im coming here to ask for help, ive been searching around for some time now and im coming to a dead spot, ive tried many youtube videos for help but they are all so different ( due to being years ago ) ive also tried asking chatgpt and copilot. no help. Im doing my major project for design and tech in school and need help im very new to programming on python, so if anyone could help that would be great. Ive got a program which already works and you can talk to it and it will talk back. but i want to add functions to it such as: it being able to google search for me, open apps on my computer. this is my code:
import os
from os import PathLike
from time import time
import asyncio
from typing import Union
from dotenv import load_dotenv
import openai
from deepgram import Deepgram
import pygame
from pygame import mixer
import elevenlabs
from record import speech_to_text
load_dotenv()
OPENAI_API_KEY = os.getenv("OPENAI_API_KEY")
DEEPGRAM_API_KEY = os.getenv("DEEPGRAM_API_KEY")
elevenlabs.set_api_key(os.getenv("ELEVENLABS_API_KEY"))
gpt_client = openai.Client(api_key=OPENAI_API_KEY)
deepgram = Deepgram(DEEPGRAM_API_KEY)

mixer is a pygame module for playing audio

mixer.init()
context = "You are Cypher, Bear's human assistant. You are witty and full of personality. Your answers should be limited to 1-4 short sentences."
conversation = {"Conversation": []}
RECORDING_PATH = "audio/recording.wav"
def request_gpt(prompt: str) -> str:
"""
Send a prompt to the GPT-3 API and return the response.
Args:

• state: The current state of the app.
  
• prompt: The prompt to send to the API.
  

Returns:
The response from the API.
"""
response = gpt_client.chat.completions.create(
messages=[
{
"role": "user",
"content": f"{prompt}",
}
],
model="gpt-3.5-turbo",
)
return response.choices[0].message.content
async def transcribe(
file_name: Union[Union[str, bytes, PathLike[str], PathLike[bytes]], int]
):
"""
Transcribe audio using Deepgram API.
Args:

• file_name: The name of the file to transcribe.

Returns:
The response from the API.
"""
with open(file_name, "rb") as audio:
source = {"buffer": audio, "mimetype": "audio/wav"}
response = await deepgram.transcription.prerecorded(source)
return response["results"]["channels"][0]["alternatives"][0]["words"]
def log(log: str):
"""
Print and write to status.txt
"""
print(log)
with open("status.txt", "w") as f:
f.write(log)
if __name__ == "__main__":
while True:

Record audio

log("Listening...")
speech_to_text()
log("Done listening")

Transcribe audio

current_time = time()
loop = asyncio.new_event_loop()
asyncio.set_event_loop(loop)
words = loop.run_until_complete(transcribe(RECORDING_PATH))
string_words = " ".join(
word_dict.get("word") for word_dict in words if "word" in word_dict
)
with open("conv.txt", "a") as f:
f.write(f"{string_words}\n")
transcription_time = time() - current_time
log(f"Finished transcribing in {transcription_time:.2f} seconds.")

Get response from GPT-3

current_time = time()
context += f"\nAlex: {string_words}\nJarvis: "
response = request_gpt(context)
context += response
gpt_time = time() - current_time
log(f"Finished generating response in {gpt_time:.2f} seconds.")

Convert response to audio

current_time = time()
audio = elevenlabs.generate(
text=response, voice="Adam", model="eleven_monolingual_v1"
)
elevenlabs.save(audio, "audio/response.wav")
audio_time = time() - current_time
log(f"Finished generating audio in {audio_time:.2f} seconds.")

Play response

log("Speaking...")
sound = mixer.Sound("audio/response.wav")

Add response as a new line to conv.txt

with open("conv.txt", "a") as f:
f.write(f"{response}\n")
sound.play()
pygame.time.wait(int(sound.get_length() * 1000))
print(f"\n --- USER: {string_words}\n --- JARVIS: {response}\n")
if anyone can help please do!!!!!!!!!

