In recent years, low-code development platforms have witnessed a meteoric rise in popularity, transforming the way organizations build software applications. This rapid adoption can be attributed to several key factors, including the growing demand for digital solutions, the need for faster development cycles, and the increasing shortage of skilled developers. In this article, we'll explore the reasons behind the rapid adoption of low-code development platforms and the implications for businesses in today's digital landscape.

The Need for Speed and Agility

In today's fast-paced business environment, organizations are under constant pressure to innovate and respond quickly to changing market demands. Traditional software development methods often involve lengthy development cycles and complex coding processes, which can hinder agility and slow down time-to-market. Low-code development platforms offer a solution to this challenge by enabling developers to build applications quickly and efficiently using visual interfaces and pre-built components. With low-code platforms, organizations can accelerate development cycles, iterate rapidly, and deliver new features and functionalities to end-users at a fraction of the time and cost.

Bridging the Skills Gap

The global shortage of skilled software developers is a well-documented challenge facing organizations across industries. As demand for digital solutions continues to rise, the gap between supply and demand for developers is widening, making it increasingly difficult for organizations to find and retain top talent. Low-code development platforms address this challenge by democratizing the software development process and empowering citizen developers, business analysts, and other non-technical users to build applications without extensive coding knowledge. By lowering the barrier to entry and expanding the pool of potential developers, low-code platforms enable organizations to scale their development efforts and tackle a broader range of projects.

Empowering Citizen Developers

One of the most significant drivers of low-code adoption is the rise of citizen developers—non-technical users who possess domain expertise and a deep understanding of business processes but lack traditional coding skills. Low-code platforms empower citizen developers to participate actively in the application development process, allowing them to create and customize enterprise applications to meet their specific needs without relying on IT departments or external developers. This democratization of development enables organizations to unlock the full potential of their workforce, drive innovation at the grassroots level, and accelerate digital transformation initiatives across the enterprise.

Meeting the Demands of Digital Transformation

Digital transformation has become a strategic imperative for organizations looking to stay competitive and thrive in today's digital economy. However, traditional software development approaches often struggle to keep pace with the rapid pace of technological change and evolving customer expectations. Low-code development platforms provide a flexible and agile framework for driving digital transformation, allowing organizations to modernize legacy systems, build customer-facing applications, and innovate rapidly in response to market dynamics. By harnessing the power of low-code platforms
, organizations can accelerate their digital transformation journey, unlock new revenue streams, and deliver exceptional experiences to customers and employees alike.

Conclusion

The rapid adoption of low-code development platforms represents a paradigm shift in how software is built, deployed, and maintained in today's digital age. By offering speed, agility, and accessibility, low-code platforms empower organizations to innovate faster, bridge the skills gap, and drive digital transformation at scale. As low-code adoption continues to grow, organizations that embrace this transformative technology will gain a competitive edge, adapt more quickly to market changes, and unlock new opportunities for growth and innovation in the years to come.
Read more:
Wave maker
Rapid application development platform
Low-code Enterprise application development platform
Low code application development platform or Low code development platform
What is Low code app development platforms
Composable low code isvs
Java-based low-code platform
Composable isvs
RAD studio-Rapid application development software platform
APAAS-application platform as a service
Cloud application development platform
Legacy application modernization services
React-native cross-platform mobile application development platform
Compare Wavemaker vs Outsystems vs mendix vs power apps — low code alternatives and its pricing
New application development platform
Rapid application development model
Low-code for consumable Banking and financial Low-code platform solutions
Internal api vs external apis
Rapid application development vs SDLC
Custom application development platform
Embedded banking and Finance, Low-Code and the Emerging Face of Adaptability
BAAS-Banking as a service
Composable Low-code banking solutions
Telecom low code platform
Alternative to Xamarin and Cordova
Wavemaker
Legacy application modernization platform
Cross-Platform React Native Mobile App Development

The Argentine mushroom market demonstrates steady growth due to increasing demand for healthy food options. With a focus on sustainability and health consciousness, consumers are embracing mushrooms for their nutritional value and versatility. Ongoing advancements in cultivation techniques ensure year-round supply, while favorable climatic conditions facilitate production. Key players in the market prioritize innovation to meet evolving consumer preferences, driving competitiveness. Despite challenges such as fluctuating raw material costs and regulatory constraints, the market is poised for expansion, supported by rising consumer awareness and demand for organic and exotic mushroom varieties.
Argentina Mushroom Market Size and Growth
In 2023, the Argentina mushroom market reached a size of approximately 9.51 thousand metric tons (KMT). This indicates a solid foundation for the industry, reflecting a growing demand for mushrooms within the country. Looking ahead, the market is forecasted to experience significant expansion, with a projected compound annual growth rate (CAGR) of 4.6% between 2024 and 2032. This growth trajectory suggests a steady increase in both production and consumption of mushrooms over the forecast period.
By 2032, the Argentina mushroom market is expected to reach a value of around 14.14 KMT. This growth can be attributed to several factors, including rising consumer awareness of the nutritional benefits of mushrooms, increased focus on healthy eating habits, and advancements in cultivation techniques enhancing production efficiency. Additionally, the market's expansion may be fueled by innovations in packaging, distribution, and marketing strategies to meet evolving consumer preferences. Overall, the projected growth underscores the market's potential for further development and signifies opportunities for stakeholders to capitalize on the growing demand for mushrooms in Argentina.
Argentina Mushroom Market Trends
In the Argentina mushroom market, several trends are shaping its trajectory:
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1. Increasing Health Consciousness: Growing awareness of the nutritional benefits of mushrooms, such as being low in calories and high in vitamins and minerals, is driving consumer preference towards healthier food choices. Mushrooms are seen as a natural and nutritious option, aligning with the rising trend of health-conscious eating habits.
   
2. Demand for Exotic Varieties: Consumers are showing a growing interest in exotic mushroom varieties beyond the traditional button mushrooms. Varieties like shiitake, oyster, and portobello are gaining popularity due to their unique flavors and textures, leading to increased diversification within the market.
   
3. Sustainable and Organic Production: There's a rising preference for sustainably produced and organic mushrooms among consumers concerned about environmental impact and pesticide residues. Producers are responding by adopting eco-friendly cultivation methods and obtaining organic certifications to meet this demand.
   
4. Innovation in Product Development: Market players are innovating in product development to cater to changing consumer preferences. This includes introducing value-added mushroom products like mushroom-based snacks, powders, and extracts, as well as convenient pre-packaged mushroom meal solutions.
   
5. Expansion of Distribution Channels: Mushroom producers are exploring new distribution channels, including online platforms and specialty stores, to reach a wider consumer base. This diversification in distribution channels allows for greater accessibility and convenience for consumers seeking mushrooms.
   

Market Opportunities and Challenges
The Argentina mushroom market presents several opportunities and challenges:
Opportunities:

1. Growing Health Consciousness: With an increasing focus on healthy eating, there's a rising demand for nutritious food options like mushrooms, presenting an opportunity for market expansion.
   
2. Diversification of Varieties: Consumer interest in exotic mushroom varieties beyond the traditional button mushrooms creates opportunities for producers to diversify their offerings and cater to varied tastes.
   
3. Sustainable Production Practices: The trend towards sustainability opens avenues for mushroom producers to adopt eco-friendly cultivation methods and promote their products as environmentally friendly options.
   
4. Innovation in Product Development: There's room for innovation in creating value-added mushroom products such as snacks, powders, and extracts to meet evolving consumer preferences and lifestyles.
   
5. Export Potential: Argentina's mushroom industry has the potential to tap into international markets, leveraging its production capabilities and quality standards to meet the demand for mushrooms globally.
   

Challenges:

1. Production Challenges: Mushroom cultivation is sensitive to environmental factors and requires specific conditions for optimal growth, posing challenges related to climate variability and production consistency.
   
2. Market Competition: The mushroom market faces competition from other food products, both domestically and internationally, requiring market players to differentiate their offerings and maintain competitiveness.
   
3. Supply Chain Management: Ensuring efficient supply chain management, including logistics and distribution, is essential to meet market demands and maintain product freshness and quality.
   
4. Regulatory Constraints: Compliance with regulatory standards and certifications, especially regarding food safety and organic labeling, adds complexity and cost to mushroom production and distribution.
   
5. Price Volatility: Fluctuations in raw material costs, such as substrate materials used in mushroom cultivation, can impact profit margins and overall market stability, requiring careful financial planning and risk management.
   

Market Dynamics
The Argentina mushroom market dynamics are influenced by various factors, including supply and demand forces, consumer preferences, technological advancements, and regulatory frameworks. These dynamics shape the behavior and growth of the market over time.

