Suddenly they're making the false racism accusations and opposing free speech.
It honestly wouldn't surprise if everything flipped, it already has done, the way American politics seems to work is that one side must completely oppose the other side on every topic, enlightened centrists are cast to the gutter because division sells and unfortunately when America farts….

Hey everyone,
I stumbled upon this fascinating website that delves deep into the realm of Health Economics and Outcomes Research (HEOR), and I thought I'd share it with you all.
Link: Health Economics and Outcomes Research
HEOR is a crucial field that evaluates the value of healthcare interventions by considering their costs and outcomes. It's essentially about understanding the economic impact and effectiveness of various healthcare treatments, policies, and programs.
SG Analytics seems to offer a wealth of resources and insights into HEOR, covering topics such as:

1. Cost-effectiveness analysis: Understanding how much bang we're getting for our healthcare buck.
2. Real-world evidence: Examining data beyond clinical trials to understand how treatments perform in everyday settings.
3. Market access strategies: Assessing how to bring innovative treatments to patients while considering economic and policy challenges.

Whether you're a healthcare professional, a researcher, or just someone interested in understanding how healthcare decisions are made, this website seems like a goldmine of information.
Has anyone here delved into HEOR before? What are your thoughts on its significance in shaping healthcare policies and practices?
Looking forward to hearing your insights and experiences!

Conquering the IELTS Speaking Test can feel like scaling Mount Everest – daunting, challenging, but ultimately rewarding. For those in Faridabad aiming for a high score, effective speaking test practice is crucial. But with so many options available, how do you find the best approach? Fear not, aspiring test-takers! This guide unveils the secrets to mastering IELTS speaking test practice in Faridabad.
Embrace Structured Learning with IELTS Coaching
While self-study has its merits, structured learning offered by reputable IELTS coaching institutes near you in Faridabad can be a game-changer. Experienced trainers provide a clear roadmap, demystifying the exam format, question types, and effective test-taking strategies. They'll guide you through all parts of the speaking test – the introduction, individual long turn (monologue), and two-way discussion.
Benefits of Coaching:

• Expert Feedback: Trainers provide personalized feedback on your speaking skills, highlighting strengths and identifying areas for improvement. This targeted approach allows you to focus on your weaknesses and maximize your score.
• Mock Tests and Exam Simulation: Coaching institutes conduct mock speaking tests that mimic the actual exam environment. This allows you to practice speaking under timed conditions, manage test anxiety, and develop a clear speaking style.
• Structured Practice Materials: Many institutes offer a treasure trove of practice materials including sample cue cards, topic discussions, and recordings of successful speaking responses. These resources provide valuable insights and help you build a strong speaking repertoire.

Finding the Perfect IELTS Coaching Match:
Not all coaching institutes are created equal. When searching for "IELTS coaching near me" in Faridabad, consider factors like:

• Trainer Qualifications: Look for trainers with extensive experience in IELTS speaking test preparation and proven success records.
• Class Size: Smaller class sizes allow for more personalized attention and opportunities to practice speaking.
• Course Options: Choose a course that aligns with your learning style and schedule, offering options such as weekday evenings or weekend classes for working professionals.

Don't Discount the Power of Self-Practice:
Coaching isn't the only route to success. Here are some effective self-practice strategies you can employ in Faridabad:

• Find a Speaking Partner: Collaborate with a friend, classmate, or online language partner to practice speaking regularly. Discuss diverse topics, ensuring fluency and a natural flow of conversation.
• Utilize Online Resources: The internet is a goldmine of IELTS speaking practice resources. Explore websites, forums, and apps offering sample cue cards, mock tests, and pronunciation tutorials.
• Record Yourself Speaking: Record yourself speaking about various topics on your phone or computer. Listen back and identify areas for improvement, focusing on fluency, vocabulary, and pronunciation.

Remember: Consistency is key! Regular practice, whether through coaching or self-directed methods, is paramount for success.
Beyond the Basics: Sharpening Your Skills

• Develop Fluency: Strive for smooth and effortless speech, minimizing filler words and pauses. Practice speaking at a natural pace and maintain eye contact with your imaginary examiner (or recording device!).
• Expand Your Vocabulary: Impress the examiner with a diverse range of words. Read English newspapers, articles, and watch English movies to expand your vocabulary and learn how words are used in context.
• Master Pronunciation: Focus on clear and accurate pronunciation. Identify common pronunciation pitfalls for your native language and practice tricky sounds.

