Hi!
Work has been absolutely over-the-top this week, so I was thinking of skipping making this weekly themed reading list. But here we are, and this week, it's all about influencers, the world of influencing, social media, etc--and of course the often-exploitative underbelly that keeps it going.
Admittedly, this list isn't long, and some of the stories might just be a bit tangential. That's because I only recently thought of this as an interesting category, but then I've been so obsessed with it in the weeks since I thought of it.
In any case, here we go:
1 - The Untold Lives of Mature OnlyFans Performers Huck Magazine
A bit of an unexpected story to start the list out. Maybe it's just me, but I initially thought this list was going to be all gloomy and negative (it will be, don't worry), just because that's how I regard this entire influencing culture. But this story is surprisingly heartwarming.
2 - Uncovering the Higher Truth of Jay Shetty The Guardian
Okay now here's that descent into negativity that you might have been expecting. I don't actually know who Jay Shetty is apart from a few stray videos on my TikTok FYP, but I think this story still did a great job of looking at the lies and stories he's told to build his own personal brand and empire online. In that sense, maybe he's sort of a template for influencers?
3 - I Went Undercover as a Secret OnlyFans Chatter. It Wasn’t Pretty WIRED
Full disclosure: I'm still making my way through this one, so I'm not entirely sure yet what the end will be. But from what I've read so far, the story is an incredible look at the unseen, often-underpaid labor that keeps the glitz and glam and nudity of OnlyFans running. I live in one of those poor countries that influencers outsource this work to, so this story hits a bit harder for me, I guess.
4 - Andrew Huberman's Mechanisms of Control The Intelligencer
Like Jay Shetty, I don't know who Andrew Huberman is -- but many of my friends do, and I remember this story making big waves when it came out. The story focuses mainly on his personal life and the women that he's abused and taken advantage of, so I understand that some may think of it as an unfair criticism (I don't, personally).
So here's a bonus read that tackles his pseudoscience head-on: So, Should You Trust Andrew Huberman? Slate
5 - A Marketplace of Girl Influencers Managed by Moms and Stalked by Men The New York Times
And now we're going full-on terrible with this story. It looks at this disturbingly large slice of the internet where moms market out there preteens for old, predatory men to ogle at. I think, more than any other story on this list, this questions just how much the internet, social media, and influencing culture can warp our sense of what's right and what's grotesque.
That's it for this week's themed list! Hope you enjoy the stories, and please, if you have recommendations under this category, let me know! As I said above, I'm currently obsessed with it.
AND I make reading recommendations like these on my newsletter! Still thinking if I should run a weekly email for these themed lists. Let me know what you think! https://the-lazy-reader.beehiiv.com/subscribe
Thanks, and happy reading!

From 0 to 100 million+ impressions, 800k+ users, and $50k MRR, in a span of 6 months.
Declan and Derrick were undergrads at UC Berkeley and loved building side projects — Avo Alaram, YouUp, and Steady Soles to name a few.
One of their friends suggested they to focus on a single project and they chose JotBot — an AI essay generator that used writing samples to write like you which they built in a week.
Due to the nature and target Audience of the project, the most obvious marketing channel to go with is Titkok and they did the same. Committed to posting 6–10 short-form videos, every single day, on 3 platforms (Reels, TikTok, Shorts), advertising our product, but nothing worked.
After a lot of failed short-form content, they had a fun idea to get a super long and specific URL like ‘idontwanttodomyessay .com‘ and redirect it to their site, and it worked like a charm.
Here are some of their Tiktok templates (3.2m, 10m, 8.9m) which worked for them, they remade it, it worked again and even other products copied it and it worked for them too (you can use them too).
This pushed them to $25k MRR, but they didn’t want to look like a cheating app that students used and forgot about. Recently they pivoted again to a Research copilot and again with the same set of template with some changes pushing the MRR to $50k.
TikTok is a great marketing channel for B2C products, Trendy and Shareable Products. In the Umax story that we shared last week ($6m ARR), Tiktok was one of their main marketing channel too.
To read more such tips and stories around building on the Internet, consider subscribing to our free Newsletter BuilderOS :)

Like every product/service. SaaS products are different. They are intangible. They have intangible buyers. They have subscribers like Netflix, who have to pay for their product/ service annually, monthly, or quarterly.
To increase sales, they have a few tricks which are by giving annual discounts, showing off customer testimonials, social media promotions, enhanced customer experience, demos, Live chats, CTA, set up calls, and Feedback to retain the customer.
Not only this, this industry has its process as it has an intangible audience. So, they have to understand their presentations not through body language but by how they are expressing their views or presenting their questions in an email or call.
Providing Free trials is mostly there in the SaaS industry. As the audience will get to know what your product is creating value to their biz and how it is helpful in the growth of the biz by saving time/ money.
The free trial should not be too long or short. It should depend upon the complexity of the software.
Before knowing the technique one should know what Saas is and how it works. Right? Like before buying anything we ask for the price of the product.

The Fundamentals

“Having a repeatable process empowers your sales reps to sell with efficiency and confidence”. The process begins from:
Prospecting:Since we are selling it to the tech-savvy audience, we will do inbound marketing which includes blogs, online posts, email newsletters, whitepapers, etc.
In addition to that, we can do face-to-face interaction with potential buyers which is rare in this SaaS industry.
Qualifying: Not all visitors on your website or trial subscribers will buy the product. To know that, there are lead scores which is an automatic way to qualify leads and you will get information and interpret it from your data and assign it with the lead scores from 1 to 10.
Another way is to start a trial is to email them or call them for after-sale service. So, you will get an idea of the status of the buyer.
Presenting: Mostly it’s not possible to present in face-to-face interactions in the SaaS industry otherwise we have got it through body language.
Through online mode, presenting would be done through email sequence and frequent follow-ups which will let us know the pain points the way it’s been expressed.
Handling objectives: After presenting, prospects have questions and concerns about the product or service. So, you must have known what most of the customers ask and know how to handle the response of the prospect.
Closing: At this moment, the prospect becomes your customer. In this stage, we will deliver the final proposal of the product and negotiate with the customer.
Nurturing: to retain the SaaS customers excluding customer support which includes training for existing and new customers. Feedback includes reviews, rates, and testimonials.
Part of their happy moments by sending happy birthday, and celebration notes, etc.

How to increase your SaaS conversions using the right marketing strategy:

Create strategic trial duration
Most of the SaaS products have a trial duration. As it is a great way to hook new customers to buy, however, to make it worthwhile, you should plan it strategically.
When the customer has the opportunity to get trials which will help them to know the value of the product in their biz as well as the benefit of your offering.
The trial period should depend on the software. if the software is complex then 14 days or more trials would work. But what if the software is easy to adapt and gives the trial for 30 days?
It would only make the sale cycle long and there would be fewer customers buying the product. As they know every part of your software and will compare with the alternatives of the service. So, it depends on the product.
Custom/ live setup call
Many of us don’t know how to set up the software. How did things work? These customers have the priority of how the software will work for them by giving lesser importance to how your products work.
SaaS has the highest conversion from this special technique of Live setup call only. This CRM would help them to achieve their objective related to the product they have taken a trial or purchased.
Leverage Annual discounts
Many SaaS products offer annual discounts in exchange for the customer paying the bill all at once in a cheaper amount as compared to paying it every month which attracts customers to attain the service. While the company gets a sizable influx of cash at a moment and doesn’t get worried about a customer leaving at any moment.
Automated follow-up
As you see whenever you log in to the florist website or hospital website. They will ask ‘how may I help you?’ which is an automated way of assisting you. In the same way, these automated services will help the new customer to assist with the service and product and they have common queries stored which will be solved by the assistant by putting up the questions and shortening the sale cycle.
Content Marketing
This is the only way of communication between the buyer and seller. By reading your content, understanding it, and perceiving it makes the buyer come into your contact. Biz around the globe is using content marketing to reach the audience and generate leads. With consistency, you share the content it will increase its value over time
PPC( pay per click) also generates leads but with valuable content. So, content marketing is an asset for biz owners while online ads are temporary or rented. Biz around the globe is using content marketing to reach the audience and generate leads. Keeping content quality consistent across multiple channels helps increase brand awareness among your audience.
Search Engine Optimization (SEO)
This feature works hand in hand with content marketing by making it discoverable in google, bing, and ranking it in two ways: On-page SEO and off-page SEO.
On-page SEO: This form is under your control. You create content that people search to read. By adding internal links, UI, use of the title, and description.
Off-Page SEO: Mainly, when we hear about SEO, links are the things that click us. But getting the right trusted and authoritative link is what matters! The best way to gain links and shares is by a distribution strategy.
Google AdWords
While inbound marketing reduces the spending of Adwords, zillion people are still clicking on the search engine ads per day. If you don’t want to miss out on these people to generate leads then you should still invest in PPCi.e pay per click.
PPC is beneficiary as it is scalable, generate leads, and generate the best ROI for your biz
Pro Tip: to increases sales, some strategies to take care of is to choose the right model of SaaS, identify the target audience and its value proposition, set prospect qualification criteria, create templates, call scripts, set revenue goals, create a customer support system, and keep track of sales performance metrics that will be effective in rank in the SEO.
Want to connect or schedule a call with me? send an inbox.

The dropshipping business model has become a popular way for aspiring entrepreneurs to start an e-commerce store without the hassle of inventory management. If you’re looking to launch your own dropshipping business, this guide will walk you through the essential steps to get started. For more info you can visit halla-systems.kr website.

1. Research and Choose a Niche

The first step in creating a dropshipping business is to identify a niche. A niche is a specific segment of the market that you will target with your products. Choosing the right niche is crucial for your success.