Oliver Rose is a reputed name in New Zealand blogging industry. Oliver Rose is also famous due to his trendy and interesting posts. In this post, Oliver Rose is sharing tips to promote ecommerce business in better way.
Promoting an eCommerce business effectively involves a combination of strategies to attract, engage, and retain customers. Here are some ways to promote your eCommerce business:

1. Optimize Your Website: Ensure your eCommerce website is user-friendly, mobile-responsive, and optimized for search engines (SEO). Make it easy for customers to navigate, find products, and complete purchases.
2. Create Compelling Content: Develop high-quality product descriptions, blog posts, videos, and other content that educates, entertains, and inspires your target audience. Content marketing can help drive traffic to your website and establish your brand as an authority in your industry.
3. Social Media Marketing: Utilize social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest to showcase your products, engage with customers, and drive traffic to your website. Experiment with different types of content, including images, videos, stories, and live streams.
4. Email Marketing: Build an email list of subscribers and send targeted email campaigns to promote your products, share news and updates, and nurture customer relationships. Personalize your emails based on customer preferences, behaviors, and purchase history to increase engagement and conversions.
5. Influencer Marketing: Collaborate with influencers and bloggers in your niche to reach a wider audience and gain credibility. Partner with influencers who align with your brand values and have a genuine connection with their followers.
6. Paid Advertising: Invest in pay-per-click (PPC) advertising on platforms such as Google Ads, Facebook Ads, Instagram Ads, and Pinterest Ads to target potential customers based on demographics, interests, and behavior. Monitor and optimize your ad campaigns regularly to maximize ROI.
7. Offer Discounts and Promotions: Run special promotions, discounts, and sales to incentivize purchases and attract new customers. Create urgency by setting expiration dates and limited quantities to encourage quick action.
8. Leverage User-Generated Content: Encourage customers to share their experiences, reviews, and photos of your products on social media and your website. User-generated content adds authenticity and social proof to your brand and helps build trust with potential customers.
9. Optimize for Mobile: With the increasing use of smartphones for online shopping, ensure your website is optimized for mobile devices to provide a seamless shopping experience. Test your website on various devices and screen sizes to ensure compatibility.
10. Provide Exceptional Customer Service: Deliver outstanding customer service before, during, and after the sale to build loyalty and encourage repeat business. Respond promptly to customer inquiries, address concerns, and resolve issues to ensure a positive shopping experience.

By implementing a combination of these strategies and continually measuring and optimizing your efforts, you can effectively promote your eCommerce business and drive growth and success.
Follow Oliver Rose for more such insightful posts!

Hey all,
My Grayzone Warfare Discord server helps players source keys for their quests, trade high tier loot, and/or help newer players learn the game. We are the first of our kind of server with many resources, staff members, and infrastructure implemented specifically for Grayzone Warfare. We have accumulated over 660+ members this week, and we have a large majority of active users across all factions. We are only going to expand from here and have big plans in place for the near future. Come be a part of it and join our $200k In-game currency giveaway! Rules and instructions on how to apply are located within the GZW Trading Post server.
Here's the link to the server: https://discord.gg/ZR5tW5ts
Thank you ALL in advance! If you would like to apply for a Moderator role or Sherpa role in the server, please use the link below.
https://docs.google.com/forms/d/e/1FAIpQLSfLB18hYJ610SRpfgZdUnFo5rgZrRu5aVhD8N-mZ6MqoKhEjQ/viewform?usp=sf_link
helpful info below:
sawmill office storage key, YBL Generator room key, negotiator rom key, BP Hut key, ban pa hut key, elders key ban pa, midnight sapphire keys, blue lagoon keys, our server has EVERY key in the game. Join now to stop farming, and start playing!

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Total Revenue(6 months): $140,000
Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Ads Cost+ Website Optimization + Packaging: $60000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. All the sources can be found in the newsletter archive post.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead.