Conclusion:
By combining structured coaching with self-directed practice, you can conquer the IELTS speaking test in Faridabad. Remember, mastering the art of confident, articulate conversation is key. So, take the first step today! Search for "IELTS coaching near me," explore online resources, and embark on your IELTS speaking test practice journey. With dedication and the right approach, you'll be well on your way to achieving your target score and unlocking a world of opportunities.

For the past few years, I've been on a wild ride, starting (and successfully running) 8 different businesses. Along the way, I've devoured countless books, experimented like crazy, and even cracked the $1.5 million yearly revenue mark. Not too shabby, right?
But the most valuable lessons haven't come from textbooks - it's the trenches, the hustle, the real-world experience that truly equips you. That's why I'm here - to share the no-BS knowledge I've gained to help you start your business and avoid the pitfalls I stumbled into.
TL;DR: If you’ve got your business plan ready, and are ready to officially launch your business, Tailor Brands can help you with business registration, branding, and getting your website up and running.

Step 1 - Pick a Business Idea

Let's ditch the "follow your passion" cliche for a sec. Sure, loving what you do is important, but a successful business also needs two ingredients: profitability, and skills.
Think about it: being passionate about music is awesome, but if singing isn't your forte, building a music career might be tough. Same goes for that handmade soap dream in a town saturated with sudsy shops. Competition is fierce, so replicating what others already do is a challenge.
Finding Your Business Niche:

• What are your passions and pet peeves? Can you create a solution that makes life easier for people who share your frustrations?
• What are you naturally good at? What do people seek your advice on?
• Imagine a 5-minute speech on any topic. What would you talk about?
• What have you always wanted to do but lacked the resources?

These can all lead to a golden business concept. Even if you have a starting point, these questions can help you refine and solidify it. Remember, your idea doesn't have to revolutionize the world. Improving on existing products or creating digital products with minimal overhead are great options too!
Choosing Your Business Model:
Before diving in, consider these factors:

• Funding: How much dough do you have to invest?
• Time Commitment: Can you be a full-time entrepreneur, or will this be a side hustle?
• Work Location: Do you dream of a home office, or is a dedicated workspace your jam?
• Interests and Skills: What sparks your passion and what are you naturally good at?
• Scalability: Do you want a slow and steady growth, or an explosive launch?
• Support System: Who's got your back as you launch your venture?
• Partnerships: Are you a lone wolf, or a team player?
• Franchise Opportunities: Does a pre-established system appeal to you?

Step 2 - Research the Market

If the market research says your product is everywhere, you gotta niche down. Take cleaning services for example. Forget general cleaning - maybe you specialize in pet messes or tackling garage nightmares. See where I'm going?

Step 3 - Get your Business Plan Ready

Having a business plan shows you've got a thought-out strategy, not a guessing game. Planning helps you spot potential problems before you invest a ton of time and money. And it can help you track your progress and make sure you're on the right path.
What to Include:

• Executive Summary
• Company Description
• Market Analysis
• Organization & Structure
• Mission & Goals
• Products or Services
• Marketing Plan
• Financial Plan

It doesn’t have to be a 50-page book. Just having these important sections defined will give you a great business plan.

Step 4 - Choose Your Business Structure

Choosing a business structure depends on how much paperwork you want to deal with, how much personal liability you want to risk, and how you plan to grow your business.
Here's a quick breakdown:

• LLC: Easy to set up, limited liability protection, but more paperwork than a sole proprietorship.
• LLP: Similar to LLC but for licensed professionals, easy to form, limited liability protection, but partners are liable for malpractice.
• Sole Proprietorship: Easiest to form, full control, but owner is personally liable for all debts.
• Corporation: Limited liability protection, complex to set up, double taxation (can be a plus in some situations).

Services like Tailor Brands or Northwest Registered Agent will do a great job to get your business registered officially.

Step 5 - Register Your Business and Get Licenses

• Pick a Business Name: Make it catchy and unique, and check for domain name and trademark availability.
• Register Your Business & Get an EIN: File with your state and get a registered agent. You'll also need an EIN (Employer Identification Number) from the IRS for most businesses.
• Licenses & Permits: Research the licenses and permits required for your specific industry and location. This might involve your local government or an attorney.

Step 6 - Plan Out Financials

• Bank Account: Open a separate account for your business to keep finances organized.
• Bookkeeping: Decide on software or hire a bookkeeper to track income, expenses, and generate reports.
• Break-Even Point: Figure out how many sales you need to cover your costs (fixed costs + variable costs).

