for months touring and have not been in contact with anyone. All I know is that I've been promoting the company for ages and have not asked them for anything in years. (...) Please focus on more interesting things. I am. (“Save the Drama...” forum post, March 2010)

Posts questioning her good faith in the conflict were deleted from the forum. Shortly thereafter, citing how prolific and labor-intensive the Asylum forum had grown, EA shut down all non-EA related subforums – which, among many other topics, included a pretty active thread about Aromaleigh products.
So one Plague Rat decided to create a separate, members-only forum 📝, where users could recreate some of the now-defunct off-topic threads... and also freely voice their critical opinions of EA's behavior without fear of backlash from mods or rabid stans. Thus, “The Reform” was born. (Reform [n]: amendment of what is defective, vicious, corrupt, or depraved.)
For a few weeks, the two-state solution seemed to work fine. And then word spread among forum mods and other diehard fans that there was this horrid other forum, where obsessive haters gathered to spew disgusting lies and vitriol about EA... and soon enough, it was bedlam in the Asylum.
Any explicit mention of the Reform was forbidden on the Asylum forum. Suspicion of participation in the Reform would get you banned. The party line was that The Reform was the enemy 🐀 – even though a number of people were active on both forums, because they liked freedom of expression almost as much as they liked EA. Double agents would lurk on the forum and report back with snark material; sycophants would infiltrate the Reform to identify traitors – much to the amusement of the “haters”, who mocked them and their ilk for “licking EA's pink sparkly boots”. There was no containing the seething, or the sass, among Asylum ranks.
Pretty soon, the insubordination spread to Tumblr. There was the “Ask the Reform” Q&A blog, where questioning fans could interact with “Rebel Rats”, get more details on past drama, and make up their own minds about the people EA called bullies.
And then, there were the “confession blogs”, which published anonymous submissions about EA, positive, negative or neutral, with little censorship. Finally, you didn't even have to pick a throw-away username on a private forum to voice your hottest / strangest / most controversial EA takes. Fans could vent, rant, lament, wonder, shitpost to their heart's content, anonymously. Obviously, given the context of frustration and censorship in the fandom, a lot of the first waves of confessions were EXTREMELY negative.
EA's acolyte Veronica managed to get the first one shut down. If memory serves, she misunderstood the confession blog format, and may have believed that all the posts on “Emilie Autumn Confessions” came from one or a small group of individuals. She was genuinely devastated, and wrote the blog admin to let them know that they were a terrible person who said terrible things. The admin was mortified, apologized profusely and deleted the blog of their own initiative. (Which goes to show that the concept did not come from cruel and malicious anti-fans, as detractors often claimed.)
But a new blog sprung up almost immediately, with a different mod team, and did not surrender. And much like in EA's own book, once the Plague Rats found out that they possessed the gift of speech... well, they really took to it.
Established in 2011 and passed on through generation after generation of mod teams to the present day, Wayward Victorian Confessions would turn out to be the longest-lived institution in the EA fandom. For over a decade now, through all the bleakest nights and dankest debacles of the Asylum, and despite its initial reputation as a troll den, WVC has acted as a kind of neutral ground and vox populi for the active fanbase and anti-fanbase. (The last nominally-active EA fansite to date, She Fights Like a Girl, is actually an offshoot of WVC: one of the old admins created it as a database to answer “frequently asked questions” about EA.)
Wayward Victorian Confessions has now outlived every other EA platform, official and unofficial. Were it not for the continued existence of the “troll den”, what little fan community survives in 2024 would be non-existent, plain and simple. To quote from late 20th century Canadian philosophy: isn't it ironic?

I feel like [WVC] is the only place I feel any of that old Asylum community kind of feeling I felt before EA got so focused on the book. It sucks that it’s so full of unhappiness, and I wish she hadn’t poisoned the sanctuary she claimed to have built. It’s just kind of fallen apart, like a crumbling building. (🐀 2016)

CONTINUED IN COMMENTS

Audio: https://www.youtube.com/watch?v=l42yKCnUBa0
Jean Baudrillard, a famous writer on the topic of “postmodernism,” explained postmodernism by means of four stages that symbols and objects have progressed through.
