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Physical access attacks encompass all the ways someone could steal your information. When attackers are able to physically reach a system, they can wreak havoc in the business operations, databases, documentations or archives, thieve confidential information, capture traffic through attaching a protocol analyzer to your network and so on.
Let’s say you are working at your local Starbucks; only for a moment, you get up for a refill, leaving your laptop on the table, believing nothing bad can happen while you’re away; but should you turn your head, someone comes by, inserts a USB device and steals your data, or deploys malicious software onto your device. Of course, it’s just a rough example; but it demonstrates well that in actual it is just as simple, and it leaves you with a compromised system or corrupted, rendered inaccessible data.
All the above means any education, as well as user awareness training on social engineering will be beneficial for them.
PHYSICAL ACCESS ATTACKS: A TOOL OF SOCIAL ENGINEERING
Since it includes both technical and administrative elements, physical security is often overlooked due to lack of awareness: to avert hacking attacks, most organizations are focusing on technology-oriented security countermeasures — and, despite the fact industry leaders have been saying for ages that physical access will always trump digital controls, physical security remains one of the weakest points in an otherwise robust defense.
Not only malefactors from outside organisations, however, may be involved in inflicting harm on the crucial information stored in your device — those can also be insiders: disgruntled employees, greedy contractors, malevolent business partners etc. This is why companies should keep an eye on their routers, firewalls, server farms, cameras, doors, fences, lights, and key systems that are often ignored and exploited; once the importance of real-world security is taken into account in addition to efforts on the digital front, it might save them from vast material losses.
Now, the most common ways of physical access attacks (apart from actual breaking into server rooms, of course) are invasions via USB and insecure passwords.
USB CONNECTION
When you or someone else plug equipment into a USB connection, your computer has a USB host controller that it joins to. This connection runs similar to an internet connection in that it contains packets and other components. Upon accepting the connection, the host then presents the USB device to the operating system, and this could represent the biggest risk to your computer’s data. If the USB device possesses malicious packets, these can transfer onto your device; once successful transfer happens, these files can corrupt your entire system. Even worse, they can deploy a Rubber Ducky attack, which creates malicious code by mimicking the keyboard.
As to the physical access through the USB, Google Chrome’s intention to limit USB access will come to your aid: in case you leave your laptop alone (but have the foresight to lock the screen) and someone tries to plug in a USB device, the computer’s operating system will prevent it from executing the code. Along with this, Google is adding a feature that allows users to disable all USB connections from their Chromebook, eliminating any of the USB attacks from happening.
PASSWORDS
Since they represent a common access point into a PC and network, passwords are considered to be vulnerable to attacks by hackers as they may allow the intruders to access files and other data. A physical access attacks caused by broken passwords remain quite frequent case these days — which is why knowing what can be done about it is a must since there’s a risk each computer user may face.
The most common advice for precluding such incidents consists of a) using hard-to-guess passwords, and b) regularly changing them in order to prevent hackers from cracking the access and using them to penetrate your system.
Meanwhile, improved method to protect a PC and network from physical access attacks includes also investing in biometric devices in addition to — or to eliminate the need of — using passwords. This, however, is quite an expensive way (especially if users want to protect multiple computers).
TIPS FOR PREVENTING PHYSICAL ACCESS ATTACKS
Since hackers prey on the easiest opportunities, physical security control includes extra precautions.

1. Refrain from leaving your device unattended (especially in public areas) should also be remembered. And, if for some reason you have to, lock the screen before leaving. Doing so can shield your device from executing malicious files.
2. Apply best practices when setting passwords — select long passwords which include letters, numbers and special characters, and bother to change them frequently. If needed, consider using tools, such as enterprise password management or Identity and Access Management (IAM), as an additional measure.
3. Deploy two factor authentication (2FA) and biometric devices for better protection.
4. Avoid utilizing USB devices that came from untrusted sources.
5. Watch over all the elements of physical security of your enterprise (fences, key systems, security alarms etc).

Finally, if you lose data due to malicious code, physical hardware failures or other problems, know solutions could be available: the team at SALVAGEDATA specializes in data recoveries for a diverse array of server and device types, so we can surely help you there!

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VANCOUVER, BC / ACCESSWIRE / May 14, 2024 / Arras Minerals Corp. (TSXV:ARK) ("Arras" or "the Company") is pleased to announce the commencement of a regional field program across the more than 3,300 square kilometre license package it controls in Pavlodar, Kazakhstan.
Highlights of the Planned 2024 Regional Field Program:

• The 2024 Exploration program will target licences associated with the Teck Strategic Alliance, and Arras's 100% owned Elemes and Tay projects.
• An extensive airborne and ground geophysics program, followed by a mapping, soil sampling and drill program over the Package A and Package B Licences under the Strategic Alliance with Teck Resources Limited ("Teck").
• A geophysics and detailed mapping program followed an initial diamond drill program targeting the Berezski and Aimandai copper targets located within the Elemes Project.
• An initial scout KGK program followed by an initial diamond drill program on the Tay Project, targeting the 6.5-kilometre x 2.1-kilometre Induced Polarization ("IP") chargeability anomaly.

Tim Barry, CEO of Arras, commenting on the upcoming 2024 Field Program, stated, "We are very much looking forward to starting the 2024 field program. This will be our third exploration season in Kazakhstan. Over the previous couple of seasons, we have assembled an excellent team of young local geologists, gained hard won experience on how to effectively explore in Kazakhstan, and put in place robust systems which allows us to quickly assess projects and move them to the next stage. Furthermore in 2024, we are very pleased to also have our partner, Teck, working with us. They will provide invaluable additional support via their technical specialists. We are also excited to follow up on our Elemes and Tay prospects and expect to drill them later in the season after refining the targets with additional mapping and geophysics.
The 2024 field program has the potential to be transformative for Arras. We expect to drill at least three new porphyry prospects this year, which when combined with the Beskauga Project which we have under an option to purchase, means we potentially have at least four porphyry prospects controlled by the company. The project portfolio is close to incredible infrastructure and the country is quickly becoming a tier-one destination for copper and gold exploration globally as demonstrated by many of the copper and gold majors establishing a presence in Kazakhstan over the past 6-12 months."
Arras's licence package is located within the Bozshakol-Chingiz metallogenic belt, a belt of rocks that includes the Bozshakol Mine, as well as the Beskauga copper-gold-silver porphyry deposit currently under option by Arras. The licence package is composed of 17 licences and covers just over 3,300 square kilometres in area and is shown in the map below.
https://preview.redd.it/v7rw44mqud0d1.jpg?width=1425&format=pjpg&auto=webp&s=984ca4ef4c1bd19e4105fd1c2e1ebd740a1d4d98
A budget of approximately US$2.5M for 2024 has been established for the Alliance package and will include airborne and ground geophysics followed up by mapping, soil sampling, and targeted KGK and potentially diamond drilling. The initial focus will be on Package "A" with work on Package "B" expected to commence in the coming months.
The Elemes Project - the Berezski and Aimandai Targets: The Berezski and Aimandai targets are located within the 531 square kilometre Elemes Project. The Berezski Target is an 8.8-kilometre-long copper anomaly which was announced in February 2024 and contains shallow historical drilling that has yielded notable results such as 132 meters at 0.80% CuEq and 108 meters at 0.94% CuEq from surface. The Aimandai Target is a 14-kilometre x 3.2-kilometre NE-SW trending coherent copper ("Cu") anomaly (>100ppm) which was announced in March 2024 that is parallel to Berezski and approximately five kilometers to the east and has had no known drilling.
https://preview.redd.it/iw64wwnqud0d1.jpg?width=1430&format=pjpg&auto=webp&s=4270407cdd4aa0fda0e2632c4cc653075f757e9c
Over the coming months, both targets will be mapped in detail along with ground geophysics to better refine the drill targets. A diamond drill program is planned to follow to test these two exciting new targets.
The Tay Project - The Tay IP Target: The Tay IP Target is a 6.5-kilometre x 2.1-kilometre East-West trending coherent Soviet-era Induced Polarization ("IP") chargeability anomaly located 28 kilometres north of the Bozshakol open pit copper-gold mine, and 85-kilometres from Arras's operational base in the city of Ekibastuz. The entire prospect is masked with unconsolidated cover believed to be 10-40m deep and has received no systematic modern exploration to date.
https://preview.redd.it/qpi7ebpqud0d1.png?width=942&format=png&auto=webp&s=efc58a6cdd1e08dac7fbee34c1d6d96cda187873
The Tay Prospect is strategically situated with outstanding accessibility and local infrastructure, including nearby high voltage power lines, railway, and roads.
Plans are underway to follow up the chargeability anomaly with a KGK drill program which will drill through the overburden and test the top of bedrock to understand the geology and then follow up with a diamond drillhole program to test the chargeability high.
Qualified Person: The scientific and technical disclosure for this news release has been prepared under supervision of and approved by Matthew Booth, Vice President of Exploration, of Arras Minerals Corp., a Qualified Person for the purposes of NI 43-101. Mr. Booth has over 19 years of mineral exploration experience and is a Qualified Person member of the American Institute of Professional Geologists (CPG 12044).
On behalf of the Board of Directors
"Tim Barry"
Tim Barry, MAusIMM CP(Geo) Chief Executive Officer and Director
INVESTOR RELATIONS: +1 604 687 5800 [info@arrasminerals.com](mailto:info@arrasminerals.com)
Further information can be found on:

• the Company's website https://www.arrasminerals.com or
• follow us on LinkedIn: https://www.linkedin.com/company/arrasminerals or
• follow us on X (formerly Twitter): https://twitter.com/arrasminerals

About Arras Minerals Corp.
Arras is a Canadian exploration and development company advancing a portfolio of copper and gold assets in northeastern Kazakhstan, including the Option Agreement on the Beskauga copper and gold project. The Company has established the third-largest license package in the country prospective for copper and gold (behind Rio Tinto and Fortescue). In December 2023, the Company entered into a strategic alliance with Teck Resources Limited ("Teck") in which Teck will sole fund a US$5 million generative exploration program over a portion of the Arras license package in 2024-2025 focusing on critical minerals. The Company's shares are listed on the TSX-V under the trading symbol "ARK".
Cautionary Note to U.S. Investors concerning estimates of Measured, Indicated, and Inferred Resources:* This press release uses the terms "measured resources", "indicated resources", and "inferred resources" which are defined in, and required to be disclosed by, NI 43-101. The Company advises U.S. investors that these terms are not recognized by the SEC. The estimation of measured, indicated and inferred resources involves greater uncertainty as to their existence and economic feasibility than the estimation of proven and probable reserves. U.S. investors are cautioned not to assume that measured and indicated mineral resources will be converted into reserves. The estimation of inferred resources involves far greater uncertainty as to their existence and economic viability than the estimation of other categories of resources. U.S. investors are cautioned not to assume that estimates of inferred mineral resources exist, are economically minable, or will be upgraded into measured or indicated mineral resources. Under Canadian securities laws, estimates of inferred mineral resources may not form the basis of feasibility or other economic studies.*
Disclosure of "contained ounces" in a resource is permitted disclosure under Canadian regulations, however the SEC normally only permits issuers to report mineralization that does not constitute "reserves" by SEC standards as in place tonnage and grade without reference to unit measures. Accordingly, the information contained in this press release may not be comparable to similar information made public by U.S. companies that are not subject NI 43-101.
Cautionary note regarding forward-looking statements:* This news release contains forward-looking statements regarding future events and Arras' future results that are subject to the safe harbors created under the U.S. Private Securities Litigation Reform Act of 1995, the Securities Act of 1933, as amended, and the Exchange Act, and applicable Canadian securities laws. Forward-looking statements include, among others, statements regarding plans and expectations of the exploration program Arras is in the process of undertaking, including the expansion of the Mineral Resource, and other aspects of the Mineral Resource estimates for the Beskauga project. These statements are based on current expectations, estimates, forecasts, and projections about Arras' exploration projects, the industry in which Arras operates and the beliefs and assumptions of Arras' management. Words such as "expects," "anticipates," "targets," "goals," "projects," "intends," "plans," "believes," "seeks," "estimates," "continues," "may," variations of such words, and similar expressions and references to future* periods, are intended to identify such forward-looking statements. Forward-looking statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond management's control, including undertaking further exploration activities, the results of such exploration activities and that such results support continued exploration activities, unexpected variations in ore grade, types and metallurgy, volatility and level of commodity prices, the availability of sufficient future financing, and other matters discussed under the caption "Risk Factors" in the Management Discussion and Analysis filed on the Company's profile on SEDAR+ on February 28, 2024 and in the Company's Annual Report on Form 20-F for the fiscal year ended October 31, 2023 filed with the U.S. Securities and Exchange Commission filed on February 28, 2024 available on www.sec.gov. Readers are cautioned that forward-looking statements are not guarantees of future performance and that actual results or developments may differ materially from those expressed or implied in the forward-looking statements. Any forward-looking statement made by the Company in this release is based only on information currently available and speaks only as of the date on which it is made. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments, or otherwise.
SOURCE: Arras Minerals Corp.
View the original press release on accesswire.com
​
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Seeking an intuitive and cost-effective solution for creating engaging visual quizzes that interact with flashcard questions, providing actionable insights? Dive into the world of visual quiz builder pricing to discover how to level up your quiz game with stunning quizzes without breaking the bank. Are you ready to explore the possibilities and unlock the power of captivating visuals in your quizzes, flashcards, questions, and interact with answers? Elevate engagement, boost interaction, and drive results with a tool designed to make online quiz creation a breeze. Join us as we unravel the secrets behind visual quiz builder pricing and revolutionize your quiz-making experience today with online quizzes, interact, free trial, and questions.
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What's up regards?!