Top 6 Updates of last Week:

• Meta launches AI tools for ad creative creation and paid subscription tiers.
• TikTok sues US Government over divest-or-sell law.
• Pinterest launches Media Buyer Certification Course.
• X will soon allow advertisers to use AI for audience creation.
• Youtube launches a promotions tab for Creators & SMBs to run quick ad campaigns.
• Reddit is planning to launch search ads and a mixed feed. * Using ‘keyword + reddit’ on google > using reddit search.

Trending

• Sam Altman debunks the rumours of gpt-5 and search engine launch, announcing new updates to GPT-4. The launch of GPT-4o.
• Google’s CEO responds to Search Quality Issues.
• Constellation Brands launches creative review for Corona Extra.
• Apple’s Safari 18 is expected to introduce webpage summarization, web eraser and more.
• Reddit’s Q1 2024 report showed strong user and ad revenue growth, 48% YoY increase in revenue.
• Jack Dorsey has left Bluesky Board sharing the company is making the same mistakes he and his team at Twitter.
• Ofcom is pushing for better age verification, filters and other checks in new online child safety code.
• Apple apologies for iPad Pro ‘Crush’ ad campaign.
• Ocean Outdoor and Battersea Power Station launch new premium DOOH network.
• OpenAI’s pitch deck for publisher partnerships gets leaked.
• Hubspot posts $617.4 million revenue for the first quarter of the year.
• Temu and Meta are being blamed by marketers for ruining performance and paid social marketing.
• Instacart and NBCUniversal’s new partnership connecting CPG with Streaming, changing retail.
• Sony and Apollo are in talks to acquire paramount.

TikTok 🎶

• TikTok is working on a collaboration feature similar to IG.
• TikTok shares new insights about brand and search experience on platform.
• TikTok to start auto-labeling AI-generated content to combat misinformation.
• TikTok is having ‘Creative Made Simple’ webinar for SMBs on May 16th.
  

  Instagram & Threads 🗂️

• Instagram continues to gamify content creation experience, to make people publish more.
  
• Threads adds view counts on posts.
  
• Instagram’s new ‘Meme it’ DMs feature capitalises on Gen-Z’s heavy use of DMs for chats and content sharing.
  
• Influencers see more Instagram engagement with still images than Reels.
  
• Instagram is teasing a new creator revenue program ‘Spring Bonus’.
  
• Threads is testing cross-posting from Instagram globally.
  
• Instagram is testing an new UI for Carousels, with no dots.
  
• Despite IG adding 3-minute reels, they were found discouraging creators from creating long reels.
  

Meta 😅

• Meta’s newly launched AI creative tools for advantage+ campaigns.
• The feature to create reels from existing content is coming to Meta Business Suite.
• Meta’s turn away from the news industry has lead to 50% traffic drop to publishers.
• Error: Meta shares detailed targeting exclusion alert sent to advertisers was a mistake.
• Meta Business Suite adds ‘review’ feature to request post to be reviewed by other admins before publishing.
• WhatsApp launches new UI elements, giving the platform a new look.
• WhatsApp makes it easier to find new channels with categories.

X (Twitter) 🕹️

• X working on Analytics for X communities.
• Nintendo ends their X integration for Switch.
• X’s new algorithm update has lead to prioritisation of smaller accounts, says Elon.
• Chat History is now live for Gork AI on web.
• X is adding a ‘cast’ button to the iOS app.

Youtube 🕹️

• YouTube outlines its measures to ensure EU Election Integrity.
• Youtube expands testing of ‘Jump Ahead’ premium AI feature.
• MrBeast is parting ways with Night Media, Talent Management Company.
• Youtube testing a new shopping feed in Youtube Shorts.

Google 🔦

• Google launches new ‘Saved Comparisons’ feature for Analytics.
• Google Shopping Ads get conversion annotations.
• Google Search results without SGE jump to 65%, up from 25%.
• Google hides search results count under tools section.
• Google shares Disavow link tool will go away at some point.
• Google is defending lack of communication around Search Updates.
• Google’s site reputation abuse policy enforcement started on Monday May 6th.

