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2024.01.15 04:28 Contactunderground CONTACT NETWORK HISTORY PROJECT Mission Rama: One of the most important contactee network of the 20th Century Joseph Burkes MD 2009, edited 2019
In 1993, the American Public Health Association (APHA) held its annual meeting in San Francisco. I was particularly eager to go to the Bay Area because I had learned that a network of contactees known as Mission Rama had an active working group there. Rama was at that time an international organization of contact workers that was established in Lima, Peru in 1974. Rama’s initial activities involved the ET contacts of a young man by the name of Sixto Paz Wells.
When I first spoke to Rama activists in 1993 I was told that their group had facilitated at total of over 25,000 individual human encounters with non-human intelligence of a presumed extraterrestrial nature, the type of experience that Dr. Greer decades later designated as “CE-5s,” Close Encounter of the Fifth Kind.SIXTO PAZ WELLS WAS ONE OF MANY PROMINENT CONTACT ACTIVISTS
Prior to traveling to the APHA meeting in San Francisco, I had read several magazine articles outlining the exploits of Rama. Although the stories focused on Sixto Paz Wells’ leadership role, I was soon to learn that Rama’s continuing success relied on the efforts of scores of talented Latin American contactees from many countries. Most of them were recruited into the Rama contact network as young people in their 20s and early 30s. Rama leaders were not only well versed in advanced meditation techniques, but also possessed impressive psychic abilities.
THOUSANDS OF HUMAN INITIATED CONTACT EXPERIENCES
During the mid 1970s many published accounts in the Spanish language media served to promote Mission Rama’s campaign across Latin America. Through emigration of Rama activists to Europe and North America, their project spread around the world. Given this international dimension to their work going on for many decades, I strongly suspect that the 1993 figure of 25,000 encounters would now be a gross underestimate of their track record. A more accurate current figure would be in the hundreds of thousands of individual human encounters with extraterrestrial intelligence.
BACKGROUND IN SOLIDARITY WORK IN LATIN AMERICA
Throughout my youth I had an interest in Latin American affairs. I grew up in a Puerto Rican neighborhood in Manhattan and learned Spanish in high school. Later in no small part due to the influence of my leftist mother, I did international solidarity work with Latin American peace and social justice movements during the 1960s and 1970s.
When I was 19 years old I spent 2 months in Mexico and Guatemala. During that year the Mexican student movement was on the defensive and was still reeling from the massacre in Mexico City that occurred during the 1968 Olympics. In one bloody encounter, hundreds of anti-government demonstrators were gunned down by the Mexican military at Tlaltelolco, in the Plaza of the Three Cultures. Given my participation in the civil rights and anti-Vietnam War student movements back at home, I was very sympathetic to the leftwing sentiments of Latin American youth.
My background in Latin American solidarity activities and contact work made me eager to meet a Peruvian leader of Rama while visiting in San Francisco. For 20 years I called him Dr. Ricardo, a pseudonym. In 2014 he gave me permission to finally use his true name, Dr. Fernando Limaco. He is a retired dental surgeon and back in 1993 he agreed to stop by the CSETI booth that I had rented at the American Public Health Association’s annual meeting. Given the audacity of setting up a UFO table at a large health professional meeting, I anticipated that he might decline the offer. I was pleasantly surprised when Dr. Limaco agreed to join me.
MY COLLEAGUE’S STRIKING PHYSICAL APPEARANCE.
I shall never forget meeting Fernando for the first time. Short, robust, with copper colored skin, he was the very image of the indigenous people of the Andes. His dark eyes were set deep into his face. When he spoke his eyes shinned with a passionate intensity. I had no doubt that the individual standing before me possessed enormous physical strength and personal determination. We spent the afternoon at the booth chatting in Spanish and English. My new friend witnessed me “working the crowd,” drawing health professionals over to see UFO videos and passing out CSETI literature. I also met with several other members of RAMA that impressed me with their idealism and dedication to the cause of peaceful contacts with non-human intelligence of a presumed ET nature.
INTERNATIONAL UFO LIBRARY MAGAZINE ARTICLE CHRONICLED RAMA’S BEGINNING
I gave Fernando and his friends a photocopy of an article about Mission Rama that was published in a past issue of the “International UFO Library Magazine.” The journal ceased started publishing in 1992. I did not have the original magazine in which article had been appeared. The account that follows is based on that printed material. It displayed no author or publication date on title page. My new Rama friends told me after reading the article that the author was Yolanda Marcino, who according to them at one time was the “United States Rama President.” In addition, they vouched for the narrative’s accuracy. It corresponded to other written accounts about Sixto Paz Wells and correctly reflected the early history of their contact network.
Dr. Limaco was not in Rama during the early years but became more active after he emigrated to the US during the late 1980s. He was forced to do so after armed guerrillas attempted to kidnap his daughter from their home. This reportedly was done to many middle-class families, not for necessarily political purposes but merely to raise money for a violent campaign against the Peruvian government. Dr. Fernando Limaco had accompanied Sixto Paz Wells on an arduous journey deep into the Andes jungle in 1990. There they reportedly met with the ETs in a remote district called Paititi.
The following account of how Rama contact network was established is based on an International UFO Library Magazine article that I received from a friend. The magazine was a low circulation publication that printed a small number of issues around 1990 to 1992. The Mission Rama article did not have a publication date or an author under the title. Internet searches that I conducted over the years failed locate a copy of the magazine that contains the article about Mission Rama. Raphael Zurita, a Rama friend of Dr Limaco told me that the author was …. She was a president of the Rama organization in the USA during the late 1980s and early 1990s. Several Mission Rama activists told me that the article was an accurate portrayal of the history of Rama group.
My aim is to inform readers about a little known but important piece of contact network history. Few articles and even fewer books have been published in English describing the important activities of Mission Rama. In my opinion, their decades of dedicated work have had a on major impact in Spanish speaking countries when it comes to human initiated contact with UAP intelligence. Their activists in the USA continue to lead groups of contact workers with an annual fieldwork investigation at Mount Shasta every August.
LIMA PERU JANUARY 1974
In 1974 Sixto Paz Wells was a first-year university student in Lima. His father Carlos Paz Garcia had a long-standing interest in the paranormal and metaphysics and was a participant at meetings where the possibility of telepathic communication with extraterrestrials was discussed. His son Sixto was also interested in this subject and was an avid practitioner of Yoga. He attended a conference with his father where telepathic exercises designed to contact ETs were described. After the meeting, Sixto meditated, attempting to serve as a kind of human “antenna” hoping to receive a telepathic message from “los extraterrestres” (ETs).
FIRST COMMUNICATIONS VIA AUTOMATIC WRITING
On January 22, 1974, while at home with his mother and sister, Sixto attempted the technique of automatic writing. First, he meditated. Holding a pen, his hand moved across a piece of paper. It was just scribbling at first. According to Sixto, his hand then moved by a consciousness other than his own. The message identified its source as an “extraterrestrial.” That being reportedly called himself “Oxalc.” Furthermore, this “ET” claimed that he was communicating from distant extraterrestrial base located on “Morlen,” a moon of Jupiter that we know as Ganymede. Sixto reported that in his mind’s eye he saw a middle-aged man sitting at a white desk with his hands on his temples.
Had Sixto really made contact by just asking for it? He reportedly was full of doubts. Sixto’s mother and sister called some friends and set up a meeting for the following night. Confused and dubious about his capacity to establish contact, Sixto again carried out relaxation exercises to prepare himself for possible communications with extraterrestrials.
THE CHANNELED ENTITY WAS PUT TO A TEST
The following night with mostly young people present, Sixto’s automatic writing (aka psychography) spelled out another message from Oxalc. The alleged ET proposed to prove that the automatic writing was not just a product of Sixto’s imagination. Oxalc reportedly suggested that he be given a series of questions from the audience. At first Sixto’s friends asked them verbally, with Sixto giving the answers via automatic writing. Later the questions were reportedly posed to Oxalc via telepathy. As the UFO Library account stated, to everyone’s amazement each question was answered correctly! One skeptic even reportedly asked Oxalc, via Sixto, to name the author and title of the book that she was reading. In addition, she requested that Oxalt reveal the page that she was currently on. The alleged extraterrestrial, communicating through Sixto, not only replied correctly, but also accurately described what her opinion was of the book.
To prove that the source of communication was indeed extraterrestrial, it was suggested that Oxalc should give them a time and place where a physical group encounter might take place. The channeled reply set the time as 9 p.m. February 7, 1974. The location was out in the desert, some 60 km south of Lima. It was a place known as Chilca. On the appointed night, a silvery light appeared over a nearby hill. At first, the group of young people reportedly thought it the moon. By 9 p.m., it became apparent that this was a disc shaped UFO. The object flew towards them. Then a shaft of light shot out from the craft illuminating the ground where the witnesses stood.
FLYING SAUCER OVERHEAD
According to the account in the UFO Library Magazine, the UFO appeared to be shaped like a hamburger with a metallic skin. It silently hovered 80 feet overhead. On the upper section of the craft the young people reportedly could see six windows. Sixto’s friends were hardly prepared for this momentous occasion. They completely panicked. Sixto, via automatic writing, was told that they would have to learn to control their emotions before further contact could be achieved. The UFO hovered over them for 15 minutes and then started to spin. It suddenly flew away to the west towards the Pacific Ocean and was gone. Thus began the initial encounters of what would soon become an international network of contactees. Although the initial interactions took place in Peru, their network spread throughout Latin America, and via emigration of Rama activists, to far flung corners of the world.
INTERNATIONAL CONTACT NETWORK
Learning these details, I was immediately struck by the similarities between CE-5 Initiative and Rama. They both took an overwhelming positive view of human-ET interactions. It was and still is their collective hope that peaceful contact will issue forth a new era of enlightened human development. For both groups the principal mode of communication between humans and the alleged ETs is consciousness/mind, i.e., telepathy. Both groups use meditation or relaxation techniques to enhance a consciousness link during attempts at making contact. And most importantly the networks were primarily founded on the contact experiences of one young contactee. For Rama it was Sixto Paz Wells, for CSETI, Dr. Steven Greer. There were many philosophical, cultural and organizational differences between the two groups, but their shared features in my opinion reveal the handiwork of an advanced non-human intelligence that is determined to interact with humanity.
INTENSE MENTAL PREPARATION FOR CONTACT
Following that poorly prepared first encounter in the Peruvian desert, Sixto and his supporters intensively practiced meditation to overcome their fears. According to the magazine narrative, thy approached contact work in a serious, almost reverent style. The next psychographic (automatic writing) communication contained an important warning. Sixto was told that he should not try to convince others outside of his small team, of the reality of their experience. This prohibition was applied especially to family members. Apparently Sixto chose to ignore the warning and insisted that his father Paz Garcia should be allowed to participate in an upcoming planned or programed encounter (encuentro programado in Spanish). In consultation with the alleged ETs, it was agreed that only Sixto’s father, along with the original group of young people would be permitted to have contact during the next outing.
IN CHLCA, A PARTY TURNS INTO PANIC
On February 14, 1974 at 6:45 PM, Sixto and his young supporters eagerly awaited contact on a mountaintop in the Chilca region near Lima. His father had told them that he would meet up with the group later. Soon a large 150-meter craft approached in the sky, but instead of just their father being present, several vehicles appeared moving down a mountain road near their site. Sixto and his brother, Carlos rushed to investigate. To their dismay and in violation of the agreed plan, they discovered that their father had invited some of his friends to join them in the desert. These individuals were now actively conducting their own contact efforts in a party like atmosphere. Some individuals were clearly intoxicated having brought several cases of beer. Others were reportedly attempting to make contact by holding hands and using a trance medium approach. Soon two small UFOs descended upon the group of partiers. Once again panic ensued. This time the terrified merrymakers knocked over tables and chairs while charging into their tents and cars to hide. Reportedly for Sixto, it was a humiliating disaster. The huge craft that they had first sighted in the distance slowly flew over the group at a height of less than 50 meters. After this incident, Paz Garcia’s friends were allegedly in a state of shock.
IMPOSING HUMAN PRIORITIES NOT A SUCCESSFUL STRATEGY
The fiasco however was highly instructive for the young Peruvian contact workers. Instead of blaming Sixto’s father, they looked into themselves. Sixto’s group attempted to understand how perhaps their own faults had contributed to the chaos at Chilca. They had attempted to impose on the ETs their human priorities, their need to convince others, despite being cautioned against such a course by their alleged extraterrestrial contact. Sixto’s team continued their spiritual work and chose to consider the ETs as friends and even called them “hermanos mayores,”(elder brothers) or guides. In preparation for more contact, Sixto’s team was instructed to modify their diet with an emphasis on fruits and vegetables, eliminating all meat. The contact team was to be limited to no more than seven individuals, the original group. On a cloudless night during the first week of July 1974, they again drove out into the Chilca desert. Their destination was a place called “La Mina,” (the mine). It was some twenty minutes walking distance from their jumping off point.
While slowly trudging along in the sand, Sixto somehow became separated from his companions in the darkness. After what seemed like only a few minutes, he suddenly found himself at La Mina. He reportedly coldn’t understand how he had arrived so quickly. Sixto saw a strange luminescence in the distance. Thinking that it might be his friends’ lantern, he walked towards it. As he approached, the eerie light took the form of a half moon. As he closed in, suddenly the figure of a man with his arm raised came out of the light. Frightened and confused Sixto tried to run, but a strange paralysis overtook him.
INTER-DIMENSIONAL PORTAL AWAITED SIXTO
Telepathically he received the simple command, “Come!” Controlling his fear, he stepped into the light. Sixto reportedly experienced vertigo and nausea. His forehead and neck were gripped by a strong pressure. Heat flowed through his entire body that suddenly felt much lighter. Engulfed in brilliant light he was however able to see before him the very extraterrestrial being that he had envisioned the previous January.
According to Sixto, Oxalc was tall, about 6 feet 2 inches in height, with oriental features. He had whitish-blond thin hair, which reportedly flowed down to his broad shoulders. The ET explained to him that they had entered an inter-dimensional portal where their atomic structure was converted to light energy and thereby could be transported rapidly over enormous distances.
A UTOPIA IN AN ET BASE ON A MOON OF JUPITER
Sixto reportedly emerged from the portal and found that he was no longer in the Peruvian desert. Instead he could see mountains in the distance that cradled a city composed of transparent domes and igloo like structures. They were on “Morlen”, allegedly the ET name for Ganymede, a moon of Jupiter. Oxalc oriented his visitor to the situation. Sixto was told that this base had been established as a mining colony thousands of years ago. Their civilization allegedly hailed from the star systems known to us as Betelgeuse and Rigel of the constellation Orion. The atmosphere had been supposedly modified to allow them to move around without space suits. A type of solar energy was supplied as well to allow trees and vegetables to grow in the many valleys that were colonized.
A council of respected elders working for “The Great Confederation of Stars” ruled Morlen. Their goal was to give generous assistance to all worlds in evolution. In this idyllic setting, Sixto was told that individual colonists could experience personal growth without “prejudice or vice.” This ET civilization was not only technologically advanced, but according to Oxalc had achieved an advanced state of spiritual development.
Sixto was reportedly given a description of life on Morlen. The colonists all worked about 4 hours per day. Supply houses allegedly took the place of stores. People simply took what they wanted. There was no mention of money. Sixto was told that their food was composed of plant extracts that had little taste but met all bodily needs. Reportedly there were close to a million people living there dispersed into a few cities.
SIXTO WAS SHOWN IMAGES FROM HIS PAST AND FUTURE
At the end of his tour, Sixto was taken to a place where he allegedly was able to view images from his past drawn from his own memory. He witnessed a very special event that had occurred in 1966. While walking to school, he had seen a circular shadow on the ground, presumably made by an ET craft. A wave of heat and a strange sound frightened him; instead of fleeing he had suddenly become paralyzed.
Sixto recalled being shown images that were supposed to reflect his future as well. In these, he allegedly played a leadership role in a worldwide contact movement. He saw himself appearing on television, giving newspaper interviews and experiencing the emotional turmoil that comes from being a leader. In that future he allegedly would face heavy responsibilities, and experience great fellowship as well as betrayal.
In parting Oxalc reassured Sixto that he would only retain those memories that would support him in his future mission. With tears in his eyes, Sixto envisioned a bright and positive future for humanity. Feeling exhausted and peaceful at the same time, Sixto reentered the inter-dimensional portal and found himself back in the Peruvian desert at La Mina. He reported to his companions not knowing how long he had been on Morlen, and it seemed much longer than the fifteen minutes that had elapsed on Earth.
VEGETARIANISM AND MENTAL EXERCISES PREPARED THEM FOR MORE CONTACT
His friends questioned him about the strange light that they had seen; they wanted to know where he had been. Sixto told them that they too would have a similar experience in 2 weeks and that they must prepare themselves by meditating, eating a vegetarian diet and by doing certain prescribed “concentration” exercises. Two weeks later, Sixto and his team returned to the designated contact site at La Mina. A banana shaped UFO was seen and seven youths entered the inter-dimensional portal. They felt a kind of weightlessness and found themselves in an enormous auditorium. They were led to believe that this was the meeting place of an interstellar council known as “the Twenty-four Elders.” The ceiling reportedly was a colossal cupola covered with symbols that included the Star of David and an image of a trident. On both sides of the hall were ideograms that appeared similar to Chinese writing. Seated in the council chairs were an assortment of beings, many of who appeared to be non-human.
The Elders stood one by one and reportedly communicated to Sixto’s group telepathically on philosophical themes. These included the “ETs’” concept of God, what death is and their unfolding plan to create a “new humanity” on Earth. Sixto and his followers were instructed to carry out a mission under the title of “Rama”, meaning Sun on Earth. They were supposed to be teachers, who if sufficiently dedicated, would help prepare humanity for a dramatic spiritual transformation. The ongoing communication with the extraterrestrials was to continue as it had started via automatic writing. With this description the UFO Library Magazine’s article ended.
The initial Peruvian group expanded its numbers in order to meet the enormous challenge of their “mission.” Latin American and European press coverage served to attract new activists that created an international network of contactees. During the initial years Sixto Paz Wells was the most prominent participant. As the years passed, Rama was rife with internal battles, but despite these challenges the contact work has continued.
SIXTO PAZ WELLS’ ROLE DIMINISHED
During the 1990s, New Age media coverage continued to focus on Sixto. However according Rama activists, who quietly were organizing at the grassroots level, his importance diminished. For a number of years he reportedly ceased being a “good antennae” in terms of receiving accurate messages. Other leaders, who operated outside of the media glare, continued to attract ET craft to the joy and wonderment of new followers. As a North American representative of the network that I like call somewhat whimsically “the contact underground”, I have been privileged to do fieldwork with Rama on a handful of occasions. For twenty years starting in the 1990s, I kept Rama informed of the ongoing efforts of our North American contact teams. I have encouraged the next generation of English speaking contact workers to do fieldwork with Rama, now called Rahma. This is now a regular occurrence. I feel gratitude for having been given the opportunity to have serve in liaison with the Latin American Rama network.
To learn more about Mission Rama click on the links below.
In 1990, leaders of the Peruvian contact network Mission Rama travelled deep into the Peruvian Jungle where a historic encounter occurred at a remote location called “Paititi.” The journey involved considerable danger. The Rama contact workers hiked through jungle full of poisonous plants, snakes and insects. They crossed alligator infested rivers and finally arrived at an alien base where they reportedly were taken aboard an ET craft via a blue tractor beam.
https://contactunderground.wordpress.com/2022/01/21/ramas-mission-to-paititi/?fbclid=IwAR2nD4_3Aej297gspmb6rWrvkWyFwQP_zFc2KwhKg26EiiG8F6ryK1rIpEQ
In the article linked below I describe how United Airlines 747 pilot Captain Joe Vallejo served as liaison between Mission Rama and our CE-5 contact team. I discuss security issues in the context of Rama's profoundly spiritual approach to contact.
https://contactunderground.wordpress.com/2022/06/02/the-north-and-south-american-contact-networks-meet/
I describe Joe Vallejo's amazing encounter in August of 1994 when a Rama team opened a dimensional portal in Northern California called a Xendra.
https://contactunderground.wordpress.com/2022/02/25/xendra-inter-dimensional-portal-opened-at-rama-contact-site-called-shasta/
About the author: Joseph Burkes MD is a board-certified internal medicine physician and is licensed to practice in California. He retired from the Southern California Permanente Medical Group after thirty years of service in 2008.
Dr. Burkes volunteered as a Working Group Coordinator for the Close Encounters of the Fifth Kind-5 Initiative from 1992 till 1998. He has continued to study the flying saucer phenomenon working with the Mutual UFO Network, MUFON, the Peruvian based contact network now called Rahma, and as a medical consultant for the Foundation for Research into ET & Extraordinary Experiences, (FREE).
Joseph Burkes MD is co-author of the book “Paths to Contact” edited by Jeff Becker. With researcher Preston Dennett he co-authored a chapter on UAP associated medical healings in FREE’s compendium “Beyond UFOs” edited by Reinerio Hernandez. In Volume 2 of Rey Hernandez’ most recent anthology “A Greater Reality” , he is the author of the chapter titled “Human Initiated Contact: the Consciousness Connection and the Virtual Experience Model.”
Comments:
On a social media page, a commenter asked about the Rama practice of vegetarianism with the understanding that contact networks from other parts of the world might have similar successes by adopting Rama’s protocols. Here is my response:
“Thank you for the question concerning the role of vegetarianism as practiced by Rama and the value of channeled material. Rama now called Rahma was, and still is a project between advanced non-human intelligences and spiritually oriented contact activists from primarily Latin America. The methods used to set up this kind of programed long-term liaison don't necessarily apply to other contact networks within different cultures.
Another question was how to make sense out of channeled material.
Joseph Burkes MD: I suggest that you look at the work of John Keel with a critical eye when it comes to flying saucer cults. UAP intelligences and other NHI from what we might call "other dimensions" or "non-material realms" often don't make sense because they are not always meant to make sense. Some accurate predictions about the future can entice experiencers. Following this "the others" sometimes receive a blank check from UFO groups that become cults. Then the "fun" begins, and they put into the mix of accurate information that we receive, the most outrageous baloney, and unfortunately many people eagerly gobble up this tainted material as if it were the “truth." With this caution, I should add there is a substantial number of channeled communications that warrant serious consideration. I am impressed with “A Primer of the Zeta Race” by William Treurniet and Paul Hamden as well the “Ra” material.
Keel was an atheist. He had little use for the spiritual development that is associated with contact. The FREE data shows that for many experiencers, contact involves a radical transformation of consciousness. Contact as described by over 4000 responders often triggers a change in world view that supports environmental protection, altruism, less materialistic attitudes and behaviors. The role of flying saucers may not be to teach us merely the existence of extraterrestrials, but instead to facilitate an expansion of consciousness that will allow us to avoid the destruction of Earth civilization.
John Mack MD chose this as one of the central themes of his analysis of so-called "abductees." Although I don’t particularly like my former colleague’s methods involving hypnosis, I admire his courage to delve into this subject with compassion and social responsibility. In my judgment, this approach has allowed him to reveal a central truth about our interactions with UAP intelligences. Unless humanity experiences a radical expansion of its collective consciousness, one which increases our sense of protectiveness for the planet that sustains us, humanity will not take the necessary steps to control global warming.
Nothing short of such a radical spiritual change will prevent the unnecessary deaths of hundreds of millions of people from starvation and wars that will be fought over dwindling material resources. In my opinion, only a social movement, linking contact with the need for world peace based on social and environmental justice, will humanity take the necessary steps to avoid a kind of barbarism that will result from billions of us starving and senselessly fighting among ourselves because we were so stupid and selfish to see a better path.
Another commenter asked, “Did Dr Greer get much of his contact protocol from Rama? It has a lot of similarities.”
Joseph Burkes MD: As far as I know during the five years 1992 to 97, when I worked closely with him, Dr. Greer never mentioned Rama, with one exception. This was when Rama’s approach to fieldwork was described he stated, “If they knew what they were doing they would not have to eat vegetarian food and meditate for several days before going to the field."
Once a high-level Rama leader was in the audience of one of Dr. Greer's talks. His name is Dr. Fernando Limaco. He is a retired oral surgeon who in 1990 had accompanied Sixto Paz Wells to Paititi, a location deep in the remote rainforest. With Sixto and several others, they reportedly had an onboard experience. After his lecture, the CSETI Director politely greeted Dr. Limaco but expressed no interest in the Rama mission.
In my opinion “UFO Intel” brought Dr. Greer to his assignment along parallel lines to what Rama was tasked to accomplish. So, in conclusion, Dr. Greer did not get his contact protocol from Rama. I suspect that someday there will be thousands of Prime Contactees all over the planet that will receive similar guidance from UFO Intel and will build contact networks of contact workers. Some of these independent activists have been told not to associate with Dr. Greer for security purposes I assume. Dr. Greer's association with the CIA and Naval Intelligence is frightening to people from Latin America I suspect. In third world countries both the US and the former USSR's intelligence services and those of their allies have been responsible for the deaths of thousands of innocents
Joseph Burkes MD: The entire Rama (now Rahma) cosmology has a kind of certainty in terms of what is going on that can be very attractive. I think of it more as a brilliantly created cover story that UFO intelligences push forward when dealing with a violent and self-destructive race of beings. It is a message of hope and ultimately might result in the liberation of humanity. In my judgment this can only occur if choose to follow their advice and spiritually evolve.
There are terrible times coming to this planet and I am convinced that we are getting limited assistance from NHI (non-human intelligence). It seems likely that the rise of authoritarian regimes around the world, and the strengthening of existing ones serving the needs of oligarchs, makes any responsible action to blunt global warming impossible. The scientists with each passing decade have been underestimating the destructiveness of global warming. The positive feedback loops are manifesting in ways that the conservative scientific establishment has had difficulty predicting. And those few that do are being ignored as “alarmists.” In my judgment there is likely going to be a major die-out in the next 100 years. Rising oceans, desertification, floods, and other results of human induced global warming will likely cause famine, more wars and even nuclear ones as starving nations fight over limited resources.
So, if the so-called ETs have access to non-polluting energy sources, then why not give them to us? The obvious answer for me is that we would immediately use such awesome power to slaughter one another more efficiently. Following this rather unpopular form of logic, only a world peace based on social justice and promoting strict environmental policies would induce a "higher intelligence agency" to download into our technological culture this propulsion secret of the saucers.
Champion remote viewer Joe McMoneagle in his "Ultimate Time Machine" foresaw an Earth in the year 3000 with only about 700 hundred million living on her. They had world peace, strict environmental controls and limited cultural and economic exchange with several ETs civilizations. It is a beautifully hopeful vision that our civilization will not only survive the dark days before us, but we might even thrive.
2024.01.15 04:26 Contactunderground CONTACT NETWORK HISTORY PROJECT Mission Rama: One of the most important contactee network of the 20th Century Joseph Burkes MD 2009, edited 2019
In 1993, the American Public Health Association (APHA) held its annual meeting in San Francisco. I was particularly eager to go to the Bay Area because I had learned that a network of contactees known as Mission Rama had an active working group there. Rama was at that time an international organization of contact workers that was established in Lima, Peru in 1974. Rama’s initial activities involved the ET contacts of a young man by the name of Sixto Paz Wells.
When I first spoke to Rama activists in 1993 I was told that their group had facilitated at total of over 25,000 individual human encounters with non-human intelligence of a presumed extraterrestrial nature, the type of experience that Dr. Greer decades later designated as “CE-5s,” Close Encounter of the Fifth Kind.
SIXTO PAZ WELLS WAS ONE OF MANY PROMINENT CONTACT ACTIVISTS
Prior to traveling to the APHA meeting in San Francisco, I had read several magazine articles outlining the exploits of Rama. Although the stories focused on Sixto Paz Wells’ leadership role, I was soon to learn that Rama’s continuing success relied on the efforts of scores of talented Latin American contactees from many countries. Most of them were recruited into the Rama contact network as young people in their 20s and early 30s. Rama leaders were not only well versed in advanced meditation techniques, but also possessed impressive psychic abilities.
THOUSANDS OF HUMAN INITIATED CONTACT EXPERIENCES
During the mid 1970s many published accounts in the Spanish language media served to promote Mission Rama’s campaign across Latin America. Through emigration of Rama activists to Europe and North America, their project spread around the world. Given this international dimension to their work going on for many decades, I strongly suspect that the 1993 figure of 25,000 encounters would now be a gross underestimate of their track record. A more accurate current figure would be in the hundreds of thousands of individual human encounters with extraterrestrial intelligence.
BACKGROUND IN SOLIDARITY WORK IN LATIN AMERICA
Throughout my youth I had an interest in Latin American affairs. I grew up in a Puerto Rican neighborhood in Manhattan and learned Spanish in high school. Later in no small part due to the influence of my leftist mother, I did international solidarity work with Latin American peace and social justice movements during the 1960s and 1970s.
When I was 19 years old I spent 2 months in Mexico and Guatemala. During that year the Mexican student movement was on the defensive and was still reeling from the massacre in Mexico City that occurred during the 1968 Olympics. In one bloody encounter, hundreds of anti-government demonstrators were gunned down by the Mexican military at Tlaltelolco, in the Plaza of the Three Cultures. Given my participation in the civil rights and anti-Vietnam War student movements back at home, I was very sympathetic to the leftwing sentiments of Latin American youth.
My background in Latin American solidarity activities and contact work made me eager to meet a Peruvian leader of Rama while visiting in San Francisco. For 20 years I called him Dr. Ricardo, a pseudonym. In 2014 he gave me permission to finally use his true name, Dr. Fernando Limaco. He is a retired dental surgeon and back in 1993 he agreed to stop by the CSETI booth that I had rented at the American Public Health Association’s annual meeting. Given the audacity of setting up a UFO table at a large health professional meeting, I anticipated that he might decline the offer. I was pleasantly surprised when Dr. Limaco agreed to join me.
MY COLLEAGUE’S STRIKING PHYSICAL APPEARANCE.
I shall never forget meeting Fernando for the first time. Short, robust, with copper colored skin, he was the very image of the indigenous people of the Andes. His dark eyes were set deep into his face. When he spoke his eyes shinned with a passionate intensity. I had no doubt that the individual standing before me possessed enormous physical strength and personal determination. We spent the afternoon at the booth chatting in Spanish and English. My new friend witnessed me “working the crowd,” drawing health professionals over to see UFO videos and passing out CSETI literature. I also met with several other members of RAMA that impressed me with their idealism and dedication to the cause of peaceful contacts with non-human intelligence of a presumed ET nature.
INTERNATIONAL UFO LIBRARY MAGAZINE ARTICLE CHRONICLED RAMA’S BEGINNING
I gave Fernando and his friends a photocopy of an article about Mission Rama that was published in a past issue of the “International UFO Library Magazine.” The journal ceased started publishing in 1992. I did not have the original magazine in which article had been appeared. The account that follows is based on that printed material. It displayed no author or publication date on title page. My new Rama friends told me after reading the article that the author was Yolanda Marcino, who according to them at one time was the “United States Rama President.” In addition, they vouched for the narrative’s accuracy. It corresponded to other written accounts about Sixto Paz Wells and correctly reflected the early history of their contact network.
Dr. Limaco was not in Rama during the early years but became more active after he emigrated to the US during the late 1980s. He was forced to do so after armed guerrillas attempted to kidnap his daughter from their home. This reportedly was done to many middle-class families, not for necessarily political purposes but merely to raise money for a violent campaign against the Peruvian government. Dr. Fernando Limaco had accompanied Sixto Paz Wells on an arduous journey deep into the Andes jungle in 1990. There they reportedly met with the ETs in a remote district called Paititi.
The following account of how Rama contact network was established is based on an International UFO Library Magazine article that I received from a friend. The magazine was a low circulation publication that printed a small number of issues around 1990 to 1992. The Mission Rama article did not have a publication date or an author under the title. Internet searches that I conducted over the years failed locate a copy of the magazine that contains the article about Mission Rama. Raphael Zurita, a Rama friend of Dr Limaco told me that the author was …. She was a president of the Rama organization in the USA during the late 1980s and early 1990s. Several Mission Rama activists told me that the article was an accurate portrayal of the history of Rama group.
My aim is to inform readers about a little known but important piece of contact network history. Few articles and even fewer books have been published in English describing the important activities of Mission Rama. In my opinion, their decades of dedicated work have had a on major impact in Spanish speaking countries when it comes to human initiated contact with UAP intelligence. Their activists in the USA continue to lead groups of contact workers with an annual fieldwork investigation at Mount Shasta every August.
LIMA PERU JANUARY 1974
In 1974 Sixto Paz Wells was a first-year university student in Lima. His father Carlos Paz Garcia had a long-standing interest in the paranormal and metaphysics and was a participant at meetings where the possibility of telepathic communication with extraterrestrials was discussed. His son Sixto was also interested in this subject and was an avid practitioner of Yoga. He attended a conference with his father where telepathic exercises designed to contact ETs were described. After the meeting, Sixto meditated, attempting to serve as a kind of human “antenna” hoping to receive a telepathic message from “los extraterrestres” (ETs).
FIRST COMMUNICATIONS VIA AUTOMATIC WRITING
On January 22, 1974, while at home with his mother and sister, Sixto attempted the technique of automatic writing. First, he meditated. Holding a pen, his hand moved across a piece of paper. It was just scribbling at first. According to Sixto, his hand then moved by a consciousness other than his own. The message identified its source as an “extraterrestrial.” That being reportedly called himself “Oxalc.” Furthermore, this “ET” claimed that he was communicating from distant extraterrestrial base located on “Morlen,” a moon of Jupiter that we know as Ganymede. Sixto reported that in his mind’s eye he saw a middle-aged man sitting at a white desk with his hands on his temples.
Had Sixto really made contact by just asking for it? He reportedly was full of doubts. Sixto’s mother and sister called some friends and set up a meeting for the following night. Confused and dubious about his capacity to establish contact, Sixto again carried out relaxation exercises to prepare himself for possible communications with extraterrestrials.
THE CHANNELED ENTITY WAS PUT TO A TEST
The following night with mostly young people present, Sixto’s automatic writing (aka psychography) spelled out another message from Oxalc. The alleged ET proposed to prove that the automatic writing was not just a product of Sixto’s imagination. Oxalc reportedly suggested that he be given a series of questions from the audience. At first Sixto’s friends asked them verbally, with Sixto giving the answers via automatic writing. Later the questions were reportedly posed to Oxalc via telepathy. As the UFO Library account stated, to everyone’s amazement each question was answered correctly! One skeptic even reportedly asked Oxalc, via Sixto, to name the author and title of the book that she was reading. In addition, she requested that Oxalt reveal the page that she was currently on. The alleged extraterrestrial, communicating through Sixto, not only replied correctly, but also accurately described what her opinion was of the book.
To prove that the source of communication was indeed extraterrestrial, it was suggested that Oxalc should give them a time and place where a physical group encounter might take place. The channeled reply set the time as 9 p.m. February 7, 1974. The location was out in the desert, some 60 km south of Lima. It was a place known as Chilca. On the appointed night, a silvery light appeared over a nearby hill. At first, the group of young people reportedly thought it the moon. By 9 p.m., it became apparent that this was a disc shaped UFO. The object flew towards them. Then a shaft of light shot out from the craft illuminating the ground where the witnesses stood.
FLYING SAUCER OVERHEAD
According to the account in the UFO Library Magazine, the UFO appeared to be shaped like a hamburger with a metallic skin. It silently hovered 80 feet overhead. On the upper section of the craft the young people reportedly could see six windows. Sixto’s friends were hardly prepared for this momentous occasion. They completely panicked. Sixto, via automatic writing, was told that they would have to learn to control their emotions before further contact could be achieved. The UFO hovered over them for 15 minutes and then started to spin. It suddenly flew away to the west towards the Pacific Ocean and was gone. Thus began the initial encounters of what would soon become an international network of contactees. Although the initial interactions took place in Peru, their network spread throughout Latin America, and via emigration of Rama activists, to far flung corners of the world.