Stage 1: “Basic reflection of reality.” Here, symbols and objects attempt to create an objective reflection of reality. For example a chair is made to be sat on and is valuable if it fulfills its purpose, and a shirt is valuable if it covers your skin. The symbols, stories, myths, etc. of our ancestors were an attempt to describe reality as best they could (agree with the results or not). A symbol or image of a god was meant to represent an objectively existent force in reality. Here I see a comparison to very early Polytheism and the Stellar Tradition, where we accepted the objective, dualistic and spiritual nature of reality, the existence of the gods, and so on, with very complex systems that understood reality itself is complex. Inherently this can only ever be, at best, an attempt at metaphysical knowledge about reality, but it is an honest attempt.
Stage 2: "Perversion of reality.” Here the relationship between value and objective reality begins to shift, for example a chair may still serve its primary function, but be more valuable if made with a rare material, by someone of note, and/or for someone of great importance. There may be no practical difference between the stage 1 and stage 2 chairs, and yet the stage 2 chair is given more value. Symbols (perhaps most famously the serpent) are also twisted, for example as a means to control people, or even by demonizing all gods and saying there is only One True God. The complexity of reality is ignored, in favor of a simple “good vs. evil” breakdown, where everything is either Godly or Demonic. The comparison here is the SolaAgricultural tradition and, especially, Monotheism. There is an acceptance of some sort of reality, but that reality is twisted intentionally, whether that be to control people, confuse them, or anything of the sort.
Stage 3: “Pretense of reality.” Here we have the appearance of reality, but much more of a detachment from it. The idea that gods are "just archetypes," or that magic is “just psychology,” illustrate this, along with Physicalism at large. People pretend these are the totality of reality, of which they consider themselves to be the "true seekers," but in the end they outright ignore the most important aspects of our reality. Christian Nationalism is another illustration, where leaders outright lie and fabricate history under the pretense of truth, such as the U.S. being founded as a Christian nation. Objects mainly have value thanks to Materialism and Consumerism, not to mention advertising, and the rejection of higher reality makes such things easier to fall for.
Stage 4: "Bears no relation to any reality whatsoever." This is what may be called "postmodernism," total detachment from reality. An very worrying illustration is the democratization of science, where politics and public opinion now hold as much (or more) sway as empirical evidence (with strict empiricism or “scientism” already falling under "stage 3,” since there are so many other forms of knowledge than empirical knowledge.). Here, a shirt or chair like from stage 1 may be significantly less valuable than an identical shirt or chair endorsed by a famous celebrity. We all know politicians lie when they make promises and yet cheer any time they make one anyways. Our symbols only represent our made up realities: watered-down Christianized ideology such as we see running rampant in polytheistic revival, or modern pop-cultural fictions and multiverses, for example.
Baudrillard gives the example of Main Street at Disney Parks. Not only do we spend more time and money on these fabrications than reality (e.g. replacing the gods on our altars with Disney stuff), but our very differentiation between the "real world" and "Disney world" is a delusion. Disneyland is part of the “real world”. There is no inner child to most adults which is in hiding and in need of release, rather they are very outwardly children yet still wield great power. The world is childish and run by mental and spiritual children. The "perfect world" of Disney is still draining your so-called "real" money (which itself belongs to stage 3, as paper money has no objective value).How often do we obsess over the lives and stories of fictional people, such as families in TV shows, meant purely as consumer content? Even I am guilty of this. Our biggest "influencers" are literal morons on terrible platforms, platforms which encourage us to pretend our true selves are only the best moments we choose to share online.
Stage 5: To these 4 stages I propose adding a 5th in the 21st century: “replacement of reality.” Artificial intelligence, virtual and alternate realities, one of the most recent symbols of status at the time of writing this is the new Apple headset, costing thousands of dollars, people just walking around and existing in a totally manufactured reality, one which will inevitably be shaped by those in positions of power and wealth. The popularity of fake news also may deserve ranking in this new, 5th stage, perhaps even something like plastic surgery.
It is important to note that I do not believe we necessarily pass linearly through these stages. For example there are currently people whose beliefs and practices conform to any one of these 4+ stages, or they fit different stages depending on the context.
Morality is another way to look at the stages, and for this I will use the modern example of the debate on abortion. In stage 1, morality is a quest for objective truth, so for instance with abortion we would realize that the issue is objectively complicated.