That’s about it. I could go more in-depth with scaling and growing your business but let’s leave that for another day. Before I end this post, I just want to add some personal tips that I’ve learned the hard way.
Focus on your strengths and delegate the rest. You can't be an expert in everything, so find reliable freelancers or agencies to handle tasks outside your skillset. This will free up your time to focus on what you do best and avoid burnout.
Embrace the launch and learn as you go. Don't wait until everything is perfect before you start. Launch your business and iterate based on customer feedback. The most valuable lessons often come from making mistakes and adapting.
Outsource for efficiency and expertise. Find trusted partners to handle tasks like accounting, marketing, and content creation. This allows you to access specialized skills without the overhead of hiring full-time employees.
Aim for premium value. Consider setting higher prices in your market. This can lead to better profit margins and a more manageable client base, as high-value clients often require less hand-holding.
Pay yourself first. Don't wait for the "right time" to take a salary. Make your business profitable from the start and ensure you're financially rewarded for your efforts.
Build a sustainable business. Prioritize creating a system that doesn't require excessive working hours. Your business should support your lifestyle, not the other way around.

Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn

• Definition of Marketing
• Market Research, Competitor Analysis and Defining Your Target Market
• Brand Identity and How to Create Your Branding
• Go-to-Market Strategy and Defining Your Marketing Strategy
• Inbound and Outbound Marketing Channels
• Marketing Plan Template
• FAQs

Definition of Marketing

American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source
What do you see here?

1. Marketing is not about activities, it contains activities, set of institutions and process.
2. Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
3. In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.

Let’s summarize what marketing definition for a Shopify store. Marketing will create, communicate, deliver and exchange offers that have value for customers. As you can see main subject in here is customers. Because of this, I’ll put customers as the center of this guide. Everything we’ll do has to something with them.

Market Research, Competitor Analysis and Defining Your Target Market

This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.

Market Research

How can we do the market research?
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.

Competitor Analysis

When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.
Now it’s time to analyze them.

1. Checkout their branding strategy.
2. What are their value propositions?
3. What is hot about them? Return guarantee, free shipping etc.
4. What is not hot about them? Poor product or store design, low UX on the website, etc.
5. What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
6. Are there any partnership or influencer program they’re running?
7. What is their Google/YouTube campaign strategy? Check it here.
8. What is their Facebook/Instagram campaign strategy? Check it here.

Create a spreadsheet with all of this information. We’ll use this when working on positioning and marketing strategy.

Define Your Target Market

What do you say about our target market? Can all of new parents be our target market?
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics

• Age: 25-45 years old
• Gender: Primarily women, but also some men
• Education: College degree or higher
• Income: $75,000+ per household
• Location: Urban areas
• Occupation: Professionals, entrepreneurs, stay-at-home parents

Psychographics

• Values: Health, wellness, sustainability, social responsibility
• Lifestyle: Active, eco-conscious, family-oriented
• Interests: Organic food, natural products, children’s activities
• Media consumption: Social media, parenting blogs, magazines
• Shopping habits: Researches purchases thoroughly, values quality over price

Pain Points

• Concerns about harmful chemicals in baby clothes
• Difficulty finding stylish and affordable organic baby clothes
• Wants to make sustainable choices for their children

Needs

• High-quality, organic baby clothes that are safe and healthy for their children
• Unique and stylish designs that make their children look and feel good
• A brand that shares their values and commitment to sustainability

Buying Behaviors

• Researches products online before making a purchase
• Reads reviews and testimonials from other parents
• Shops at specialty stores and online retailers
• Willing to pay a premium for quality and sustainability

After creating ICP, it’s important to spend some time on empathy map. Don’t forget to check it, too.
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.

Brand Identity and How to Create Your Branding

I’ll follow the American Marketing Association (AMA) in here too.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.

1. Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
2. Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
3. Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
4. Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.

Go-to-Market Strategy and Defining Your Marketing Strategy

So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.

Go-to-Market Strategy

Let’s say you recently launched your Shopify store or add a new line of products.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;

• Free shipping until X date.
• 5 different boy and girl bundle with 40% OFF to try our products.

Marketing Strategy

This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
AIDA Sales Funnel Framework
Now we can continue with our hypothetical store example. We’re selling high-end, organic baby clothes on our store. We crafted our ICP, empathy map, work on branding and created our story.