1. Demand-Supply Balance: Fluctuations in supply, often influenced by factors like weather conditions and production efficiency, can impact market dynamics. Meeting the growing demand for mushrooms while maintaining supply consistency is crucial for market stability.
   
2. Consumer Trends: Changing consumer preferences, such as increased interest in healthy eating and sustainability, drive shifts in demand for mushrooms and their varieties. Market players must adapt to these trends to remain competitive.
   
3. Price Fluctuations: Factors like input costs, seasonal variations, and market competition can lead to price fluctuations in the mushroom market. Understanding and managing these fluctuations are essential for both producers and consumers.
   
4. Technological Advancements: Innovations in cultivation techniques, packaging, and distribution methods play a significant role in shaping market dynamics. Adopting advanced technologies can enhance production efficiency, product quality, and market competitiveness.
   
5. Trade and Export Dynamics: International trade policies, market access agreements, and export regulations influence Argentina's mushroom market dynamics. Exploring export opportunities and complying with trade requirements are essential for market expansion.
   
6. Regulatory Environment: Compliance with food safety standards, organic certifications, and labeling regulations affects market dynamics. Adapting to evolving regulatory frameworks is crucial for market participants to maintain consumer trust and market access.
   
7. Competitive Landscape: The presence of local and international competitors influences market dynamics, driving innovation, price competition, and market differentiation strategies.
   

Competitive Landscape
The key players in the industry includes:

• Micelio Bio (Mu Mushroom)
• Establecimiento Micel SRL
• Hongos Del Pilar S.A.
• La Cuña Sureña
• Porto (Abrantes S.A)
• Blanc Hongos Frescos
• Others

Media Contact
Company Name: Claight Corporation Contact Person: John Walker, Corporate Sales Specialist – U.S.A. Email: [sales@expertmarketresearch.com](mailto:sales@expertmarketresearch.com) Toll Free Number: +1-415-325-5166 +44-702-402-5790 Address: 30 North Gould Street, Sheridan, WY 82801, USA Website: https://www.expertmarketresearch.com Aus Site: https://www.expertmarketresearch.com.au

Pre-seed startup Based in North India , met a VC via mutual connections , seemed very interested in my venture, signed an NDA and have been sharing all the details that he wanted (related to documentation etc) , even modified and changed business plans as per his inputs and request (which were acceptable, not too big a change can live with that no problem) , agreed verbally for providing around $750k as pre seed , pending our progress he wants exclusively for seed round as well (from his verbal talks) later( expected about $10mil) , although he is a verified person and handles a big fund , but he has not yet provided with any documentation (like a term sheet or something) , he says he is doing background processes at his end and will share soon, and today he called me to discuss things further and right now I'm on my way to his office.
Any tips ? What should I expect, what are some things to take care of etc etc.
TIA

Rapid Application Development (RAD) methodology is an iterative and incremental approach to software development that prioritizes speed and flexibility. It aims to deliver high-quality software solutions quickly by focusing on rapid prototyping, iterative feedback, and continuous improvement. The RAD methodology typically consists of four main phases:

1. Requirements Planning:

In this initial phase, the project team collaborates with stakeholders to gather and prioritize requirements for the software solution. Rather than aiming for a comprehensive and detailed requirements specification upfront, the focus is on identifying the core features and functionalities that deliver the most value to the end-users. Requirements are often captured using techniques such as workshops, interviews, and brainstorming sessions. The goal is to establish a shared understanding of the project scope, objectives, and constraints.

2. Prototyping:

The prototyping phase is where the RAD methodology truly shines. Instead of waiting until all requirements are fully documented before starting development, RAD advocates for the rapid creation of prototypes or mock-ups that demonstrate key features and user interactions. These prototypes are typically built using low-code or no-code tools, allowing developers to iterate quickly based on user feedback. By involving end-users early in the process, the project team can validate assumptions, gather requirements iteratively, and refine the solution to better meet user needs.

3. Iterative Development:

Once the initial prototypes are validated, the project moves into the iterative development phase. Here, the development team works in short, time-boxed iterations to incrementally build and refine the software solution. Each iteration typically lasts between one to four weeks and results in a potentially shippable increment of functionality. The RAD methodology encourages continuous collaboration between developers, testers, and stakeholders to ensure that feedback is incorporated promptly, and the solution evolves rapidly based on changing requirements and priorities.

4. Deployment and Feedback:

The final phase of the RAD methodology focuses on deploying the software solution to production and gathering feedback from end-users. Unlike traditional waterfall approaches, where deployment happens only after all development is complete, RAD advocates for releasing smaller increments of functionality early and often. This allows stakeholders to start realizing the benefits of the software solution sooner and provides valuable insights into its usability, performance, and effectiveness. Based on feedback received during this phase, the project team can make further improvements and enhancements to the solution in subsequent iterations.

Conclusion:

The RAD methodology offers a flexible and adaptive approach to software development, emphasizing collaboration, speed, and customer satisfaction. By breaking the development process into iterative cycles of prototyping, development, and feedback, RAD enables organizations to deliver high-quality software solutions quickly and responsively. However, successful implementation of RAD requires strong communication, collaboration, and a willingness to embrace change throughout the project lifecycle.
Rapid Application Development (RAD) methodology is an iterative and incremental approach to software development that prioritizes speed and flexibility. It aims to deliver high-quality software solutions quickly by focusing on rapid prototyping, iterative feedback, and continuous improvement. The RAD methodology typically consists of four main phases:

1. Requirements Planning:

In this initial phase, the project team collaborates with stakeholders to gather and prioritize requirements for the software solution. Rather than aiming for a comprehensive and detailed requirements specification upfront, the focus is on identifying the core features and functionalities that deliver the most value to the end-users. Requirements are often captured using techniques such as workshops, interviews, and brainstorming sessions. The goal is to establish a shared understanding of the project scope, objectives, and constraints.

2. Prototyping:

The prototyping phase is where the RAD methodology truly shines. Instead of waiting until all requirements are fully documented before starting development, RAD advocates for the rapid creation of prototypes or mock-ups that demonstrate key features and user interactions. These prototypes are typically built using low-code or no-code tools, allowing developers to iterate quickly based on user feedback. By involving end-users early in the process, the project team can validate assumptions, gather requirements iteratively, and refine the solution to better meet user needs.

3. Iterative Development:

Once the initial prototypes are validated, the project moves into the iterative development phase. Here, the development team works in short, time-boxed iterations to incrementally build and refine the software solution. Each iteration typically lasts between one to four weeks and results in a potentially shippable increment of functionality. The RAD methodology encourages continuous collaboration between developers, testers, and stakeholders to ensure that feedback is incorporated promptly, and the solution evolves rapidly based on changing requirements and priorities.

4. Deployment and Feedback:

The final phase of the RAD methodology focuses on deploying the software solution to production and gathering feedback from end-users. Unlike traditional waterfall approaches, where deployment happens only after all development is complete, RAD advocates for releasing smaller increments of functionality early and often. This allows stakeholders to start realizing the benefits of the software solution sooner and provides valuable insights into its usability, performance, and effectiveness. Based on feedback received during this phase, the project team can make further improvements and enhancements to the solution in subsequent iterations.

Conclusion:

The RAD methodology offers a flexible and adaptive approach to software development, emphasizing collaboration, speed, and customer satisfaction. By breaking the development process into iterative cycles of prototyping, development, and feedback, RAD enables organizations to deliver high-quality software solutions quickly and responsively. However, successful implementation of RAD requires strong communication, collaboration, and a willingness to embrace change throughout the project lifecycle.
Read more:
Wave maker
Rapid application development platform
Low-code Enterprise application development platform
Low code application development platform or Low code development platform
What is Low code app development platforms
Composable low code isvs
Java-based low-code platform
Composable isvs
RAD studio-Rapid application development software platform
APAAS-application platform as a service
Cloud application development platform
Legacy application modernization services
React-native cross-platform mobile application development platform
Compare Wavemaker vs Outsystems vs mendix vs power apps — low code alternatives and its pricing
New application development platform
Rapid application development model
Low-code for consumable Banking and financial Low-code platform solutions
Internal api vs external apis
Rapid application development vs SDLC
Custom application development platform
Embedded banking and Finance, Low-Code and the Emerging Face of Adaptability
BAAS-Banking as a service
Composable Low-code banking solutions
Telecom low code platform
Alternative to Xamarin and Cordova
Wavemaker
Legacy application modernization platform
Cross-Platform React Native Mobile App Development

So the problem statement is figuring out omnichannel tracking for an edtech company's complex off-the-web efforts of acquisition and monetization.
I'm seeking simple advice on how I can do it most accurately with the least efforts in a short span. Like what's the best method.
They are listed on app store, play store and have a web app. They are also using social media links for driving acquisitions through gradual brand awareness.
I want to be able to perfectly track and monitor all these efforts in a single dashboard.
I am open to suggestions for a single database that is tracking all omnichannel acquisition efforts, advanced data analysis within tracked data and presents all findings within a single point of tracking.
I am also open to suggestions that ensure all my analytics accounts are tracking accurate data to the best of their efforts accurately from micro to macro events, from acquisitions to conversions.
I have looked at tools like Singular, Appsflyer and Apptweak and also found that Google Analytics 360/Adobe Analytics could help, since they provide advanced features such as that query.
I also know UTM tags and GTM tags are a must. Not only that, but I also learned the importance of app linking (deep links) and using looker or power BI.
I also prompted ChatGPT and got this advice:
AppsFlyer offers the most comprehensive system for tracking efforts across web apps, mobile apps (both Android and iOS), and omnichannel tracking with advanced attribution, monetization, and event tracking capabilities. Its ability to integrate with numerous platforms and provide deep analytics makes it particularly suitable for businesses looking to understand and optimize their user acquisition and retention strategies across multiple channels.

