How are both B2B SaaS and B2C SaaS companies finding clients?

There's never been a better time than now to start a SaaS startup. Whether you intend to focus on the B2B space or B2C, SaaS companies are experiencing extreme customer success. The sheer amount of companies that existed before the pandemic, compared to now is outsized and growing at an amazing scale. Many companies changed their work model, enabling millions of workers to work from home. In order for this to be successful at scale, requires technology to fundamentally support the many workers and their ever-evolving task lists.
Customer success is the primary ingredient for the success of many SaaS startups in 2024. By helping their clients achieve their business goals, customers have been more likely to stay loyal to their favorite SaaS products as they grow and succeed.
At the core of every SaaS business strategy, 3 key points stand out:

1. Customer Retention
2. Customer Engagement
3. Customer Satisfaction

Harnessing these three areas helps you build a strong and durable customer base.

Customer success at the forefront of your SaaS company

For B2B & B2C SaaS startups, the customer success departments have evolved from simply handling tickets to collecting and analyzing customer feedback in an effort to optimize the customer experience. This doesn't need to be something reserved for the larger players in the space. As an early-stage SaaS you want your customers to spread the word to their friends and colleagues, about their experience, so going above and beyond is a must! Let's put this idea as a fundamental requirement, and the next set of activities will help you to scale your products at lightning speed!

Stop struggling to get initial users for your SaaS product

Why is Reddit ranking so high in Google Searches? Saas
I [will] make a strong argument that we often cannot see the solution to our problems because we are too close to the problems to see our surroundings in the first place. The more you've optimized and automated your SaaS, the more you realize that there's less to do, up to a certain point. The next thing you typically pivot focus to is growth through marketing or advertising. So you start to post in DigitalMarketing, socialmedia, and marketing for ideas on how to perform outreach, enhance your seo, and even dabble in PPC. If you're lucky, you'll begin to see that there are issues with basic things, because members of Reddit will happily point them out to you.
If you haven't already seen this post, it's a good thread, and I recommend you check it out. The OP reveals some reasons why their product is struggling to gain traction. The community on Reddit is fantastic for providing insights as to what can be useful. Especially in communities such as SaaS, while others sometimes are not so forgiving (cough, cough, Entrepreneur).
Most of us SaaS founders don't actually have the luxury of spending time doing this. It's very much a make-it-or-break-it type scenario. Those of you who feel this way will certainly appreciate the next few bullet points that I will provide that should help you to begin generating traffic to your SaaS landing page [immediately].

1. Find the subreddit or community (Reddit, Linkedin, Facebook, Slack, Quora, X (Twitter) that you think aligns with your product niche.
2. Answer every question that you believe aligns with your target consumer, such as the "How-to's", or "Why's" that appear in the "Best", "Hot", and "New" tabs. Browse through each and every single tab.
3. Post only if you think what you have to add is immensely utilitarian, otherwise, spend time engaging through comments, and providing resources, links, and sources to any material you share.
4. Make sure your profile is optimized, because if you [do] provide any information that stands out, both happy and unhappy users will pounce on your profile to find anything that they can use to their advantage (be ready for the trolls).
5. Check your analytics. You'd be surprised to realize that some posts (that you don't create) will get thousands of views. A small percentage of viewers will then roll into your website to see what you have to offer, for their own reasons.

If 1,000 people visited your website from this tactic, consider that maybe 50 - 100 of them might actually be your customers, maybe even smaller. The better the offering on your landing page, the more likely you'll even get sign-ups for your SaaS with free trial periods, or free offerings!
Repeat this every day, and you're now generating 10,000 - 20,000 (or more) potential clients to your website daily. Some days will be great, others not so great, but you've found a method that now works, and is proven!

Leveraging social media (organically) to scale your SaaS

I like to break social media platforms into 2 categories:

1. Literature-driven communities:
   1. Reddit
   2. Quora
   3. Linkedin
   4. X (Twitter)
   5. Slack
2. Social Media Apps:
   1. Instagram
   2. Tiktok
   3. Pinterest
   4. X (Twitter)

Yes, I purposefully placed "X" in both categories because it had a great mix of both content types, and was originally based on small "tweets", but now it provides a lot more media, and I find myself spending less time reading.
Literature-driven communities are apps that you're potential SaaS customers have to stop and read, to find something interesting, even on mobile. While the "social media apps" are full of videos, and media fighting to hook your attention. This rapid-scrolling behavior is conducive to "doom-scrolling", making it much harder to capture the eye of your potential customers.
I would recommend investing more time into "Literature-driven platforms", as I think you'll get far more engagement without the need to sell your soul for likes, and followers. In fact, I only have about 100 followers on Reddit at this time, yet I still managed to gain 50,000,000+ views on my content in May 2024.
Also, here's another great Reddit Post about finding customers for your B2B SaaS.
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Opening up to friends, family, and colleagues as early customers

As you launch your product you're typically stuck in a paradoxical situation of needing to convince new clients with testimonials from previous clients. It's not easy to convert potential users without any data or feedback. It's much easier to do this when you have traction, but that's now always the case for a new SaaS founder.
Here are a few methods you can use to attract clients of your product early, in exchange for much-needed testimonials and referrals:

1. Offer your product to your "inner circle". This includes friends, family, colleagues, connections on Linkedin, or members of your social club.
2. Give discounts, and extended trial periods. It may cost you next to nothing to give your product out to testers, but having received a testimony repays you 100-fold!
3. Run surveys on Survey Monkey, or Usertesting.com - Not only will you get structured feedback from prospective users, but some of these testers might be willing to stay on, and use your product for an extended period.
4. Offer lifetime deals to early adopters. This may not be very fun, but it's a real opportunity to start bringing in revenue, validating certain functions and capabilities, and again, creating testimonials that you can use to convince new clients that your service works.

Consider this your beta trial (B2B SaaS) period. B2B SaaS founders typically will leverage their existing network at the beginning due to a high likelihood that they have some level of corporate experience (at least I hope!) going into their new venture. To get started, all you need is a Minimum Viable Product (MVP), which represents the leanest version of your app idea. Customer feedback will significantly add value to the long-term outlook of your product at this stage.

Using analytics to optimize your sales funnel

How to build a SaaS sales funnel
This next section is dedicated to BareMetrics, who inspired many of the lists that you'll see.
First, let's talk about what a SaaS sales funnel actually is, according to BareMetrics:
"In sales and marketing, the “funnel” refers to the process of qualifying leads and converting them to customers. You pour in leads at the widest part at the top of the sales funnel. As you work on converting them through the sales process, the funnel narrows. The bottom of the funnel is where your hottest qualified leads pour into your business as customers.

The traditional sales funnel is broken down into a few stages as leads engage with your brand:
Awareness: This is where your prospects become aware of your product and your brand. They’re just learning who you are, what you do, and that they have a problem you can solve.
Discovery: This is the phase where prospective leads are doing some initial research, narrowing down the products and services that can help them solve their issue.
Evaluation: In this phase, prospects are conducting more serious evaluations, weighing the pros and cons of making a purchase, as well as comparing you to your competitors.
Intent: This is the final phase of the funnel before a purchase is made. Logic, numbers, and value-driven communication are the keys to making that final persuasive push.
Purchase: This is where leads have ultimately decided that your brand meets their needs. They then join the ranks of your paying customers! Your work isn’t done, though: You still need to help them through the welcome and onboarding phase.

For your SaaS business, you have one key additional stage you need to consider: retention. Unlike other retail businesses, you don’t just want your customers to make a one-time purchase. You have to continue persuading them of your continued value each month. In this phase, you can also use the insights you gather about the customer and their behavior to upsell with features that meet their specific needs (and, in turn, increase your average revenue per user)."
Beautifully written (in my opinion). Retention also deserves much of your focus here as a SaaS entrepreneur. You have to convince customers month-over-month that you're not only maintaining quality, but the product has a roadmap for improvement. The use case that attracts initial customers doesn't necessarily guarantee that they will keep coming back. You're going to have to keep an ear out for what they are saying, and use as many opportunities as you can to understand what their needs are. I did something like this on Reddit within the dating app space.

Learn which metrics you should be tracking to optimize your SaaS sales funnel

Hubspot CAC Recovery Chart - SaaS companies
Hubspot has a great write-up about 15 metrics that you should be tracking. Here they are (below):

1. Customer Churn
2. Revenue Churn
3. Customer Lifetime Value
4. Customer Acquisition Cost
5. Months to Recover CAC
6. CAC: LTV Ratio
7. Customer Engagement Score
8. Qualified Marketing Traffic
9. Leads by Lifecycle Stage
10. Lead-to-Customer Rate
11. Customer Health Score

Every SaaS startup is different, and what they use to track overall growth and retention varies from company to company. Generally, most experts can agree that at a minimum, if you're team is focusing on optimization, these items should be reviewed every day, if not weekly within your organization.