You don't remember me since I haven't posted here since the July 2023 boycott (when I deleted my entire post history).

Many of you are looking for an answer as to what's happening right now and I'll be honest, as much as I love seeing the memes.... it's time an OG like myself schools you all on market mechanics.

Let's get some admin stuff out the way real quick.
My credentials: my first buy order was Jan 18th, 2021 when I saw the hype on the Betz sub and used TA to check out GME. I saw the ascending triangle on the chart and invested $1000 expecting GME to go bankrupt. Imagine my surprise when a week later my account hit $80k before they shut off the buy button. You think TA doesn't work? Cool. Who cares. I'm here to make money, not argue over tea leaves. I now own xxxx shares and attempted to DRS my calls like a true regard. I've written 3 DD on Options and Market Mechanics which wound up at the top of the sub and all ~fall of 2022. How do you think I have all that karma without any posts?

Moving On.

The market is insanely complex, so forgive me for trying to simplify these complex mechanics into an easy to read social media post. People who understand, PLEASE... help me in the comments. All of this stuff can be found on Investopedia or a quick ChatGPT prompt.
There are four main mechanics at play right now driving the stock price: 1. options, 2. Direct Registration, 3. social media, 4. DFV.

Part 1. Options

Look, I get it. This sub hates options because 99% of us lose money on them. Fun fact, you aren't supposed to hold options to close. They are meant for quick plays where you get in and out, but don't want to tie up all of your capital waiting a week for the stock to settle. Here's the rub: Options drive the vast majority of the market. Considering the ENTIRE GLOBAL GDP is $109 trillion, from every country on earth. The estimated options only market: $12.4 trillion actual value, with a notional value of $600 trillion!!! Options alone are 6x the entire global GDP. If you don't think a handful of calls move the price.... well. Go back to school I guess and learn how to math.
Call contracts are worth 100 shares each, so options are like 100x leverage over shares for like 10% of the cost. So when the price swings drastically, options pay back way more money than shares, but unlike shares, they expire and go to zero. The way options were created, they also affect the share price 10x+ more than shares. Most retail (I.e. plebs like me and you) don't know this. Options (calls specifically) give the option to buy 100 shares of a stock at an agreed price, the strike price. The formula to calculate the price of an options contract is very complicated but consist of variables called the Greeks.
The two main Greeks are the delta and gamma. The delta says how much a contract will affect the share price, I.e. acceleration (up or down), and the gamma sets the impact on market makers who wrote the contract. Remember, someone has to sell stocks if a contract gets executed. So gamma is the rate of change for the delta (i.e. the higher the gamma, the faster the delta increases.) Since market makers have special privileges, they don't have to own the shares before they write (sell) the options contract to buyers. This is (one method) of naked shorting a stock. Most call strikes are out of the money (above the share price) so market makers don't own 100% of the stock to sell if a contract goes in the money. I.e. the share price goes above the strike price. So what happens? This is where delta becomes important. The market maker has to go onto the open market and buy the shares that they don't have. This is called delta hedging. Well, if the options delta is high when the MM go to the market to buy the naked shares, the price becomes volatile and starts to skyrocket. Now, since the gamma affects the delta, as a ton of people start buying options, each options gamma begins to grow, exponentially increasing the delta effect on the stock price.
In GMEs case, the stock has been extremely flat, with no volatility for months. This dropped the delta significantly over time and most options contracts were nearly worthless if they were more than $5 above GME's share price. Last week the price started moving up into low delta strike prices (which were un-hedged by MMs). As the price continues going up, more call strikes go in the money leaving the naked MM's at very high risk. Now the market makers have to hedge those calls since they are either in the money, or about to be in the money. Since each call is 100 shares, for every call bought, the MM has to buy 100 shares (oversimplifying). So if there's 16,000 calls that means 1.6M shares have to be purchased on the open market.
Joe schmoe isn't moving the share price with his $5,000 stock purchase. But if a MM has to buy $54.4m of shares at once (1.6m shares times $34), guess where the price goes? UP.
https://preview.redd.it/wfk4as7lhd0d1.jpg?width=1179&format=pjpg&auto=webp&s=e682d09b140f856b385d359a1ef6f6f06541a31c
So now the price skyrockets due to the MM massive purchases, putting even more calls in the money. Requiring more hedging. Requiring more purchases, requiring more hedging. This ramp is called the Gamma ramp. Eventually the loop stops and the price stabilizes at the top of the gamma ramp. Right now, the max strike yesterday was $34 for GME so the ramp can't go higher (which is why after market close the price moved up to $33). But today, when the new strikes are released (max strike is $57), if there's enough hedging required, the ramp continues until either 1. No more hedging is required, or 2. the stock hits max strike price again ($57, and the stock price is currently at $45 at 6am). Wait a day, rinse repeat. (FYI, MM have two days to hedge, so just because the price drops down to $28, does not mean the hedging is complete for today). Low supply + high demand = recipe for insane share prices as MMs fight to close out their naked shorts.
Check out this chart from 2021:
https://preview.redd.it/bv329dpnhd0d1.jpg?width=624&format=pjpg&auto=webp&s=069dfc38cdaf33cff6c514614ad999730b610799
This has happened so many times in the market and this is a GAMMA squeeze. GME is not being short squeezed right now. It's being gamma squeezed. However, if too many contracts are sold short, they still require a share to close the position. Too many shorts equals not enough shares. It becomes the hunger games on crack. A gamma squeeze is the predecessor to a short squeeze. If the gamma squeeze keeps going through this week, next week will be a blood bath as the short squeeze kicks off and Market Makers begin liquidating real companies like Apple and NVDA and TSLA to pay for the GME squeeze.

Part 2: DRS

Okay, so now we established that GME is undergoing a Gamma Squeeze, pushing the price high, very very quickly. Well, for literal years, this sub has DRS'd over 75 million shares, removing approximately 50% of the float, that we know of. This means that HALF the available shares on the market are locked away from MMs, who can no longer use them to hedge with. DRS was never going to cause the MOASS, but DRS is like pouring a thousand gallons of gas on a camp fire. It's going to go BOOM and there's nothing can stop it. Take the limited supply due to the gamma ramp, and get rid of HALF the remaining supply. It's making the gamma ramp problem exponentially worse.
https://preview.redd.it/bfcturw8id0d1.png?width=726&format=png&auto=webp&s=c6d2622586ac9a9bf40e00386a716b5616974dd1
It's possible that the DTCC failed to properly account for real shares, and let Market Makers use their liquidity fairy powers to create fake shares by naked selling them through brokers. If this is the case, then there are no actual shares for market makers to buy off the open market to fulfill their obligations during the gamma squeeze. Just like the old punch buggy squeeze in 2008, no shares alone will cause the price to skyrocket. This means that we are about to see Institutions blow up as their obligations exceed their assets with no way to purchase real shares off the market. When these banks, hedge funds, and market makers blow up, it's going to ripple across the market. Expect a lot of drama from everywhere including many unexpected places.

Part 3: Social Media

How does social media play in this? The spread of information. Remember the old bets sub, where people yolo'd tens of thousands of dollars into options contracts in order to make a fortune? Yeah, for every one person on that sub YOLOing their entire 401k into 0DTE calls, there are probably 10 more who dump theirs into the exact same stock options. Suddenly, those $10k YOLO posts are the equivalent of $100k+ for each one posted. $10k in share prices won't affect the price much, but $10k in high delta calls? Yeah, RIP to the Market Makers trying to buy and hedge shares.
Additionally, the 2021 squeeze spread massive awareness of these types of events. Add in GME's synonymy with meme stock, make me rich, and the non-stop reminded for the last three years by this sub, no one is going to miss this opportunity to invest again. Remember bitcoin and Apple Computer, and Amazon? Who wouldn't go back and invest everything in those stocks. Social media is driving people to invest in GME, not wanting to miss the rocket this time around. And that bring me to my last point....

Part 4: DFV, the man himself, returns.

Remember this guy?
He made like... ALL the money... Off of only $50k initial invest in 2019! Insane!
He's Back...
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Time to get serious. All the OG's like myself are back, and we have 3 years of savings to pour into this thing. This is our (un?)intentional catalyst. And MOASS is about to start.
BUCKLE UP. The fasten seat-belt sign is on. We are number one for departure....
TO THE MOON.

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When you try to copy or view a file from a memory card you put into your computer, have you ever discovered it's unreadable? Any file system on memory cards, USB drives, external HDD drives, storage devices, and even internal drives might experience this regrettable circumstance. Your circumstances may make this inability to obtain that info disastrous.
When a partition becomes RAW, for whatever reason, you cannot access the data on your drive and it won't be useful until you format it. For you to obtain that data, you must therefore act. Using a data recovery program on Windows or macOS is one such way to succeed.

RAW partition

It's critical to know what a RAW partition is before we discuss recovering lost data. Said another way, a RAW partition is one that has not been formatted using the file system that the computer is using.
It's never really out of the box with removable USB devices and memory cards. If you put an SD card into one computer and it reads it correctly, the next computer may not be able to comprehend the file system structure and may destroy the partition layout, making that device inaccessible. Almost always, you've just taken out that USB device or memory card without first letting the operating system securely remove it. “
The file systems most Windows computers use, for instance, are FAT12, FAT16, FAT32, NTFS, or NTFS5. Conversely, macOS supports NTFS solely in read-only mode and uses APFS, HFS+, FAT32, and exFAT. Linux systems use XFS, BTRFS, reiser, ext3, ext4, and more.
Sometimes the file system type of a device formatted in one platform can be read by another. Regretfully, there is no assurance here. You will therefore likely be told the disk was unreadable by the computer when you try to read, say, an SD card formatted with the ext4 file system on a MacBook Pro.
The important thing is that Initialize option. It is telling us, in other words, that the card is not formatted so that the computer can read it. While clicking Initialize will undoubtedly remove all of the data on the device, it is still an option.

Can I Get My Data Back from a RAW Partition?

The excellent news is that data lost or unavailable from a RAW partition can be recovered. Occasionally all that has to be done is plug the disk (or SD card) in issue into the computer that was originally used to generate the files and folders on the device. After that, you can format the card to a file system the target computer can read, copy the data back, and insert the card into the target machine.
You will have to fix the damage and retrieve the data on the disk if you can no longer access the original machine (or one with a comparable file system) or if the reason isn't incompatibility between your operating system and the current file system.

What Use Is Converting RAW to NTFS?

Said another way, if your data is kept on a RAW partition, you cannot access it. NTFS and other file systems serve the purpose of logically storing your data for simple retrieval when needed. Your data without a file system is just a disjointed mess that is almost impossible to discover anything.
Computers locate and access your data through file systems, hence a RAW disk will not be accessible. Its contents might still be there, but without a functional file system, it will be unusable.

Converting RAW to NTFS Without Data Loss

Converting a RAW partition to NTFS without losing the data on it is possible in just one way. You need CheckDisk for that.
The Windows utility CheckDisk looks for logical and physical problems in the volumes of your drive. If you need to convert RAW to NTFS without losing data, it can even fix any issues it finds with extra settings. Because CheckDisk might be able to identify and fix the damage keeping the volume from reading properly, we're utilizing it.
Using CheckDisk's Command Prompt, convert a RAW drive to NTFS as follows:

1. Using a right-click on Start, select Windows PowerShell (Admin). Should UAC ask you to allow it, click Yes.
2. Start with chkdsk D: /r. D: should be replaced with the RAW partition's drive letter. Key in Enter.

See if Disk Management displays the right file system and the volume is now accessible after issuing the command.

Recovery of Data from a RAW Partition

Sometimes the RAW partition cannot be fixed by CheckDisk or Disk Utility without causing data loss. Before manually converting the RAW partition back to NTFS, you should recover your data in such a situation.
You can recover your data using the following techniques before fixing the malfunctioning drive.

Method 1 :- Recover With BLR Tools

A few fast clicks using BLR BitLocker Partition Data Recovery Tool can allow you to recover data from a RAW partition. And you can find the files you need fast with BLR Tools's useful features like file filters. Furthermore, something the command line cannot achieve, BLR Tools adds Guaranteed Recovery and Recovery Vault data protection techniques to the mix.
Proceed as follows to recover files from a RAW partition:

1. Get BLR Tools for Mac or Windows and install it. Open BLR Data Recovery Tool when it has downloaded and been installed. BLR Tools will detect a drive even while the operating system cannot.
2. Choose the disputed RAW drive and hit Search for lost data. BLR Tools will now start looking for files on the hard drive.
3. Click Review identified items to start browsing the found file structure after the scan is finished (this may take some time depending on the size of the drive).
4. To retrieve the files, click retrieve. Choose the location to save the restored files. Choose an output location on a different physical partition, please.
5. Recovering will start as soon as you click OK. This can take some time depending on how many files you've chosen to recover, how big those files are, and the state of the examined device. BLR Tools will show you an overview screen with direct access to your data choice after the procedure is finished.

Method 2 :- Try TestDisk to Recover

Use TestDisk to recover the whole partition. Restoring missing or lost partitions is the goal of the open-source recovery program TestDisk. Not to mention totally free. Its absence of a graphical user interface makes it difficult for novices to utilize. Still, you may quickly recover your lost partition by following the detailed methods.
This is a little video demonstrating how TestDisk can recover a lost partition:

1. Get TestDisk and extract its zip. Try testdisk_win.exe.
2. To start a fresh log file, hit Enter.
3. To continue, choose the drive holding the RAW partition and hit Enter.
4. Choose a partition table type. The one TestDisk thinks it used gets chosen automatically. Press Enter.
5. To examine the partition structure and search for lost partitions, press Enter.
6. Once more hit Enter to start the Quick Search.
7. Press Enter when finished.
8. Choose the partition and hit Enter.
9. If nothing shows up, choose Deeper Search to do a more thorough search.
10. Find the partition and choose Write.
11. After you confirm by pressing Y, restart your computer.