Prerequisites of Tracking Systems

• UTM Tags: Essential for tracking the source and medium of traffic consistently across analytics platforms, including when using tools like AppsFlyer, Singular, or any other platform.
• SDK Integration: Necessary for all three platforms to track mobile app user interactions accurately.
• GTM Tags: While not strictly necessary if using these advanced platforms (as they have built-in tag management features), GTM can still be beneficial for managing other web-based analytics and marketing tags.

But, I need professional opinion to understand what's the best way to go about it? Is it to combine all these efforts, or there's another way? I know it might be a comprehensive query, but a professional's elaborate opinion could really save me this project!

Pre-seed startup Based in North India , met a VC via mutual connections , seemed very interested in my venture, signed an NDA and have been sharing all the details that he wanted (related to documentation etc) , even modified and changed business plans as per his inputs and request (which were acceptable, not too big a change can live with that no problem) , agreed verbally for providing around $750k as pre seed , pending our progress he wants exclusively for seed round as well (from his verbal talks) later( expected about $10mil) , although he is a verified person and handles a big fund , but he has not yet provided with any documentation (like a term sheet or something) , he says he is doing background processes at his end and will share soon, and today he called me to discuss things further and right now I'm on my way to his office.
Any tips ? What should I expect, what are some things to take care of etc etc.
TIA

Hello fellow current and potential business owners,
A few months back, I was able to broker a deal with a factory to produce wooden pet beds because I realized there was a market for it. Despite reaching out to some chain stores, all of them were rejections. On the social media side, I was able to promote my products and post contents related to the industry however, it isn't covering to sales, and it is more of to create brand-awareness.
I still believe in my product and need some guidance on how I can better position myself to generate more sales. Your help will be greatly appreciated. Thank you
​

In this post I want to break down how I think about and how I build custom B2B lead gen eco-systems that are designed to engage a cold prospect, educate and help them to then turn into $XX,XXX deals.
I'll share the metrics and best practices from my own experiences from working with around 20 b2b companies with varying deal sizes, starting from $5k marketing packages, to $90k/yr fintech solutions and $200k software dev & IT deals. If you don't agree with my approach, that's fine, there's multiple ways to skin a cat.
Fundamentals are mostly the same and we can split it in 3 main parts.

1. Traffic acquisition
2. Nurture & education mechanism
3. Conversion mechanism.

Where most businesses go wrong is that they try to sell their expensive service to a cold prospect.
That might look like cold emailing and cold "linkedining" (new term) prospects an offer or asking if they're interested in this and that, on the spot.
This is not a good approach for one simple reason - no one want's to be sold to. Not to say that this direct approach doesn't work, for some it works good enough to stay afloat, but it's not something you can use to drive real, inbound interest in your services. Selling to prospects that you get on a sales call from 1 email or DM is extremely hard since you have to do the heavy lifting to educate them on the call and then you also have to sell them.
My goal is to turn this dynamic on it's head. Yes, we want to reach out to cold prospects. Yes, we want to run ads. But not to sell immediately. Rather, we're inviting and getting those prospects into our ecosystem where if they go through your educational materials like reports, case studies, how-to's AND have a real pain, they will come to you to solve it.
Let's break it down.
Traffic acquisition.
There's 2 channels I use to acquire traffic. Sometimes I use both, sometimes one or the other. For the most part that depends on the TAM and what we're selling.
1 - Paid ads (LI and META) are great if you need volume and your deal size varies between $5k - $20k. If you get it right, it's a system that scales easily so you can control demand and growth fairly easily too. It's also very quick and easy to troubleshoot since you can change a variable and see the result in next 3 days.
The ultimate goal of paid ads is to get as many people in your funnel as possible. The only logical way to do it is using lead magnets. Industry specific reports with unique insights that only your ICP would care about, easy-to-code tools that only your ICP would find useful (calculators work great for me), guides and courses made to solve a very specific problem, you get the picture.
We're giving away this free value in exchange for their email address. I can already hear people yelling "But giving away stuff for free only attracts freebie seekers" That's because you don't have a mechanism in place to convert that opt-in into a deal. (I'll go into in the next sections)
To make a great lead magnet I follow this mantra:

1. Has to be industry and role specific
2. Has to solve 1 painful problem for the lead
3. No surface-level, bait-and-switch teasing BS. (using lead magnet as a sales page is a big no-no)

Lead magnet is your chance to build rapport, show your competence and build good will by actually helping your prospects before you ever speak with them. USE IT WISELY. I see many businesses only tease the solution. My advice - give away all your secrets. If you're vague, your leads will think that your approach is basic and you won't capture the interest.
For us, around 20% of lead magnet leads opt-in into the next step of the funnel where we ask much more details. Company name, website, name, phone, etc, etc.
Do this step right and you'll get leads from your ICP opting into your funnel in droves, for cheap.
One little hack I do whenever I launch lead magnet campaigns is create 5-10 lead magnet ideas, create the ads and the landing pages, but don't create the lead magnet itself. Then run ads to those 5-10 lead magnets and see what your cost per lead is AND see what quality leads you attract. My baseline KPI's are sub $15 CPL on the initial launch and 3 out of 10 leads be real, actual companies that fit the ICP.
If you hit that initially, you can reiterate on the ads and the LP and get your CPL way lower.
2 - Cold outreach (LI and email) is great if you're after high ticket or enterprise level deals.
Cold outreach is great for huge target markets and/or very high value accounts. You won't reach Elon Mush through ads, but you could through cold outreach.
Instead of blanket-spamming 10k leads that might or might not need our service we do this.

1. Score companies based on fit (we use AI for this on scale by giving it bad fit examples, medium fit examples and great fit examples while also describing why each is bad, medium or great. Then we ask to output a score from 1-10)
2. For companies that score 7 or higher, look at buying signals. Recent hires, open positions, growth or decline, recent funding, featured in news (why featured in news?) and, of course, technographics.
3. Companies that display positive signals AND are a fit based on scoring, we send a personalized message automatically.

90% of this happens automatically at this point, but don't get confused - it's not AI copy that gets sent out. We have a general template and framework that we base our messages upon and AI fills in the blanks. All that is based on what information we find on the companies and what state they're currently in.
"Hey Adam, saw that Houberz is looking for an engineer with deep understanding of X. I know first hand how hard it is to fill such roles.
I have a case study on how we did Y using X technology, thought you might be interested in giving it a quick read before you pull someone onboard."
This is the general gist of it. Combine it with reaching out to leads that are likely in-market and you'll average 15% reply rates. Blast 10k emails to random list and you'll get 0.5% - 1% reply rates.
That is how we get qualified traffic on the front end.
This is how we convert it into deals.
1.1 - Paid
Once you have people claiming your lead magnet, the magic happens on the thank you page. I've seen many people just have a generic thank you page that does not prompt the next action.
Wasted digital real estate.
Instead of leaving it blank, we either have a call booking page where we pitch a non-sales call that would help fix the lead a specific problem or a signup page for a live workshop.
2nd has higher opt-in rate, but has longer time-to-deal, 1st gives you 1-1 time with high value prospects, but is more expensive..
Ideally, run both. Best of both worlds.
On top of that, when someone opts in and claims your lead magnets, you can then email them on a regular basis as part of your newsletter which gives you another channel to nurture leads and throw offers their way.
2.1 - Cold outreach
As soon as you receive a positive response to your lead magnet offer, you send it over, find that person on LI and connect (so you have another channel and they see that you're a real human) then ask if they're struggling with a specific problem that your service can fix.
If they do, great, share more case studies, share how they could solve the problem themselves and then soft-pitch a meeting in which you propose to "continue the conversation"
For cold, each convo will be different so you will have to come up with helpful and relevant email responses on the fly.
Remember speed-to-lead. The faster you answer, the higher the chance of you pushing the lead to the next step of your funnel.
So do you need both of these acquisition channels? Do you also need to post on Linkedin and dance on Tiktok?
Depends on your business. Generally, the more eyes you have on you, the more deals you'll close. These two channels are foundation for myself and any business I consult, but to supplement that and build credibility, we're also heavily investing in LI organic.
Why? People who watch your ads and engage with your emails will check out your LI eventually. If it's barren, you won't leave an impression. If it's packed with valuable, funny, insightful and humanizing posts, not only your leads will connect with you, but they'll feel compelled to engage.
So it's not one system or another - it's all of them working in cohesion.
Thanks for coming to my ted talk.