What tools you should be using to optimize your SaaS sales funnel

Best analytics dashboard for my SaaS product - Mixpanel
My favorite tools for tracking data throughout your sales funnel are as follows:

1. Unbounce / LeadPages - Landing page tracking and optimization
2. Hotjar.com / Inspectlet
3. Mixpanel.com / Google Analytics
4. Squarespace.com / Wix / Webflow
5. Stripe.com / Square / Braintree
6. Mailchimp.com / Hubspot / Constant Contact

I also included some variants in this list. Notice that I did not include any ad platforms here. I know many marketing agencies would kill me, but it's not a necessary tool. Most of us have been taught to spend money on ads, to start tracking users to your platform, but if you're not generating at least 10,000 monthly visitors to your website organically (today), then you should take the organic route. Here's a resource on how to start getting clients for your SaaS startup. Only when you've exhausted all other ways of generating organic traffic, you should invest in advertising.
For me, it may be worth it to bring in another resource, who can guarantee me organic traffic with proven strategies, than pay for a PPC campaign, full of bot clicks from bot farms!

Create comparison content with competitors

Just recently I found a thread in SaaS talking about their journey with SEO. After 6 months of implementation, their strategy now brings in passive sales, due to their commitment to content creation. Many SaaS founders are admitting that creating "comparison content" with competitors is a great way to leverage a larger brand's presence in the SERP space. I highly recommend you invest in creating feature matrices detailing where, why, and how you stand out from other competitors on the market.

What you should do after you've gained thousands of new customers

Let's do a short recap to identify how we've gotten here.

1. We officially launched our SaaS
2. We invited our inner circle of friends, family, and colleagues as initial testers of our B2C SaaS, and leveraged our professional network for B2B SaaS.
3. We offered discounts, trials, or lifetime deals in exchange for feedback and testimonials.
4. We've highlighted initial success stories as case studies on our SaaS brand website, to help us convince new clients
5. We've set up a sales funnel (feedback loop) to track conversion success at every core inflection point using top tools like Mixpanel, Unbounce, and Stripe.
6. We're implementing organic social media strategies that drive 10,000+ visitors to our SaaS landing page every month, which helps us optimize our sales funnel (5).
7. We've invested in a customer retention strategy, equal to our outreach strategy. Tools such as Mailchimp (newsletters), and SMS marketing (Twilio.com) work well here.
8. We've exhausted growth, and need to further 10x our user base. Now's a great time to consider influencer marketing, affiliate marketing, or paid ads.

The decision to invest in a team or organic social media assets to continue growth, or take the path of investing in ad campaigns for growth really depends on where you see yourself in 2 - 3 years. Some people want to build a SaaS product that helps them live a simpler life, assisting in an exit from the traditional corporate 9 - 5 pm. Others desire to take the VC route, raise funds, and scale to extraordinary heights, eventually going public through an IPO.
No matter what your decision is, none of this can happen without achieving success in steps 1 - 8. For some SaaS founders, they will achieve every point mentioned within 6 months, while others might take 6 years. A good example of this slow and steady approach is Mailchimp of course!
Thank you so much for reading.

https://preview.redd.it/9tngjopr4m5d1.png?width=1916&format=png&auto=webp&s=72a800d62fe2dbdf49cfde358b57d5e5fb86d1f4

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Yongse Y01 dongle: for $10 there's no sound difference compared to Apple dongle but much better build quality. 100% would recommend.
KBear silver cable: for $6 it's really good value, it's soft and feels durable, can tangle a bit but that's not a problem with roadie wrap (everyone should learn it), even if it was $12 it would still be ok value. Not as good as the Tripowin Zonie of course but it's good enough especially considering the price difference.
Random cable: $12 + $5 shipping so around the same price as Zonie, but this is really nice. Feels durable and don't tangle, it is kinda stiff but that's understandable as the cores are thick. The lighting doesn't give justice to how beautiful it is.
Moondrop May: nice build quality, faceplate is silver mirror finish with clove like pattern (it's actually supposed to be blossoms), the shells fit my ears very well. Eartips are generic but the DSP cable is great and the case is nice. Sound wise the tuning I'd say is balanced, somewhat similar to my EM6L but with slightly more bass, slightly more prominent vocal, and less treble. Bass is good more enjoyable than the EM6L, midrange is well done and I appreciate the extra bit of vocal. Treble is detailed and non fatiguing but feels slightly metallic and grainy (not sure if the right word) in certain songs, though I didn't notice it until I compared directly to my EM6L which is more smooth and natural. Technicalities are fine, just a bit worse than my EM6L across the board but that's expected considering the $40 price difference.

\"But why not do both?\"
This is a follow-up to my last post defending the anime's decision to cut content for the sake of pacing but let me give you the TL;DR so you don't feel the need to have read that one before this as this post covers the same bases (and then some): The anime is first-and foremost the story of Rudeus Greyrat and must therefore prioritize his perspective, even at the cost of other characters' moments, regardless of how beloved those individual scenes are to fans of the Light Novels (myself included).
So let me start by addressing the strongest counter argument made in response to that post: "But the first season, and even Cour 1 of season 2 was able to maintain excellent pacing while having relatively few cuts! Why does the pacing in cour 2 still *FEEL* so rushed in comparison despite cutting so much?" That is an astute observation! And, quite frankly, you are asking the right questions. And for anyone planning to skip straight to the end of this admittedly \daunting* essay, here's a TL;DR for you: Episodes 19 & 20's reduced quality and heightened pace were done deliberately to provide the last 4 episodes of the season the space they need to breathe.* Continue reading if you want to find out how and why this had to be done.
It would be a fool's errand to argue that Cour 2 is NOT cutting less content than prior cours (because it absolutely is, and by quite a lot too), nor will I be arguing that the cour does NOT suffer some level of pacing issues because it absolutely is (see first post), rather I will be arguing in defense of the purpose of limiting the scope of what gets adapted, and why such decisions are necessary in the first place. However, before I delve any further into the specifics of Cour 2's production struggles, first I should elaborate how its production schedule differs from S1.

PART 1: Production Scheduling (aka setting the pace)

In case you were unaware, Season 1 was originally slated to be released in 2020 but was delayed to January of 2021 so it could actually receive all of the extra care and polish it truly deserved. For S2, Studio Bind's production staff, by contrast, had to make due with the time they were initially given. More time (and consequently more budget) usually fixes most production issues, but very few (extraordinarily rare) series ever receive that benefit and doing so twice was likely never even considered a possibility.
Sadly we are not in the alternate timeline where S2 benefitted from the same advantages that gave us gorgeous custom world-building OPs for every episode that freed up even more additional screen time for dialogue and character development (in some cases literally depicting entire chapters such as Paul's POV being shown during Ep 17's STUNNINGLY well executed OP montage). Thanks in part to that decision, S1 had significantly more wiggle room to work with, especially pertaining to the secondary cast, allowing it to more evenly adapt the world building, character development, and main narrative plotline of Mushoku Tensei as a whole utilizing that extra runtime (90 seconds per episode adds up to a LOT over the course of an entire season, plus the 5 EDs, that were integrated as needed on a per-episode basis, for an additional 7 1/2 minutes which adds up to a WHOPPING 43 1/2 MINUTES over the course of that 24 episode run and I should point out that S2 Cour 1 ALSO benefitted from this for the first 5 episodes including the OVA, giving that cour an added 9 minutes to utilize with Cour 2 receiving a paltry 3 minutes as only the 1st episode integrates the OP/ED runtime).
It's simply the reality that polish and quality was prioritized for S1 while scheduling and budget were prioritized for S2. If you want to be especially harsh, one could say S1 was treated as art, while S2 was treated as a commercial product, which is why I've set my expectations accordingly and hope this post helps others do the same. This becomes more apparent when you take into consideration that Studio Bind were also working on Onimai at the same time as S2 given their air dates were only 6 months apart. So not only was S2 not being given the same scheduling priority, it was COMPETING for resources. Given the BD sales numbers for every project they've released, at a minimum we can be assured that Studio Bind has been financially successful at least but the double edged nature of that success also means that certain priorities may have shifted away from MT and towards the new cash-cow. There's a reason I phrased my previous post so specifically: These episodes are a fine adaptation of Rudy's story.... and not much else because it simply doesn't have the screen time or resources to focus on anything besides Rudy's share of the narrative and character development.
Which ties directly into the second reason as to why cour 2 FEELS so rushed, even in comparison to cour 1. The contents of Volumes 10, 11, and 12 are significantly more *LINEAR\* with more individual events being depicted compared to Volumes 1-9. This translates to more content vying for screen time. But how much content are we talking about here? Well, I don't want to go too deeply into raw numbers as that's not really the point but let's set a baseline with some quick-n-dirty math to illustrate:
S1c1 covers 1326 pg / 3 = 442 pg/vol (11 episodes) = 40.2 pg / ep S1c2 covers 1280 pg / 3 = 427 pg/vol (12 episodes + OVA) = 32.8 pg / ep S2c1 covers 1268 pg / 3 = 423 pg/vol (12 episodes + OVA) = 32.5 pg / ep S2c2 covers 1381 pg / 3 = 460 pg/vol (12 episodes) = 38.3 pg / ep
Obviously these are EXTREMELY rough numbers that don't take into account any of the cut content, non-chapter related pages, nor the difference in available runtime afforded to S1 that I previously mentioned, but just by raw page count, that's technically LESS content than what the first 11 episodes of Season 1 had to adapt! Surely they could just tweak a few things to make everything fit! Unfortunately, it's not that simple. You see, there's a distinct lack of a certain type of content that made the lives of the production staff significantly easier by providing plenty of opportunities to pick and choose what made it into the final cut of an episode's runtime to keep the mainline story of Rudeus chugging along at the leisurely clip we're accustomed to.