Example Marketing Strategy

First step we’ll work on attention step. Our focus is getting attention of our target market attention.
We can create a educative e-book like “7 Harmful Chemicals Commonly Used in Baby Clothes and How to Avoid Them” and run some campaigns targeted new parents on social network (Facebook, Instagram or YouTube)
This ads will land on a landing page that gives brief information about why we should pay attention to chemicals in baby clothes for our little ones and make a promise like “I spend my last 5 years about researching chemicals on baby clothes and prepare this book for you and your little one”. Also there can be a quick video about our story explaining our expertise in this field and why we’re building this brand.
We can ask for their email address to share the book with them. When they enter their email address, we’ll send them this ebook.
After first email with the ebook, we can send a few more emails with easy to digest information about chemicals.
This will create an expertise image on our target customers and start to create a bond with them. Not a bad start, right?
At the same time we can use this content on our social media, right? Quick videos, infographics and posts about the chemicals in the baby clothes.
After getting a few thousands subscribers we can organize a webinar to answer questions. This will also a great content for re-used social media content and creating trust and expert image.
Then we can share a time-limited promotion with this people for a bundle. Like we’re running a campaign and these 5 chemical free baby clothes bundles 10% discounted until next week!
We can send emails about it and use this campaign for remarketing for only people who show interest in our e-book and webinar.
This is a very brief template of marketing plan.
Now let’s take a look at more common one.

• Post product photos on social media with lot’s of hashtags
• Run a Meta campaign without any targeting, land people on product detail page
• Give them WELCOME10 discount if they enter their email address
• Send them 15 emails in the next 5 days to maximize your sales.

It’s time for you. Which one do you want to choose? All of the experts recommending this without even asking who are your customers. Can you believe it?
Don’t forget that marketing strategy is not a hope. It’s a well documented plan of actions designed for turning strangers into customers.

Inbound and Outbound Marketing Channels

Inside the marketing strategy, channels plays a vital role. There are lot’s of ways to group channels. I’ll use most basic one.
Inbound Marketing Channels: With the inbound marketing your customers will find you and start the interaction. Most common channel for inbound marketing is organic search engine optimization.
After creating high quality content, when customers search something online, they can see your articles and first interaction happens.
Outbound Marketing Channels: With the outbound marketing you reach out to customers. Facebook/Instagram/YouTube ads, influencer marketing, display ads, podcast ads can be count in this category.
As you can imagine inbound marketing channels takes lot’s of efforts and time however over the time you’ll have organic marketing channel and it brings you customer without needing any budget.
Outbound marketing channels generally works with advertisement models and you need budgets to run these channels.
Most of time I recommend to start with outbound marketing channels and then invest inbound marketing channels overtime. Don’t forget to check Mastering Paid Ads For Shopify post.
Succesful marketing plans should be supported by high converting growth and conversion plans. Don’t forget to check Growth Guide For Shopify and Conversion Optimization Guide For Shopify too.
to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn

• Definition of Marketing
• Market Research, Competitor Analysis and Defining Your Target Market
• Brand Identity and How to Create Your Branding
• Go-to-Market Strategy and Defining Your Marketing Strategy
• Inbound and Outbound Marketing Channels
• Marketing Plan Template
• FAQs

Definition of Marketing

American Marketing Association defines marketing as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source
What do you see here?

1. Marketing is not about activities, it contains activities, set of institutions and process.
2. Function of marketing is not generating sales. It’s creating, communicating, delivering and exchanging offerings that has value.
3. In this post we’ll focus on Shopify stores marketing. However in the big picture marketing has not limited with companies. Marketing can be done within organization or society.

Let’s summarize what marketing definition for a Shopify store. Marketing will create, communicate, deliver and exchange offers that have value for customers. As you can see main subject in here is customers. Because of this, I’ll put customers as the center of this guide. Everything we’ll do has to something with them.

Market Research, Competitor Analysis and Defining Your Target Market

This is a practical guide for marketing so I want to continue with a hypothetical Shopify stores for each steps.
Let’s say we have a Shopify store that has some high-end, organic baby clothes targeting new parents.

Market Research

How can we do the market research?
Let’s say you have a new Shopify store that has less than 500 order per month. You can hire expensive agencies, expensive experts to research the market, create market reports for you, etc. Even if you do that, I highly suspicious if it helps you.
However you can talk with your new-parent friends. Ask them about how do they decide to buy baby clothes? What they are looking for before completing their purchases? Do they get any expert opinion before making buying decision? How do they search online and what they want to see? Is there any great YouTube channels about this.
Don’t have any friends? Checkout your friends not a new-parents but parents and ask similar questions to them. If you also don’t have them, try to make new born friends. I know how hard it is but let’s be honest here. If you don’t know anybody in your target audience, how do you manage to get know them? All of the successful stores I saw they have direct relationship with their target audience.
When you make your research with real people, then you can extend your project to online. Try to search as they do. What do you find? Deep in dive and take your notes.