In stage 2, morality is twisted to fit the reality promoted by those in power, so for us this would be that abortion is always wrong. They still believe in an objective morality in theory, but twist and simplify that morality.
Stage 3 brings us Moral Relativism, whether abortion is right or wrong depends on who you ask, what culture you were raised in, etc. There is no objective morality, but this itself is an objective truth in a way. This is opposed to the second stage Monotheists who believe abortion is objectively wrong all together, or first stage folks who know the topic can be more complicated than black and white. Basically whatever the culture says is moral, is. Whatever morals the Relativist has, they do not believe them to be more correct than any other morals.
Finally in stage 4+, morality is completely dependent on what those in power (politicians, corporations, influencers, etc.) say is moral. It's a warped form of Moral Relativism, really. This individual believes that morals are relative, but not to culture or anything of the sort. Instead, morals are relative to whatever suits them best at the time, and whatever they are told by "authorities" of high symbol/object value. They do not believe the values and morals of others are equally valid to theirs (stage 3), nor do their actions suggest any belief in a consistent objective morality, warped or otherwise (stage 1 and 2). Instead, their morals are relative to whatever their own pseudo-reality is, whatever is to their benefit, and this itself mainly stems from the aforementioned authorities. And note that someone may be, say, a stage 2 monotheist when it comes to religion, but a stage 4 on morality, and so on.
"Whataboutism" is another illustration of moral Postmodern manipulation. Say a person is telling you how evil the current president of the U.S. is because they do X. You ask, "what about the fact that your favorite president did X too, were they also evil?" The Postmodernist will then say you are engaging in "whataboutism." To one who accepts Moral Realism it is immediately clear why the question is valid though: the answer determines if the person is truly opposed to X or simply using it against those they don’t like, special pleading. Postmodernists simply believe whatever they need or want to at the time to support their own biases, not that X is actually immoral.
Our paper money is another example of stage 3, “pretense of reality.” The paper money system is entirely theoretical, in reality the paper is worth very, very little. It's just tied to this conceptual system that, were it to be cast aside, would make all cash meaningless paper. Stage 1 would be things like services, sustenance, shelter, useful things, symbols that were thought to impact reality, etc., objective things all people need. Stage 2 is illustrated by gold, we give it meaning beyond what it has, but it's a real thing with a limited amount of it in the world, you cannot get trillions in debt just printing new gold into existence as with stage 3 cash. And for stage 4+, what better example than NFTs and Bitcoin, or views, likes, and upvotes?
Social media gives us insight into the world of stage 4 / Postmodernism. All the big-name forums or social media platforms, as well as many smaller ones, are oversaturated with advertisements, these new religious symbols and their new valuable objects, to the point where advertisers choose which platforms or outlets survive and which crash and burn. Whole sites wield the power to silence dissenters of whichever ideologies they find unappealing. In many cases people are extremely limited in the number of characters they can use at once, making true discourse impossible. People live entirely fake lives to instill jealousy in others, who go on to lie to themselves and others as well, and groupthink is encouraged through voting systems which create hiveminds and drive out any independent thought. All these fit with Baudrillard’s fourth stage - none of this is reality. Consumerism is objectively less valuable than individuation and freedom, it is not a valid way to live life, it only wastes life, time, and resources. Human thought is not limited by a character count, this does not describe reality in any way, instead creating a new "reality" where any idea longer than a few sentences is a "word salad" and cannot hold one's attention. There are fewer and fewer "great thinkers," and they are not the ones being heard and viewed. The endless, manufactured, touched up selfies, vacations wasted taking pictures instead of living, time lost in the imagery rather than the real event - this is not objective reality. It not only rejects reality but twists and perverts it, replacing it with a manufactured (simulated) one.
Cancel culture is another unfortunate offspring of Postmodernist thought. Due to the power held and used by the creators and maintainers of all these stage 4 images and objects, "reality" is now defined by such entities. A famous actor was fired from all his roles including a massive franchise on mere accusations of abuse, before the crimes were even brought to court (where it turned out things were not so clear cut). If it can happen to a rich, beloved movie star, imagine what could happen to you. I am not suggesting you feel bad for a billionaire who helps fabricate reality, nor do I believe we have a great and trustworthy justice system in place. All I want to illustrate is how a mere accusation led to guilt and punishment because corporations and the more popular political party said they were guilty, and culture followed blindly, before it even reached the justice system at all. Even in cases where someone ends up being guilty, they cannot be found guilty before investigation and judgment. But this does not matter in a world where reality is whatever is most popular at the time.