Method 3 :- Recovering with a Data Recovery Centre

Sometimes data recovery is still not possible with even sophisticated recovery software. Alternatively, you could merely feel uneasy trying to retrieve the info on your own. Still, there is the choice to use a data recovery facility.
To complete the task, a data recovery center hires data recovery experts with sophisticated knowledge of file recovery and equipment of the highest calibre. The most successful approach to recovery is frequently to use a data recovery facility, but it is also the most expensive.
What to anticipate generally if you decide to use a data recovery service to recover your data is as follows:

1. Launch Recovery by clicking
   
2. Complete every field as required. This covers the kind of service you would like, how to get in touch with you, and any drive specific details.
   
3. When ready to submit, click Complete my work order. You will be instructed to send your drive away for repair from this point.
   

Techniques for NTFS Conversion of RAW

It is now time to consider drive repair after data recovery. Generally speaking, once you are not concerned about losing your data, repairing a RAW partition is really simple. It only means replacing the broken or incompatible file system with a fresh one during formatting.
These solutions will walk you through configuring a disk and converting a RAW hard drive to NTFS.

Method 1:- Method with File Explorer

One of the simplest methods, formatting a drive with File Explorer just requires a few clicks. As you are ready to complete the format, just click Restore device defaults if you are not sure what values to use.

1. Start File Explorer.
2. To format a partition, do a right-click on it in the left navigation pane and select Format.
3. When you're ready, set the format's values and hit Start.

Method 2:- Format using Disk Management

A Windows program called Disk Management lets you examine and modify the storage disks on your computer. It provides an overview of the data allocations and general health of your disks. One can format their drives with it as well.

1. Choose Disk Management with a right-click on Start.
2. Give the volume a right-click and choose Format.
3. Specify the format's values, then click OK when done.
4. Please click OK to verify the format.

Method 3:- Presentation with DiskPart

Though it manages the storage drives on your computer through a command-line interface, DiskPart is a potent command interpreter. Should File Explorer and Disk Management prove ineffective for you, this is a helpful alternative.

1. With a right-click on Start, choose Windows PowerShell (Admin).
2. Just type diskpart and hit Enter.
3. Press Enter after typing list disc. Notify the disk number containing the RAW partition.
4. Please choose a disk. Replace 2 with your own disk number.
5. Type list volume and hit Enter. Note down the RAW volume number.
6. Put in volume 3 and hit Enter.
7. Kindly enter clean.
8. Put in create partition main and hit Enter. In doing so, a fresh blank primary partition is created.
9. Enter format fs=ntfs. This NTFS-formats the volume.
10. Enter after typing assignment. One is given a drive letter as a result.

Advice on Avoiding NTFS Partitions from Converting to RAW
By now you're undoubtedly thinking, "How can I keep a partition from going RAW?" That raises a really interesting issue. Ultimately, you want to avoid having to perform RAW partition recovery each time you plug in an external HDD, USB flash drive, or SD card into your computer. Thankfully, you have a few options to lessen the likelihood of this happening.
Never take out a USB drive or SD card without first "Safely removing" it with the built-in feature on your computer. A RAW partition is likely if you just remove the drive without letting your operating system safely unmount or eject the device.
As widely used a file system as you can, format your drives with. Almost all operating systems can read the file systems FAT32 and NTFS, hence those are excellent options. NTFS is read-only on macOS, which is one issue; FAT32 is always your better choice. Choosing one of these file systems should leave you with no issues with your platform of choice needing to start a drive or just not being able to read it.
Put your machine to a proper shutdown. Processes on your computer may be interrupted by sudden power outage. The corruption of your file system may follow from this. Avoid forcing a shutdown of your computer whenever possible.
See how your disk is doing. You can get early warning of any possible problems your drive may run into by using a disk monitoring program that can read the SMART data on your drive. You can stop additional damage by acting right away as problems arise.
Naturally, a drive can still turn RAW at any time even with all of this done. Thus, you should regularly backup your data so that a secure duplicate is always accessible if you want to really protect it from such an occurrence. Easy to configure and maintain snapshot copies of your data so you can even restore to a prior version if necessary, built-in Windows backup solutions like File History are a fantastic option.

Conclusion

A RAW partition or drive can be avoided really easily. Know, nevertheless, that you have the resources to handle the situation if it should come up. Data recovery from RAW drive or partition is highly likely with BLR Tools. If in doubt, run BLR Tools's free Basic edition through your RAW drive or partition. Get the Pro license and safely restore your inaccessible data if BLR Tools can locate it.

Report bugs here and earn rewards: https://pubgmobile.live/support

PUBG MOBILE will begin pushing out the update on 5/13 at 2:00 (UTC+0). Service will not be interrupted. To ensure a quick and smooth update, please be in a good network environment and make sure you have enough available storage on your device.
Update Reward: Update the game between 5/13–5/27 (UTC+0) to get 3,000 BP, 100 AG, and a Mecha Warship Theme (3d).

Key Updates

1. New Themed Mode "Mecha Fusion": Engage in thrilling battles in a brand new battleship themed area with new mecha vehicles!
2. World of Wonder Updates: Bring your competitive experience to the next level with new mecha gameplay!
3. Firearm and Vehicle Updates: P90 and Skorpion have been rebalanced. QBZ added to Erangel and Miramar. Select vehicles now have a delayed explosion mechanic. Experience a different kind of battle!
4. Collection System: The Collection System is here! Start growing your collection today!
5. Home: The mysterious Elegant Ancient Capital resource pack is coming soon! Build your dream Home and show off your creativity in the Home Competition!

New Themed Mode: Mecha Fusion

Available: 2024/5/13 at 2:00 (UTC+0)–2024/7/9 at 20:59 (UTC+0)
Supported Maps: Erangel, Livik, and Miramar (Ranked and Unranked)
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New Mecha Vehicles

• Strider: A two-seater vehicle with the ability to jump. It's armed with missiles that can be used to bombard designated areas. Missiles can be replenished at the Repair Station in the Assembly Base.
• Levitron: A special vechile that can switch between a speed form and a magnetic form. Serves as the upper-body component that combines with a Strider to form the Armamech.
  • In speed form, the maximum speed and hover height will be increased, and the vehicle gains a "collision acceleration" ability: it will not slow down when it hits an obstacle. Instead, it will accelerate using the stored magnetic energy.
  • In magnetic form, the maximum speed and hover height will be reduced, but it can activate a "Magnetize" ability to grab and toss characters, vehicles, and specific objects.
• Armamech: A four-seater vehicle combined from a Levitron and a Strider. It can also be directly summoned from the Steel Ark.
  • It possesses 2 weapons that it can freely switch between: the Strider's missiles, and the Levitron's "Magnetize" ability.
  • It has a boosted jump that enables it to leap high and far with the assistance of jets.
  • Bring a Levitron and a Strider close together to combine them. After combining, the pilot of the Levitron becomes the pilot of the Armamech. It can also be separated at any time.

Brand New Environments

• Steel Ark:
  • A giant space battleship that will land on the map at the start of a match. You can enter it and explore inside. The core of the Steel Ark is a platform where you can summon the Armamech from the skies! You can launch yourself into the air in this mecha for everyone to see.
  • The ark consists of many areas. You can find all kinds of supplies and Supply Crates at the Command Post, Dormitory, Warehouse, and more.
  • From the landing pad, you can board an evacuation Wingman, which will take you straight to the Playzone!
  • You can use elevators and ziplines in the ark to get around.
  • Steel Ark Air Drop: A Steel Ark loaded with supplies will fly around during the match and drop supplies consisting of an Air Drop Crate and several Supply Crates at specific drop points.
• Assembly Base:
  • The Assembly Base contains a Mecha Repair Station. Approach it in a mecha to replenish the mecha's health, fuel, and missiles.
  • On the top floor of the Assembly Base, there is a detector that can determine the location of crates within the Assembly Base. An Access Card can be found in one of the crates, which can be used to open the door to the Secret Room and get loads of supplies.

New Items

• Jetpack: Pick it up and equip it to increase movement speed. It possesses the ability to hover in the air for a short duration. It consumes Energy rapidly when lifting off. Energy will only be replenished when you reach the ground. The Jetpack has a Health bar that protects you from damage to your back and arms. It will be destroyed after taking a certain amount of damage. When reaching a certain speed while moving forward, it can switch to a speed form. You will perform a special action when you tap "Lift Off" as it switches to the speed form. The Jetpack comes with the "Magnetize" ability, but you will not be able to fly fast when using it.
• Personal AED: If you have this item, you can tap self-rescue after being knocked down. Once successful, you will recover from the knocked down state. Each player can only carry one of these items. Self-rescuing will be interrupted if you move while using this item.
• Magnet Gun: This is a downgraded version of the Levitron's "Magnetize" ability in gun form. Switch to it by tapping on the firearm bar. It works the same as the Levitron's "Magnetize", but with reduced values.
• Respawn Beacon: Throw the beacon on the ground to mark a location that the plane will pass over. Recalled teammates can parachute into the match again at the cost of a respawn chance. Teammates who have used up all their respawn chances cannot respawn.
• Quick Parachute: When parachuting, a quick parachute button will appear at a certain height in the air. Tap it to immediately deploy the parachute which can also be freely put away.
• Repair Station: Approach the Repair Station in a mecha to replenish its health, fuel, and missiles.

New Legendary Pilot Challenge

Get themed items, special vehicle cosmetics, Armamech dance emotes, special Elimination Broadcasts, and more by completing this difficult themed mode challenge.

World of Wonder

Available: Releases with the version
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World of Wonder Updates

• Fuzzy search is now supported. You can search for maps by creation ID, creator UID, creation name, and description.
• Added the friends tab to check what creations your friends have made at a glance.
• Gift Access Point: You can now send Space Gifts from the creation details page and the creator's profile page.
• You can view your play data and creation data in WOW on your player information page.
• Ranking Improvements: Added support for more variables. Matches will now announce when a ranking player is in the match.
• Copied Creations Limit: The number of copied creations you can have (including creations that are already published or those under review) is limited based on your Creator Level. When the limit is reached, you can only publish original creations unless you take down an existing copied creation.
• Improved map recommendations and showcasing. Updated the WOW Creator page.

New Gameplay Devices

• Contested Object Device: Use this device to spawn a contested object, which players can hold in their hands similar to "capture the flag".
• Contested Object Handover Device: Contested objects can be handed over to this device for rewards.
• Defensive Tower Device: Use this device to generate a fixed defense tower and configure its weapon type.

Gameplay Device Improvements

• PvE Enemy Spawn Device: Supports spawning PvE enemies at random, configuring the PvE enemy's type, and randomizing their weight. You can also configure the PvE enemy's team.
• Random Action Device: Supports storing the result of a random integer in a custom variable.
• Special Vehicle Device: Added mechas.
• Map Indicator Device: Supports real-time display of icons and text in the game.
• Area Trigger Device: The action of the specific object entering the zone can be detected by the Area Trigger Device.
• Overall Action Device: The action of players leaving the match can be detected.
• Humanoid Enemy Spawn Device: Can now add buffs to spawned humanoid enemies.
• Grouped Object Action Device: Supports configuring grouped objects. Loading any one of them automatically removes the others.
• Item Issuance Device, Item Spawn Device, Custom Shop Device: Added 5.7mm ammo and the MG3.

New Interactive Objects

• Target Dummy: A target dummy from the single-player training stage that shows damage numbers when hit and has several poses.
• Soccer Ball: A soccer ball that moves upon contact.

Interactive Object Improvements

• New Dynamic Moving Object Actions: Every new movement method for moving objects has a corresponding action. They can be activated by the detectable actions of other devices.
• Guiding Lines: Launch pads and trampolines have guiding lines that show the trajectory of the player being launched into the air.

Controls & Interaction

• Guiding Lines When Placing Objects In Midair: When placing objects in the air, guiding lines that project the current object's position on the ground can be shown.
• Backpack Objects Can Be Interactized: You can take out interactized attachments such as a spinning ferris wheel from your backpack.
• Object Interactization—Collidable Interactization: Set whether interactized objects move when hit by characters, vehicles, bullets, or throwables.
• Object Interactization—Holding Interactization: Interactized objects can be held and tossed by characters.
• Coordinate Editing in Free Editing Mode: In Free Editing Mode, you can select an object directly and move, rotate, or resize it by modifying its coordinates.
• Object Editing Interface: Each object has an editing interface where you can directly edit the object's orientation, scaling, interactization type, or gameplay device parameters.
• Object Placement and Alignment Improvements: Improved the usability of object snap and area grid, as well as added more object alignment parameters.
• Auto Snap Option When Re-Editing: In the previous version, objects automatically snapped to their initial position when brought close to it during re-editing. This setting can now be toggled on and off in the editor's parameter settings interface, and is off by default.
• Object Movement and Rotation Increment: Added movement and rotation increment settings to the editor's parameter settings interface.
• Free Editing Top View Now Perfectly Flat: In Free Editing Mode, the previous top view editing was not perfectly flat, resulting in inaccurate positioning when placing objects from midair. Now, the editing view has been changed to be perfectly flat.
• Added temporary resources. They will be replaced with default resources when they expire.