Unlocking Your Potential: The Role of Career Specialists
Embarking on a career journey is akin to taking a road trip, complete with opportunities for growth, challenges, and new experiences. Achieving success in one's career involves aligning one's passions, talents, and choices. It can be a daunting task for individuals to pinpoint the ideal career that resonates with their skills and interests, often resulting in suboptimal decisions. Career counselling plays a crucial role in assisting individuals in recognizing their strengths, passions, and capabilities, enabling them to select the most suitable career path from a plethora of possibilities.
Exploring the Importance of Career Counselling: Expanding Horizons
Career counselling helps individuals identify their strengths and interests so they can make well-informed decisions about their future. It is particularly valuable for young people, like students in educational institutions, as it helps them choose the right field of study, college, and career path. In this article, we will delve into the significance of career guidance and the advantages it provides in helping individuals discover a rewarding and meaningful career.
Self-Exploration:
Career guidance helps people explore their interests, values, strengths, and personality traits. By using self-assessment tools and meeting with a career counsellor, individuals can learn more about themselves and identify career paths that align with their unique qualities.
Knowledge of Career Options:
It's essential to keep up with the ever-changing world we live in. Staying informed about the various career paths available is crucial. Career counsellors possess extensive knowledge about different industries, jobs, and professions. They offer valuable guidance on emerging sectors, market trends, and the essential skills required for different careers. This information can greatly assist individuals in making informed decisions about their future endeavors.
Expert Guidance:
Career advisors are professionals who specialize in providing guidance and support on matters related to one's career. They offer tailored recommendations to assist individuals in making decisions about their academic majors, transitioning to new careers, or even embarking on entrepreneurial ventures.
Goal Clarity:
It's extremely important to consider career counselling to clarify our career goals. A counselor can help us set realistic objectives, create plans, and keep track of our progress. By defining our aspirations, we will have a clear direction to follow, increasing our chances of achieving success.


Overcoming Obstacles:
Career counsellors play a vital role in helping individuals overcome obstacles that may be holding them back from achieving success. They provide valuable guidance and access to resources that empower people to overcome challenges and make progress in their professional journeys.
Process of Career Counselling:
Career counsellors assist individuals in overcoming obstacles that hinder their success. They offer guidance and resources to help people conquer challenges and advance in their careers.
Initial Assessment:
Starting a career journey involves evaluating different factors such as educational background, professional experience, hobbies, and goals. This allows the counsellor to tailor the guidance to meet the unique requirements of each individual.
Research and Exploration:
Once individuals have identified their strengths and passions, it's time to explore the wide range of career options available. Career advisors can provide valuable resources such as career databases, industry insights, and informational interviews to help individuals gain a better understanding of different job prospects. This phase of exploration is crucial for narrowing down choices and discovering the ideal career path.
Decision-Making and Planning:
The career advisor helps individuals make informed choices about their careers by exploring different paths, evaluating the achievability of their goals, and developing a comprehensive plan of action. This plan may include furthering education, acquiring specific skills, or finding relevant job openings.
Implementation and Evaluation:
After setting up a plan, it's time to put it into action. Your career counsellor will be by your side to offer support and guidance, giving you advice and feedback throughout the process. They will assist in monitoring your progress, celebrating successes, and making any necessary changes. Scheduled follow-up sessions will keep you focused and driven towards your career objectives.
Finding the Right Career Counsellor
Discovering the Perfect Career Advisor.
Credentials and Experience:
Seek career counsellors with the right qualifications and certifications in career guidance. It's also crucial to consider their experience and proven ability to help clients succeed.
Conclusion
Not sure which career path to take? Just a reminder, getting career counselling doesn't mean you're weak. It's a positive move towards gaining clarity and fulfillment in your work life. By recognizing its value, delving into your passions, discovering various career paths, getting advice from professionals, and establishing clear objectives, you can kickstart a rewarding career journey. Best of luck with your career endeavors!
For more detail - https://www.merementor.com/best-career-counselling-in-chennai

Company Information

Corporate Site
MERCURY REALTECH INNOVATOR Inc. engages in the real estate information platform business in Japan. It provides Realnet, a software as a service type real estate information platform, which include apartment summary and search service, macro summary marketing system, property pamphlet and brochure download service, web marketing solutions, segment DM marketing research, data API, and human resource matching service, as well as Town Mansion Plus, a posting service that enables a detailed condominium segment by utilizing the real estate database. The company also offers Mansion Value, an owner's platform based on the concept of Japan's condominium owners club that provides various functions, such as management of assets and various contacts, viewing pamphlets, and drawings for construction sale; Mansion score, a standard service that quantitatively and objectively evaluates condominiums using data; condominium market price information by area, including average present value, rate of change, and number of units supplied posted for each city, line, and station; and DX support platform for the transformation of business models and associated contributions to business.
Probably a useful company to do business with if you are interested in real estate or own a condo.

Stock Perks

Rights day

End of February, end of August

Details

Membership to the Realnet Mansion Search service, normally 2,000 yen a month. You can use the website and app for this. This service lets you find information for Japanese mansion-style apartment condos, those which are on the market and which have been sold through various types of search filters. You can also do your own research on the properties and take photos and write notes directly into the app for the relevant property. They claim to have over 40,000 properties listed, and the information is entered into a database by their staff and updated daily.

Requirements

100 shares gets you a 6 month voucher to use the service. Since the rights date is every 6 months, you can continue to use the service as long as you keep holding onto the stock.

Comment

Obviously this is an incredibly niche product that only people who are involved in real estate will have any value in, and I'm kind of surprised that what's mostly a B2B platform is being given away as a perk. I suppose that individuals may find the tools interesting to see what properties are available and how the real estate market is doing for certain areas, and if you are in the market to buy a mansion then the data could be valuable.

The allure of summer vacations and festive holidays undeniably boosts the hospitality industry. But what about the off-season? Does it have to be a time of empty rooms and dwindling bookings? Absolutely not! With a strategic and creative hotel marketing plan, the off-season can be an opportunity to attract new guests, generate revenue, and strengthen your brand reputation.
Here at Grow My Bookings, a leading hotel marketing agency, we understand the challenges and opportunities unique to off-season marketing. This blog equips you with a comprehensive plan to transform your off-season from sluggish to successful.
Understanding Your Off-Season:
The first step is to clearly define your hotel's off-season. While some locations have distinct off-seasons (think beach resorts during winter), others might experience a dip in bookings during specific weekdays or shoulder seasons.

• Analyze Past Data: Review past booking trends to identify periods with lower occupancy rates.
• Consider Location & Weather: Factor in your location's weather patterns and typical tourist seasons.
• Benchmark Competitors: Research how your competitors approach off-season marketing.

Crafting a Winning Off-Season Marketing Plan:
Once you've defined your off-season, it's time to craft a targeted marketing plan. Here are key strategies to consider:
1. Target the Right Audience:
During peak season, you likely cater to a broader range of guests. But for the off-season, focus on attracting specific guest segments with interests that align with your hotel's offerings and the off-season experience. Here are some potential off-season target audiences:

• Business Travelers: Attract business travelers with competitive corporate rates, special packages with workspace amenities, and convenient weekday booking options.
• Local Residents: Offer staycation packages for local residents seeking a relaxing getaway close to home. Partner with local businesses for discounts at restaurants or attractions to create a well-rounded staycation experience.
• Weekend Warriors: Entice weekend getaways with romantic packages, family-friendly deals, or themed weekend events (think fall foliage tours or cozy winter retreats).
• Digital Nomads: Cater to the growing trend of remote work by offering attractive long-term stay packages with discounted rates, co-working space access, and high-speed internet.

2. Leverage the Power of Content Marketing:
Create engaging content that showcases the unique appeal of your hotel and surrounding area during the off-season. Here are some content ideas:

• Blog Posts: Write informative blog posts highlighting the advantages of visiting your location during the off-season. Feature articles on local events, hidden gems, and seasonal activities guests can enjoy.
• Social Media Marketing: Share captivating photos and videos showcasing the beauty of your hotel and surrounding area during the off-season. Utilize targeted social media advertising to reach your chosen audience segments.
• Email Marketing: Develop targeted email campaigns promoting off-season packages and highlighting the unique benefits of visiting during this time. Segment your email list to ensure your message reaches the most relevant audience.