Agency News

• Issa Rae’s Hoorae Media unveils Ensemble, a branded entertainment company.
• Omnicom is shuttering Honey & Sparks and the talent is being distributed.
• Nestlé Canada appoints Citizen Relations as Confectionery PR AOR.
• GE Lighting, a Savant company appoints Bakery as Social AOR.
• Rocket Cos. Puts its media account in review.
• We Are Social US partners with Valerie Moizel, CEO of The Woo to form Hello US.
• Virgin Active appoints We Are Pi for global brand transformation.
• Famous Footwear appoints Yard NYC and THE MAYOR as Creative AOR.
• Warner Bros appoints BigSmall to launch streaming service Max.
• Lovesac appoints Hearts & Science as media AOR.
• BUNTIN appoints Trex as Media Agency of record.
• IPG Health consolidates agency brand roster, launch of new Rise & Run brand.
• THIRD EAR appointed by Nissan North America and INFINITI USA as Multicultural AOR.
• Indie Agency Boathouse creates supplier diversity program, expanding external DEI efforts.

Brands & Ads 🏓

My Fav; Liquid Death’s latest campaign ‘The Adventures of Murder Man’ is a creative masterpiece as usual and a corporate parody.

• New Balance’s seven-minute film shares seven stories of its influence in subcultures.
• Coca-Cola’s new ad ‘Coke Spills’ celebrates the joyous moments of coke spilling.
• The Ordinary and Uncommon’s new OOH campaign embraces science instead of celebs.
• Jung von Matt’s UK ad debut for Wayfair takes a very simple approach but the vibe matches.
• Volkswagen’s new brand platform ‘Your Wagen’ celebrating customer journeys.
• PG Tips launches their first campaign in eight years, starring Ashley Walters.
• Another Ad campaign featuring dogs but this time it’s for dog food from the brand tails.com.
• Currys new ad spot is funny and aligned with Euro 2024 vibes, you can’t miss it .
• Budweiser uses song lyrics mentioning the brand to launch new Spotify ad “UninterruptAds”.
• Impossible Foods new ad campaign sticks out with very digestible message to make people vegan.
• Nescafé’s kettle ad campaign speaks sustainability and stands out as a loner, but on a broader look, it doesn’t align with Nespresso.
• EasyJet goes into Eurovision mode for the new ‘All Aboard the Orange Plane’ ad campaign.
• Peroni 0.0% joins Formula 1 as Ferrari Team Partner, hoping to ride the non-alcoholic beer growth train.
• McDonald’s new plan to invest more dollars (Millions) in Digital marketing and its reward program.

AI 🤨

• OpenAI increase AI content transparency with launch of new detection tools.
• Etsy’s plan to improve delivery tracking using new ML model.
• Absolut & Copy Lab launch copyright-free diverse images for fashion content.
• OpenAI and Stack Overflow announced an API partnership.
• OpenAI introduces Model Spec to better the model behaviour and explores how AI can generate explicit content.
• Eleven labs preview their music AI model.

Reddit & Pinterest

• Reddit announces new Public Content Policy, setting new parameters for data usage.
• Pinterest hires Former Levi’s CEO to Board of Directors.

Microsoft & LinkedIn

• Microsoft is building a bigger and better LLM ‘MAI-1’ to fight Google.
• Bing tests clear distinction between free and paid search results.
• LinkedIn shares new insights on measuring B2B marketing campaigns.

Marketing & AdTech

• Bluesky adds new features; DMs, Improved custom feeds, Video and more.
• Shopsense launches retail media platform for second-screen shopping.
• GAP names Fabiola Torres new global CMO.
• Ocean Outdoor becomes official OOH supplier to London Fashion Week.
• Curb, a ride/hailing app launches Curb journey Connect, one-stop ad solution.
• Constant Contact launches new AI feature for Brandkit and Campaign Builder.
• 160over90 launches Integrated Creator Commerce service with Lumanu.
• Omnicom announces major expansion in India.
• Kantar Media hires Lucy Bristowe as CEO for UK & Western Europe.
• Instacart and Uber Eats partner, allowing customers to order Uber Eats food via Instacart.

I hope this helps to plan your week ahead. Follow for more.