Competitor Analysis

When you done this market research, you’ll also see there are some other brands. This is a huge subject but let’s call these brands as competitor for now.
Now it’s time to analyze them.

1. Checkout their branding strategy.
2. What are their value propositions?
3. What is hot about them? Return guarantee, free shipping etc.
4. What is not hot about them? Poor product or store design, low UX on the website, etc.
5. What people think about them? Google reviews, Trust pilot reviews, product reviews on the store.
6. Are there any partnership or influencer program they’re running?
7. What is their Google/YouTube campaign strategy? Check it here.
8. What is their Facebook/Instagram campaign strategy? Check it here.

Create a spreadsheet with all of this information. We’ll use this when working on positioning and marketing strategy.

Define Your Target Market

What do you say about our target market? Can all of new parents be our target market?
Nope, it can’t. You need to deep dive into your market and find a sub-segment, a niche that will need your products much better than anybody else and afford it easily.
This is what I called ideal customer profile (ICP). Check out what is ideal customer profile and how to create your ideal customer profile posts to learn more about the concept.
For our hypothetical store, ICP can be something like this;
Demographics

• Age: 25-45 years old
• Gender: Primarily women, but also some men
• Education: College degree or higher
• Income: $75,000+ per household
• Location: Urban areas
• Occupation: Professionals, entrepreneurs, stay-at-home parents

Psychographics

• Values: Health, wellness, sustainability, social responsibility
• Lifestyle: Active, eco-conscious, family-oriented
• Interests: Organic food, natural products, children’s activities
• Media consumption: Social media, parenting blogs, magazines
• Shopping habits: Researches purchases thoroughly, values quality over price

Pain Points

• Concerns about harmful chemicals in baby clothes
• Difficulty finding stylish and affordable organic baby clothes
• Wants to make sustainable choices for their children

Needs

• High-quality, organic baby clothes that are safe and healthy for their children
• Unique and stylish designs that make their children look and feel good
• A brand that shares their values and commitment to sustainability

Buying Behaviors

• Researches products online before making a purchase
• Reads reviews and testimonials from other parents
• Shops at specialty stores and online retailers
• Willing to pay a premium for quality and sustainability

After creating ICP, it’s important to spend some time on empathy map. Don’t forget to check it, too.
Now we know our baby clothes Shopify store market, customer’s buying process and our ideal customer profile.

Brand Identity and How to Create Your Branding

I’ll follow the American Marketing Association (AMA) in here too.
First look at brand definition. AMA defines brand as “any distinctive feature like a name, term, design, or symbol that identifies goods or services”.
Branding is for creating and managing your brand’s identity. It involves your mission, values, culture and public image.
I’m not an expert on brand, but I know how branding can be effective for your conversions and performance. Here are some checklist for you.

1. Design consistency is the key. Your visual identity should be consistent across social media, Shopify store, emails, product detail pages, etc.
2. Copy consistency is the key. Your communication style should be consistent across social media, Shopify store, emails, product detail pages, etc.
3. Experience consistency is the key. Let’s say your brand looks like a high-end brand and when a new visitor visit your store first they see is an annoying popup saying want to get 10% OFF. This is simply how to destroy your brand.
4. Craft a story and stick to it. What makes you create this brand? Faces behind the brand. This is a huge leverage for creating trust and building bonds.

Go-to-Market Strategy and Defining Your Marketing Strategy

So far we identified our target market and ideal customer profile. Check out competitors and creates the branding for our store.
Now it’s time to work on go-to-market strategy and crafting our marketing strategy.

Go-to-Market Strategy

Let’s say you recently launched your Shopify store or add a new line of products.
You need a plan to introduce your store or new products to the market. This is what we called go-to-market(GTM) strategy.
Main goal of the GTM is letting people know that there is a new brand or product line. It’s similar to launch marketing. Key message here is there is a new products/brand launched and it offer the best for you. Give it a try, you’ll love it.
All of your messages and communication should be parallel to this process.
Our focus is convincing people to try our products/brand. So I always offer a special campaign just for the launch to give people to a reason to try your products/brand.
For our hypothetical Shopify store we can run a special campaign for launch like;

• Free shipping until X date.
• 5 different boy and girl bundle with 40% OFF to try our products.

Marketing Strategy

This is your plan of actions to sell or advertise your products. Now we can talk about selling part of the marketing.
Let’s say you have GREAT advertising creatives and a huge budget and just spending it. Don’t wait to crack the code and having lot’s of sales.
Your marketing strategy should be follow sales funnel. If you don’t have a high-converting sales funnel, you can’t expect people to buy from you. Check out How to Build High Converting Sales Funnel For Shopify post.
This article first published at MarketingLib.
Don't forget to check Growth Suite on Shopify App Store.