• Identify Market Trends: Use tools like Google Trends, social media platforms, and e-commerce marketplaces to find trending products.
• Evaluate Competition: Analyze your competitors to understand the market landscape. Look for niches that are not overly saturated.
• Consider Profit Margins: Focus on products with good profit margins. Avoid niches with low-cost, low-margin products.

2. Conduct Market Research

Once you’ve selected a niche, conduct thorough market research to validate your choice. Understand your target audience, their needs, and preferences. Look for opportunities to offer unique value through your products.

3. Find Reliable Suppliers

Your suppliers are critical to your dropshipping business's success. They provide the products and handle the fulfillment process, so it’s important to choose them wisely.

• Use Supplier Directories: Websites like AliExpress, Oberlo, and SaleHoo offer extensive directories of dropshipping suppliers.
• Check Reviews and Ratings: Look for suppliers with positive feedback and high ratings from other dropshippers.
• Communicate Directly: Reach out to potential suppliers to gauge their responsiveness and reliability.

4. Build Your Online Store

Creating a professional and user-friendly online store is essential. Choose an e-commerce platform that suits your needs and budget.

• Select an E-commerce Platform: Shopify, WooCommerce, and BigCommerce are popular choices for dropshipping businesses.
• Design Your Store: Use themes and templates to design an attractive and functional website. Focus on creating a seamless user experience.
• Add Products: Import products from your chosen suppliers. Ensure each product listing includes high-quality images, detailed descriptions, and accurate pricing.

5. Set Up Payment Processing

To start accepting payments, set up a payment gateway. Choose a reliable and secure option to ensure smooth transactions.

• Popular Payment Gateways: PayPal, Stripe, and Square are widely used and trusted by online businesses.
• Ensure Security: Implement SSL certificates to encrypt data and protect customer information.

6. Develop a Marketing Strategy

A strong marketing strategy is vital for driving traffic to your store and converting visitors into customers.

• Utilize Social Media: Create profiles on platforms like Facebook, Instagram, and Pinterest. Share engaging content and interact with your audience.
• Invest in Paid Advertising: Use Google Ads and social media ads to reach a broader audience. Target your ads based on demographics and interests.
• Content Marketing: Start a blog or create video content related to your niche. Provide valuable information to attract and engage potential customers.
• Email Marketing: Build an email list and send newsletters with product updates, promotions, and valuable content.

7. Optimize for SEO

Search engine optimization (SEO) helps your store rank higher in search engine results, driving organic traffic to your website.

• Keyword Research: Use tools like Google Keyword Planner to identify relevant keywords for your niche.
• On-Page SEO: Optimize your product pages, blog posts, and website content with targeted keywords.
• Build Backlinks: Acquire backlinks from reputable websites to improve your store’s authority and search engine ranking.

8. Set Up Customer Service

Providing excellent customer service is key to building trust and loyalty with your customers.

• Offer Multiple Support Channels: Provide customer support through email, live chat, and social media.
• Create an FAQ Page: Address common questions and issues to reduce the volume of support inquiries.
• Respond Promptly: Ensure timely responses to customer inquiries and resolve issues efficiently.

9. Launch Your Store

Once everything is set up, it’s time to launch your store. Announce your launch on social media, through email, and with promotional offers to attract initial customers.

10. Monitor and Optimize

After launching, continuously monitor your store’s performance and look for ways to improve.

• Track Key Metrics: Use tools like Google Analytics to track traffic, conversion rates, and sales.
• Collect Customer Feedback: Encourage customers to leave reviews and provide feedback on their shopping experience.
• Make Data-Driven Decisions: Use insights from your metrics and feedback to optimize your marketing strategies, product offerings, and customer service.

Conclusion

Starting a dropshipping business involves careful planning and execution. By following these steps—choosing a niche, conducting market research, finding reliable suppliers, building an online store, setting up payment processing, developing a marketing strategy, optimizing for SEO, setting up customer service, launching your store, and continuously monitoring and optimizing—you can create a successful dropshipping business. With dedication and effort, you can thrive in the competitive world of e-commerce.

Did you know you can get sued just because you didn’t include your business address at the bottom of your marketing email?
This is a clear violation of the CAN-SPAM Act.
Check your emails or templates now. Otherwise, you're one lawyer away from an avoidable headache.
Edit: I'm not talking just about sending cold emails, but it's applicable to the emails sent to opted-in subscribers as well (e.g. a weekly newsletter).

Today is a very special day for me.
Unicorn Platform is at $300,000 ARR!
I bought it two years ago for $800k with 40k users.
After having one bad year after the purchase, the next year, I managed to grow it to 128,328 users, who built their Websites, Directories, Job Boards, Launchpads, and landing pages for their SaaS, Personal, App, Course, or Podcast.
How I got there (last 12 months):
1. Redesign.
I went through 1000+ support tickets one by one to 100 frequent requests.
At first, I wanted to start fixing them, but it'd taken us a year. I slept on this idea for a few weeks and realized that half of these may be solved by changing our entire UX from page-based to canvas-based. Like Notion, where there are no pages. It's only a canvas with a page, and everything else comes in popups.
It just erased 80% of the tasks from the backlog.
Then we tackled the remaining 20%(not all ofc, still working on it).
It reduced churn from double-digit to single-digit.
2. SEO.
I knew very little about SEO a year ago, so I had to learn a lot from scratch. Instead of implementing just one strategy, I went on to try pretty much all of them at once

• looked at existing keywords I rank for optimized pages for that to win even more traffic
  
• looked at competitors and created articles for the same keywords
  
• worked hard on domain rating, reached almost 80
  
• half of my pages weren't indexed, I used an indexing tool
  
• created lots of articles for nonrelated topics for the same audience
  

3. Directories.
I saw traffic from directories 2 years ago on my other project(marsx). So it pushed really hard on listing on all directories for Unicorn Platform too. back then, most directories were not so popular yet, so I was kinda lucky to list there early and as they went viral, I got really good share of that traffic too.
4. Product Hunt.
We launched there in July. If you win the product hunt, there is a very long aftershock. You end up in newsletters and blog articles. We took 2nd place, but it was a very busy day. We scored over 1000 upvotes, so we got pretty good traffic and results.
5. Talking to users. Helping them.
I sent an email to every paid user asking for feedback and starting a discussion. I talked to at least 300 of them. It helped me figure out some low-hanging fixes I could do to keep them, and I also had a very strong network effect afterward. Many new users would tell me they got a recommendation from their friend.
Eventually, I started simply helping out all my users every day(I still spend at least an hour a day). For free. With my feedback on everything they ask, tips, and advice. I even connected one guy who was raising a round to an investor.
6. Social Media.
I shared all my steps—not just MRRs but my actual steps on how I got there and what I did. Many of such posts went viral and helped other makers grow their products. This led to X becoming the top 4 traffic source for sign-ups.
7. Traffic from my directories & products.
I have 24 products in total.
So my other 23 products drive traffic to this one via links in the footer and banners, and sometimes I recommend it in an email. About 30% of the traffic comes this way.
Also, I have over 20 directories, some of which are very successful, and they drive good traffic, too. I had a gut feeling about directories 3 years ago. But my friends kept saying, "Directories are out of hype by now..".
So, I gave up on the idea until November, when I launched the gpt directory, which went viral with millions of visits. After that, I built a few new directories every month.
8. Word of Mouth.
I track this via social media mentions, and it's my most important metric. It's the one in a pair with SEO that leads to PMF. In Jan last year, I was pretty sad to see that the viral "best landing page builders" posts on the internet would never have Unicorn Platform in them.
But all that I did above helped, and we started to appear in many such posts. Today, 90% of the mentions come organically from people on the internet.
Thank you people. Thx for sharing. I work really hard to justify your trust.
9. Affiliate partners.
I've been running it for 8 months, and it works.
People bring sign-ups, and they eventually convert into paying users. Easy to setup. No effort at all once it's running.
10. Paid ads.
This one is short: I tried and failed. Most likely, I need to learn more about this, or maybe it never works.
11. Sponsoring other directories.
I sponsored a few directories to place my banner there.
I like it. There is traffic. The ROI seems good. I wanna do more of it. If you have a directory that's visited by busy founders, let me know, and I may sponsor you.
12. More templates and blocks.
I hired an amazing designer. He is the next Johnny Ive, trust me. We created many new templates and components.
Now, we're working on a new update that will 10x the power of Unicorn when it comes to visual stuff. Once this is out, you'll forget what webflow and framer are.
Imagine getting similar power with 10x less time than is needed and 20x easier UX.
13. Cross promo.
We partnered with Senja by adding their testimonial block to our third-party blocks. Now, Unicorn users can add Senja blocks with just a few clicks. It's so powerful that users love it and use it. We drove traffic to Senja, and they drove some traffic to us by posting on social media about this integration. We may do more, for example, sending an email to all our users about Senja, and Senja sends an email to all their users about a Unicorn.
I have many more such collaborations coming. The next one is RapidForms. Users will be able to add very advanced forms with multiple steps and even payment steps.
Launching it next week.
If you think your product fits in, too, let me know.
We both will grow our userbase by doing these collabs.
That's it.
I may have missed some details.
Just ask me in replies, and I'll answer.
P.S.I don't read DMs here, only on X or Linkedin.

What is email marketing?