All forms of media contribute to this, there is no longer any reality in culture outside of the images and realities created for us, created to distract us from this disturbing rejection of reality. Games, shows, movies, children’s content, fiction and non-fiction works, governments, news outlets… not every single individual instance of these may be wholly negative, but the positive ones are becoming more and more rare. I’ve found an interesting source of philosophy on this matter in the poetry of Jim Morrison, famously known as the singer of The Doors, whose father was all too familiar with the fabrication of reality. Morrison wrote about how the powers that be use content from films to museums (where we simulate history) and everything in between to blind citizens to their power over us, our values, even our own meanings regarding life. He feared that humans had become simple spectators, staring blankly into the screen, letting it write their reality for them. He even predicted the "meta" nature of our modern culture, where everything has become self-referential, filled with cameos and easter eggs, dead actors resurrected and old ones de-aged, because media-created reality is now the only reality. All it can reference is itself, lest it shatter the illusion or acknowledge reality. Just look at how our culture cannot even create new content, just remakes, sequels, shared universes, etc.
"There are no longer “dancers,” the possessed. The cleavage of men into actor and spectators is the central fact of our time. We are obsessed with heroes who live for us and whom we punish. If all the radios and televisions were deprived of their sources of power, all the books and paintings burned tomorrow, all shows and cinemas closed, all the arts of vicarious existence… We are content with the “given” in sensation’s quest. We have been metamorphosized from a mad body dancing on hillsides to a pair of eyes staring in the dark." - Jim Morrison
Another great example of postmodernism is the idea of secularism, that we can separate the public from the religious, or that there are actually people who have no religion whatsoever. This rejects the reality that religion applies to many aspects of life, that someone who is non-theistic or simply “spiritual” still is often religious. For example we can look to sports, where all sorts of weird rituals and ceremonies take place that have nothing to do with the layman understanding of religion, gods, the divine, etc, but are studied as such by religious scholars nonetheless. It can even tie back to the Disneyland example, such as how we pretend America is a secular country, or delude ourselves into thinking the hateful Atheism of France (or places like the USSR before it) is somehow not its own form of religion. In stage 1 we recognized there was no separating the spiritual and religious from daily life. Stage 2 keeps this mostly in place but twists it to fit monotheism. It's not until stage 3 that this really changes to keeping religion “private,” and stage 4 flips the whole thing on its head to where the state and corporations have become god, and the gods have become fantasy.
Postmodernism has even seeped into the WLHP to a great extent. For example, with the identification of the Christian entity Satan with all sorts of beings that have no correlation to him. The Satanist who says that The Devil is Setesh, the Serpent, Prometheus, or any other such deity is placing objective reality on the backburner in favor of a popular cultural meme - that all these beings are Satan, despite their histories, characteristics, mythologies, etc. It is Postmodernism which allows certain groups from the late 1900s to claim absurd things like being the first and only Satanists with no regard for objective reality, or which allows organizations to claim the title of Romantic Satanists when their values and acts fly in the face of that literary movement. It's why people who think they are on the WLHP can still fall for things like Physicalism against all evidence and reason. It's how occultists can create completely made up identities for themselves that, even after being exposed as fraudulent, are still parroted blindly by their followers. And in a wider sense it applies to modern polytheism overall, where new age, fluff bunny occultists come in changing polytheism to monotheism, or saying all male and female goddesses are just a manifestation of duo-theism. There is no escaping Postmodern irrationality.
Our symbols of the divine, of deeper spiritual meanings and truths, of a reality beyond this one, have all been replaced with corporate logos, meme templates, and easter eggs. Like me, many others also have altars in every room of the house, their altars are simply shrines to brands, consumer content, companies, political parties, famous actors, etc. The utility of an object no longer defines it, but instead it is the fabricated social status a thing is supposed to create, such as an uncomfortable designer chair being ten times the cost of a more comfortable and practical one. If your car can reliably get you place to place, but isn’t sporting the right hood ornament, or a fresh coat of paint, all the fancy add ons and a high floor price, then the object simply is not as valuable as if it had these entirely unnecessary things, and therefore the individual themselves is judged as less valuable. Two identical shirts can vary in price by hundreds of dollars based solely on the name printed on the tag inside. All of these values are entirely manufactured and completely detached from objective reality.