INTERNATIONAL CONTACT NETWORK
Learning these details, I was immediately struck by the similarities between CE-5 Initiative and Rama. They both took an overwhelming positive view of human-ET interactions. It was and still is their collective hope that peaceful contact will issue forth a new era of enlightened human development. For both groups the principal mode of communication between humans and the alleged ETs is consciousness/mind, i.e., telepathy. Both groups use meditation or relaxation techniques to enhance a consciousness link during attempts at making contact. And most importantly the networks were primarily founded on the contact experiences of one young contactee. For Rama it was Sixto Paz Wells, for CSETI, Dr. Steven Greer. There were many philosophical, cultural and organizational differences between the two groups, but their shared features in my opinion reveal the handiwork of an advanced non-human intelligence that is determined to interact with humanity.
INTENSE MENTAL PREPARATION FOR CONTACT
Following that poorly prepared first encounter in the Peruvian desert, Sixto and his supporters intensively practiced meditation to overcome their fears. According to the magazine narrative, thy approached contact work in a serious, almost reverent style. The next psychographic (automatic writing) communication contained an important warning. Sixto was told that he should not try to convince others outside of his small team, of the reality of their experience. This prohibition was applied especially to family members. Apparently Sixto chose to ignore the warning and insisted that his father Paz Garcia should be allowed to participate in an upcoming planned or programed encounter (encuentro programado in Spanish). In consultation with the alleged ETs, it was agreed that only Sixto’s father, along with the original group of young people would be permitted to have contact during the next outing.
IN CHLCA, A PARTY TURNS INTO PANIC
On February 14, 1974 at 6:45 PM, Sixto and his young supporters eagerly awaited contact on a mountaintop in the Chilca region near Lima. His father had told them that he would meet up with the group later. Soon a large 150-meter craft approached in the sky, but instead of just their father being present, several vehicles appeared moving down a mountain road near their site. Sixto and his brother, Carlos rushed to investigate. To their dismay and in violation of the agreed plan, they discovered that their father had invited some of his friends to join them in the desert. These individuals were now actively conducting their own contact efforts in a party like atmosphere. Some individuals were clearly intoxicated having brought several cases of beer. Others were reportedly attempting to make contact by holding hands and using a trance medium approach. Soon two small UFOs descended upon the group of partiers. Once again panic ensued. This time the terrified merrymakers knocked over tables and chairs while charging into their tents and cars to hide. Reportedly for Sixto, it was a humiliating disaster. The huge craft that they had first sighted in the distance slowly flew over the group at a height of less than 50 meters. After this incident, Paz Garcia’s friends were allegedly in a state of shock.
IMPOSING HUMAN PRIORITIES NOT A SUCCESSFUL STRATEGY
The fiasco however was highly instructive for the young Peruvian contact workers. Instead of blaming Sixto’s father, they looked into themselves. Sixto’s group attempted to understand how perhaps their own faults had contributed to the chaos at Chilca. They had attempted to impose on the ETs their human priorities, their need to convince others, despite being cautioned against such a course by their alleged extraterrestrial contact. Sixto’s team continued their spiritual work and chose to consider the ETs as friends and even called them “hermanos mayores,”(elder brothers) or guides. In preparation for more contact, Sixto’s team was instructed to modify their diet with an emphasis on fruits and vegetables, eliminating all meat. The contact team was to be limited to no more than seven individuals, the original group. On a cloudless night during the first week of July 1974, they again drove out into the Chilca desert. Their destination was a place called “La Mina,” (the mine). It was some twenty minutes walking distance from their jumping off point.
While slowly trudging along in the sand, Sixto somehow became separated from his companions in the darkness. After what seemed like only a few minutes, he suddenly found himself at La Mina. He reportedly coldn’t understand how he had arrived so quickly. Sixto saw a strange luminescence in the distance. Thinking that it might be his friends’ lantern, he walked towards it. As he approached, the eerie light took the form of a half moon. As he closed in, suddenly the figure of a man with his arm raised came out of the light. Frightened and confused Sixto tried to run, but a strange paralysis overtook him.
INTER-DIMENSIONAL PORTAL AWAITED SIXTO
Telepathically he received the simple command, “Come!” Controlling his fear, he stepped into the light. Sixto reportedly experienced vertigo and nausea. His forehead and neck were gripped by a strong pressure. Heat flowed through his entire body that suddenly felt much lighter. Engulfed in brilliant light he was however able to see before him the very extraterrestrial being that he had envisioned the previous January.
According to Sixto, Oxalc was tall, about 6 feet 2 inches in height, with oriental features. He had whitish-blond thin hair, which reportedly flowed down to his broad shoulders. The ET explained to him that they had entered an inter-dimensional portal where their atomic structure was converted to light energy and thereby could be transported rapidly over enormous distances.
A UTOPIA IN AN ET BASE ON A MOON OF JUPITER
Sixto reportedly emerged from the portal and found that he was no longer in the Peruvian desert. Instead he could see mountains in the distance that cradled a city composed of transparent domes and igloo like structures. They were on “Morlen”, allegedly the ET name for Ganymede, a moon of Jupiter. Oxalc oriented his visitor to the situation. Sixto was told that this base had been established as a mining colony thousands of years ago. Their civilization allegedly hailed from the star systems known to us as Betelgeuse and Rigel of the constellation Orion. The atmosphere had been supposedly modified to allow them to move around without space suits. A type of solar energy was supplied as well to allow trees and vegetables to grow in the many valleys that were colonized.
A council of respected elders working for “The Great Confederation of Stars” ruled Morlen. Their goal was to give generous assistance to all worlds in evolution. In this idyllic setting, Sixto was told that individual colonists could experience personal growth without “prejudice or vice.” This ET civilization was not only technologically advanced, but according to Oxalc had achieved an advanced state of spiritual development.
Sixto was reportedly given a description of life on Morlen. The colonists all worked about 4 hours per day. Supply houses allegedly took the place of stores. People simply took what they wanted. There was no mention of money. Sixto was told that their food was composed of plant extracts that had little taste but met all bodily needs. Reportedly there were close to a million people living there dispersed into a few cities.
SIXTO WAS SHOWN IMAGES FROM HIS PAST AND FUTURE
At the end of his tour, Sixto was taken to a place where he allegedly was able to view images from his past drawn from his own memory. He witnessed a very special event that had occurred in 1966. While walking to school, he had seen a circular shadow on the ground, presumably made by an ET craft. A wave of heat and a strange sound frightened him; instead of fleeing he had suddenly become paralyzed.
Sixto recalled being shown images that were supposed to reflect his future as well. In these, he allegedly played a leadership role in a worldwide contact movement. He saw himself appearing on television, giving newspaper interviews and experiencing the emotional turmoil that comes from being a leader. In that future he allegedly would face heavy responsibilities, and experience great fellowship as well as betrayal.
In parting Oxalc reassured Sixto that he would only retain those memories that would support him in his future mission. With tears in his eyes, Sixto envisioned a bright and positive future for humanity. Feeling exhausted and peaceful at the same time, Sixto reentered the inter-dimensional portal and found himself back in the Peruvian desert at La Mina. He reported to his companions not knowing how long he had been on Morlen, and it seemed much longer than the fifteen minutes that had elapsed on Earth.
VEGETARIANISM AND MENTAL EXERCISES PREPARED THEM FOR MORE CONTACT
His friends questioned him about the strange light that they had seen; they wanted to know where he had been. Sixto told them that they too would have a similar experience in 2 weeks and that they must prepare themselves by meditating, eating a vegetarian diet and by doing certain prescribed “concentration” exercises. Two weeks later, Sixto and his team returned to the designated contact site at La Mina. A banana shaped UFO was seen and seven youths entered the inter-dimensional portal. They felt a kind of weightlessness and found themselves in an enormous auditorium. They were led to believe that this was the meeting place of an interstellar council known as “the Twenty-four Elders.” The ceiling reportedly was a colossal cupola covered with symbols that included the Star of David and an image of a trident. On both sides of the hall were ideograms that appeared similar to Chinese writing. Seated in the council chairs were an assortment of beings, many of who appeared to be non-human.
The Elders stood one by one and reportedly communicated to Sixto’s group telepathically on philosophical themes. These included the “ETs’” concept of God, what death is and their unfolding plan to create a “new humanity” on Earth. Sixto and his followers were instructed to carry out a mission under the title of “Rama”, meaning Sun on Earth. They were supposed to be teachers, who if sufficiently dedicated, would help prepare humanity for a dramatic spiritual transformation. The ongoing communication with the extraterrestrials was to continue as it had started via automatic writing. With this description the UFO Library Magazine’s article ended.
The initial Peruvian group expanded its numbers in order to meet the enormous challenge of their “mission.” Latin American and European press coverage served to attract new activists that created an international network of contactees. During the initial years Sixto Paz Wells was the most prominent participant. As the years passed, Rama was rife with internal battles, but despite these challenges the contact work has continued.
SIXTO PAZ WELLS’ ROLE DIMINISHED
During the 1990s, New Age media coverage continued to focus on Sixto. However according Rama activists, who quietly were organizing at the grassroots level, his importance diminished. For a number of years he reportedly ceased being a “good antennae” in terms of receiving accurate messages. Other leaders, who operated outside of the media glare, continued to attract ET craft to the joy and wonderment of new followers. As a North American representative of the network that I like call somewhat whimsically “the contact underground”, I have been privileged to do fieldwork with Rama on a handful of occasions. For twenty years starting in the 1990s, I kept Rama informed of the ongoing efforts of our North American contact teams. I have encouraged the next generation of English speaking contact workers to do fieldwork with Rama, now called Rahma. This is now a regular occurrence. I feel gratitude for having been given the opportunity to have serve in liaison with the Latin American Rama network.
To learn more about Mission Rama click on the links below.
In 1990, leaders of the Peruvian contact network Mission Rama travelled deep into the Peruvian Jungle where a historic encounter occurred at a remote location called “Paititi.” The journey involved considerable danger. The Rama contact workers hiked through jungle full of poisonous plants, snakes and insects. They crossed alligator infested rivers and finally arrived at an alien base where they reportedly were taken aboard an ET craft via a blue tractor beam.
https://contactunderground.wordpress.com/2022/01/21/ramas-mission-to-paititi/?fbclid=IwAR2nD4_3Aej297gspmb6rWrvkWyFwQP_zFc2KwhKg26EiiG8F6ryK1rIpEQ
In the article linked below I describe how United Airlines 747 pilot Captain Joe Vallejo served as liaison between Mission Rama and our CE-5 contact team. I discuss security issues in the context of Rama's profoundly spiritual approach to contact.
https://contactunderground.wordpress.com/2022/06/02/the-north-and-south-american-contact-networks-meet/
I describe Joe Vallejo's amazing encounter in August of 1994 when a Rama team opened a dimensional portal in Northern California called a Xendra.
https://contactunderground.wordpress.com/2022/02/25/xendra-inter-dimensional-portal-opened-at-rama-contact-site-called-shasta/
About the author: Joseph Burkes MD is a board-certified internal medicine physician and is licensed to practice in California. He retired from the Southern California Permanente Medical Group after thirty years of service in 2008.
Dr. Burkes volunteered as a Working Group Coordinator for the Close Encounters of the Fifth Kind-5 Initiative from 1992 till 1998. He has continued to study the flying saucer phenomenon working with the Mutual UFO Network, MUFON, the Peruvian based contact network now called Rahma, and as a medical consultant for the Foundation for Research into ET & Extraordinary Experiences, (FREE).
Joseph Burkes MD is co-author of the book “Paths to Contact” edited by Jeff Becker. With researcher Preston Dennett he co-authored a chapter on UAP associated medical healings in FREE’s compendium “Beyond UFOs” edited by Reinerio Hernandez. In Volume 2 of Rey Hernandez’ most recent anthology “A Greater Reality” , he is the author of the chapter titled “Human Initiated Contact: the Consciousness Connection and the Virtual Experience Model.”
Comments:
On a social media page, a commenter asked about the Rama practice of vegetarianism with the understanding that contact networks from other parts of the world might have similar successes by adopting Rama’s protocols. Here is my response:
“Thank you for the question concerning the role of vegetarianism as practiced by Rama and the value of channeled material. Rama now called Rahma was, and still is a project between advanced non-human intelligences and spiritually oriented contact activists from primarily Latin America. The methods used to set up this kind of programed long-term liaison don't necessarily apply to other contact networks within different cultures.
Another question was how to make sense out of channeled material.
Joseph Burkes MD: I suggest that you look at the work of John Keel with a critical eye when it comes to flying saucer cults. UAP intelligences and other NHI from what we might call "other dimensions" or "non-material realms" often don't make sense because they are not always meant to make sense. Some accurate predictions about the future can entice experiencers. Following this "the others" sometimes receive a blank check from UFO groups that become cults. Then the "fun" begins, and they put into the mix of accurate information that we receive, the most outrageous baloney, and unfortunately many people eagerly gobble up this tainted material as if it were the “truth." With this caution, I should add there is a substantial number of channeled communications that warrant serious consideration. I am impressed with “A Primer of the Zeta Race” by William Treurniet and Paul Hamden as well the “Ra” material.
Keel was an atheist. He had little use for the spiritual development that is associated with contact. The FREE data shows that for many experiencers, contact involves a radical transformation of consciousness. Contact as described by over 4000 responders often triggers a change in world view that supports environmental protection, altruism, less materialistic attitudes and behaviors. The role of flying saucers may not be to teach us merely the existence of extraterrestrials, but instead to facilitate an expansion of consciousness that will allow us to avoid the destruction of Earth civilization.
John Mack MD chose this as one of the central themes of his analysis of so-called "abductees." Although I don’t particularly like my former colleague’s methods involving hypnosis, I admire his courage to delve into this subject with compassion and social responsibility. In my judgment, this approach has allowed him to reveal a central truth about our interactions with UAP intelligences. Unless humanity experiences a radical expansion of its collective consciousness, one which increases our sense of protectiveness for the planet that sustains us, humanity will not take the necessary steps to control global warming.
Nothing short of such a radical spiritual change will prevent the unnecessary deaths of hundreds of millions of people from starvation and wars that will be fought over dwindling material resources. In my opinion, only a social movement, linking contact with the need for world peace based on social and environmental justice, will humanity take the necessary steps to avoid a kind of barbarism that will result from billions of us starving and senselessly fighting among ourselves because we were so stupid and selfish to see a better path.
Another commenter asked, “Did Dr Greer get much of his contact protocol from Rama? It has a lot of similarities.”
Joseph Burkes MD: As far as I know during the five years 1992 to 97, when I worked closely with him, Dr. Greer never mentioned Rama, with one exception. This was when Rama’s approach to fieldwork was described he stated, “If they knew what they were doing they would not have to eat vegetarian food and meditate for several days before going to the field."
Once a high-level Rama leader was in the audience of one of Dr. Greer's talks. His name is Dr. Fernando Limaco. He is a retired oral surgeon who in 1990 had accompanied Sixto Paz Wells to Paititi, a location deep in the remote rainforest. With Sixto and several others, they reportedly had an onboard experience. After his lecture, the CSETI Director politely greeted Dr. Limaco but expressed no interest in the Rama mission.
In my opinion “UFO Intel” brought Dr. Greer to his assignment along parallel lines to what Rama was tasked to accomplish. So, in conclusion, Dr. Greer did not get his contact protocol from Rama. I suspect that someday there will be thousands of Prime Contactees all over the planet that will receive similar guidance from UFO Intel and will build contact networks of contact workers. Some of these independent activists have been told not to associate with Dr. Greer for security purposes I assume. Dr. Greer's association with the CIA and Naval Intelligence is frightening to people from Latin America I suspect. In third world countries both the US and the former USSR's intelligence services and those of their allies have been responsible for the deaths of thousands of innocents
Joseph Burkes MD: The entire Rama (now Rahma) cosmology has a kind of certainty in terms of what is going on that can be very attractive. I think of it more as a brilliantly created cover story that UFO intelligences push forward when dealing with a violent and self-destructive race of beings. It is a message of hope and ultimately might result in the liberation of humanity. In my judgment this can only occur if choose to follow their advice and spiritually evolve.
There are terrible times coming to this planet and I am convinced that we are getting limited assistance from NHI (non-human intelligence). It seems likely that the rise of authoritarian regimes around the world, and the strengthening of existing ones serving the needs of oligarchs, makes any responsible action to blunt global warming impossible. The scientists with each passing decade have been underestimating the destructiveness of global warming. The positive feedback loops are manifesting in ways that the conservative scientific establishment has had difficulty predicting. And those few that do are being ignored as “alarmists.” In my judgment there is likely going to be a major die-out in the next 100 years. Rising oceans, desertification, floods, and other results of human induced global warming will likely cause famine, more wars and even nuclear ones as starving nations fight over limited resources.
So, if the so-called ETs have access to non-polluting energy sources, then why not give them to us? The obvious answer for me is that we would immediately use such awesome power to slaughter one another more efficiently. Following this rather unpopular form of logic, only a world peace based on social justice and promoting strict environmental policies would induce a "higher intelligence agency" to download into our technological culture this propulsion secret of the saucers.
Champion remote viewer Joe McMoneagle in his "Ultimate Time Machine" foresaw an Earth in the year 3000 with only about 700 hundred million living on her. They had world peace, strict environmental controls and limited cultural and economic exchange with several ETs civilizations. It is a beautifully hopeful vision that our civilization will not only survive the dark days before us, but we might even thrive.
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When I first spoke to Rama activists in 1993 I was told that their group had facilitated at total of over 25,000 individual human encounters with non-human intelligence of a presumed extraterrestrial nature, the type of experience that Dr. Greer decades later designated as “CE-5s,” Close Encounter of the Fifth Kind.
SIXTO PAZ WELLS WAS ONE OF MANY PROMINENT CONTACT ACTIVISTS
Prior to traveling to the APHA meeting in San Francisco, I had read several magazine articles outlining the exploits of Rama. Although the stories focused on Sixto Paz Wells’ leadership role, I was soon to learn that Rama’s continuing success relied on the efforts of scores of talented Latin American contactees from many countries. Most of them were recruited into the Rama contact network as young people in their 20s and early 30s. Rama leaders were not only well versed in advanced meditation techniques, but also possessed impressive psychic abilities.
THOUSANDS OF HUMAN INITIATED CONTACT EXPERIENCES
During the mid 1970s many published accounts in the Spanish language media served to promote Mission Rama’s campaign across Latin America. Through emigration of Rama activists to Europe and North America, their project spread around the world. Given this international dimension to their work going on for many decades, I strongly suspect that the 1993 figure of 25,000 encounters would now be a gross underestimate of their track record. A more accurate current figure would be in the hundreds of thousands of individual human encounters with extraterrestrial intelligence.
BACKGROUND IN SOLIDARITY WORK IN LATIN AMERICA
Throughout my youth I had an interest in Latin American affairs. I grew up in a Puerto Rican neighborhood in Manhattan and learned Spanish in high school. Later in no small part due to the influence of my leftist mother, I did international solidarity work with Latin American peace and social justice movements during the 1960s and 1970s.
When I was 19 years old I spent 2 months in Mexico and Guatemala. During that year the Mexican student movement was on the defensive and was still reeling from the massacre in Mexico City that occurred during the 1968 Olympics. In one bloody encounter, hundreds of anti-government demonstrators were gunned down by the Mexican military at Tlaltelolco, in the Plaza of the Three Cultures. Given my participation in the civil rights and anti-Vietnam War student movements back at home, I was very sympathetic to the leftwing sentiments of Latin American youth.
My background in Latin American solidarity activities and contact work made me eager to meet a Peruvian leader of Rama while visiting in San Francisco. For 20 years I called him Dr. Ricardo, a pseudonym. In 2014 he gave me permission to finally use his true name, Dr. Fernando Limaco. He is a retired dental surgeon and back in 1993 he agreed to stop by the CSETI booth that I had rented at the American Public Health Association’s annual meeting. Given the audacity of setting up a UFO table at a large health professional meeting, I anticipated that he might decline the offer. I was pleasantly surprised when Dr. Limaco agreed to join me.
MY COLLEAGUE’S STRIKING PHYSICAL APPEARANCE.
I shall never forget meeting Fernando for the first time. Short, robust, with copper colored skin, he was the very image of the indigenous people of the Andes. His dark eyes were set deep into his face. When he spoke his eyes shinned with a passionate intensity. I had no doubt that the individual standing before me possessed enormous physical strength and personal determination. We spent the afternoon at the booth chatting in Spanish and English. My new friend witnessed me “working the crowd,” drawing health professionals over to see UFO videos and passing out CSETI literature. I also met with several other members of RAMA that impressed me with their idealism and dedication to the cause of peaceful contacts with non-human intelligence of a presumed ET nature.
INTERNATIONAL UFO LIBRARY MAGAZINE ARTICLE CHRONICLED RAMA’S BEGINNING
I gave Fernando and his friends a photocopy of an article about Mission Rama that was published in a past issue of the “International UFO Library Magazine.” The journal ceased started publishing in 1992. I did not have the original magazine in which article had been appeared. The account that follows is based on that printed material. It displayed no author or publication date on title page. My new Rama friends told me after reading the article that the author was Yolanda Marcino, who according to them at one time was the “United States Rama President.” In addition, they vouched for the narrative’s accuracy. It corresponded to other written accounts about Sixto Paz Wells and correctly reflected the early history of their contact network.
Dr. Limaco was not in Rama during the early years but became more active after he emigrated to the US during the late 1980s. He was forced to do so after armed guerrillas attempted to kidnap his daughter from their home. This reportedly was done to many middle-class families, not for necessarily political purposes but merely to raise money for a violent campaign against the Peruvian government. Dr. Fernando Limaco had accompanied Sixto Paz Wells on an arduous journey deep into the Andes jungle in 1990. There they reportedly met with the ETs in a remote district called Paititi.
The following account of how Rama contact network was established is based on an International UFO Library Magazine article that I received from a friend. The magazine was a low circulation publication that printed a small number of issues around 1990 to 1992. The Mission Rama article did not have a publication date or an author under the title. Internet searches that I conducted over the years failed locate a copy of the magazine that contains the article about Mission Rama. Raphael Zurita, a Rama friend of Dr Limaco told me that the author was …. She was a president of the Rama organization in the USA during the late 1980s and early 1990s. Several Mission Rama activists told me that the article was an accurate portrayal of the history of Rama group.
My aim is to inform readers about a little known but important piece of contact network history. Few articles and even fewer books have been published in English describing the important activities of Mission Rama. In my opinion, their decades of dedicated work have had a on major impact in Spanish speaking countries when it comes to human initiated contact with UAP intelligence. Their activists in the USA continue to lead groups of contact workers with an annual fieldwork investigation at Mount Shasta every August.
LIMA PERU JANUARY 1974
In 1974 Sixto Paz Wells was a first-year university student in Lima. His father Carlos Paz Garcia had a long-standing interest in the paranormal and metaphysics and was a participant at meetings where the possibility of telepathic communication with extraterrestrials was discussed. His son Sixto was also interested in this subject and was an avid practitioner of Yoga. He attended a conference with his father where telepathic exercises designed to contact ETs were described. After the meeting, Sixto meditated, attempting to serve as a kind of human “antenna” hoping to receive a telepathic message from “los extraterrestres” (ETs).
FIRST COMMUNICATIONS VIA AUTOMATIC WRITING
On January 22, 1974, while at home with his mother and sister, Sixto attempted the technique of automatic writing. First, he meditated. Holding a pen, his hand moved across a piece of paper. It was just scribbling at first. According to Sixto, his hand then moved by a consciousness other than his own. The message identified its source as an “extraterrestrial.” That being reportedly called himself “Oxalc.” Furthermore, this “ET” claimed that he was communicating from distant extraterrestrial base located on “Morlen,” a moon of Jupiter that we know as Ganymede. Sixto reported that in his mind’s eye he saw a middle-aged man sitting at a white desk with his hands on his temples.
Had Sixto really made contact by just asking for it? He reportedly was full of doubts. Sixto’s mother and sister called some friends and set up a meeting for the following night. Confused and dubious about his capacity to establish contact, Sixto again carried out relaxation exercises to prepare himself for possible communications with extraterrestrials.
THE CHANNELED ENTITY WAS PUT TO A TEST
The following night with mostly young people present, Sixto’s automatic writing (aka psychography) spelled out another message from Oxalc. The alleged ET proposed to prove that the automatic writing was not just a product of Sixto’s imagination. Oxalc reportedly suggested that he be given a series of questions from the audience. At first Sixto’s friends asked them verbally, with Sixto giving the answers via automatic writing. Later the questions were reportedly posed to Oxalc via telepathy. As the UFO Library account stated, to everyone’s amazement each question was answered correctly! One skeptic even reportedly asked Oxalc, via Sixto, to name the author and title of the book that she was reading. In addition, she requested that Oxalt reveal the page that she was currently on. The alleged extraterrestrial, communicating through Sixto, not only replied correctly, but also accurately described what her opinion was of the book.
To prove that the source of communication was indeed extraterrestrial, it was suggested that Oxalc should give them a time and place where a physical group encounter might take place. The channeled reply set the time as 9 p.m. February 7, 1974. The location was out in the desert, some 60 km south of Lima. It was a place known as Chilca. On the appointed night, a silvery light appeared over a nearby hill. At first, the group of young people reportedly thought it the moon. By 9 p.m., it became apparent that this was a disc shaped UFO. The object flew towards them. Then a shaft of light shot out from the craft illuminating the ground where the witnesses stood.
FLYING SAUCER OVERHEAD
According to the account in the UFO Library Magazine, the UFO appeared to be shaped like a hamburger with a metallic skin. It silently hovered 80 feet overhead. On the upper section of the craft the young people reportedly could see six windows. Sixto’s friends were hardly prepared for this momentous occasion. They completely panicked. Sixto, via automatic writing, was told that they would have to learn to control their emotions before further contact could be achieved. The UFO hovered over them for 15 minutes and then started to spin. It suddenly flew away to the west towards the Pacific Ocean and was gone. Thus began the initial encounters of what would soon become an international network of contactees. Although the initial interactions took place in Peru, their network spread throughout Latin America, and via emigration of Rama activists, to far flung corners of the world.
INTERNATIONAL CONTACT NETWORK
Learning these details, I was immediately struck by the similarities between CE-5 Initiative and Rama. They both took an overwhelming positive view of human-ET interactions. It was and still is their collective hope that peaceful contact will issue forth a new era of enlightened human development. For both groups the principal mode of communication between humans and the alleged ETs is consciousness/mind, i.e., telepathy. Both groups use meditation or relaxation techniques to enhance a consciousness link during attempts at making contact. And most importantly the networks were primarily founded on the contact experiences of one young contactee. For Rama it was Sixto Paz Wells, for CSETI, Dr. Steven Greer. There were many philosophical, cultural and organizational differences between the two groups, but their shared features in my opinion reveal the handiwork of an advanced non-human intelligence that is determined to interact with humanity.
INTENSE MENTAL PREPARATION FOR CONTACT
Following that poorly prepared first encounter in the Peruvian desert, Sixto and his supporters intensively practiced meditation to overcome their fears. According to the magazine narrative, thy approached contact work in a serious, almost reverent style. The next psychographic (automatic writing) communication contained an important warning. Sixto was told that he should not try to convince others outside of his small team, of the reality of their experience. This prohibition was applied especially to family members. Apparently Sixto chose to ignore the warning and insisted that his father Paz Garcia should be allowed to participate in an upcoming planned or programed encounter (encuentro programado in Spanish). In consultation with the alleged ETs, it was agreed that only Sixto’s father, along with the original group of young people would be permitted to have contact during the next outing.
IN CHLCA, A PARTY TURNS INTO PANIC
On February 14, 1974 at 6:45 PM, Sixto and his young supporters eagerly awaited contact on a mountaintop in the Chilca region near Lima. His father had told them that he would meet up with the group later. Soon a large 150-meter craft approached in the sky, but instead of just their father being present, several vehicles appeared moving down a mountain road near their site. Sixto and his brother, Carlos rushed to investigate. To their dismay and in violation of the agreed plan, they discovered that their father had invited some of his friends to join them in the desert. These individuals were now actively conducting their own contact efforts in a party like atmosphere. Some individuals were clearly intoxicated having brought several cases of beer. Others were reportedly attempting to make contact by holding hands and using a trance medium approach. Soon two small UFOs descended upon the group of partiers. Once again panic ensued. This time the terrified merrymakers knocked over tables and chairs while charging into their tents and cars to hide. Reportedly for Sixto, it was a humiliating disaster. The huge craft that they had first sighted in the distance slowly flew over the group at a height of less than 50 meters. After this incident, Paz Garcia’s friends were allegedly in a state of shock.
IMPOSING HUMAN PRIORITIES NOT A SUCCESSFUL STRATEGY
The fiasco however was highly instructive for the young Peruvian contact workers. Instead of blaming Sixto’s father, they looked into themselves. Sixto’s group attempted to understand how perhaps their own faults had contributed to the chaos at Chilca. They had attempted to impose on the ETs their human priorities, their need to convince others, despite being cautioned against such a course by their alleged extraterrestrial contact. Sixto’s team continued their spiritual work and chose to consider the ETs as friends and even called them “hermanos mayores,”(elder brothers) or guides. In preparation for more contact, Sixto’s team was instructed to modify their diet with an emphasis on fruits and vegetables, eliminating all meat. The contact team was to be limited to no more than seven individuals, the original group. On a cloudless night during the first week of July 1974, they again drove out into the Chilca desert. Their destination was a place called “La Mina,” (the mine). It was some twenty minutes walking distance from their jumping off point.
While slowly trudging along in the sand, Sixto somehow became separated from his companions in the darkness. After what seemed like only a few minutes, he suddenly found himself at La Mina. He reportedly coldn’t understand how he had arrived so quickly. Sixto saw a strange luminescence in the distance. Thinking that it might be his friends’ lantern, he walked towards it. As he approached, the eerie light took the form of a half moon. As he closed in, suddenly the figure of a man with his arm raised came out of the light. Frightened and confused Sixto tried to run, but a strange paralysis overtook him.
INTER-DIMENSIONAL PORTAL AWAITED SIXTO
Telepathically he received the simple command, “Come!” Controlling his fear, he stepped into the light. Sixto reportedly experienced vertigo and nausea. His forehead and neck were gripped by a strong pressure. Heat flowed through his entire body that suddenly felt much lighter. Engulfed in brilliant light he was however able to see before him the very extraterrestrial being that he had envisioned the previous January.
According to Sixto, Oxalc was tall, about 6 feet 2 inches in height, with oriental features. He had whitish-blond thin hair, which reportedly flowed down to his broad shoulders. The ET explained to him that they had entered an inter-dimensional portal where their atomic structure was converted to light energy and thereby could be transported rapidly over enormous distances.
A UTOPIA IN AN ET BASE ON A MOON OF JUPITER
Sixto reportedly emerged from the portal and found that he was no longer in the Peruvian desert. Instead he could see mountains in the distance that cradled a city composed of transparent domes and igloo like structures. They were on “Morlen”, allegedly the ET name for Ganymede, a moon of Jupiter. Oxalc oriented his visitor to the situation. Sixto was told that this base had been established as a mining colony thousands of years ago. Their civilization allegedly hailed from the star systems known to us as Betelgeuse and Rigel of the constellation Orion. The atmosphere had been supposedly modified to allow them to move around without space suits. A type of solar energy was supplied as well to allow trees and vegetables to grow in the many valleys that were colonized.
A council of respected elders working for “The Great Confederation of Stars” ruled Morlen. Their goal was to give generous assistance to all worlds in evolution. In this idyllic setting, Sixto was told that individual colonists could experience personal growth without “prejudice or vice.” This ET civilization was not only technologically advanced, but according to Oxalc had achieved an advanced state of spiritual development.
Sixto was reportedly given a description of life on Morlen. The colonists all worked about 4 hours per day. Supply houses allegedly took the place of stores. People simply took what they wanted. There was no mention of money. Sixto was told that their food was composed of plant extracts that had little taste but met all bodily needs. Reportedly there were close to a million people living there dispersed into a few cities.
SIXTO WAS SHOWN IMAGES FROM HIS PAST AND FUTURE
At the end of his tour, Sixto was taken to a place where he allegedly was able to view images from his past drawn from his own memory. He witnessed a very special event that had occurred in 1966. While walking to school, he had seen a circular shadow on the ground, presumably made by an ET craft. A wave of heat and a strange sound frightened him; instead of fleeing he had suddenly become paralyzed.
Sixto recalled being shown images that were supposed to reflect his future as well. In these, he allegedly played a leadership role in a worldwide contact movement. He saw himself appearing on television, giving newspaper interviews and experiencing the emotional turmoil that comes from being a leader. In that future he allegedly would face heavy responsibilities, and experience great fellowship as well as betrayal.
In parting Oxalc reassured Sixto that he would only retain those memories that would support him in his future mission. With tears in his eyes, Sixto envisioned a bright and positive future for humanity. Feeling exhausted and peaceful at the same time, Sixto reentered the inter-dimensional portal and found himself back in the Peruvian desert at La Mina. He reported to his companions not knowing how long he had been on Morlen, and it seemed much longer than the fifteen minutes that had elapsed on Earth.
VEGETARIANISM AND MENTAL EXERCISES PREPARED THEM FOR MORE CONTACT
His friends questioned him about the strange light that they had seen; they wanted to know where he had been. Sixto told them that they too would have a similar experience in 2 weeks and that they must prepare themselves by meditating, eating a vegetarian diet and by doing certain prescribed “concentration” exercises. Two weeks later, Sixto and his team returned to the designated contact site at La Mina. A banana shaped UFO was seen and seven youths entered the inter-dimensional portal. They felt a kind of weightlessness and found themselves in an enormous auditorium. They were led to believe that this was the meeting place of an interstellar council known as “the Twenty-four Elders.” The ceiling reportedly was a colossal cupola covered with symbols that included the Star of David and an image of a trident. On both sides of the hall were ideograms that appeared similar to Chinese writing. Seated in the council chairs were an assortment of beings, many of who appeared to be non-human.
The Elders stood one by one and reportedly communicated to Sixto’s group telepathically on philosophical themes. These included the “ETs’” concept of God, what death is and their unfolding plan to create a “new humanity” on Earth. Sixto and his followers were instructed to carry out a mission under the title of “Rama”, meaning Sun on Earth. They were supposed to be teachers, who if sufficiently dedicated, would help prepare humanity for a dramatic spiritual transformation. The ongoing communication with the extraterrestrials was to continue as it had started via automatic writing. With this description the UFO Library Magazine’s article ended.
The initial Peruvian group expanded its numbers in order to meet the enormous challenge of their “mission.” Latin American and European press coverage served to attract new activists that created an international network of contactees. During the initial years Sixto Paz Wells was the most prominent participant. As the years passed, Rama was rife with internal battles, but despite these challenges the contact work has continued.
SIXTO PAZ WELLS’ ROLE DIMINISHED
During the 1990s, New Age media coverage continued to focus on Sixto. However according Rama activists, who quietly were organizing at the grassroots level, his importance diminished. For a number of years he reportedly ceased being a “good antennae” in terms of receiving accurate messages. Other leaders, who operated outside of the media glare, continued to attract ET craft to the joy and wonderment of new followers. As a North American representative of the network that I like call somewhat whimsically “the contact underground”, I have been privileged to do fieldwork with Rama on a handful of occasions. For twenty years starting in the 1990s, I kept Rama informed of the ongoing efforts of our North American contact teams. I have encouraged the next generation of English speaking contact workers to do fieldwork with Rama, now called Rahma. This is now a regular occurrence. I feel gratitude for having been given the opportunity to have serve in liaison with the Latin American Rama network.
To learn more about Mission Rama click on the links below.