Email marketing is a powerful tool that allows businesses to send targeted messages directly to their customers' inboxes. It involves sending promotional emails, newsletters, and updates to a group of subscribers who have opted in to receive communication from the business. With email marketing, businesses can build relationships with their customers, promote their products or services, and drive traffic to their website. It is a cost-effective and efficient way to reach a large audience and generate leads for your fast food chain business. Constant Contact is a popular email marketing platform that offers a range of features and tools to help businesses create and manage successful email marketing campaigns. By utilizing Constant Contact, fast food chain businesses can take advantage of free email marketing services to enhance their marketing efforts and engage with their target audience effectively.

Importance of email marketing for fast food chain businesses

Email marketing plays a crucial role in the success of fast food chain businesses. With the increasing competition in the industry, it has become essential for fast food chains to stay connected with their customers and build strong relationships. Email marketing allows fast food chains to reach a large number of customers directly, keeping them informed about new menu items, special offers, and promotions. It also provides an opportunity to gather valuable customer feedback and preferences, helping fast food chains tailor their offerings to meet customer demands. By using email marketing, fast food chains can effectively promote their brand, increase customer engagement, and drive sales.

Benefits of using Constant Contact for email marketing

Constant Contact offers several benefits for fast food chain businesses looking to utilize email marketing. Firstly, Constant Contact is a global creative platform that allows businesses to create visually appealing and engaging email campaigns. With a wide range of customizable templates and design tools, businesses can easily create professional-looking emails that capture the attention of their target audience. Additionally, Constant Contact provides robust analytics and reporting features, allowing businesses to track the success of their email campaigns and make data-driven decisions. This helps businesses optimize their email marketing strategies and improve their overall marketing performance. Furthermore, Constant Contact offers easy integration with other marketing tools and platforms, making it convenient for businesses to streamline their marketing efforts. By using Constant Contact, fast food chain businesses can effectively reach their customers, drive engagement, and ultimately boost their sales and revenue.

Building an Email List

Creating an opt-in form on your website

Creating an opt-in form on your website is an essential step in building your email marketing list. By adding an opt-in form, you give your website visitors the opportunity to subscribe to your email list and receive updates, promotions, and special offers from your fast food chain business. To create an effective opt-in form, make sure it is prominently displayed on your website, easily visible to visitors. Keep the form simple and straightforward, asking for only essential information such as name and email address. You can also consider offering an incentive, such as a discount or a freebie, to encourage more sign-ups. Additionally, make sure to include a clear privacy policy statement to assure visitors that their information will be protected. With a well-designed opt-in form, you can start growing your email marketing list and reaching out to potential customers with targeted campaigns and promotions.

Offering incentives for email sign-ups

One effective strategy for increasing email sign-ups is by offering incentives to customers. By providing a valuable reward or discount in exchange for signing up for your email marketing list, you can motivate more people to join. For a fast food chain business, this could include offering a free item, such as a small fry or a drink, to customers who sign up for your email list. This not only encourages customers to provide their contact information but also gives them an immediate benefit for doing so. By offering incentives for email sign-ups, you can build a larger and more engaged customer base for your fast food chain business.

Promoting your email list on social media

Promoting your email list on social media is an effective way to reach a wider audience and increase your fast food chain business's online presence. By leveraging popular social media platforms such as Facebook, Instagram, and Twitter, you can create engaging posts that encourage your followers to sign up for your email list. Share compelling content related to your fast food chain business, such as exclusive offers, new menu items, and behind-the-scenes glimpses. Additionally, consider running targeted ads on social media to further promote your email list and attract potential customers. With Constant Contact's free email marketing tools, you can easily integrate your social media efforts with your email campaigns, ensuring a seamless and cohesive marketing strategy. Start promoting your email list on social media today and watch your fast food chain business grow!

Designing Effective Email Campaigns

Choosing a visually appealing email template

Choosing a visually appealing email template is crucial for your fast food chain business. A visually appealing template will capture the attention of your audience and leave a lasting impression. It is important to select a template that aligns with your brand image and conveys your message effectively. With Constant Contact, you have access to a wide range of professionally designed email templates that are customizable to suit your specific needs. Whether you want to promote a new menu item, offer a special discount, or communicate important updates, Constant Contact has the perfect template for you. By choosing a visually appealing email template, you can enhance the overall impact of your email marketing campaigns and attract more customers to your fast food chain business.

Crafting compelling subject lines

Crafting compelling subject lines is crucial for any email marketing campaign. It is the first thing that recipients see in their inbox, and it determines whether they will open the email or not. A well-crafted subject line can grab attention, create curiosity, and entice recipients to click through and read the email content. When it comes to email marketing for a fast food chain business, it is essential to create subject lines that are not only compelling but also relevant to the target audience. By understanding the preferences and interests of the customers, you can create subject lines that resonate with them and increase the chances of engagement. In this article, we will explore some effective strategies for crafting compelling subject lines for your fast food chain business with Constant Contact.

Including enticing visuals and call-to-action buttons

Including enticing visuals and call-to-action buttons is crucial for any email marketing campaign. Visuals help to capture the attention of the audience and make the email more visually appealing. They can showcase the delicious food items available at your fast food chain, enticing customers to visit your restaurant. Call-to-action buttons, on the other hand, provide a clear and direct way for customers to take action, such as ordering online or signing up for special offers. By incorporating these elements into your email marketing strategy, you can effectively engage your audience and drive them to take the desired actions.

Segmenting Your Email List

Categorizing subscribers based on their preferences

One important aspect of effective email marketing is categorizing subscribers based on their preferences. By organizing your subscribers into different categories, you can tailor your email campaigns to their specific interests and needs. This allows you to deliver more relevant content and increase engagement with your audience. With Constant Contact, you can easily segment your subscribers and create personalized email campaigns that resonate with each group. Whether your fast food chain business offers different menu options or special promotions, categorizing subscribers based on their preferences can help you deliver targeted and impactful email marketing campaigns for your business.

Personalizing email content for different segments

Personalizing email content for different segments is a crucial strategy for effective email marketing. It allows businesses to tailor their messages to specific groups of customers, increasing the relevance and impact of their emails. One important aspect of personalization is understanding the unique needs and preferences of each segment. By analyzing customer data and behavior, businesses can create targeted email campaigns that resonate with their audience. LLC formation is a key consideration for many businesses, as it provides legal protection and tax benefits. Incorporating this topic into email content can be beneficial for fast food chain businesses, as it can attract entrepreneurs looking to start their own LLCs. By highlighting the benefits and process of LLC formation, businesses can provide valuable information and establish themselves as knowledgeable resources in the industry.

Targeting specific customer groups with tailored offers

Targeting specific customer groups with tailored offers is a crucial strategy for any business, including fast food chains. By understanding the preferences and needs of different customer segments, fast food chains can create personalized offers that resonate with their target audience. For example, when targeting the top home security businesses, fast food chains can offer exclusive discounts or promotions to homeowners who prioritize the safety of their families. These tailored offers not only attract the attention of potential customers but also demonstrate the commitment of fast food chains to meeting the unique needs of specific customer groups.

Automating Email Workflows

Setting up welcome emails for new subscribers

Setting up welcome emails for new subscribers is an essential step in email marketing for your fast food chain business. By sending a warm and personalized welcome email to new subscribers, you can make a positive first impression and build a strong relationship with them. Constant Contact offers a free email marketing service that allows you to easily set up and automate welcome emails. With their user-friendly interface and customizable templates, you can create professional-looking welcome emails that reflect your brand and engage your new subscribers. Whether you want to offer a special discount, share valuable information, or simply express gratitude for their subscription, Constant Contact makes it easy to create and send effective welcome emails to your new subscribers. Start leveraging the power of email marketing with Constant Contact and enhance the customer experience for your fast food chain business today.

Creating automated birthday or anniversary emails

Creating automated birthday or anniversary emails is a powerful strategy for fast food chain businesses to engage with their customers on a personal level. By sending personalized emails to customers on their special occasions, such as birthdays or anniversaries, businesses can make them feel valued and appreciated. Constant Contact provides a free email marketing solution that allows fast food chain businesses to easily set up and automate these personalized emails. With Constant Contact's user-friendly interface, businesses can create customized email templates, schedule the emails to be sent on specific dates, and even track the performance of these automated campaigns. By leveraging Constant Contact's email marketing platform, fast food chain businesses can enhance their customer relationships and drive repeat business.

Sending re-engagement emails to inactive subscribers

Sending re-engagement emails to inactive subscribers is a crucial strategy for any business that wants to maintain a strong email marketing campaign. By targeting subscribers who have not interacted with your emails in a while, you can remind them of the value your fast food chain business offers and encourage them to re-engage with your brand. One of the best email marketing examples for re-engagement is Constant Contact. With its user-friendly interface and powerful features, Constant Contact allows you to easily create and send personalized re-engagement emails to inactive subscribers. By including compelling content, attractive visuals, and enticing offers, you can grab the attention of your inactive subscribers and motivate them to take action. Whether it's offering a special discount, showcasing new menu items, or inviting them to exclusive events, Constant Contact provides the tools you need to effectively re-engage your subscribers and drive results.

Analyzing Email Campaign Performance

Tracking open rates and click-through rates

Tracking open rates and click-through rates is crucial for any email marketing campaign. It allows you to measure the effectiveness of your emails and understand how your audience is engaging with your content. By tracking open rates, you can see how many recipients actually open your emails, giving you insights into the success of your subject lines and email delivery. Additionally, tracking click-through rates helps you determine the effectiveness of your call-to-action buttons and links within your emails. This data allows you to optimize your email marketing strategy and make data-driven decisions to improve your campaign's performance.