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I am a writing my masters thesis, should have finished today but we are nowhere near done.
We were forced to write in pairs and my thesis partner is not doing much, except fights me on everything. She has been pretty much free riding this whole thesis. I mean she did some work but she usually does the work very poorly or does something completely different than we were talking about. What she did okay was transcription of interviews.
Like a month ago she asked me what is our topic, after it has been approved and talked with our supervisor and right now we were doing thematic analysis to code interviews. I described the process in the paper I clearly stated that we are doing inductive approach and she did deductive, so the whole coding she did was just useless.
My uni has never done anything about free riders when the issue was brought up at previous projects and I guess technically she could also argue that she did things.
I am just really exhausted about writing my part and fixing hers and I don’t know what to do about this situation. Anyone was in the similar situation what did you do?

Not my text, resposting:
https://www.reddit.com/UFOs/comments/1crmb60/that_ww2_ufo_footage_is_possibly_narrated_by/
Props to for pointing this out!
And for this post.
Listen to the audio starting from :20 seconds up until :50 seconds on that clip that has been making the rounds. Grusch has a very particular inflection and pauses with “ahhh”, during that timeframe he does that about 3 times. He has a particular speech pattern that would be hard to disguise even with modulation.
Now listen to his opening statements here at the start from :10 to :35 he does the exact same type of inflections as in the distorted audio! Listen to them back to back, once you recognize the vocal patterns in his voice, the modulation does not hide that it is him. Why/how would RegicideAnon have a video that Grusch narrated???
Edit: this is the WW2 Archive Footage I am referring to
Edit2: pointed out his T’s also sound the same. In the opening statements at 1:08 you can hear how he ends “Current” and it ends very similarly to how he ends “It” and “Compensate” at :35 in the archived footage.
Edit3: Do Up/Downvotes affect post visibility? I only ask since from when I posted this almost an hour ago it has sat at 0, which is kinda strange that it’s being downvoted so heavily?
EDIT4: Okay so this one is a little weird, and very tinfoil-y I admit, but I feel I should point this out: Here is David Grusch’s resume
Note that during the timeframe this video was released, and around the time that MH370 occurred, David was:
July 2014 – December 2016, Adjunct Professor, School of Security and Global Studies, American Public University System (APUS)
• Undergraduate school professor developing technical coursework and program plans. Expertly instructed courses in the Intelligence Studies track, to include open source/social media analysis, signals and imagery analysis, and research methods.
December 2013 – March 2016, Chief, Intelligence Integration Division, Space Security and Defense Program (SSDP), Reston, VA (USAF Active Duty)
• Lead military intelligence officer for the SSDP Director, a member of the Senior Executive Service (SES) advising the Deputy Secretary of Defense (DEPSECDEF), Principal Deputy Director of National Intelligence (PDDNI), and National Security Council (NSC). Coordinated sensitive Multi-INT collection activities and modeling/simulation to support national space security objectives and advanced NSG programs. SSDP intelligence lead for the standup of the National Space Defense Center (NSDC).
It’s possible that during his time at the university he was analyzing and restoring WW2 archival footage? In order to verify this we’d have to find someone that knew him around that time frame to confirm or deny that he spoke of this previously.
The second thing that stood out to me was “Coordinated sensitive Multi-INT collection activities and modeling/simulation to support national space security objectives and advanced NSG programs.” I know with the recent MH370 video going around people are saying that if it WAS a hoax it would need to be created with someone with military access and very very expensive and sophisticated equipment. Possible the same equipment used to model and simulate space security objectives and NSG programs? Maybe this was a recreation of an event that the government didn’t see but was told was a possibility?
Edit5: I know many are asking how we know the voiceover wasn’t added recently, unfortunately the link to the video on RegicideAnon’s page on web archive doesn’t work, however another link to the same video was found that was posted to Facebook on September of 2015, that includes the voiceover:
https://www.facebook.com/ufovni/videos/ww2-archive-footage-of-flying-sauce510648672443495/
Thanks to for translating the description on the video:
“The following video was confiscated from the Kodiak Historical Military Museum on September 7th 1993 (the voiceover in the video actually said November 7th 1993). Originally a collection of gradings were donated with no date record or source of recording. In the video a UFO can be seen flying low on an island, alongside the planes as it approaches the runway. The location and date of filming are unknown.”
Interestingly the info about the museum and the collections is not mentioned in the clip at all, suggesting this is either a clip of a longer video or that the poster “Paranormal” somehow got more info with the clip.
Final Edit: I know that some people are in the process of actually examining the audio with professional programs so hopefully soon we’ll have concrete evidence if the voices match, however I want to leave you all and anyone else that stumbles upon the thread with this last bit; check out the following two sections and judge for yourself if this “but” sound exactly the same.
:42-:46 of the WW2 Archive Footage
27:44-27:46 of the NewsNation Interview
Please keep up the fantastic discussion and as always don’t forget to keep reaching out to your state congress representatives to keep the pressure on disclosure! We all deserve the truth, for the betterment of humanity.