Game Parameters

• Retaining Shop Tokens: Shop Tokens can now be kept during a match or across matches.
• Overall Action Management: Added tag customization and filter features. You can create tags for gameplay devices to classify and filter them based on the tags.
• Armed AI Customization Interface: Attributes for armed AI and defense towers can be customized, including health, attack, and more.
• Match Log Interface: In-game logs now include the save feature. You can save and view all logs generated during play tests.

Other Updates

• Group Editing: The team leader can edit the permissions of team members for better team management.
• Enchantopia Updates: You can invite friends to Enchantopia and edit your team there. Added more interesting gameplay to the stages.
• Cost Calculation Improvements: Fine-tuned how the system determines the cost of an object.
• New map templates.

Classic Updates

Livik Map Updates

• Added 4 new XT Upgrade Crates on top of the existing ones. New firearm upgrades are for the UMP45, SKS, DP-28, and M762. Upgrade Crates for these 4 firearms can be found in Livik or purchased from the Shop for 10 tokens.
  • UMP45 Upgrade: Reduced hip fire bullet spread by 20%.
  • SKS Upgrade: Faster recoil recovery after firing.
  • DP-28 Upgrade: Faster reload speed.
  • M762 Upgrade: Reduced muzzle shake.

Erangel Map Updates

• Improved the quality of models seen by players at high altitudes, and resolved the issue of buildings disappearing.

Home Updates

The Home System is permanently available, and will be updated each version with interesting gameplay and building cosmetics.

Home Competition

Submission Period: 2024/5/13 at 00:00–2024/6/1 at 8:59 (UTC+0)
Selection Period: 2024/6/1 at 9:00–2024/7/1 at 9:00 (UTC+0)

• You must reach at least 200 Home Prosperity before you can register for the Home Competition.
• If players miss the submission period, they can still register during the selection period. After registering, they will be placed in the next round's matchmaking pool.
• After registering, the selection criteria will be based on the current look of the player's Home.
• During the selection period, you'll be matched with players of similar Home Prosperity at random every 3 days, for 10 rounds in total.
• During the face-off, the player that obtains more votes wins. The winner gets to loot points from the loser.
• Participate in Home Face-Offs to win Home Points and increase your Home Face-Off Level. The higher the Home Face-Off Level, the better the rewards.
• Home Votes can be obtained by completing missions and by sending Home gifts. Note: Regular Popularity gifts do not grant Home Votes.
• Home gifts given during each face-off round of the selection period will count towards Home Votes. Home gifts given outside a face-off round will not count towards the number of votes.

Home Events

• Elegant Ancient Capital Style Event:
  • Available: 2024/5/18 at 2:00 (UTC+0)
  • Purchase Elegant Ancient Capital Home items during the event to get Style Points that can be redeemed for amazing rewards.
• Ancient Capital Theme Debut Celebration:
  • Available: 2024/5/18 at 00:00 (UTC+0)–2024/5/31 at 23:59 (UTC+0)
  • The Event Center is launching an event to celebrate Elegant Ancient Capital's arrival. Get a Congratulatory Ancient Capital Object Pack when you reach Home Lv. 3, and use it to build an Ancient Capital Style Home in an instant!
  • Visit your Home and upgrade your Home Level to get additional rewards, including Home Coins, Classic Crate Coupons, AG, Ancient Capital themed items, and more.

Home Building Updates

• Build With Blueprint & Group Editing:
  • Improved the process of building with blueprints. You can now go to More - Save Blueprint to copy and save the draft.
  • The Home Level required to build with blueprints and publish blueprints has been reduced to Lv. 3.
  • You can set the level of the blueprint you want to edit with a tap.
  • The Home Level required to access group editing has been reduced to Lv. 5. You can go to Blueprint Editing - More - Group Editing to invite your friends to build your Home together.
• Home Resource Updates:
  • The mysterious Elegant Ancient Capital resource pack will be coming soon, along with a surprise event that will reward the Elegant Ancient Capital doorplate and exclusive background music for a limited time.
  • Reach Home Lv. 3 to get a basic Elegant Ancient Capital object pack.

Home Resource & Content Updates

• Added an access point to the Home Shop in Home. Not only can you browse and edit freely in your Home, you can also enjoy the fun of shopping at any time.
• Added an access point to the Home Lucky Spin in the Home Shop, so you can more conveniently acquire your favorite items:
  • Upgraded the Lucky Spin event. There are now multiple Lucky Spins available at once, providing you with more diverse shopping options.
  • Elegant Ancient Capital themed items will be available in the Home Lucky Spin.
• The Elegant Ancient Capital themed items are now available in the Home Shop. Give your Home style a unique twist.
• Upgraded the Home's lighting effects so players can take more quality photos.
• Added customizable atmosphere modules that can be adjusted in visit mode.
• Added privacy settings so you can now control who has access to your Home. Additionally, after reaching Home Lv. 15, you can enable the private channel feature to enjoy private time with your friends.
• Improved object interactions. Added new facial expression changes after sitting down. Added new interactive objects: Smith Machine, Treadmill, Bathtub.
• Improved butler actions. Butlers can now turn around and look at the player when they are within a specific range.
• Home Tree Status Notification: When coins can be collected from the current Home Tree, you will see a notification icon on the Friends tab, the Enter My Home button, and the Home details page.

Metro Royale Updates

Available: 2024/5/15 at 1:00 (UTC+0)
Matchmaking: 2024/5/15 at 2:00 (UTC+0)

• Collectibles Cabinet Updates: New Chapter 20 Collectibles
• After obtaining specific Fabled collectibles, they can be displayed in the player's Personal Space.
• After obtaining specific Fabled collectibles, turn in collectibles to get certain Fabled collectible decorations for the Home.
• New Honor Rewards: Chapter 20 Elite Avatar, Chapter 20 Hero Avatar Frame, and Chapter 20 Legendary Name Tag. These rewards can be claimed after reaching the corresponding Honor level.
• New elite PvE enemy in Misty Port and Arctic Base: Strider.
• New firearms: P90 (Cobra), P90 (Steel Front).
• Player EXP can now be earned via Metro Royale matches.
• Companion EXP can be earned by bringing companions to Metro Royale matches.
• You can now tap to repair all items at once on the loadout page.
• You can now tap to open multiple inventory gift packs at once.
• Improved the firearm status at the preparation stage at the start of the match. Firearms will be reloaded by default and set to full auto firing mode.
• Fixed the issue of incorrect models for some drop items.

Firearm & Vehicle Improvements

• Firearm Adjustments:
  • P90 damage adjustment.
  • QBZ added to Erangel and Miramar.
  • Skorpion Improvements: Base damage increased from 22 to 24, 15% faster reload time, 20% faster aim down sights time, 30% reduced bullet spread when moving, 10% less sway when shooting.
• Delayed Explosion Mechanic for Select Vehicles: When a vehicle's health reaches 0, it won't explode right away. Instead, its engine will stop working and it will catch on fire before exploding after 5 seconds. If the vehicle is damaged by an explosion during this period, it will explode immediately. (Some special vehicles aren't affected by this change.)
• Mobile Shop Vehicle Modification: Added a new item to the Mobile Shop in Erangel, Livik, Miramar, and Sanhok. Use Shop Tokens to purchase its key and turn the Mobile Shop into a drivable vehicle. Items can only be purchased from the Mobile Shop when it's parked. If the vehicle is destroyed, it can no longer be used as a shop.

General Improvements

• Victory Dance: The A7 Victory Dance comes with an exclusive camera view. Select it from Creation Mode's Victory Dance tab.
• In-game Mark: When marking supplies with universal mark/quick chat, the quantity of the marked supply will also be shown.
• Customize Buttons: When customizing controls, you can now quickly copy your Arena Mode layout to use in Classic Mode.
• Improved Highlights:
  • Companions that you bring into matches will now show in highlights.
  • When recording highlights, all emotes that meet the requirements will be recorded and displayed during playback.
  • Adjusted the retention priority of highlights and the recording conditions of some clips to make it easier to retain them.
  • Teammate numbers now show in highlights.
  • Smoke from exploding grenades now shows in highlights.
• Auto Pick Up: You can now choose whether to discard or put your previous melee weapon into your backpack after picking up a new one.
• Sprinting Interrupts Peek Mode: This new setting is enabled by default. When disabled, if you perform a sprint while peeking, it won't interrupt peek mode and you won't start sprinting.
• New Individual Companion Display: Players can now choose to display their companions, and companions added to the companion system will take turns showing off. This can be done in the Lobby or in a match.
• Device Update: 120 fps and 90 fps are now available for select devices for you to enjoy a smoother gaming experience.

System Improvements

• New Collection System: Collect firearms, finishes, and more to get awesome rewards.
• Themed Event Shop additions: Mecha themed gameplay cosmetics, social items, fun items, and more.
• Chat Room Feature Updates:
  • Improved the list of featured chat rooms and added filters for chat room type, language, and more.
  • Added Speaking Mode: In regular mode, the host's permission is required to speak. In free mode, any player can freely speak.
  • Added new discussion topics to the chat room. Share your thoughts to increase the interactive atmosphere.
  • Added new ways to send Space Gifts.
  • Added chat room status updates in the Friends List.
• Birthday Care System: You can now add your birthday to your Social Player Card as part of the new birthday care system. You'll receive surprise care rewards when you log in on your birthday.
• Synergy: Complete missions such as adding friends and teaming up during the event to get Synergy items and the Underworld Outlaw Set (time-limited).

New Season: Cycle 6 Season 18

Available: 2024/5/18 at 2:00 (UTC+0)–2024/7/15 at 23:59 (UTC+0)
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• Reward updates: New legendary items: C6S18 Glasses, C6S18 Set, C6S18 Mask, C6S18 Cover, C6S18 - DBS
• Season Token Event Shop Update: C6S18 - Parachute

All-Talent Championship S19

Available: 2024/5/20–2024/7/4 (UTC+0)

• New Event Shop Rewards: Pop Sensation Set (Epic), Elven Tracker Cover (Legendary), Elven Tracker Set (Legendary), Finest Flavors - QBZ (Epic)
• New All-Talent Championship S19 Crate Rewards: Pop Sensation Set (Epic), Elven Tracker Cover (Legendary), Elven Tracker Set (Legendary), Finest Flavors - QBZ (Epic), Labyrinth Scale - M24 (Epic), Inked Battleground Parachute (Epic)
• New First and Second Runner-Up Rewards: Ducky Fighter Set (Legendary), Ducky Fighter Cover (Legendary), Time Traveler - Kar98K (Legendary), Round Parachute (Camo) (Epic), Mr. Bronze Set (Epic)

Popularity Gift Events

New Redemption Shop

• Popularity Gift Redemption Shop: The Redemption Shop is permanently available and its rewards will be continuously updated. Use tokens earned from Popularity Battles and Team Popularity Battles to redeem rewards.

Popularity Battle Event

Registration Period: 2024/5/14 at 00:00–2024/5/19 at 8:59 (UTC+0)
Battle Period: 2024/5/19 at 9:00–2024/6/18 at 9:00 (UTC+0)

• Main Updates:
  • New widget tool: Popularity Battle progress can now be synced to your device.
  • New rewards: Popularity Coin, Stickers
  • Lowered the points required to reach each level so obtaining rewards is easier.
• Rules:
  • Register to participate in the Popularity Battle event. During the battle period, get randomly matched with a powerful opponent every 3 days for a popularity contest. Lasts 10 rounds in total.
  • During the battle period, the Popularity of both competitors will be compared. The one with the highest Popularity wins.
  • The winner can claim some of their opponent's points.
  • Participate in Popularity Battles to win Battle Points and increase Battle Level. The higher the Battle Level, the better the rewards.

Team Popularity Battle Event

Registration Period: 2024/6/17 at 00:00–2024/6/23 at 8:59 (UTC+0)
Battle Period: 2024/6/23 at 9:00–2024/7/9 at 9:30 (UTC+0)

• Main Content:
  • New widget tool: Popularity Battle progress can now be synced to your device.
  • New reward: Popularity Coin
  • Lowered the points required to reach each level so obtaining rewards is easier.
• Rules:
  • Matchmaking: There will be a total of 8 rounds. Teams of similar strength will be matched every 2 days. Players within each team will be ranked by Popularity through 1v1 Popularity Battles.
  • Battle: Both sides will compete to see who can gain the most Popularity during this phase.
  • The total score will be determined by the win-loss record of each player on the team. In the event of a tie (2:2), the total Popularity of both teams will be compared.
  • The team with the higher total score will be declared the winner, and can loot Battle Points from the defeated team.
  • If all players within a team have the same score, they can jointly claim the level rewards and ranking rewards.
  • Teams that have registered can have their team leader create an exclusive Nickname Badge for the team, which serves as a symbol of the close bond between team members and gift recipients.
  • Nickname Badges support custom text and are unique.
  • Players can obtain a Nickname Badge by registering a team or by completing gift missions.

Security & Game Environment Improvements

Account Security

• Players who are conducting video reviews will now show the status, "Reviewing Video", on the Friend List.
• You can now log in via QR code with accounts linked to certain platforms.
• Improved account protection system with better account linking and unlinking procedures, and improved security verification and abnormal login reminders. Enhanced in-game notifications for better player awareness on how accounts are stolen to minimize their occurrence.
• Improved account recovery tool to enhance account retrieval and self-unlinking, to help more account owners in retrieving their accounts.

Security Strategy Improvements

• Improved cheat detection for X-Ray vision, auto aim, no recoil, speed hacks, modified resource files, and more.
• Improved violation detection for unfair cooperation and teaming up with cheaters.
• Improved the in-game detection and countermeasures against account farming, prohibited transactions, escorting, botting and other violations to better regulate in-game behavior and improve players' gaming experience.
• Improved detection and penalties for inappropriate text, voice messages, avatars, and Home designs to better regulate in-game behavior.