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Total Revenue(6 months): $140,000
Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Ads Cost + Website Optimization + Packaging: $60000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

Hi Reddit! I am a computer scientist from the University of Maryland here to answer your questions about artificial intelligence.
Furong Huang is an Assistant Professor in the Department of Computer Science at the University of Maryland. She specializes in trustworthy machine learning, AI for sequential decision-making, and generative AI and focuses on applying foundational principles to solve practical challenges in contemporary computing.
Dr. Huang develops efficient, robust, scalable, sustainable, ethical and responsible machine learning algorithms that operate effectively in real-world settings. She has also made significant strides in sequential decision-making, aiming to develop algorithms that not only optimize performance but also adhere to ethical and safety standards. She is recognized for her contributions with awards including best paper awards, the MIT Technology Review Innovators Under 35 Asia Pacific, the MLconf Industry Impact Research Award, the NSF CRII Award, the Microsoft Accelerate Foundation Models Research award, the Adobe Faculty Research Award, three JP Morgan Faculty Research Awards and Finalist of AI in Research - AI researcher of the year for Women in AI Awards North America.
Souradip Chakraborty is a third-year computer science Ph.D. student at the University of Maryland advised by Dr. Furong Huang. He works on the foundations of trustworthy reinforcement learning with a focus on developing safe, reliable, deployable and provable RL methods for real-world applications. He has co-authored top-tier publications and U.S. patents in artificial intelligence and machine learning. Recently he received an Outstanding Paper Award (TSRML workshop at Neurips 2022) and Outstanding Reviewer Awards at Neurips 2022, Neurips 2023 and AISTATS 2023.
Mucong Ding is a fifth-year Ph.D. student in computer science at the University of Maryland, advised by Dr. Furong Huang. His work broadly encompasses data efficiency, learning efficiency, graph and geometric machine learning and generative modeling. His recent research focuses on designing a more unified and efficient framework for AI alignment and improving their generalizability to solve human-level challenging problems. He has published in top-tier conferences, and some of his work has been recognized for oral presentations and spotlight papers.
We'll be on from 2 to 4 p.m. ET (18-20 UT) - ask us anything!
Other links:

• Website: https://furong-huang.com/
• Google Scholar page: https://scholar.google.com/citations?user=13yyuCcAAAAJ&hl=en
• Q&A on whether AI-generated content is detectable: https://cmns.umd.edu/news-events/news/ai-generated-content-actually-detectable

Username: umd-science

Hello Redditors,
This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike.
The Client: Hair Extension E-commerce Brand
Revenue Split Between SEO and Fb ads: 3:2
Average Order Value: $350
Facebook Ads Spend(For 6 Months): $10,000
Total Revenue(6 months): $140,000
Other Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Website Optimization + Packaging: $50000
Basic Company Background:
The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business.
Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:
It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45 so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.
Key Takeaways from FB Ads:
Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.
It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.
Seo Strategy
If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.
It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared.
At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords.
After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish our website as a trusted authority in the hair extensions and hair care industry in general.
Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords.
Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.
Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.
So after we were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated due to SEO surpassed our Ads revenue as well.
Advantages of Combining SEO and Paid Ads
While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly.
Thankyou For Reading!

Artificial intelligence (AI) is no longer limited to science fiction movies. It's woven into the fabric of our daily lives, quietly working behind the scenes to enhance our smartphone experience. From streamlining communication to fueling creative expression, AI-powered apps determine the mannerisms through which we interact with our mobile devices.
In this article, we will look at the ten best apps for iPhone and Android. Alongside this, we will weigh their pros and cons for optimal transparency. Make better data-driven decisions with AI and big data by the end of this article. Here are our top ten picks.