Perhaps worst of all is that people and objects have become harder to tell apart, as best exemplified with celebrities. They are fake people with false personalities who we are supposed to see as the ideal human beings. All of their flaws are edited and filtered out, and then we are condemned for not being on par. To postmodern companies, the individual is literally just an object to be used as a means to an end, a cog in a machine rather than an individual with needs, goals, drives, etc. Politicians are themselves celebrities now, and I do not only mean literal actors running for office, but rather that people cheer for them like they do a rock star, consume their media like it is a drug, defend them as if they were their favorite comic character… What gives these politicians and celebrities their power? An association with the new system of symbols and objects of value, the system which disregards reality all together in order to encourage things like Consumerism and obedience.
Postmodernism has an influence over almost every aspect of our lives. It encourages people to believe any fleeting thing they want, or more often are told to want, is of foremost importance or value. It allows constant advertising to empty us of any "inconvenient" meaning or value and fill the void with Consumerism and material things, or to fill it with work lives that are ultimately pointless and amount to nothing more than some conceptual material wage (money itself not even being "real"). The value of objects defines and overtakes the value of the individual. A disregard for objectivity means a disregard for the scientific method itself, allowing science to become a process of authoritarianism at worst and democracy at best, a process of media propaganda rather than a quest for truth. Whatever facts benefit the high-object-value people and the symbols they associate with are true, and facts which do not are false, being able to change at the drop of a hat as needed.
Postmodernism is clearly the natural outcome of our move from profound reality to a fabricated simulation of reality created to control, stifle, and subdue human beings… an immoral and dangerous metaphysics too blind to see that without any objective reality nobody can ever be correct, including themselves.

Audio: https://www.youtube.com/watch?v=l42yKCnUBa0
Jean Baudrillard, a famous writer on the topic of “postmodernism,” explained postmodernism by means of four stages that symbols and objects have progressed through.
Stage 1: “Basic reflection of reality.” Here, symbols and objects attempt to create an objective reflection of reality. For example a chair is made to be sat on and is valuable if it fulfills its purpose, and a shirt is valuable if it covers your skin. The symbols, stories, myths, etc. of our ancestors were an attempt to describe reality as best they could (agree with the results or not). A symbol or image of a god was meant to represent an objectively existent force in reality. Here I see a comparison to very early Polytheism and the Stellar Tradition, where we accepted the objective, dualistic and spiritual nature of reality, the existence of the gods, and so on, with very complex systems that understood reality itself is complex. Inherently this can only ever be, at best, an attempt at metaphysical knowledge about reality, but it is an honest attempt.
Stage 2: "Perversion of reality.” Here the relationship between value and objective reality begins to shift, for example a chair may still serve its primary function, but be more valuable if made with a rare material, by someone of note, and/or for someone of great importance. There may be no practical difference between the stage 1 and stage 2 chairs, and yet the stage 2 chair is given more value. Symbols (perhaps most famously the serpent) are also twisted, for example as a means to control people, or even by demonizing all gods and saying there is only One True God. The complexity of reality is ignored, in favor of a simple “good vs. evil” breakdown, where everything is either Godly or Demonic. The comparison here is the SolaAgricultural tradition and, especially, Monotheism. There is an acceptance of some sort of reality, but that reality is twisted intentionally, whether that be to control people, confuse them, or anything of the sort.
Stage 3: “Pretense of reality.” Here we have the appearance of reality, but much more of a detachment from it. The idea that gods are "just archetypes," or that magic is “just psychology,” illustrate this, along with Physicalism at large. People pretend these are the totality of reality, of which they consider themselves to be the "true seekers," but in the end they outright ignore the most important aspects of our reality. Christian Nationalism is another illustration, where leaders outright lie and fabricate history under the pretense of truth, such as the U.S. being founded as a Christian nation. Objects mainly have value thanks to Materialism and Consumerism, not to mention advertising, and the rejection of higher reality makes such things easier to fall for.