The kitchen is on fire. Welcome to the final part of the Vapiano story where the tables are turning. In the first two episodes we followed Mark Korzilius' journey from setbacks to founding Vapiano, a groundbreaking restaurant concept, highlighting its fresh ingredients, dynamic atmosphere, and data-driven operations that drove rapid success. While achieving initial profitability and garnering attention from industry giants like McDonald's, Vapiano's global expansion has led to stellar revenue growth. However, it has also resulted in the emergence of numerous side projects (or distractions), operational challenges, increased costs, significant investments, and a notable accumulation of debt. This underscores the prioritization of top-line growth over profitable growth. We will continue on this thread and see how the story ends, but I would encourage you to read part one and two for better context. Vapiano P1: Italian Food Made in Germany (substack.com). Let's dig in.
Before Going Public
We are now in 2015 and the year is a disaster for Vapiano's PR department. Employee time stamps are being manipulated, endless overtime for employees and high turnover in managerial roles are reported; mice in the kitchen and even rotten food allegedly found.
The company is confronted with allegations of exceeding working hours among trainees in an article published by Welt am Sonntag, while the same outlet accuses Vapiano of manipulating punch times. The auditing firm PwC is commissioned to investigate the allegations and finds that there is no systematic approach but rather misconduct by individual employees, a mistake that’s being corrected. Internal however, investigations into stamp times are carried out regularly now and beyond its obvious reputational impact, this sucks up valuable management time and attention.
In the summer of 2015 CEO, co-founder and investor Gregor Gerlach, who has been running the group since 2011 is stepping down and Jochen Halfmann is taking over. A new Vapiano People Program with an App is being developed with the aim to better interact with customers that will incorporate innovate features such as mobile pay. The German website sees a launch of new magazine to further promote the brand and there is now a full inhouse blogger and Instagram team being installed. In October the company buys seven restaurants from original co-founder, former co-investor and ex-president previously responsible for internation expansion Kent Hahne (2x Bonn, 3x Cologne, 1x Koblenz and one in Cologne that’s under construction). This package of Vapiano restaurants is very successful and generates net sales of more than 20 million euros in 2014. Hahne opened his first Vapiano restaurant in Cologne in August 2006 and in 2015 with his company apeiron AG, Hahne operates six L'Osteria franchise restaurants, a direct Vapiano competitor, and two self-owned restaurants GinYuu.
Then in November of 2015, the next public relations bomb goes off with allegations regarding the company's quality standards. The company immediately investigates the issue through internal and external specialists but finds no evidence of any quality issues. Nevertheless, knowing that the group is now being closely watched, the company’s already in place hygiene standards are being reinforced. Additional audits and inspections are performed nationally. Further, all Vapianos worldwide are being audited twice by the partners SGS Institut Fresenius and SAI Global. Auditing software is purchased to simplify the implementation of the audits and the resulting measures. Apart from the external examinations, there is a food sampling plan in place being performed continuously. Again, all of this sucks up costs, management time and attention. With all these tumultuous developments the company’s growth engine is undeterred. Revenue grows by a whopping 50 million euros to 202 million euros, an increase of 33%. Impressive. While average spent per customer increases in all countries, the number of customers per day in Germany decreases by 3.3% partially due to the negative press towards the end of the year. Five own, four JV and 19 new franchise restaurants are added that year to the group, the total number of own managed restaurants grows to 51, there are 31 JVs and 84 franchises which bringing the total to 166 Vapiano restaurants. Global restaurant sales are now above 400 million euros.
But while revenue grows by an astronomical 50 million euros, operating profits, alarmingly, shrink again. Gross margins are staying perfectly healthy above 75% but operating costs keep growing disproportionately fast. The Company’s outstanding debt jumps by almost 30 million, close to 85 million euros by the end of the year. With operating profits at 9.5 million euros, alarm bells should be going off right now.
In Q4 of 2015, new CEO Jochen Halfmann introduces Strategy 2020. The new strategy includes five essential points. One, profitable growth in the newly defined core markets of Germany and Austria as well as in the UK, Netherlands, France and USA. Two, operational excellence through strict “best practice” management. Three, further development and digitalization of the concept considering guest feedback. Four, greater focus on long-term employee retention and five, building a modern and sustainable IT landscape. Sound’s good on paper but let’s see how things pan out.
Vapiano's investments (capital expenditures) that year are primarily directed towards new restaurant openings, renovations of existing establishments, and share acquisitions in other Vapiano restaurants from franchisees or JV partners. A significant portion of funds is allocated to the digitalization of the guest experience, including the development of a new app scheduled for market release in 2016 and the implementation of a time recording system across all group restaurants. The world's first standalone Vapiano restaurant with a delivery service that year is built in Fürth, Germany. The company keeps expanding its presence in both inner-city locations and international markets, such as Shanghai, China.
To finance all of this, the group has its own operating cash flow which comes in at 18 million while capital expenditures are 26 million euros plus 14 million for acquisitions. The funding gab is filled with 26 million euros of new debt and a seven-million-euro equity raise. At that end of the year and after the equity raise Gregor Gerlach (through his AP Leipzig GmbH & Co. KG entity) holds 30.1%, Hans-Joachim and Gisa Sander through their Exchange Bio GmbH hold 25.5% and the Tchibo heirs, Herz through their Mayfair Beteiligungsfonds II GmbH & Co. KG hold 44,4%.
But for the first time the restaurant’s concept that was so successful to date is being questioned. Some customers are starting to mislike the operational flow of the concept itself. If you want pasta, you must queue for pasta. If you want pizza you stand in a different queue. A small side salad, yet another queue. "You spend more time carrying trays than an actress in Berlin-Mitte. The audience in the pasta limbo can only consist of people who have worked for an insurance company for a long time and, like Stockholm syndrome, they can no longer get away from the industrial canteen feeling," writes TV host Beisenherz provocatively. While overly harsh in his assessment he's not entirely wrong judging by customers venting their frustrations in forums and social media channels. It isn’t uncommon for those who ordered pizza to have already finished eating while there is little movement in the pasta queue. Long term that doesn't go down well, QSRs competitors like L’Osteria are handling this process differently, with much success.
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Tipping Point

Where are now in the year 2016 and things start to deteriorate visibility. Perhaps not for the leman’s eye but any business minded observer can see that there are problems under the hood. Yes, revenue grows yet another whopping 50 million to almost 250 million euros but half of that growth, comes from acquisitions of restaurants that the group didn’t already own 100%, which is now being fully consolidated within the group’s accounts. Here is a concrete example. In the past, Vapiano SE, the group’s top holding company held an indirect 50% stake in a French subgroup via the subsidiary VAP Restaurants SA, based in Luxembourg, and included this as an associated company in the Vapiano SE consolidated financial statements using the equity method. Due to the acquisition of additional shares in September of 2016, Vapiano SE's indirect share in the French subgroup increased to 75%. This means that Vapiano SE takes control of the French subgroup, which is therefore included in the group’s financial statements as part of the full consolidation. The revenue from the acquired subsidiary now recorded in the consolidated income statement amounts to 12.8 million euros. While that’s great for the top line, the loss of the fully consolidated entity equates to 0.2 million euros. Yes, you are buying revenue, but there are losses attached to them, not profits. A similar case is the Swedish entity that runs eight restaurants with revenue of 11.5 million euros but has losses of 235 thousand euros. So much for Strategy 2020 and “profitable” growth.
That year the group’s operating profits are absolutely tanking, halving to 3.5 million euros. Operating profits are now a mere 1,4% of revenue. Remember original founder Mark Korzilius who talked about operating margins of 25% to 28% at the restaurant level? Yes, there are overhead costs for the organization that sits above the chain of restaurants, but operating margins that low indicates a course correction is needed. What’s telling is that in the annual report, in the management discussion section, the company starts talking about EBITDA as a proxy measure of profitability, rather than operating profit or net income. This wasn’t the case in the years before. Is this window dressing for an upcoming IPO? EBITDA is short for earnings before interest, tax, depreciation, and amortization. How can you measure profitability of a restaurant chain that absolutely and unequivocally needs capital investment to maintain its restaurant operations, the very source of cash generation, by simply excluding this maintenance charge (depreciation in the income statement)? Vapiano’s own annual report talks about the fact that existing restaurants must be rejuvenated from time to time and that new interior designs have to be implemented every few years. These things wear and tear, they go out of style, kitchen equipment breaks and needs replacement. This business absolutely needs maintenance capital expenditure, why anyone talks of profits before these maintenance costs is beyond me. Fun fact: in the previous annual report EBITDA is mentioned seven times, mostly around restaurant acquisitions and financing, not however as a profit indication for the group. In the new annual report, EBITDA is mentioned 28 times. Maybe it’s just me but belated Charlie Munger liked to call EBITDA: bullsh*t earnings. When in doubt I stick with Charlie. Interestingly, EBITDA for Vapiano keeps growing while operating and net profits keep falling.
Operating cashflow for the group that year is about 21 million euros, but capital expenditure is 30 million and acquisitions for subsidiaries another 20 million. To finance these expenditures another 28 million euros of debt and 16 million of equity is raised. Net debt rises above 130 million euro. The operating cashflow of the group before any capital expenditures is 21 million euros. I am not sure free cash flow would be significantly positive after maintenance capex is paid out; it’s not broken out so we can’t be sure. Granted, I am not on the ground during this time, and I am not in the board room, I am simply reading what’s in front of me, but to me this is starting to look like a distressed situation. Regardless, the following year the company goes public.