In 1990, leaders of the Peruvian contact network Mission Rama travelled deep into the Peruvian Jungle where a historic encounter occurred at a remote location called “Paititi.” The journey involved considerable danger. The Rama contact workers hiked through jungle full of poisonous plants, snakes and insects. They crossed alligator infested rivers and finally arrived at an alien base where they reportedly were taken aboard an ET craft via a blue tractor beam.
https://contactunderground.wordpress.com/2022/01/21/ramas-mission-to-paititi/?fbclid=IwAR2nD4_3Aej297gspmb6rWrvkWyFwQP_zFc2KwhKg26EiiG8F6ryK1rIpEQ
In the article linked below I describe how United Airlines 747 pilot Captain Joe Vallejo served as liaison between Mission Rama and our CE-5 contact team. I discuss security issues in the context of Rama's profoundly spiritual approach to contact.
https://contactunderground.wordpress.com/2022/06/02/the-north-and-south-american-contact-networks-meet/
I describe Joe Vallejo's amazing encounter in August of 1994 when a Rama team opened a dimensional portal in Northern California called a Xendra.
https://contactunderground.wordpress.com/2022/02/25/xendra-inter-dimensional-portal-opened-at-rama-contact-site-called-shasta/
About the author: Joseph Burkes MD is a board-certified internal medicine physician and is licensed to practice in California. He retired from the Southern California Permanente Medical Group after thirty years of service in 2008.
Dr. Burkes volunteered as a Working Group Coordinator for the Close Encounters of the Fifth Kind-5 Initiative from 1992 till 1998. He has continued to study the flying saucer phenomenon working with the Mutual UFO Network, MUFON, the Peruvian based contact network now called Rahma, and as a medical consultant for the Foundation for Research into ET & Extraordinary Experiences, (FREE).
Joseph Burkes MD is co-author of the book “Paths to Contact” edited by Jeff Becker. With researcher Preston Dennett he co-authored a chapter on UAP associated medical healings in FREE’s compendium “Beyond UFOs” edited by Reinerio Hernandez. In Volume 2 of Rey Hernandez’ most recent anthology “A Greater Reality” , he is the author of the chapter titled “Human Initiated Contact: the Consciousness Connection and the Virtual Experience Model.”
Comments:
On a social media page, a commenter asked about the Rama practice of vegetarianism with the understanding that contact networks from other parts of the world might have similar successes by adopting Rama’s protocols. Here is my response:
“Thank you for the question concerning the role of vegetarianism as practiced by Rama and the value of channeled material. Rama now called Rahma was, and still is a project between advanced non-human intelligences and spiritually oriented contact activists from primarily Latin America. The methods used to set up this kind of programed long-term liaison don't necessarily apply to other contact networks within different cultures.
Another question was how to make sense out of channeled material.
Joseph Burkes MD: I suggest that you look at the work of John Keel with a critical eye when it comes to flying saucer cults. UAP intelligences and other NHI from what we might call "other dimensions" or "non-material realms" often don't make sense because they are not always meant to make sense. Some accurate predictions about the future can entice experiencers. Following this "the others" sometimes receive a blank check from UFO groups that become cults. Then the "fun" begins, and they put into the mix of accurate information that we receive, the most outrageous baloney, and unfortunately many people eagerly gobble up this tainted material as if it were the “truth." With this caution, I should add there is a substantial number of channeled communications that warrant serious consideration. I am impressed with “A Primer of the Zeta Race” by William Treurniet and Paul Hamden as well the “Ra” material.
Keel was an atheist. He had little use for the spiritual development that is associated with contact. The FREE data shows that for many experiencers, contact involves a radical transformation of consciousness. Contact as described by over 4000 responders often triggers a change in world view that supports environmental protection, altruism, less materialistic attitudes and behaviors. The role of flying saucers may not be to teach us merely the existence of extraterrestrials, but instead to facilitate an expansion of consciousness that will allow us to avoid the destruction of Earth civilization.
John Mack MD chose this as one of the central themes of his analysis of so-called "abductees." Although I don’t particularly like my former colleague’s methods involving hypnosis, I admire his courage to delve into this subject with compassion and social responsibility. In my judgment, this approach has allowed him to reveal a central truth about our interactions with UAP intelligences. Unless humanity experiences a radical expansion of its collective consciousness, one which increases our sense of protectiveness for the planet that sustains us, humanity will not take the necessary steps to control global warming.
Nothing short of such a radical spiritual change will prevent the unnecessary deaths of hundreds of millions of people from starvation and wars that will be fought over dwindling material resources. In my opinion, only a social movement, linking contact with the need for world peace based on social and environmental justice, will humanity take the necessary steps to avoid a kind of barbarism that will result from billions of us starving and senselessly fighting among ourselves because we were so stupid and selfish to see a better path.
Another commenter asked, “Did Dr Greer get much of his contact protocol from Rama? It has a lot of similarities.”
Joseph Burkes MD: As far as I know during the five years 1992 to 97, when I worked closely with him, Dr. Greer never mentioned Rama, with one exception. This was when Rama’s approach to fieldwork was described he stated, “If they knew what they were doing they would not have to eat vegetarian food and meditate for several days before going to the field."
Once a high-level Rama leader was in the audience of one of Dr. Greer's talks. His name is Dr. Fernando Limaco. He is a retired oral surgeon who in 1990 had accompanied Sixto Paz Wells to Paititi, a location deep in the remote rainforest. With Sixto and several others, they reportedly had an onboard experience. After his lecture, the CSETI Director politely greeted Dr. Limaco but expressed no interest in the Rama mission.
In my opinion “UFO Intel” brought Dr. Greer to his assignment along parallel lines to what Rama was tasked to accomplish. So, in conclusion, Dr. Greer did not get his contact protocol from Rama. I suspect that someday there will be thousands of Prime Contactees all over the planet that will receive similar guidance from UFO Intel and will build contact networks of contact workers. Some of these independent activists have been told not to associate with Dr. Greer for security purposes I assume. Dr. Greer's association with the CIA and Naval Intelligence is frightening to people from Latin America I suspect. In third world countries both the US and the former USSR's intelligence services and those of their allies have been responsible for the deaths of thousands of innocents
Joseph Burkes MD: The entire Rama (now Rahma) cosmology has a kind of certainty in terms of what is going on that can be very attractive. I think of it more as a brilliantly created cover story that UFO intelligences push forward when dealing with a violent and self-destructive race of beings. It is a message of hope and ultimately might result in the liberation of humanity. In my judgment this can only occur if choose to follow their advice and spiritually evolve.
There are terrible times coming to this planet and I am convinced that we are getting limited assistance from NHI (non-human intelligence). It seems likely that the rise of authoritarian regimes around the world, and the strengthening of existing ones serving the needs of oligarchs, makes any responsible action to blunt global warming impossible. The scientists with each passing decade have been underestimating the destructiveness of global warming. The positive feedback loops are manifesting in ways that the conservative scientific establishment has had difficulty predicting. And those few that do are being ignored as “alarmists.” In my judgment there is likely going to be a major die-out in the next 100 years. Rising oceans, desertification, floods, and other results of human induced global warming will likely cause famine, more wars and even nuclear ones as starving nations fight over limited resources.
So, if the so-called ETs have access to non-polluting energy sources, then why not give them to us? The obvious answer for me is that we would immediately use such awesome power to slaughter one another more efficiently. Following this rather unpopular form of logic, only a world peace based on social justice and promoting strict environmental policies would induce a "higher intelligence agency" to download into our technological culture this propulsion secret of the saucers.
Champion remote viewer Joe McMoneagle in his "Ultimate Time Machine" foresaw an Earth in the year 3000 with only about 700 hundred million living on her. They had world peace, strict environmental controls and limited cultural and economic exchange with several ETs civilizations. It is a beautifully hopeful vision that our civilization will not only survive the dark days before us, but we might even thrive.
2024.01.15 04:07 Contactunderground CONTACT NETWORK HISTORY PROJECT Mission Rama: One of the most important contactee network of the 20th Century Joseph Burkes MD 2009, edited 2024
In 1993, the American Public Health Association (APHA) held its annual meeting in San Francisco. I was particularly eager to go to the Bay Area because I had learned that a network of contactees known as Mission Rama had an active working group there. Rama was at that time an international organization of contact workers that was established in Lima, Peru in 1974. Rama’s initial activities involved the ET contacts of a young man by the name of Sixto Paz Wells.
When I first spoke to Rama activists in 1993 I was told that their group had facilitated at total of over 25,000 individual human encounters with non-human intelligence of a presumed extraterrestrial nature, the type of experience that Dr. Greer decades later designated as “CE-5s,” Close Encounter of the Fifth Kind.SIXTO PAZ WELLS WAS ONE OF MANY PROMINENT CONTACT ACTIVISTS
Prior to traveling to the APHA meeting in San Francisco, I had read several magazine articles outlining the exploits of Rama. Although the stories focused on Sixto Paz Wells’ leadership role, I was soon to learn that Rama’s continuing success relied on the efforts of scores of talented Latin American contactees from many countries. Most of them were recruited into the Rama contact network as young people in their 20s and early 30s. Rama leaders were not only well versed in advanced meditation techniques, but also possessed impressive psychic abilities.
THOUSANDS OF HUMAN INITIATED CONTACT EXPERIENCES
During the mid 1970s many published accounts in the Spanish language media served to promote Mission Rama’s campaign across Latin America. Through emigration of Rama activists to Europe and North America, their project spread around the world. Given this international dimension to their work going on for many decades, I strongly suspect that the 1993 figure of 25,000 encounters would now be a gross underestimate of their track record. A more accurate current figure would be in the hundreds of thousands of individual human encounters with extraterrestrial intelligence.
BACKGROUND IN SOLIDARITY WORK IN LATIN AMERICA
Throughout my youth I had an interest in Latin American affairs. I grew up in a Puerto Rican neighborhood in Manhattan and learned Spanish in high school. Later in no small part due to the influence of my leftist mother, I did international solidarity work with Latin American peace and social justice movements during the 1960s and 1970s.
When I was 19 years old I spent 2 months in Mexico and Guatemala. During that year the Mexican student movement was on the defensive and was still reeling from the massacre in Mexico City that occurred during the 1968 Olympics. In one bloody encounter, hundreds of anti-government demonstrators were gunned down by the Mexican military at Tlaltelolco, in the Plaza of the Three Cultures. Given my participation in the civil rights and anti-Vietnam War student movements back at home, I was very sympathetic to the leftwing sentiments of Latin American youth.
My background in Latin American solidarity activities and contact work made me eager to meet a Peruvian leader of Rama while visiting in San Francisco. For 20 years I called him Dr. Ricardo, a pseudonym. In 2014 he gave me permission to finally use his true name, Dr. Fernando Limaco. He is a retired dental surgeon and back in 1993 he agreed to stop by the CSETI booth that I had rented at the American Public Health Association’s annual meeting. Given the audacity of setting up a UFO table at a large health professional meeting, I anticipated that he might decline the offer. I was pleasantly surprised when Dr. Limaco agreed to join me.
MY COLLEAGUE’S STRIKING PHYSICAL APPEARANCE.
I shall never forget meeting Fernando for the first time. Short, robust, with copper colored skin, he was the very image of the indigenous people of the Andes. His dark eyes were set deep into his face. When he spoke his eyes shinned with a passionate intensity. I had no doubt that the individual standing before me possessed enormous physical strength and personal determination. We spent the afternoon at the booth chatting in Spanish and English. My new friend witnessed me “working the crowd,” drawing health professionals over to see UFO videos and passing out CSETI literature. I also met with several other members of RAMA that impressed me with their idealism and dedication to the cause of peaceful contacts with non-human intelligence of a presumed ET nature.
INTERNATIONAL UFO LIBRARY MAGAZINE ARTICLE CHRONICLED RAMA’S BEGINNING
I gave Fernando and his friends a photocopy of an article about Mission Rama that was published in a past issue of the “International UFO Library Magazine.” The journal ceased started publishing in 1992. I did not have the original magazine in which article had been appeared. The account that follows is based on that printed material. It displayed no author or publication date on title page. My new Rama friends told me after reading the article that the author was Yolanda Marcino, who according to them at one time was the “United States Rama President.” In addition, they vouched for the narrative’s accuracy. It corresponded to other written accounts about Sixto Paz Wells and correctly reflected the early history of their contact network.
Dr. Limaco was not in Rama during the early years but became more active after he emigrated to the US during the late 1980s. He was forced to do so after armed guerrillas attempted to kidnap his daughter from their home. This reportedly was done to many middle-class families, not for necessarily political purposes but merely to raise money for a violent campaign against the Peruvian government. Dr. Fernando Limaco had accompanied Sixto Paz Wells on an arduous journey deep into the Andes jungle in 1990. There they reportedly met with the ETs in a remote district called Paititi.
The following account of how Rama contact network was established is based on an International UFO Library Magazine article that I received from a friend. The magazine was a low circulation publication that printed a small number of issues around 1990 to 1992. The Mission Rama article did not have a publication date or an author under the title. Internet searches that I conducted over the years failed locate a copy of the magazine that contains the article about Mission Rama. Raphael Zurita, a Rama friend of Dr Limaco told me that the author was …. She was a president of the Rama organization in the USA during the late 1980s and early 1990s. Several Mission Rama activists told me that the article was an accurate portrayal of the history of Rama group.
My aim is to inform readers about a little known but important piece of contact network history. Few articles and even fewer books have been published in English describing the important activities of Mission Rama. In my opinion, their decades of dedicated work have had a on major impact in Spanish speaking countries when it comes to human initiated contact with UAP intelligence. Their activists in the USA continue to lead groups of contact workers with an annual fieldwork investigation at Mount Shasta every August.
LIMA PERU JANUARY 1974
In 1974 Sixto Paz Wells was a first-year university student in Lima. His father Carlos Paz Garcia had a long-standing interest in the paranormal and metaphysics and was a participant at meetings where the possibility of telepathic communication with extraterrestrials was discussed. His son Sixto was also interested in this subject and was an avid practitioner of Yoga. He attended a conference with his father where telepathic exercises designed to contact ETs were described. After the meeting, Sixto meditated, attempting to serve as a kind of human “antenna” hoping to receive a telepathic message from “los extraterrestres” (ETs).
FIRST COMMUNICATIONS VIA AUTOMATIC WRITING
On January 22, 1974, while at home with his mother and sister, Sixto attempted the technique of automatic writing. First, he meditated. Holding a pen, his hand moved across a piece of paper. It was just scribbling at first. According to Sixto, his hand then moved by a consciousness other than his own. The message identified its source as an “extraterrestrial.” That being reportedly called himself “Oxalc.” Furthermore, this “ET” claimed that he was communicating from distant extraterrestrial base located on “Morlen,” a moon of Jupiter that we know as Ganymede. Sixto reported that in his mind’s eye he saw a middle-aged man sitting at a white desk with his hands on his temples.
Had Sixto really made contact by just asking for it? He reportedly was full of doubts. Sixto’s mother and sister called some friends and set up a meeting for the following night. Confused and dubious about his capacity to establish contact, Sixto again carried out relaxation exercises to prepare himself for possible communications with extraterrestrials.
THE CHANNELED ENTITY WAS PUT TO A TEST
The following night with mostly young people present, Sixto’s automatic writing (aka psychography) spelled out another message from Oxalc. The alleged ET proposed to prove that the automatic writing was not just a product of Sixto’s imagination. Oxalc reportedly suggested that he be given a series of questions from the audience. At first Sixto’s friends asked them verbally, with Sixto giving the answers via automatic writing. Later the questions were reportedly posed to Oxalc via telepathy. As the UFO Library account stated, to everyone’s amazement each question was answered correctly! One skeptic even reportedly asked Oxalc, via Sixto, to name the author and title of the book that she was reading. In addition, she requested that Oxalt reveal the page that she was currently on. The alleged extraterrestrial, communicating through Sixto, not only replied correctly, but also accurately described what her opinion was of the book.
To prove that the source of communication was indeed extraterrestrial, it was suggested that Oxalc should give them a time and place where a physical group encounter might take place. The channeled reply set the time as 9 p.m. February 7, 1974. The location was out in the desert, some 60 km south of Lima. It was a place known as Chilca. On the appointed night, a silvery light appeared over a nearby hill. At first, the group of young people reportedly thought it the moon. By 9 p.m., it became apparent that this was a disc shaped UFO. The object flew towards them. Then a shaft of light shot out from the craft illuminating the ground where the witnesses stood.
FLYING SAUCER OVERHEAD
According to the account in the UFO Library Magazine, the UFO appeared to be shaped like a hamburger with a metallic skin. It silently hovered 80 feet overhead. On the upper section of the craft the young people reportedly could see six windows. Sixto’s friends were hardly prepared for this momentous occasion. They completely panicked. Sixto, via automatic writing, was told that they would have to learn to control their emotions before further contact could be achieved. The UFO hovered over them for 15 minutes and then started to spin. It suddenly flew away to the west towards the Pacific Ocean and was gone. Thus began the initial encounters of what would soon become an international network of contactees. Although the initial interactions took place in Peru, their network spread throughout Latin America, and via emigration of Rama activists, to far flung corners of the world.
INTERNATIONAL CONTACT NETWORK
Learning these details, I was immediately struck by the similarities between CE-5 Initiative and Rama. They both took an overwhelming positive view of human-ET interactions. It was and still is their collective hope that peaceful contact will issue forth a new era of enlightened human development. For both groups the principal mode of communication between humans and the alleged ETs is consciousness/mind, i.e., telepathy. Both groups use meditation or relaxation techniques to enhance a consciousness link during attempts at making contact. And most importantly the networks were primarily founded on the contact experiences of one young contactee. For Rama it was Sixto Paz Wells, for CSETI, Dr. Steven Greer. There were many philosophical, cultural and organizational differences between the two groups, but their shared features in my opinion reveal the handiwork of an advanced non-human intelligence that is determined to interact with humanity.
INTENSE MENTAL PREPARATION FOR CONTACT
Following that poorly prepared first encounter in the Peruvian desert, Sixto and his supporters intensively practiced meditation to overcome their fears. According to the magazine narrative, thy approached contact work in a serious, almost reverent style. The next psychographic (automatic writing) communication contained an important warning. Sixto was told that he should not try to convince others outside of his small team, of the reality of their experience. This prohibition was applied especially to family members. Apparently Sixto chose to ignore the warning and insisted that his father Paz Garcia should be allowed to participate in an upcoming planned or programed encounter (encuentro programado in Spanish). In consultation with the alleged ETs, it was agreed that only Sixto’s father, along with the original group of young people would be permitted to have contact during the next outing.
IN CHLCA, A PARTY TURNS INTO PANIC
On February 14, 1974 at 6:45 PM, Sixto and his young supporters eagerly awaited contact on a mountaintop in the Chilca region near Lima. His father had told them that he would meet up with the group later. Soon a large 150-meter craft approached in the sky, but instead of just their father being present, several vehicles appeared moving down a mountain road near their site. Sixto and his brother, Carlos rushed to investigate. To their dismay and in violation of the agreed plan, they discovered that their father had invited some of his friends to join them in the desert. These individuals were now actively conducting their own contact efforts in a party like atmosphere. Some individuals were clearly intoxicated having brought several cases of beer. Others were reportedly attempting to make contact by holding hands and using a trance medium approach. Soon two small UFOs descended upon the group of partiers. Once again panic ensued. This time the terrified merrymakers knocked over tables and chairs while charging into their tents and cars to hide. Reportedly for Sixto, it was a humiliating disaster. The huge craft that they had first sighted in the distance slowly flew over the group at a height of less than 50 meters. After this incident, Paz Garcia’s friends were allegedly in a state of shock.
IMPOSING HUMAN PRIORITIES NOT A SUCCESSFUL STRATEGY
The fiasco however was highly instructive for the young Peruvian contact workers. Instead of blaming Sixto’s father, they looked into themselves. Sixto’s group attempted to understand how perhaps their own faults had contributed to the chaos at Chilca. They had attempted to impose on the ETs their human priorities, their need to convince others, despite being cautioned against such a course by their alleged extraterrestrial contact. Sixto’s team continued their spiritual work and chose to consider the ETs as friends and even called them “hermanos mayores,”(elder brothers) or guides. In preparation for more contact, Sixto’s team was instructed to modify their diet with an emphasis on fruits and vegetables, eliminating all meat. The contact team was to be limited to no more than seven individuals, the original group. On a cloudless night during the first week of July 1974, they again drove out into the Chilca desert. Their destination was a place called “La Mina,” (the mine). It was some twenty minutes walking distance from their jumping off point.
While slowly trudging along in the sand, Sixto somehow became separated from his companions in the darkness. After what seemed like only a few minutes, he suddenly found himself at La Mina. He reportedly coldn’t understand how he had arrived so quickly. Sixto saw a strange luminescence in the distance. Thinking that it might be his friends’ lantern, he walked towards it. As he approached, the eerie light took the form of a half moon. As he closed in, suddenly the figure of a man with his arm raised came out of the light. Frightened and confused Sixto tried to run, but a strange paralysis overtook him.
INTER-DIMENSIONAL PORTAL AWAITED SIXTO
Telepathically he received the simple command, “Come!” Controlling his fear, he stepped into the light. Sixto reportedly experienced vertigo and nausea. His forehead and neck were gripped by a strong pressure. Heat flowed through his entire body that suddenly felt much lighter. Engulfed in brilliant light he was however able to see before him the very extraterrestrial being that he had envisioned the previous January.
According to Sixto, Oxalc was tall, about 6 feet 2 inches in height, with oriental features. He had whitish-blond thin hair, which reportedly flowed down to his broad shoulders. The ET explained to him that they had entered an inter-dimensional portal where their atomic structure was converted to light energy and thereby could be transported rapidly over enormous distances.
A UTOPIA IN AN ET BASE ON A MOON OF JUPITER
Sixto reportedly emerged from the portal and found that he was no longer in the Peruvian desert. Instead he could see mountains in the distance that cradled a city composed of transparent domes and igloo like structures. They were on “Morlen”, allegedly the ET name for Ganymede, a moon of Jupiter. Oxalc oriented his visitor to the situation. Sixto was told that this base had been established as a mining colony thousands of years ago. Their civilization allegedly hailed from the star systems known to us as Betelgeuse and Rigel of the constellation Orion. The atmosphere had been supposedly modified to allow them to move around without space suits. A type of solar energy was supplied as well to allow trees and vegetables to grow in the many valleys that were colonized.
A council of respected elders working for “The Great Confederation of Stars” ruled Morlen. Their goal was to give generous assistance to all worlds in evolution. In this idyllic setting, Sixto was told that individual colonists could experience personal growth without “prejudice or vice.” This ET civilization was not only technologically advanced, but according to Oxalc had achieved an advanced state of spiritual development.
Sixto was reportedly given a description of life on Morlen. The colonists all worked about 4 hours per day. Supply houses allegedly took the place of stores. People simply took what they wanted. There was no mention of money. Sixto was told that their food was composed of plant extracts that had little taste but met all bodily needs. Reportedly there were close to a million people living there dispersed into a few cities.
SIXTO WAS SHOWN IMAGES FROM HIS PAST AND FUTURE
At the end of his tour, Sixto was taken to a place where he allegedly was able to view images from his past drawn from his own memory. He witnessed a very special event that had occurred in 1966. While walking to school, he had seen a circular shadow on the ground, presumably made by an ET craft. A wave of heat and a strange sound frightened him; instead of fleeing he had suddenly become paralyzed.
Sixto recalled being shown images that were supposed to reflect his future as well. In these, he allegedly played a leadership role in a worldwide contact movement. He saw himself appearing on television, giving newspaper interviews and experiencing the emotional turmoil that comes from being a leader. In that future he allegedly would face heavy responsibilities, and experience great fellowship as well as betrayal.
In parting Oxalc reassured Sixto that he would only retain those memories that would support him in his future mission. With tears in his eyes, Sixto envisioned a bright and positive future for humanity. Feeling exhausted and peaceful at the same time, Sixto reentered the inter-dimensional portal and found himself back in the Peruvian desert at La Mina. He reported to his companions not knowing how long he had been on Morlen, and it seemed much longer than the fifteen minutes that had elapsed on Earth.
VEGETARIANISM AND MENTAL EXERCISES PREPARED THEM FOR MORE CONTACT
His friends questioned him about the strange light that they had seen; they wanted to know where he had been. Sixto told them that they too would have a similar experience in 2 weeks and that they must prepare themselves by meditating, eating a vegetarian diet and by doing certain prescribed “concentration” exercises. Two weeks later, Sixto and his team returned to the designated contact site at La Mina. A banana shaped UFO was seen and seven youths entered the inter-dimensional portal. They felt a kind of weightlessness and found themselves in an enormous auditorium. They were led to believe that this was the meeting place of an interstellar council known as “the Twenty-four Elders.” The ceiling reportedly was a colossal cupola covered with symbols that included the Star of David and an image of a trident. On both sides of the hall were ideograms that appeared similar to Chinese writing. Seated in the council chairs were an assortment of beings, many of who appeared to be non-human.
The Elders stood one by one and reportedly communicated to Sixto’s group telepathically on philosophical themes. These included the “ETs’” concept of God, what death is and their unfolding plan to create a “new humanity” on Earth. Sixto and his followers were instructed to carry out a mission under the title of “Rama”, meaning Sun on Earth. They were supposed to be teachers, who if sufficiently dedicated, would help prepare humanity for a dramatic spiritual transformation. The ongoing communication with the extraterrestrials was to continue as it had started via automatic writing. With this description the UFO Library Magazine’s article ended.
The initial Peruvian group expanded its numbers in order to meet the enormous challenge of their “mission.” Latin American and European press coverage served to attract new activists that created an international network of contactees. During the initial years Sixto Paz Wells was the most prominent participant. As the years passed, Rama was rife with internal battles, but despite these challenges the contact work has continued.
SIXTO PAZ WELLS’ ROLE DIMINISHED
During the 1990s, New Age media coverage continued to focus on Sixto. However according Rama activists, who quietly were organizing at the grassroots level, his importance diminished. For a number of years he reportedly ceased being a “good antennae” in terms of receiving accurate messages. Other leaders, who operated outside of the media glare, continued to attract ET craft to the joy and wonderment of new followers. As a North American representative of the network that I like call somewhat whimsically “the contact underground”, I have been privileged to do fieldwork with Rama on a handful of occasions. For twenty years starting in the 1990s, I kept Rama informed of the ongoing efforts of our North American contact teams. I have encouraged the next generation of English speaking contact workers to do fieldwork with Rama, now called Rahma. This is now a regular occurrence. I feel gratitude for having been given the opportunity to have serve in liaison with the Latin American Rama network.
To learn more about Mission Rama click on the links below.
In 1990, leaders of the Peruvian contact network Mission Rama travelled deep into the Peruvian Jungle where a historic encounter occurred at a remote location called “Paititi.” The journey involved considerable danger. The Rama contact workers hiked through jungle full of poisonous plants, snakes and insects. They crossed alligator infested rivers and finally arrived at an alien base where they reportedly were taken aboard an ET craft via a blue tractor beam.
https://contactunderground.wordpress.com/2022/01/21/ramas-mission-to-paititi/?fbclid=IwAR2nD4_3Aej297gspmb6rWrvkWyFwQP_zFc2KwhKg26EiiG8F6ryK1rIpEQ
In the article linked below I describe how United Airlines 747 pilot Captain Joe Vallejo served as liaison between Mission Rama and our CE-5 contact team. I discuss security issues in the context of Rama's profoundly spiritual approach to contact.
https://contactunderground.wordpress.com/2022/06/02/the-north-and-south-american-contact-networks-meet/
I describe Joe Vallejo's amazing encounter in August of 1994 when a Rama team opened a dimensional portal in Northern California called a Xendra.
https://contactunderground.wordpress.com/2022/02/25/xendra-inter-dimensional-portal-opened-at-rama-contact-site-called-shasta/
About the author: Joseph Burkes MD is a board-certified internal medicine physician and is licensed to practice in California. He retired from the Southern California Permanente Medical Group after thirty years of service in 2008.
Dr. Burkes volunteered as a Working Group Coordinator for the Close Encounters of the Fifth Kind-5 Initiative from 1992 till 1998. He has continued to study the flying saucer phenomenon working with the Mutual UFO Network, MUFON, the Peruvian based contact network now called Rahma, and as a medical consultant for the Foundation for Research into ET & Extraordinary Experiences, (FREE).
Joseph Burkes MD is co-author of the book “Paths to Contact” edited by Jeff Becker. With researcher Preston Dennett he co-authored a chapter on UAP associated medical healings in FREE’s compendium “Beyond UFOs” edited by Reinerio Hernandez. In Volume 2 of Rey Hernandez’ most recent anthology “A Greater Reality” , he is the author of the chapter titled “Human Initiated Contact: the Consciousness Connection and the Virtual Experience Model.”
Comments:
On a social media page, a commenter asked about the Rama practice of vegetarianism with the understanding that contact networks from other parts of the world might have similar successes by adopting Rama’s protocols. Here is my response:
“Thank you for the question concerning the role of vegetarianism as practiced by Rama and the value of channeled material. Rama now called Rahma was, and still is a project between advanced non-human intelligences and spiritually oriented contact activists from primarily Latin America. The methods used to set up this kind of programed long-term liaison don't necessarily apply to other contact networks within different cultures.
Another question was how to make sense out of channeled material.
Joseph Burkes MD: I suggest that you look at the work of John Keel with a critical eye when it comes to flying saucer cults. UAP intelligences and other NHI from what we might call "other dimensions" or "non-material realms" often don't make sense because they are not always meant to make sense. Some accurate predictions about the future can entice experiencers. Following this "the others" sometimes receive a blank check from UFO groups that become cults. Then the "fun" begins, and they put into the mix of accurate information that we receive, the most outrageous baloney, and unfortunately many people eagerly gobble up this tainted material as if it were the “truth." With this caution, I should add there is a substantial number of channeled communications that warrant serious consideration. I am impressed with “A Primer of the Zeta Race” by William Treurniet and Paul Hamden as well the “Ra” material.
Keel was an atheist. He had little use for the spiritual development that is associated with contact. The FREE data shows that for many experiencers, contact involves a radical transformation of consciousness. Contact as described by over 4000 responders often triggers a change in world view that supports environmental protection, altruism, less materialistic attitudes and behaviors. The role of flying saucers may not be to teach us merely the existence of extraterrestrials, but instead to facilitate an expansion of consciousness that will allow us to avoid the destruction of Earth civilization.
John Mack MD chose this as one of the central themes of his analysis of so-called "abductees." Although I don’t particularly like my former colleague’s methods involving hypnosis, I admire his courage to delve into this subject with compassion and social responsibility. In my judgment, this approach has allowed him to reveal a central truth about our interactions with UAP intelligences. Unless humanity experiences a radical expansion of its collective consciousness, one which increases our sense of protectiveness for the planet that sustains us, humanity will not take the necessary steps to control global warming.
Nothing short of such a radical spiritual change will prevent the unnecessary deaths of hundreds of millions of people from starvation and wars that will be fought over dwindling material resources. In my opinion, only a social movement, linking contact with the need for world peace based on social and environmental justice, will humanity take the necessary steps to avoid a kind of barbarism that will result from billions of us starving and senselessly fighting among ourselves because we were so stupid and selfish to see a better path.
Another commenter asked, “Did Dr Greer get much of his contact protocol from Rama? It has a lot of similarities.”
Joseph Burkes MD: As far as I know during the five years 1992 to 97, when I worked closely with him, Dr. Greer never mentioned Rama, with one exception. This was when Rama’s approach to fieldwork was described he stated, “If they knew what they were doing they would not have to eat vegetarian food and meditate for several days before going to the field."
Once a high-level Rama leader was in the audience of one of Dr. Greer's talks. His name is Dr. Fernando Limaco. He is a retired oral surgeon who in 1990 had accompanied Sixto Paz Wells to Paititi, a location deep in the remote rainforest. With Sixto and several others, they reportedly had an onboard experience. After his lecture, the CSETI Director politely greeted Dr. Limaco but expressed no interest in the Rama mission.
In my opinion “UFO Intel” brought Dr. Greer to his assignment along parallel lines to what Rama was tasked to accomplish. So, in conclusion, Dr. Greer did not get his contact protocol from Rama. I suspect that someday there will be thousands of Prime Contactees all over the planet that will receive similar guidance from UFO Intel and will build contact networks of contact workers. Some of these independent activists have been told not to associate with Dr. Greer for security purposes I assume. Dr. Greer's association with the CIA and Naval Intelligence is frightening to people from Latin America I suspect. In third world countries both the US and the former USSR's intelligence services and those of their allies have been responsible for the deaths of thousands of innocents
Joseph Burkes MD: The entire Rama (now Rahma) cosmology has a kind of certainty in terms of what is going on that can be very attractive. I think of it more as a brilliantly created cover story that UFO intelligences push forward when dealing with a violent and self-destructive race of beings. It is a message of hope and ultimately might result in the liberation of humanity. In my judgment this can only occur if choose to follow their advice and spiritually evolve.
There are terrible times coming to this planet and I am convinced that we are getting limited assistance from NHI (non-human intelligence). It seems likely that the rise of authoritarian regimes around the world, and the strengthening of existing ones serving the needs of oligarchs, makes any responsible action to blunt global warming impossible. The scientists with each passing decade have been underestimating the destructiveness of global warming. The positive feedback loops are manifesting in ways that the conservative scientific establishment has had difficulty predicting. And those few that do are being ignored as “alarmists.” In my judgment there is likely going to be a major die-out in the next 100 years. Rising oceans, desertification, floods, and other results of human induced global warming will likely cause famine, more wars and even nuclear ones as starving nations fight over limited resources.
So, if the so-called ETs have access to non-polluting energy sources, then why not give them to us? The obvious answer for me is that we would immediately use such awesome power to slaughter one another more efficiently. Following this rather unpopular form of logic, only a world peace based on social justice and promoting strict environmental policies would induce a "higher intelligence agency" to download into our technological culture this propulsion secret of the saucers.
Champion remote viewer Joe McMoneagle in his "Ultimate Time Machine" foresaw an Earth in the year 3000 with only about 700 hundred million living on her. They had world peace, strict environmental controls and limited cultural and economic exchange with several ETs civilizations. It is a beautifully hopeful vision that our civilization will not only survive the dark days before us, but we might even thrive.
2022.10.28 10:12 Gallionella ALLS7B
3 Reasons Why Governments Ignore Scientific Advice on Drug Use https://www.sciencealert.com/three-reasons-public-ignores-scientific-advice-drug-use
Cleaning sprays 'as harmful to your lungs as smoking 20 cigarettes a day' https://www.mirror.co.uk/lifestyle/health/cleaning-sprays-as-harmful-your-12033434
This is not a payphone, it's a corporate surveillance device http://www.wired.co.uk/article/linkuk-bt-google-free-wifi-and-calls-london
Netflix, Spotify and Tinder have all been revealing personal details of customers in attempt to create viral marketing campaigns. Fun, right? Wrong http://www.wired.co.uk/article/spotify-tinder-netflix-advertising-customer-information-privacy
What are the psychological dynamics when a couple tries to change a habit together? https://digest.bps.org.uk/2018/02/16/what-are-the-psychological-dynamics-when-a-couple-tries-to-change-a-habit-togethe
Transforming German cities into organic food gardens http://www.dw.com/en/transforming-german-cities-into-organic-food-gardens/a-42460922
There's no such thing as naturally orange cheese https://www.popsci.com/why-is-some-cheese-orange?dom=rss-default&src=syn
Study sheds light on how plants get their nitrogen fix https://m.phys.org/news/2018-02-nitrogen.html
Palm oil in your Valentine's chocolate? Beware. http://nouvelles.umontreal.ca/en/article/2018/02/14/palm-oil-in-your-valentine-s-chocolate-beware/
This work investigates cue-induced change in forebrain glutamate in individuals with alcohol use disorder (AUD). https://academic.oup.com/alcalc/advance-article-abstract/doi/10.1093/alcalc/agx119/4796882?redirectedFrom=fulltext
Pilot study in Kenya shows link between chronic pain and glutamate consumption https://www.eurekalert.org/pub_releases/2018-02/au-psi021618.php
it would take a farm the size of the US a full day, at least, to feed a person for a lifetime. http://physicsbuzz.physicscentral.com/2018/02/ask-physicist-how-many-calories-are-in.html?m=1
Facebook would not comment publicly on why it didn’t include Common Sense earlier in the process.