Stage 4: "Bears no relation to any reality whatsoever." This is what may be called "postmodernism," total detachment from reality. An very worrying illustration is the democratization of science, where politics and public opinion now hold as much (or more) sway as empirical evidence (with strict empiricism or “scientism” already falling under "stage 3,” since there are so many other forms of knowledge than empirical knowledge.). Here, a shirt or chair like from stage 1 may be significantly less valuable than an identical shirt or chair endorsed by a famous celebrity. We all know politicians lie when they make promises and yet cheer any time they make one anyways. Our symbols only represent our made up realities: watered-down Christianized ideology such as we see running rampant in polytheistic revival, or modern pop-cultural fictions and multiverses, for example.
Baudrillard gives the example of Main Street at Disney Parks. Not only do we spend more time and money on these fabrications than reality (e.g. replacing the gods on our altars with Disney stuff), but our very differentiation between the "real world" and "Disney world" is a delusion. Disneyland is part of the “real world”. There is no inner child to most adults which is in hiding and in need of release, rather they are very outwardly children yet still wield great power. The world is childish and run by mental and spiritual children. The "perfect world" of Disney is still draining your so-called "real" money (which itself belongs to stage 3, as paper money has no objective value).How often do we obsess over the lives and stories of fictional people, such as families in TV shows, meant purely as consumer content? Even I am guilty of this. Our biggest "influencers" are literal morons on terrible platforms, platforms which encourage us to pretend our true selves are only the best moments we choose to share online.
Stage 5: To these 4 stages I propose adding a 5th in the 21st century: “replacement of reality.” Artificial intelligence, virtual and alternate realities, one of the most recent symbols of status at the time of writing this is the new Apple headset, costing thousands of dollars, people just walking around and existing in a totally manufactured reality, one which will inevitably be shaped by those in positions of power and wealth. The popularity of fake news also may deserve ranking in this new, 5th stage, perhaps even something like plastic surgery.
It is important to note that I do not believe we necessarily pass linearly through these stages. For example there are currently people whose beliefs and practices conform to any one of these 4+ stages, or they fit different stages depending on the context.
Morality is another way to look at the stages, and for this I will use the modern example of the debate on abortion. In stage 1, morality is a quest for objective truth, so for instance with abortion we would realize that the issue is objectively complicated.
In stage 2, morality is twisted to fit the reality promoted by those in power, so for us this would be that abortion is always wrong. They still believe in an objective morality in theory, but twist and simplify that morality.
Stage 3 brings us Moral Relativism, whether abortion is right or wrong depends on who you ask, what culture you were raised in, etc. There is no objective morality, but this itself is an objective truth in a way. This is opposed to the second stage Monotheists who believe abortion is objectively wrong all together, or first stage folks who know the topic can be more complicated than black and white. Basically whatever the culture says is moral, is. Whatever morals the Relativist has, they do not believe them to be more correct than any other morals.
Finally in stage 4+, morality is completely dependent on what those in power (politicians, corporations, influencers, etc.) say is moral. It's a warped form of Moral Relativism, really. This individual believes that morals are relative, but not to culture or anything of the sort. Instead, morals are relative to whatever suits them best at the time, and whatever they are told by "authorities" of high symbol/object value. They do not believe the values and morals of others are equally valid to theirs (stage 3), nor do their actions suggest any belief in a consistent objective morality, warped or otherwise (stage 1 and 2). Instead, their morals are relative to whatever their own pseudo-reality is, whatever is to their benefit, and this itself mainly stems from the aforementioned authorities. And note that someone may be, say, a stage 2 monotheist when it comes to religion, but a stage 4 on morality, and so on.
"Whataboutism" is another illustration of moral Postmodern manipulation. Say a person is telling you how evil the current president of the U.S. is because they do X. You ask, "what about the fact that your favorite president did X too, were they also evil?" The Postmodernist will then say you are engaging in "whataboutism." To one who accepts Moral Realism it is immediately clear why the question is valid though: the answer determines if the person is truly opposed to X or simply using it against those they don’t like, special pleading. Postmodernists simply believe whatever they need or want to at the time to support their own biases, not that X is actually immoral.