PART 2: Narrative Fluff (aka work smarter, not longer)

Spoiler: It's the sheer density of secondary character POVs. The very ones we often grieved being cut as the episodes were coming out during S1. They add depth and complexity to the characters (and are, imho, singularly the most *profoundly insightful* pieces of writing Rifujin-sensei has ever produced) but 90% of the time are simply repeating the same events from a new perspective. HOWEVER, when adapted to an audio-visual medium, you can SHOW both perspectives simultaneously and let the audience infer what's going on in a secondary character's mind through the use of voice acting, animation, staging, lighting, OST, and sound design thereby allowing the anime-only audience to receive 90% of the same information that was conveyed during those same events in the novels.
The "missing" Eris POV is the primary example of this disconnect between how little LN readers think Anime-onlys are inferring and how much is being successfully communicated to them even if they themselves can't properly articulate what it was they took away from any particular scene. I highly recommend paying close attention to Eris' face in the 3 following episodes after the events of Turning Point 2 RATHER THAN READING THE SUBTITLES (dub watchers have an advantage here but BOTH performances do an incredible job) and you'll see (and hear) what I'm talking about. Sure we don't get every beat of her thought process spelled out for us in quite the same level of detail as in her POV chapter, but you can sense her inner conflict while watching Rudeus practice Disturb Magic as they ride into the outskirts of Fittoa and her heartache at seeing him standing forlornly in the ruins of his destroyed childhood home. The idea that she doesn't feel "worthy" of him is already being communicated by her facial expressions and her body language. Her letter stating how they aren't "well-balanced" in combination with that visual information is already providing context clues to the viewer as to what's going on in her head. In her final scene you can hear the sheer depth of her love give way to a deeply instilled sense of self-loathing, just by the tone of her voice, as she hoists Rudeus up onto that pedestal. Yet as she nears the end of her melancholic monologue more of that brash, passionate nature of hers seeps back into her delivery as pours her heart out.
To quote Harry Plinkett: "It's so subtle, you might not have even noticed... but your brain did."
The only emotion you could argue was nerfed by the adaptation is the depths of her self-loathing for having "taken advantage of him" after their night together but they still get a line in about their age and size difference, which when heard in her self-flagellating tone describing how "awful" she's been to him, you can easily make that inference. But you might also say "AHA even in those 3 episodes they left out how devastated she was when Rudy beat her using the demon eye after she finally gained some confidence in her strength" to which I say: Watch Ep 13: Missed Connections and, again, pay attention to Eris. Every part off the Buffalo was used.
They also never deliberately spell out her ardent belief that Rudeus is so strong and smart and amazing and brave and perfect that regardless of whatever she wrote as she struggled to find the words to leave in her letter, he would just clairvoyantly understand her intentions.... but you don't really NEED that spelled out for you when her final appearance is her shouting to the high heavens about how in love she is directly juxtaposed with Rudeus reverting to his former self-image shut away in his bedroom after very specifically misunderstanding the meaning of her words and actions! "I LOVE THIS MAN she screams as the man she loves thinks to himself "I can't believe she doesn't love me anymore." Seeing that, anyone could conclude "Were you expecting him to just KNOW what you meant??" Yes. Yes she was.
The Eris' POV wasn't "skipped content"... it was integrated. It's broken up and repurposed in bits and pieces over the course of 4, count 'em, FOUR separate episodes but 99% of it is there if you know what to look for (which for anime onlys is considered rewatch value).
By going through this in such agonizing detail I hope I'm properly communicating one of the greatest hang ups LN readers seem to have (or adaptational purists in general) relative to their expectations: You are putting entirely too much value into dialogue, monologue, and the text of a script relative to every other element the medium has to offer. The absence of TEXT does not diminish the SUBTEXT. An individual viewer might not know WHY they believe a character motivation exists as it does, but by and large most will pick up on those details whether it be deliberate (in the case of a certain psychologist youtuber who keeps nailing plot predictions over and over BECAUSE ALL OF THE INFORMATION YOU NEED IS RIGHT, THE F**K, THERE) or subconsciously (in the case of most passive audience members).

PART 1 (COUR 2): THE RESCHEDULENING (aka MATH)

Now, having detailed how a POV chapter can actually be efficiently absorbed into the runtime of the show without disrupting or sidetracking the main narrative, let's re-examine the topic of how (as well as why) this affects the production schedule. As I previously stated, overall Volume 1-9 have quite a number of POV chapters to work around as buffers to the rest of the content. Don't believe me? Let me break it down a bit more then:
Vol 1 contains ~ 2 1/2 POV chapters out of 10 = 25% Vol 2 contains ~ 2 3/4 POV chapters out of 11 = 25% Vol 3 contains ~ 1 POV chapters out of 15 = 6.5% (one of the longer action heavy volumes, yet only 3 eps) On average ~19% of content is POV. Vol 4 contains ~ 2 1/4 POV chapters out of 12 = 19% Vol 5 contains ~ 4 POV chapters out of 11 = 36% Vol 6 contains ~ 2 1/4 POV chapters out of 15 = 15% On average ~23% of content is POV. Vol 7 contains ~ 1 1/4 POV chapters out of 8 (technically 9, short prologue + epilogue combined) = 15.5% Vol 8 contains ~ 2 POV chapters out of 12 = 17% Vol 9 contains ~ 3.75 POV chapters out of 12.5 (several very short POVs, adjusted for fairness) = 30% On average ~21% of content is POV. Vol 10 contains ~ 2 POV chapters out of 14 = 14% Vol 11 contains ~ 2 POV chapters out of 16 = 12.5% Vol 12 contains ~ 1 1/2 POV chapters out of 16 = 9% On average ~12% of content is POV. ^\Note* Several chapters are not purely dedicated to secondary character POVs but rather "cut aways" between Rudy's own perspective and are occasionally EXTREMELY short (I assigned 1/4 amounts for especially short POVs to give them weight, but to prevent over-representing them. Additionally while chapters vary in length they generally represent individual events which I feel is a more apt form of measurement to relate to the anime adaptation in place of page counts (you're not gonna find the table of contents, copyrights, or the author's afterward being adapted after all). These are VERY rough estimations and should not be taken as "objective" measurements.))
Look at that proportional difference for Volume 10-12 relative to the other cours. While production had the advantage of consistently folding a little more than 1/5 of the content into the current runtime the current cour has almost 10% more content competing for the same amount of screen time as the cour before it. In fact, it's significantly LESS screen time as only the 1st episode bypassed the OP/ED compared to Cour 1's 4 episodes (and if you include the OVA, cour 1 already had a 24 minute head start in addition to the extra 3 per ep for a whopping total of 36 extra minutes of runtime over cour 2), Even if we're exceedingly generous and assume the next 4 episodes skip the OP/ED each, that would still leave it at a 24 minute disadvantage just in comparison to cour 1, not to mention the additional screen time afforded to S1 as I've already covered.

Part 3: Screen Time as a Resource (aka Content / Time = Stress)