“Because they know we opposed their position,” said James Steyer, the CEO of Common Sense. The group’s stance is that Facebook never should have released a product aimed at kids. “They know very well our positon with Messenger Kids.”
A few weeks after Messenger Kids launched, nearly 100 outside experts banded together to urge Facebook to shut down the app , which it has not done. https://www.voanews.com/a/facebook-forges-ahead-with-kids-app-despite-expert-criticism/4258740.html
Whether or not the world really is getting worse, the nature of news will make us think that it is https://www.theguardian.com/commentisfree/2018/feb/17/steven-pinker-media-negative-news
Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy https://academic.oup.com/jcadvance-article-abstract/doi/10.1093/jcucy004/4827909?redirectedFrom=fulltext
Advertisers warn social media to step up, or they're out
Consumers' trust in social media is waning, causing advertisers to rethink where they put their dollars http://www.cbc.ca/beta/news/technology/social-media-advertising-facebook-google-1.4538685
sleep position bed https://www.popsci.com/sleep-pain-change-position?dom=rss-default&src=syn
Online purchase patterns show left-wingers and right-wingers read very different science books https://digest.bps.org.uk/2017/06/06/online-purchase-patterns-show-left-wingers-and-right-wingers-read-very-different-science-books/ http://www.bps.org.uk/news-and-policy/online-purchase-patterns-show-left-wingers-and-right-wingers-read-very-different
How do populist politicians exploit this? Creating an imaginary enemy has been the stock in trade of populists of left and right. Look no further than Trump’s rantings against Muslims, Hitler’s against the Jews, Marxists against the bourgoisie, Khmer Rouge (and even some UK newspapers) against the ‘Enemies of the People’, Daish against Unbelievers and English Brexiteers against the EU. The extremist demagogues set themselves up as the saviours of those who see themselves as disadvantaged. Only later do the disadvantaged find out they have been deceived and are even worse off and even more exploited. https://thepsychologist.bps.org.uk/securing-survival-populist-times
Unfortunately, Fractl also found that 64 percent of all users didn't trust any social media platform. https://www.cbsnews.com/news/facebooks-younger-users-are-abandoning-ship/
Lymphatic System: Facts, Functions & Diseases https://www.livescience.com/26983-lymphatic-system.html
Shepherd hopes the research helps people realize that hitting rock bottom can be an opportunity to let go of a broken and unrepairable life and begin anew to develop a new life, as well as avoid the negative path of fantasy that obstructs recovery. https://psychcentral.com/news/2018/02/21/the-good-news-and-bad-news-youre-out-of-a-job/132838.html
Hitting Rock Bottom After Job Loss: Bouncing Back to Create a New Positive Work Identity http://amr.aom.org/content/43/1/28.abstract?etoc
Japan went on to spend $4 million researching forest bathing from 2004 to 2012, testing the effects on hundreds of subjects in different contexts and forests. https://qz.com/1208959/japanese-forest-medicine-is-the-art-of-using-nature-to-heal-yourself-wherever-you-are/
Your DNA won't determine the best diet to help you lose weight http://www.latimes.com/science/sciencenow/la-sci-sn-diet-dna-20180220-story.html
Effect of Low-Fat vs Low-Carbohydrate Diet on 12-Month Weight Loss in Overweight Adults and the Association With Genotype Pattern or Insulin Secretion https://jamanetwork.com/journals/jama/article-abstract/2673150?redirect=true
Study linking sugary soft drinks with cancer rekindles controversial debate https://newatlas.com/sugar-soft-drink-consumption-cancer-risk/53512/
Chemical-free, low-cost crop storage bags that preserve food longer now commercially available is a triple layer sealed plastic bag that cuts off the oxygen supply to create hermetic conditions, thereby eliminating insect damage in storage of dry grain. The use of PICS bags provides farmers the flexibility to sell their grains when they choose while supplying healthy, clean and insecticide-free food to their families throughout the year. https://phys.org/news/2018-02-chemical-free-low-cost-crop-storage-bags.html
study finds that people with major depressive disorder (MDD) may have reduced bioavailability of the amino acid arginine. https://psychcentral.com/news/2018/02/22/depression-tied-to-lower-arginine-availability/132865.html
Drinking fruit tea between meals increases chance of tooth erosion
Research found certain behaviour – such as consuming acidic food and drink between meals – increases the chance of erosive tooth wear. http://home.bt.com/news/science-news/drinking-fruit-tea-between-meals-increases-chance-of-tooth-erosion-11364253721439
These are the best books for learning modern statistics—and they’re all free https://qz.com/1206229/this-is-the-best-book-for-learning-modern-statistics-its-free/
Depending on whether one reads the meta in which the authors rely on trim-and-fill analyses or the one in which the other set of authors rely on PET-PEESE, one may draw different conclusions http://ajbenjaminjrbeta.blogspot.ca/2018/02/a-cautionary-remark-about-meta-analyses.html?m=1
Latest corruption data shows the world's governments are still just as rotten https://newatlas.com/2017-transparency-international-corruption-perceptions-index/53520/
Source: Transparency International http://www.transparency.org/cpi2017
Twenty-two states and DC sue the FCC in desperate bid to save net neutrality http://www.dailymail.co.uk/sciencetech/article-5424783/States-suing-FCC-try-save-net-neutrality.html
Low-Calorie Vegetarian Versus Mediterranean Diets for Reducing Body Weight and Improving Cardiovascular Risk Profile: CARDIVEG Study (Cardiovascular Prevention With Vegetarian Diet) http://circ.ahajournals.org/content/early/2018/02/14/CIRCULATIONAHA.117.030088
did find two differences between the diets that may be noteworthy. The vegetarian diet was more effective at reducing LDL (the "bad") cholesterol, while the Mediterranean diet resulted greater reductions in triglycerides, high levels of which increase the risk for heart attack and stroke. https://www.eurekalert.org/pub_releases/2018-02/aha-vam022118.php
Vast biodiversity database now available to all http://www.nhm.ac.uk/discovenews/2016/decembevast-biodiversity-database-now-available-to-all.html
Daffodils to fight cancer: Anti-cancer effect of a daffodil extract https://www.sciencedaily.com/releases/2018/02/180226090911.htm
Researchers find low magnesium levels make vitamin D ineffective
Study in The Journal of the American Osteopathic Association suggests up to 50 percent of US population is magnesium deficient https://www.eurekalert.org/pub_releases/2018-02/aoa-rfl022318.php
Link between Autism and Vinyl Flooring https://www.scientificamerican.com/article/link-between-autism-and-vinyl/
old camera https://www.popsci.com/how-to-buy-film-photography-camera?dom=rss-default&src=syn
Study finds Americans don't think they have the ear of elected officials https://phys.org/news/2018-02-americans-dont-ear-elected.html
More information: The study is available online: http://www.apnorc.org/projects/Pages/HTML%20Reports/Democratic-Representation-Americans%E2%80%99-Frustration-with-Whose-Voices-are-Represented-in-Congress.aspx Provided by: Stanford University
We want the world to be fair: the good will be rewarded, the evil punished. As a result, we blame the victims of misfortune https://www.theguardian.com/us-news/2018/feb/27/victim-blaming-science-behind-psychology-research
They found polyphenols in wine reduced a bacteria’s ability to stick to a tooth's enamel. When combined with the oral probiotic Streptococcus dentisani, known to stimulate the growth of good bacteria, they found polyphenols did an even better job.
Researchers say the findings could lead to new dental treatments, but don’t go rushing to the nearest liquor store just yet. polyphenols naturally occur in a variety of foods too, including fruits like cherries, pears, and berries as well as cereals, dry legumes, and chocolates. In fact, a cup of tea or coffee contains the same number of polyphenols as a glass of wine – and they could be a healthier alternative. http://www.iflscience.com/health-and-medicine/winestained-teeth-may-prevent-tooth-decay-and-gum-disease/
New evidence of ‘muscle memory’ at a DNA level - A study has shown for the first time that human muscles possess a ‘memory’ of earlier growth - at the DNA level. Periods of skeletal muscle growth are ‘remembered’ by the genes in the muscle, helping them to grow larger later in life. https://www.uk-muscle.co.uk/topic/309427-new-evidence-of-%E2%80%98muscle-memory%E2%80%99-at-a-dna-level/
Is democracy dying, in the U.S. and around the world? Why or why not? And if so, what can anyone do about it? http://news.mit.edu/2018/starr-forum-democracy-dying-0227
It doesn't really matter which smartphone has the 'best' cameraMost modern smartphones have great imaging devices with lots of marketing attached https://www.popsci.com/smartphone-camera-comparisons?dom=rss-default&src=syn
The main culprit for traditional teabags is polypropylene, which is used as a sealant to stop tea bags from losing their shape. At the tail end of last year, a petition attracted 3,000 signaturescalling for mainstream tea companies to stop using the plastic in their products. http://www.alphr.com/environment/1008660/pg-tips-teabags-plastic-biodegradable
FDA Report on BPA’s Health Effects Raises Concerns
The pre-peer review assessment finds the compound has “minimal effects,” but endocrinologists and others say key data have yet to come out. The NCTR draft report “included the results of one government study with a partial data set and has yet to undergo peer review,” she notes.
In the FDA’s study, NCTR researchers investigated how BPA affected rats’ growth, weight, and tumor development, but it did not explore how the compound affects brain development. https://mobile.the-scientist.com/article/51931/fda-report-on-bpa-s-health-effects-raises-concerns
A roasted sweet potato has a GI value of 82, a baked sweet potato 94 and a boiled sweet potato 46.You can also stir-fry sweet potatoes in oil at a 200°F (93°C) temperature for five minutes. Stir-frying enhances the bioavailability of beta-carotene in sweet potatoes. sweet potatoes Steaming maintains all nutrients and flavor in sweet potatoes. http://newhealthadvisor.com/Can-You-Eat-Sweet-Potato-Skin.html
Unlike sweet potatoes which can be eaten raw, yams should never be consumed uncooked since they carry naturally-occurring plant toxins including dioscorine, diosgenin, and triterpenes. The tuber must be peeled and cooked in order to remove these bitter proteins. https://www.nutrition-and-you.com/yams.html
tmp... Trial of omega fatty acid supplementation in toddlers born preterm shows promising results https://www.eurekalert.org/pub_releases/2018-03/nch-too030118.php
It takes 10 to 15 minutes for the body to hydrate, so it’s surprising that animals stop drinking water within one minute—well before their body becomes hydrated. The brain somehow alerts the body that thirst-relief is on the way. Stopping is also important because drinking large amounts of water is unhealthy. http://www.pbs.org/wgbh/nova/next/body/brain-thirst-body-hydrates/
Pesticides found to accumulate in fat tissue https://phys.org/news/2018-03-pesticides-accumulate-fat-tissue.html
Image conscious people are more likely to give to crowdfunding campaigns https://www.eurekalert.org/pub_releases/2018-03/uop-icp030118.php
show that pesticides are capable of transforming crops in ways that shape their nutritional value. Some of these, like the iron-enhancing property of nicosulfuron combined with the safener https://www.economist.com/news/science-and-technology/21737491-role-agricultural-chemicals-food-spraying-herbicides-changes-flavour
Online bots utilize artificial intelligence to perform more sophisticated actions — including acting in ways that can fool someone into thinking they're actual humans at a keyboard. "Advanced bots can hold short credible exchanges or search for relevant web links to support their points of view,"
https://computer.howstuffworks.com/internet/social-networking/networks/twitter-cracks-down-on-bot-abuse.htm#mkcpgn=rssnws1
Wiping out malicious bots wouldn't necessarily solve social media's disinformation dilemma, Ferrara notes. Some efforts, like the Russian conspiracy to interfere in the 2016 U.S. election alleged in thisindictment, "may use human trolls instructed with some agenda, rather than bots, and still accomplish a great deal of manipulation and influence," he says.
Rocker bottom shoes help reduce chronic low back pain https://www.sciencedaily.com/releases/2018/03/180303095449.htm
Selfies can make your nose look 30% bigger, according to a plastic surgeon http://home.bt.com/news/science-news/selfies-make-your-nose-look-30-bigger-says-plastic-surgeon-11364255158336
A type of bacteria found on healthy human skin produces a chemical that may help protect against skin cancer, scientists have found. http://home.bt.com/news/science-news/scientists-have-found-a-cancer-fighting-chemical-in-human-skin-bacteria-11364255180052
Giant Family Tree of 13 Million People Just Created https://www.livescience.com/61905-giant-family-tree.html
The Google of China, Baidu, has just released a white paper showing its latest development in artificial intelligence (AI): a program that can clone voices after analyzing even a seconds-long clip, using a neural network. https://www.sciencealert.com/china-search-engine-baidu-ai-development-clones-voices
Our results show that subtle differences in the way you make facial expressions while someone is talking to you can fundamentally change their experience, their body, and the way they feel like you’re evaluating them.” https://psychcentral.com/news/2018/03/03/different-smiles-can-elicit-distinct-bodily-reactions/133261.html
What Your Eyes Say About Your IQ
How to read people’s intelligence from their eyes. https://www.spring.org.uk/2018/03/eye-intelligence.php
Five reasons why being kind makes you feel good – according to science https://theconversation.com/five-reasons-why-being-kind-makes-you-feel-good-according-to-science-92459
found that hot water was no better than cold at removing E. coli. In fact, water that is uncomfortably hot actually increases the bacterial load, because it damages the natural protective barrier of your skin. http://www.sciencefocus.com/article/human-body/hot-water-better-cold-water-washing-hands
Here's 13 Things That Make People Dislike You Immediately, According to Science https://www.sciencealert.com/13-things-you-re-doing-that-make-people-dislike-you-immediately-according-to-science
Students Build Program That Sniffs Out Twitter 'Bots'...“You can sort of see these bots evolve,” Bhat said. “And the scary thing for us is that if we aren’t keeping up on their technological progress, it’s going to be impossible to tell the difference.” https://www.voanews.com/a/students-create-program-sniffs-out-twitter-/4279581.html
Squaring the circle: Merchandising embarrassing products Encouraging in-store shoppers to buy certain personal care products isn't easy, but these insights could help https://www.sciencedaily.com/releases/2018/03/180305111505.htm
How Often Should You Wash Your Pillow? https://home.howstuffworks.com/home-improvement/household-hints-tips/cleaning-organizing/often-wash-pillow.htm#mkcpgn=rssnws1
AN ILLUSTRATED GUIDE TO MATCHING FOODS' FLAVOR MOLECULES https://www.wired.com/story/the-flavor-matrix/ https://phys.org/news/2018-03-microfiber-pollution-laundry-room.html
Taking on 'microfiber' pollution, a laundry room at a time https://phys.org/news/2018-03-microfiber-pollution-laundry-room.html
The middle class should stop lecturing the 'poor obese' on healthy eating says Jamie Oliver http://www.ibtimes.co.uk/middle-class-should-stop-lecturing-poor-obese-healthy-eating-says-jamie-oliver-1665129
Righting a wrong: Retaliation on a voodoo doll symbolizing an abusive supervisor restores justice https://www.sciencedirect.com/science/article/pii/S104898431730276X
Why don't Americans care about chemicals? https://massivesci.com/articles/chemical-pollution-health-risks-america/
Think Russia's Twitter trolls are bad? Startups do it every day
"The Russians were using the same techniques as some of the most successful startups in the world – tactics that I use every day and have done for a decade." http://www.wired.co.uk/article/growth-hacking-russia-forward-partners-russian-internet-research-agency
Former Russian trolls reveal online work to create 'fake news' http://www.cbc.ca/beta/news/world/russia-trolls-internet-fake-news-1.4562526
Stick your spices in the freezer for four days (make sure your freezer is set at 0 degrees Fahrenheit) before putting them in your spice rack or pantry. http://asktran.com/home/yes-those-are-probably-bugs-in-your-paprika-heres-what-to-do/
Note: UV intensity can nearly double with reflection from snow or reflective surfaces such as water, sand and concrete. https://www.theage.com.au/environment/weathegoing-to-extremes-uv-radiation-is-on-the-way-up-20180308-p4z3cp.html
20 Weird Psychological Reasons Why Someone Might Fall In Love With You http://www.iflscience.com/brain/20-weird-psychological-reasons-why-someone-might-fall-in-love-with-you/all/
Chronic Exercise Slows Aging https://psychcentral.com/news/2018/03/09/chronic-exercise-slows-aging/133519.html
While it was previously assumed that aging causes the body to become frail regardless of how many gym hours you put in, the results suggest this is not the case. In fact, the active seniors were able to maintain the body fat, cholesterol levels, and immune system of a young person. In men, regular exercise was also found to keep testosterone levels high http://www.iflscience.com/health-and-medicine/forget-pills-and-antiwrinkle-creams-the-real-trick-to-slow-down-aging-is-regular-exercise/
Scientists Discover The Root Of Autoimmune Diseases – And How We Can Treat Them Lupus, rheumatoid arthritis, and Hashimoto’s thyroiditis are just three of over a hundred conditions that fit into this category. Now, they can be added tothe long list of illnesses linked to the health of gut bacteria.
http://www.iflscience.com/health-and-medicine/scientists-discover-the-root-of-autoimmune-diseases-and-how-we-can-treat-them/
Gut microbes influence severity of intestinal parasitic infections
Certain gut microbes also linked to repeat infections https://www.eurekalert.org/pub_releases/2018-03/wuso-gmi030818.php
How beneficial gut bacteria optimise host colonisation and biofilm formation https://m.phys.org/news/2018-03-beneficial-gut-bacteria-optimise-host.html
Does It Really Matter if You Pull a USB Out Before It Safely Ejects? https://www.sciencealert.com/does-it-matter-if-you-pull-a-usb-without-waiting-for-it-to-safely-eject
Low-fat diet plus limited caloric intake prevented aging-induced inflammatory activation of microglia; exercise was significantly less effective than caloric restriction in preventing these changes https://www.sciencedaily.com/releases/2018/03/180312085114.htm
“These findings suggest that people new to an evaluation task may be more critical than those who have been doing the evaluation task for longer https://www.psychologicalscience.org/news/releases/ratings-rise-over-time-because-they-feel-easier-to-make.html
If you want to stay successful, learn to think like Leonardo da Vinci Some of history’s greatest contributions have come from polymaths https://qz.com/1229090/if-you-want-to-stay-successful-learn-to-think-like-leonardo-da-vinci/
Blood metabolites of the endocannabinoid system decreased with coffee consumption, particularly with eight cups per day, the study found. https://www.eurekalert.org/pub_releases/2018-03/nu-tcc031218.php
Intelligent to a Fault: When AI Screws Up, You Might Still Be to Blame https://www.scientificamerican.com/article/intelligent-to-a-fault-when-ai-screws-up-you-might-still-be-to-blame/
Microplastics found in samples of bottled water https://inews.co.uk/news/health/microplastics-found-samples-bottled-wate
Statistical errors may taint as many as half of mouse studies https://spectrumnews.org/news/statistical-errors-may-taint-many-half-mouse-studies/
Chemicals in lavender and tea tree oil appear to be hormone disruptors https://www.eurekalert.org/pub_releases/2018-03/tes-cil031418.php
Artificial Sweetener May Worsen Crohn’s Symptoms https://www.genengnews.com/gen-news-highlights/artificial-sweetener-may-worsen-crohns-symptoms/81255597
The interesting and uplifting news in this study is that if you are able to maintain your weight loss for a longer period of time, it seems as if you have ‘passed the critical point’, and after this point, it will actually become easier for you to maintain your weight loss than is was immediately after the initial weight loss.
“Thus, the body is no longer fighting against you, but actually with you, which is good news for anyone trying to lose weight,” concludes Associate Professor Signe Sørensen Torekov. http://www.lowcarbkitchen.us/new-research-obese-people-can-maintain-stable-weight-loss/
Study Finds Microplastics in More than 90 Percent of Tested Water Bottles https://www.smithsonianmag.com/smart-news/study-finds-microplastics-more-90-percent-tested-water-bottles-2-180968507/
Prenatal exposure to plasticizer may affect male fertility in future generations https://www.eurekalert.org/pub_releases/2018-03/tes-pet031418.php
Exposure to low levels of BPA during pregnancy can lead to altered brain development https://www.eurekalert.org/pub_releases/2018-03/tes-etl031418.php
Global biodiversity 'crisis' to be assessed at major summit https://m.phys.org/news/2018-03-global-biodiversity-crisis-major-summit.html
IPBES: The world's guardian of biodiversity https://m.phys.org/news/2018-03-ipbes-world-guardian-biodiversity.html
As the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) prepares to unveil a thorough diagnosis of the health of Earth's plant and animal species, this is what we already know: https://m.phys.org/news/2018-03-state-earth-species.html
troll factory' http://www.dailymail.co.uk/sciencetech/article-5505431/US-impose-sanctions-13-Russians-indicted-Mueller.html
The new database, named IMPPAT (Indian Medicinal Plants, Phytochemistry And Therapeutics) brings together not just the Indian medicinal plants and their associated phytochemicals, but also the latter’s 2D and 3D chemical structures, the therapeutic use of the plants and the medicinal formulations. http://www.thehindu.com/sci-tech/energy-and-environment/a-knowledge-hub-for-medicinal-plants/article23280990.ece
This 3D Printed House Goes Up in a Day for Under $10,000 this is the first permitted 3D printed home to go up in the US. https://singularityhub.com/2018/03/18/this-3d-printed-house-goes-up-in-a-day-for-under-10000/
Cadwalladr said Facebook would have needed to inform 58 million people that their personal information was taken and "essentially, there's no way of getting it back."
"Once it's taken, it's out in the world, it can be copied, it can be stored elsewhere -- we just don't know what's happened to that data," https://www.cbsnews.com/news/cambridge-analytica-facebook-knew-for-two-years-no-action-taken/
Cambridge Analytica specializes in "psychographic" profiling that allows them to predict the voting likelihoods of individual people based on personality — and Facebook is a treasure trove for information like that. https://www.cbsnews.com/news/cambridge-analytica-firm-that-helped-trumps-campaign-harvested-50-million-facebook-profiles/
Cambridge Analytica uses the controversial practice called psychographics that micro-target ads based on personality. https://www.cbsnews.com/news/facebook-cambridge-analytica-trump-campaign-data-collection-violation-wakeup-call-privacy-rights/
Facebook will research you at the request of marketers https://www.cbsnews.com/news/facebook-will-research-you-at-the-request-of-marketers-cambridge-analytica-scandal/
newspaper, which obtained a 23-page leaked document compiled by Facebook executives in Australia, showingthe use of algorithms to collect data on more than six million young people in that country and New Zealand.
The leaked document highlighted the company's ability to identify "moments when young people need a confidence boost" and when young people feel "worthless" or "insecure." https://www.cbsnews.com/news/facebook-will-research-you-at-the-request-of-marketers-cambridge-analytica-scandal/
"This is just emblematic of such a crucial underlying issue with Facebook: they've created this incredibly powerful data operation and sell really robust data to their clients but they have very few mechanisms in place to ensure people aren't going to abuse that data." https://www.cbsnews.com/news/facebook-investigates-employee-joseph-chancellor-ties-cambridge-analytica-global-science-research/
the company had amassed a huge database very quickly from an app developed by an academic that vacuumed up data from Facebook users who agreed to fill out a survey, but also from their friends and contacts — which many did not know about.
"Imagine I go and ask you: I say, 'Hey, if I give you $1, $2, could you fill up this survey for me, just do it on this app,' and you say, 'Fine,'" Wylie said. "I don't just capture what your responses are, I capture all of the information about you from Facebook. But also this app then crawls through your social network and captures all of that data also." http://www.dw.com/en/eu-us-lawmakers-scold-facebook-trump-linked-cambridge-analytica/a-43033278
Mediterranean diet is linked to higher muscle mass, bone density after menopause https://www.sciencedaily.com/releases/2018/03/180318144826.htm
Healthy diet does not offset high salt intake http://www.digitaljournal.com/tech-and-science/science/essential-science-healthy-diet-does-not-offset-high-salt-intake/article/517714
Sweep wood ash from fireplace to garden https://phys.org/news/2018-03-wood-ash-fireplace-garden.html
Intermittent energy restriction diets such as the 5:2 diet clears fat from the blood quicker after eating meals compared with daily calorie restriction diets, reducing an important risk factor for cardiovascular disease, a new study in the British Journal of Nutrition reports. https://www.eurekalert.org/pub_releases/2018-03/uos-fdr031918.php
An undercover investigation by Channel 4 News reveals how Cambridge Analytica secretly campaigns in elections across the world. Bosses were filmed talking about using bribes, ex-spies, fake IDs and sex workers. Watch Cambridge Analytica’s CEO Offer to Entrap Political Opponents With Sex Workers https://www.channel4.com/news/cambridge-analytica-revealed-trumps-election-consultants-filmed-saying-they-use-bribes-and-sex-workers-to-entrap-politicians-investigation
Christopher Wylie, Cambridge Analytica whistleblower, speaks out on Facebook controversy https://www.cbsnews.com/news/christopher-wylie-cambridge-analytica-whistleblower-speaks-today-facebook-controversy-2018-03-19/
"If Cambridge Analytica can sway elections and referenda with a relatively small subset of Facebook’s data, imagine what Facebook can and does do with the full set" http://www.wired.co.uk/article/facebook-cambridge-analytica-data-share-price-privacy
Wylie told NBC's "Today" in an interview that Cambridge Analytica used data to create profiling algorithms that enabled the company to "explore mental vulnerabilities of people." It enabled the firm to inject information into different forms of online content, so that people saw things that may not have been true, he said.
"This is a company that really took fake news to the next level," Wylie said. http://www.cbc.ca/beta/news/politics/wylie-cambridge-analytica-liberals-1.4583810
New research demonstrates a link between chronic fatigue syndrome (CFS) symptoms and lower thyroid hormone levels. https://www.brightsurf.com/news/article/032018452341/chronic-fatigue-syndrome-possibly-explained-by-lower-levels-of-key-thyroid-hormones.html
study finds that more than 200 human-targeted, non-antibiotic drugs inhibit the growth of bacterial species that make up part of the human microbiome. https://mobile.the-scientist.com/article/52105/many-non-antibiotic-drugs-affect-gut-bacteria
A liar’s guide to statistics https://www.varsity.co.uk/science/15180
From big data to big scandal
How did Cambridge Analytica go from data science and custom computing clusters to bribes and blackmail? https://sciencenode.org/feature/how-polling-models-2018.php
Psychometrics: How Facebook data helped Trump find his voters https://phys.org/news/2018-03-psychometrics-facebook-trump-voters.html
This is how American voters were targeted withfake news, misleading information andcontradictory messages intended to influence how they voted – or if they voted at all. https://phys.org/news/2018-03-facebook-democracy-personality-profiling.html
The growing scandal around Facebook and Cambridge Analytica isn’t the real story. To really get what's going on, you need to understand Mark Zuckerberg's mission http://www.wired.co.uk/article/facebook-cambridge-analytica-mark-zuckerberg-mission-data-privacy
Whether you choose to like pictures of sunsets, puppies or people apparently says a lot about your personality. So much, in fact, that on the basis of 300 likes, Kosinski's model is able to predict someone's personality profile with the same accuracy as a spouse. https://phys.org/news/2018-03-psychographicsthe-behavioural-analysis-cambridge-analytica.html
To understand digital advertising, study its algorithms https://www.economist.com/news/science-and-technology/21739145-skinner-box-software-understand-digital-advertising-study-its-algorithms
Hurricane Harvey's toxic impact deeper than public told https://m.phys.org/news/2018-03-hurricane-harvey-toxic-impact-deeper.html
Gut bacteria determine speed of tumor growth in pancreatic cancer
Antibiotics may make immunotherapy more effective against pancreatic cancer https://www.eurekalert.org/pub_releases/2018-03/nlh-gbd032018.php
Regulating Facebook won't prevent data breaches https://m.phys.org/news/2018-03-facebook-wont-breaches.html
Researchers find leaky apps that put privacy at risk https://m.phys.org/news/2018-03-leaky-apps-privacy.html
This is the first time a plant has been revealed that relies on mushrooms both above and below ground.
Plants that have abandoned photosynthesis can survive in environments where sunlight does not reach https://www.eurekalert.org/pub_releases/2018-03/ku-for031918.php
Risks associated with glyphosate weedkiller resurface https://www.nature.com/articles/d41586-018-03394-z
How trees coexist—new findings from biodiversity research https://m.phys.org/news/2018-03-trees-coexistnew-biodiversity.html
in 2005, Sony used music CDs to illegally install a rootkit virus on 22 million computers; and when caught, they released an uninstaller that failed to remove the rootkit, installed further programs and illegally collected user information http://bloomsmag.com/the-rootkit-of-all-evil/
Why There Is No Way to Fix That Epic Facebook Data Breach Any More
The problem doesn't stop here. https://www.sciencealert.com/facebook-data-breach-cambridge-analytica-privacy-fix
How Cambridge Analytica stumbled into the spotlightFirm at centre of furor over privacy and political manipulation of Facebook users' data http://www.cbc.ca/news/world/facebook-cambridge-analytica-investigators-diana-swain-1.4590712
A timeline of Facebook's privacy issues — and its responses http://www.euronews.com/2018/03/24/timeline-facebook-s-privacy-issues-its-responses-n859651?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+euronews%2Fen%2Fsci-tech+%28euronews+-+sci-tech+-+en%29
Report: IBM hit ‘most senior employees hardest’ for layoffs, ‘flouting’ age bias rules
ProPublica/Mother Jones Investigation Confirms IBM Layoffs Targeted Older Workers https://www.wraltechwire.com/2018/03/22/report-ibm-hit-most-senior-employees-hardest-for-layoffs-flouting-age-bias-rules/
The controversy has raised suspicions that more Facebook data has been passed to third parties than the company is willing to acknowledge—a potentially vast market that has spread to the so-called dark web, where stolen information and identities are exchanged.
Facebook accounts were selling for $5.20 apiece on the dark web last month, more than three times the price for Twitter accounts, according to Top10VPN, a site that tracks online secuity tools. https://m.phys.org/news/2018-03-facebook-third-party-apps-left-privacy.html
Brain development disorders in children linked to common environmental toxin exposures https://www.eurekalert.org/pub_releases/2018-03/sfe-bdd032018.php
Canada wants clearer warnings on junk food. The US is using NAFTA to stop them. https://www.vox.com/2018/3/24/17152144/canada-wants-clearer-warnings-on-junk-food-the-us-is-using-nafta-to-stop-them
"For those of us who hold out no hope that our government will stand up for our rights, we are grateful to Europe," said Siva Vaidhyanathan, a professor at the University of Virginia who studies technology and intellectual property. "I have great hopes that GDPR will serve as a model for ensuring that citizens have dignity and autonomy in the digital economy. https://m.phys.org/news/2018-03-facebook-eu-global-impact.html
Image of the Roman cameo glass rendered in Drishti, an open source software created and designed at ANU by Dr Ajay Limaye, National Computational Infrastructure. Credit: Australian National University https://m.phys.org/news/2018-03-air-ancient-glass-reveal-production.html
Timing your meals may help with weight loss. That’s what it seems to do in mice. https://www.washingtonpost.com/national/health-science/timing-your-meals-may-help-with-weight-loss-thats-what-it-seems-to-do-in-mice/2018/03/23/14672fc0-f718-11e7-a9e3-ab18ce41436a_story.html
10 chemicals EPA should act on now https://www.ewg.org/research/under-new-safety-law-20-toxic-chemicals-epa-should-act-now
researcher has compiled evidence from more than 100 publications to show how obesity increases risk of 13 different cancers in young adults. The meta-analysis describes how obesity has shifted certain cancers to younger age groups, and intensified cellular mechanisms promoting the diseases. https://www.eurekalert.org/pub_releases/2018-03/cwru-ois032618.php
Pentland says the next frontier is microtargetting, when political campaigns and extremist groups sock-puppet social media accounts to make it seem like an entire community is spontaneously espousing similar beliefs. “That sort of persuasion, from people you think are like you having what appears to be a free opinion, is enormously effective,” Pentland says. https://www.wired.com/story/the-cambridge-analytica-data-apocalypse-was-predicted-in-2007/
AI will control humans with powerful propaganda and bespoke fake news stories that are even harder to stop, warns CIA consultant Efforts to influence consumers and voters through the spread of disinformation have been primitive compared to what is to come, he warns.
Intelligent machines will be used to generate millions of stories, each personally tailored to suit the beliefs and interests of the recipient. http://www.dailymail.co.uk/sciencetech/article-5552781/AI-used-generate-millions-fake-news-stories-targeted-beliefs.html
Mozilla has unveiled an add-on, namedFacebook Container, that aims to make it harder for Mark Zuckerberg's firm to track your movements outside of the social network. http://www.dailymail.co.uk/sciencetech/article-5553029/Mozilla-releases-Firefox-plug-stop-Facebook-tracking-online.html
Facebook delays the launch of its smart speakers as Cambridge Analytica whistleblower claims the firm LISTENS to you at home and work http://www.dailymail.co.uk/sciencetech/article-5553171/Facebook-decides-not-unveil-smart-speakers-amid-data-privacy-scandals.html
Study shows most American banks fail to offer safe, affordable checking https://m.phys.org/news/2018-03-american-banks-safe.html
'Facebook will never sell your information' says Mark Zuckerberg in 2009 http://www.dailymail.co.uk/sciencetech/article-5553573/Facebook-never-sell-information-says-Mark-Zuckerberg-2009.html
submitted by Gallionella to zmarter [link] [comments]
Cleaning sprays 'as harmful to your lungs as smoking 20 cigarettes a day' https://www.mirror.co.uk/lifestyle/health/cleaning-sprays-as-harmful-your-12033434
This is not a payphone, it's a corporate surveillance device http://www.wired.co.uk/article/linkuk-bt-google-free-wifi-and-calls-london
Netflix, Spotify and Tinder have all been revealing personal details of customers in attempt to create viral marketing campaigns. Fun, right? Wrong http://www.wired.co.uk/article/spotify-tinder-netflix-advertising-customer-information-privacy
What are the psychological dynamics when a couple tries to change a habit together? https://digest.bps.org.uk/2018/02/16/what-are-the-psychological-dynamics-when-a-couple-tries-to-change-a-habit-togethe
Transforming German cities into organic food gardens http://www.dw.com/en/transforming-german-cities-into-organic-food-gardens/a-42460922
There's no such thing as naturally orange cheese https://www.popsci.com/why-is-some-cheese-orange?dom=rss-default&src=syn
Study sheds light on how plants get their nitrogen fix https://m.phys.org/news/2018-02-nitrogen.html
Palm oil in your Valentine's chocolate? Beware. http://nouvelles.umontreal.ca/en/article/2018/02/14/palm-oil-in-your-valentine-s-chocolate-beware/
This work investigates cue-induced change in forebrain glutamate in individuals with alcohol use disorder (AUD). https://academic.oup.com/alcalc/advance-article-abstract/doi/10.1093/alcalc/agx119/4796882?redirectedFrom=fulltext
Pilot study in Kenya shows link between chronic pain and glutamate consumption https://www.eurekalert.org/pub_releases/2018-02/au-psi021618.php
it would take a farm the size of the US a full day, at least, to feed a person for a lifetime. http://physicsbuzz.physicscentral.com/2018/02/ask-physicist-how-many-calories-are-in.html?m=1
Facebook would not comment publicly on why it didn’t include Common Sense earlier in the process.
“Because they know we opposed their position,” said James Steyer, the CEO of Common Sense. The group’s stance is that Facebook never should have released a product aimed at kids. “They know very well our positon with Messenger Kids.”