Analyzing conversion rates and revenue generated

Analyzing conversion rates and revenue generated is crucial for any business, including fast food chains. By closely monitoring the conversion rates, businesses can identify areas of improvement and optimize their marketing strategies. Additionally, analyzing the revenue generated allows businesses to assess the effectiveness of their marketing campaigns and make data-driven decisions. With Constant Contact, fast food chain businesses can access free email marketing tools to track conversion rates and revenue. This enables them to measure the success of their email campaigns and make necessary adjustments to drive more revenue. Constant Contact provides a user-friendly interface and robust analytics that allow businesses to easily analyze their email marketing performance. By leveraging these tools, fast food chain businesses can enhance their marketing efforts and maximize their revenue potential.

Using A/B testing to optimize email campaigns

Using A/B testing to optimize email campaigns is a crucial strategy for any business, including fast food chains. A/B testing allows marketers to compare two different versions of an email campaign and determine which one performs better in terms of open rates, click-through rates, and conversions. By testing different subject lines, email designs, call-to-action buttons, and content variations, fast food chains can identify the most effective elements to include in their email marketing campaigns. This data-driven approach helps them make informed decisions to improve the success of their email campaigns and ultimately drive more customers to their fast food chain business.

Conclusion

Email marketing can be a powerful tool for fast food chain businesses

Email marketing can be a powerful tool for fast food chain businesses. With the rise of digital communication, email has become one of the most effective ways to reach customers and promote products or services. Constant Contact, a leading email marketing platform, offers fast food chain businesses the opportunity to engage with their audience, build brand loyalty, and drive sales. By utilizing Constant Contact's features such as customizable email templates, automated campaigns, and detailed analytics, fast food chains can create targeted and personalized email marketing campaigns that resonate with their customers. Whether it's announcing new menu items, promoting limited-time offers, or providing exclusive discounts, email marketing with Constant Contact can help fast food chain businesses stay top-of-mind and drive customer engagement.

Constant Contact offers a user-friendly platform for free email marketing

Constant Contact is a leading provider of email marketing services, offering a user-friendly platform that is perfect for businesses looking to enhance their marketing efforts. With Constant Contact, fast food chain businesses have the opportunity to access free email marketing tools that can help drive customer engagement and increase brand awareness. This platform offers a range of features, including customizable email templates, contact management tools, and detailed analytics. Constant Contact's user-friendly interface makes it easy for businesses to create and send professional-looking emails, even without prior marketing experience. By utilizing Constant Contact's free email marketing services, fast food chain businesses can effectively reach their target audience and drive business growth.

By implementing effective strategies, businesses can drive customer engagement and increase sales

By implementing effective strategies, businesses can drive customer engagement and increase sales. In the context of a fast food chain business, one of the key strategies to consider is leveraging free email marketing with Constant Contact. Constant Contact offers a range of benefits for businesses in the food industry, including the ability to reach a large customer base, create personalized and targeted email campaigns, and track the effectiveness of marketing efforts. By utilizing Constant Contact's email marketing platform, fast food chain businesses can effectively engage with their customers, promote their products and offers, and ultimately increase sales. With the benefits of group home business in mind, implementing free email marketing with Constant Contact can be a valuable tool for fast food chain businesses looking to drive customer engagement and boost their sales.

What is competitor research?

Competitor research is the process of analyzing and gathering information about your competitors in order to gain insights and identify opportunities for your own business. It involves studying their strategies, tactics, strengths, and weaknesses to understand how they are positioning themselves in the market. By conducting competitor research, you can stay ahead in your niche by learning from their successes and failures, and by adapting your own strategies to outperform them. This can help you identify gaps in the market, uncover new trends, and make informed decisions that will give you a competitive edge. With tools like SEMrush, you can easily conduct competitor research and gather valuable data to inform your marketing and business strategies.

Why is competitor research important?

Competitor research is an essential component of any successful business strategy. By analyzing the strengths and weaknesses of your competitors, you can gain valuable insights into their marketing tactics, product offerings, and customer engagement strategies. This information allows you to identify opportunities for improvement and innovation in your own business. Additionally, competitor research helps you stay ahead in your niche by keeping you informed about industry trends and customer preferences. By understanding what your competitors are doing, you can make informed decisions and develop strategies that differentiate your brand and attract your target audience. Ultimately, competitor research empowers you to make data-driven decisions and stay ahead of the competition in your niche.

How does SEMrush help with competitor research?

SEMrush is a powerful tool that can greatly assist in competitor research. With its comprehensive database and advanced features, SEMrush provides valuable insights into the strategies and tactics used by your competitors. By analyzing their keywords, backlinks, and advertising campaigns, you can gain a deeper understanding of their strengths and weaknesses. This knowledge allows you to identify opportunities and make informed decisions to stay ahead in your niche. Whether you want to create a gym logo or develop a marketing strategy, SEMrush equips you with the information you need to succeed.

Identifying Competitors

Understanding your target audience

Understanding your target audience is crucial for any business. By knowing who your customers are and what they want, you can tailor your marketing strategies to effectively reach them. One important aspect of understanding your target audience is staying ahead in your niche using competitor research with SEMrush. Competitor research allows you to analyze what your competitors are doing and identify opportunities to stand out. Additionally, it helps you gain insights into the latest trends and best practices in your industry. Another key factor in reaching your target audience is having a standout car website design. A well-designed website not only attracts visitors but also enhances their user experience, making it more likely for them to convert into customers. By combining competitor research with a standout car website design, you can create a powerful marketing strategy that resonates with your target audience and helps you stay ahead in your niche.

Using SEMrush to find competitors

SEMrush is a powerful tool that can help you find competitors in your niche. By using SEMrush, you can gain valuable insights into your industry and identify the key players in your space. This information can be crucial for staying ahead in your niche and ensuring your professional development. With SEMrush, you can analyze competitor websites, uncover their strategies, and learn from their successes and failures. By understanding what your competitors are doing, you can make informed decisions and take proactive steps to outperform them. Whether you are a business owner, marketer, or entrepreneur, SEMrush can be a valuable asset in your quest to stay ahead in your niche and achieve your professional goals.

Analyzing competitor websites

Analyzing competitor websites is a crucial step in staying ahead in your niche. By studying the strategies and tactics of your competitors, you can gain valuable insights into what is working and what is not. One area of focus when analyzing competitor websites is the mobile barbershop business. Understanding how your competitors are positioning themselves in this niche can help you identify opportunities and make informed decisions for your own business. By examining their website content, design, and user experience, you can learn from their successes and apply them to your own mobile barbershop business. Additionally, by highlighting key keywords such as 'mobile barbershop business', you can create hyperlinks that provide additional information and resources for your readers.

Analyzing Competitor Strategies

Identifying keywords and rankings

Identifying keywords and rankings is crucial for staying ahead in your niche using competitor research with SEMrush. One of the important keywords to focus on is 'make money with home security company'. By analyzing the rankings of this keyword, you can gain valuable insights into the competition and identify opportunities to improve your own business. With SEMrush, you can track the performance of this keyword and discover short highlights that can be turned into hyperlink text, allowing you to provide additional information and resources to your audience. By leveraging the power of competitor research and SEMrush, you can optimize your strategies and stay ahead in your niche.

Analyzing backlink profiles

Analyzing backlink profiles is an essential aspect of competitive analysis. By examining the backlinks of your competitors, you can gain valuable insights into their link-building strategies and identify opportunities to improve your own website's visibility and authority. Understanding the quality and quantity of backlinks pointing to your competitors' websites allows you to benchmark your own performance and make informed decisions on how to stay ahead in your niche. With tools like SEMrush, you can easily analyze backlink profiles and uncover valuable data that can drive your SEO efforts.

Monitoring social media presence

Monitoring social media presence is crucial for staying ahead in your niche. It allows you to keep track of what your competitors are doing and identify any gaps or opportunities in the market. With the help of SEMrush, you can easily monitor the social media presence of your competitors and gain valuable insights. For medical staffing, SEMrush provides a range of features that can help you analyze your competitors' social media strategies and identify the best practices to implement in your own marketing efforts. By monitoring the social media presence of your competitors in the medical staffing industry, you can stay informed about the latest trends, engage with your target audience, and stay ahead of the competition.

Benchmarking Performance

Comparing website traffic

When comparing website traffic, one important factor to consider is healthcare staff augmentation. This term refers to the process of hiring temporary healthcare professionals to fill staffing gaps. By analyzing the website traffic of different healthcare organizations that offer staff augmentation services, valuable insights can be gained. For example, the traffic sources and referral sources of these websites can provide information on the effectiveness of their marketing strategies. Additionally, comparing the bounce rates and time spent on these websites can indicate the level of user engagement. Overall, studying website traffic related to healthcare staff augmentation can help organizations in this niche identify opportunities for improvement and stay ahead of the competition.

Analyzing conversion rates

Analyzing conversion rates is a crucial step in understanding the effectiveness of your marketing efforts. By examining how many website visitors are actually converting into customers or taking desired actions, you can identify areas for improvement and optimize your strategies. One effective way to enhance your conversion rates is by using Canva templates. These pre-designed graphics and layouts provide a visually appealing and professional look to your marketing materials, making it easier for your target audience to engage with your brand. With Canva templates, you can create eye-catching social media posts, stunning presentations, and captivating email newsletters. By incorporating Canva templates into your marketing strategy, you can elevate your conversion rates and stay ahead in your niche.

Monitoring search engine rankings

Monitoring search engine rankings is a crucial aspect of staying ahead in your niche using competitor research with SEMrush. By regularly tracking your website's performance in search engine results, you can gain valuable insights into how well your site is ranking compared to your competitors. This information allows you to identify areas for improvement and develop effective strategies to boost your visibility and attract more organic traffic. With SEMrush's powerful tools and features, you can easily monitor keyword rankings, track changes over time, and analyze competitor performance to make data-driven decisions that give you a competitive edge in your industry.