IPO

Where are now in the year 2017 and its Vapiano’s first year as public company. The company’s annual report reads the following “Sales revenue, like-for-like growth (LfL) and the earnings figures EBITDA and adjusted EBITDA are used as the most important financial performance indicators for controlling operational business activities.” The very same report however also says: “The majority of the group's investments regularly go towards opening new restaurant locations and modernizing existing restaurants. The latter are differentiated into regular replacement investments that occur during ongoing operations (Maintenance CAPEX) and fundamental investments in the renovation of a restaurant (Remodeling CAPEX). On average, a restaurant remodeling takes place nine years after opening.” It says it right there in their own report; every nine years a remodeling is taking place. Remodeling and updating is not cost free, so why exclude depreciation charges which reflect capital expenditures? I understand that perhaps you would want to strip out one-off opening costs, that’s fine and fair, but don’t go overboard.
The number of restaurants increases by 26 (previous year: 13) to a total of 205. The increase consists of 27 new openings and one closure. Group revenue grows to an astonishing 325 million euros but here comes the shocker, operating profits turn negative to 25 million. Fine, strip out foreign exchange losses of 3 million, IPO costs of 5.8 million and new opening costs of 6.1 million and you still have 10 million euros of operational losses. All the while the debt load of almost 130 million hasn’t materially changed, so those operating losses are before a six-million-euro interest payment. 184 million euros are raised through the IPO of which 85 million go to the company. This money is earmarked for further expansion as the group has ambitions to almost double the footprint to 330 restaurants by the end of 2020. The company is currently not profitable on an operating basis, and still wants to expand aggressively? I don’t get it. The remaining 100 million euros of the IPO money raised is distributed to co-founder Gregor Gerlach and Wella heirs Hans-Joachim and Gisa Sander. The family office of the former Tchibo owners Günter and Daniela Herz with a 44% stake, don’t sell a single share. After the IPO, 32% of all the company’s shares are now in free float.
One year later, in 2018, things get even worse. Revenue grows to 371 million, but operating losses mount to 85 million euros, that’s before interest expenses of 9 million. Even the beloved EBITDA figure turns negative, meaning the operating business before any expansionary or even maintenance capital expenditures is loss making. All regions are experiencing significant deterioration in their earnings profiles. Like for like sales are down 1% across the board. That’s revenue, not profitability. The question naturally arises: is the Group approaching its natural saturation point here or this operational by nature? The operating cash flow is now 9 million while financing cost are close to 7 million. That leaves 2 million for maintenance capital for 74 own restaurants and 76 joint ventures ones. Describing this as financially tight, would be an understatement.
Things are not looking good at this point. Yet the company still grows restaurants by 26 new sites. 64 million euros are spent on acquisitions, new openings, and maintenance costs, financed through a 20 million-euro equity raise and 72 million of new debt. The Company now has net debt outstanding of over 160 million euros. After the equity raise and by the end of the year 2018, Mayfair owns 47.4%, VAP Leipzig, Gregor Gerlach’s entity owns 18.9% and the Sander couple own 15.5% of the company. Yes, the Sanders and Gerlach may have taken 100 million euros off the table, but they still have substantial skin in the game. Plus, Mayfair hasn’t sold a single share and instead injects more money into the company through the equity round. The stock has now fallen from its IPO price of 23 euros per share to under 6 euros by the end of 2018. Something must be done here. And indeed, there is pivot in strategy and a hard push for change. At last, the management team abandons its aggressive growth plan and curtails new openings significantly. Additionally, the team wants to run a thorough analysis of weak locations to then either discontinue or sell sites. In Europe, the operating focus will be put on corporate restaurants and joint ventures in major cities to ensure the ideal size and location to match the respective demographic target group. Outside of Europe, the franchising business is being expanded and at the same time a consolidation of the existing corporate and joint venture markets is being sought. All future investments will be reviewed to achieve higher rates of returns on new openings. Investments are also being made in the renovation of older restaurants. The goal in the future is to also open smaller formats, like Mini-Vapianos (less than 400 square meters) or Freestander at prominent transportation hubs outside city centers (currently in Fürth and Toulouse) to cater to individual location requirements, and to enter new partnerships. I am not sure why management hasn’t stopped all expansion altogether, bringing the ship in order first, getting profitable, clean up, all hands-on deck before considering any further expansions whatsoever. But again, it’s easy to comment from the sidelines; maybe they saw white spaces that would be covered by competing concepts if they weren’t moving fast and aggressively enough. Although pushing internationally means competing with local players such as Jamie's Italian, Prezzo, Pizza Express, Wagamama, Nando's and many more which brings in its own dynamic.
Management also aims to enhance guest satisfaction. This involves refining operational processes, reorganizing the support center, and refocusing on the core offering: providing fresh and high-quality Italian food at affordable prices for a broad audience. The group also aims to reduce waiting times, especially during lunch, while also improving the evening atmosphere. There is even what I would call an evolution, away from Vapiano’s original concept, reorientating the customer journey. The ordering flow is being changed, offering guests synchronized preparations of all dishes while eliminating wait times at the cooking stations. The open show kitchen remains, staying true to original mantra of freshness and transparency but now guests can choose their preferred method of ordering through a mobile app, using a digital order point (kiosk), or by personally placing an order with a waiter. Guests can still freely choose their table and are then informed about the complete preparation of their order through a pager or their smartphone. This is a substantial deviation from the original concept, but a needed one. The group is also exploring and implementing the expansion of take-away and home delivery services but only at suitable locations, not universally across new openings. I am not sure why home delivery is even a priority here; it adds operational complexity. It’s better to clean up shop first and get back to the basics before adding new complexities. To be fair management does try to simplify. There are 49 different permanent dishes on the menu and additional 10 seasonal ones. Customers can choose from eleven different types of pasta. There is simply too much choice, and it makes orders complicated. The company announced to slim the menu down to its most popular and typical Vapiano dishes. There’s no need for an Asian salad at an Italian restaurant. "We have to go back to the roots, i.e. classic, honest Italian cuisine" says COO Everke. Regardless, in November of 2018, the supervisory board pulls the plug on CEO Jochen Halfmann and replaces him with Cornelius Everke. Everke himself has just become COO five months ago. Since 2017 he was responsible for international expansion. From 2011 to 2017 that role was filled by Mario Bauer – put a pin in that name, he’ll play a key role in the groups fate later. Then nine months later, in the middle of 2019, Cornelius Everke quits. He essentially concludes that his skillset and experience in the areas of internation expansion is no longer needed in the foreseeable future. To put it differently: Vapiano has moved from a growth story and has become a restructuring case, and other skills are required for that job. In June of 2019 Everke says the following “(we’ve) made a bit of a mistake when it came to foreign expansion”. No sh#t. Vapiano postpones the presentation of the 2018 annual financial statements three times in the spring of 2019, citing negotiations over an urgently needed loan of 30 million euros. It’s not until the end of May that a binding loan commitment comes through from the financing banks and major shareholders.
We are now in August of 2019 and the corona pandemic is just around the corner. Supervisory board chief Vanessa Hall takes over as interim-CEO and things are unravelling. Visitor numbers are declining; originally, it was planned to sell the US business but halfway through the year the buyer cannot come up with the money. But not all restaurants are performing poorly. The group's poor figures contrast starkly as an example with the experiences of the Swiss-German franchisee, who runs six restaurants. The Sodano family in Switzerland pays Vapiano a royalty of 6% of sales for the use of the brand. Enrico Sodano explains in an interview that they operate largely autonomously from the licensor. If an “accident” were to occur, he could immediately replace the Vapiano sign with Sodano, he says. The family concluded the rents and contracts with employees and suppliers independently. The Sodano family have six locations in Bern, Basel and Zurich, around one million guests every year and 350 employees. Things are going well on the ground. The delivery service they’ve built is offering them a second income stream. Expansion into Winterthur, St. Gallen and Lucerne are being planned; small locations with 150 to 250 square meters and an attached delivery service. Originally, Vapiano restaurants used to be huge but for such a large restaurant to be profitable, 800 to 1,000 guests per day are needed. That’s possible in medium-sized cities, but not in smaller towns which is why the Vapiano group now also supports smaller formats. Back to our corporate drama. The 2019 annual report would be the last report the group files. By the end 2019 the outstanding debt of the company is at an astronomical 450 million euros. Revenue has grown by another 7%, produced by four net new openings through two JVs and two franchise restaurants but operating losses come in at 317 million euros. That sound like an absolute shocker at first but depreciation and amortization charges are 345 million, so that operating cash flow is actually positive but unfortunately capital expenditures and interest payments are so large that they are eating up all of the company’s operating cash flow. Then in the beginning of 2020 Corona hits with full force and the world shuts down. As a result of the measures to prevent further spreading of the virus, the group is forced to cease all global business operations (except in Sweden). While all these shutdowns are happening, the group is the middle of negotiating with its lending banks and main shareholders. There are additional financing needs for restructuring measures, even without a pandemic happening in the background. The situation is so dire that the company starts pleading to the German government to roll out the package of financial help more quickly. Unfortunately, it’s to no end. The rapid closure of restaurants and the resulting lack of operating cash inflows in conjunction with the additional financing requirements, lead to the company’s final knockout punch. In April of 2020, the Vapiano group officially files for insolvency proceedings. The end of an era.

New Beginnings

Because of the pandemic, the majority of the group's subsidiaries in Austria, the Netherlands, Denmark, the United States, Sweden, and China also file for insolvency or seek liquidation. The US business never gets sold in the end and is wound down. In the summer of 2020, significant group divestments occur, including the sale of 75% shares in the group's French subsidiaries, shares in franchisor companies, Australian subsidiaries, German subsidiaries, associated companies, self-managed restaurants in Germany, and insolvency-related sales in the Netherlands, Great Britain, and Sweden. The buyer of the Vapiano brand and one of these bundles of Vapiano restaurants is company named Love & Food Restaurant Holding, a consortium led by Mario C. Bauer – a name I told you to remember. Bauer was a former Vapiano board member and led the national and international expansion, opening 200 sites in 33 countries from 2011 to 2017 until he was succeeded by Cornelius Everke. Bauer didn’t feel comfortable with the IPO at the time but clearly has a lot of managerial and entrepreneurial talent.
The buyer consortium is an absolute A-Team comprised of European QSR top league hitters, including the founder of the Pret A Manger chain Sinclair Beecham; Henry McGovern, the founder and Ex-CEO of the giant international restaurant and foodservice operator AmRest; the Van der Valk Family that runs hotels and Vapiano restaurants in the Netherlands, and co-founder and ex-CEO Gregor Gerlach. The acquisition value is 15 million euros and entails 30 Vapiano restaurants in Germany, albeit that’s just the purchase price which comes on top of any capital investment needed to refresh and return the sites to its former glory. Nevertheless, just as a thought experiment, if you can get each site to 2 million euros of revenue and 400,000 euros in operating profit on average, which wouldn’t be an overly aggressively assumption given the company’s history, you’ve got yourself a package that can deliver restaurant-level operating profits of 12 million euros or more. It’s not disclosed how much capex was needed to refresh the operations, just that fact that the overall investment plus purchase price was a middle double-digit million-euro figure. Stil, it probably was a decent purchase. The same consortium buys Vapiano’s French business for 25 million euros just two weeks prior. After the transaction concludes, the master franchise is given to Delf Neumann and his Gastro & Soul GmbH. Neumann is an experienced operator, and he is ambitious to revitalise the brand with new services and products. For example, instead of pizza, the restaurants will be serving pinsa - a flatbread made from sourdough, wheat and rice flour, topped similarly to a pizza. It targets a more health-oriented customer base looking for a less calory heavy option. The menu overall is expanded by including a variety of vegan and vegetarian dishes.
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Today Neumann’s Gastro & Soul GmbH operates 18 Vapianos on its own account and has 29 franchise sites, amongst other brands. By the year 2021, Vapiano operates 191 restaurants in 34 countries. This is around 50 fewer sites than before the bankruptcy. The number of branches is particularly thinned out in Germany – from 80 to 55. Nevertheless, Vapiano's home country remains by far the largest market, followed by France with 35 restaurants and Austria with 15 locations. “We have shrunk ourselves to health,” says Bauer in the aftermath and there is no further shrinking planned. Quite the opposite, the smell of expansion is in the air again – pun intended. Not as aggressively as before and with a new menu and ordering process.
Overall, the team around Bauer is filled with industry experts with knowledge and networks gained over decades who have a great track record, a long-term view, and the staying power to let Vapiano breath and finds its way back to success. The pressure of being a public company with all the associated quarterly, half-year and yearly disincentives have been removed. The menu is changed and extended with new types of pasta and sauces with significantly more vegetarian and vegan dishes available. Guests can order with restaurant staff, at terminals or on their phones and there are barcodes attached to the tables identify the respective seat. The food is brought to your table, all at the same time if you are in a group, no more annoyances with waiting in line. There is a plan for smaller, 350 square meter locations, with half the number of guests and significantly fewer staff and less set-up costs required to make the economics work. Locations that capitalize on remote work and increased demand for local lunch options, higher population density with shorter delivery routes and therefore cost-effective in house delivery services are targeted. And Bauer is testing the concept of ghost kitchens, which operate without a dining room or service staff, focusing solely on preparing food for delivery services, which for obvious reasons have a very different operational set up and footprint. Original founder Mark Korzilius however is not entirely convinced. He is not a fan of the pinsa for instance and he considers Vapiano's pizza as its cash cow, flagship product and believes that the core Vapiano proposition of Pizza, Pasta, Bar that has given the company its original success is being diluted. He instead admires the competitor L'Osteria, saying they’ve done a better job by focusing on Italian classics, especially the impressively large pizzas that sticks out beyond the plate is leaving every customer in awe. The guys who run L’Osteria are the same guys who have built Vapiano with him in the first place. Bauer on the other hand, like a true business leader, remains undeterred, stating that he is frequently asked whether Vapiano's restart was bold or foolish. He believes in entrepreneurship, franchising, in his experienced fellow partners and importantly the Vapiano concept. By the year 2024 you can find over 140 Vapiano branded restaurant in 27 countries across the globe, including locations far away from its birthplace like Australia, USA, Columbia, Chile, Bahrain, and Saudi Arabia. And why not? Italian food is, and will remain to be, incredibly popular. Vapiano offers fresh and tasty food at affordable prices in a good atmosphere. This combination of attributes should attract a lot of customers. It certainly has in the past.
For more stories: WIP Thomas Weitzendoerfer Substack

The gaming company's current force reappears in a world where innovation is king with Engines of Fury, a revolutionary unfastened-to-play experience driven by blockchain that is ready to revolutionize gaming. Engines of Fury, a daring, imaginative, and forward-thinking game that promises to captivate the three billion net 2 users worldwide, is an unprecedented gaming trip that skillfully combines decentralized finance with narrative-driven gameplay. After two years of development, Engines of Fury is almost ready for a dependable release. An Alpha version gives players a unique look into the game's intriguing world.The initiative, led by Fortune 500 vice presidents and co-founders and supported by project capitalists, has attracted a lot of interest and excitement. Establishing connections with esports organizations, top-notch launchpads, exchanges, and sports shops has strengthened its standing within the gaming industry.
https://preview.redd.it/cupt2jrj7d0d1.png?width=1853&format=png&auto=webp&s=352598cafc6340e5ebf02061922d46d75af363a9
Fundamentally, Engines of Fury immerses players in a dystopian Earth devastated by a mutant virus that was set free by a devastating meteor strike. Survival in this harsh environment depends on tactical skill and ongoing innovation. Players must scrounge for resources and endure battles with hidden mutant monstrosities in order to support their hideouts and manufacture incredible weaponry.
Key Dates and Details:

• Allocation: $150,000 worth of tokens
• Token: FURY
• Token Price: $0.2
• Network: Binance Smart Chain (BSC)
• Accepted Currency: USDT
• Refund Policy: 3 days

Dynamic Gameplay and community Integration The dynamic narrative unfolds across single-player, cooperative, and PvPVE modes, fostering a colourful gaming network enriched by means of strong social elements. Serving because the number one mode of transaction within the game, the $FURY token, issued at the Binance clever Chain (BSC BEP-20), lies at the coronary heart of the enjoy. Designed to empower gamers and streamline in-game transactions, $FURY epitomizes the convergence of decentralized finance and gaming.
Listings:

• Listing Date: May 15th, on 5 top-tier centralized exchanges (CEXs) - stay around for announcements!

Pioneering Tokenomics and safety warranty Engines of Fury holds the potential to revolutionize the gaming industry with its ambitious plans to put in force a multi-chain gadget and a sturdy tokenomics structure bolstering its atmosphere. The integrity and protection of the FURY token are underpinned by using a comprehensive clever settlement audit conducted through Hacken, earning an impeccable security evaluation and instilling believe within the token's burgeoning network.
A Voyage into the Unknown As Engines of Fury beckons gamers to embark on a voyage of exploration, creativity, and boundless exhilaration, it stands poised to unharness its complete potential upon the gaming network. Set towards the backdrop of an epic narrative where survival is not simply a intention however also a testomony to the indomitable human spirit in a turbulent publish-apocalyptic global, the degree is about for an unforgettable gaming odyssey.
Listing coming soon on 15th May. Engines of Fury represents extra than only a sport. It embodies a paradigm shift within the gaming enterprise. as it prepares to chart new frontiers and redefine gaming as we are aware of it, Engines of Fury invitations players to join the ranks of pioneers in a bold new era of blockchain-powered amusement.
eof.gg

Looking to streamline your social media marketing? Say hello to Foursixty Login! This platform offers a seamless way to manage and monetize your Instagram content. From scheduling posts to analyzing performance, Foursixty Login provides all the tools you need for success. Forget about juggling multiple apps – with Foursixty Login, everything is in one place.
Useful Links:

1. Foursixty LifeTime Deal
2. Foursixty Free Trial

Key Takeaways

• Simplify your login process by utilizing Foursixty to streamline the experience for both you and your users.
• Enhance user engagement by incorporating thoughtful design elements into your Foursixty platform, making it visually appealing and user-friendly.
• Measure the success of your Foursixty campaigns by tracking key metrics and performance indicators provided by the platform.
• Identify and monitor key creators on Foursixty to understand their impact on your brand and leverage their influence effectively.
• Experience real benefits such as increased brand visibility, higher conversion rates, and improved customer relationships by leveraging the full potential of Foursixty.
• By implementing these strategies, you can maximize the efficiency and effectiveness of your Foursixty usage, leading to a more successful and engaging social media presence.