In a novel characters can engage in chapter length diatribes or strategic planning in their own heads, engage in "talking is a free action" whilst in a fight to the death, and all sorts of ridiculous temporal bending contrivances that simply do not translate to the screen where time is the single most precious commodity (unless you're a shonen protagonist charging up your kamehameha). So let's view this from the scriptwriters' perspective to understand why they are forced to make some very difficult choices. As you are starting work on your assigned episode(s), the show's production committee makes the call that while previously you were afforded as much as ~300 minutes (5 hours) to convey ~1K pages of material, this time you only get ~255 minutes (4 1/4 hours) to convey ~1200 pages of the same density of material. Much more information to convey in much less time and you only JUST BARELY scrapped by to include as much as you could the last 3 times. That's means that at a MINIMUM, 200 of those pages are destined for the cutting room floor.
Though speaking of shounen protagonists, action set pieces are extraordinarily useful for either expanding OR condensing a scene's runtime by exactly as much as you need to fit within an episode's runtime. Need to add time? Go balls-to-the-wall, high-octane, budget-melting sakuga insanity that outshines even the source material (Turning Point 2/Eris vs Assassins) or you can condense high page counts into surprisingly short runtimes while still conveying the impact and information stored in those several pages worth of text. High impact, malleable screen time, same information conveyed. More time to dedicate to world building and secondary character development. As such, S1 (cour 2 especially) had a TREMENDOUS amount of leeway in how much they wished to expand OR condense action scenes at their discretion compared to the (comparatively) action-lite S2 (for Cour 1 at least).
So then you might ask with Cour 2 revving up the action again, why is it instead CUTTING tons of those action scenes rather than merely truncating them to make space for dialogue scenes like the prior cours? The short answer is there's already no time to spare. The longer, more complex answer is action scenes can't exist in a vacuum. In the same way you have to accelerate and decelerate in your car evenly to get from point A to point B safely, you can't simply hit 0-60 mph in under 2 seconds and you certainly can't go from 60 to 0 in a fraction of a second unless you want an episodes' pacing to liquify like your internal organs. Before, during, and sometimes after a fight scene is initiated, several questions need to be answered for the audience like "Who/what is fighting?" "Where are they positioned?" "What is the level of threat?" "What are the stakes?" "What are the win conditions?" with greater or fewer questions depending on the complexity of the scene or it's meaning to the character(s). Failing to provide the audience adequate answers to these questions can easily result in a nonsensical farce.... unless that's literally your intention. Thankfully, the requirement for winding down action is much simpler. After a beat of heightened tension, your protagonist simply lowers their guard/weapon and the message communicated to the audience is "the threat is over" and within seconds you can move to the next scene.
Most major encounters follow this rhythm throughout the series, with individual chapters dedicated solely to these fights, spanning page counts that are generally (but not always) on the higher end. In general, there are only 1-2 major battles per volume. Vol 11 and 12, by contrast, have several chapters that contain a half dozen individual skirmishes apiece that make adapting the material a total NIGHTMARE to pick and choose what makes the cut. So as an example, a weirdly high amount of time is seemingly spent establishing the succubus encounter in ep 19. Why you may ask? So they could ride those same rules of engagement straight into the following montage to inform the audience "these fights possess the same rules of engagement we just established" without having to spend the additional time winding up each one individually (another, more humorous example, is Ruijerd "dueling" the 3 North God students in a row). The montage also pulls double duty by conveying both the passage of time and distance. You'd think truncating roughly 1/5 of the entire volume into a scant 60 seconds would give them plenty of extra time to work with, but sadly, the ability to condense content is still only enough to break even with the established pace.
Another major element that placed Season 2 at a massive disadvantage is that Season 2 had to use it's precious 25th episode OVA to *catch up* on content that was deferred from Season 1 as Sylphy's POV chapters starting all the way back in Vol 4 did not make the cut. So rather than getting a jump start, the OVA was actually just catching up on deferred content that could not be included DESPITE all of the tremendous advantages I've previously discussed. And even then, it still needed to skip all but a few scant details from the intervening chapters that bridge the gap between Sylphy becoming Silent Fitz and Ariel's entire entourage fleeing to Ranoa's University of Magic resulting in all but 5 of them being slaughtered by assassins in hideously gruesome fashion. In a nutshell, Season 2 actually only has 24 episodes to dedicate to itself, and most of the benefits of scheduling seems to have heavily favored Cour 1 over Cour 2.
At this point, assuming like everyone else who joined up with Studio Bind, you are yourself a massive fan of the series and absolutely love these novels, you are effectively being asked to CHOOSE your favorite children chapters to sacrifice in the name of ending the season at a satisfying arc conclusion. Sure you could just adapt at the same rate of chapters-to-screen time as before and conclude the final 12th episode with THAT THING THAT HAPPENS but somehow I feel like doing so would result in death threats being strapped to a brick and hurled through your office windows. You've certainly maintained the integrity of the show's original pacing, but telling fans to sit tight until the next production cycle is ready in another 2-3 years feels like a recipe for disaster.
And frankly, Vol 12 has some INTENSELY heavy dialogue/monologue scenes filing out the back half of the volume that are going to need significantly more screen time to convey the necessary information relative to the first half as it is ENTIRELY Rudy-centric. So the only way to get there with enough time to allow the season to reach a natural and satisfying conclusion and still hit all of the vitally necessary plot threads is to put those proverbial chapter babies containing some of your favorite character interactions and world building on the alter as a ritual sacrifice for more time on the clock. And what did those sacrifices get you? 5 episodes. A range of 105-117 minutes (depending on OP/ED usage) of screen time to cover the single densest volume since vol 3 (see above). Barely one episode ahead of pace (but in terms of available screen time still barely ahead) of prior cours. And if you think it's unfortunate that ACTION was being cut, oh lordy I have some *bad news for you.\*

Part 4: Screenwriting as an Artform (aka how write story gud)

"But why are they STILL so stretched for time if they have access to and are utilizing all of these time-saving techniques?" Well I'm hoping the previous 3 parts of this gargantuan multi-tiered super essay have helped establish the constraints Studio Bind are working under compared to the prior cours. Cour 2 is working with significantly LESS screen time, with MORE events to manage and they're already so stretched for time that even multi-chapter spanning story events like the Merchant caravan are being cut entirely, rather than merely abridged, to make up that difference.
The requirement for "essential viewing" grows ever higher as mundane scenes like coming in and out of the teleporter still HAVE to be given priority over fan-beloved moments of character development because as uninteresting as those kinds of expository, utilitarian scenes are, they serve a far more vital purpose in a screenplay for communicating to the audience the "BUT, THEREFORE, BECAUSE" flow of script writing (watch the video it's extremely short and a great explainer, but essentially "But = Complication", "Therefore = Next logical action", "Because = Character motivation for performing said action"). You literally cannot skip these unremarkable, bog standard scenes because doing so would commit one of the deadliest sins of storytelling that I was alluding to when discussing how to establish action scenes: The Discontinuity of the dreaded "AND THEN" statement. If you're watching a movie and it's a series of "and then this happened and then that happened and then this person showed up" it ceases to be less a story so much as watching someone's attention span annihilating slideshow of vacation photographs.
As an example, scenes like the ones that establish how, where, and why Rudy and Elinalise use the teleporter to get from Ranoa to Begaritt are slow, mundane, and heavily time consuming and yet are so absolutely necessary as a scriptwriter to take the time to make sure the audience can follow along the logical thru-line for how these scenes connect to one another. If you skip such seemingly trifling, yet necessary information, the audience is not going to react by saying "oh THAT SCENE I LOVE is coming up" but rather "wait, why are we in a desert?"
As an example I'll use the last 2 episodes to demonstrate. The logical flow of episode 19 into 20 proceeds as follows (some parts are truncated for *relative* brevity):
"Rudy needs to leave for Rapan. THEREFORE he tells everyone goodbye, BUT Nanahoshi knows how to teleport there. THEREFORE he changes his route with Elinalise. THEREFORE they get prepared BECAUSE they want to save Zenith, BUT Cliff proposes to Elinalise BECAUSE he feels his lack of commitment was making her nervous. THEREFORE Elinalise is caught off guard BECAUSE she originally intended to leave without telling him to break off their relationship. THEREFORE she accepts his proposal. THEREFORE they travel to the teleporter, BUT teleporters are considered a source of danger to adventurers. THEREFORE they study it first as a safety precaution. THEREFORE they verify it's safe operation and use it. THEREFORE they arrive in Begaritt, BUT they are attacked by a Succubus. THEREFORE Rudy needs to detox himself BECAUSE they want to keep their promise to Cliff and Sylphy. THEREFORE they continue their sexless journey, BUT they are attacked several more times. THEREFORE they kill the monsters and proceed with caution. THEREFORE they arrive in Rapan in ~6 weeks. THEREFORE Geese is surprised to see them when they arrive, BECAUSE he only sent the letter so recently. THEREFORE he takes them to see Paul. THEREFORE they reunite with Paul, BUT Paul has fallen back into depression BECAUSE they lost Roxy while failing to find Zenith. THEREFORE Rudy tells Paul about his marriage and pregnancy with Sylphy. THEREFORE Paul recovers BECAUSE of the joy and pride he feels for his son BUT still feels worthless BECAUSE of his failures. THEREFORE Paul finally notices Elinalise. THEREFORE he apologizes BECAUSE ....uh y'know that thing that happened. THEREFORE Paul and Elinalise reconcile BUT Paul is confused that she didn't sleep with Rudy BECAUSE of her curse. THEREFORE she explains her husband Cliff's magic tool BUT Paul can't believe she has a husband. THEREFORE they get into another spat BUT the rest of the party returns during their argument THEREFORE Rudy learns that Roxy is lost in the labyrinth. THEREFORE Rudy starts to panic as the party begins to squabble. THEREFORE Elinalise takes Rudy's shoulder to draw his attention BECAUSE she realized he was panicking. THEREFORE Rudy asks to be caught up on the situation. THEREFORE Paul describes the difficulty of the Teleportation Labyrinth. THEREFORE Rudy gives Geese the book detailing it's depths which he borrowed BECAUSE he would be using a teleporter to get to Begaritt, BUT it will take Geese time to read it. THEREFORE Paul calls the meeting to a close to allow Geese to adjust their strategy using the book. THEREFORE Rudy, Paul, and Lilia start talking, BUT Paul is still a crude dude. THEREFORE the topic turns to sex BUT Lilia is in denial about being a total sex freak. THEREFORE Paul teases her BECAUSE he knowns how much she likes it rough. THEREFORE they retire for the night after some locker room talk. THEREFORE they depart for the labyrinth the following day. THEREFORE they reach the labyrinth and begin their descent, BUT Paul is breaking formation to show off in front of Rudeus. THEREFORE Elinalise scolds him, BECAUSE she wants to keep her family safe. THEREFORE Paul flippantly dismisses her claims of thinking of him like a son, BUT he is unaware of their connection through Sylphy. THEREFORE they continue further into the Labyrinth maintaining their formation, BUT they encounter new monsters. THEREFORE Rudy starts to cast a spell, BUT Talhand advises him not to use fire BECAUSE it fills a room with poison BECAUSE the concept of carbon monoxide poisoning exists but isn't fully understood in this universe BUT he also advices not attacking the ceiling BECAUSE it could cause a cave-in. THEREFORE Rudy uses ice magic to kill the remaining monsters. THEREFORE they advance to the second stratum in proper formation. THEREFORE they breeze through the second formation and take a break before entering the third. THEREFORE Geese uses the opportunity to inform Rudy that the next section is where Roxy went missing and may still be near that area BECAUSE teleporter traps only warp victims within the same stratum. THEREFORE as they approach where they lost Roxy, Geese asks Rudy where he'd look for Roxy based on his intuition. AND THEN Using his intuition, Rudy notices condensation on a wall and uses his Roxy Odor Snoof Sense to detect Roxy's location through a damn wall despite being a contrivance BUT it's the same contrivance used in the source material THEREFORE shut up. THEREFORE we cut to Roxy BUT she's being surrounded by monsters. THEREFORE she casts numerous spells to hold them at bay, BUT she runs out of mana. THEREFORE she believes she's about to die BUT Rudy saves her just in the nick of time. THEREFORE Roxy is shaken to her core at the sight of the man who saved her despite not recognizing Rudy, BUT then her POV didn't play out the way it did in the novels THEREFORE LN purists got upset BECAUSE they assumed her POV had been cut BUT they forgot that Roxy's POV has always been shown tremendous favoritism by Studio Bind THEREFORE they jumped to conclusions unaware it would happen the following episode.