3. Create Enticing Off-Season Packages:
Develop irresistible off-season packages that incentivize bookings and highlight the value proposition of your hotel. Consider these components:

• Competitive Rates: Offer discounted room rates to attract guests price-sensitive during the off-season. Bundle room rates with value-added amenities, such as free breakfast or spa treatments, to heighten the package appeal.
• Themed Experiences: Create themed packages that cater to specific interests, such as "Wine & Dine Weekends" partnering with local wineries, or "Fall Foliage Escape Packages" including guided hikes or scenic drives.
• Local Partnerships: Collaborate with local businesses to offer bundled packages that include activities or experiences relevant to the off-season. This showcases your hotel's integration with the local community and creates a more immersive guest experience.

4. Optimize Your Hotel Website & Online Presence:
Ensure your hotel website is optimized for off-season marketing. Here's what to consider:

• Highlight Off-Season Activities & Amenities: Showcase the activities and amenities your hotel offers that are particularly appealing during the off-season.
• Update Your Website Content: Modify your website content to emphasize the benefits of visiting during the off-season. Include clear information on off-season packages and promotions.
• Optimize Your Hotel Listing: Ensure your hotel listing on online travel agencies (OTAs) and travel booking platforms is updated with accurate information about off-season rates and packages.

5. Embrace the Power of Public Relations (PR):
Reach a wider audience by generating positive press coverage about your hotel and the off-season experience. Here are some strategies:

• Press Releases: Issue press releases announcing exciting off-season packages, themed events, or partnerships with local businesses.
• Media Outreach: Proactively reach out to travel journalists and bloggers specializing in your region or target audience. Highlight the unique off-season offerings and experiences your hotel provides.
• Social Media Contests & Giveaways: Run engaging social media contests or giveaways that encourage user-generated content and promote your off-season offerings.

Grow My Bookings: Your Partner in Off-Season Success
Navigating the complexities of off-season marketing can be challenging. Partnering with Grow My Bookings offers several advantages:

• Data-Driven Strategies: Our team utilizes data and analytics to identify underperforming periods and develop targeted marketing campaigns to maximize off-season bookings.
• Content Creation Expertise: Our content creators craft compelling website content, social media posts, and email marketing campaigns that effectively reach your target audience and entice off-season bookings.
• Package Development & Promotion: We assist in creating attractive off-season packages and implementing effective online and offline promotional strategies.
• Search Engine Optimization (SEO) Expertise: We optimize your hotel website and online listings to ensure your hotel appears prominently in search engine results for relevant off-season travel queries.
• Public Relations & Media Outreach: Our team has established relationships with travel media outlets and can help generate positive press coverage about your hotel and off-season offerings.

Transform Your Off-Season from Slow to Sold Out
By implementing these comprehensive strategies and partnering with Grow My Bookings, you can transform your off-season from a period of sluggish bookings to a time of increased revenue and guest engagement. Remember, the off-season presents a valuable opportunity to attract new guest segments, showcase your hotel's unique offerings, and strengthen your brand reputation.
Contact Grow My Bookings today for a free consultation. Let's discuss your hotel's unique needs and create a customized off-season marketing plan that drives bookings and propels your business towards year-round success.
Together, let's turn your off-season into a season of opportunity!

Physiotherapy has always been a hands-on profession, where physical methods like massage, exercise, and movement help patients heal and improve their physical functions. However, with technology advancing rapidly, it's also become a powerful tool for physiotherapists.
Integrating technology into physiotherapy can make treatments more effective and engaging for patients. This is particularly evident in institutions like Ravi Nair Physiotherapy College, a leading physiotherapy college in Wardha, where technology plays a crucial role in teaching and practicing physiotherapy.

Using Technology for Assessment

The first step in any physiotherapy treatment is accurately assessing the patient's condition. Technology can improve how physiotherapists evaluate patients. For example, digital gait analysis tools can help therapists understand how a patient walks or runs. This information is crucial for designing a treatment plan that targets specific issues.
Another tool is software for posture analysis. Cameras and software can capture the way a patient stands or moves and analyze if there are any abnormalities. This allows physiotherapists to see things the naked eye might miss and provides a more detailed assessment.

Enhancing Treatment with Technology

Once the assessment is complete, technology can also enhance treatment methods. At Ravi Nair Physiotherapy College, students and professionals use various technological tools to treat their patients. One popular tool is ultrasound therapy, which uses sound waves to treat deep-tissue injuries. It helps reduce pain and speeds up healing without being invasive.
Electrical stimulation is another technological method that has been found useful. It sends mild electrical pulses to affected areas to reduce pain and promote muscle function. This can be particularly helpful for patients with severe muscle weakness or pain that limits their exercise ability.
Virtual reality (VR) is a newer technology in physiotherapy. VR can create simulation environments where patients can practice movements and exercises that help them recover. It’s effective and makes the rehabilitation process more fun and engaging for patients.

Technology in Patient Education and Engagement

Educating patients about their conditions and the exercises they need to perform at home is a critical part of physiotherapy. Technology can play a significant role in improving patient education and engagement. Video demonstrations of exercises, interactive apps that guide patients through exercises at home, and wearable technology that provides feedback on performance can all help patients stay engaged and improve their recovery.
Ravi Nair Physiotherapy College incorporates technology into its curriculum, teaching students to effectively use these tools. This helps students become better physiotherapists and prepares them to work in a modern, technologically advanced healthcare environment.

Tele-rehabilitation: Remote Physiotherapy

Tele-rehabilitation is another technological advancement revolutionizing physiotherapy. It allows patients to receive treatment from their physiotherapist via videoconferencing tools. This is especially beneficial for patients who live in remote areas or who are unable to travel due to severe mobility restrictions.
Tele-rehabilitation includes conducting assessments over video calls, guiding patients through exercises, and monitoring their progress remotely. It has been a game-changer when face-to-face meetings are impossible, like during the recent pandemic.

Data Management and Research

With the integration of technology, managing patient data has become easier and more secure. Digital health records can be updated in real time, allowing for better care coordination among healthcare providers. Furthermore, this data can be used for research purposes, helping advance physiotherapy by understanding trends, treatment outcomes, and more.
Ravi Nair Physiotherapy College encourages its students and faculty to engage in research projects that utilize these data management tools. This improves patient care and contributes to the body of scientific knowledge in physiotherapy.

Conclusion

Integrating technology into physiotherapy practice transforms how therapists treat their patients, how patients learn about and engage in their treatment, and how future therapists are trained. Institutions like Ravi Nair Physiotherapy College are at the forefront of this integration, ensuring their students are well-equipped to enter the modern healthcare landscape.
As technology evolves, its integration into physiotherapy will become even more profound, leading to better patient outcomes and more efficient care practices.

Introduction
Agrochemical Additives Market is a rapidly growing industry that offers lucrative opportunities for businesses. This press release aims to provide an overview of the market, including its segmentation, regional analysis, and key players. The key points and objectives of this press release are as follows:
​

• Highlight the growth and potential of Agrochemical Additives Market
• Provide insights into the market segmentation
• Present regional analysis and market trends
• Showcase the key players and their contributions to the market

By the end of this press release, readers will have a comprehensive understanding of Agrochemical Additives Market and its significance in the industry.
Request Free Sample Copy of this Report @ https://www.researchnester.com/sample-request-6012

Form: Analysis and Insights

· There is a significant opportunity to expand the product line to cater to the specific preferences of Form.
· Form is highly competitive, with several established players in the market.
· Differentiation through product innovation and superior customer service is crucial.
Type: Analysis and Insights
· Type represents a significant portion of the Agrochemical Additives Market, accounting for substantial growth of the total market.
· The segment has shown steady growth over the past few years.
· The segment is highly competitive, with several key players vying for market share.
Crop Type: Analysis and Insights
· Crop Type consists of five main categories: Oilseeds & Pulses, Cereals & Grains, Fruits & Vegetables, Plantation Crops Hydroponics.
· Cereals & Grains has the highest representation in Crop Type, accounting for 34% of the market.
· Plantation Crops Hydroponics has the lowest representation in Crop Type.
Key Regions
· North America: The Agrochemical Additives Market in North America is experiencing steady growth due to the increasing adoption of Agrochemical Additives Market products in various industries.
· Europe: Europe is a prominent market for Agrochemical Additives Market, with countries like Germany, France, and the UK driving the market growth.
· Asia Pacific: The Asia Pacific region is expected to witness significant growth in the Agrochemical Additives Market, driven by the booming industrial sector in countries like China, India, and Japan.
· Latin America: Latin America is emerging as a lucrative market for Agrochemical Additives Market, with countries like Brazil and Mexico showing promising growth potential.
· Middle East and Africa: The Agrochemical Additives Market in the Middle East and Africa is growing steadily, fueled by the increasing investments in infrastructure development.