Gaining Insights and Ideas

Identifying gaps in the market

Identifying gaps in the market is crucial for staying ahead in your niche. By conducting competitor research with SEMrush, you can uncover valuable insights that will help you identify untapped opportunities. One area to focus on is screen printing materials. By analyzing your competitors' strategies and offerings in this specific market segment, you can determine if there are any gaps that you can fill. Whether it's a lack of variety, quality, or affordable options, addressing these gaps can give you a competitive edge and attract a wider customer base. With SEMrush, you can delve deeper into the market, gather data-driven insights, and make informed decisions to stay ahead of the competition.

Discovering new content ideas

Discovering new content ideas is crucial for staying ahead in your niche. By using competitor research with SEMrush, you can uncover valuable insights and inspiration for your own content strategy. One effective way to discover new content ideas is to focus on turning your side hustle into a business. This keyword not only highlights the potential for growth and success but also offers a unique opportunity to explore the journey of transforming a passion project into a full-fledged enterprise. By delving into the experiences and strategies of successful entrepreneurs who have successfully turned their side hustles into thriving businesses, you can gain valuable insights and practical tips that can help you navigate your own entrepreneurial journey. Whether it's identifying the key steps to take, learning from their challenges and triumphs, or understanding the mindset and skills required, exploring the topic of turning a side hustle into a business can provide a wealth of content ideas and inspiration for your audience.

Staying updated with industry trends

Staying updated with industry trends is crucial for businesses to stay ahead in their niche. By keeping a close eye on the latest developments and innovations, companies can adapt their strategies and offerings to meet changing customer demands. One effective way to stay updated is through competitor research using tools like SEMrush. This powerful platform allows businesses to analyze their competitors' online presence, including their website traffic, keywords, and backlinks. By identifying successful strategies and trends in the industry, businesses can gain valuable insights and make informed decisions to stay competitive. In addition, participating in design contests can also help businesses stay updated with the latest design trends and gain exposure to a wider audience. Design contests provide an opportunity for businesses to showcase their creativity and receive feedback from experts and potential customers. By staying updated with industry trends and actively participating in design contests, businesses can position themselves as industry leaders and stay ahead of the competition.

Conclusion

The importance of competitor research

Competitor research is crucial in today's highly competitive business landscape. It allows businesses to gain valuable insights into their competitors' strategies, strengths, and weaknesses. By analyzing competitors' actions and performance, businesses can identify opportunities to differentiate themselves and stay ahead in their niche. One important aspect of competitor research is understanding customer loyalty. By studying how competitors build and maintain customer loyalty, businesses can learn valuable lessons and implement strategies to enhance their own customer loyalty. Understanding the importance of customer loyalty can help businesses build strong relationships with their customers and create a loyal customer base.

SEMrush as a valuable tool

SEMrush is a valuable tool for staying ahead in your niche. With its comprehensive competitor research capabilities, SEMrush provides valuable insights into your competitors' strategies and helps you identify opportunities for growth. By analyzing your competitors' keywords, backlinks, and advertising strategies, you can gain a better understanding of the market landscape and make informed decisions to stay ahead. Additionally, SEMrush offers a range of features and tools that can help you optimize your website's performance, such as keyword research, site audits, and rank tracking. Whether you're a beginner or an experienced marketer, SEMrush is a must-have tool for anyone looking to gain a competitive edge in their niche.

Staying ahead in your niche

Staying ahead in your niche is crucial for the success of your business. To achieve this, one effective strategy is to conduct competitor research using SEMrush. By analyzing your competitors' strategies, you can gain valuable insights into their strengths and weaknesses, allowing you to make informed decisions and stay one step ahead. In today's competitive market, knowing how to start a bar supply business can give you a competitive edge. With SEMrush, you can explore the market, identify potential customers, and develop a comprehensive business plan. By leveraging the power of competitor research, you can position yourself as a leader in your niche and drive success for your bar supply business.
In conclusion, online marketing can be easy and effective with the right tools and strategies. With Semrush, you can turn the algorithm into your friend and make your business visible online. With over 55+ tools for SEO, PPC, content, social media, and competitive research, Semrush provides everything you need to get measurable results from your online marketing efforts. Don't miss out on the opportunity to boost your online presence and drive more traffic to your website. Visit Semrush today and start achieving your marketing goals!

Exploring Email Integration in Flutter Apps

Integrating email functionality within Flutter applications offers a seamless way for users to communicate directly from their mobile or web applications. Flutter, being a versatile framework for building natively compiled applications for mobile, web, and desktop from a single codebase, provides developers with a plethora of options for incorporating external services such as email. This capability is especially crucial for apps requiring user verification, support communication, or the ability to send notifications directly to users' email addresses. By leveraging Flutter's robust ecosystem, developers can enhance user engagement and provide a more cohesive application experience.
On the other hand, PHP stands as a powerful server-side scripting language that's widely used for web development and can serve as a backend for sending emails. Combining PHP with Flutter enables developers to create a secure and efficient email sending mechanism. This integration allows for handling the email sending logic on the server side, thereby offloading the heavy lifting from the client application. It ensures that the email functionality is not only efficient but also secure, as it leverages PHP's advanced features for email delivery, including handling SMTP protocols and securing email content against potential vulnerabilities.

Command/Function	Description
mail()	Sends email from a PHP script
SMTP Configuration	Server settings for sending email
Flutter Email Package	Flutter package for sending emails

Enhancing Communication in Flutter Applications

Integrating direct email functionality into Flutter applications opens a new realm of possibilities for app developers and business owners. This feature is not just about sending messages; it's a strategic tool for enhancing user engagement, providing support, and facilitating transactions. For instance, a Flutter app that allows users to directly contact customer support or receive transactional emails without leaving the app significantly improves the user experience. This direct line of communication can be crucial for feedback collection, user retention, and even for marketing purposes. By implementing email functionalities, developers can craft personalized user journeys, send updates, or promotions directly to their users' inboxes, thereby fostering a stronger connection between the user and the application.
From a technical standpoint, the integration of email services within Flutter apps involves a combination of client-side and server-side operations. While Flutter provides the frontend interface, the backend, possibly powered by PHP, handles the actual email sending process. This separation of concerns not only makes the application more scalable but also enhances security by keeping sensitive information on the server side. Furthermore, it allows for more complex email functionalities to be implemented, such as automated emails triggered by specific user actions or scheduled newsletters. By leveraging these capabilities, developers can create more dynamic, responsive, and engaging applications that stand out in a crowded digital landscape.

Email Sending Function in PHP

PHP Scripting

Flutter Email Integration

Flutter Development

import 'package:flutter_email_sendeflutter_email_sender.dart'; final Email email = Email( body: 'Email body', subject: 'Email subject', recipients: ['example@example.com'], cc: ['cc@example.com'], bcc: ['bcc@example.com'], attachmentPaths: ['/path/to/attachment.zip'], isHTML: false, ); await FlutterEmailSender.send(email); 

Streamlining Email Capabilities in Flutter Apps

Implementing email functionality within Flutter applications offers a significant advantage, providing a direct and efficient communication channel between the app and its users. This feature can elevate the overall user experience, offering immediate access to support, information, and services directly through email. The integration facilitates various functionalities such as account verification, password resets, notifications, and promotional communications, which are essential components of modern mobile applications. It not only enhances user engagement but also supports a robust framework for personalization and targeted communication strategies.
The technical integration of email services in Flutter involves leveraging existing packages and server-side technologies like PHP for backend processing. This approach ensures a secure and scalable system for handling email operations, including sending and receiving emails, managing templates, and automating communication flows based on user actions or preferences. Moreover, the ability to incorporate advanced features, such as attachments, HTML content, and custom headers, allows developers to create a comprehensive email solution that can adapt to various business needs, making Flutter an even more versatile platform for app development.

FAQs on Email Integration in Flutter

1. Question: Can Flutter apps send emails without opening a mail client?
2. Answer: Yes, by using backend services like PHP to handle the email sending process, Flutter apps can send emails directly without requiring the user to open a mail client.
3. Question: Is it secure to send emails from Flutter apps?
4. Answer: Yes, when implemented correctly with secure backend services for email sending, it's secure. It's crucial to ensure data protection and privacy measures are in place.
5. Question: How can I implement email functionality in my Flutter app?
6. Answer: Implementing email functionality involves using Flutter packages for email sending and configuring a backend service (like PHP) to process and send emails.
7. Question: Can I send emails with attachments from Flutter apps?
8. Answer: Yes, emails with attachments can be sent from Flutter apps by handling attachment uploading and email sending on the server side.
9. Question: How do I handle email templates in Flutter?
10. Answer: Email templates are usually managed on the server side (e.g., PHP). The Flutter app can trigger emails based on user actions, and the server processes the template sending.
11. Question: Can Flutter apps receive emails?
12. Answer: Directly receiving emails within a Flutter app is not typical; instead, email interactions are usually managed through backend services.
13. Question: What are the best practices for sending emails from Flutter apps?
14. Answer: Best practices include using secure and reliable backend services, ensuring user data protection, and providing clear user consent for email communication.
15. Question: How can I test email functionality in Flutter during development?
16. Answer: Use testing and development services like Mailtrap to simulate email sending and receiving without spamming real users.
17. Question: Are there any limitations to email integration in Flutter?
18. Answer: The main limitations stem from the backend email service used (e.g., rate limits, security policies) rather than Flutter itself.
19. Question: Can email functionality in Flutter be used for marketing purposes?
20. Answer: Yes, with proper user consent and adherence to email marketing regulations, Flutter apps can utilize email for promotional communications.