THEREFORE Calm down and let Studio Bind cook

Effectively the point I hope I have demonstrated is that there IS a logical and consistent thru-line from scene to scene to scene that an audience can follow (and if you want to improve as a screenwriter, this is a GREAT exercise to figure out what makes your favorite shows tick. It's basically the screenwriter's equivalent to tracing someone else' art as practice). Even these unfairly maligned episodes have a viewing experience that provides a consistent sense of pacing. But if you want to know WHAT precisely feels different about them? Well if I had chosen to break down episodes from any of the prior 3 cours (or the best episodes of this cour), you'd be seeing the word BECAUSE significantly more to fill out every action, reaction, and complication along the way. If "THEREFORE" and "BUT" are the easel and canvas, which are necessary to even begin the process of creating art, then "BECAUSE" is the screenwriter's paintbrush that allows them to breathe life and detail into the characters on screen. The prior 3 cours were awash with "BECAUSE" statements detailing why characters are behaving the way they are in every individual scene so if there's one crime that can legitimately be pinned against several episodes in the latest cour, it's "JUST 'CUZ."

PART FINAL: The TL;DR (aka the... tl;dr)

So having laid all this out in such verbose, granular detail, what exactly does all of this mean?
To put it bluntly, Season 1 being such a near-perfect masterwork of adaptation spoiled the ever loving hell out of us. Having gorged ourselves on that expectation, we've ruined our appetites because now such perks are simply anticipated as standard with a vocal minority now irked by the use of a standard OP simply because it follows the conventions of the medium or (stay with me here) committing the sin of appealing to shonen fans. I know, truly a crime worthy of sudoku because of 14 seconds depicting one of the single most important events in the series. I truly don't understand (seriously, explain it to me please).
The current cour is merely receiving the same treatment most adaptations are given while still outperforming its peers if weekly rankings are anything to go by. Episodes range from pretty good to excellent (Norn and Nanahoshi's spotlight eps being the highlights thus far despite some grumbling) with even the extremely barebones Ep 19 squeezing in what sparse worldbuilding nuggets it can despite the plot literally necessitating that Rudy book it from one side of the planet to the other within a 21 minute period (a production level pacing decision you are still free to criticize). As I said earlier (but it bears repeating) these episodes are a good adaptation of Rudy's story rather than the whole that makes up MT because it simply doesn't have the screen time to focus on anything that falls outside the scope of his perspective given the sheer breadth of competing narrative essential content. As a show, these episodes are still delivering a cohesive and engaging thru-line by being glued to Rudy's perspective. So as long as Rudy remains interesting to watch the audience will be more than satisfied.
Expecting the same anomalous level of dedication AND leniency from the production committee to happen for every season was unfortunately nothing but a pipe dream. Cour 2 is now being forced to make due with what it has and while they are doing a commendable job given the heavy restrictions, it is completely unreasonable to expect them to fit so much into such tight confines. It is the adaptation equivalent of being asked to fit everything into one grocery bag, but not wanting the bag to be heavy.
Could this cour have been scheduled better? Absolutely. Was it possible certain changes to the script or episode direction could have provided more opportunities to explore the cut content? Of course. Is it still a total bummer that the realities of production that have compromised the artistic integrity of our beloved peak fiction? Without a doubt.
We are simply going to have to get used to the fact that S1 may never be topped with our only hope being the return of the waifu-wars for S3 rekindles the beefs between animators vying for shot assignments (which may hopefully still be in the cards god willing).
Of course, I'm not a future seer, so maybe, just maybe, Studio Bind bursts into flames and all of the footage is lost resulting in the quality of the last 3 episodes to be the worst drop off of a television show since the final season of Game of Thrones. If that is the case then I'll be eating more crow than I ever have in my life. But if Studio Bind sticks the landing and delivers on the emotional climax to one of the most beloved arcs among the fanbase that we've anticipated for years, then please calm it down with these exaggerated "cutting content is ruining the show" claims.
Thank you from coming to my Ted Talk and enjoy the rest of the season everyone.

It became my favorite game, I was able to see my favorite character who barely appeared in her own game finally being valued. I saw characters who lost their loved ones in the main game, having the opportunity to see them again, I saw several fanservices in terms of appreciation and exploration of characters who were wronged in their original works...
I spent late nights playing hidden from my parents, I cried at the story several times, I saw dialogues that would only be possible in the imagination of fans... This was and will always be one of the best games Square has ever made, one of the best things they thought of In doing so, this game rescued the origins of the Final Fantasy franchise and brought it back so that many would be interested and not just stuck with the recent games.
I'm grateful for many things, it was thanks to this game that I overcame my fear and traveled of my own free will for the first time, to see a Final Fantasy Orchestra in Rio de Janeiro... I cried my eyes out only during the first song, which was precisely the that plays when you enter this game. The memories will be kept in my heart, but I can't accept the fact that many fans haven't experienced this masterpiece... I find it very difficult, but I hope that someone can create an offline server or that somehow this game isn't forgotten and shared even after the server is turned off. Thank you, Dissidia Final Fantasy Opera Omnia, thank you for being my outlet, thank you for everything, and may fate unite us once more.
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\"But why not do both?\"
This is a follow-up to my last post defending the anime's decision to cut content for the sake of pacing but let me give you the TL;DR so you don't feel the need to have read that one before this as this post covers the same bases (and then some): The anime is first-and foremost the story of Rudeus Greyrat and must therefore prioritize his perspective, even at the cost of other characters' moments, regardless of how beloved those individual scenes are to fans of the Light Novels (myself included).
So let me start by addressing the strongest counter argument made in response to that post: "But the first season, and even Cour 1 of season 2 was able to maintain excellent pacing while having relatively few cuts! Why does the pacing in cour 2 still *FEEL* so rushed in comparison despite cutting so much?" That is an astute observation! And, quite frankly, you are asking the right questions. And for anyone planning to skip straight to the end of this admittedly \daunting* essay, here's a TL;DR for you: Episodes 19 & 20's reduced quality and heightened pace were done deliberately to provide the last 4 episodes of the season the space they need to breathe.* Continue reading if you want to find out how and why this had to be done.
It would be a fool's errand to argue that Cour 2 is NOT cutting less content than prior cours (because it absolutely is, and by quite a lot too), nor will I be arguing that the cour does NOT suffer some level of pacing issues because it absolutely is (see first post), rather I will be arguing in defense of the purpose of limiting the scope of what gets adapted, and why such decisions are necessary in the first place. However, before I delve any further into the specifics of Cour 2's production struggles, first I should elaborate how its production schedule differs from S1.