Many people believe that the European Union is a happy oasis where one can move freely without any limits.

But if we look at some new laws, we get a very different picture, describing instead an increasingly pervasive and systematic physical surveillance system ready to follow our every step within the European borders.
There are two main areas where the European Union operates this surveillance: air transport within the EU borders and the new Entry/Exit system, which mostly concerns those coming from outside the EU.
It all starts with the Passenger Name Record (PNR), the passenger code to which all data related to air travel and more are linked (including hotel and car rental information if applicable).
The PNR became a surveillance tool with the EU Directive 2016/681, which regulates the use of booking code data (PNR) for the purposes of prevention, detection, investigation, and prosecution of terrorist offenses and serious crimes.
This surveillance does not only apply to those already suspected but to anyone, as also stated by the legislator:
Such controls are developed through the analysis of the information that each passenger provides to air carriers when booking the flight. It is a particularly extensive set of data that allows for significant analysis activities, at the outcome of which individuals who are not necessarily already known to the authorities may be identified but, due to the characteristics of the journeys made, appear worthy of further investigation for terrorism and other serious forms of crime...
More on the topic here, if you want to know more. I write weekly about such topics in my newsletter. It's free to subscribe!

If you wanna talk about any of these topics and wondering why you never find anyone who'd be willing to talk on topics like this, I PRESENT TO YOU, MEEEE
I've become really interested in data, analysis and research and would love to talk to anyone who'd want to talk on any of these topics

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Nagpur, known for its cultural richness, is now a focal point for IT education, particularly in data analytics. Institutes like Uncodemy offer comprehensive courses covering data cleaning, visualization, and machine learning. ProActive IT Services Pvt. Ltd. provides practical training in data visualization and statistical analysis, while SNTI emphasizes experiential learning through live projects. IIDS specializes in advanced topics such as data mining and predictive modeling, facilitating job placements. LiveWire Nagpur offers mentorship from industry experts, accommodating learners of all levels. NIIT Nagpur emphasizes data wrangling and storytelling, fostering a solid foundational understanding.
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So my ex-boyfriend and I (both late 20s) broke up last week and I just don’t know what the fuck I did.
A little context before I get into it because I talked to my therapist about this because I’ve been throwing up and depressed about this for the past week and my therapist said it could help. So I have a friend that I’ll call Diane. Diane (32F) is a REALLY big feminist (I used to be before I met my ex-bf, who was the best thing to ever happen to me and we dated for 2 years). I’ll call my ex Cam. Cam is lovable naive and sees the best in everyone. He has MASSIVE golden retriever and “if he wanted to, he would” energy. Many of my friends say that they want the kind of guy that Cam is, although he can definitely be insecure and paranoid. For the past couple months before this, I’ve kinda gotten back to my feminist nature because a friend of mine Annika (30F) nearly got SA’d and I realized that it’s still my place to stand up for women.
So, for the past couple of weeks, Cam and I have been talking more about feminism and misogyny and, while he’s been pushing back a little bit (he’s more traditional), everything was fine until a birthday party last month where Diane got drunk and went on a whole misandry speech about how men were all evil and worthless, but I didn’t stop her, even when she used Cam’s paranoia as an example as to why “all men suck” and went to describe men in a way where I could tell by Cam’s face that it really bothered him, even though it was very clear that he wasn’t the target audience really (Cam doesn’t have a lazy bone in his body and always does his share of the responsibilities and chores at the house and he doesn’t objectify women, both of those topics being her main points).
Since then until last week, Cam refused to have my help with anything. He did all the responsibilities by himself and treated me like he was my caretaker instead of his partner. Our sex life also fell off a cliff. We usually did it multiple times a day, and then he just completely stopped and when we got into a fight about it, he just said he was tired Scc’s didn’t feel well. Then he just drops the bombshell on me at a dinner after I get off work. I feel hollow and dead. Is this my fault? And how can I get my ex back?