A few weeks after Messenger Kids launched, nearly 100 outside experts banded together to urge Facebook to shut down the app , which it has not done. https://www.voanews.com/a/facebook-forges-ahead-with-kids-app-despite-expert-criticism/4258740.html
Whether or not the world really is getting worse, the nature of news will make us think that it is https://www.theguardian.com/commentisfree/2018/feb/17/steven-pinker-media-negative-news
Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy https://academic.oup.com/jcadvance-article-abstract/doi/10.1093/jcucy004/4827909?redirectedFrom=fulltext
Advertisers warn social media to step up, or they're out
Consumers' trust in social media is waning, causing advertisers to rethink where they put their dollars http://www.cbc.ca/beta/news/technology/social-media-advertising-facebook-google-1.4538685
sleep position bed https://www.popsci.com/sleep-pain-change-position?dom=rss-default&src=syn
Online purchase patterns show left-wingers and right-wingers read very different science books https://digest.bps.org.uk/2017/06/06/online-purchase-patterns-show-left-wingers-and-right-wingers-read-very-different-science-books/ http://www.bps.org.uk/news-and-policy/online-purchase-patterns-show-left-wingers-and-right-wingers-read-very-different
How do populist politicians exploit this? Creating an imaginary enemy has been the stock in trade of populists of left and right. Look no further than Trump’s rantings against Muslims, Hitler’s against the Jews, Marxists against the bourgoisie, Khmer Rouge (and even some UK newspapers) against the ‘Enemies of the People’, Daish against Unbelievers and English Brexiteers against the EU. The extremist demagogues set themselves up as the saviours of those who see themselves as disadvantaged. Only later do the disadvantaged find out they have been deceived and are even worse off and even more exploited. https://thepsychologist.bps.org.uk/securing-survival-populist-times
Unfortunately, Fractl also found that 64 percent of all users didn't trust any social media platform. https://www.cbsnews.com/news/facebooks-younger-users-are-abandoning-ship/
Lymphatic System: Facts, Functions & Diseases https://www.livescience.com/26983-lymphatic-system.html
Shepherd hopes the research helps people realize that hitting rock bottom can be an opportunity to let go of a broken and unrepairable life and begin anew to develop a new life, as well as avoid the negative path of fantasy that obstructs recovery. https://psychcentral.com/news/2018/02/21/the-good-news-and-bad-news-youre-out-of-a-job/132838.html
Hitting Rock Bottom After Job Loss: Bouncing Back to Create a New Positive Work Identity http://amr.aom.org/content/43/1/28.abstract?etoc
Japan went on to spend $4 million researching forest bathing from 2004 to 2012, testing the effects on hundreds of subjects in different contexts and forests. https://qz.com/1208959/japanese-forest-medicine-is-the-art-of-using-nature-to-heal-yourself-wherever-you-are/
Your DNA won't determine the best diet to help you lose weight http://www.latimes.com/science/sciencenow/la-sci-sn-diet-dna-20180220-story.html
Effect of Low-Fat vs Low-Carbohydrate Diet on 12-Month Weight Loss in Overweight Adults and the Association With Genotype Pattern or Insulin Secretion https://jamanetwork.com/journals/jama/article-abstract/2673150?redirect=true
Study linking sugary soft drinks with cancer rekindles controversial debate https://newatlas.com/sugar-soft-drink-consumption-cancer-risk/53512/
Chemical-free, low-cost crop storage bags that preserve food longer now commercially available is a triple layer sealed plastic bag that cuts off the oxygen supply to create hermetic conditions, thereby eliminating insect damage in storage of dry grain. The use of PICS bags provides farmers the flexibility to sell their grains when they choose while supplying healthy, clean and insecticide-free food to their families throughout the year. https://phys.org/news/2018-02-chemical-free-low-cost-crop-storage-bags.html
study finds that people with major depressive disorder (MDD) may have reduced bioavailability of the amino acid arginine. https://psychcentral.com/news/2018/02/22/depression-tied-to-lower-arginine-availability/132865.html
Drinking fruit tea between meals increases chance of tooth erosion
Research found certain behaviour – such as consuming acidic food and drink between meals – increases the chance of erosive tooth wear. http://home.bt.com/news/science-news/drinking-fruit-tea-between-meals-increases-chance-of-tooth-erosion-11364253721439
These are the best books for learning modern statistics—and they’re all free https://qz.com/1206229/this-is-the-best-book-for-learning-modern-statistics-its-free/
Depending on whether one reads the meta in which the authors rely on trim-and-fill analyses or the one in which the other set of authors rely on PET-PEESE, one may draw different conclusions http://ajbenjaminjrbeta.blogspot.ca/2018/02/a-cautionary-remark-about-meta-analyses.html?m=1
Latest corruption data shows the world's governments are still just as rotten https://newatlas.com/2017-transparency-international-corruption-perceptions-index/53520/
Source: Transparency International http://www.transparency.org/cpi2017
Twenty-two states and DC sue the FCC in desperate bid to save net neutrality http://www.dailymail.co.uk/sciencetech/article-5424783/States-suing-FCC-try-save-net-neutrality.html
Low-Calorie Vegetarian Versus Mediterranean Diets for Reducing Body Weight and Improving Cardiovascular Risk Profile: CARDIVEG Study (Cardiovascular Prevention With Vegetarian Diet) http://circ.ahajournals.org/content/early/2018/02/14/CIRCULATIONAHA.117.030088
did find two differences between the diets that may be noteworthy. The vegetarian diet was more effective at reducing LDL (the "bad") cholesterol, while the Mediterranean diet resulted greater reductions in triglycerides, high levels of which increase the risk for heart attack and stroke. https://www.eurekalert.org/pub_releases/2018-02/aha-vam022118.php
Vast biodiversity database now available to all http://www.nhm.ac.uk/discovenews/2016/decembevast-biodiversity-database-now-available-to-all.html
Daffodils to fight cancer: Anti-cancer effect of a daffodil extract https://www.sciencedaily.com/releases/2018/02/180226090911.htm
Researchers find low magnesium levels make vitamin D ineffective
Study in The Journal of the American Osteopathic Association suggests up to 50 percent of US population is magnesium deficient https://www.eurekalert.org/pub_releases/2018-02/aoa-rfl022318.php
Link between Autism and Vinyl Flooring https://www.scientificamerican.com/article/link-between-autism-and-vinyl/
old camera https://www.popsci.com/how-to-buy-film-photography-camera?dom=rss-default&src=syn
Study finds Americans don't think they have the ear of elected officials https://phys.org/news/2018-02-americans-dont-ear-elected.html
More information: The study is available online: http://www.apnorc.org/projects/Pages/HTML%20Reports/Democratic-Representation-Americans%E2%80%99-Frustration-with-Whose-Voices-are-Represented-in-Congress.aspx Provided by: Stanford University
We want the world to be fair: the good will be rewarded, the evil punished. As a result, we blame the victims of misfortune https://www.theguardian.com/us-news/2018/feb/27/victim-blaming-science-behind-psychology-research
They found polyphenols in wine reduced a bacteria’s ability to stick to a tooth's enamel. When combined with the oral probiotic Streptococcus dentisani, known to stimulate the growth of good bacteria, they found polyphenols did an even better job.
Researchers say the findings could lead to new dental treatments, but don’t go rushing to the nearest liquor store just yet. polyphenols naturally occur in a variety of foods too, including fruits like cherries, pears, and berries as well as cereals, dry legumes, and chocolates. In fact, a cup of tea or coffee contains the same number of polyphenols as a glass of wine – and they could be a healthier alternative. http://www.iflscience.com/health-and-medicine/winestained-teeth-may-prevent-tooth-decay-and-gum-disease/
New evidence of ‘muscle memory’ at a DNA level - A study has shown for the first time that human muscles possess a ‘memory’ of earlier growth - at the DNA level. Periods of skeletal muscle growth are ‘remembered’ by the genes in the muscle, helping them to grow larger later in life. https://www.uk-muscle.co.uk/topic/309427-new-evidence-of-%E2%80%98muscle-memory%E2%80%99-at-a-dna-level/
Is democracy dying, in the U.S. and around the world? Why or why not? And if so, what can anyone do about it? http://news.mit.edu/2018/starr-forum-democracy-dying-0227
It doesn't really matter which smartphone has the 'best' cameraMost modern smartphones have great imaging devices with lots of marketing attached https://www.popsci.com/smartphone-camera-comparisons?dom=rss-default&src=syn
The main culprit for traditional teabags is polypropylene, which is used as a sealant to stop tea bags from losing their shape. At the tail end of last year, a petition attracted 3,000 signaturescalling for mainstream tea companies to stop using the plastic in their products. http://www.alphr.com/environment/1008660/pg-tips-teabags-plastic-biodegradable
FDA Report on BPA’s Health Effects Raises Concerns
The pre-peer review assessment finds the compound has “minimal effects,” but endocrinologists and others say key data have yet to come out. The NCTR draft report “included the results of one government study with a partial data set and has yet to undergo peer review,” she notes.
In the FDA’s study, NCTR researchers investigated how BPA affected rats’ growth, weight, and tumor development, but it did not explore how the compound affects brain development. https://mobile.the-scientist.com/article/51931/fda-report-on-bpa-s-health-effects-raises-concerns
A roasted sweet potato has a GI value of 82, a baked sweet potato 94 and a boiled sweet potato 46.You can also stir-fry sweet potatoes in oil at a 200°F (93°C) temperature for five minutes. Stir-frying enhances the bioavailability of beta-carotene in sweet potatoes. sweet potatoes Steaming maintains all nutrients and flavor in sweet potatoes. http://newhealthadvisor.com/Can-You-Eat-Sweet-Potato-Skin.html
Unlike sweet potatoes which can be eaten raw, yams should never be consumed uncooked since they carry naturally-occurring plant toxins including dioscorine, diosgenin, and triterpenes. The tuber must be peeled and cooked in order to remove these bitter proteins. https://www.nutrition-and-you.com/yams.html
tmp... Trial of omega fatty acid supplementation in toddlers born preterm shows promising results https://www.eurekalert.org/pub_releases/2018-03/nch-too030118.php
It takes 10 to 15 minutes for the body to hydrate, so it’s surprising that animals stop drinking water within one minute—well before their body becomes hydrated. The brain somehow alerts the body that thirst-relief is on the way. Stopping is also important because drinking large amounts of water is unhealthy. http://www.pbs.org/wgbh/nova/next/body/brain-thirst-body-hydrates/
Pesticides found to accumulate in fat tissue https://phys.org/news/2018-03-pesticides-accumulate-fat-tissue.html
Image conscious people are more likely to give to crowdfunding campaigns https://www.eurekalert.org/pub_releases/2018-03/uop-icp030118.php
show that pesticides are capable of transforming crops in ways that shape their nutritional value. Some of these, like the iron-enhancing property of nicosulfuron combined with the safener https://www.economist.com/news/science-and-technology/21737491-role-agricultural-chemicals-food-spraying-herbicides-changes-flavour
Online bots utilize artificial intelligence to perform more sophisticated actions — including acting in ways that can fool someone into thinking they're actual humans at a keyboard. "Advanced bots can hold short credible exchanges or search for relevant web links to support their points of view,"
https://computer.howstuffworks.com/internet/social-networking/networks/twitter-cracks-down-on-bot-abuse.htm#mkcpgn=rssnws1
Wiping out malicious bots wouldn't necessarily solve social media's disinformation dilemma, Ferrara notes. Some efforts, like the Russian conspiracy to interfere in the 2016 U.S. election alleged in thisindictment, "may use human trolls instructed with some agenda, rather than bots, and still accomplish a great deal of manipulation and influence," he says.
Rocker bottom shoes help reduce chronic low back pain https://www.sciencedaily.com/releases/2018/03/180303095449.htm
Selfies can make your nose look 30% bigger, according to a plastic surgeon http://home.bt.com/news/science-news/selfies-make-your-nose-look-30-bigger-says-plastic-surgeon-11364255158336
A type of bacteria found on healthy human skin produces a chemical that may help protect against skin cancer, scientists have found. http://home.bt.com/news/science-news/scientists-have-found-a-cancer-fighting-chemical-in-human-skin-bacteria-11364255180052
Giant Family Tree of 13 Million People Just Created https://www.livescience.com/61905-giant-family-tree.html
The Google of China, Baidu, has just released a white paper showing its latest development in artificial intelligence (AI): a program that can clone voices after analyzing even a seconds-long clip, using a neural network. https://www.sciencealert.com/china-search-engine-baidu-ai-development-clones-voices
Our results show that subtle differences in the way you make facial expressions while someone is talking to you can fundamentally change their experience, their body, and the way they feel like you’re evaluating them.” https://psychcentral.com/news/2018/03/03/different-smiles-can-elicit-distinct-bodily-reactions/133261.html
What Your Eyes Say About Your IQ
How to read people’s intelligence from their eyes. https://www.spring.org.uk/2018/03/eye-intelligence.php
Five reasons why being kind makes you feel good – according to science https://theconversation.com/five-reasons-why-being-kind-makes-you-feel-good-according-to-science-92459
found that hot water was no better than cold at removing E. coli. In fact, water that is uncomfortably hot actually increases the bacterial load, because it damages the natural protective barrier of your skin. http://www.sciencefocus.com/article/human-body/hot-water-better-cold-water-washing-hands
Here's 13 Things That Make People Dislike You Immediately, According to Science https://www.sciencealert.com/13-things-you-re-doing-that-make-people-dislike-you-immediately-according-to-science
Students Build Program That Sniffs Out Twitter 'Bots'...“You can sort of see these bots evolve,” Bhat said. “And the scary thing for us is that if we aren’t keeping up on their technological progress, it’s going to be impossible to tell the difference.” https://www.voanews.com/a/students-create-program-sniffs-out-twitter-/4279581.html
Squaring the circle: Merchandising embarrassing products Encouraging in-store shoppers to buy certain personal care products isn't easy, but these insights could help https://www.sciencedaily.com/releases/2018/03/180305111505.htm
How Often Should You Wash Your Pillow? https://home.howstuffworks.com/home-improvement/household-hints-tips/cleaning-organizing/often-wash-pillow.htm#mkcpgn=rssnws1
AN ILLUSTRATED GUIDE TO MATCHING FOODS' FLAVOR MOLECULES https://www.wired.com/story/the-flavor-matrix/ https://phys.org/news/2018-03-microfiber-pollution-laundry-room.html
Taking on 'microfiber' pollution, a laundry room at a time https://phys.org/news/2018-03-microfiber-pollution-laundry-room.html
The middle class should stop lecturing the 'poor obese' on healthy eating says Jamie Oliver http://www.ibtimes.co.uk/middle-class-should-stop-lecturing-poor-obese-healthy-eating-says-jamie-oliver-1665129
Righting a wrong: Retaliation on a voodoo doll symbolizing an abusive supervisor restores justice https://www.sciencedirect.com/science/article/pii/S104898431730276X
Why don't Americans care about chemicals? https://massivesci.com/articles/chemical-pollution-health-risks-america/
Think Russia's Twitter trolls are bad? Startups do it every day
"The Russians were using the same techniques as some of the most successful startups in the world – tactics that I use every day and have done for a decade." http://www.wired.co.uk/article/growth-hacking-russia-forward-partners-russian-internet-research-agency
Former Russian trolls reveal online work to create 'fake news' http://www.cbc.ca/beta/news/world/russia-trolls-internet-fake-news-1.4562526
Stick your spices in the freezer for four days (make sure your freezer is set at 0 degrees Fahrenheit) before putting them in your spice rack or pantry. http://asktran.com/home/yes-those-are-probably-bugs-in-your-paprika-heres-what-to-do/
Note: UV intensity can nearly double with reflection from snow or reflective surfaces such as water, sand and concrete. https://www.theage.com.au/environment/weathegoing-to-extremes-uv-radiation-is-on-the-way-up-20180308-p4z3cp.html
20 Weird Psychological Reasons Why Someone Might Fall In Love With You http://www.iflscience.com/brain/20-weird-psychological-reasons-why-someone-might-fall-in-love-with-you/all/
Chronic Exercise Slows Aging https://psychcentral.com/news/2018/03/09/chronic-exercise-slows-aging/133519.html
While it was previously assumed that aging causes the body to become frail regardless of how many gym hours you put in, the results suggest this is not the case. In fact, the active seniors were able to maintain the body fat, cholesterol levels, and immune system of a young person. In men, regular exercise was also found to keep testosterone levels high http://www.iflscience.com/health-and-medicine/forget-pills-and-antiwrinkle-creams-the-real-trick-to-slow-down-aging-is-regular-exercise/
Scientists Discover The Root Of Autoimmune Diseases – And How We Can Treat Them Lupus, rheumatoid arthritis, and Hashimoto’s thyroiditis are just three of over a hundred conditions that fit into this category. Now, they can be added tothe long list of illnesses linked to the health of gut bacteria.
http://www.iflscience.com/health-and-medicine/scientists-discover-the-root-of-autoimmune-diseases-and-how-we-can-treat-them/
Gut microbes influence severity of intestinal parasitic infections
Certain gut microbes also linked to repeat infections https://www.eurekalert.org/pub_releases/2018-03/wuso-gmi030818.php
How beneficial gut bacteria optimise host colonisation and biofilm formation https://m.phys.org/news/2018-03-beneficial-gut-bacteria-optimise-host.html
Does It Really Matter if You Pull a USB Out Before It Safely Ejects? https://www.sciencealert.com/does-it-matter-if-you-pull-a-usb-without-waiting-for-it-to-safely-eject
Low-fat diet plus limited caloric intake prevented aging-induced inflammatory activation of microglia; exercise was significantly less effective than caloric restriction in preventing these changes https://www.sciencedaily.com/releases/2018/03/180312085114.htm
“These findings suggest that people new to an evaluation task may be more critical than those who have been doing the evaluation task for longer https://www.psychologicalscience.org/news/releases/ratings-rise-over-time-because-they-feel-easier-to-make.html
If you want to stay successful, learn to think like Leonardo da Vinci Some of history’s greatest contributions have come from polymaths https://qz.com/1229090/if-you-want-to-stay-successful-learn-to-think-like-leonardo-da-vinci/
Blood metabolites of the endocannabinoid system decreased with coffee consumption, particularly with eight cups per day, the study found. https://www.eurekalert.org/pub_releases/2018-03/nu-tcc031218.php
Intelligent to a Fault: When AI Screws Up, You Might Still Be to Blame https://www.scientificamerican.com/article/intelligent-to-a-fault-when-ai-screws-up-you-might-still-be-to-blame/
Microplastics found in samples of bottled water https://inews.co.uk/news/health/microplastics-found-samples-bottled-wate
Statistical errors may taint as many as half of mouse studies https://spectrumnews.org/news/statistical-errors-may-taint-many-half-mouse-studies/
Chemicals in lavender and tea tree oil appear to be hormone disruptors https://www.eurekalert.org/pub_releases/2018-03/tes-cil031418.php
Artificial Sweetener May Worsen Crohn’s Symptoms https://www.genengnews.com/gen-news-highlights/artificial-sweetener-may-worsen-crohns-symptoms/81255597
The interesting and uplifting news in this study is that if you are able to maintain your weight loss for a longer period of time, it seems as if you have ‘passed the critical point’, and after this point, it will actually become easier for you to maintain your weight loss than is was immediately after the initial weight loss.
“Thus, the body is no longer fighting against you, but actually with you, which is good news for anyone trying to lose weight,” concludes Associate Professor Signe Sørensen Torekov. http://www.lowcarbkitchen.us/new-research-obese-people-can-maintain-stable-weight-loss/
Study Finds Microplastics in More than 90 Percent of Tested Water Bottles https://www.smithsonianmag.com/smart-news/study-finds-microplastics-more-90-percent-tested-water-bottles-2-180968507/
Prenatal exposure to plasticizer may affect male fertility in future generations https://www.eurekalert.org/pub_releases/2018-03/tes-pet031418.php
Exposure to low levels of BPA during pregnancy can lead to altered brain development https://www.eurekalert.org/pub_releases/2018-03/tes-etl031418.php
Global biodiversity 'crisis' to be assessed at major summit https://m.phys.org/news/2018-03-global-biodiversity-crisis-major-summit.html
IPBES: The world's guardian of biodiversity https://m.phys.org/news/2018-03-ipbes-world-guardian-biodiversity.html
As the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) prepares to unveil a thorough diagnosis of the health of Earth's plant and animal species, this is what we already know: https://m.phys.org/news/2018-03-state-earth-species.html
troll factory' http://www.dailymail.co.uk/sciencetech/article-5505431/US-impose-sanctions-13-Russians-indicted-Mueller.html
The new database, named IMPPAT (Indian Medicinal Plants, Phytochemistry And Therapeutics) brings together not just the Indian medicinal plants and their associated phytochemicals, but also the latter’s 2D and 3D chemical structures, the therapeutic use of the plants and the medicinal formulations. http://www.thehindu.com/sci-tech/energy-and-environment/a-knowledge-hub-for-medicinal-plants/article23280990.ece
This 3D Printed House Goes Up in a Day for Under $10,000 this is the first permitted 3D printed home to go up in the US. https://singularityhub.com/2018/03/18/this-3d-printed-house-goes-up-in-a-day-for-under-10000/
Cadwalladr said Facebook would have needed to inform 58 million people that their personal information was taken and "essentially, there's no way of getting it back."
"Once it's taken, it's out in the world, it can be copied, it can be stored elsewhere -- we just don't know what's happened to that data," https://www.cbsnews.com/news/cambridge-analytica-facebook-knew-for-two-years-no-action-taken/
Cambridge Analytica specializes in "psychographic" profiling that allows them to predict the voting likelihoods of individual people based on personality — and Facebook is a treasure trove for information like that. https://www.cbsnews.com/news/cambridge-analytica-firm-that-helped-trumps-campaign-harvested-50-million-facebook-profiles/
Cambridge Analytica uses the controversial practice called psychographics that micro-target ads based on personality. https://www.cbsnews.com/news/facebook-cambridge-analytica-trump-campaign-data-collection-violation-wakeup-call-privacy-rights/
Facebook will research you at the request of marketers https://www.cbsnews.com/news/facebook-will-research-you-at-the-request-of-marketers-cambridge-analytica-scandal/
newspaper, which obtained a 23-page leaked document compiled by Facebook executives in Australia, showingthe use of algorithms to collect data on more than six million young people in that country and New Zealand.
The leaked document highlighted the company's ability to identify "moments when young people need a confidence boost" and when young people feel "worthless" or "insecure." https://www.cbsnews.com/news/facebook-will-research-you-at-the-request-of-marketers-cambridge-analytica-scandal/
"This is just emblematic of such a crucial underlying issue with Facebook: they've created this incredibly powerful data operation and sell really robust data to their clients but they have very few mechanisms in place to ensure people aren't going to abuse that data." https://www.cbsnews.com/news/facebook-investigates-employee-joseph-chancellor-ties-cambridge-analytica-global-science-research/
the company had amassed a huge database very quickly from an app developed by an academic that vacuumed up data from Facebook users who agreed to fill out a survey, but also from their friends and contacts — which many did not know about.
"Imagine I go and ask you: I say, 'Hey, if I give you $1, $2, could you fill up this survey for me, just do it on this app,' and you say, 'Fine,'" Wylie said. "I don't just capture what your responses are, I capture all of the information about you from Facebook. But also this app then crawls through your social network and captures all of that data also." http://www.dw.com/en/eu-us-lawmakers-scold-facebook-trump-linked-cambridge-analytica/a-43033278
Mediterranean diet is linked to higher muscle mass, bone density after menopause https://www.sciencedaily.com/releases/2018/03/180318144826.htm
Healthy diet does not offset high salt intake http://www.digitaljournal.com/tech-and-science/science/essential-science-healthy-diet-does-not-offset-high-salt-intake/article/517714
Sweep wood ash from fireplace to garden https://phys.org/news/2018-03-wood-ash-fireplace-garden.html
Intermittent energy restriction diets such as the 5:2 diet clears fat from the blood quicker after eating meals compared with daily calorie restriction diets, reducing an important risk factor for cardiovascular disease, a new study in the British Journal of Nutrition reports. https://www.eurekalert.org/pub_releases/2018-03/uos-fdr031918.php
An undercover investigation by Channel 4 News reveals how Cambridge Analytica secretly campaigns in elections across the world. Bosses were filmed talking about using bribes, ex-spies, fake IDs and sex workers. Watch Cambridge Analytica’s CEO Offer to Entrap Political Opponents With Sex Workers https://www.channel4.com/news/cambridge-analytica-revealed-trumps-election-consultants-filmed-saying-they-use-bribes-and-sex-workers-to-entrap-politicians-investigation
Christopher Wylie, Cambridge Analytica whistleblower, speaks out on Facebook controversy https://www.cbsnews.com/news/christopher-wylie-cambridge-analytica-whistleblower-speaks-today-facebook-controversy-2018-03-19/
"If Cambridge Analytica can sway elections and referenda with a relatively small subset of Facebook’s data, imagine what Facebook can and does do with the full set" http://www.wired.co.uk/article/facebook-cambridge-analytica-data-share-price-privacy
Wylie told NBC's "Today" in an interview that Cambridge Analytica used data to create profiling algorithms that enabled the company to "explore mental vulnerabilities of people." It enabled the firm to inject information into different forms of online content, so that people saw things that may not have been true, he said.
"This is a company that really took fake news to the next level," Wylie said. http://www.cbc.ca/beta/news/politics/wylie-cambridge-analytica-liberals-1.4583810
New research demonstrates a link between chronic fatigue syndrome (CFS) symptoms and lower thyroid hormone levels. https://www.brightsurf.com/news/article/032018452341/chronic-fatigue-syndrome-possibly-explained-by-lower-levels-of-key-thyroid-hormones.html
study finds that more than 200 human-targeted, non-antibiotic drugs inhibit the growth of bacterial species that make up part of the human microbiome. https://mobile.the-scientist.com/article/52105/many-non-antibiotic-drugs-affect-gut-bacteria
A liar’s guide to statistics https://www.varsity.co.uk/science/15180
From big data to big scandal
How did Cambridge Analytica go from data science and custom computing clusters to bribes and blackmail? https://sciencenode.org/feature/how-polling-models-2018.php
Psychometrics: How Facebook data helped Trump find his voters https://phys.org/news/2018-03-psychometrics-facebook-trump-voters.html
This is how American voters were targeted withfake news, misleading information andcontradictory messages intended to influence how they voted – or if they voted at all. https://phys.org/news/2018-03-facebook-democracy-personality-profiling.html
The growing scandal around Facebook and Cambridge Analytica isn’t the real story. To really get what's going on, you need to understand Mark Zuckerberg's mission http://www.wired.co.uk/article/facebook-cambridge-analytica-mark-zuckerberg-mission-data-privacy
Whether you choose to like pictures of sunsets, puppies or people apparently says a lot about your personality. So much, in fact, that on the basis of 300 likes, Kosinski's model is able to predict someone's personality profile with the same accuracy as a spouse. https://phys.org/news/2018-03-psychographicsthe-behavioural-analysis-cambridge-analytica.html
To understand digital advertising, study its algorithms https://www.economist.com/news/science-and-technology/21739145-skinner-box-software-understand-digital-advertising-study-its-algorithms
Hurricane Harvey's toxic impact deeper than public told https://m.phys.org/news/2018-03-hurricane-harvey-toxic-impact-deeper.html
Gut bacteria determine speed of tumor growth in pancreatic cancer
Antibiotics may make immunotherapy more effective against pancreatic cancer https://www.eurekalert.org/pub_releases/2018-03/nlh-gbd032018.php
Regulating Facebook won't prevent data breaches https://m.phys.org/news/2018-03-facebook-wont-breaches.html
Researchers find leaky apps that put privacy at risk https://m.phys.org/news/2018-03-leaky-apps-privacy.html
This is the first time a plant has been revealed that relies on mushrooms both above and below ground.
Plants that have abandoned photosynthesis can survive in environments where sunlight does not reach https://www.eurekalert.org/pub_releases/2018-03/ku-for031918.php
Risks associated with glyphosate weedkiller resurface https://www.nature.com/articles/d41586-018-03394-z
How trees coexist—new findings from biodiversity research https://m.phys.org/news/2018-03-trees-coexistnew-biodiversity.html
in 2005, Sony used music CDs to illegally install a rootkit virus on 22 million computers; and when caught, they released an uninstaller that failed to remove the rootkit, installed further programs and illegally collected user information http://bloomsmag.com/the-rootkit-of-all-evil/
Why There Is No Way to Fix That Epic Facebook Data Breach Any More
The problem doesn't stop here. https://www.sciencealert.com/facebook-data-breach-cambridge-analytica-privacy-fix
How Cambridge Analytica stumbled into the spotlightFirm at centre of furor over privacy and political manipulation of Facebook users' data http://www.cbc.ca/news/world/facebook-cambridge-analytica-investigators-diana-swain-1.4590712
A timeline of Facebook's privacy issues — and its responses http://www.euronews.com/2018/03/24/timeline-facebook-s-privacy-issues-its-responses-n859651?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+euronews%2Fen%2Fsci-tech+%28euronews+-+sci-tech+-+en%29
Report: IBM hit ‘most senior employees hardest’ for layoffs, ‘flouting’ age bias rules
ProPublica/Mother Jones Investigation Confirms IBM Layoffs Targeted Older Workers https://www.wraltechwire.com/2018/03/22/report-ibm-hit-most-senior-employees-hardest-for-layoffs-flouting-age-bias-rules/
The controversy has raised suspicions that more Facebook data has been passed to third parties than the company is willing to acknowledge—a potentially vast market that has spread to the so-called dark web, where stolen information and identities are exchanged.
Facebook accounts were selling for $5.20 apiece on the dark web last month, more than three times the price for Twitter accounts, according to Top10VPN, a site that tracks online secuity tools. https://m.phys.org/news/2018-03-facebook-third-party-apps-left-privacy.html
Brain development disorders in children linked to common environmental toxin exposures https://www.eurekalert.org/pub_releases/2018-03/sfe-bdd032018.php
Canada wants clearer warnings on junk food. The US is using NAFTA to stop them. https://www.vox.com/2018/3/24/17152144/canada-wants-clearer-warnings-on-junk-food-the-us-is-using-nafta-to-stop-them
"For those of us who hold out no hope that our government will stand up for our rights, we are grateful to Europe," said Siva Vaidhyanathan, a professor at the University of Virginia who studies technology and intellectual property. "I have great hopes that GDPR will serve as a model for ensuring that citizens have dignity and autonomy in the digital economy. https://m.phys.org/news/2018-03-facebook-eu-global-impact.html
Image of the Roman cameo glass rendered in Drishti, an open source software created and designed at ANU by Dr Ajay Limaye, National Computational Infrastructure. Credit: Australian National University https://m.phys.org/news/2018-03-air-ancient-glass-reveal-production.html
Timing your meals may help with weight loss. That’s what it seems to do in mice. https://www.washingtonpost.com/national/health-science/timing-your-meals-may-help-with-weight-loss-thats-what-it-seems-to-do-in-mice/2018/03/23/14672fc0-f718-11e7-a9e3-ab18ce41436a_story.html
10 chemicals EPA should act on now https://www.ewg.org/research/under-new-safety-law-20-toxic-chemicals-epa-should-act-now
researcher has compiled evidence from more than 100 publications to show how obesity increases risk of 13 different cancers in young adults. The meta-analysis describes how obesity has shifted certain cancers to younger age groups, and intensified cellular mechanisms promoting the diseases. https://www.eurekalert.org/pub_releases/2018-03/cwru-ois032618.php
Pentland says the next frontier is microtargetting, when political campaigns and extremist groups sock-puppet social media accounts to make it seem like an entire community is spontaneously espousing similar beliefs. “That sort of persuasion, from people you think are like you having what appears to be a free opinion, is enormously effective,” Pentland says. https://www.wired.com/story/the-cambridge-analytica-data-apocalypse-was-predicted-in-2007/
AI will control humans with powerful propaganda and bespoke fake news stories that are even harder to stop, warns CIA consultant Efforts to influence consumers and voters through the spread of disinformation have been primitive compared to what is to come, he warns.
Intelligent machines will be used to generate millions of stories, each personally tailored to suit the beliefs and interests of the recipient. http://www.dailymail.co.uk/sciencetech/article-5552781/AI-used-generate-millions-fake-news-stories-targeted-beliefs.html
Mozilla has unveiled an add-on, namedFacebook Container, that aims to make it harder for Mark Zuckerberg's firm to track your movements outside of the social network. http://www.dailymail.co.uk/sciencetech/article-5553029/Mozilla-releases-Firefox-plug-stop-Facebook-tracking-online.html
Facebook delays the launch of its smart speakers as Cambridge Analytica whistleblower claims the firm LISTENS to you at home and work http://www.dailymail.co.uk/sciencetech/article-5553171/Facebook-decides-not-unveil-smart-speakers-amid-data-privacy-scandals.html
Study shows most American banks fail to offer safe, affordable checking https://m.phys.org/news/2018-03-american-banks-safe.html
'Facebook will never sell your information' says Mark Zuckerberg in 2009 http://www.dailymail.co.uk/sciencetech/article-5553573/Facebook-never-sell-information-says-Mark-Zuckerberg-2009.html
2021.01.18 03:23 SelfMadeAsia Too Much Is Never Enough: How MTV changed the minds of generations and initiated an era of globalism
 | Nothing Is Taboo: Born to the most prosperous generation in the history of mankind, millennials were not subjected to the vagaries of life. They were able to explore the natural teen rebellion to the full extent without a worry about the future. submitted by SelfMadeAsia to OMNIFINERY [link] [comments] Too Much Is Never Enough The title is a tagline from the MTV advertisements in the early 80s “I want my MTV”. The said advertisement is a testament to the ‘break the norms’ nature of MTV. The conservative cable operators were unwilling to carry MTV on their network and the solution MTV found out was to make the phones ring off the hook for the cable operators. Young viewers on other television channels were bombarded with advertisements in which their favourite artists, like Mick Jagger, were seen impatiently demanding MTV to their cable operators. Though an excellent marketing campaign, this advertisement encapsulates the insolent nature of the generation that grew up watching MTV. Need to have every whim satisfied by banging a fist on the table. Nothing Is Taboo Born to the most prosperous generation in the history of mankind, millennials were not subjected to the vagaries of life. They were able to explore the natural teen rebellion to the full extent without a worry about the future. The opulence is on display when Axl Rose of Guns N’ Roses say “We are making this (video) for ourselves. If we made a nice video for MTV, we can put it out and sell some records and shit. But instead we are spending a hundred and fifty grand just to make something we wanna see” and the crowd goes berserk. This display and the video which follows would have been termed vulgar and would be termed taboo a 30 years before that. But was cheered, celebrated and broadcast on national television in the 90s. One of the most popular artists from the MTV stables would be Madonna, right after Michael Jackson. More than music, her art was in making jaws drop every couple of years. Each time she went to a territory that is taboo, upsetting the bigwigs and showing ostensible display of liberty. The first mammoth she upset was the Church, though she was born a Catholic; maybe because she was born a Catholic. The music videos of her songs “Like a Virgin” and “Like a Prayer” had religious symbols and symbolism being used in an expletive manner. She was declared the most popular artist by MTV in 1989, the same year the song “Like a Prayer was released. In a couple of years, she would go on to upset even MTV; purportedly the uncensored channel. The music video for her song, “Justify My Love”, was too sexually explicit for even MTV. Not just pop stars, but also Presidents In 1992, the Governor of Arkansas was put on scrutiny by the youngest voters of the U.S.A. and was broadcast on MTV half a dozen times. The young voters asked the presidential candidate blunt questions holding back a thing. The name of the governor was Bill Clinton and he was elected President of the United States. By 1992, eighteen year olds were not necessarily started working. They went to college for an extensive 4 years of partying, games and exercise of liberty as they saw fit, paid for by their parents. The questions asked by the youngsters to the future President rarely had mention of the economy and job creation. More pertinent topics of discussion were abortion rights, ecology, climate change, etc. What has to be considered is that nearly 60 percent of the younger demographics (18-24 year olds) voted for Ronald Reagan and George Bush in the previous elections. The psychographics of the younger demographic in 1992 was not the same as the younger generation that voted for Reagan and Bush. This was a generation who thought that absolute liberty had to be brought to them on a platter by others. Not just Bill Clinton, but the subsequent presidential candidates of the U.S had to woo the same voters though they resorted to other modes. Non-conformity or Confirmation Bias Unlike Spotify and YouTube of today, there were fewer options to listen to music as an individual. Music listening was a communal event rather than an expression of individuality. The television stations and the radio stations were centrally distributing media and all the subscribers had no other choice than to listen to the same music everyone else is listening to. They heard the same songs, the same visceral music videos and the same things a teenager would want to hear. A teenager is seeking to make a mark in the world; to stand out, be different and to be recognised. They are fed through the network television that the establishments are there to curtails the freedom and individuality of their being and disregarding, belittling and fighting against the norm is the way to gain true freedom of their spirit. Impressionable teens learned the lessons in non-conformity from Madonna, Michael Jackson, Guns N’ Roses, Prince, through videos that gave psychedelic experience by themselves. The Video Jockeys or VJs of MTV became what priests were for Christians. The music artists were the Father, the Son, and the Holy Spirit. The music videos were the daily mass. This new evangelism took place in the living rooms of these youngsters. That is where they learnt the lessons in non-conformity. But the problem was that every teenager was fed the same diet in their living rooms by the very same priests. When they discuss the same things with their peers, they will agree with the viewpoints and the identity seeking teenager would be elated to meet like-minded individuals who are on a crusade against the establishment. These youngsters thought similarly, talked similarly and acted in the same manner. Though non-conformity was what they thought would make them stand out, they became more confirmed with the same ideas than any other generation before them. The irony. No platter Once this generation got out of college, they were confronted with the grind involved in the real world. They had to buckle up, work hard and fight for their place in the world. In 2008, the world economy crumbled and the pain of finding a job, keeping a job and doing well in the said job exacerbated. The lifestyle and ideas put forth by their idols didn’t seem to work well when confronted with the realities of everyday life. They gradually got disillusioned by the idols that adorned their teenage bedrooms. They set forth to find new ideas and ways of life that will justify their existence. This made them in the need to find new experiences to fill the voids in life. They started to travel to far away and exotic places; adding souvenirs from the latest country they visited. Gorging on food and becoming an accredited foodie; exploring every new hole in the wall food place they come across, cooking and trying exotic food and ingredients. Effortlessly undertaking risky and adventurous activities; jumping out of a plane, jumping with a rope around legs, camping, trekking, and mountaineering. Creating spectacles for validation online; likes, shares, comments, retweets, hearts. The journey of the incomplete always remains incomplete. Omnifinery - Feel Comfort in Your Individuality Text: Editorial Staff Omnifinery Editorial: Article 005 |
2020.10.09 18:18 parth770 How to build a Successful Marketing Plan
Every business, small or large, will be more successful with a business plan. One key component of a business plan is the marketing agency in mumbai plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing agency in mumbai and sales activities for the planning year:
· Who are our target buyers?