Final Thoughts on Flutter's Email Integration Capabilities

Email integration within Flutter applications represents a pivotal enhancement in how developers can interact with their user base. By facilitating direct email communications through the app, developers unlock a myriad of functionalities that significantly contribute to the user experience. Whether it's for verification, support, or marketing purposes, the ability to send and manage emails directly can drive engagement, improve customer support, and boost the overall utility of the application. Moreover, the combination of Flutter's frontend flexibility and PHP's robust server-side processing offers a balanced approach to implementing these features securely and efficiently. As mobile applications continue to evolve, integrating such comprehensive communication tools will be crucial for developers looking to create more interactive, user-friendly experiences. This capability not only demonstrates the versatility of Flutter as a development platform but also highlights the importance of effective communication channels in the digital age.
https://www.tempmail.us.com/en/flutteimplementing-direct-email-functionality-in-flutter-via-php

Hi everyone, is there anyone to tell me if it is possible to create an email template in thunderbird to look like newsletter (like the one from mailchimp) with clickable buttons etc. Cheers!

Hi everyone, is there anyone to tell me if it is possible to create an email template in thunderbird to look like newsletter (like the one from mailchimp) with clickable buttons etc. Cheers!

In this post I want to break down how I think about and how I build custom B2B lead gen eco-systems that are designed to engage a cold prospect, educate and help them to then turn into $XX,XXX deals.
I'll share the metrics and best practices from my own experiences from working with around 20 b2b companies with varying deal sizes, starting from $5k marketing packages, to $90k/yr fintech solutions and $200k software dev & IT deals. If you don't agree with my approach, that's fine, there's multiple ways to skin a cat.
Fundamentals are mostly the same and we can split it in 3 main parts.

1. Traffic acquisition
2. Nurture & education mechanism
3. Conversion mechanism.

Where most businesses go wrong is that they try to sell their expensive service to a cold prospect.
That might look like cold emailing and cold "linkedining" (new term) prospects an offer or asking if they're interested in this and that, on the spot.
This is not a good approach for one simple reason - no one want's to be sold to. Not to say that this direct approach doesn't work, for some it works good enough to stay afloat, but it's not something you can use to drive real, inbound interest in your services. Selling to prospects that you get on a sales call from 1 email or DM is extremely hard since you have to do the heavy lifting to educate them on the call and then you also have to sell them.
My goal is to turn this dynamic on it's head. Yes, we want to reach out to cold prospects. Yes, we want to run ads. But not to sell immediately. Rather, we're inviting and getting those prospects into our ecosystem where if they go through your educational materials like reports, case studies, how-to's AND have a real pain, they will come to you to solve it.
Let's break it down.
Traffic acquisition.
There's 2 channels I use to acquire traffic. Sometimes I use both, sometimes one or the other. For the most part that depends on the TAM and what we're selling.
1 - Paid ads (LI and META) are great if you need volume and your deal size varies between $5k - $20k. If you get it right, it's a system that scales easily so you can control demand and growth fairly easily too. It's also very quick and easy to troubleshoot since you can change a variable and see the result in next 3 days.
The ultimate goal of paid ads is to get as many people in your funnel as possible. The only logical way to do it is using lead magnets. Industry specific reports with unique insights that only your ICP would care about, easy-to-code tools that only your ICP would find useful (calculators work great for me), guides and courses made to solve a very specific problem, you get the picture.
We're giving away this free value in exchange for their email address. I can already hear people yelling "But giving away stuff for free only attracts freebie seekers" That's because you don't have a mechanism in place to convert that opt-in into a deal. (I'll go into in the next sections)
To make a great lead magnet I follow this mantra:

1. Has to be industry and role specific
2. Has to solve 1 painful problem for the lead
3. No surface-level, bait-and-switch teasing BS. (using lead magnet as a sales page is a big no-no)

Lead magnet is your chance to build rapport, show your competence and build good will by actually helping your prospects before you ever speak with them. USE IT WISELY. I see many businesses only tease the solution. My advice - give away all your secrets. If you're vague, your leads will think that your approach is basic and you won't capture the interest.
For us, around 20% of lead magnet leads opt-in into the next step of the funnel where we ask much more details. Company name, website, name, phone, etc, etc.
Do this step right and you'll get leads from your ICP opting into your funnel in droves, for cheap.
One little hack I do whenever I launch lead magnet campaigns is create 5-10 lead magnet ideas, create the ads and the landing pages, but don't create the lead magnet itself. Then run ads to those 5-10 lead magnets and see what your cost per lead is AND see what quality leads you attract. My baseline KPI's are sub $15 CPL on the initial launch and 3 out of 10 leads be real, actual companies that fit the ICP.
If you hit that initially, you can reiterate on the ads and the LP and get your CPL way lower.
2 - Cold outreach (LI and email) is great if you're after high ticket or enterprise level deals.
Cold outreach is great for huge target markets and/or very high value accounts. You won't reach Elon Mush through ads, but you could through cold outreach.
Instead of blanket-spamming 10k leads that might or might not need our service we do this.

1. Score companies based on fit (we use AI for this on scale by giving it bad fit examples, medium fit examples and great fit examples while also describing why each is bad, medium or great. Then we ask to output a score from 1-10)
2. For companies that score 7 or higher, look at buying signals. Recent hires, open positions, growth or decline, recent funding, featured in news (why featured in news?) and, of course, technographics.
3. Companies that display positive signals AND are a fit based on scoring, we send a personalized message automatically.

90% of this happens automatically at this point, but don't get confused - it's not AI copy that gets sent out. We have a general template and framework that we base our messages upon and AI fills in the blanks. All that is based on what information we find on the companies and what state they're currently in.
"Hey Adam, saw that Houberz is looking for an engineer with deep understanding of X. I know first hand how hard it is to fill such roles.
I have a case study on how we did Y using X technology, thought you might be interested in giving it a quick read before you pull someone onboard."
This is the general gist of it. Combine it with reaching out to leads that are likely in-market and you'll average 15% reply rates. Blast 10k emails to random list and you'll get 0.5% - 1% reply rates.
That is how we get qualified traffic on the front end.
This is how we convert it into deals.
1.1 - Paid
Once you have people claiming your lead magnet, the magic happens on the thank you page. I've seen many people just have a generic thank you page that does not prompt the next action.
Wasted digital real estate.
Instead of leaving it blank, we either have a call booking page where we pitch a non-sales call that would help fix the lead a specific problem or a signup page for a live workshop.
2nd has higher opt-in rate, but has longer time-to-deal, 1st gives you 1-1 time with high value prospects, but is more expensive..
Ideally, run both. Best of both worlds.
On top of that, when someone opts in and claims your lead magnets, you can then email them on a regular basis as part of your newsletter which gives you another channel to nurture leads and throw offers their way.
2.1 - Cold outreach
As soon as you receive a positive response to your lead magnet offer, you send it over, find that person on LI and connect (so you have another channel and they see that you're a real human) then ask if they're struggling with a specific problem that your service can fix.
If they do, great, share more case studies, share how they could solve the problem themselves and then soft-pitch a meeting in which you propose to "continue the conversation"
For cold, each convo will be different so you will have to come up with helpful and relevant email responses on the fly.
Remember speed-to-lead. The faster you answer, the higher the chance of you pushing the lead to the next step of your funnel.
So do you need both of these acquisition channels? Do you also need to post on Linkedin and dance on Tiktok?
Depends on your business. Generally, the more eyes you have on you, the more deals you'll close. These two channels are foundation for myself and any business I consult, but to supplement that and build credibility, we're also heavily investing in LI organic.
Why? People who watch your ads and engage with your emails will check out your LI eventually. If it's barren, you won't leave an impression. If it's packed with valuable, funny, insightful and humanizing posts, not only your leads will connect with you, but they'll feel compelled to engage.
So it's not one system or another - it's all of them working in cohesion.
Thanks for coming to my ted talk.

I have a database of around 25 to 30k people that I have obtained from my business (retail). I have never done email marketing before and this is my first time.
I live in a third world country so mailing services like mail chimp and brevo are too costly when you convert to my currency. After looking around on this subreddit I feel like Sendy would be the best option (it uses Amazon SES). I have never used any email platforms before so I don’t want to purchase it and then later realize that it doesn’t meet all my requirements.
Here’s what I’d like to do: 1. have a subscribe pop up on my website 2. Have templates I can use to make my newsletters 3. Send out an email if a cart has been abandoned 4. Send out an email if someone checked out our site just as a reminder like hey were you checking us out kind of.
Im new to this so any other features I may not be aware of that could help me would be a bonus.
I have separated my customers into different categories for example, local customers, international customers, customers from pop ups etc so ideally I’d really like to save them that way so I can make a customised newsletter based off which category they fall under. In other words I want to store them as different audiences. Will Sendy meet these requirements?