Streamline Your Login Experience

Simplify Process

Foursixty's login system simplifies the process for users, making password management hassle-free. Users can easily connect to their accounts with minimal effort.
Foursixty's platform offers a secure way to store login credentials, ensuring user data remains protected. By providing a seamless login journey, Foursixty enhances user experience significantly.

Enhance Experience

With Foursixty, users can enjoy a streamlined login experience that eliminates unnecessary steps. This enhancement not only saves time but also reduces frustrations associated with complex login procedures.
The platform's intuitive design and straightforward interface contribute to an overall positive user experience. By focusing on simplicity and efficiency, Foursixty aims to increase user engagement and satisfaction.

Design Enhances User Engagement

Visual Appeal

Foursixty's design features play a crucial role in captivating users and driving engagement. The visually appealing elements such as shoppable Instagram galleries and product showcases enhance brand identity.
The ability to showcase products seamlessly within the mobile app boosts user interaction and encourages exploration. By integrating high-quality photos and interactive content, brands can create a compelling online store experience.
https://preview.redd.it/86299ak1wc0d1.png?width=1029&format=png&auto=webp&s=61e7560d626b4979c3f175b82ba12fdaa1701f2f
Elevate your online store with user-generated content! 📸 Start your free trial with FourSixty and make your feed shoppable.

User-Friendly Interface

Foursixty's design not only focuses on aesthetics but also on functionality. The intuitive layout and navigation help customers easily browse through campaigns and products, leading to increased engagement.
The analytics provided by Foursixty allow brands to track user interactions with their content, helping them understand customer preferences and optimize their campaigns effectively.

Measuring Success with Foursixty

Tracking Metrics

To measure success with Foursixty, it's crucial to track key performance metrics such as website traffic, click-through rates, and conversion rates. By analyzing these metrics, you can gain valuable insights into the effectiveness of your Foursixty integration.
Useful Links:

1. Foursixty LifeTime Deal
2. Foursixty Free Trial

Analyzing Revenue

One of the most significant aspects of measuring success with Foursixty is analyzing the revenue generated through the platform. By tracking sales and revenue figures attributed to Foursixty, you can determine the impact on your bottom line and evaluate the return on investment.

Monitoring Engagement Levels

Monitoring user engagement levels is essential for gauging the impact of Foursixty on your brand. By analyzing metrics like likes, comments, shares, and overall interaction with your content through Foursixty, you can assess how well your audience is engaging with your brand.

Identifying and Tracking Key Creators

Influential Creators

Identify influential creators within your niche using Foursixty's analytics tools. These creators drive engagement and sales through authentic content.
Collaborate with these key creators to tap into their loyal follower base, boosting brand visibility and credibility.

Performance Tracking

Track the performance of these key creators meticulously. Analyze metrics like reach, engagement rates, and conversion data to optimize marketing strategies.
Utilize Foursixty's tracking features to monitor how each creator's content resonates with your audience. Adjust strategies based on real-time insights.

Collaborating for Impact

Collaborate closely with top creators identified through Foursixty to maximize the impact of your campaigns. Leverage their influence to drive conversions and brand loyalty.
Engage in meaningful partnerships with these influencers, aligning their content creation with your brand values for authentic promotion.

Real Benefits of Using Foursixty

Revenue Growth

Leverage Foursixty's shoppable galleries to drive revenue growth effectively. By utilizing these galleries, businesses can showcase products directly on Instagram, simplifying the purchasing process for customers.
Enhance brand visibility and customer reach with Foursixty's influencer tracking feature. This tool allows businesses to identify key influencers in their niche and collaborate with them to expand their audience and reach a wider customer base.

Instagram Content Strategy

Optimize your Instagram content strategy with Foursixty's innovative features. These tools help businesses create engaging posts, stories, and ads that resonate with their target audience, leading to increased engagement and conversions.

• Pros:
  • Streamlined shopping experience for customers
  • Improved brand visibility and customer engagement
• Cons:
  • Initial learning curve for new users
  • Requires consistent monitoring and updating of content

Final Remarks

By streamlining your login experience, enhancing user engagement through design, measuring success with Foursixty, identifying key creators, and reaping the real benefits of using Foursixty, you are well on your way to maximizing your social commerce potential. Make the most of these strategies to boost your brand's online presence and drive sales. Empower your business by leveraging Foursixty's capabilities and insights to stay ahead in the competitive e-commerce landscape.
Don't miss out on the opportunity to elevate your social commerce game with Foursixty. Implement these strategies today to see tangible results tomorrow. Your brand's success awaits!
Instantly monetize your ambassador content! 💰 Try FourSixty's shoppable galleries now and boost your sales.

Frequently Asked Questions

What are the benefits of using Foursixty for login?

Foursixty streamlines the login process, enhances user engagement through design, measures success effectively, identifies key creators, and offers real benefits like improved user experience and tracking capabilities.

How does Foursixty enhance user engagement through design?

Foursixty's design elements focus on creating a seamless and visually appealing user experience. By incorporating intuitive interfaces and engaging visuals, users are more likely to interact with the platform and stay engaged.

Can Foursixty help in measuring success effectively?

Yes, Foursixty provides robust analytics tools that enable businesses to measure their success accurately. By tracking metrics such as user interactions, conversions, and engagement levels, businesses can make data-driven decisions to optimize their strategies.

How does Foursixty help in identifying and tracking key creators?

Foursixty offers features that allow businesses to identify influential creators within their network. By tracking the performance of these key creators, businesses can leverage their impact on the audience and tailor their marketing strategies accordingly.

What are the real benefits of using Foursixty for businesses?

The real benefits of using Foursixty include improved user experience, enhanced engagement with customers, precise measurement of success metrics, identification of key influencers, and overall optimization of marketing efforts for better results.
Useful Links:

1. Foursixty LifeTime Deal
2. Foursixty Free Trial

https://preview.redd.it/5rggnvj9rc0d1.png?width=1920&format=png&auto=webp&s=99f979ea23c4ee1130aa6f5567008a11fd4e1d10

How To Protect Your SEO Progress During a Website Redesign

I. Introduction

Search Engine Optimization (SEO) is a critical aspect of any successful online business or website. It helps to increase visibility, drive organic traffic, and improve overall online presence. However, when it comes to a website redesign, there is a risk of losing hard-earned SEO progress if the process is not handled properly. A website redesign can involve changing the structure, content, and technical components, which can negatively impact your search engine rankings and organic traffic if not managed carefully.
To protect your SEO progress during a website redesign, it's essential to follow a strategic approach that involves preparation, implementation, and monitoring. This article will guide you through the key steps to ensure that your website maintains its search engine visibility and continues to attract valuable organic traffic after the redesign.

Preparation

A. Conduct a thorough SEO audit

Before embarking on a website redesign, it's crucial to understand the current SEO performance of your existing website. Conducting a comprehensive SEO audit will help you identify the strengths, weaknesses, and opportunities for improvement. Here are some key steps to take:

1. Analyze your website's performance: Use tools like Google Search Console and Semrush to analyze your website's performance metrics, such as rankings, organic traffic, and keyword visibility.
2. Identify high-performing content: Determine which pages, blog posts, or other content assets are driving the most organic traffic and generating the highest rankings. These will be your priority to preserve and optimize during the redesign.
3. Assess backlink profile: Evaluate the quality and quantity of backlinks pointing to your website. Backlinks are a crucial factor in search engine rankings, and it's essential to maintain or improve your backlink profile during the redesign.
4. Analyze technical SEO aspects: Assess your website's technical SEO components, such as site speed, mobile-friendliness, structured data implementation, and crawlability. Identify areas that need improvement to enhance the overall user experience and search engine visibility.

B. Plan your redesign with SEO in mind

Once you have a clear understanding of your website's current SEO performance, it's time to plan your redesign strategy with SEO as a top priority. Here are some key steps to take:

1. Define your SEO goals: Determine what you want to achieve with the website redesign in terms of SEO. This could include improving rankings for specific keywords, increasing organic traffic, or enhancing the user experience to boost engagement and conversions.
2. Identify areas for improvement: Based on the SEO audit, pinpoint the areas that need improvement, such as site architecture, content optimization, mobile responsiveness, or technical SEO factors.
3. Develop a clear strategy: Create a detailed plan outlining how you will maintain and enhance your SEO performance during and after the redesign. This should include strategies for content migration, URL structure optimization, redirects, and other critical SEO elements.

C. Back up your website

Before proceeding with the redesign, it's essential to create a complete backup of your existing website. This backup should include all website data, content, images, databases, and any other relevant files. Having a backup will serve as a safety net in case any issues arise during the redesign process, allowing you to revert to the previous version if necessary.
Backing up your website is a crucial step that should not be overlooked. It provides peace of mind and ensures that your valuable data and content are secure throughout the redesign process.

Implementation

A. Work on a staging environment

When implementing the website redesign, it's recommended to work on a staging environment or a development server separate from your live website. This approach allows you to test and troubleshoot any potential issues without affecting your live website's performance or user experience.
Working on a staging environment provides several benefits:

1. Testing and debugging: You can thoroughly test the redesigned website, including its functionality, design, and SEO elements, without impacting your live site.
2. Collaboration and feedback: If you're working with a team or agency, the staging environment allows for collaboration and feedback before pushing the changes live.
3. Minimize downtime and disruptions: By testing and resolving issues on the staging site, you can minimize downtime and disruptions for your live website's visitors during the redesign process.

Once you're satisfied with the redesigned website on the staging environment and have addressed any potential SEO concerns, you can proceed with launching it on your live domain.

B. Match the structures of the old and new websites

One of the most critical aspects of protecting your SEO progress during a website redesign is maintaining the existing URL structure as much as possible. Changing URLs can lead to broken links, lost link equity, and potential ranking declines if not handled correctly.
To mitigate these risks, try to match the URL structure of your new website with the old one. If any URL changes are unavoidable, implement proper 301 redirects to ensure that search engines and users are seamlessly redirected to the new URLs.
Implementing 301 redirects is crucial for preserving your existing link equity and preventing any potential ranking drops due to broken links or lost pages. Search engines will recognize the redirects and transfer the authority from the old URLs to the new ones.

C. Optimize your content for target keywords

During the redesign process, it's essential to ensure that your content remains optimized for your target keywords. Search engines rely heavily on content relevance and quality when determining rankings, and neglecting content optimization can negatively impact your SEO performance.
Here are some key steps to take:

1. Keyword research: Conduct thorough keyword research to identify the most relevant and valuable keywords for your business or website.
2. Content optimization: Optimize your content for the target keywords by incorporating them naturally into your title tags, meta descriptions, headings, and body copy.
3. Structure and organization: Ensure that your content is well-structured and organized, using clear headings and subheadings to improve readability and semantic relevance.
4. Quality and value: Focus on creating high-quality, valuable content that provides real value to your target audience. Search engines prioritize content that meets user needs and delivers a positive user experience.

By optimizing your content for the right keywords and maintaining high-quality standards, you can ensure that your redesigned website continues to rank well and attract relevant organic traffic.

D. Improve website speed and mobile-friendliness

In today's digital landscape, website speed and mobile-friendliness are crucial factors that impact both user experience and search engine rankings. During a website redesign, it's an excellent opportunity to address these aspects and optimize your site for better performance.

1. Website speed optimization: Optimize your website's code, images, and other assets to improve loading speed. Techniques such as minification, compression, and leveraging browser caching can significantly enhance website performance.
2. Mobile-friendly design: Ensure that your redesigned website is fully responsive and optimized for mobile devices. With the increasing number of users accessing the internet via mobile devices, having a mobile-friendly website is essential for providing a seamless user experience and maintaining search engine visibility.

By improving website speed and mobile-friendliness, you not only enhance the overall user experience but also align with search engine best practices, which can positively impact your rankings and organic traffic.

E. Submit your new website to search engines

Once the redesign is complete and you're satisfied with the new website's performance, it's time to submit it to search engines like Google, Bing, and others. This step helps search engines discover and index your new website more quickly, ensuring that your pages are properly crawled and ranked.
Here are some steps to follow:

1. Submit your sitemap: Create an updated XML sitemap for your new website and submit it to search engines through their respective webmaster tools or search console platforms.
2. Request indexing: Use the tools provided by search engines to request indexing or re-indexing of your new website's pages.
3. Monitor indexing progress: Keep an eye on your website's indexing progress through the search engine tools and address any issues or errors that may arise.

By proactively submitting your new website to search engines and monitoring the indexing process, you can ensure that your redesigned site is properly indexed and visible to users searching for relevant keywords and content.