Request for customization @ https://www.researchnester.com/customized-reports-6012

Key Players in the Market

Syngenta Crop Protection, LLC

· Competitive Advantage: Strong distribution network and established brand reputation.

BASF SE

· Competitive Advantage: Innovative product offerings and focus on customer experience.

Bayer AG

· Competitive Advantage: Cutting-edge technology and strong research and development capabilities.

UPL LTD

· Competitive Advantage: Extensive global presence and strong supply chain management.

Future Prospects

The future of Agrochemical Additives Market looks promising, with continued growth expected in the coming years. Technological advancements and innovation will play a crucial role in driving market expansion and meeting evolving consumer needs. Key players in the market, including companies Syngenta Crop Protection ltd., BASF SE, Bayer AG, UPL LTD, FMC Corporation are well-positioned to capitalize on these opportunities and maintain their competitive edge. Overall, Agrochemical Additives Market is poised for further success and is set to become a leading player in the industry.
Access our detailed report at: https://www.researchnester.com/reports/agrochemical-additives-market/6012
Research Nester is a leading service provider for strategic market research and consulting. We aim to provide unbiased, unparalleled market insights and industry analysis to help industries, conglomerates and executives to take wise decisions for their future marketing strategy, expansion and investment etc. We believe every business can expand to its new horizon, provided a right guidance at a right time is available through strategic minds. Our out of box thinking helps our clients to take wise decision in order to avoid future uncertainties.
Contact for more Info:
AJ Daniel
Email: [info@researchnester.com](mailto:info@researchnester.com)
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So, you've built your landing page and started your Facebook ad campaigns, but you find yourself constantly checking for sales and feeling disappointed with the results. Does this sound familiar? You're not alone. Many of us, struggle to align vision with real market needs, especially the ones aiming to make a social and environmental impact.
Business validation is crucial for any early-stage entrepreneur, particularly for those looking to create positive change. The traditional methods of validation can be slow and inflexible, failing to keep up with dynamic market demands. Additionally, impact entrepreneurs face unique challenges such as diverse stakeholder expectations and the need for clear evidence of social benefits, complicating the validation process further.
During my journey, I’ve combined Simon Sinek's philosophy of starting with 'why' and design thinking to foster more innovative, empathetic, and user-focused solutions. Design thinking starts by deeply understanding the human needs involved, which helps in crafting solutions that genuinely resonate with users.
Now refining this with design sprints, developed at Google, this involves a time-constrained, five-phase process that rapidly prototypes and tests ideas. By incorporating real user feedback before major investments are made, design sprints allow teams to learn quickly and refine their offerings based on actual user needs.
For us, impact entrepreneurs, this means faster validation cycles and stronger alignment between mission and market needs. It's all about testing our ideas in the real world, learning from the outcomes, and adapting swiftly.
How have you validated your business idea?

Inefex presents itself as a global online forex broker with various financial instruments for trading. However, a thorough review is crucial to understand its potential benefits and red flags.
Pros highlighted by Inefex include a powerful trading platform, a wide range of tradable assets, access to educational resources, a user-friendly mobile app, and 24/5 customer support. However, details about account types beyond the Basic Account are unclear, raising concerns about transparency.
Trading conditions offer high leverage of 1:500, which can amplify returns but also risks, especially for inexperienced traders. The variable spread type is advantageous in certain conditions but lacks transparency on typical spreads for cost comparisons.
Deposit and withdrawal fees of 3.0% can impact trading experience, and the availability of the popular MT4 platform is a positive. Customer service is multilingual, available through various channels, and the website is accessible in multiple languages.
Inefex claims to be operated by Novir Markets Ltd, licensed by the Mauritius Financial Services Commission (Mauritius FSC). However, there are doubts about its actual registration, raising regulatory concerns.
Mixed reviews highlight positive experiences but also allegations of fraudulent practices, account manipulation, and withdrawal issues. The lack of transparency, questionable regulation, and negative user reviews are significant red flags.
Before considering Inefex, thorough research and comparison with well-regulated brokers are recommended, prioritizing capital protection.

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Intro

It’s not much of a stretch to say that violence is the primary form of interaction in video games. With a handful of exceptions, most video games involve guys whacking other guys, with varying degrees of brutality. Even chill games fall into this - Stardew Valley has sections with combat in them! Considering the pervasiveness of violence in video games, there has been a ton of amateur and academic commentary on the topic. However, while this is a well-established school of thought, I haven’t seen people try to apply this to Fire Emblem specifically.
So, let’s do that now! In this post, I’ll be exploring how violence in Fire Emblem is implemented - what limitations are placed on violence, how it warps wider game and narrative design, and what it implicitly says and does not say. I hope this post doesn’t come off as too early-2010s “makes you think”-y, but I do think there are multiple interesting things worth talking about here!
Despite the length of this post, "a brief discussion" is an appropriate title, as we won't be able to go into depth on everything. After all, video games are holistic works, so the attitude towards violence is relevant to every aspect of their design. However, I have managed to wrangle some of these threads into the following structure: first a discussion on the fundamental mode of interaction in Fire Emblem, then how stories are constructed with regards to violence, and ending with the aesthetics of violence and how they relate to characters. Also, as FE is a huge series, be aware that I am gonna be making some broad statements which may not apply to each individual plot point of every game. I actually planned to write 3 case studies around Thracia 776, Fates, and Three Houses (which have the most interesting attitudes to violence in the series IMO) which point out these deviations, but this post is way too long and full of tangents already. If people are interested, I’ll make a followup to this post which goes into them in more detail. Also also, because of the nature of this post, I’ll actually give a useful TL;DR for once:
TL;DR: Nintendo games must be fun mechanically, and they can’t be too uncomfortable narratively. If you try to provide a counterpoint by saying “oh this Kirby final boss is super dark it eats 100 morbillion galaxies”, you do not deserve rights. IntSys has to keep to this as a 2nd party publisher, but they also have to deal with the fact that their games are at least nominally about ‘war’ (or at least they put their toes into that particular thematic pool). This conflict between making a fun video game for children/teens and the wider framing of the narrative leads to interesting narrative and aesthetic tensions. also fun is cringe, misery is based

“Do you like hurting other people?” (or The Fundamental Mode of Interaction)