Our paper money is another example of stage 3, “pretense of reality.” The paper money system is entirely theoretical, in reality the paper is worth very, very little. It's just tied to this conceptual system that, were it to be cast aside, would make all cash meaningless paper. Stage 1 would be things like services, sustenance, shelter, useful things, symbols that were thought to impact reality, etc., objective things all people need. Stage 2 is illustrated by gold, we give it meaning beyond what it has, but it's a real thing with a limited amount of it in the world, you cannot get trillions in debt just printing new gold into existence as with stage 3 cash. And for stage 4+, what better example than NFTs and Bitcoin, or views, likes, and upvotes?
Social media gives us insight into the world of stage 4 / Postmodernism. All the big-name forums or social media platforms, as well as many smaller ones, are oversaturated with advertisements, these new religious symbols and their new valuable objects, to the point where advertisers choose which platforms or outlets survive and which crash and burn. Whole sites wield the power to silence dissenters of whichever ideologies they find unappealing. In many cases people are extremely limited in the number of characters they can use at once, making true discourse impossible. People live entirely fake lives to instill jealousy in others, who go on to lie to themselves and others as well, and groupthink is encouraged through voting systems which create hiveminds and drive out any independent thought. All these fit with Baudrillard’s fourth stage - none of this is reality. Consumerism is objectively less valuable than individuation and freedom, it is not a valid way to live life, it only wastes life, time, and resources. Human thought is not limited by a character count, this does not describe reality in any way, instead creating a new "reality" where any idea longer than a few sentences is a "word salad" and cannot hold one's attention. There are fewer and fewer "great thinkers," and they are not the ones being heard and viewed. The endless, manufactured, touched up selfies, vacations wasted taking pictures instead of living, time lost in the imagery rather than the real event - this is not objective reality. It not only rejects reality but twists and perverts it, replacing it with a manufactured (simulated) one.
Cancel culture is another unfortunate offspring of Postmodernist thought. Due to the power held and used by the creators and maintainers of all these stage 4 images and objects, "reality" is now defined by such entities. A famous actor was fired from all his roles including a massive franchise on mere accusations of abuse, before the crimes were even brought to court (where it turned out things were not so clear cut). If it can happen to a rich, beloved movie star, imagine what could happen to you. I am not suggesting you feel bad for a billionaire who helps fabricate reality, nor do I believe we have a great and trustworthy justice system in place. All I want to illustrate is how a mere accusation led to guilt and punishment because corporations and the more popular political party said they were guilty, and culture followed blindly, before it even reached the justice system at all. Even in cases where someone ends up being guilty, they cannot be found guilty before investigation and judgment. But this does not matter in a world where reality is whatever is most popular at the time.
All forms of media contribute to this, there is no longer any reality in culture outside of the images and realities created for us, created to distract us from this disturbing rejection of reality. Games, shows, movies, children’s content, fiction and non-fiction works, governments, news outlets… not every single individual instance of these may be wholly negative, but the positive ones are becoming more and more rare. I’ve found an interesting source of philosophy on this matter in the poetry of Jim Morrison, famously known as the singer of The Doors, whose father was all too familiar with the fabrication of reality. Morrison wrote about how the powers that be use content from films to museums (where we simulate history) and everything in between to blind citizens to their power over us, our values, even our own meanings regarding life. He feared that humans had become simple spectators, staring blankly into the screen, letting it write their reality for them. He even predicted the "meta" nature of our modern culture, where everything has become self-referential, filled with cameos and easter eggs, dead actors resurrected and old ones de-aged, because media-created reality is now the only reality. All it can reference is itself, lest it shatter the illusion or acknowledge reality. Just look at how our culture cannot even create new content, just remakes, sequels, shared universes, etc.