Monitoring and Maintenance

A. Monitor your SEO performance

After launching your redesigned website, it's crucial to monitor its SEO performance closely. Regular monitoring will help you identify any potential issues or declines in rankings, traffic, or other key metrics, allowing you to take corrective action promptly.
Here are some key performance indicators (KPIs) to monitor:

1. Keyword rankings: Track your rankings for your target keywords using tools like Google Search Console, Semrush, or Ahrefs.
2. Organic traffic: Monitor your website's organic traffic levels through tools like Google Analytics to ensure that your redesign hasn't negatively impacted your visibility and user engagement.
3. Backlink profile: Keep an eye on your backlink profile to identify any lost or gained backlinks during the redesign process. Backlinks are a crucial ranking factor, and significant changes can impact your SEO performance.

continue from where you left off
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B. Maintain and improve your backlink profile

Backlinks are a crucial factor in search engine rankings, as they represent the authority and credibility of your website in the eyes of search engines. During a website redesign, it's essential to maintain and improve your backlink profile to protect and potentially enhance your SEO progress.

1. Monitor your backlinks: Use backlink analysis tools like Ahrefs, Semrush, or Moz to monitor your existing backlinks. Keep track of any lost or gained backlinks during the redesign process.
2. Disavow spammy or low-quality links: If you identify any spammy or low-quality backlinks pointing to your website, disavow them using the appropriate tools provided by search engines. This will help prevent potential penalties and ensure that your backlink profile remains clean and authoritative.
3. Acquire new, high-quality backlinks: Implement strategies to acquire new, high-quality backlinks from reputable and relevant sources. This can include guest blogging, creating linkable assets (e.g., infographics, guides, tools), or reaching out to industry influencers and bloggers for potential collaboration opportunities.
4. Internal linking optimization: Ensure that your internal linking structure is optimized on the redesigned website. Proper internal linking can help distribute link equity across your pages, improve crawlability, and provide users with a better experience by guiding them to relevant content.

By maintaining and improving your backlink profile, you can protect and potentially enhance your website's authority and credibility in the eyes of search engines, contributing to better rankings and organic traffic.

Conclusion

Protecting your SEO progress during a website redesign is crucial to ensure that your online presence and visibility remain intact. By following the steps outlined in this article, you can navigate the redesign process while minimizing the risk of losing valuable SEO progress.
To summarize, the key steps to protect your SEO progress during a website redesign include:

1. Conducting a thorough SEO audit to understand your current performance and identify areas for improvement.
2. Planning your redesign strategy with SEO as a top priority, including setting goals, identifying areas for improvement, and developing a clear plan.
3. Creating a complete backup of your website data as a safety net.
4. Working on a staging environment to test and troubleshoot potential issues before launching the redesigned site.
5. Maintaining the existing URL structure and implementing proper redirects for any necessary URL changes.
6. Optimizing your content for target keywords and ensuring high quality and relevance.
7. Improving website speed and mobile-friendliness to enhance user experience and align with search engine best practices.
8. Submitting your new website to search engines for efficient indexing and visibility.
9. Monitoring your SEO performance after the redesign and addressing any issues promptly.
10. Maintaining and improving your backlink profile to protect and enhance your website's authority and credibility.

By following these steps, you can navigate the website redesign process with confidence, minimizing the risk of losing hard-earned SEO progress and ensuring a smooth transition for both users and search engines.
Remember, the world of SEO is constantly evolving, and it's essential to stay up-to-date with the latest best practices and guidelines. Regularly consult authoritative sources, attend industry events, and seek advice from experienced SEO professionals to ensure that your website remains competitive and visible in the ever-changing digital landscape.

How To Protect Your SEO Progress During a Website Redesign

I. Introduction

Search Engine Optimization (SEO) is a critical aspect of any successful online business or website. It helps to increase visibility, drive organic traffic, and improve overall online presence. However, when it comes to a website redesign, there is a risk of losing hard-earned SEO progress if the process is not handled properly. A website redesign can involve changing the structure, content, and technical components, which can negatively impact your search engine rankings and organic traffic if not managed carefully.
To protect your SEO progress during a website redesign, it's essential to follow a strategic approach that involves preparation, implementation, and monitoring. This article will guide you through the key steps to ensure that your website maintains its search engine visibility and continues to attract valuable organic traffic after the redesign.

Preparation

A. Conduct a thorough SEO audit

Before embarking on a website redesign, it's crucial to understand the current SEO performance of your existing website. Conducting a comprehensive SEO audit will help you identify the strengths, weaknesses, and opportunities for improvement. Here are some key steps to take:

1. Analyze your website's performance: Use tools like Google Search Console and Semrush to analyze your website's performance metrics, such as rankings, organic traffic, and keyword visibility.
2. Identify high-performing content: Determine which pages, blog posts, or other content assets are driving the most organic traffic and generating the highest rankings. These will be your priority to preserve and optimize during the redesign.
3. Assess backlink profile: Evaluate the quality and quantity of backlinks pointing to your website. Backlinks are a crucial factor in search engine rankings, and it's essential to maintain or improve your backlink profile during the redesign.
4. Analyze technical SEO aspects: Assess your website's technical SEO components, such as site speed, mobile-friendliness, structured data implementation, and crawlability. Identify areas that need improvement to enhance the overall user experience and search engine visibility.

B. Plan your redesign with SEO in mind

Once you have a clear understanding of your website's current SEO performance, it's time to plan your redesign strategy with SEO as a top priority. Here are some key steps to take:

1. Define your SEO goals: Determine what you want to achieve with the website redesign in terms of SEO. This could include improving rankings for specific keywords, increasing organic traffic, or enhancing the user experience to boost engagement and conversions.
2. Identify areas for improvement: Based on the SEO audit, pinpoint the areas that need improvement, such as site architecture, content optimization, mobile responsiveness, or technical SEO factors.
3. Develop a clear strategy: Create a detailed plan outlining how you will maintain and enhance your SEO performance during and after the redesign. This should include strategies for content migration, URL structure optimization, redirects, and other critical SEO elements.

C. Back up your website

Before proceeding with the redesign, it's essential to create a complete backup of your existing website. This backup should include all website data, content, images, databases, and any other relevant files. Having a backup will serve as a safety net in case any issues arise during the redesign process, allowing you to revert to the previous version if necessary.
Backing up your website is a crucial step that should not be overlooked. It provides peace of mind and ensures that your valuable data and content are secure throughout the redesign process.

Implementation

A. Work on a staging environment

When implementing the website redesign, it's recommended to work on a staging environment or a development server separate from your live website. This approach allows you to test and troubleshoot any potential issues without affecting your live website's performance or user experience.
Working on a staging environment provides several benefits:

1. Testing and debugging: You can thoroughly test the redesigned website, including its functionality, design, and SEO elements, without impacting your live site.
2. Collaboration and feedback: If you're working with a team or agency, the staging environment allows for collaboration and feedback before pushing the changes live.
3. Minimize downtime and disruptions: By testing and resolving issues on the staging site, you can minimize downtime and disruptions for your live website's visitors during the redesign process.

Once you're satisfied with the redesigned website on the staging environment and have addressed any potential SEO concerns, you can proceed with launching it on your live domain.

B. Match the structures of the old and new websites

One of the most critical aspects of protecting your SEO progress during a website redesign is maintaining the existing URL structure as much as possible. Changing URLs can lead to broken links, lost link equity, and potential ranking declines if not handled correctly.
To mitigate these risks, try to match the URL structure of your new website with the old one. If any URL changes are unavoidable, implement proper 301 redirects to ensure that search engines and users are seamlessly redirected to the new URLs.
Implementing 301 redirects is crucial for preserving your existing link equity and preventing any potential ranking drops due to broken links or lost pages. Search engines will recognize the redirects and transfer the authority from the old URLs to the new ones.

C. Optimize your content for target keywords

During the redesign process, it's essential to ensure that your content remains optimized for your target keywords. Search engines rely heavily on content relevance and quality when determining rankings, and neglecting content optimization can negatively impact your SEO performance.
Here are some key steps to take:

1. Keyword research: Conduct thorough keyword research to identify the most relevant and valuable keywords for your business or website.
2. Content optimization: Optimize your content for the target keywords by incorporating them naturally into your title tags, meta descriptions, headings, and body copy.
3. Structure and organization: Ensure that your content is well-structured and organized, using clear headings and subheadings to improve readability and semantic relevance.
4. Quality and value: Focus on creating high-quality, valuable content that provides real value to your target audience. Search engines prioritize content that meets user needs and delivers a positive user experience.

By optimizing your content for the right keywords and maintaining high-quality standards, you can ensure that your redesigned website continues to rank well and attract relevant organic traffic.

D. Improve website speed and mobile-friendliness

In today's digital landscape, website speed and mobile-friendliness are crucial factors that impact both user experience and search engine rankings. During a website redesign, it's an excellent opportunity to address these aspects and optimize your site for better performance.

1. Website speed optimization: Optimize your website's code, images, and other assets to improve loading speed. Techniques such as minification, compression, and leveraging browser caching can significantly enhance website performance.
2. Mobile-friendly design: Ensure that your redesigned website is fully responsive and optimized for mobile devices. With the increasing number of users accessing the internet via mobile devices, having a mobile-friendly website is essential for providing a seamless user experience and maintaining search engine visibility.

By improving website speed and mobile-friendliness, you not only enhance the overall user experience but also align with search engine best practices, which can positively impact your rankings and organic traffic.

E. Submit your new website to search engines

Once the redesign is complete and you're satisfied with the new website's performance, it's time to submit it to search engines like Google, Bing, and others. This step helps search engines discover and index your new website more quickly, ensuring that your pages are properly crawled and ranked.
Here are some steps to follow:

1. Submit your sitemap: Create an updated XML sitemap for your new website and submit it to search engines through their respective webmaster tools or search console platforms.
2. Request indexing: Use the tools provided by search engines to request indexing or re-indexing of your new website's pages.
3. Monitor indexing progress: Keep an eye on your website's indexing progress through the search engine tools and address any issues or errors that may arise.

By proactively submitting your new website to search engines and monitoring the indexing process, you can ensure that your redesigned site is properly indexed and visible to users searching for relevant keywords and content.

Monitoring and Maintenance

A. Monitor your SEO performance

After launching your redesigned website, it's crucial to monitor its SEO performance closely. Regular monitoring will help you identify any potential issues or declines in rankings, traffic, or other key metrics, allowing you to take corrective action promptly.
Here are some key performance indicators (KPIs) to monitor:

1. Keyword rankings: Track your rankings for your target keywords using tools like Google Search Console, Semrush, or Ahrefs.
2. Organic traffic: Monitor your website's organic traffic levels through tools like Google Analytics to ensure that your redesign hasn't negatively impacted your visibility and user engagement.
3. Backlink profile: Keep an eye on your backlink profile to identify any lost or gained backlinks during the redesign process. Backlinks are a crucial ranking factor, and significant changes can impact your SEO performance.

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B. Maintain and improve your backlink profile

Backlinks are a crucial factor in search engine rankings, as they represent the authority and credibility of your website in the eyes of search engines. During a website redesign, it's essential to maintain and improve your backlink profile to protect and potentially enhance your SEO progress.

1. Monitor your backlinks: Use backlink analysis tools like Ahrefs, Semrush, or Moz to monitor your existing backlinks. Keep track of any lost or gained backlinks during the redesign process.
2. Disavow spammy or low-quality links: If you identify any spammy or low-quality backlinks pointing to your website, disavow them using the appropriate tools provided by search engines. This will help prevent potential penalties and ensure that your backlink profile remains clean and authoritative.
3. Acquire new, high-quality backlinks: Implement strategies to acquire new, high-quality backlinks from reputable and relevant sources. This can include guest blogging, creating linkable assets (e.g., infographics, guides, tools), or reaching out to industry influencers and bloggers for potential collaboration opportunities.
4. Internal linking optimization: Ensure that your internal linking structure is optimized on the redesigned website. Proper internal linking can help distribute link equity across your pages, improve crawlability, and provide users with a better experience by guiding them to relevant content.

By maintaining and improving your backlink profile, you can protect and potentially enhance your website's authority and credibility in the eyes of search engines, contributing to better rankings and organic traffic.

Conclusion

Protecting your SEO progress during a website redesign is crucial to ensure that your online presence and visibility remain intact. By following the steps outlined in this article, you can navigate the redesign process while minimizing the risk of losing valuable SEO progress.
To summarize, the key steps to protect your SEO progress during a website redesign include:

1. Conducting a thorough SEO audit to understand your current performance and identify areas for improvement.
2. Planning your redesign strategy with SEO as a top priority, including setting goals, identifying areas for improvement, and developing a clear plan.
3. Creating a complete backup of your website data as a safety net.
4. Working on a staging environment to test and troubleshoot potential issues before launching the redesigned site.
5. Maintaining the existing URL structure and implementing proper redirects for any necessary URL changes.
6. Optimizing your content for target keywords and ensuring high quality and relevance.
7. Improving website speed and mobile-friendliness to enhance user experience and align with search engine best practices.
8. Submitting your new website to search engines for efficient indexing and visibility.
9. Monitoring your SEO performance after the redesign and addressing any issues promptly.
10. Maintaining and improving your backlink profile to protect and enhance your website's authority and credibility.

By following these steps, you can navigate the website redesign process with confidence, minimizing the risk of losing hard-earned SEO progress and ensuring a smooth transition for both users and search engines.
Remember, the world of SEO is constantly evolving, and it's essential to stay up-to-date with the latest best practices and guidelines. Regularly consult authoritative sources, attend industry events, and seek advice from experienced SEO professionals to ensure that your website remains competitive and visible in the ever-changing digital landscape.

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