In the ever-evolving landscape of digital technology, the demand for intuitive and user-friendly mobile applications has skyrocketed. From businesses looking to engage customers to individuals with innovative ideas, the need for a platform that simplifies app development without compromising quality is paramount. Enter Appy Pie, a revolutionary tool empowering users to bring their app visions to life with ease.
Evolution of App Development:
Traditionally, app development was a complex and resource-intensive process, requiring coding expertise and substantial financial investment. However, with the emergence of no-code and low-code platforms like Appy Pie, the paradigm has shifted dramatically. These platforms democratize app development, enabling individuals and businesses of all sizes to create custom applications without writing a single line of code.
Understanding Appy Pie:
Appy Pie stands out in the crowded landscape of app development platforms due to its user-friendly interface, extensive feature set, and robust functionality. Whether you're an entrepreneur looking to launch a startup or a non-profit organization seeking to enhance outreach, Appy Pie provides the tools necessary to transform ideas into reality.
Key Features and Capabilities:

1. Drag-and-Drop Interface:

At the heart of Appy Pie lies its intuitive drag-and-drop interface, allowing users to design and customize their apps effortlessly. From arranging elements to defining navigation paths, the platform simplifies the entire development process, making it accessible to individuals with varying levels of technical proficiency.

1. Versatile Templates:

Appy Pie offers a wide range of pre-designed templates tailored to different industries and use cases. Whether you're creating a mobile app for e-commerce, healthcare, or education, there's a template to suit your needs. These templates serve as a foundation, providing a starting point for customization and personalization.

1. Multi-Platform Compatibility:

In today's multi-device world, cross-platform compatibility is essential for reaching a broader audience. Appy Pie addresses this need by enabling users to create applications that seamlessly run on both iOS and Android devices. With a single codebase, developers can maximize their app's reach without doubling their efforts.

1. App Publishing and Distribution:

Once your app is ready, Appy Pie simplifies the publishing and distribution process. With built-in support for app stores like Google Play Store and Apple App Store, users can submit their applications for review and approval with just a few clicks. Additionally, Appy Pie offers guidance on app store optimization (ASO) to improve visibility and discoverability.
Real-World Applications:
The versatility of Appy Pie extends across various industries and sectors, revolutionizing how businesses and organizations engage with their audience. Let's explore some real-world applications of the platform:

1. Small Businesses and Startups:

For small businesses and startups operating on a limited budget, Appy Pie provides a cost-effective solution for establishing a mobile presence. Whether it's a restaurant offering online ordering or a local service provider managing appointments, the platform empowers entrepreneurs to compete in the digital marketplace.

1. Educational Institutions:

Educational institutions can leverage Appy Pie to enhance communication and collaboration among students, parents, and faculty members. From school newsletters and event calendars to interactive learning modules, the platform facilitates seamless interaction and information sharing within the academic community.

1. Non-Profit Organizations:

Non-profit organizations rely on effective communication and outreach to further their missions and initiatives. With Appy Pie, NGOs and charitable organizations can create mobile apps to raise awareness, solicit donations, and mobilize volunteers. By harnessing the power of technology, these organizations can amplify their impact and reach a broader audience.
CLICK HERE TO START CREATING YOUR DESIRED APP NOW.
Conclusion:
In conclusion, Appy Pie represents a game-changer in the world of app development, empowering individuals and businesses to realize their digital aspirations without the complexities of traditional coding. With its user-friendly interface, versatile features, and broad applicability, the platform democratises app development, making it accessible. Whether you're an aspiring entrepreneur, a seasoned developer, or a non-profit advocate, Appy Pie provides the tools and resources to turn your app dreams into reality. Embrace the power of creativity and innovation with Appy Pie – where imagination knows no bounds.

Hope someone finds this helpful!
I'm making this list every week for my newsletter, but figured you guys could benefit from it too, so here it is!
Global

• Kendrick/Drake rap feud becomes a meme phenomenon.
• AI-generated deepfakes of celebrities at Met Gala flood social media.
• Social media marketers advised to focus on entertainment over engagement.
• Social media platforms struggle with international legal obligations.
• AI and social media effectively track mental health trends.

Bluesky

• Bluesky to enhance platform with DMs, video, and custom feeds.
• Jack Dorsey leaves and criticizes Bluesky for repeating Twitter's errors.

Linkedin

• LinkedIn introduces engaging daily games.
• LinkedIn shares marketing campaign optimization tips.

Meta

• Meta debuts AI tools for ad optimization on Instagram and Facebook.
• Meta Business Suite adds new message filter on iOS.
• Meta introduces expansive paid verification for businesses.
• Meta adds advanced AI tools for advertisers to enhance ads.
• Business Suite added "Review" feature for pre-publish checks.
• Business Suite now able to manage Facebook Page broadcast channels from desktop.
• Business Suite added ablity to create ready-made Reels from desktop.

Facebook

• Facebook tests new profile picture shape in Stories.
• Meta Verified tests new discovery features on Facebook.
• Facebook renames "Orders" shortcut to "Finds."
• Facebook testing new "Upload Video" button for Pages.
• Facebook adds floating button for reporting app issues.

Instagram

• Instagram introduces four new interactive stickers for Stories.
• Instagram soon to launch Broadcast Channel for business accounts.
• Instagram rebrands spam filter feature in followers tab.
• Create QR codes for Instagram broadcast channels.
• Instagram adds camera shortcut to each story.
• Instagram enables auto-tagging of collaborative accounts in posts.

Threads

• Threads lets users control quote permissions on posts.
• Threads tests new display features for better readability.
• Threads tests in-feed post creation sheet.
• Threads now shows "Post views" in EU.

Whatsapp

• WhatsApp tests new storage management feature in iOS beta.
• WhatsApp tests "Events" feature for Communities on iOS.

OpenAI

• OpenAI developing a tool for content creators to opt out of AI training.
• OpenAI aims to increase transparency in AI content generation.
• OpenAI debates allowing AI-generated adult content.
• OpenAI evasive on whether Sora was trained using YouTube videos.

Pinterest

• Pinterest launches Media Buyer certification course.
• Pinterest allows turning Instagram posts into pins for more users.

Reddit

• Reddit adds new swipe gestures for posts and comments.
• Reddit introduces new ad formats as it goes public.
• Reddit tests site-wide French translation and sub-specific features.
• Reddit exploring monetization of its search function.

Snapchat

• Snapchat introduces Instagram-like templates for videos.
• Snapchat beta tests new "Lens Invocation" app clip.
• Snapchat adds update countdown for Plus subscribers.
• Snapchat rebrands as the 'happiest place' online for users, businesses.
• Snapchat tests profile tab for switching between profiles.

Substack

• Substack recruiting TikTok stars with new 'creator studio' program.

TikTok

• Analysis of TikTok's AI algorithms and their social impact.
• 61% of TikTok users discover new brands on the platform.
• TikTok's deep ties with ByteDance challenge its independent claims.
• Livestream shopping on TikTok complicates fake merchandise detection.
• TikTok sues US government over 'unconstitutional' ban.
• TikTok offers free webinar on campaign and creative optimization.
• TikTok to label AI-generated user content globally.
• TikTok ads boost sales of obscure book amid ban rumors.
• TikTok to discontinue Video Avatar feature on May 15, 2024.
• TikTok highlights its effectiveness in brand discovery and engagement.
• Global communications head Hilary McQuaide leaves TikTok.
• TikTok adds "Collaboration" feature similar to Instagram.

X

• X modifies blocking feature to increase transparency.
• X now allows sorting of Community posts.
• X's Stories now feature AI-driven content for Premium users.
• Elon Musk limits spam by restricting replies on X.
• EU probes X for content moderation and AI risks.
• Twitter launches Grok AI in the EU and UK
• X to let advertisers create ad audiences with AI descriptions.

Youtube

• YouTube tests Gen AI Ideas Generator in Studio with selected creators.
• YouTube simplifies ad campaign creation within its platform.
• YouTube enhances EU election integrity measures.
• YouTube introduces browser extension with wiki-like citations.

I've made this list for my purposes, but figured you guys might like it too. Collected them from multiple sources, summarized and arranged them myself. If you want clickable links, as well as Week 1 news or April 2024 news, I have them in my free weekly newsletter, (you are most welcome to sub) but for most of you this list will be probably more than enough :)
Enjoy!
Global

• Kendrick/Drake rap feud becomes a meme phenomenon.
• AI-generated deepfakes of celebrities at Met Gala flood social media.
• Social media marketers advised to focus on entertainment over engagement.
• Social media platforms struggle with international legal obligations.
• AI and social media effectively track mental health trends.

Bluesky

• Bluesky to enhance platform with DMs, video, and custom feeds.
• Jack Dorsey leaves and criticizes Bluesky for repeating Twitter's errors.

Linkedin

• LinkedIn introduces engaging daily games.
• LinkedIn shares marketing campaign optimization tips.

Meta

• Meta debuts AI tools for ad optimization on Instagram and Facebook.
• Meta Business Suite adds new message filter on iOS.
• Meta introduces expansive paid verification for businesses.
• Meta adds advanced AI tools for advertisers to enhance ads.
• Business Suite added "Review" feature for pre-publish checks.
• Business Suite now able to manage Facebook Page broadcast channels from desktop.
• Business Suite added ablity to create ready-made Reels from desktop.

Facebook

• Facebook tests new profile picture shape in Stories.
• Meta Verified tests new discovery features on Facebook.
• Facebook renames "Orders" shortcut to "Finds."
• Facebook testing new "Upload Video" button for Pages.
• Facebook adds floating button for reporting app issues.

Instagram

• Instagram introduces four new interactive stickers for Stories.
• Instagram soon to launch Broadcast Channel for business accounts.
• Instagram rebrands spam filter feature in followers tab.
• Create QR codes for Instagram broadcast channels.
• Instagram adds camera shortcut to each story.
• Instagram enables auto-tagging of collaborative accounts in posts.

Threads

• Threads lets users control quote permissions on posts.
• Threads tests new display features for better readability.
• Threads tests in-feed post creation sheet.
• Threads now shows "Post views" in EU.

Whatsapp

• WhatsApp tests new storage management feature in iOS beta.
• WhatsApp tests "Events" feature for Communities on iOS.