· What sources of uniqueness or positioning in the market do we have?
· Where will we implement our marketing spending plans?
· When will marketing spending plans occur?
· How much sales, spending, and profits will we achieve?
The financial projections contained in your business plan rest in large measure upon the assumptions contained in your marketing plan. It is the marketing plan that details when expenditures will be made, what level of sales will be achieved, and how and when advertising and promotional expenditures will be made.
Here are the major elements of a marketing plan:
· The situation analysis describes the total marketing environment in which the company competes and the status of company products and distribution channels.
· The opportunity and issue analysis details the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.
· The goals and objectives section outlines major company goals and the marketing and financial objectives.
· The marketing strategy section provides the company's marketing strategy statement, summarizing the key target buyer description, competitive market segments the company will compete in, the unique positioning of the company and its products compared to the competition, the reasons why it is unique or compelling to buyers, price strategy versus the competition, marketing spending strategy with advertising and promotion, and possible R&D and market research expenditure strategies.
· The sales and marketing plan outlines each specific marketing event or action plan to increase sales. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share or shipment goals for each program.
Use a simple, common-sense approach to organize and provide only relevant information. Because the situation analysis covers a wide range of topics, it should be divided into subsections. These subsections should start at the "big picture" of macroenvironment influences on your business down through total market descriptions, the competition, target buyers/end users, and, finally, product trends and your company distribution channels description. Thus, the key subsections include:
· Macroenvironment situation. The macroenvironment subsection presents information on trends that affect your company in the following areas:
o demographic
o economic
o technological
o political
o social
o cultural
o material supply
· market situation, which includes size, growth trends of total market, and key segments
· competitive situation, which provides a description of major competitors with size, goals, market share, product quality comparisons, marketing strategies, marketing spending, etc.
· target buyer or end user situation, which analyzes the identification and behavior of target buyers/end users and consumer wants and needs
· product situation, which includes sales, prices, and contribution margins; net profits of each company product line are shown
· distribution situation, which provides information on size, trends, and importance of each distribution channel for the company's products
· Demographics. How will the demographic factors of your geographic locale or your target market affect demand for your goods or services in the future? For example, as the baby boomers age, the fastest growing demographic in the US is the over-65 segment. Does this have an impact on your business? For example, a home-building contractor should begin to pay closer attention to the needs of people over 65. Another example, in some areas the number of recent immigrants from non-English speaking countries is significant. Are there new products you could add to your line to attract these customers? Would having bilingual staff help your business grow?
· Economics/business conditions. No matter how depressing the economic news may be, the savvy business owner can not ignore it. Spend time getting a feel for the economic climate—not only of the nation, but of your region or city. What is relevant to your business? How does the economy affect what you will need to do to market your business and grow your revenue"
· Technology. Innovation can create or wipe out industries and businesses in less than a year. The popularity and convenience of CD players all but eliminated the sale of record players and seriously depressed the manufacture and sale of vinyl records. Are there similar disruptors facing your business? Are customer expectations—social media, 24/7 online ordering—going to affect your business model?
· Political and legal. Health care and handicapped legislation affects all businesses, large or small. Increasing costs and mandatory provisions for buildings, walkways, elevators, etc., significantly affect the overhead for a small business. For example, a new restaurant with a basement may have to have an elevator (e.g., $20,000 or more) for handicapped employees, despite the fact it is unlikely that physically handicapped employees will need to go down to a basement storage area.
· Social and cultural. Especially if you are in the consumer goods market, you need to be aware of cultural and social trends that affect your customers (and potential customers.) For example, there is a sweeping trend for Americans (and the world) to dress more casually, with function and comfort driving new clothing and shoe trends. People are cooking less and are more concerned about nutrition and fat in their diets. And today, American business people are less willing to sacrifice family life for business careers. What does this mean for your small business?
· description of key competitors and their market positioning
· size of key competitors in units/dollars
· market shares of key competitors
· sales trends of key competitors
· strengths and weaknesses of key competitors compared to your company's product or services
· perceived marketing strategies of key competitors and their probable impact on your company
· description of target buyers or end users in demographic, psychographic, and lifestyle terms
· target buyeend user wants, needs, attitudes, and perceptions of category products and services
· where target buyers/end users are located and how to reach them
· which segments of the total market or category are growing or declining and why
· sales
· profit
· product trends
· cost-of-goods history (five years)
· marketing spending history (five years of advertising, promotion, PR spending)
· distribution trends and developments
· description of the sales organization (for example, company or brokers)
· percent of company sales
· company volume
· cost to distribute products and services
· growth potential
· competitive status
· External opportunities and threats to the company should be described with possible programs to capitalize on the opportunities, and possible solutions to potential threats to the company.
· Internal strengths and weaknesses of the company should be described in a competitive context.
· Key issues addresses decisions to be made by the company, based upon the analysis of these external opportunities and threats and internal company strengths and weaknesses, and helps to determine objectives, strategies, and tactics.
External opportunities may be seen in an analysis of the macro environment the company operates in. Other factors affecting your company may come from the market situation or the competitive situation that your company faces.
Major company goals could include both short- and long-term goals. For example:
· company definition (e.g., "to be a manufacturer of 100 percent all-natural snack food products")
· market definition (e.g., "to attain leadership in dollar market share and volume for the healthy, all-natural snacks segment of the salty snacks category")
· technology (e.g., "to become known in the industry as the leading developer of new vegetable protein products")
Financial objectives are generally described in quantitative terms for at least three years in the future:
· gross sales (increase)
· cost-of-goods (decrease)
· gross margin (increase)
· net income (increase)
· return on investment
· return on income
Businesses seeking outside funding and capital should provide a minimum of five years of projected income statements, although these are usually located in the financial section of the business plan rather than the marketing section.
Marketing objectives are quantitative translations of the company's financial objectives, in marketing terms. For example:
· sales dollars
· merchant on boarding in mumbai
· distribution levels/channel
· advertising awareness
· key account distribution
A good marketing agency in mumbai strategy provides specific goals and can include:
· a description of the key target buyeend user
· competitive market segments the company will compete in
· distribution channels
· the unique positioning of the company and its products versus the competition
· the reasons why it is unique or compelling to buyers
· price strategy versus competition
· marketing spending strategy with Society Activation Mumbai.
· possible research and development
· market research expenditure strategies.
An overall company marketing strategy should also:
· define the business
· position the business as a leader, challenger, follower, or niche player in the category
· define the brand or business personality or image that is desired in the minds of buyers and end users
· define life cycle influences, if applicable
Use the following checklist to help create your own marketing strategy.
Marketing Strategy Checklist
· define what your company is
· identify the products or services that your company provides
· identify your target buyers/end users
· establish the marketing category (e.g., fast food purveyor, high-end audio equipment sales, etc.)
· determine whether your company will be a market category leader, follower, challenger, or niche player
· describe the unique characteristics of your products or services that distinguish them from the competition.
· define whether your pricing will be above, below, or at parity with your competitors and establish whether you will lead, follow, or ignore changes in competitors' pricing
· identify the distribution channels through which your products/services will be made available to the target market/end users
· describe how advertising and promotions will convey the unique characteristics of your products or services
· describe any research and development activities or market research plans that are unique to your business
· describe the image or personality of your company and its products or services
A good working marketing strategy should not be changed every year. It should not be revised until company objectives (financial, marketing, and overall company goals) have been achieved or the competitive situation has changed significantly, e.g., a new competitor comes into the category or significantly different or new products emerge from existing competitors.
Sales and marketing plans should be a logical outgrowth of short- and long-term company objectives and your marketing strategy. In the business plan, the sales and marketing plans provide an outline of each marketing event for the year, covering the following information:
· description of each event vehicle (for example, media, promotion, trade, sales)
· timing of each event
· event goals and objectives (for example, volume, share gains)
· cost of each event
About Us:-
Delivering Outstanding Returns Through Field sales, Data Insight And Brand Engagement. Your Brand, Our Passion Everywhere, Every Day, We Are local marketing and sales agency.”
Contact Us:-
Get in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would be happy to meet up with you face to face.
submitted by parth770 to u/parth770 [link] [comments]
Every business, small or large, will be more successful with a business plan. One key component of a business plan is the marketing agency in mumbai plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing agency in mumbai and sales activities for the planning year:
· Who are our target buyers?
· What sources of uniqueness or positioning in the market do we have?
· Where will we implement our marketing spending plans?
· When will marketing spending plans occur?
· How much sales, spending, and profits will we achieve?
The financial projections contained in your business plan rest in large measure upon the assumptions contained in your marketing plan. It is the marketing plan that details when expenditures will be made, what level of sales will be achieved, and how and when advertising and promotional expenditures will be made.
Here are the major elements of a marketing plan:
· The situation analysis describes the total marketing environment in which the company competes and the status of company products and distribution channels.
· The opportunity and issue analysis details the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.
· The goals and objectives section outlines major company goals and the marketing and financial objectives.
· The marketing strategy section provides the company's marketing strategy statement, summarizing the key target buyer description, competitive market segments the company will compete in, the unique positioning of the company and its products compared to the competition, the reasons why it is unique or compelling to buyers, price strategy versus the competition, marketing spending strategy with advertising and promotion, and possible R&D and market research expenditure strategies.
· The sales and marketing plan outlines each specific marketing event or action plan to increase sales. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share or shipment goals for each program.
Effective Planning Requires an Accurate Situation Analysis
The situation analysis section of a marketing plan describes what is happening in the markets in which the company competes, and analyzes the company's product and distribution trends. Information in this section provides rationale and support for the marketing objectives, plans, and strategies.Use a simple, common-sense approach to organize and provide only relevant information. Because the situation analysis covers a wide range of topics, it should be divided into subsections. These subsections should start at the "big picture" of macroenvironment influences on your business down through total market descriptions, the competition, target buyers/end users, and, finally, product trends and your company distribution channels description. Thus, the key subsections include:
· Macroenvironment situation. The macroenvironment subsection presents information on trends that affect your company in the following areas:
o demographic
o economic
o technological
o political
o social
o cultural
o material supply
· market situation, which includes size, growth trends of total market, and key segments
· competitive situation, which provides a description of major competitors with size, goals, market share, product quality comparisons, marketing strategies, marketing spending, etc.
· target buyer or end user situation, which analyzes the identification and behavior of target buyers/end users and consumer wants and needs
· product situation, which includes sales, prices, and contribution margins; net profits of each company product line are shown
· distribution situation, which provides information on size, trends, and importance of each distribution channel for the company's products
Situation Analysis Begins by Examining Macroenvironment
The initial section of the situation analysis, the macroenvironment, sets the stage for the detailed analysis that will follow. Make sure that you capture only relevant information on macroenvironmental trends that might affect your business. Here are some aspects of key macroenvironmental forces that you should consider.· Demographics. How will the demographic factors of your geographic locale or your target market affect demand for your goods or services in the future? For example, as the baby boomers age, the fastest growing demographic in the US is the over-65 segment. Does this have an impact on your business? For example, a home-building contractor should begin to pay closer attention to the needs of people over 65. Another example, in some areas the number of recent immigrants from non-English speaking countries is significant. Are there new products you could add to your line to attract these customers? Would having bilingual staff help your business grow?
· Economics/business conditions. No matter how depressing the economic news may be, the savvy business owner can not ignore it. Spend time getting a feel for the economic climate—not only of the nation, but of your region or city. What is relevant to your business? How does the economy affect what you will need to do to market your business and grow your revenue"
· Technology. Innovation can create or wipe out industries and businesses in less than a year. The popularity and convenience of CD players all but eliminated the sale of record players and seriously depressed the manufacture and sale of vinyl records. Are there similar disruptors facing your business? Are customer expectations—social media, 24/7 online ordering—going to affect your business model?
· Political and legal. Health care and handicapped legislation affects all businesses, large or small. Increasing costs and mandatory provisions for buildings, walkways, elevators, etc., significantly affect the overhead for a small business. For example, a new restaurant with a basement may have to have an elevator (e.g., $20,000 or more) for handicapped employees, despite the fact it is unlikely that physically handicapped employees will need to go down to a basement storage area.
· Social and cultural. Especially if you are in the consumer goods market, you need to be aware of cultural and social trends that affect your customers (and potential customers.) For example, there is a sweeping trend for Americans (and the world) to dress more casually, with function and comfort driving new clothing and shoe trends. People are cooking less and are more concerned about nutrition and fat in their diets. And today, American business people are less willing to sacrifice family life for business careers. What does this mean for your small business?
Situation Analysis Subsections Delve Into Specific Areas
The "Market Situation" subsection of the situation analysis provides information on the size, growth, and trends of the overall market and any relevant segments of the total market or category. Rationale should be provided for estimating the trend of the market, including key industry developments, introduction of new technology or new products, increased marketing spending by key competitors, etc. For example, a small business could include local industry sales or volume for the last five years and estimated total market for this year and the following year, with company sales and share of the market.Outline Your Competitive Landscape and Challenges
In the "Competitive Situation" subsection of the situation analysis section you provide succinct and relevant information about key competitors:· description of key competitors and their market positioning
· size of key competitors in units/dollars
· market shares of key competitors
· sales trends of key competitors
· strengths and weaknesses of key competitors compared to your company's product or services
· perceived marketing strategies of key competitors and their probable impact on your company
Describe Your Target Buyer or End User
You provide actionable information on your target buyers, as well as information on the ultimate end users if necessary, in the "Target Buyer" subsection of the your situation analysis. Key questions answered in this subsection include:· description of target buyers or end users in demographic, psychographic, and lifestyle terms
· target buyeend user wants, needs, attitudes, and perceptions of category products and services
· where target buyers/end users are located and how to reach them
· which segments of the total market or category are growing or declining and why
Capture Key Metrics About Your Business and Products
The "Product Situation" subsection of your situation analysis section provides company information on:· sales
· profit
· product trends
· cost-of-goods history (five years)
· marketing spending history (five years of advertising, promotion, PR spending)
· distribution trends and developments
· description of the sales organization (for example, company or brokers)
Detail Distribution Channels and Costs
The "Distribution" subsection of the situation analysis section describes each distribution channel and its relative importance to the company in terms of:· percent of company sales
· company volume
· cost to distribute products and services
· growth potential
· competitive status
Marketing Plans Should Define Issues, Opportunities and Goals
The "Opportunity and Issue Analysis" section of your marketing plan analyzes the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.· External opportunities and threats to the company should be described with possible programs to capitalize on the opportunities, and possible solutions to potential threats to the company.
· Internal strengths and weaknesses of the company should be described in a competitive context.
· Key issues addresses decisions to be made by the company, based upon the analysis of these external opportunities and threats and internal company strengths and weaknesses, and helps to determine objectives, strategies, and tactics.
External opportunities may be seen in an analysis of the macro environment the company operates in. Other factors affecting your company may come from the market situation or the competitive situation that your company faces.
Marketing Goals and Objectives Are The Heart of Your Plan
The "Marketing Goals and Objectives" section of your marketing plan outlines major company goals, marketing, and financial objectives. All objectives should be carefully quantified, where possible, especially in terms of an achievable time or date. Objectives should be reasonable and attainable.Major company goals could include both short- and long-term goals. For example:
· company definition (e.g., "to be a manufacturer of 100 percent all-natural snack food products")
· market definition (e.g., "to attain leadership in dollar market share and volume for the healthy, all-natural snacks segment of the salty snacks category")
· technology (e.g., "to become known in the industry as the leading developer of new vegetable protein products")
Financial objectives are generally described in quantitative terms for at least three years in the future:
· gross sales (increase)
· cost-of-goods (decrease)
· gross margin (increase)
· net income (increase)
· return on investment
· return on income
Businesses seeking outside funding and capital should provide a minimum of five years of projected income statements, although these are usually located in the financial section of the business plan rather than the marketing section.
Marketing objectives are quantitative translations of the company's financial objectives, in marketing terms. For example:
· sales dollars
· merchant on boarding in mumbai
· distribution levels/channel
· advertising awareness
· key account distribution
Well-Articulated Marketing Strategy Focuses Valuable Time, Resources
Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If a company has to take an action that is off-strategy, it may indicate a temporary emergency action prompted by competition or other factors beyond normal management control. Or it may indicate the need to change or revise the company's marketing strategy.A good marketing agency in mumbai strategy provides specific goals and can include:
· a description of the key target buyeend user
· competitive market segments the company will compete in
· distribution channels
· the unique positioning of the company and its products versus the competition
· the reasons why it is unique or compelling to buyers
· price strategy versus competition
· marketing spending strategy with Society Activation Mumbai.
· possible research and development
· market research expenditure strategies.
An overall company marketing strategy should also:
· define the business
· position the business as a leader, challenger, follower, or niche player in the category
· define the brand or business personality or image that is desired in the minds of buyers and end users
· define life cycle influences, if applicable
Use the following checklist to help create your own marketing strategy.
Marketing Strategy Checklist
· define what your company is
· identify the products or services that your company provides
· identify your target buyers/end users
· establish the marketing category (e.g., fast food purveyor, high-end audio equipment sales, etc.)
· determine whether your company will be a market category leader, follower, challenger, or niche player
· describe the unique characteristics of your products or services that distinguish them from the competition.
· define whether your pricing will be above, below, or at parity with your competitors and establish whether you will lead, follow, or ignore changes in competitors' pricing
· identify the distribution channels through which your products/services will be made available to the target market/end users
· describe how advertising and promotions will convey the unique characteristics of your products or services
· describe any research and development activities or market research plans that are unique to your business
· describe the image or personality of your company and its products or services
Test Drive Your Strategy Statements
If the statements in your strategy are measurable and actionable and work to differentiate your company and products apart from the competition, congratulations! If they are not measurable and actionable and do not differentiate your company from the competition, revise them until they are.A good working marketing strategy should not be changed every year. It should not be revised until company objectives (financial, marketing, and overall company goals) have been achieved or the competitive situation has changed significantly, e.g., a new competitor comes into the category or significantly different or new products emerge from existing competitors.
Conclude Plan with Sales and Marketing Action Plan
This section of the marketing plan outlines each marketing event or action planned to increase sales. The plan will generally cover a calendar year, broken down by month or by quarter. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share/shipment goals for each program.Sales and marketing plans should be a logical outgrowth of short- and long-term company objectives and your marketing strategy. In the business plan, the sales and marketing plans provide an outline of each marketing event for the year, covering the following information:
· description of each event vehicle (for example, media, promotion, trade, sales)
· timing of each event
· event goals and objectives (for example, volume, share gains)
· cost of each event
About Us:-
Delivering Outstanding Returns Through Field sales, Data Insight And Brand Engagement. Your Brand, Our Passion Everywhere, Every Day, We Are local marketing and sales agency.”
Contact Us:-
Get in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would be happy to meet up with you face to face.
2020.09.28 10:34 parth770 Building a Successful Marketing Plan
Every business, small or large, will be more successful with a business plan. One key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year:
· Who are our target buyers?
· What sources of uniqueness or positioning in the market do we have?
· Where will we implement our marketing spending plans?
· When will marketing spending plans occur?
· How much sales, spending, and profits will we achieve?
The financial projections contained in your business plan rest in large measure upon the assumptions contained in your marketing plan. It is the marketing plan that details when expenditures will be made, what level of sales will be achieved, and how and when advertising and promotional expenditures will be made.
Here are the major elements of a marketing plan:
· The situation analysis describes the total marketing environment in which the company competes and the status of company products and distribution channels.
· The opportunity and issue analysis details the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.
· The goals and objectives section outlines major company goals and the marketing and financial objectives.
· The marketing strategy section provides the company's marketing strategy statement, summarizing the key target buyer description, competitive market segments the company will compete in, the unique positioning of the company and its products compared to the competition, the reasons why it is unique or compelling to buyers, price strategy versus the competition, marketing spending strategy with advertising and promotion, and possible R&D and market research expenditure strategies.
· The sales and marketing plan outlines each specific marketing event or action plan to increase sales. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share or shipment goals for each program.
Use a simple, common-sense approach to organize and provide only relevant information. Because the situation analysis covers a wide range of topics, it should be divided into subsections. These subsections should start at the "big picture" of macroenvironment influences on your business down through total market descriptions, the competition, target buyers/end users, and, finally, product trends and your company distribution channels description. Thus, the key subsections include:
· Macroenvironment situation. The macroenvironment subsection presents information on trends that affect your company in the following areas:
o demographic
o economic
o technological
o political
o social
o cultural
o material supply
· market situation, which includes size, growth trends of total market, and key segments
· competitive situation, which provides a description of major competitors with size, goals, market share, product quality comparisons, marketing strategies, marketing spending, etc.
· target buyer or end user situation, which analyzes the identification and behavior of target buyers/end users and consumer wants and needs
· product situation, which includes sales, prices, and contribution margins; net profits of each company product line are shown
· distribution situation, which provides information on size, trends, and importance of each distribution channel for the company's products
· Demographics. How will the demographic factors of your geographic locale or your target market affect demand for your goods or services in the future? For example, as the baby boomers age, the fastest growing demographic in the US is the over-65 segment. Does this have an impact on your business? For example, a home-building contractor should begin to pay closer attention to the needs of people over 65. Another example, in some areas the number of recent immigrants from non-English speaking countries is significant. Are there new products you could add to your line to attract these customers? Would having bilingual staff help your business grow?
· Economics/business conditions. No matter how depressing the economic news may be, the savvy business owner can not ignore it. Spend time getting a feel for the economic climate—not only of the nation, but of your region or city. What is relevant to your business? How does the economy affect what you will need to do to market your business and grow your revenue"
· Technology. Innovation can create or wipe out industries and businesses in less than a year. The popularity and convenience of CD players all but eliminated the sale of record players and seriously depressed the manufacture and sale of vinyl records. Are there similar disruptors facing your business? Are customer expectations—social media, 24/7 online ordering—going to affect your business model?
· Political and legal. Health care and handicapped legislation affects all businesses, large or small. Increasing costs and mandatory provisions for buildings, walkways, elevators, etc., significantly affect the overhead for a small business. For example, a new restaurant with a basement may have to have an elevator (e.g., $20,000 or more) for handicapped employees, despite the fact it is unlikely that physically handicapped employees will need to go down to a basement storage area.
· Social and cultural. Especially if you are in the consumer goods market, you need to be aware of cultural and social trends that affect your customers (and potential customers.) For example, there is a sweeping trend for Americans (and the world) to dress more casually, with function and comfort driving new clothing and shoe trends. People are cooking less and are more concerned about nutrition and fat in their diets. And today, American business people are less willing to sacrifice family life for business careers. What does this mean for your small business?
· description of key competitors and their market positioning
· size of key competitors in units/dollars
· market shares of key competitors
· sales trends of key competitors
· strengths and weaknesses of key competitors compared to your company's product or services
· perceived marketing strategies of key competitors and their probable impact on your company
· description of target buyers or end users in demographic, psychographic, and lifestyle terms
· target buyeend user wants, needs, attitudes, and perceptions of category products and services
· where target buyers/end users are located and how to reach them
· which segments of the total market or category are growing or declining and why
· sales
· profit
· product trends
· cost-of-goods history (five years)
· marketing spending history (five years of advertising, promotion, PR spending)
· distribution trends and developments
· description of the sales organization (for example, company or brokers)
· percent of company sales
· company volume
· cost to distribute products and services
· growth potential
· competitive status
· External opportunities and threats to the company should be described with possible programs to capitalize on the opportunities, and possible solutions to potential threats to the company.
· Internal strengths and weaknesses of the company should be described in a competitive context.
· Key issues addresses decisions to be made by the company, based upon the analysis of these external opportunities and threats and internal company strengths and weaknesses, and helps to determine objectives, strategies, and tactics.
External opportunities may be seen in an analysis of the macro environment the company operates in. Other factors affecting your company may come from the market situation or the competitive situation that your company faces.
Major company goals could include both short- and long-term goals. For example:
· company definition (e.g., "to be a manufacturer of 100 percent all-natural snack food products")
· market definition (e.g., "to attain leadership in dollar market share and volume for the healthy, all-natural snacks segment of the salty snacks category")
· technology (e.g., "to become known in the industry as the leading developer of new vegetable protein products")
Financial objectives are generally described in quantitative terms for at least three years in the future:
· gross sales (increase)
· cost-of-goods (decrease)
· gross margin (increase)
· net income (increase)
· return on investment
· return on income
Businesses seeking outside funding and capital should provide a minimum of five years of projected income statements, although these are usually located in the financial section of the business plan rather than the marketing section.
Marketing objectives are quantitative translations of the company's financial objectives, in marketing terms. For example:
· sales dollars
· sales units
· market share
· distribution levels/channel
· advertising awareness
· key account distribution
A good marketing strategy provides specific goals and can include:
· a description of the key target buyeend user
· competitive market segments the company will compete in
· distribution channels
· the unique positioning of the company and its products versus the competition
· the reasons why it is unique or compelling to buyers
· price strategy versus competition
· marketing spending strategy with advertising and promotion
· possible research and development
· market research expenditure strategies.
An overall company marketing strategy should also:
· define the business
· position the business as a leader, challenger, follower, or niche player in the category
· define the brand or business personality or image that is desired in the minds of buyers and end users
· define life cycle influences, if applicable
Use the following checklist to help create your own marketing strategy.
Marketing Strategy Checklist
· define what your company is
· identify the products or services that your company provides
· identify your target buyers/end users
· establish the marketing category (e.g., fast food purveyor, high-end audio equipment sales, etc.)
· determine whether your company will be a market category leader, follower, challenger, or niche player
· describe the unique characteristics of your products or services that distinguish them from the competition.
· define whether your pricing will be above, below, or at parity with your competitors and establish whether you will lead, follow, or ignore changes in competitors' pricing
· identify the distribution channels through which your products/services will be made available to the target market/end users
· describe how advertising and promotions will convey the unique characteristics of your products or services
· describe any research and development activities or market research plans that are unique to your business
· describe the image or personality of your company and its products or services
A good working marketing strategy should not be changed every year. It should not be revised until company objectives (financial, marketing, and overall company goals) have been achieved or the competitive situation has changed significantly, e.g., a new competitor comes into the category or significantly different or new products emerge from existing competitors.
Sales and marketing plans should be a logical outgrowth of short- and long-term company objectives and your marketing strategy. In the business plan, the sales and marketing plans provide an outline of each marketing event for the year, covering the following information:
· description of each event vehicle (for example, media, promotion, trade, sales)
· timing of each event
· event goals and objectives (for example, volume, share gains)
· cost of each event
About Us:-
Delivering Outstanding Returns Through Field sales, Data Insight And Brand Engagement. Your Brand, Our Passion Everywhere, Every Day, We Are local marketing and sales agency.”
Contact Us:-
Get in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would be happy to meet up with you face to face.
submitted by parth770 to u/parth770 [link] [comments]
· Who are our target buyers?
· What sources of uniqueness or positioning in the market do we have?
· Where will we implement our marketing spending plans?
· When will marketing spending plans occur?
· How much sales, spending, and profits will we achieve?
The financial projections contained in your business plan rest in large measure upon the assumptions contained in your marketing plan. It is the marketing plan that details when expenditures will be made, what level of sales will be achieved, and how and when advertising and promotional expenditures will be made.
Here are the major elements of a marketing plan:
· The situation analysis describes the total marketing environment in which the company competes and the status of company products and distribution channels.
· The opportunity and issue analysis details the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.
· The goals and objectives section outlines major company goals and the marketing and financial objectives.
· The marketing strategy section provides the company's marketing strategy statement, summarizing the key target buyer description, competitive market segments the company will compete in, the unique positioning of the company and its products compared to the competition, the reasons why it is unique or compelling to buyers, price strategy versus the competition, marketing spending strategy with advertising and promotion, and possible R&D and market research expenditure strategies.
· The sales and marketing plan outlines each specific marketing event or action plan to increase sales. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share or shipment goals for each program.
Effective Planning Requires an Accurate Situation Analysis
The situation analysis section of a marketing plan describes what is happening in the markets in which the company competes, and analyzes the company's product and distribution trends. Information in this section provides rationale and support for the marketing objectives, plans, and strategies.Use a simple, common-sense approach to organize and provide only relevant information. Because the situation analysis covers a wide range of topics, it should be divided into subsections. These subsections should start at the "big picture" of macroenvironment influences on your business down through total market descriptions, the competition, target buyers/end users, and, finally, product trends and your company distribution channels description. Thus, the key subsections include:
· Macroenvironment situation. The macroenvironment subsection presents information on trends that affect your company in the following areas:
o demographic
o economic
o technological
o political
o social
o cultural
o material supply
· market situation, which includes size, growth trends of total market, and key segments
· competitive situation, which provides a description of major competitors with size, goals, market share, product quality comparisons, marketing strategies, marketing spending, etc.
· target buyer or end user situation, which analyzes the identification and behavior of target buyers/end users and consumer wants and needs
· product situation, which includes sales, prices, and contribution margins; net profits of each company product line are shown
· distribution situation, which provides information on size, trends, and importance of each distribution channel for the company's products
Situation Analysis Begins by Examining Macroenvironment
The initial section of the situation analysis, the macroenvironment, sets the stage for the detailed analysis that will follow. Make sure that you capture only relevant information on macroenvironmental trends that might affect your business. Here are some aspects of key macroenvironmental forces that you should consider.· Demographics. How will the demographic factors of your geographic locale or your target market affect demand for your goods or services in the future? For example, as the baby boomers age, the fastest growing demographic in the US is the over-65 segment. Does this have an impact on your business? For example, a home-building contractor should begin to pay closer attention to the needs of people over 65. Another example, in some areas the number of recent immigrants from non-English speaking countries is significant. Are there new products you could add to your line to attract these customers? Would having bilingual staff help your business grow?
· Economics/business conditions. No matter how depressing the economic news may be, the savvy business owner can not ignore it. Spend time getting a feel for the economic climate—not only of the nation, but of your region or city. What is relevant to your business? How does the economy affect what you will need to do to market your business and grow your revenue"
· Technology. Innovation can create or wipe out industries and businesses in less than a year. The popularity and convenience of CD players all but eliminated the sale of record players and seriously depressed the manufacture and sale of vinyl records. Are there similar disruptors facing your business? Are customer expectations—social media, 24/7 online ordering—going to affect your business model?
· Political and legal. Health care and handicapped legislation affects all businesses, large or small. Increasing costs and mandatory provisions for buildings, walkways, elevators, etc., significantly affect the overhead for a small business. For example, a new restaurant with a basement may have to have an elevator (e.g., $20,000 or more) for handicapped employees, despite the fact it is unlikely that physically handicapped employees will need to go down to a basement storage area.
· Social and cultural. Especially if you are in the consumer goods market, you need to be aware of cultural and social trends that affect your customers (and potential customers.) For example, there is a sweeping trend for Americans (and the world) to dress more casually, with function and comfort driving new clothing and shoe trends. People are cooking less and are more concerned about nutrition and fat in their diets. And today, American business people are less willing to sacrifice family life for business careers. What does this mean for your small business?
Situation Analysis Subsections Delve Into Specific Areas
The "Market Situation" subsection of the situation analysis provides information on the size, growth, and trends of the overall market and any relevant segments of the total market or category. Rationale should be provided for estimating the trend of the market, including key industry developments, introduction of new technology or new products, increased marketing spending by key competitors, etc. For example, a small business could include local industry sales or volume for the last five years and estimated total market for this year and the following year, with company sales and share of the market.Outline Your Competitive Landscape and Challenges
In the "Competitive Situation" subsection of the situation analysis section you provide succinct and relevant information about key competitors:· description of key competitors and their market positioning
· size of key competitors in units/dollars
· market shares of key competitors
· sales trends of key competitors
· strengths and weaknesses of key competitors compared to your company's product or services
· perceived marketing strategies of key competitors and their probable impact on your company
Describe Your Target Buyer or End User
You provide actionable information on your target buyers, as well as information on the ultimate end users if necessary, in the "Target Buyer" subsection of the your situation analysis. Key questions answered in this subsection include:· description of target buyers or end users in demographic, psychographic, and lifestyle terms
· target buyeend user wants, needs, attitudes, and perceptions of category products and services
· where target buyers/end users are located and how to reach them
· which segments of the total market or category are growing or declining and why
Capture Key Metrics About Your Business and Products
The "Product Situation" subsection of your situation analysis section provides company information on:· sales
· profit
· product trends
· cost-of-goods history (five years)
· marketing spending history (five years of advertising, promotion, PR spending)
· distribution trends and developments
· description of the sales organization (for example, company or brokers)
Detail Distribution Channels and Costs
The "Distribution" subsection of the situation analysis section describes each distribution channel and its relative importance to the company in terms of:· percent of company sales
· company volume
· cost to distribute products and services
· growth potential
· competitive status
Marketing Plans Should Define Issues, Opportunities and Goals
The "Opportunity and Issue Analysis" section of your marketing plan analyzes the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.· External opportunities and threats to the company should be described with possible programs to capitalize on the opportunities, and possible solutions to potential threats to the company.