1. Otter.ai

Drowning in sticky notes and illegible handwriting? Otter.ai is your AI-powered solution for effortless note-taking. This app uses real-time speech recognition to transcribe conversations and lectures as they happen.
Focus on the present moment during meetings, interviews, or classes, knowing Otter.ai captures every word. Search through the transcribed text later to pinpoint key points, revisit specific moments, and ensure you never miss a crucial detail again.
Pros: Ditch notes, capture every word, easy search later
Cons: Less clarity, limited free storage, freemium account

2. Grammarly

Grammarly is one of the top ten Android apps for users. Its AI-powered app analyzes your text, identifying grammatical errors, typos, and awkward phrasing. It doesn't just point out mistakes but also suggests corrections and improvements.
Whether crafting an email, composing a social media post, or tackling a report, Grammarly ensures your message shines.
It can even suggest synonyms to enhance your vocabulary and recommend different sentence structures for smoother flow. With Grammarly by your side, you can confidently write, knowing your communication is clear, concise, and polished.
Pros: Flawless writing, improves clarity, boosts vocabulary
Cons: Limited free features, over-reliance, lack of human editorship

3. Moises App

Moises uses AI to separate audio tracks, allowing you to remove vocals from a song to create karaoke tracks or isolate specific instruments for musical experimentation. This app is a treasure trove for musicians, music lovers, and anyone who wants to get creative with audio manipulation.
Pros: Create Karaoke tracks, isolate instruments for remixes, a treasure trove for music lovers
Cons: Mandatory subscription, may require high-quality audio, limited editing features

4. Lensa

Lensa takes your selfies and transforms them into captivating works of art. Explore a library of artistic styles, from classic oil paintings and Renaissance portraits to whimsical cartoon filters and edgy pop art.
Lensa.ai utilizes AI to blend your features with these artistic styles, thereby creating unique and personalized digital masterpieces.
What’s more? You can even experiment with various filters, find your perfect artistic doppelganger, and share your creations on social media to impress your followers. Whether you crave a touch of artistic grandeur or a playful cartoon makeover, Lensa.ai offers a fun and creative way to see yourself in a whole new light.
Pros: AI art makeover, explore art styles, fun social media fodder
Cons: In-app purchases, subjective taste in art, privacy concerns

5. ELSA Speak

Regarded as one of the top ten apps for iPhone, Elsa is a pioneer in language development. Struggling with English pronunciation? Look no further than ELSA Speak, your AI-powered English coach. This app utilizes AI to analyze your spoken English, identifying areas for improvement. It provides personalized feedback on your pronunciation, highlighting sounds and words that need work.
ELSA Speak goes beyond simple corrections. It offers interactive lessons and exercises to help you master specific sounds and improve your fluency.
With regular practice and ELSA Speak's guidance, you can gain the confidence to speak English clearly and effectively in any situation.
Pros: Personalized feedback, improves pronunciation, gains speaking fluency
Cons: Limited languages, requires commitment, subscription format

6. WOMBO Dream

Ever feel creatively blocked or simply yearn for your inner artist? Look no further than WOMBO Dream. This art generator takes the reins, transforming your simple text prompts into unique and captivating paintings.
Describe a "mystical underwater city" or a "portrait of a courageous astronaut" to the app. WOMBO Dream uses its artistic intelligence to translate your words into stunning visuals. Explore a variety of artistic styles, from dreamlike landscapes to classic oil paintings.
With this app, anyone can become an art director, generating conversation-starting masterpieces in seconds.
Pros: AI art generator, explore creative prompts, instant artwork
Cons: Limited control, subscription for extensive styles, lack of artistic interpretation
Overwhelmed with AI? Here’s a step-by-step guide to AI basics and platforms.

7. Color by Number

This app takes the classic coloring-by-number concept and injects a dose of AI. It utilizes AI to generate unique pixel art coloring pages based on various themes and styles. While coloring is a relaxing and therapeutic activity, the AI-generated aspect adds a touch of novelty and keeps things interesting for creative minds.
Pros: Short video clips, caption comprehension, target language learning
Cons: Lacks broader understanding of the topic, requires internet connectivity, does not emphasize speaking or writing