PART 1: Production Scheduling (aka setting the pace)

In case you were unaware, Season 1 was originally slated to be released in 2020 but was delayed to January of 2021 so it could actually receive all of the extra care and polish it truly deserved. For S2, Studio Bind's production staff, by contrast, had to make due with the time they were initially given. More time (and consequently more budget) usually fixes most production issues, but very few (extraordinarily rare) series ever receive that benefit and doing so twice was likely never even considered a possibility.
Sadly we are not in the alternate timeline where S2 benefitted from the same advantages that gave us gorgeous custom world-building OPs for every episode that freed up even more additional screen time for dialogue and character development (in some cases literally depicting entire chapters such as Paul's POV being shown during Ep 17's STUNNINGLY well executed OP montage). Thanks in part to that decision, S1 had significantly more wiggle room to work with, especially pertaining to the secondary cast, allowing it to more evenly adapt the world building, character development, and main narrative plotline of Mushoku Tensei as a whole utilizing that extra runtime (90 seconds per episode adds up to a LOT over the course of an entire season, plus the 5 EDs, that were integrated as needed on a per-episode basis, for an additional 7 1/2 minutes which adds up to a WHOPPING 43 1/2 MINUTES over the course of that 24 episode run and I should point out that S2 Cour 1 ALSO benefitted from this for the first 5 episodes including the OVA, giving that cour an added 9 minutes to utilize with Cour 2 receiving a paltry 3 minutes as only the 1st episode integrates the OP/ED runtime).
It's simply the reality that polish and quality was prioritized for S1 while scheduling and budget were prioritized for S2. If you want to be especially harsh, one could say S1 was treated as art, while S2 was treated as a commercial product, which is why I've set my expectations accordingly and hope this post helps others do the same. This becomes more apparent when you take into consideration that Studio Bind were also working on Onimai at the same time as S2 given their air dates were only 6 months apart. So not only was S2 not being given the same scheduling priority, it was COMPETING for resources. Given the BD sales numbers for every project they've released, at a minimum we can be assured that Studio Bind has been financially successful at least but the double edged nature of that success also means that certain priorities may have shifted away from MT and towards the new cash-cow. There's a reason I phrased my previous post so specifically: These episodes are a fine adaptation of Rudy's story.... and not much else because it simply doesn't have the screen time or resources to focus on anything besides Rudy's share of the narrative and character development.
Which ties directly into the second reason as to why cour 2 FEELS so rushed, even in comparison to cour 1. The contents of Volumes 10, 11, and 12 are significantly more *LINEAR\* with more individual events being depicted compared to Volumes 1-9. This translates to more content vying for screen time. But how much content are we talking about here? Well, I don't want to go too deeply into raw numbers as that's not really the point but let's set a baseline with some quick-n-dirty math to illustrate:
S1c1 covers 1326 pg / 3 = 442 pg/vol (11 episodes) = 40.2 pg / ep S1c2 covers 1280 pg / 3 = 427 pg/vol (12 episodes + OVA) = 32.8 pg / ep S2c1 covers 1268 pg / 3 = 423 pg/vol (12 episodes + OVA) = 32.5 pg / ep S2c2 covers 1381 pg / 3 = 460 pg/vol (12 episodes) = 38.3 pg / ep
Obviously these are EXTREMELY rough numbers that don't take into account any of the cut content, non-chapter related pages, nor the difference in available runtime afforded to S1 that I previously mentioned, but just by raw page count, that's technically LESS content than what the first 11 episodes of Season 1 had to adapt! Surely they could just tweak a few things to make everything fit! Unfortunately, it's not that simple. You see, there's a distinct lack of a certain type of content that made the lives of the production staff significantly easier by providing plenty of opportunities to pick and choose what made it into the final cut of an episode's runtime to keep the mainline story of Rudeus chugging along at the leisurely clip we're accustomed to.

PART 2: Narrative Fluff (aka work smarter, not longer)

Spoiler: It's the sheer density of secondary character POVs. The very ones we often grieved being cut as the episodes were coming out during S1. They add depth and complexity to the characters (and are, imho, singularly the most *profoundly insightful* pieces of writing Rifujin-sensei has ever produced) but 90% of the time are simply repeating the same events from a new perspective. HOWEVER, when adapted to an audio-visual medium, you can SHOW both perspectives simultaneously and let the audience infer what's going on in a secondary character's mind through the use of voice acting, animation, staging, lighting, OST, and sound design thereby allowing the anime-only audience to receive 90% of the same information that was conveyed during those same events in the novels.
The "missing" Eris POV is the primary example of this disconnect between how little LN readers think Anime-onlys are inferring and how much is being successfully communicated to them even if they themselves can't properly articulate what it was they took away from any particular scene. I highly recommend paying close attention to Eris' face in the 3 following episodes after the events of Turning Point 2 RATHER THAN READING THE SUBTITLES (dub watchers have an advantage here but BOTH performances do an incredible job) and you'll see (and hear) what I'm talking about. Sure we don't get every beat of her thought process spelled out for us in quite the same level of detail as in her POV chapter, but you can sense her inner conflict while watching Rudeus practice Disturb Magic as they ride into the outskirts of Fittoa and her heartache at seeing him standing forlornly in the ruins of his destroyed childhood home. The idea that she doesn't feel "worthy" of him is already being communicated by her facial expressions and her body language. Her letter stating how they aren't "well-balanced" in combination with that visual information is already providing context clues to the viewer as to what's going on in her head. In her final scene you can hear the sheer depth of her love give way to a deeply instilled sense of self-loathing, just by the tone of her voice, as she hoists Rudeus up onto that pedestal. Yet as she nears the end of her melancholic monologue more of that brash, passionate nature of hers seeps back into her delivery as pours her heart out.
To quote Harry Plinkett: "It's so subtle, you might not have even noticed... but your brain did."
The only emotion you could argue was nerfed by the adaptation is the depths of her self-loathing for having "taken advantage of him" after their night together but they still get a line in about their age and size difference, which when heard in her self-flagellating tone describing how "awful" she's been to him, you can easily make that inference. But you might also say "AHA even in those 3 episodes they left out how devastated she was when Rudy beat her using the demon eye after she finally gained some confidence in her strength" to which I say: Watch Ep 13: Missed Connections and, again, pay attention to Eris. Every part off the Buffalo was used.
They also never deliberately spell out her ardent belief that Rudeus is so strong and smart and amazing and brave and perfect that regardless of whatever she wrote as she struggled to find the words to leave in her letter, he would just clairvoyantly understand her intentions.... but you don't really NEED that spelled out for you when her final appearance is her shouting to the high heavens about how in love she is directly juxtaposed with Rudeus reverting to his former self-image shut away in his bedroom after very specifically misunderstanding the meaning of her words and actions! "I LOVE THIS MAN she screams as the man she loves thinks to himself "I can't believe she doesn't love me anymore." Seeing that, anyone could conclude "Were you expecting him to just KNOW what you meant??" Yes. Yes she was.
The Eris' POV wasn't "skipped content"... it was integrated. It's broken up and repurposed in bits and pieces over the course of 4, count 'em, FOUR separate episodes but 99% of it is there if you know what to look for (which for anime onlys is considered rewatch value).
By going through this in such agonizing detail I hope I'm properly communicating one of the greatest hang ups LN readers seem to have (or adaptational purists in general) relative to their expectations: You are putting entirely too much value into dialogue, monologue, and the text of a script relative to every other element the medium has to offer. The absence of TEXT does not diminish the SUBTEXT. An individual viewer might not know WHY they believe a character motivation exists as it does, but by and large most will pick up on those details whether it be deliberate (in the case of a certain psychologist youtuber who keeps nailing plot predictions over and over BECAUSE ALL OF THE INFORMATION YOU NEED IS RIGHT, THE F**K, THERE) or subconsciously (in the case of most passive audience members).

PART 1 (COUR 2): THE RESCHEDULENING (aka MATH)

Now, having detailed how a POV chapter can actually be efficiently absorbed into the runtime of the show without disrupting or sidetracking the main narrative, let's re-examine the topic of how (as well as why) this affects the production schedule. As I previously stated, overall Volume 1-9 have quite a number of POV chapters to work around as buffers to the rest of the content. Don't believe me? Let me break it down a bit more then:
Vol 1 contains ~ 2 1/2 POV chapters out of 10 = 25% Vol 2 contains ~ 2 3/4 POV chapters out of 11 = 25% Vol 3 contains ~ 1 POV chapters out of 15 = 6.5% (one of the longer action heavy volumes, yet only 3 eps) On average ~19% of content is POV. Vol 4 contains ~ 2 1/4 POV chapters out of 12 = 19% Vol 5 contains ~ 4 POV chapters out of 11 = 36% Vol 6 contains ~ 2 1/4 POV chapters out of 15 = 15% On average ~23% of content is POV. Vol 7 contains ~ 1 1/4 POV chapters out of 8 (technically 9, short prologue + epilogue combined) = 15.5% Vol 8 contains ~ 2 POV chapters out of 12 = 17% Vol 9 contains ~ 3.75 POV chapters out of 12.5 (several very short POVs, adjusted for fairness) = 30% On average ~21% of content is POV. Vol 10 contains ~ 2 POV chapters out of 14 = 14% Vol 11 contains ~ 2 POV chapters out of 16 = 12.5% Vol 12 contains ~ 1 1/2 POV chapters out of 16 = 9% On average ~12% of content is POV. ^\Note* Several chapters are not purely dedicated to secondary character POVs but rather "cut aways" between Rudy's own perspective and are occasionally EXTREMELY short (I assigned 1/4 amounts for especially short POVs to give them weight, but to prevent over-representing them. Additionally while chapters vary in length they generally represent individual events which I feel is a more apt form of measurement to relate to the anime adaptation in place of page counts (you're not gonna find the table of contents, copyrights, or the author's afterward being adapted after all). These are VERY rough estimations and should not be taken as "objective" measurements.))
Look at that proportional difference for Volume 10-12 relative to the other cours. While production had the advantage of consistently folding a little more than 1/5 of the content into the current runtime the current cour has almost 10% more content competing for the same amount of screen time as the cour before it. In fact, it's significantly LESS screen time as only the 1st episode bypassed the OP/ED compared to Cour 1's 4 episodes (and if you include the OVA, cour 1 already had a 24 minute head start in addition to the extra 3 per ep for a whopping total of 36 extra minutes of runtime over cour 2), Even if we're exceedingly generous and assume the next 4 episodes skip the OP/ED each, that would still leave it at a 24 minute disadvantage just in comparison to cour 1, not to mention the additional screen time afforded to S1 as I've already covered.