OpenAI

• OpenAI developing a tool for content creators to opt out of AI training.
• OpenAI aims to increase transparency in AI content generation.
• OpenAI debates allowing AI-generated adult content.
• OpenAI evasive on whether Sora was trained using YouTube videos.

Pinterest

• Pinterest launches Media Buyer certification course.
• Pinterest allows turning Instagram posts into pins for more users.

Reddit

• Reddit adds new swipe gestures for posts and comments.
• Reddit introduces new ad formats as it goes public.
• Reddit tests site-wide French translation and sub-specific features.
• Reddit exploring monetization of its search function.

Snapchat

• Snapchat introduces Instagram-like templates for videos.
• Snapchat beta tests new "Lens Invocation" app clip.
• Snapchat adds update countdown for Plus subscribers.
• Snapchat rebrands as the 'happiest place' online for users, businesses.
• Snapchat tests profile tab for switching between profiles.

Substack

• Substack recruiting TikTok stars with new 'creator studio' program.

TikTok

• Analysis of TikTok's AI algorithms and their social impact.
• 61% of TikTok users discover new brands on the platform.
• TikTok's deep ties with ByteDance challenge its independent claims.
• Livestream shopping on TikTok complicates fake merchandise detection.
• TikTok sues US government over 'unconstitutional' ban.
• TikTok offers free webinar on campaign and creative optimization.
• TikTok to label AI-generated user content globally.
• TikTok ads boost sales of obscure book amid ban rumors.
• TikTok to discontinue Video Avatar feature on May 15, 2024.
• TikTok highlights its effectiveness in brand discovery and engagement.
• Global communications head Hilary McQuaide leaves TikTok.
• TikTok adds "Collaboration" feature similar to Instagram.

X

• X modifies blocking feature to increase transparency.
• X now allows sorting of Community posts.
• X's Stories now feature AI-driven content for Premium users.
• Elon Musk limits spam by restricting replies on X.
• EU probes X for content moderation and AI risks.
• Twitter launches Grok AI in the EU and UK
• X to let advertisers create ad audiences with AI descriptions.

Youtube

• YouTube tests Gen AI Ideas Generator in Studio with selected creators.
• YouTube simplifies ad campaign creation within its platform.
• YouTube enhances EU election integrity measures.
• YouTube introduces browser extension with wiki-like citations.

I've collected these for my purposes, but you guys might find it useful too. Collected them from multiple sources, summarized and arranged them myself. If you want clickable links, as well as Week 1 news or April 2024 news, I have them in my free weekly newsletter, you are most welcome to sub :)
Global

• Kendrick/Drake rap feud becomes a meme phenomenon.
• AI-generated deepfakes of celebrities at Met Gala flood social media.
• Social media marketers advised to focus on entertainment over engagement.
• Social media platforms struggle with international legal obligations.
• AI and social media effectively track mental health trends.

Bluesky

• Bluesky to enhance platform with DMs, video, and custom feeds.
• Jack Dorsey leaves and criticizes Bluesky for repeating Twitter's errors.

Linkedin

• LinkedIn introduces engaging daily games.
• LinkedIn shares marketing campaign optimization tips.

Meta

• Meta debuts AI tools for ad optimization on Instagram and Facebook.
• Meta Business Suite adds new message filter on iOS.
• Meta introduces expansive paid verification for businesses.
• Meta adds advanced AI tools for advertisers to enhance ads.
• Business Suite added "Review" feature for pre-publish checks.
• Business Suite now able to manage Facebook Page broadcast channels from desktop.
• Business Suite added ablity to create ready-made Reels from desktop.

Facebook

• Facebook tests new profile picture shape in Stories.
• Meta Verified tests new discovery features on Facebook.
• Facebook renames "Orders" shortcut to "Finds."
• Facebook testing new "Upload Video" button for Pages.
• Facebook adds floating button for reporting app issues.

Instagram

• Instagram introduces four new interactive stickers for Stories.
• Instagram soon to launch Broadcast Channel for business accounts.
• Instagram rebrands spam filter feature in followers tab.
• Create QR codes for Instagram broadcast channels.
• Instagram adds camera shortcut to each story.
• Instagram enables auto-tagging of collaborative accounts in posts.

Threads

• Threads lets users control quote permissions on posts.
• Threads tests new display features for better readability.
• Threads tests in-feed post creation sheet.
• Threads now shows "Post views" in EU.

Whatsapp

• WhatsApp tests new storage management feature in iOS beta.
• WhatsApp tests "Events" feature for Communities on iOS.

OpenAI

• OpenAI developing a tool for content creators to opt out of AI training.
• OpenAI aims to increase transparency in AI content generation.
• OpenAI debates allowing AI-generated adult content.
• OpenAI evasive on whether Sora was trained using YouTube videos.

Pinterest

• Pinterest launches Media Buyer certification course.
• Pinterest allows turning Instagram posts into pins for more users.

Reddit

• Reddit adds new swipe gestures for posts and comments.
• Reddit introduces new ad formats as it goes public.
• Reddit tests site-wide French translation and sub-specific features.
• Reddit exploring monetization of its search function.

Snapchat

• Snapchat introduces Instagram-like templates for videos.
• Snapchat beta tests new "Lens Invocation" app clip.
• Snapchat adds update countdown for Plus subscribers.
• Snapchat rebrands as the 'happiest place' online for users, businesses.
• Snapchat tests profile tab for switching between profiles.

Substack

• Substack recruiting TikTok stars with new 'creator studio' program.

TikTok

• Analysis of TikTok's AI algorithms and their social impact.
• 61% of TikTok users discover new brands on the platform.
• TikTok's deep ties with ByteDance challenge its independent claims.
• Livestream shopping on TikTok complicates fake merchandise detection.
• TikTok sues US government over 'unconstitutional' ban.
• TikTok offers free webinar on campaign and creative optimization.
• TikTok to label AI-generated user content globally.
• TikTok ads boost sales of obscure book amid ban rumors.
• TikTok to discontinue Video Avatar feature on May 15, 2024.
• TikTok highlights its effectiveness in brand discovery and engagement.
• Global communications head Hilary McQuaide leaves TikTok.
• TikTok adds "Collaboration" feature similar to Instagram.

X

• X modifies blocking feature to increase transparency.
• X now allows sorting of Community posts.
• X's Stories now feature AI-driven content for Premium users.
• Elon Musk limits spam by restricting replies on X.
• EU probes X for content moderation and AI risks.
• Twitter launches Grok AI in the EU and UK
• X to let advertisers create ad audiences with AI descriptions.

Youtube

• YouTube tests Gen AI Ideas Generator in Studio with selected creators.
• YouTube simplifies ad campaign creation within its platform.
• YouTube enhances EU election integrity measures.
• YouTube introduces browser extension with wiki-like citations.

Overcoming CSS Compatibility Challenges in Outlook

Designing email templates that render consistently across various email clients can be a daunting task for developers and marketers alike. The complexity arises primarily due to the different ways email clients interpret HTML and CSS. Among these, Microsoft Outlook is notorious for its unique rendering engine, which often leads to unexpected and frustrating discrepancies between the email design and its appearance in Outlook. Understanding these challenges is the first step towards creating more robust and universally compatible email templates. This necessitates a deep dive into the intricacies of CSS support across Outlook versions, as well as the adoption of specific coding practices tailored to mitigate these issues.
Moreover, the problem is compounded by the fact that Outlook uses Word's HTML rendering engine, which is less forgiving and less standard-compliant than web browsers. This can result in common CSS properties and HTML elements not displaying as intended, leading to broken layouts and impaired user experiences. To navigate this landscape, developers must leverage conditional CSS, use inline styles, and sometimes resort to table-based layouts to ensure compatibility. The goal is to craft emails that not only look good in Outlook but also maintain their integrity across all major email clients, ensuring a consistent and engaging experience for every recipient.

Command	Description
Inline CSS	Using CSS directly within HTML tags to ensure styles are applied in Outlook.
Conditional Comments	Outlook-specific HTML comments that allow inclusion of CSS for Outlook only.
Table Layout	Using table-based layouts instead of divs for better compatibility with Outlook.

Strategies for Outlook Email Compatibility

Creating HTML emails that render effectively in Microsoft Outlook requires a nuanced approach due to its unique rendering engine. Unlike most email clients that use web-based rendering engines, Outlook relies on the Word rendering engine. This fundamental difference means that many modern web standards and CSS properties that work seamlessly in browsers and other email clients might not work as expected in Outlook. For instance, CSS styles like flexbox and grid, which are staples for responsive web design, are not supported in Outlook. This limitation necessitates a shift towards more traditional and robust layout strategies, such as table-based layouts, to ensure consistency across all viewing platforms.
Furthermore, to address Outlook's idiosyncrasies, developers often resort to conditional comments. These Outlook-specific conditional comments can be used to target styles or even entire sections of the email exclusively to Outlook users. This allows for the inclusion of fallback styles or alternative layouts that better align with Outlook's rendering capabilities. Additionally, inline CSS is crucial for email compatibility across all clients, including Outlook. By placing styles directly within HTML tags, developers can circumvent many of the limitations imposed by email clients' CSS parsing. Careful attention to these practices, along with rigorous testing across various versions of Outlook, is essential for achieving the best possible user experience in email campaigns.

Ensuring CSS Compatibility in Outlook

HTML with inline CSS

 
 
 
Welcome to Our Newsletter
 
 
 
 

Using Conditional Comments for Outlook

HTML with Outlook conditional comments

[if mso]>  This text is styled specifically for Outlook.