· Internal strengths and weaknesses of the company should be described in a competitive context.
· Key issues addresses decisions to be made by the company, based upon the analysis of these external opportunities and threats and internal company strengths and weaknesses, and helps to determine objectives, strategies, and tactics.
External opportunities may be seen in an analysis of the macro environment the company operates in. Other factors affecting your company may come from the market situation or the competitive situation that your company faces.
Marketing Goals and Objectives Are The Heart of Your Plan
The "Marketing Goals and Objectives" section of your marketing plan outlines major company goals, marketing, and financial objectives. All objectives should be carefully quantified, where possible, especially in terms of an achievable time or date. Objectives should be reasonable and attainable.Major company goals could include both short- and long-term goals. For example:
· company definition (e.g., "to be a manufacturer of 100 percent all-natural snack food products")
· market definition (e.g., "to attain leadership in dollar market share and volume for the healthy, all-natural snacks segment of the salty snacks category")
· technology (e.g., "to become known in the industry as the leading developer of new vegetable protein products")
Financial objectives are generally described in quantitative terms for at least three years in the future:
· gross sales (increase)
· cost-of-goods (decrease)
· gross margin (increase)
· net income (increase)
· return on investment
· return on income
Businesses seeking outside funding and capital should provide a minimum of five years of projected income statements, although these are usually located in the financial section of the business plan rather than the marketing section.
Marketing objectives are quantitative translations of the company's financial objectives, in marketing terms. For example:
· sales dollars
· sales units
· market share
· distribution levels/channel
· advertising awareness
· key account distribution
Well-Articulated Marketing Strategy Focuses Valuable Time, Resources
Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If a company has to take an action that is off-strategy, it may indicate a temporary emergency action prompted by competition or other factors beyond normal management control. Or it may indicate the need to change or revise the company's marketing strategy.A good marketing strategy provides specific goals and can include:
· a description of the key target buyeend user
· competitive market segments the company will compete in
· distribution channels
· the unique positioning of the company and its products versus the competition
· the reasons why it is unique or compelling to buyers
· price strategy versus competition
· marketing spending strategy with advertising and promotion
· possible research and development
· market research expenditure strategies.
An overall company marketing strategy should also:
· define the business
· position the business as a leader, challenger, follower, or niche player in the category
· define the brand or business personality or image that is desired in the minds of buyers and end users
· define life cycle influences, if applicable
Use the following checklist to help create your own marketing strategy.
Marketing Strategy Checklist
· define what your company is
· identify the products or services that your company provides
· identify your target buyers/end users
· establish the marketing category (e.g., fast food purveyor, high-end audio equipment sales, etc.)
· determine whether your company will be a market category leader, follower, challenger, or niche player
· describe the unique characteristics of your products or services that distinguish them from the competition.
· define whether your pricing will be above, below, or at parity with your competitors and establish whether you will lead, follow, or ignore changes in competitors' pricing
· identify the distribution channels through which your products/services will be made available to the target market/end users
· describe how advertising and promotions will convey the unique characteristics of your products or services
· describe any research and development activities or market research plans that are unique to your business
· describe the image or personality of your company and its products or services
Test Drive Your Strategy Statements
If the statements in your strategy are measurable and actionable and work to differentiate your company and products apart from the competition, congratulations! If they are not measurable and actionable and do not differentiate your company from the competition, revise them until they are.A good working marketing strategy should not be changed every year. It should not be revised until company objectives (financial, marketing, and overall company goals) have been achieved or the competitive situation has changed significantly, e.g., a new competitor comes into the category or significantly different or new products emerge from existing competitors.
Conclude Plan with Sales and Marketing Action Plan
This section of the marketing plan outlines each marketing event or action planned to increase sales. The plan will generally cover a calendar year, broken down by month or by quarter. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share/shipment goals for each program.Sales and marketing plans should be a logical outgrowth of short- and long-term company objectives and your marketing strategy. In the business plan, the sales and marketing plans provide an outline of each marketing event for the year, covering the following information:
· description of each event vehicle (for example, media, promotion, trade, sales)
· timing of each event
· event goals and objectives (for example, volume, share gains)
· cost of each event
About Us:-
Delivering Outstanding Returns Through Field sales, Data Insight And Brand Engagement. Your Brand, Our Passion Everywhere, Every Day, We Are local marketing and sales agency.”
Contact Us:-
Get in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would be happy to meet up with you face to face.
2019.12.01 09:06 ExpertsDigi Top 20 Digital Marketing Strategies – for small businesses to be used straight -off in 2020
 | submitted by ExpertsDigi to u/ExpertsDigi [link] [comments] Digi Experts - For Digital Marketing Best Digital Marketing Institute in Delhi If you have a small enterprise and wanted to make it develop then you definitely must be aware of the significance of selecting the proper virtual approach. The proper digital advertising approach can make or wreck your advertising efforts. So in this blog, we Digi Experts, masking the pinnacle 20 digital advertising strategies for you and integrate into the best virtual advertising approach in your business. Hey there, my call is Neeraj Kumar, and welcome to Digi Experts, in which we train human beings in becoming the fine virtual marketer. So, in case you’re inquisitive about mastering the contemporary & best advertising techniques, recommendations, and tricks, study our blogs cautiously. All proper, allow’s speak approximately digital advertising and marketing strategies. Now I’m going to present you the pinnacle 20 first-class digital advertising and marketing techniques that you could use immediately-off in the business or industry you’re in. Now as opposed to going into the details of every one approach, I need to present your type of a high-degree review and my key guidelines. Understand to paintings on these strategies, recognize what those strategies suggest and why they’ve been powerful in all of the small corporations I’ve labored with and taught to such a lot of peoples to help them generate extra leads, clients, and sales. All the way I’m gonna let you know those strategies but before taking one greater brief to be aware, you’re gonna word a little bit of overlap among some of this stuff, and this is intentional. After all, every so often when we’re taking a observe virtual marketing techniques, it’s essential to study each the high level form of macro review as well as the low degree micro specifics in order to locate which mixture of , 3, or 4 gadgets are virtually gonna pressure the point domestic on your business. The aim right here is absolutely to tell you the possibilities that have clearly been verified inside the real international as an assisting-hand for many groups just like yours to develop and generate extra leads & do all of the things that a business is meant to do because at the stop, it’s much less about the approaches however greater about the overall method in the back of that processes motive. Remember, a nicely-performed however best common method is gonna outperform. At the give up of the day, it’s what gets finished and what gets finished nicely that moves the needle. Also, ensure to stick around right till the realization because even as I’ve indexed the primary 18 points in no unique order, it’s the final two factors that I consider are the maximum important for small businesses to don't forget nowadays. #1 Coming up with irresistible givesNow what an irresistible offer is? It’s pretty lots precisely love it sounds. It’s an offer that’s too properly to refuse. Now, from time to time these are known as godfather offers or different terminology however all are the equal matters essentially, & what it's miles?It’s some sort of offer that you may installed in front of your best goal marketplace that without delay speaks to them and compels them to take action. Now right here’s the aspect, when we’re designing an impossible to resist provide, we don’t necessarily need to compete on rate. We don’t want to give whatever away totally free right here. All we need to do is understand that it’s essential to rate that we recognize in which the consumer’s coming from, which means we realize their pains, their issues, their frustrations, and the way our business’s service uniquely gonna remedy that for them. One of the most essential factors to do not forget whilst you’re building an irresistible gives that you need to be promoting painkiller, now not a diet, that means what you want to do here is you want to resolve a cache rather than save you destiny troubles due to the fact people are a lot much more likely to act then and take action once they’re seeking to resolve a real ache and problem that they’re experiencing proper now. I like to explain those pains and issues as miseries and essentially what it's far, it’s some kind of ache or problem or fear or frustration that they’re looking to get over. But this could additionally be called a bleeding neck which stresses the significance of getting this issue solved speedy, which means you can both show this, irresistible offer in an advert or as a name-to-motion on a blog post or right at the homepage of your enterprise. The best issue to consider here is the significance of truly having it so that you can compel someone to take action as quickly as feasible. #2 Collecting valuable portions of recordsNow it’s here in tip two that we’re going to enjoy the very first part of overlap that we’re gonna see as we flow through those 20 items, meaning your lead magnet can those factors or maybe the whole part of your impossible to resist the offer.Now a sincerely high-stage overview, you haven’t heard of a lead magnet before, all it is some form of piece of precious content or data or could also be something tangible or physical like an ebook or a trinket or a widget or whatever it's miles, however, you’re going to use this in trade to your consumer’s touch details, meaning maybe their name, email address, phone variety even their cope with. Now the motive it’s so important and so precious on your business to have a lead magnet in -folds. Number one is having the correct lead magnet role you as the authority and suggests that you recognize what you’re doing by using solving one in all their troubles through your content material. The 2d motive is you’re gonna use this as a lead magnet to attract leads. Now, how the lead magnets, historically work? You’re gonna positioned this offer for the lead magnet in front of your perfect target marketplace. You can try this thru AdWords or perhaps even a link on your internet site, and then direct them to in which they can download their PDFs or their free guide or get their loose ebook as well as delivery, or anything its miles. Once they get to that actual touchdown web page, they’ll input their name and e-mail cope with and in turn, they’re gonna get the manual, and also you’re gonna get their contact info. And that’s what we need to apply to comply with up with them later. My very last factor on lead magnets is this. You don’t need to limit your self to simply one lead magnet. After all, the chances of your clients having simply one single trouble might be quite slim, and you may want to method their pains or frustrations from numerous exclusive angles that's what your lead magnets can help you do. #3 SEO or Search Engine OptimizationTip 3 and one of the top digital advertising approach is that I’ve visible works for small business is none aside from SEO. Now, search engine optimization or SEO is by using ways one of the most technical things, you may speak about in virtual advertising, however, it’s also fantastically essential.Search engine marketing became liable for the boom of my first marketing employer, that and content material marketing, however again, there's some overlap because of the content material advertising and marketing and search engine optimization kind of paintings well together. But the factor is search engine optimization or search engine marketing, which is particularly valuable. Now, we don’t have the time to get into all of the specifics and details here, but the factor is you could want to begin allocating more sources to search engine optimization mainly if people tend to be looking for one of the issues that your business solves. Now when it comes to search engine marketing, several different factors have an impact on it, inclusive of on-page rankings and off-page indicators. Now, whilst we’re speakme approximately on-web page, these are things just like the key phrases you operate on your URL, your title, your headings, on-page content, all styles of such things as that, and when we’re talking about off-webpage rating indicators, it honestly has to do with the quantity and the form of links that are linking again on your content which is sending signals to the SERPs that that is valuable content. The purpose here isn’t to head deep down into the technicalities of SEO but as a substitute just to educate you on it is a valuable method and if you need to pursue it, there’s a ton of outstanding content material to be had, I’ll ensure to hyperlink to some inside the description beneath. #4 Google three-Rank SEOAll right the subsequent point may additionally sound comparable, however, it’s pretty crucial to distinguish and that’s Google 3-Rank search engine optimization. Now, this point is simplest treasured in case you’ve were given a nearby commercial enterprise or an actual storefront or actual bodily place because what you’re going to be doing here is rating in the map, and that is fairly critical particularly on cell now wherein most searches are conducted.Now the manner to find out if you’re ranking inside the pinnacle 3 s pretty easy. First of all open an incognito or private browser just so your records don’t impact the results, then type in something enterprise which you’re attempting to find and your town name and notice what appears within the map effects. If you’re now not inside the top 3, you’re missing out because of this you need to spend a while, some energy and some cash optimizing that Google three-p.C. Listing because they get a ton of traffic, especially from cellular, in which maximum searches arise. #5 Do Audio MarketingNow, this next tip is a little more available and a little less common than say SEO or Google 3-rank search engine marketing and it has to do with audio marketing. Now like I said at the start, these recommendations are indexed in no particular order, again besides for the ones final, so I don’t want to overemphasize or underemphasize the importance of applicable audio advertising and marketing to your business. That said, I recognize it could have a profound effect if this ends up being the right channel on your goal market, and therein lies the key. You see, to determine if audio advertising and marketing is something you need to pursue, you first need to identify your perfect target market, but we’re gonna speak approximately that a bit later.Now, whilst we’re speakme specifically about digital advertising techniques, obviously things just like the podcasts and the Spotify Ads and such things as which can be gonna come to the leading edge of your thoughts. That said, I additionally need you to consider offline audio channels like perhaps even proper old fashioned radio. Now, the radio in my experience doesn’t provide tons ROI that a number of these digital mediums do, but as a supplement or an accessory, it would nevertheless offer enough of a bump to make everything well worth it. #6 E-mail MarketingAll proper, our subsequent factor is certainly one of my all-time favorites and it has to do with electronic mail advertising. Now, fortunately, we already blanketed lead magnets and the importance of acquiring consumer contact records like their name and their email cope with. Well with email advertising, it gives you that possibility to follow up and provide an extra price to clients and make new offers available to them again & again.Now, there are lots of human beings accessible complaining approximately lower open prices and the way email marketing is dropping its effectiveness and even as that is true to a few diplomae, just think about your self & how you have interaction yourselves with content and the way you utilize statistics. Odds are quite suitable you take a look at your electronic mail once, twice or even 10 times in line with day, the identical your customers do. They’re actively concerned with checking their emails because of this it’s a brilliant medium to reach them and to unfold your message. Of direction, like all of the techniques we’re talking about, here are the devils in the info this means that you may just spammy sell all form of offers and all forms of garbage on your target market or they’re simply gonna unsubscribe and delete your emails as quickly as they receive them. Rather, you want to be strategic and are trying to find to offer as much fee, meaning you’re gonna teach, you’re gonna lead them to aware, you’re going to tell, you’re gonna offer wonderful content material. But when all that’s achieved, of direction, you continue to ought to make gives so don’t be afraid to as long as they’re relevant for your marketplace. #7 Content MarketingOur next point is content material advertising, and as I’ve already mentioned, between SEO and content advertising, this is surely how I constructed up my first marketing employer. It’s a brilliant tool due to the fact content advertising permits you to teach, to tell, to provide price, and to expose that you’re the authority on your subject by way of teaching human beings what you realize.Now, once more, content advertising and marketing is sort of a high-stage review which includes all sorts of things beneath it like podcasts and films and blogs and interviews and lead magnets and resource guides and all varieties of stuff like that so it's far again that high-level evaluate. The point is in case you’re not growing content material to your target marketplace, you honestly need to be in a single manner, form, or form. The key with content material advertising is to select the right layout and the right fashion for you and your audience, that means in case you hate the concept of being on video, video’s in all likelihood no longer gonna be for you. If you hate the sound of your voice, perhaps audio content material you’re gonna live away from, and if you hate the thought of writing, well then glaringly a weblog is not gonna be the first-class in your style. All that stated, if I had to pick one that is absolutely the exceptional shape of content advertising that we’re seeing right now, it needs to be video, and there are numerous motives for this, we’re gonna cover that during just a minute on video marketing. #8 Video MarketingOur next tip is video advertising and marketing. Now, video marketing is an exceptional tool for small organizations to generate more leads, & sales and presentations your authority inside the market. Next to having an in-character verbal exchange or meeting face-to-face, the video is the subsequent best thing to establish agree with and show your persona and humanize your brand and your business.Also, the truth the video has a fantastically high barrier to entry, mainly considering simply typing up a weblog put up, that is really an amazing factor due to the fact in case you’re extreme enough to be watching this now and really reason on enhancing your small enterprise, it method you’re critical to triumph over that barrier to access and do the matters your competition are not inclined to do. Specifically, triumph over a number of the discomforts that initially arrive with video, specifically getting all of the gadget set up, figuring out what you’re gonna say after which going via the procedure of recording, enhancing and uploading your motion pictures. Now as I touched on within the last factor on content material advertising and marketing, the motive I assume video advertising and marketing is one of the maximum effective types of content is due to the fact you’re able to take the video content and then syndicate it across a number of exceptional channels, meaning you could strip away the audio and you presently have audio marketing. You can have it transcribed, and you now have a weblog publish, and you could take little bits of snips or clips or rates or anything like that. My takeaway factor in video advertising and marketing is this. It’s handiest going to develop in importance as we circulate on through the new yr and into the subsequent 12 months. So in case you haven’t yet, now's the time to begin investing in growing extra video content material for your enterprise. #9 CopywritingOur next factor is copywriting, and whilst we’re speakme approximately copywriting, we’re no longer talking approximately copyright or the felony element of defensive your work, however as an alternative about developing influential and persuasive income copy. The reason copywriting is so essential is because if you’ve were given a small business, which I desire you do, otherwise, why would you be looking this video now, nicely then it’s essential to communicate & to influence & to persuade the perceptions of folks that are communicating and handling your enterprise and the way we do this is through copywriting.But here’s the thing with copywriting. Rather than get bogged down in all the info, the key takeaway point is that quite an awful lot any type of verbal exchange that you’re writing or setting on your website or your commercials or something like that definitely comes all the way down to the replica which you’re writing, so the introductory hook, some of the blessings, some of the capabilities, how that is going to help your customers attain what they’re seeking to do, how your enterprise is uniquely placed to clear up their troubles, all of that is copywriting. So there are numerous exclusive formulas out there to help you get began with copywriting, however, the largest takeaway and the strongest and most important factor I need to make is attempting to be empathetic in your customers. Understand in which they’re coming from, apprehend their problems and their pains and their frustrations, their goals, their wishes, their goals, and their desires. Put yourself in their footwear and are looking to apprehend, and your reproduction becomes extensively more powerful permitting you to make a lot of extra sales. #10 Youtube MarketingOur next factor is on YouTube advertising and marketing organic. Now, no wonder that I consider YouTubers an outstanding device to speak your message, provide a few prices on your marketplace, and assist to develop your commercial enterprise.After all, that’s why you and I are both right here now. Now there are two facets concerning advertising with YouTube, the organic facet and the advertising and marketing facet, which, spoiler alert, we’re gonna cover in only the subsequent point, however, first, permits touch on the natural aspect. Now to succeed within the youtube organic aspect, it’s all about know-how that YouTube acts as a search engine, that means one of the great ways to initially get liftoff for your YouTube channel is to create content that your ideal customers are actively attempting to find. Now, whether your video gets watched or now not comes down to several different factors just like the thumbnail you pick out, the title, the competitiveness of the keyword and just how appropriate the video is basic, but there’s no better way to get started than just to get started. Even if you have no purpose of ranking for different seek phrases or becoming a YouTube superstar, it’s nevertheless really worth importing your content to YouTube motive this can be a valuable useful resource so as to direct cutting-edge or ability customers to a good way to answer questions, remedy issues, even provide some troubleshooting statistics on your services or products that they may have. Overall, content advertising and marketing is crucial, video advertising is a superb part of content material marketing, and if you’re gonna be developing motion pictures, then what higher location to host them than on YouTube. #11 YouTube AdsNow as I simply touched on, glaringly the subsequent a part of YouTube advertising and marketing is the advertising platform, and YouTube ads are speedy becoming one of the maximum worthwhile and powerful styles of marketing to be had on-line nowadays. I said that a little quieter purpose it’s nonetheless a bit of a mystery, you notice, just like we noticed Google commercials explode in costs through the years, nicely we’re seeing the equal thing manifest with Facebook advertisements, but this hasn’t occurred but with YouTube ads, meaning we’re still able to get in there and get views for pennies at the greenback.The factor is the YouTube advertising platform is a little extra complex than the Facebook ad platform, again, which creates that barrier to entry, however YouTube’s making it lots simpler to get your ads in front of relevant and ideal goal markets and of path, there are some of one of a kind ways to do this which include pre-roll ads, that kind of traumatic passable things that they put in front of the movies that everyone kind of (clicking). Well, one's works. The Same element is going for discovery ads, the one's advertisements that you see on the top of the hunt which suggests a touch yellow ad component, well those paintings as well and can appear for each time your perfect goal marketplace is installing a seek term which you need your video to appear for. Key with virtually maximizing your YouTube advert is to make sure to observe a genuinely exact script and template, once more, I’ll ensure to link to at least one within the description box below as well as to make certain that your focused on is on point, that means you’re best displaying your ads and your videos to folks that are maximum probably to do so and do business together with your agency. #12 Grow Facebook personal pageOur subsequent trip is something that gets a whole lot of kickback from and that’s using your FB personal page to the marketplace and develop your enterprise.Now the objections I get are always equal. They variety from I’m no longer even on Facebook I don’t use Facebook toI don’t want to be spammy and promotional on my non-public web page and pretty a good deal everything in between, but the truth is that if you’re right at what you do, your commercial enterprise provides a treasured service and virtually facilitates human beings, well then you definitely you’re kind of doing a disservice to humans by way of now not teaching and informing them of what you have to provide. Also, in today’s world, wherein people don’t like to do commercial enterprise with businesses however love to do enterprise with people, it facilitates and is going an extended manner to humanize your logo and to become lots extra proper in your business doings. So, how do you do that? How do you use your Facebook personal page to promote your commercial enterprise? Well, it’s quite simple, you just want to be yourself and talk about things which can be of hobby to you. All the extra powerful in case you’re able to do this in a manner that ties into your enterprise in a few manner, form, or shape. Maybe through telling purchaser memories or speak about matters that are of interest on your market or sharing successes or highlights or even new tendencies that might be occurring in your international. Don’t be afraid to begin low here and perhaps just positioned a few types of tester posts out there just to get started, however, I suppose you’ll be pleasantly amazed by way of how curious humans are approximately this part of your lifestyles. So don’t be afraid to percentage it. #13 Facebook AdvertisingAll right, no video on virtual marketing techniques for small businesses might be entire without talking about Facebook marketing.Now, I realize we mentioned how YouTube ads are quickly turning into one of the most effective sorts of ads to be had nowadays but that doesn’t suggest Facebook is out of the strolling but. It’s still a phenomenally powerful device to get in front of your ideal target market. Now I’ve got several videos out on the top of Facebook advertising. If you’ve were given a small commercial enterprise, you want to be using Facebook advertisements. You can use them to create emblem attention, you can use them to sell your videos, you can use them to generate leads and supply away from your lead magnet and quite tons the entirety in among. The point is which you’ve were given to spend some time and probably some money & a good deal of energy as properly, in identifying which one could be the proper strategy and the proper approach for you, however, I know there’s one out there. If you’re just getting began, nicely a terrific location to start is with Facebook video advertisements. The reason that is so powerful is because Facebook is attempting to promote movies as a great deal as feasible, but you’re additionally capable of retargeting folks that watch a sure percent of your video, meaning if a person watches, say, 25 or 50% of your video, they’ve proven some hobby, they’ve proven a few causes and they’ve taken some movement with the aid of staying concerned up to that point. Well, you may now create a target audience of those viewers to retarget later with different applicable gives, different videos, and basically, continue to construct believe for pennies on the dollar. Takeaway factor, Facebook commercials, gotta use them, which leads nicely into our subsequent factor on Instagram commercials. #14 Instagram AdsNow, the thing with Instagram commercials comes down to the reality is your goal market on Instagram. If they may be, you want to be the usage of Instagram commercials as well. The beauty is you’ve got a pair of various codecs to pick out from together with feed ads and story ads.Now if you’re not familiar with Instagram, the ones are simply the two principal extraordinary approaches that humans engage with the platform. But the secret's in selecting the proper one for you and your commercial enterprise after which designing them for that reason. The splendor of Instagram ads together with Facebook commercials and at the side of pretty lots any other type of marketing is it permits you to immediately position your message in front of your norm goal market that means you do now not want to do difficult work for weeks/months/years to accumulate organic clients. You can right away go out there and put your ad right in the front of whom you want it to check whether it works or not, whether or not you want to refine your offer or find you're concentrated on or discover your message in general. The takeaway point on Instagram advertisements is if your target audience is on Instagram, you want to be the usage of Instagram ads. They’re a phenomenally effective device & this leads us nicely into our subsequent ride, which is retargeting. #15 RetargetingNow, retargeting is your ability to go out there and to show ads to human beings who have engaged with your content in some, way or some form earlier than.Now retargeting is extremely effective for simply a number of exclusive reasons, and I get genuinely enthusiastic about it because the beauty of retargeting is that you could go out there and show your advert to someone and in the event that they take any form of motion whatsoever, you’ll be able to exit there and comply with up again and again and once more which allows you to increase the frequency with which you’re showing your message to, someone, and as humans, we’ve been kind of conditioned to associate frequency with accepting as true with, which means the greater touchpoints you’re capable of go out there and get in the front of your best target marketplace, the more they’re going to consider you and your commercial enterprise. Now right here’s the splendor of Facebook, Instagram, YouTube, and the Google show community all can help you use retargeting. Here’s a sophisticated tip: All you really need to do is get someone for your most important internet site, in your major landing web page, and so long as you've got the pixels hooked up, you’re able to then cross retarget throughout some of the extraordinary platforms, meaning if you can get someone from Facebook to visit your website, nicely then you could retarget them on Instagram or the Google show network. The equal thing goes with YouTube. If you may get them to go from YouTube to your internet site, properly then you could retarget them on Facebook or Instagram or back on YouTube again if you need it. It sounds exquisite nerdy, however, it's far first-rate cool. #16 Google Display NetworkYeah! Nicely we came into our next point at the Google display network. Now, quite a great deal all of us acquainted with Google in addition to Google commercials, the ones things that appear on the top of the search engines like google and display the little ad button beside them, but what maximum humans don’t recognize is that Google also has actual estate on all kinds of exceptional net sites permitting you to place banner advertisements everywhere you need quite a lot.Now, banner advertisements used by myself, not the nice strategy, virtually not the best, but whilst used at the side of the retargeting techniques that we just pointed out, they’re once more an outstanding manner to boom the frequency with which someone sees your message. The splendor of the Google show network is that it’s value-effective, which means you can exit there and display your banner commercials to human beings who have engaged with your content material. And the humans already engaged together with your business’s content material can be honestly, genuinely cheap. Now right here’s my massive point with the Google show community. I don’t advocate the use of this for cold visitors, which means I don’t want you to be going obtainable and displaying this individual who has in no way engaged or interacted together with your business earlier than. It’s gonna turn out to be genuinely high-priced and not that effective, but if you’re the use of it as a retargeting technique to keep the connection, to show applicable offers, and live pinnacle of mind along with your goal marketplace, then it’s an outstanding tool. #17 Direct MailingAll right, our next tip on virtual marketing techniques for small companies is no digital advertising method at all that's exactly why it’s a deadly weapon in these days' virtual age. And that tool is unsolicited mail.Now when it comes to unsolicited mail, I need you to reflect on consideration on it inside the identical traces that we simply mentioned with the Google display community, that means I don’t want you to apply it to generate bloodless site visitors but alternatively nurture the relationship with present clients. You see, in today’s day and age, there’s something precious approximately getting a physical, tangible piece of something within the mail. This is proper across all kinds of special generations consisting of millennials who cost and open and read hard replica junk mail. So in case you’ve were given a custom listing or a lead list or maybe a prospect listing, actually need to be taking some time to prepare some sort of unsolicited mail cloth. My recommendation here is to maintain it as private & as relatable & true as viable. This method no smooth brochures required, no polished materials but just an easy typed letter letting them recognize what’s going on and why it’s crucial to them and most significantly why they should care. Fantastic device, definitely the right way to build agree with and nurture the relationship. #18 Lifetime Customer ValueAll proper our next point is on lifetime customer cost. Now, what is the lifetime purchaser fee, and why is this vital in your enterprise? Well for starters, the lifetime consumer fee is pretty plenty exactly what it seems like. It’s the fee of a customer over their lifetime for your business.Now, why is this vital? Well, while you recognize what the fee of a purchaser is to your business, it permits you to make strategic and finances-aware decisions about what advertising and marketing decisions are proper and which ones are bad. For example, you know that the common patron fee of a purchaser for your enterprise over their lifetime is a thousand greenbacks. Well, you may then decide how a good deal of which you want to characteristic and allocate to advertising and marketing to accumulate new clients. For instance, allow’s say that you can go out and buy all of the customers you need for 500 dollars. Well, you may want to try this due to the fact you’re gonna get a 500 dollar profit on each the sort of decisions. Another instance, permit’s say that you’re investing in a certain advertising approach, and it’s costing you 1200 dollars to collect a brand new client. You’re wanna or maybe gonna reduce this factor off pretty brief or make some modifications soon due to the fact what you’re doing is you’re obtaining clients at a two hundred greenback loss. Again, all kinds of exceptional formulas and techniques and matters we can have a look at later on this, however the key factor is you actually need to recognize what the lifetime customer fee is of a patron for your enterprise so you can make knowledgeable and informed advertising and marketing choices on which of them are gonna offer an ROI and which ones are gonna lose. All proper, so that you’ve made it to our very last two guidelines. Congratulations, I hope you’ve got a ton of accurate thoughts that you may use and choose and pick out and draw from to shape the precise method to your business. All that stated, these next tips are quite a great deal gonna be powerful irrespective of which of them you’ve chosen earlier than because they’ve been established time and time once more to deliver the most bang in your advertising and marketing buck. #19 Testimonials & Case StudiesSo the subsequent factor that we need to cowl right here is the importance of testimonials and case studies. Now, testimonials and case studies were around considering essentially the start of the enterprise while someone stated howdy, how’s that business? And they stated, ah, it’s quite accurate. Well, that proper there may be a testimonial.What you wanna do is you need to capture those after which display them to show which you realize what you’re doing on your potential clients. Now there’s been a ton written approximately testimonials, and everyone says that you need them. So a lot so that it’s regularly simply formed of overlooked as it’s assumed to be just something you need so absolutely everyone knows it, so absolutely everyone ignores it. Counterintuitive, but that’s the way it works. So don’t be one of those humans, as a substitute ensure to be one of these people that apprehend the genuine fee and significance of a testimonial and a case has a look at if that’s the way your commercial enterprise operates. You see by way of showing and demonstrating them, it affords a vast quantity of social proof, and this is going to become more and more essential as we circulate into the next yr and years beyond wherein skepticism and cynicism and doubt about businesses and groups is at an all-time high, and those are searching out authentic, show, and genuine organizations to be able to provide their cash to. Now testimonials and case research are a piece of a weird issue to be talking approximately while we’re speaking approximately virtual advertising strategies for small business, however, it’s relatively essential because obtaining testimonials and building out thorough case studies is an extraordinary way to prove which you understand what you’re doing. Social proof is one of the maximum essential influential factors in getting someone to agree with your business & do business with you, & testimonials and case studies are that social proof which you want to try this. It can then additionally be leveraged across all of your one-of-a-kind social systems as well as in your internet site to illustrate that you’re the only for the task. #20 Understand Audience’s avatarAll right, and our very last tip, and what I trust is the single most crucial detail in a virtual marketing strategy principally is having a clean, clearly diagnosed, and punctiliously built out best customer avatar. So, first some info on what this avatar has to entail and then why it’s so important.Now whilst we’re speakme approximately a perfect consumer avatar, we’re talking about constructing both a fictional illustration of your pleasant clients or choosing a form of that one or of your best, most ideal clients and describing who they are and what makes them different. We’re speakme about demographic info, like age, gender, income, occupation, name, geographic information, like what city, nation, province, united states of America, community, anywhere they stay, and psychographic details like attitudes, pastimes, reviews, ideals, affiliations, groups, things of that nature. The better you understand your ideal patron avatar, the better you’re going with the intention to make them feel understood while you’re creating your advertising cloth, and that’s what movements the needle and gets them to take action. So, right here is why the norm patron-avatar is vital. Well, when you have this best client avatar in thoughts, you realize who they may be, you understand what they prefer, you understand how they communicate, how they dress, what they do, well then you’re able to make in reality strategically aligned advertising decisions, which means you’re capable of perceiving which social media structures you’re ideal consumer avatars active and present on and which of them they’re now not. You’re capable of discovering what messages are gonna resonate with them and which of them are gonna fall flat and you’re able to determine what varieties of campaigns to release and which ones to absolutely ignore. You see when you observe your virtual marketing strategically and holistically via the eyes of your perfect patron avatar, everything receives a lot less complicated, lots more clear, and a lot greater effective that's why it’s my pinnacle tip, and my pinnacle digital advertising and marketing method for small agencies. All proper, so thanks a lot for coming on my blog. I wish you bought lots of understanding for now. For more fantastic advertising strategies, equipment, pointers & tricks, make certain to move over to digiexperts.in that are packed complete of assets, articles, blogs, and films all designed to help take your marketing and your commercial enterprise to the subsequent stage and manner beyond that. Resources are taken from Digi Experts - For Digital Marketing; "The Best Digital Marketing Institute in Delhi, INDIA" Link: https://www.digiexperts.in/top-20-digital-marketing-strategies-for-small-businesses/ |
2018.05.16 17:45 AgroTechFarmICO United States Organic and Clean Label Food Consumers 2018: Shifts in Consumer Usage Rates, Cross-Usage, Psychographics, and Demographics
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The "Organic and Clean Label Food Consumer in the U.S." report has been added to ResearchAndMarkets.com'soffering.
Industry research shows growth in sales of organic foods, in their share of market-basket space, and in the number of products with clean label claims. As with any former niche that goes mainstream, one factor is simply be that a wider range of products, at a wider range of outlets and price points, are readily available. But Organic and Clean Label Food Consumer in the U.S. analyzes the core consumers, those who buy these products with intention and conviction.
This report examines current market dynamics including shifts in consumer usage rates, cross-usage, psychographics, and demographics. The focus is on market drivers and implications, to highlight cross-category sales growth opportunities for product manufacturers and retailers, including through private-label and the Internet.
While clean label (unlike organic) has no standard definition, the research presented confirms and quantifies how consumer mindsets align with industry use the term, covering three broad areas of concern - what's in the food, how the food is produced, and who produces, sells, and serves it.
To highlight opportunities for sales growth, this report provides you with strategic data and insights on:
submitted by AgroTechFarmICO to u/AgroTechFarmICO [link] [comments]
The "Organic and Clean Label Food Consumer in the U.S." report has been added to ResearchAndMarkets.com'soffering.
Industry research shows growth in sales of organic foods, in their share of market-basket space, and in the number of products with clean label claims. As with any former niche that goes mainstream, one factor is simply be that a wider range of products, at a wider range of outlets and price points, are readily available. But Organic and Clean Label Food Consumer in the U.S. analyzes the core consumers, those who buy these products with intention and conviction.
This report examines current market dynamics including shifts in consumer usage rates, cross-usage, psychographics, and demographics. The focus is on market drivers and implications, to highlight cross-category sales growth opportunities for product manufacturers and retailers, including through private-label and the Internet.
While clean label (unlike organic) has no standard definition, the research presented confirms and quantifies how consumer mindsets align with industry use the term, covering three broad areas of concern - what's in the food, how the food is produced, and who produces, sells, and serves it.
To highlight opportunities for sales growth, this report provides you with strategic data and insights on:
- Specific consumer segments, including adults who shop in the natural food channel; who mainly buy natural/organic groceries; who buy foods with animal welfare-related claims; who seek out non-GMO foods and local and seasonal fresh produce; and who favor regional/local and specialty/natural companies over large food corporations
- The social and cultural environment driving interest in organic and clean label foods, such as the perception that these foods are healthier, tastier, and safer than their standard counterparts; concerns about animal welfare, food safety, and sustainability; and distrust or lack of knowledge about issues like regulation and label and marketing claims
- The emotional component of organic and clean label consumerism and the role of a company's ethical behavior, values, and transparency in purchase decisions
- The label claims consumers respond to, the store features organic and clean label consumers consider when they are choosing where to buy groceries, and online grocery shopping
- Demographics and psychographics.