Part 3: Screen Time as a Resource (aka Content / Time = Stress)

In a novel characters can engage in chapter length diatribes or strategic planning in their own heads, engage in "talking is a free action" whilst in a fight to the death, and all sorts of ridiculous temporal bending contrivances that simply do not translate to the screen where time is the single most precious commodity (unless you're a shonen protagonist charging up your kamehameha). So let's view this from the scriptwriters' perspective to understand why they are forced to make some very difficult choices. As you are starting work on your assigned episode(s), the show's production committee makes the call that while previously you were afforded as much as ~300 minutes (5 hours) to convey ~1K pages of material, this time you only get ~255 minutes (4 1/4 hours) to convey ~1200 pages of the same density of material. Much more information to convey in much less time and you only JUST BARELY scrapped by to include as much as you could the last 3 times. That's means that at a MINIMUM, 200 of those pages are destined for the cutting room floor.
Though speaking of shounen protagonists, action set pieces are extraordinarily useful for either expanding OR condensing a scene's runtime by exactly as much as you need to fit within an episode's runtime. Need to add time? Go balls-to-the-wall, high-octane, budget-melting sakuga insanity that outshines even the source material (Turning Point 2/Eris vs Assassins) or you can condense high page counts into surprisingly short runtimes while still conveying the impact and information stored in those several pages worth of text. High impact, malleable screen time, same information conveyed. More time to dedicate to world building and secondary character development. As such, S1 (cour 2 especially) had a TREMENDOUS amount of leeway in how much they wished to expand OR condense action scenes at their discretion compared to the (comparatively) action-lite S2 (for Cour 1 at least).
So then you might ask with Cour 2 revving up the action again, why is it instead CUTTING tons of those action scenes rather than merely truncating them to make space for dialogue scenes like the prior cours? The short answer is there's already no time to spare. The longer, more complex answer is action scenes can't exist in a vacuum. In the same way you have to accelerate and decelerate in your car evenly to get from point A to point B safely, you can't simply hit 0-60 mph in under 2 seconds and you certainly can't go from 60 to 0 in a fraction of a second unless you want an episodes' pacing to liquify like your internal organs. Before, during, and sometimes after a fight scene is initiated, several questions need to be answered for the audience like "Who/what is fighting?" "Where are they positioned?" "What is the level of threat?" "What are the stakes?" "What are the win conditions?" with greater or fewer questions depending on the complexity of the scene or it's meaning to the character(s). Failing to provide the audience adequate answers to these questions can easily result in a nonsensical farce.... unless that's literally your intention. Thankfully, the requirement for winding down action is much simpler. After a beat of heightened tension, your protagonist simply lowers their guard/weapon and the message communicated to the audience is "the threat is over" and within seconds you can move to the next scene.
Most major encounters follow this rhythm throughout the series, with individual chapters dedicated solely to these fights, spanning page counts that are generally (but not always) on the higher end. In general, there are only 1-2 major battles per volume. Vol 11 and 12, by contrast, have several chapters that contain a half dozen individual skirmishes apiece that make adapting the material a total NIGHTMARE to pick and choose what makes the cut. So as an example, a weirdly high amount of time is seemingly spent establishing the succubus encounter in ep 19. Why you may ask? So they could ride those same rules of engagement straight into the following montage to inform the audience "these fights possess the same rules of engagement we just established" without having to spend the additional time winding up each one individually (another, more humorous example, is Ruijerd "dueling" the 3 North God students in a row). The montage also pulls double duty by conveying both the passage of time and distance. You'd think truncating roughly 1/5 of the entire volume into a scant 60 seconds would give them plenty of extra time to work with, but sadly, the ability to condense content is still only enough to break even with the established pace.
Another major element that placed Season 2 at a massive disadvantage is that Season 2 had to use it's precious 25th episode OVA to *catch up* on content that was deferred from Season 1 as Sylphy's POV chapters starting all the way back in Vol 4 did not make the cut. So rather than getting a jump start, the OVA was actually just catching up on deferred content that could not be included DESPITE all of the tremendous advantages I've previously discussed. And even then, it still needed to skip all but a few scant details from the intervening chapters that bridge the gap between Sylphy becoming Silent Fitz and Ariel's entire entourage fleeing to Ranoa's University of Magic resulting in all but 5 of them being slaughtered by assassins in hideously gruesome fashion. In a nutshell, Season 2 actually only has 24 episodes to dedicate to itself, and most of the benefits of scheduling seems to have heavily favored Cour 1 over Cour 2.
At this point, assuming like everyone else who joined up with Studio Bind, you are yourself a massive fan of the series and absolutely love these novels, you are effectively being asked to CHOOSE your favorite children chapters to sacrifice in the name of ending the season at a satisfying arc conclusion. Sure you could just adapt at the same rate of chapters-to-screen time as before and conclude the final 12th episode with THAT THING THAT HAPPENS but somehow I feel like doing so would result in death threats being strapped to a brick and hurled through your office windows. You've certainly maintained the integrity of the show's original pacing, but telling fans to sit tight until the next production cycle is ready in another 2-3 years feels like a recipe for disaster.
And frankly, Vol 12 has some INTENSELY heavy dialogue/monologue scenes filing out the back half of the volume that are going to need significantly more screen time to convey the necessary information relative to the first half as it is ENTIRELY Rudy-centric. So the only way to get there with enough time to allow the season to reach a natural and satisfying conclusion and still hit all of the vitally necessary plot threads is to put those proverbial chapter babies containing some of your favorite character interactions and world building on the alter as a ritual sacrifice for more time on the clock. And what did those sacrifices get you? 5 episodes. A range of 105-117 minutes (depending on OP/ED usage) of screen time to cover the single densest volume since vol 3 (see above). Barely one episode ahead of pace (but in terms of available screen time still barely ahead) of prior cours. And if you think it's unfortunate that ACTION was being cut, oh lordy I have some *bad news for you.\*

Part 4: Screenwriting as an Artform (aka how write story gud)