OK LISTEN I KNOW I LITERALLY JUST SAID THAT I DIDN’T WANT TO COME ACROSS AS A EARLY 2010s “VIOLENCE IN VIDYA BAD :O????” PERSON BUT I SWEAR I’M GOING SOMEWHERE WITH THIS
The best place to start when talking about violence in video games is to think about the primary form of interaction in said game. In the case of Fire Emblem, this is in the in-chapter gameplay. Sure, in objective terms the player moves arbitrary objects across a 2D grid which perform subtraction on arbitrary objects controlled by the computer, but this is always framed as controlling a squad of soldiers to engage in (typically lethal) combat with enemies (who are normally also soldiers). When you’re not doing this in-chapter gameplay, you are preparing for the next chapter of combat. This involves surveying the area of combat, preparing weapon loadouts, etc, however more recent entries also include light life-sim-esque elements. To summarize, Fire Emblem’s interactivity involves ordering violence as well as the preparations to order said violence.
For players, this strategic thinking is extremely fun and is the primary draw of the series! You have all these tier lists of who’s better at killing, discussion of the maps where you do the killing, complaints about the length of gameplay sections where you don’t do killing, etc. This is by design, as while I don’t know the core brand tenets of Nintendo, I imagine the Reggie quote “If it isn’t fun, why bother?” is carved into a solid gold statue of Mario in the office lobby. This then is enforced on all associated studios, including IntSys and so Fire Emblem. While I would disagree with that Reggie quote (especially the bit where he says “If it’s not a battle, where’s the fun?” which is a wild statement to make about an entire medium), this approach to making games is ultimately fine, and so IntSys tailored the strategic gameplay to be satisfying to your dopamine receptors. You could analyse what the normalisation of violence even in ‘just for fun’ games says about wider gaming culture, but I won’t get into that here. In any case, let’s dig into a few specifics of FE’s interactivity.
One thing that’s interesting with regard to strategy games is the detached perspective of the player. You order units and observe the resulting violence, but it’s not tactile, you don’t directly swing the sword or shoot the bow or cast the spell like with action games. This adds a layer of separation between the player and what fundamentally happens, at least within the framing that the game provides. It’s not like Call of Duty, where your relationship to the violence is very visceral, where you view everything down the barrel of a gun. OK, I probably shouldn’t use a series that I have very little personal experience with (I only listen to the supplementary lore material, so let’s talk about Sekiro: Shadows Die Twice. While you’re not directly in the driver’s seat, John Sekiro reacts to your every input with extreme responsiveness, so overcoming the game’s challenges i.e. stabbing people is incredibly visceral and satisfying. While this violence is fantastical in nature, there is sufficient blood and explicit sword-action to clearly say “oh yeah you are violently killing all of those bozos with a katana”. Coming back to FE, not only are you far more detached from the violence, it is presented in an extremely cartoony manner… but let’s not get ahead of ourselves here, we’ll get to the aesthetics later. Point is, Fire Emblem gives the viewpoint of a stoic commander, who Does What Needs To Be Done™, and not the viewpoint of an actual soldier who has to do the actual killing.
Now let’s view the player’s perspective on violence from a different angle. Fire Emblem intends for its combat to be relatively relaxed on the player side of things - the turn-based nature allows the player to calmly think through all of their moves, and you typically have perfect information on the enemies. The only exceptions to this are Fog of WaSame Turn Reinforcements, which are rare and typically unpopular amongst the fanbase. This leans into ‘combat as sport’, where (going back to the Reggie quote) you have a fun time picking apart a puzzle with the tools you have, and we all collectively enjoy this! This is a valid way of designing strategy games, and I like what IntSys has done. However, it’s not the only way of making these games - for example, in Total War you have to juggle all your battalions in real time whilst the enemy is bearing down on you, and the XCOM games always have Fog of War and limited information on the enemies, with you never knowing what kind of awful new monster is going to suddenly charge at you. Don’t get me wrong, neither of these follow ‘combat as war’, the principle that violence should properly mimic the stress, tension and unfairness of actual conflict. Hell, neither of them are particularly mature either - Total War is the strategy game equivalent of smashing action figures together, and XCOM emulates a pulp sci-fi alien invasion story. However, the additional pressures these games have make them hew slightly closer to actual conflict, putting you more in that mindset in a way that the clean fun Fire Emblem doesn’t really do. Again, I want to say FE’s approach to violence in in-map gameplay is fine, but when all three of these franchises have an explicit narrative framing of ‘warfare’, it does make Fire Emblem’s narrative a little more… stretched.
Finally, I want to briefly mention the maps. To steal from a brilliant Jacob Geller video, these are Worlds Designed For Violence. At least outside of the Kaga games, the maps you fight on are primarily designed around how the player interacts with them, i.e. fights on them. While I imagine the narrative designers and artists at IntSys are involved throughout the map design process, the gameplay flow probably takes precedence most of the time. Maps are not designed to resemble realistic places that you have to fight through, they are instead designed primarily to provide fun gameplay experiences before being dressed up by the artists to look realistic/fit the specific story beat. This is a more consistently entertaining approach to map design - heaven knows we have a lot of Kaga castle assault maps which are as fun as actually assaulting an entrenched position IRL - but this lack of friction could potentially take the bite out of the intended vibe, neuter any commentary on violence throughout the story.
You may have noticed that we’ve only talked about the “in-map” gameplay for now, when there’s an entire second half of these games, i.e. all the gameplay between the maps. Don’t worry, we’ll get to all of that, but this may fit better in:

Something something “ludonarrative” something something (or Narrative Implications)

(To clarify, here I’m going to talk about the wider plots and narrative structure as opposed to characterisation, as that fits more into the aesthetics of the series)
It’s not bold to say that the narratives of games have to warp around the core gameplay structure. Especially in AAA video game production, the narrative designers usually have to take a back seat to the systems and level designers, at least outside of the initial rough outline they provide in the original game pitch. In this case, the job of the writer is to form vaguely coherent connective tissue between individual levels, setpieces and expensive pre-rendered cutscenes. This must be a very difficult job, and is probably the reason why most video game stories are the way they are. I am not privy to IntSys internal meetings, but I imagine they abide by this paradigm, trying to give a reason for why you fight 20 battles which roughly align with plot beats that were decided years ago.
Put another way, the writers of Fire Emblem must contrive a reason why the characters fight a vast number of violent battles in a strategic manner. This has a pretty easy solution - war! We have found something it’s good for, as whenever the gameplay designers decide that an extra map is required, the writers can just insert “oh no there’s a blockade of enemy soldiers in the way, guess you gotta kill them all”. This is the case for almost all the games and is a fair enough narrative choice, as it’s frankly one of the few scenarios where you could reasonably contrive so many battles, but it’s worth examining this in a bit more detail.
Even in the framing of warfare, there are still a lot of skirmishes, which sometimes the narrative or tone fails to support - or at least, their presence means that violence isn’t taken that seriously. Let’s take an example from early in Awakening: Emmeryn sends the Shepherds to negotiate an alliance with Regna Ferox. On the way, they are ambushed by Risen on the Northroad (1), have to fight the border guards who think Chrom is a bandit I think??? (2), and then after arriving they need to take part in Regna Ferox’s ritual combat to secure their alliance (3). These beats aren’t necessarily bad, and I actually think Awakening uses these opportunities quite well: the Risen are established as a constant threat to the world (except not really in the main story but that’s a whole other thing), “Marth'' gets more development, we set up Regna Ferox as fighty people who like to fight, and while the middle encounter is very tenuous it does set up a funny joke in Cynthia’s paralogue. However, I want to communicate that if the map/encounter designers need X maps between plot points A and B - in this case, needing low-stakes trials in the tutorial period - then there’s gonna be a fair bit of narrative filler. That is to say, there must be multiple combat encounters that kinda just happen, which makes violence a lot more casual in the narrative. See also the myriad examples of “oh shit random bandits attack!”, used to have a lower stakes map, with bandits appearing and vanishing as needed. This works fine enough in the context of ‘combat as sport’, allowing your favourite scrunglo to build up a triple-digit body count, but this casual attitude circumvents potentially interesting ideas with regards violence. Taking the example further, banditry and its causes are never seriously explored, as bandits are just treated as a filler enemy (except in Based As Hell Thracia 776).
Another narrative consequence of needing so many fights is that… you need to fight. That is to say, any anti-war sentiment or appeal to diplomacy in the series is fundamentally undercut by a) strategic combat being a core appeal of the series and b) narrative beats needing to be structured around fighting enemies. It’s a struggle to have moments of diplomacy and reconciliation when you had a fight within 3 minutes of said moment, lest some people start screaming that things are getting boring. This also makes any appeals to pacifism kinda moot. Xander’s quote about “war bad” in Conquest is utter bullshit, as a huge part of the marketing around that route focuses on the coolness of the tactical combat and its challenge. Eirika and Ephraim can never be equal, because Ephraim’s “fighting is fucken awesome” is encouraged by the gameplay, and Eirika can NEVER save 11037 because we need a final boss and no-one else fits the bill.
Speaking of, in video games it’s best practice to have a big bad guy you fight at the end of the story, the toughest mechanical challenge coinciding with the narrative climax. In Fire Emblem, you have one grand final battle which decides the fate of the war and/or world, before cutting to a brief wrap-up and then credits. This is an attempt to make these games satisfying, which is fine, but this is at odds with an anti-war message (which FE often gestures towards) - that is, actual wars tend to be deeply unsatisfying in a narrative sense! Oftentimes, after a decisive battle, things just kinda keep going for a little while afterwards with casualties continuing to pile up until peace terms are agreed. In the few cases where there is a final battle, it’s more of a formality as the decisive moment occurred months ago. See World War 1 and… World War 2 for examples of each, not to mention a whole host of war-related books and films. The problem with doing this in a video game is that it would require having multiple one-sided fights past the most climatic fight, which would be unfun, and we return to that fucking Reggie quote again. While video games can effectively explore this anti-war narrative space - This War of Mine is a fantastic example - it just doesn’t gel with the fun games that IntSys wants to make. I bring this up in the context of FE because Fire Emblem has such an aesthetic focus on warfare compared to other video games, so it sticks out even further. Even in FE6/FE9 where the war is effectively over in the final few maps, the enemies still remain extremely challenging, because if they didn’t things would be boring.
A few minor things that didn’t fit in above before we wrap up this section. First of all, in making an action packed story, Fire Emblem neglects an important aspect of army life in warfare - the “hurrying up and waiting”. In the majority of cases, the breaks between fights is under 10 minutes, it’s just glossed over. Fire Emblem Three Houses is the exception to this, but there it’s more framed as school life. Some people may say “what’s the point in having large amounts of timewasting where nothing happens in my game about war” and to that I would say fuck you, I want to play Jarhead Emblem. Next, Fire Emblem involves fighting people AND monsters, but these targets are typically given equal narrative weight, outside of maybe a funny line of dialogue about someone being afraid of monsters. In 99% of cases, enemy soldiers you fight have no more humanity than literal monsters. The death of any of your beloved soldiers is a tragedy with big sad death quotes, the death of those poor fuckers is quite literally a statistic which is proudly used to rank how well your guys have done at the end of the game. Finally, the limited scope of the violence the series can show limits the potential impact of scenes. In some cases, this is good as the implication is enough, e.g. the ‘Monica’ scene in Sacred Stones is wonderfully grim and would be weakened by anything explicit. However, a number of other scenes are neutered by the limitations on violence. This fundamentally relates to the aesthetics of the series:

insert prozd tweet/skit here (or Aesthetics, Tone, and Characters)