- Executive Summary
- Scope and Methodology of Report
- The Cultural Milieu
- Consumer Usage and Attitude Trends
- Motivations for Organic and Clean Label Eating
- The Organic and Clean Label Consumer in the Marketplace
- Who is the Organic/Clean Label Consumer? Demographics and Psychographics
- Insights, Implications, and Opportunities for Stakeholders
- Shopping with Intention
- Emotional Connection
- Fuzzy Language
- Leveraging Local
- Organic/Clean Label Consumers Demand More of Grocery Stores
- Recasting Perceived Drawbacks as Assets
- The Future of Electronic Disclosure
- Acculturation Among Organic and Clean Label Hispanics
- The Cultural Milieu
- Clean Label Terminology
- Definitions and Standards
- Clean Label
- Organic
- Natural
- Non-GMO
- Food Allergens
- Gluten-Free
- Animal Welfare-Related Label Claims
- USDA Publishes, Then Withdraws Rule Ensuring Better Treatment of Organic Livestock
- Sources of Information on Foods to Eat and Avoid
- IFIC: Consumers Trust Health and Nutrition Professionals, But Turn to Friends and Family
- Food Safety Issues
- Only 15% Very Confident in Safety of U.S. Food Supply
- Foodborne Illness the Top Safety Concern
- Scientific Studies the Most Influential Source for GMO Information
- Third-Party Certification
- Animal Antibiotic Ban Boosts Confidence in Food Safety for Some Consumers
- Most Consumers Don't Think Animal Welfare Standards Are Upheld
- Understanding of Animal Welfare Claims Is Spotty
- AWI: "Humane" Means Whatever the Producer Wants It to Mean
- A Little Learning Can Be a Dangerous Thing
- Consumer Reports Center Unimpressed with USDA Process Verified Shield
- Consumer Usage and Attitude Trends
- Key Points
- Overall Usage Trends
- Household Usage of Organic Foods Grows to 30%
- Fresh Food Categories Show Highest Usage and Growth Rates
- Consumption of Organic Fresh Produce Grows at Expense of Non-Organic
- Shopping with Intention
- Seeking Out Product Attributes
- Nearly 30% of Adults Look for Organic or Natural Foods When Shopping
- More Are Choosing Organic/Natural Foods for Health and Weight Management
- Efforts to Buy Locally Grow Stronger
- Non-GMO Shopping Shifts from Buying Products to Seeking Them Out
- Changes in Attitudes and Behaviors
- Half of Adults Are Buying More Natural and Organic Foods
- Two-Thirds of Adults Are Paying More Attention to Label Communications
- Most Adults Report Growing Concern About Animal Welfare Issues
- Preference for Additive-Free Foods at an All-Time High
- Corporate and Personal Responsibility
- Staking Out Positions
- Motivations for Organic and Clean Label Eating
- Key Points
- Relative Importance of Clean Label Features
- Seven in Ten Adults Bought Organic or Natural Packaged Foods in the last Month
- Store Brands Outrank Many Clean Label Attributes Among Organic Consumers
- Organically and Humanely Produced Foods Are Seen as Healthier
- Most Consumers Believe Organic/Clean Label Foods Taste Better
- Food Safety Concerns Also Drive Usage
- Growing Concern About Treatment of Animals in the Food Supply
- Consumers of Products with Animal Welfare Claims More Likely to Trust the System
- Lack of Information About GMOs Causes Consumers to Err on the Side of Caution
- Half of Adults Buy Natural/Organic Foods When Managing Food Intolerances
- Sourcing Is a Key Clean Label Virtue
- Recognizable Ingredients Most Important Production-Related Feature
- Clean Label Values Linked to Age and Education
- The Organic and Clean Label Consumer in the Marketplace
- Key Points
- Where Organic and Clean Label Consumers Shop, and Why
- Organic and Clean Label Consumers Shop Around
- Under-35 Millennials Shop at Each Channel More Than Anyone
- Older Millennials and Younger Generation Xers Are Avid Online Grocery Shoppers
- Natural Food Channel Consumers Enjoy Shopping and Are Budget-Conscious
- Priorities and Preferences at the Retail Level
- Fresh Foods Valued Over Low Prices
- Parents Choose Stores Based on Organic Produce, Packaged Foods Selections
- Most Adults Will Pay More for Organic and Clean Label
- Availability, Access to Organic Foods Significantly Influences Purchasing
- Organic/Natural Shoppers Strongly Prefer Stores with Knowledgeable Employees
- Organic and Clean Label Influences in the Fresh Produce Department
- FMI on Demand for Local Products, Shifting Consumer Profiles, and Alternative Channels
- Organic and Clean Label Influences in the Fresh Meat Department
- Organic Meat Trends Mirror Those of Produce in FMI Study
- Organic and Clean Label Attributes in Purchasing of Meat and Poultry
- Organic and Clean Label Influences at the Dairy Case
- Cage-Free, Local Are the Clean Label Features of Choice for Fresh Eggs
- Cage-Free Eggs Considered Healthier by 60% of Purchasers
- Organic and Clean Label Influences in Foodservice: Restaurants, Takeout, and Delivery
- Clean Label Menu Penetration
- Knowing Where Food Comes From Most Important Factor When Choosing Restaurant
- One-Third of Diners Recently Ordered Locally Grown Menu Items
- Three in Four Organic/Natural Shoppers Applaud Healthier Fast Food
- Clean Labelers Under 25 Are Most Disposed Toward Fast Food and Store-Prepared Meals
- Organic/Natural Consumers Cook More, Order Food More, and Buy More Meal Kits
- Who is the Organic/Clean Label Consumer? Demographics and Psychographics
- Key Points
- Demographics
- A Core Organic/Clean Label Consumer Profile Emerges
- Consumers of Locally Grown Foods Are Disproportionately Boomers and Seniors
- Parents Are Avid Clean Label Consumers Across Product Attributes and Categories
- Many Natural/Organic Consumers May Prefer Mainstream to Specialty Channels
- Psychographics
- Clean Label Attitudes Can Be Strong Predictors of Organic/Natural Food Usage
- Natural/Organic Consumers and Natural Food Shoppers Exhibit Similar Food and Diet Psychographics
- Consumers Concerned About GMOs Buy Humanely Raised and Local Foods
- Environmental Responsibility Considered a Personal Obligation
- Organic/Natural Consumers Express the Preferences of a Foodie
- Engagement with Food Extends to Cooking
- Novelty Is an Asset
- Seven of Ten Organic/Natural Consumers Snack Between Meals
- Organic/Natural Consumers Judge Their Dietary Lapses Harshly
- Clean Label Consumers Consider Themselves Influential in Peer Groups and Communities
- IFIC 2017 Food & Health Survey Food Decision Profiles
- Purchase Drivers Include Sustainability and Shared Values
- Simmons Consumer Segmentations
- Organic/Natural Consumers Aren't Just Foodies, They're True Foodies
- Clean Label Consumers Are Active in Personal Health Management
- Organic and Clean Label Consumers Are "Try-sumers"
- Cell Phones Are Integral to the Lives of Organic/Natural Consumers
- Simmons Hispanic Acculturation Segmentation
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2018.04.21 08:50 MechanizedProduction What does it mean to be a Spike? (Is Spike a toxic player?)
Allow me to lead with this quote from u/Esc777 found here, which prompted me to write this article:
I want to make one point exceptionally clear: These people are not Spikes. Though they may lie to themselves and to others, their true purpose is to flounder in perpetual mediocrity and use their hatred or willful ignorance as an explanation or excuse for their actions and failures. Here I will explain why.
Spike's goal is simple: Greatness, at any cost. Spike wants to become a truly great Magic player, the best they can conceivably become. Spike will learn Magic inside and out to gain a full understanding of how they caan accomplish this, in order to obtain the most successful and direct path to greatness.
In learning about Magic, Spike understands this game is in a small way about chance and luck, but is overwhelmingly based on a player's skill. Spike knows that while a lucky player will occasionally beat a skilled one, on average the skilled player will dominate even when at a disadvantage. Not one to take any unnecessary risks on the path to greatness, Spike knows that in order to achieve greatness, they must achieve great skill.
"But how does a player become skilled?", Spike asks.
Having the self-awareness and humility to recognize they cannot answer this question on their own, Spike begins to research. Spike reads about how to obtain success, and puts themselves in situations where they can learn about success. Spike studies examples of successful people both in MtG and the outside world in an effort to uncover their secrets and apply them to Spike's own efforts. Spike witnesses all sorts of people engaging in strange and unfamiliar behaviors, activities, and philosophies, and makes note of the most successful ones. Spike then creates a plan to achieve greatness, both in Magic and in the outside world, which they follow to the best of their ability:
First, I'd like to point out that all these points were written from the perspective of the color Black. I did this intentionally, to show that these sorts of behaviors are selfishly beneficial for every individual player. I am not concerned with the morality of "Shouldn't you be nice to other people because they're human too and deserve to be treated well?", because a) that is a debate that falls along color lines, and b) the toxic players we're discussing clearly do not care about other players' well being, but hopefully they do care about themselves.
Now, to revisit my original premise. I fully understand that we are only human; sometimes even the best of us make mistakes or have a bad day, and can slip into these sort of negative behaviors. These are not the kinds of people I'm talking about. I speak of those who make a habit of who throwing salt, shade and hatred upon losing, those who gloat and tear down others upon winning. Are these toxic players truly Spikes? Absolutely not! They are actively working against their improvement as a Magic player, and therefore cannot be qualified as a Spike. Why use misogynistic, racist, or other hateful slurs, when those take energy that could have been spent improving your skill? Why mansplain or be condescending, when you should be focusing on making your own plays as tight as possible? Why tear down an opponent, when you should be building them up in an attempt to turn an insecure or unskilled player into a worthy opponent? Why blame great topdecks or openers from opponents in anger, when you should have been focusing on playing around them?
Again I say, I don't know what these people want out of the game or why they behave this way. That's something for y'all to share and discuss below. But I do know that these players are NOT Spikes. Regardless of how cool, important, or "skilled" they may appear, they do not deserve the respect or admiration Spikes give to other Spikes, and they absolutely do not deserve that respect or admiration from newer players or those who play Magic for reasons other than to win games in a competitive environment. If they really wanted to be great Magic players, then they would actully act the part.
submitted by MechanizedProduction to magicTCG [link] [comments]
I'm a Spike. All that matters is winning. Kindness doesn't matter because it doesn't help me win. I can be as salty and annoying as I want because I'm a SPIKE and it's a officially recognized psychographic by MaRo so you literally can't get offended at me getting angry when I lose.While it's clear this Magic player is mocking the "spiteful Spike" stereotype (and rightfully so, in my opinion), I'm sure we all have experience with at least one real person who fits this mold. The MTGO opponent who types "ggez" and abruptly leaves after you topdeck five lands in a row. That jerk at FNM who complains to their friends about losing to your shit deck. The toxic player who resorts to misogyny, racism, or any form of hatred when they lose to you, and who feels the need to use the same form of hatred to gloat over you when they win.
big ole /S
I want to make one point exceptionally clear: These people are not Spikes. Though they may lie to themselves and to others, their true purpose is to flounder in perpetual mediocrity and use their hatred or willful ignorance as an explanation or excuse for their actions and failures. Here I will explain why.
Spike's goal is simple: Greatness, at any cost. Spike wants to become a truly great Magic player, the best they can conceivably become. Spike will learn Magic inside and out to gain a full understanding of how they caan accomplish this, in order to obtain the most successful and direct path to greatness.
In learning about Magic, Spike understands this game is in a small way about chance and luck, but is overwhelmingly based on a player's skill. Spike knows that while a lucky player will occasionally beat a skilled one, on average the skilled player will dominate even when at a disadvantage. Not one to take any unnecessary risks on the path to greatness, Spike knows that in order to achieve greatness, they must achieve great skill.
"But how does a player become skilled?", Spike asks.
Having the self-awareness and humility to recognize they cannot answer this question on their own, Spike begins to research. Spike reads about how to obtain success, and puts themselves in situations where they can learn about success. Spike studies examples of successful people both in MtG and the outside world in an effort to uncover their secrets and apply them to Spike's own efforts. Spike witnesses all sorts of people engaging in strange and unfamiliar behaviors, activities, and philosophies, and makes note of the most successful ones. Spike then creates a plan to achieve greatness, both in Magic and in the outside world, which they follow to the best of their ability:
- Perfection may be unattainable, but the pursuit of perfection can always be undertaken. I will spend as much quality time on the path to perfection as I can and am willing to afford. I will dilligently practice in order to continually improve at my craft as a professional Magic player.
- I will maintain an open mind and simultaneously exercise critical thinking when taking in outside information. I will not allow my ego to get in the way of constructive criticism improving my skill; I am not perfect, and I always have opportunities to improve. I will learn as much as I can from my peers, knowing there is always more I can learn.
- I will always question my own techniques and find ways to improve myself. Regardless of the outcome of a match or tournament, I will always ask myself: "What actions could I have taken to maximize my chances of a win or minimize my chances of a loss?" I will learn from both my successes and my failures if possible -- and if there is truly nothing to learn, if there existed no action I could've taken to influence the match's outcome, I will simply drop it and move on, since dwelling in any way on things I truly cannot control is of no use to me.
- I will maintain a high degree of organization and keep as many notes and records as I can. If I am to learn, I must be able to keep track of my successes and my failures, so I can review them and understand the differences between them. Success should not be haphazardly stumbled upon, but obtained intentionally and with effort.
- I will not engage in any form of hateful, toxic, or malicious behavior. Allowing myself to participate in negative or detrimental actions only serves to distract me from my true goal; any amount of time spent being hateful is time not spent bettering myself at Magic. I cannot afford to allow myself to succumb to such base behaviors.
- I will share my knowledge, skills, resources, and findings with others whenever it doesn't directly harm me to do so. Not only will this give me an opportunity to have my techniques, decks, and ideas peer-reviewed and for mistakes to be found and corrected, but it will also raise the skill level and well-being of the entire community. I do not wish to be the head of the snake, forever doomed to win in a low-quality meta even though I couldn't win against a truly skilled player. I wish to be the head of the lion; I want to foster a community of highly-skilled players who will help me razor-sharpen my skills, so I can compete among -- and win against -- the very best players.
- I will maintain the highest level of composure in all my dealings, and treat everyone, even my opponents, with great respect, win or lose. I will shake my opponent's hand at the end of the match and make no attempt to tear them down. Doing so will put me in a positive, uncluttered headspace, which is highly efficient for me to both execute and improve my Magic skills. Being rude, hateful, or negative is an active waste of resources I simply can't afford to throw away.
- I will love myself and fulfill all my own needs. I will practice good hygiene, eat a healthy diet, and use good sleeping habits. I will be aware of my emotional needs and address them in full instead of allowing them to fester, and I will seek outside assistance if necessary. I will be prepared and organized for my Magic tournaments. I will do my best to live a wholesome, stress-light life. Each step I take toward meeting these goals is one less thing I need to worry about on the tournament floor.
Now, to revisit my original premise. I fully understand that we are only human; sometimes even the best of us make mistakes or have a bad day, and can slip into these sort of negative behaviors. These are not the kinds of people I'm talking about. I speak of those who make a habit of who throwing salt, shade and hatred upon losing, those who gloat and tear down others upon winning. Are these toxic players truly Spikes? Absolutely not! They are actively working against their improvement as a Magic player, and therefore cannot be qualified as a Spike. Why use misogynistic, racist, or other hateful slurs, when those take energy that could have been spent improving your skill? Why mansplain or be condescending, when you should be focusing on making your own plays as tight as possible? Why tear down an opponent, when you should be building them up in an attempt to turn an insecure or unskilled player into a worthy opponent? Why blame great topdecks or openers from opponents in anger, when you should have been focusing on playing around them?
Again I say, I don't know what these people want out of the game or why they behave this way. That's something for y'all to share and discuss below. But I do know that these players are NOT Spikes. Regardless of how cool, important, or "skilled" they may appear, they do not deserve the respect or admiration Spikes give to other Spikes, and they absolutely do not deserve that respect or admiration from newer players or those who play Magic for reasons other than to win games in a competitive environment. If they really wanted to be great Magic players, then they would actully act the part.
2018.03.27 22:00 alternate-source-bot [Banned] /r/The_Donald/: Cambridge Analytica 'Whistleblower' Claims Election of Trump Prompted Him to Expose Facebook Data Practices
I was banned from /The_Donald/. Here's what I would have said in response to this post:
Here are some other articles about this story:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
- yahoo.com: Cambridge Analytica Whistleblower Tells UK Lawmakers His Predecessor Was Poisoned
- nst.com.my: Pink-haired whistleblower at heart of Facebook scandal
- The Guardian: None
- mirror.co.uk: 9 explosive claims from Cambridge Analytica whistleblower's evidence to MPs
- business-standard.com: Cambridge Analytica has office, staff in India: Whistleblower to UK panel
- facingsouth.org: Cambridge Analytica's reach into Southern politics
- observer.com: What Cambridge Analytica Reveals About Future Political Campaigns
- mashable.com: Facebook's psychographic profiling isn't going away
- newsweek.com: Facebook Data Probe: Cambridge Analytica Whistleblower Says Death of Predecessor May Have Been Poisoning
- The Oregonian: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
- CNN: Embattled data firm sent foreign workers to US campaigns
- newindianexpress.com: Cambridge Analytica row: Whistleblower claims data firm worked for Congress; BJP corners Rahul Gandhi
- timesofindia.indiatimes.com: Christopher Wylie: Pink-haired whistleblower at heart of Facebook scandal
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 21:31 alternate-source-bot [Banned] /r/infrasociology/: Cambridge Analytica Whistleblower Reveals How Facebook Could Snoop With Mic
I was banned from /infrasociology/. Here's what I would have said in response to this post:
Here are some other articles about this story:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
- yahoo.com: Cambridge Analytica Whistleblower Tells UK Lawmakers His Predecessor Was Poisoned
- nst.com.my: Pink-haired whistleblower at heart of Facebook scandal
- Breitbart: Cambridge Analytica 'Whistleblower' Claims Election of Trump Prompted Him to Expose Facebook Data Practices
- commoncause.org: DOJ - Common Cause
- The Guardian: None
- The New York Times: How Trump Consultants Exploited the Facebook Data of Millions
- Washington Post: Former Cambridge Analytica workers say firm sent foreigners to advise U.S. campaigns
- ABC News: Exclusive: Cambridge Analytica accused of violating US election laws in new legal action
- mirror.co.uk: 9 explosive claims from Cambridge Analytica whistleblower's evidence to MPs
- independent.co.uk: Cambridge Analytica didn't abuse the happiness industry – it was used exactly how it was intended to be
- business-standard.com: Cambridge Analytica has office, staff in India: Whistleblower to UK panel
- facingsouth.org: Cambridge Analytica's reach into Southern politics
- NY Daily News: Company used hacked data in 'privatized colonizing operation'
- timesofindia.indiatimes.com: Whistleblower says Cambridge Analytica 'worked extensively' in India, names Congress as client
- Business Insider: Cambridge Analytica whistleblower claims predecessor was poisoned and police bribed
- observer.com: What Cambridge Analytica Reveals About Future Political Campaigns
- mashable.com: Facebook's psychographic profiling isn't going away
- newsweek.com: Facebook Data Probe: Cambridge Analytica Whistleblower Says Death of Predecessor May Have Been Poisoning
- pymnts.com: Cambridge Analytica Whistleblower Ties AggregateIQ To Facebook Scandal
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 20:14 alternate-source-bot [Banned] /r/politics/: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
I was banned from /politics/. Here's what I would have said in response to this post:
Here are some other articles about this story:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
- mirror.co.uk: 9 explosive claims from Cambridge Analytica whistleblower's evidence to MPs
- mashable.com: Facebook's psychographic profiling isn't going away
- Time: Christopher Wylie Says His Predecessor Was Poisoned
- thetimes.co.uk: Cambridge Analytica staff 'get hurt', reveals whistleblower
- thestreet.com: LIVE: Facebook and Cambridge Analytica Whistleblower Testifies in U.K.
- BuzzFeed: The Cambridge Analytica Whistleblower Claimed Employees Of Peter Thiel's Surveillance Company Saw Their Data
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 19:48 alternate-source-bot [Banned] /r/Portland/: Cambridge Analytica advised Art Robinson's campaign for Oregon's 4th congressional district
I was banned from /Portland/. Here's what I would have said in response to this post:
When I first saw this article from The Oregonian, its title was:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidateHere are some other articles about this story:
- The Guardian: None
- mirror.co.uk: 9 explosive claims from Cambridge Analytica whistleblower's evidence to MPs
- mashable.com: Facebook's psychographic profiling isn't going away
- Time: Christopher Wylie Says His Predecessor Was Poisoned
- thetimes.co.uk: Cambridge Analytica staff 'get hurt', reveals whistleblower
- thestreet.com: LIVE: Facebook and Cambridge Analytica Whistleblower Testifies in U.K.
- BuzzFeed: The Cambridge Analytica Whistleblower Claimed Employees Of Peter Thiel's Surveillance Company Saw Their Data
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 19:18 alternate-source-bot [Banned] /r/politics/: Cambridge Analytica Whistleblower Tells U.K. Lawmakers His Predecessor Was Poisoned
I was banned from /politics/. Here's what I would have said in response to this post:
When I first saw this article from Time, its title was:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
Christopher Wylie Says His Predecessor Was PoisonedHere are some other articles about this story:
- The Guardian: None
- mirror.co.uk: 9 explosive claims from Cambridge Analytica whistleblower's evidence to MPs
- The Oregonian: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
- mashable.com: Facebook's psychographic profiling isn't going away
- thetimes.co.uk: Cambridge Analytica staff 'get hurt', reveals whistleblower
- thestreet.com: LIVE: Facebook and Cambridge Analytica Whistleblower Testifies in U.K.
- BuzzFeed: The Cambridge Analytica Whistleblower Claimed Employees Of Peter Thiel's Surveillance Company Saw Their Data
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 18:54 alternate-source-bot [Banned] /r/LateStageCapitalism/: Cambridge Analytica is an 'example of what modern day colonialism looks like,' whistleblower says
I was banned from /LateStageCapitalism/. Here's what I would have said in response to this post:
Here are some other articles about this story:
I am a bot trying to encourage a balanced news diet.
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submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
- Business Insider: Cambridge Analytica whistleblower claims predecessor was poisoned and police bribed
- fortune.com: Commentary: How Facebook's Response Ignited the Cambridge Analytica Scandal
- commoncause.org: DOJ - Common Cause
- The Guardian: None
- The New York Times: How Trump Consultants Exploited the Facebook Data of Millions
- Washington Post: Former Cambridge Analytica workers say firm sent foreigners to advise U.S. campaigns
- ABC News: Exclusive: Cambridge Analytica accused of violating US election laws in new legal action
- mirror.co.uk: 9 explosive claims from Cambridge Analytica whistleblower's evidence to MPs
- The Oregonian: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
- mashable.com: Facebook's psychographic profiling isn't going away
- newsweek.com: Facebook Data Probe: Cambridge Analytica Whistleblower Says Death of Predecessor May Have Been Poisoning
- observer.com: What Cambridge Analytica Reveals About Future Political Campaigns
- CNN: Embattled data firm sent foreign workers to US campaigns
- NY Daily News: Company used hacked data in 'privatized colonizing operation'
- CNBC: Christopher Wylie, Facebook-Cambridge Analytica whistleblower, talks to UK MPs
- thestreet.com: Cambridge Analytica Whistleblower: Facebook Data Was Foundation of the Company
- Time: Christopher Wylie Says His Predecessor Was Poisoned
- thetimes.co.uk: Cambridge Analytica staff 'get hurt', reveals whistleblower
- thestreet.com: LIVE: Facebook and Cambridge Analytica Whistleblower Testifies in U.K.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 18:42 alternate-source-bot [Banned] /r/Intelligence/: Cambridge Analytica whistleblower reveals shocking claim his predecessor was poisoned
I was banned from /Intelligence/. Here's what I would have said in response to this post:
When I first saw this article from Business Insider, its title was:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
Cambridge Analytica whistleblower claims predecessor was poisoned and police bribedHere are some other articles about this story:
- fortune.com: Commentary: How Facebook's Response Ignited the Cambridge Analytica Scandal
- commoncause.org: DOJ - Common Cause
- The Guardian: None
- The New York Times: How Trump Consultants Exploited the Facebook Data of Millions
- Washington Post: Former Cambridge Analytica workers say firm sent foreigners to advise U.S. campaigns
- ABC News: Exclusive: Cambridge Analytica accused of violating US election laws in new legal action
- Financial Times: Cambridge Analytica whistleblower claims link to Vote Leave
- The Oregonian: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
- CNBC: Cambridge Analytica is an 'example of what modern day colonialism looks like,' whistleblower says
- mashable.com: Facebook's psychographic profiling isn't going away
- newsweek.com: Facebook Data Probe: Cambridge Analytica Whistleblower Says Death of Predecessor May Have Been Poisoning
- BuzzFeed: The Cambridge Analytica Whistleblower Claimed Employees Of Peter Thiel's Surveillance Company Saw Their Data
- NY Daily News: Company used hacked data in 'privatized colonizing operation'
- CNBC: Christopher Wylie, Facebook-Cambridge Analytica whistleblower, talks to UK MPs
- thestreet.com: Cambridge Analytica Whistleblower: Facebook Data Was Foundation of the Company
- Time: Christopher Wylie Says His Predecessor Was Poisoned
- livemint.com: Cambridge Analytica whistleblower believes it worked with Congress in India
- mirror.co.uk: 9 explosive claims from Cambridge Analytica whistleblower's evidence to MPs
- observer.com: What Cambridge Analytica Reveals About Future Political Campaigns
- CNN: Embattled data firm sent foreign workers to US campaigns
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 18:07 alternate-source-bot [Banned] /r/technology/: Cambridge Analytica whistleblower says his predecessor was allegedly poisoned and police bribed
I was banned from /technology/. Here's what I would have said in response to this post:
When I first saw this article from uk.businessinsider.com, its title was:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
Cambridge Analytica whistleblower claims predecessor was poisoned and police bribedHere are some other articles about this story:
- uproxx.com: The Cambridge Analytica Whistleblower Says A Canadian Software Firm Helped Target Republican Voters
- The Telegraph: Cambridge Analytica accused of breaking US election law
- CBC: Whistleblower says 'cheating' may have changed Brexit vote outcome
- inews.co.uk: Cambridge Analytica whistleblower Christopher Wylie says predecessor may have been poisoned at MP's Facebook hearing
- CNBC: Cambridge Analytica is an 'example of what modern day colonialism looks like,' whistleblower says
- NY Daily News: Company used hacked data in 'privatized colonizing operation'
- commoncause.org: DOJ - Common Cause
- The New York Times: How Trump Consultants Exploited the Facebook Data of Millions
- mashable.com: Facebook's psychographic profiling isn't going away
- Washington Post: Former Cambridge Analytica workers say firm sent foreigners to advise U.S. campaigns
- ABC News: Exclusive: Cambridge Analytica accused of violating US election laws in new legal action
- Financial Times: Cambridge Analytica whistleblower claims link to Vote Leave
- independent.co.uk: Cambridge Analytica didn't abuse the happiness industry – it was used exactly how it was intended to be
- The Oregonian: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
- gizmodo.com: Cambridge Analytica Whistleblower Floats Wild Nairobi Poison Plot
- newsweek.com: Facebook Data Probe: Cambridge Analytica Whistleblower Says Death of Predecessor May Have Been Poisoning
- observer.com: What Cambridge Analytica Reveals About Future Political Campaigns
- CNBC: Christopher Wylie, Facebook-Cambridge Analytica whistleblower, talks to UK MPs
- thestreet.com: Cambridge Analytica Whistleblower: Facebook Data Was Foundation of the Company
- Time: Christopher Wylie Says His Predecessor Was Poisoned
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 18:06 alternate-source-bot [Banned] /r/infrasociology/: Cambridge Analytica company used hacked data in 'privatized colonizing operation:' whistleblower
I was banned from /infrasociology/. Here's what I would have said in response to this post:
When I first saw this article from NY Daily News, its title was:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
Company used hacked data in 'privatized colonizing operation'Here are some other articles about this story:
- uproxx.com: The Cambridge Analytica Whistleblower Says A Canadian Software Firm Helped Target Republican Voters
- The Telegraph: Cambridge Analytica accused of breaking US election law
- CBC: Whistleblower says 'cheating' may have changed Brexit vote outcome
- inews.co.uk: Cambridge Analytica whistleblower Christopher Wylie says predecessor may have been poisoned at MP's Facebook hearing
- CNBC: Cambridge Analytica is an 'example of what modern day colonialism looks like,' whistleblower says
- commoncause.org: DOJ - Common Cause
- The New York Times: How Trump Consultants Exploited the Facebook Data of Millions
- mashable.com: Facebook's psychographic profiling isn't going away
- Washington Post: Former Cambridge Analytica workers say firm sent foreigners to advise U.S. campaigns
- ABC News: Exclusive: Cambridge Analytica accused of violating US election laws in new legal action
- Financial Times: Cambridge Analytica whistleblower claims link to Vote Leave
- independent.co.uk: Cambridge Analytica didn't abuse the happiness industry – it was used exactly how it was intended to be
- The Oregonian: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
- gizmodo.com: Cambridge Analytica Whistleblower Floats Wild Nairobi Poison Plot
- newsweek.com: Facebook Data Probe: Cambridge Analytica Whistleblower Says Death of Predecessor May Have Been Poisoning
- observer.com: What Cambridge Analytica Reveals About Future Political Campaigns
- uk.businessinsider.com: Cambridge Analytica whistleblower claims predecessor was poisoned and police bribed
- CNBC: Christopher Wylie, Facebook-Cambridge Analytica whistleblower, talks to UK MPs
- thestreet.com: Cambridge Analytica Whistleblower: Facebook Data Was Foundation of the Company
- Time: Christopher Wylie Says His Predecessor Was Poisoned
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 17:51 alternate-source-bot [Banned] /r/technology/: Cambridge Analytica whistleblower claims predecessor was poisoned
I was banned from /technology/. Here's what I would have said in response to this post:
When I first saw this article from uk.businessinsider.com, its title was:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
Cambridge Analytica whistleblower claims predecessor was poisoned and police bribedHere are some other articles about this story:
- CNBC: Cambridge Analytica is an 'example of what modern day colonialism looks like,' whistleblower says
- NY Daily News: Company used hacked data in 'privatized colonizing operation'
- commoncause.org: DOJ - Common Cause
- The Guardian: None
- The New York Times: How Trump Consultants Exploited the Facebook Data of Millions
- Washington Post: Former Cambridge Analytica workers say firm sent foreigners to advise U.S. campaigns
- ABC News: Exclusive: Cambridge Analytica accused of violating US election laws in new legal action
- Financial Times: Cambridge Analytica whistleblower claims link to Vote Leave
- independent.co.uk: Cambridge Analytica didn't abuse the happiness industry – it was used exactly how it was intended to be
- The Oregonian: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
- mashable.com: Facebook's psychographic profiling isn't going away
- observer.com: What Cambridge Analytica Reveals About Future Political Campaigns
- gizmodo.com: Cambridge Analytica Whistleblower Floats Wild Nairobi Poison Plot
- newsweek.com: Facebook Data Probe: Cambridge Analytica Whistleblower Says Death of Predecessor May Have Been Poisoning
- CNN: Embattled data firm sent foreign workers to US campaigns
- CNBC: Christopher Wylie, Facebook-Cambridge Analytica whistleblower, talks to UK MPs
- thestreet.com: Cambridge Analytica Whistleblower: Facebook Data Was Foundation of the Company
- Time: Christopher Wylie Says His Predecessor Was Poisoned
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.27 17:11 alternate-source-bot [Banned] /r/NoCorporations/: Cambridge Analytica may go down in flames, but its practices won't
I was banned from /NoCorporations/. Here's what I would have said in response to this post:
When I first saw this article from mashable.com, its title was:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
Facebook's psychographic profiling isn't going awayHere are some other articles about this story:
- thestreet.com: Cambridge Analytica Whistleblower: Facebook Data Was Foundation of the Company
- The New York Times: How Trump Consultants Exploited the Facebook Data of Millions
- Washington Post: Former Cambridge Analytica workers say firm sent foreigners to advise U.S. campaigns
- ABC News: Exclusive: Cambridge Analytica accused of violating US election laws in new legal action
- independent.co.uk: Cambridge Analytica didn't abuse the happiness industry – it was used exactly how it was intended to be
- The Oregonian: Ex-Cambridge Analytica staff says foreigners were sent to aid U.S. campaigns, Oregon candidate
- uk.businessinsider.com: Cambridge Analytica whistleblower claims predecessor was poisoned and police bribed
- CNBC: Cambridge Analytica is an 'example of what modern day colonialism looks like,' whistleblower says
- NY Daily News: Company used hacked data in 'privatized colonizing operation'
- commoncause.org: DOJ - Common Cause
- Time: Christopher Wylie Says His Predecessor Was Poisoned
- newsweek.com: Facebook Data Probe: Cambridge Analytica Whistleblower Says Death of Predecessor May Have Been Poisoning
- CNN: Embattled data firm sent foreign workers to US campaigns
- CNBC: Christopher Wylie, Facebook-Cambridge Analytica whistleblower, talks to UK MPs
- thedailybeast.com: Former Cambridge Analytica Guru Christopher Wylie Claps Back at Critics: I Am a Genuine Whistleblower
- associationsnow.com: Could Facebook's Cambridge Analytica Saga Sharpen GDPR?
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
2018.03.20 15:36 alternate-source-bot [Banned] /r/The_Donald/: MSM: it's ok if Obama mined Facebook data, but not so much if it's the Trump campaign
I was banned from /The_Donald/. Here's what I would have said in response to this post:
When I first saw this article from The Hill, its title was:
I am a bot trying to encourage a balanced news diet.
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.
submitted by alternate-source-bot to alt_source_bot_log [link] [comments]
What's genius for Obama is scandal when it comes to TrumpHere are some other articles about this story:
- Bloomberg: Data Firm in Facebook Probe Faces U.K. Search as EU Set to Act
- Washington Post: The Finance 202: Facebook's stock faces wild ride after Cambridge Analytica outrage
- newsroom.fb.com: Suspending Cambridge Analytica and SCL Group from Facebook
- The New York Times: How Trump Consultants Exploited the Facebook Data of Millions
- The Guardian: None
- channel4.com: Trump’s election consultants filmed saying they use bribes and sex workers to entrap politicians – Channel 4 News
- Chicago Tribune: Everything you need to know about the Cambridge Analytica-Facebook debacle
- U.S. News & World Report: Facebook's Lead EU Regulator 'Following Up' on Third Party Data Use
- greensboro.com: Sen. Tillis, NC Republicans paid $345000 to the data firm that's now banned from Facebook
- gizmodo.com: UK Tells Mark Zuckerberg to Get His Ass to London, Accuses Facebook Officials of Being 'Misleading'
- CNBC: Facebook's auditors visited Cambridge Analytica's offices but were told to stand down by UK authorities
- NBC News: U.K. probes Facebook's response after Cambridge Analytica data breach reports
- CNBC: Facebook is facing a level of uncertainty it hasn't seen before, Goldman Sachs says
- wsj.com: Global Tech Slump Carries Over to Asia-Pacific Stocks
- ABC News: Congress turns up heat on Facebook after allegations of data harvesting
- The Guardian: None
- The Verge: Cambridge Analytica's Facebook data abuse shouldn't get credit for Trump
- NPR: U.K. Seeks Search Warrant On Cambridge Analytica; CEO Seen In Hidden Camera Report : The Two-Way : NPR
- U.S. News & World Report: UK Investigating Cambridge Analytica, Facebook
- thestreet.com: Why Facebook Investors Shouldn't Panic Just Yet
- mashable.com: Facebook sent auditors into Cambridge Analytica's office to 'secure evidence,' gets promptly kicked out
- BBC: Cambridge Analytica: Committee calls for Mark Zuckerberg evidence
These are all of the articles I think are about this story. I do not select or sort articles based on any opinions or perceived biases, and neither I nor my creator advocate for or against any of these sources or articles. It is your responsibility to determine what is factually correct.