"There are no longer “dancers,” the possessed. The cleavage of men into actor and spectators is the central fact of our time. We are obsessed with heroes who live for us and whom we punish. If all the radios and televisions were deprived of their sources of power, all the books and paintings burned tomorrow, all shows and cinemas closed, all the arts of vicarious existence… We are content with the “given” in sensation’s quest. We have been metamorphosized from a mad body dancing on hillsides to a pair of eyes staring in the dark." - Jim Morrison
Another great example of postmodernism is the idea of secularism, that we can separate the public from the religious, or that there are actually people who have no religion whatsoever. This rejects the reality that religion applies to many aspects of life, that someone who is non-theistic or simply “spiritual” still is often religious. For example we can look to sports, where all sorts of weird rituals and ceremonies take place that have nothing to do with the layman understanding of religion, gods, the divine, etc, but are studied as such by religious scholars nonetheless. It can even tie back to the Disneyland example, such as how we pretend America is a secular country, or delude ourselves into thinking the hateful Atheism of France (or places like the USSR before it) is somehow not its own form of religion. In stage 1 we recognized there was no separating the spiritual and religious from daily life. Stage 2 keeps this mostly in place but twists it to fit monotheism. It's not until stage 3 that this really changes to keeping religion “private,” and stage 4 flips the whole thing on its head to where the state and corporations have become god, and the gods have become fantasy.
Postmodernism has even seeped into the WLHP to a great extent. For example, with the identification of the Christian entity Satan with all sorts of beings that have no correlation to him. The Satanist who says that The Devil is Setesh, the Serpent, Prometheus, or any other such deity is placing objective reality on the backburner in favor of a popular cultural meme - that all these beings are Satan, despite their histories, characteristics, mythologies, etc. It is Postmodernism which allows certain groups from the late 1900s to claim absurd things like being the first and only Satanists with no regard for objective reality, or which allows organizations to claim the title of Romantic Satanists when their values and acts fly in the face of that literary movement. It's why people who think they are on the WLHP can still fall for things like Physicalism against all evidence and reason. It's how occultists can create completely made up identities for themselves that, even after being exposed as fraudulent, are still parroted blindly by their followers. And in a wider sense it applies to modern polytheism overall, where new age, fluff bunny occultists come in changing polytheism to monotheism, or saying all male and female goddesses are just a manifestation of duo-theism. There is no escaping Postmodern irrationality.
Our symbols of the divine, of deeper spiritual meanings and truths, of a reality beyond this one, have all been replaced with corporate logos, meme templates, and easter eggs. Like me, many others also have altars in every room of the house, their altars are simply shrines to brands, consumer content, companies, political parties, famous actors, etc. The utility of an object no longer defines it, but instead it is the fabricated social status a thing is supposed to create, such as an uncomfortable designer chair being ten times the cost of a more comfortable and practical one. If your car can reliably get you place to place, but isn’t sporting the right hood ornament, or a fresh coat of paint, all the fancy add ons and a high floor price, then the object simply is not as valuable as if it had these entirely unnecessary things, and therefore the individual themselves is judged as less valuable. Two identical shirts can vary in price by hundreds of dollars based solely on the name printed on the tag inside. All of these values are entirely manufactured and completely detached from objective reality.
Perhaps worst of all is that people and objects have become harder to tell apart, as best exemplified with celebrities. They are fake people with false personalities who we are supposed to see as the ideal human beings. All of their flaws are edited and filtered out, and then we are condemned for not being on par. To postmodern companies, the individual is literally just an object to be used as a means to an end, a cog in a machine rather than an individual with needs, goals, drives, etc. Politicians are themselves celebrities now, and I do not only mean literal actors running for office, but rather that people cheer for them like they do a rock star, consume their media like it is a drug, defend them as if they were their favorite comic character… What gives these politicians and celebrities their power? An association with the new system of symbols and objects of value, the system which disregards reality all together in order to encourage things like Consumerism and obedience.
Postmodernism has an influence over almost every aspect of our lives. It encourages people to believe any fleeting thing they want, or more often are told to want, is of foremost importance or value. It allows constant advertising to empty us of any "inconvenient" meaning or value and fill the void with Consumerism and material things, or to fill it with work lives that are ultimately pointless and amount to nothing more than some conceptual material wage (money itself not even being "real"). The value of objects defines and overtakes the value of the individual. A disregard for objectivity means a disregard for the scientific method itself, allowing science to become a process of authoritarianism at worst and democracy at best, a process of media propaganda rather than a quest for truth. Whatever facts benefit the high-object-value people and the symbols they associate with are true, and facts which do not are false, being able to change at the drop of a hat as needed.
Postmodernism is clearly the natural outcome of our move from profound reality to a fabricated simulation of reality created to control, stifle, and subdue human beings… an immoral and dangerous metaphysics too blind to see that without any objective reality nobody can ever be correct, including themselves.