Postgame Thread 5/14/2024

Final Score: Dodgers 6, Giants 4
Purpose of this thread

• Discuss developing baseball action LIVE
  
• Discuss the Giants game
  
• Post hilarious memes / images / gifs / information that may not deserve a front-page post of its own. If it's big news, feel free to do both! This, and the gameday thread, are good places to post your Dodger jokes and memes.
  
• Discuss ANYTHING as long as it follows the rules of conduct.
  

Highlights

Description	Length
Gavin Stone against the Giants	0:07
Bullpen availability for San Francisco, May 13 vs Dodgers	0:07
Bullpen availability for Los Angeles, May 13 vs Giants	0:07
Bench availability for Los Angeles, May 13 vs Giants	0:07
Fielding alignment for Los Angeles, May 13 vs Giants	0:11
Fielding alignment for San Francisco, May 13 vs Dodgers	0:11
Starting lineups for Dodgers at Giants - May 13, 2024	0:09
Bench availability for San Francisco, May 13 vs Dodgers	0:07
Mookie Betts: Home Run Statcast Analysis	0:13
Breaking down Luis Matos' home run	0:13
Breaking down Jordan Hicks' pitches	0:04
Jordan Hicks' outing against the Dodgers	0:22
Breaking down Yoshinobu Yamamoto's pitches	0:04
Yoshinobu Yamamoto's outing against the Giants	0:23
Measuring the stats on Enrique Hernández's home run	0:12
Enrique Hernández's home run through bat tracking data	0:11
Mookie Betts' 50th career leadoff homer	0:29
Shohei Ohtani's line-drive single	0:13
Luis Matos' three-run homer (1)	0:29
Mike Yastrzemski's amazing diving catch	0:28
Shohei Ohtani's infield RBI single	0:24
Masanori Murakami's MLB playing career background	2:02
Gavin Lux's RBI ground-rule double	0:31
Jordan Hicks fans James Outman	0:06
Jordan Hicks' four strikeout start	0:51
Heliot Ramos' RBI single	0:16
Enrique Hernández's solo homer (2)	0:26
Yoshinobu Yamamoto K's Mike Yastrzemski	0:07
Yoshinobu Yamamoto's outing against the Giants	1:24
Will Smith's two-run go-ahead double	0:25
Heliot Ramos is safe at first base after a review	0:49

Nominate your Player of the Game (POTG). Upvote your choice if it's posted, or add your own!
For more off-topic fun, check out /SFGSocial!

🌿 Detailed Overview:
A profound exploration of the Tibetan Buddhist text known as the Bardo Thodol or the Tibetan Book of the Dead. Fremantle delves into the rich symbolism and teachings of this ancient scripture, offering insights into the nature of death, consciousness, and the journey of the soul after death according to Tibetan Buddhist tradition.
🔍 Key Themes and Insights:
Symbolism and Metaphysics: Fremantle elucidates the symbolism and metaphysical concepts presented in the Tibetan Book of the Dead, such as the nature of the bardo states (intermediate states) and the significance of the luminous nature of mind.
Death and Transition: The book explores the process of dying and the experiences of the soul as it transitions through the various bardos, providing a guide for understanding and navigating this profound journey.
Consciousness and Reality: Fremantle discusses the nature of consciousness and reality according to Tibetan Buddhism, shedding light on the interconnectedness of all phenomena and the illusory nature of the self.
Practical Applications: While rooted in ancient teachings, the book also offers practical insights for applying the wisdom of the Tibetan Book of the Dead to contemporary life, emphasizing the importance of living with awareness and compassion.
Cultural Context: Fremantle provides a cultural and historical context for the Tibetan Book of the Dead, highlighting its significance in Tibetan Buddhist culture and its relevance to the human experience of death and transcendence.
Audience Takeaway:
"Luminous Emptiness" serves as a comprehensive guide for those seeking a deeper understanding of Tibetan Buddhist philosophy and the teachings of the Tibetan Book of the Dead. It offers valuable insights for individuals interested in death and dying, consciousness studies, and Tibetan Buddhism, providing a bridge between ancient wisdom and modern understanding.
💌 Your Experiences and Reflections:
Have you explored the Tibetan Book of the Dead or engaged with Tibetan Buddhist teachings on death and consciousness? How has Francesca Fremantle's interpretation and analysis influenced your understanding of these profound topics? Share your reflections on the luminous emptiness that underlies all phenomena and the transformative power of understanding death in the Tibetan Buddhist tradition.

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