8. Socratic by Google

Stuck on a homework problem and traditional methods aren't cutting it? Look no further than Socratic by Google! This learning app is your virtual study buddy. Simply snap a picture of your math problem, science question, or even a historical passage you're struggling with.
Socratic uses its AI smarts to analyze the content and provide you with step-by-step explanations, relevant videos, and alternative solution methods.
It even tackles multiple subjects, making it a versatile tool for various academic challenges. While Socratic can't solve every problem for you, it acts as a powerful guide, helping you understand concepts and develop problem-solving skills for future success.
Pros: Step-by-step solutions, multiple subjects supported, explanatory videos
Cons: Limited problem-solving types, limited solving capabilities, best for understanding concepts

9. Adobe Premiere Rush

This is a great option for anyone who wants to create and edit professional-looking videos on their phone. It has a simple and intuitive interface, but it also offers a wide range of features, including the ability to add multiple video clips, music, and titles.
You can also use Premiere Rush to adjust the color and lighting of your videos and to add special effects.
Pros: Easy to use, mobile-friendly editing, rich asset library
Cons: Limited features, cloud dependence, export restrictions

10. PlayPhrase

This app combines AI and language learning to create a fun and interactive experience. PlayPhrase uses AI to analyze short videos and generate captions in multiple languages. You can choose a video clip, and select the target language you're learning, and the app will transcribe the audio with captions.
Pros: Engaging video clips, interactive learning experience, multilingual options
Cons: Limited context, Excessive comprehension, needs web connectivity
Read more: Take Your First Step With an AI Basics Course For Beginners

If you're a website managemarketeSEO person, there's loads of analytics to gain from Google regarding your page's appearance and performance in search.
With generative search, is it likely any of the big players are going to provide any analytics to content owners? Ie, how are we going to measure the performance of content without the conventional clicks from the search engine results page? Is it likely we can get any analytics whatsoever, like how many times your page was referenced in an AI-generated response to a search query?

This guide is targeted for beginner builders without any tech background, especially the ones who are building Gaming PCs or Rendering Workstations.
Everytime I saw a beginner builder posting their draft builds, there are small but crucial things thats always being overlooked. I made this guide hoping that it will help newbies on building their own PCs. If you find some of the terms/ jargons too technical, just a quick google search will help you understand what it means.

1. After you have all the essential parts listed on your build, your CPU, Mobo, RAMs, GPU. The last part that is sometimes overlooked or not really given the budget for is the PSU (Power Supply Unit). AMDs are more power hungry then Intel CPUs and NVIDIA GPUs, combining both AMD CPU and GPU will take more power rather than Intel and NVIDIA (although modern AMD CPU is on par with Intel in-terms on power consumption). Make sure you do your research on power consumption to provide the best PSU for your build. Just look for the Watts consumption of your CPU and GPU VS the Wattage your PSU can provide, also at least buy an 80+ Bronze rated PSU. Additionally installing AIO Coolers or liquid cooling on your build will add more power consumption, so move up to Silver or Gold rated PSUs. But it's to pricy? If you can buy AIO coolers you can buy a silver rated PSU.
   
2. RAMs. a) This is a personal opinion so haters gonna hate. For me, buying a 1x16gb ram is better than 2x8gb if you are future proofing for an upgrade to 32gb ram, then it's easy to buy an additional 1x16gb rather than 2x8gb, also if you only have a mobo with 2 ram slots then you'll have to dispose your 2x8gb and buy 2x16gb. b) If you are planning to play 9th generation games, then 8gb is not enough even if the specifications says it is the minimum requirements. Yes it will run, but will it run smoothly? c) RAM clock speed, if you noticed rams have these numbers on their name; like 2666MHz, 3200Mhz, 3600MHz etc. The thing you should always remember is if you already have a 2666MHz ram you should buy your new one with the same clock speed, as your PC will use the lower MHz ram as based clock speed. Meaning your 3600MHz ram can't utilize its full potential if partnered with a lower MHz ram. d) Check your mobo's ram slot compatibility a ddr4 ram is not compatible with a mobo that houses ddr5 ram slot, vice versa.
   