I’ve been talking a lot about ‘the violence committed’, and this might have seemed a bit weird to you. It’s a true statement, but because the violence is mostly cartoony and abstracted - bad guys disappear into nothingness, there’s no blood, etc - it’s hard to think of it in that way. It’s basically impossible to place Fire Emblem in the same artistic sphere as, say, All Quiet on the Western Front. This aesthetic sense was partially tech-limited in the early NES and SNES games, which was grandfathered into the more graphically complex titles, but it’s also related to how the aesthetics unavoidably warp the tone of the work. IntSys needs their games to be relatively lighthearted and unconcerned with the consequences of its violence, as one of the core appeals of these games is the charming cast of characters. As you would expect, it would be a lot harder to appreciate your goofy blorbos and their lighthearted chats about nothing if you could see the brutal consequences of their triple digit body counts. If violence was more realistic, there would be a lot less “ooh I like training and/or this one hyperspecific food” or “I like peace, but I guess violence may be possibly needed sometimes” and there would have to be a lot more trauma and dourness. There are also age rating concerns, as you can’t exactly sell Come And See Emblem to pre-teens. And once more, to clarify: Fire Emblem as it exists now is fine! I like the lighthearted tone of this series, and I like the characters that reside within it. However, a few problems do arise from IntSys’s approach to violence, as occasionally they brush up against darker ideas but (due to similar reasons to the above) they can never commit to them, which neuters their potential impact. This is especially troublesome with regards to characterisation, as the little dudes are a core appeal, so if something is off that could cause problems. In a sense, at points we have severe aesthetic tension.
A fairly useful case study to see how this affects characterisation is with Mozu in Fire Emblem Fates. Mozu is a charming character, a genial country bumpkin with a bit of an edge at times, who has fond memories of her hometown. This lines up with the lighthearted tone of her recruitment paralogue, where (checks notes) her entire village gets massacred by inhuman monsters, with her mother literally being murdered right in front of her, and she joins up with Corrin’s party because there is literally nothing left of her old life. I understand that people who experience extreme trauma do still manage to live meaningful lives, and that IntSys wouldn’t want to have a character who is a barely functional traumatised mess for 90% of the campaign. However, this doesn’t explain the sheer dissonance between the relatively normal and well-adjusted Mozu who quietly remembers her lost loved ones, and the fact that her village got My Lai’d a handful of weeks ago in the game’s timeline. IMO this would work a lot better if there were a few survivors (instead of literally everyone else dying), with Mozu actively choosing to leave her old life to help others instead of being forced to leave by circumstance. This reduction in scope would mitigate the dissonance between the character and what actually happens to her. This is by far the most extreme example in the series, however I’m sure you can think of others. My issue here is not with having ‘normal’ characters, or with them suffering tragedies, my issue is the dissonance between the two when viewing the scope of said tragedies. This is just one way the series wants to get into darker territory, then swiftly backing off instead of delving into the consequences.
This aesthetic restriction also affects the potential impact of dramatic scenes in the main story, limiting what the focus of these scenes can actually be. This little bit will involve heavy spoilers for Genealogy of the Holy War and Spec Ops: The Line (I KNOW THESE GAMES ARE VERY DIFFERENT WITH VERY DIFFERENT INTENDED DEMOGRAPHICS IN VERY DIFFERENT CULTURAL CONTEXTS, SHUT UP). Both have a very important narrative moment around their midpoints, involving fire magic/white phosphorus respectively. In each game, the deaths that occur are utterly horrific when you think about them. In FE4 the focus is on the drama of the plot twist and effects on the characters, with the actual effects of the violence being left to implication. We don’t know if this was the original intent of Kaga and the team, or if this was enforced by various tech- and publisher-related restrictions, but in either case we do not see anything explicit. In any case, in Spec Ops: The Line, the horror and graphic nature of the violence is completely inescapable, and therefore forms the core of the turning point of the story. The specifics of the violence itself are crucial - the game does not work if you don’t see the consequences of the white phosphorus - and it leads beautifully to the complete descent of its endgame. You may be saying “of course you couldn’t show that violence in FE, it’s a kids game” which is true, and in any case the scene in Genealogy is very good, even without showing the violence. I imagine if we get a remake in the year 202X we wouldn’t see anything explicit anyway, partially due to the publisher but also because the scene doesn’t necessarily need it. The point I am trying to make is that the aesthetics form a limitation on what Fire Emblem can explore, narrative space that the series fundamentally cannot reach.
One more thing, and this isn’t really about the games themselves but the impressions leading into them, and how the aesthetics can affect that. Do you guys remember when the intro cutscene of Three Houses was released a few weeks before release? I do, and I also remember the collective shock of the community when seeing the early previews. It was so drastically different to everything that had come before, and consequently was really intriguing - you can see a lot of speculation in the above comments. To clarify, I don’t want to pretend that 3H is some kind of super mature ultra gritty war story, or that blood = good game, but that beginning cutscene gave one hell of a first impression. Even though the game isn’t that much darker than any other FE game, the sheer unexpectedness put people off-kilter in a kinda awesome way. Does the game actually deliver? YMMV, but I think this (and some of the later cutscenes, such as the mid-game Dimitri one) work quite well. Sometimes, a little injection of harsher violence can go a long way.

Conclusion

Frankly I don’t really have a conclusion, sorry. As you can see, there are so many disparate strands, I can’t possibly make one grand thesis statement. Maybe the inherent contradictions of having warfare in a family friendly video game weakens the potential end result? I guess, but I don’t want to imply that what we have now is bad, as it is pretty good tbh. So, uhh…
…
OK, if I had to say something, it’s more about the process of making this. Having to try and think about how violence intersects with a video game you like takes you in a number of different directions. Ultimately, this process was really fulfilling for me, and I would recommend that you do the same (for FE or anything else)! Trying to analyse something you enjoy from a perspective not usually applied is pretty neat. If you guys have any thoughts (on the points above or your own), I’d be very interested to hear them!
Also, if people are interested, I’ll try to make a few case studies. I would focus on Thracia 776, Fates, and Three Houses, as (when thinking on this topic) I found that these games were consistently the most intriguing, with the most interesting relationships to violence. This would probably take a while though, as I am gonna be very busy in June, and I probably won’t have time this month either.

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I was working on a story set in a medieval government where in the past a stressed king, wanting an easier life, came up with an idea where he shifted all decision-making responsibilities onto someone else and abdicate. His plan was to divide his political powers into shares and auction them off and offered the nobles who supported his decision the chance to participate in the auction to reach a consensus. I wanted my main characters to be born a few centuries later in this government, giving them reasons to oppose the exploitative system, similar to a cyberpunk story set in medieval times. I also aimed for some realism in the economic aspects affecting the story even though my knowledge of economics is limited. However I discovered something intersting and that would cause problems to my story.
In a system where wealthy individuals invest in political power, there's a strong incentive to maximize returns on that investment. The government would operate much like any other business but while imposing rules over its territories and generate profits through taxes. These profits would impact the value of the shares so shareholders would naturally want to extract the maximum taxes with minimal effort. This lead to a dilemma: while growing the economy increases tax revenue and share value, preventing people from enjoying the prosperity hampers tax collection. Furthermore, owning more shares grants more influence but also exposes one to greater impacts from decisions, balancing profit-seeking with potential losses. Externalities, like damages reducing productivity, also affect share value. Implementing human rights would not only boosts productivity but also attracts more people from which collect taxes. Similarly collecting rents from monopolies without distorting markets optimizes profits basically for free. Lastly the government will essentially become the supplier of services like justice because people would demand it and the quality of this services will be direcly impacted by the willingness of people to pay for it (something like an LVT would accomplish something similar).
Exploring this system revealed many incentives seemingly aligning with the public good. However my questioning led me to this: assuming perfect rationality (obviously without it there could be differences) would such a system truly align profit with the public good? Could I have overlooked obvious counterpoints due to my limited understanding of economics?