"But why are they STILL so stretched for time if they have access to and are utilizing all of these time-saving techniques?" Well I'm hoping the previous 3 parts of this gargantuan multi-tiered super essay have helped establish the constraints Studio Bind are working under compared to the prior cours. Cour 2 is working with significantly LESS screen time, with MORE events to manage and they're already so stretched for time that even multi-chapter spanning story events like the Merchant caravan are being cut entirely, rather than merely abridged, to make up that difference.
The requirement for "essential viewing" grows ever higher as mundane scenes like coming in and out of the teleporter still HAVE to be given priority over fan-beloved moments of character development because as uninteresting as those kinds of expository, utilitarian scenes are, they serve a far more vital purpose in a screenplay for communicating to the audience the "BUT, THEREFORE, BECAUSE" flow of script writing (watch the video it's extremely short and a great explainer, but essentially "But = Complication", "Therefore = Next logical action", "Because = Character motivation for performing said action"). You literally cannot skip these unremarkable, bog standard scenes because doing so would commit one of the deadliest sins of storytelling that I was alluding to when discussing how to establish action scenes: The Discontinuity of the dreaded "AND THEN" statement. If you're watching a movie and it's a series of "and then this happened and then that happened and then this person showed up" it ceases to be less a story so much as watching someone's attention span annihilating slideshow of vacation photographs.
As an example, scenes like the ones that establish how, where, and why Rudy and Elinalise use the teleporter to get from Ranoa to Begaritt are slow, mundane, and heavily time consuming and yet are so absolutely necessary as a scriptwriter to take the time to make sure the audience can follow along the logical thru-line for how these scenes connect to one another. If you skip such seemingly trifling, yet necessary information, the audience is not going to react by saying "oh THAT SCENE I LOVE is coming up" but rather "wait, why are we in a desert?"
As an example I'll use the last 2 episodes to demonstrate. The logical flow of episode 19 into 20 proceeds as follows (some parts are truncated for *relative* brevity):
"Rudy needs to leave for Rapan. THEREFORE he tells everyone goodbye, BUT Nanahoshi knows how to teleport there. THEREFORE he changes his route with Elinalise. THEREFORE they get prepared BECAUSE they want to save Zenith, BUT Cliff proposes to Elinalise BECAUSE he feels his lack of commitment was making her nervous. THEREFORE Elinalise is caught off guard BECAUSE she originally intended to leave without telling him to break off their relationship. THEREFORE she accepts his proposal. THEREFORE they travel to the teleporter, BUT teleporters are considered a source of danger to adventurers. THEREFORE they study it first as a safety precaution. THEREFORE they verify it's safe operation and use it. THEREFORE they arrive in Begaritt, BUT they are attacked by a Succubus. THEREFORE Rudy needs to detox himself BECAUSE they want to keep their promise to Cliff and Sylphy. THEREFORE they continue their sexless journey, BUT they are attacked several more times. THEREFORE they kill the monsters and proceed with caution. THEREFORE they arrive in Rapan in ~6 weeks. THEREFORE Geese is surprised to see them when they arrive, BECAUSE he only sent the letter so recently. THEREFORE he takes them to see Paul. THEREFORE they reunite with Paul, BUT Paul has fallen back into depression BECAUSE they lost Roxy while failing to find Zenith. THEREFORE Rudy tells Paul about his marriage and pregnancy with Sylphy. THEREFORE Paul recovers BECAUSE of the joy and pride he feels for his son BUT still feels worthless BECAUSE of his failures. THEREFORE Paul finally notices Elinalise. THEREFORE he apologizes BECAUSE ....uh y'know that thing that happened. THEREFORE Paul and Elinalise reconcile BUT Paul is confused that she didn't sleep with Rudy BECAUSE of her curse. THEREFORE she explains her husband Cliff's magic tool BUT Paul can't believe she has a husband. THEREFORE they get into another spat BUT the rest of the party returns during their argument THEREFORE Rudy learns that Roxy is lost in the labyrinth. THEREFORE Rudy starts to panic as the party begins to squabble. THEREFORE Elinalise takes Rudy's shoulder to draw his attention BECAUSE she realized he was panicking. THEREFORE Rudy asks to be caught up on the situation. THEREFORE Paul describes the difficulty of the Teleportation Labyrinth. THEREFORE Rudy gives Geese the book detailing it's depths which he borrowed BECAUSE he would be using a teleporter to get to Begaritt, BUT it will take Geese time to read it. THEREFORE Paul calls the meeting to a close to allow Geese to adjust their strategy using the book. THEREFORE Rudy, Paul, and Lilia start talking, BUT Paul is still a crude dude. THEREFORE the topic turns to sex BUT Lilia is in denial about being a total sex freak. THEREFORE Paul teases her BECAUSE he knowns how much she likes it rough. THEREFORE they retire for the night after some locker room talk. THEREFORE they depart for the labyrinth the following day. THEREFORE they reach the labyrinth and begin their descent, BUT Paul is breaking formation to show off in front of Rudeus. THEREFORE Elinalise scolds him, BECAUSE she wants to keep her family safe. THEREFORE Paul flippantly dismisses her claims of thinking of him like a son, BUT he is unaware of their connection through Sylphy. THEREFORE they continue further into the Labyrinth maintaining their formation, BUT they encounter new monsters. THEREFORE Rudy starts to cast a spell, BUT Talhand advises him not to use fire BECAUSE it fills a room with poison BECAUSE the concept of carbon monoxide poisoning exists but isn't fully understood in this universe BUT he also advices not attacking the ceiling BECAUSE it could cause a cave-in. THEREFORE Rudy uses ice magic to kill the remaining monsters. THEREFORE they advance to the second stratum in proper formation. THEREFORE they breeze through the second formation and take a break before entering the third. THEREFORE Geese uses the opportunity to inform Rudy that the next section is where Roxy went missing and may still be near that area BECAUSE teleporter traps only warp victims within the same stratum. THEREFORE as they approach where they lost Roxy, Geese asks Rudy where he'd look for Roxy based on his intuition. AND THEN Using his intuition, Rudy notices condensation on a wall and uses his Roxy Odor Snoof Sense to detect Roxy's location through a damn wall despite being a contrivance BUT it's the same contrivance used in the source material THEREFORE shut up. THEREFORE we cut to Roxy BUT she's being surrounded by monsters. THEREFORE she casts numerous spells to hold them at bay, BUT she runs out of mana. THEREFORE she believes she's about to die BUT Rudy saves her just in the nick of time. THEREFORE Roxy is shaken to her core at the sight of the man who saved her despite not recognizing Rudy, BUT then her POV didn't play out the way it did in the novels THEREFORE LN purists got upset BECAUSE they assumed her POV had been cut BUT they forgot that Roxy's POV has always been shown tremendous favoritism by Studio Bind THEREFORE they jumped to conclusions unaware it would happen the following episode.

THEREFORE Calm down and let Studio Bind cook

Effectively the point I hope I have demonstrated is that there IS a logical and consistent thru-line from scene to scene to scene that an audience can follow (and if you want to improve as a screenwriter, this is a GREAT exercise to figure out what makes your favorite shows tick. It's basically the screenwriter's equivalent to tracing someone else' art as practice). Even these unfairly maligned episodes have a viewing experience that provides a consistent sense of pacing. But if you want to know WHAT precisely feels different about them? Well if I had chosen to break down episodes from any of the prior 3 cours (or the best episodes of this cour), you'd be seeing the word BECAUSE significantly more to fill out every action, reaction, and complication along the way. If "THEREFORE" and "BUT" are the easel and canvas, which are necessary to even begin the process of creating art, then "BECAUSE" is the screenwriter's paintbrush that allows them to breathe life and detail into the characters on screen. The prior 3 cours were awash with "BECAUSE" statements detailing why characters are behaving the way they are in every individual scene so if there's one crime that can legitimately be pinned against several episodes in the latest cour, it's "JUST 'CUZ."

PART FINAL: The TL;DR (aka the... tl;dr)

So having laid all this out in such verbose, granular detail, what exactly does all of this mean?
To put it bluntly, Season 1 being such a near-perfect masterwork of adaptation spoiled the ever loving hell out of us. Having gorged ourselves on that expectation, we've ruined our appetites because now such perks are simply anticipated as standard with a vocal minority now irked by the use of a standard OP simply because it follows the conventions of the medium or (stay with me here) committing the sin of appealing to shonen fans. I know, truly a crime worthy of sudoku because of 14 seconds depicting one of the single most important events in the series. I truly don't understand (seriously, explain it to me please).
The current cour is merely receiving the same treatment most adaptations are given while still outperforming its peers if weekly rankings are anything to go by. Episodes range from pretty good to excellent (Norn and Nanahoshi's spotlight eps being the highlights thus far despite some grumbling) with even the extremely barebones Ep 19 squeezing in what sparse worldbuilding nuggets it can despite the plot literally necessitating that Rudy book it from one side of the planet to the other within a 21 minute period (a production level pacing decision you are still free to criticize). As I said earlier (but it bears repeating) these episodes are a good adaptation of Rudy's story rather than the whole that makes up MT because it simply doesn't have the screen time to focus on anything that falls outside the scope of his perspective given the sheer breadth of competing narrative essential content. As a show, these episodes are still delivering a cohesive and engaging thru-line by being glued to Rudy's perspective. So as long as Rudy remains interesting to watch the audience will be more than satisfied.
Expecting the same anomalous level of dedication AND leniency from the production committee to happen for every season was unfortunately nothing but a pipe dream. Cour 2 is now being forced to make due with what it has and while they are doing a commendable job given the heavy restrictions, it is completely unreasonable to expect them to fit so much into such tight confines. It is the adaptation equivalent of being asked to fit everything into one grocery bag, but not wanting the bag to be heavy.
Could this cour have been scheduled better? Absolutely. Was it possible certain changes to the script or episode direction could have provided more opportunities to explore the cut content? Of course. Is it still a total bummer that the realities of production that have compromised the artistic integrity of our beloved peak fiction? Without a doubt.
We are simply going to have to get used to the fact that S1 may never be topped with our only hope being the return of the waifu-wars for S3 rekindles the beefs between animators vying for shot assignments (which may hopefully still be in the cards god willing).
Of course, I'm not a future seer, so maybe, just maybe, Studio Bind bursts into flames and all of the footage is lost resulting in the quality of the last 3 episodes to be the worst drop off of a television show since the final season of Game of Thrones. If that is the case then I'll be eating more crow than I ever have in my life. But if Studio Bind sticks the landing and delivers on the emotional climax to one of the most beloved arcs among the fanbase that we've anticipated for years, then please calm it down with these exaggerated "cutting content is ruining the show" claims.
Thank you from coming to my Ted Talk and enjoy the rest of the season everyone.

Does it quadruple durability for that peice only? Or others too? Or is it something else?