3. Cooling. a) Thermal pastes. Are you going to entrust your PHP10k CPU to a PHP25.00 thermal paste? I won't. Buy a decent thermal paste brand (Kryonaut, Thermal Grizzly, Arctic, Noctua are just examples of good thermal pastes) b) Stock CPU Fans are far more better than those "dUaL FaNs CPU cooler with paper thin heatsinks" (you know what I'm talking about). If you want to change your CPU fan, save money for a decent one. c) Case Fans. Don't get fooled with those pretty RGB colors. But IMO if you have an airconditioned room it will help a lot on cooling even you are using "budget meal" brands. d) AIO Coolers and Liquid Cooling. Unless you will be assisted by an experienced builder. I don't recommend installing this on your own, or at least do extensive research on installing one.
   
4. CPU and Motherboard. a) Always buy this two at the same time and always check your mobo's CPU slot. Intel uses LGAxxx (LGA 1151, LGA 1700 etc.) slots and AMD uses AMx (AM4, AM5) slots. You can't use one on the other. b) Also check if you bought a pinned or pinless CPU, a pinless CPU is compatible with pinned mobos, vice versa.
   
5. Warranty. Sometimes we overlook this as long as we can get a cheaper part buying online, but keep in mind the headache of return, replace and refund if you bought a broken part. If you have a choice to buy it on your local store I suggest you do or at least check your area if you have a service center of that part. If the only mean is buying online, buy it on trusted online stores, again a quick google search on the store will go a long way.
   

I know I will be downvoted with this statement, but building a "Gaming PC" is not cheap, you can't just use "budget meal" parts and say it work just fine as a 50k-70k PC (even with these price you can still call your build mediocre). I am not rich, it took me a year to build a decent enough gaming PC, if you can wait just save your money to buy decent parts. I don't hate budget meal parts, as it helps our friends build their own PC with budget restrictions, but let's be real quality comes with a price.
I hope you learned something with this guide and if you have more questions feel free to ask, just don't ask me to provide you a list of PC parts in regards with your budget. For those who have more experienced than me, if you have other things to add please do. Thanks.

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Hi,
I'm looking for help with automating the creation of a form based on the output generated by ChatGPT (or any other AI model).
Here's the flow I'm envisioning:

1. I provide details to the AI, which then creates a questionnaire based on these details.
2. The output or questionnaire generated by the AI should be automatically converted into a form format.

The end goal is to have the questionnaire appear in a form such as Typeform, Jotform, Google Forms, Tally, or any similar platform.
I understand that this process will require automations, and I'm open to implementing them, but I'm not sure where to start. Any advice or guidance would be greatly appreciated!
TIA.

I've been looking for a while to find this Chromebook. I'm located in France. I want a Qwerty keyboard and preferably with Italian keyboard since I regularly have to write in French, which uses similar accents as the Italian one.
I try googling for Italian stores but don't find them so far, and the Amazon.it only has the first generation CP714 1WN
Anyone has a reliable seller who sells this one?

I’m a Product Marketeer and I’m looking at developing my own google docs addon to track and analyze docs (sales enablement) usage.
I’ve looked into tools like Highspot, Klue etc.. but these are tough times to get budget for this sort of tooling.
Here’s my list of requirements so far:

• Track how often each document is accessed and by whom.
• Measure time spent on each document. Although probably not, not sure about the value of this.
• Provide insights into which parts of documents are most interacted with… bit of a wishful thinking here, would see if I manage.
• Generate reports directly within Workspace or wherever, a slack update could be nice…

This should help me understand what’s working and what’s not, as well as help me prove the value of my work.
So three questions:
How do you solve this right now? Is it there a workaround that I could try before spending next 2 months’ nights and weekends working on this?
Or maybe I’m overthinking it and I don’t really need these metrics. Do you actually care about metrics like this ones? What’s your exp, do they help? How do you prove the value of your work? (Usage of sales pitch, use cases, battle cards, objections handling…)
Finally, would you use something like this? Any other functionality that you would like to see, that you find is a must-have or game changer in your flow?
Thanks!